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  • Search Engine Influence Should Determine SEO Efforts

    When scheduling your SEO duties, take consideration of each search engine's marketshare; and influence. Google is seen as the number one search engine, but still retains less than 65% of Internet searches. With the new implementation of Microsoft (Bing) technology at Yahoo!, their marketshare influence rises to 29.5 percent. This figure is half of Google's total search percentage, however it still represents (approximately) 30 percent; or one in three search clients.

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  • Good SEO - How to Achieve It?

    There are many ways to describe what exactly is SEO or Search Engine Optimization, but basically, it is the way to find and promote certain markets via internet search, and gain a high rank for your web page in search engines result. You have a couple of steps in good Search Engine Optimization. First, you need to create a web page that can be reviewed and indexed quickly by spiders and bots from Google and other search engines like Yahoo and Bing.

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  • Is Cost Per Click More Effective Than Natural SEO?

    If you own a website you will have no doubt heard of cost per click advertising, this is a method used by search engines such as Google and Bing. What you do is bid on keywords that are used in searches; depending on the keywords you choose is how much your bid might cost.

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  • Search Engine Optimization - The Three Main Elements

    In today's economy, having a good website on the Internet can really make or break a business. It is proven, that ranking well for the correct keywords in search engines like Google, Yahoo and Bing can give you lots of business. However, what elements makes a website rank well in the search engines? Here are three.

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  • How to Go About Improving Your Search Engine Rankings

    Is your website buried so deep in the low pages of search results that you wonder how anyone will ever discover your site? Chances are, if you haven't optimized your website, you're not ranking in the top 10-20 search engine results for any of the phrases or words that you want your service or product to rank for. To raise your ranking in Google, Bing, Yahoo! and other search engines, you'll need to tweak your website to include keywords that are directly relevant to your site but not too general or too competitive.

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  • 5 Effective Link Building Strategies to Push Your Website to the Top

    You have probably heard a thousand times before that you need to have more backlinks in order to improve your website ranking. This is especially true now with Google than with Yahoo and Bing which rely on different algorithms. But take it from me that you can never have too many backlinks to stamp your authority with the search engines

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  • Search Engine Influence Should Determine SEO Efforts

    When scheduling your SEO duties, take consideration of each search engine's marketshare; and influence. Google is seen as the number one search engine, but still retains less than 65% of Internet searches. With the new implementation of Microsoft (Bing) technology at Yahoo!, their marketshare influence rises to 29.5 percent. This figure is half of Google's total search percentage, however it still represents (approximately) 30 percent; or one in three search clients.

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  • Forget the Hat - Just Write Compelling Content

    Search Engines and searchers are looking for one thing, relevant content that provides an answer to the searchers' query. This is exactly what we should be providing when we produce content for our blogs or websites. There is not a day goes by when my mailbox is not full of different emails promising top ranks in Google or Bing just by using this or that kind of technique or tool.

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  • The Secret to Search Engine Optimization (SEO) In One Sentence

    This is over-simplified but it can help to take the mystery out of getting your web site to rank in Google searches. To rank you have to understand the basics of search engine optimization (SEO) and do step-by-step tasks needed to have your web site show up when someone enters keywords in search engines, such as Google, Yahoo and Bing. If you have a great site but no visitors, it's time to understand what you have to do, or have someone do for you.

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  • The Search Engine Optimization Method

    Ever wondered how to entirely dominate on Google, Yahoo Search and Bing (formerly MSN Search) on your Primary Keyword? Most web owners don't go beyond the obvious. They get unique content, put Meta tags and submit their site to be crawled by search engines. What web owners forget is that there are competitors who are doing the same thing for the same keyword.

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  • Search Engine Optimization Checklist 2010

    With recent new advances, the online marketing world has seen the new launch of BING, Google Caffeine, and the merger of Microsoft and Yahoo search. People need to realize these changes and see what they can achieve to stay ahead of the game.

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  • Getting Your Website Noticed on Google

    The challenge to get to the front of search engine result involves efforts from a website owner to constantly improve page content. Yahoo and Bing use HTML tag structures, but Google optimization is more complex. Google separates affiliate pages and ad sites from sites that offer unique, relevant content. As Google has more rigid rules and requirements, site owners have to optimize pages to improve their Google index rank.

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  • The Best SEO Services Company - Choose Yours With Care

    Due to the impact of SEO on search engine rankings, finding the best SEO services for your business is more crucial than ever. When SEO services are properly handled, websites and blogs rank very high on major search engines like Yahoo, Google and Bing by using on-page and off-page SEO techniques.

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  • How to Check Search Engine Ranking - 2 Methods

    There are four primary traffic routes leading to your website: direct visit, website referral, paid advertisement referral and search engine referral. A search engine referral means that your site came up high enough on the rankings of a search site like Google or Bing for someone to see your site and click on the link.

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  • Windows 8 Windows Store (Metro/ModernUI) applications not working (just show 'busy' animation or white screen)

    - by davidm_uk
    I have a Dell XPS 15 which shipped with Windows 7 x64, which I recently upgraded to Windows 8. The process went surprisingly smoothly (given that this was an upgrade, not a complete re-install), and the system generally seems very stable. However, today I noticed that several of the Windows Store apps don't work: they all behave in the same way, launching but then showing a spinning 'wait' animation indefinitely. This is affecting the standard Microsoft Mail, Store, Weather, News, Travel, Finance, Sport, Games and Music apps. The Bing app just shows a Bing logo on a coloured background (but no wait animation). The Calendar, Photos and SkyDrive apps open but then show a white screen. The Maps and Camera apps work without problems. The live tiles on the Start screen are updating correctly, for example the Mail app's tile shows a summary of new mail despite the Mail app's problems. All of these applications were working correctly a few days ago. I'm sure I've used several without problems since the last Windows update occurred on 7th November. Any suggestions on what might have happened and/or how to fix it would be very welcome. I don't need these Windows Store applications, but the fact that they're not working is irritating me.

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  • CodePlex Daily Summary for Thursday, June 03, 2010

    CodePlex Daily Summary for Thursday, June 03, 2010New ProjectsAlbatross: Albatross framework. We are still working on the documentation, more details will be available soon.ApiChange: ApiChange is the Swiss army knife for inspecting your assemblies from the command line. Now you can do basic operations like diff, who uses (method...BaseCalendar: BaseCalendar is a server-side ASP.NET web control (WebForms or MVC) that renders a calendar while giving you full control over the generated HTML. ...CESAVE: Proyectos para el Comité Estatal de Sanidad Vegetal.Closure Compiler w/ Annotations Visual Studio 2010 Snippets: This is an attempt to create reusable Visual Studio snippets to make working with closure compiler annotated JavaScript more productive. VS2010 ...Common Service Host: Common Service Host is a generic Windows Communication Service Host and factory that uses the Common Service Locator to create Service objects. ...DarkLight: DarkLight is a 2D Lighting Engine written in XNA, and allows developers to create 2D shadowing effects in their 2D games easily. It supports poi...Earn Burn Tracker: A tool to track earned value against a given release, initiative, feature set, and objects.eOfficeAACS: eOffice is an open source access control and attendance management system developed by e-bird Innovation (www.ebirdinfo.com).Its flexible design al...FLV Video conversion library for .Net 3.5: This is a component created to call the ffmpeg tool to convert various video formats to the Adobe Flash FLV output format. The component also takes...Google Moderator: .NET client library for the Google Moderator API.linq to jquery: provides support for linq to jquery objectsMobile Vikings Data: App to view your data usage RefBrowser: RefBrowserRESX Translator with Bing (from Microsoft Consulting Services, UK): A Windows Form application that automatically translates RESX files using Bing web servicesRhyduino - Remote Arduino Control via Managed Code: Rhyduino makes it easy for Visual Studio / Windows devs to control the Arduino using a computer. It's like supercharging your Arduino with all the ...SharePoint 2010 CSV Bulk Term Set Importer: Allows for multiple import of *.csv files to a given term group in SharePoint 2010 Term Store. It will create new term group based on the name pr...SharePoint Feature - Export history version to Excel: Add a function to list the action button, the ability to export history version of the item sheet to Excel from the specified date. Features suppo...SwEntry: A system that allows people to open doors by using a Bluetooth enabled phone. Things to Do with the DLR: This project is about ideas and sample code around the Dynamic Language Runtime.Work Recorder - Hold on own time!: Work Recorder is a office aid software which can recorde the time used on PC for researchers, office workers and students. And it is also a good he...xuezhixu: xuezhixu foundYaget: Yet Another Game Engine TechnologyNew ReleasesBackUpAnyWhere: backupanywhere RC1: this is the RC of our programBaseCalendar: BaseControls 1.0: BaseControls 1.0 contains the BaseCalendar ASP.NET control.BizTalk Server Pipeline Component Wizard: 2.20: Version suitable for 2010 release.CheckHeader: CheckHeader v0.8.6: The Microsoft .NET Framework 4.0 is needed to run this program.Chirpy - VS Add In For Handling Js, Css, and DotLess Files: Chirpy Installer for VS 2010 (Ver-1.0.0.2): VS 2010 Installer for the Chirpy AddIn. Version 1.0.0.2Christoc's DotNetNuke C# Module Development Template: 00.00.01: This is the initial release of Christoc's DotNetNuke C# Module Development Template. You can use the Template as-is, or you can customize the VSTem...Closure Compiler w/ Annotations Visual Studio 2010 Snippets: v1 release: The initial release of the projectCommunity Forums NNTP bridge: Community Forums NNTP Bridge V22: Release of the Community Forums NNTP Bridge to access the social and anwsers MS forums with a single, open source NNTP bridge. This release has ad...Community Forums NNTP bridge: Community Forums NNTP Bridge V23: Release of the Community Forums NNTP Bridge to access the social and anwsers MS forums with a single, open source NNTP bridge. This release has ad...Community Forums NNTP bridge: Community Forums NNTP Bridge V24: Release of the Community Forums NNTP Bridge to access the social and anwsers MS forums with a single, open source NNTP bridge. This release has ad...DarkLight: DarkLight Engine v1.0: This is the first version of the DarkLight engine and currently supports point, spot and area lights with no upper limit on the number of lights. ...DotNetNuke® Skin Collaborate: Collaborate Package 1.1.0: Newer version of Collaborate included fixes: - removed conditional code to display control panel - changed background color to match with backgroun...dotSpatial: System.Spatial.Projection Zip June 2, 2010: This version tries to fix a problem with reprojecting to UTM zones. It is still being tested though.Entity Framework Repository & Unit of Work Template: 1.0.1: This version has more than just the T4 template. I have added a new template that has a RepositoryHelper class for use with StructureMap. Also th...FLV Video conversion library for .Net 3.5: Beta 1: This is the first release of this project. Improvements may be added if necessary.HERB.IQ: Alpha 0.1 Preview: Only clone tab works, just setting up the GUI and getting the XML data handling working correctlyJetfire - Workflow DSL: V1.2.0: The complete source code required for a Jetfire system (server and client nexus) is included in the release. Highlights of Changes Full programmat...linq to jquery: linq to jquery alpha: beta development projectMapWindow6: MapWindow 6.0 June 2, 2010: This version fixes a problem with projecting to UTM zones. I'm not sure that this works perfectly yet. It seemed to require a zone adjustment by ...patterns & practices Web Client Developer Guidance: Developing Web Apps May 2010 Beta: This RelesaeThis drop includes updated documentation, links, and graphics. We are still looking for feedback on this release. Plans going forward...patterns & practices: Composite WPF and Silverlight: Prism 4.0 Drop 1: Prism 4.0 Drop 1 Welcome to the first drop of Prism 4.0 (formally known as the Composite Application Guidance for WPF and Silverlight). This drop i...Powershell4SQL: Version 1.3: Changes from version 1.2 Added support for -Confirm and -WhatIf parameters Added support for -Verbose mode. Includes SQL Batch text, parameters ...RESX Translator with Bing (from Microsoft Consulting Services, UK): v1.0: This is the initial release of the toolRhyduino - Remote Arduino Control via Managed Code: Beta Release (v0.80): LibraryAuto-detects connected Arduino devices. Uses system resources intelligently to take advantage of multiple CPU cores when present. Firmata ...SharePoint Feature - Export history version to Excel: Export Item List Version: - multilanguage support Czech, English Install: "C:\Program Files\Common Files\Microsoft Shared\web server extensions\12\BIN\stsadm.exe" -o addsol...Simulo: Simulo v2.5: That's the third release of Simulo (v2.5). For detailed info on what's new, read the changes log block at the project's home page. System requirem...Site Directory for SharePoint 2010 (from Microsoft Consulting Services, UK): v1.5: Please carefully follow the Installation Guideas there are additional actions that need to be undertaken in this release. As 1.4 with the followin...Spackle.NET: 4.1.0.0 Release: Added IEquatable<T> to Range<T>StreamInsight Samples: Microsoft StreamInsight Product Team Samples: This is the current snapshot of the samples created by the Streaminsight Product Team.Touch Mice: 0.1: Initial release of Touch MiceVCC: Latest build, v2.1.30602.0: Automatic drop of latest buildVivoSocial: VivoSocial 7.2.0: Version 7.2.0 of VivoSocial has been released. If you experienced any issues with the previous version, please update your modules to the 7.2.0 rel...Work Recorder - Hold on own time!: WorkRecorder 1.0: +Finished Version 1.0Most Popular ProjectsCommunity Forums NNTP bridgeOutSyncASP.NET MVC Time PlannerNeatUploadMoonyDesk (windows desktop widgets)Mute4eXpress Persistent Objects (XPO) ToolkitAgUnit - Silverlight unit testing with ReSharperASP.NET MVC ExtensionsAviva Solutions C# Coding GuidelinesMost Active ProjectsCommunity Forums NNTP bridgeGMap.NET - Great Maps for Windows Forms & PresentationRawrIonics Isapi Rewrite FilterN2 CMSpatterns & practices – Enterprise LibraryBlogEngine.NETGameSetFarseer Physics EngineMirror Testing System

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  • CodePlex Daily Summary for Sunday, December 02, 2012

    CodePlex Daily Summary for Sunday, December 02, 2012Popular ReleasesD3 Loot Tracker: 1.5.6: Updated to work with D3 version 1.0.6.13300DirectQ: DirectQ II 2012-11-29: A (slightly) modernized port of Quake II to D3D9. You need SM3 or better hardware to run this - if you don't have it, then don't even bother. It should work on Windows Vista, 7 or 8; it may also work on XP but I haven't tested. Known bugs include: Some mods may not work. This is unfortunately due to the nature of Quake II's game DLLs; sometimes a recompile of the game DLL is all that's needed. In any event, ensure that the game DLL is compatible with the last release of Quake II first (...Magelia WebStore Open-source Ecommerce software: Magelia WebStore 2.2: new UI for the Administration console Bugs fixes and improvement version 2.2.215.3JayData - The cross-platform HTML5 data-management library for JavaScript: JayData 1.2.5: What's new in JayData 1.2.5For detailed release notes check the release notes. Handlebars template engine supportImplement data manager applications with JayData using Handlebars.js for templating. Include JayDataModules/handlebars.js and begin typing the mustaches :) Blogpost: Handlebars templates in JayData Handlebars helpers and model driven commanding in JayData Easy JayStorm cloud data managementManage cloud data using the same syntax and data management concept just like any other data ...nopCommerce. Open source shopping cart (ASP.NET MVC): nopcommerce 2.70: Highlight features & improvements: • Performance optimization. • Search engine optimization. ID-less URLs for products, categories, and manufacturers. • Added ACL support (access control list) on products and categories. • Minify and bundle JavaScript files. • Allow a store owner to decide which billing/shipping address fields are enabled/disabled/required (like it's already done for the registration page). • Moved to MVC 4 (.NET 4.5 is required). • Now Visual Studio 2012 is required to work ...SQL Server Partition Management: Partition Management Release 3.0: Release 3.0 adds support for SQL Server 2012 and is backward compatible with SQL Server 2008 and 2005. The release consists of: • A Readme file • The Executable • The source code (Visual Studio project) Enhancements include: -- Support for Columnstore indexes in SQL Server 2012 -- Ability to create TSQL scripts for staging table and index creation operations -- Full support for global date and time formats, locale independent -- Support for binary partitioning column types -- Fixes to is...NHook - A debugger API: NHook 1.0: x86 debugger Resolve symbol from MS Public server Resolve RVA from executable's image Add breakpoints Assemble / Disassemble target process assembly More information here, you can also check unit tests that are real sample code.PDF Library: PDFLib v2.0: Release notes This new version include many bug fixes and include support for stream objects and cross-reference object streams. New FeatureExtract images from the PDFDocument.Editor: 2013.5: Whats new for Document.Editor 2013.5: New Read-only File support New Check For Updates support Minor Bug Fix's, improvements and speed upsMCEBuddy 2.x: MCEBuddy 2.3.10: Critical Update to 2.3.9: Changelog for 2.3.10 (32bit and 64bit) 1. AsfBin executable missing from build 2. Removed extra references from build to avoid conflict 3. Showanalyzer installation now checked on remote engine machine Changelog for 2.3.9 (32bit and 64bit) 1. Added support for WTV output profile 2. Added support for minimizing MCEBuddy to the system tray 3. Added support for custom archive folder 4. Added support to disable subdirectory monitoring 5. Added support for better TS fil...DotNetNuke® Community Edition CMS: 07.00.00: Major Highlights Fixed issue that caused profiles of deleted users to be available Removed the postback after checkboxes are selected in Page Settings > Taxonomy Implemented the functionality required to edit security role names and social group names Fixed JavaScript error when using a ";" semicolon as a profile property Fixed issue when using DateTime properties in profiles Fixed viewstate error when using Facebook authentication in conjunction with "require valid profile fo...CODE Framework: 4.0.21128.0: See change notes in the documentation section for details on what's new.Microsoft Ajax Minifier: Microsoft Ajax Minifier 4.76: Fixed a typo in ObjectLiteralProperty.IsConstant that caused all object literals to be treated like they were constants, and possibly moved around in the code when they shouldn't be.Kooboo CMS: Kooboo CMS 3.3.0: New features: Dropdown/Radio/Checkbox Lists no longer references the userkey. Instead they refer to the UUID field for input value. You can now delete, export, import content from database in the site settings. Labels can now be imported and exported. You can now set the required password strength and maximum number of incorrect login attempts. Child sites can inherit plugins from its parent sites. The view parameter can be changed through the page_context.current value. Addition of c...Facebook Windows 8 Sample: Facebook Windows 8 Sample: The current drop holds two versions of the sample: A basic version that uses a Facebook application to list the content of facebook page. A full version including the use of Bing Maps sdk for positioning the restaurant in a map, and showing how to get there. See Developing a Windows Store App to learn how to use the Bing Maps AJAX Control to add Bing Maps to your Windows Store app.Commerce Server Tools: Delete a Site (CS10): Updated from the Commerce Server 2002 version (Delete Site) to work with CS10. The tool will delete the CS Site, all associated resources, databases, IIS Sites, and folders disk.RaptorDB - The Document Store: v1.9.0: v1.9.0 - speed increase writing bitmap indexes to disk - bug fix hoot search with wildcards - bug fix datetime indexing with UTC time (all times are localtime) - upgrade to fastJSON v2.0.9 - upgrade to fastBinaryJSON v1.3.5 - changed CodeDOM to Reflection.Emit for MonoDroid compatibility - more optimized bitmap storage format (save offsets if smaller than WAH) - fixed path seperator character for monodroid and windows compatibility changed to Path.DirectorySeparatorChar - new generic Query i...Antenna Tracking Unit - Projet Tuteuré /w RFTronic: Présentation Projet: Ci-joint la présentation du projet par l'entreprise RFTronic.Distributed Publish/Subscribe (Pub/Sub) Event System: Distributed Pub Sub Event System Version 3.0: Important Wsp 3.0 is NOT backward compatible with Wsp 2.1. Prerequisites You need to install the Microsoft Visual C++ 2010 Redistributable Package. You can find it at: x64 http://www.microsoft.com/download/en/details.aspx?id=14632x86 http://www.microsoft.com/download/en/details.aspx?id=5555 Wsp now uses Rx (Reactive Extensions) and .Net 4.0 3.0 Enhancements I changed the topology from a hierarchy to peer-to-peer groups. This should provide much greater scalability and more fault-resi...Team Foundation Server Administration Tool: 2.2: TFS Administration Tool 2.2 supports the Team Foundation Server 2012 Object Model. Visual Studio 2012 or Team Explorer 2012 must be installed before you can install this tool. You can download and install Team Explorer 2012 from http://aka.ms/TeamExplorer2012. There are no functional changes between the previous release (2.1) and this release.New ProjectsAppWebStore: Application Store in ASP.NET MVCBaseCrafter: BaseCrafter ProjectBranding SharePoint 2013: An how-to project for Braning in SharePoint 2013Clrizr: A set of less files that automatically define color shades and font colors for use in LESS CSS enabled web applications. Code is located in /Styles/Clrizr/didxaza: proyecto para aprender a usar team fundation serverFastMapper - CONVENTION BASED MAPPER: Comming Soon Google Earth Wrapper: Google Earth c# wrapperKirikiri (TVP) 2 Core: Simplified Chinese Translation: Simplified Chinese translated version of Kirikiri (TVP) 2 Core (http://kikyou.info/tvp), based on the SVN Head development version.Linq to CRM for Silverlight: Linq to CRM framework allows Silverlgith application communicate with MS Dynamics CRM 2011 through the "LINQ to CRM" ORM layer.MovieBuddy: a simple movie UIMyPractice: Some small applications which mainly use microsoft technology, Win8 Metro, Javascript, WCF, C# and etc.MySubstitutionCipher: Substitution cipher educational programOmega Game Engine: Omega Game Engine Engine para criação de jogos 2D e 3D Direcx9/10OpenXML PowerPoint Generation: Sample Project for the use of OpenXML API 2.5 with PowerPointpdh2.0? ???? ??? Perfomance_counter? ?????.: pdh 2.0 ? ???? ?? ??.Riksdagsappen: Detta projekt ämnar att bygga en Windows 8 Store App vars mål är att sprida medvetenhet om Sveriges riksdag, dess ledamöter och deras arbete. Service Stack Docs: Maintain and generate documentation for Service Stack services directly from code.SharpDX for Rastertek tutorials: This project is introduction to the SharpDX by following the Rastertek tutorials which are written in C++.Simple Set for .net: simple set class makes it easier for students of computer science to manage sets and set related operations. It's developed in C#.Spk.Controls: The Spk.Controls is a visual control library for .NET Windows Forms.Stateless Designer: Visual Studio extension to support visual design of stateless state machinesTeamWorkProject: this project for team working training out of CompanyUsing the Microsoft Kinect to control GoogleMap: The project is a WPF application that uses Microsoft Kinect to control google maps. Feel free to learn WPF MVVM pattern and Kinect development from it!VR Player: VR Player is an experimental Virtual Reality Media Player for Head-Mounted Display devices like the Oculus Rift.VS Tool for WSS 3.0: Visual Studio (2005 and 2008) add-ons for WSS. Included: - schema.xml explorer?????????? Microsoft Office 2013 ? 1? – ????? ???????????: ?????? ???????? ???????? ??? ???????? ? ????? ??????????? ????? ??????? ?? TechEd Russia 2012.??UBBCODE: PHP????UBBCODE????,??????: 1.??????(10px ? 24px); 2.????; 3.?????; 4.??????; 5.??????; 6.??????(????????????); 7.??????; 8.?????; 9.?????; 10.???QQ??,??????; 11.???????(?????,??????????); 12.?????????; 13.????????; 14.?????????; 15.?????????; 16.?????????。??????QrPortal: ???????Summary??: fff

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  • Is Microsoft&rsquo;s Cloud Bet Placed on the Ground?

    - by andrewbrust
    Today at the Unversity of Washington, Steve Ballmer gave a speech on Microsoft’s cloud strategy.  Significantly, Azure was only briefly mentioned and was not shown.  Instead, Ballmer spoke about what he called the five “dimensions” of the cloud, and used that as the basis for an almost philosophical discussion.  Ballmer opined on how the cloud should be distinguished from the Internet.as well as what the cloud will and should enable.  Ballmer worked hard to portray the cloud not as a challenger to Windows and PCs (as Google would certainly suggest it is) but  really as just the latest peripheral that adds value to PCs and devices. At one point during his speech, Ballmer said “We start with Windows at Microsoft.  It’s the most popular smart device on the planet.  And our design center for the future of Windows is to make it one of those smarter devices that the cloud really wants.”  I’m not sure I agree with Ballmer’s ambition here, but I must admit he’s taken the “software + services” concept and expanded on it in more consumer-friendly fashion. There were demos too.  For example, Blaise Aguera y Arcas reprised his Bing Maps demo from the TED conference held last month.  And Simon Atwell showed how Microsoft has teamed with Sky TV in the UK to turn Xbox into something that looks uncannily like Windows Media Center.  Specifically, an Xbox console app called Sky Player provides full access to Sky’s on-demand programming but also live TV access to an array of networks carried on its home TV service, complete with an on-screen programming guide.  Windows Phone 7 Series was shown quickly and Ballmer told us that while Windows Mobile/Phone 6.5 and earlier were designed for voice and legacy functionality, Windows Phone 7 Series is designed for the cloud. Over and over during Ballmer’s talk (and those of his guest demo presenters), the message was clear: Microsoft believes that client (“smart”) devices, and not mere HTML terminals, are the technologies to best deliver on the promise of the cloud.  The message was that PCs running Windows, game consoles and smart phones  whose native interfaces are Internet-connected offer the most effective way to utilize cloud capabilities.  Even the Bing Maps demo conveyed this message, because the advanced technology shown in the demo uses Silverlight (and thus the PCs computing power), and not AJAX (which relies only upon the browser’s native scripting and rendering capabilities) to produce the impressive interface shown to the audience. Microsoft’s new slogan, with respect to the cloud, is “we’re all in.”  Just as a Texas Hold ‘em player bets his entire stash of chips when he goes all in, so too is Microsoft “betting the company” on the cloud.  But it would seem that Microsoft’s bet isn’t on the cloud in a pure sense, and is instead on the power of the cloud to fuel new growth in PCs and other client devices, Microsoft’s traditional comfort zone.  Is that a bet or a hedge?  If the latter, is Microsoft truly all in?  I don’t really know.  I think many people would say this is a sucker’s bet.  But others would say it’s suckers who bet against Microsoft.  No matter what, the burden is on Microsoft to prove this contrarian view of the cloud is a sensible one.  To do that, they’ll need to deliver on cloud-connected device innovation.  And to do that, the whole company will need to feel that victory is crucial.  Time will tell.  And I expect to present progress reports in future posts.

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