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  • Is there a Telecommunications Reference Architecture?

    - by raul.goycoolea
    @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Abstract   Reference architecture provides needed architectural information that can be provided in advance to an enterprise to enable consistent architectural best practices. Enterprise Reference Architecture helps business owners to actualize their strategies, vision, objectives, and principles. It evaluates the IT systems, based on Reference Architecture goals, principles, and standards. It helps to reduce IT costs by increasing functionality, availability, scalability, etc. Telecom Reference Architecture provides customers with the flexibility to view bundled service bills online with the provision of multiple services. It provides real-time, flexible billing and charging systems, to handle complex promotions, discounts, and settlements with multiple parties. This paper attempts to describe the Reference Architecture for the Telecom Enterprises. It lays the foundation for a Telecom Reference Architecture by articulating the requirements, drivers, and pitfalls for telecom service providers. It describes generic reference architecture for telecom enterprises and moves on to explain how to achieve Enterprise Reference Architecture by using SOA.   Introduction   A Reference Architecture provides a methodology, set of practices, template, and standards based on a set of successful solutions implemented earlier. These solutions have been generalized and structured for the depiction of both a logical and a physical architecture, based on the harvesting of a set of patterns that describe observations in a number of successful implementations. It helps as a reference for the various architectures that an enterprise can implement to solve various problems. It can be used as the starting point or the point of comparisons for various departments/business entities of a company, or for the various companies for an enterprise. It provides multiple views for multiple stakeholders.   Major artifacts of the Enterprise Reference Architecture are methodologies, standards, metadata, documents, design patterns, etc.   Purpose of Reference Architecture   In most cases, architects spend a lot of time researching, investigating, defining, and re-arguing architectural decisions. It is like reinventing the wheel as their peers in other organizations or even the same organization have already spent a lot of time and effort defining their own architectural practices. This prevents an organization from learning from its own experiences and applying that knowledge for increased effectiveness.   Reference architecture provides missing architectural information that can be provided in advance to project team members to enable consistent architectural best practices.   Enterprise Reference Architecture helps an enterprise to achieve the following at the abstract level:   ·       Reference architecture is more of a communication channel to an enterprise ·       Helps the business owners to accommodate to their strategies, vision, objectives, and principles. ·       Evaluates the IT systems based on Reference Architecture Principles ·       Reduces IT spending through increasing functionality, availability, scalability, etc ·       A Real-time Integration Model helps to reduce the latency of the data updates Is used to define a single source of Information ·       Provides a clear view on how to manage information and security ·       Defines the policy around the data ownership, product boundaries, etc. ·       Helps with cost optimization across project and solution portfolios by eliminating unused or duplicate investments and assets ·       Has a shorter implementation time and cost   Once the reference architecture is in place, the set of architectural principles, standards, reference models, and best practices ensure that the aligned investments have the greatest possible likelihood of success in both the near term and the long term (TCO).     Common pitfalls for Telecom Service Providers   Telecom Reference Architecture serves as the first step towards maturity for a telecom service provider. During the course of our assignments/experiences with telecom players, we have come across the following observations – Some of these indicate a lack of maturity of the telecom service provider:   ·       In markets that are growing and not so mature, it has been observed that telcos have a significant amount of in-house or home-grown applications. In some of these markets, the growth has been so rapid that IT has been unable to cope with business demands. Telcos have shown a tendency to come up with workarounds in their IT applications so as to meet business needs. ·       Even for core functions like provisioning or mediation, some telcos have tried to manage with home-grown applications. ·       Most of the applications do not have the required scalability or maintainability to sustain growth in volumes or functionality. ·       Applications face interoperability issues with other applications in the operator's landscape. Integrating a new application or network element requires considerable effort on the part of the other applications. ·       Application boundaries are not clear, and functionality that is not in the initial scope of that application gets pushed onto it. This results in the development of the multiple, small applications without proper boundaries. ·       Usage of Legacy OSS/BSS systems, poor Integration across Multiple COTS Products and Internal Systems. Most of the Integrations are developed on ad-hoc basis and Point-to-Point Integration. ·       Redundancy of the business functions in different applications • Fragmented data across the different applications and no integrated view of the strategic data • Lot of performance Issues due to the usage of the complex integration across OSS and BSS systems   However, this is where the maturity of the telecom industry as a whole can be of help. The collaborative efforts of telcos to overcome some of these problems have resulted in bodies like the TM Forum. They have come up with frameworks for business processes, data, applications, and technology for telecom service providers. These could be a good starting point for telcos to clean up their enterprise landscape.   Industry Trends in Telecom Reference Architecture   Telecom reference architectures are evolving rapidly because telcos are facing business and IT challenges.   “The reality is that there probably is no killer application, no silver bullet that the telcos can latch onto to carry them into a 21st Century.... Instead, there are probably hundreds – perhaps thousands – of niche applications.... And the only way to find which of these works for you is to try out lots of them, ramp up the ones that work, and discontinue the ones that fail.” – Martin Creaner President & CTO TM Forum.   The following trends have been observed in telecom reference architecture:   ·       Transformation of business structures to align with customer requirements ·       Adoption of more Internet-like technical architectures. The Web 2.0 concept is increasingly being used. ·       Virtualization of the traditional operations support system (OSS) ·       Adoption of SOA to support development of IP-based services ·       Adoption of frameworks like Service Delivery Platforms (SDPs) and IP Multimedia Subsystem ·       (IMS) to enable seamless deployment of various services over fixed and mobile networks ·       Replacement of in-house, customized, and stove-piped OSS/BSS with standards-based COTS products ·       Compliance with industry standards and frameworks like eTOM, SID, and TAM to enable seamless integration with other standards-based products   Drivers of Reference Architecture   The drivers of the Reference Architecture are Reference Architecture Goals, Principles, and Enterprise Vision and Telecom Transformation. The details are depicted below diagram. @font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }div.Section1 { page: Section1; } Figure 1. Drivers for Reference Architecture @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Today’s telecom reference architectures should seamlessly integrate traditional legacy-based applications and transition to next-generation network technologies (e.g., IP multimedia subsystems). This has resulted in new requirements for flexible, real-time billing and OSS/BSS systems and implications on the service provider’s organizational requirements and structure.   Telecom reference architectures are today expected to:   ·       Integrate voice, messaging, email and other VAS over fixed and mobile networks, back end systems ·       Be able to provision multiple services and service bundles • Deliver converged voice, video and data services ·       Leverage the existing Network Infrastructure ·       Provide real-time, flexible billing and charging systems to handle complex promotions, discounts, and settlements with multiple parties. ·       Support charging of advanced data services such as VoIP, On-Demand, Services (e.g.  Video), IMS/SIP Services, Mobile Money, Content Services and IPTV. ·       Help in faster deployment of new services • Serve as an effective platform for collaboration between network IT and business organizations ·       Harness the potential of converging technology, networks, devices and content to develop multimedia services and solutions of ever-increasing sophistication on a single Internet Protocol (IP) ·       Ensure better service delivery and zero revenue leakage through real-time balance and credit management ·       Lower operating costs to drive profitability   Enterprise Reference Architecture   The Enterprise Reference Architecture (RA) fills the gap between the concepts and vocabulary defined by the reference model and the implementation. Reference architecture provides detailed architectural information in a common format such that solutions can be repeatedly designed and deployed in a consistent, high-quality, supportable fashion. This paper attempts to describe the Reference Architecture for the Telecom Application Usage and how to achieve the Enterprise Level Reference Architecture using SOA.   • Telecom Reference Architecture • Enterprise SOA based Reference Architecture   Telecom Reference Architecture   Tele Management Forum’s New Generation Operations Systems and Software (NGOSS) is an architectural framework for organizing, integrating, and implementing telecom systems. NGOSS is a component-based framework consisting of the following elements:   ·       The enhanced Telecom Operations Map (eTOM) is a business process framework. ·       The Shared Information Data (SID) model provides a comprehensive information framework that may be specialized for the needs of a particular organization. ·       The Telecom Application Map (TAM) is an application framework to depict the functional footprint of applications, relative to the horizontal processes within eTOM. ·       The Technology Neutral Architecture (TNA) is an integrated framework. TNA is an architecture that is sustainable through technology changes.   NGOSS Architecture Standards are:   ·       Centralized data ·       Loosely coupled distributed systems ·       Application components/re-use  ·       A technology-neutral system framework with technology specific implementations ·       Interoperability to service provider data/processes ·       Allows more re-use of business components across multiple business scenarios ·       Workflow automation   The traditional operator systems architecture consists of four layers,   ·       Business Support System (BSS) layer, with focus toward customers and business partners. Manages order, subscriber, pricing, rating, and billing information. ·       Operations Support System (OSS) layer, built around product, service, and resource inventories. ·       Networks layer – consists of Network elements and 3rd Party Systems. ·       Integration Layer – to maximize application communication and overall solution flexibility.   Reference architecture for telecom enterprises is depicted below. @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Figure 2. Telecom Reference Architecture   The major building blocks of any Telecom Service Provider architecture are as follows:   1. Customer Relationship Management   CRM encompasses the end-to-end lifecycle of the customer: customer initiation/acquisition, sales, ordering, and service activation, customer care and support, proactive campaigns, cross sell/up sell, and retention/loyalty.   CRM also includes the collection of customer information and its application to personalize, customize, and integrate delivery of service to a customer, as well as to identify opportunities for increasing the value of the customer to the enterprise.   The key functionalities related to Customer Relationship Management are   ·       Manage the end-to-end lifecycle of a customer request for products. ·       Create and manage customer profiles. ·       Manage all interactions with customers – inquiries, requests, and responses. ·       Provide updates to Billing and other south bound systems on customer/account related updates such as customer/ account creation, deletion, modification, request bills, final bill, duplicate bills, credit limits through Middleware. ·       Work with Order Management System, Product, and Service Management components within CRM. ·       Manage customer preferences – Involve all the touch points and channels to the customer, including contact center, retail stores, dealers, self service, and field service, as well as via any media (phone, face to face, web, mobile device, chat, email, SMS, mail, the customer's bill, etc.). ·       Support single interface for customer contact details, preferences, account details, offers, customer premise equipment, bill details, bill cycle details, and customer interactions.   CRM applications interact with customers through customer touch points like portals, point-of-sale terminals, interactive voice response systems, etc. The requests by customers are sent via fulfillment/provisioning to billing system for ordering processing.   2. Billing and Revenue Management   Billing and Revenue Management handles the collection of appropriate usage records and production of timely and accurate bills – for providing pre-bill usage information and billing to customers; for processing their payments; and for performing payment collections. In addition, it handles customer inquiries about bills, provides billing inquiry status, and is responsible for resolving billing problems to the customer's satisfaction in a timely manner. This process grouping also supports prepayment for services.   The key functionalities provided by these applications are   ·       To ensure that enterprise revenue is billed and invoices delivered appropriately to customers. ·       To manage customers’ billing accounts, process their payments, perform payment collections, and monitor the status of the account balance. ·       To ensure the timely and effective fulfillment of all customer bill inquiries and complaints. ·       Collect the usage records from mediation and ensure appropriate rating and discounting of all usage and pricing. ·       Support revenue sharing; split charging where usage is guided to an account different from the service consumer. ·       Support prepaid and post-paid rating. ·       Send notification on approach / exceeding the usage thresholds as enforced by the subscribed offer, and / or as setup by the customer. ·       Support prepaid, post paid, and hybrid (where some services are prepaid and the rest of the services post paid) customers and conversion from post paid to prepaid, and vice versa. ·       Support different billing function requirements like charge prorating, promotion, discount, adjustment, waiver, write-off, account receivable, GL Interface, late payment fee, credit control, dunning, account or service suspension, re-activation, expiry, termination, contract violation penalty, etc. ·       Initiate direct debit to collect payment against an invoice outstanding. ·       Send notification to Middleware on different events; for example, payment receipt, pre-suspension, threshold exceed, etc.   Billing systems typically get usage data from mediation systems for rating and billing. They get provisioning requests from order management systems and inquiries from CRM systems. Convergent and real-time billing systems can directly get usage details from network elements.   3. Mediation   Mediation systems transform/translate the Raw or Native Usage Data Records into a general format that is acceptable to billing for their rating purposes.   The following lists the high-level roles and responsibilities executed by the Mediation system in the end-to-end solution.   ·       Collect Usage Data Records from different data sources – like network elements, routers, servers – via different protocol and interfaces. ·       Process Usage Data Records – Mediation will process Usage Data Records as per the source format. ·       Validate Usage Data Records from each source. ·       Segregates Usage Data Records coming from each source to multiple, based on the segregation requirement of end Application. ·       Aggregates Usage Data Records based on the aggregation rule if any from different sources. ·       Consolidates multiple Usage Data Records from each source. ·       Delivers formatted Usage Data Records to different end application like Billing, Interconnect, Fraud Management, etc. ·       Generates audit trail for incoming Usage Data Records and keeps track of all the Usage Data Records at various stages of mediation process. ·       Checks duplicate Usage Data Records across files for a given time window.   4. Fulfillment   This area is responsible for providing customers with their requested products in a timely and correct manner. It translates the customer's business or personal need into a solution that can be delivered using the specific products in the enterprise's portfolio. This process informs the customers of the status of their purchase order, and ensures completion on time, as well as ensuring a delighted customer. These processes are responsible for accepting and issuing orders. They deal with pre-order feasibility determination, credit authorization, order issuance, order status and tracking, customer update on customer order activities, and customer notification on order completion. Order management and provisioning applications fall into this category.   The key functionalities provided by these applications are   ·       Issuing new customer orders, modifying open customer orders, or canceling open customer orders; ·       Verifying whether specific non-standard offerings sought by customers are feasible and supportable; ·       Checking the credit worthiness of customers as part of the customer order process; ·       Testing the completed offering to ensure it is working correctly; ·       Updating of the Customer Inventory Database to reflect that the specific product offering has been allocated, modified, or cancelled; ·       Assigning and tracking customer provisioning activities; ·       Managing customer provisioning jeopardy conditions; and ·       Reporting progress on customer orders and other processes to customer.   These applications typically get orders from CRM systems. They interact with network elements and billing systems for fulfillment of orders.   5. Enterprise Management   This process area includes those processes that manage enterprise-wide activities and needs, or have application within the enterprise as a whole. They encompass all business management processes that   ·       Are necessary to support the whole of the enterprise, including processes for financial management, legal management, regulatory management, process, cost, and quality management, etc.;   ·       Are responsible for setting corporate policies, strategies, and directions, and for providing guidelines and targets for the whole of the business, including strategy development and planning for areas, such as Enterprise Architecture, that are integral to the direction and development of the business;   ·       Occur throughout the enterprise, including processes for project management, performance assessments, cost assessments, etc.     (i) Enterprise Risk Management:   Enterprise Risk Management focuses on assuring that risks and threats to the enterprise value and/or reputation are identified, and appropriate controls are in place to minimize or eliminate the identified risks. The identified risks may be physical or logical/virtual. Successful risk management ensures that the enterprise can support its mission critical operations, processes, applications, and communications in the face of serious incidents such as security threats/violations and fraud attempts. Two key areas covered in Risk Management by telecom operators are:   ·       Revenue Assurance: Revenue assurance system will be responsible for identifying revenue loss scenarios across components/systems, and will help in rectifying the problems. The following lists the high-level roles and responsibilities executed by the Revenue Assurance system in the end-to-end solution. o   Identify all usage information dropped when networks are being upgraded. o   Interconnect bill verification. o   Identify where services are routinely provisioned but never billed. o   Identify poor sales policies that are intensifying collections problems. o   Find leakage where usage is sent to error bucket and never billed for. o   Find leakage where field service, CRM, and network build-out are not optimized.   ·       Fraud Management: Involves collecting data from different systems to identify abnormalities in traffic patterns, usage patterns, and subscription patterns to report suspicious activity that might suggest fraudulent usage of resources, resulting in revenue losses to the operator.   The key roles and responsibilities of the system component are as follows:   o   Fraud management system will capture and monitor high usage (over a certain threshold) in terms of duration, value, and number of calls for each subscriber. The threshold for each subscriber is decided by the system and fixed automatically. o   Fraud management will be able to detect the unauthorized access to services for certain subscribers. These subscribers may have been provided unauthorized services by employees. The component will raise the alert to the operator the very first time of such illegal calls or calls which are not billed. o   The solution will be to have an alarm management system that will deliver alarms to the operator/provider whenever it detects a fraud, thus minimizing fraud by catching it the first time it occurs. o   The Fraud Management system will be capable of interfacing with switches, mediation systems, and billing systems   (ii) Knowledge Management   This process focuses on knowledge management, technology research within the enterprise, and the evaluation of potential technology acquisitions.   Key responsibilities of knowledge base management are to   ·       Maintain knowledge base – Creation and updating of knowledge base on ongoing basis. ·       Search knowledge base – Search of knowledge base on keywords or category browse ·       Maintain metadata – Management of metadata on knowledge base to ensure effective management and search. ·       Run report generator. ·       Provide content – Add content to the knowledge base, e.g., user guides, operational manual, etc.   (iii) Document Management   It focuses on maintaining a repository of all electronic documents or images of paper documents relevant to the enterprise using a system.   (iv) Data Management   It manages data as a valuable resource for any enterprise. For telecom enterprises, the typical areas covered are Master Data Management, Data Warehousing, and Business Intelligence. It is also responsible for data governance, security, quality, and database management.   Key responsibilities of Data Management are   ·       Using ETL, extract the data from CRM, Billing, web content, ERP, campaign management, financial, network operations, asset management info, customer contact data, customer measures, benchmarks, process data, e.g., process inputs, outputs, and measures, into Enterprise Data Warehouse. ·       Management of data traceability with source, data related business rules/decisions, data quality, data cleansing data reconciliation, competitors data – storage for all the enterprise data (customer profiles, products, offers, revenues, etc.) ·       Get online update through night time replication or physical backup process at regular frequency. ·       Provide the data access to business intelligence and other systems for their analysis, report generation, and use.   (v) Business Intelligence   It uses the Enterprise Data to provide the various analysis and reports that contain prospects and analytics for customer retention, acquisition of new customers due to the offers, and SLAs. It will generate right and optimized plans – bolt-ons for the customers.   The following lists the high-level roles and responsibilities executed by the Business Intelligence system at the Enterprise Level:   ·       It will do Pattern analysis and reports problem. ·       It will do Data Analysis – Statistical analysis, data profiling, affinity analysis of data, customer segment wise usage patterns on offers, products, service and revenue generation against services and customer segments. ·       It will do Performance (business, system, and forecast) analysis, churn propensity, response time, and SLAs analysis. ·       It will support for online and offline analysis, and report drill down capability. ·       It will collect, store, and report various SLA data. ·       It will provide the necessary intelligence for marketing and working on campaigns, etc., with cost benefit analysis and predictions.   It will advise on customer promotions with additional services based on loyalty and credit history of customer   ·       It will Interface with Enterprise Data Management system for data to run reports and analysis tasks. It will interface with the campaign schedules, based on historical success evidence.   (vi) Stakeholder and External Relations Management   It manages the enterprise's relationship with stakeholders and outside entities. Stakeholders include shareholders, employee organizations, etc. Outside entities include regulators, local community, and unions. Some of the processes within this grouping are Shareholder Relations, External Affairs, Labor Relations, and Public Relations.   (vii) Enterprise Resource Planning   It is used to manage internal and external resources, including tangible assets, financial resources, materials, and human resources. Its purpose is to facilitate the flow of information between all business functions inside the boundaries of the enterprise and manage the connections to outside stakeholders. ERP systems consolidate all business operations into a uniform and enterprise wide system environment.   The key roles and responsibilities for Enterprise System are given below:   ·        It will handle responsibilities such as core accounting, financial, and management reporting. ·       It will interface with CRM for capturing customer account and details. ·       It will interface with billing to capture the billing revenue and other financial data. ·       It will be responsible for executing the dunning process. Billing will send the required feed to ERP for execution of dunning. ·       It will interface with the CRM and Billing through batch interfaces. Enterprise management systems are like horizontals in the enterprise and typically interact with all major telecom systems. E.g., an ERP system interacts with CRM, Fulfillment, and Billing systems for different kinds of data exchanges.   6. External Interfaces/Touch Points   The typical external parties are customers, suppliers/partners, employees, shareholders, and other stakeholders. External interactions from/to a Service Provider to other parties can be achieved by a variety of mechanisms, including:   ·       Exchange of emails or faxes ·       Call Centers ·       Web Portals ·       Business-to-Business (B2B) automated transactions   These applications provide an Internet technology driven interface to external parties to undertake a variety of business functions directly for themselves. These can provide fully or partially automated service to external parties through various touch points.   Typical characteristics of these touch points are   ·       Pre-integrated self-service system, including stand-alone web framework or integration front end with a portal engine ·       Self services layer exposing atomic web services/APIs for reuse by multiple systems across the architectural environment ·       Portlets driven connectivity exposing data and services interoperability through a portal engine or web application   These touch points mostly interact with the CRM systems for requests, inquiries, and responses.   7. Middleware   The component will be primarily responsible for integrating the different systems components under a common platform. It should provide a Standards-Based Platform for building Service Oriented Architecture and Composite Applications. The following lists the high-level roles and responsibilities executed by the Middleware component in the end-to-end solution.   ·       As an integration framework, covering to and fro interfaces ·       Provide a web service framework with service registry. ·       Support SOA framework with SOA service registry. ·       Each of the interfaces from / to Middleware to other components would handle data transformation, translation, and mapping of data points. ·       Receive data from the caller / activate and/or forward the data to the recipient system in XML format. ·       Use standard XML for data exchange. ·       Provide the response back to the service/call initiator. ·       Provide a tracking until the response completion. ·       Keep a store transitional data against each call/transaction. ·       Interface through Middleware to get any information that is possible and allowed from the existing systems to enterprise systems; e.g., customer profile and customer history, etc. ·       Provide the data in a common unified format to the SOA calls across systems, and follow the Enterprise Architecture directive. ·       Provide an audit trail for all transactions being handled by the component.   8. Network Elements   The term Network Element means a facility or equipment used in the provision of a telecommunications service. Such terms also includes features, functions, and capabilities that are provided by means of such facility or equipment, including subscriber numbers, databases, signaling systems, and information sufficient for billing and collection or used in the transmission, routing, or other provision of a telecommunications service.   Typical network elements in a GSM network are Home Location Register (HLR), Intelligent Network (IN), Mobile Switching Center (MSC), SMS Center (SMSC), and network elements for other value added services like Push-to-talk (PTT), Ring Back Tone (RBT), etc.   Network elements are invoked when subscribers use their telecom devices for any kind of usage. These elements generate usage data and pass it on to downstream systems like mediation and billing system for rating and billing. They also integrate with provisioning systems for order/service fulfillment.   9. 3rd Party Applications   3rd Party systems are applications like content providers, payment gateways, point of sale terminals, and databases/applications maintained by the Government.   Depending on applicability and the type of functionality provided by 3rd party applications, the integration with different telecom systems like CRM, provisioning, and billing will be done.   10. Service Delivery Platform   A service delivery platform (SDP) provides the architecture for the rapid deployment, provisioning, execution, management, and billing of value added telecom services. SDPs are based on the concept of SOA and layered architecture. They support the delivery of voice, data services, and content in network and device-independent fashion. They allow application developers to aggregate network capabilities, services, and sources of content. SDPs typically contain layers for web services exposure, service application development, and network abstraction.   SOA Reference Architecture   SOA concept is based on the principle of developing reusable business service and building applications by composing those services, instead of building monolithic applications in silos. It’s about bridging the gap between business and IT through a set of business-aligned IT services, using a set of design principles, patterns, and techniques.   In an SOA, resources are made available to participants in a value net, enterprise, line of business (typically spanning multiple applications within an enterprise or across multiple enterprises). It consists of a set of business-aligned IT services that collectively fulfill an organization’s business processes and goals. We can choreograph these services into composite applications and invoke them through standard protocols. SOA, apart from agility and reusability, enables:   ·       The business to specify processes as orchestrations of reusable services ·       Technology agnostic business design, with technology hidden behind service interface ·       A contractual-like interaction between business and IT, based on service SLAs ·       Accountability and governance, better aligned to business services ·       Applications interconnections untangling by allowing access only through service interfaces, reducing the daunting side effects of change ·       Reduced pressure to replace legacy and extended lifetime for legacy applications, through encapsulation in services   ·       A Cloud Computing paradigm, using web services technologies, that makes possible service outsourcing on an on-demand, utility-like, pay-per-usage basis   The following section represents the Reference Architecture of logical view for the Telecom Solution. The new custom built application needs to align with this logical architecture in the long run to achieve EA benefits.   Packaged implementation applications, such as ERP billing applications, need to expose their functions as service providers (as other applications consume) and interact with other applications as service consumers.   COT applications need to expose services through wrappers such as adapters to utilize existing resources and at the same time achieve Enterprise Architecture goal and objectives.   The following are the various layers for Enterprise level deployment of SOA. This diagram captures the abstract view of Enterprise SOA layers and important components of each layer. Layered architecture means decomposition of services such that most interactions occur between adjacent layers. However, there is no strict rule that top layers should not directly communicate with bottom layers.   The diagram below represents the important logical pieces that would result from overall SOA transformation. @font-face { font-family: "Arial"; }@font-face { font-family: "Courier New"; }@font-face { font-family: "Wingdings"; }@font-face { font-family: "Cambria"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoCaption, li.MsoCaption, div.MsoCaption { margin: 0cm 0cm 10pt; font-size: 9pt; font-family: "Times New Roman"; color: rgb(79, 129, 189); font-weight: bold; }p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpFirst, li.MsoListParagraphCxSpFirst, div.MsoListParagraphCxSpFirst { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpMiddle, li.MsoListParagraphCxSpMiddle, div.MsoListParagraphCxSpMiddle { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }p.MsoListParagraphCxSpLast, li.MsoListParagraphCxSpLast, div.MsoListParagraphCxSpLast { margin: 0cm 0cm 0.0001pt 36pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }ol { margin-bottom: 0cm; }ul { margin-bottom: 0cm; } Figure 3. Enterprise SOA Reference Architecture 1.          Operational System Layer: This layer consists of all packaged applications like CRM, ERP, custom built applications, COTS based applications like Billing, Revenue Management, Fulfilment, and the Enterprise databases that are essential and contribute directly or indirectly to the Enterprise OSS/BSS Transformation.   ERP holds the data of Asset Lifecycle Management, Supply Chain, and Advanced Procurement and Human Capital Management, etc.   CRM holds the data related to Order, Sales, and Marketing, Customer Care, Partner Relationship Management, Loyalty, etc.   Content Management handles Enterprise Search and Query. Billing application consists of the following components:   ·       Collections Management, Customer Billing Management, Invoices, Real-Time Rating, Discounting, and Applying of Charges ·       Enterprise databases will hold both the application and service data, whether structured or unstructured.   MDM - Master data majorly consists of Customer, Order, Product, and Service Data.     2.          Enterprise Component Layer:   This layer consists of the Application Services and Common Services that are responsible for realizing the functionality and maintaining the QoS of the exposed services. This layer uses container-based technologies such as application servers to implement the components, workload management, high availability, and load balancing.   Application Services: This Service Layer enables application, technology, and database abstraction so that the complex accessing logic is hidden from the other service layers. This is a basic service layer, which exposes application functionalities and data as reusable services. The three types of the Application access services are:   ·       Application Access Service: This Service Layer exposes application level functionalities as a reusable service between BSS to BSS and BSS to OSS integration. This layer is enabled using disparate technology such as Web Service, Integration Servers, and Adaptors, etc.   ·       Data Access Service: This Service Layer exposes application data services as a reusable reference data service. This is done via direct interaction with application data. and provides the federated query.   ·       Network Access Service: This Service Layer exposes provisioning layer as a reusable service from OSS to OSS integration. This integration service emphasizes the need for high performance, stateless process flows, and distributed design.   Common Services encompasses management of structured, semi-structured, and unstructured data such as information services, portal services, interaction services, infrastructure services, and security services, etc.   3.          Integration Layer:   This consists of service infrastructure components like service bus, service gateway for partner integration, service registry, service repository, and BPEL processor. Service bus will carry the service invocation payloads/messages between consumers and providers. The other important functions expected from it are itinerary based routing, distributed caching of routing information, transformations, and all qualities of service for messaging-like reliability, scalability, and availability, etc. Service registry will hold all contracts (wsdl) of services, and it helps developers to locate or discover service during design time or runtime.   • BPEL processor would be useful in orchestrating the services to compose a complex business scenario or process. • Workflow and business rules management are also required to support manual triggering of certain activities within business process. based on the rules setup and also the state machine information. Application, data, and service mediation layer typically forms the overall composite application development framework or SOA Framework.   4.          Business Process Layer: These are typically the intermediate services layer and represent Shared Business Process Services. At Enterprise Level, these services are from Customer Management, Order Management, Billing, Finance, and Asset Management application domains.   5.          Access Layer: This layer consists of portals for Enterprise and provides a single view of Enterprise information management and dashboard services.   6.          Channel Layer: This consists of various devices; applications that form part of extended enterprise; browsers through which users access the applications.   7.          Client Layer: This designates the different types of users accessing the enterprise applications. The type of user typically would be an important factor in determining the level of access to applications.   8.          Vertical pieces like management, monitoring, security, and development cut across all horizontal layers Management and monitoring involves all aspects of SOA-like services, SLAs, and other QoS lifecycle processes for both applications and services surrounding SOA governance.     9.          EA Governance, Reference Architecture, Roadmap, Principles, and Best Practices:   EA Governance is important in terms of providing the overall direction to SOA implementation within the enterprise. This involves board-level involvement, in addition to business and IT executives. At a high level, this involves managing the SOA projects implementation, managing SOA infrastructure, and controlling the entire effort through all fine-tuned IT processes in accordance with COBIT (Control Objectives for Information Technology).   Devising tools and techniques to promote reuse culture, and the SOA way of doing things needs competency centers to be established in addition to training the workforce to take up new roles that are suited to SOA journey.   Conclusions   Reference Architectures can serve as the basis for disparate architecture efforts throughout the organization, even if they use different tools and technologies. Reference architectures provide best practices and approaches in the independent way a vendor deals with technology and standards. Reference Architectures model the abstract architectural elements for an enterprise independent of the technologies, protocols, and products that are used to implement an SOA. Telecom enterprises today are facing significant business and technology challenges due to growing competition, a multitude of services, and convergence. Adopting architectural best practices could go a long way in meeting these challenges. The use of SOA-based architecture for communication to each of the external systems like Billing, CRM, etc., in OSS/BSS system has made the architecture very loosely coupled, with greater flexibility. Any change in the external systems would be absorbed at the Integration Layer without affecting the rest of the ecosystem. The use of a Business Process Management (BPM) tool makes the management and maintenance of the business processes easy, with better performance in terms of lead time, quality, and cost. Since the Architecture is based on standards, it will lower the cost of deploying and managing OSS/BSS applications over their lifecycles.

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  • Where should I exclude and select information BL or DL?

    - by MRFerocius
    Hi guys; I have another conceptual question. Suppose I have a Data Layer and a Bussines Layer. I have on my data base for example Customers and those customers has an assigned Vendor: Customers(customerID, customerName, customerAddress, vendorID) Vendors(vendorID, vendorName, vendorAddress) Now suppose my Vendor logs into my web application and wants to see all his customers: a) Should I use my Datalayer method and there find his customers on the query? b) Should the data layer return all the customers and on the Buissnes Layer filter that vendor ones? Is B even a good approach because is the one I want to use.... Is it correct? Thanks in advance!!!

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  • xpath: determining if the customer has orders

    - by deostroll
    There is an xml dump of the Northwind database here. Document structure is something like: <NorthWind> <Customers></Customers> <Customers></Customers> . . . <Orders></Orders> <Orders></Orders> . . . </NorthWind> Each Customers tag will hold one customer information. Now while I select all Customers how do I furnish a field such that it indicates whether the customer has orders or not; something like a boolean field

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  • Oracle Announces New Oracle Exastack Program for ISV Partners

    - by pfolgado
    Oracle Exastack Program Enables ISV Partners to Leverage a Scalable, Integrated Infrastructure to Deliver Their Applications Tuned and Optimized for High-Performance News Facts Enabling Independent Software Vendors (ISVs) and other members of Oracle Partner Network (OPN) to rapidly build and deliver faster, more reliable applications to end customers, Oracle today introduced Oracle Exastack Ready, available now, and Oracle Exastack Optimized, available in fall 2011 through OPN. The Oracle Exastack Program focuses on helping ISVs run their solutions on Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud -- integrated systems in which the software and hardware are engineered to work together. These products provide partners with a lower cost and high performance infrastructure for database and application workloads across on-premise and cloud based environments. Leveraging the new Oracle Exastack Program in which applications can qualify as Oracle Exastack Ready or Oracle Exastack Optimized, partners can use available OPN resources to optimize their applications to run faster and more reliably -- providing increased performance to their end users. By deploying their applications on Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud, ISVs can reduce the cost, time and support complexities typically associated with building and maintaining a disparate application infrastructure -- enabling them to focus more on their core competencies, accelerating innovation and delivering superior value to customers. After qualifying their applications as Oracle Exastack Ready, partners can note to customers that their applications run on and support Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud component products including Oracle Solaris, Oracle Linux, Oracle Database and Oracle WebLogic Server. Customers can be confident when choosing a partner's Oracle Exastack Optimized application, knowing it has been tuned by the OPN member on Oracle Exadata Database Machine or Oracle Exalogic Elastic Cloud with a goal of delivering optimum speed, scalability and reliability. Partners participating in the Oracle Exastack Program can also leverage their Oracle Exastack Ready and Oracle Exastack Optimized applications to advance to Platinum or Diamond level in OPN. Oracle Exastack Programs Provide ISVs a Reliable, High-Performance Application Infrastructure With the Oracle Exastack Program ISVs have several options to qualify and tune their applications with Oracle Exastack, including: Oracle Exastack Ready: Oracle Exastack Ready provides qualifying partners with specific branding and promotional benefits based on their adoption of Oracle products. If a partner application supports the latest major release of one of these products, the partner may use the corresponding logo with their product marketing materials: Oracle Solaris Ready, Oracle Linux Ready, Oracle Database Ready, and Oracle WebLogic Ready. Oracle Exastack Ready is available to OPN members at the Gold level or above. Additionally, OPN members participating in the program can leverage their Oracle Exastack Ready applications toward advancement to the Platinum or Diamond levels in the OPN Specialized program and toward achieving Oracle Exastack Optimized status. Oracle Exastack Optimized: When available, for OPN members at the Gold level or above, Oracle Exastack Optimized will provide direct access to Oracle technical resources and dedicated Oracle Exastack lab environments so OPN members can test and tune their applications to deliver optimal performance and scalability on Oracle Exadata Database Machine or Oracle Exalogic Elastic Cloud. Oracle Exastack Optimized will provide OPN members with specific branding and promotional benefits including the use of the Oracle Exastack Optimized logo. OPN members participating in the program will also be able to leverage their Oracle Exastack Optimized applications toward advancement to Platinum or Diamond level in the OPN Specialized program. Oracle Exastack Labs and ISV Enablement: Dedicated Oracle Exastack lab environments and related technical enablement resources (including Guided Learning Paths and Boot Camps) will be available through OPN for OPN members to further their knowledge of Oracle Exastack offerings, and qualify their applications for Oracle Exastack Optimized or Oracle Exastack Ready. Oracle Exastack labs will be available to qualifying OPN members at the Gold level or above. Partners are eligible to participate in the Oracle Exastack Ready program immediately, which will help them meet the requirements to attain Oracle Exastack Optimized status in the future. Guidelines for Oracle Exastack Optimized, as well as Oracle Exastack Labs will be available in fall 2011. Supporting Quotes "In order to effectively differentiate their software applications in the marketplace, ISVs need to rapidly deliver new capabilities and performance improvements," said Judson Althoff, Oracle senior vice president of Worldwide Alliances and Channels and Embedded Sales. "With Oracle Exastack, ISVs have the ability to optimize and deploy their applications with a complete, integrated and cloud-ready infrastructure that will help them accelerate innovation, unlock new features and functionality, and deliver superior value to customers." "We view performance as absolutely critical and a key differentiator," said Tom Stock, SVP of Product Management, GoldenSource. "As a leading provider of enterprise data management solutions for securities and investment management firms, with Oracle Exadata Database Machine, we see an opportunity to notably improve data processing performance -- providing high quality 'golden copy' data in a reduced timeframe. Achieving Oracle Exastack Optimized status will be a stamp of approval that our solution will provide the performance and scalability that our customers demand." "As a leading provider of Revenue Intelligence solutions for telecommunications, media and entertainment service providers, our customers continually demand more readily accessible, enriched and pre-analyzed information to minimize their financial risks and maximize their margins," said Alon Aginsky, President and CEO of cVidya Networks. "Oracle Exastack enables our solutions to deliver the power, infrastructure, and innovation required to transform our customers' business operations and stay ahead of the game." Supporting Resources Oracle PartnerNetwork (OPN) Oracle Exastack Oracle Exastack Datasheet Judson Althoff blog Connect with the Oracle Partner community at OPN on Facebook, OPN on LinkedIn, OPN on YouTube, or OPN on Twitter

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  • Bye Bye Year of the Dragon, Hello BPM

    - by Ajay Khanna
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} As 2012 fades and we usher in a New Year, let’s look back at some of the hottest BPM trends and those we’ll be seeing more of in the coming months. BPM is as much about people as it is about technology. As people adopt new ways of engagement, new channels of communications and new devices to interact , the changes are reflected in BPM practices. As Social and Mobile have become an integral part of our personal and professional lives, we’ll see tighter integration of social and mobile with BPM, and more use cases emerging for smarter process management in 2013. And with products and services becoming less differentiated, organizations will strive to differentiate on Customer Experience. Concepts like Pace Layered Architecture and Dynamic Case Management will provide more flexibility and agility to IT groups and knowledge workers. Take a look at some of these capabilities we showcased (see video) at Oracle OpenWorld 2012. Some of these trends that will continue to gain momentum in 2013: Social networks and social media have provided a new way for businesses to engage with customers. A prospect is likely to reach out to their social network before making any purchase. Companies are increasingly engaging with customers in social networks to influence their purchasing decisions, as well as listening to customers via tools like sentiment analysis to see what customers think about a particular product or process. These insights are valuable as companies look to improve their processes. Inside organizations, workers are using social tools to engage with each other to design new products and processes. Social collaboration tools are being used to resolve issues where an employee needs consultation to reach a decision. Oracle BPM Suite includes social interaction as an integral part of its process design and work management to empower today’s business users. Ubiquitous smart mobile devices are trending as a tool of choice for many workers. Many companies are adopting the policy of “Bring Your Own Device,” and the device of choice is a tablet. Devices like smart phones and tablets not only provide mobility to workers and customers, but they also provide additional important information – the context. By integrating the mobile context (location, photos, and preferences) into your processes, organizations can make much more informed decisions, as well as offer more personalized service to customers. Using Oracle ADF Mobile, you can easily create user interfaces for mobile devices and also capture location data for process execution. Customer experience was at the forefront of trending topics in 2012. Organizations are trying to understand their customers better and offer them more personalized and differentiated services. Customer experience is paramount when companies design sales and support processes. Companies are looking to BPM to consistently and efficiently orchestrate customer facing processes across disparate systems, departments and channels of communication. Oracle BPM Suite provides just the right capabilities for organizations to design and deliver an excellent customer experience. Pace Layered Architecture strategy is gaining traction as a way to maximize agility and minimize disruption in organizations. It provides a framework to manage the evolution of your information system when different pieces of it are changing at different rates and need to be updated independent of one another. Oracle Fusion Middleware and Oracle BPM Suite are designed with this in mind. The database layer, integration layer, application layer, and process layer should not be required to change at the same time. Most of the business changes to policy or process can be done at the process layer without disrupting the whole infrastructure. By understanding the type of change needed at a particular level, organizations can become much more agile and efficient. Adaptive Case Management proposes more flexibility to manage processes or cases that do not follow a structured process flow. In such situations, the knowledge worker managing the case needs to evaluate what step should occur next because the sequence of steps can’t be predetermined. Another characteristic is that it requires much more collaboration than straight-through process. As simple processes become automated, and customers adopt more and more self-service, cases that reach the case workers are much more complex and need more investigation. Oracle BPM suite includes comprehensive adaptive case management capability to manage such unstructured and complex processes. Smart BPM or making your BPM intelligent has been the holy grail for BPM practitioners who imagined that one day BPM would become one with Business Intelligence, Business Activity Monitoring and Complex Event Processing, making it much more responsive and helpful in organizational decision making. In 2013, organizations will begin to deploy these intelligent BPM solutions. Oracle offers an integrated solution that brings together the powerful functionality of BI, BAM, event processing, and Real Time Decisions to help organizations create smart process based solutions. In order to help customers reach their BPM goals faster and remove risks associated with BPM initiatives, Oracle has introduced Oracle Process Accelerators, pre-built best practices applications built on Oracle BPM Suite that are fully production grade and ready to deploy. These are exiting times for BPM practitioners and there is so much to look forward to in 2013. We wish you a very happy and prosperous New Year 2013. Happy BPMing!

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  • CRMIT Solution´s CRM++ Asterisk Telephony Connector Achieves Oracle Validated Integration with Oracle Sales Cloud

    - by Richard Lefebvre
    To achieve Oracle Validated Integration, Oracle partners are required to meet a stringent set of requirements that are based on the needs and priorities of the customers. Based on a Telephony Application Programming Interface (TAPI) framework the CRM++ Asterisk Telephony Connector integrates the Asterisk telephony solutions with Oracle® Sales Cloud. "The CRM++ Asterisk Telephony Connector for Oracle® Sales Cloud showcases CRMIT Solutions focus and commitment to extend the Customer Experience (CX) expertise to our existing and potential customers," said Vinod Reddy, Founder & CEO, CRMIT Solutions. "Oracle® Validated Integration applies a rigorous technical review and test process," said Kevin O’Brien, senior director, ISV and SaaS Strategy, Oracle®. "Achieving Oracle® Validated Integration through Oracle® PartnerNetwork gives our customers confidence that the CRM++ Asterisk Telephony Connector for Oracle® Sales Cloud has been validated and that the products work together as designed. This helps reduce deployment risk and improves the user experience for our joint customers." CRM++ is a suite of native Customer Experience solutions for Oracle® CRM On Demand, Oracle® Sales Cloud and Oracle® RightNow Cloud Service. With over 3000+ users the CRM++ framework helps extend the Customer Experience (CX) and the power of Customer Relations Management features including Email WorkBench, Self Service Portal, Mobile CRM, Social CRM and Computer Telephony Integration.. About CRMIT Solutions CRMIT Solutions is a pioneer in delivering SaaS-based customer experience (CX) consulting and solutions. With more than 200 certified customer relationship management (CRM) consultants and more than 175 successful CRM deployments globally, CRMIT Solutions offers a range of CRM++ applications for accelerated deployments including various rapid implementation and migration utilities for Oracle® Sales Cloud, Oracle® CRM On Demand, Oracle® Eloqua, Oracle® Social Relationship Management and Oracle® RightNow Cloud Service. About Oracle Validated Integration Oracle Validated Integration, available through the Oracle PartnerNetwork (OPN), gives customers confidence that the integration of complementary partner software products with Oracle Applications and specific Oracle Fusion Middleware solutions have been validated, and the products work together as designed. This can help customers reduce risk, improve system implementation cycles, and provide for smoother upgrades and simpler maintenance. Oracle Validated Integration applies a rigorous technical process to review partner integrations. Partners who have successfully completed the program are authorized to use the “Oracle Validated Integration” logo. For more information, please visit Oracle.com at http://www.oracle.com/us/partnerships/solutions/index.html.

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  • Keep Oracle VM 3 Up to Date

    - by Honglin Su
    More and more customers turn to Oracle VM 3 to virtualize their enterprise applications. Oracle VM support subscription is an integrated part of their successes. Customers enjoy the benefit of the industry-leading global support 24x7 for their server virtualization implementation, and receive access to patches, fixes, and updates via Unbreakable Linux Network (ULN). For customers running Oracle systems, Oracle VM support is included in Oracle Premium Support for Systems at no extra cost, and customers receive comprehensive systems coverage that includes single point accountability for Oracle server and storage hardware; integrated software (for example, firmware); and operating system software (Oracle Solaris, Oracle Linux, and Oracle VM). To run a successful virtualization infrastructure, it's important to keep Oracle VM 3 environment up to date by leveraging Oracle VM support resources.  Oracle VM Server Updates: You can easily upgrade Oracle VM Server using a Yum repository. You can download the latest server patch updates from ULN. To receive notification on the software update delivered to Oracle ULN for Oracle VM, you can sign up here. For information on setting up an Oracle VM Server Yum repository and using Oracle VM Manager to perform the upgrade of Oracle VM Servers, see Updating and Upgrading Oracle VM Servers in the Oracle VM User's Guide .  Oracle VM Manager Updates: Get the download instructions at OTN, and apply latest Oracle VM Manager patch. Be sure to review the patch README before you apply the patches. Support customers have access to extremely valuable knowledge notes from My Oracle Support. They are the first to receive useful tips to help address issues in Oracle VM deployments. For example, Upgrade to Oracle VM 3.1.1 using Yum Repository may cause network configuration scripts to be renamed causing network failure after reboot (Doc ID 1464126.1) Oracle VM server reboots after network becomes unresponsive due to deep C-State power management setting (Doc ID 1440197.1) For more information about Oracle's virtualization, visit oracle.com/virtualization.

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  • Oracle WebCenter: The Best of the Best

    - by kellsey.ruppel(at)oracle.com
    You may remember that the key goals of the new release of WebCenter are providing a Modern User Experience, unparalleled Application Integration, converging all the best of the existing portal platforms into WebCenter and delivering a Common User Experience Architecture.  Last week, we provided an overview of Oracle WebCenter, and this week, we'll focus on Convergence and how the new release of Oracle WebCenter is the Best of the Best..Our development team has been working very hard to bring all the best capabilities from each of the existing portal products into one modern user experience platform that provides a robust foundation for moving customers into the future.  Each of the development teams still maintain their existing products to support the current customers,  but they've been tasked with converging their unique best of breed features into the new WebCenter release so that it will meet the broadest set of use cases possible. For example, we've taken the fastest and most scalable portlet engine in the industry with Oracle WebLogic Portal, integrated it within WebCenter, and improved performance further, to deliver even more performance for our customers.  In addition, we've focused on extending the reach of all the different user experience resources so that customers can deliver robust capabilities into their existing portals, applications, composite applications, dashboards, mobile applications, really any channel that requires information.  And finally, we've combined a whole set of community and multi-site capabilities leveraging the pioneering capabilities of Plumtree portal directly into the new WebCenter release.  While at the same time we've built and delivered the new WebCenter release, we've also provided new feature releases of all the existing products.  In this way, customers can continue to gain value out of their existing investments while at the same time have the smoothest path to upgrading to the new WebCenter release. With the new WebCenter release, we are delivering a converged platform to address all portal requirements that have been delivered by different point products in our portal portfolio in the past. Additionally, this release delivers the most modern user experience that goes well beyond the experience the other portal products provided. This is because the new WebCenter release has been built from the ground up with modern technologies around rich clients, SOA, and customizations compared with other portal products whose architecture has been adapted to add capabilities like AJAX, personalization, and social computing.The new WebCenter release addresses the broadest set of use cases using single product set and single architecture spanning extranet sites to social communities. It helps customers manage, maintain and develop one technology set, but leverage it throughout their organization whether it's embedded in an application or a new destination for improved customer and employee productivity. Additionally, the new release of WebCenter leverages the best and most performant features of all the existing portfolio products to deliver the fastest and most scalable portal platform.  Most importantly, it supports the broadest development models spanning from J2EE/Java to HTML/REST to .NET.Keep checking back this week as we provide additional resources and information on how the new release of Oracle WebCenter is the Best of the Best - converging all the best capabilities from each of the existing portal products into one modern user experience platform.

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  • Three Easy Ways of Providing Feedback to the Oracle AutoVue Team

    - by Celine Beck
    Customer feedback is essential in helping us deliver best-in-class Enterprise Visualization solutions which are centered around real-world usage. As the Oracle AutoVue Product Management team is busy prioritizing the next round of improvements, enhancements and new innovation to the AutoVue platform, I thought it would be a good idea to provide our blog-readers with a recap of how best to provide product feedback to the AutoVue Product Management team. This gives you the opportunity to help shape our future agenda and make our solutions better for you. Enterprise Visualization Special Interest Group (EV SIG): the AutoVue EV SIG is a customer-driven initiative that has recently been created to share knowledge and information between members and discuss common and best practices around Enterprise Visualization. The EV SIG also serves as a mechanism for establishing and communicating to AutoVue Product Management users’ collective priorities for the future development, direction and enhancement of the AutoVue product family with the objective of ensuring their continuous improvement. Essentially, EV SIG members meet in order to share and prioritize feedback and use this input to begin dialog with the AutoVue Product Management team on what they deem to be the most important improvements to Enterprise Visualization solutions. The AutoVue EV SIG is by far the best platform for sharing and relaying feedback to our Product Strategy / Management team regarding general product enhancements, industry-specific scenarios, new use cases, usability, support, deployability, etc, and helping us shape the future direction of Enterprise Visualization solutions. We strongly encourage ALL our customers to sign up for the SIG;  here is how you can do so: Sign up for the EVSIG mailing list b.    Visit the group’s website c.    Contact Dennis Walker at Harris Corporation directly should you have any questions: dwalke22-AT-harris-DOT-com Customer / Partner Advisory Boards: The AutoVue Product Strategy / Management team also periodically runs Customer and Partner Advisory Boards. These invitation-only events bring together individuals chosen from Oracle AutoVue’s top customers that are using AutoVue at the enterprise level, as well as strategic partners.  The idea here is to establish open lines of communication between top customers and partners and the Oracle AutoVue Product Strategy team, help us communicate AutoVue’s product direction, share perspectives on today and tomorrow’s challenges and needs for Enterprise Visualization, and validate that proposed additions to the product are valid industry solutions. Our next Customer / Partner Advisory Board will be held in San Francisco during Oracle Open World, please contact your account manager to find out more about the CAB Members’ nomination process. Enhancement Requests:  Enhancement requests are request logged by customers or partners with Product Development for a feature that is not currently available in Oracle AutoVue. Enhancement requests (ER) can be logged easily via the My Oracle Support portal. This is the best way to share feedback with us at the functionality level; for instance if you would like to see a new format supported in AutoVue or make suggestions as per how certain functionality can be improved or should behave. Once the ER is logged, it is then evaluated by Product Management based on feasibility, product adequation and business justification. Product Management then decides whether to consider this ER for future release or not. What helps accelerate the process is hearing from a large number of customers who urgently need a particular feature or configuration. Hence the importance of logging Metalink Service Requests, and describing in details your business expectations. You can include key milestones dates and justifications as to why this request is important and the benefits your organization stands to gain should this request be accepted. Again, feedback from customers and partners is critical to ensure we offer solutions that have the biggest impact on customers’ business processes and day-to-day operations. All feedback is welcome,. So please don’t be shy! 

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  • What's up with OCFS2?

    - by wcoekaer
    On Linux there are many filesystem choices and even from Oracle we provide a number of filesystems, all with their own advantages and use cases. Customers often confuse ACFS with OCFS or OCFS2 which then causes assumptions to be made such as one replacing the other etc... I thought it would be good to write up a summary of how OCFS2 got to where it is, what we're up to still, how it is different from other options and how this really is a cool native Linux cluster filesystem that we worked on for many years and is still widely used. Work on a cluster filesystem at Oracle started many years ago, in the early 2000's when the Oracle Database Cluster development team wrote a cluster filesystem for Windows that was primarily focused on providing an alternative to raw disk devices and help customers with the deployment of Oracle Real Application Cluster (RAC). Oracle RAC is a cluster technology that lets us make a cluster of Oracle Database servers look like one big database. The RDBMS runs on many nodes and they all work on the same data. It's a Shared Disk database design. There are many advantages doing this but I will not go into detail as that is not the purpose of my write up. Suffice it to say that Oracle RAC expects all the database data to be visible in a consistent, coherent way, across all the nodes in the cluster. To do that, there were/are a few options : 1) use raw disk devices that are shared, through SCSI, FC, or iSCSI 2) use a network filesystem (NFS) 3) use a cluster filesystem(CFS) which basically gives you a filesystem that's coherent across all nodes using shared disks. It is sort of (but not quite) combining option 1 and 2 except that you don't do network access to the files, the files are effectively locally visible as if it was a local filesystem. So OCFS (Oracle Cluster FileSystem) on Windows was born. Since Linux was becoming a very important and popular platform, we decided that we would also make this available on Linux and thus the porting of OCFS/Windows started. The first version of OCFS was really primarily focused on replacing the use of Raw devices with a simple filesystem that lets you create files and provide direct IO to these files to get basically native raw disk performance. The filesystem was not designed to be fully POSIX compliant and it did not have any where near good/decent performance for regular file create/delete/access operations. Cache coherency was easy since it was basically always direct IO down to the disk device and this ensured that any time one issues a write() command it would go directly down to the disk, and not return until the write() was completed. Same for read() any sort of read from a datafile would be a read() operation that went all the way to disk and return. We did not cache any data when it came down to Oracle data files. So while OCFS worked well for that, since it did not have much of a normal filesystem feel, it was not something that could be submitted to the kernel mail list for inclusion into Linux as another native linux filesystem (setting aside the Windows porting code ...) it did its job well, it was very easy to configure, node membership was simple, locking was disk based (so very slow but it existed), you could create regular files and do regular filesystem operations to a certain extend but anything that was not database data file related was just not very useful in general. Logfiles ok, standard filesystem use, not so much. Up to this point, all the work was done, at Oracle, by Oracle developers. Once OCFS (1) was out for a while and there was a lot of use in the database RAC world, many customers wanted to do more and were asking for features that you'd expect in a normal native filesystem, a real "general purposes cluster filesystem". So the team sat down and basically started from scratch to implement what's now known as OCFS2 (Oracle Cluster FileSystem release 2). Some basic criteria were : Design it with a real Distributed Lock Manager and use the network for lock negotiation instead of the disk Make it a Linux native filesystem instead of a native shim layer and a portable core Support standard Posix compliancy and be fully cache coherent with all operations Support all the filesystem features Linux offers (ACL, extended Attributes, quotas, sparse files,...) Be modern, support large files, 32/64bit, journaling, data ordered journaling, endian neutral, we can mount on both endian /cross architecture,.. Needless to say, this was a huge development effort that took many years to complete. A few big milestones happened along the way... OCFS2 was development in the open, we did not have a private tree that we worked on without external code review from the Linux Filesystem maintainers, great folks like Christopher Hellwig reviewed the code regularly to make sure we were not doing anything out of line, we submitted the code for review on lkml a number of times to see if we were getting close for it to be included into the mainline kernel. Using this development model is standard practice for anyone that wants to write code that goes into the kernel and having any chance of doing so without a complete rewrite or.. shall I say flamefest when submitted. It saved us a tremendous amount of time by not having to re-fit code for it to be in a Linus acceptable state. Some other filesystems that were trying to get into the kernel that didn't follow an open development model had a lot harder time and a lot harsher criticism. March 2006, when Linus released 2.6.16, OCFS2 officially became part of the mainline kernel, it was accepted a little earlier in the release candidates but in 2.6.16. OCFS2 became officially part of the mainline Linux kernel tree as one of the many filesystems. It was the first cluster filesystem to make it into the kernel tree. Our hope was that it would then end up getting picked up by the distribution vendors to make it easy for everyone to have access to a CFS. Today the source code for OCFS2 is approximately 85000 lines of code. We made OCFS2 production with full support for customers that ran Oracle database on Linux, no extra or separate support contract needed. OCFS2 1.0.0 started being built for RHEL4 for x86, x86-64, ppc, s390x and ia64. For RHEL5 starting with OCFS2 1.2. SuSE was very interested in high availability and clustering and decided to build and include OCFS2 with SLES9 for their customers and was, next to Oracle, the main contributor to the filesystem for both new features and bug fixes. Source code was always available even prior to inclusion into mainline and as of 2.6.16, source code was just part of a Linux kernel download from kernel.org, which it still is, today. So the latest OCFS2 code is always the upstream mainline Linux kernel. OCFS2 is the cluster filesystem used in Oracle VM 2 and Oracle VM 3 as the virtual disk repository filesystem. Since the filesystem is in the Linux kernel it's released under the GPL v2 The release model has always been that new feature development happened in the mainline kernel and we then built consistent, well tested, snapshots that had versions, 1.2, 1.4, 1.6, 1.8. But these releases were effectively just snapshots in time that were tested for stability and release quality. OCFS2 is very easy to use, there's a simple text file that contains the node information (hostname, node number, cluster name) and a file that contains the cluster heartbeat timeouts. It is very small, and very efficient. As Sunil Mushran wrote in the manual : OCFS2 is an efficient, easily configured, quickly installed, fully integrated and compatible, feature-rich, architecture and endian neutral, cache coherent, ordered data journaling, POSIX-compliant, shared disk cluster file system. Here is a list of some of the important features that are included : Variable Block and Cluster sizes Supports block sizes ranging from 512 bytes to 4 KB and cluster sizes ranging from 4 KB to 1 MB (increments in power of 2). Extent-based Allocations Tracks the allocated space in ranges of clusters making it especially efficient for storing very large files. Optimized Allocations Supports sparse files, inline-data, unwritten extents, hole punching and allocation reservation for higher performance and efficient storage. File Cloning/snapshots REFLINK is a feature which introduces copy-on-write clones of files in a cluster coherent way. Indexed Directories Allows efficient access to millions of objects in a directory. Metadata Checksums Detects silent corruption in inodes and directories. Extended Attributes Supports attaching an unlimited number of name:value pairs to the file system objects like regular files, directories, symbolic links, etc. Advanced Security Supports POSIX ACLs and SELinux in addition to the traditional file access permission model. Quotas Supports user and group quotas. Journaling Supports both ordered and writeback data journaling modes to provide file system consistency in the event of power failure or system crash. Endian and Architecture neutral Supports a cluster of nodes with mixed architectures. Allows concurrent mounts on nodes running 32-bit and 64-bit, little-endian (x86, x86_64, ia64) and big-endian (ppc64) architectures. In-built Cluster-stack with DLM Includes an easy to configure, in-kernel cluster-stack with a distributed lock manager. Buffered, Direct, Asynchronous, Splice and Memory Mapped I/Os Supports all modes of I/Os for maximum flexibility and performance. Comprehensive Tools Support Provides a familiar EXT3-style tool-set that uses similar parameters for ease-of-use. The filesystem was distributed for Linux distributions in separate RPM form and this had to be built for every single kernel errata release or every updated kernel provided by the vendor. We provided builds from Oracle for Oracle Linux and all kernels released by Oracle and for Red Hat Enterprise Linux. SuSE provided the modules directly for every kernel they shipped. With the introduction of the Unbreakable Enterprise Kernel for Oracle Linux and our interest in reducing the overhead of building filesystem modules for every minor release, we decide to make OCFS2 available as part of UEK. There was no more need for separate kernel modules, everything was built-in and a kernel upgrade automatically updated the filesystem, as it should. UEK allowed us to not having to backport new upstream filesystem code into an older kernel version, backporting features into older versions introduces risk and requires extra testing because the code is basically partially rewritten. The UEK model works really well for continuing to provide OCFS2 without that extra overhead. Because the RHEL kernel did not contain OCFS2 as a kernel module (it is in the source tree but it is not built by the vendor in kernel module form) we stopped adding the extra packages to Oracle Linux and its RHEL compatible kernel and for RHEL. Oracle Linux customers/users obviously get OCFS2 included as part of the Unbreakable Enterprise Kernel, SuSE customers get it by SuSE distributed with SLES and Red Hat can decide to distribute OCFS2 to their customers if they chose to as it's just a matter of compiling the module and making it available. OCFS2 today, in the mainline kernel is pretty much feature complete in terms of integration with every filesystem feature Linux offers and it is still actively maintained with Joel Becker being the primary maintainer. Since we use OCFS2 as part of Oracle VM, we continue to look at interesting new functionality to add, REFLINK was a good example, and as such we continue to enhance the filesystem where it makes sense. Bugfixes and any sort of code that goes into the mainline Linux kernel that affects filesystems, automatically also modifies OCFS2 so it's in kernel, actively maintained but not a lot of new development happening at this time. We continue to fully support OCFS2 as part of Oracle Linux and the Unbreakable Enterprise Kernel and other vendors make their own decisions on support as it's really a Linux cluster filesystem now more than something that we provide to customers. It really just is part of Linux like EXT3 or BTRFS etc, the OS distribution vendors decide. Do not confuse OCFS2 with ACFS (ASM cluster Filesystem) also known as Oracle Cloud Filesystem. ACFS is a filesystem that's provided by Oracle on various OS platforms and really integrates into Oracle ASM (Automatic Storage Management). It's a very powerful Cluster Filesystem but it's not distributed as part of the Operating System, it's distributed with the Oracle Database product and installs with and lives inside Oracle ASM. ACFS obviously is fully supported on Linux (Oracle Linux, Red Hat Enterprise Linux) but OCFS2 independently as a native Linux filesystem is also, and continues to also be supported. ACFS is very much tied into the Oracle RDBMS, OCFS2 is just a standard native Linux filesystem with no ties into Oracle products. Customers running the Oracle database and ASM really should consider using ACFS as it also provides storage/clustered volume management. Customers wanting to use a simple, easy to use generic Linux cluster filesystem should consider using OCFS2. To learn more about OCFS2 in detail, you can find good documentation on http://oss.oracle.com/projects/ocfs2 in the Documentation area, or get the latest mainline kernel from http://kernel.org and read the source. One final, unrelated note - since I am not always able to publicly answer or respond to comments, I do not want to selectively publish comments from readers. Sometimes I forget to publish comments, sometime I publish them and sometimes I would publish them but if for some reason I cannot publicly comment on them, it becomes a very one-sided stream. So for now I am going to not publish comments from anyone, to be fair to all sides. You are always welcome to email me and I will do my best to respond to technical questions, questions about strategy or direction are sometimes not possible to answer for obvious reasons.

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  • Live Oracle AppAdvantage Webcast in APAC: Register Today

    - by Tanu Sood
    How Oracle Applications Customers can Extend the Value of their Investments How Oracle Applications Customers can Extend the Value of their Investments Oracle AppAdvantage is an exciting new initiative for Oracle enterprise application customers including E-Business Suite, PeopleSoft, JD Edwards, and Siebel. Oracle AppAdvantage provides strategies to help applications customers simplify, differentiate and innovate their investments through a pace layered architecture that can adjust with business requirements.Whether your organization is extending your applications to mobile devices, building a customer self-service portal, taking applications to the cloud, integrating applications with your other business critical applications or securely extending them to serve your specific needs, you can take the extension or customization work out of the applications and seamlessly extend with Oracle Fusion Middleware technologies as required. This webcast will discuss: Strategies to help applications customers simplify, differentiate and innovate their investments through a pace layered architecture How to get started and implementation use cases with customer examples Register today for this webcast on November 6. Can't wait until the Live Webcast? and ask him a question! If you are facing problems with registration or would like further information please email us at [email protected] -- For any questions on Oracle, our events and products please call or send us an email. Date Wednesday, 6th November 2013 Time Mumbai 10:30 a.m. (GMT +5:30) Singapore 1:00 p.m. (GMT +8:00) Sydney 4:00 p.m. (GMT +11:00)   -- The duration of this Webcast is 60 minutes. -- Contact Us | Legal Notices | Privacy Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

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  • Oracle Congratulates Winners of the 2012 Oracle Excellence Award: Eco-Enterprise Innovation

    - by Evelyn Neumayr
    Oracle recently held its fifth annual Eco-Enterprise Innovation awards ceremony during Oracle OpenWorld in San Francisco. Oracle Chairman of the Board, Jeff Henley, awarded select customers for their use of Oracle products to help with their sustainability initiatives. During this session, several award recipients discussed how they embedded various sustainability strategies throughout their organizations to help reduce their costs as well as their environmental footprint. It was an interesting session based around green best business practices and how Oracle products enabled many of these customers’ sustainability efforts. The winning customers for 2012 are: Dena Bank, Earth Rangers Centre, Grupo Pão de Açúcar, Health Authority – Abu Dhabi, Korean Air, North County Transit District, Orlando Utilities Commission, Ricoh – Europe, Schneider Electric, Severn Trent Water, and Terracap. Several of these winning customers also selected a partner to co-accept the award with them. These winning partners played a major role in helping these customers achieve their sustainability-related efforts.. Oracle also awarded Ian Winham, Executive Vice President and Chief Financial Officer from Ricoh Europe, with Oracle's Chief Sustainability Officer of the Year award. Ricoh Europe is a multinational imaging and electronics company with a strong commitment to sustainability. Ian was honored for his leadership in reducing Ricoh's environmental impacts by leveraging Oracle's applications and underlying technology. See here for more details.

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  • Finding the Right Solution to Source and Manage Your Contractors

    - by mark.rosenberg(at)oracle.com
    Many of our PeopleSoft Enterprise applications customers operate in service-based industries, and all of our customers have at least some internal service units, such as IT, marketing, and facilities. Employing the services of contractors, often referred to as "contingent labor," to deliver either or both internal and external services is common practice. As we've transitioned from an industrial age to a knowledge age, talent has become a primary competitive advantage for most organizations. Contingent labor offers talent on flexible terms; it offers the ability to scale up operations, close skill gaps, and manage risk in the process of delivering services. Talent comes from many sources and the rise in the contingent worker (contractor, consultant, temporary, part time) has increased significantly in the past decade and is expected to reach 40 percent in the next decade. Managing the total pool of talent in a seamless integrated fashion not only saves organizations money and increases efficiency, but creates a better place for workers of all kinds to work. Although the term "contingent labor" is frequently used to describe both contractors and employees who have flexible schedules and relationships with an organization, the remainder of this discussion focuses on contractors. The term "contingent labor" is used interchangeably with "contractor." Recognizing the importance of contingent labor, our PeopleSoft customers often ask our team, "What Oracle vendor management system (VMS) applications should I evaluate for managing contractors?" In response, I thought it would be useful to describe and compare the three most common Oracle-based options available to our customers. They are:   The enterprise licensed software model in which you implement and utilize the PeopleSoft Services Procurement (sPro) application and potentially other PeopleSoft applications;  The software-as-a-service model in which you gain access to a derivative of PeopleSoft sPro from an Oracle Business Process Outsourcing Partner; and  The managed service provider (MSP) model in which staffing industry professionals utilize either your enterprise licensed software or the software-as-a-service application to administer your contingent labor program. At this point, you may be asking yourself, "Why three options?" The answer is that since there is no "one size fits all" in terms of talent, there is also no "one size fits all" for effectively sourcing and managing contingent workers. Various factors influence how an organization thinks about and relates to its contractors, and each of the three Oracle-based options addresses an organization's needs and preferences differently. For the purposes of this discussion, I will describe the options with respect to (A) pricing and software provisioning models; (B) control and flexibility; (C) level of engagement with contractors; and (D) approach to sourcing, employment law, and financial settlement. Option 1:  Enterprise Licensed Software In this model, you purchase from Oracle the license and support for the applications you need. Typically, you license PeopleSoft sPro as your VMS tool for sourcing, monitoring, and paying your contract labor. In conjunction with sPro, you can also utilize PeopleSoft Human Capital Management (HCM) applications (if you do not already) to configure more advanced business processes for recruiting, training, and tracking your contractors. Many customers choose this enterprise license software model because of the functionality and natural integration of the PeopleSoft applications and because the cost for the PeopleSoft software is explicit. There is no fee per transaction to source each contractor under this model. Our customers that employ contractors to augment their permanent staff on billable client engagements often find this model appealing because there are no fees to affect their profit margins. With this model, you decide whether to have your own IT organization run the software or have the software hosted and managed by either Oracle or another application services provider. Your organization, perhaps with the assistance of consultants, configures, deploys, and operates the software for managing your contingent workforce. This model offers you the highest level of control and flexibility since your organization can configure the contractor process flow exactly to your business and security requirements and can extend the functionality with PeopleTools. This option has proven very valuable and applicable to our customers engaged in government contracting because their contingent labor management practices are subject to complex standards and regulations. Customers find a great deal of value in the application functionality and configurability the enterprise licensed software offers for managing contingent labor. Some examples of that functionality are... The ability to create a tiered network of preferred suppliers including competencies, pricing agreements, and elaborate candidate management capabilities. Configurable alerts and online collaboration for bid, resource requisition, timesheet, and deliverable entry, routing, and approval for both resource and deliverable-based services. The ability to manage contractors with the same PeopleSoft HCM and Projects applications that are used to manage the permanent workforce. Because it allows you to utilize much of the same PeopleSoft HCM and Projects application functionality for contractors that you use for permanent employees, the enterprise licensed software model supports the deepest level of engagement with the contingent workforce. For example, you can: fill job openings with contingent labor; guide contingent workers through essential safety and compliance training with PeopleSoft Enterprise Learning Management; and source contingent workers directly to project-based assignments in PeopleSoft Resource Management and PeopleSoft Program Management. This option enables contingent workers to collaborate closely with your permanent staff on complex, knowledge-based efforts - R&D projects, billable client contracts, architecture and engineering projects spanning multiple years, and so on. With the enterprise licensed software model, your organization maintains responsibility for the sourcing, onboarding (including adherence to employment laws), and financial settlement processes. This means your organization maintains on staff or hires the expertise in these domains to utilize the software and interact with suppliers and contractors. Option 2:  Software as a Service (SaaS) The effort involved in setting up and operating VMS software to handle a contingent workforce leads many organizations to seek a system that can be activated and configured within a few days and for which they can pay based on usage. Oracle's Business Process Outsourcing partner, Provade, Inc., provides exactly this option to our customers. Provade offers its vendor management software as a service over the Internet and usually charges your organization a fee that is a percentage of your total contingent labor spending processed through the Provade software. (Percentage of spend is the predominant fee model, although not the only one.) In addition to lower implementation costs, the effort of configuring and maintaining the software is largely upon Provade, not your organization. This can be very appealing to IT organizations that are thinly stretched supporting other important information technology initiatives. Built upon PeopleSoft sPro, the Provade solution is tailored for simple and quick deployment and administration. Provade has added capabilities to clone users rapidly and has simplified business documents, like work orders and change orders, to facilitate enterprise-wide, self-service adoption with little to no training. Provade also leverages Oracle Business Intelligence Enterprise Edition (OBIEE) to provide integrated spend analytics and dashboards. Although pure customization is more limited than with the enterprise licensed software model, Provade offers a very effective option for organizations that are regularly on-boarding and off-boarding high volumes of contingent staff hired to perform discrete support tasks (for example, order fulfillment during the holiday season, hourly clerical work, desktop technology repairs, and so on) or project tasks. The software is very configurable and at the same time very intuitive to even the most computer-phobic users. The level of contingent worker engagement your organization can achieve with the Provade option is generally the same as with the enterprise licensed software model since Provade can automatically establish contingent labor resources in your PeopleSoft applications. Provade has pre-built integrations to Oracle's PeopleSoft and the Oracle E-Business Suite procurement, projects, payables, and HCM applications, so that you can evaluate, train, assign, and track contingent workers like your permanent employees. Similar to the enterprise licensed software model, your organization is responsible for the contingent worker sourcing, administration, and financial settlement processes. This means your organization needs to maintain the staff expertise in these domains. Option 3:  Managed Services Provider (MSP) Whether you are using the enterprise licensed model or the SaaS model, you may want to engage the services of sourcing, employment, payroll, and financial settlement professionals to administer your contingent workforce program. Firms that offer this expertise are often referred to as "MSPs," and they are typically staffing companies that also offer permanent and temporary hiring services. (In fact, many of the major MSPs are Oracle applications customers themselves, and they utilize the PeopleSoft Solution for the Staffing Industry to run their own business operations.) Usually, MSPs place their staff on-site at your facilities, and they can utilize either your enterprise licensed PeopleSoft sPro application or the Provade VMS SaaS software to administer the network of suppliers providing contingent workers. When you utilize an MSP, there is a separate fee for the MSP's service that is typically funded by the participating suppliers of the contingent labor. Also in this model, the suppliers of the contingent labor (not the MSP) usually pay the contingent labor force. With an MSP, you are intentionally turning over business process control for the advantages associated with having someone else manage the processes. The software option you choose will to a certain extent affect your process flexibility; however, the MSPs are often able to adapt their processes to the unique demands of your business. When you engage an MSP, you will want to give some thought to the level of engagement and "partnering" you need with your contingent workforce. Because the MSP acts as an intermediary, it can be very valuable in handling high volume, routine contracting for which there is a relatively low need for "partnering" with the contingent workforce. However, if your organization (or part of your organization) engages contingent workers for high-profile client projects that require diplomacy, intensive amounts of interaction, and personal trust, introducing an MSP into the process may prove less effective than handling the process with your own staff. In fact, in many organizations, it is common to enlist an MSP to handle contractors working on internal projects and to have permanent employees handle the contractor relationships that affect the portion of the services portfolio focused on customer-facing, billable projects. One of the key advantages of enlisting an MSP is that you do not have to maintain the expertise required for orchestrating the sourcing, hiring, and paying of contingent workers.  These are the domain of the MSPs. If your own staff members are not prepared to manage the essential "overhead" processes associated with contingent labor, working with an MSP can make solid business sense. Proper administration of a contingent workforce can make the difference between project success and failure, operating profit and loss, and legal compliance and fines. Concluding Thoughts There is little doubt that thoughtfully and purposefully constructing a service delivery strategy that leverages the strengths of contingent workers can lead to better projects, deliverables, and business results. What requires a bit more thinking is determining the platform (or platforms) that will enable each part of your organization to best deliver on its mission.

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  • Exchange 2013 goes RTM!

    - by marc dekeyser
    Exchange 2013 has been signed off and is now RTM! Hoozaaa!!   From the Exchange team blog: Today we reached an important milestone in the development of the new Exchange. Moments ago, the Exchange engineering team signed off on the Release to Manufacturing (RTM) build. This milestone means the coding and testing phase of the project is complete and we are now focused on releasing the new Exchange via multiple distribution channels to our business customers. General availability is planned for the first quarter of 2013. We have a number of programs that provide business customers with early access so they can begin testing, piloting and adopting Exchange within their organizations: We will begin rolling out new capabilities to Office 365 Enterprise customers in our next service updates, starting in November through general availability. Volume Licensing customers with Software Assurance will be able to download Exchange Server 2013 through the Volume Licensing Service Center by mid-November. These products will be available on the Volume Licensing price list on December 1. Read more…

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  • The Internet of Things Is Really the Internet of People

    - by HCM-Oracle
    By Mark Hurd - Originally Posted on LinkedIn As I speak with CEOs around the world, our conversations invariably come down to this central question: Can we change our corporate cultures and the ways we train and reward our people as rapidly as new technology is changing the work we do, the products we make and how we engage with customers? It’s a critical consideration given today’s pace of disruption, which already is straining traditional management models and HR strategies. Winning companies will bring innovation and vision to their employees and partners by attracting people who will thrive in this emerging world of relentless data, predictive analytics and unlimited what-if scenarios. So, where are we going to find employees who are as familiar with complex data as I am with orderly financial statements and business plans? I’m not just talking about high-end data scientists who most certainly will sit at or near the top of the new decision-making pyramid. Global organizations will need creative and motivated people who will devote their time to manipulating, reviewing, analyzing, sorting and reshaping data to drive business and delight customers. This might seem evident, but my conversations with business people across the globe indicate that only a small number of companies get it. In the past few years, executives have been busy keeping pace with seismic upheavals, including the rise of social customer engagement, the rapid acceleration of product-development cycles and the relentless move to mobile-first. But all of that, I think, is the start of an uphill climb to the top of a roller-coaster. Today, about 10 billion devices across the globe are connected to the Internet. In a couple of years, that number will probably double, and not because we will have bought 10 billion more computers, smart phones and tablets. This unprecedented explosion of Big Data is being triggered by the Internet of Things, which is another way of saying that the numerous intelligent devices touching our everyday lives are all becoming interconnected. Home appliances, food, industrial equipment, pets, pharmaceutical products, pallets, cars, luggage, packaged goods, athletic equipment, even clothing will be streaming data. Some data will provide important information about how to run our businesses and lead healthier lives. Much of it will be extraneous. How does a CEO cope with this unimaginable volume and velocity of data, much less harness it to excite and delight customers? Here are three things CEOs must do to tackle this challenge: 1) Take care of your employees, take care of your customers. Larry Ellison recently noted that the two most important priorities for any CEO today revolve around people: Taking care of your employees and taking care of your customers. Companies in today’s hypercompetitive business environment simply won’t be able to survive unless they’ve got world-class people at all levels of the organization. CEOs must demonstrate a commitment to employees by becoming champions for HR systems that empower every employee to fully understand his or her job, how it ties into the corporate framework, what’s expected of them, what training is available, and how they can use an embedded social network to communicate, collaborate and excel. Over the next several years, many of the world’s top industrialized economies will see a turnover in the workforce on an unprecedented scale. Across the United States, Europe, China and Japan, the “baby boomer” generation will be retiring and, by 2020, we’ll see turnovers in those regions ranging from 10 to 30 percent. How will companies replace all that brainpower, experience and know-how? How will CEOs perpetuate the best elements of their corporate cultures in the midst of this profound turnover? The challenge will be daunting, but it can be met with world-class HR technology. As companies begin replacing up to 30 percent of their workforce, they will need thousands of new types of data-native workers to exploit the Internet of Things in the service of the Internet of People. The shift in corporate mindset here can’t be overstated. The CEO has to be at the forefront of this new way of recruiting, training, motivating, aligning and developing truly 21-century talent. 2) Start thinking today about the Internet of People. Some forward-looking companies have begun pursuing the “democratization of data.” This allows more people within a company greater access to data that can help them make better decisions, move more quickly and keep pace with the changing interests and demands of their customers. As a result, we’ve seen organizations flatten out, growing numbers of well-informed people authorized to make decisions without corporate approval and a movement of engagement away from headquarters to the point of contact with the customer. These are profound changes, and I’m a huge proponent. As I think about what the next few years will bring as companies become deluged with unprecedented streams of data, I’m convinced that we’ll need dramatically different organizational structures, decision-making models, risk-management profiles and reward systems. For example, if a car company’s marketing department mines incoming data to determine that customers are shifting rapidly toward neon-green models, how many layers of approval, review, analysis and sign-off will be needed before the factory starts cranking out more neon-green cars? Will we continue to have organizations where too many people are empowered to say “No” and too few are allowed to say “Yes”? If so, how will those companies be able to compete in a world in which customers have more choices, instant access to more information and less loyalty than ever before? That’s why I think CEOs need to begin thinking about this problem right now, not in a year or two when competitors are already reshaping their organizations to match the marketplace’s new realities. 3) Partner with universities to help create a new type of highly skilled workers. Several years ago, universities introduced new undergraduate as well as graduate-level programs in analytics and informatics as the business need for deeper insights into the booming world of data began to explode. Today, as the growth rate of data continues to soar, we know that the Internet of Things will only intensify that growth. Moreover, as Big Data fuels insights that can be shaped into products and services that generate revenue, the demand for data scientists and data specialists will go on unabated. Beyond that top-level expertise, companies are going to need data-native thinkers at all levels of the organization. Where will this new type of worker come from? I think it’s incumbent on the business community to collaborate with universities to develop new curricula designed to turn out graduates who can capitalize on the data-driven world that the Internet of Things is surely going to create. These new workers will create opportunities to help their companies in fields as diverse as product design, customer service, marketing, manufacturing and distribution. They will become innovative leaders in fashioning an entirely new type of workforce and organizational structure optimized to fully exploit the Internet of Things so that it becomes a high-value enabler of the Internet of People. Mark Hurd is President of Oracle Corporation and a member of the company's Board of Directors. He joined Oracle in 2010, bringing more than 30 years of technology industry leadership, computer hardware expertise, and executive management experience to his role with the company. As President, Mr. Hurd oversees the corporate direction and strategy for Oracle's global field operations, including marketing, sales, consulting, alliances and channels, and support. He focuses on strategy, leadership, innovation, and customers.

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  • Oracle OpenWorld 2012: Oracle Developer Cloud, ADF-Essentials, ADF Mobile and ME!

    - by Dana Singleterry
    This year at OOW, like those from the past, will certainly be unforgettable. Lots of new announcements which I can't mention here and may not event know about are sure to surprise. I'll keep this short and sweet. For every session ADF, ADF Mobile, Oracle Developer Cloud, Integration with SOA Suite, etc... take a look at the ADF Focus Document listing all the sessions ordered by day providing time and location. For Mobile specifically check out the Mobile Focus Document. OOW 2012 actually kicks off on Sunday with Moscone North demogrounds hosting Cloud. There's also the ADF EMG User Day where you can pick up many technical tips & tricks from ADF Developers / ACE Directors from around the world. A session you shouldn't miss and a great starting point for the week if you miss Sunday's ADF EMG User Day for all of you TechoFiles is Chris Tonas's keynote for developers - Monday 10:45 am at Salon 8 in the Marriott - The Future of Development for Oracle Fusion - From Desktop to Mobile to Cloud. Then peruse the ADF Focus Document to fill out your day with the many sessions and labs on ADF. Don't forge that Wednesday afternoon (4:30 - 5:30) offers an ADF Meetup which is an excellent opportunity to catch up with the Shakers and Makers of ADF from Product Managent, to customers, to top developers leveraging the ADF technology, to ACE Directors themselves. Not to mention free beer is provided to help you wind down from a day of Techno Overload. Now for my schedule and I do hope to see some of you at one of these. OOW 2012 Schedule 10/1 Monday 9:30am – 12:00pm: JDev DemoGrounds 3:15pm – 4:15pm: Intro to Oracle ADF HOL; Marriott Marquis – Salon ¾ 4:00pm – 6:00pm: Cloud DemoGrounds 10/2 Tuesday 9:45am – 12:00pm: JDev DemoGrounds 2:00pm -4:00pm: Cloud DemoGrounds 7:30 – 9:30: Team Dinner @ Donato Enoteca; Redwood City 10/3 Wednesday 10:15pm – 11:15pm: Intro to Oracle ADF HOL; Marriott Marquis – Salon 3/4 1:15pm – 2:15pm: Oracle ADF – Lessons Learned in Real-World Implementations; Moscone South – Room 309This session takes the form of a panel that consists of three customer: Herbalife, Etiya, & Hawaii State Department of Education. During the first part of this session each customer will provide a high-level overview of their application. Following this overview I'll ask questions of the customers specific to their implementations and lessons learned through their development life-cycle. Here's the session abstract: CON3535 - Oracle ADF: Lessons Learned in Real-World Implementations This session profiles and interviews customers that have been successful in delivering compelling applications based on Oracle’s Application Development Framework (Oracle ADF). The session provides an overview of Oracle ADF, and then three customers explain the business drivers for their respective applications and solutions and if possible, provide a demonstration of the applications. Interactive questions posed to the customers after their overview will make for an exciting and dynamic format in which the customers will provide insight into real-world lessons learned in developing with Oracle ADF. 3:30pm – 4:30 pm: Developing Applications for Mobile iOS and Android Devices with Oracle ADF Mobile; Marriott Marquis – Salon 10A 4:30pm – 6:00pm: Meet and Greet ADF Developers/Customers; OTN Lounge 10/4 Thursday   11:15pm – 12:15pm: Intro to Oracle ADF HOL; Marriott Marquis – Salon 3/4 I'm sure our paths will cross at some point during the week and I look forward to seeing you at one of the many events. Enjoy OOW 2012!

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  • Expanding the Partner Ecosystem with Third-Party Plug-ins

    - by Joe Diemer
    Oracle Enterprise Manager’s extensibility capabilities are designed to allow customers and partners to adapt Enterprise Manager for management of heterogeneous environments with Plug-ins and Connectors.  Third-party developers continue to take advantage of Oracle Enterprise Manager’s Extensibility Development Kit (EDK) to build plug-ins to Enterprise Manager 12c, such as F5’s BIG IP Plug-in and Entuity’s Eye of the Storm Network Management Plug-In.  Partners can also validate their plug-ins through the Oracle Validated Integration (OVI) program, which assures customers that the plug-in has been tested and is functionally and technically sound, is designed in a reliable and standardized manner, and operates and performs as documented.   Two very recent examples of partners which have beta versions of their plug-ins are Blue Medora's VMware vSphere plug-in and the NetApp Storage plug-in.  VMware vSphere Plug-in by Blue Medora Blue Medora, an Oracle Partner Network (OPN) “Gold” member, which just announced that it is now signing up customers to try a beta version of their new VMware vSphere plug-in for Enterprise Manager 12c.  According to Blue Medora, the vSphere plug-in monitors critical VMware metrics (CPU, Memory, Disk, Network, etc) at the Host, VM, Cluster and Resource Pool levels.  It has minimal performance impact via an “agentless” approach that requires no installation directly on VMware servers.  It has discovery capabilities for VMware Datacenters, ESX Hosts, Clusters, Virtual Machines, and Datastores.  It offers integration of native VMware Events into Enterprise Manager, and it provides over 300 VMware-related health, availability, performance, and configuration metrics.  It comes with more than 30 out-of-the-box pre-defined thresholds and can manage VMware via a series of jobs split between cluster, host and VM target types.The company reports that the Enterprise Manager 12c plug-in supports vSphere versions 4.0, 4.5 and 5.0.  Platforms supported include Linux 64-bit, Windows, AIX and Solaris SPARC and x86.  Information about the plug-in, including how to sign up for the beta, is available at their web site at http://bluemedora.com after selecting the "Products" tab. NetApp Storage Plug-in NetApp believes the combination of storage system monitoring with comprehensive management of Oracle systems with Enterprise Manager will help customers reduce the cost and complexity of managing applications that rely on NetApp storage and Oracle technologies.  So, NetApp built a plug-in and reports that it has comprehensive availability and performance information for NetApp storage systems.  Using the plug-in, Oracle Enterprise Manager customers with NetApp storage solutions can track the association between databases and storage components and thereby respond to faults and IO performance bottlenecks quickly. With the latest configuration management capabilities, one can also perform drift analysis to make sure all storage systems are configured as per established gold standards. The company is also now signing up beta customers, which can be done at the NetApp Communities site at https://communities.netapp.com/groups/netapp-storage-system-plug-in-for-oem12c-beta. Learn More about Enterprise Manager Extensibility More plug-ins from other partners are soon to come, which I'll be reporting on them here.  To learn more about Enterprise Manager and how customers and partners can build plug-ins using the EDK to manage a multi-vendor data center, go to http://oracle.com/enterprisemanager in the Heterogeneous Management solution area.  The site also lists the plug-ins available with information on how to obtain them.  More info about the Oracle Validated Integration program can be found at the OPN Enterprise Manager Knowledge Zone in the "Develop" tab.

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  • Oracle Delivers Special Recognition for Specialized Partners

    - by michaela.seika(at)oracle.com
    Since announcing Oracle PartnerNetwork Specialized (OPN Specialized) in October 2009, Oracle has been focused on building a program that first enables solution providers to become highly skilled Oracle partners who deliver value to customers and that then recognizes and rewards their achievements in a meaningful way. Today the company unveiled new benefits reserved for partners who have achieved one or more of the over 50 specializations currently available. The benefits demonstrate Oracle's commitment to showcase these valued partners to three key audiences: customers, other partners, and Oracle employees.With today's launch of www.oracle.com/specialized Oracle has taken what IDC believes is a first of its kind approach to putting top partners front and center with customers and prospects. While most vendors offer a business partner finder tool on their website none has gone as far as Oracle with the creation of this new site dedicated to the promotion of Specialized Partners. The tag lines - "Recognized by Oracle, Preferred by Customers" and "Specialized. Recognized. Preferred." gets right to the point - these are the solution providers with which customers should choose to engage. The contents of the page offer multiple proof points to justify the marketing phrases.One of the benefits Oracle offers its Specialized Partners is video creation and placement. While Oracle works with partners to create informal or "guerilla" videos which often are placed on YouTube to generate awareness and buzz, the company also produces professional videos for its partners. The greatest value the partner receives from this benefit isn't the non-trivial production costs that Oracle covers but instead the prominent exposure Oracle gives the finished product. Partner videos are featured on www.oracle.com/specialized, used as part of monthly OPN Specialized Partners monthly webcasts, placed on a customer facing website, the Oracle Media Network, which includes several partner sites such as PartnerCast. A solution provider gains a great deal of credibility when they can send a prospect to an Oracle website where they are featured. Read the full article here.

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  • CRM vs VRM

    - by David Dorf
    In a previous post, I discussed the potential power of combining social, interest, and location graphs in order to personalize marketing and shopping experiences for consumers.  Marketing companies have been trying to collect detailed information for that very purpose, a large majority of which comes from tracking people on the internet.  But their approaches stem from the one-way nature of traditional advertising.  With TV, radio, and magazines there is no opportunity to truly connect to customers, which has trained marketing companies to [covertly] collect data and segment customers into easily identifiable groups.  To a large extent, we think of this as CRM. But what if we turned this viewpoint upside-down to accommodate for the two-way nature of social media?  The notion of marketing as conversations was the basis for the Cluetrain, an early attempt at drawing attention to the fact that customers are actually unique humans.  A more practical implementation is Project VRM, which is a reverse CRM of sorts.  Instead of vendors managing their relationships with customers, customers manage their relationships with vendors. Your shopping experience is not really controlled by you; rather, its controlled by the retailer and advertisers.  And unfortunately, they typically don't give you a say in the matter.  Yes, they might tailor the content for "female age 25-35 interested in shoes" but that's not really the essence of you, is it?  A better approach is to the let consumers volunteer information about themselves.  And why wouldn't they if it means a better, more relevant shopping experience?  I'd gladly list out my likes and dislikes in exchange for getting rid of all those annoying cookies on my harddrive. I really like this diagram from Beyond SocialCRM as it captures the differences between CRM and VRM. The closest thing to VRM I can find is Buyosphere, a start-up that allows consumers to track their shopping history across many vendors, then share it appropriately.  Also, Amazon does a pretty good job allowing its customers to edit their profile, which includes everything you've ever purchased from Amazon.  You can mark items as gifts, or explicitly exclude them from their recommendation engine.  This is a win-win for both the consumer and retailer. So here is my plea to retailers: Instead of trying to infer my interests from snapshots of my day, please just ask me.  We'll both have a better experience in the long-run.

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  • CRM Evolution 2014: Mediocrity is the New Horrible in Customer Service

    - by Tuula Fai
    "Mediocrity is the new horrible in customer service," Blair McHaney, Gold's Gym Almost everyone knows that customers' expectations have risen. But, after listening to two days of presentations at CRM Evolution, I think it’s more accurate to say that customers' expectations have skyrocketed. Fortunately, most companies have gotten the message and are taking their customer service to a higher level. For those who've been hesitant to 'boldly go where their customer service organization has not gone before,' take heart. I’ve got some statistics that will encourage you to take those first few steps. Why should I change? By engaging customers online, ancestry.com achieved a 99.5% customer satisfaction score (CSAT) while improving retention and saving millions on greater efficiency, including a 38%-50% drop in inbound calls and emails.1 By empowering employees to delight customers, Gold’s Gym achieved a 77.5% Net Promoter Score (NPS) and 22% customer churn rate. No small feat when you consider the industry averages are 40% NPS and 45% churn.2 By adapting quickly to social media, brands like Verizon have benefited from social community members spending 2.5x-10x more than average customers.3 ‘The fierce urgency of now’ is upon us in customer service. You can take your customer service to a higher level! To find out more, click here CRM Evolution Customer Service Experience Footnotes: 1. Arvindh Balakrishnan, Is Your Customer Service Modern?2. Blair McHaney, Wire Your Organization with Customer Feedback3. Becky Carroll, The Power of Communities for Improving the Service Experience and Building Advocates

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  • Oracle Delivers Special Recognition for Specialized Partners

    - by michaela.seika(at)oracle.com
    Since announcing Oracle PartnerNetwork Specialized (OPN Specialized) in October 2009, Oracle has been focused on building a program that first enables solution providers to become highly skilled Oracle partners who deliver value to customers and that then recognizes and rewards their achievements in a meaningful way. Today the company unveiled new benefits reserved for partners who have achieved one or more of the over 50 specializations currently available. The benefits demonstrate Oracle's commitment to showcase these valued partners to three key audiences: customers, other partners, and Oracle employees.With today's launch of www.oracle.com/specialized Oracle has taken what IDC believes is a first of its kind approach to putting top partners front and center with customers and prospects. While most vendors offer a business partner finder tool on their website none has gone as far as Oracle with the creation of this new site dedicated to the promotion of Specialized Partners. The tag lines - "Recognized by Oracle, Preferred by Customers" and "Specialized. Recognized. Preferred." gets right to the point - these are the solution providers with which customers should choose to engage. The contents of the page offer multiple proof points to justify the marketing phrases.One of the benefits Oracle offers its Specialized Partners is video creation and placement. While Oracle works with partners to create informal or "guerilla" videos which often are placed on YouTube to generate awareness and buzz, the company also produces professional videos for its partners. The greatest value the partner receives from this benefit isn't the non-trivial production costs that Oracle covers but instead the prominent exposure Oracle gives the finished product. Partner videos are featured on www.oracle.com/specialized, used as part of monthly OPN Specialized Partners monthly webcasts, placed on a customer facing website, the Oracle Media Network, which includes several partner sites such as PartnerCast. A solution provider gains a great deal of credibility when they can send a prospect to an Oracle website where they are featured. Read the full article here.

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  • Oracle RightNow CX for Good Customer Experiences

    - by Andreea Vaduva
    Oracle RightNow CX is all about the customer experience, it’s about understanding what drives a good interaction and it’s about delivering a solution which works for our customers and by extension, their customers. One of the early guiding principles of Oracle RightNow was an 8-point strategy to providing good customer experiences. Establish a knowledge foundation Empowering the customer Empower employees Offer multi-channel choice Listen to the customer Design seamless experiences Engage proactively Measure and improve continuously The application suite provides all of the tools necessary to deliver a rewarding, repeatable and measurable relationship between business and customer. The Knowledge Authoring tool provides gap analysis, WYSIWIG editing (and includes HTML rich content for non-developers), multi-level categorisation, permission based publishing and Web self-service publishing. Oracle RightNow Customer Portal, is a complete web application framework that enables businesses to control their own end-user page branding experience, which in turn will allow customers to self-serve. The Contact Centre Experience Designer builds a combination of workspaces, agent scripting and guided assistances into a Desktop Workflow. These present an agent with the tools they need, at the time they need them, providing even the newest and least experienced advisors with consistently accurate and efficient information, whilst guiding them through the complexities of internal business processes. Oracle RightNow provides access points for customers to feedback about specific knowledge articles or about the support site in general. The system will generate ‘incidents’ based on the scoring of the comments submitted. This makes it easy to view and respond to customer feedback. It is vital, more now than ever, not to under-estimate the power of the social web – Facebook, Twitter, YouTube – they have the ability to cause untold amounts of damage to businesses with a single post – witness musician Dave Carroll and his protest song on YouTube, posted in response to poor customer services from an American airline. The first day saw 150,000 views and is currently at 12,011,375. The Times reported that within 4 days of the post, the airline’s stock price fell by 10 percent, which represented a cost to shareholders of $180 million dollars. It is a universally acknowledged fact, that when customers are unhappy, they will not come back, and, generally speaking, it only takes one bad experience to lose a customer. The idea that customer loyalty can be regained by using social media channels was the subject of a 2011 Survey commissioned by RightNow and conducted by Harris Interactive. The survey discovered that 68% of customers who posted a negative review about a holiday on a social networking site received a response from the business. It further found that 33% subsequently posted a positive review and 34% removed the original negative review. Cloud Monitor provides the perfect mechanism for seeing what is being said about a business on public Facebook pages, Twitter or YouTube posts; it allows agents to respond proactively – either by creating an Oracle RightNow incident or by using the same channel as the original post. This leaves step 8 – Measuring and Improving: How does a business know whether it’s doing the right thing? How does it know if its customers are happy? How does it know if its staff are being productive? How does it know if its staff are being effective? Cue Oracle RightNow Analytics – fully integrated across the entire platform – Service, Marketing and Sales – there are in excess of 800 standard reports. If this were not enough, a large proportion of the database has been made available via the administration console, allowing users without any prior database experience to write their own reports, format them and schedule them for e-mail delivery to a distribution list. It handles the complexities of table joins, and allows for the manipulation of data with ease. Oracle RightNow believes strongly in the customer owning their solution, and to provide the best foundation for success, Oracle University can give you the RightNow knowledge and skills you need. This is a selection of the courses offered: RightNow Customer Service Administration Rel 12.02 (3 days) Available as In Class and Live Virtual Class (Release 11.11 is available as In Class, Live Virtual Class and Training On Demand) This course familiarises users with the tasks and concepts needed to configure and maintain their system. RightNow Customer Portal Designer and Contact Center Experience Designer Administration Rel 12.02 (2 days) Available as In Class and Live Virtual Class (Release 11.11 is available as In Class, Live Virtual Class and Training On Demand) This course introduces basic CP structure and how to make changes to the look, feel and behaviour of their self-service pages RightNow Analytics Rel 12.02 (2 days) Available as In Class, Live Virtual Class and Training On Demand (Release 11.11 is available as In Class and Live Virtual Class) This course equips users with the skills necessary to understand data supplied by standard reports and to create custom reports RightNow Integration and Customization For Developers Rel 12.02 (5-days) Available as In Class and Live Virtual Class (Release 11.11 is available as In Class, Live Virtual Class and Training On Demand) This course is for experienced web developers and offers an introduction to Add-In development using the Desktop Add-In Framework and introduces the core knowledge that developers need to begin integrating Oracle RightNow CX with other systems A full list of courses offered can be found on the Oracle University website. For more information and course dates please get in contact with your local Oracle University team. On top of the Service components, the suite also provides marketing tools, complex survey creation and tracking and sales functionality. I’m a fan of the application, and I think I’ve made that clear: It’s completely geared up to providing customers with support at point of need. It can be configured to meet even the most stringent of business requirements. Oracle RightNow is passionate about, and committed to, providing the best customer experience possible. Oracle RightNow CX is the application that makes it possible. About the Author: Sarah Anderson worked for RightNow for 4 years in both in both a consulting and training delivery capacity. She is now a Senior Instructor with Oracle University, delivering the following Oracle RightNow courses: RightNow Customer Service Administration RightNow Analytics RightNow Customer Portal Designer and Contact Center Experience Designer Administration RightNow Marketing and Feedback

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  • Oracle@info360: Advance Beyond Point Solutions To An Enterprise Content Strategy

    - by kellsey.ruppel(at)oracle.com
    The info360/AIIM conference is March 22-24 in Washington DC. We have a number of customer speakers this year talking on the theme of “Advance Beyond Point Solutions To An Enterprise Content Strategy.” These customers all started by addressing a particular use case, but then used the infrastructure they had created to quickly and cost effectively stand up solutions to new business problems.  Andy MacMillan, VP of Product Management at Oracle, will give a thought provoking opening keynote at 8:50 AM on Tuesday, March 22nd. He will be joined by Juan Jose Goldschtein, the CIO of the Organization of American States. The OAS has developed a human rights website that is the front end to a case management system for human rights violations. The implementation supports digital signatures on iPads, so their executives can approve workflows and keep cases moving forward while they are busy traveling and investigating abuses.Other customer speakers include:Tom Robinette, Director of Applications and IT Engineering, Dresser-RandRobin Crisp, Program Manager, FDAMonica Crocker, Corporate Records Manager, Land O’ LakesBrian Skapura, The American Institute of ArchitectsKathy Adams and Leslie Becker, The Nature ConservancyIrfan Motiwala, Sr. VP, Moody’s Investment ServicesMolly Wenzler, Director of Electronic Media, MeadWestvaco Other sessions include our Super Session that kicks off the Oracle Track @info360 on Wednesday. At 11:00 AM, Senior Director of Product Marketing, Howard Beader will present The Social Enterprise – Combining People, Processes and Content. This session will focus on how customers have brought social media, business process management, and content management together to supercharge their organizations. Oracle customers can arrange one-on-one meetings with Oracle executives and product experts, and attend the VIP customer appreciation event. Oracle will be joined by Oracle partners:FujitsuKesteTeamInformaticsKapowSena SystemsDTIYou can learn more about discounts for Oracle customers and register on our Oracle@info360 page.To see more about the customers and sessions that will be presented, you can look at the Oracle Track page on the AIIM/info360 website.Technorati Tags: oracle, AIIM, info360, content management, social enterprise

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  • Resolve Instructional Webcast Series

    - by Get Proactive Customer Adoption Team
    Untitled Document Catch the Express—Register for an Instructional Webcast Oracle Proactive Support’s ‘Get Proactive’ message to customers underscores the benefits they’ll obtain by leveraging the Prevent, Resolve and Upgrade capabilities available across the suite of Oracle Products. Our goal in Proactive Support is to show customers how to ‘Get Proactive’ and achieve success by leveraging the latest tools, knowledge, and best practices available to manage your applications and technology more proactively. Most importantly, we want to ensure that customers are proficient in the use of these proactive capabilities. To help you gain this proficiency, we’ve recently launched a series of instructional webcasts that we call the “Resolve Series.” This series consists of both live and on-demand webcasts, and features some of the key proactive capabilities that customers can leverage to resolve their own problems. We launched the first phase of the series in July, and focused on finding answers using the My Oracle Support portal. Among the topics covered in those sessions were best practices for searching the knowledge base, leveraging communities to find answers faster, and other proactive features of My Oracle Support The second phase of the series is set to kick off in September. This phase will include product specific sessions designed to provide customers who use the product with the skills and knowledge required to leverage some of the most important capabilities found under the “RESOLVE” category of our proactive portfolio on My Oracle Support. These webcasts will feature Subject Matter Experts demonstrating how to use the tools and capabilities, discussing best practices, and providing answers to any questions you might have. In addition, hands-on labs will be included in some of the sessions, allowing you to practice applying what you’ve just learned. Whether you are a new customer or you’ve worked with Oracle Support for years, you’ll discover new information and techniques to help you work more efficiently and keep your systems running smoothly. Leverage this opportunity to learn best practices and get the inside track on finding answers fast by using the right tools at the right time. Make sure to take advantage of these webcasts and maximize the value you receive from your Oracle Premier Support investment. See the full schedule of events and register for sessions.

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  • The Evolution of Oracle Direct EMEA by John McGann

    - by user769227
    John is expanding his Dublin based team and is currently recruiting a Director with marketing and sales leadership experience: http://bit.ly/O8PyDF Should you wish to apply, please send your CV to [email protected] Hi, my name is John McGann and I am part of the Oracle Direct management team, based in Dublin.   Today I’m writing from the Oracle London City office, right in the heart of the financial district and up to very recently at the centre of a fantastic Olympic Games. The Olympics saw individuals and teams from across the globe competing to decide who is Citius, Altius, Fortius - “Faster, Higher, Stronger" There are lots of obvious parallels between the competitive world of the Olympics and the Business environments that many of us operate in, but there are also some interesting differences – especially in my area of responsibility within Oracle. We are of course constantly striving to be the best - the best solution on offer for our clients, bringing simplicity to their management, consumption and application of information technology, and the best provider when compared with our many niche competitors.   In Oracle and especially in Oracle Direct, a key aspect of how we achieve this is what sets us apart from the Olympians.  We have long ago eliminated geographic boundaries as a limitation to what we can achieve. We assemble the strongest individuals across multiple countries and bring them together in teams focussed on a single goal. One such team is the Oracle Direct Sales Programs team. In case you don’t know, Oracle Direct EMEA (Europe Middle East and Africa) is the inside sales division in Oracle and it is where I started my Oracle career.  I remember that my first role involved putting direct mail in envelopes.... things have moved on a bit since then – for me, for Oracle Direct and in how we interact with our customers. Today, the team of over 1000 people is located in the different Oracle Direct offices around Europe – the main ones are Malaga, Berlin, Prague and Dubai plus the headquarters in Dublin. We work in over 20 languages and are in constant contact with current and future Oracle customers, using the latest internet and telephone technologies to effectively communicate and collaborate with each other, our customers and prospects. One of my areas of responsibility within Oracle Direct is the Sales Programs team. This team of 25 people manages the planning and execution of demand generation, leading the process of finding new and incremental revenue within Oracle Direct. The Sales Programs Managers or ‘SPMs’ are embedded within each of the Oracle Direct sales teams, focussed on distinct geographies or product groups. The SPMs are virtual members of the regional sales management teams, and work closely with the sales and marketing teams to define and deliver demand generation activities. The customer contact elements of these activities are executed via the Oracle Direct Sales and Business Development/Lead Generation teams, to deliver the pipeline required to meet our revenue goals. Activities can range from pan-EMEA joint sales and marketing campaigns, to very localised niche campaigns. The campaigns might focus on particular segments of our existing customers, introducing elements of our evolving solution portfolio which customers may not be familiar with. The Sales Programs team also manages ‘Nurture’ activities to ensure that we develop potential business opportunities with contacts and organisations that do not have immediate requirements. Looking ahead, it is really important that we continue to evolve our ability to add value to our clients and reduce the physical limitations of our distance from them through the innovative application of technology. This enables us to enhance the customer buying experience and to enable the Inside Sales teams to manage ever more complex sales cycles from start to finish.  One of my expectations of my team is to actively drive innovation in how we leverage data to better understand our customers, and exploit emerging technologies to better communicate with them.   With the rate of innovation and acquisition within Oracle, we need to ensure that existing and potential customers are aware of all we have to offer that relates to their business goals.   We need to achieve this via a coherent communication and sales strategy to effectively target the right people using the most effective medium. This is another area where the Sales Programs team plays a key role.

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