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  • Java Spotlight Episode 57: Live From #Devoxx - Ben Evans and Martijn Verburg of the London JUG with Yara Senger of SouJava

    - by Roger Brinkley
    Tweet Live from Devoxx 11,  an interview with Ben Evans and Martijn Verburg from the London JUG along with  Yara Senger from the SouJava JUG on the JCP Executive Committee Elections, JSR 248, and Adopt-a-JSR program. Both the London JUG and SouJava JUG are JCP Standard Edition Executive Committee Members. Joining us this week on the Java All Star Developer Panel are Geertjan Wielenga, Principal Product Manger in Oracle Developer Tools; Stephen Chin, Java Champion and Java FX expert; and Antonio Goncalves, Paris JUG leader. Right-click or Control-click to download this MP3 file. You can also subscribe to the Java Spotlight Podcast Feed to get the latest podcast automatically. If you use iTunes you can open iTunes and subscribe with this link: Java Spotlight Podcast in iTunes. Show Notes News Netbeans 7.1 JDK 7 upgrade tools Netbeans First Patch Program OpenJFX approved as an OpenJDK project Devoxx France April 18-20, 2012 Events Nov 22-25, OTN Developer Days in the Nordics Nov 22-23, Goto Conference, Prague Dec 6-8, Java One Brazil, Sao Paulo Feature interview Ben Evans has lived in "Interesting Times" in technology - he was the lead performance testing engineer for the Google IPO, worked on the initial UK trials of 3G networks with BT, built award-winning websites for some of Hollywood's biggest hits of the 90s, rearchitected and reimagined technology helping some of the most vulnerable people in the UK and has worked on everything from some of the UKs very first ecommerce sites, through to multi-billion dollar currency trading systems. He helps to run the London Java Community, and represents the JUG on the Java SE/EE Executive Committee. His first book "The Well-Grounded Java Developer" (with Martijn Verburg) has just been published by Manning. Martijn Verburg (aka 'the Diabolical Developer') herds Cats in the Java/open source communities and is constantly humbled by the creative power to be found there. Currently he resides in London where he co-leads the London JUG (a JCP EC member), runs a couple of open source projects & drinks too much beer at his local pub. You can find him online moderating at the Javaranch or discussing (ranting?) subjects on the Prgorammers Stack Exchange site. Most recently he's become a regular speaker at conferences on Java, open source and software development and has recently wrapped up his first Manning title - "The Well-Grounded Java Developer" with his co-author Ben Evans. Yara Senger is the partner and director of teacher education and Globalcode, graduated from the University of Sao Paulo, Sao Carlos, has significant experience in Brazil and abroad in developing solutions to critical Java. She is the co-creator of Java programs Academy and Academy of Web Developer, accumulating over 1000 hours in the classroom teaching Java. She currently serves as the President of Sou Java. In this interview Ben, Martijn, and Yara talk about the JCP Executive Committee Elections, JSR 348, and the Adopt-a-JSR program. Mail Bag What's Cool Show Transcripts Transcript for this show is available here when available.

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  • Where Next for Google Translate? And What of Information Quality?

    - by ultan o'broin
    Fascinating article in the UK Guardian newspaper called Can Google break the computer language barrier? In it, Andreas Zollman, who works on Google Translate, comments that the quality of Google Translate's output relative to the amount of data required to create that output is clearly now falling foul of the law of diminishing returns. He says: "Each doubling of the amount of translated data input led to about a 0.5% improvement in the quality of the output," he suggests, but the doublings are not infinite. "We are now at this limit where there isn't that much more data in the world that we can use," he admits. "So now it is much more important again to add on different approaches and rules-based models." The Translation Guy has a further discussion on this, called Google Translate is Finished. He says: "And there aren't that many doublings left, if any. I can't say how much text Google has assimilated into their machine translation databases, but it's been reported that they have scanned about 11% of all printed content ever published. So double that, and double it again, and once more, shoveling all that into the translation hopper, and pretty soon you get the sum of all human knowledge, which means a whopping 1.5% improvement in the quality of the engines when everything has been analyzed. That's what we've got to look forward to, at best, since Google spiders regularly surf the Web, which in its vastness dwarfs all previously published content. So to all intents and purposes, the statistical machine translation tools of Google are done. Outstanding job, Googlers. Thanks." Surprisingly, all this analysis hasn't raised that much comment from the fans of machine translation, or its detractors either for that matter. Perhaps, it's the season of goodwill? What is clear to me, however, of course is that Google Translate isn't really finished (in any sense of the word). I am sure Google will investigate and come up with new rule-based translation models to enhance what they have already and that will also scale effectively where others didn't. So too, will they harness human input, which really is the way to go to train MT in the quality direction. But that aside, what does it say about the quality of the data that is being used for statistical machine translation in the first place? From the Guardian article it's clear that a huge humanly translated corpus drove the gains for Google Translate and now what's left is the dregs of badly translated and poorly created source materials that just can't deliver quality translations. There's a message about information quality there, surely. In the enterprise applications space, where we have some control over content this whole debate reinforces the relationship between information quality at source and translation efficiency, regardless of the technology used to do the translation. But as more automation comes to the fore, that information quality is even more critical if you want anything approaching a scalable solution. This is important for user experience professionals. Issues like user generated content translation, multilingual personalization, and scalable language quality are central to a superior global UX; it's a competitive issue we cannot ignore.

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  • Oracle’s New Memory-Optimized x86 Servers: Getting the Most Out of Oracle Database In-Memory

    - by Josh Rosen, x86 Product Manager-Oracle
    With the launch of Oracle Database In-Memory, it is now possible to perform real-time analytics operations on your business data as it exists at that moment – in the DRAM of the server – and immediately return completely current and consistent data. The Oracle Database In-Memory option dramatically accelerates the performance of analytics queries by storing data in a highly optimized columnar in-memory format.  This is a truly exciting advance in database technology.As Larry Ellison mentioned in his recent webcast about Oracle Database In-Memory, queries run 100 times faster simply by throwing a switch.  But in order to get the most from the Oracle Database In-Memory option, the underlying server must also be memory-optimized. This week Oracle announced new 4-socket and 8-socket x86 servers, the Sun Server X4-4 and Sun Server X4-8, both of which have been designed specifically for Oracle Database In-Memory.  These new servers use the fastest Intel® Xeon® E7 v2 processors and each subsystem has been designed to be the best for Oracle Database, from the memory, I/O and flash technologies right down to the system firmware.Amongst these subsystems, one of the most important aspects we have optimized with the Sun Server X4-4 and Sun Server X4-8 are their memory subsystems.  The new In-Memory option makes it possible to select which parts of the database should be memory optimized.  You can choose to put a single column or table in memory or, if you can, put the whole database in memory.  The more, the better.  With 3 TB and 6 TB total memory capacity on the Sun Server X4-4 and Sun Server X4-8, respectively, you can memory-optimize more, if not your entire database.   Sun Server X4-8 CMOD with 24 DIMM slots per socket (up to 192 DIMM slots per server) But memory capacity is not the only important factor in selecting the best server platform for Oracle Database In-Memory.  As you put more of your database in memory, a critical performance metric known as memory bandwidth comes into play.  The total memory bandwidth for the server will dictate the rate in which data can be stored and retrieved from memory.  In order to achieve real-time analysis of your data using Oracle Database In-Memory, even under heavy load, the server must be able to handle extreme memory workloads.  With that in mind, the Sun Server X4-8 was designed with the maximum possible memory bandwidth, providing over a terabyte per second of total memory bandwidth.  Likewise, the Sun Server X4-4 also provides extreme memory bandwidth in an even more compact form factor with over half a terabyte per second, providing customers with scalability and choice depending on the size of the database.Beyond the memory subsystem, Oracle’s Sun Server X4-4 and Sun Server X4-8 systems provide other key technologies that enable Oracle Database to run at its best.  The Sun Server X4-4 allows for up 4.8 TB of internal, write-optimized PCIe flash while the Sun Server X4-8 allows for up to 6.4 TB of PCIe flash.  This enables dramatic acceleration of data inserts and updates to Oracle Database.  And with the new elastic computing capability of Oracle’s new x86 servers, server performance can be adapted to your specific Oracle Database workload to ensure that every last bit of processing power is utilized.Because Oracle designs and tests its x86 servers specifically for Oracle workloads, we provide the highest possible performance and reliability when running Oracle Database.  To learn more about Sun Server X4-4 and Sun Server X4-8, you can find more details including data sheets and white papers here. Josh Rosen is a Principal Product Manager for Oracle’s x86 servers, focusing on Oracle’s operating systems and software.  He previously spent more than a decade as a developer and architect of system management software. Josh has worked on system management for many of Oracle's hardware products ranging from the earliest blade systems to the latest Oracle x86 servers. 

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  • MySQL Connect 8 Days Away - Replication Sessions

    - by Mat Keep
    Following on from my post about MySQL Cluster sessions at the forthcoming Connect conference, its now the turn of MySQL Replication - another technology at the heart of scaling and high availability for MySQL. Unless you've only just returned from a 6-month alien abduction, you will know that MySQL 5.6 includes the largest set of replication enhancements ever packaged into a single new release: - Global Transaction IDs + HA utilities for self-healing cluster..(yes both automatic failover and manual switchover available!) - Crash-safe slaves and binlog - Binlog Group Commit and Multi-Threaded Slaves for high performance - Replication Event Checksums and Time-Delayed replication - and many more There are a number of sessions dedicated to learn more about these important new enhancements, delivered by the same engineers who developed them. Here is a summary Saturday 29th, 13.00 Replication Tips and Tricks, Mats Kindahl In this session, the developers of MySQL Replication present a bag of useful tips and tricks related to the MySQL 5.5 GA and MySQL 5.6 development milestone releases, including multisource replication, using logs for auditing, handling filtering, examining the binary log, using relay slaves, splitting the replication stream, and handling failover. Saturday 29th, 17.30 Enabling the New Generation of Web and Cloud Services with MySQL 5.6 Replication, Lars Thalmann This session showcases the new replication features, including • High performance (group commit, multithreaded slave) • High availability (crash-safe slaves, failover utilities) • Flexibility and usability (global transaction identifiers, annotated row-based replication [RBR]) • Data integrity (event checksums) Saturday 29th, 1900 MySQL Replication Birds of a Feather In this session, the MySQL Replication engineers discuss all the goodies, including global transaction identifiers (GTIDs) with autofailover; multithreaded, crash-safe slaves; checksums; and more. The team discusses the design behind these enhancements and how to get started with them. You will get the opportunity to present your feedback on how these can be further enhanced and can share any additional replication requirements you have to further scale your critical MySQL-based workloads. Sunday 30th, 10.15 Hands-On Lab, MySQL Replication, Luis Soares and Sven Sandberg But how do you get started, how does it work, and what are the best practices and tools? During this hands-on lab, you will learn how to get started with replication, how it works, architecture, replication prerequisites, setting up a simple topology, and advanced replication configurations. The session also covers some of the new features in the MySQL 5.6 development milestone releases. Sunday 30th, 13.15 Hands-On Lab, MySQL Utilities, Chuck Bell Would you like to learn how to more effectively manage a host of MySQL servers and manage high-availability features such as replication? This hands-on lab addresses these areas and more. Participants will get familiar with all of the MySQL utilities, using each of them with a variety of options to configure and manage MySQL servers. Sunday 30th, 14.45 Eliminating Downtime with MySQL Replication, Luis Soares The presentation takes a deep dive into new replication features such as global transaction identifiers and crash-safe slaves. It also showcases a range of Python utilities that, combined with the Release 5.6 feature set, results in a self-healing data infrastructure. By the end of the session, attendees will be familiar with the new high-availability features in the whole MySQL 5.6 release and how to make use of them to protect and grow their business. Sunday 30th, 17.45 Scaling for the Web and the Cloud with MySQL Replication, Luis Soares In a Replication topology, high performance directly translates into improving read consistency from slaves and reducing the risk of data loss if a master fails. MySQL 5.6 introduces several new replication features to enhance performance. In this session, you will learn about these new features, how they work, and how you can leverage them in your applications. In addition, you will learn about some other best practices that can be used to improve performance. So how can you make sure you don't miss out - the good news is that registration is still open ;-) And just to whet your appetite, listen to the On-Demand webinar that presents an overview of MySQL 5.6 Replication.  

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  • A Few of My Favorite HTML5 and CSS3 Online Tools

    - by dwahlin
    I really enjoy coding up HTML5, CSS3, and JavaScript applications but there are some things that I’m better off writing with the help of a development tool. For example, CSS3 gradients aren’t exactly the most fun thing to write by hand and the same could be said for animations, transforms, or styles that require various vendor extensions. There are a lot of online tools that can simplify building HTML5/CSS3 sites and increase productivity in the process so I thought I’d put together a post on a few of my favorites tools. HTML5 Boilerplate HTML5 Boilerplate provides a great way to get started building HTML5 sites. It includes many best practices out of the box and even includes a few tricks that many people don’t even know about. The custom download option allows you to pick the features that you want to include in the files that’s generated. You can read more about it here.   Initializr Although HTML5 Boilerplate provides a great foundation for starting HTML5 sites, it focuses on providing a starting shell structure (namely an html page, JavaScript files, and a CSS stylesheet) and doesn’t include much in the way of page content to get started with. Initializer builds on HTML5 Boilerplate and provides an initial test page that can be tweaked to meet your needs. It also provides several different customization options to include/exclude features. CSS3 Maker CSS3 provides a lot of great features ranging from gradient support to rounded corners. Although many of the features are fairly straightforward there are some that are pretty involved such as gradients, animations, and really any styles that require custom vendor extensions to use across browsers. Sure, you can type everything by hand, but sites such as CSS3 Maker provide a visual way to generate CSS3 styles. CSS3, Please! CSS3, Please! is a code generation tool that can be used to generate cross-browser CSS3 styles quickly and easily. All of the main things you can do with CSS3 are available including a clever way to visually generate CSS3 transform styles.       Ultimate CSS Gradient Generator CSS3 Maker (above) has a gradient generator built-in but my favorite tool for creating CSS3 gradients is the Ultimate CSS Gradient Generator. If you’ve created gradients in tools like Photoshop then you’ll love what this tool has to offer especially since it makes it extremely straightforward to work with different gradient stops. @font-face Fonts Although @font-face has been available for awhile, I think fonts are cool and wanted to mention a site that provides a lot of font choices. When used correctly fonts can really enhance a page and when used incorrectly (think Comic Sans) they can absolutely ruin a page. Several sites exist that provide fonts that can be used with @font-face definitions in CSS style sheets. One of my favorites is Font Squirrel.   HTML5 & CSS3 Support and Tests Interested in knowing what HTML5 and CSS3 features a given browser supports? Want to know how various browsers stack up with each other as far as HTML5/CSS3 support. Look no further than the HTML5 & CSS3 Support page or the HTML5 Test page.   CSS3 Easing Animation Tool CSS3 animations aren’t widely supported across browsers right now (I’m not really using them at this point) but they do offer a lot of promise. Creating easings for animations can definitely be a challenge but they’re something that are critical for adding that “professional touch” to your animations. Fortunately you can use the Ceaser CSS Easing Animation Tool to simplify the process and handle animation easing with…...ease.   There are several other online tools that I like but these are some of the ones I find myself using the most. If you have any favorite online tools that simplify working with HTML5 or CSS3 let me know.     For more information about onsite or online training, mentoring and consulting solutions for HTML5, jQuery, .NET, SharePoint or Silverlight please visit http://www.thewahlingroup.com.

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  • Book Reviews: Art of Community and Eyetracking Web Usability

    - by ultan o'broin
    Holidays time offers a chance to catch up on some user experience and user assistance related material. So, two short book reviews (which I considered using my new Tumblr blog for. More about that another time) coming up. The Art of Community by Jono Bacon Excellent starting point for anyone wanting to get going in the community software (FLOSS, for example) space or understand how to set up, manage, and leverage the collective intelligence of communities for whatever ends. The book is a little too long in my opinion, and of course, usage of what Jono is recommending needs to be nuanced and adapted for enterprise applications space (hardly surprising there is a lot about Ubuntu, Lug Radio, and so on given Jono's interests). Shame there wasn't more information on international, non-English community considerations too. Still, some great ideas and insight into setting up and managing communities that I will leverage (watch out for the results on this blog, later in 2011). One section, on collaborative writing really jumped out. It reinforced the whole idea that to successful community initiatives are based on instigators knowing what makes the community tick in the first place. How about this for insight into user profiles for people who write community user assistance (OK then, "doc") and what tools they might use (in this case, we're talking about Jokosher): "Most people who write documentation for open source software projects would fall into the category of power user. They are technology enthusiasts who are not interested in the super-technical avenues of programming, but want to help out. Many of these people have good writing skills and a good knowledge of using the software, so the documentation fit is natural. With Jokosher we wanted to acknowledge this profile of user. As such, instead of focussing on complex text processing tools, we encouraged our documentation contributors to use a wiki." The book is available for free here, and well as being available from usual sources. Eyetracking Web Usability by Jakob Nielsen and Kara Prentice Another fine book by established experts. I have some field experience of eyetracking studies myself --in the user assistance for enterprise applications space--though Jakob and Kara concentrate on websites for their research here. I would caution how much about websites transfers easily to the applications space, especially enterprise applications, as claimed in the book too. However, Jakob and Kara do make the case very well that understanding design goals (for example, productivity improvement in the case of applications) and the context of the software use is critical. Executing a study using eyetracking technology requires that you know what you want to test, can set up realistic tasks for testing by representative testers, and then analyze the results. Be precise, as lots of data will be generated (I think the authors underplay the effort in analyzing data too). What I found disappointing was the lack of emphasis on eyetracking as only part of the usability solution. It's really for fine-tuning designs in my opinion, and should be used after other design reviews. I also wasn't that crazy about the level of disengagement between the qualitative and quantitative side of this kind of testing that the book indicated. I think it is useful to have testers verbalize their thoughts and for test engineers to prompt, intervene, or guide as necessary. More on cultural or international aspects to usability testing might have been included too (websites are available to everyone). To conclude, I enjoyed the book, took on board some key takeaways about methodologies and found the recommendations sensible and easy to follow (for example about Forms layouts). Applying enterprise applications requirements such as those relating to user profiles, design goals, and overall context of use in conjunction with what's in this book would be the way to go here. It also made me think of how interesting it would be to compare eyetracking findings between website and enterprise applications usage.

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  • Value of SOA Specialization interview with Thomas Schaller IPT - part III

    - by Jürgen Kress
    Recognized by Oracle, Preferred by Customers. We had the great opportunity to interview Thomas Schaller – Partner from our SOA Specialized Partner IPT Innovation Process Technology from Switzerland Why did IPT decide to become SOA Specialized? " SOA Specialization is a great branding for IPT. We are the SOA Specialists in the Swiss market, as we focus all our services around SOA. With 65 Swiss consultants focused on SOA Security & SOA Testing & BPM – Business Process Management & BSM – Business Service Modeling the partnership with Oracle as the technology leader in SOA is key, therefore it was important to us to become the first SOA Specialized company in Switzerland. As a result IPT is mentioned by Gartner as one of eight European SOA Consulting Firms and included in „Guide to SOA Consulting and System Integration Service Providers“ Can you describe the marketing activities with Oracle? Once a year we organize the largest SOA Conference in Switzerland “SOA, BPM & Integration Forum 2011“ Oracle is much more than a sponsor for the conference. Jointly we invite our customer base to attend this key event. The sales teams address jointly their most important prospects and customers. Oracle supports us with key speakers who present future directions of the Oracle SOA portfolio like Clemens Utschig-Utschig who presented details about the Complex Event Processing (CEP) solution in 2009 and James Allerton-Austin who presented details about the social BPM solution (BPM) in 2010. Additional our key customers presented their Oracle SOA success stories. How did you team with Oracle around the sales activities? "Sales alignment is key for the successful partnership. When we achieved! SOA Specialization we celebrated jointly with the Oracle and IPT middleware sales team. At the Aperol may interesting discussions resulted in joint opportunities and business. A key section of our joint business planning are marketing and sales activities. Together we define campaign topics and target customers. Matthias Breitschmid our superb Oracle partner manager ensures that the defined sales teams align and start the joint business. Regular we review our joint business plan with the joint management teams and Jürgen Kress our EMEA Oracle Sponsor. It is great to see that both companies profit from each other and we receive leads from Oracle!” Did you get Oracle support to train your consultants in the Oracle SOA Suite? “Enablement is key for us to deliver successful SOA projects. Together with Ralph Bellinghausen from the Oracle Enablement team we defined an Oracle trainings plan for our consultants. The monthly SOA Partner Community newsletter is a great resource to get the latest product updates, webcasts and trainings. As a SOA Specialized partner we get also invited to the SOA Blackbelt trainings, this trainings are hosted by Oracle product management where we get not only first hand information we get also direct access to the developers who can support us in critical project phases. Driven by the customer success we have increased our Oracle SOA practice by more than 200% in the last years!” Why did the customer decide for the IPT SOA offering? “SOA Specialization becomes a brand for customers, it proofs that we have the certified SOA skills and that IPT has delivered successful Oracle SOA projects. Jointly with Oracle and all the support we get from marketing, sales, enablement, support and product management we can ensure our customers to deliver their SOA project successful!” What are the next steps for IPT? “SOA Specialization is a super beneficial for IPT. We are looking forward to our upcoming SOA, BPM & Integration Forum 2011 and prepare to become BPM Specialized. part I Torsten Winterberg, Opitz Consulting & part II Debra Lilley, Fujitsu For more information on SOA Specialization and the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Wiki Website

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  • Beyond Chatting: What ‘Social’ Means for CRM

    - by Divya Malik
    A guest post by Steve Diamond, Senior Director, Outbound Product Management, Oracle In a recent post on the Oracle Applications blog, my colleague Steve Boese asked three questions related to the widespread popularity and incredibly rapid growth of Facebook, Pinterest, and LinkedIn. Steve then addressed the many applications for collaborative solutions in the area of Human Capital Management. So, in turning to a conversation about Customer Relationship Management (CRM) and Sales Force Automation (SFA), let me ask you one simple question. How many sales people, particularly at business-to-business companies, consistently meet or beat their quotas in their roles by working alone, with no collaboration among fellow sales people, sales executives, employees in product groups, in service, in Legal, third-party partners, etc.? Hello? Is anybody out there? What’s that cricket noise I hear? That’s correct. Nobody! When it comes to Sales, introverts arguably have a distinct disadvantage. While it’s certainly a truism that “success” in most professional endeavors requires working with people, it’s a mandatory success factor in Sales. This fact became abundantly clear to me one early morning in the late 1990s when I joined the former Hyperion Solutions (now part of Oracle) and attended a Sales Award Ceremony. The Head of Sales at that time gave out dozens of awards – none of them to individuals and all of them to TEAMS of individuals. That’s how it works in Sales. Your colleagues help provide you with product intelligence and competitive intelligence. They help you build the best presentations, pitches, and proposals. They help you develop the most killer RFPs. They align you with the best product people to ensure you’re matching the best products for the opportunity and join you in critical meetings. They help knock the socks of your prospects in “bake off” demo’s. They bring in the best partners to either add complementary products to your opportunity or help you implement a solution. They work with you as a collective team. And so how is all this collaboration STILL typically done today? Through email. And yet we all silently or not so silently grimace about email. It’s relatively siloed. It’s painful to search. It’s difficult to align by topic. And it’s nearly impossible to re-trace meaningful and helpful conversations that occurred among a group or a team at some point in history. This is where social networking for Sales comes into play. It’s about PURPOSEFUL social networking versus chattering. What is purposeful social networking? It’s collaboration that’s built around opportunities, accounts, and contacts. It’s collaboration that delivers valuable context – on the target company, and on key competitors – just to name two examples. It’s collaboration that can scale to provide coaching for larger numbers of sales representatives, both for general purposes, and as we’ve largely discussed here, for specific ‘deals.’ And it’s collaboration that allows a team of people to collectively edit and iterate on a document like an RFP or a soon-to-be killer presentation that is maintained in a central repository, with no time wasted searching for it or worrying about version control. But lest we get carried away, let’s remember that collaboration “happens” among sales people whether there is specialized software to support it or not. The human practice of sales has not changed much in the last 80 to 90 years. Collaboration has been a mainstay during this entire time. But what social networking in general, and Oracle Social Networking in particular delivers, is the opportunity for sales teams to dramatically increase their effectiveness and efficiency – to identify and close more high quality and lucrative opportunities more quickly. For most sales organizations, this is how the game is won. To learn more please visit Oracle Social Network and Oracle Fusion Customer Relationship Management on oracle.com

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  • SQL Server – SafePeak “Logon Trigger” Feature for Managing Data Access

    - by pinaldave
    Lately I received an interesting question about the abilities of SafePeak for SQL Server acceleration software: Q: “I would like to use SafePeak to make my CRM application faster. It is an application we bought from some vendor, after a while it became slow and we can’t reprogram it. SafePeak automated caching sounds like an easy and good solution for us. But, in my application there are many servers and different other applications services that address its main database, and some even change data, and I feel that there is a chance that some servers that during the connection process we may miss some. Is there a way to ensure that SafePeak will be aware of all connections to the SQL Server, so its cache will remain intact?” Interesting question, as I remember that SafePeak (http://www.safepeak.com/Product/SafePeak-Overview) likes that all traffic to the database will go thru it. I decided to check out the features of SafePeak latest version (2.1) and seek for an answer there. A: Indeed I found SafePeak has a feature they call “Logon Trigger” and is designed for that purpose. It is located in the user interface, under: Settings -> SQL instances management  ->  [your instance]  ->  [Logon Trigger] tab. From here you activate / deactivate it and control a white-list of enabled server IPs and Login names that SafePeak will ignore them. Click to Enlarge After activation of the “logon trigger” Safepeak server is notified by the SQL Server itself on each new opened connection. Safepeak monitors those connections and decides if there is something to do with them or not. On a typical installation SafePeak likes all application and users connections to go via SafePeak – this way it knows about data and schema updates immediately (real time). With activation of the safepeak “logon trigger”  a special CLR trigger is deployed on the SQL server and notifies Safepeak on any connection that has not arrived via SafePeak. In such cases Safepeak can act to clear and lock the cache or to ignore it. This feature enables to make sure SafePeak will be aware of all connections so SafePeak cache will maintain exactly correct all times. So even if a user, like a DBA will connect to the SQL Server not via SafePeak, SafePeak will know about it and take actions. The notification does not impact the work of that connection, the user or application still continue to do whatever they planned to do. Note: I found that activation of logon trigger in SafePeak requires that SafePeak SQL login will have the next permissions: 1) CONTROL SERVER; 2) VIEW SERVER STATE; 3) And the SQL Server instance is CLR enabled; Seeing SafePeak in action, I can say SafePeak brings fantastic resource for those who seek to get performance for SQL Server critical apps. SafePeak promises to accelerate SQL Server applications in just several hours of installation, automatic learning and some optimization configuration (no code changes!!!). If better application and database performance means better business to you – I suggest you to download and try SafePeak. The solution of SafePeak is indeed unique, and the questions I receive are very interesting. Have any more questions on SafePeak? Please leave your question as a comment and I will try to get an answer for you. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Performance, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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  • Interviews Gone Bad.....Now What Do I Do?

    - by david.talamelli
    We have all done it at some stage of our working careers - you know those times when you leave an interview and then you think to yourself "why didn't I ask that question" or "I can't believe I said that" or "how could I have forgotten to say that". It happens to everyone but how you handle things moving forwards could be critical in helping you land that dream job. There is nothing better than seeing that dream job with the dream company that you are looking to work for advertised (or in some cases getting called by the Recruiter to let you know about that job). The role may seem perfect and it could be just what you are looking for and it is with the right company as well. You have sent in your resume and have subsequently had one, two or maybe three interviews for the role. After each step of the process you get a little bit more excited about the role as you start to think about your work day in your new role/company. Then it happens, you get it: you get The Phone Call to inform you that you have not been successful in securing the position that you have invested so much time and effort into. It can be disappointing to hear this news but what you do next is important in potentially keeping that door open for future opportunities with that company. How you handle yourself in this situation is important: if any of you remember the Choose Your Own Adventure Books do you: Tell the Recruiter (maybe get aggressive) they are wrong in their assessment and that you are the right candidate for the role Switch off and say ok thanks and hang up without engaging in any further dialogue Thank the company for their time and enquire if there may be any other opportunities in the future to explore If you chose the first option - the company in question may consider whether or not to look at you for other opportunities. How you handle yourself in the recruitment process could be an indication of how you would deal with clients/colleagues in your role and the impression that you leave a potential employer may be what sticks in their mind when they think of you (eg: isn't that the person who couldn't handle it when we told him he wasn't right for our role). The second option potentially produces a similar outcome. If you rush to get off the phone, the company may come back to you to talk about other roles when they come up, but you also leave open the potential thought with the company you were only interested in that role and therefore not interested in any other opportunities. Why take the risk of the company thinking that and potentially not getting back to you in the future. By picking the third option, you actively engage with the company and keep the dialogue open for future discussions. Ok, so you didn't get the role you interviewed for - you don't know who else the company may have been interviewing - maybe they found someone who was a better fit, or maybe there were too many boxes you didn't tick to step straight into that specific role. Take a deep breath and keep the company engaged. You are fresh in their mind - take advantage of that fact and let them know that while you respect their decision, that you are still interested in the company and would like to be kept in mind for future roles. Ask if it is ok to keep in touch and when they would like to keep in touch, as long as you are interested let them know you are still interested. You do need to balance that though if you come across as too keen or start stalking people - it could equally damage your brand. Companies normally have more than one open role. New roles are created all the time, circumstances change and hiring people is not a static business, it changes course from everyone's best laid initial plans. If you didn't get that initial role you wanted, keep the door open with that company so that when those new roles do come up or when circumstances do change you have already laid the ground to step into those new positions.

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  • Beyond Chatting: What ‘Social’ Means for CRM

    - by Divya Malik
    A guest post by Steve Diamond, Senior Director, Outbound Product Management, Oracle In a recent post on the Oracle Applications blog, my colleague Steve Boese asked three questions related to the widespread popularity and incredibly rapid growth of Facebook, Pinterest, and LinkedIn. Steve then addressed the many applications for collaborative solutions in the area of Human Capital Management. So, in turning to a conversation about Customer Relationship Management (CRM) and Sales Force Automation (SFA), let me ask you one simple question. How many sales people, particularly at business-to-business companies, consistently meet or beat their quotas in their roles by working alone, with no collaboration among fellow sales people, sales executives, employees in product groups, in service, in Legal, third-party partners, etc.? Hello? Is anybody out there? What’s that cricket noise I hear? That’s correct. Nobody! When it comes to Sales, introverts arguably have a distinct disadvantage. While it’s certainly a truism that “success” in most professional endeavors requires working with people, it’s a mandatory success factor in Sales. This fact became abundantly clear to me one early morning in the late 1990s when I joined the former Hyperion Solutions (now part of Oracle) and attended a Sales Award Ceremony. The Head of Sales at that time gave out dozens of awards – none of them to individuals and all of them to TEAMS of individuals. That’s how it works in Sales. Your colleagues help provide you with product intelligence and competitive intelligence. They help you build the best presentations, pitches, and proposals. They help you develop the most killer RFPs. They align you with the best product people to ensure you’re matching the best products for the opportunity and join you in critical meetings. They help knock the socks of your prospects in “bake off” demo’s. They bring in the best partners to either add complementary products to your opportunity or help you implement a solution. They work with you as a collective team. And so how is all this collaboration STILL typically done today? Through email. And yet we all silently or not so silently grimace about email. It’s relatively siloed. It’s painful to search. It’s difficult to align by topic. And it’s nearly impossible to re-trace meaningful and helpful conversations that occurred among a group or a team at some point in history. This is where social networking for Sales comes into play. It’s about PURPOSEFUL social networking versus chattering. What is purposeful social networking? It’s collaboration that’s built around opportunities, accounts, and contacts. It’s collaboration that delivers valuable context – on the target company, and on key competitors – just to name two examples. It’s collaboration that can scale to provide coaching for larger numbers of sales representatives, both for general purposes, and as we’ve largely discussed here, for specific ‘deals.’ And it’s collaboration that allows a team of people to collectively edit and iterate on a document like an RFP or a soon-to-be killer presentation that is maintained in a central repository, with no time wasted searching for it or worrying about version control. But lest we get carried away, let’s remember that collaboration “happens” among sales people whether there is specialized software to support it or not. The human practice of sales has not changed much in the last 80 to 90 years. Collaboration has been a mainstay during this entire time. But what social networking in general, and Oracle Social Networking in particular delivers, is the opportunity for sales teams to dramatically increase their effectiveness and efficiency – to identify and close more high quality and lucrative opportunities more quickly. For most sales organizations, this is how the game is won. To learn more please visit Oracle Social Network and Oracle Fusion Customer Relationship Management on oracle.com

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  • Oracle Fusion Procurement Designed for User Productivity

    - by Applications User Experience
    Sean Rice, Manager, Applications User Experience Oracle Fusion Procurement Design Goals In Oracle Fusion Procurement, we set out to create a streamlined user experience based on the way users do their jobs. Oracle has spent hundreds of hours with customers to get to the heart of what users need to do their jobs. By designing a procurement application around user needs, Oracle has crafted a user experience that puts the tools that people need at their fingertips. In Oracle Fusion Procurement, the user experience is designed to provide the user with information that will drive navigation rather than requiring the user to find information. One of our design goals for Oracle Fusion Procurement was to reduce the number of screens and clicks that a user must go through to complete frequently performed tasks. The requisition process in Oracle Fusion Procurement (Figure 1) illustrates how we have streamlined workflows. Oracle Fusion Self-Service Procurement brings together billing metrics, descriptions of the order, justification for the order, a breakdown of the components of the order, and the amount—all in one place. Previous generations of procurement software required the user to navigate to several different pages to gather all of this information. With Oracle Fusion, everything is presented on one page. The result is that users can complete their tasks in less time. The focus is on completing the work, not finding the work. Figure 1. Creating a requisition in Oracle Fusion Self-Service Procurement is a consumer-like shopping experience. Will Oracle Fusion Procurement Increase Productivity? To answer this question, Oracle sought to model how two experts working head to head—one in an existing enterprise application and another in Oracle Fusion Procurement—would perform the same task. We compared Oracle Fusion designs to corresponding existing applications using the keystroke-level modeling (KLM) method. This method is based on years of research at universities such as Carnegie Mellon and research labs like Xerox Palo Alto Research Center. The KLM method breaks tasks into a sequence of operations and uses standardized models to evaluate all of the physical and cognitive actions that a person must take to complete a task: what a user would have to click, how long each click would take (not only the physical action of the click or typing of a letter, but also how long someone would have to think about the page when taking the action), and user interface changes that result from the click. By applying standard time estimates for all of the operators in the task, an estimate of the overall task time is calculated. Task times from the model enable researchers to predict end-user productivity. For the study, we focused on modeling procurement business process task flows that were considered business or mission critical: high-frequency tasks and high-value tasks. The designs evaluated encompassed tasks that are currently performed by employees, professional buyers, suppliers, and sourcing professionals in advanced procurement applications. For each of these flows, we created detailed task scenarios that provided the context for each task, conducted task walk-throughs in both the Oracle Fusion design and the existing application, analyzed and documented the steps and actions required to complete each task, and applied standard time estimates to the operators in each task to estimate overall task completion times. The Results The KLM method predicted that the Oracle Fusion Procurement designs would result in productivity gains in each task, ranging from 13 percent to 38 percent, with an overall productivity gain of 22.5 percent. These performance gains can be attributed to a reduction in the number of clicks and screens needed to complete the tasks. For example, creating a requisition in Oracle Fusion Procurement takes a user through only two screens, while ordering the same item in a previous version requires six screens to complete the task. Modeling user productivity has resulted not only in advances in Oracle Fusion applications, but also in advances in other areas. We leveraged lessons learned from the KLM studies to establish products like Oracle E-Business Suite (EBS). New user experience features in EBS 12.1.3, such as navigational improvements to the main menu, a Google-type search using auto-suggest, embedded analytics, and an in-context list of values tool help to reduce clicks and improve efficiency. For more information about KLM, refer to the Measuring User Productivity blog.

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  • A SharePoint Developer&rsquo;s Toolchest

    - by Sahil Malik
    Ad:: SharePoint 2007 Training in .NET 3.5 technologies (more information). When we develop for SharePoint, we end up using many tools, third party or Microsoft, to facilitate our development. What are some of your favorite tools? Mine are as below - 1. Reflector: When I saw reflector, I was pretty convinced that a tool better and more useful than it doesn’t exist. Well I was wrong! Redgate took over reflector and they still offer it as a free version, but they have a paid version called reflector pro. It lets you debug third party source code, as if you had the source code. Brilliant! Who needs documentation anymore when you have real code? 2. ULS Viewer: It is no secret, reading ULS logs is a pain in the rear. Well, not so with ULS Viewer, which does work with SharePoint 2007 as well. But it’s just way cooler with SharePoint 2010. You know when you get an error in SharePoint 2010 it shows you an error like as below: Well, the ULS Viewer will allow you to set filtering critereon, allowing you to immediately zero in, into an error, across multiple WFEs even. Also there are numerous other facilities built into the tool, such as advanced filtering, critical error notifications, etc. A must have! You can read the documentation of the ULSViewer here. 3. SPDisposeCheck: Did you know that the MySite object is strange? What is strange about it? That you have to dispose it even if you didn’t create it!? Well who the hell remembers all that! Honestly I do! And you should too. But there is a tool to help you sanitize your code. And that is SPDisposeCheck. You run it against your DLL or EXE, and it will give you suggestions on where you might have missed calling dispose on an object. You still have to use your head, but having this tool helps. 4. DebugView: Debugging for SharePoint can be difficult sometimes. Sometimes your breakpoints don’t get hit. And while you can try and make them hit, it is sometimes easier to just write a bunch of Debug.WriteLines, and catch them from an external application such as DebugView. You simply use your code, and DebugView will catch all the Debug.WriteLine’s in your code like this - 5. BGInfo: One annoying thing about SharePoint projects, it causes the number of servers to multiply like bunnies. As I’m RDP’ing into many computers trying to diagnose a crazy issue, sometimes it becomes hard to remember which machine is which. BGInfo puts all that on the wallpaper, alongwith a bunch of other useful info. A bit like this - 5. WSPBuilder: SharePoint 2007 only, but I think there maybe a version for SP2010 coming later. I think the VS2010 tools for SP2010 development are quite nice, so WSPBuilder, well so far I don’t miss it. But lets see what WSPBuilder for 2010 brings – I haven’t seen it yet. However, I want to confidently assert that WSPBuilder for SP2007 is simply awesome. 6. SharePoint Manager: The SharePoint Manager 2010 is a SharePoint object model explorer. It enables you to browse every site on the local farm and view every property. It also enables you to change the properties. The VS2010 dev tools now include a server explorer, which show you a subset of properties in read-only. I would LOVE to see SharePoint manager like functionality built into VS2010. SharePoint Manager, a total must-have. Comment on the article ....

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  • The New Social Developer Community: a Q&A

    - by Mike Stiles
    In our last blog, we introduced the opportunities that lie ahead for social developers as social applications reach across every aspect and function of the enterprise. Leading the upcoming JavaOne Social Developer Program October 2 at the San Francisco Hilton is Roland Smart, VP of Social Marketing at Oracle. I got to ask Roland a few of the questions an existing or budding social developer might want to know as social extends beyond interacting with friends and marketing and into the enterprise. Why is it smart for developers to specialize as social developers? What opportunities lie in the immediate future that’s making this a critical, in-demand position? Social has changed the way we interact with brands and with each other across the web. As we acclimate to a new social paradigm we also look to extend its benefits into new areas of our lives. The workplace is a logical next step, and we're starting to see social interactions more and more in this context. But unlocking the value of social interactions requires technical expertise and knowledge of developing social apps that tap into the social graph. Developers focused on integrating social experiences into enterprise applications must be familiar with popular social APIs and must understand how to build enterprise social graphs of their own. These developers are part of an emerging community of social developers and are key to socially enabling the enterprise. Facebook rebranded their Preferred Developer Consultant Group (PDC) and the Preferred Marketing Developers (PMD) to underscore the fact developers are required inside marketing organizations to unlock the full potential of their platform. While this trend is starting on the marketing side with marketing developers, this is just an extension of the social developer concept that will ultimately drive social across the enterprise. What are some of the various ways social will be making its way into every area of enterprise organizations? How will it be utilized and what kinds of applications are going to be needed to facilitate and maximize these changes? Check out Oracle’s vision for the social-enabled enterprise. It’s a high-level overview of how social will impact across the enterprise. For example: HR can leverage social in recruiting and retentionSales can leverage social as a prospecting toolMarketing can use social to gain market insightCustomer support can use social to leverage community support to improve customer satisfaction while reducing service costOperations can leverage social improve systems That’s only the beginning. Once sleeves get rolled up and social developers and innovators get to work, still more social functions will no doubt emerge. What makes Java one of, if not the most viable platform on which to build these new enterprise social applications? Java is certainly one of the best platforms on which to build social experiences because there’s such a large existing community of Java developers. This means you can affordably recruit talent, and it's possible to effectively solicit advice from the community through various means, including our new Social Developer Community. Beyond that, there are already some great proof points Java is the best platform for creating social experiences at scale. Consider LinkedIn and Twitter. Tell us more about the benefits of collaboration and more about what the Oracle Social Developer Community is. What opportunities does that offer up and what are some of the ways developers can actively participate in and benefit from that community? Much has been written about the overall benefits of collaborating with other developers. Those include an opportunity to introduce yourself to the community of social developers, foster a reputation, establish an expertise, contribute to the advancement of the space, get feedback, experiment with the latest concepts, and gain inspiration. In short, collaboration is a tool that must be applied properly within a framework to get the most value out of it. The OSDC is a place where social developers can congregate to discuss the opportunities/challenges of building social integrations into their applications. What “needs” will this community have? We don't know yet. But we wanted to create a forum where we can engage and understand what social developers are thinking about, excited about, struggling with, etc. The OSDL can then step in if we can help remove barriers and add value in a serious and committed way so Oracle can help drive practice development.

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  • Best Practices for Handing over Legacy Code

    - by PersonalNexus
    In a couple of months a colleague will be moving on to a new project and I will be inheriting one of his projects. To prepare, I have already ordered Michael Feathers' Working Effectively with Legacy Code. But this books as well as most questions on legacy code I found so far are concerned with the case of inheriting code as-is. But in this case I actually have access to the original developer and we do have some time for an orderly hand-over. Some background on the piece of code I will be inheriting: It's functioning: There are no known bugs, but as performance requirements keep going up, some optimizations will become necessary in the not too distant future. Undocumented: There is pretty much zero documentation at the method and class level. What the code is supposed to do at a higher level, though, is well-understood, because I have been writing against its API (as a black-box) for years. Only higher-level integration tests: There are only integration tests testing proper interaction with other components via the API (again, black-box). Very low-level, optimized for speed: Because this code is central to an entire system of applications, a lot of it has been optimized several times over the years and is extremely low-level (one part has its own memory manager for certain structs/records). Concurrent and lock-free: While I am very familiar with concurrent and lock-free programming and have actually contributed a few pieces to this code, this adds another layer of complexity. Large codebase: This particular project is more than ten thousand lines of code, so there is no way I will be able to have everything explained to me. Written in Delphi: I'm just going to put this out there, although I don't believe the language to be germane to the question, as I believe this type of problem to be language-agnostic. I was wondering how the time until his departure would best be spent. Here are a couple of ideas: Get everything to build on my machine: Even though everything should be checked into source code control, who hasn't forgotten to check in a file once in a while, so this should probably be the first order of business. More tests: While I would like more class-level unit tests so that when I will be making changes, any bugs I introduce can be caught early on, the code as it is now is not testable (huge classes, long methods, too many mutual dependencies). What to document: I think for starters it would be best to focus documentation on those areas in the code that would otherwise be difficult to understand e.g. because of their low-level/highly optimized nature. I am afraid there are a couple of things in there that might look ugly and in need of refactoring/rewriting, but are actually optimizations that have been out in there for a good reason that I might miss (cf. Joel Spolsky, Things You Should Never Do, Part I) How to document: I think some class diagrams of the architecture and sequence diagrams of critical functions accompanied by some prose would be best. Who to document: I was wondering what would be better, to have him write the documentation or have him explain it to me, so I can write the documentation. I am afraid, that things that are obvious to him but not me would otherwise not be covered properly. Refactoring using pair-programming: This might not be possible to do due to time constraints, but maybe I could refactor some of his code to make it more maintainable while he was still around to provide input on why things are the way they are. Please comment on and add to this. Since there isn't enough time to do all of this, I am particularly interested in how you would prioritize.

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  • Hello World - My Name is Christian Finn and I'm a WebCenter Evangelist

    - by Michael Snow
    12.00 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}  Good Morning World! I'd like to introduce a new member of the Oracle WebCenter Team, Christian Finn. We decided to let him do his own intros today. Look for his guest posts next week and he'll be a frequent contributor to WebCenter blog and voice of the community. Hello (Oracle) World! Hi everyone, my name is Christian Finn. It’s a coder’s tradition to have “hello world” be the first output from a new program or in a new language. While I have left my coding days far behind, it still seems fitting to start my new role here at Oracle by saying hello to all of you—our customers, partners and my colleagues. So by way of introduction, a little background about me. I am the new senior director for evangelism on the WebCenter product management team. Not only am I new to Oracle, but the evangelism team is also brand new. Our mission is to raise the profile of Oracle in all of the markets/conversations in which WebCenter competes—social business, collaboration, portals, Internet sites, and customer/audience engagement. This is all pretty familiar turf for me because, as some of you may know, until recently I was the director of product management at Microsoft for Microsoft SharePoint Server and several other SharePoint products. And prior to that, I held management roles at Microsoft in marketing, channels, learning, and enterprise sales. Before Microsoft, I got my start in the industry as a software trainer and Lotus Notes consultant. I am incredibly excited to be joining Oracle at this time because of the tremendous opportunity that lies ahead to improve how people and businesses work. Of all the vendors offering a vision for social business, Oracle is unique in having best of breed strength in market (or coming soon) in all three critical areas: customer experience management; the middleware and back-end applications that run your business; and in the social, collaboration, and content technologies that are the connective tissue between them. Everyone else can offer one or two of the above, but not all three unified together. So it is a great time to come board and there’s a fantastic team of people hard at work on building great products for you. In the coming weeks and months you’ll be hearing much more from us. For now, we’ll kick things off with some blog posts here on the WebCenter blog. Enjoy the reads and please share your thoughts with me over Twitter on @cfinn.

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  • Three Easy Ways of Providing Feedback to the Oracle AutoVue Team

    - by Celine Beck
    Customer feedback is essential in helping us deliver best-in-class Enterprise Visualization solutions which are centered around real-world usage. As the Oracle AutoVue Product Management team is busy prioritizing the next round of improvements, enhancements and new innovation to the AutoVue platform, I thought it would be a good idea to provide our blog-readers with a recap of how best to provide product feedback to the AutoVue Product Management team. This gives you the opportunity to help shape our future agenda and make our solutions better for you. Enterprise Visualization Special Interest Group (EV SIG): the AutoVue EV SIG is a customer-driven initiative that has recently been created to share knowledge and information between members and discuss common and best practices around Enterprise Visualization. The EV SIG also serves as a mechanism for establishing and communicating to AutoVue Product Management users’ collective priorities for the future development, direction and enhancement of the AutoVue product family with the objective of ensuring their continuous improvement. Essentially, EV SIG members meet in order to share and prioritize feedback and use this input to begin dialog with the AutoVue Product Management team on what they deem to be the most important improvements to Enterprise Visualization solutions. The AutoVue EV SIG is by far the best platform for sharing and relaying feedback to our Product Strategy / Management team regarding general product enhancements, industry-specific scenarios, new use cases, usability, support, deployability, etc, and helping us shape the future direction of Enterprise Visualization solutions. We strongly encourage ALL our customers to sign up for the SIG;  here is how you can do so: Sign up for the EVSIG mailing list b.    Visit the group’s website c.    Contact Dennis Walker at Harris Corporation directly should you have any questions: dwalke22-AT-harris-DOT-com Customer / Partner Advisory Boards: The AutoVue Product Strategy / Management team also periodically runs Customer and Partner Advisory Boards. These invitation-only events bring together individuals chosen from Oracle AutoVue’s top customers that are using AutoVue at the enterprise level, as well as strategic partners.  The idea here is to establish open lines of communication between top customers and partners and the Oracle AutoVue Product Strategy team, help us communicate AutoVue’s product direction, share perspectives on today and tomorrow’s challenges and needs for Enterprise Visualization, and validate that proposed additions to the product are valid industry solutions. Our next Customer / Partner Advisory Board will be held in San Francisco during Oracle Open World, please contact your account manager to find out more about the CAB Members’ nomination process. Enhancement Requests:  Enhancement requests are request logged by customers or partners with Product Development for a feature that is not currently available in Oracle AutoVue. Enhancement requests (ER) can be logged easily via the My Oracle Support portal. This is the best way to share feedback with us at the functionality level; for instance if you would like to see a new format supported in AutoVue or make suggestions as per how certain functionality can be improved or should behave. Once the ER is logged, it is then evaluated by Product Management based on feasibility, product adequation and business justification. Product Management then decides whether to consider this ER for future release or not. What helps accelerate the process is hearing from a large number of customers who urgently need a particular feature or configuration. Hence the importance of logging Metalink Service Requests, and describing in details your business expectations. You can include key milestones dates and justifications as to why this request is important and the benefits your organization stands to gain should this request be accepted. Again, feedback from customers and partners is critical to ensure we offer solutions that have the biggest impact on customers’ business processes and day-to-day operations. All feedback is welcome,. So please don’t be shy! 

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  • Odd MVC 4 Beta Razor Designer Issue

    - by Rick Strahl
    This post is a small cry for help along with an explanation of a problem that is hard to describe on twitter or even a connect bug and written in hopes somebody has seen this before and any ideas on what might cause this. Lots of helpful people had comments on Twitter for me, but they all assumed that the code doesn't run, which is not the case - it's a designer issue. A few days ago I started getting some odd problems in my MVC 4 designer for an app I've been working on for the past 2 weeks. Basically the MVC 4 Razor designer keeps popping me errors, about the call signature to various Html Helper methods being incorrect. It also complains about the ViewBag object and not supporting dynamic requesting to load assemblies into the project. Here's what the designer errors look like: You can see the red error underlines under the ViewBag and an Html Helper I plopped in at the top to demonstrate the behavior. Basically any HtmlHelper I'm accessing is showing the same errors. Note that the code *runs just fine* - it's just the designer that is complaining with Errors. What's odd about this is that *I think* this started only a few days ago and nothing consequential that I can think of has happened to the project or overall installations. These errors aren't critical since the code runs but pretty annoying especially if you're building and have .csHtml files open in Visual Studio mixing these fake errors with real compiler errors. What I've checked Looking at the errors it indeed looks like certain references are missing. I can't make sense of the Html Helpers error, but certainly the ViewBag dynamic error looks like System.Core or Microsoft.CSharp assemblies are missing. Rest assured they are there and the code DOES run just fine at runtime. This is a designer issue only. I went ahead and checked the namespaces that MVC has access to in Razor which lives in the Views folder's web.config file: /Views/web.config For good measure I added <system.web.webPages.razor> <host factoryType="System.Web.Mvc.MvcWebRazorHostFactory, System.Web.Mvc, <split for layout> Version=4.0.0.0, Culture=neutral, PublicKeyToken=31BF3856AD364E35" /> <pages pageBaseType="System.Web.Mvc.WebViewPage"> <namespaces> <add namespace="System.Web.Mvc" /> <add namespace="System.Web.Mvc.Ajax" /> <add namespace="System.Web.Mvc.Html" /> <add namespace="System.Web.Routing" /> <add namespace="System.Linq" /> <add namespace="System.Linq.Expressions" /> <add namespace="ClassifiedsBusiness" /> <add namespace="ClassifiedsWeb"/> <add namespace="Westwind.Utilities" /> <add namespace="Westwind.Web" /> <add namespace="Westwind.Web.Mvc" /> </namespaces> </pages> </system.web.webPages.razor> For good measure I added System.Linq and System.Linq.Expression on which some of the Html.xxxxFor() methods rely, but no luck. So, has anybody seen this before? Any ideas on what might be causing these issues only at design time rather, when the final compiled code runs just fine?© Rick Strahl, West Wind Technologies, 2005-2012Posted in Razor  MVC   Tweet !function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs"); (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })();

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  • To sample or not to sample...

    - by [email protected]
    Ideally, we would know the exact answer to every question. How many people support presidential candidate A vs. B? How many people suffer from H1N1 in a given state? Does this batch of manufactured widgets have any defective parts? Knowing exact answers is expensive in terms of time and money and, in most cases, is impractical if not impossible. Consider asking every person in a region for their candidate preference, testing every person with flu symptoms for H1N1 (assuming every person reported when they had flu symptoms), or destructively testing widgets to determine if they are "good" (leaving no product to sell). Knowing exact answers, fortunately, isn't necessary or even useful in many situations. Understanding the direction of a trend or statistically significant results may be sufficient to answer the underlying question: who is likely to win the election, have we likely reached a critical threshold for flu, or is this batch of widgets good enough to ship? Statistics help us to answer these questions with a certain degree of confidence. This focuses on how we collect data. In data mining, we focus on the use of data, that is data that has already been collected. In some cases, we may have all the data (all purchases made by all customers), in others the data may have been collected using sampling (voters, their demographics and candidate choice). Building data mining models on all of your data can be expensive in terms of time and hardware resources. Consider a company with 40 million customers. Do we need to mine all 40 million customers to get useful data mining models? The quality of models built on all data may be no better than models built on a relatively small sample. Determining how much is a reasonable amount of data involves experimentation. When starting the model building process on large datasets, it is often more efficient to begin with a small sample, perhaps 1000 - 10,000 cases (records) depending on the algorithm, source data, and hardware. This allows you to see quickly what issues might arise with choice of algorithm, algorithm settings, data quality, and need for further data preparation. Instead of waiting for a model on a large dataset to build only to find that the results don't meet expectations, once you are satisfied with the results on the initial sample, you can  take a larger sample to see if model quality improves, and to get a sense of how the algorithm scales to the particular dataset. If model accuracy or quality continues to improve, consider increasing the sample size. Sampling in data mining is also used to produce a held-aside or test dataset for assessing classification and regression model accuracy. Here, we reserve some of the build data (data that includes known target values) to be used for an honest estimate of model error using data the model has not seen before. This sampling transformation is often called a split because the build data is split into two randomly selected sets, often with 60% of the records being used for model building and 40% for testing. Sampling must be performed with care, as it can adversely affect model quality and usability. Even a truly random sample doesn't guarantee that all values are represented in a given attribute. This is particularly troublesome when the attribute with omitted values is the target. A predictive model that has not seen any examples for a particular target value can never predict that target value! For other attributes, values may consist of a single value (a constant attribute) or all unique values (an identifier attribute), each of which may be excluded during mining. Values from categorical predictor attributes that didn't appear in the training data are not used when testing or scoring datasets. In subsequent posts, we'll talk about three sampling techniques using Oracle Database: simple random sampling without replacement, stratified sampling, and simple random sampling with replacement.

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  • Oracle Data Integration 12c: Simplified, Future-Ready, High-Performance Solutions

    - by Thanos Terentes Printzios
    In today’s data-driven business environment, organizations need to cost-effectively manage the ever-growing streams of information originating both inside and outside the firewall and address emerging deployment styles like cloud, big data analytics, and real-time replication. Oracle Data Integration delivers pervasive and continuous access to timely and trusted data across heterogeneous systems. Oracle is enhancing its data integration offering announcing the general availability of 12c release for the key data integration products: Oracle Data Integrator 12c and Oracle GoldenGate 12c, delivering Simplified and High-Performance Solutions for Cloud, Big Data Analytics, and Real-Time Replication. The new release delivers extreme performance, increase IT productivity, and simplify deployment, while helping IT organizations to keep pace with new data-oriented technology trends including cloud computing, big data analytics, real-time business intelligence. With the 12c release Oracle becomes the new leader in the data integration and replication technologies as no other vendor offers such a complete set of data integration capabilities for pervasive, continuous access to trusted data across Oracle platforms as well as third-party systems and applications. Oracle Data Integration 12c release addresses data-driven organizations’ critical and evolving data integration requirements under 3 key themes: Future-Ready Solutions : Supporting Current and Emerging Initiatives Extreme Performance : Even higher performance than ever before Fast Time-to-Value : Higher IT Productivity and Simplified Solutions  With the new capabilities in Oracle Data Integrator 12c, customers can benefit from: Superior developer productivity, ease of use, and rapid time-to-market with the new flow-based mapping model, reusable mappings, and step-by-step debugger. Increased performance when executing data integration processes due to improved parallelism. Improved productivity and monitoring via tighter integration with Oracle GoldenGate 12c and Oracle Enterprise Manager 12c. Improved interoperability with Oracle Warehouse Builder which enables faster and easier migration to Oracle Data Integrator’s strategic data integration offering. Faster implementation of business analytics through Oracle Data Integrator pre-integrated with Oracle BI Applications’ latest release. Oracle Data Integrator also integrates simply and easily with Oracle Business Analytics tools, including OBI-EE and Oracle Hyperion. Support for loading and transforming big and fast data, enabled by integration with big data technologies: Hadoop, Hive, HDFS, and Oracle Big Data Appliance. Only Oracle GoldenGate provides the best-of-breed real-time replication of data in heterogeneous data environments. With the new capabilities in Oracle GoldenGate 12c, customers can benefit from: Simplified setup and management of Oracle GoldenGate 12c when using multiple database delivery processes via a new Coordinated Delivery feature for non-Oracle databases. Expanded heterogeneity through added support for the latest versions of major databases such as Sybase ASE v 15.7, MySQL NDB Clusters 7.2, and MySQL 5.6., as well as integration with Oracle Coherence. Enhanced high availability and data protection via integration with Oracle Data Guard and Fast-Start Failover integration. Enhanced security for credentials and encryption keys using Oracle Wallet. Real-time replication for databases hosted on public cloud environments supported by third-party clouds. Tight integration between Oracle Data Integrator 12c and Oracle GoldenGate 12c and other Oracle technologies, such as Oracle Database 12c and Oracle Applications, provides a number of benefits for organizations: Tight integration between Oracle Data Integrator 12c and Oracle GoldenGate 12c enables developers to leverage Oracle GoldenGate’s low overhead, real-time change data capture completely within the Oracle Data Integrator Studio without additional training. Integration with Oracle Database 12c provides a strong foundation for seamless private cloud deployments. Delivers real-time data for reporting, zero downtime migration, and improved performance and availability for Oracle Applications, such as Oracle E-Business Suite and ATG Web Commerce . Oracle’s data integration offering is optimized for Oracle Engineered Systems and is an integral part of Oracle’s fast data, real-time analytics strategy on Oracle Exadata Database Machine and Oracle Exalytics In-Memory Machine. Oracle Data Integrator 12c and Oracle GoldenGate 12c differentiate the new offering on data integration with these many new features. This is just a quick glimpse into Oracle Data Integrator 12c and Oracle GoldenGate 12c. Find out much more about the new release in the video webcast "Introducing 12c for Oracle Data Integration", where customer and partner speakers, including SolarWorld, BT, Rittman Mead will join us in launching the new release. Resource Kits Meet Oracle Data Integration 12c  Discover what's new with Oracle Goldengate 12c  Oracle EMEA DIS (Data Integration Solutions) Partner Community is available for all your questions, while additional partner focused webcasts will be made available through our blog here, so stay connected. For any questions please contact us at partner.imc-AT-beehiveonline.oracle-DOT-com Stay Connected Oracle Newsletters

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  • Enterprise 2.0 - Connecting People, Processes & Content

    - by kellsey.ruppel(at)oracle.com
    With recent technological advances, the Internet is changing. When users head to the web, they are no longer just looking for information from a simple text and picture based website. Users want a more interactive experience - they want to participate, to share their views and get the feedback of others. And this is precisely what Web 2.0 technology addresses. Web 2.0 is about web applications that facilitate interactive information sharing, user-centered design and collaboration on the World Wide Web. Web 2.0 technology is everywhere on the Internet and is radically changing the speed and medium in which we interact and communicate. There are thousands of examples in the consumer world of Web 2.0 applications, technologies and solutions at work. You might be familiar with some of them...blogs, wikis (Wikipedia), Twitter, Facebook, LinkedIn - these are all examples of Web 2.0. And these technologies are transforming our world into a real-time, participation-oriented, user-driven, content-centric world. With all of these Web 2.0 solutions it's about the user, the consumer and all the content they are generating. It's a world full of online communities where people share and participate. We're not talking about disseminating information top-down , nor is it a bottom-up fight. Everyone has an equal opportunity to participate and share. The more you participate, the more you share, the more valued you are in the community. The web is not just a collection of documents online. It is the social web.  For the active users in the community, staying connected becomes critically important so they can participate at anytime and from anywhere. And because feedback and interaction are so critical, time is of the essence. When everyone is providing immediate responses, you feel the urge to do the same. Hence everything needs to be done right now, together...and collaboratively. With all the content being generated online by users, there is complete information overload out there. (That's a good thing for Google). But...it's no longer just about search. Sometimes you want the information to just come to you. Recommendations and discovery engines will deliver you more applicable results than a non-contextual search. How many of you have heard about a news headline on Facebook as part of your feed before you read the paper or see it on TV? This is how the new generation of workers live their daily lives...and as they enter the workforce, these trends and technologies are showing up in the enterprise too. A lot of the Web 2.0 technologies and solutions in the consumer world are geared for just that....consumers. But the core concepts that put them into the Web 2.0 category can be applied to the enterprise as well. And that is what we mean when we talk about Enterprise 2.0. Enterprise 2.0 is the use of Web 2.0 tools and technologies in the workplace.  It provides a modern user experience by connecting the people, content and business processes inside and outside the enterprise. Enterprise 2.0 empowers users to collaborate more effectively, find and share information in the proper content and improves the overall business processes which they participate in. As we head into 2011, is your organization using Enterprise 2.0 capabilities to the fullest? Are you connecting your people, processes and content together to provide a modern user experience?

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  • Oracle Big Data Software Downloads

    - by Mike.Hallett(at)Oracle-BI&EPM
    Companies have been making business decisions for decades based on transactional data stored in relational databases. Beyond that critical data, is a potential treasure trove of less structured data: weblogs, social media, email, sensors, and photographs that can be mined for useful information. Oracle offers a broad integrated portfolio of products to help you acquire and organize these diverse data sources and analyze them alongside your existing data to find new insights and capitalize on hidden relationships. Oracle Big Data Connectors Downloads here, includes: Oracle SQL Connector for Hadoop Distributed File System Release 2.1.0 Oracle Loader for Hadoop Release 2.1.0 Oracle Data Integrator Companion 11g Oracle R Connector for Hadoop v 2.1 Oracle Big Data Documentation The Oracle Big Data solution offers an integrated portfolio of products to help you organize and analyze your diverse data sources alongside your existing data to find new insights and capitalize on hidden relationships. Oracle Big Data, Release 2.2.0 - E41604_01 zip (27.4 MB) Integrated Software and Big Data Connectors User's Guide HTML PDF Oracle Data Integrator (ODI) Application Adapter for Hadoop Apache Hadoop is designed to handle and process data that is typically from data sources that are non-relational and data volumes that are beyond what is handled by relational databases. Typical processing in Hadoop includes data validation and transformations that are programmed as MapReduce jobs. Designing and implementing a MapReduce job usually requires expert programming knowledge. However, when you use Oracle Data Integrator with the Application Adapter for Hadoop, you do not need to write MapReduce jobs. Oracle Data Integrator uses Hive and the Hive Query Language (HiveQL), a SQL-like language for implementing MapReduce jobs. Employing familiar and easy-to-use tools and pre-configured knowledge modules (KMs), the application adapter provides the following capabilities: Loading data into Hadoop from the local file system and HDFS Performing validation and transformation of data within Hadoop Loading processed data from Hadoop to an Oracle database for further processing and generating reports Oracle Database Loader for Hadoop Oracle Loader for Hadoop is an efficient and high-performance loader for fast movement of data from a Hadoop cluster into a table in an Oracle database. It pre-partitions the data if necessary and transforms it into a database-ready format. Oracle Loader for Hadoop is a Java MapReduce application that balances the data across reducers to help maximize performance. Oracle R Connector for Hadoop Oracle R Connector for Hadoop is a collection of R packages that provide: Interfaces to work with Hive tables, the Apache Hadoop compute infrastructure, the local R environment, and Oracle database tables Predictive analytic techniques, written in R or Java as Hadoop MapReduce jobs, that can be applied to data in HDFS files You install and load this package as you would any other R package. Using simple R functions, you can perform tasks such as: Access and transform HDFS data using a Hive-enabled transparency layer Use the R language for writing mappers and reducers Copy data between R memory, the local file system, HDFS, Hive, and Oracle databases Schedule R programs to execute as Hadoop MapReduce jobs and return the results to any of those locations Oracle SQL Connector for Hadoop Distributed File System Using Oracle SQL Connector for HDFS, you can use an Oracle Database to access and analyze data residing in Hadoop in these formats: Data Pump files in HDFS Delimited text files in HDFS Hive tables For other file formats, such as JSON files, you can stage the input in Hive tables before using Oracle SQL Connector for HDFS. Oracle SQL Connector for HDFS uses external tables to provide Oracle Database with read access to Hive tables, and to delimited text files and Data Pump files in HDFS. Related Documentation Cloudera's Distribution Including Apache Hadoop Library HTML Oracle R Enterprise HTML Oracle NoSQL Database HTML Recent Blog Posts Big Data Appliance vs. DIY Price Comparison Big Data: Architecture Overview Big Data: Achieve the Impossible in Real-Time Big Data: Vertical Behavioral Analytics Big Data: In-Memory MapReduce Flume and Hive for Log Analytics Building Workflows in Oozie

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  • Install Oracle Configuration Manager's Standalone Collector

    - by Get Proactive Customer Adoption Team
    Untitled Document The Why and the How If you have heard of Oracle Configuration Manager (OCM), but haven’t installed it, I’m guessing this is for one of two reasons. Either you don’t know how it helps you or you don’t know how to install it. I’ll address both of those reasons today. First, let’s take a quick look at how My Oracle Support and the Oracle Configuration Manager work together to gain a good understanding of what their differences and roles are before we tackle the install.   Oracle Configuration Manger is the tool that actually performs the data collection task. You deploy this lightweight piece of software into your system to collect configuration information about the system and OCM uploads that data to Oracle’s customer configuration repository. Oracle Support Engineers then have the configuration data available when you file a service request. You can also view the data through My Oracle Support. The real value is that the data Oracle Configuration Manager collects can help you avoid problems and get your Service Requests solved more quickly. When you view the information in My Oracle Support’s user interface to OCM, it may help you avoid situations that create problems. The proactive tools included in Oracle Configuration Manager help you avoid issues before they occur. You also save time because you didn’t need to open a service request. For example, you can use this capability when you need to compare your system configuration at two points in time, or monitor the system health. If you make the configuration data available to Oracle Support Engineers, when you need to open a Service Request the data helps them diagnose and resolve your critical system issues more quickly, which means you get answers more quickly too. Quick Installation Process Overview Before we dive into the step-by-step details, let me provide a quick overview. For some of you, this will be all you need. Log in to My Oracle Support and download the data collector from Collector tab. If you don’t see the Collector tab, click the More tab gain access. On the Collector tab, you will find a drop-down list showing which platforms are available. You can also see more ways to the Collector can help you if you click through the carousel of benefits. After you download the software for your platform, use FTP to move that file (.zip) from your PC to the server that hosts the Oracle software. Once you have that file on the server, locate the $ORACLE_HOME directory, and unzip the file within that directory. You can then use the command line tool to start the installation process. The installation process requires the My Oracle Support credential (Support Identifier, username, and password) Proxy specification (Host IP Address, Port number, username and password) Installation Step-by-Step Download the collector zip file from My Oracle Support and place it into your $Oracle_Home Unzip the zip file you downloaded from My Oracle Support – this will create a directory named CCR with several subdirectories Using the command line go to “$ORACLE_HOME/CCR/bin” and run the following command “setupCCR” Provide your My Oracle Support credential: login, password, and Support Identifier The installer will start deploying the collector application You have installed the Collector Post Installation Now that you have installed successfully, the scheduler is ready to collect configuration information for the software available in your Oracle Home. By default, the first collection will take place the day after the installation. If you want to run an instrumentation script to start the configuration collection of your Oracle Database server, E-Business Suite, or Enterprise Manager, you will find more details on that in the Installation and Administration Guide for My Oracle Support Configuration Manager. Related documents available on My Oracle Support Oracle Configuration Manager Installation and Administration Guide [ID 728989.5] Oracle Configuration Manager Prerequisites [ID 728473.5] Oracle Configuration Manager Network Connectivity Test [ID 728970.5] Oracle Configuration Manager Collection Overview [ID 728985.5] Oracle Configuration Manager Security Overview [ID 728982.5] Oracle Software Configuration Manager: Disconnected Mode Collection [ID 453412.1]

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  • The Oscar of Java Programming

    - by Tori Wieldt
    Why bother nominating a peer, yourself or your company for a Duke's Choice Award? I asked Duke's Choice Award winner Fabiane Nardon, whose team won in 2005 for the Healthcare Information System they created for the Brazilian government, what it was like winning the award and if it had any impact on her career. Here's what she told me: 1) What was it like to win a Duke's Choice Award? For me it was like winning an Oscar or a Grammy :-) I think that for a Java developer, a Duke's Choice Award is probably the highest award you can get, so it was really an honor. We had an amazing team working on that project and the team really deserved it. We were all very happy when we got that email with the announcement. That moment was one of the most important moments of my career. 2) What benefits have you gotten from being a "Duke's Choice Award Winner?" I think the most important benefit you get from winning a Duke is the fact that you become known by your peers. This opens many doors, since you are approached by more people, get invitations to speak in more conferences, you meet people with the same technical interests you have and so on. I certainly benefited a lot from it. We were lucky that in 2005, when we got our award, the winners were featured in the JavaOne keynote, with short documentaries produced about each one. So, we could be on the stage and talk a little about the project. We got lots of press at the time. We see  today's winners benefiting a lot from the press coverage. 3) How is the the Brazilian Healthcare Information System project doing today? Still running and getting new features every year. I'm not involved on the project anymore, but there are good people taking care of it. We opened the code since the beginning, so different cities could use and add features to it. There are many new developers working on that code base right now and I hope they can take the whole system to a new level. 4) What are you up to these days? I worked in the healthcare field for many years and a few years ago I decided that it was time to move on and take the experience I got designing large scale and mission critical systems to other fields. Since then I have been working with high access internet applications. I also co-founded ToolsCloud, a company that provides a development environment with open source tools in the cloud. We just launched ToolsCloud in USA, so other companies can get the same bundle of tools, hassle free, that several companies are successfully using in Brazil. Besides that, right now I'm personally working on the coolest project I ever worked on. It combines several technical challenges with a good dose of social impact. We should launch it in the second semester and I should keep it as a secret for now. Hopefully it will be useful to many people and disruptive enough to maybe get us a new Duke's Choice Award. Who knows? Read more about Fabiane in the "Heroes of Java" series by Markus Eisele. Her Twitter handle is @FabianeNardon. The Duke's Choice Awards celebrate extreme innovation in the world of Java technology. Nominate an individual, a group or company who show the best in Java innovation. Nominate via the easy online form at www.Java.net/dukeschoice. Nominations are open until June 15, 2012.

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  • Oracle at The Forrester Customer Intelligence and Marketing Leadership Forums

    - by Christie Flanagan
    The Forrester Customer Intelligence Forum and the Forrester Marketing Leadership Forums will soon be here.  This year’s events will be co-located on April 18-19 at the J.W. Marriott at the L.A. Live entertainment complex in downtown Los Angeles.  Last year’s Marketing Forum was quite memorable for me.  You see, while Forrester analysts and business marketers were busy mingling over at the Marriott, another marketing powerhouse was taking up residence a few feet away at The Staples Center.  That’s right folks. Lada Gaga was coming to town.  And, as I came to learn, it made perfect sense for Lady Gaga and her legions of fans to be sharing a small patch of downtown L.A. with marketing leaders from all over the world.  After all, whether you like Lady Gaga or not, what pop star in recent memory has done more to build herself into a brand and to create an engaging, social and interactive customer experience for her Little Monsters?  While Lady Gaga won’t be back in town for this year’s Forrester events, there are still plenty of compelling reasons to make the trip out to Los Angeles.   The theme for The Forrester Customer Intelligence and Marketing Leadership Forums this year is “From Cool To Critical: Creating Engagement In The Age Of The Customer” and will tackle the important questions about how marketers can survive and thrive in the age of the empowered customer: •    How can you assess consumer uptake of new innovations?•    How do you build deep customer knowledge to drive competitive advantage?•    How do you drive deep, personalized customer engagement?•    What is more valuable — eyeballs or engagement?•    How do business customers engage in new media types?•    How can you tie social data to corporate data?•    Who should lead the movement to customer obsession?•    How should you shift your planning and measurement approaches to accommodate more data and a higher signal-to-noise ratio?•    What role does technology play in customizing and synchronizing marketing efforts across channels?As a platinum sponsor of the event, there will be a numbers of ways to interact with Oracle while you’re attending the Forums.  Here are some of the highlights:Oracle Speaking SessionThursday, April 19, 9:15am – 9:55amMaximize Customer Engagement and Retention with Integrated Marketing & LoyaltyMelissa Boxer, Vice President, Oracle CRM Marketing & LoyaltyCustomers expect to interact with your company, brand and products in more ways than ever before.   New devices and channels, such as mobile, social and web, are creating radical shifts in the customer buying process and the ways your company can reach and communicate with existing and potential customers. While Marketing's objectives (attract, convert, retain) remain fundamentally the same, your approach and tools must adapt quickly to succeed in this more complex, cross-channel world. Hear how leading brands are using Oracle's integrated marketing and loyalty solutions to maximize customer engagement and retention through better planning, execution, and measurement of synchronized cross-channel marketing initiatives.Solution ShowcaseWednesday, April 1810:20am – 11:50am 12:30pm – 1:30pm2:55pm – 3:40pmThursday, April 199:55am – 10:40am12:00pm – 1:00pmSolution Showcase & Networking ReceptionWednesday, April 185:10pm – 6:20pmBe sure to follow the #webcenter hashtag for updates on these events.  And for a more considered perspective on what Lady Gaga can teach businesses about branding and customer experience, check out Denise Lee Yohn’s post, Lessons from Lady Gaga from the Brand as Business Bites blog.

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