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• CRM@Oracle Series: CRM Analytics

  - by tony.berk

  What is the most important factor that leads to a successful CRM deployment? Is it the overall strategy, strong governance, defined processes or good data quality? Well, it's definitely a combination of all these, but the most important differentiator from our experience is Business Intelligence. Business Intelligence or Analytics is commonly mentioned as a key aspect to successful CRM and other enterprise deployments. The good news is that Oracle provides pre-built analytics dashboards, which provide real-time, actionable insight, and tools to build custom analyses. However, success with analytics, especially in a large enterprise, still requires a strong strategy, clean data for analysis, and performance. Today's CRM@Oracle slidecast covers Oracle's strategy, architecture and key success factors for deploying CRM Analytics internally at Oracle. CRM@Oracle: CRM Analytics Click here to learn more about Oracle CRM products and here to learn about Oracle Business Intelligence Applications. Have you read our other postings in the CRM@Oracle Series? If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, post a comment and we'll get it on our list.

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• CRM@Oracle Series: Complete Customer Intelligence

  - by tony.berk

  How do you to get sales folks to use a CRM system? Ah, the age-old question (well, at least the one that has been around for the past 10-15 years). Of course, some combination of "Carrot and Stick" always come up as possible answers. You hear talk about, "WIFM" or "What's in it For Me?" Oracle's internal implementation of Customer 360 consolidates all customer information in one place in Siebel CRM and enables the sales rep to present one-face to the customer. Additionally, Customer 360 provides customer intelligence and prospecting tools making it a darn nice "Carrot" for our sales teams to chew on. Check out today's slidecast for an overview. CRM@Oracle - Customer 360 Click here to learn more about Siebel CRM and other Oracle CRM products and here to learn about customers using Oracle CRM. Are you enjoying the CRM@Oracle Series? If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, let us know and we'll get it on our list.

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• CRM@Oracle Series: Sales Pipeline Visibility

  - by tony.berk

  Can you see it? Should you see it all? Who else should see it? Can their manager see it? What is it? Today's slidecast discusses the popular topic of sales pipeline visibility within a CRM application and how Oracle implemented visibility in our global implementation of Siebel CRM. This post is next in the CRM@Oracle Series, which discusses Oracle's internal use of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. Oracle's requirements include a variety of different organizations, roles and responsibilities. Oracle's Applications IT CRM Systems team, responsible for deploying Siebel CRM within Oracle, implemented a number of creative solutions to address the requirements, and they are shared in the slidecast. CRM@Oracle - Sales Pipeline Visibility Click here to learn more about Oracle CRM products and here to learn about other customers using Oracle CRM products. We want to hear from you! If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, let us know and we'll get it on our list. In the meantime, enjoy today's update on the CRM@Oracle series.

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• CRM@Oracle Series: Web Marketing Integration

  - by tony.berk

  Who is visiting your website? How did they get there? Was it from a search engine? Email campaign? Are they downloading whitepapers, datasheets, presentations, software? Are they interested in attending one of your marketing events? Are you capturing these leads or which marketing campaign generated the lead? There are a lot of questions related to traffic on a website, and the answers to those questions can be found in your CRM system. Visitors who download marketing collateral are potential leads, so it is important to capture who they are, how they got there, where they went on the website and what they are looking for. Today's CRM@Oracle slidecast discusses how Oracle uses Siebel CRM to plan and execute marketing campaigns on our website, www.oracle.com, and capture the key information about who is downloading content or interested in attending one of our marketing events. The responses are captured, qualified, and if appropriate, a lead is generated. It all happens in Siebel CRM. CRM@Oracle Series: Web Marketing Integration Click here to learn more about Oracle CRM products and here to learn about other customers using Oracle CRM. Are you enjoying the CRM@Oracle Series? If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, leave us a comment and we'll try to get it on our list.

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• CRM@Oracle Series: Forecasting

  - by tony.berk

  What do you trust more: the weather forecast or your sales forecast? I hope the answer is your sales forecast! Either way, would your sales forecast be more accurate if sales management had visibility into what the sales reps are forecasting and what has changed since the last forecast? What if management could adjust forecasts for accuracy based on analytic tools? Today's slidecast discusses sales forecasting and how Oracle implemented forecasting in our global implementation of Siebel CRM, including the steps involved to roll up the forecast. CRM@Oracle - Forecasting Click here to learn more about Oracle CRM products and here to learn about other customers using Oracle CRM. Are you enjoying the CRM@Oracle Series? If you have a particular CRM area or function which you'd like to hear how Oracle implemented it internally, let us know and we'll get it on our list.

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• CRM at Oracle Series: Email Marketing

  - by tony.berk

  Anyone doubt that companies are sending more and more emails out to their existing customers and prospects? Effective email marketing requires a scalable platform which integrates with your CRM system. The email marketing system should also have key capabilities to ensure your maximizing your investment such as handling email bounces and click thru, tracking open messages and adhering to customer opt out and other personalization options. As part of the "CRM at Oracle" series, we've discussed other marketing topics including web marketing integration, real-time decisions and marketing business intelligence. Today's "CRM at Oracle" slidecast discusses how Oracle replaced a number of legacy "bulk" email systems with Siebel Email Marketing and is taking advantage of key functionality and integration to other Siebel CRM components. CRM at Oracle: Email Marketing Click here to learn more about Siebel Email Marketing and other Siebel Marketing products. Are you enjoying the CRM at Oracle Series? We are working on more topics for this year, but if there is a particular CRM area or function which you'd like to hear how Oracle implemented it internally, leave us a comment and we'll try to get it on our list.

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• Oracle Launches Something Cool for CRM

  - by andrea.mulder

  By Esteban Kolsky, CRM Intelligence and Strategy, March 31 Remember CRM? That stuff we used to do before Social CRM? The stuff that most people still do and need to continue to improve? Oracle does. Today they announced three CRM things: Siebel OnDemand release 17 with some clever life sciences complements, additions to the Oracle eBusiness Suite, and the Social Services Suite for Governments (part of a Siebel 8.2 release). I used to cover CRM and Government in a past life and I know that Social Services delivery is very complicated. For additional insights, read here.

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• Understanding LINQ to SQL (11) Performance

  - by Dixin

  [LINQ via C# series] LINQ to SQL has a lot of great features like strong typing query compilation deferred execution declarative paradigm etc., which are very productive. Of course, these cannot be free, and one price is the performance. O/R mapping overhead Because LINQ to SQL is based on O/R mapping, one obvious overhead is, data changing usually requires data retrieving:private static void UpdateProductUnitPrice(int id, decimal unitPrice) { using (NorthwindDataContext database = new NorthwindDataContext()) { Product product = database.Products.Single(item => item.ProductID == id); // SELECT... product.UnitPrice = unitPrice; // UPDATE... database.SubmitChanges(); } } Before updating an entity, that entity has to be retrieved by an extra SELECT query. This is slower than direct data update via ADO.NET:private static void UpdateProductUnitPrice(int id, decimal unitPrice) { using (SqlConnection connection = new SqlConnection( "Data Source=localhost;Initial Catalog=Northwind;Integrated Security=True")) using (SqlCommand command = new SqlCommand( @"UPDATE [dbo].[Products] SET [UnitPrice] = @UnitPrice WHERE [ProductID] = @ProductID", connection)) { command.Parameters.Add("@ProductID", SqlDbType.Int).Value = id; command.Parameters.Add("@UnitPrice", SqlDbType.Money).Value = unitPrice; connection.Open(); command.Transaction = connection.BeginTransaction(); command.ExecuteNonQuery(); // UPDATE... command.Transaction.Commit(); } } The above imperative code specifies the “how to do” details with better performance. For the same reason, some articles from Internet insist that, when updating data via LINQ to SQL, the above declarative code should be replaced by:private static void UpdateProductUnitPrice(int id, decimal unitPrice) { using (NorthwindDataContext database = new NorthwindDataContext()) { database.ExecuteCommand( "UPDATE [dbo].[Products] SET [UnitPrice] = {0} WHERE [ProductID] = {1}", id, unitPrice); } } Or just create a stored procedure:CREATE PROCEDURE [dbo].[UpdateProductUnitPrice] ( @ProductID INT, @UnitPrice MONEY ) AS BEGIN BEGIN TRANSACTION UPDATE [dbo].[Products] SET [UnitPrice] = @UnitPrice WHERE [ProductID] = @ProductID COMMIT TRANSACTION END and map it as a method of NorthwindDataContext (explained in this post):private static void UpdateProductUnitPrice(int id, decimal unitPrice) { using (NorthwindDataContext database = new NorthwindDataContext()) { database.UpdateProductUnitPrice(id, unitPrice); } } As a normal trade off for O/R mapping, a decision has to be made between performance overhead and programming productivity according to the case. In a developer’s perspective, if O/R mapping is chosen, I consistently choose the declarative LINQ code, unless this kind of overhead is unacceptable. Data retrieving overhead After talking about the O/R mapping specific issue. Now look into the LINQ to SQL specific issues, for example, performance in the data retrieving process. The previous post has explained that the SQL translating and executing is complex. Actually, the LINQ to SQL pipeline is similar to the compiler pipeline. It consists of about 15 steps to translate an C# expression tree to SQL statement, which can be categorized as: Convert: Invoke SqlProvider.BuildQuery() to convert the tree of Expression nodes into a tree of SqlNode nodes; Bind: Used visitor pattern to figure out the meanings of names according to the mapping info, like a property for a column, etc.; Flatten: Figure out the hierarchy of the query; Rewrite: for SQL Server 2000, if needed Reduce: Remove the unnecessary information from the tree. Parameterize Format: Generate the SQL statement string; Parameterize: Figure out the parameters, for example, a reference to a local variable should be a parameter in SQL; Materialize: Executes the reader and convert the result back into typed objects. So for each data retrieving, even for data retrieving which looks simple: private static Product[] RetrieveProducts(int productId) { using (NorthwindDataContext database = new NorthwindDataContext()) { return database.Products.Where(product => product.ProductID == productId) .ToArray(); } } LINQ to SQL goes through above steps to translate and execute the query. Fortunately, there is a built-in way to cache the translated query. Compiled query When such a LINQ to SQL query is executed repeatedly, The CompiledQuery can be used to translate query for one time, and execute for multiple times:internal static class CompiledQueries { private static readonly Func<NorthwindDataContext, int, Product[]> _retrieveProducts = CompiledQuery.Compile((NorthwindDataContext database, int productId) => database.Products.Where(product => product.ProductID == productId).ToArray()); internal static Product[] RetrieveProducts( this NorthwindDataContext database, int productId) { return _retrieveProducts(database, productId); } } The new version of RetrieveProducts() gets better performance, because only when _retrieveProducts is first time invoked, it internally invokes SqlProvider.Compile() to translate the query expression. And it also uses lock to make sure translating once in multi-threading scenarios. Static SQL / stored procedures without translating Another way to avoid the translating overhead is to use static SQL or stored procedures, just as the above examples. Because this is a functional programming series, this article not dive into. For the details, Scott Guthrie already has some excellent articles: LINQ to SQL (Part 6: Retrieving Data Using Stored Procedures) LINQ to SQL (Part 7: Updating our Database using Stored Procedures) LINQ to SQL (Part 8: Executing Custom SQL Expressions) Data changing overhead By looking into the data updating process, it also needs a lot of work: Begins transaction Processes the changes (ChangeProcessor) Walks through the objects to identify the changes Determines the order of the changes Executes the changings LINQ queries may be needed to execute the changings, like the first example in this article, an object needs to be retrieved before changed, then the above whole process of data retrieving will be went through If there is user customization, it will be executed, for example, a table’s INSERT / UPDATE / DELETE can be customized in the O/R designer It is important to keep these overhead in mind. Bulk deleting / updating Another thing to be aware is the bulk deleting:private static void DeleteProducts(int categoryId) { using (NorthwindDataContext database = new NorthwindDataContext()) { database.Products.DeleteAllOnSubmit( database.Products.Where(product => product.CategoryID == categoryId)); database.SubmitChanges(); } } The expected SQL should be like:BEGIN TRANSACTION exec sp_executesql N'DELETE FROM [dbo].[Products] AS [t0] WHERE [t0].[CategoryID] = @p0',N'@p0 int',@p0=9 COMMIT TRANSACTION Hoverer, as fore mentioned, the actual SQL is to retrieving the entities, and then delete them one by one:-- Retrieves the entities to be deleted: exec sp_executesql N'SELECT [t0].[ProductID], [t0].[ProductName], [t0].[SupplierID], [t0].[CategoryID], [t0].[QuantityPerUnit], [t0].[UnitPrice], [t0].[UnitsInStock], [t0].[UnitsOnOrder], [t0].[ReorderLevel], [t0].[Discontinued] FROM [dbo].[Products] AS [t0] WHERE [t0].[CategoryID] = @p0',N'@p0 int',@p0=9 -- Deletes the retrieved entities one by one: BEGIN TRANSACTION exec sp_executesql N'DELETE FROM [dbo].[Products] WHERE ([ProductID] = @p0) AND ([ProductName] = @p1) AND ([SupplierID] IS NULL) AND ([CategoryID] = @p2) AND ([QuantityPerUnit] IS NULL) AND ([UnitPrice] = @p3) AND ([UnitsInStock] = @p4) AND ([UnitsOnOrder] = @p5) AND ([ReorderLevel] = @p6) AND (NOT ([Discontinued] = 1))',N'@p0 int,@p1 nvarchar(4000),@p2 int,@p3 money,@p4 smallint,@p5 smallint,@p6 smallint',@p0=78,@p1=N'Optimus Prime',@p2=9,@p3=$0.0000,@p4=0,@p5=0,@p6=0 exec sp_executesql N'DELETE FROM [dbo].[Products] WHERE ([ProductID] = @p0) AND ([ProductName] = @p1) AND ([SupplierID] IS NULL) AND ([CategoryID] = @p2) AND ([QuantityPerUnit] IS NULL) AND ([UnitPrice] = @p3) AND ([UnitsInStock] = @p4) AND ([UnitsOnOrder] = @p5) AND ([ReorderLevel] = @p6) AND (NOT ([Discontinued] = 1))',N'@p0 int,@p1 nvarchar(4000),@p2 int,@p3 money,@p4 smallint,@p5 smallint,@p6 smallint',@p0=79,@p1=N'Bumble Bee',@p2=9,@p3=$0.0000,@p4=0,@p5=0,@p6=0 -- ... COMMIT TRANSACTION And the same to the bulk updating. This is really not effective and need to be aware. Here is already some solutions from the Internet, like this one. The idea is wrap the above SELECT statement into a INNER JOIN:exec sp_executesql N'DELETE [dbo].[Products] FROM [dbo].[Products] AS [j0] INNER JOIN ( SELECT [t0].[ProductID], [t0].[ProductName], [t0].[SupplierID], [t0].[CategoryID], [t0].[QuantityPerUnit], [t0].[UnitPrice], [t0].[UnitsInStock], [t0].[UnitsOnOrder], [t0].[ReorderLevel], [t0].[Discontinued] FROM [dbo].[Products] AS [t0] WHERE [t0].[CategoryID] = @p0) AS [j1] ON ([j0].[ProductID] = [j1].[[Products])', -- The Primary Key N'@p0 int',@p0=9 Query plan overhead The last thing is about the SQL Server query plan. Before .NET 4.0, LINQ to SQL has an issue (not sure if it is a bug). LINQ to SQL internally uses ADO.NET, but it does not set the SqlParameter.Size for a variable-length argument, like argument of NVARCHAR type, etc. So for two queries with the same SQL but different argument length:using (NorthwindDataContext database = new NorthwindDataContext()) { database.Products.Where(product => product.ProductName == "A") .Select(product => product.ProductID).ToArray(); // The same SQL and argument type, different argument length. database.Products.Where(product => product.ProductName == "AA") .Select(product => product.ProductID).ToArray(); } Pay attention to the argument length in the translated SQL:exec sp_executesql N'SELECT [t0].[ProductID] FROM [dbo].[Products] AS [t0] WHERE [t0].[ProductName] = @p0',N'@p0 nvarchar(1)',@p0=N'A' exec sp_executesql N'SELECT [t0].[ProductID] FROM [dbo].[Products] AS [t0] WHERE [t0].[ProductName] = @p0',N'@p0 nvarchar(2)',@p0=N'AA' Here is the overhead: The first query’s query plan cache is not reused by the second one:SELECT sys.syscacheobjects.cacheobjtype, sys.dm_exec_cached_plans.usecounts, sys.syscacheobjects.[sql] FROM sys.syscacheobjects INNER JOIN sys.dm_exec_cached_plans ON sys.syscacheobjects.bucketid = sys.dm_exec_cached_plans.bucketid; They actually use different query plans. Again, pay attention to the argument length in the [sql] column (@p0 nvarchar(2) / @p0 nvarchar(1)). Fortunately, in .NET 4.0 this is fixed:internal static class SqlTypeSystem { private abstract class ProviderBase : TypeSystemProvider { protected int? GetLargestDeclarableSize(SqlType declaredType) { SqlDbType sqlDbType = declaredType.SqlDbType; if (sqlDbType <= SqlDbType.Image) { switch (sqlDbType) { case SqlDbType.Binary: case SqlDbType.Image: return 8000; } return null; } if (sqlDbType == SqlDbType.NVarChar) { return 4000; // Max length for NVARCHAR. } if (sqlDbType != SqlDbType.VarChar) { return null; } return 8000; } } } In this above example, the translated SQL becomes:exec sp_executesql N'SELECT [t0].[ProductID] FROM [dbo].[Products] AS [t0] WHERE [t0].[ProductName] = @p0',N'@p0 nvarchar(4000)',@p0=N'A' exec sp_executesql N'SELECT [t0].[ProductID] FROM [dbo].[Products] AS [t0] WHERE [t0].[ProductName] = @p0',N'@p0 nvarchar(4000)',@p0=N'AA' So that they reuses the same query plan cache: Now the [usecounts] column is 2.

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• CRM Magazine: Customer-Facing Life Sciences CRM

  - by charles.knapp

  "The Life Sciences Edition, Lye says, is unique in that to-date pharma software has been inward facing. The Oracle pharma solution, however, is a tool that can be used internally for salespeople to assess their effectiveness, but it can also be used in interacting with a physician or whoever the "customer" might be. The solution captures signatures digitally and provides tools for rapid presentation creation. "That's something I have never heard of before in terms of having the CRM product for the customer view as well as the employee view," Leary says. "When it comes to the area of pharma sales, [sales people] don't have a lot of time in front of doctors .... so this is a way to spend less time in front of the doctor and still be able to get the information and the sentiment and the story across." Read more here about Oracle CRM On Demand, Life Sciences Edition.

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• Customer Insight. Trend, Modelli e Tecnologie di Successo nel CRM di ultima generazione

  - by antonella.buonagurio(at)oracle.com

  Lo scorso 27 gennaio a Roma si è tenuta la 3° tappa del CRM On Demand Roadshow. L'iniziativa è stata un un momento di incontro e confronto tra Direttori Marketing, esperti di CRM e Direttori Sales, sui nuovi trend del marketing relazionale.   Grazie altri interventi di ItalTBS, Bricofer, Renault Italia, Avis,  IRCCS, San Raffale e con la moderazione del Prof. Maurizio Mesenzani  si sono condivise idee, esperienze, riflessioni sugli strumenti che ad oggi si sono dimostrati essere i  più efficaci per individuare i bisogni del cliente, trasformare i clienti potenziali in clienti soddisfatti, creare engagement. Continua a leggere per vedere le presentazioni

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• What Should You Look for In a CRM Demo?

  - by charles.knapp

  I have helped firms evaluate software demos and delivered demos in diverse industries such as manufacturing, healthcare, life sciences, and travel (to name just a few). Here are a few suggestions. First, which vendor has the best fit for your industry? Make sure that the vendor demo staff tell you clearly throughout the demo (not just in a passing comment), what portion of each business process and screen is standard, what has been configured, what has been custom coded, and what has been provided by a partner. If you don't keep asking, what you buy may be less useful than what you saw. This will lead to added (and unbudgeted) costs and time. Second, what are the roles of the primary users? What are their top-most needs, such as exception-oriented dashboards or rapid data entry? Can you get a demo for each key role, showing how the software fits a typical workday? Have the vendor repeatedly tell you what is standard, configured, custom coded, or provided by a partner. Third, how well does the demo balance ease of use with completeness of business processes? One common approach is to hide needed fields or steps that are of low visual value. Another approach is to focus heavily on a visually appealing capability, while downplaying the fit with your key business processes. Result: despite their business acumen, demo attendees may not focus adequately on gaps in business fit So, look for complete disclosure and complete CRM. To arrange a demo from Oracle, please visit http://www.oracle.com/crm.

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• DundeeWealth Selects Oracle CRM On Demand as Core Platform

  - by andrea.mulder

  "Oracle CRM On Demand enhances our existing Oracle platform, providing an integrated solution with incredible flexibility, mobility, agility and lowered total cost of ownership," said To Anh Tran, Senior Vice President of Business Transformation and Technology at DundeeWealth Inc. "Using Oracle as a partner in the expansion of DundeeWealth's CRM processes reinforces our client-centric approach to customer service and we believe it gives us a competitive advantage. As we begin our deployment, we are confident that Oracle is with us every step of the way." Click here to read more about more about DundeeWealth's plans.

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• Unlock the Full Value of Oracle CRM On Demand

  - by charles.knapp

  Register for this live Oracle CRM On Demand Virtual Community Session! Oracle CRM On Demand delivers the most complete On Demand CRM available anywhere. But how can you ensure you are getting maximum value from the many powerful features that Oracle CRM On Demand offers? Join our interactive Oracle CRM On Demand Virtual Community Session on Tuesday, January 11, 2011 from 10.00-11 a.m. PT / 1 p.m.-2 p.m. ET to get expert advice and discuss the best ways to unlock the full potential of Oracle CRM Demand with Mike Lairson, author of 'Oracle CRM On Demand Reporting'. Book OfferSend your Oracle CRM On Demand configuration ideas before the Webcast to [email protected] and you could win a free copy of 'Oracle CRM On Demand Reporting' by Mike Lairson. Learn more and register now!

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• Unlock the Full Value of Oracle CRM On Demand

  - by ruth.donohue

  Register for this live Oracle CRM On Demand Virtual Community Session! Oracle CRM On Demand delivers the most complete On Demand CRM solution on the market. But how can you ensure you are getting maximum value from the many powerful features that Oracle CRM On Demand offers? Join our interactive Oracle CRM On Demand Virtual Community Session on Tuesday, January 11, 2011 from 10.00-11 a.m. PT / 1 p.m.-2 p.m. ET to get expert advice and discuss the best ways to unlock the full potential of Oracle CRM Demand with Mike Lairson, author of 'Oracle CRM On Demand Reporting'. Book Offer Send your Oracle CRM On Demand configuration ideas before the Webcast to [email protected] and you could win a free copy of 'Oracle CRM On Demand Reporting' by Mike Lairson. Learn more and register now!

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• CRM@Oracle Series: Showcasing Innovation with Oracle Customer Hub

  - by tony.berk

  When is having too many customers a challenge? It is not something too many people would complain about. But from a data perspective, one challenge is to keep each customer's data consistent across multiple enterprise systems such as CRM, ERP, and all of your other related applications. Buckle your seat belts, we are going a bit technical today... If you have ever tried it, you know it isn't easy. If you haven't, don't go there alone! Customer data integration projects are challenging and, depending on the environment, require sharp, innovative people to succeed. Want to hear from some guys who have done it and succeeded? Here is an interview with Dan Lanir and Afzal Asif from Oracle's Applications IT CRM Systems group on implementing Oracle Customer Hub and innovation. For more interesting discussions on innovation, check out the Oracle Innovation Showcase.

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• Learn More about Fusion CRM at the Oracle Applications Virtual Tradeshow

  - by ruth.donohue

  Sales reps spend just 22% of their time selling. The remainder is spent on administrative activities. How can you improve this ratio so that you sales reps can focus on what really matters? Join Mark Woollen, VP of CRM Product Management, at the Oracle Applications Virtual Tradeshow this Thursday, February 3rd at 10:30 AM PST / 1:30 PM EST to learn how Fusion CRM can improve sales productivity. Register now and be sure to check out Brian Dayton's blog post "What's In It For You? The Oracle Applications Virtual Tradeshow" to learn more about other sessions that may be of interest in Customer Relationship Management, Master Data Management, Enterprise Performance Management, Financials, and Human Capital Management.

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• An abundance of LINQ queries and expressions using both the query and method syntax.

  - by nikolaosk

  In this post I will be writing LINQ queries against an array of strings, an array of integers.Moreover I will be using LINQ to query an SQL Server database. I can use LINQ against arrays since the array of strings/integers implement the IENumerable interface. I thought it would be a good idea to use both the method syntax and the query syntax. There are other places on the net where you can find examples of LINQ queries but I decided to create a big post using as many LINQ examples as possible. We...(read more)

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• CRM at Oracle Series: Do Not Call & Do Not Email

  - by tony.berk

  Who you gonna call? Or not call! Sorry, just kidding, this isn't a movie blog! Do Not Call is an important topic for all businesses as there are government regulations that can lead to significant fines, and of course, possible damage to your brand. Oracle leverages Siebel CRM to develop an effective solution to address the Do Not Call and Email Permissible Use requirements. The application uses the Contacts functionality to manage communication preferences, which when defined, centrally synchronizes all contact records that share the same phone number and email address. Additionally, the relevant information is masked so Oracle employees cannot accidentally reach out to the contact. Therefore, the solution ensures that we are compliant with regulations, enables us to respect individuals' communication preferences and provides an audit trail of changes to their preferences. Today's CRM at Oracle slidecast discusses the requirements, highlights benefits and provides screen shots of the solution. CRM at Oracle Series: Do Not Call & Do Not Email Click here to learn more about Siebel CRM and other Oracle CRM products. Are you enjoying the CRM at Oracle Series? We are working on more topics for this year, but if there is a particular CRM area or function which you'd like to hear how Oracle implemented it internally, leave us a comment and we'll try to get it on our list.

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• What is Linq?

  - by Aamir Hasan

  The way data can be retrieved in .NET. LINQ provides a uniform way to retrieve data from any object that implements the IEnumerable<T> interface. With LINQ, arrays, collections, relational data, and XML are all potential data sources. Why LINQ?With LINQ, you can use the same syntax to retrieve data from any data source:var query = from e in employeeswhere e.id == 1select e.nameThe middle level represents the three main parts of the LINQ project: LINQ to Objects is an API that provides methods that represent a set of standard query operators (SQOs) to retrieve data from any object whose class implements the IEnumerable<T> interface. These queries are performed against in-memory data.LINQ to ADO.NET augments SQOs to work against relational data. It is composed of three parts.LINQ to SQL (formerly DLinq) is use to query relational databases such as Microsoft SQL Server. LINQ to DataSet supports queries by using ADO.NET data sets and data tables. LINQ to Entities is a Microsoft ORM solution, allowing developers to use Entities (an ADO.NET 3.0 feature) to declaratively specify the structure of business objects and use LINQ to query them. LINQ to XML (formerly XLinq) not only augments SQOs but also includes a host of XML-specific features for XML document creation and queries. What You Need to Use LINQLINQ is a combination of extensions to .NET languages and class libraries that support them. To use it, you’ll need the following: Obviously LINQ, which is available from the new Microsoft .NET Framework 3.5 that you can download at http://go.microsoft.com/?linkid=7755937.You can speed up your application development time with LINQ using Visual Studio 2008, which offers visual tools such as LINQ to SQL designer and the Intellisense  support with LINQ’s syntax.Optionally, you can download the Visual C# 2008 Expression Edition tool at www.microsoft.com/vstudio/express/download. It is the free edition of Visual Studio 2008 and offers a lot of LINQ support such as Intellisense and LINQ to SQL designer. To use LINQ to ADO.NET, you need SQL

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• Exception with Linq2SQL Query

  - by Hadi Eskandari

  I am running a query using Linq2SQL that comes down to following query: DateTime? expiration = GetExpirationDate(); IQueryable<Persons> persons = GetPersons(); IQueryable<Items> subquery = from i in db.Items where i.ExpirationDate >= expiration select i; return persons.Where(p = p.Items != null && p.Items.Any(item => subquery.Contains(item))); When I evaluate the result of the function, I get a NullReferenceException and here's the stack trace. Any idea what I'm doing wrong?! Basically I want to select all the persons and filter them by item expiration date. at System.Data.Linq.SqlClient.SqlFactory.Member(SqlExpression expr, MemberInfo member) at System.Data.Linq.SqlClient.QueryConverter.VisitMemberAccess(MemberExpression ma) at System.Data.Linq.SqlClient.QueryConverter.VisitInner(Expression node) at System.Data.Linq.SqlClient.QueryConverter.Visit(Expression node) at System.Data.Linq.SqlClient.QueryConverter.VisitExpression(Expression exp) at System.Data.Linq.SqlClient.QueryConverter.VisitBinary(BinaryExpression b) at System.Data.Linq.SqlClient.QueryConverter.VisitInner(Expression node) at System.Data.Linq.SqlClient.QueryConverter.Visit(Expression node) at System.Data.Linq.SqlClient.QueryConverter.VisitExpression(Expression exp) at System.Data.Linq.SqlClient.QueryConverter.VisitBinary(BinaryExpression b) at System.Data.Linq.SqlClient.QueryConverter.VisitInner(Expression node) at System.Data.Linq.SqlClient.QueryConverter.Visit(Expression node) at System.Data.Linq.SqlClient.QueryConverter.VisitExpression(Expression exp) at System.Data.Linq.SqlClient.QueryConverter.VisitWhere(Expression sequence, LambdaExpression predicate) at System.Data.Linq.SqlClient.QueryConverter.VisitSequenceOperatorCall(MethodCallExpression mc) at System.Data.Linq.SqlClient.QueryConverter.VisitMethodCall(MethodCallExpression mc) at System.Data.Linq.SqlClient.QueryConverter.VisitInner(Expression node) at System.Data.Linq.SqlClient.QueryConverter.Visit(Expression node) at System.Data.Linq.SqlClient.QueryConverter.VisitContains(Expression sequence, Expression value) at System.Data.Linq.SqlClient.QueryConverter.VisitSequenceOperatorCall(MethodCallExpression mc) at System.Data.Linq.SqlClient.QueryConverter.VisitMethodCall(MethodCallExpression mc) at System.Data.Linq.SqlClient.QueryConverter.VisitInner(Expression node) at System.Data.Linq.SqlClient.QueryConverter.Visit(Expression node) at System.Data.Linq.SqlClient.QueryConverter.VisitExpression(Expression exp) at System.Data.Linq.SqlClient.QueryConverter.VisitQuantifier(SqlSelect select, LambdaExpression lambda, Boolean isAny) at System.Data.Linq.SqlClient.QueryConverter.VisitSequenceOperatorCall(MethodCallExpression mc) at System.Data.Linq.SqlClient.QueryConverter.VisitMethodCall(MethodCallExpression mc) at System.Data.Linq.SqlClient.QueryConverter.VisitInner(Expression node) at System.Data.Linq.SqlClient.QueryConverter.Visit(Expression node) at System.Data.Linq.SqlClient.QueryConverter.VisitExpression(Expression exp) at System.Data.Linq.SqlClient.QueryConverter.VisitBinary(BinaryExpression b) at System.Data.Linq.SqlClient.QueryConverter.VisitInner(Expression node) at System.Data.Linq.SqlClient.QueryConverter.Visit(Expression node) at System.Data.Linq.SqlClient.QueryConverter.VisitExpression(Expression exp) at System.Data.Linq.SqlClient.QueryConverter.VisitWhere(Expression sequence, LambdaExpression predicate) at System.Data.Linq.SqlClient.QueryConverter.VisitSequenceOperatorCall(MethodCallExpression mc) at System.Data.Linq.SqlClient.QueryConverter.VisitMethodCall(MethodCallExpression mc) at System.Data.Linq.SqlClient.QueryConverter.VisitInner(Expression node) at System.Data.Linq.SqlClient.QueryConverter.ConvertOuter(Expression node) at System.Data.Linq.SqlClient.SqlProvider.BuildQuery(Expression query, SqlNodeAnnotations annotations) at System.Data.Linq.SqlClient.SqlProvider.System.Data.Linq.Provider.IProvider.Execute(Expression query) at System.Data.Linq.DataQuery`1.System.Collections.Generic.IEnumerable.GetEnumerator() at System.Linq.SystemCore_EnumerableDebugView`1.get_Items()

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• Gartner Places Oracle in Leaders Quadrant for CRM Customer Service Contact Centers

  - by andrea.mulder

  Through 2013, four major initiatives will dominate overall customer service strategies: Tying together service interaction channels Integrating social CRM capabilities Analyzing the customer experience Apply business rules and knowledge in real time Gartner's Magic Quadrant for CRM Customer Service Contact Centers positions Oracle's Siebel CRM in the leaders quadrant.

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• How to create a dynamic Linq Join extension method

  - by Royd Brayshay

  There was a library of dynamic Linq extensions methods released as a sample with VS2008. I'd like to extend it with a Join method. The code below fails with a parameter miss match exception at run time. Can anyone find the problem? public static IQueryable Join(this IQueryable outer, IEnumerable inner, string outerSelector, string innerSelector, string resultsSelector, params object[] values) { if (inner == null) throw new ArgumentNullException("inner"); if (outerSelector == null) throw new ArgumentNullException("outerSelector"); if (innerSelector == null) throw new ArgumentNullException("innerSelector"); if (resultsSelector == null) throw new ArgumentNullException("resultsSelctor"); LambdaExpression outerSelectorLambda = DynamicExpression.ParseLambda(outer.ElementType, null, outerSelector, values); LambdaExpression innerSelectorLambda = DynamicExpression.ParseLambda(inner.AsQueryable().ElementType, null, innerSelector, values); ParameterExpression[] parameters = new ParameterExpression[] { Expression.Parameter(outer.ElementType, "outer"), Expression.Parameter(inner.AsQueryable().ElementType, "inner") }; LambdaExpression resultsSelectorLambda = DynamicExpression.ParseLambda(parameters, null, resultsSelector, values); return outer.Provider.CreateQuery( Expression.Call( typeof(Queryable), "Join", new Type[] { outer.ElementType, inner.AsQueryable().ElementType, outerSelectorLambda.Body.Type, innerSelectorLambda.Body.Type, resultsSelectorLambda.Body.Type }, outer.Expression, inner.AsQueryable().Expression, Expression.Quote(outerSelectorLambda), Expression.Quote(innerSelectorLambda), Expression.Quote(resultsSelectorLambda))); } I've now fixed it myself, here's the answer. Please vote it up or add a better one.

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• Oracle CRM On Demand R17 and Pharma's Future

  - by charles.knapp

  By Denis Pombriant, Beagle Research, March 30 "Oracle announced Release 17 of CRM On-Demand today along with an updated vertical market version for the pharmaceutical industry. Seventeen is a lot of releases even for a SaaS company and Oracle should be proud of the milestone. The same is true of the emphasis on the pharmaceutical industry vertical. Oracle comes to the pharma CRM market with an assist from Siebel, the one time independent leader in CRM that Oracle bought a few years back. Before the acquisition Siebel and its pharma package had managed to corner about nineteen of the top twenty pharmaceutical companies. For a time in the last decade you could go from job to job as a pharma rep taking your Siebel skills with you and feel right at home. The writing on the wall now though is that pharmaceutical sales is transitioning to a SaaS model and Oracle is managing the transition for its customers. Oracle's done a good job of keeping up with changes in the industry and you have to admit that pharma sales is a different kettle of fish than almost anything else in CRM." For additional insights, read here.

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• Free Webcast: Oracle's Data Quality Solutions for Oracle Siebel CRM

  - by andrea.mulder

  Do you want to maximize cross-sell and upsell opportunities? Boost call center productivity? Reduce marketing costs? Improve customer retention? I believe the appropriate answers are "yes", "Yes", "YES", and "YES!!!" Attend this free webcast Oracle's Data Quality Solutions for Siebel CRM on Thursday, March 3rd at 11am PT and learn how to get more value out of your current Siebel CRM investment. Register today!

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• Nucleus Research: Oracle Fusion CRM is a CRM Leader

  - by Richard Lefebvre

  Nucleus Research published their updated CRM Technology Value Matrix – Second Half 2012.  The Value Matrix evaluates CRM vendors on functionality and usability which they consider the core indicators in an application’s ability to deliver initial ROI and value over time.  Oracle Fusion CRM is in the “Leader” quadrant.  CRM On Demand enters the “Leader” quadrant with the release of version 20 delivering continued investment in Oracle CRM On Demand.   Oracle Siebel CRM is in the “Expert” quadrant.  RightNow continues to be placed in the “Facilitator” quadrant.  The full report is available in the CRM section of the Industry Analyst Reports page on Oracle.com  -  Industry Analyst Relations Web site.

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