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  • Webmarketing : Adobe complète sa solution d'optimisation de l'expérience client avec des modules pour les campagnes mobiles

    Adobe met à jour sa solution d'optimisation de l'expérience client Avec des modules pour les campagnes mobiles et l'intégration avec Adobe Online Marketing Suite Adobe annonce la disponibilité de sa nouvelle solution de gestion de l'expérience web (WEM : Web Experience Management), une avancée qualifié de « majeure » par l'éditeur pour sa plate-forme CEM (gestion de l'expérience client). WEM vise à optimiser la manière dont les entreprises créent des expériences multicanal au profit des ventes, des services et des interactions avec le client. La solution permet aux entreprises de tirer parti des derniers terminaux mobiles et des communautés « pour développer leur potenti...

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  • Social media measurement tools [on hold]

    - by user29187
    I work for a non-profit and we are currently trying to develop a system to measure and evaluate our social media platforms (Facebook and Twitter). We would liek to tarck a variety of social metrics, including, but not limited to: Twitter: # of followers, # of mentions, # of retweets Facebook: # of likes, # people talking about, # of page views We are currently using a paid platform for this. I wondered if there is a way to configure Google Analytics to do this or if there are any other free/clever or smart ways to track social engagement with our brand?

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  • Découvrir la nouvelle génération CRM ? Connectez-vous au Customer Concepts TV le 24 april 2012

    - by Kinoa
    Accélérer votre stratégie commerciale  Les entreprises doivent repenser leurs processus de vente, optimiser leur performance, augmenter la productivité des équipes et se concentrer sur les opportunités à plus fort potentiel. Danny Rippon, Oracle CRM Solutions Sales Development Director, souhaite partager avec vous la stratégie gagnante dans cette video : la nouvelle génération de CRM. Vous y trouverez des conseils avisés pour tirer au maximum profit de votre CRM. Rejoignez-nous sur Customer Concepts TV ! Pour en savoir plus, visionnez cette video :

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  • Pay in the future should make you think in the present

    - by BuckWoody
    Distributed Computing - and more importantly “-as-a-Service” models of computing have a different cost model. This is something that sounds obvious on the surface but it’s often forgotten during the design and coding phase of a project. In on-premises computing, we’re used to purchasing a server and all of the hardware infrastructure and software licenses needed not only for one project, but several. This is an up-front or “sunk” cost that we consume by running code the organization needs to perform its function. Using a direct connection over wires you’ve already paid for, we don’t often have to think about bandwidth, hits on the data store or the amount of compute we use - we just know more is better. In a pay-as-you-go model, however, each of these architecture decisions has a potential cost impact. The amount of data you store, the number of times you access it, and the amount you send back all come with a charge. The offset is that you don’t buy anything at all up-front, so that sunk cost is freed up. And financial professionals know that money now is worth more than money later. Saving that up-front cost allows you to invest it in other things. It’s not just that you’re using things that now cost money - it’s that the design itself in distributed computing has a cost impact. That can be a really good thing, such as when you dynamically add capacity for paying customers. If you can tie back the cost of a series of clicks to what a user will pay to do so, you can set a profit margin that is easy to track. Here’s a case in point: Assume you are using a large instance in Windows Azure to compute some data that you retrieve from a SQL Azure database. If you don’t monitor the path of the application, you may not know what you are really using. Since you’re paying by the size of the instance, it’s best to maximize it all the time. Recently I evaluated just this situation, and found that downsizing the instance and adding another one where needed, adding a caching function to the application, moving part of the data into Windows Azure tables not only increased the speed of the application, but reduced the cost and more closely tied the cost to the profit. The key is this: from the very outset - the design - make sure you include metrics to measure for the cost/performance (sometimes these are the same) for your application. Windows Azure opens up awesome new ways of doing things, so make sure you study distributed systems architecture before you try and force in the application design you have on premises into your new application structure.

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  • HTG Explains: Should You Buy Extended Warranties?

    - by Chris Hoffman
    Buy something at an electronics store and you’ll be confronted by a pushy salesperson who insists you need an extended warranty. You’ll also see extended warranties pushed hard when shopping online. But are they worth it? There’s a reason stores push extended warranties so hard. They’re almost always pure profit for the store involved. An electronics store may live on razor-thin product margins and make big profits on extended warranties and overpriced HDMI cables. You’re Already Getting Multiple Warranties First, back up. The product you’re buying already includes a warranty. In fact, you’re probably getting several different types of warranties. Store Return and Exchange: Most electronics stores allow you to return a malfunctioning product within the first 15 or 30 days and they’ll provide you with a new one. The exact period of time will vary from store to store. If you walk out of the store with a defective product and have to swap it for a new one within the first few weeks, this should be easy. Manufacturer Warranty: A device’s manufacturer — whether the device is a laptop, a television, or a graphics card — offers their own warranty period. The manufacturer warranty covers you after the store refuses to take the product back and exchange it. The length of this warranty depends on the type of product. For example, a cheap laptop may only offer a one-year manufacturer warranty, while a more expensive laptop may offer a two-year warranty. Credit Card Warranty Extension: Many credit cards offer free extended warranties on products you buy with that credit card. Credit card companies will often give you an additional year of warranty. For example, if you buy a laptop with a two year warranty and it fails in the third year, you could then contact your credit card company and they’d cover the cost of fixing or replacing it. Check your credit card’s benefits and fine print for more information. Why Extended Warranties Are Bad You’re already getting a fairly long warranty period, especially if you have a credit card that offers you a free extended warranty — these are fairly common. If the product you get is a “lemon” and has a manufacturing error, it will likely fail pretty soon — well within your warranty period. The extended warranty matters after all your other warranties are exhausted. In the case of a laptop with a two-year warranty that you purchase with a credit card giving you a one-year warranty extension, your extended warranty will kick in three years after you purchase the laptop. In that many years, your current laptop will likely feel pretty old and laptops that are as good — or better — will likely be pretty cheap. If it’s a television, better television displays will be available at a lower price point. You’ll either want to upgrade to a newer model or you’ll be able to buy a new, just-as-good product for very cheap. You’ll only have to pay out-of-pocket if your device fails after the normal warranty period — in over two or three years for typical laptops purchased with a decent credit card. Save the money you would have spent on the warranty and put it towards a future upgrade. How Much Do Extended Warranties Cost? Let’s look at an example from a typical pushy retail outlet, Best Buy. We went to Best Buy’s website and found a pretty standard $600 Samsung laptop. This laptop comes with a one-year warranty period. If purchased with a fairly common credit card, you can easily get a two-year warranty period on this laptop without spending an additional penny. (Yes, such credit cards are available with no yearly fees.) During the check-out process, Best Buy tries to sell you a Geek Squad “Accidental Protection Plan.” To get an additional year of Best Buy’s extended warranty, you’d have to pay $324.98 for a “3-Year Accidental Protection Plan”. You’d basically be paying more than half the price of your laptop for an additional year of warranty — remember, the standard warranties would cover you anyway for the first two years. If this laptop did break sometime between two and three years from now, we wouldn’t be surprised if you could purchase a comparable laptop for about $325 anyway. And, if you don’t need to replace it, you’ve saved that money. Best Buy would object that this isn’t a standard extended warranty. It’s a supercharged warranty plan that will also provide coverage if you spill something on your laptop or drop it and break it. You just have to ask yourself a question. What are the odds that you’ll drop your laptop or spill something on it? They’re probably pretty low if you’re a typical human being. Is it worth spending more than half the price of the laptop just in case you’ll make an uncommon mistake? Probably not. There may be occasional exceptions to this — some Apple users swear by Apple’s AppleCare, for example — but you should generally avoid buying these things. There’s a reason stores are so pushy about extended warranties, and it’s not because they want to help protect you. It’s because they’re making lots of profit from these plans, and they’re making so much profit because they’re not a good deal for customers. Image Credit: Philip Taylor on Flickr     

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  • Guide Pillar Axiom 600 Playbookpour les partenaires

    - by swalker
    Découvrez plus en détail le positionnement et les fonctionnalités de Pillar Axiom 600. Grâce au guide Pillar Axiom 600 Playbook, vous avez toutes les cartes en main pour vendre, identifier et qualifier des opportunités, appliquer des scénarios de vente spécifiques et vous distinguer de la concurrence. Découvrez également comment concentrer vos ressources et tirer profit des tremplins OPN Specialized pour élargir votre offre.

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  • Qu'est qui ne va plus avec Subversion ? Le système de gestion de versions est de plus en plus décrié et remplacé par d'autres outils

    Qu'est qui ne va plus avec Subversion ? De plus en plus décrié et remplacé par d'autres systèmes de gestion de versions Tout comme PHP, Subversion est en perte de vitesse ou en tout cas en perte rapide de popularité au profit d'autres systèmes de gestion de versions jugés plus dans l'air du temps, comme Git, Mercurial ou encore Perforce. De plus en plus de développeurs l'abandonnent. Les plus blogueurs d'entre n'hésitent souvent pas à expliquer les raisons de leur infidélité dans des billets qui ...

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  • Oracle Could Lead In Cloud Business Apps Within Year

    - by Richard Lefebvre
    Below is the reprint from an article, writen by By Pete Barlas, Investor's Business Daily, published on Investorscom: Oracle (ORCL) is all but destined to become the largest seller of cloud business-software applications, analysts say, and perhaps within a year. What that means in the long run is much debated, though, as analysts aren't sure whether pricing competition might cut into profit or what other issues might develop in the fast-emerging cloud software field. But the database leader, which is either No. 1 or 2 to SAP (SAP) in business apps overall, simply has the size and scope to overtake current cloud business-app leader, Salesforce.com (CRM), analysts say. Oracle rolled out its first full suite of cloud applications on June 6. Cloud computing lets companies store data and apps on the Internet "cloud" and access it quickly and easily. The applications run the gamut of customer relationship management software to social networking sites for employees, partners and customers. For longtime software giants like Oracle, the cloud is a big switch. They get the great bulk of revenue from companies and other enterprises buying or licensing software that the customers keep on their own computer systems. Vendors also get annual maintenance fees. Analysts estimate Oracle is taking in a mere $1 billion or so a year from cloud-based software sales and services now. But while that's just a sliver of the company's $37 billion in sales last year, it's already about a third of the total sales for Salesforce, which is expected to end this year with some $3 billion in revenue. Operates In 145 Countries Oracle operates in more than 145 countries vs. about 70 for Salesforce. And Oracle has far more apps than Salesforce. Revenue doesn't equate to profit, but it's inevitable that huge Oracle will become the largest seller of cloud applications, says Trip Chowdhry, an analyst for Global Equities Research. "What Oracle has is global presence," he said. "They have two things driving the revenue: breadth of the offering and breadth of the distribution. You put those applications in those sales reps' hands and you get deployments not in just one country but several countries." At the June 6 event, Oracle CEO Larry Ellison emphasized that his company could and would beat Salesforce.com in head-to-head battles for customers. Oracle makes software to help companies manage such tasks as customer relationships, recruiting, supply chains, projects, finances and more. That range gives it an edge over all rivals, says Michael Fauscette, an analyst for research firm IDC.

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  • Total victory for open source software in a patent lawsuit

    <b>Opensource.com:</b> "Plaintiffs attempted to exploit this inexperience by arguing that open source software involved behavior that was, if not downright illegal, at least ethically dubious. They promoted the fallacy that open source distributors unfairly take the property of others and thereby unfairly profit."

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  • Your Website - Make Your Own Website

    Build a website and profit from the ecommerce revolution that is taking place in the country or at the very least have an internet presence with at least a one page website. Experts tell us that in two years ecommerce is going to be a 300 Billion industry, get yourself a piece of that and you will be all set.

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  • Be Lucrative Using Search Engine Optimization (SEO)

    Another way to make money online is through Search Engine Optimization (SEO). This technique influences different search engines such as Google, Yahoo, Bing and Live. This is usually done to help generate traffic into their websites equating to potential profit. The SEO technique has helped many into their success online. There are many contributing factors that influence your ranking in Google, but I will not discuss that here as there are far too many to rank.

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  • 4 Great Advantages of Top Website Building Software

    To build a website is one of the most crucial decisions you have to make when you own a business. So if you really want to earn a big profit, you need to have a great website that will pave the way for your business to reach more prospects. But you must understand that when you build your own website, you must not concentrate on its visual appearance alone.

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  • Why it is Important to Hire an SEO Company For Your Internet Business

    The World Wide Web is not only limited to sharing information; in fact, the Internet is now being used by profit-based organizations or businesses to help increase their potential for success and productivity. Though it is true that the Web offers plenty of untapped market for your business to delve into, you have to keep in mind that competition are also in abundance that will pull you down.

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  • What Are the Top 4 Search Engine Optimization Techniques of Today?

    Today, with the over-whelming competitions among the web masters in competing for customers to increase their sales and profit, finding ways to increase to optimize their websites is not really very difficult. There are whole lots of SEO (Search engine optimization) techniques which can be found over the internet today, which majority of them are really very user friendly which even a novice web-master with limited HTML knowledge find it not that difficult to get the most out of it as long as they have the will to learn and improve in their search ranking.

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  • E-commerce and Online Purchase Success

    The advent of the Internet technology opens another yet effective way of buying products. E-commerce websites are growing exponentially ? businesses understand its power for income and profit generat... [Author: David white - Computers and Internet - June 13, 2010]

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  • Boosting That Return Rate

    I've noticed something about most beginner Internet marketers. They get really excited when they get traffic - even if that traffic doesn't convert to anything in the way of sales or proceeds. They're over the moon about the chance to make a profit. That's where they go wrong, unfortunately. It's fun to be excited at first, but after a week or so, reality really needs to set in and you need to start making decisions based on factors like conversions and ROI rather than raw traffic.

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  • SEO and Small Conventional Businesses

    I talked with a small business owner a few weeks ago that is doing his own SEO. It consists of AdWords only because that is all he has been taught. It is costing him about 12% of his profit to keep the campaign running and he has not really seen any increase in traffic that he can identify.

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  • Achieve Your Internet Marketing Goals With SEO

    Web promoting SEO has often established itself to be the key that changes little sites into profit belching creatures, and that's the truth. I have watched it occur with my very own eyes. I accept that net marketing SEO isn't precisely straightforward however its not that difficult of a task for somebody who is aware of and comprehends how search engines and their ranking principles work.

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  • What is Organic SEO?

    With online marketing becoming so popular and important more and more companies are looking to hire professionals offering search engine optimization services. But it is wise to make a well-thought decision so that you don't end up losing money, website traffic, and profit. This is when organic SEO comes into picture.

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  • Increasing Your Google Website Ranking

    Your Google website ranking is directly related to the amount of traffic that comes into your site. Without being displayed on the site, which is the most dominant search engine on the internet, even the best planned SEO campaign can go down the drain. Learning to "make friends" with Google and work within its rules can lead to a far higher profit margin.

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  • Top Notch Results With the Best SEO Techniques

    Search engine optimization is one method in which you would be able to attract higher number of traffic to your website. You can boost up your profit ratio with search engines. With this aspect you can perform a flourishing internet marketing. It is also very crucial that when you are forming the SEO campaign you include the factors which offer higher profits. You can be successful with your search engine optimization only if you make use of the fundamental points.

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