Use of list-unsubscribe to improve inbox delivery
- by Jeffrey Simon
To overcome email being classified as spam by Gmail, Google recommends a number of steps, which we have implemented (namely SPF, DKIM, and Precedence: bulk). One additional measure they recommend at https://support.google.com/mail/bin/answer.py?hl=en&answer=81126#authentication reads as follows:
Because Gmail can help users automatically…