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  • SEO Marketing Strategies - Top Strategies to Drive Insane Traffic to Your Website

    SEO Marketing strategies are used to optimise online marketing campaigns and websites. Everything you do online should be optimised for the search engines, whether it is just your website or PPC campaigns, banner ads, articles, video's blogs etc...... Optimising your marketing efforts will drive insane traffic to your website, boosting your sales and profits. Let's take a closer look here.

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  • Need Suggestions on Backup Strategies and Alternatives?

    - by Leejo
    I'm not sure where else to post this question since it is not exactly Code or Development related...but I know Stackoverflow is a very responsive to questions... Currently, I use Mozy Home to perform an online backup of my laptop. So far, this works well, since I only use one laptop that needs to be backed up. But, soon this may change and I want to explore other alternatives than having to perform an online backup on all machines. Ideally, I want to set up a Network Computer (Laptop/Desktop) with enough storage to hold the backups for all other machines that I would have. Each machine should be responsible for performing their backup (to the Network Computer). This would require some capability like Mozy's incremental backup strategy, but instead of online backup, I would prefer it to be done locally to the Network Computer. Can you recommend a local backup software (backup to a network pc, incremental backup, good restore options)? I'm also looking for any ideas on a local backup strategy even if its different from what I've stated? What works and what doesn't work? Thanks in advance for your help!

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  • Show Notes: Bob Hensle on IT Strategies from Oracle

    - by Bob Rhubart
    The latest ArchBeat Podcast (RSS) features a conversation with Oracle Enterprise Architecture director Bob Hensle (LinkedIn). Bob talks about IT Strategies from Oracle, an extensive library of reference architectures, best practices, and other documents now available (it’s a freebie!) to registered Oracle Technology Network members. Listen to Part 1 Bob offers some background on the IT Strategies from Oracle project and an overview of the included documents. Listen to Part 2 (Feb 16) A discussion of how SOA and other issues are reflected in the IT Strategies documents. Share your feedback on any of the documents in the IT Strategies from Oracle Library: [email protected] For a nice complement to the IT Strategies from Oracle Library, check out Oracle Experiences in Enterprise Architecture, an ongoing series of short essays from members of the Oracle Enterprise Architecture team based on their field experience. In the Pipeline ArchBeat programs in the works include an interview with Dr. Frank Munz, the author of Middleware and Cloud Computing, excerpts from another architect virtual meet-up, and a conversation with Oracle ACE Director Debra Lilley about her insight into Fusion Applications. . Stayed tuned: RSS Technorati Tags: oracle,oracle technology network,software architecture,enterprise architecture,reference architecture del.icio.us Tags: oracle,oracle technology network,software architecture,enterprise architecture,reference architecture

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  • Oracle Certification Exam Strategies

    - by Paul Sorensen
    We ran across an article from the Transcender team that provides some great tips and strategies for taking Oracle Certification exams from the Trancender team. Transcender - along with Self Test Software, are official providers of Oracle Certification practice tests, and have many options available to help you prepare for your actual exam. Their recent article "Oracle Exam Strategies" has a number of good tips for which anyone preparing to take an exam should find useful. Thanks,QUICK LINKS:Oracle Certification Web SiteOracle Certification: Steps To Become CertifiedOracle Certification: Preparation Strategies

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  • Webcast: ODI and Successful Strategies for Optimizing Your Data Warehouse

    - by antonio romero
    A new public webcast for ODI: “Successful Strategies for Optimizing Your Data Warehouse”  is scheduled for March 3th at 10am PT/1pm ET. In this webcast, Mala Narasimharajan, from the product marketing team and Denis Gray from the product management team, will be presenting ODI’s strong value proposition for data warehousing solutions. You can find the registration link below. Live webcast: Successful Strategies for Optimizing Your Data Warehouse March 3, 2011 1pm ET/10pm PT Registration link: http://www.oracle.com/us/dm/66153-wwmk10035379mpp011-se-309154.html

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  • SEO Strategies and Common SEO Questions

    In order to grow in the online web market & utilize effective SEO strategies, you as a website owner need to have answer to these common SEO questions. You would be able to decide which search engine optimization and link building tactics would work for your website when you are aware of all the strategies that are involved in SEO.

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  • Testing the Effectiveness of Your Web Marketing Strategies

    Web marketing is a great option to choose when seeking to establish an online customer base for your product. Yet there is more than just advertising, marketing and generating SEO content for your site as all these strategies could fail to generate sales for your product. Given that e-commerce is a dynamic, ever changing business platform, it is important that an online business owner keeps testing the effectiveness of their online marketing strategies.

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  • Essential SEO Strategies

    Search engine optimization is a marketing technique to enhance the strategies and tactics used to improve a websites ranking in the search engines. There are strategies you can do in order to increase your sites ranking. If done effectively there should be an apparent increase in your sites placement on search engines.

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  • SEO Strategies For Your Website

    Strategy is very important for a company in achieving every goal they planned. SEO has its own strategies as well that help a company to get the planned goal. There are trainings available to learn those strategies with simple, easy and low cost budget.

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  • Inheritance Mapping Strategies with Entity Framework Code First CTP5 Part 1: Table per Hierarchy (TPH)

    - by mortezam
    A simple strategy for mapping classes to database tables might be “one table for every entity persistent class.” This approach sounds simple enough and, indeed, works well until we encounter inheritance. Inheritance is such a visible structural mismatch between the object-oriented and relational worlds because object-oriented systems model both “is a” and “has a” relationships. SQL-based models provide only "has a" relationships between entities; SQL database management systems don’t support type inheritance—and even when it’s available, it’s usually proprietary or incomplete. There are three different approaches to representing an inheritance hierarchy: Table per Hierarchy (TPH): Enable polymorphism by denormalizing the SQL schema, and utilize a type discriminator column that holds type information. Table per Type (TPT): Represent "is a" (inheritance) relationships as "has a" (foreign key) relationships. Table per Concrete class (TPC): Discard polymorphism and inheritance relationships completely from the SQL schema.I will explain each of these strategies in a series of posts and this one is dedicated to TPH. In this series we'll deeply dig into each of these strategies and will learn about "why" to choose them as well as "how" to implement them. Hopefully it will give you a better idea about which strategy to choose in a particular scenario. Inheritance Mapping with Entity Framework Code FirstAll of the inheritance mapping strategies that we discuss in this series will be implemented by EF Code First CTP5. The CTP5 build of the new EF Code First library has been released by ADO.NET team earlier this month. EF Code-First enables a pretty powerful code-centric development workflow for working with data. I’m a big fan of the EF Code First approach, and I’m pretty excited about a lot of productivity and power that it brings. When it comes to inheritance mapping, not only Code First fully supports all the strategies but also gives you ultimate flexibility to work with domain models that involves inheritance. The fluent API for inheritance mapping in CTP5 has been improved a lot and now it's more intuitive and concise in compare to CTP4. A Note For Those Who Follow Other Entity Framework ApproachesIf you are following EF's "Database First" or "Model First" approaches, I still recommend to read this series since although the implementation is Code First specific but the explanations around each of the strategies is perfectly applied to all approaches be it Code First or others. A Note For Those Who are New to Entity Framework and Code-FirstIf you choose to learn EF you've chosen well. If you choose to learn EF with Code First you've done even better. To get started, you can find a great walkthrough by Scott Guthrie here and another one by ADO.NET team here. In this post, I assume you already setup your machine to do Code First development and also that you are familiar with Code First fundamentals and basic concepts. You might also want to check out my other posts on EF Code First like Complex Types and Shared Primary Key Associations. A Top Down Development ScenarioThese posts take a top-down approach; it assumes that you’re starting with a domain model and trying to derive a new SQL schema. Therefore, we start with an existing domain model, implement it in C# and then let Code First create the database schema for us. However, the mapping strategies described are just as relevant if you’re working bottom up, starting with existing database tables. I’ll show some tricks along the way that help you dealing with nonperfect table layouts. Let’s start with the mapping of entity inheritance. -- The Domain ModelIn our domain model, we have a BillingDetail base class which is abstract (note the italic font on the UML class diagram below). We do allow various billing types and represent them as subclasses of BillingDetail class. As for now, we support CreditCard and BankAccount: Implement the Object Model with Code First As always, we start with the POCO classes. Note that in our DbContext, I only define one DbSet for the base class which is BillingDetail. Code First will find the other classes in the hierarchy based on Reachability Convention. public abstract class BillingDetail  {     public int BillingDetailId { get; set; }     public string Owner { get; set; }             public string Number { get; set; } } public class BankAccount : BillingDetail {     public string BankName { get; set; }     public string Swift { get; set; } } public class CreditCard : BillingDetail {     public int CardType { get; set; }                     public string ExpiryMonth { get; set; }     public string ExpiryYear { get; set; } } public class InheritanceMappingContext : DbContext {     public DbSet<BillingDetail> BillingDetails { get; set; } } This object model is all that is needed to enable inheritance with Code First. If you put this in your application you would be able to immediately start working with the database and do CRUD operations. Before going into details about how EF Code First maps this object model to the database, we need to learn about one of the core concepts of inheritance mapping: polymorphic and non-polymorphic queries. Polymorphic Queries LINQ to Entities and EntitySQL, as object-oriented query languages, both support polymorphic queries—that is, queries for instances of a class and all instances of its subclasses, respectively. For example, consider the following query: IQueryable<BillingDetail> linqQuery = from b in context.BillingDetails select b; List<BillingDetail> billingDetails = linqQuery.ToList(); Or the same query in EntitySQL: string eSqlQuery = @"SELECT VAlUE b FROM BillingDetails AS b"; ObjectQuery<BillingDetail> objectQuery = ((IObjectContextAdapter)context).ObjectContext                                                                          .CreateQuery<BillingDetail>(eSqlQuery); List<BillingDetail> billingDetails = objectQuery.ToList(); linqQuery and eSqlQuery are both polymorphic and return a list of objects of the type BillingDetail, which is an abstract class but the actual concrete objects in the list are of the subtypes of BillingDetail: CreditCard and BankAccount. Non-polymorphic QueriesAll LINQ to Entities and EntitySQL queries are polymorphic which return not only instances of the specific entity class to which it refers, but all subclasses of that class as well. On the other hand, Non-polymorphic queries are queries whose polymorphism is restricted and only returns instances of a particular subclass. In LINQ to Entities, this can be specified by using OfType<T>() Method. For example, the following query returns only instances of BankAccount: IQueryable<BankAccount> query = from b in context.BillingDetails.OfType<BankAccount>() select b; EntitySQL has OFTYPE operator that does the same thing: string eSqlQuery = @"SELECT VAlUE b FROM OFTYPE(BillingDetails, Model.BankAccount) AS b"; In fact, the above query with OFTYPE operator is a short form of the following query expression that uses TREAT and IS OF operators: string eSqlQuery = @"SELECT VAlUE TREAT(b as Model.BankAccount)                       FROM BillingDetails AS b                       WHERE b IS OF(Model.BankAccount)"; (Note that in the above query, Model.BankAccount is the fully qualified name for BankAccount class. You need to change "Model" with your own namespace name.) Table per Class Hierarchy (TPH)An entire class hierarchy can be mapped to a single table. This table includes columns for all properties of all classes in the hierarchy. The concrete subclass represented by a particular row is identified by the value of a type discriminator column. You don’t have to do anything special in Code First to enable TPH. It's the default inheritance mapping strategy: This mapping strategy is a winner in terms of both performance and simplicity. It’s the best-performing way to represent polymorphism—both polymorphic and nonpolymorphic queries perform well—and it’s even easy to implement by hand. Ad-hoc reporting is possible without complex joins or unions. Schema evolution is straightforward. Discriminator Column As you can see in the DB schema above, Code First has to add a special column to distinguish between persistent classes: the discriminator. This isn’t a property of the persistent class in our object model; it’s used internally by EF Code First. By default, the column name is "Discriminator", and its type is string. The values defaults to the persistent class names —in this case, “BankAccount” or “CreditCard”. EF Code First automatically sets and retrieves the discriminator values. TPH Requires Properties in SubClasses to be Nullable in the Database TPH has one major problem: Columns for properties declared by subclasses will be nullable in the database. For example, Code First created an (INT, NULL) column to map CardType property in CreditCard class. However, in a typical mapping scenario, Code First always creates an (INT, NOT NULL) column in the database for an int property in persistent class. But in this case, since BankAccount instance won’t have a CardType property, the CardType field must be NULL for that row so Code First creates an (INT, NULL) instead. If your subclasses each define several non-nullable properties, the loss of NOT NULL constraints may be a serious problem from the point of view of data integrity. TPH Violates the Third Normal FormAnother important issue is normalization. We’ve created functional dependencies between nonkey columns, violating the third normal form. Basically, the value of Discriminator column determines the corresponding values of the columns that belong to the subclasses (e.g. BankName) but Discriminator is not part of the primary key for the table. As always, denormalization for performance can be misleading, because it sacrifices long-term stability, maintainability, and the integrity of data for immediate gains that may be also achieved by proper optimization of the SQL execution plans (in other words, ask your DBA). Generated SQL QueryLet's take a look at the SQL statements that EF Code First sends to the database when we write queries in LINQ to Entities or EntitySQL. For example, the polymorphic query for BillingDetails that you saw, generates the following SQL statement: SELECT  [Extent1].[Discriminator] AS [Discriminator],  [Extent1].[BillingDetailId] AS [BillingDetailId],  [Extent1].[Owner] AS [Owner],  [Extent1].[Number] AS [Number],  [Extent1].[BankName] AS [BankName],  [Extent1].[Swift] AS [Swift],  [Extent1].[CardType] AS [CardType],  [Extent1].[ExpiryMonth] AS [ExpiryMonth],  [Extent1].[ExpiryYear] AS [ExpiryYear] FROM [dbo].[BillingDetails] AS [Extent1] WHERE [Extent1].[Discriminator] IN ('BankAccount','CreditCard') Or the non-polymorphic query for the BankAccount subclass generates this SQL statement: SELECT  [Extent1].[BillingDetailId] AS [BillingDetailId],  [Extent1].[Owner] AS [Owner],  [Extent1].[Number] AS [Number],  [Extent1].[BankName] AS [BankName],  [Extent1].[Swift] AS [Swift] FROM [dbo].[BillingDetails] AS [Extent1] WHERE [Extent1].[Discriminator] = 'BankAccount' Note how Code First adds a restriction on the discriminator column and also how it only selects those columns that belong to BankAccount entity. Change Discriminator Column Data Type and Values With Fluent API Sometimes, especially in legacy schemas, you need to override the conventions for the discriminator column so that Code First can work with the schema. The following fluent API code will change the discriminator column name to "BillingDetailType" and the values to "BA" and "CC" for BankAccount and CreditCard respectively: protected override void OnModelCreating(System.Data.Entity.ModelConfiguration.ModelBuilder modelBuilder) {     modelBuilder.Entity<BillingDetail>()                 .Map<BankAccount>(m => m.Requires("BillingDetailType").HasValue("BA"))                 .Map<CreditCard>(m => m.Requires("BillingDetailType").HasValue("CC")); } Also, changing the data type of discriminator column is interesting. In the above code, we passed strings to HasValue method but this method has been defined to accepts a type of object: public void HasValue(object value); Therefore, if for example we pass a value of type int to it then Code First not only use our desired values (i.e. 1 & 2) in the discriminator column but also changes the column type to be (INT, NOT NULL): modelBuilder.Entity<BillingDetail>()             .Map<BankAccount>(m => m.Requires("BillingDetailType").HasValue(1))             .Map<CreditCard>(m => m.Requires("BillingDetailType").HasValue(2)); SummaryIn this post we learned about Table per Hierarchy as the default mapping strategy in Code First. The disadvantages of the TPH strategy may be too serious for your design—after all, denormalized schemas can become a major burden in the long run. Your DBA may not like it at all. In the next post, we will learn about Table per Type (TPT) strategy that doesn’t expose you to this problem. References ADO.NET team blog Java Persistence with Hibernate book a { text-decoration: none; } a:visited { color: Blue; } .title { padding-bottom: 5px; font-family: Segoe UI; font-size: 11pt; font-weight: bold; padding-top: 15px; } .code, .typeName { font-family: consolas; } .typeName { color: #2b91af; } .padTop5 { padding-top: 5px; } .padTop10 { padding-top: 10px; } p.MsoNormal { margin-top: 0in; margin-right: 0in; margin-bottom: 10.0pt; margin-left: 0in; line-height: 115%; font-size: 11.0pt; font-family: "Calibri" , "sans-serif"; }

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  • Storage and BackUp Strategies

    - by Chandra Vennapoosa
    Many of us are familiar with backing up our data.  While it sounds pretty simple, the fact is that most of the computer users do not backup their data. Some of the excuses which they often make involve how long it takes, how slow it is, or how many DVDs or disks they need. However, once disaster strikes, the loss that you will suffer by not having your data backed up can be very severe. Topics Introduction What is an Online Back Up? Online Back Up Strategies Implementing Disaster Avoidance Implementation and Storage Security Issues to Consider Reader complete article : Storage and BackUp Strategies

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  • Caching strategies - LRU, MRU, Clock-Pro

    - by golgofa
    I am going to write a bachelor's science work on caching strategies and really, can't find any links to specifications or full descriptions of some of them. Only something like summaries from wikipedia. Please, help with some links on LRU, MRU caching and new-one - Clock Pro. Thanks a lot. All links are very useful for me. The purpose of work - is to compare different cache strategies to get more effiency. It based on WebApplication with ejb 2.0, so algorithm's will be implemented there, espesially in ejbLoad() and ejbFindByPrimarKey(). Also, one of aspects of this application - it will use not common scheme of tables in database - it based on metamodel. So, if you had any experience on this topic, i would be grateful to take some of your knowledge)

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  • 11/28 Thought Leaders Webinar: Marketing Strategies for Great Customer Experiences

    - by Charles Knapp
    With the growing use of mobile and social, it's tempting to bolt on these new channels to existing processes. However, that piecemeal approach may not lead to satisfying customer experiences or solid returns on investments. Furthermore, the volume of information businesses have access to is growing exponentially. Is this leading to better business insight and customer experiences? Join the Internet Marketing Association, The University of California at Irvine, and Oracle as we discuss marketing strategies that will help your customers have better experiences with your brand. You'll learn effective strategies for harnessing the power of "big data" to know more and understand your customers better, empowering customers and employees to make every interaction easy and rewarding, and adapting the customer experience to connect and engage effectively with each customer. Our speakers are Melissa Boxer, Vice President of Product Strategy, Oracle Cloud and CX Applications, who is a conference keynote speaker on integrated social marketing and loyalty analytics, and Dean Abbott, CEO of Abbott Analytics, who is a thought leader in commercial predictive analytics. This learning opportunity takes place on Wednesday, November 28, 11 am to 12 pm Pacific. Register today to learn from these thought leaders.

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  • APress Deal of the Day - 30/Nov/2011 - Moving to VB .NET Strategies, Concepts, and Code

    - by TATWORTH
    Today's $10 Deal of the day from APress at  is Dan Appleman's "Moving to VB .NET Strategies, Concepts, and Code"."Visual Basic guru Dan Appleman exposes the reality behind the VB .NET hype, and shows you how to evaluate this technology in the context of your specific problems."Considering the vast amount of VB6 still in use, this book from 2001 will be of immense help to all tasked with converting Vb6 to VB.NET or C#.

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  • @CodeStock 2012 Review: Jay Harris ( @jayharris ) - XCopy is Dead: .Net Deployment Strategies that Work

    XCopy is Dead: .Net Deployment Strategies that WorkSpeaker: Jay HarrisTwitter: @jayharrisBlog: www.cptloadtest.com This talk focused on new technologies built in to deployment packaging through Visual Studios 2010.  Jay showed various methodologies in deploying web sites, and focused on features specifically for Visual Studios 2010. He covered transforming config files based on environmental constraints, the creation of deployment packages, and deploying packages via command line or importing into IIS 7.

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  • Membership Website - 6 Success Strategies to Implement

    Here are some strategies that have helped me create a highly profitable membership website and can help you do the same. Make your membership website a continuity program. Not all membership websites are continuity programs, some have a course format and have a distinct beginning and ending.

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  • Simple Web Marketing, Search Engine Optimization Strategies For an Online Small Business

    There are a number of simple web marketing, search engine optimization strategies you should keep in mind when you are dealing with an online small business. Regardless of whether you are an offline small business entrepreneur with a company website or, exclusively, an online small-business entrepreneur, these are the simple web marketing, search engine optimization guidelines you ought to keep in mind.

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  • @CodeStock 2012 Review: Jay Harris ( @jayharris ) - XCopy is Dead: .Net Deployment Strategies that Work

    XCopy is Dead: .Net Deployment Strategies that WorkSpeaker: Jay HarrisTwitter: @jayharrisBlog: www.cptloadtest.com This talk focused on new technologies built in to deployment packaging through Visual Studios 2010.  Jay showed various methodologies in deploying web sites, and focused on features specifically for Visual Studios 2010. He covered transforming config files based on environmental constraints, the creation of deployment packages, and deploying packages via command line or importing into IIS 7.

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