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  • Effectiveness and Efficiency

    - by Daniel Moth
    In the professional environment, i.e. at work, I am always seeking personal growth and to be challenged. The result is that my assignments, my work list, my tasks, my goals, my commitments, my [insert whatever word resonates with you] keep growing (in scope and desired impact). Which in turn means I have to keep finding new ways to deliver more value, while not falling into the trap of working more hours. To do that I continuously evaluate both my effectiveness and my efficiency. EFFECTIVENESS The first thing I check is my effectiveness: Am I doing the right things? Am I focusing too much on unimportant things? Am I spending more time doing stuff that is important to my team/org/division/business/company, or am I spending it on stuff that is important to me and that I enjoy doing? Am I valuing activities that maybe I have outgrown and should be delegated to others who are at a stage I have surpassed (in Microsoft speak: is the work I am doing level appropriate or am I still operating at the previous level)? Notice how the answers to those questions change over time and due to certain events, so I have to remind myself to revisit them frequently. Events that force me to re-examine them are: change of role, change of team/org/etc, change of direction of team/org/etc, re-org, new hires on the team that take on some of the work I did, personal promotion, change of manager... and if none of those events has occurred since the last annual review, I ask myself those at each annual review anyway. If you think you are not being effective at work, make a list of the stuff that you do and start tracking where your time goes. In parallel, have a discussion with your manager about where they think your time should go. Ultimately your time is finite and hence it is your most precious investment, don't waste it. If your management doesn't value as highly what you spend your time on, then either convince your management, or stop spending your time on it, or find different management: Lead, Follow, or get out of the way! That's my view on effectiveness. You have to fix that before moving to being efficient, or you may end up being very efficient at stuff that nobody wants you to be doing in the first place. For example, you may be spending your time writing blog posts and becoming better and faster at it all the time. If your manager thinks that is not even part of your job description, you are wasting your time to satisfy your inner desires. Nobody can help you with your effectiveness other than your management chain and your management peers - they are the judges of it. EFFICIENCY The second thing I check is my efficiency: Am I doing things right? For me, doing things right means that I deliver the same quality of work faster [than what I used to, and than my peers, and than expected of me]. The result is that I can achieve more [than what I used to, and than my peers, and than expected of me]. Notice how the efficiency goal is a more portable one. If, by whatever criteria, you think you are the best at [insert your own skill here], this can change at two events: because you have new colleagues (who are potentially better than your older ones), and it can change with a change of manager (who has potentially higher expectations). That's about it. Once you are efficient at something, you carry that with you... All you need to really be doing here is, when taking on new kinds of work that you haven't done before, try a few approaches and devise a system so that you can become efficient at this new activity too... Just keep "collecting" stuff that you are efficient at. If you think you are not being efficient at something, break it down: What are the steps you take to complete that task? How long do you spend on each step? Talk to others about what steps they take, to see if you can optimize some steps away or trade them for better steps, or just learn how to complete a step faster. Have a system for every task you take so that you can have repeatable success. That's my view on efficiency. You have to fix it so that you can free up time to do more. When you plan a route from A to B - all else being equal - you try to get there as fast as possible so why would you not want to do that with your everyday work? For example, imagine you are inefficient at processing email: You spend more time than necessary dealing with email, and you still end up with dropped email threads and with slower response times than others. How can you improve? Talk to someone that you think is good at this, understand their system (e.g. here is my email processing system) and come up with one that works for you. Parting Thoughts Are you considered, by your colleagues and manager, an effective and efficient person at your workplace? If you are, what would you change if you were asked by your management to do the job of two people? Seriously, think about that! Your immediate reaction may be "that is not possible", but it actually is. You just have to re-assess what things that were previously important will now stop being important, by discussing them with your management and reaching agreement on relative priorities. For example, stuff that was previously on your plate may now have to be delegated or dropped. Where you thought you were efficient, maybe now you have to find an even faster path to completion, perhaps keeping in mind that Perfect is the Enemy of “Good Enough”. My personal experience (from both observing others and from my own reflection) is that when folks are struggling to keep up at work it is because of two reasons: They are investing energy in stuff that they enjoy doing which the business regards as having a lower priority than a lot of other things on their plate. They are completing tasks to a level of higher quality than what is required (due to personal pride) missing the big picture which almost always mandates completing three tasks at good enough quality than knocking only one of them out of the park while the other two come in late or not at all. There is a lot of content on the web, so I strongly encourage you to use your favorite search engine to read other views on effectiveness and efficiency (Bing, Google). Comments about this post by Daniel Moth welcome at the original blog.

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  • Global Webcast: Increase Pharmaceutical Sales Effectiveness

    - by charles.knapp
    See a next-generation approach to Pharmaceutical sales challenges! • Increase the quality of sales interactions with enhanced call planning and eDetailing • Improve sample management with electronic signature storage and inventory tracking on the go • Increase marketing effectiveness with closed loop marketing and personalized content delivery Watch as senior vice president of CRM, Anthony Lye, and director of life sciences product strategy, Piers Evans, provide the first public look at Oracle's new Pharmaceutical Sales On The Go solution, powered by Oracle CRM On Demand Release 17 -- Life Sciences Edition. Register now for this informative GLOBAL webcast on March 31, 9 AM PDT/4 PM GMT.

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  • Testing the Effectiveness of Your Web Marketing Strategies

    Web marketing is a great option to choose when seeking to establish an online customer base for your product. Yet there is more than just advertising, marketing and generating SEO content for your site as all these strategies could fail to generate sales for your product. Given that e-commerce is a dynamic, ever changing business platform, it is important that an online business owner keeps testing the effectiveness of their online marketing strategies.

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  • Improving Workforce Effectiveness with the NEW Oracle User Productivity Kit 3.6.1

    In the face of significant business challenges such as emerging skills shortages, employee productivity, and the need for product and process innovation, companies are looking for ways to improve workforce effectiveness. By providing solutions for employees to better understand system and business processes, as well as their role within the company, organizations can improve employee productivity and address and aging workforce. Learn how organizations can master this challenge with Oracle User Productivity Kit.

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  • Compare domain names effectiveness

    - by Jubbat
    I have a business, it's not purely online, but its presence is mainly online. I have purchased different domain names which I liked. Is there any service that allows you to compare their effectiveness attracting customers? I want to choose the one that will be more successful in making the customer click on my ads or my website as a search result or simply evokes a better service or sounds more nicely. How can I go about this in a scientific manner, with no assumptions, without spending lots of money and time?

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  • HP Improves Visibility, Alignment, and Marketing Effectiveness with Siebel MRM

    - by ruth.donohue
    How does an $80 billion technology company gain complete visibility to marketing spend? Hewlett Packard uses Siebel Marketing Resource Management to ensure marketing dollars are invested wisely and gain transparency and accountability across its marketing function. With Siebel MRM, HP is able to manage over 50,000 campaigns in over 60 countries and leverage marketing best practices around the world. Find out more in this video with Deborah Nelson, SVP of Marketing and Alliances at HP.

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  • Testing loses its effectiveness if all programmers don't use them

    - by Jeff O
    Let's assume you are convinced that the extra time spent unit testing has merit and improves production. Does that still hold up when everyone working on the same code doesn't use them? This question makes me wonder if fixing tests that everyone doesn't use is a waste of time. If you correct a test so the new code will pass, you're assuming the new code is correct. The person updating the test better have a firm understanding of the reasoning behind the code change and decide if the test or the new code needs to be fixed. This much inconsistency in a team when it comes to testing is probably an indication of other problems as well. There is a certain amount of risk involved that someone else on the team will alter code that is covered by testing. Is this the point where testing becomes counter-productive?

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  • Capitalizing on Knowledge and Improving Workforce Effectiveness with the NEW Oracle User Productivit

    There is no one-size fits all way to effectively tap a firm's intellectual capital. Companies must focus on how knowledge on the core processes and activities that enable it to compete is captured, used, and disseminated to build critical capabilities they need in order to succeed. Learn how organizations can master this challenge with Oracle User Productivity Kit and also hear what's new in Oracle UPK 3.6.1 and Oracle UPK Professional 6.3.

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  • Use a Good on Page SEO Plan to Maximize Your Website's Effectiveness

    If you have a small business, or a business of any kind, you need to have a good on page SEO strategy so your page will be optimized for the web and draw in the visitors you want and need to make your business a success.  When you begin developing an SEO plan there are some factors you definitely want to consider in order to get the most out of that plan.

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  • C# GroupJoin effectiveness

    - by bsnote
    without using GroupJoin: var playersDictionary = players.ToDictionary(player => player.Id, element => new PlayerDto { Rounds = new List<RoundDto>() }); foreach (var round in rounds) { PlayerDto playerDto; playersDictionary.TryGetValue(round.PlayerId, out playerDto); if (playerDto != null) { playerDto.Rounds.Add(new RoundDto { }); } } var playerDtoItems = playersDictionary.Values; using GroupJoin: var playerDtoItems = from player in players join round in rounds on player.Id equals round.PlayerId into playerRounds select new PlayerDto { Rounds = playerRounds.Select(playerRound => new RoundDto {}) }; Which of these two pieces is more efficient?

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  • Is java HashMap.clear() and remove() memory effective?

    - by Shaman
    Consider the follwing HashMap.clear() code: /** * Removes all of the mappings from this map. * The map will be empty after this call returns. */ public void clear() { modCount++; Entry[] tab = table; for (int i = 0; i < tab.length; i++) tab[i] = null; size = 0; } It seems, that the internal array (table) of Entrys is never shrinked. So, when I add 10000 elements to a map, and after that call map.clear(), it will keep 10000 nulls in it's internal array. So, my question is, how does JVM handle this array of nothing, and thus, is HashMap memory effective?

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  • Effective Android Programming Techniques

    - by kunjaan
    Please Help me compile a list of Effective Android Programming techniques Don't forget to free resources after use. Lot of resources like Cursors are overlooked. Free them too. Don't Use magic Numbers. values[0] is meaningless. The framework provides very useful accessors like values[SensorManager.DATA_X] "Make use of onPause()/onResume to save or close what does not need to be opened the whole time." protected void onResume() { mSensorManager.registerListener(...); } protected void onStop() { mSensorManager.unregisterListener(...); super.onStop(); } Make your Android UI Fast and Efficient from the Google I/O has a lot of useful UI Performance tips.

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  • How do you measure the effectiveness of your hiring & interview process?

    - by Yevgeniy Brikman
    Although I've seen many discussions on how to do an interview and develop your brand, I haven't seen many discussions on how to determine if your hiring & interview process is actually working well. I think this question has two parts: How do you know your hiring process is getting the right candidates to apply and go through the interview process? Of the people that you end up interviewing, how can you tell that the ones you choose to hire are better (on average) than those that you rejected? I suppose the "extreme" cases - when you end up with a superstar or a total dud - are pretty obvious, but what about the rest?

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  • Why My Hi-Tech Chemical Compound Lost Its Full Effectiveness?

    - by Boris_yo
    I have bought this thing a month ago: It is so far best dust cleaner that i have ever used and all was well until i left it out of its package for half day. Then it became sturdy and could be torn apart, less sticky and flexible which i video'ed here. Can this item be restored back to fully functioning state as it was before? Maybe it just became dry and i should put it in a place with moisture? Since all was in Chinese, i also do not know the storage conditions that must be met.

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  • Can defect containment metrics be readily applied at an organizational level when there is only a consistant organizational process framework?

    - by Thomas Owens
    Defect containment metrics, such as total defect containment effectiveness (TDCE) and phase containment effectiveness (PCE), can be used to give a good indicator of the quality of the process. TDCE captures the defects that are captured at some point between requirements and the release of a product into the field, indicating the overall effectiveness of the entire process to find and remove defects. PCE provides more detail at each phase of the software development life cycle and how the defect detection and removal techniques are working. Applying these metrics makes sense at a level where you have a well-defined process and methodology for product development, often a project. However, some organizations provide a process framework that is tailored at the project level. This process framework would include the necessary guidance for meeting certifications (ISO9001, CMMI), practices for incorporating known good techniques (agile methods, Lean, Six Sigma), and requirements for legal or regulatory reasons. However, the specific details of how to gather requirements, design the system, produce the software, conduct test, and release are left to the product development teams. Is there any effective way to apply defect containment metrics at an organizational level when only a process framework exists at the organizational level? If not, what might be some ideas for metrics that can be distilled from each project (each using a tailored process that fits into the organizational process framework) that captures defect containment metrics to discuss the ability of the process to find and remove defects? The end goal of such a metric would be to consolidate the defect containment practices of a large number of ongoing projects and report to management. The target audience would be people in roles such as the chief software engineer and the chief engineer (of all engineering disciplines) for the organization. Although project specific data would be available, the idea is to produce something that quantifies the general effectiveness of all tailored processes across all ongoing projects. I would suspect that this data would also be presented as part of CMMI, ISO, or similar audits to demonstrate process quality.

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  • In Social Relationship Management, the Spirit is Willing, but Execution is Weak

    - by Mike Stiles
    In our final talk in this series with Aberdeen’s Trip Kucera, we wanted to find out if enterprise organizations are actually doing anything about what they’re learning around the importance of communicating via social and using social listening for a deeper understanding of customers and prospects. We found out that if your brand is lagging behind, you’re not alone. Spotlight: How was Aberdeen able to find out if companies are putting their money where their mouth is when it comes to implementing social across the enterprise? Trip: One way to think about the relative challenges a business has in a given area is to look at the gap between “say” and “do.” The first of those words reveals the brand’s priorities, while the second reveals their ability to execute on those priorities. In Aberdeen’s research, we capture this by asking firms to rank the value of a set of activities from one on the low end to five on the high end. We then ask them to rank their ability to execute those same activities, again on a one to five, not effective to highly effective scale. Spotlight: And once you get their self-assessments, what is it you’re looking for? Trip: There are two things we’re looking for in this analysis. The first is we want to be able to identify the widest gaps between perception of value and execution. This suggests impediments to adoption or simply a high level of challenge, be it technical or otherwise. It may also suggest areas where we can expect future investment and innovation. Spotlight: So the biggest potential pain points surface, places where they know something is critical but also know they aren’t doing much about it. What’s the second thing you look for? Trip: The second thing we want to do is look at specific areas in which high-performing companies, the Leaders, are out-executing the Followers. This points to the business impact of these activities since Leaders are defined by a set of business performance metrics. Put another way, we’re correlating adoption of specific business competencies with performance, looking for what high-performers do differently. Spotlight: Ah ha, that tells us what steps the winners are taking that are making them winners. So what did you find out? Trip: Generally speaking, we see something of a glass curtain when it comes to the social relationship management execution gap. There isn’t a single social media activity in which more than 50% of respondents indicated effectiveness, which would be a 4 or 5 on that 1-5 scale. This despite the fact that 70% of firms indicate that generating positive social media mentions is valuable or very valuable, a 4 or 5 on our 1-5 scale. Spotlight: Well at least they get points for being honest. The verdict they’re giving themselves is that they just aren’t cutting it in these highly critical social development areas. Trip: And the widest gap is around directly engaging with customers and/or prospects on social networks, which 69% of firms rated as valuable but only 34% of companies say they are executing well. Perhaps even more interesting is that these two are interdependent since you’re most likely to generate goodwill on social through happy, engaged customers. This data also suggests that social is largely being used as a broadcast channel rather than for one-to-one engagement. As we’ve discussed previously, social is an inherently personal media. Spotlight: And if they’re still using it as a broadcast channel, that shows they still fail to understand the root of social and see it as just another outlet for their ads and push-messaging. That’s depressing. Trip: A second way to evaluate this data is by using Aberdeen’s performance benchmarking. The story is both a bit different, but consistent in its own way. The first thing we notice is that Leaders are more effective in their execution of several key social relationship management capabilities, namely generating positive mentions and engaging with “influencers” and customers. Based on the fact that Aberdeen uses a broad set of performance metrics to rank the respondents as either “Leaders” (top 35% in weighted performance) or “Followers” (bottom 65% in weighted performance), from website conversion to annual revenue growth, we can then correlated high social effectiveness with company performance. We can also connect the specific social capabilities used by Leaders with effectiveness. We spoke about a few of those key capabilities last time and also discuss them in a new report: Social Powers Activate: Engineering Social Engagement to Win the Hidden Sales Cycle. Spotlight: What all that tells me is there are rewards for making the effort and getting it right. That’s how you become a Leader. Trip: But there’s another part of the story, which is that overall effectiveness, even among Leaders, is muted. There’s just one activity in which more than a majority of Leaders cite high effectiveness, effectiveness being the generation of positive buzz. While 80% of Leaders indicate “directly engaging with customers” through social media channels is valuable, the highest rated activity among Leaders, only 42% say they’re effective. This gap even among Leaders shows the challenges still involved in effective social relationship management. @mikestilesPhoto: stock.xchng

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  • 11/15 Webinar: How Top High Tech Companies Grow Channel Revenue and ROMI

    - by Charles Knapp
    See the results of recent Aberdeen research on best practices in sales and marketing effectiveness. Discover how top performing high tech companies manage and use enterprise customer data, measure marketing spend effectiveness, and support internal and channel sales throughout their customer lifecycle -- messaging to leads, selling to prospects, and serving customers. Our speakers will be: Peter Ostrow, Research Director - Sales Effectiveness, Aberdeen Group David Lasher, Global Business Services Partner, IBM Jonathan Oomrigar, Vice President, Global High Technology Business Unit, Oracle Reserve your place now! This global webinar is on Tuesday, November 15, 10-11 am PST / 1-2 pm EST / 6-7 GMT / 7-8 CET

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  • Automated Controls Monitoring for PeopleSoft

    When building GRC programs to meet regulatory requirements, monitoring program "effectiveness" cannot be overlooked. This includes monitoring the effectiveness of the business processes and applications that are critical to reliable financial reporting and overall compliance. Tune into this conversation with Michele Shannon, Senior Director, GRC Product Strategy to hear about Oracle's GRC solution for its PeopleSoft applications. You will learn how a comprehensive approach to continuously monitoring controls can help organizations honor their compliance obligations,develop a strong baseline of key controls,minimize risks and inefficiencies,and streamline internal and external audits.

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  • How Do Top Performing High Tech Companies Measure Online Marketing Success?

    - by Charles Knapp
    You might expect a focus on Net Promoter scores, open rates, and click metrics. The real answers from top performers may surprise you. I've been working for a few months with Aberdeen Group and colleagues from IBM and Oracle to survey high technology firms worldwide on best practices in marketing and channel sales effectiveness.  Now, we will share the results of our original customer research in a new white paper and webcast. Register today to learn how leading High Tech companies are increasing their Return on Marketing Investment (ROMI) and growing channel sales revenue. Discover how top performing high tech companies manage and use customer data, measure marketing spend effectiveness, and support internal and channel sales. Learn how best in class high tech companies use enterprise data throughout their customer lifecycle -- messaging to leads, selling to prospects, and serving customers. Our speakers will be: Peter Ostrow, Research Director - Sales Effectiveness, Aberdeen Group David Lasher, Global Business Services Partner, IBM Jonathan Oomrigar, Vice President, Global High Technology Business Unit, Oracle Reserve your place now! This global webinar is on Tuesday, November 15, 10-11 am PST / 1-2 pm EST / 6-7 GMT / 7-8 CET

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  • Statistics help on 3 choices

    - by DaveSav
    I'm working on an Android app where, at one point, the user is asked to input whether something helped. Their options are 'Yes', 'No' and 'Don't Know'; or they could choose to ignore it. This is for multiple 'somethings' over a date range. A summary view for a date range shows the percentage of 'Yes', 'No' and 'Don't Know' entered for each 'something'. I'm also showing the 'Overall Effectiveness' as the percentage of 'Yes' inputs, which I realise is incorrect. I am thinking of changing that to 'Yes' minus 'No', but that doesn't address the 'Don't Know' inputs. How would I handle the data so that 'Overall Effectiveness' represents all 3 data inputs? So, for a 'something' which has a 'Yes' of 25%, a 'No' of 25% and a 'Don't Know' of 50%, would that be an 'Overall Effectiveness' of 0% ? Or would the 'Don't Know' affect that figure at all? As an additional to that, what graph type, other that Pie, would best display all 3 data?

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  • How to structure well my adwords campaign?

    - by Romain Dorange
    I am starting an adwords campaigns and I will measure conversion rates using the Adwords conversion tracking pixel. Conversion might be account creation or a concrete sale. As it will be a test campaign to have some insights on CTR, CR, etc... on the future, I am likely to try several configurations. two differents ads with different landing URL and messages : one with a focus on the product / the other will contains a discount embedded in the URL 4 differents groups/thematics of keywords I guess I have to build 4 ads groups based on the keywords 2 ads with the different messages assign the two ads to each ads groups follow the campaign precisely in the ads tabs where I can see the effectiveness of each Ads per Ads Groups (for a total of 8 lines of reporting) Am I right ? Also, what are the KPI I can have from an adwords campaign tu measure global effectiveness? measure of ROI from concrete sales (tracking pixel with e-commerce tag on confirmation page) measure of ROI from leads acquisition (tracking pixel on account creation) measure of traffic increase with the campaign Thanks a lot.

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  • How to structure my AdWords campaign for testing and different groups of keywords?

    - by Romain Dorange
    I am starting an AdWords campaigns and I will measure conversion rates using the AdWords conversion tracking pixel. Conversion might be account creation or a concrete sale. As it will be a test campaign to have some insights on CTR, CR, etc... on the future, I am likely to try several configurations: Two different ads with different landing URL and messages: one with a focus on the product / the other will contains a discount embedded in the URL. 4 different groups or themes of keywords. I guess I have to build 4 ads groups based on the keywords 2 ads with the different messages assign the two ads to each ads groups follow the campaign precisely in the ads tabs where I can see the effectiveness of each Ads per Ads Groups (for a total of 8 lines of reporting) Also, what are the key performance indicators that I can have from an AdWords campaign to measure global effectiveness? measure of return on investment from concrete sales (tracking pixel with e-commerce tag on confirmation page) measure o return on investment from leads acquisition (tracking pixel on account creation) measure of traffic increase with the campaign

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