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• eSTEP Newsletter November 2012

  - by uwes

  Dear Partners,We would like to inform you that the November '12 issue of our Newsletter is now available.The issue contains information to the following topics: News from CorpOracle Celebrates 25 Years of SPARC Innovation; IDC White Papers Finds Growing Customer Comfort with Oracle Solaris Operating System; Oracle Buys Instantis; Pillar Axiom OpenWorld Highlights; Announcement Oracle Solaris 11.1 Availability (data sheet, new features, FAQ's, corporate pages, internal blog, download links, Oracle shop); Announcing StorageTek VSM 6; Announcement Oracle Solaris Cluster 4.1 Availability (new features, FAQ's, cluster corp page, download site, shop for media); Announcement: Oracle Database Appliance 2.4 patch update becomes available Technical SectionOracle White papers on SPARC SuperCluster; Understanding Parallel Execution; With LTFS, Tape is Gaining Storage Ground with additional link to How to Create Oracle Solaris 11 Zones with Oracle Enterprise Manager Ops Center; Provisioning Capabilities of Oracle Enterprise Ops Center Manager 12c; Maximizing your SPARC T4 Oracle Solaris Application Performance with the following articles: SPARC T4 Servers Set World Record on Siebel CRM 8.1.1.4 Benchmark, SPARC T4-Based Highly Scalable Solutions Posts New World Record on SPECjEnterprise2010 Benchmark, SPARC T4 Server Delivers Outstanding Performance on Oracle Business Intelligence Enterprise Edition 11g; Oracle SUN ZFS Storage Appliance Reference Architecture for VMware vSphere4;  Why 4K? - George Wilson's ZFS Day Talk; Pillar Axiom 600 with connected subjects: Oracle Introduces Pillar Axiom Release 5 Storage System Software, Driving down the high cost of Storage, This Provisioning with Pilar Axiom 600, Pillar Axiom 600- System overview and architecture; Migrate to Oracle;s SPARC Systems; Top 5 Reasons to Migrate to Oracle's SPARC Systems Learning & EventsRecently delivered Techcasts: Learning Paths; Oracle Database 11g: Database Administration (New) - Learning Path; Webcast: Drill Down on Disaster Recovery; What are Oracle Users Doing to Improve Availability and Disaster Recovery; SAP NetWeaver and Oracle Exadata Database Machine ReferencesARTstor Selects Oracle’s Sun ZFS Storage 7420 Appliances To Support Rapidly Growing Digital Image Library, Scottish Widows Cuts Sales Administration 20%, Reduces Time to Prepare Reports by 75%, and Achieves Return on Investment in First Year, Oracle's CRM Cloud Service Powers Innovation: Applications on Demand; Technology on Demand, How toHow to Migrate Your Data to Oracle Solaris 11 Using Shadow Migration; Using svcbundle to Create SMF Manifests and Profiles in Oracle Solaris 11; How to prepare a Sun ZFS Storage Appliance to Serve as a Storage Devise with Oracle Enterprise Manager Ops Center 12c; Command Summary: Basic Operations with the Image Packaging System In Oracle Solaris 11; How to Update to Oracle Solaris 11.1 Using the Image Packaging System, How to Migrate Oracle Database from Oracle Solaris 8 to Oracle Solaris 11;  Setting Up, Configuring, and Using an Oracle WebLogic Server Cluster; Ease the Chaos with Automated Patching: Oracle Enterprise Manager Cloud Control 12c; Book excerpt: Oracle Exalogic Elastic Cloud Handbook You find the Newsletter on our portal under eSTEP News ---> Latest Newsletter. You will need to provide your email address and the pin below to get access. Link to the portal is shown below.URL: http://launch.oracle.com/PIN: eSTEP_2011Previous published Newsletters can be found under the Archived Newsletters section and more useful information under the Events, Download and Links tab. Feel free to explore and any feedback is appreciated to help us improve the service and information we deliver.Thanks and best regards,Partner HW Enablement EMEA

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• MVC Portable Areas &ndash; Deploying Static Files

  - by Steve Michelotti

  This is the second post in a series related to build and deployment considerations as I’ve been exploring MVC Portable Areas: #1 – Using Web Application Project to build portable areas #2 – Conventions for deploying portable area static files #3 – Portable area static files as embedded resources As I’ve been digging more into portable areas, one of the things I’ve liked best is the deployment story which enables my *.aspx, *.ascx pages to be compiled into the assembly as embedded resources rather than having to maintain all those files separately. In traditional web forms, that was always the thing to prevented developers from utilizing *.ascx user controls across projects (see this post for using portable areas in web forms).  However, though the aspx pages are embedded, the supporting static files (e.g., images, css, javascript) are *not*. Most of the demos available online today tend to brush over this issue and focus solely on the aspx side of things. But to create truly robust portable areas, it’s important to have a good story for these supporting files as well.  I’ve been working with two different approaches so far (of course I’d really like to hear if other people are using alternatives). Scenario For the approaches below, the scenario really isn’t that important. It could be something as trivial as this partial view: 1: <%@ Control Language="C#" Inherits="System.Web.Mvc.ViewUserControl" %> 2: <img src="<%: Url.Content("~/images/arrow.gif") %>" /> Hello World! The point is that there needs to be careful consideration for *any* scenario that links to an external file such as an image, *.css, *.js, etc. In the example shown above, it uses the Url.Content() method to convert to a relative path. But this method won’t necessary work depending on how you deploy your portable area. One approach to address this issue is to build your portable area project with MSDeploy/WebDeploy so that it is packaged properly before incorporating into the host application. All of the *.cs files are removed and the project is ready for xcopy deployment – however, I do *not* need the “Views” folder since all of the mark up has been compiled into the assembly as embedded resources. Now in the host application we create a folder called “Modules” and deploy any portable areas as sub-folders under that: At this point we can add a simple assembly reference to the Widget1.dll sitting in the Modules\Widget1\bin folder. I can now render the portable image in my view like any other portable area. However, the problem with that is that the view results in this:   It couldn’t find arrow.gif because it looked for /images/arrow.gif and it was *actually* located at /images/Modules/Widget1/images/arrow.gif. One solution is to make the physical location of the portable configurable from the perspective of the host like this: 1: <appSettings> 2: <add key="Widget1" value="Modules\Widget1"/> 3: </appSettings> Using the <appSettings> section is a little cheesy but it could be better formalized into its own section. In fact, if were you willing to rely on conventions (e.g., “Modules\{areaName}”) then then config could be eliminated completely. With this config in place, we could create our own Html helper method called Url.AreaContent() that “wraps” the OOTB Url.Content() method while simply pre-pending the area location path: 1: public static string AreaContent(this UrlHelper urlHelper, string contentPath) 2: { 3: var areaName = (string)urlHelper.RequestContext.RouteData.DataTokens["area"]; 4: var areaPath = (string)ConfigurationManager.AppSettings[areaName]; 5:   6: return urlHelper.Content("~/" + areaPath + "/" + contentPath); With these two items in place, we just change our Url.Content() call to Url.AreaContent() like this: 1: <img src="<%: Url.AreaContent("/images/arrow.gif") %>" /> Hello World! and the arrow.gif now renders correctly:     Since we’re just using our own Url.AreaContent() rather than the built-in Url.Content(), this solution works for images, *.css, *.js, or any externally referenced files.  Additionally, any images referenced inside a css file will work provided it’s a relative reference and not an absolute reference. An alternative to this approach is to build the static file into the assembly as embedded resources themselves. I’ll explore this in another post (linked at the top).

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• The Evolution of Television and Home Entertainment

  - by Bill Evjen

  This is a group that is focused on entertainment in the aviation industry. I am attending their conference for the first time as it relates to my job at Swank Motion Pictures and what we do for our various markets. I will post my notes here. The Evolution of Television and Home Entertainment by Patrick Cosson, Veebeam TV has been the center of living rooms for sometime. Conversations and culture evolve around the TV. The way we consume this content has dramatically been changing. After TV, we had the MTV revolution of TV. It has created shorter attention spans, it made us more materialistic, narcissistic, and not easily impressed. Then we came to the Internet. The amount of content has expanded. It contains a ton of user-generated content, provides filtering, organization, distribution. We now have a problem. We are in the age of digital excess. We can access whatever we want. In conjunction with this – we are moving. The challenge we have now is curation. The trends  we see: rapid shift from scheduled to on demand consumption. A move to Internet protocols from cable Rapid fragmentation of media a transition from the TV set to a variety of screens Social connections bring mediators and amplifiers. TiVo – the shift to on demand It is because of a time-crunch Provides personal experiences Once old consumption habits are changed, there is no way back! Experiences are that people are loading up content and then bringing it with them on planes, to hotels, etc. Rapid fragmentation of media sources Many new professional content sources and channels, the rise of digital distribution, and the rise of user-generated content contribute to the wealth of content sources and abundant choice. Netflix, BBC iPlayer, hulu, Pandora, iTunes, Amazon Video, Vudu, Voddler, Spotify (these companies didn’t exist 5 years ago). People now expect this kind of consumption. People are now thinking how to deliver all these tools. Transition from the TV set to multi-screens The TV screen has traditionally been the dominant consumption screen for TV and video. Now the PC, game consoles, and various mobile devices are rapidly becoming common video devices. Multi-screens are now the norm. Social connections becoming key mediators What increasingly funnels traffic on the web, social networking enablers, will become an integral part of the discovery, consumption and sharing model for Television. The revolution will be broadcasted on Facebook and Twitter. There is business disruption There are a lot of new entrants Rapid internationalization Increasing competition from existing media players A fragmenting audience base Web browser Freedom to access any site The fight over the walled garden Most devices are not powerful enough to support a full browser PC will always be present in the living room Wireless link between PC and TV Output 1080p, plays anything, secure Key players and their challenges Services Internet media is increasingly interconnected to social media and publicly shared UGC Content delivery moving to IPTV Rights management issues are creating silos and hindering a great user experience and growth Devices Devices are becoming people’s windows into all kinds of media from all kinds of sources There won’t be a consolidation of the device landscape, rather the opposite Finding the right niche makes the most sense. We are moving to an on demand world of streaming world. People want full access to anything.

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• Announcing Oracle Knowledge 8.5: Even Superheroes Need Upgrades

  - by Richard Lefebvre

  It’s no secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one of the world’s largest technology companies and one of the world’s strongest technology-driven superheroes. If you've seen the recent Iron Man movies, you might have even noticed some of our servers sitting in Tony Stark’s lab. Heck, our CEO made a cameo appearance in one of the movies. Yeah, we’re fans. Especially as Iron Man is a regular guy with some amazing technology – like us. But Like all great things even Superheroes need upgrades, whether it’s their suit, their car or their spacestation. Oracle certainly has its share of advanced technology.  For example, Oracle acquired InQuira in 2011 after years of watching the company advance the science of Knowledge Management.  And it was some extremely super technology.  At that time, Forrester’s Kate Leggett wrote about it in ‘Standalone Knowledge Management Is Dead With Oracle's Announcement To Acquire InQuira’ saying ‘Knowledge, accessible via web self-service or agent UIs, is a critical customer service component for industries fielding repetitive questions about policies, procedures, products, and solutions.’  One short sentence that amounts to a very tall order.  Since the acquisition our KM scientists have been hard at work in their labs. Today Oracle announced its first major knowledge management release since its acquisition of InQuira: Oracle Knowledge 8.5. We’ve put a massively-upgraded supersuit on our KM solution because we still have bad guys to fight. And we are very proud to say that we went way beyond our original plans. So what, exactly, did we do in Oracle Knowledge 8.5? We did what any high-tech super-scientist would do. We made Oracle Knowledge smarter, stronger and faster. First, we gave Oracle Knowledge a stronger heart: Certified on Oracle technologies, including Oracle WebLogic Server, Oracle Business Intelligence, Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud. Huge scaling and performance improvements. Then we gave it a better reach: Improved iConnect functionality that delivers contextualized knowledge directly into CRM applications. Better content acquisition support across disparate sources. Enhanced Language Support including Natural Language search support for 16 Languages. Enhanced Keyword Search for 23 authoring languages, as well as enhanced out-of-the-box industry ontologies covering 14 languages. And finally we made Oracle Knowledge ridiculously smarter: Improved Natural Language Search and a new Contextual Answer Delivery that understands the true intent of each inquiry to deliver the best possible answers. AnswerFlow for Guided Navigation & Answer Delivery, a new application for guided troubleshooting and answer delivery. Knowledge Analytics standardized on Oracle’s Business Intelligence Enterprise Edition. Knowledge Analytics Dashboards optimized search and content creation through targeted, actionable insights. A new three-level language model "Global - Language - Locale" that provides an improved search experience for organizations with a global footprint. We believe that Oracle Knowledge 8.5 is the most sophisticated KM solution in existence today and we’ve worked very hard to help it fulfill the promise of KM: empowering customers and employees with deep insights wherever they need them. We hope you agree it’s a suit worth wearing. We are continuing to invest in Knowledge Management as it continues to be especially relevant today with the enterprise push for peer collaboration, crowd-sourced wisdom, agile innovation, social interaction channels, applied real-time analytics, and personalization. In fact, we believe that Knowledge Management is a critical part of the Customer Experience portfolio for success. From empowering employee’s, to empowering customers, to gaining the insights from interactions across all channels, businesses today cannot efficiently scale their efforts, strengthen their customer relationships or achieve their growth goals without a solid Knowledge Management foundation to build from. And like every good superhero saga, we’re not even close to being finished. Next we are taking Oracle Knowledge into the Cloud. Yes, we’re thinking what you’re thinking: ROCKET BOOTS! Stay tuned for the next adventure… By Nav Chakravarti, Vice-President, Product Management, CRM Knowledge and previously the CTO of InQuira, a knowledge management company acquired by Oracle in 2011

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• Retail CEO Interviews

  - by David Dorf

  Businessweek's 2012 Interview Issue has interviews with three retail CEOs that are worth a quick read.  I copied some excerpts below, but please follow the links to the entire interviews. Ron Johnson, CEO JCPenney Take me through your merchandising. One of the things I learned from Steve [Jobs]—Steve said three times in his life he had the chance to be part of the change of an interface. If you change the interface, you can dramatically change the entire experience of the product. For Steve, that was the mouse, the scroll wheel on the iPod, and then the [touch]screen. What we’re trying to do here is change the interface of retail. What we call that is the street, and you’re standing in the middle of it. When you walk into a store today, you’re overwhelmed by merchandise. There is a narrow aisle. Typically, it’s filled with product on tables and you’re overwhelmed with the noise of signs and promotions. Especially in the age of the Internet, the idea of going to a very large store and having so much abundance is actually not very appealing. The first thing you find here is you’re inspired. I have used the mannequins. The street is actually this new navigation path for a retail store. So if you come in here—you’ll notice that these aisles are 14 feet wide. These are wider than Nordstrom’s (JWN). Slide show of JCPenney store. Walter Robb, co-CEO Whole Foods What did you learn from the recent recession about selling groceries?It was a lot of humble pie, because our sales experienced a drop that I have never seen in 32 years of retail. Customers left us in droves. We also learned that there were some very loyal customers who loved Whole Foods (WFM), people who said, “I like what you stand for. I like coming here. I like this experience.” That was very affirming. I think the realization was that we’ve got some customers, and we need to make sure we know who they are. So instead of chasing every customer out there, we started doing customer discussion groups. We were growing for growth’s sake, which is not a good strategy. We were chasing the rainbow. We cut the growth in half overnight and said, “All right, slow down. Let’s make sure we’re doing this better and more thoroughly and more thoughtfully.” This company is a mission-based company. This company started to change the world by bringing healthier food to the world. It’s not about the money, it’s about the impact, and this company is back on track as a result of those experiences. Video of Whole Foods store tour. Kay Krill, CEO Ann Taylor You’ve worked in retail all your life. What drew you to it?I graduated from college, and I did not know what I wanted to do. Macy’s (M) came to campus to interview for their training program, and I thought, “Let me give it a try.” I got the job and fell in love with the industry. The president of Macy’s at the time said, “If you don’t wake up every morning dying to go to work, then retailing is not for you; it has to be in your blood.” It was in my blood. I love the fact that every day is different. You can get to be creative one day, financial the next day, marketing the next. I love going to stores. I love talking to associates. I love talking to clients. There’s not a predictable day.

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• Bad Spot to Be In: Playing Catch-up with Mobile Advertising

  - by Mike Stiles

  You probably noticed, there’s a mass migration going on from online desktop/laptop usage to smartphone/tablet usage.  It’s an indicator of how we live our lives in the modern world: always on the go, with no intention of being disconnected while out there. Consequently, paid as it relates to mobile advertising is taking the social spotlight. eMarketer estimated that in 2013, US adults would spend about 2 hours, 21 minutes a day on mobile, not counting talking time. More people in the world own smartphones than own toothbrushes (bad news I suppose if you’re marketing toothpaste). They’re using those mobile devices to access social networks, consuming at least 17% of their mobile time on them. Frankly, you don’t need a deep dive into mobile usage stats to know what’s going on. Just look around you in any store, venue or coffee shop. It’s really obvious…our mobile devices are now where we “are,” so that’s where marketers can increasingly reach us. And it’s a smart place for them to do just that. Mobile devices can be viewed more and more as shopping facilitators. Usually when someone is on mobile, they are not in passive research mode. They are likely standing near a store or in front of a product, using their mobile to seek reassurance that buying that product is the right move. They are the hottest of hot prospects. Consider that 4 out of 5 consumers use smartphones to shop, 52% of Americans use mobile devices for in-store for research, 70% of mobile searches lead to online action inside of an hour, and people that find you on mobile convert at almost 3x the rate as those that find you on desktop or laptop. But what are marketers doing? Enter statistics from Mary Meeker’s latest State of the Internet report. Common sense says you buy advertising where people are spending their eyeball time, right? But while mobile is 20% of media use and rising, the ad spend there is 4%. Conversely, while print usage is at 5% and falling, ad spend there is 19%. We all love nostalgia, but come on. There are reasons marketing dollar migration to mobile has not matched user migration, including the availability of mobile ad products and the ability to measure user response to mobile ads. But interesting things are happening now. First came Facebook’s mobile ad, which let app developers pay to get potential downloads. Then their mobile ad network was announced at F8, allowing marketers to target users across non-Facebook apps while leveraging the wealth of diverse data Facebook has on those users, a big deal since Nielsen has pointed out mobile apps make up 89% of the media time spent on mobile. Twitter has a similar play in motion with their MoPub acquisition. And now mobile deeplinks have arrived, which can take users straight to sub-pages of mobile apps for a faster, more direct shopper/researcher user experience. The sooner the gratification, the smoother and faster the conversion. To be clear, growth in mobile ad spending is well underway. After posting $13.1 billion in 2013, Gartner expects global mobile ad spending to reach $18 billion this year, then go to $41.9 billion by 2017. Cheap smartphones and data plans are spreading worldwide, further fueling the shift to mobile. Mobile usage in India alone should grow 400% by 2018. And, of course, there’s the famous statistic that mobile should overtake desktop Internet usage this year. How can we as marketers mess up this opportunity? Two ways. We could position ourselves in perpetual “catch-up” mode and keep spending ad dollars where the public used to be. And we could annoy mobile users with horrid old-school marketing practices. Two-thirds of users told Forrester they think interruptive in-app ads are more annoying than TV ads. Make sure your brand’s social marketing technology platform is delivering a crystal clear picture of your social connections so the mobile touch point is highly relevant, mobile optimized, and delivering real value and satisfying experiences. Otherwise, all we’ve done is find a new way to be unwanted. @mikestiles @oraclesocialPhoto: Kate Mallatratt, freeimages.com

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• LexisNexis and Oracle Join Forces to Prevent Fraud and Identity Abuse

  - by Tanu Sood

  Author: Mark Karlstrand About the Writer:Mark Karlstrand is a Senior Product Manager at Oracle focused on innovative security for enterprise web and mobile applications. Over the last sixteen years Mark has served as director in a number of tech startups before joining Oracle in 2007. Working with a team of talented architects and engineers Mark developed Oracle Adaptive Access Manager, a best of breed access security solution.The world’s top enterprise software company and the world leader in data driven solutions have teamed up to provide a new integrated security solution to prevent fraud and misuse of identities. LexisNexis Risk Solutions, a Gold level member of Oracle PartnerNetwork (OPN), today announced it has achieved Oracle Validated Integration of its Instant Authenticate product with Oracle Identity Management.Oracle provides the most complete Identity and Access Management platform. The only identity management provider to offer advanced capabilities including device fingerprinting, location intelligence, real-time risk analysis, context-aware authentication and authorization makes the Oracle offering unique in the industry. LexisNexis Risk Solutions provides the industry leading Instant Authenticate dynamic knowledge based authentication (KBA) service which offers customers a secure and cost effective means to authenticate new user or prove authentication for password resets, lockouts and such scenarios. Oracle and LexisNexis now offer an integrated solution that combines the power of the most advanced identity management platform and superior data driven user authentication to stop identity fraud in its tracks and, in turn, offer significant operational cost savings. The solution offers the ability to challenge users with dynamic knowledge based authentication based on the risk of an access request or transaction thereby offering an additional level to other authentication methods such as static challenge questions or one-time password when needed. For example, with Oracle Identity Management self-service, the forgotten password reset workflow utilizes advanced capabilities including device fingerprinting, location intelligence, risk analysis and one-time password (OTP) via short message service (SMS) to secure this sensitive flow. Even when a user has lost or misplaced his/her mobile phone and, therefore, cannot receive the SMS, the new integrated solution eliminates the need to contact the help desk. The Oracle Identity Management platform dynamically switches to use the LexisNexis Instant Authenticate service for authentication if the user is not able to authenticate via OTP. The advanced Oracle and LexisNexis integrated solution, thus, both improves user experience and saves money by avoiding unnecessary help desk calls. Oracle Identity and Access Management secures applications, Juniper SSL VPN and other web resources with a thoroughly modern layered and context-aware platform. Users don't gain access just because they happen to have a valid username and password. An enterprise utilizing the Oracle solution has the ability to predicate access based on the specific context of the current situation. The device, location, temporal data, and any number of other attributes are evaluated in real-time to determine the specific risk at that moment. If the risk is elevated a user can be challenged for additional authentication, refused access or allowed access with limited privileges. The LexisNexis Instant Authenticate dynamic KBA service plugs into the Oracle platform to provide an additional layer of security by validating a user's identity in high risk access or transactions. The large and varied pool of data the LexisNexis solution utilizes to quiz a user makes this challenge mechanism even more robust. This strong combination of Oracle and LexisNexis user authentication capabilities greatly mitigates the risk of exposing sensitive applications and services on the Internet which helps an enterprise grow their business with confidence.Resources:Press release: LexisNexis® Achieves Oracle Validated Integration with Oracle Identity Management Oracle Access Management (HTML)Oracle Adaptive Access Manager (pdf)

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• When is your interview?

  - by Rob Farley

  Sometimes it’s tough to evaluate someone – to figure out if you think they’d be worth hiring. These days, since starting LobsterPot Solutions, I have my share of interviews, on both sides of the desk. Sometimes I’m checking out potential staff members; sometimes I’m persuading someone else to get us on board for a project. Regardless of who is on which side of the desk, we’re both checking each other out. The world is not how it was some years ago. I’m pretty sure that every time I walk into a room for an interview, I’ve searched for them online, and they’ve searched for me. I suspect they usually have the easier time finding me, although there are obviously other Rob Farleys in the world. They may have even checked out some of my presentations from conferences, read my blog posts, maybe even heard me tell jokes or sing. I know some people need me to explain who I am, but for the most part, I think they’ve done plenty of research long before I’ve walked in the room. I remember when this was different (as it could be for you still). I remember a time when I dealt with recruitment agents, looking for work. I remember sitting in rooms having been giving a test designed to find out if I knew my stuff or not, and then being pulled into interviews with managers who had to find out if I could communicate effectively. I’d need to explain who I was, what kind of person I was, what my value-system involved, and so on. I’m sure you understand what I’m getting at. (Oh, and in case you hadn’t realised, it’s a T-SQL Tuesday post, this month about interviews.) At TechEd Australia some years ago (either 2009 or 2010 – I forget which), I remember hearing a comment made during the ‘locknote’, the closing session. The presenter described a conversation he’d heard between two girls, discussing a guy that one of them had just started dating. The other girl expressed horror at the fact that her friend had met this guy in person, rather than through an online dating agency. The presenter pointed out that people realise that there’s a certain level of safety provided through the checks that those sites do. I’m not sure I completely trust this, but I’m sure it’s true for people’s technical profiles. If I interview someone, I hope they have a profile. I hope I can look at what they already know. I hope I can get samples of their work, and see how they communicate. I hope I can get a feel for their sense of humour. I hope I already know exactly what kind of person they are – their value system, their beliefs, their passions. Even their grammar. I can work out if the person is a good risk or not from who they are online. If they don’t have an online presence, then I don’t have this information, and the risk is higher. So if you’re interviewing with me, your interview started long before the conversation. I hope it started before I’d ever heard of you. I know the interview in which I’m being assessed started before I even knew there was a product called SQL Server. It’s reflected in what I write. It’s in the way I present. I have spent my life becoming me – so let’s talk! @rob_farley

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• Announcing Oracle Knowledge 8.5: Even Superheroes Need Upgrades

  - by Chris Warner

  It’s no secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one of the world’s largest technology companies and one of the world’s strongest technology-driven superheroes. If you've seen the recent Iron Man movies, you might have even noticed some of our servers sitting in Tony Stark’s lab. Heck, our CEO made a cameo appearance in one of the movies. Yeah, we’re fans. Especially as Iron Man is a regular guy with some amazing technology – like us. But Like all great things even Superheroes need upgrades, whether it’s their suit, their car or their spacestation. Oracle certainly has its share of advanced technology.  For example, Oracle acquired InQuira in 2011 after years of watching the company advance the science of Knowledge Management.  And it was some extremely super technology.  At that time, Forrester’s Kate Leggett wrote about it in ‘Standalone Knowledge Management Is Dead With Oracle's Announcement To Acquire InQuira’ saying ‘Knowledge, accessible via web self-service or agent UIs, is a critical customer service component for industries fielding repetitive questions about policies, procedures, products, and solutions.’  One short sentence that amounts to a very tall order.  Since the acquisition our KM scientists have been hard at work in their labs. Today Oracle announced its first major knowledge management release since its acquisition of InQuira: Oracle Knowledge 8.5. We’ve put a massively-upgraded supersuit on our KM solution because we still have bad guys to fight. And we are very proud to say that we went way beyond our original plans. So what, exactly, did we do in Oracle Knowledge 8.5? We did what any high-tech super-scientist would do. We made Oracle Knowledge smarter, stronger and faster. First, we gave Oracle Knowledge a stronger heart: Certified on Oracle technologies, including Oracle WebLogic Server, Oracle Business Intelligence, Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud. Huge scaling and performance improvements. Then we gave it a better reach: Improved iConnect functionality that delivers contextualized knowledge directly into CRM applications. Better content acquisition support across disparate sources. Enhanced Language Support including Natural Language search support for 16 Languages. Enhanced Keyword Search for 23 authoring languages, as well as enhanced out-of-the-box industry ontologies covering 14 languages. And finally we made Oracle Knowledge ridiculously smarter: Improved Natural Language Search and a new Contextual Answer Delivery that understands the true intent of each inquiry to deliver the best possible answers. AnswerFlow for Guided Navigation & Answer Delivery, a new application for guided troubleshooting and answer delivery. Knowledge Analytics standardized on Oracle’s Business Intelligence Enterprise Edition. Knowledge Analytics Dashboards optimized search and content creation through targeted, actionable insights. A new three-level language model "Global - Language - Locale" that provides an improved search experience for organizations with a global footprint. We believe that Oracle Knowledge 8.5 is the most sophisticated KM solution in existence today and we’ve worked very hard to help it fulfill the promise of KM: empowering customers and employees with deep insights wherever they need them. We hope you agree it’s a suit worth wearing. We are continuing to invest in Knowledge Management as it continues to be especially relevant today with the enterprise push for peer collaboration, crowd-sourced wisdom, agile innovation, social interaction channels, applied real-time analytics, and personalization. In fact, we believe that Knowledge Management is a critical part of the Customer Experience portfolio for success. From empowering employee’s, to empowering customers, to gaining the insights from interactions across all channels, businesses today cannot efficiently scale their efforts, strengthen their customer relationships or achieve their growth goals without a solid Knowledge Management foundation to build from. And like every good superhero saga, we’re not even close to being finished. Next we are taking Oracle Knowledge into the Cloud. Yes, we’re thinking what you’re thinking: ROCKET BOOTS! Stay tuned for the next adventure… By Nav Chakravarti, Vice-President, Product Management, CRM Knowledge and previously the CTO of InQuira, a knowledge management company acquired by Oracle in 2011. 

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• How do I get FEATURE_LEVEL_9_3 to work with shaders in Direct3D11?

  - by Dominic

  Currently I'm going through some tutorials and learning DX11 on a DX10 machine (though I just ordered a new DX11 compatible computer) by means of setting the D3D_FEATURE_LEVEL_ setting to 10_0 and switching the vertex and pixel shader versions in D3DX11CompileFromFile to "vs_4_0" and "ps_4_0" respectively. This works fine as I'm not using any DX11-only features yet. I'd like to make it compatible with DX9.0c, which naively I thought I could do by changing the feature level setting to 9_3 or something and taking the vertex/pixel shader versions down to 3 or 2. However, no matter what I change the vertex/pixel shader versions to, it always fails when I try to call D3DX11CompileFromFile to compile the vertex/pixel shader files when I have D3D_FEATURE_LEVEL_9_3 enabled. Maybe this is due to the the vertex/pixel shader files themselves being incompatible for the lower vertex/pixel shader versions, but I'm not expert enough to say. My shader files are listed below: Vertex shader: cbuffer MatrixBuffer { matrix worldMatrix; matrix viewMatrix; matrix projectionMatrix; }; struct VertexInputType { float4 position : POSITION; float2 tex : TEXCOORD0; float3 normal : NORMAL; }; struct PixelInputType { float4 position : SV_POSITION; float2 tex : TEXCOORD0; float3 normal : NORMAL; }; PixelInputType LightVertexShader(VertexInputType input) { PixelInputType output; // Change the position vector to be 4 units for proper matrix calculations. input.position.w = 1.0f; // Calculate the position of the vertex against the world, view, and projection matrices. output.position = mul(input.position, worldMatrix); output.position = mul(output.position, viewMatrix); output.position = mul(output.position, projectionMatrix); // Store the texture coordinates for the pixel shader. output.tex = input.tex; // Calculate the normal vector against the world matrix only. output.normal = mul(input.normal, (float3x3)worldMatrix); // Normalize the normal vector. output.normal = normalize(output.normal); return output; } Pixel Shader: Texture2D shaderTexture; SamplerState SampleType; cbuffer LightBuffer { float4 ambientColor; float4 diffuseColor; float3 lightDirection; float padding; }; struct PixelInputType { float4 position : SV_POSITION; float2 tex : TEXCOORD0; float3 normal : NORMAL; }; float4 LightPixelShader(PixelInputType input) : SV_TARGET { float4 textureColor; float3 lightDir; float lightIntensity; float4 color; // Sample the pixel color from the texture using the sampler at this texture coordinate location. textureColor = shaderTexture.Sample(SampleType, input.tex); // Set the default output color to the ambient light value for all pixels. color = ambientColor; // Invert the light direction for calculations. lightDir = -lightDirection; // Calculate the amount of light on this pixel. lightIntensity = saturate(dot(input.normal, lightDir)); if(lightIntensity > 0.0f) { // Determine the final diffuse color based on the diffuse color and the amount of light intensity. color += (diffuseColor * lightIntensity); } // Saturate the final light color. color = saturate(color); // Multiply the texture pixel and the final diffuse color to get the final pixel color result. color = color * textureColor; return color; }

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• MVC Portable Areas &ndash; Static Files as Embedded Resources

  - by Steve Michelotti

  This is the third post in a series related to build and deployment considerations as I’ve been exploring MVC Portable Areas: #1 – Using Web Application Project to build portable areas #2 – Conventions for deploying portable area static files #3 – Portable area static files as embedded resources In the last post, I walked through a convention for managing static files.  In this post I’ll discuss another approach to manage static files (e.g., images, css, js, etc.).  With this approach, you *also* compile the static files as embedded resources into the assembly similar to the *.aspx pages. Once again, you can set this to happen automatically by simply modifying your *.csproj file to include the desired extensions so you don’t have to remember every time you add a file: 1: <Target Name="BeforeBuild"> 2: <ItemGroup> 3: <EmbeddedResource Include="**\*.aspx;**\*.ascx;**\*.gif;**\*.css;**\*.js" /> 4: </ItemGroup> 5: </Target> We now need a reliable way to serve up these static files that are embedded in the assembly. There are a couple of ways to do this but one way is to simply create a Resource controller whose job is dedicated to doing this. 1: public class ResourceController : Controller 2: { 3: public ActionResult Index(string resourceName) 4: { 5: var contentType = GetContentType(resourceName); 6: var resourceStream = Assembly.GetExecutingAssembly().GetManifestResourceStream(resourceName); 7:   8: return this.File(resourceStream, contentType); 9: return View(); 10: } 11:   12: private static string GetContentType(string resourceName) 13: { 14: var extention = resourceName.Substring(resourceName.LastIndexOf('.')).ToLower(); 15: switch (extention) 16: { 17: case ".gif": 18: return "image/gif"; 19: case ".js": 20: return "text/javascript"; 21: case ".css": 22: return "text/css"; 23: default: 24: return "text/html"; 25: } 26: } 27: } In order to use this controller, we need to make sure we’ve registered the route in our portable area registration (shown in lines 5-6): 1: public class WidgetAreaRegistration : PortableAreaRegistration 2: { 3: public override void RegisterArea(System.Web.Mvc.AreaRegistrationContext context, IApplicationBus bus) 4: { 5: context.MapRoute("ResourceRoute", "widget1/resource/{resourceName}", 6: new { controller = "Resource", action = "Index" }); 7:   8: context.MapRoute("Widget1", "widget1/{controller}/{action}", new 9: { 10: controller = "Home", 11: action = "Index" 12: }); 13:   14: RegisterTheViewsInTheEmbeddedViewEngine(GetType()); 15: } 16:   17: public override string AreaName 18: { 19: get { return "Widget1"; } 20: } 21: } In my previous post, we relied on a custom Url helper method to find the actual physical path to the static file like this: 1: <img src="<%: Url.AreaContent("/images/arrow.gif") %>" /> Hello World! However, since we are now embedding the files inside the assembly, we no longer have to worry about the physical path. We can change this line of code to this: 1: <img src="<%: Url.Resource("Widget1.images.arrow.gif") %>" /> Hello World! Note that I had to fully quality the resource name (with namespace and physical location) since that is how .NET assemblies store embedded resources. I also created my own Url helper method called Resource which looks like this: 1: public static string Resource(this UrlHelper urlHelper, string resourceName) 2: { 3: var areaName = (string)urlHelper.RequestContext.RouteData.DataTokens["area"]; 4: return urlHelper.Action("Index", "Resource", new { resourceName = resourceName, area = areaName }); 5: } This method gives us the convenience of not having to know how to construct the URL – but just allowing us to refer to the resource name. The resulting html for the image tag is: 1: <img src="/widget1/resource/Widget1.images.arrow.gif" /> so we can always request any image from the browser directly. This is almost analogous to the WebResource.axd file but for MVC. What is interesting though is that we can encapsulate each one of these so that each area can have it’s own set of resources and they are easily distinguished because the area name is the first segment of the route. This makes me wonder if something like this ResourceController should be baked into portable areas itself. I’m definitely interested in anyone has any opinions on it or have taken alternative approaches.

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• Problems with texture orientation in space

  - by frankie

  I am currently drawing texture in 3D space and have some problems with it's orientation. I'd like me textures always to be oriented with front face to user. My desirable result looks like Note, that text size stay without changes when we rotating world and stay oriented with front face to user. Now I can draw text in 3D space, but it is not oriented with front but rotating with world. Such results I got with following shaders: Vertex Shader uniform vec3 Position; void main() { gl_Position = vec4(Position, 1.0); } Geometry Shader layout(points) in; layout(triangle_strip, max_vertices = 4) out; out vec2 fsTextureCoordinates; uniform mat4 projectionMatrix; uniform mat4 modelViewMatrix; uniform sampler2D og_texture0; uniform float og_highResolutionSnapScale; uniform vec2 u_originScale; void main() { vec2 halfSize = vec2(textureSize(og_texture0, 0)) * 0.5 * og_highResolutionSnapScale; vec4 center = gl_in[0].gl_Position; center.xy += (u_originScale * halfSize); vec4 v0 = vec4(center.xy - halfSize, center.z, 1.0); vec4 v1 = vec4(center.xy + vec2(halfSize.x, -halfSize.y), center.z, 1.0); vec4 v2 = vec4(center.xy + vec2(-halfSize.x, halfSize.y), center.z, 1.0); vec4 v3 = vec4(center.xy + halfSize, center.z, 1.0); gl_Position = projectionMatrix * modelViewMatrix * v0; fsTextureCoordinates = vec2(0.0, 0.0); EmitVertex(); gl_Position = projectionMatrix * modelViewMatrix * v1; fsTextureCoordinates = vec2(1.0, 0.0); EmitVertex(); gl_Position = projectionMatrix * modelViewMatrix * v2; fsTextureCoordinates = vec2(0.0, 1.0); EmitVertex(); gl_Position = projectionMatrix * modelViewMatrix * v3; fsTextureCoordinates = vec2(1.0, 1.0); EmitVertex(); } Fragment Shader in vec2 fsTextureCoordinates; out vec4 fragmentColor; uniform sampler2D og_texture0; uniform vec3 u_color; void main() { vec4 color = texture(og_texture0, fsTextureCoordinates); if (color.a == 0.0) { discard; } fragmentColor = vec4(color.rgb * u_color.rgb, color.a); } Any ideas how to get my desirable result? EDIT 1: I make edit in my geometry shader and got part of lable drawn on screen at corner. But it is not rotating. .......... vec4 centerProjected = projectionMatrix * modelViewMatrix * center; centerProjected /= centerProjected.w; vec4 v0 = vec4(centerProjected.xy - halfSize, 0.0, 1.0); vec4 v1 = vec4(centerProjected.xy + vec2(halfSize.x, -halfSize.y), 0.0, 1.0); vec4 v2 = vec4(centerProjected.xy + vec2(-halfSize.x, halfSize.y), 0.0, 1.0); vec4 v3 = vec4(centerProjected.xy + halfSize, 0.0, 1.0); gl_Position = og_viewportOrthographicMatrix * v0; ..........

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• Windows Azure Recipe: Social Web / Big Media

  - by Clint Edmonson

  With the rise of social media there’s been an explosion of special interest media web sites on the web. From athletics to board games to funny animal behaviors, you can bet there’s a group of people somewhere on the web talking about it. Social media sites allow us to interact, share experiences, and bond with like minded enthusiasts around the globe. And through the power of software, we can follow trends in these unique domains in real time. Drivers Reach Scalability Media hosting Global distribution Solution Here’s a sketch of how a social media application might be built out on Windows Azure: Ingredients Traffic Manager (optional) – can be used to provide hosting and load balancing across different instances and/or data centers. Perfect if the solution needs to be delivered to different cultures or regions around the world. Access Control – this service is essential to managing user identity. It’s backed by a full blown implementation of Active Directory and allows the definition and management of users, groups, and roles. A pre-built ASP.NET membership provider is included in the training kit to leverage this capability but it’s also flexible enough to be combined with external Identity providers including Windows LiveID, Google, Yahoo!, and Facebook. The provider model has extensibility points to hook into other identity providers as well. Web Role – hosts the core of the web application and presents a central social hub users. Database – used to store core operational, functional, and workflow data for the solution’s web services. Caching (optional) – as a web site traffic grows caching can be leveraged to keep frequently used read-only, user specific, and application resource data in a high-speed distributed in-memory for faster response times and ultimately higher scalability without spinning up more web and worker roles. It includes a token based security model that works alongside the Access Control service. Tables (optional) – for semi-structured data streams that don’t need relational integrity such as conversations, comments, or activity streams, tables provide a faster and more flexible way to store this kind of historical data. Blobs (optional) – users may be creating or uploading large volumes of heterogeneous data such as documents or rich media. Blob storage provides a scalable, resilient way to store terabytes of user data. The storage facilities can also integrate with the Access Control service to ensure users’ data is delivered securely. Content Delivery Network (CDN) (optional) – for sites that service users around the globe, the CDN is an extension to blob storage that, when enabled, will automatically cache frequently accessed blobs and static site content at edge data centers around the world. The data can be delivered statically or streamed in the case of rich media content. Training These links point to online Windows Azure training labs and resources where you can learn more about the individual ingredients described above. (Note: The entire Windows Azure Training Kit can also be downloaded for offline use.) Windows Azure (16 labs) Windows Azure is an internet-scale cloud computing and services platform hosted in Microsoft data centers, which provides an operating system and a set of developer services which can be used individually or together. It gives developers the choice to build web applications; applications running on connected devices, PCs, or servers; or hybrid solutions offering the best of both worlds. New or enhanced applications can be built using existing skills with the Visual Studio development environment and the .NET Framework. With its standards-based and interoperable approach, the services platform supports multiple internet protocols, including HTTP, REST, SOAP, and plain XML SQL Azure (7 labs) Microsoft SQL Azure delivers on the Microsoft Data Platform vision of extending the SQL Server capabilities to the cloud as web-based services, enabling you to store structured, semi-structured, and unstructured data. Windows Azure Services (9 labs) As applications collaborate across organizational boundaries, ensuring secure transactions across disparate security domains is crucial but difficult to implement. Windows Azure Services provides hosted authentication and access control using powerful, secure, standards-based infrastructure. See my Windows Azure Resource Guide for more guidance on how to get started, including links web portals, training kits, samples, and blogs related to Windows Azure.

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• Big Data – How to become a Data Scientist and Learn Data Science? – Day 19 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the analytics in Big Data Story. In this article we will understand how to become a Data Scientist for Big Data Story. Data Scientist is a new buzz word, everyone seems to be wanting to become Data Scientist. Let us go over a few key topics related to Data Scientist in this blog post. First of all we will understand what is a Data Scientist. In the new world of Big Data, I see pretty much everyone wants to become Data Scientist and there are lots of people I have already met who claims that they are Data Scientist. When I ask what is their role, I have got a wide variety of answers. What is Data Scientist? Data scientists are the experts who understand various aspects of the business and know how to strategies data to achieve the business goals. They should have a solid foundation of various data algorithms, modeling and statistics methodology. What do Data Scientists do? Data scientists understand the data very well. They just go beyond the regular data algorithms and builds interesting trends from available data. They innovate and resurrect the entire new meaning from the existing data. They are artists in disguise of computer analyst. They look at the data traditionally as well as explore various new ways to look at the data. Data Scientists do not wait to build their solutions from existing data. They think creatively, they think before the data has entered into the system. Data Scientists are visionary experts who understands the business needs and plan ahead of the time, this tremendously help to build solutions at rapid speed. Besides being data expert, the major quality of Data Scientists is “curiosity”. They always wonder about what more they can get from their existing data and how to get maximum out of future incoming data. Data Scientists do wonders with the data, which goes beyond the job descriptions of Data Analysist or Business Analysist. Skills Required for Data Scientists Here are few of the skills a Data Scientist must have. Expert level skills with statistical tools like SAS, Excel, R etc. Understanding Mathematical Models Hands-on with Visualization Tools like Tableau, PowerPivots, D3. j’s etc. Analytical skills to understand business needs Communication skills On the technology front any Data Scientists should know underlying technologies like (Hadoop, Cloudera) as well as their entire ecosystem (programming language, analysis and visualization tools etc.) . Remember that for becoming a successful Data Scientist one require have par excellent skills, just having a degree in a relevant education field will not suffice. Final Note Data Scientists is indeed very exciting job profile. As per research there are not enough Data Scientists in the world to handle the current data explosion. In near future Data is going to expand exponentially, and the need of the Data Scientists will increase along with it. It is indeed the job one should focus if you like data and science of statistics. Courtesy: emc Tomorrow In tomorrow’s blog post we will discuss about various Big Data Learning resources. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• Computing a normal matrix in conjunction with gluLookAt

  - by Chris Smith

  I have a hand-rolled camera class that converts yaw, pitch, and roll angles into a forward, side, and up vector suitable for calling gluLookAt. Using this camera class I can modify the model-view matrix to move about the 3D world just fine. However, I am having trouble when using this camera class (and associated model-view matrix) when trying to perform directional lighting in my vertex shader. The problem is that the light direction, (0, 1, 0) for example, is relative to where the 'camera is looking' and not the actual world coordinates. (Or is this eye coordinates vs. model coordinates?) I would like the light direction to be unaffected by the camera's viewing direction. For example, when the camera is looking down the Z axis the ground is lit correctly. However, if I point the camera straight at the ground, then it goes dark. This is (I think) because the light direction is parallel with the camera's 'up' vector which is perpendicular with the ground's normal vector. I tried computing the normal matrix without taking the camera's model view into account, but then none of my objects were rotated correctly. Sorry if this sounds vague. I suspect there is a straight forward answer, but I'm not 100% clear on how the normal matrix should be used for transforming vertex normals in my vertex shader. For reference, here is pseudo code for my rendering loop: pMatrix = new Matrix(); pMatrix = makePerspective(...) mvMatrix = new Matrix() camera.apply(mvMatrix); // Calls gluLookAt // Move the object into position. mvMatrix.translatev(position); mvMatrix.rotatef(rotation.x, 1, 0, 0); mvMatrix.rotatef(rotation.y, 0, 1, 0); mvMatrix.rotatef(rotation.z, 0, 0, 1); var nMatrix = new Matrix(); nMatrix.set(mvMatrix.get().getInverse().getTranspose()); // Set vertex shader uniforms. gl.uniformMatrix4fv(shaderProgram.pMatrixUniform, false, new Float32Array(pMatrix.getFlattened())); gl.uniformMatrix4fv(shaderProgram.mvMatrixUniform, false, new Float32Array(mvMatrix.getFlattened())); gl.uniformMatrix4fv(shaderProgram.nMatrixUniform, false, new Float32Array(nMatrix.getFlattened())); // ... gl.drawElements(gl.TRIANGLES, this.vertexIndexBuffer.numItems, gl.UNSIGNED_SHORT, 0); And the corresponding vertex shader: // Attributes attribute vec3 aVertexPosition; attribute vec4 aVertexColor; attribute vec3 aVertexNormal; // Uniforms uniform mat4 uMVMatrix; uniform mat4 uNMatrix; uniform mat4 uPMatrix; // Varyings varying vec4 vColor; // Constants const vec3 LIGHT_DIRECTION = vec3(0, 1, 0); // Opposite direction of photons. const vec4 AMBIENT_COLOR = vec4 (0.2, 0.2, 0.2, 1.0); float ComputeLighting() { vec4 transformedNormal = vec4(aVertexNormal.xyz, 1.0); transformedNormal = uNMatrix * transformedNormal; float base = dot(normalize(transformedNormal.xyz), normalize(LIGHT_DIRECTION)); return max(base, 0.0); } void main(void) { gl_Position = uPMatrix * uMVMatrix * vec4(aVertexPosition, 1.0); float lightWeight = ComputeLighting(); vColor = vec4(aVertexColor.xyz * lightWeight, 1.0) + AMBIENT_COLOR; } Note that I am using WebGL, so if the anser is use glFixThisProblem(...) any pointers on how to re-implement that on WebGL if missing would be appreciated.

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• Big Data – Operational Databases Supporting Big Data – Columnar, Graph and Spatial Database – Day 14 of 21

  - by Pinal Dave

  In yesterday’s blog post we learned the importance of the Key-Value Pair Databases and Document Databases in the Big Data Story. In this article we will understand the role of Columnar, Graph and Spatial Database supporting Big Data Story. Now we will see a few of the examples of the operational databases. Relational Databases (The day before yesterday’s post) NoSQL Databases (The day before yesterday’s post) Key-Value Pair Databases (Yesterday’s post) Document Databases (Yesterday’s post) Columnar Databases (Tomorrow’s post) Graph Databases (Today’s post) Spatial Databases (Today’s post) Columnar Databases  Relational Database is a row store database or a row oriented database. Columnar databases are column oriented or column store databases. As we discussed earlier in Big Data we have different kinds of data and we need to store different kinds of data in the database. When we have columnar database it is very easy to do so as we can just add a new column to the columnar database. HBase is one of the most popular columnar databases. It uses Hadoop file system and MapReduce for its core data storage. However, remember this is not a good solution for every application. This is particularly good for the database where there is high volume incremental data is gathered and processed. Graph Databases For a highly interconnected data it is suitable to use Graph Database. This database has node relationship structure. Nodes and relationships contain a Key Value Pair where data is stored. The major advantage of this database is that it supports faster navigation among various relationships. For example, Facebook uses a graph database to list and demonstrate various relationships between users. Neo4J is one of the most popular open source graph database. One of the major dis-advantage of the Graph Database is that it is not possible to self-reference (self joins in the RDBMS terms) and there might be real world scenarios where this might be required and graph database does not support it. Spatial Databases  We all use Foursquare, Google+ as well Facebook Check-ins for location aware check-ins. All the location aware applications figure out the position of the phone with the help of Global Positioning System (GPS). Think about it, so many different users at different location in the world and checking-in all together. Additionally, the applications now feature reach and users are demanding more and more information from them, for example like movies, coffee shop or places see. They are all running with the help of Spatial Databases. Spatial data are standardize by the Open Geospatial Consortium known as OGC. Spatial data helps answering many interesting questions like “Distance between two locations, area of interesting places etc.” When we think of it, it is very clear that handing spatial data and returning meaningful result is one big task when there are millions of users moving dynamically from one place to another place & requesting various spatial information. PostGIS/OpenGIS suite is very popular spatial database. It runs as a layer implementation on the RDBMS PostgreSQL. This makes it totally unique as it offers best from both the worlds. Courtesy: mushroom network Tomorrow In tomorrow’s blog post we will discuss about very important components of the Big Data Ecosystem – Hive. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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• From DBA to Data Analyst

  - by Denise McInerney

  Cross posted from the PASS Blog There is a lot changing in the data professional’s world these days. More data is being produced and stored. More enterprises are trying to use that data to improve their products and services and understand their customers better. More data platforms and tools seem to be crowding the market. For a traditional DBA this can be a confusing and perhaps unsettling time. It’s also a time that offers great opportunity for career growth. I speak from personal experience. We sometimes refer to the “accidental DBA”, the person who finds herself suddenly responsible for managing the database because she has some other technical skills. While it was not accidental, six months ago I was unexpectedly offered a chance to transition out of my DBA role and become a data analyst. I have since come to view this offer as a gift, though at the time I wasn’t quite sure what to do with it. Throughout my DBA career I’ve gotten support from my PASS friends and colleagues and they were the first ones I turned to for counsel about this new situation. Everyone was encouraging and I received two pieces of valuable advice: first, leverage what I already know about data and second, work to understand the business’ needs. Bringing the power of data to bear to solve business problems is really the heart of the job. The challenge is figuring out how to do that. PASS had been the source of much of my technical training as a DBA, so I naturally started there to begin my Business Intelligence education. Once again the Virtual Chapter webinars, local chapter meetings and SQL Saturdays have been invaluable. I work in a large company where we are fortunate to have some very talented data scientists and analysts. These colleagues have been generous with their time and advice. I also took a statistics class through Coursera where I got a refresher in statistics and an introduction to the R programming language. And that’s not the end of the free resources available to someone wanting to acquire new skills. There are many knowledgeable Business Intelligence and Analytics professionals who teach through their blogs. Every day I can learn something new from one of these experts. Sometimes we plan our next career move and sometimes it just happens. Either way a database professional who follows industry developments and acquires new skills will be better prepared when change comes. Take the opportunity to learn something about the changing data landscape and attend a Business Intelligence, Business Analytics or Big Data Virtual Chapter meeting. And if you are moving into this new world of data consider attending the PASS Business Analytics Conference in April where you can meet and learn from those who are already on that road. It’s been said that “the only thing constant is change.” That’s never been more true for the data professional than it is today. But if you are someone who loves data and grasps its potential you are in the right place at the right time.

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• Get to Know a Candidate (8 of 25): Rocky Anderson&ndash;Justice Party

  - by Brian Lanham

  DISCLAIMER: This is not a post about “Romney” or “Obama”. This is not a post for whom I am voting. Information sourced for Wikipedia. Ross Carl “Rocky” Anderson served two terms as the 33rd mayor of Salt Lake City, Utah, between 2000 and 2008.  He is the Executive Director of High Road for Human Rights.  Prior to serving as Mayor, he practiced law for 21 years in Salt Lake City, during which time he was listed in Best Lawyers in America, was rated A-V (highest rating) by Martindale-Hubbell, served as Chair of the Utah State Bar Litigation Section[4] and was Editor-in-Chief of, and a contributor to, Voir Dire legal journal. As mayor, Anderson rose to nationwide prominence as a champion of several national and international causes, including climate protection, immigration reform, restorative criminal justice, LGBT rights, and an end to the "war on drugs". Before and after the invasion by the U.S. of Iraq in 2003, Anderson was a leading opponent of the invasion and occupation of Iraq and related human rights abuses. Anderson was the only mayor of a major U.S. city who advocated for the impeachment of President George W. Bush, which he did in many venues throughout the United States. Anderson's work and advocacy led to local, national, and international recognition in numerous spheres, including being named by Business Week as one of the top twenty activists in the world on climate change,serving on the Newsweek Global Environmental Leadership Advisory Board, and being recognized by the Human Rights Campaign as one of the top ten straight advocates in the United States for LGBT equality. He has also received numerous awards for his work, including the EPA Climate Protection Award, the Sierra Club Distinguished Service Award, the Respect the Earth Planet Defender Award, the National Association of Hispanic Publications Presidential Award, The Drug Policy Alliance Richard J. Dennis Drugpeace Award, the Progressive Democrats of America Spine Award, the League of United Latin American Citizens Profile in Courage Award, the Bill of Rights Defense Committee Patriot Award, the Code Pink (Salt Lake City) Pink Star honor, the Morehouse University Gandhi, King, Ikeda Award, and the World Leadership Award for environmental programs. Formerly a member of the Democratic Party, Anderson expressed his disappointment with that Party in 2011, stating, “The Constitution has been eviscerated while Democrats have stood by with nary a whimper. It is a gutless, unprincipled party, bought and paid for by the same interests that buy and pay for the Republican Party." Anderson announced his intention to run for President in 2012 as a candidate for the newly-formed Justice Party. Although founded by Rocky Anderson of Utah, the Justice Party was first recognized by Mississippi and describes itself as advocating economic justice through measures such as green jobs and a right to organize, environment justice through enforcing employee safeguards in trade agreements, and social and civic justice through universal health care. In its first press release, the Utah Justice Party set forth its goals for justice in the economic, environmental, social and civic realms, along with a call to rid the corrupting influence of big money from government, to reverse the erosion of rights guaranteed by the Constitution, and to stop draining American resources to support illegal wars of aggression. Its press release says its grassroots supporters believe that now is the time for all to "shed their skeptical view that their voices don't matter", that "our 2-party system is a 'duopoly' controlled by the same corporate and military interests", and that the people must act to ensure "that our nation will achieve a brighter, sustainable future.” Anderson has ballot access in CO, CT, FL, ID, LA, MI, MN, MS, NJ, NM, OR, RI, TN, UT, VT, WA (152 electoral votes) and has write-in access in AL, AK, DE, GA, IL, IO, KS, MD, MO, NE, NH, NY, PA, TX Learn more about Rocky Anderson and Justice Party on Wikipedia.

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• Standards Corner: Preventing Pervasive Monitoring

  - by independentid

   Phil Hunt is an active member of multiple industry standards groups and committees and has spearheaded discussions, creation and ratifications of industry standards including the Kantara Identity Governance Framework, among others. Being an active voice in the industry standards development world, we have invited him to share his discussions, thoughts, news & updates, and discuss use cases, implementation success stories (and even failures) around industry standards on this monthly column. Author: Phil Hunt On Wednesday night, I watched NBC’s interview of Edward Snowden. The past year has been tumultuous one in the IT security industry. There has been some amazing revelations about the activities of governments around the world; and, we have had several instances of major security bugs in key security libraries: Apple's ‘gotofail’ bug  the OpenSSL Heartbleed bug, not to mention Java’s zero day bug, and others. Snowden’s information showed the IT industry has been underestimating the need for security, and highlighted a general trend of lax use of TLS and poorly implemented security on the Internet. This did not go unnoticed in the standards community and in particular the IETF. Last November, the IETF (Internet Engineering Task Force) met in Vancouver Canada, where the issue of “Internet Hardening” was discussed in a plenary session. Presentations were given by Bruce Schneier, Brian Carpenter,  and Stephen Farrell describing the problem, the work done so far, and potential IETF activities to address the problem pervasive monitoring. At the end of the presentation, the IETF called for consensus on the issue. If you know engineers, you know that it takes a while for a large group to arrive at a consensus and this group numbered approximately 3000. When asked if the IETF should respond to pervasive surveillance attacks? There was an overwhelming response for ‘Yes'. When it came to 'No', the room echoed in silence. This was just the first of several consensus questions that were each overwhelmingly in favour of response. This is the equivalent of a unanimous opinion for the IETF. Since the meeting, the IETF has followed through with the recent publication of a new “best practices” document on Pervasive Monitoring (RFC 7258). This document is extremely sensitive in its approach and separates the politics of monitoring from the technical ones. Pervasive Monitoring (PM) is widespread (and often covert) surveillance through intrusive gathering of protocol artefacts, including application content, or protocol metadata such as headers. Active or passive wiretaps and traffic analysis, (e.g., correlation, timing or measuring packet sizes), or subverting the cryptographic keys used to secure protocols can also be used as part of pervasive monitoring. PM is distinguished by being indiscriminate and very large scale, rather than by introducing new types of technical compromise. The IETF community's technical assessment is that PM is an attack on the privacy of Internet users and organisations. The IETF community has expressed strong agreement that PM is an attack that needs to be mitigated where possible, via the design of protocols that make PM significantly more expensive or infeasible. Pervasive monitoring was discussed at the technical plenary of the November 2013 IETF meeting [IETF88Plenary] and then through extensive exchanges on IETF mailing lists. This document records the IETF community's consensus and establishes the technical nature of PM. The draft goes on to further qualify what it means by “attack”, clarifying that  The term is used here to refer to behavior that subverts the intent of communicating parties without the agreement of those parties. An attack may change the content of the communication, record the content or external characteristics of the communication, or through correlation with other communication events, reveal information the parties did not intend to be revealed. It may also have other effects that similarly subvert the intent of a communicator.  The past year has shown that Internet specification authors need to put more emphasis into information security and integrity. The year also showed that specifications are not good enough. The implementations of security and protocol specifications have to be of high quality and superior testing. I’m proud to say Oracle has been a strong proponent of this, having already established its own secure coding practices. 

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• Java EE @ No Fluff Just Stuff Tour

  - by reza_rahman

  If you work in the US and still don't know what the No Fluff Just Stuff (NFJS) Tour is, you are doing yourself a very serious disfavor. NFJS is by far the cheapest and most effective way to stay up to date through some world class speakers and talks. This is most certainly true for US enterprise Java developers in particular. Following the US cultural tradition of old-fashioned roadshows, NFJS is basically a set program of speakers and topics offered at major US cities year round. Many now famous world class technology speakers can trace their humble roots to NFJS. Via NFJS you basically get to have amazing training without paying for an expensive venue, lodging or travel. The events are usually on the weekends so you don't need to even skip work if you want (a great feature for consultants on tight budgets and deadlines). I am proud to share with you that I recently joined the NFJS troupe. My hope is that this will help solve the lingering problem of effectively spreading the Java EE message here in the US. For NFJS I hope my joining will help beef up perhaps much desired Java content. In any case, simply being accepted into this legendary program is an honor I could have perhaps only dreamed of a few years ago. I am very grateful to Jay Zimmerman for seeing the value in me and the Java EE content. The current speaker line-up consists of the likes of Neal Ford, Venkat Subramaniam, Nathaniel Schutta, Tim Berglund and many other great speakers. I actually had my tour debut on April 4-5 with the NFJS New York Software Symposium - basically a short train commute away from my home office. The show is traditionally one of the smaller ones and it was not that bad for a start. I look forward to doing a few more in the coming months (more on that a bit later). I had four talks back to back (really my most favorite four at the moment). The first one was a talk on JMS 2 - some of you might already know JMS is one of my most favored Java EE APIs. The slides for the talk are posted below: What’s New in Java Message Service 2 from Reza Rahman The next talk I delivered was my Cargo Tracker/Java EE + DDD talk. This talk basically overviews DDD and describes how DDD maps to Java EE using code examples/demos from the Cargo Tracker Java EE Blue Prints project. Applied Domain-Driven Design Blue Prints for Java EE from Reza Rahman The third talk I delivered was our flagship Java EE 7/8 talk. As you may know, currently the talk is basically about Java EE 7. I'll probably slowly evolve this talk to gradually transform it into a Java EE 8 talk as we move forward (I'll blog about that separately shortly). The following is the slide deck for the talk: JavaEE.Next(): Java EE 7, 8, and Beyond from Reza Rahman My last talk for the show was my JavaScript+Java EE 7 talk. This talk is basically about aligning EE 7 with the emerging JavaScript ecosystem (specifically AngularJS). The slide deck for the talk is here: JavaScript/HTML5 Rich Clients Using Java EE 7 from Reza Rahman Unsurprisingly this talk was well-attended. The demo application code is posted on GitHub. The code should be a helpful resource if this development model is something that interests you. Do let me know if you need help with it but the instructions should be fairly self-explanatory. My next NFJS show is the Central Ohio Software Symposium in Columbus on June 6-8 (sorry for the late notice - it's been a really crazy few weeks). Here's my tour schedule so far, I'll keep you up-to-date as the tour goes forward: June 6 - 8, Columbus Ohio. June 24 - 27, Denver Colorado (UberConf) - my most extensive agenda on the tour so far. July 18 - 20, Austin Texas. I hope you'll take this opportunity to get some updates on Java EE as well as the other awesome content on the tour?

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• How do I use setFilmSize in panda3d to achieve the correct view?

  - by lhk

  I'm working with Panda3d and recently switched my game to isometric rendering. I moved the virtual camera accordingly and set an orthographic lens. Then I implemented the classes "Map" and "Canvas". A canvas is a dynamically generated mesh: a flat quad. I'm using it to render the ingame graphics. Since the game itself is still set in a 3d coordinate system I'm planning to rely on these canvases to draw sprites. I could have named this class "Tile" but as I'd like to use it for non-tile sketches (enemies, environment) as well I thought canvas would describe it's function better. Map does exactly what it's name suggests. Its constructor receives the number of rows and columns and then creates a standard isometric map. It uses the canvas class for tiles. I'm planning to write a map importer that reads a file to create maps on the fly. Here's the canvas implementation: class Canvas: def __init__(self, texture, vertical=False, width=1,height=1): # create the mesh format=GeomVertexFormat.getV3t2() format = GeomVertexFormat.registerFormat(format) vdata=GeomVertexData("node-vertices", format, Geom.UHStatic) vertex = GeomVertexWriter(vdata, 'vertex') texcoord = GeomVertexWriter(vdata, 'texcoord') # add the vertices for a flat quad vertex.addData3f(1, 0, 0) texcoord.addData2f(1, 0) vertex.addData3f(1, 1, 0) texcoord.addData2f(1, 1) vertex.addData3f(0, 1, 0) texcoord.addData2f(0, 1) vertex.addData3f(0, 0, 0) texcoord.addData2f(0, 0) prim = GeomTriangles(Geom.UHStatic) prim.addVertices(0, 1, 2) prim.addVertices(2, 3, 0) self.geom = Geom(vdata) self.geom.addPrimitive(prim) self.node = GeomNode('node') self.node.addGeom(self.geom) # this is the handle for the canvas self.nodePath=NodePath(self.node) self.nodePath.setSx(width) self.nodePath.setSy(height) if vertical: self.nodePath.setP(90) # the most important part: "Drawing" the image self.texture=loader.loadTexture(""+texture+".png") self.nodePath.setTexture(self.texture) Now the code for the Map class class Map: def __init__(self,rows,columns,size): self.grid=[] for i in range(rows): self.grid.append([]) for j in range(columns): # create a canvas for the tile. For testing the texture is preset tile=Canvas(texture="../assets/textures/flat_concrete",width=size,height=size) x=(i-1)*size y=(j-1)*size # set the tile up for rendering tile.nodePath.reparentTo(render) tile.nodePath.setX(x) tile.nodePath.setY(y) # and store it for later access self.grid[i].append(tile) And finally the usage def loadMap(self): self.map=Map(10, 10, 1) this function is called within the constructor of the World class. The instantiation of world is the entry point to the execution. The code is pretty straightforward and runs good. Sadly the output is not as expected: Please note: The problem is not the white rectangle, it's my player object. The problem is that although the map should have equal width and height it's stretched weirdly. With orthographic rendering I expected the map to be a perfect square. What did I do wrong ? UPDATE: I've changed the viewport. This is how I set up the orthographic camera: lens = OrthographicLens() lens.setFilmSize(40, 20) base.cam.node().setLens(lens) You can change the "aspect" by modifying the parameters of setFilmSize. I don't know exactly how they are related to window size and screen resolution but after testing a little the values above seem to work for me. Now everything is rendered correctly as long as I don't resize the window. Every change of the window's size as well as switching to fullscreen destroys the correct rendering. I know that implementing a listener for resize events is not in the scope of this question. However I wonder why I need to make the Film's height two times bigger than its width. My window is quadratic ! Can you tell me how to find out correct setting for the FilmSize ? UPDATE 2: I can imagine that it's hard to envision the behaviour of the game. At first glance the obvious solution is to pass the window's width and height in pixels to setFilmSize. There are two problems with that approach. The parameters for setFilmSize are ingame units. You'll get a way to big view if you pass the pixel size For some strange reason the image is distorted if you pass equal values for width and height. Here's the output for setFilmSize(800,800) You'll have to stress your eyes but you'll see what I mean

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• Columbus Regional Airport Authority Cuts Unbudgeted Carryover Costs for Capital Projects by 88% in One Year

  - by Melissa Centurio Lopes

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} The Columbus Regional Airport Authority (CRAA) is a public entity that works to connect Central Ohio with the world. It oversees operations at three airports?Port Columbus International Airport, Rickenbacker International Airport, and Bolton Field Airport?and manages the Rickenbacker Inland Port and Foreign Trade Zone # 138. It was created in 2002 through the merger of the Columbus Airport Authority and Rickenbacker Port Authority. CRAA manages approximately 100 projects annually, including initiatives as diverse as road and runway construction and maintenance, terminal improvements, construction of a new air traffic control tower, technology infrastructure development, customer service projects, and energy conservation programs. CRAA deployed Oracle’s Primavera P6 Enterprise Project Portfolio Management to create a unified methodology for scheduling and capital cash flow management. Today, the organization manages schedules and costs for all of its capital projects by using Primavera to provide enterprise wide visibility. As a result, CRAA cut unbudgeted carryover costs from US$24.4 million in 2010 to US$3.5 million in 2011?an 88% improvement. "Oracle’s Primavera P6 and Primavera Contract Management are transforming project management at CRAA. We have enabled resource-loaded scheduling and expanded visibility into cash flow, which allowed us to reduce unbudgeted carryover by 88% in a single year.” – Alex Beaver, Manager, Project Controls Office, Columbus Regional Airport Authority Challenges Standardize project planning and management for the approximately 100 projects?including airport terminal upgrades to road and runway creation and rehabilitation?that the airport authority undertakes annually Improve control over project scheduling and budgets to reduce unplanned carryover costs from one fiscal year to the next Ensure on-time, on-budget completion of critical infrastructure projects that support the organization’s mission to connect Central Ohio with the world through its three airports and inland port Solutions · Used Primavera P6 Enterprise Project Portfolio Management to develop a unified methodology for scheduling and managing capital projects for the airport authority, including the organization’s largest capital project ever?a five-year runway construction project · Gained a single, consolidated view into the organization’s capital projects and the ability to drill down into resource-loaded schedules and cash flow, enabling CRAA to take action earlier to avert the impact of emerging issues?including budget overages and project delays · Cut unbudgeted carryover costs from US$24.4 million in 2010 to US$3.5 million in 2011?an 88% improvement Click here to view all of the solutions. “Oracle’s Primavera solutions are the industry standard for project management. They provide robust and proven functionality that give us the power to effectively schedule and manage budgets for a wide range of projects, from terminal maintenance, to runway work, to golf course redesign,” said Alex Beaver, manager, project controls office, Columbus Regional Airport Authority. Click here to read the full version of the customer success story.

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• Introducing the First Global Web Experience Management Content Management System

  - by kellsey.ruppel

  By Calvin Scharffs, VP of Marketing and Product Development, Lingotek Globalizing online content is more important than ever. The total spending power of online consumers around the world is nearly $50 trillion, a recent Common Sense Advisory report found. Three years ago, enterprises would have to translate content into 37 language to reach 98 percent of Internet users. This year, it takes 48 languages to reach the same amount of users.  For companies seeking to increase global market share, “translate frequently and fast” is the name of the game. Today’s content is dynamic and ever-changing, covering the gamut from social media sites to company forums to press releases. With high-quality translation and localization, enterprises can tailor content to consumers around the world.  Speed and Efficiency in Translation When it comes to the “frequently and fast” part of the equation, enterprises run into problems. Professional service providers provide translated content in files, which company workers then have to manually insert into their CMS. When companies update or edit source documents, they have to hunt down all the translated content and change each document individually.  Lingotek and Oracle have solved the problem by making the Lingotek Collaborative Translation Platform fully integrated and interoperable with Oracle WebCenter Sites Web Experience Management. Lingotek combines best-in-class machine translation solutions, real-time community/crowd translation and professional translation to enable companies to publish globalized content in an efficient and cost-effective manner. WebCenter Sites Web Experience Management simplifies the creation and management of different types of content across multiple channels, including social media.  Globalization Without Interrupting the Workflow The combination of the Lingotek platform with WebCenter Sites ensures that process of authoring, publishing, targeting, optimizing and personalizing global Web content is automated, saving companies the time and effort of manually entering content. Users can seamlessly integrate translation into their WebCenter Sites workflows, optimizing their translation and localization across web, social and mobile channels in multiple languages. The original structure and formatting of all translated content is maintained, saving workers the time and effort involved with inserting the text translation and reformatting.  In addition, Lingotek’s continuous publication model addresses the dynamic nature of content, automatically updating the status of translated documents within the WebCenter Sites Workflow whenever users edit or update source documents. This enables users to sync translations in real time. The translation, localization, updating and publishing of Web Experience Management content happens in a single, uninterrupted workflow.  The net result of Lingotek Inside for Oracle WebCenter Sites Web Experience Management is a system that more than meets the need for frequent and fast global translation. Workflows are accelerated. The globalization of content becomes faster and more streamlined. Enterprises save time, cost and effort in translation project management, and can address the needs of each of their global markets in a timely and cost-effective manner.  About Lingotek Lingotek is an Oracle Gold Partner and is going to be one of the first Oracle Validated Integrator (OVI) partners with WebCenter Sites. Lingotek is also an OVI partner with Oracle WebCenter Content.  Watch a video about how Lingotek Inside for Oracle WebCenter Sites works! Oracle WebCenter will be hosting a webinar, “Hitachi Data Systems Improves Global Web Experiences with Oracle WebCenter," tomorrow, September 13th. To attend the webinar, please register now! For more information about Lingotek for Oracle WebCenter, please visit http://www.lingotek.com/oracle.

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• WebCenter Customer Spotlight: Textron Inc.

  - by me

  Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryTextron Inc. is one of the world's best known multi-industry companies and is a pioneer of the diversified business model. Founded in 1923, it has grown into a network of businesses—including Bell Helicopter, E-Z-GO, Cessna, and Jacobsen—with facilities and a presence in 25 countries, serving a diverse and global customer base. Textron is ranked 236th on the Fortune 500 list of the largest US companies. Textron needed a Web experience management solution to centralize control, minimize costs, and enable more efficient operations. Specifically, the company wanted to take IT out of the picture as much as possible, enabling sales and marketing leads for subsidiaries to make Website updates as they deem appropriate for their business.   Textron worked with Oracle partner Element Solutions to consolidate its Website management systems onto Oracle WebCenter Sites. The implementation enables Textron’s subsidiaries to adjust more quickly to customer demands,  reduced Website management cost & time to update content on a Website while allowing to integrate its Website updates more closely with social media and mobile platforms. Company OverviewTextron Inc. is one of the world's best known multi-industry companies and is a pioneer of the diversified business model. Founded in 1923, it has grown into a network of businesses—including Bell Helicopter, E-Z-GO, Cessna, and Jacobsen—with facilities and a presence in 25 countries, serving a diverse and global customer base. Textron is ranked 236th on the Fortune 500 list of the largest US companies. Business ChallengesWith numerous subsidiaries and more than 50 public Websites, Textron needed a Web experience management solution to centralize control, minimize costs, and enable more efficient operations. Specifically, the company wanted to take IT out of the picture as much as possible, enabling sales and marketing leads for subsidiaries to make Website updates as they deem appropriate for their business.   Solution DeployedTextron worked with Oracle partner Element Solutions to consolidate its Website management systems onto Oracle WebCenter Sites. Specifically, Textron: Used Oracle WebCenter Sites to integrate Web experience management capabilities for all Textron brands, including Bell Helicopter, E-Z-GO, Cessna, and Jacobsen Developed Website templates to enable marketing and communications professionals to easily make updates to their Websites, without having to work with IT Reduced Website management costs, as it costs more for IT to coordinate Website updates as opposed to marketing and communications Enabled IT to concentrate on other activities to enhance overall operations for Textron, such as project workflows Acquired a platform that enables marketing teams to integrate their Websites with social media and mobile platforms, allowing subsidiaries to make updates and contact customers anytime and everywhere—including through tablets and smartphones Reduced the time it takes to update content on a Website, including press releases, by enabling communications professionals to make updates directly Developed more appealing visual designs for Websites to help enhance customer purchase Business ResultsThe implementation enabled Textron’s subsidiaries to adjust more quickly to customer demands and Textron’s IT staff to concentrate on other processes, such as writing code and developing new workflows, enabling them to enhance company processes. In addition, Textron can use Oracle WebCenter Sites to integrate its Website updates more closely with social media and mobile platforms, enabling marketing and communications teams to make updates anytime and everywhere. The initiative has enabled Textron to save money by freeing IT up to work on more important tasks, instituting new e-commerce and mobile initiatives to better engage customers, and by ensuring efficient Website management processes to quickly adjust to customer demands.  “We considered a number of products, but chose Oracle WebCenter Sites because it provides the best user interface. We reviewed customer references and analyst reports, and Oracle WebCenter Sites was consistently at the top of the list,” Brad Hof, Manager, Advanced Business Solutions and Web Communications, Textron Inc. Additional Information Tectron Inc. Customer Snapshot Oracle WebCenter Sites

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• Sprinkle Some Magik on that Java Virtual Machine

  - by Jim Connors

  GE Energy, through its Smallworld subsidiary, has been providing geospatial software solutions to the utility and telco markets for over 20 years.  One of the fundamental building blocks of their technology is a dynamically-typed object oriented programming language called Magik.  Like Java, Magik source code is compiled down to bytecodes that run on a virtual machine -- in this case the Magik Virtual Machine. Throughout the years, GE has invested considerable engineering talent in the support and maintenance of this virtual machine.  At the same time vast energy and resources have been invested in the Java Virtual Machine. The question for GE has been whether to continue to make that investment on its own or to leverage massive effort provided by the Java community? Utilizing the Java Virtual Machine instead of maintaining its own virtual machine would give GE more opportunity to focus on application solutions.   At last count, there are dozens, perhaps hundreds of examples of programming languages that have been hosted atop the Java Virtual Machine.  Prior to the release of Java 7, that effort, although certainly possible, was generally less than optimal for languages like Magik because of its dynamic nature.  Java, as a statically typed language had little use for this capability.  In the quest to be a more universal virtual machine, Java 7, via JSR-292, introduced a new bytecode called invokedynamic.  In short, invokedynamic affords a more flexible method call mechanism needed by dynamic languages like Magik. With this new capability GE Energy has succeeded in hosting their Magik environment on top of the Java Virtual Machine.  So you may ask, why would GE wish to do such a thing?  The benefits are many: Competitors to GE Energy claimed that the Magik environment was proprietary.  By utilizing the Java Virtual Machine, that argument gets put to bed.  JVM development is done in open source, where contributions are made world-wide by all types of organizations and individuals. The unprecedented wealth of class libraries and applications written for the Java platform are now opened up to Magik/JVM platform as first class citizens. In addition, the Magik/JVM solution vastly increases the developer pool to include the 9 million Java developers -- the largest developer community on the planet. Applications running on the JVM showed substantial performance gains, in some cases as much as a 5x speed up over the original Magik platform. Legacy Magik applications can still run on the original platform.  They can be seamlessly migrated to run on the JVM by simply recompiling the source code. GE can now leverage the huge Java community.  Undeniably the best virtual machine ever created, hundreds if not thousands of world class developers continually improve, poke, prod and scrutinize all aspects of the Java platform.  As enhancements are made, GE automatically gains access to these. As Magik has little in the way of support for multi-threading, GE will benefit from current and future Java offerings (e.g. lambda expressions) that aim to further facilitate multi-core/multi-threaded application development. As the JVM is available for many more platforms, it broadens the reach of Magik, including the potential to run on a class devices never envisioned just a few short years ago.  For example, Java SE compatible runtime environments are available for popular embedded ARM/Intel/PowerPC configurations that could theoretically host this software too. As compared to other JVM language projects, the Magik integration differs in that it represents a serious commercial entity betting a sizable part of its business on the success of this effort.  Expect to see announcements not only from General Electric, but other organizations as they realize the benefits of utilizing the Java Virtual Machine.

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