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  • Five Reasons to Attend PLM Summit 2013: The Conference Formerly Known as AGILITY

    - by Terri Hiskey
    As we approach the end of 2012, we are also closing in on the last couple of weeks that Agile customers and prospects can register for the upcoming PLM Summit 2013 for the bargain early bird rate of $195. Register now to secure your spot! The Conference Formerly Known as AGILITY... Long-time Agile customers may remember AGILITY, which was Agile's PLM customer conference that was held on an annual basis prior to Oracle's acquisiton of Agile in 2007. In February 2012, due to feedback we received from our Agile PLM community, we successfully resurrected the AGILITY conference and renamed it the PLM Summit. The PLM Summit was so well received and well-attended, that we are doing it again in 2013. This upcoming PLM Summit is being co-located in San Francisco under the overarching banner of the Oracle Value Chain Summit, and will be held alongside several other Oracle customer conferences that cover a range of value chain solutions, including Value Chain Planning, Value Chain Execution, Procurement, Maintenance and Manufacturing. This setup offers PLM attendees the best of all worlds--the opportunity to participate and learn about PLM in smaller, focused sessions by product and by industry, while also giving attendees the chance to see how PLM works together with other critical enterprise applications that address other important aspects of the value chain. Top Five Reasons to Attend the PLM Summit 2013 In the spirit of all of the end-of-the-year lists that are currently popping up, here is a list of the top five reasons to attend the PLM Summit for anyone out there needs a little extra encouragement to register: 1. The Best Opportunities for Customer Networking   The PLM Summit offers attendees numerous opportunities to learn and network with fellow Agile users. Customer stories are featured in keynote and breakout presentations and the schedule allows for plenty of networking time during breakfasts, lunches, breaks and dinners. Customer networking is the number one reason that Agile users attend the PLM Summit. Read what attendees thought of the most recent PLM Summit: "Hearing about the implementation of Agile products from a customers’ perspective is invaluable." - Director of Quality Assurance & Regulatory Affairs, leading medical device manufacturer "Understanding the scope of other companies’ projects and the lessons learned made attending this event well worth my time." - Director of Test Engineering, global industrial manufacturer "The most beneficial thing about attending this event is the opportunity to network with other customers with similar experiences." - Director of Business Process Improvement, leading high technology company Come to the PLM Summit and play an active role within the PLM community: swap war stories and business cards, connect on LinkedIn and Facebook, share your stories and discuss the sessions from each day. Register now! 2. It's Educational! The PLM Summit is the premier educational event for anyone in the Agile PLM community. There are nearly 40 PLM-focused in-depth educational sessions led by Agile PLM experts, customers and partners that will cover a range of specific product and industry-focused topics. Keynotes will give attendees a broad overview of the entire Agile PLM footprint, while sessions will delve deeply into specific product functionality and customer case studies. There is truly something for everyone. Check out the latest agenda for view of all the sessions. 3. Visit with the PLM Partner Community Our partners play a significant and important role within the Agile PLM community. At the PLM Summit, attendees will be able to meet and mingle with several of the top Oracle Agile PLM partners including: Deloitte, Domain, GoEngineer, Hitachi Consulting, IBM, Kalypso, KPIT Cummins (CPG Solutions), Perception Software, Verdant, Xavor and ZeroWaitState. Go here for a complete list of all the Value Chain Summit sponsors. 4. See Agile PLM in Action at our Dedicated PLM Demo Pods At the PLM Summit, attendees will have the chance to see Agile PLM in action at dedicated PLM demo pods, manned by expert members of our Agile PLM team. If you would like to see up close specific Agile PLM functionality, or if you have a question on how to extend the scope of your current implemention or if you want a better understanding of how to leverage Agile PLM to address specific use-cases, stop by one of the Agile PLM demo pods and engage the Agile PLM experts on hand at the PLM Summit. 5. Spend Some Time in Lovely San Francisco Still on the fence about the upcoming PLM Summit? Remember that it is being held in San Francisco, which is a fantastic city for a getaway. After spending time learning and networking about PLM, take an extra day or two to escape the dreary winter and enjoy the beautiful scenery and the unique actitivies offered only by the City by the Bay. You will walk away from the conference not only with renewed excitement about Agile PLM, but feeling rejuvenated in general.

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  • Calling All Agile Customers-Share Your Stories at the Upcoming PLM Summit

    - by Terri Hiskey
    Now that we've closed the door on another Oracle OpenWorld, planning is in full swing for the next PLM Summit, taking place February 4-6, 2013 in San Francisco, in conjunction with the Oracle Value Chain Summit. This event is a must-attend for all Agile PLM customers. We will be holding five tracks with over forty Agile PLM-focused sessions covering a range of topics and industries. If you'd like to be notified once registration is live for this event, be sure to sign up at www.oracle.com/goto/vcs. CALL FOR PRESENTATIONS: We are looking for some fresh, new customer stories to share with attendees. Read below for descriptions of the five tracks, and the suggested topics that we'd like to hear from customers. If you are interested in presenting at the PLM Summit (and getting a FREE pass to attend if your presentation is accepted!) send me an email at terri.hiskey-AT-oracle.com with: Your proposed session title and the track your session fits into 3-5 bullets of takeaways that attendees will get from your presentation Your complete contact information including name, title, company, telephone number and email The deadline for this call for presentations is Thursday, November 15, so get your submission in soon! PLM Track #1:  Product Insights and Best Practices This track will provide executive attendees and line of business managers with an overview of how Agile PLM has been deployed and used at customers to enable and manage critical product-related business processes including enterprise quality and supplier management, compliance, product cost management, portfolio management, commercialization and software lifecycle management. These sessions will also provide details around how to manage the development and rollout of the solutions and how to achieve and track value. Possible session topics: Software Lifecycle Management Enterprise Quality Management New Product Development Integrated Business Planning ECO effectivity planning Rapid Commercialization             Manage the Design to Release Process for Complex Configured Products PLM for Life Sciences Companies I (Compliant Data Set) PLM for Life Sciences Companies II (eMDR, UDI) Discrete CPG – Private Label Mgmt Cost Management and Strategic Sourcing IP Mgmt in the Semiconductor Industry Implementing the Enterprise Training Record using Agile PLM PLM Track #2: Product Deep Dives & Demos This track is aimed at line of business  and IT managers who would like to understand the benefits of expanding their PLM footprint. The sessions in this track will provide attendees with an up-close and in-depth look Agile PLM’s newer and exciting applications, including analytics and innovation management, and will detail features and functionality that are available in the latest version of Agile PLM Possible session topics: Oracle Product Lifecycle Analytics Integrating PLM with Engineering and Supply Chain Systems Streamline PLM Design to Manufacturing Processes with AutoVue Visualization Solutions         Achieve Environmental Compliance (REACH and ROHS) with Agile Product Governance & Compliance PIM Deep Dive Achieving Integrated Change Control with Agile PLM and E-Business Suite Deploying PLM at Small and Midsize Enterprises Enhancing Oracle PQM w/APQP and 8D functionality Advanced Roles and Privileges – Enabling ITAR Model Unit Effectivity Implementing REACH with 9.3.2 Deploying Job Functions, Functional Teams in 9.3.2 to Improve Your Approval Matrix PLM Track #3: Administration & Integrations This track will provide sessions for Agile administrators, managers and daily Agile PLM users who are preparing to upgrade or looking to extend the use of their current PLM implementation through AIA and process extensions. It will include deeper conversation about Agile PLM features and best practices on managing an Agile PLM infrastructure. Possible session topics: Expand the Value of your Agile Investment with Innovative Process Extension Ideas Ensuring Implementation & Upgrade Success Ensure the Integrity and Accuracy of Product Data Across the Enterprise              Maximize the Benefits of an Integrated Architecture with AIA Integrating your PLM Implementation with ERP               Infrastructure Optimization Expanding Your PLM Implementation PLM Administrator Open Forum Q&A/Discussion FDA Validation Best Practices Best Practices for Managing a large Agile Deployment: Clustering, Load Balancing and Firewalls PLM Track #4: Agile PLM for Process This track is aimed at attendees interested in or currently using Agile PLM for Process. The sessions in this track will go over new features and functionality available in the newest version of PLM for Process and will give attendees an overview on how PLM for Process is being used to manage critical business processes such as formulation, recipe and specification management Possible session topics: PLM for Process Strategy, Roadmap and Update New Product Development and Introduction Effective Product Supplier Collaboration             Leverage Agile Formulation and Compliance to Manage Cost, Compliance, Quality, Labeling and Nutrition Menu Management Innovation Data Management Food Safety/ Introduction of P4P Quality Mgmt PLM Track #5: Agile PLM and Innovation Management This track consists of five sessions, and is for attendees interested in learning more about Oracle’s Agile Innovation Management, an exciting new addition to the Agile PLM application family that redefines the industry’s scope of product lifecycle management. Oracle’s innovation solutions enable companies to collaborate in a focused way among various functional groups (marketing, sales, operations, engineering/R&D and sourcing), combining insights of customer needs/requirements, competition, available technologies, alternate design scenarios and portfolio constraints to deliver what customers truly value. The results are better products, higher margins, greater efficiencies, more satisfied customers and the increased ability to continuously innovate. Possible session topics: Product Innovation Management Solution Overview Product Requirements & Ideation Management Concept Design Management Product Lifecycle Portfolio Management Innovation as a Competitive Differentiator

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  • Agile PLM on Developing Agile PLM: Software Lifecycle Management

    - by Kerrie Foy
    Change is constant.  That saying couldn’t be truer when applied to software development.   And with all that change comes extensive product complexity.  How do you manage it all?  As software developers ourselves, we can certainly empathize with the challenge. On April 3, 2012 Stephen Van Lare, VP of PLM Product Development, hosted a webcast to share how Oracle uses Agile to develop Agile – a PLM solution for managing a PLM solution!   Stephen passionately shared his unique insight based on 10 years of using Agile PLM to manage the development process, as well as customer use cases.  He shared our time-proven view of the software’s relationship to the product record, while pointing out that PLM is not source control.  He began with the challenges of software development, which boiled down to the deduction that “despite many great tools in the software development industry, it takes a lot more than good source control, more than good bug tracking, to get to an on-time, on-budget and quality release in your marketplace.   It requires defining the right things you want to do, managing the scope, managing your schedule, and, most importantly, managing the change to all those things over the lifecycle of the process. And this is the definition of PLM.”   Stephen then defined the relationship of PLM to the software development process by detailing the two main use cases –  Product Lifecycle and Mechatronics – which can be used simultaneously and in fact are already used in most industries today.  The Product Lifecycle use case is used to manage artifacts and change throughout product development, while the Mechatronics use case involves the software, hardware and electrical design in the BOM.  In essence, PLM is just as relevant to software as the rest of the BOM when trying to maximize profits during any phase of the lifecycle. Please take the opportunity to watch Stephen Van Lare as he details how and why based on his own experience developing Agile with Agile, as well as a lively Q&A session, in the Software PLM Webcast Replay.

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  • Your Day-by-Day Guide to Agile PLM at Oracle OpenWorld 2012

    - by Kerrie Foy
    This year’s Oracle OpenWorld conference is nearly here, and we’re all excited about what we have planned! With five days of activities and customer presenters from market leaders and top innovators like The Coca-Cola Company, Starbucks, JDSU, Facebook, GlobalFoundries, and more, this is an event you don't want to miss. I've compiled this day-by-day guide to help anyone keep track of all the “Product Lifecycle Management and Product Value Chain” sessions and activities at OpenWorld 2012, September 30 – October 4 in San Francisco, California.  Monday, October 1 There are great networking activities on Sunday September 30, but PLM specific sessions start after general conference keynotes on Monday, October 1 at 10:45 a.m. at the InterContinental Hotel in room Telegraph Hill. In fact, most of our sessions this year will be held in this room, which is still close to the conference keynotes in Moscone, but just far enough away to allow some focused networking and discussions.   This first session, 10:45 – 11:45 a.m. is a joint session with the Agile and AutoVue teams, entitled “Streamline PLM Design-to-Manufacturing Processes with AutoVue Visualization Soltuions” featuring presenters from Oracle as well as joint AutoVue and Agile PLM customer GlobalFoundries. In the following 12:15 – 1:15 p.m. slot, there are two sessions to choose from, so if you have a team of representatives attending OpenWorld, you may consider splitting up to catch both of these: a) Our General Session will be held in the InterContinental Hotel Ballroom C, which will cover our complete enterprise PLM strategy, product updates, and roadmaps. It’s our pleasure to feature a customer keynote presentation from Chris Bedi, CIO, and Rajeev Sethi, Director IT Business Engagement, of JDSU. b) A focused session on integrating PLM with Engineering and Supply Chain Systems will be held on the second floor of Moscone West (next to the InterContinental) in room 2022. Join to discover how these types of integrations help companies manage common and integrated design information across all MCAD, ECAD, and software components. After a lunch break and perhaps a visit to the Demogrounds in Moscone West, select from two product roadmap sessions in the next time slot (3:15 – 4:15 p.m.): an Agile 9.3.x session located in the InterContinental’s Ballroom C, and an Agile PLM for Process session located back in the InterContinental’s Telegraph Room. Both sessions will have strong content around each product line’s latest releases, vision, and customer examples. We are very pleased to feature Daniel Soosai of Facebook in the A9 session and Vinnie D’Agostino of The Coca-Cola Company in the PLM for Process session. Afterwards, hang in there for one last session of the day from 4:45 – 5:45 p.m.; it’s an insightful discussion on leveraging Agile PLM as the Foundation for Enterprise Quality Management, and it’s sure to be one of the best. In the Telegraph Room, this session will feature Oracle experts, partner co-presenter David Bartlett from CPG Solutions, and customer co-presenter Thomas Crowe, CIO of PL Developments. Hear their experience around implementing collaborative, integrated solutions to ensure effective knowledge transfer throughout an organization, and how to perform analysis in real time to resolve product quality issues swiftly and efficiently. On Monday evening there will be plenty of industry, product, and partner dinners, so take advantage of all the networking opportunities and catch some great tunes at the 5 day Oracle OpenWorld Music Festival! Tuesday, October 2 Tuesday starts early with a special PLM Networking Brunch, sponsored by several partners, from 8:30 a.m. – 10:30 a.m. at the B Restaurant that sits atop Yerba Buena Gardens. You’ll have the unique opportunity to meet with like-minded industry peers and a PLM partner to discuss a topic of your choosing while enjoying a delicious meal. Registration is required, so to inquire about attending this brunch, please email Terri.Hiskey-AT-oracle.com. After wrapping up your conversations over brunch, head over to the Marriott Marquis in the Nob Hill CD room for a chance to experience the Oracle Product Lifecycle Analytics solution in a Hands-On Lab, open from 10:15 a.m. – 12:45 p.m. Experts will be there to answer your questions. Back in the InterContinental Hotel’s Telegraph room, the session on “Ideation and Requirements Management: Capturing the Voice of the Customer” begins at 11:45 a.m. – 12:45 p.m. This may be the session for you if you’re struggling with challenges like too many repositories of customer needs, requests, and ideas; limited visibility into which ideas are being advanced by customers and field resources; or if you’re unable to leverage internal expertise to expose effort and potential risks. This session will discuss how Agile PLM can help you overcome ideation challenges to deliver the right products to their targeted markets and fulfill customer desires. Next, from 1:15 – 2:15 p.m. join us for a session on Managing Profitable Innovation with Oracle Product Lifecycle Analytics. If you missed the Hands-on Lab, have more questions, or simply want to be inspired by the product’s forward-thinking vision and capabilities, this is a great opportunity to meet the progressive-minded executives behind the application. After this session, it may be a good opportunity to swing by the Demogrounds in Moscone West and visit the Agile PLM demos at exhibit booths #81 for Agile PLM for Discrete Manufacturing, #70 for Agile PLM for Process, and #82 for AutoVue and Agile PLM Enterprise Visualization. Check out the related Supply Chain Management booths close by if you’re interested - here's the map. There’s always lots to see and do around the exhibit area. But don’t forget the last session of the day from 5:00 p.m. – 6:00 p.m. in Telegraph Hill on Managing Product Innovation and Compliance in Life Science Companies, a “must-see” if you’re in this industry. Launching innovative products quickly is already a high-stakes challenge, but companies in the life sciences industry face uniquely severe consequences when new products don’t perform or comply as required. In recent years, more and more regulations have become mandatory, and new ones, such as REACH, are currently going into effect for several companies. Customer presenters from pharmaceutical leader Eli Lilly will share how they’ve leveraged Agile PLM to deliver high-quality, innovative products in a fast-paced, heavily regulated market environment. Tuesday evening unwind at the Supply Chain Management Reception from 6:00 – 8:00 p.m. at the premier boutique Roe Nightclub and Lounge, which is located about three blocks down on Howard Street (on the other side of Moscone from the InterContinental Hotel). Registration is required. Click here for the details.   Wednesday, October 3 We have another full line-up on Wednesday, so be ready for an action-packed day. We start with a session at 10:15 – 11:15 a.m. in the Telegraph Room where we have a session on “PLM for Consumer Products: Building an Engine for Quality and Innovation” with featured presenters from Starbucks and partner Kalypso. This is a rare opportunity to learn directly from Starbucks how they instill quality and innovation throughout their organization, products, and processes, leveraging PLM disciplines with strong support from their partner.  If you’re not in the consumer products industry, we recommend attending another session at 10:15 – 11:15 a.m. in Moscone West room 3005: “Eco-Enterprise Innovation Awards and the Business Case for Sustainability” featuring Jeff Henley, Oracle’s Chairman of the Board and Jon Chorley, Chief Sustainability Officer. Oracle will honor select customers with Oracle’s Eco-Enterprise Innovation award, which recognizes customers and their respective partners who rely on Oracle products to support their green business practices to reduce their environmental impact while improving business efficiencies and reducing costs. The awards presentation is followed by a panel discussion with customers and Oracle executives, who describe how these award-winning organizations are embracing environmental initiatives as a central part of their business strategy and how information technology plays a pivotal role. Next at 11:45 a.m. – 12:45 p.m. in Telegraph Hill attend our session devoted to exploring Product Lifecycle Management’s role in Software Lifecycle Management. This is a thought leadership session with Oracle experts in the field on the importance of change management, and we’ll discuss how Oracle has for years leveraged Agile PLM to develop Agile PLM. If software lifecycle management doesn’t apply to your business or you’d rather engage in some lively one-on-one discussions, we also have a “Supply Chain Meet the Experts” session in Moscone West Room 2001A. Product experts, thought leaders and executives will be on hand to discuss your questions/topics, so come prepared. This session tends to fill up fast so try to get in early. At 1:15 – 2:15 p.m. join us back in Telegraph Hill for a session focused on leveraging the Agile Product Portfolio Management application as the Product Development Master Schedule to improve efficiencies, optimize resources, and gain visibility across projects enterprise-wide to improve portfolio profitability. Customer presenters from Broadcom will explain how they’ve leveraged the product to enable a master schedule with enterprise-level, phase-gate program and project collaboration and resource optimization. Again in Telegraph Hill from 3:30 – 4:30 p.m. we have an interesting session with leading semiconductor customer LSI and partner Kalypso on how LSI leveraged Agile PLM to advance from homegrown applications to complete Product Value Chain Management. That type of transition can be challenging, and LSI details how they were able to achieve their goals and the value they gained along the journey – a fascinating account for any company interested in leveraging best practices to innovate their business processes and even end products. Lastly, we’ll wrap up in Telegraph Hill from 5:00 – 6:00 p.m. with a session on “Ensuring New Product Success by Achieving Excellence in New Product Introduction.” This is a cross-industry session, guaranteed to deliver insight in the often elusive practice of creating winning products, and we’re very excited about. According to IDC Manufacturing Insights analyst Joe Barkai, “Product Failures are not necessarily a result of bad ideas…they are a result of suboptimal decisions.” We’ll show you how to wire your business processes to enhance decision-making and maximize product potential. Now, quickly hit your hotel room to freshen up and then catch one of the many complimentary shuttles to the much-anticipated Oracle Customer Appreciation Event on Treasure Island. We have a very exciting show planned – check out what’s in store here. Thursday, October 4 PLM has a light schedule on Thursday this year with just one session, but this again is one of our best sessions on managing the Product Value Chain: at 11:15 a.m – 12:15 p.m.in Telegraph Hill, it’s a customer and partner driven session with Sonoco Products and Deloitte telling their story about how to achieve integrated change control by interfacing Agile PLM with Oracle E-Business Suite. Sonoco Products, a global manufacturer of consumer and industrial packaging materials, with its systems integrator, Deloitte, is doing this by implementing prebuilt integration (Oracle Design-to-Release Integration Pack for Agile Product Lifecycle Management for Process and Oracle Process) to integrate Agile with Oracle Product Hub/Oracle Product Information Management and Oracle E-Business Suite. This session presents a case study of how Sonoco is leveraging this solution to improve data quality and build a framework for stronger master data governance. Even though that ends our PLM line-up at OpenWorld, there will still be many sessions and activities at the conference, so visit the Oracle OpenWorld website to review agendas and build your schedule. And of course, download and bring this guide and the latest version of the Agile PLM Focus-On Document (available soon!). San Francisco is a wonderful city to explore, and we’re glad you’re considering joining the Agile PLM team at Oracle OpenWorld!  I hope to see you there! Follow me before the conference and on site for real-time updates about #OOW12 on Twitter @Kerrie_Foy or @AgilePLM.

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  • New Agile PLM Customer Testimonial Videos on YouTube

    - by Kerrie Foy
    Have you visited the Oracle Agile PLM channel on YouTube recently? There are many new video testimonials, and even an overview of how Oracle Agile PLM helps companies drive powerful corporate performance by maximizing product profitability. Here are a few highlights... Oracle Agile PLM: Proven Results Watch an overview of the transformative success our customers have realized using Oracle Agile PLM applications to take their company to the next level. Alcatel-Lucent Ups Competitive Edge with Oracle Agile PLM and Oracle EBS Brad Magnani of Alcatel-Lucent Enterprise describes how the Oracle Agile PLM and Oracle EBS solutions help speed time to market, eliminate wasted cash, secure data, and ensure product quality, enabling innovation and success. Herbalife: an Oracle Agile PLM Customer Video Filmed at OpenWorld 2010 Listen to Gary Swanson of Herbalife describe how his organization realizes powerful new insight into product information with Agile PLM Business Intelligence (BI). Tyson: an Oracle Agile PLM for Process Customer Video Filmed at OpenWorld 2010, featuring Kim Glenn Tyson: an Oracle Agile PLM for Process Customer Video Filmed at OpenWorld 2010, featuring Amber Woods We are so proud to have two testimonials from Tyson Foods! Tune in to each to see the unique perspectives on Agile PLM for Process at Tyson from different organizational views, demonstrating Oracle's ability to enable enterprise-wide PLM implementations delivering superior results. Take a moment to view these interesting customer testimonials to learn how Oracle Agile PLM applications are helping companies succeed. Subscribe to our YouTube channel today!

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  • The Complementary Roles of PLM and PIM

    - by Ulf Köster
    Oracle Product Value Chain Solutions (aka Enterprise PLM Solutions) are a comprehensive set of product management solutions that work together to provide Oracle customers with a broad array of capabilities to manage all aspects of product life: innovation, design, launch, and supply chain / commercialization processes beyond the capabilities and boundaries of traditional engineering-focused Product Lifecycle Management applications. They support companies with an integrated managed view across the product value chain: From Lab to Launch, From Farm to Fork, From Concept to Product to Customer, From Product Innovation to Product Design and Product Commercialization. Product Lifecycle Management (PLM) represents a broad suite of software solutions to improve product-oriented business processes and data. PLM success stories prove that PLM helps companies improve time to market, increase product-related revenue, reduce product costs, reduce internal costs and improve product quality. As a maturing suite of enterprise solutions, PLM is still evolving to realize the promise it can provide across all facets of a business and all phases of the product lifecycle. The vision for PLM includes everything from gathering early requirements for a product through multiple stages of the product lifecycle from product design, through commercialization and eventual product retirement or replacement. In discrete or process industries, PLM is typically more focused on Product Definition as items with respect to the technical view of a material or part, including specifications, bills of material and manufacturing data. With Agile PLM, this is specifically related to capabilities addressing Product Collaboration, Governance and Compliance, Product Quality Management, Product Cost Management and Engineering Collaboration. PLM today is mainly addressing key requirements in the early product lifecycle, in engineering changes or in the “innovation cycle”, and primarily adds value related to product design, development, launch and engineering change process. In short, PLM is the master for Product Definition, wherever manufacturing takes place. Product Information Management (PIM) is a product suite that has evolved in parallel to PLM. Product Information Management (PIM) can extend the value of PLM implementations by providing complementary tools and capabilities. More relevant in the area of Product Commercialization, the vision for PIM is to manage product information throughout an enterprise and supply chain to improve product-related knowledge management, information sharing and synchronization from multiple data sources. PIM success stories have shown the ability to provide multiple benefits, with particular emphasis on reducing information complexity and information management costs. Product Information in PIM is typically treated as the commercial view of a material or part, including sales and marketing information and categorization. PIM collects information from multiple manufacturing sites and multiple suppliers into its repository, but also provides integration tools to push the information back out to the other systems, serving as an active central repository with the aim to provide a holistic view on any product sold by a company (hence the name “Product Hub”). In short, PIM is the master of commercial Product Information. So PIM is quickly becoming mandatory because of its value in optimizing multichannel selling processes and relationships with customers, as you can see from the following table: Viewpoint PLM Current State PIM Key Benefits PIM adds to PLM Product Lifecycle Primarily R&D Front end Innovation Cycle Change process Primarily commercial / transactional state of lifecycle Provides a seamless information flow from design and manufacturing through the ultimate selling and servicing of products Data Primarily focused on “item” vs. “product” data Product structures Specifications Technical information Repository for all product information. Reaches out to entire enterprise and its various silos of product information and descriptions Provides a “trusted source” of accurate product information to the internal organization and trading partners Data Lifecycle Repository for all design iterations Historical information Released, current information, with version management and time stamping Provides a single location to track and audit historical product information Communication PLM release finished product to ERP PLM is the master for Product Definition Captures information from disparate sources, including in-house data stores Recognizes the reality of today’s data “mess” across information silos Provides the ability to package product information to its audience in the desired, relevant format to meet their exacting business requirements Departmental R&D Manufacturing Quality Compliance Procurement Strategic Marketing Focus on Marketing and Sales Gathering information from other Departments, multiple sites, multiple suppliers A singular enterprise solution that leverages existing information silos and data stores Supply Chain Multi-site internal collaboration Supplier collaboration Customer collaboration Works with customers, exchanges / data pools, and trading partners to provide relevant product information packaged the way the customer desires Provides ability to provide trading partners and internal customers with information in a manner they desire, continuously Tools Data Management Collaboration Innovation Management Cleansing Synchronization Hub functions Consistent, clean and complete commercial product information The goals of both PLM and PIM, put simply, are to help companies make more profit from their products. PLM and PIM solutions can be easily added as they share some of the same goals, while coming from two different perspectives: the definition of the product and the commercialization of the product. Both can serve as a form of product “system of record”, but take different approaches to delivering value. Oracle Product Value Chain solutions offer rich new strategies for executives to collectively leverage Agile PLM, Product Data Hub, together with Enterprise Data Quality for Products, and other industry leading Oracle applications to achieve further incremental value, like Oracle Innovation Management. This is unique on the market today.

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  • Hot Off the Press: Oracle Publishes Agile PLM E-Book

    - by Kerrie Foy
    We’re pleased to share with you our new Oracle e-book, all about Agile PLM!  This online publication offers a mobile-friendly, interactive learning experience to explore PLM topics, including: • Benefits of taking a strategic, enterprise approach to managing the lifecycle of a product • How to identify and overcome the obstacles preventing your ideas from converting into profitable products • Quick overview video and descriptions of the solutions comprising Oracle’s Enterprise PLM solutions • Analyst perspectives and customer stories, including 4 testimonial videos from JDSU, Medtronic, Market America, and Alcatel-Lucent. It takes just a moment to download, so check it out today!

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  • Annual SQL Server conference in Poland - SQLDay 2014

    - by Damian
    We had a great 3-days conference this year in Poland. The SQLDay (7th edition) is an annual community conference. We started in 2008 as a part of C2C (community to communities) conference and after that, from 2009 the SQLDay is the independent event dedicated to the SQL Server specialists. This year we had almost 300 people and speakers like Bob Ward, Klaus Aschenbrenner and Alberto Ferrari. Of course there were also many local Polish leaders (MVP's and an MCM :) )If you are curious how we played in Wroclaw this year - just visit the link http://goo.gl/cgNzDl (or try that one https://plus.google.com/photos/100738200012412193487/albums/6010410545898180113?authkey=CITqmqmkrKK8Tw) Visit the conference site: http://conference.plssug.org.pl/ 

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  • Catch AutoVue at the COE 2010 PLM Conference

    - by [email protected]
    It's a busy tradeshow season! The AutoVue team will be exhibiting at next week's COE 2010 PLM Conference and Technifair in Las Vegas, NV. This will be a unique opportunity to meet with AutoVue visualization experts and discuss how to leverage visualization throughout your engineering organization to capitalize on product and engineering information to improve business processes, such as design reviews, change management and design revisions. If you plan on attending, be sure to stop by Oracle's AutoVue booth (#508). Click here for more details about the show.

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  • Data Governance 2010 Conference in San Diego

    - by Tony Ouk
    The Data Governance Annual Conference is one of the world's most authoritative and vendor neutral event on Data Governance and Data Quality.  The conference will focus on the "how-tos" from starting a data governance and stewardship program to attaining data governance maturity with specific topics on MDM.  This year's event will be hosted June 7 through June 10 in San Diego, California. For more information, including registration details, visit the Data Governance 2010 Conference website.

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  • Speaking at Dog Food Conference 2013

    - by Brian T. Jackett
    Originally posted on: http://geekswithblogs.net/bjackett/archive/2013/10/22/speaking-at-dog-food-conference-2013.aspx    It has been a couple years since I last attended / spoke at Dog Food Conference, but on Nov 21-22, 2013 I’ll be speaking at Dog Food Conference 2013 here in Columbus, OH.  For those of you confused by the name of the conference (no it’s not about dog food), read up on the concept of dogfooding .  This conference has a history of great sessions from local and regional speakers and I look forward to being a part of it once again.  Registration is now open (registration link) and is expected to sell out quickly.  Reserve your spot today.   Title: The Evolution of Social in SharePoint Audience and Level: IT Pro / Architect, Intermediate Abstract: Activities, newsfeed, community sites, following... these are just some of the big changes introduced to the social experience in SharePoint 2013. This class will discuss the evolution of the social components since SharePoint 2010, the architecture (distributed cache, microfeed, etc.) that supports the social experience, Yammer integration, and proper planning considerations when deploying social capabilities (personal sites, SkyDrive Pro and distributed cache). This session will include demos of the social newsfeed, community sites, and mentions. Attendees should have an intermediate knowledge of SharePoint 2010 or 2013 administration.         -Frog Out

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  • Agile PLM Highlights from Oracle OpenWorld 2012

    - by Kerrie Foy
    Thank you to everyone who joined us at Oracle OpenWorld this year, either in person or virtually (thanks for tweeting #oowplm)!  From customer presentations to after-hours networking opportunities, there was a lot to see and do during the entire conference. Sessions It was our pleasure to feature several customer speakers during our PLM sessions at OpenWorld from such companies as Starbucks, Coca-Cola, Facebook, Eli Lilly, and many more.  Each had a unique perspective to share and fascinating insight into how they successfully leverage Agile PLM to facilitate profitable innovation, protect brand integrity, streamline operations, manage compliance, launch faster, etc.  For example, during the Product Value Chain keynote session, CIO Chris Bedi of JDSU shared how they implemented Agile PLM to support business imperatives around rapid innovation, centralizing product information, collaboration, and eliminate the “Excel gymnastics” required to obtain global portfolio visibility. In just 120 days after implementing, JDSU employees reported significant improvements around product record management, new product introduction, engineering collaboration and more, which created a better work environment to enable critical innovation. I could write on and on about the almost 20 sessions! So to spare yourselves, please visit launch.oracle.com/?plmopenworld2012; it’s a curated selection of PLM presentations from the OpenWorld Content Catalog and available on-demand. Enjoy! Agile Innovation Management During OpenWorld, we announced an exciting new addition to the Agile PLM applications called Innovation Management that redefines the industry’s scope of product lifecycle management.  Our broad vision of complete enterprise PLM for the entire Product Value Chain already broke new ground by helping organizations extend PLM disciplines downstream by connecting product design to commercialization processes; now we are helping executives look farther upstream in the early innovation phases to ultimately close the gap between strategy and execution that so commonly nags innovation initiatives.  More on this coming soon so stay tuned! Unique Networking Opportunities  We know it can be challenging during OpenWorld to find time to productively connect and network with your industry peers, so we hosted an Agile PLM “Birds of a Feather” networking brunch for the second year in a row.  At a fine restaurant close to Moscone we hosted nine tables, each with only ten seats to encourage active conversation.  Furthermore, guests could select from a list of predetermined table topics sponsored by a specialized PLM partner to guarantee – even more so – that they were seated with like-minded company and optimizing their time at the conference.  Everyone enjoyed the opportunity to easily connect with other PLM users during OpenWorld in a more casual setting. What’s Next? Thank you again to all who joined us!  If you haven't yet, mark your calendar to join us for the next Oracle Agile PLM conference at the Value Chain Summit in San Francisco, February 4-6 in 2013!  We’ll have 40 sessions of PLM content in four tracks. Don’t miss it! You can sign up to be notified when official registration opens by visiting www.oracle.com/goto/vcs. 

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  • New Podcast Available: Product Value Chain Management: How Oracle is Taking the Lead on Next Gen Enterprise PLM

    - by Terri Hiskey
    A new podcast on how Oracle is taking the lead in Enterprise PLM with our Product Value Chain solution is now available. In case you're not yet familiar with the concept of Product Value Chain, its an integrated business model powered by Oracle that offers executives the ability to collectively leverage enterprise Agile PLM, Product Data Hub, Enterprise Data Quality and AutoVue Enterprise Visualization and other industry-leading Oracle applications for incremental value. In this quick, 10 minute podcast, you'll hear John Kelley, VP PLM Product Strategy, and Terri Hiskey, Director, PLM Product Marketing, discuss Oracle's vision for next generation enterprise PLM: the Product Value Chain. http://feedproxy.google.com/~r/OracleAppcast/~3/jxAED7ugMEc/11525926_Enterprise_PLM_040612.mp3

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  • The Business of Winning Innovation: An Exclusive Blog Series

    - by Kerrie Foy
    "The Business of Winning Innovation” is a series of articles authored by Oracle Agile PLM experts on what it takes to make innovation a successful and lucrative competitive advantage. Our customers have proven Agile PLM applications to be enormously flexible and comprehensive, so we’ve launched this article series to showcase some of the most fascinating, value-packed use cases. In this article by Keith Colonna, we kick-off the series by taking a look at the science side of innovation within the Consumer Products industry and how PLM can help companies innovate faster, cheaper, smarter. This article will review how innovation has become the lifeline for growth within consumer products companies and how certain companies are “winning” by creating a competitive advantage for themselves by taking a more enterprise-wide,systematic approach to “innovation”.   Managing the Science of Innovation within the Consumer Products Industry By: Keith Colonna, Value Chain Solution Manager, Oracle The consumer products (CP) industry is very mature and competitive. Most companies within this industry have saturated North America (NA) with their products thus maximizing their NA growth potential. Future growth is expected to come from either expansion outside of North America and/or by way of new ideas and products. Innovation plays an integral role in both of these strategies, whether you’re innovating business processes or the products themselves, and may cause several challenges for the typical CP company, Becoming more innovative is both an art and a science. Most CP companies are very good at the art of coming up with new innovative ideas, but many struggle with perfecting the science aspect that involves the best practice processes that help companies quickly turn ideas into sellable products and services. Symptoms and Causes of Business Pain Struggles associated with the science of innovation show up in a variety of ways, like: · Establishing and storing innovative product ideas and data · Funneling these ideas to the chosen few · Time to market cycle time and on-time launch rates · Success rates, or how often the best idea gets chosen · Imperfect decision making (i.e. the ability to kill projects that are not projected to be winners) · Achieving financial goals · Return on R&D investment · Communicating internally and externally as more outsource partners are added globally · Knowing your new product pipeline and project status These challenges (and others) can be consolidated into three root causes: A lack of visibility Poor data with limited access The inability to truly collaborate enterprise-wide throughout your extended value chain Choose the Right Remedy Product Lifecycle Management (PLM) solutions are uniquely designed to help companies solve these types challenges and their root causes. However, PLM solutions can vary widely in terms of configurability, functionality, time-to-value, etc. Business leaders should evaluate PLM solution in terms of their own business drivers and long-term vision to determine the right fit. Many of these solutions are point solutions that can help you cure only one or two business pains in the short term. Others have been designed to serve other industries with different needs. Then there are those solutions that demo well but are owned by companies that are either unable or unwilling to continuously improve their solution to stay abreast of the ever changing needs of the CP industry to grow through innovation. What the Right PLM Solution Should Do for You Based on more than twenty years working in the CP industry, I recommend investing in a single solution that can help you solve all of the issues associated with the science of innovation in a totally integrated fashion. By integration I mean the (1) integration of the all of the processes associated with the development, maintenance and delivery of your product data, and (2) the integration, or harmonization of this product data with other downstream sources, like ERP, product catalogues and the GS1 Global Data Synchronization Network (or GDSN, which is now a CP industry requirement for doing business with most retailers). The right PLM solution should help you: Increase Revenue. A best practice PLM solution should help a company grow its revenues by consolidating product development cycle-time and helping companies get new and improved products to market sooner. PLM should also eliminate many of the root causes for a product being returned, refused and/or reclaimed (which takes away from top-line growth) by creating an enterprise-wide, collaborative, workflow-driven environment. Reduce Costs. A strong PLM solution should help shave many unnecessary costs that companies typically take for granted. Rationalizing SKU’s, components (ingredients and packaging) and suppliers is a major opportunity at most companies that PLM should help address. A natural outcome of this rationalization is lower direct material spend and a reduction of inventory. Another cost cutting opportunity comes with PLM when it helps companies avoid certain costs associated with process inefficiencies that lead to scrap, rework, excess and obsolete inventory, poor end of life administration, higher cost of quality and regulatory and increased expediting. Mitigate Risk. Risks are the hardest to quantify but can be the most costly to a company. Food safety, recalls, line shutdowns, customer dissatisfaction and, worst of all, the potential tarnishing of your brands are a few of the debilitating risks that CP companies deal with on a daily basis. These risks are so uniquely severe that they require an enterprise PLM solution specifically designed for the CP industry that safeguards product information and processes while still allowing the art of innovation to flourish. Many CP companies have already created a winning advantage by leveraging a single, best practice PLM solution to establish an enterprise-wide, systematic approach to innovation. Oracle’s Answer for the Consumer Products Industry Oracle is dedicated to solving the growth and innovation challenges facing the CP industry. Oracle’s Agile Product Lifecycle Management for Process solution was originally developed with and for CP companies and is driven by a specialized development staff solely focused on maintaining and continuously improving the solution per the latest industry requirements. Agile PLM for Process helps CP companies handle all of the processes associated with managing the science of the innovation process, including: specification management, new product development/project and portfolio management, formulation optimization, supplier management, and quality and regulatory compliance to name a few. And as I mentioned earlier, integration is absolutely critical. Many Oracle CP customers, both with Oracle ERP systems and non-Oracle ERP systems, report benefits from Oracle’s Agile PLM for Process. In future articles we will explain in greater detail how both existing Oracle customers (like Gallo, Smuckers, Land-O-Lakes and Starbucks) and new Oracle customers (like ConAgra, Tyson, McDonalds and Heinz) have all realized the benefits of Agile PLM for Process and its integration to their ERP systems. More to Come Stay tuned for more articles in our blog series “The Business of Winning Innovation.” While we will also feature articles focused on other industries, look forward to more on how Agile PLM for Process addresses innovation challenges facing the CP industry. Additional topics include: Innovation Data Management (IDM), New Product Development (NPD), Product Quality Management (PQM), Menu Management,Private Label Management, and more! . Watch this video for more info about Agile PLM for Process

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  • Agile PLM 9.3 Service Pack 2 (SP2 or 9.3.0.2) is released along with AUT 1.6.2.0 and AutoVue 20 for

    - by Shane Goodwin
    Oracle released Agile PLM 9.3 SP2 on June 14 and the Agile installer for AutoVue 20 for Agile PLM on April 30. Also available are the new versions of AUT and Averify - 1.6.3 for both tools. 9.3 SP2 is a combined English and NLS release for use on any version of 9.3.0. SP2 contains many bug fixes and rolls up several Hot Fixes - please review the Readme for all the details. In addition, this release also addresses some scalability issues when working with very large Exports and Reports. When exporting very large BOMs, the export module will now release objects more efficiently to reduce the amount of memory consumed on the Application Server. Adminstrators can also control the maximum row limits for Users verses system processes, like ACS. Several out of the box BOM reports have also been changed to use a new row limit option. The combination of all these changes will provide more stability on the application server for customers managing very large datasets. 9.3 SP2 also adds support for Oracle Database 11gR2 for Windows, Oracle Internet Directory (OID) and Oracle Access Manager (OAM). Please note that currently the Variant Patch is not intended to be released for SP2. Customers running the Variant Patch should remain on 9.3.0.0 or 9.3.0.1. Back in April, we also released the AutoVue 20 for Agile PLM installer. AutoVue 20 has many new features which will help Agile PLM customers. Large multi-page Word documents and 2D CAD documents will open more quickly to the first page or first rendition. Memory usage is less when working with 3D Models. There are many new formats supported for MCAD, 2D Cad, and EDA. AutoVue 20 is immediately available for Windows and Linux platforms. The new software can be found in Edelivery or Metalink / Oracle Support: - AutoVue 20 for Agile PLM is on E-Delivery with part number B58963-01 - Oracle Agile PLM 9.3 Service Pack 2 (9.3.0.2) My Oracle Support Patch ID 9782736 - AVERIFY 1.6.3 My Oracle Support Patch ID 9791892 - AUT 1.6.3 My Oracle Support Patch ID 9791908 - Agile PLM 9.3 SP2 Documentation is available on the OTN Agile Documentation Page

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  • Conference Calling Meetme.conf PROBLEM - Astarisk

    - by Zafer
    I am facing problem in conference calling (OS ubuntu latest) ... I created a conference Room and an extension no .. when i dial from my softphone (3cx or X-Lite) it says "YOU ARE ENTERING CONFERENCE NO 1234. YOU ARE CURRENTLY THE ONLY PERSON IN THE CONFERENCE) and then a music for a second and then shows connected... Now when i dial form another soft phone the same extension it goes to second conference room and plays the same message .. if i create only one conference room .. the second no. didn't connect to it and says no conference room. CAN some one help me out .... I just want to create a conference room OR extension where 4-5 or 6 people can call and make a conference ... i am not very much expert in linux and asterisk so simple steps to achieve my goal .. Thanks

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  • Agile PLM Partners and OCS offer valuable services

    - by Shane Goodwin
    One of the amazing benefits of using Agile is the ability to tap into a broad number of Partners and Oracle Consulting Services to leverage very talented people. Many of these people respond to postings on the Agile PLM Yahoo usergroups (WRAU and IAUG) as well as in the Oracle Support Community. As you are managing your Agile PLM project, either a new implementation or an upgrade, these Partners and OCS can jumpstart your internal resources with information and experience which takes years to develop. They can also offer other capabilities which add to your Agile experience. As an example, GoEngineer recently announced a new offering to host Agile PLM databases for companies who do not want to run their own Agile PLM system. This offering provides our smaller customers with more options on how to implement Agile PLM. The Oracle Consulting Services group has two new offerings, one for Rapid Deployments of new customers and another for Process and Technical Diagnostics of existing customers in order to better leverage the PLM investment. Contact your Oracle Sales representative to learn more. In addition, there are many other partners who are helping our customers get the most from Agile PLM. Some examples are below. In the coming months, the Oracle Partner Network will be working with partners to certify them as specialists in Agile PLM. Some of our other current partners working on Agile PLM are: Kalypso J Squared Domain Systems Sierra Atlantic Minerva

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  • The Future of Life Assurance Conference Recap

    - by [email protected]
    I recently wrote about the Life Insurance Conference held in Washington, DC last month. This week I was both an attendee and guest speaker the 13th Annual Future of Life Assurance Conference held at The Guoman Tower in London, UK. It's amazing that these two conferences were held on opposition sides of the Atlantic Ocean and addressed many of the same session topics and themes. Insurance is certainly a global industry! This year's conference was attended by many of the leading carriers and CEOs in the UK and across Europe.The sessions included a strong lineup of keynote speakers and panel discussions from carriers such as Legal & General, Skandia, Aviva, Standard Life, Friends Provident, LV=, Zurich UK, Barclays and Scottish Life. Sessions topics addressed a variety of business and regulatory issues including: Ensuring a profitable future Key priorities in regulation The future of advice The impact of the RDR on distribution Bancassurance Gaining control of the customer relationship Revitalizing product offerings In addition, Oracle speakers (Glenn Lottering and myself) led specific sessions on gearing up for Solvency II and speeding product development through adaptive rules-based systems. The main themes that played throughout many of the sessions included: change is here, focusing on customers, the current economic crisis has been challenging and the industry needs to get back to the basics and simplify - simplify - simplify. Additionally, it is clear that the UK Life & Pension markets will be going through some major changes as new RDR regulation related to advisor fees and commission and automatic enrollment are rolled out in 2012 Roger A.Soppe, CLU, LUTCF, is the Senior Director of Insurance Strategy, Oracle Insurance.

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  • Launching Agile PLM 9.3.3!

    - by Shane Goodwin
    Ten months ago we announced the availability of Agile PLM 9.3.2. Today I have the great pleasure to announce availability of Agile PLM 9.3.3 and AutoVue for Agile PLM 20.2.2 - both are immediately available on Oracle Software Delivery Cloud. In this same timeframe our team has also published Oracle PLM Mobile 1.0, EC MCAD 3.1, and EC MCAD 3.2. Agile PLM 9.3.3 focuses on improving management business processes, improving management of intellectual property, and overall product improvements based on customer feedback. In this short timeframe, we have made very significant progress on all three fronts. The Agile PLM 9.3.3 What’s New Whitepaper discusses all of the new capabilities. Looking forward, we will continue to deliver new releases with laser focus on solving real business problems and making users more productive. With our release of Innovation Management, you will be seeing dramatic new capability to help manage the innovation funnel and the processes to determine what product projects to fund. You will also see us continue this accelerated cadence in releasing new features for Agile PLM. All Agile PLM 9.3.3 Documentation is now available, including an initial version of the Capacity Planning Guide (CPG). As usual, we will be updating the CPG in a few months when we complete our performance and breakpoint testing. Like with other recent Agile PLM versions, the Product Management team has recorded Transfer of Information (TOI) sessions to educate you about the new features. The TOI sessions can be accessed in My Oracle Support on note 1589164.1. As with all other releases, we have also published new versions (1.7.5) of Averify (Patch ID 17583605) and AUT (Patch ID 17583592) in My Oracle Support. Again this year I look forward to seeing many of you at the Oracle Value Chain Summit (February 3-5, San Jose, CA), to talk more about this new release and all of the fascinating ways our customers and partners are driving business value with Agile PLM. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0in; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

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  • Product Value Chain Management: How Oracle is Taking the Lead on Next Generation Enterprise PLM

    To manage growing product complexity and innovation challenges, Product Lifecycle Management solutions have become staple IT investments over the years. But as product information continues to span more and more functions inside the company and out, we've seen many customer PLM implementations adapt and expand to serve new needs in a fully connected world. We call this next level of PLM the Product Value Chain, an integrated business model that offers powerful new strategies for executives to collectively leverage PLM other industry leading Oracle applications to achieve further incremental value. In this Appcast, hear Terri Hiskey, Director PLM Product Marketing, and John Kelley, VP PLM Product Strategy, discuss Oracle's vision for next generation enterprise PLM: the Product Value Chain.

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  • Watch Google’s I/O 2012 Developer Conference Live (Online) Starting June 27

    - by Asian Angel
    Google’s annual I/O conference begins on Wednesday this week and will be filled with exciting sessions about Android, Chrome, Google+, and more. To help you keep up with all the fun we have the links you need so that you can tune in with live streaming! Photo courtesy of Google I/O website. The keynote for Day 1 will begin at 9:30 a.m. PDT (U.S. time) and the keynote for the second day will begin at 10:00 a.m. PDT (U.S. time), so make sure to mark it on your schedule! Visit the blog post linked below for more details about signing up for Extended Events, the I/O mobile app, the liveblogging gadget, and more. SPECIAL NOTE: The Google blog post linked below was slightly ambiguous and listed both of the I/O URLs we have shown here, so make sure to keep a watch on both… How to Banish Duplicate Photos with VisiPic How to Make Your Laptop Choose a Wired Connection Instead of Wireless HTG Explains: What Is Two-Factor Authentication and Should I Be Using It?

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  • Another Marketing Conference, part two – the afternoon

    - by Roger Hart
    In my previous post, I’ve covered the morning sessions at AMC2012. Here’s the rest of the write-up. I’ve skipped Charles Nixon’s session which was a blend of funky futurism and professional development advice, but you can see his slides here. I’ve also skipped the Google presentation, as it was a little thin on insight. 6 – Brand ambassadors: Getting universal buy in across the organisation, Vanessa Northam Slides are here This was the strongest enforcement of the idea that brand and campaign values need to be delivered throughout the organization if they’re going to work. Vanessa runs internal communications at e-on, and shared her experience of using internal comms to align an organization and thereby get the most out of a campaign. She views the purpose of internal comms as: “…to help leaders, to communicate the purpose and future of an organization, and support change.” This (and culture) primes front line staff, which creates customer experience and spreads brand. You ensure a whole organization knows what’s going on with both internal and external comms. If everybody is aligned and informed, if everybody can clearly articulate your brand and campaign goals, then you can turn everybody into an advocate. Alignment is a powerful tool for delivering a consistent experience and message. The pathological counter example is the one in which a marketing message goes out, which creates inbound customer contacts that front line contact staff haven’t been briefed to handle. The NatWest campaign was again mentioned in this context. The good example was e-on’s cheaper tariff campaign. Building a groundswell of internal excitement, and even running an internal launch meant everyone could contribute to a good customer experience. They found that meter readers were excited – not a group they’d considered as obvious in providing customer experience. But they were a group that has a lot of face-to-face contact with customers, and often were asked questions they may not have been briefed to answer. Being able to communicate a simple new message made it easier for them, and also let them become a sales and marketing asset to the organization. 7 – Goodbye Internet, Hello Outernet: the rise and rise of augmented reality, Matt Mills I wasn’t going to write this up, because it was essentially a sales demo for Aurasma. But the technology does merit some discussion. Basically, it replaces QR codes with visual recognition, and provides a simple-looking back end for attaching content. It’s quite sexy. But here’s my beef with it: QR codes had a clear visual language – when you saw one you knew what it was and what to do with it. They were clunky, but they had the “getting started” problem solved out of the box once you knew what you were looking at. However, they fail because QR code reading isn’t native to the platform. You needed an app, which meant you needed to know to download one. Consequentially, you can’t use QR codes with and ubiquity, or depend on them. This means marketers, content providers, etc, never pushed them, and they remained and awkward oddity, a minority sport. Aurasma half solves problem two, and re-introduces problem one, making it potentially half as useful as a QR code. It’s free, and you can apparently build it into your own apps. Add to that the likelihood of it becoming native to the platform if it takes off, and it may have legs. I guess we’ll see. 8 – We all need to code, Helen Mayor Great title – good point. If there was anybody in the room who didn’t at least know basic HTML, and if Helen’s presentation inspired them to learn, that’s fantastic. However, this was a half hour sales pitch for a basic coding training course. Beyond advocating coding skills it contained no useful content. Marketers may also like to consider some of these resources if they’re looking to learn code: Code Academy – free interactive tutorials Treehouse – learn web design, web dev, or app dev WebPlatform.org – tutorials and documentation for web tech  11 – Understanding our inner creativity, Margaret Boden This session was the most theoretical and probably least actionable of the day. It also held my attention utterly. Margaret spoke fluently, fascinatingly, without slides, on the subject of types of creativity and how they work. It was splendid. Yes, it raised a wry smile whenever she spoke of “the content of advertisements” and gave an example from 1970s TV ads, but even without the attempt to meet the conference’s theme this would have been thoroughly engaging. There are, Margaret suggested, three types of creativity: Combinatorial creativity The most common form, and consisting of synthesising ideas from existing and familiar concepts and tropes. Exploratory creativity Less common, this involves exploring the limits and quirks of a particular constraint or style. Transformational creativity This is uncommon, and arises from finding a way to do something that the existing rules would hold to be impossible. In essence, this involves breaking one of the constraints that exploratory creativity is composed from. Combinatorial creativity, she suggested, is particularly important for attaching favourable ideas to existing things. As such is it probably worth developing for marketing. Exploratory creativity may then come into play in something like developing and optimising an idea or campaign that now has momentum. Transformational creativity exists at the edges of this exploration. She suggested that products may often be transformational, but that marketing seemed unlikely to in her experience. This made me wonder about Listerine. Crucially, transformational creativity is characterised by there being some element of continuity with the strictures of previous thinking. Once it has happened, there may be  move from a revolutionary instance into an explored style. Again, from a marketing perspective, this seems to chime well with the thinking in Youngme Moon’s book: Different Talking about the birth of Modernism is visual art, Margaret pointed out that transformational creativity has historically risked a backlash, demanding what is essentially an education of the market. This is best accomplished by referring back to the continuities with the past in order to make the new familiar. Thoughts The afternoon is harder to sum up than the morning. It felt less concrete, and was troubled by a short run of poor presentations in the middle. Mainly, I found myself wrestling with the internal comms issue. It’s one of those things that seems astonishingly obvious in hindsight, but any campaign – particularly any large one – is doomed if the people involved can’t believe in it. We’ve run things here that haven’t gone so well, of course we have; who hasn’t? I’m not going to air any laundry, but people not being informed (much less aligned) feels like a common factor. It’s tough though. Managing and anticipating information needs across an organization of any size can’t be easy. Even the simple things like ensuring sales and support departments know what’s in a product release, and what messages go with it are easy to botch. The thing I like about framing this as a brand and campaign advocacy problem is that it makes it likely to get addressed. Better is always sexier than less-worse. Any technical communicator who’s ever felt crowded out by a content strategist or marketing copywriter  knows this – increasing revenue gets a seat at the table far more readily than reducing support costs, even if the financial impact is identical. So that’s it from AMC. The big thought-provokers were social buying behaviour and eliciting behaviour change, and the value of internal communications in ensuring successful campaigns and continuity of customer experience. I’ll be chewing over that for a while, and I’d definitely return next year.      

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  • Bringing people into an Asterisk conference call

    - by Harley
    I'm using Asterisk 1.4 and am trying to work out a way to bring people into a conference call. In the ideal scenario two people would be talking and one of them would push some keys, then a phone number and then the three of them would be in a conference. From there they should be able to bring in other people as well. This seems to be what the Asterisk n-way call HOWTO is trying to do, but it doesn't work quite properly for me. Here's what happens: 1. Internal person A calls person B 2. Person A presses *0, he is given a dial tone and person B is taken to a conference room 3. Person A calls person C and they can talk, and then person A presses **. 4. Person C is brought to the conference room, but person A is disconnected. In the last step, A should be taken to the conference room as well. Here's the relevant logs, where 230 is person A, 231 is person B, 207 is person C, and 282 is the conference room.

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