Most effective marketing strategy to promote a casual iOS game?
- by user1114968
So I posted this on another forum yesterday but that forum got suspended for malware so gotta wait for the webmaster to fix the site.
Here's the basics:
We've released a press release through PRMac that included a video review.
Submitted and followed up on all the big iOS review sites. None of them replied back with interest. A lot of them just told me that their editors are volunteers who will review games that are "interesting to their readers" and that they would put my app "into consideration"
The only site that reviewed our app and promoted virally was iPhoneAppReview.com which we paid.
We promoted on the top iOS forums
We are now doing in-app advertising through inMobi and are integrating the SDK code into our app to start doing Tapjoy
We posted up our gameplay videos on YouTube
Any marketing strategies that anyone can suggest or recommend that we haven't used yet? If anyone wants to try out our game and give feedback on the game or the site or anything, that would be great! Our target countries are Japan, China, and the US.
