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• Come meet our Interns in Dublin

  - by klaudia.drulis

  Oracle Worldwide Product Translation Group (WPTG) provides solutions for all Oracle product and Content translation requirements. WPTG is a global organisation with its headquarters in Ireland and employees in Oracle offices worldwide. WPTG offer expertise in fields such as process engineering, tools development, linguistic quality, terminology, global product release, financial and vendor management. WPTG provides translation solution for over 40 languages including Asia Pacific, European, American and Middle Eastern languages. WPTG first introduced an intern program over 10 years ago and it has become a key component of our teams structure. The majority of Interns are sourced from a Computer Science related course, these Interns joining the engineering team. Others are sourced from Business courses and work within the Business / Project management area. The intern program allows us to maintain ties with current course curriculum and brings fresh energy and perspective into our Organisation. Four of the full time staff working in Dublin today joined us originally as Interns and subsequently were offered permanent positions. Come Meet some of our 2010 Interns, Come and see what Darragh, Anthony, Caoimhe, James and Artemij thought about working within the WPTG at Oracle: Darragh “Oracle has been a fun, challenging work placement for me. From day one I was treated as a full member of staff, this was both comforting and a little bit scary. The responsibilities stack up but I found I was able to keep on top of everything and even make improvements to how we handle a few things thanks to a great team and a very supportive manager. There’s a very positive atmosphere in work that’s really conducive to getting a lot of work done. Ideas seem to be the central hub in my line of business so all of my ideas and innovations were greeted with enthusiasm. Oracle has given me a fantastic opportunity and I urge you to grab it with both hands, you’ll find that you’re with a set of like minded people from all works of life that make work both interesting and fun. Even when the pressure is on you know that you can always get help and advice from someone nearby. My last word of advice is don’t be afraid to stick your neck out, everyone here is willing to learn, try something new and innovate, your voice will be heard and who knows, you could end up having a large impact on Oracle and your career.” Anthony “I had a great experience working with Oracle, from day one I was treated like a full member of staff with responsibilities of my own. I found that the more I put into the work the more I got out from the experience. Volunteering and being willing to face challenges have made this a more exciting placement. I am given a lot of leeway to do my own projects and so I’ve found that I am really enjoying my time here.” Caoimhe “I am currently spending my year of placement within the Release Management Team in the WPTG. My main role is to handle the finance process of all translation projects under 100k which includes creating workspecs and PO's, sending out kits, dealing with vendor queries and handling the invoicing and payment part. I am really enjoying my time here at Oracle, everyone is very open and friendly and willing to help you out with any questions you may have. I would definitely be interested in returning to Oracle after I graduate!” James “I am currently on a 12 month placement with Oracle, working as part of the Worldwide Product Translation Group in the Business Management. The Business Management team provides a global view on WPTG’s vendor and business strategy and is an interface into WPTG for new business. The business management team work together to support the external translation partner network. My role is to support the Business Management team and also to work on various projects when the need arises. This involves working with translation vendors and working with other Oracle employees worldwide. I am really enjoying my time working for Oracle, at times it can be challenging bit also very rewarding. I would recommend any student wanting to undertake a placement year to apply to Oracle, I made some great friends and I will never forget my time in Dublin.” Artemij “From working within Oracle, I have truly understood what "career path" is, and what opportunities a large corporation like Oracle can offer. Without any illusions, the work itself is exciting, sometimes challenging, tests your ability to handle pressure, to make decisions and take responsibility, to learn quickly and cooperate efficiently in order to solve a problem. I have learned a lot about myself. What I am good at, where and what I can do better. My placement at Oracle has allowed me to get a clearer picture of what I want, and which door I am going to open after college. If you have any questions related to this article feel free to contact  [email protected].  You can find our job opportunities via http://campus.oracle.com

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• Financial Management: Why Move to the Cloud?

  - by Kathryn Perry

  A guest post by Terrance Wampler, Vice President, Financials Product Strategy, Oracle I’ve spent my career designing and developing financial management systems, most of it at Oracle. Every single day I either meet with our customers or talk to them on the phone. The time is usually spent discussing various business challenges facing CFOs and Controllers, who are running Oracle’s Financials. Lately, we’ve been talking a lot about cloud computing and whether it makes sense for finance to go to the cloud. Here are some pros and cons that might help you make that decision. Let’s start with the benefits of cloud solutions. The first is savings. With cloud services, you pay only for those commodities that you use. That makes you feel like you're getting better value for your money. Plus, you can preserve your cash for your core business and you can get a better matching of expenses and revenues. So, at the top of the list is lower total cost of ownership. The second point has to do with optimization. With cloud services, you’ll need less IT infrastructure so you can optimize your IT resources for better-value, higher-end projects. This also leads to greater financial visibility, where there's a clear cost for the set of services or features replaced by cloud services. And, the last benefit is what I call acceleration. You can save money by speeding up the initialization and deployment of the project. You don't have to deal with IT infrastructure and you can start implementing right away. We did a quick survey of about 70 CFOs at the CFO Summit last month in New York City. We asked them why they were looking at cloud services, and not necessarily just for financials. The No. 1 response was perceived lower cost of ownership. But of course there are risks to consider. The first thing most people think about in the cloud is security and ownership of data. So, will your data really be safe? Can you meet your own privacy policy requirements? Do you really want your private financial data exposed? Do you trust the provider? Is what you see really your data? Do you own it or is it managed by someone else? Security is a big concern that comes with an emotional component. The next thing in the risk category is reliability. Is the provider proven? You’re taking what you have control over – for example, standards and policies and internal service level agreements – away from your IT department and giving it to someone else. Will you still be able to adapt to shifts in your business? Will the provider be able to grow with your business effectively? Reliability means having a provider that can give you the service infrastructure that you need. And then there’s performance, which has two components in terms of risk. Going forward, will the provider be able to scale the infrastructure or service level if you have new employees or new businesses? And second, will the price you negotiate and the rate you lock in cover additional costs and rising service fees? Another piece is cost. What happens if you don't get the service level you want? What if you end the service? What happens, if after a few years, you send the service out for bid and change service? Can you move your data? Can you move the applications? Do the integrations work? These are cost components people don’t always take into account. And, the final piece is the business case. The perception is that you can get started really quickly with cloud. It has a perceived lower cost of total ownership and it feels cool because it's cloud. But do you have a good business case for moving to the cloud? Your total cost of ownership is over three years; then you’ll renew it, so your TCO is six years. Have you compared that to other internal services that you’re offering? You might already have product that you can run this new business or division on. In that same survey at the CFO Summit, the execs thought the biggest perceived risks were security of data, ability to move data back, and the ability to create a business case to actually justify the risks. So that’s the list of pros and cons. Not to leave you hanging, I will do another post on how to balance these pros and cons and make the right decision for your business.

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• Java EE and GlassFish Server Roadmap Update

  - by John Clingan

  2013 has been a stellar year for both the Java EE and GlassFish Server communities. On June 12, Oracle and its partners announced the release of Java EE 7, which delivers on three major themes – HTML5, developer productivity, and meeting enterprise demands. The online event attracted over 10,000 views in the first two days! During the online event, Oracle also announced the availability of GlassFish Server Open Source Edition 4, the world's first Java EE 7 compatible application server. The primary role of GlassFish Server Open Source Edition has been, and continues to be, driving adoption of the latest release of the Java Platform, Enterprise Edition. Oracle also announced the Java EE 7 SDK, which bundles GlassFish Server Open Source Edition 4, as a Java EE 7 learning aid. Last, Oracle publicly announced the Java EE 7 reference implementation based on GlassFish Server Open Source Edition 4. Java EE is a popular platform, as evidenced by the 20+ Java EE 6 compatible implementations available to choose from. After the launch of Java EE 7 and GlassFish Server Open Source Edition 4, we began planning the Java EE 8 roadmap, which was covered during the JavaOne Strategy Keynote. To summarize, there is a lot of interest in improving on HTML5 support, Cloud, and investigating NoSQL support. We received a lot of great feedback from the community and customers on what they would like to see in Java EE 8. As we approached JavaOne 2013, we started planning the GlassFish Server roadmap. What we announced at JavaOne was that GlassFish Server Open Source Edition 4.1 is scheduled for 2014. Here is an update to that roadmap. GlassFish Server Open Source Edition 4.1 is scheduled for 2014 We are planning updates as needed to GlassFish Server Open Source Edition, which is commercially unsupported As we head towards Java EE 8: The trunk will eventually transition to GlassFish Server Open Source Edition 5 as a Java EE 8 implementation The Java EE 8 Reference Implementation will be derived from GlassFish Server Open Source Edition 5. This replicates what has been done in past Java EE and GlassFish Server releases. Oracle will no longer release future major releases of Oracle GlassFish Server with commercial support – specifically Oracle GlassFish Server 4.x with commercial Java EE 7 support will not be released. Commercial Java EE 7 support will be provided from WebLogic Server. Oracle GlassFish Server will not be releasing a 4.x commercial version Expanding on that last bullet, new and existing Oracle GlassFish Server 2.1.x and 3.1.x commercial customers will continue to be supported according to the Oracle Lifetime Support Policy. Oracle recommends that existing commercial Oracle GlassFish Server customers begin planning to move to Oracle WebLogic Server, which is a natural technical and license migration path forward: Applications developed to Java EE standards can be deployed to both GlassFish Server and Oracle WebLogic Server GlassFish Server and Oracle WebLogic Server have implementation-specific deployment descriptor interoperability (here and here). GlassFish Server 3.x and Oracle WebLogic Server share quite a bit of code, so there are quite a bit of configuration and (extended) feature similarities. Shared code includes JPA, JAX-RS, WebSockets (pre JSR 356 in both cases), CDI, Bean Validation, JAX-WS, JAXB, and WS-AT. Both Oracle GlassFish Server 3.x and Oracle WebLogic Server 12c support Oracle Access Manager, Oracle Coherence, Oracle Directory Server, Oracle Virtual Directory, Oracle Database, Oracle Enterprise Manager and are entitled to support for the underlying Oracle JDK. To summarize, Oracle is committed to the future of Java EE.  Java EE 7 has been released and planning for Java EE 8 has begun. GlassFish Server Open Source Edition continues to be the strategic foundation for Java EE reference implementation going forward. And for developers, updates will be delivered as needed to continue to deliver a great developer experience for GlassFish Server Open Source Edition. We are planning for GlassFish Server Open Source Edition 5 as the foundation for the Java EE 8 reference implementation, as well as bundling GlassFish Server Open Source Edition 5 in a Java EE 8 SDK, which is the most popular distribution of GlassFish. This will allow GlassFish releases to be more focused on the Java EE platform and community-driven requirements. We continue to encourage community contributions, bug reports, participation on the GlassFish forum, etc. Going forward, Oracle WebLogic Server will be the single strategic commercially supported application server from Oracle. Disclaimer: The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract.It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

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• Polite busy-waiting with WRPAUSE on SPARC

  - by Dave

  Unbounded busy-waiting is an poor idea for user-space code, so we typically use spin-then-block strategies when, say, waiting for a lock to be released or some other event. If we're going to spin, even briefly, then we'd prefer to do so in a manner that minimizes performance degradation for other sibling logical processors ("strands") that share compute resources. We want to spin politely and refrain from impeding the progress and performance of other threads — ostensibly doing useful work and making progress — that run on the same core. On a SPARC T4, for instance, 8 strands will share a core, and that core has its own L1 cache and 2 pipelines. On x86 we have the PAUSE instruction, which, naively, can be thought of as a hardware "yield" operator which temporarily surrenders compute resources to threads on sibling strands. Of course this helps avoid intra-core performance interference. On the SPARC T2 our preferred busy-waiting idiom was "RD %CCR,%G0" which is a high-latency no-nop. The T4 provides a dedicated and extremely useful WRPAUSE instruction. The processor architecture manuals are the authoritative source, but briefly, WRPAUSE writes a cycle count into the the PAUSE register, which is ASR27. Barring interrupts, the processor then delays for the requested period. There's no need for the operating system to save the PAUSE register over context switches as it always resets to 0 on traps. Digressing briefly, if you use unbounded spinning then ultimately the kernel will preempt and deschedule your thread if there are other ready threads than are starving. But by using a spin-then-block strategy we can allow other ready threads to run without resorting to involuntary time-slicing, which operates on a long-ish time scale. Generally, that makes your application more responsive. In addition, by blocking voluntarily we give the operating system far more latitude regarding power management. Finally, I should note that while we have OS-level facilities like sched_yield() at our disposal, yielding almost never does what you'd want or naively expect. Returning to WRPAUSE, it's natural to ask how well it works. To help answer that question I wrote a very simple C/pthreads benchmark that launches 8 concurrent threads and binds those threads to processors 0..7. The processors are numbered geographically on the T4, so those threads will all be running on just one core. Unlike the SPARC T2, where logical CPUs 0,1,2 and 3 were assigned to the first pipeline, and CPUs 4,5,6 and 7 were assigned to the 2nd, there's no fixed mapping between CPUs and pipelines in the T4. And in some circumstances when the other 7 logical processors are idling quietly, it's possible for the remaining logical processor to leverage both pipelines. Some number T of the threads will iterate in a tight loop advancing a simple Marsaglia xor-shift pseudo-random number generator. T is a command-line argument. The main thread loops, reporting the aggregate number of PRNG steps performed collectively by those T threads in the last 10 second measurement interval. The other threads (there are 8-T of these) run in a loop busy-waiting concurrently with the T threads. We vary T between 1 and 8 threads, and report on various busy-waiting idioms. The values in the table are the aggregate number of PRNG steps completed by the set of T threads. The unit is millions of iterations per 10 seconds. For the "PRNG step" busy-waiting mode, the busy-waiting threads execute exactly the same code as the T worker threads. We can easily compute the average rate of progress for individual worker threads by dividing the aggregate score by the number of worker threads T. I should note that the PRNG steps are extremely cycle-heavy and access almost no memory, so arguably this microbenchmark is not as representative of "normal" code as it could be. And for the purposes of comparison I included a row in the table that reflects a waiting policy where the waiting threads call poll(NULL,0,1000) and block in the kernel. Obviously this isn't busy-waiting, but the data is interesting for reference. _table { border:2px black dotted; margin: auto; width: auto; } _tr { border: 2px red dashed; } _td { border: 1px green solid; } _table { border:2px black dotted; margin: auto; width: auto; } _tr { border: 2px red dashed; } td { background-color : #E0E0E0 ; text-align : right ; } th { text-align : left ; } td { background-color : #E0E0E0 ; text-align : right ; } th { text-align : left ; } Aggregate progress T = #worker threads Wait Mechanism for 8-T threadsT=1T=2T=3T=4T=5T=6T=7T=8 Park thread in poll() 32653347334833483348334833483348 no-op 415 831 124316482060249729303349 RD %ccr,%g0 "pause" 14262429269228623013316232553349 PRNG step 412 829 124616702092251029303348 WRPause(8000) 32443361333133483349334833483348 WRPause(4000) 32153308331533223347334833473348 WRPause(1000) 30853199322432513310334833483348 WRPause(500) 29173070315032223270330933483348 WRPause(250) 26942864294930773205338833483348 WRPause(100) 21552469262227902911321433303348

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• How to build a great relationship with your colleagues

  - by Maria Sandu

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} When you start new job, you worry about your performance, about being able to do what the manager asks you to do, but you also worry about the relations with your colleagues. How will you get along with them? What if they don’t like you? Have you ever felt you’re „the new guy” and your colleagues have already their own way of talking one to each other, their own jokes? It’s a common feeling and can actually become stressful. I am Norbert, Middleware Presales Intern in Hungary and I’ve been working within Oracle for only 1 month. Joining such a big company has been a challenge from many perspectives. One of them was adapting with the environment and getting to know all my colleagues. You know it’s quite difficult to introduce yourself, to try to liaise with them and find some common topics, so I felt very lucky and comfortable when my manager introduced me to all of my colleagues. It was easier to accommodate and we basically we had a starting point for our discussions. We started to talk about what my position means, for how many years they’ve been within Oracle, other Oracle related topics, but also more personal stuff like what they do after work. Having this opportunity of talking with all of them helped me introduce myself in a proper way and actually I told them many things about myself. Networking wasn’t my best skill, but these first days were really helpful from a network point of view. What else can you do to get along with your colleagues? One second thing I consider as being really helpful in networking is asking work-related questions. For instance, when you don’t know how to do something or don’t understand it, asking one of your colleagues will also help you to make a connection with him and you could easily continue the discussion with some other topics which are more personal. It’s a very effective strategy and in a company like Oracle people are very willing to help you with your tasks and perform at a high level. If you see your colleagues going to lunch, you should join them. It will help you become part of their community, finding out what’s new in their lives, you’ll, step-by-step, take part in their conversations and be up to date with the hot topics they talk about. One other opportunity of becoming part of your colleagues’ community are the internal events. Subscribing to the local free time activities mailing list is very useful for finding out information about when they’re going out and have a drink or attending all sorts of events. For instance, this is how I’ve found out about a party within Oracle that most of the employees here attend. It’s a wonderful opportunity for chatting and make a stronger connection to some of them. How important is attending these events? Think about how much time you spend at work. You’d like to enjoy your work and the environment, so getting along with your colleagues is a nice thing to have. I recently attended a corporate party whose purpose was to facilitate the interaction and communication between employees. It was a real success and we had a lot of fun, especially because it was a costume party.  All the fancy dresses and funny clothes we wore made the atmosphere really enjoyable. It was easy to liaise with colleague with whom I had never interacted with before. There was a friendly spirit among us, chatting about personal stuff and about various pleasant things. Working in an international company is not an easy thing because you interact with many people and they have different styles, but all these opportunities of informal interaction are a good way to adapt to the new working environment.

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• Oracle RightNow CX for Good Customer Experiences

  - by Andreea Vaduva

  Oracle RightNow CX is all about the customer experience, it’s about understanding what drives a good interaction and it’s about delivering a solution which works for our customers and by extension, their customers. One of the early guiding principles of Oracle RightNow was an 8-point strategy to providing good customer experiences. Establish a knowledge foundation Empowering the customer Empower employees Offer multi-channel choice Listen to the customer Design seamless experiences Engage proactively Measure and improve continuously The application suite provides all of the tools necessary to deliver a rewarding, repeatable and measurable relationship between business and customer. The Knowledge Authoring tool provides gap analysis, WYSIWIG editing (and includes HTML rich content for non-developers), multi-level categorisation, permission based publishing and Web self-service publishing. Oracle RightNow Customer Portal, is a complete web application framework that enables businesses to control their own end-user page branding experience, which in turn will allow customers to self-serve. The Contact Centre Experience Designer builds a combination of workspaces, agent scripting and guided assistances into a Desktop Workflow. These present an agent with the tools they need, at the time they need them, providing even the newest and least experienced advisors with consistently accurate and efficient information, whilst guiding them through the complexities of internal business processes. Oracle RightNow provides access points for customers to feedback about specific knowledge articles or about the support site in general. The system will generate ‘incidents’ based on the scoring of the comments submitted. This makes it easy to view and respond to customer feedback. It is vital, more now than ever, not to under-estimate the power of the social web – Facebook, Twitter, YouTube – they have the ability to cause untold amounts of damage to businesses with a single post – witness musician Dave Carroll and his protest song on YouTube, posted in response to poor customer services from an American airline. The first day saw 150,000 views and is currently at 12,011,375. The Times reported that within 4 days of the post, the airline’s stock price fell by 10 percent, which represented a cost to shareholders of $180 million dollars. It is a universally acknowledged fact, that when customers are unhappy, they will not come back, and, generally speaking, it only takes one bad experience to lose a customer. The idea that customer loyalty can be regained by using social media channels was the subject of a 2011 Survey commissioned by RightNow and conducted by Harris Interactive. The survey discovered that 68% of customers who posted a negative review about a holiday on a social networking site received a response from the business. It further found that 33% subsequently posted a positive review and 34% removed the original negative review. Cloud Monitor provides the perfect mechanism for seeing what is being said about a business on public Facebook pages, Twitter or YouTube posts; it allows agents to respond proactively – either by creating an Oracle RightNow incident or by using the same channel as the original post. This leaves step 8 – Measuring and Improving: How does a business know whether it’s doing the right thing? How does it know if its customers are happy? How does it know if its staff are being productive? How does it know if its staff are being effective? Cue Oracle RightNow Analytics – fully integrated across the entire platform – Service, Marketing and Sales – there are in excess of 800 standard reports. If this were not enough, a large proportion of the database has been made available via the administration console, allowing users without any prior database experience to write their own reports, format them and schedule them for e-mail delivery to a distribution list. It handles the complexities of table joins, and allows for the manipulation of data with ease. Oracle RightNow believes strongly in the customer owning their solution, and to provide the best foundation for success, Oracle University can give you the RightNow knowledge and skills you need. This is a selection of the courses offered: RightNow Customer Service Administration Rel 12.02 (3 days) Available as In Class and Live Virtual Class (Release 11.11 is available as In Class, Live Virtual Class and Training On Demand) This course familiarises users with the tasks and concepts needed to configure and maintain their system. RightNow Customer Portal Designer and Contact Center Experience Designer Administration Rel 12.02 (2 days) Available as In Class and Live Virtual Class (Release 11.11 is available as In Class, Live Virtual Class and Training On Demand) This course introduces basic CP structure and how to make changes to the look, feel and behaviour of their self-service pages RightNow Analytics Rel 12.02 (2 days) Available as In Class, Live Virtual Class and Training On Demand (Release 11.11 is available as In Class and Live Virtual Class) This course equips users with the skills necessary to understand data supplied by standard reports and to create custom reports RightNow Integration and Customization For Developers Rel 12.02 (5-days) Available as In Class and Live Virtual Class (Release 11.11 is available as In Class, Live Virtual Class and Training On Demand) This course is for experienced web developers and offers an introduction to Add-In development using the Desktop Add-In Framework and introduces the core knowledge that developers need to begin integrating Oracle RightNow CX with other systems A full list of courses offered can be found on the Oracle University website. For more information and course dates please get in contact with your local Oracle University team. On top of the Service components, the suite also provides marketing tools, complex survey creation and tracking and sales functionality. I’m a fan of the application, and I think I’ve made that clear: It’s completely geared up to providing customers with support at point of need. It can be configured to meet even the most stringent of business requirements. Oracle RightNow is passionate about, and committed to, providing the best customer experience possible. Oracle RightNow CX is the application that makes it possible. About the Author: Sarah Anderson worked for RightNow for 4 years in both in both a consulting and training delivery capacity. She is now a Senior Instructor with Oracle University, delivering the following Oracle RightNow courses: RightNow Customer Service Administration RightNow Analytics RightNow Customer Portal Designer and Contact Center Experience Designer Administration RightNow Marketing and Feedback

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• Oracle Fusion Middleware gives you Choice and Portability for Public and Private Cloud

  - by Michelle Kimihira

  Author: Margaret Lee, Senior Director, Product Management, Oracle Fusion Middleware Cloud Computing allows customers to quickly develop and deploy applications in a shared environment.  The environment can span across hardward (IaaS), foundation layer software (PaaS), and end-user software (SaaS). Cloud Computing provides compelling benefits in terms of business agility and IT cost savings.  However, with complex, existing heterogeneous architectures, and concerns for security and manageability, enterprises are challenged to define their Cloud strategy.  For most enterprises, the solution is a hybrid of private and public cloud.  Fusion Middleware supports customers’ Cloud requirements through choice and portability. Fusion Middleware supports a variety of cloud development and deployment models:  Oracle [Public] Cloud; customer private cloud; hybrid of these two, and traditional dedicated, on-premise model Customers can develop applications in any of these models and deployed in another, providing the flexibility and portability they need Oracle Cloud is a public cloud offering.  Within Oracle Cloud, Fusion Middleware provides two key offerings include the Developer cloud service and Java cloud deployment service. Developer Cloud Service Simplify Development: Automated provisioned environment; pre-configured and integrated; web-based administration Deploy Automatically: Fully integrated with Oracle Cloud for Java deployment; workflow ensures build & test Collaborate & Manage: Fits any size team; integrated team source repository; continuous integration; task/defect tracking Integrated with all major IDEs: Oracle JDeveloper; NetBeans; Eclipse Java Cloud Service Java Cloud service provides flexible Java deployment environment for departmental applications and development, staging, QA, training, and demo environments.  It also supports customizations deployments for SaaS-based Fusion Applications customers.  Some key features of Java Cloud Service include: WebLogic Server on Exalogic, secure, highly available infrastructure Database Service & IDE Integration Open, Standard-based Deploy Web Apps, Web Services, REST Services Fully managed and supported by Oracle For more information, please visit Oracle Cloud, Oracle Cloud Java Service and Oracle Cloud Developer Service. If your enterprise prefers a private cloud, for reasons such as security, control, manageability, and complex integration that prevent your applications from being deployed on a public cloud, Fusion Middleware also provide you with the products and tools you need.  Sometimes called Private PaaS, private clouds have their predecessors in shared-services arrangements many large companies have been building in the past decade.  The difference, however, are in the scope of the services, and depth of their capabilities.  In terms of vertical stack depth, private clouds not only provide hardware and software infrastructure to run your applications, they also provide services such as integration and security, that your applications need.  Horizontally, private clouds provide monitoring, management, lifecycle, and charge back capabilities out-of-box that shared-services platforms did not have before. Oracle Fusion Middleware includes the complete stack of hardware and software for you to build private clouds: SOA suite and BPM suite to support systems integration and process flow between applications deployed on your private cloud and the rest of your organization Identity and Access Management suite to provide security, provisioning, and access services for applications deployed on your private cloud WebLogic Server to run your applications Enterprise Manager's Cloud Management pack to monitor, manage, upgrade applications running on your private cloud Exalogic or optimized Oracle-Sun hardware to build out your private cloud The most important key differentiator for Oracle's cloud solutions is portability, between private and public clouds.  This is unique to Oracle because portability requires the vendor to have product depth and breadth in both public cloud services and private cloud product offerings.  Most public cloud vendors cannot provide the infrastructure and tools customers need to build their own private clouds.  In reverse, traditional software tools vendors typically do not have the product and expertise breadth to build out and offer a public cloud.  Oracle can.  It is important for customers that the products and technologies  Oracle uses to build its public is the same set that it sells to customers for them to build private clouds.  Fundamentally, that enables skills reuse,  as well as application portability. For more information on Oracle PaaS offerings, please visit Oracle's product information page.    Resources Follow us on Twitter and Facebook Subscribe to our regular Fusion Middleware Newsletter

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• Agile Executives

  - by Robert May

  Over the years, I have experienced many different styles of software development. In the early days, most of the development was Waterfall development. In the last few years, I’ve become an advocate of Scrum. As I talked about last month, many people have misconceptions about what Scrum really is. The reason why we do Scrum at Veracity is because of the difference it makes in the life of the team doing Scrum. Software is for people, and happy motivated people will build better software. However, not all executives understand Scrum and how to get the information from development teams that use Scrum. I think that these executives need a support system for managing Agile teams. Historical Software Management When Henry Ford pioneered the assembly line, I doubt he realized the impact he’d have on Management through the ages. Historically, management was about managing the process of building things. The people were just cogs in that process. Like all cogs, they were replaceable. Unfortunately, most of the software industry followed this same style of management. Many of today’s senior managers learned how to manage companies before software was a significant influence on how the company did business. Software development is a very creative process, but too many managers have treated it like an assembly line. Idea’s go in, working software comes out, and we just have to figure out how to make sure that the ideas going in are perfect, then the software will be perfect. Lean Manufacturing In the manufacturing industry, Lean manufacturing has revolutionized Henry Ford’s assembly line. Derived from the Toyota process, Lean places emphasis on always providing value for the customer. Anything the customer wouldn’t be willing to pay for is wasteful. Agile is based on similar principles. We’re building software for people, and anything that isn’t useful to them doesn’t add value. Waterfall development would have teams build reams and reams of documentation about how the software should work. Agile development dispenses with this work because excessive documentation doesn’t add value. Instead, teams focus on building documentation only when it truly adds value to the customer. Many other Agile principals are similar. Playing Catch-up Just like in the manufacturing industry, many managers in the software industry have yet to understand the value of the principles of Lean and Agile. They think they can wrap the uncertainties of software development up in a nice little package and then just execute, usually followed by failure. They spend a great deal of time and money trying to exactly predict the future. That expenditure of time and money doesn’t add value to the customer. Managers that understand that Agile know that there is a better way. They will instead focus on the priorities of the near term in detail, and leave the future to take care of itself. They have very detailed two week plans with less detailed quarterly plans. These plans are guided by a general corporate strategy that doesn’t focus on the exact implementation details. These managers also think in smaller features rather than large functionality. This adds a great deal of value to customers, since the features that matter most are the ones that the team focuses on in the near term and then are able to deliver to the customers that are paying for them. Agile managers also realize that stale software is very costly. They know that keeping the technology in their software current is much less expensive and risky than large rewrites that occur infrequently and schedule time in each release for refactoring of the existing software. Agile Executives Even though Agile is a better way, I’ve still seen failures using the Agile process. While some of these failures can be attributed to the team, most of them are caused by managers, not the team. Managers fail to understand what Agile is, how it works, and how to get the information that they need to make good business decisions. I think this is a shame. I’m very pleased that Veracity understands this problem and is trying to do something about it. Veracity is a key sponsor of Agile Executives. In fact, Galen is this year’s acting president for Agile Executives. The purpose of Agile Executives is to help managers better manage Agile teams and see better success. Agile Executives is trying to build a community of executives that range from managers interested in Agile to managers that have successfully adopted Agile. Together, these managers can form a community of support and ideas that will help make Agile teams more successful. Helping Your Team You can help too! Talk with your manager and get them involved in Agile Executives. Help Veracity build the community. If your manager understands Agile better, he’ll understand how to help his teams, which will result in software that adds more value for customers. If you have any questions about how you can be involved, please let me know. Technorati Tags: Agile,Agile Executives

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• The Sound of Two Toilets Flushing: Constructive Criticism for Virgin Atlantic Complaints Department

  - by Geertjan

  I recently had the experience of flying from London to Johannesburg and back with Virgin Atlantic. The good news was that it was the cheapest flight available and that the take off and landing were absolutely perfect. Hence I really have no reason to complain. Instead, I'd like to offer some constructive criticism which hopefully Richard Branson will find sometime while googling his name. Or maybe someone from the Virgin Atlantic Complaints Department will find it, whatever, just want to put this information out there. Arrangement of restroom facilities. Maybe next time you design an airplane, consider not putting your toilets at a right angle right next to your rows of seats. Being able to reach, without even needing to stretch your arm, from your seat to close, yet again, a toilet door that someone, someone obviously sitting very far from the toilets, carelessly forgot to close is not an indicator of quality interior design. Have you noticed how all other airplanes have their toilets in a cubicle separated from the rows of seats? On those airplanes, people sitting in the seats near the toilets are not constantly being woken up throughout the night whenever someone enters/exits the toilet, whenever the light in the toilet is suddenly switched on, and whenever one of the toilets flushes. Bonus points for Virgin Atlantic passengers in the seats adjoining the toilets is when multiple toilets are flushed simultaneously and multiple passengers enter/exit them at the same time, a bit like an unasked for low budget musical of suddenly illuminated grumpy people in crumpled clothes. What joy that brings at 3 AM is hard to describe. Seats with extra leg room. You know how other airplanes have the seats with the extra leg room? You know what those seats tend to have? Extra leg room. It's really interesting how Virgin Atlantic's seats with extra leg room actually have no extra leg room at all. It should have been a give away, the fact that these special seats are found in the same rows as the standard seats, rather than on the cusp of real glory which is where most airlines put their extra leg room seats, with the only actual difference being that they have a slightly different color. Had you called them "seats with a different color" (i.e., almost not quite green, rather than something vaguely hinting at blue), at least I'd have known what I was getting. Picture the joy at 3 AM, rudely awakened from nightmarish slumber, partly grateful to have been released from a grayish dream of faceless zombies resembling one or two of those in a recent toilet line, by multiple adjoining toilets flushing simultaneously, while you're sitting in a seat with extra leg room that has exactly as much leg room as the seats in neighboring rows. You then have a choice of things to be sincerely annoyed about. Food from the '80's. In the '80's, airplane food came in soggy containers and even breakfast, the most important meal of the day, was a sad heap of vaguely gray colors. The culinary highlight tended to be a squashed tomato, which must have been mashed to a pulp with a brick prior to being regurgitated by a small furry animal, and there was also always a piece of immensely horrid pumpkin, as well as a slice of spongy something you'd never seen before. Sausages and mash at 6 AM on an airplane was always a heavy lump of horribleness. Thankfully, all airlines throughout the world changed from this puke inducing strategy around 1987 sometime. Not Virgin Atlantic, of course. The fatty sausages and mash are still there, bringing you flashbacks to Duran Duran, which is what you were listening to (on your walkman) the last time you saw it in an airplane. Even the golden oldie "squashed tomato attached by slime to three wet peas" is on the menu. How wonderful to have all this in a cramped seat with a long row of early morning bleariness lined up for the toilets, right at your side, bumping into your elbow, groggily, one by one, one after another, more and more, fumble-open-door-silence-flush-fumble-open-door, and on and on, while you tentatively push your fork through a soggy pile of colorless mush, fighting the urge to throw up on the stinky socks of whatever nightmarish zombie is bumping into your elbow at the time. But, then again, the plane landed without a hitch, in fact, extremely smoothly, so I'm certainly not blaming the pilots.

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• Changing the Game: Why Oracle is in the IT Operations Management Business

  - by DanKoloski

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Next week, in Orlando, is the annual Gartner IT Operations Management Summit. Oracle is a premier sponsor of this annual event, which brings together IT executives for several days of high level talks about the state of operational management of enterprise IT. This year, Sushil Kumar, VP Product Strategy and Business Development for Oracle’s Systems & Applications Management, will be presenting on the transformation in IT Operations required to support enterprise cloud computing. IT Operations transformation is an important subject, because year after year, we hear essentially the same refrain – large enterprises spend an average of two-thirds (67%!) of their IT resources (budget, energy, time, people, etc.) on running the business, with far too little left over to spend on growing and transforming the business (which is what the business actually needs and wants). In the thirtieth year of the distributed computing revolution (give or take, depending on how you count it), it’s amazing that we have still not moved the needle on the single biggest component of enterprise IT resource utilization. Oracle is in the IT Operations Management business because when management is engineered together with the technology under management, the resulting efficiency gains can be truly staggering. To put it simply – what if you could turn that 67% of IT resources spent on running the business into 50%? Or 40%? Imagine what you could do with those resources. It’s now not just possible, but happening. This seems like a simple idea, but it is a radical change from “business as usual” in enterprise IT Operations. For the last thirty years, management has been a bolted-on afterthought – we pick and deploy our technology, then figure out how to manage it. This pervasive dysfunction is a broken cycle that guarantees high ongoing operating costs and low agility. If we want to break the cycle, we need to take a more tightly-coupled approach. As a complete applications-to-disk platform provider, Oracle is engineering management together with technology across our stack and hooking that on-premise management up live to My Oracle Support. Let’s examine the results with just one piece of the Oracle stack – the Oracle Database. Oracle began this journey with the Oracle Database 9i many years ago with the introduction of low-impact instrumentation in the database kernel (“tell me what’s wrong”) and through Database 10g, 11g and 11gR2 has successively added integrated advisory (“tell me how to fix what’s wrong”) and lifecycle management and automated self-tuning (“fix it for me, and do it on an ongoing basis for all my assets”). When enterprises take advantage of this tight-coupling, the results are game-changing. Consider the following (for a full list of public references, visit this link): British Telecom improved database provisioning time 1000% (from weeks to minutes) which allows them to provide a new DBaaS service to their internal customers with no additional resources Cerner Corporation Saved $9.5 million in CapEx and OpEx AND launched a brand-new cloud business at the same time Vodafone Group plc improved response times 50% and reduced maintenance planning times 50-60% while serving 391 million registered mobile customers Or the recent Database Manageability and Productivity Cost Comparisons: Oracle Database 11g Release 2 vs. SAP Sybase ASE 15.7, Microsoft SQL Server 2008 R2 and IBM DB2 9.7 as conducted by independent analyst firm ORC. In later entries, we’ll discuss similar results across other portions of the Oracle stack and how these efficiency gains are required to achieve the agility benefits of Enterprise Cloud. Stay Connected: Twitter |  Face book |  You Tube |  Linked in |  Newsletter

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• Ransomware: Why This New Malware is So Dangerous and How to Protect Yourself

  - by Chris Hoffman

  Ransomware is a type of malware that tries to extort money from you. One of the nastiest examples, CryptoLocker, takes your files hostage and holds them for ransom, forcing you to pay hundreds of dollars to regain access. Most malware is no longer created by bored teenagers looking to cause some chaos. Much of the current malware is now produced by organized crime for profit and is becoming increasingly sophisticated. How Ransomware Works Not all ransomware is identical. The key thing that makes a piece of malware “ransomware” is that it attempts to extort a direct payment from you. Some ransomware may be disguised. It may function as “scareware,” displaying a pop-up that says something like “Your computer is infected, purchase this product to fix the infection” or “Your computer has been used to download illegal files, pay a fine to continue using your computer.” In other situations, ransomware may be more up-front. It may hook deep into your system, displaying a message saying that it will only go away when you pay money to the ransomware’s creators. This type of malware could be bypassed via malware removal tools or just by reinstalling Windows. Unfortunately, Ransomware is becoming more and more sophisticated. One of the latest examples, CryptoLocker, starts encrypting your personal files as soon as it gains access to your system, preventing access to the files without knowing the encryption key. CryptoLocker then displays a message informing you that your files have been locked with encryption and that you have just a few days to pay up. If you pay them $300, they’ll hand you the encryption key and you can recover your files. CryptoLocker helpfully walks you through choosing a payment method and, after paying, the criminals seem to actually give you a key that you can use to restore your files. You can never be sure that the criminals will keep their end of the deal, of course. It’s not a good idea to pay up when you’re extorted by criminals. On the other hand, businesses that lose their only copy of business-critical data may be tempted to take the risk — and it’s hard to blame them. Protecting Your Files From Ransomware This type of malware is another good example of why backups are essential. You should regularly back up files to an external hard drive or a remote file storage server. If all your copies of your files are on your computer, malware that infects your computer could encrypt them all and restrict access — or even delete them entirely. When backing up files, be sure to back up your personal files to a location where they can’t be written to or erased. For example, place them on a removable hard drive or upload them to a remote backup service like CrashPlan that would allow you to revert to previous versions of files. Don’t just store your backups on an internal hard drive or network share you have write access to. The ransomware could encrypt the files on your connected backup drive or on your network share if you have full write access. Frequent backups are also important. You wouldn’t want to lose a week’s worth of work because you only back up your files every week. This is part of the reason why automated back-up solutions are so convenient. If your files do become locked by ransomware and you don’t have the appropriate backups, you can try recovering them with ShadowExplorer. This tool accesses “Shadow Copies,” which Windows uses for System Restore — they will often contain some personal files. How to Avoid Ransomware Aside from using a proper backup strategy, you can avoid ransomware in the same way you avoid other forms of malware. CryptoLocker has been verified to arrive through email attachments, via the Java plug-in, and installed on computers that are part of the Zeus botnet. Use a good antivirus product that will attempt to stop ransomware in its tracks. Antivirus programs are never perfect and you could be infected even if you run one, but it’s an important layer of defense. Avoid running suspicious files. Ransomware can arrive in .exe files attached to emails, from illicit websites containing pirated software, or anywhere else that malware comes from. Be alert and exercise caution over the files you download and run. Keep your software updated. Using an old version of your web browser, operating system, or a browser plugin can allow malware in through open security holes. If you have Java installed, you should probably uninstall it. For more tips, read our list of important security practices you should be following. Ransomware — CryptoLocker in particular — is brutally efficient and smart. It just wants to get down to business and take your money. Holding your files hostage is an effective way to prevent removal by antivirus programs after it’s taken root, but CryptoLocker is much less scary if you have good backups. This sort of malware demonstrates the importance of backups as well as proper security practices. Unfortunately, CryptoLocker is probably a sign of things to come — it’s the kind of malware we’ll likely be seeing more of in the future.     

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• Drive Online Engagement with Intuitive Portals and Websites

  - by kellsey.ruppel

  As more and more business is being conducted via online channels, engaging users and making them more productive and efficient though these online channels is becoming critical. These users could be customers, partners or employees and while the respective channels through which they interact might be different, these users do increasingly interact with your business through the Web, or mobile devices or now through various social mediums.  Businesses need a user engagement strategy and solution that allows them to deliver targeted and personalized content and applications to users through the various online mediums and touch points.  The customer experience today is made up of an ongoing set of interactions with organizations across many channels, online and offline.  The Direct channel (including sales reps, email and mail) is an important point of contact, as is the Contact Center.  Contact Centers rely on the phone as a means of interacting with customers, and also more now than ever, the Web as well.  However, the online organization is often managed separately from the Contact Center organization within a business. In-store is an important channel for retailers, offering Point-of-Service for human interactions, and Kiosks which enable self-service. Kiosks are a Web-enabled touch point but in-store kiosks are often managed by the head of retail operations, rather than the online organization.  And of course, the online channel, including customer interactions with an organization via digital means -- on the website, mobile websites, and social networking sites, has risen to paramount importance in recent years in the customer experience. Historically all of these channels have been managed separately. The result of all of this fragmentation is that the customer touch points with an organization are siloed.  Their interactions online are not known and respected in their dealings in-store.  Their calls to the contact center are not taken as input into what the website offers them when they arrive. Think of how many times you’ve fallen victim to this. Your experience with the company call center is different than the experience in-store. Your experience with the company website on your desktop computer is different than your experience on your iPad. I think you get the point. But the customer isn’t the only one we need to look at here, as employees and the IT organization have challenges as well when it comes to online engagement. There are many common tools and technologies that organizations have been using to try and engage users, whether it’s customers, employees or partners. Some have adopted different blog and wiki technologies (some hosted, some open source, sometimes embedded in platforms), to things like tagging, file sharing and content management, or composite applications for self-service applications and activity streams. Basically, there are so many different tools & technologies that each address different aspects of user engagement. Now, one of the challenges with this, is that if we look at each individual tool, typically just implementing for example a file sharing and basic collaboration solution, may meet the needs of the business user for one aspect of user engagement, but it may not be the best solution to engage with customers and partners, or it may not fit with IT standards such as integrating with their single sign on tools or their corporate website. Often, the scenario is that businesses are having to acquire multiple pieces and parts as well as build custom applications to meet their needs. Leaving customers and partners with a more fragmented way of interacting with the company. Every organization has some sort of enterprise balancing act between the needs of the business user and the needs and restrictions enforced by enterprise IT groups. As we’ve been discussing, we all know that the expectations for online engagement have changed since the days of the static, one-size fits all website. With these changes have come some very difficult organizational challenges as well. Today, as a business user, you want to engage with your customers, and your customers expect you to know who they are. They expect you to recall the details they’ve provided to you on your website, to your CSRs and to your sales people. They expect you to remember their purchases, their preferences and their problems. And they expect you to know who they are, equally well, across channels, including your web presence. This creates a host of challenges for today’s business users. Delivering targeted, relevant content online is now essential for converting prospects into customers and for engendering long term loyalty. Business users need the ability to leverage customer data from different sources to fuel their segmentation and targeting strategies and to easily set-up, manage and optimize online campaigns. Also critical, they need the ability to accomplish these things on-the-fly, at the speed of the marketplace, while making iterative improvements.  These changing expectations put a host of demands on the IT organization as well. The web presence must be able to scale to support the delivery of personalized and targeted content to thousands of site visitors without sacrificing performance. And integration between systems becomes more important as well, as organizations strive to obtain one view of the customer culled from WCM data, CRM data and more. So then, how do you solve these challenges and meet the growing demands of your users?  You need a solution that: Unifies every customer interaction across all channels Personalizes the products and content that interest the customer and to the device Delivers targeted promotions to the right customer Engages and improve employee productivity Provides self-service access to applications Includes embedded in-context social   So how then do you achieve this level of online engagement, complete customer experience and engage your employees? The answer: Oracle WebCenter. If you want to learn how to get there, we encourage you to attend this webcast on Thursday Drive Online Engagement with Intuitive Portals and Websites, where we'll talk about how you are able to transform your portal experience and optimize online engagement -- making your portals more interactive and more engaging across multiple channels. Register today!

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• Seizing the Moment with Mobility

  - by Divya Malik

  Empowering people to work where they want to work is becoming more critical now with the consumerisation of technology. Employees are bringing their own devices to the workplace and expecting to be productive wherever they are. Sales people welcome the ability to run their critical business applications where they can be most effective which is typically on the road and when they are still with the customer. Oracle has invested many years of research in understanding customer's Mobile requirements. “The keys to building the best user experience were building in a lot of flexibility in ways to support sales, and being useful,” said Arin Bhowmick, Director, CRM, for the Applications UX team. “We did that by talking to and analyzing the needs of a lot of people in different roles.” The team studied real-life sales teams. “We wanted to study salespeople in context with their work,” Bhowmick said. “We studied all user types in the CRM world because we wanted to build a user interface and user experience that would cater to sales representatives, marketing managers, sales managers, and more. Not only did we do studies in our labs, but also we did studies in the field and in mobile environments because salespeople are always on the go.” Here is a recent post from Hernan Capdevila, Vice President, Oracle Fusion Apps which was featured on the Oracle Applications Blog.  Mobile devices are forcing a paradigm shift in the workplace – they’re changing the way businesses can do business and the type of cultures they can nurture. As our customers talk about their mobile needs, we hear them saying they want instant-on access to enterprise data so workers can be more effective at their jobs anywhere, anytime. They also are interested in being more cost effective from an IT point of view. The mobile revolution – with the idea of BYOD (bring your own device) – has added an interesting dynamic because previously IT was driving the employee device strategy and ecosystem. That's been turned on its head with the consumerization of IT. Now employees are figuring out how to use their personal devices for work purposes and IT has to figure out how to adapt. Blurring the Lines between Work and Personal Life My vision of where businesses will be five years from now is that our work lives and personal lives will be more interwoven together. In turn, enterprises will have to determine how to make employees’ work lives fit more into the fabric of their personal lives. And personal devices like smartphones are going to drive significant business value because they let us accomplish things very incrementally. I can be sitting on a train or in a taxi and be productive. At the end of any meeting, I can capture ideas and tasks or follow up with people in real time. Mobile devices enable this notion of seizing the moment – capitalizing on opportunities that might otherwise have slipped away because we're not connected. For the industry shapers out there, this is game changing. The lean and agile workforce is definitely the future. This notion of the board sitting down with the executive team to lay out strategic objectives for a three- to five-year plan, bringing in HR to determine how they're going to staff the strategic activities, kicking off the execution, and then revisiting the plan in three to five years to create another three- to five-year plan is yesterday's model. Businesses that continue to approach innovating in that way are in the dinosaur age. Today it's about incremental planning and incremental execution, which requires a lot of cohesion and synthesis within the workforce. There needs to be this interweaving notion within the workforce about how ideas cascade down, how people engage, how they stay connected, and how insights are shared. How to Survive and Thrive in Today’s Marketplace The notion of Facebook isn’t new. We lived it pre-Internet days with America Online and Prodigy – Facebook is just the renaissance of these services in a more viral and pervasive way. And given the trajectory of the consumerization of IT with people bringing their personal tooling to work, the enterprise has no option but to adapt. The sooner that businesses realize this from a top-down point of view the sooner that they will be able to really drive significant innovation and adapt to the marketplace. There are a small number of companies right now (I think it's closer to 20% rather than 80%, but the number is expanding) that are able to really innovate in this incremental marketplace. So from a competitive point of view, there's no choice but to be social and stay connected. By far the majority of users on Facebook and LinkedIn are mobile users – people on iPhones, smartphones, Android phones, and tablets. It's not the couch people, right? It's the on-the-go people – those people at the coffee shops. Usually when you're sitting at your desk on a big desktop computer, typically you have better things to do than to be on Facebook. This is a topic I'm extremely passionate about because I think mobile devices are game changing. Mobility delivers significant value to businesses – it also brings dramatic simplification from a functional point of view and transforms our work life experience. Hernan Capdevila Vice President, Oracle Applications Development

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• Easiest, most fun way to program 2D games? Flash? XNA? Some other engine?

  - by Maxi

  Hi, this is a post detailing my search for the most enjoyable way for a hobbyist game programmer to sweeten his free time with making a game. My requirements: I looked at Flash first, I made a couple of small games but I'm doubtful of the performance. I would like to make a fairly large strategy game, with several hundred units fighting simultaneously, explosions and animations included. Also zoomable maps. I saw that Adobe has a new 3D API for Flash, but I don't know if that improves 2D performance aswell, I couldn't find anything related to that question on their MAX10 sessions. Would you say that Flash is a good technology for making large 2D games easily? I really like Actionscript, and I love how easy everything is in Flash. There are several engines available which make it even easier. I just do this for fun, and it would be even better if there were proper animation/particle editors available and if the engine I were to use, would be available for multiple platforms. (so more people can play my game once finished). I'd like to have it available on many mobile platforms aswell. (because I love touch input for some reason) I do know the XNA framework pretty well, but there are no good engines available for it, and it will only run on Windows, which is a huge turn off. Even bigger is, that you need to install the XNA redistributable each time you want to give the game to someone. If I use XNA, I would have to make all the tools myself, and I'd probably have to make them with WPF. (I'd love to make tools with Adobe AIR, but unfortunately the API's for image manipulation etc. are far worse in Flash, than they are in XNA/WPF.) Now, I'm aware that I could make my own engine that supports each of those platforms, but quite frankly, that would be too much work plowing through APIs. After all, I want to make a game, not an engine. So the question becomes: Is there maybe a cross platform (free or free to develop?) engine available that I could use for 2D development? I prefer: C#, Actionscript. I don't mind using c++ if the toolset is above average, but I highly doubt that there is something out there like that. Please prove me wrong :) So summary: I'd like to use Flash, but I don't know if it scales well enough. I'm not a scripter, I want some real APIs that I can work with inside a proper IDE. Just for information, I looked at several alternatives, I'm actually looking for a long time already. You'd help me a lot to make a decision finally. Feature-wise the Flatredball engine would be ideal. But I tried their tools, and quite frankly, they are horrible. Absolutely unusable, I'd need to make my own for sure. I didn't look at their API, but if their tools are so bad, I'm not inclined to look further. Unity3D. This one is quite nice, but I really don't need 3D, and it is quite ...a lot of work to learn. I also don't like that it is so expensive to use for different platforms and that I can only code for it through scripting. You have to buy each platform separately. The editor usability is average, the product overall is good enough for most purposes, but learning it myself would be overkill. Shiva 3D. It looks good enough, but again: I don't really need 3D. The editor usability is a little worse than Unity3D in my opinion and it wasn't clear to me how to start programming. I think it requires C++ for coding, so that's a negative too. I want to have fun, and c# is fun ;) SDL. Quite frankly, I'd still need to port to all those different SDL implementations. And I don't like OpenGL style programming, it's just plain ugly. And it needs c++, I know that there might be some wrappers available, but I don't like to use wrappers, because... Irrlicht. A lot of features, but support seems to be low and it is aimed at enthusiasts. C# bindings get dropped repeatedly. I'm not an engine enthusiast, I just want to make a game. I don't see this happening with Irrlicht. Ogre3D. Way too much work, it's just a graphics engine. Also no multiple platform support and c++. Torque2D. Costs something to use, and I didn't hear a lot of good things about support and documentation. Also costs extra for each platform.

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• Invitation to the Oracle EDGE Applications Partner Roadshow

  - by Hartmut Wiese

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 This is a unique opportunity for any Oracle Alliance & Channel Managers & their Partners to connect with the Oracle Edge Sales and Management Team to understand the relevance and value of the entire Oracle Edge Portfolio of Applications in solving complex customer issues and supporting a variety of evolving Partner Go-To-Market business models. Oracle Edge Applications (PLM, VCE, VCP, MDM, GRC, OPA) With strong participation from the key Oracle Edge Applications Sales business leaders, attendees will get the opportunity to hear about the benefits of the Oracle Edge Solutions within three different value-added contexts: Value 1: Oracle Edge Application Strategy Value 2: Oracle Value Chain Transformation Vision Value 3: Individual Application Business Line Differentiators Following on from the morning presentations, Oracle Partners will also get the opportunity in the afternoon to challenge and discuss the value of Oracle Edge Applications in the context of their own Go-To-Market business models. These sensitive discussions will be managed via focused 1-2-1 breakout meetings with the relevant Oracle Edge Applications Sales Business Leaders. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} When Where To Register Tuesday, July 09th 2013 09 am to 04 pm Utrecht Register now Tuesday, July 16th 2013 09 am to 04 pm London Register now Wednesday, August 28th 2013 09 am to 04 pm Paris Register now IIMPORTANT NOTE: ONLY 60 ATTENDEE PLACES AVAILABLE PER LOCATION - BOOK NOW TO AVOID MISSING OUT. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} There is a strict limit to the number of people who can attend this event based on site logistics for the day. Please note that Partners will be given priority over Oracle personnel registrations. Partners however may only register a maximum of 2 personnel from their company plus the supporting local Oracle Alliance & Channel Manager /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Provocative Tweets From the Dachis Social Business Summit

  - by Mike Stiles

  On June 20, all who follow social business and how social is changing how we do business and internal business structures, gathered in London for the Dachis Social Business Summit. In addition to Oracle SVP Product Development, Reggie Bradford, brands and thought leaders posed some thought-provoking ideas and figures. Here are some of the most oft-tweeted points, and our thoughts that they provoked. Tweet: The winners will be those who use data to improve performance.Thought: Everyone is dwelling on ROI. Why isn’t everyone dwelling on the opportunity to make their product or service better (as if that doesn’t have an effect on ROI)? Big data can improve you…let it. Tweet: High performance hinges on integrated teams that interact with each other.Thought: Team members may work well with each other, but does the team as a whole “get” what other teams are doing? That’s the key to an integrated, companywide workforce. (Internal social platforms can facilitate that by the way). Tweet: Performance improvements come from making the invisible visible.Thought: Many of the factors that drive customer behavior and decisions are invisible. Through social, customers are now showing us what we couldn’t see before…if we’re paying attention. Tweet: Games have continuous feedback, which is why they’re so engaging.  Apply that to business operations.Thought: You think your employees have an obligation to be 100% passionate and engaged at all times about making you richer. Think again. Like customers, they must be motivated. Visible insight that they’re advancing on their goals helps. Tweet: Who can add value to the data?  Data will tend to migrate to where it will be most effective.Thought: Not everybody needs all the data. One team will be able to make sense of, use, and add value to data that may be irrelevant to another team. Like a strategized football play, the data has to get sent to the spot on the field where it’s needed most. Tweet: The sale isn’t the light at the end of the tunnel, it’s the start of a new marketing cycle.Thought: Another reason the ROI question is fundamentally flawed. The sale is not the end of the potential return on investment. After-the-sale service and nurturing begins where the sales “victory” ends. Tweet: A dead sale is one that’s not shared.  People must be incentivized to share.Thought: Guess what, customers now know their value to you as marketers on your behalf. They’ll tell people about your product, but you’ve got to answer, “Why should I?” And you’ve got to answer it with something substantial, not lame trinkets. Tweet: Social user motivations are competition, affection, excellence and curiosity.Thought: Your followers will engage IF; they can get something for doing it, love your culture so much they want you to win, are consistently stunned at the perfection and coolness of your products, or have been stimulated enough to want to know more. Tweet: In Europe, 92% surveyed said they couldn’t care less about brands.Thought: Oh well, so much for loving you or being impressed enough with your products & service that they want you to win. We’ve got a long way to go. Tweet: A complaint is a gift.Thought: Our instinct where complaints are concerned is to a) not listen, b) dismiss the one who complains as a kook, c) make excuses, and d) reassure ourselves with internal group-think that they’re wrong and we’re right. It’s the perfect recipe for how to never, ever grow or get better. In a way, this customer cares more than you do. Tweet: 78% of consumers think peer recommendation is the best form of advertising.  Eventually, engagement is going to eat advertising.Thought: Why is peer recommendation best? Trust. If a friend tells me how great a movie was, I believe him. He has credibility with me. He’s seen it, and he could care less if I buy a ticket. He’s telling me it was awesome because he sincerely believes that it was.  That’s gold. Tweet: 86% of customers are willing to pay more for a better customer experience. Thought: This “how mad can we make our customers without losing them” strategy has to end. The customer experience has actual monetary value, money you’re probably leaving on the table. @mikestilesPhoto: stock.xchng

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• Finding it Hard to Deliver Right Customer Experience: Think BPM!

  - by Ajay Khanna

  Our relationship with our customers is not a just a single interaction and we should not treat it like one. A customer’s relationship with a vendor is like a journey which starts way before customer makes a purchase and lasts long after that. The journey may start with customer researching a product that may lead to the eventual purchase and may continue with support or service needs for the product. A typical customer journey can be represented as shown below: As you may notice, customers tend to use multiple channels to interact with a company throughout their journey.  They also expect that they should get consistent experience, no matter what interaction channel they may choose. Customers do not like to repeat the information they have already provided and expect companies to remember their preferences, and offer them relevant products and services. If the company fails to meet this expectation, customers not only will abandon the purchase and go to the competitor but may also influence others’ purchase decision. Gone are the days when word of mouth was the only medium, and the customer could influence “Six” others. This is the age of social media and customer’s good or bad experience, especially bad get highly amplified and may influence hundreds of others. Challenges that face B2C companies today include: Delivering consistent experience: The reason that delivering consistent experience is challenging is due to fragmented data, disjointed systems and siloed multichannel interactions. Customers tend to get different service quality if they use web vs. phone vs. store. They get different responses from different service agents or get inconsistent answers if they call sales vs. service group in the company. Such inconsistent experiences result in lower customer satisfaction or NPS (net promoter score) numbers. Increasing Revenue: To stay competitive companies frequently introduce new products and services. Delay in launching such offerings has a significant impact on revenue realization. In addition to new product revenue, there are multiple opportunities to up-sell and cross-sell that impact bottom line. If companies are not able to identify such opportunities, bring a product to market quickly, or not offer the right product to the right customer at the right time, significant loss of revenue may occur. Ensuring Compliance: Companies must be compliant to ever changing regulations, these could be about Know Your Customer (KYC), Export/Import regulations, or taxation policies. In addition to government agencies, companies also need to comply with the SLA that they have committed to their customers. Lapse in meeting any of these requirements may lead to serious fines, penalties and loss in business. Companies have to make sure that they are in compliance will all such regulations and SLA commitments, at any given time. With the advent of social networks and mobile technology, companies not only need to focus on process efficiency but also on customer engagement. Improving engagement means delivering the customer experience as the customer is expecting and interacting with the customer at right time using right channel. Customers expect to be able to contact you via any channel of their choice (web, email, chat, mobile, social media), purchase via any viable channel (web, phone, store, mobile). Customers expect companies to understand their particular needs and remember their preferences on repeated visits. To deliver such an integrated, consistent, and contextual experience, power of BPM in must. Your company may be organized in departments like Marketing, Sales, Service. You may hold prospect data in SFA, order information in ERP, customer issues in CRM. However, the experience delivered to the customer must not be constrained by your system legacy. BPM helps in designing the right experience for the right customer and integrates all the underlining channels, systems, applications to make sure right information will be delivered to the right knowledge worker or to the customer every single time.     Orchestrating information across all systems (MDM, CRM, ERP), departments (commerce, merchandising, marketing service) and channels (Email, phone, web, social)  is the key, and that’s what BPM delivers. In addition to orchestrating systems and channels for consistency, BPM also provides an ability for analysis and decision management. By using data from historical transactions, social media and from other systems, users can determine the customer preferences, customer value, and churn propensity. This information, in the context, is then used while making a decision at a process step. Working with real-time decision management system can also suggest right up-sell or cross-sell offers, discounts or next-best-action steps for a particular customer. Timely action on customer issues or request is also a key tenet of a good customer experience. BPM’s complex event processing capabilities help companies to take proactive actions before issues get escalated. BPM system can be designed to listen to a certain event patters then deduce from those customer situations (credit card stolen, baggage lost, change of address) and do a triage before situation goes out of control. If such a situation arises you can send alerts to right people or immediately invoke corrective actions. Last but not least one of BPM’s key values is to drive continuous improvement. Learning about customers past experiences, interactions and social conversations, provide valuable insight. Such insight can be used to improve products, customer facing processes, and customer experience. You may take these insights as an input to design better more efficient and customer friendly sales, contact center or self-service processes. If customer experience is important for your business, make sure you have incorporated BPM as a part of your strategy to design, orchestrate and improve your customer facing processes.

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• Impressions and Reactions from Alliance 2012

  - by user739873

  Alliance 2012 has come to a conclusion.  What strikes me about every Alliance conference is the amazing amount of collaboration and cooperation I see across higher education in the sharing of best practices around the entire Oracle PeopleSoft software suite, not just the student information system (Oracle’s PeopleSoft Campus Solutions).  In addition to the vibrant U.S. organization, it's gratifying to see the growth in the international attendance again this year, with an EMEA HEUG organizing to complement the existing groups in the Netherlands, South Africa, and the U.K.  Their first meeting is planned for London in October, and I suspect they'll be surprised at the amount of interest and attendance. In my discussions with higher education IT and functional leadership at Alliance there were a number of instances where concern was expressed about Oracle's commitment to higher education as an industry, primarily because of a lack of perceived innovation in the applications that Oracle develops for this market. Here I think perception and reality are far apart, and I'd like to explain why I believe this to be true. First let me start with what I think drives this perception. Predominately it's in two areas. The first area is the user interface, both for students and faculty that interact with the system as "customers", and for those employees of the institution (faculty, staff, and sometimes students as well) that use the system in some kind of administrative role. Because the UI hasn't changed all that much from the PeopleSoft days, individuals perceive this as a dead product with little innovation and therefore Oracle isn't investing. The second area is around the integration of the higher education suite of applications (PeopleSoft Campus Solutions) and the rest of the Oracle software assets. Whether grown organically or acquired, there is an impressive array of middleware and other software products that could be leveraged much more significantly by the higher education applications than is currently the case today. This is also perceived as lack of investment. Let me address these two points.  First the UI.  More is being done here than ever before, and the PAG and other groups where this was discussed at Alliance 2012 were more numerous than I've seen in any past meeting. Whether it's Oracle development leveraging web services or some extremely early but very promising work leveraging the recent Endeca acquisition (see some cool examples here) there are a lot of resources aimed at this issue.  There are also some amazing prototypes being developed by our UX (user experience team) that will eventually make their way into the higher education applications realm - they had an impressive setup at Alliance.  Hopefully many of you that attended found this group. If not, the senior leader for that team Jeremy Ashley will be a significant contributor of content to our summer Industry Strategy Council meeting in Washington in June. In the area of integration with other elements of the Oracle stack, this is also an area of focus for the company and my team.  We're making this a priority especially in the areas of identity management and security, leveraging WebCenter more effectively for content, imaging, and mobility, and driving towards the ultimate objective of WebLogic Suite as our platform for SOA, links to learning management systems (SAIP), and content. There is also much work around business intelligence centering on OBI applications. But at the end of the day we get enormous value from the HEUG (higher education user group) and the various subgroups formed as a part of this community that help us align and prioritize our investments, whether it's around better integration with other Oracle products or integration with partner offerings.  It's one of the healthiest, mutually beneficial relationships between customers and an Education IT concern that exists on the globe. And I can't avoid mentioning that this kind of relationship between higher education and the corporate IT community that can truly address the problems of efficiency and effectiveness, institutional excellence (which starts with IT) and student success.  It's not (in my opinion) going to be solved through community source - cost and complexity only increase in that model and in the end higher education doesn't ultimately focus on core competencies: educating, developing, and researching.  While I agree with some of what Michael A. McRobbie wrote in his EDUCAUSE Review article (Information Technology: A View from Both Sides of the President’s Desk), I take strong issue with his assertion that the "the IT marketplace is just the opposite of long-term stability...."  Sure there has been healthy, creative destruction in the past 2-3 decades, but this has had the effect of, in the aggregate, benefiting education with greater efficiency, more innovation and increased stability as larger, more financially secure firms acquire and develop integrated solutions. Cole

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• BYOD-The Tablet Difference

  - by Samantha.Y. Ma

  By Allison Kutz, Lindsay Richardson, and Jennifer Rossbach, Sales Consultants Normal 0 false false false EN-US ZH-TW X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Less than three years ago, Apple introduced a new concept to the world: The Tablet. It’s hard to believe that in only 32 months, the iPad induced an entire new way to do business. Because of their mobility and ease-of-use, tablets have grown in popularity to keep up with the increasing “on the go” lifestyle, and their popularity isn’t expected to decrease any time soon. In fact, global tablet sales are expected to increase drastically within the next five years, from 56 million tablets to 375 million by 2016. Tablets have been utilized for every function imaginable in today’s world. With over 730,000 active applications available for the iPad, these tablets are educational devices, portable book collections, gateways into social media, entertainment for children when Mom and Dad need a minute on their own, and so much more. It’s no wonder that 74% of those who own a tablet use it daily, 60% use it several times a day, and an average of 13.9 hours per week are spent tapping away. Tablets have become a critical part of a user’s personal life; but why stop there? Businesses today are taking major strides in implementing these devices, with the hopes of benefiting from efficiency and productivity gains. Limo and taxi drivers use tablets as payment devices instead of traditional cash transactions. Retail outlets use tablets to find the exact merchandise customers are looking for. Professors use tablets to teach their classes, and business professionals demonstrate solutions and review reports from tablets. Since an overwhelming majority of tablet users have started to use their personal iPads, PlayBooks, Galaxys, etc. in the workforce, organizations have had to make a change. In many cases, companies are willing to make that change. In fact, 79% of companies are making new investments in mobility this year. Gartner reported that 90% of organizations are expected to support corporate applications on personal devices by 2014. It’s not just companies that are changing. Business professionals have become accustomed to tablets making their personal lives easier, and want that same effect in the workplace. Professionals no longer want to waste time manually entering data in their computer, or worse yet in a notebook, especially when the data has to be later transcribed to an online system. The response: the Bring Your Own Device phenomenon. According to Gartner, BOYD is “an alternative strategy allowing employees, business partners and other users to utilize a personally selected and purchased client device to execute enterprise applications and access data.” Employees whose companies embrace this trend are more efficient because they get to use devices they are already accustomed to. Tablets change the game when it comes to how sales professionals perform their jobs. Sales reps can easily store and access customer information and analytics using tablet applications, such as Oracle Fusion Tap. This method is much more enticing for sales reps than spending time logging interactions on their (what seem to be outdated) computers. Forrester & IDC reported that on average sales reps spend 65% of their time on activities other than selling, so having a tablet application to use on the go is extremely powerful. In February, Information Week released a list of “9 Powerful Business Uses for Tablet Computers,” ranging from “enhancing the customer experience” to “improving data accuracy” to “eco-friendly motivations”. Tablets compliment the lifestyle of professionals who strive to be effective and efficient, both in the office and on the road. Three Things Businesses Need to do to Embrace BYOD Make customer-facing websites tablet-friendly for consistent user experiences Develop tablet applications to continue to enhance the customer experience Embrace and use the technology that comes with tablets Almost 55 million people in the U.S. own tablets because they are convenient, easy, and powerful. These are qualities that companies strive to achieve with any piece of technology. The inherent power of the devices coupled with the growing number of business applications ensures that tablets will transform the way that companies and employees perform.

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• SQL SERVER – Backing Up and Recovering the Tail End of a Transaction Log – Notes from the Field #042

  - by Pinal Dave

  [Notes from Pinal]: The biggest challenge which people face is not taking backup, but the biggest challenge is to restore a backup successfully. I have seen so many different examples where users have failed to restore their database because they made some mistake while they take backup and were not aware of the same. Tail Log backup was such an issue in earlier version of SQL Server but in the latest version of SQL Server, Microsoft team has fixed the confusion with additional information on the backup and restore screen itself. Now they have additional information, there are a few more people confused as they have no clue about this. Previously they did not find this as a issue and now they are finding tail log as a new learning. Linchpin People are database coaches and wellness experts for a data driven world. In this 42nd episode of the Notes from the Fields series database expert Tim Radney (partner at Linchpin People) explains in a very simple words, Backing Up and Recovering the Tail End of a Transaction Log. Many times when restoring a database over an existing database SQL Server will warn you about needing to make a tail end of the log backup. This might be your reminder that you have to choose to overwrite the database or could be your reminder that you are about to write over and lose any transactions since the last transaction log backup. You might be asking yourself “What is the tail end of the transaction log”. The tail end of the transaction log is simply any committed transactions that have occurred since the last transaction log backup. This is a very crucial part of a recovery strategy if you are lucky enough to be able to capture this part of the log. Most organizations have chosen to accept some amount of data loss. You might be shaking your head at this statement however if your organization is taking transaction logs backup every 15 minutes, then your potential risk of data loss is up to 15 minutes. Depending on the extent of the issue causing you to have to perform a restore, you may or may not have access to the transaction log (LDF) to be able to back up those vital transactions. For example, if the storage array or disk that holds your transaction log file becomes corrupt or damaged then you wouldn’t be able to recover the tail end of the log. If you do have access to the physical log file then you can still back up the tail end of the log. In 2013 I presented a session at the PASS Summit called “The Ultimate Tail Log Backup and Restore” and have been invited back this year to present it again. During this session I demonstrate how you can back up the tail end of the log even after the data file becomes corrupt. In my demonstration I set my database offline and then delete the data file (MDF). The database can’t become more corrupt than that. I attempt to bring the database back online to change the state to RECOVERY PENDING and then backup the tail end of the log. I can do this by specifying WITH NO_TRUNCATE. Using NO_TRUNCATE is equivalent to specifying both COPY_ONLY and CONTINUE_AFTER_ERROR. It as its name says, does not try to truncate the log. This is a great demo however how could I achieve backing up the tail end of the log if the failure destroys my entire instance of SQL and all I had was the LDF file? During my demonstration I also demonstrate that I can attach the log file to a database on another instance and then back up the tail end of the log. If I am performing proper backups then my most recent full, differential and log files should be on a server other than the one that crashed. I am able to achieve this task by creating new database with the same name as the failed database. I then set the database offline, delete my data file and overwrite the log with my good log file. I attempt to bring the database back online and then backup the log with NO_TRUNCATE just like in the first example. I encourage each of you to view my blog post and watch the video demonstration on how to perform these tasks. I really hope that none of you ever have to perform this in production, however it is a really good idea to know how to do this just in case. It really isn’t a matter of “IF” you will have to perform a restore of a production system but more of a “WHEN”. Being able to recover the tail end of the log in these sever cases could be the difference of having to notify all your business customers of data loss or not. If you want me to take a look at your server and its settings, or if your server is facing any issue we can Fix Your SQL Server. Note: Tim has also written an excellent book on SQL Backup and Recovery, a must have for everyone. Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: Notes from the Field, PostADay, SQL, SQL Authority, SQL Performance, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Performance triage

  - by Dave

  Folks often ask me how to approach a suspected performance issue. My personal strategy is informed by the fact that I work on concurrency issues. (When you have a hammer everything looks like a nail, but I'll try to keep this general). A good starting point is to ask yourself if the observed performance matches your expectations. Expectations might be derived from known system performance limits, prototypes, and other software or environments that are comparable to your particular system-under-test. Some simple comparisons and microbenchmarks can be useful at this stage. It's also useful to write some very simple programs to validate some of the reported or expected system limits. Can that disk controller really tolerate and sustain 500 reads per second? To reduce the number of confounding factors it's better to try to answer that question with a very simple targeted program. And finally, nothing beats having familiarity with the technologies that underlying your particular layer. On the topic of confounding factors, as our technology stacks become deeper and less transparent, we often find our own technology working against us in some unexpected way to choke performance rather than simply running into some fundamental system limit. A good example is the warm-up time needed by just-in-time compilers in Java Virtual Machines. I won't delve too far into that particular hole except to say that it's rare to find good benchmarks and methodology for java code. Another example is power management on x86. Power management is great, but it can take a while for the CPUs to throttle up from low(er) frequencies to full throttle. And while I love "turbo" mode, it makes benchmarking applications with multiple threads a chore as you have to remember to turn it off and then back on otherwise short single-threaded runs may look abnormally fast compared to runs with higher thread counts. In general for performance characterization I disable turbo mode and fix the power governor at "performance" state. Another source of complexity is the scheduler, which I've discussed in prior blog entries. Lets say I have a running application and I want to better understand its behavior and performance. We'll presume it's warmed up, is under load, and is an execution mode representative of what we think the norm would be. It should be in steady-state, if a steady-state mode even exists. On Solaris the very first thing I'll do is take a set of "pstack" samples. Pstack briefly stops the process and walks each of the stacks, reporting symbolic information (if available) for each frame. For Java, pstack has been augmented to understand java frames, and even report inlining. A few pstack samples can provide powerful insight into what's actually going on inside the program. You'll be able to see calling patterns, which threads are blocked on what system calls or synchronization constructs, memory allocation, etc. If your code is CPU-bound then you'll get a good sense where the cycles are being spent. (I should caution that normal C/C++ inlining can diffuse an otherwise "hot" method into other methods. This is a rare instance where pstack sampling might not immediately point to the key problem). At this point you'll need to reconcile what you're seeing with pstack and your mental model of what you think the program should be doing. They're often rather different. And generally if there's a key performance issue, you'll spot it with a moderate number of samples. I'll also use OS-level observability tools to lock for the existence of bottlenecks where threads contend for locks; other situations where threads are blocked; and the distribution of threads over the system. On Solaris some good tools are mpstat and too a lesser degree, vmstat. Try running "mpstat -a 5" in one window while the application program runs concurrently. One key measure is the voluntary context switch rate "vctx" or "csw" which reflects threads descheduling themselves. It's also good to look at the user; system; and idle CPU percentages. This can give a broad but useful understanding if your threads are mostly parked or mostly running. For instance if your program makes heavy use of malloc/free, then it might be the case you're contending on the central malloc lock in the default allocator. In that case you'd see malloc calling lock in the stack traces, observe a high csw/vctx rate as threads block for the malloc lock, and your "usr" time would be less than expected. Solaris dtrace is a wonderful and invaluable performance tool as well, but in a sense you have to frame and articulate a meaningful and specific question to get a useful answer, so I tend not to use it for first-order screening of problems. It's also most effective for OS and software-level performance issues as opposed to HW-level issues. For that reason I recommend mpstat & pstack as my the 1st step in performance triage. If some other OS-level issue is evident then it's good to switch to dtrace to drill more deeply into the problem. Only after I've ruled out OS-level issues do I switch to using hardware performance counters to look for architectural impediments.

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• Private Cloud: Putting some method behind the madness

  - by Sudip Datta

  Finally, I decided to join the blogging community. And what could be a better time to start than the week after OpenWorld 2012. 50K+ attendees, demonstrations, speaker sessions and a whole lot of buzz on Oracle Cloud..It was raining clouds in this year's Openworld. I am not here to write about Oracle's cloud strategy in general, but on Enterprise Manager's cloud management capabilities. This year's Openworld was the first after we announced the 12c Cloud Control and we were happy to share the stage with quite a few early adopters. Stay tuned for videos from our customers and partners, I will post them as they get published. I met a number of platform administrators in Oracle-DBAs, Middleware Admins, SOA Admins...The cloud has affected them all, at least to the point where it beckoned more than just curiosity..Most IT infrastructure are already heavily virtualized (on VMWare and on others including Oracle VM), and some would claim they are already on “cloud” (at least their Sysadmins told them so). But none of them were confident of the benefits because their pain points continued to grow.. Isn't cloud supposed to ease those? Instead, they were chasing hundreds of databases running on hundreds of VMs, often with as much certainty propounded by Heisenberg. What happened to the age-old IT discipline around administration, compliance, configuration management? VMs are great for what they are. I personally think they have opened the doors to new approaches in which an application stack gets provisioned and updated. In fact, Enterprise Manager 12c is possibly the only tool out there that can provision full-fledged application as VM Assemblies. In this year's Openworld, customers talked on how they provisioned RAC and Siebel assemblies, which as the techies out there know, are not trivial (hearing provisioning time for Siebel down from weeks to hours was gratifying indeed). However, I do have an issue with a "one-size fits all" approach to cloud. In a week's span, I met several personas: Project owners requiring an EC2 like VM instance for their projects Admins needing the same for Sparc-Solaris. DBAs requiring dedicated databases for new projects APEX Developers needing just a ready-to-consume schema as a service Java Developers looking for a runtime platform QA engineers needing a fast clone of their production environment If you drill down further, you will end up peeling more layers of the details. For example, the requirements for Load testing and Functional testing are very different. For Load testing the test environment should ideally be the same as the production. You shouldn't run production on Exadata and load test on a VM; they will just not be good representations of one another. For Functional testing it does not possibly matter. DBAs seem to be at the worst affected of the lot. It seems they have been asked to choose between agile provisioning and  faster runtime performance. And in some cases, it is really a Hobson's choice, because their infrastructure provider made no distinction between the OLTP application and the Virtual desktop! Sad indeed. When one looks at the portfolio of services that we already offer (vanilla IaaS, VM Assembly based PaaS, DBaaS) or have announced (Java PaaS, Instant Cloning, Schema-aaS), one can possibly think that we are trying to be the "renaissance man" ! Well I would have possibly digested that had it not been for the various personas that I described above. Getting the use cases right is very important for an application such as cloud management. We iterate and iterate over these over and over again and re-validate them in CABs (Customer Advisory Boards). We consider over the major aspects of tenancy: service placement, resource isolation (can a tenant execute an expensive SQL and run away with all the resources), quota and security. We, in Engineering, keep reminding ourselves that we are dealing with enterprise clouds. We owe it to our customer base ! In the coming posts, I will drill down more into each of the services. In the meanwhile, here are some collateral and  demos for starters with EM 12c. http://www.oracle.com/technetwork/oem/cloud-mgmt/index.html Sudip Datta The views expressed here are my own and do not necessarily reflect the views of Oracle. Stay Connected: Twitter | Facebook | YouTube | Linkedin | Newsletter --

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• High Availability for IaaS, PaaS and SaaS in the Cloud

  - by BuckWoody

  Outages, natural disasters and unforeseen events have proved that even in a distributed architecture, you need to plan for High Availability (HA). In this entry I'll explain a few considerations for HA within Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS). In a separate post I'll talk more about Disaster Recovery (DR), since each paradigm has a different way to handle that. Planning for HA in IaaS IaaS involves Virtual Machines - so in effect, an HA strategy here takes on many of the same characteristics as it would on-premises. The primary difference is that the vendor controls the hardware, so you need to verify what they do for things like local redundancy and so on from the hardware perspective. As far as what you can control and plan for, the primary factors fall into three areas: multiple instances, geographical dispersion and task-switching. In almost every cloud vendor I've studied, to ensure your application will be protected by any level of HA, you need to have at least two of the Instances (VM's) running. This makes sense, but you might assume that the vendor just takes care of that for you - they don't. If a single VM goes down (for whatever reason) then the access to it is lost. Depending on multiple factors, you might be able to recover the data, but you should assume that you can't. You should keep a sync to another location (perhaps the vendor's storage system in another geographic datacenter or to a local location) to ensure you can continue to serve your clients. You'll also need to host the same VM's in another geographical location. Everything from a vendor outage to a network path problem could prevent your users from reaching the system, so you need to have multiple locations to handle this. This means that you'll have to figure out how to manage state between the geo's. If the system goes down in the middle of a transaction, you need to figure out what part of the process the system was in, and then re-create or transfer that state to the second set of systems. If you didn't write the software yourself, this is non-trivial. You'll also need a manual or automatic process to detect the failure and re-route the traffic to your secondary location. You could flip a DNS entry (if your application can tolerate that) or invoke another process to alias the first system to the second, such as load-balancing and so on. There are many options, but all of them involve coding the state into the application layer. If you've simply moved a state-ful application to VM's, you may not be able to easily implement an HA solution. Planning for HA in PaaS Implementing HA in PaaS is a bit simpler, since it's built on the concept of stateless applications deployment. Once again, you need at least two copies of each element in the solution (web roles, worker roles, etc.) to remain available in a single datacenter. Also, you need to deploy the application again in a separate geo, but the advantage here is that you could work out a "shared storage" model such that state is auto-balanced across the world. In fact, you don't have to maintain a "DR" site, the alternate location can be live and serving clients, and only take on extra load if the other site is not available. In Windows Azure, you can use the Traffic Manager service top route the requests as a type of auto balancer. Even with these benefits, I recommend a second backup of storage in another geographic location. Storage is inexpensive; and that second copy can be used for not only HA but DR. Planning for HA in SaaS In Software-as-a-Service (such as Office 365, or Hadoop in Windows Azure) You have far less control over the HA solution, although you still maintain the responsibility to ensure you have it. Since each SaaS is different, check with the vendor on the solution for HA - and make sure you understand what they do and what you are responsible for. They may have no HA for that solution, or pin it to a particular geo, or perhaps they have a massive HA built in with automatic load balancing (which is often the case).   All of these options (with the exception of SaaS) involve higher costs for the design. Do not sacrifice reliability for cost - that will always cost you more in the end. Build in the redundancy and HA at the very outset of the project - if you try to tack it on later in the process the business will push back and potentially not implement HA. References: http://www.bing.com/search?q=windows+azure+High+Availability  (each type of implementation is different, so I'm routing you to a search on the topic - look for the "Patterns and Practices" results for the area in Azure you're interested in)

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• Cloud to On-Premise Connectivity Patterns

  - by Rajesh Raheja

  Do you have a requirement to convert an Opportunity in Salesforce.com to an Order/Quote in Oracle E-Business Suite? Or maybe you want the creation of an Oracle RightNow Incident to trigger an on-premise Oracle E-Business Suite Service Request creation for RMA and Field Scheduling? If so, read on. In a previous blog post, I discussed integrating TO cloud applications, however the use cases above are the reverse i.e. receiving data FROM cloud applications (SaaS) TO on-premise applications/databases that sit behind a firewall. Oracle SOA Suite is assumed to be on-premise with with Oracle Service Bus as the mediation and virtualization layer. The main considerations for the patterns are are security i.e. shielding enterprise resources; and scalability i.e. minimizing firewall latency. Let me use an analogy to help visualize the patterns: the on-premise system is your home - with your most valuable possessions - and the SaaS app is your favorite on-line store which regularly ships (inbound calls) various types of parcels/items (message types/service operations). You need the items at home (on-premise) but want to safe guard against misguided elements of society (internet threats) who may masquerade as postal workers and vandalize property (denial of service?). Let's look at the patterns. Pattern: Pull from Cloud The on-premise system polls from the SaaS apps and picks up the message instead of having it delivered. This may be done using Oracle RightNow Object Query Language or SOAP APIs. This is particularly suited for certain integration approaches wherein messages are trickling in, can be centralized and batched e.g. retrieving event notifications on an hourly schedule from the Oracle Messaging Service. To compare this pattern with the home analogy, you are avoiding any deliveries to your home and instead go to the post office/UPS/Fedex store to pick up your parcel. Every time. Pros: On-premise assets not exposed to the Internet, firewall issues avoided by only initiating outbound connections Cons: Polling mechanisms may affect performance, may not satisfy near real-time requirements Pattern: Open Firewall Ports The on-premise system exposes the web services that needs to be invoked by the cloud application. This requires opening up firewall ports, routing calls to the appropriate internal services behind the firewall. Fusion Applications uses this pattern, and auto-provisions the services on the various virtual hosts to secure the topology. This works well for service integration, but may not suffice for large volume data integration. Using the home analogy, you have now decided to receive parcels instead of going to the post office every time. A door mail slot cut out allows the postman can drop small parcels, but there is still concern about cutting new holes for larger packages. Pros: optimal pattern for near real-time needs, simpler administration once the service is provisioned Cons: Needs firewall ports to be opened up for new services, may not suffice for batch integration requiring direct database access Pattern: Virtual Private Networking The on-premise network is "extended" to the cloud (or an intermediary on-demand / managed service offering) using Virtual Private Networking (VPN) so that messages are delivered to the on-premise system in a trusted channel. Using the home analogy, you entrust a set of keys with a neighbor or property manager who receives the packages, and then drops it inside your home. Pros: Individual firewall ports don't need to be opened, more suited for high scalability needs, can support large volume data integration, easier management of one connection vs a multitude of open ports Cons: VPN setup, specific hardware support, requires cloud provider to support virtual private computing Pattern: Reverse Proxy / API Gateway The on-premise system uses a reverse proxy "API gateway" software on the DMZ to receive messages. The reverse proxy can be implemented using various mechanisms e.g. Oracle API Gateway provides firewall and proxy services along with comprehensive security, auditing, throttling benefits. If a firewall already exists, then Oracle Service Bus or Oracle HTTP Server virtual hosts can provide reverse proxy implementations on the DMZ. Custom built implementations are also possible if specific functionality (such as message store-n-forward) is needed. In the home analogy, this pattern sits in between cutting mail slots and handing over keys. Instead, you install (and maintain) a mailbox in your home premises outside your door. The post office delivers the parcels in your mailbox, from where you can securely retrieve it. Pros: Very secure, very flexible Cons: Introduces a new software component, needs DMZ deployment and management Pattern: On-Premise Agent (Tunneling) A light weight "agent" software sits behind the firewall and initiates the communication with the cloud, thereby avoiding firewall issues. It then maintains a bi-directional connection either with pull or push based approaches using (or abusing, depending on your viewpoint) the HTTP protocol. Programming protocols such as Comet, WebSockets, HTTP CONNECT, HTTP SSH Tunneling etc. are possible implementation options. In the home analogy, a resident receives the parcel from the postal worker by opening the door, however you still take precautions with chain locks and package inspections. Pros: Light weight software, IT doesn't need to setup anything Cons: May bypass critical firewall checks e.g. virus scans, separate software download, proliferation of non-IT managed software Conclusion The patterns above are some of the most commonly encountered ones for cloud to on-premise integration. Selecting the right pattern for your project involves looking at your scalability needs, security restrictions, sync vs asynchronous implementation, near real-time vs batch expectations, cloud provider capabilities, budget, and more. In some cases, the basic "Pull from Cloud" may be acceptable, whereas in others, an extensive VPN topology may be well justified. For more details on the Oracle cloud integration strategy, download this white paper.

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• Cloud to On-Premise Connectivity Patterns

  - by Rajesh Raheja

  Do you have a requirement to convert an Opportunity in Salesforce.com to an Order/Quote in Oracle E-Business Suite? Or maybe you want the creation of an Oracle RightNow Incident to trigger an on-premise Oracle E-Business Suite Service Request creation for RMA and Field Scheduling? If so, read on. In a previous blog post, I discussed integrating TO cloud applications, however the use cases above are the reverse i.e. receiving data FROM cloud applications (SaaS) TO on-premise applications/databases that sit behind a firewall. Oracle SOA Suite is assumed to be on-premise with with Oracle Service Bus as the mediation and virtualization layer. The main considerations for the patterns are are security i.e. shielding enterprise resources; and scalability i.e. minimizing firewall latency. Let me use an analogy to help visualize the patterns: the on-premise system is your home - with your most valuable possessions - and the SaaS app is your favorite on-line store which regularly ships (inbound calls) various types of parcels/items (message types/service operations). You need the items at home (on-premise) but want to safe guard against misguided elements of society (internet threats) who may masquerade as postal workers and vandalize property (denial of service?). Let's look at the patterns. Pattern: Pull from Cloud The on-premise system polls from the SaaS apps and picks up the message instead of having it delivered. This may be done using Oracle RightNow Object Query Language or SOAP APIs. This is particularly suited for certain integration approaches wherein messages are trickling in, can be centralized and batched e.g. retrieving event notifications on an hourly schedule from the Oracle Messaging Service. To compare this pattern with the home analogy, you are avoiding any deliveries to your home and instead go to the post office/UPS/Fedex store to pick up your parcel. Every time. Pros: On-premise assets not exposed to the Internet, firewall issues avoided by only initiating outbound connections Cons: Polling mechanisms may affect performance, may not satisfy near real-time requirements Pattern: Open Firewall Ports The on-premise system exposes the web services that needs to be invoked by the cloud application. This requires opening up firewall ports, routing calls to the appropriate internal services behind the firewall. Fusion Applications uses this pattern, and auto-provisions the services on the various virtual hosts to secure the topology. This works well for service integration, but may not suffice for large volume data integration. Using the home analogy, you have now decided to receive parcels instead of going to the post office every time. A door mail slot cut out allows the postman can drop small parcels, but there is still concern about cutting new holes for larger packages. Pros: optimal pattern for near real-time needs, simpler administration once the service is provisioned Cons: Needs firewall ports to be opened up for new services, may not suffice for batch integration requiring direct database access Pattern: Virtual Private Networking The on-premise network is "extended" to the cloud (or an intermediary on-demand / managed service offering) using Virtual Private Networking (VPN) so that messages are delivered to the on-premise system in a trusted channel. Using the home analogy, you entrust a set of keys with a neighbor or property manager who receives the packages, and then drops it inside your home. Pros: Individual firewall ports don't need to be opened, more suited for high scalability needs, can support large volume data integration, easier management of one connection vs a multitude of open ports Cons: VPN setup, specific hardware support, requires cloud provider to support virtual private computing Pattern: Reverse Proxy / API Gateway The on-premise system uses a reverse proxy "API gateway" software on the DMZ to receive messages. The reverse proxy can be implemented using various mechanisms e.g. Oracle API Gateway provides firewall and proxy services along with comprehensive security, auditing, throttling benefits. If a firewall already exists, then Oracle Service Bus or Oracle HTTP Server virtual hosts can provide reverse proxy implementations on the DMZ. Custom built implementations are also possible if specific functionality (such as message store-n-forward) is needed. In the home analogy, this pattern sits in between cutting mail slots and handing over keys. Instead, you install (and maintain) a mailbox in your home premises outside your door. The post office delivers the parcels in your mailbox, from where you can securely retrieve it. Pros: Very secure, very flexible Cons: Introduces a new software component, needs DMZ deployment and management Pattern: On-Premise Agent (Tunneling) A light weight "agent" software sits behind the firewall and initiates the communication with the cloud, thereby avoiding firewall issues. It then maintains a bi-directional connection either with pull or push based approaches using (or abusing, depending on your viewpoint) the HTTP protocol. Programming protocols such as Comet, WebSockets, HTTP CONNECT, HTTP SSH Tunneling etc. are possible implementation options. In the home analogy, a resident receives the parcel from the postal worker by opening the door, however you still take precautions with chain locks and package inspections. Pros: Light weight software, IT doesn't need to setup anything Cons: May bypass critical firewall checks e.g. virus scans, separate software download, proliferation of non-IT managed software Conclusion The patterns above are some of the most commonly encountered ones for cloud to on-premise integration. Selecting the right pattern for your project involves looking at your scalability needs, security restrictions, sync vs asynchronous implementation, near real-time vs batch expectations, cloud provider capabilities, budget, and more. In some cases, the basic "Pull from Cloud" may be acceptable, whereas in others, an extensive VPN topology may be well justified. For more details on the Oracle cloud integration strategy, download this white paper.

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