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• Twitter Customer Sentiment Analysis

  - by Liam McLennan

  The breakable toy that I am currently working on is a twitter customer sentiment analyser. It scrapes twitter for tweets relating to a particular organisation, applies a machine learning algorithm to determine if the content of tweet is positive or negative, and generates reports of the sentiment data over time, correlated to dates, events and news feeds. I’m having lots of fun building this, but I would also like to learn if there is a market for quantified sentiment data. So that I can start to show people what I have in mind I have created a mockup of the simplest and most important report. It shows customer sentiment over time, with important events highlighted. As the user moves their mouse to the right (forward in time) the source data area scrolls up to display the tweets from that time. The tweets are colour coded based on sentiment rating. After I started working on this project I discovered that a team of students have already built something similar. It is a lot of fun to enter your employers name and see what it says.

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• WebCenter Customer Webcast - Nov 27th/28th

  - by Kellsey Ruppel

  WebCenter Customer Webcast - Nov 27th/28th Join the Oracle WebCenter team on this all important webcast as we present the latest product direction that was recently shared at the Oracle OpenWorld 2012 conference in San Francisco, CA. This next Oracle WebCenter Quarterly Customer Update Webcast is scheduled to air on Nov 27th (Nov 28th in Asia Pacific). We will also be sharing the latest product updates and key support announcements that all Oracle WebCenter professionals and solution owners need to know. Don’t miss out on getting the latest information! There will be two live sessions with Q&A at the end of each session. Register for Session 1 -  Nov 27th 9am San Francisco, 12pm New York, 5 pm London Register for Session 2 – Nov 28thth 9am Singapore, 11am Sydney, (27th) 6pm San Francisco

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• "Energizing the Efficient Enterprise", Oracle Magazine, May/June 2008, Customer Feature

  Companies see success with the power of Oracle on Windows.

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• UPK Professional Customer Success Story: Medtronic

  - by [email protected]

  In case you missed the live event, be sure to listen to last week's UPK Customer iSeminar featuring Medtronic. This was the first iSeminar in our quarterly series to showcase UPK Professional (UPK and Knowledge Pathways). Donna Miller and Staci Gilbert gave viewers an inside look at samples of Medtronic's content as they shared their experiences, methodology and best practices for use of the solution. Here are some highlights of the call: • Medtronic initially purchased UPK Professional to support a multi-year, global SAP rollout for 9,000 end users located in 24 countries. • As time went on, they expanded their use of UPK Professional to include several of their other enterprise applications: PeopleSoft, Siebel CRM, Hyperion Financial Management, a number of SAP bolt-ons, Documentum, TrackWise, and many others. • In combination with their Saba LMS, UPK Professional has allowed Medtronic to create, deploy, track and certify consistent end user training for critical transactions and processes across their organization worldwide - essential for a company in a heavily regulated industry. • For key pieces of content or certain end user populations, some Medtronic business units localize/translate the global UPK content. Staci demonstrated examples of their SAP content which has been translated into Japanese. • In the live SAP environment, end users rely on UPK's context sensitive in-application performance support. Medtronic has found this to be very helpful post go-live, giving just-in-time support so end users are confident in a new system or when performing tasks they don't often touch (at quarter or year end). UPK also serves as Medtronic's internal Google. • Medtronic has realized savings on many fronts: reduction in support calls due to in-application performance support, elimination of their training clients, and speedier training (1.5 days rather than 5-7 days) of temporary workers by moving from ILT to a blended solution that includes UPK simulations for eLearning. Thanks again to Donna and Staci for an exceptional presentation. They offered so many great examples for anyone who's looking for ways to get more out of UPK or interested in learning about UPK Professional: Knowledge Pathways. - Karen Rihs, Oracle UPK Outbound Product Management

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• A new clients come into my web agency. How to configure email and social accounts to work better? [on hold]

  - by Marco Panichi

  I created websites for many years but still have not found the right way to organize all the email and social accounts of every clients. I mean, every web agency follows dozens of customers. Each client needs at least Google Analytics, AdWords, a Facebook page, a Twitter profile, a Youtube channel, probably a listing on Google Places and maybe a Mail Chimp (or similar) account. The web agency, in my opinion, must own these accounts, use them to deliver results to the customer and -of course- make them available to the customer for two reasons: - The customer must be able to see how things are going - The client must have the ability to change web agency without suffering The web agency, however, has many problems in having all of these accounts. For example, I like the idea of having a Gmail account for each client and from that account use all the products of Google. But is not possible to create more than many Gmail account from the same ip address and with the same phone number. The web agency could invite the customer to create his own accounts but: - This is not necessary a value for the customer (indeed...) - The web agency would manage them, however, from the same ip address, incurring in problems - If phone verification occurs, the web agency has to disturb the customer for verification Have you the same problem? How to solve it?

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• Think It's Hard to Integrate the Front and Back Office? Think Again...

  - by ruth.donohue

  There's no doubt about it, fragmented customer information across application silos exist because integration isn't easy. It can be expensive. And it can be further complicated by proprietary architectures and vendors. But by leveraging Oracle Application Integration Architecure, Pillar Data Systems was able to integrate Oracle CRM On Demand with Oracle E-Business Suite in six weeks, reducing the time required to complete the integration by 50% and the maintenance by 20% to 25% to free IT resources to focus on strategic initiatives. Learn more...

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• JQuery how to resubmit form after ajax call success

  - by Steven Rosato

  I am using JQuery to perform form submission through an ajax request. I use form.submit(function() { if( success ) { return true; } validate(); //proceeds to an ajax call return false; } On request success I want to either proceed with form submission or user callback. Therefore, if the user callback is undefined, I will submit the form on form validation success (from my validate function). config = { successCallback: function() { success = true; form.submit(); //does not work } }; validate = function() { $.ajax( ... success: function(data) { //code logic config.successCallback(); } ); }; The ajax success callback will call config.successCallback() and if it was never overridden by the user, it would proceed to normal form submission. I tried using an instance variable (success) to make sure 'return true' would proceed to default form submission. Unfortunately this is not working. It seems that the 'return false' statement that prevents default form submission will neglect any further submit calls even if an instance variable was set. It only works after clicking the submit button another time (that makes it twice for it to work). Is there any workaround for this. I want to both use a user callback when provided but proceed with default form submission when not, and since I am using an ajax function to validate the form, the ajax success callback is complicating things.

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• UPK Customer Success Story: The City and County of San Francisco

  - by karen.rihs(at)oracle.com

  The value of UPK during an upgrade is a hot topic and was a primary focus during our latest customer roundtable featuring The City and County of San Francisco: Leveraging UPK to Accelerate Your PeopleSoft Upgrade. As the Change Management Analyst for their PeopleSoft 9.0 HCM project (Project eMerge), Jan Crosbie-Taylor provided a unique perspective on how they're utilizing UPK and UPK pre-built content early on to successfully manage change for thousands of city and county employees and retirees as they move to this new release. With the first phase of the project going live next September, it's important to the City and County of San Francisco to 1) ensure that the various constituents are brought along with the project team, and 2) focus on the end user aspects of the implementation, including training. Here are some highlights on how UPK and UPK pre-built content are helping them accomplish this: As a former documentation manager, Jan really appreciates the power of UPK as a single source content creation tool. It saves them time by streamlining the documentation creation process, enabling them to record content once, then repurpose it multiple times. With regard to change management, UPK has enabled them to educate the project team and gain critical buy in and support by familiarizing users with the application early on through User Experience Workshops and by promoting UPK at meetings whenever possible. UPK has helped create awareness for the project, making the project real to users. They are taking advantage of UPK pre-built content to: Educate the project team and subject matter experts on how PeopleSoft 9.0 works as delivered Create a guide/storyboard for their own recording Save time/effort and create consistency by enhancing their recorded content with text and conceptual information from the pre-built content Create PeopleSoft Help for their development databases by publishing and integrating the UPK pre-built content into the application help menu Look ahead to the next release of PeopleTools, comparing the differences to help the team evaluate which version to use with their implemtentation When it comes time for training, they will be utilizing UPK in the classroom, eliminating the time and cost of maintaining training databases. Instructors will be able to carry all training content on a thumb drive, allowing them to easily provide consistent training at their many locations, regardless of the environment. Post go-live, they will deploy the same UPK content to provide just-in-time, in-application support for the entire system via the PeopleSoft Help menu and their PeopleSoft Enterprise Portal. Users will already be comfortable with UPK as a source of help, having been exposed to it during classroom training. They are also using UPK for a non-Oracle application called JobAps, an online job application solution used by many government organizations. Jan found UPK's object recognition to be excellent, yet it's been incredibly easy for her to change text or a field name if needed. Please take time to listen to this recording. The City and County of San Francisco's UPK story is very exciting, and Jan shared so many great examples of how they're taking advantage of UPK and UPK pre-built content early on in their project. We hope others will be able to incorporate these into their projects. Many thanks to Jan for taking the time to share her experiences and creative uses of UPK with us! - Karen Rihs, Oracle UPK Outbound Product Management

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• SpaceX’s Falcon 9 Launch Success And Reusable Rockets Test Partially Successful

  - by Gopinath

  Elon Musk’s SpaceX is closing on the dream of developing reusable rockets and likely in an year or two space launch rockets will be reusable just like flights, ships and cars. Today SpaceX launched an upgraded Falcon 9 rocket in to space to deliver satellites as well as to test their reusable rocket launching technology. All on board satellites were released on to the orbit and the first stage of rocket partially succeeded in returning back to Earth. This is a huge leap in space technology.   Couple of years ago reusable rockets were considered as impossible. NASA, Russian Space Agency, China, India or for that matter any other space agency never even attempted to build reusable rockets. But SpaceX’s revolutionary technology partially succeeded in doing the impossible! Elon Musk founded SpaceX with the goal of building reusable rockets and transporting humans to & from other planets like Mars. He says If one can figure out how to effectively reuse rockets just like airplanes, the cost of access to space will be reduced by as much as a factor of a hundred.  A fully reusable vehicle has never been done before. That really is the fundamental breakthrough needed to revolutionize access to space. Normally the first stage of a rocket falls back to Earth after burning out and is destroyed. But today SpaceX reignited first stage rocket after its separation and attempted to descend smoothly on to ocean’s surface. Though it did not fully succeed, the test was partially successful and SpaceX was able to recovers portions of first stage. Rocket booster relit twice (supersonic retro & landing), but spun up due to aero torque, so fuel centrifuged & we flamed out — Elon Musk (@elonmusk) September 29, 2013 With the partial success of recovering first stage, SpaceX gathered huge amount of information and experience it can use to improve Falcon 9 and build a fully reusable rocket. In post launch press conference Musk said if things go "super well", could refly a Falcon 9 1st stage by the end of next year. Falcon 9 Launch Video Next reusable first tests delayed by at least two launches SpaceX has a busy schedule for next several months with more than 50 missions scheduled using the new Falcon 9 rocket. Ten of those missions are to fly cargo to the International Space Shuttle for NASA.  SpaceX announced that they will not attempt to recover the first stage of Falcon 9 in next two missions. The next test will be conducted on  the fourth mission of Falcon 9 which is planned to carry cargo to Internation Space Station sometime next year. This will give time required for SpaceX to analyze the information gathered from today’s mission and improve first stage reentry systems. More reading Here are few interesting sources to read more about today’s SpaceX launch SpaceX post mission press conference details and discussion on Reddit Giant Leaps for Space Firms Orbital, SpaceX Hacker News community discussion on SpaceX launch SpaceX Launches Next-Generation Private Falcon 9 Rocket on Big Test Flight

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• Oracle Service Cloud May 2014 Release – Focus on your driving by JP Saunders

  - by Tuula Fai

  The next time you’re twiddling dials on your car’s dashboard to get the air to blow in the right direction, and the right song to play on the stereo, while pulling on the wires to charge your phone and punching in passwords to re-sync your hands-free headset to take a call, consider this… Does having a better dashboard UI in your car improve your driving performance? The Tesla car has one of the most modern and intuitive dashboards in any commercial car today. It is actually based on the design of a smart phone, which can download apps and updates directly from the cloud.  The 17” touchscreen, Lynx-based dashboard totally integrates all channels and devices, allowing the driver to focus on the smooth driving and power of this luxury (toy) car.  What the folks at Tesla didn't do was avoid the complexity of our needs. Instead, they streamlined them. And, while we might not all be able to afford a Tesla, their approach demonstrates that a modern UI approach can ultimately make a positive difference in our lives and businesses.  This is why the productivity and effectiveness of a Modern Contact Center is many times greater than that of a traditional contact center. Agents in a Modern Contact Center get to focus on the task at hand, the customer engagement, rather than stumbling their way through Lego blocks of complexity.  The Oracle Service Cloud is a modern approach to customer service that empowers your agents to achieve greater focus on improving your operational and strategic success through streamlined business processes.  Here are some of the recent May 2014 release highlights to the Oracle Service Cloud: Performance Enhanced Desktop UI A modern agent desktop interface that optimizes clumsy tasks, logins, screens and workflows and is optimized for agent and system performance. Improvements include performance for drag-and-drop configurable views, saved searches, and improved caching for high-speed performance even during disconnected or slow internet access.  Customer Experience Routing A streamlined automatic way to connect the right customer need to the best agent skills, based on multidimensional variables such as product skills, language skills, workload, call volume to optimize the connection and resolution experience. On-The-Go Mobile Improvements to the Agent mobile app that extend connectivity to websites, and customer surveys that are mobile-ready and rendered for any device, and ensure the customer’s voice is captured while the insight is still top of mind.  Infused Social Engagement Enhancements to infused social capabilities allow agents to respond in social threads directly from within the agent desktop, with the information becoming part of the incident record for automatic actions (such as replay or escalate) triggered off the response. Front-End Siebel Contact Center The market leading online Web Customer Self-Service interface from the Oracle Service Cloud, is now out-of-the-box ready for Oracle Siebel customers. Deploy a new online web self-service interface in a matter of weeks to have customers self-serve and self-solve answers, with escalated incidents routed directly into the Oracle Siebel Contact Center. For more information on the latest enhancements for the Oracle Service Cloud, please see the Oracle Service Cloud May 2014 Capabilities and Benefits. Related blogs: Oracle Service Cloud Feb 2014

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• Oracle Customer Success Forum - Batesville - Oracle Sales Cloud - June 24th, 5pm CET

  - by Richard Lefebvre

  Batesville uses Oracle Sales Cloud to create a common platform and standardize processes for business transformation across field sales and telesales. Using real-time KPI dashboards, they are measuring their business success with consistency across their sales reps.We are pleased to invite you to a discussion with Batesville on industry trends, why sales automation is important, reasons for choosing Oracle Sales Cloud, and the vendor evaluation process. Please click on the register button to confirm your attendance by 5:00 p.m. Pacific Time on June 23, 2014.Speakers: Diane Kinker, Director CRM Program Chris Haven, Senior Director Product Management, Oracle (Moderator) Organization Profile:Batesville (www.Batesville.com), a wholly owned subsidiary of Hillenbrand, Inc. (NYSE:HI), is the leader in the North American death care industry. For more than 125 years, Batesville has been dedicated to helping families honor the lives of those they love®. Batesville’s innovation has changed the face of funeral service, from advancements in manufacturing and quality to patented features and memorialization offerings, technology and web-based solutions, and profit-enhancing merchandising systems and room displays. Our history of manufacturing excellence, product innovation, superior customer service and reliable delivery has helped Batesville become – and remain – a market leader. Event Description:In this informal reference call, you will have the opportunity to hear Batesville discuss industry trends, why sales automation is important, the decision making process for choosing Oracle Sales Cloud, and the vendor evaluation process. The call will open with a brief overview, followed by discussion, and an open question and answer session. Please allow one hour for the call.Why Oracle:Batesville looked to transform its sales automation processes. Oracle Sales Cloud met these needs and Batesville’s requirements for: Standardized end-to-end Sales Processes including Sales Performance Management (territory management, quota management and incentive compensation) Mobile capabilities with integration to Microsoft Outlook and Smartphones Creation of the WIG Dashboard (Wildly Important Goal) using reporting and analytics Click the Register Now button to confirm your attendance for this informative event. Registration will close at 5:00 p.m. Pacific Time on June 23, 2014.After you register your information will be forwarded through an Approval Process. Once your registration request has been validated against the invitation database, you will receive an email confirmation with your registration details as long as there is availability. Please be advised that Batesville will revise the registrants list and may dismiss registrations as they see fit. Register Now!

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• Learning AngularJS by Example – The Customer Manager Application

  - by dwahlin

  I’m always tinkering around with different ideas and toward the beginning of 2013 decided to build a sample application using AngularJS that I call Customer Manager. It’s not exactly the most creative name or concept, but I wanted to build something that highlighted a lot of the different features offered by AngularJS and how they could be used together to build a full-featured app. One of the goals of the application was to ensure that it was approachable by people new to Angular since I’ve never found overly complex applications great for learning new concepts. The application initially started out small and was used in my AngularJS in 60-ish Minutes video on YouTube but has gradually had more and more features added to it and will continue to be enhanced over time. It’ll be used in a new “end-to-end” training course my company is working on for AngularjS as well as in some video courses that will be coming out. Here’s a quick look at what the application home page looks like: In this post I’m going to provide an overview about how the application is organized, back-end options that are available, and some of the features it demonstrates. I’ve already written about some of the features so if you’re interested check out the following posts: Building an AngularJS Modal Service Building a Custom AngularJS Unique Value Directive Using an AngularJS Factory to Interact with a RESTful Service Application Structure The structure of the application is shown to the right. The  homepage is index.html and is located at the root of the application folder. It defines where application views will be loaded using the ng-view directive and includes script references to AngularJS, AngularJS routing and animation scripts, plus a few others located in the Scripts folder and to custom application scripts located in the app folder. The app folder contains all of the key scripts used in the application. There are several techniques that can be used for organizing script files but after experimenting with several of them I decided that I prefer things in folders such as controllers, views, services, etc. Doing that helps me find things a lot faster and allows me to categorize files (such as controllers) by functionality. My recommendation is to go with whatever works best for you. Anyone who says, “You’re doing it wrong!” should be ignored. Contrary to what some people think, there is no “one right way” to organize scripts and other files. As long as the scripts make it down to the client properly (you’ll likely minify and concatenate them anyway to reduce bandwidth and minimize HTTP calls), the way you organize them is completely up to you. Here’s what I ended up doing for this application: Animation code for some custom animations is located in the animations folder. In addition to AngularJS animations (which are defined using CSS in Content/animations.css), it also animates the initial customer data load using a 3rd party script called GreenSock. Controllers are located in the controllers folder. Some of the controllers are placed in subfolders based upon the their functionality while others are placed at the root of the controllers folder since they’re more generic:   The directives folder contains the custom directives created for the application. The filters folder contains the custom filters created for the application that filter city/state and product information. The partials folder contains partial views. This includes things like modal dialogs used in the application. The services folder contains AngularJS factories and services used for various purposes in the application. Most of the scripts in this folder provide data functionality. The views folder contains the different views used in the application. Like the controllers folder, the views are organized into subfolders based on their functionality:   Back-End Services The Customer Manager application (grab it from Github) provides two different options on the back-end including ASP.NET Web API and Node.js. The ASP.NET Web API back-end uses Entity Framework for data access and stores data in SQL Server (LocalDb). The other option on the back-end is Node.js, Express, and MongoDB.   Using the ASP.NET Web API Back-End To run the application using ASP.NET Web API/SQL Server back-end open the .sln file at the root of the project in Visual Studio 2012 or higher (the free Express 2013 for Web version is fine). Press F5 and a browser will automatically launch and display the application. Using the Node.js Back-End To run the application using the Node.js/MongoDB back-end follow these steps: In the CustomerManager directory execute 'npm install' to install Express, MongoDB and Mongoose (package.json). Load sample data into MongoDB by performing the following steps: Execute 'mongod' to start the MongoDB daemon Navigate to the CustomerManager directory (the one that has initMongoCustData.js in it) then execute 'mongo' to start the MongoDB shell Enter the following in the mongo shell to load the seed files that handle seeding the database with initial data: use custmgr load("initMongoCustData.js") load("initMongoSettingsData.js") load("initMongoStateData.js") Start the Node/Express server by navigating to the CustomerManager/server directory and executing 'node app.js' View the application at http://localhost:3000 in your browser. Key Features The Customer Manager application certainly doesn’t cover every feature provided by AngularJS (as mentioned the intent was to keep it as simple as possible) but does provide insight into several key areas: Using factories and services as re-useable data services (see the app/services folder) Creating custom directives (see the app/directives folder) Custom paging (see app/views/customers/customers.html and app/controllers/customers/customersController.js) Custom filters (see app/filters) Showing custom modal dialogs with a re-useable service (see app/services/modalService.js) Making Ajax calls using a factory (see app/services/customersService.js) Using Breeze to retrieve and work with data (see app/services/customersBreezeService.js). Switch the application to use the Breeze factory by opening app/services.config.js and changing the useBreeze property to true. Intercepting HTTP requests to display a custom overlay during Ajax calls (see app/directives/wcOverlay.js) Custom animations using the GreenSock library (see app/animations/listAnimations.js) Creating custom AngularJS animations using CSS (see Content/animations.css) JavaScript patterns for defining controllers, services/factories, directives, filters, and more (see any JavaScript file in the app folder) Card View and List View display of data (see app/views/customers/customers.html and app/controllers/customers/customersController.js) Using AngularJS validation functionality (see app/views/customerEdit.html, app/controllers/customerEditController.js, and app/directives/wcUnique.js) More… Conclusion I’ll be enhancing the application even more over time and welcome contributions as well. Tony Quinn contributed the initial Node.js/MongoDB code which is very cool to have as a back-end option. Access the standard application here and a version that has custom routing in it here. Additional information about the custom routing can be found in this post.

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• Romanian parter Omnilogic Delivers “No Limits” Scalability, Performance, Security, and Affordability through Next-Generation, Enterprise-Grade Engineered Systems

  - by swalker

  Omnilogic SRL is a leading technology and information systems provider in Romania and central and Eastern Europe. An Oracle Value-Added Distributor Partner, Omnilogic resells Oracle software, hardware, and engineered systems to Oracle Partner Network members and provides specialized training, support, and testing facilities. Independent software vendors (ISVs) also use Omnilogic’s demonstration and testing facilities to upgrade the performance and efficiency of their solutions and those of their customers by migrating them from competitor technologies to Oracle platforms. Omnilogic also has a dedicated offering for ISV solutions, based on Oracle technology in a hosting service provider model. Omnilogic wanted to help Oracle Partners and ISVs migrate solutions to Oracle Exadata and sell Oracle Exadata to end-customers. It installed Oracle Exadata Database Machine X2-2 Quarter Rack at its data center to create a demonstration and testing environment. Demonstrations proved that Oracle Exadata achieved processing speeds up to 100 times faster than competitor systems, cut typical back-up times from 6 hours to 20 minutes, and stored 10 times more data. Oracle Partners and ISVs learned that migrating solutions to Oracle Exadata’s preconfigured, pre-integrated hardware and software can be completed rapidly, at low cost, without business disruption, and with reduced ongoing operating costs. Challenges A word from Omnilogic “Oracle Exadata is the new killer application—the smartest solution on the market. There is no competition.” – Sorin Dragomir, Chief Operating Officer, Omnilogic SRL Enable Oracle Partners in Romania and central and eastern Europe to achieve Oracle Exadata Ready status by providing facilities to test and optimize existing applications and build real-life proofs of concept (POCs) for new solutions on Oracle Exadata Database Machine Provide technical support and demonstration facilities for ISVs migrating their customers’ solutions from competitor technologies to Oracle Exadata to maximize performance, scalability, and security; optimize hardware and datacenter space; cut maintenance costs; and improve return on investment Demonstrate power of Oracle Exadata’s high-performance, high-capacity engineered systems for customer-facing businesses, such as government organizations, telecommunications, banking and insurance, and utility companies, which typically require continuous availability to support very large data volumes Showcase Oracle Exadata’s unchallenged online transaction processing (OLTP) capabilities that cut application run times to provide unrivalled query turnaround and user response speeds while significantly reducing back-up times and eliminating risk of unplanned outages Capitalize on providing a world-class training and demonstration environment for Oracle Exadata to accelerate sales with Oracle Partners Solutions Created a testing environment to enable Oracle Partners and ISVs to test their own solutions and those of their customers on Oracle Exadata running on Oracle Enterprise Linux or Oracle Solaris Express to benchmark performance prior to migration Leveraged expertise on Oracle Exadata to offer Oracle Exadata training, migration, support seminars and to showcase live demonstrations for Oracle Partners Proved how Oracle Exadata’s pre-engineered systems, that come assembled, configured, and ready to run, reduce deployment time and cost, minimize risk, and help customers achieve the full performance potential immediately after go live Increased processing speeds 10-fold and with zero data loss for a telecommunications provider’s client-facing customer relationship management solution Achieved performance improvements of between 6 and 100 times faster for financial and utility company applications currently running on IBM, Microsoft, or SAP HANA platforms Showed how daily closure procedures carried out overnight by banks, insurance companies, and other financial institutions to analyze each day’s business, can typically be cut from around six hours to 20 minutes, some 18 times faster, when running on Oracle Exadata Simulated concurrent back-ups while running applications under normal working conditions to prove that Oracle Exadata-based solutions can be backed up during business hours without causing bottlenecks or impacting the end-user experience Demonstrated that Oracle Exadata’s built-in analytics, data mining and OLTP capabilities make it the highest-performance, lowest-cost choice for large data warehousing operations Showed how Oracle Exadata’s columnar compression and intelligent storage architecture allows 10 times more data to be stored than on competitor platforms Demonstrated how Oracle Exadata cuts hardware requirements significantly by consolidating workloads on to fewer servers which delivers greater power efficiency and lower operating costs that competing systems from IBM and other manufacturers Proved to ISVs that migrating solutions to Oracle Exadata’s preconfigured, pre-integrated hardware and software can be completed rapidly, at low cost, and with minimal business disruption Demonstrated how storage servers, database servers, and network switches can be added incrementally and inexpensively to the Oracle Exadata platform to support business expansion On track to grow revenues by 10% in year one and by 15% annually thereafter through increased business generated from Oracle Partners and ISVs

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• Know Your Audience, And/Or Your Customer

  - by steve.diamond

  Yesterday I gave an internal presentation to about 20 Oracle employees on "messaging," not messaging technology, but embarking on the process of building messages. One of the elements I covered was the importance of really knowing and understanding your audience. As a humorous reference I included two side-by-side photos of Oakland A's fans and Oakland Raiders fans. The Oakland A's fans looked like happy-go-lucky drunk types. The Oakland Raiders fans looked like angry extras from a low budget horror flick. I then asked my presentation attendees what these two groups had in common. Here's what I heard. --They're human (at least I THINK they're human). --They're from Oakland. --They're sports fans. After that, it was anyone's guess. A few days earlier we were putting the finishing touches on a sales presentation for one of our product lines. We had included an upfront "lead in" addressing how the economy is improving, yet that doesn't mean sales executives will have any more resources to add to their teams, invest in technology, etc. This "lead in" included miscellaneous news article headlines and statistics validating the slowly improving economy. When we subjected this presentation to internal review two days ago, this upfront section in particular was scrutinized. "Is the economy really getting better? I (exclamation point) don't think it's really getting better. Haven't you seen the headlines coming out of Greece and Europe?" Then the question TO ME became, "Who will actually be in the audience that sees and hears this presentation? Will s/he be someone like me? Or will s/he be someone like the critic who didn't like our lead-in?" We took the safe route and removed that lead in. After all, why start a "pitch" with a component that is arguably subjective? What if many of our audience members are individuals at organizations still facing a strong headwind? For reasons I won't go into here, it was the right decision to make. The moral of the story: Make sure you really know your audience. Harness the wisdom of the information your organization's CRM systems collect to get that fully informed "customer view." Conduct formal research. Conduct INFORMAL research. Ask lots of questions. Study industries and scenarios that have nothing to do with yours to see "how they do it." Stop strangers in coffee shops and on the street...seriously. Last week I caught up with an old friend from high school who recently retired from a 25 year career with the USMC. He said, "I can learn something from every single person I come into contact with." What a great way of approaching the world. Then, think about and write down what YOU like and dislike as a customer. But also remember that when it comes to your company's products, you are most likely NOT the customer, so don't go overboard in superimposing your own world view. Approaching the study of customers this way adds rhyme, reason and CONTEXT to lengthy blog posts like this one. Know your audience.

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• Paper-free Customer Engagement

  - by Michael Snow

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Appropriate repost from our friends at the AIIM blog: Digital Landfill -- John Mancini, supporting our mission of enabling customer engagement through better technology choices.  ---------- My wife didn't even give me a card for #wpfd - and they say husbands are bad at remembering anniversaries Well, today is the third World Paper Free Day.  I just got off the Tweet Jam, and there was a host of ideas for getting rid of -- or at least reducing -- paper. When we first started talking about "paper-free" most of the reasons raised to pursue this direction were "green" reasons.  I'm glad to see that the thinking has moved on to questions about how getting rid of paper and digitizing processes helps improve customer engagement.  And the bottom line.  And process responsiveness.  Not that the "green" reasons have gone away, but it's nice to see a maturation in the BUSINESS reasons to get rid of paper. Our World Paper Free Handbook (do not, do not, do not print it!) looks at how less paper in the workplace delivers significant benefits. Key findings show eliminating paper from processes can improve the responsiveness of customer service by 300 percent. Removing paper from business processes and moving content to PCs and tablets has the added advantage of helping companies adopt mobile-enable processes and eliminate elapsed time, lost forms, poor data and re-keying. To effectively mobile-enable processes and reduce reliance on paper, data should be captured as close to the point of origination as possible, which makes information easily available to whomever needs it, wherever they are, in the shortest time possible. This handbook summarizes the value of automating manual, paper-based processes. It then goes a step beyond to provide actionable steps that will set you on the path to productivity, profitability, and, yes, less paper.  Get your copy today and send the link around to your peers and colleagues.  Here's the link; please share it! http://www.aiim.org/Research-and-Publications/Research/AIIM-White-Papers/WPFD-Revolution-Handbook And don't miss out on the real world discussions about increasing engagement with WebCenter in new webinars being offered over the next couple of weeks:  October 30, 2012:  ResCare Solves Content Lifecycle Challenges with Oracle WebCenter November 1, 2012: WebCenter Content for Applications: Streamline Processes with Oracle WebCenter Content Management for Human Resources Applications Available On-Demand:  Using Oracle WebCenter to Content-Enable Your Business Applications

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• MDX using EXISTING, AGGREGATE, CROSSJOIN and WHERE

  - by James Rogers

  It is a well-published approach to using the EXISTING function to decode AGGREGATE members and nested sub-query filters.  Mosha wrote a good blog on it here and a more recent one here.  The use of EXISTING in these scenarios is very useful and sometimes the only option when dealing with multi-select filters.  However, there are some limitations I have run across when using the EXISTING function against an AGGREGATE member:   The AGGREGATE member must be assigned to the Dimension.Hierarchy being detected by the EXISTING function in the calculated measure. The AGGREGATE member cannot contain a crossjoin from any other dimension or hierarchy or EXISTING will not be able to detect the members in the AGGREGATE member.   Take the following query (from Adventure Works DW 2008):   With   member [Week Count] as 'count(existing([Date].[Fiscal Weeks].[Fiscal Week].members))'    member [Date].[Fiscal Weeks].[CM] as 'AGGREGATE({[Date].[Fiscal Weeks].[Fiscal Week].&[47]&[2004],[Date].[Fiscal Weeks].[Fiscal Week].&[48]&[2004],[Date].[Fiscal Weeks].[Fiscal Week].&[49]&[2004],[Date].[Fiscal Weeks].[Fiscal Week].&[50]&[2004]})'   select   {[Week Count]} on columns from   [Adventure Works]     where   [Date].[Fiscal Weeks].[CM]   Here we are attempting to count the existing fiscal weeks in slicer.  This is useful to get a per-week average for another member. Many applications generate queries in this manner (such as Oracle OBIEE).  This query returns the correct result of (4) weeks. Now let's put a twist in it.  What if the querying application submits the query in the following manner:   With   member [Week Count] as 'count(existing([Date].[Fiscal Weeks].[Fiscal Week].members))'    member [Customer].[Customer Geography].[CM] as 'AGGREGATE({[Date].[Fiscal Weeks].[Fiscal Week].&[47]&[2004],[Date].[Fiscal Weeks].[Fiscal Week].&[48]&[2004],[Date].[Fiscal Weeks].[Fiscal Week].&[49]&[2004],[Date].[Fiscal Weeks].[Fiscal Week].&[50]&[2004]})'   select   {[Week Count]} on columns from   [Adventure Works]     where   [Customer].[Customer Geography].[CM]   Here we are attempting to count the existing fiscal weeks in slicer.  However, the AGGREGATE member is built on a different dimension (in name) than the one EXISTING is trying to detect.  In this case the query returns (174) which is the total number of [Date].[Fiscal Weeks].[Fiscal Week].members defined in the dimension.   Now another twist, the AGGREGATE member will be named appropriately and contain the hierarchy we are trying to detect with EXISTING but it will be cross-joined with another hierarchy:   With   member [Week Count] as 'count(existing([Date].[Fiscal Weeks].[Fiscal Week].members))'    member [Date].[Fiscal Weeks].[CM] as 'AGGREGATE({[Date].[Fiscal Weeks].[Fiscal Week].&[47]&[2004],[Date].[Fiscal Weeks].[Fiscal Week].&[48]&[2004],[Date].[Fiscal Weeks].[Fiscal Week].&[49]&[2004],[Date].[Fiscal Weeks].[Fiscal Week].&[50]&[2004]}*    {[Customer].[Customer Geography].[Country].&[Australia],[Customer].[Customer Geography].[Country].&[United States]})'  select   {[Week Count]} on columns from   [Adventure Works]    where   [Date].[Fiscal Weeks].[CM]   Once again, we are attempting to count the existing fiscal weeks in slicer.  Again, in this case the query returns (174) which is the total number of [Date].[Fiscal Weeks].[Fiscal Week].members defined in the dimension. However, in 2008 R2 this query returns the correct result of 4 and additionally , the following will return the count of existing countries as well (2):   With   member [Week Count] as 'count(existing([Date].[Fiscal Weeks].[Fiscal Week].members))'   member [Country Count] as 'count(existing([Customer].[Customer Geography].[Country].members))'  member [Date].[Fiscal Weeks].[CM] as 'AGGREGATE({[Date].[Fiscal Weeks].[Fiscal Week].&[47]&[2004],[Date].[Fiscal Weeks].[Fiscal Week].&[48]&[2004],[Date].[Fiscal Weeks].[Fiscal Week].&[49]&[2004],[Date].[Fiscal Weeks].[Fiscal Week].&[50]&[2004]}*    {[Customer].[Customer Geography].[Country].&[Australia],[Customer].[Customer Geography].[Country].&[United States]})'  select   {[Week Count]} on columns from   [Adventure Works]    where   [Date].[Fiscal Weeks].[CM]   2008 R2 seems to work as long as the AGGREGATE member is on at least one of the hierarchies attempting to be detected (i.e. [Date].[Fiscal Weeks] or [Customer].[Customer Geography]). If not, it seems that the engine cannot find a "point of entry" into the aggregate member and ignores it for calculated members.   One way around this would be to put the sets from the AGGREGATE member explicitly in the WHERE clause (slicer).  I realize this is only supported in SSAS 2005 and 2008.  However, after talking with Chris Webb (his blog is here and I highly recommend following his efforts and musings) it is a far more efficient way to filter/slice a query:   With   member [Week Count] as 'count(existing([Date].[Fiscal Weeks].[Fiscal Week].members))'    select   {[Week Count]} on columns from   [Adventure Works]    where   ({[Date].[Fiscal Weeks].[Fiscal Week].&[47]&[2004],[Date].[Fiscal Weeks].[Fiscal Week].&[48]&[2004],[Date].[Fiscal Weeks].[Fiscal Week].&[49]&[2004],[Date].[Fiscal Weeks].[Fiscal Week].&[50]&[2004]}   ,{[Customer].[Customer Geography].[Country].&[Australia],[Customer].[Customer Geography].[Country].&[United States]})   This query returns the correct result of (4) weeks.  Additionally, we can count the cross-join members of the two hierarchies in the slicer:   With   member [Week Count] as 'count(existing([Date].[Fiscal Weeks].[Fiscal Week].members)*existing([Customer].[Customer Geography].[Country].members))'    select   {[Week Count]} on columns from   [Adventure Works]    where   ({[Date].[Fiscal Weeks].[Fiscal Week].&[47]&[2004],[Date].[Fiscal Weeks].[Fiscal Week].&[48]&[2004],[Date].[Fiscal Weeks].[Fiscal Week].&[49]&[2004],[Date].[Fiscal Weeks].[Fiscal Week].&[50]&[2004]}   ,{[Customer].[Customer Geography].[Country].&[Australia],[Customer].[Customer Geography].[Country].&[United States]})   We get the correct number of (8) here.

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• Integrating Social, Marketing, and Loyalty to Deliver Great Customer Experiences

  - by Charles Knapp

  Eighty nine percent of consumers quit a brand after one bad experience. With the high cost of acquiring new customers, what can brand leaders do? At the Loyalty World Conference this week in London, global business leaders such as the co-founder of Ben & Jerry’s shared the latest in how to retain customers and boost advocacy. Melissa Boxer and Sundar Swaminathan of Oracle shared that by taking an outside-in approach, you can deliver a differentiated, loyalty-building experience throughout the customer lifecycle, from researching and selecting through to using and recommending. To transform customer experiences, you need to integrate your brand’s social, marketing, and loyalty functions from the commonplace silos. Three key strategies: Know more and understand, unifying and capturing insights across touch points to better understand who to serve, how to serve, and when to serve.  Connect and engage across social and traditional channels, empowering a relationship ecosystem between social communities, customers, and employees. Make the personalized experience easy and rewarding. Visit us on twitter.com/oraclecrm to learn more useful highlights from the #lwconf conference.

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• Neuberger Berman Defines CRM Strategy In Asset Management

  - by michael.seback

  Neuberger Berman Defines Front Office Strategy for the New Firm Neuberger Berman is a majority employee-owned independent asset management firm with a heritage dating back to 1939. It provides a range of investment options, wealth planning services, and advice to meet individual needs. It also offers a broad range of financial capabilities and specializes in developing innovative and customized investment solutions for institutions. ... "The Insight team's analysis was critical to helping us assess the strengths and weaknesses of our Siebel implementation. It helped us to come up with our strategic plan for using customer relationship management and business intelligence capabilities." - Roxana Feldmann, Senior Vice President Technology ...Read more.

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• Oracle Product Hub: Customer Perspectives at the OpenWorld

  - by Mala Narasimharajan

   By Rohit Tandon The Oracle Product Hub (OPH) Product Strategy team will be hosting a customer session dedicated to OPH at Oracle Openworld. Oracle Product Information Management strategy team will have the pleasure to present this session with Motorola Mobility Solutions.  . In this session, you will hear how Motorola Solutions utilizes OPH to meet their IT and business needs. Arif Girniwala, (MDM Lead, Motorola) and Chirag Jariwala (Manager, Deloitte Consulting) will cover the following topics amongst others: How does Motorola Solutions decide on what is Product Master Data for their enterprise? What are the Data Governance structures, Users, User roles, User Security etc. within Motorola Solutions?  How does Motorola Solutions integrate, synchronize and leverage OPH with Agile PLM?       4.  What is the Oracle Product Hub strategy and roadmap (Speaker - Sachin Patel, Director Oracle Product Hub Strategy)       5.  What are the implementation best practices for Oracle Product Hub (Speaker - Srikant Bevara, Sr. Manager, Oracle   Product Hub product management) If you're interested in hearing more about the above then I recommend attending this session: Customer Perspectives: Master Product Data: Strategies for Effective Product Information Management with Motorola Mobility Solutions (CON8834) Tuesday October, 2nd 10:15am - 11:15am Moscone West - 3001 We hope to see you at OOW 2012 and stay in touch via our future blogs!  For a list of all Oracle MDM sessions click here. 

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• Oracle OpenWorld Interactive Customer Panels

  - by kellsey.ruppel

  Oracle OpenWorld attendees regularly report that their interactions with fellow Oracle customers represent the most valuable aspect of the conference. This year, four customer panels will promote these valuable Oracle WebCenter interactions, including:  Building Next-Generation Portals: An Interactive Customer Panel Discussion  (Wednesday, October 3, 5:00 p.m., Moscone West 3000, session ID# CON8900) With panelists from Aramark, Canadian Partnership Against Cancer, Los Angeles Department of Building & Safety, Los Angeles Department of Water & Power and Siemens Healthcare Becoming a Social Business: Stories from the Front Lines of Change (Thursday, October 4, 11:15 a.m., Moscone West 3001, session ID# CON8899) Featuring University of Louisville Land Mines, Potholes, and Dirt Roads: Navigating the Way to Enterprise Content Management Nirvana  (Thursday, October 4, 12:45 p.m., Moscone West 3001, session ID# 8898) Including panelists from Critigen and Alberta, Canada's Department of Agricultural and Rural Development Using Web Experience Management to Drive Online Marketing Success (Thursday, October 4, 2:15 p.m., Moscone West 3001, session ID# CON8897)  Featuring panelists from Ancestry.com and Arbonne We hope you’ll join us to learn first-hand from Oracle WebCenter customers as they share best practices and lessons learned when implementing Oracle WebCenter. Looking for a guide of all the Oracle WebCenter sessions at Oracle OpenWorld? Be sure to download the Oracle WebCenter Focus OnGuide!

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• Solaris 11 Customer Maintenance Lifecycle

  - by user12244672

  Hi Folks, Welcome to my new blog, http://blogs.oracle.com/Solaris11Life , which is all about the Customer Maintenance Lifecycle for Image Packaging System (IPS) based Solaris releases, such as Solaris 11. It'll include policies, best practices, clarifications, and lots of other stuff which I hope you'll find useful as you get up to speed with Solaris 11 and IPS.   Let's start with a version of my Solaris 11 Customer Maintenance Lifecycle presentation which I gave at this year's Oracle Open World and at the recent Deutsche Oracle Anwendergruppe (DOAG - German Oracle Users Group) conference in Nürnberg. Some of you may be familiar with my Patch Corner blog, http://blogs.oracle.com/patch , which fulfilled a similar purpose for System V [five] Release 4 (SVR4) based Solaris releases, such as Solaris 10 and below. Since maintaining a Solaris 11 system is quite different to maintaining a Solaris 10 system, I thought it prudent to start this 2nd parallel blog for Solaris 11. Actually, I have an ulterior motive for starting this separate blog.  Since IPS is a single tier packaging architecture, it doesn't have any patches, only package updates.  I've therefore banned the word "patch" in Solaris 11 and introduced a swear box to which my colleagues must contribute a quarter [$0.25] every time they use the word "patch" in a public forum.  From their Oracle Open World presentations, John Fowler owes 50 cents, Liane Preza owes $1.25, and Bart Smaalders owes 75 cents.  Since I'm stinging my colleagues in what could be a lucrative enterprise, I couldn't very well discuss IPS best practices on a blog called "Patch Corner" with a URI of http://blogs.oracle.com/patch.  I simply couldn't afford all those contributions to the "patch" swear box. :) Feel free to let me know what topics you'd like covered - just post a comment in the comment box on the blog. Best Wishes, Gerry.

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• CRM Goes to School, Supports Enrollment Growth

  - by Tony Berk

  At Post University in Waterbury, CT, the focus is on the student. Generally, the first interaction from a potential student is a lead, which can come from a variety of sources. Any delay in following up with the interested student (the lead) affects the conversion success rate, i.e., the likelihood of enrollment. By implementing Oracle CRM On Demand, Post University automated the admissions process so the admissions counselors are in direct contact with the students and eliminated many manual steps. The admissions and marketing teams, as well as the students, benefit from the new streamlined process. Up next, Post University, plans to increase the efficiency of the student retention processes with the expansion of Oracle CRM On Demand. Take a look at the video to learn more about Post University's Oracle CRM On Demand implementation: Congrats to Post University, and Apex IT, their implementation partner, on the successful implementation!

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• El éxito del Customer Experience

  - by Noelia Gomez

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Desde hace más de un año Oracle está apostando por soluciones que supongan un cambio en la gestión de la relación con el cliente, mejorando su experiencia para fidelizarle mientras las empresas ahorran en costes. Por otro lado, son muchas las empresas las que se han dado cuenta de esta necesidad y de que las redes sociales permiten una conexión con el cliente que antes no se había logrado, pudiendo detectar necesidades antes desconocidas. Por todo ello, el pasado 29 de Octubre Contact Center, en colaboración con Oracle, quiso invitar la los especialistas de Customer Experience de las mayores empresas de España en una jornada ejecutiva para descubrir las novedades en este área e intercambiar opiniones con otros expertos. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} Fernando Rumbero, Iberia Applications Cluster Leader de Oracle, abrió las ponencias hablando de la “Tercera Revolución”, una presentación que nos abrió la perspectiva de la realidad en la que vivimos, clientes, usuarios y empresas. Por su parte, Victor Lopez, Sales Consulting Director de Oracle, nos condujo en Un recorrido por el mundo del cliente para lograr ofrecer una experiencia que este espera. Después, conocimos casos prácticos de la mano de Albert Valls, especialista en CX, que nos mostró los resultados de algunos de nuestros clientes y como han logrado alcanzar sus objetivos. Tras un breve descanso que dio lugar al networking, escuchamos a la ponencia más esperada de la jornada: ¿Por qué Linkedin tienen 249 millones de usuarios? Francesc Arbiol, Head of Iberia, Linkedin, fue el responsable de responder a esta pregunta, dándonos las claves para ofrecer un servicio de alta calidad y rentable con Oracle RightNow. En el momento para preguntas y respuestas, moderado por Guillermo San Roman, Applications Sales Director de Oracle, los asistentes estuvieron muy activos y fueron muchas las interacciones con los ponentes y entre los propios asistentes. En este espacio se pusieron de manifiesto las preguntas más latentes de este escenario: ¿Estamos preparados para dar respuesta y comprender al cliente de hoy? ¿Cómo dirigir y priorizar las actividades para alcanzar el mejor resultado?Infraestructuras y claves para aprender a liderar la experiencia de cliente. ¿Cómo integrar a todas las áreas de la empresa en el proceso de Customer Experience? Proactividad y multicanalidad: dos principios básicos en el Customer Experience La jornada se cerró con un coctel en el que el prevaleció el intercambio de opiniones y encuentros entre profesionales. Sin duda un evento de los que te hacen irte a casa con miles de ideas en la cabeza. ¿Estuviste en el encuentro? Cuéntanos, ¿qué te pareció? ¿No pudiste asistir? Ponte en contacto con nosotros y nos acercaremos a tu oficina.   /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Customer Perspectives: Oracle Data Integrator

  - by Julien Testut

  Normal 0 false false false EN-US X-NONE X-NONE The Data Integration Product Management team will be hosting a customer panel session dedicated to Oracle Data Integrator at Oracle OpenWorld. I will have the pleasure to present this session with three of our customers: Paychex, Ross Stores and Turkcell. In this session, you will hear how Paychex, Ross Stores and Turkcell utilize Oracle Data Integrator to meet their IT and business needs. Our customers will be able to share with you how they use ODI in their environments, best practices, lessons learned and benefits of implementing Oracle Data Integrator. If you're interested in hearing more about how our customers use Oracle Data Integrator then I recommend attending this session: Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Customer Perspectives: Oracle Data Integrator Wednesday October, 3rd, 1:15PM - 2:15PM Marriott Marquis – Golden Gate C3 v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} The Data Integration track at OpenWorld covers variety of topics and speakers. In addition to product management of Oracle GoldenGate, Oracle Data Integrator, and Enteprise Data Quality presenting product updates and roadmap, we have several customer panels and stand-alone sessions featuring select customers such as St. Jude Medical, Raymond James, Aderas, Turkcell, Paychex, Comcast, Ticketmaster, Bank of America and more. You can see an overview of Data Integration sessions here.  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} If you are not able to attend OpenWorld, please check out our latest resources for Data Integration and Oracle GoldenGate. In the coming weeks you will see more blogs about our products’ new capabilities and what to expect at OpenWorld. We hope to see you at OpenWorld and stay in touch via our future blogs. v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Best way to model Customer <--> Address

  - by Jen

  Every Customer has a physical address and an optional mailing address. What is your preferred way to model this? Option 1. Customer has foreign key to Address Customer (id, phys_address_id, mail_address_id) Address (id, street, city, etc.) Option 2. Customer has one-to-many relationship to Address, which contains a field to describe the address type Customer (id) Address (id, customer_id, address_type, street, city, etc.) Option 3. Address information is de-normalized and stored in Customer Customer (id, phys_street, phys_city, etc. mail_street, mail_city, etc.) One of my overriding goals is to simplify the object-relational mappings, so I'm leaning towards the first approach. What are your thoughts?

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