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  • Mobile-SOA Integration by Oracle SOA Suite Customer Agilent

    - by Bruce Tierney
    I attended an excellent session by Oracle SOA Suite customer Rajesh Gathwala from Agilent.  He said most mobile vendors have their own embedded toolsets but the problem arises when you have too many of these disparate toolsets in the organization..."How many toolsets do you want?".  He highlighted his solution which standardizes on Oracle SOA Suite for integration including mobile.  Here is a screenshot describing how the integration includes Oracle eBusiness Suite, Oracle Service Bus and the security solution from his presentation: You can see a video of Rajesh speaking about Agilent's Oracle SOA Suite implementation from last years OpenWorld (prior to his mobile integration).

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  • Luxottica Delivers an Elevated Customer Experience

    - by user801960
    Luxottica Group is a global leader in premium, luxury and sports eyewear with nearly 6,250 stores worldwide. The Group’s strong brand portfolio comprises ten house brands including Oakley, Ray-Ban, Percol and Arnette, and 20 licensed brands such as Bulgari, Chanel and Versace. In January at the Oracle Retail Exchange in New York, Luca Del Din, Luxottica Group’s IT Manager – Global Retail Demand and Integration and Irven Cassio, Digital Experience Director for Luxottica Retail introduced our REx delegates to their flagship Sunglass Hut store on Fifth Avenue. This store showcase provided the opportunity to explore this fantastic retail space incorporating the store’s interactive retail concept, the Sunglass Hut Social Sun station. I invite you to hear from Luca and Irven as we explore some of the innovative technologies and concepts that Luxottica deployed in this store and how these deliver an elevated customer experience.

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  • WebCenter Customer Spotlight: spectrumK Holding GmbH

    - by me
    Solution Summary spectrumK Holding GmbH was founded in 2007 by various German health insurance funds and national insurance associations and is a service provider for the healthcare market, covering patient care management, financial management, and information management, as well as payment services and legal counseling. spectrumK Holding GmbH business objectives was to implement innovative new Web-based services and solution systems for health insurance funds by integrating a multitude of isolated solutions from different organizations. Using Oracle WebCenter Portal, Oracle WebCenter Content, and Site Studio, the customer created a multiple-portal environment and deployed the 1st three applications for patient receipt, a medication navigator, and disability information. spectrumK Holding GmbH accelerated time-to-market for new features by reducing the development time, achieved 40% development and cost savings using standard modules and realized 80% overall savings using the Oracle multiple portal environment, as compared to individual installations. >> Read the full story

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  • Project planning and customer tracking system

    - by Daniel Hollands
    First off, sorry if this is the wrong 'stack' site, but it seemed like a good place to start. I'm happy to report that my services as a web developer are starting to be in quite a lot of demand, and I have a few existing and potentially new customers all lining up - but I'm finding it very hard to keep track of everything. What I'm hoping for is some (preferably web-based) system which I can use to keep track of who my customers are, the various projects that I've got going on for them, and (if possible) the individual sub-tasks that make up each project. What would be even better is if the relevant customer was able to log into the site, and see the process of their projects. I do hope you know what I'm talking about, and that you'll be able to offer some suggestions of either web-base sites that offer something along these lines, or of some open source solution or something like that? Thank you

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  • Epsilon : An Oracle Customer Profile

    - by Anand Akela
    ZDNet published an article today based on the interview of Jeff White, vice president, technology, strategic database services at Epsilon. Jeff discussed Oracle Exadata Database Machine and Oracle Enterprise Manager with the ZDNet writer Dan Kusnetzky . Read the article  Epsilon : An Oracle Customer Profile . Jeff White, Epsilon VP, was honored with Oracle’s Data Warehouse Leader of the Year for Innovative Data Warehouse Deployment of Oracle Exadata and Oracle Enterprise Manager earlier this year. In one of the videos earlier this year, Jeff mentioned that Epsilon has streamlined IT administration, monitoring, and engineered systems maintenance with Oracle Enterprise Manager. Having gained in operational efficiencies, Epsilon is now providing greater efficiencies to its customers. For more information, please go to Oracle Enterprise Manager  web page or  follow us at :  Twitter | Facebook | YouTube | Linkedin | Newsletter

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  • TGIF: Engagement Wrap-up

    - by Michael Snow
    We've had a very busy week here at Oracle and as we build up to Oracle OpenWorld starting in less than 10 days - it doesn't look like things will be slowing down. Engagement is definitely in the air this week. Our friend, John Mancini published a great article entitled: "The World of Engagement" on his Digital Landfill blog yesterday and we hosted a great webcast with R "Ray" Wang from Constellation Research yesterday on the "9 C's of Engagement". 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} I wanted to wrap-up the week with some key takeaways from our webcast yesterday with Ray Wang. If you missed the webcast yesterday, fear not - it is now available  On-Demand. We'll leave you this week with lots of questions about how to navigate these churning waters of engagement. Stay tuned to the Oracle WebCenter Social Business Thought Leaders Webcast Series as we fuel this dialogue. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Company Culture Does company support a culture of putting customer satisfaction ahead of profits? Does culture promote creativity and cross functional employee collaboration? Does culture accept different views of multi-generational workforce? Does culture promote employee training and skills development Does culture support upward mobility and long term retention? Does culture support work-life balance? Does the culture provide rewards for employee for outstanding customer support? Channels What are the current primary channels for customer communications? What do you think will be the primary channels in two years? Is company developing support model for emerging channels? Do all channels consistently deliver the same level of customer support? Do you know the cost per transaction across all channels? Do you engage customers proactively across multiple channels? Do all channels have access to the same customer information? Community Does company extend customer support into virtual communities of interest? Does company facilitate educating users through its virtual communities? Does company mine its customer’s experience into useful data? Does company increase the value for customers through using data to deliver new products and services? Does company support two way interactions with its customers through communities of interest? Does company actively support social CRM, online communities and social media markets? Credibility Does company market its trustworthiness through external certificates such as business licenses, BBB certificates or other validations? Does company promote trust through customer testimonials and case studies on ethical business practices? Does company promote truthful market campaigns Does company make it easy for customers to complain? Does company build its reputation for standing behind its products with guarantees for satisfaction? Does company protect its customer data with high security measures> Content What sources do you use to create customer content? Does company mine social media and blogs for customer content? How does your company sort, store and retain its customer content? How frequently does content get updated? What external sources do you use for customer content? How many responses are typically received from a knowledge management system inquiry? Does your company use customer content to design and develop new product and services? Context Does your company market to customers in clusters or individually? Does your company customize its messages and personalize them to specific needs of each individual customer? Does your company store customer data based on their past behaviors, purchases, sentiment analysis and current activities? Does your company manage customer context according to channels used? For example identify personal use channels versus business channels? What is your frequency of collecting customer activities across various touch points? How is your customer data stored and analyzed? Is contextual data used for future customer outreach? Cadence Which channels does your company measure-web site visits, phone calls, IVR, store visits, face to face, social media? Does company make effective use of cross channel marketing to promote more frequent customer engagement? Does your company rate the patterns relevant for your product or service and monitor usage against this pattern? Does your company measure the frequency of both online and offline channels? Does your company apply metrics to the frequency of customer engagements with product or services revenues? Does your company consolidate data for customer engagement across various channels for a complete view of its customer? Catalyst Does company offer coupon discounts? Does company have a customer loyalty program or a VIP membership program? Does company mine customer data to target specific groups of buyers? Do internal employees serve as ambassadors for customer programs? Does company drive loyalty through social media loyalty programs? Does company build rewards based on using loyalty data? Does company offer an employee incentive program to drive customer loyalty?

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  • B2B Customer Case Study Presentation at OOW 2012!

    - by Nitesh Jain
    Real life B2B customer talking about consolidation to Oracle B2B and SOA Suite. Hear Kevin Clugage, IT Director, Stryker and B2B Team present on consolidating legacy B2B networks on a global B2B infrastructure using Oracle B2B and SOA Suite. This session will discuss B2B industry trends, product overview, Stryker's case study and will elaborate on the benefits of using Oracle B2B to solve your partner integration needs today. Oracle B2B is Drummond Certified and has customers using the product in Supply Chain, Travel, Transport, Healthcare, Hightech and Telecom industries. We are excited about our session, and look forward to see you there! Wed, Oct 3, 3:30 PM – 4:30 PM – Moscone West – 3003 CON5003 – Delivering a High-Value Global B2B Network with Oracle SOA Suite 11g https://blogs.oracle.com/SOA/entry/b2b_customer_case_study_presentation

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  • Oracle Fusion HCM Gains Traction and Customer Recognition

    - by Scott Ewart
    Oracle Fusion HCM Gains Traction and Customer Recognition at the HRO Summit Europe in Barcelona Audience voted Oracle Fusion Human Capital Management as best in Most Reliable, Most Innovative and Best in Class. During the annual European HRO Summit in Barcelona, HRO buyers, service providers, third party advisors and other attendees were visibly impressed with the Fusion HCM product stack. Following the “present-off” among four technology vendors, Oracle was voted first in the following categories: Which technology could best suit the needs for your company Which technology do you think came across as the most reliable Which technology offers the most innovation Based on what you heard today, which technology presentation would you rate as best in class Oracle was voted second in the two other remaining categories Click here for the full article ==> http://bit.ly/sxC3tX

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  • WebLogic & Coherence & Cloud presentations for customer meetings

    - by JuergenKress
    We updated the WebLogic Community Workspace with the latest customer facing presentations: WebLogic 12c.pptx Oracle Coherence.pptx CAF WebLogic Server 12c, Coherence and Java EE.pptx Cloud Your Strategy Your Cloud Your Choice.pptx For all presentation, please visit the WebLogic Community Workspace (WebLogic Community membership required). WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: WebLogic,Coherence,Cloud,presentations,ppt,sales,WebLogic presentation,WebLogic Community,Oracle,OPN,Jürgen Kress

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  • Oracle Honors Hitachi Data Systems with 2012 Taleo Customer Innovation Award

    - by Scott Ewart
    High-Tech Leader Recognized at Taleo World for its Strategic Initiative Aligning Talent, Performance and Revenues Oracle awarded the 2012 Taleo Customer Innovation Award to    Hitachi Data Systems (HDS), a wholly owned subsidiary of Hitachi, Ltd., for transforming performance management within its global sales organization with Oracle Taleo talent management solutions. The Taleo Innovation Awards honor and recognize Oracle Taleo customers that advance talent management initiatives using innovation, leadership and best practices. Oracle honored HDS along with finalists National Heritage Academies and CACI at a ceremony held September 13 at Taleo World in Chicago. Josh Bersin, President and CEO of Bersin & Associates, was the emcee for the ceremony. The honorees were selected from dozens of global submissions by a panel of influential industry analysts with expertise in talent management. To view the full story and press release, click here.

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  • Next Quarterly Customer Update Webcast is Nov 27th (Nov 28th in Asia Pacific)

    - by John Klinke
    Join the WebCenter team as we present the latest product direction that was recently shared at the Oracle OpenWorld conference in San Francisco last month.   This Oracle WebCenter Quarterly Customer Update Webcast is scheduled on Nov 27th (Nov 28th in Asia Pacific). We will also be sharing the latest product updates and key support announcements that all WebCenter professionals and solution owners need to know. Don’t miss out on getting the latest information.  There will be two live sessions with Q&A at the end of each session.   Register for Session 1 -  Nov 27th at 9am San Francisco, 12pm New York, and 5pm London Register for Session 2 – Nov 28th at 9am Singapore, 11am Sydney, and 6pm (Nov 27th) San Francisco

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  • Social Media's and Customer Service

    - by Richard Lefebvre
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 How do you know when it’s time to change customer interaction to another channel? Find out from this interesting blog post and then watch this interesting 1'26 YouTube video /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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  • C2C - Customer 2 Cloud Program

    - by Hartmut Wiese
    What´s in it for partners? A special Webinar for EMEA partners The Blog Entry is referring to this EMEA CRM Community blog entry here. The new Oracle Customer 2 Cloud (C2C) Program offers sizeable CX Cloud business opportunities for our partners into their existing Siebel, Peoplesoft or Oracle eBusiness Suite customers installed base, leveraging financial incentives that allow customers switching part of their On Premises solutions' maintenance fees against Cloud subscriptions from the market leading provider of CX Cloud business solutions. Look at this introduction video to have a first feeling about the C2C program and then join us on Tuesday June 10th at 9am CET (8am UK) to find out how you and your customers can benefit from this program to secure existing Siebel, Peoplesoft or Oracle eBusiness Suite accounts while generating new business opportunities. Register here! added by Hartmut Wiese: JD Edwards is not explicitly mentioned for this program but I also did not found a remark that it is not included.

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  • B2B Customer Case Study Presentation at OOW 2012!

    - by user701307
    Real life B2B customer talking about consolidation to Oracle B2B and SOA Suite. Hear Kevin Kluggage, IT Director, Stryker and me present on consolidating legacy B2B networks on a global B2B infrastructure using Oracle B2B and SOA Suite. This session will discuss B2B industry trends, product overview, Stryker's case study and will elaborate on the benefits of using Oracle B2B to solve your partner integration needs today. Oracle B2B is Drummond Certified and has customers using the product in Supply Chain, Travel, Transport, Healthcare, Hightech and Telecom industries. We are excited about our session, and look forward to see you there! Wed, Oct 3, 3:30 PM – 4:30 PM – Moscone West – 3003CON5003 – Delivering a High-Value Global B2B Network with Oracle SOA Suite 11g

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  • Trust metrics and related algorithms

    - by Nick Gerakines
    I'm trying to learn more about trust metrics (including related algorithms) and how user voting, ranking and rating systems can be wired to stiffle abuse. I've read abstract articles and papers describing trust metrics but haven't seen any actual implementations. My goal is to create a system that allows users to vote on other users and the content of other users and with those votes and related meta-data, determine if those votes can be applied to a users level or popularity. Have you used or seen some sort of trust system within a social graph? How did it work and what were its areas of strength and weaknesses?

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  • Recommendation on remote access setup for accessing customer systems

    - by gregmac
    I'm looking for a product recommendation (open or commercial) that will allow remote access to customer sites for tech support purposes. We need to be able to gain access to help troubleshoot problems on servers. Currently end up using anything from RDP on public IP, to various VPNs that clients happen to have, to webex-type sessions that require lots of interaction from both sides to get things working. This often means a problem that could take 10 minutes to solve takes an extra 30+ minutes messing around trying to get a connection up. There are multiple customer sites, which should NOT have access to each other. At each site, there is anywhere from 1 to 8 servers (Windows 2003 or 2008) that need to be accessed. Support connection to machines even if they're behind a firewall/router with no public IP Be able to selectively allow/deny access from customer site. Customer site should not be able to connect outbound to anywhere else (our systems, or other customer sites) Support multiple users from our end If not a VPN connection (where RDP could be used over top), should support: Remote desktop access, including copy/paste File transfers Preferably would have some way to list all remote systems, showing online/offline. Anyone have any suggestions?

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  • Ray Wang: Why engagement matters in an era of customer experience

    - by Michael Snow
    Why engagement matters in an era of customer experience R "Ray" Wang Principal Analyst & CEO, Constellation Research Mobile enterprise, social business, cloud computing, advanced analytics, and unified communications are converging. Armed with the art of the possible, innovators are seeking to apply disruptive consumer technologies to enterprise class uses — call it the consumerization of IT in the enterprise. The likely results include new methods of furthering relationships, crafting longer term engagement, and creating transformational business models. It's part of a shift from transactional systems to engagement systems. These transactional systems have been around since the 1950s. You know them as ERP, finance and accounting systems, or even payroll. These systems are designed for massive computational scale; users find them rigid and techie. Meanwhile, we've moved to new engagement systems such as Facebook and Twitter in the consumer world. The rich usability and intuitive design reflect how users want to work — and now users are coming to expect the same paradigms and designs in their enterprise world. ~~~ Ray is a prolific contributor to his own blog as well as others. For a sneak peak at Ray's thoughts on engagement, take a look at this quick teaser on Avoiding Social Media Fatigue Through Engagement Or perhaps you might agree with Ray on Dealing With The Real Problem In Social Business Adoption – The People! Check out Ray's post on the Harvard Business Review Blog to get his perspective on "How to Engage Your Customers and Employees." For a daily dose of Ray - follow him on Twitter: @rwang0 But MOST IMPORTANTLY.... Don't miss the opportunity to join leading industry analyst, R "Ray" Wang of Constellation Research in the latest webcast of the Oracle Social Business Thought Leaders Series as he explains how to apply the 9 C's of Engagement for both your customers and employees.

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  • UPK Professional Customer Success Story: Medtronic

    - by [email protected]
    In case you missed the live event, be sure to listen to last week's UPK Customer iSeminar featuring Medtronic. This was the first iSeminar in our quarterly series to showcase UPK Professional (UPK and Knowledge Pathways). Donna Miller and Staci Gilbert gave viewers an inside look at samples of Medtronic's content as they shared their experiences, methodology and best practices for use of the solution. Here are some highlights of the call: • Medtronic initially purchased UPK Professional to support a multi-year, global SAP rollout for 9,000 end users located in 24 countries. • As time went on, they expanded their use of UPK Professional to include several of their other enterprise applications: PeopleSoft, Siebel CRM, Hyperion Financial Management, a number of SAP bolt-ons, Documentum, TrackWise, and many others. • In combination with their Saba LMS, UPK Professional has allowed Medtronic to create, deploy, track and certify consistent end user training for critical transactions and processes across their organization worldwide - essential for a company in a heavily regulated industry. • For key pieces of content or certain end user populations, some Medtronic business units localize/translate the global UPK content. Staci demonstrated examples of their SAP content which has been translated into Japanese. • In the live SAP environment, end users rely on UPK's context sensitive in-application performance support. Medtronic has found this to be very helpful post go-live, giving just-in-time support so end users are confident in a new system or when performing tasks they don't often touch (at quarter or year end). UPK also serves as Medtronic's internal Google. • Medtronic has realized savings on many fronts: reduction in support calls due to in-application performance support, elimination of their training clients, and speedier training (1.5 days rather than 5-7 days) of temporary workers by moving from ILT to a blended solution that includes UPK simulations for eLearning. Thanks again to Donna and Staci for an exceptional presentation. They offered so many great examples for anyone who's looking for ways to get more out of UPK or interested in learning about UPK Professional: Knowledge Pathways. - Karen Rihs, Oracle UPK Outbound Product Management

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  • PARTNER WEBCAST (June 4): Enhance Customer experience with Nimble Storage SmartStack for Oracle with Cisco

    - by Zeynep Koch
    Live Webcast: Enhance Customer experience with Nimble Storage SmartStack for Oracle with Cisco A webcast for resellers who sell Oracle workloads to customers  Wednesday, June 4, 2014, 8:00 AM PDT /11 AM EDT  Register today Nimble Storage SmartStack™ for Oracle provides pre-validated reference architecture that speed deployments and minimize risk.  IT and Oracle administrators and architects realize the importance of underlying Operating System, Virtualization software, and Storage in maintaining services levels and staying in budget.  In this webinar, you will learn how Nimble Storage SmartStack for Oracle provides a converged infrastructure for Oracle database online transaction processing (OLTP) and online analytical processing (OLAP) environments with Oracle Linux and Oracle VM. SmartStack delivers the performance and reliability needed for deploying Oracle on a single symmetric multiprocessing (SMP) server or if you are running Oracle Real Application Clusters (RAC) on multiple nodes. Nimble Storage SmartStack for Oracle with Cisco can help you provide: Improved Oracle performance Stress-free data protection and DR of your Oracle database Higher availability and uptime Accelerate Oracle development and improve testing All for dramatically less than what you’re paying now Presenters: Doan Nguyen, Senior Principal Product Marketing Director, Oracle Vanessa Scott , Business Development Manager, Cisco Ibrahim “Ibby” Rahmani, Product and Solutions Marketing, Nimble Storage Join this event to learn from our Nimble Storage and Oracle experts on how to optimize your customers' Oracle environments. Register today to learn more!

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  • PARTNER WEBCAST (June 4): Enhance Customer experience with Nimble Storage SmartStack for Oracle with Cisco

    - by Zeynep Koch
    Live Webcast: Enhance Customer experience with Nimble Storage SmartStack for Oracle with Cisco A webcast for resellers who sell Oracle workloads to customers  Wednesday, June 4, 2014, 8:00 AM PDT /11 AM EDT  Register today Nimble Storage SmartStack™ for Oracle provides pre-validated reference architecture that speed deployments and minimize risk.  IT and Oracle administrators and architects realize the importance of underlying Operating System, Virtualization software, and Storage in maintaining services levels and staying in budget.  In this webinar, you will learn how Nimble Storage SmartStack for Oracle provides a converged infrastructure for Oracle database online transaction processing (OLTP) and online analytical processing (OLAP) environments with Oracle Linux and Oracle VM. SmartStack delivers the performance and reliability needed for deploying Oracle on a single symmetric multiprocessing (SMP) server or if you are running Oracle Real Application Clusters (RAC) on multiple nodes. Nimble Storage SmartStack for Oracle with Cisco can help you provide: Improved Oracle performance Stress-free data protection and DR of your Oracle database Higher availability and uptime Accelerate Oracle development and improve testing All for dramatically less than what you’re paying now Presenters: Doan Nguyen, Senior Principal Product Marketing Director, Oracle Vanessa Scott , Business Development Manager, Cisco Ibrahim “Ibby” Rahmani, Product and Solutions Marketing, Nimble Storage Join this event to learn from our Nimble Storage and Oracle experts on how to optimize your customers' Oracle environments. Register today to learn more!

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  • How to host customer developed code server side

    - by user963263
    I'm developing a multi-tenant web application, most likely using ASP.NET MVC5 and Web API. I have used business applications in the past where it was possible to upload custom DLL's or paste in custom code to a GUI to have custom functions run server side. These applications were self hosted and single-tenant though so the customer developed bits didn't impact other clients. I want to host the multi-tenant web application myself and allow customers to upload custom code that will run server side. This could be for things like custom web services that client side JavaScript could interact with, or it could be for automation steps that they want triggered server side asynchronously when a user takes a particular action. Additionally, I want to expose an API that allows customers' code to interact with data specific to the web application itself. Client code may need to be "wrapped" so that it has access to appropriate references - to our custom API and maybe to a white list of approved libraries. There are several issues to consider - security, performance (infinite loops, otherwise poorly written code, load balancing, etc.), receive compiled DLL's or require raw code, etc. Is there an established pattern for this sort of thing or a sample project anyone can point to? Or any general recommendations?

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  • Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

    - by Richard Lefebvre
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Check out some highlights from the Eloqua Experience conference and find out why customer obsession is at the core of Oracle Eloqua’s new multichannel marketing enhancements  /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Webcast: Leveraging Mobile And Social Commerce To Deliver A Complete Customer Experience

    - by Michael Hylton
      Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy.Debating the merits of using Facebook or not is missing the point when it comes to social media. True innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversions and engagement both on and off Facebook.  Learn how to be more strategic about mobile and social commerce in this informative editorial webcast.Attend this webcast and you will learn: How to leverage mobile and social touchpoints in digital commerce Why having a Facebook page or a mobile app is not enough The benefits of a consistent, personalized and relevant customer experience Strategies for integrating mobile and social into an overall digital commerce strategy Featured Speakers: Peter Sheldon, Senior Analyst, eBusiness & Channel Strategy Professionals, Forrester Research Brenna Johnson, Product Manager, Oracle Commerce Click here to register.

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  • Webcast: Leveraging Mobile And Social Commerce To Deliver A Complete Customer Experience

    - by Michael Hylton
      Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy.Debating the merits of using Facebook or not is missing the point when it comes to social media. True innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversions and engagement both on and off Facebook.  Learn how to be more strategic about mobile and social commerce in this informative editorial webcast.Attend this webcast and you will learn: How to leverage mobile and social touchpoints in digital commerce Why having a Facebook page or a mobile app is not enough The benefits of a consistent, personalized and relevant customer experience Strategies for integrating mobile and social into an overall digital commerce strategy Featured Speakers: Peter Sheldon, Senior Analyst, eBusiness & Channel Strategy Professionals, Forrester Research Brenna Johnson, Product Manager, Oracle Commerce Click here to register.

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