google analytics statistics

Posted by colmcq on Pro Webmasters See other posts from Pro Webmasters or by colmcq
Published on 2012-06-20T09:05:02Z Indexed on 2012/06/20 21:26 UTC
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research

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data

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google

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analytics

I am compiling a report for a client using google analytics. I have observed that the client has unusually good page view times (>5 mins) and excellent bounce rates (<25%).

I need to reference research data that validates my assertion that these figures are excellent compared to an industry standard (the industry is ecommerce and gaming).

Can you direct me to any published research data that specifies normal bounce rates and page view times for this industry?

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