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  • getting rid of repeated customer id's in mysql query

    - by bsandrabr
    I originally started by selecting customers from a group of customers and then for each customer querying the records for the past few days and presenting them in a table row. All working fine but I think I might have got too ambitious as I tried to pull in all the records at once having heard that mutiple queries are a big no no. here is the mysqlquery i came up with to pull in all the records at once SELECT morning, afternoon, date, date2, fname, lname, customers.customerid FROM customers LEFT OUTER JOIN attend ON ( customers.customerid = attend.customerid ) RIGHT OUTER JOIN noattend ON ( noattend.date2 = attend.date ) WHERE noattend.date2 BETWEEN '$date2' AND '$date3' AND DayOfWeek( date2 ) %7 >1 AND group ={$_GET['group']} ORDER BY lname ASC , fname ASC , date2 DESC tables are customer-customerid,fname,lname attend-customerid,morning,afternoon,date noattend-date2 (a table of all the days to fill in the blanks) Now the problem I have is how to start a new row in the table when the customer id changes My query above pulls in customer 1 morning 2 customer 1 morning 1 customer 2 morning 2 customer 2 morning 1 whereas I'm trying to get customer1 morning2 morning1 customer2 morning2 morning1 I dont know whether this is possible in the sql or more likely in the php

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  • Se non ti sei unito alla Customer Experience Revolution? Il materiale è tutto qui!

    - by Silvia Valgoi
    Se ti sei perso questo interesante Executive workshop, non preoccuparti, qui puoi trovare gli interventi dei relatori.Durante l'evento Oracle, Accenture ed il professor Enrico Finzi hanno condiviso l'approccio alla Customer Experience vista come strategia per dare vita a processi più completi ed innovativi, per generare e gestire l’interazione con i consumatori, su tutti i canali. E' stato un momento importante per: comprendere perché la Customer Experience è diventata la componente più importante e strategica del tuo business scoprire come la Customer Experience accelleri l’acquisizione di nuovi clienti, incrementi la fidelizzazione ad un brand/prodotto/servizio, migliori l’efficienza operativa e sostenga le vendite conoscere come le soluzioni di Customer Experience possono aiutare le aziende a far vivere questa esperienza in modo coerente, personalizzata, attraverso tutti i canali e su tutti i dispositivi, ottenendo risultati misurabile Ecco le presentazioni e i video presentati durante i lavori: &amp;lt;p&amp;gt; &amp;lt;/p&amp;gt; Oracle Customer Experience - Empowering People. Powering Brands - Armando Janigro, Sales Development Manager, Oracle         How to win with Customer Experience - Nadia Dallafiore, Senior Manager CRM Retail  Accenture   Customer Experience e selezione Darwiniana della marca - Enrico Finzi, Sociologo, Presidente AstraRicerche   Engage.Win.Develop.Keep LinkedIn: Customer Concepts Exchange Facebook: Oracle Customer Experience

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  • Improved Customer Experience, but at what Cost? See the DELL Computer experience with RTD

    - by Richard Lefebvre
    We can all probably agree that improving your customers' experience is a good thing. But a key question many people are asking is will it help your organization and, in particular, what are the financial benefits? That's a good question, especially when companies ARE experiencing phenomenal return on investment (ROI). Of course, there are many factors that impact ROI or other measures of success, but we'd like to share some success stories as examples of customer experience in action and delivering positive results. If you would like to learn more about the economics of customer experience, see Brian Curran's presentation at the Oracle Customer Experience Summit last month. In this series of blog posts, we'll share actual customer stories. Today's example is Dell, which uses Oracle Real-Time Decisions (RTD) and Siebel CRM as part of their customer experience portfolio to better understand their customers' needs and wants and provide consistent interactions. Regular readers of this blog are probably familiar with Siebel, but RTD may be new to many of you. RTD is a complete decision management solution that delivers real-time decisions and recommendations and automatically renders decisions within a business process to create tailored messaging for every customer interaction. What does that mean? In the video below, Dell describes how customer experience is important not just for one interaction channel, but across all "vehicles." RTD is helping Dell understand customer behavior and communicate with the customer in a more relevant manner, across all communication  or interaction channels including sales and service call centers, email marketing and online. Dell continues to expand use of RTD because the benefits are showing up in sales, service and marketing results including 19% increase in close rates, faster issue resolution and 40% improvement in revenue per click in email marketing. Video link By Tony Berk on Nov 15, 2012

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  • Subaru CIO wins SIM Leadership Award

    - by tony.berk
    Congratulations to Brian Simmermon, CIO at Subaru of America, Inc., for winning the Society for Information Management's (SIM) fifth annual SIM Leadership Award. Simmermon joined Subaru of America in 2005 as Chief Information Officer. Simmermon then performed a company-wide technology assessment and determined that the business ran a large collection of applications, many of which duplicated functionality. Establishing the mantra, "Simplicity, Flexibility, and Cost Effectiveness", he reduced the total number of applications, moved to a small core set of systems - including Oracle and Siebel. Tom Doll, COO for Subaru of America said, "We are very pleased Brian has been recognized. He has consistently shown vision and leadership and under his leadership, our technology group's innovations have helped our sales to grow to record levels, regardless of the economic circumstances." Simmermon's technology group's aggressive business deliverables have helped Subaru to become one of the most successful brands in the US with the brand reaching record sales in both 2009 and 2010. Click here to read the full press release. Click here to learn about Subaru's success with Oracle products. Congratulations Brian!

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  • Why The Athene Group Chose Fusion CRM

    - by Tony Berk
    A guest post by Vikas Bhambri, Managing Partner, The Athene Group This year, The Athene Group (www.theathenegroup.com) celebrated our tenth anniversary. The company has accomplished a lot in ten years overcoming a number of hurdles and challenges to have grown organically to a 150+ person global company with offices in the US, UK, and India and customers in the US, Canada, and Europe. Now more than ever with the current global landscape from an economic and competitive standpoint it was vital that we make some changes to remain successful for the next ten years. There were two key initiatives that we discussed internally that would enable us to successfully accomplish this – collaboration and the concept of “insight to action”. With our existing Oracle CRM On Demand platform we had components of this but not the full depth and breadth that we were looking for. When we started to discuss Fusion CRM we immediately saw several next generation tools that would embrace these two objectives. For a consulting and development organization the collaboration required between business development and consulting delivery is as important as the collaboration required during the projects between the project delivery and account management teams. The Activity Streams functionality in Fusion CRM immediately addressed the communication of key discussion topics and exchanges around our clients. Of course when we saw the Oracle Social Network (which is part of our Fusion CRM roadmap) we were blown away. The combination OSN and our CRM is going to make us more effective as we discuss and work cohesively on client engagements – ensuring mutual success for both Athene and our clients. When we looked at “insight to action” we saw that we had a great platform when folks were at their desks, unfortunately a lot of our business development and consulting folks are on the road. The Fusion Mobile Sales and Fusion Outlook Desktop provide information to our teams when they are on the go. So that they can provide real-time information and react to real-time information provided by their peers. We are in the early stages of our transformative experience with Fusion CRM but we believe the platform along with our people and processes are going to help us achieve our goals in the future.

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  • Oracle UPK Customer Roundtable - Featuring Medtronic's Journey To Support Global Systems Implementat

    - by [email protected]
    Hear Medtronic's journey of adopting Oracle UPK globally across their SAP, Siebel, and PeopleSoft applications. Register Now for this free webinar! Thursday, April 29, 2010 -- 9:00 am PT Medtronic's success story highlights how Oracle UPK improved workforce effectiveness, addressed compliance, and ensured end user adoption. From starting out with a small group of developers using Oracle UPK to having 35 developers creating 18,000 topics, Oracle UPK has become part of Medtronic's learning infrastructure with multi-languages, help menu integration and much more.

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  • A New Home for E-Business Suite Customer Adoption Information

    - by linda.fishman.hoyle
    Phew! I made it! A new home with my name. Let's talk about E-Business Suite. So much is going on and more and more customers are upgrading and implementing the latest release. I think I will highlight in this blog entry the most recent press release we issued 2 weeks ago about our Applications Unlimited success but in the release, we name several customers who are live on E-Business Suite Release 12.1 and then have a fabulous quote from a customer who is doing great things with our product.   Here is a link to the press release To make it easy for you, I am pulling out just the E-Business Suite information Oracle E-Business Suite: Oracle® E-Business Suite Release 12.1 provides organizations of all sizes, across all industries and regions, with a global business foundation that helps them reduce costs and increase productivity through a portfolio of rapid value solutions, integrated business processes and industry-focused solutions. The latest version of the Oracle E-Business Suite was designed to help organizations make better decisions and be more competitive by providing a global or holistic view of their operations. Abu Dhabi Media Company, Agilysis, C3 Business Solutions, Chicago Public Schools, Datacard Group, Guidance Software, Leviton Manufacturing, McDonald's, MINOR International, Usana Health Sciences, Zamil Plastic Industries Ltd. and Zebra Technologies are just a few of the organizations that have deployed the latest release of the Oracle E-Business Suite to help them make better decisions and be more competitive, while lowering costs and increasing performance. Customer Speaks "Leviton Manufacturing makes a very diverse line of products including electrical devices and data center products that we sell globally. We upgraded to the latest version of the Oracle E-Business Suite Release 12.1 to support our service business with change management, purchasing, accounts payable, and our internal IT help desk," said Bob MacTaggart, CIO of Leviton Manufacturing. "We consolidated seven Web sites that we used to host individually onto iStore. In addition, we run a site, using the Oracle E-Business Suite configurator, pricing and quoting for our sales agents to do configuration work. This site can now generate a complete sales proposal using Oracle functionality; we actually generate CAD drawings - the actual drawings themselves - based on configuration results. It used to take six to eight weeks to generate these drawings and now it's all done online in an hour to two hours by our sales agents themselves, totally self-service. It does everything they need. From our point of view that is a major business success. Not only is it a very cool, innovative application, but it also puts us about two years ahead of our competition."

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  • Customer Support Spotlight: Clemson University

    - by cwarticki
    I've begun a Customer Support Spotlight series that highlights our wonderful customers and Oracle loyalists.  A week ago I visited Clemson University.  As I travel to visit and educate our customers, I provide many useful tips/tricks and support best practices (as found on my blog and twitter). Most of all, I always discover an Oracle gem who deserves recognition for their hard work and advocacy. Meet George Manley.  George is a Storage Engineer who has worked in Clemson's Data Center all through college, partially in the Hardware Architecture group and partially in the Storage group. George and the rest of the Storage Team work with most all of the storage technologies that they have here at Clemson. This includes a wide array of different vendors' disk arrays, with the most of them being Oracle/Sun 2540's.  He also works with SAM/QFS, ACSLS, and our SL8500 Tape Libraries (all three Oracle/Sun products). (pictured L to R, Matt Schoger (Oracle), Mark Flores (Oracle) and George Manley) George was kind enough to take us for a data center tour.  It was amazing.  I rarely get to see the inside of data centers, and this one was massive. Clemson Computing and Information Technology’s physical resources include the main data center located in the Information Technology Center at the Innovation Campus and Technology Park. The core of Clemson’s computing infrastructure, the data center has 21,000 sq ft of raised floor and is powered by a 14MW substation. The ITC power capacity is 4.5MW.  The data center is the home of both enterprise and HPC systems, and is staffed by CCIT staff on a 24 hour basis from a state of the art network operations center within the ITC. A smaller business continuance data center is located on the main campus.  The data center serves a wide variety of purposes including HPC (supercomputing) resources which are shared with other Universities throughout the state, the state's medicaid processing system, and nearly all other needs for Clemson University. Yes, that's no typo (14,256 cores and 37TB of memory!!! Thanks for the tour George and thank you very much for your time.  The tour was fantastic. I enjoyed getting to know your team and I look forward to many successes from Clemson using Oracle products. -Chris WartickiGlobal Customer Management

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  • Oracle Hyperion Customer Briefing 2011

    - by antonella.buonagurio(at)oracle.com
    Lo scorso 24 febbraio a Milano e il 9 marzo a Roma si è tenuto l'Oracle Hyperion Customer Briefing 2011 un workshop riservato ai clienti Oracle su tutte le novità Oracle Hyperion EPM SYstem 11.1.2. La giornata si è sviluppata attraverso un percorso guidato di quattro sessioni tematiche su  come poter migliorare ulteriormente processi di management nelle  aziende in tutti gli ambiti di interesse.  

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  • Oracle Enterprise Data Quality: A Leader in Customer Satisfaction

    - by Mala Narasimharajan
    It’s always good to hear feedback from practitioners – the ones who are in the trenches who have experienced both the good and the bad sides of enterprise software. Gartner recently released a report which surveyed 260 data quality professionals from around the world and found that most expressed considerable satisfaction as a whole from their data quality tool vendors. However, a couple of key findings stand out which include, Datanomic (acquired by Oracle), leading the pack in terms of overall customer satisfaction among data quality tools. Read all about it right here http://bit.ly/Ay45SG

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  • Good Customer Service Example

    - by MightyZot
    Here’s another good customer service example for you! My wife purchased a Galaxy last week and she loves the phone.  She asked me to add it to our AT&T Microcell last night. I purchased the AT&T Microcell a couple of years ago, because cell signal out where I live sucks! Since microcells are managed on the AT&T web site, I went to the site and tried to sign in. Naturally, having not managed that microcell in a couple of years…and much to my chagrin…I discovered that I didn’t know my password OR my user ID. So, I decided to call and see if I could get my account reset that late in the day (we’re talking last night, so it was well after 7pm.) I called the technical support line, touched the appropriate numbers to navigate to microcell support, turned on my speaker phone, and prepared for the long wait. After about 45 seconds I was delighted to hear “Jeffrey” break in and ask what he could help me with. I explained that I have not managed my microcell for some time and had forgotten the user name and password.  “No problem”, he replied, and he asked me for the line I used to register the microcell. After confirming the last four digits of my IMEI number, he asked me for my wife’s number. I gave him my wife’s number and he said, “I’ve taken care of it Mr Pope. Just have her reboot her phone and you should see your microcell.” We rebooted her phone, it connected to the microcell, and voila, she was online! “Is there anything else I can help you with while I’ve got you on the line”, he said. “Nope”, I replied. “Ok, have a great night.” What made this a great customer service experience for me was that “Jeffrey” didn’t stop at giving me my user account and password, which I would probably forget anyway after setting up my wife’s new phone. Instead, he solved the real problem for me – adding my wife’s new phone to my microcell. Great job Jeffrey!

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  • WebCenter Customer Spotlight: American Home Mortgage

    - by Michelle Kimihira
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter Solution Summary American Home Mortgage Servicing Inc. (AHMSI) is a 3,000 employee company based in Coppell, Texas and provides services to homeowners and loan investors. With a multibillion portfolio under management, AHMSI is one of the country's largest servicers of Alt-A and subprime loans. AHMSI implemented a public-facing secure Web portal using Oracle WebCenter Suite to help investors make informed decisions more quickly and automated much of the investor approval process AHMSI reduced the time needed to process loan modification from approximately 30 days to one week.  UsingOracle WebCenter Content AHMSI can now share strategic & sensitive content in compliance with the various governance regulations.  Company OverviewAmerican Home Mortgage Servicing Inc. provides services to homeowners and loan investors. Whether a borrower holds a traditional, Alt-A, payment option, or subprime loan, the company's highly trained experts are committed to providing high levels of service as they work to address each customer's needs. AHMSI also carefully manages the loan portfolios of investors. With a multibillion portfolio under management, AHMSI is one of the country's largest servicers of Alt-A and subprime loans.  Challenges AHMSI’s biggest challenge was to improve security by minimizing the use of e-mail and FTP sites to share sensitive mortgage loan data with third parties, including estate investors.  Solutions AHMSI implemented Oracle WebCenter Suite to deploy a public-facing Web portal, enabling authorized external users to view content stored on the content server and Oracle WebCenter Content  to create a secure storage area for daily, weekly, and monthly reports. They leveraged the standard group spaces in Oracle WebCenter Portal to enable business users to collaborate more effectively.  Results By automating much of the investor approval process, they reduced the time needed to process loan modifications from approximately 30 days to one week and greatly minimized the use of e-mail and FTP sites to share information. Investors can now view supporting materials including real-time loan information and call center data to help them make more informed decisions more quickly.  The implemented solution complies with various government regulations in dealings with real estate investors.  “To maintain our commitment to providing customers with the highest possible levels of services while creating a competitive advantage for our business, we needed to be able to share strategic and sensitive content in a safe and secure manner. With Oracle WebCenter, we have a flexible and modern user experience platform that allows us to securely, reliably and efficiently manage our portfolio of sensitive data and share it with our business partners. This not only helps ensure compliance with various government regulations, it accelerates processes and supports more informed decision making.” Vince Holt, Manager, Application Management, American Home Mortgage Servicing, Inc.  Additional Information AHMSI Customer Snapshot  Oracle WebCenter Suite Oracle WebCenter Content Oracle WebCenter Portal Oracle Fusion Middleware

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  • Join the Customer Revolution – 25 oct 2012 - Paris

    - by Valérie De Montvallon
    Faites redécouvrir votre marque à vos clients !   Rendez-vous le 25 octobre à 19h pour découvrir comment les outils de nouvelle génération peuvent permettre à vos équipes de proposer une nouvelle expérience client.   Table ronde animée par Arnaud le Gal, rédacteur en chef des Echos Avec les témoignages d’ACCOR et Bouygues Telecom. Informations, inscriptions sur la page Oracle Customer Experience

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  • Manic Monday - More OpenWorld Solaris Sessions: Developers, Cloud, Customer Insights, Hardware Optimization

    - by Larry Wake
    We're overflowing with Monday sessions; literally more than one person can take in. Learn more about what's new in Oracle Solaris Studio, hear about the latest x86 and SPARC hardware optimizations, get some insights on cloud deployment strategies, and find out from your peers what they're doing with Oracle Solaris. If you're an OpenWorld attendee, go to to Schedule Builder to guarantee your space in any session or lab. See yesterday's blog post and the "Focus on Oracle Solaris" guide for even more sessions. Monday, October 1st: 10:45 AM - Maximizing Your SPARC T4 Oracle Solaris Application Performance(CON6382,  Marriott Marquis - Golden Gate C3) Hear how customers and commercial software partners have reached peak performance on SPARC T4 servers and engineered systems with Oracle Solaris Studio and its latest tools for analyzing, reporting, and improving runtime performance: Autoparallelizing, high-performance compilers Performance Analyzer (used to find performance hotspots) Thread Analyzer (to expose data races and deadlocks) Code Analyzer (used to discover latent memory corruption issues) 10:45 Cloud Formation: Implementing IaaS in Practice with Oracle Solaris(CON8787, Moscone South 302) Decisions, decisions--at the same time, we've got a session that covers why Oracle Solaris is the ideal OS for public or private clouds, IaaS or PaaS, with built-in features for elastic infrastructure, unrivaled security, superfast installation and deployment, nonstop availability, and crystal-clear observability. This session will include a customer study on how Oracle Solaris is used in the cloud today to implement the Oracle stack. 12:15 PM - Customer Insight: Oracle Solaris on Oracle Exadata, Oracle Exalogic, and SPARC SuperCluster(CON8760, Moscone South 270) Hear from customers what benefits they have realized from using the Oracle stack on Oracle Exadata and Oracle’s SPARC SuperCluster and from using Oracle Solaris on those engineered systems, taking advantage of built-in lightweight OS virtualization (Zones), enterprise reliability and scale, and other key features. 1:45 PM - Case Study: Mobile Tornado Uses Oracle Technology for Better RAS and TCO?(CON4281, Moscone West 2005) Mobile Tornado develops and markets instant communication platforms, replacing traditional radio networks with cellular networks. Its critical concern is uptime. Find out how they've used Oracle Solaris, Netra SPARC T4, and Oracle Solaris Cluster, including Oracle Solaris ZFS and Zones, for their Oracle Database deployments to improve reliability and drive down cost. 3:15 PM - Technical Panel: Developing High Performance Applications on Oracle Solaris(CON7196, Marriott Marquis - Golden Gate C2) Engineers from the Oracle Solaris, Oracle Database, and Oracle Tuxedo development teams, and Oracle ISV Engineering discuss how they develop high-performance enterprise applications that take advantage of Oracle's SPARC and x86 servers, with Oracle Solaris Studio and new Oracle Solaris 11 features. Topics will include developer tools, parallel frameworks, best practices, and methodologies, as well as insights and case studies on parallelizing and optimizing application performance on Oracle Solaris. Bring your best questions! 3:15 PM -  x86 Power Management with Oracle Solaris: Current State, Opportunities, and Future(CON6271, Moscone West 2012) Another option for this time slot: learn about how Intel Xeon and Oracle Solaris work together to reduce server power consumption. This presentation addresses some of the recent power management improvements in Oracle Solaris, opportunities to further improve energy efficiency, and some future directions for Oracle Solaris power management.

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  • Meet This Year's Most Impressive WebCenter Customer Projects

    - by Michael Snow
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  • WebCenter Customer Spotlight: Regency Centers Corporation

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryRegency Centers Corporation, based in Jacksonville, FL, is a leading national owner, operator, and developer of grocery-anchored and community shopping centers. Regency grew rapidly over much of the last decade. To keep up with the monthly and yearly administrative processes required to manage thousands of tenants, including reconciling yearly pass-through expenses, the customer upgraded to Oracle’s JD Edwards EnterpriseOne Version 9.0 and deployed Oracle WebCenter Imaging, Process Management and Oracle BI Publisher, to streamline invoice processing and reporting. Using Oracle WebCenter Imaging - Regency accelerated and improved vendor invoice accuracy  which increases process integrity by identifying potential duplicate bills while enabling rapid approval of electronic invoice documents. Company Overview Regency Centers Corporation, based in Jacksonville, FL,  is a leading national owner, operator, and developer of grocery-anchored and community shopping centers. The company owns 367 centers, totaling nearly 50 million square feet, located in top markets throughout the United States. Founded in 1963 and operating as a fully integrated real estate company, Regency is a qualified real estate investment trust that is self-administered and self-managed, operating from 17 regional offices around the country.  Business Challenges Ensure continued support of vital business applications that drive the real estate developer’s key business processes, including property management and tenant payment processing Streamline year-end expense recognition and calculation, enabling faster tenant billing Move to a Web-based platform to deliver greater mobility and convenience to employees Minimize system customizations to reduce IT management costs and burden moving forward Solution DeployedRecency Centers Corporation worked with the  Oracle Partner ICS to upgrade to Oracle’s JD Edwards EnterpriseOne Version 9.0, migrating to a more user-friendly, Web-based platform and realizing numerous new efficiencies in property management and tenant payment processing. They accelerated and improved vendor invoice accuracy with Oracle WebCenter Imaging, which increases process integrity by identifying potential duplicate bills while enabling rapid approval of electronic invoice documents. Business Results Enabled faster and more accurate tenant billing for year-end expenses, accelerating collections of millions of dollars in revenue Gained full audit and drill-down capabilities that facilitate understanding various aspects of calculations for expense participation generation Increases process integrity by identifying potential duplicate bills while enabling rapid approval of electronic invoice documents Helped to ensure on-time payments to hundreds of vendors, including contractors and utilities "We have realized numerous efficiencies with Oracle’s JD Edwards EnterpriseOne 9.0, particularly around tenant billings. It accelerates our year-end expense reconciliation process and enables us to create and process billings more quickly.” James Chiang, Vice President of Real Estate Accounting Regency Centers Corporation Additional Information Regency Centers Corporation Customer Snapshot Oracle WebCenter Imaging JD Edwards EnterpriseOne Financials 9.0 JD Edwards EnterpriseOne Project Costing JD Edwards EnterpiseOne Real Estate Management Oracle Business Intelligence Publisher Oracle Essbase

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  • Oracle Service Bus Customer Panel - Choice Hotel's Deployment Description at OpenWorld

    - by Bruce Tierney
    Choice Hotels shared their Oracle Service Bus deployment during the recent Customer Panel on Oracle Service Bus.  Charlie Taylor of Choice provides an excellent in-depth description of architectural guidelines including project naming and project structure.  Below is a screenshot from the session highlighting the flow from proxy service to business service, transformation, orchestration and more: For more information about Oracle OpenWorld SOA & BPM Session, please see the Focus on SOA and BPM document 

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  • Segmentation and Targeting: Your Tools for Personalizing the Online Customer Experience

    - by Christie Flanagan
    In order to deliver the kind of personalized and engaging online experiences that customers expect today, look to segmentation and targeting.  Segmentation is the practice of dividing your site visitors into distinct groups based on shared characteristics or behavior – for example, a segment may consist of site visitors who have visited pages related to certain product type, or they may consist of visitors within the same age group or geographic area.  The idea is that those within a segment are more likely to have common needs, problems or interests that can be served by your business. Targeting is the process by which the most relevant content, whether an article promotion or other piece of content, is delivered to your visitors based on their segment membership. Segmentation and targeting are used to drive greater engagement on your web presence by delivering content to your site visitors that is tailored to their interests, behavior or other attributes.  You may have a number of different goals for your segmentation and targeting efforts: Up-sell or cross-sell to your customers Conduct A/B testing on your offers and creative Offer discounts, promotions or other incentives for the time and duration that you specify Make is easier to find relevant information about products and services Create premium content model There are two different approaches you can take toward segmentation and targeting for you online customer experience initiatives. The first is more of a manual process, in which marketers manage the process of determining which segments to create and which content to target to those segments. The benefit of this approach is that it gives marketers a high level of control over the whole process which works well when you have a thorough understanding of your segments and which content is most likely to serve their needs.  Tools for marketer managed segmentation and targeting are often built right in to your WEM platform, as they are with Oracle WebCenter Sites. The downside is that the more segments and content that you have, the more time consuming and complicated in can be to manage manually.The second approach relies on predictive intelligence to automate the segmentation and targeting process.  This allows optimization of the process to occur in real time. This approach helps reduce the burden of manual segmentation and targeting and can result in new insights into segments that you may never have thought of on your own.  It also provides you with the capability to quickly test new offers and promotions on your site.  Predictive segmentation and targeting can be achieved by using Oracle WebCenter Sites and Oracle Real-Time Decisions together. *****Get a taste for how Oracle WebCenter Sites and Oracle Real-Time Decisions combine to deliver powerful capabilities for predictive segmentation and targeting by watching this on demand webcast introducing Oracle WebCenter Sites 11g or by reading IDC’s take on the latest release of Oracle’s web experience management solution.  Be sure to return to the Oracle WebCenter blog on Thursday for a closer look at how to optimize the online customer experience using these two products together.

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  • WebCenter Customer Spotlight: Alberta Agriculture and Rural Developmen

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryAlberta Agriculture and Rural Development is a government ministry that works with producers and consumers to create a strong, competitive, and sustainable agriculture and food industry in the province of Alberta, Canada The primary business challenge faced by the Alberta Ministry of Agriculture was that of managing the rapid growth of their information.  They needed to incorporate a system that would work across 22 different divisions within the ministry and deliver an improved and more efficient experience for Desktop, Web and Mobile users, while addressing their regulatory compliance needs as part of the Canadian government. The customer implemented a centralized Enterprise Content Management solution based on Oracle WebCenter Content and developed a strong and repeatable information life cycle management methodology across all their 22 divisions and agencies. With the implemented solution, Alberta Agriculture and Rural Development  centrally manages over 20 million documents for 22 divisions and agencies and they have improved time required to find records,  reliability of information, improved speed and accuracy of reporting and data security. Company OverviewAlberta Agriculture and Rural Development is a government ministry that works with producers and consumers to create a strong, competitive, and sustainable agriculture and food industry in the province of Alberta, Canada.  Business ChallengesThe business users were overwhelmed by growth in documents (over 20 million files across 22 divisions and agencies) and it was difficult to find and manage documents and versions. There was a strong need for a personalized easy-to-use, secure and dependable method of managing and consuming content via desktop, Web, and mobile, while improving efficiency and maintaining regulatory compliance by removing the risk of non-uniform approaches to retention and disposition. Solution DeployedAs a first step Alberta Agriculture and Rural Development developed a business case with clear defined business drivers: Reduce time required to find records Locate “lost” records Capture knowledge lost through attrition Increase the ease of retrieval Reduce personal copies Increase reliability of information Improve speed and accuracy of reporting Improve data security The customer implemented a centralized Enterprise Content Management solution based on Oracle WebCenter Content. They used an incremental implementation approach aligned with their divisional and agency structure which allowed continuous process improvement. This led to a very strong and repeatable information life cycle management methodology across all their 22 divisions and agencies. Business ResultsAlberta Agriculture and Rural Development achieved impressive business results: Centrally managing over 20 million files for 22 divisions and agencies Federated model to manage documents in SharePoint and other applications Doing records management for both paper and electronic records Reduced time required to find records Increased the ease of retrieval Increased reliability of information Improved speed and accuracy of reporting Improved data security Additional Information Oracle Open World 2012 Presentation Oracle WebCenter Content

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