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• AdMob SDK for iPad?

  - by pix0r

  Trying to get my Universal app released and I rely on AdMob ads for revenue in this particular app. I'm having an issue getting AdMob support working, though I keep finding references to people actually running AdMob on their iPad Simulators. Terminating app due to uncaught exception 'AdMobInvalidLibaryVersionException', reason: 'This version of AdMob SDK is incompatible with the iPhone 3.2 SDK or above. Make sure your Active SDK is set to 3.1.X . If you need to build with 3.2, use the 3.2 preview library.' I have not been able to find this "3.2 preview library" anywhere. Any ideas?

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• Free for personal use license?

  - by Lance May

  I'm trying desperately to find a software licensing model that would allow me to make my product completely open to the public domain for personal use/modification, but would be able to be sold commercially. I know such a beast exists, and I'm sure in many flavors. I just can't find it. ;( What I'm hoping for is a way to allow people the opportunity to benefit from the product in an "open source" fashion, while still allowing me to have a revenue on it to be able to continue development full time. Thanks much in advance.

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• eConnect timesheet entry multicurrency issue

  - by Hugo Emond

  Hello, I'm trying to use econnect to insert TimeSheet Entry batches from an external system via "taPATimeSheetLineInsert". When using the fuctionnal currency everything works fine. The problem is that when I use another currency, the ACCRUED REVENUES are set to 0. I tried to enter the same entry manually in GP and the accrued revenues are OK. When you take a look at it in the UI everything is the same in both timesheet entryes. (I specifed the currency id which is different from the functionnal currency and I provide a PAUNITCOST as requested by eConnect.) If I look into the PA10001 TABLE, there are differences between the record inserted manually and the one inserted with eConnect as the value of "PA_Base_Billing_Rate" and "PAORIGBSBILLRTE" are set to 0. The ACCRUED REVENUE COLUMN is evidently different as well. There is no option in taPATimeSheetLineInsert that can help me so I don't know what to do to make it work! Please help!

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• MYSQL: Error: Cannot add or update a child row: a foreign key constraint fails

  - by DalivDali

  Hi all, Using MySQL on Windows OS, and am getting an error upon attempting to create a foreign key between two tables: CREATE TABLE tf_traffic_stats ( domain_name char(100) NOT NULL, session_count int(11) NULL, search_count int(11) NULL, click_count int(11) NULL, revenue float NULL, rpm float NULL, cpc float NULL, traffic_date date NOT NULL DEFAULT '0000-00-00', PRIMARY KEY(domain_name,traffic_date)) and CREATE TABLE td_domain_name ( domain_id int(10) UNSIGNED AUTO_INCREMENT NOT NULL, domain_name char(100) NOT NULL, update_date date NOT NULL, PRIMARY KEY(domain_id)) The following statement gives me the error present in the subject line (cannot add or update a child row: a foreign key constraint fails): ALTER TABLE td_domain_name ADD CONSTRAINT FK_domain_name FOREIGN KEY(domain_name) REFERENCES tf_traffic_stats(domain_name) ON DELETE RESTRICT ON UPDATE RESTRICT Can someone point me in the right direction of what may be causing the error. I also have a foreign key referencing td_domain_name.domain_id, but I don't think this should be interfering... Appreciate it!

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• cheap way to scale a rails application

  - by VP

  I have an application, that is becoming big, but until now, its not giving me a good revenue. That means, short money to re-invest on that. In this scenario, i found a way to make a "cheap distributed rails" deployment. I've got 4 VPS. All of them are in the same physical server. I added a load balance server running HAproxy in one dedicated VPS. There i pointed my virtual ip address where my domain name is associated. Behind this HAproxy i have more two VPS running my rails APP, passenger and memcache. Both apps servers are looking to the same database server, my 4th VPS. So with $44/month, i mounted a distributed environment. It won't be my final choice, but now, that the budget is short, is that a good way to deploy a rails application? Any pros or cons? It worth my $44/month?

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• How to write my own download manager using Objective C for iOS devices

  - by Saurabh

  I am writing a download manager for iPhone using objective C. I am using ASIHTTP framework and its working great. But my problem is I am not able to download from file sharing sites like filesonic, rapidshare, hotfile etc. I want to know how can I get download (actual download) url from these sites, or at least how these sites are hiding this info (and where), so I can get that somehow... Is there any open source library or framework to help me with this? How firefox or other desktop browser get this link? Any help will be much appreciated! Update 1 : I don't want to bypass their advertising and revenue streams. Almost all file sharing companies also provide free downloads with low bandwidth, I only want to use that service. there are many download managers available now for iPhone like - "Downloads Lite". I just want to build a similar functionality.

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• Why is image_hash empty for some ad_creatives? Is it because it is expired?

  - by Chris Conner

  I ran _"https://graph.facebook.com/act_47121778/adcreatives?access_token=_ and got the following results. Why are some creatives returning empty image hash? { "view_tag": "", "alt_view_tags": [ ], "creative_id": "6002716206572", "type": 1, "title": "Grow your fans!", "body": "Fan Page Owners! Grow your fanbase. Create quizzes for your page. Win $100 Weekly. Make money with our revenue share program.", "image_hash": "6ac30e43f21c8580361de92d3288ed68", "link_url": "http://www.facebook.com/quizwriter?sk=app_81434956828", "name": "Grow your fans!", "run_status": 1, "preview_url": "http://www.facebook.com/ads/api/creative_preview.php?cid=6002716206572", "count_current_adgroups": 1, "id": "6002716206572", "image_url": "http://creative.ak.fbcdn.net/v41818/flyers/109/44/1296329249810543669_1_31eb15ed.jpg" }, { "view_tag": "", "alt_view_tags": [ ], "creative_id": "6002444043572", "type": 1, "title": "Tennis Champs Social Game", "body": "Tennis Champ! Start with 5,000 dollars , beat out other players with your mad tennis skills and become the tennis champ! Socialize!", "image_hash": "", "link_url": "334886511760", "name": "Tennis Champs Social Game", "run_status": 1, "preview_url": "http://www.facebook.com/ads/api/creative_preview.php?cid=6002444043572", "count_current_adgroups": 2, "id": "6002444043572" },

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• Does it make sense to use BOTH mongodb and mysql in the same rails application?

  - by Brian Armstrong

  I have a good reason to use mongodb for part of my app. But people generally describe it as not a good fit for "transactional" applications like a bank where transactions have to be exact/consistent, etc. Does it make sense to split the models up in Rails and have some of them use MySql and others mongo? Or will this generally cause more problems than it's worth? I'm not building a banking app or anything, but was thinking it might make sense for my users table or or transactions table (recording revenue) to do that part in MySql.

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• The Business case for Big Data

  - by jasonw

  The Business Case for Big Data Part 1 What's the Big Deal Okay, so a new buzz word is emerging. It's gone beyond just a buzzword now, and I think it is going to change the landscape of retail, financial services, healthcare....everything. Let me spend a moment to talk about what i'm going to talk about. Massive amounts of data are being collected every second, more than ever imaginable, and the size of this data is more than can be practically managed by today’s current strategies and technologies. There is a revolution at hand centering on this groundswell of data and it will change how we execute our businesses through greater efficiencies, new revenue discovery and even enable innovation. It is the revolution of Big Data. This is more than just a new buzzword is being tossed around technology circles.This blog series for Big Data will explain this new wave of technology and provide a roadmap for businesses to take advantage of this growing trend. Cases for Big Data There is a growing list of use cases for big data. We naturally think of Marketing as the low hanging fruit. Many projects look to analyze twitter feeds to find new ways to do marketing. I think of a great example from a TED speech that I recently saw on data visualization from Facebook from my masters studies at University of Virginia. We can see when the most likely time for breaks-ups occurs by looking at status changes and updates on users Walls. This is the intersection of Big Data, Analytics and traditional structured data. Ted Video Marketers can use this to sell more stuff. I really like the following piece on looking at twitter feeds to measure mood. The following company was bought by a hedge fund. They could predict how the S&P was going to do within three days at an 85% accuracy. Link to the article Here we see a convergence of predictive analytics and Big Data. So, we'll look at a lot of these business cases and start talking about what this means for the business. It's more than just finding ways to use Hadoop + NoSql and we'll talk about that too. How do I start in Big Data? That's what is coming next post.

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• [MISC GEEKERY] Lucid Lynx to Come Loaded with Ubuntu One Music Store

  - by Vivek

  Ubuntu 10.04 (code name Lucid Lynx) will come loaded with the Ubuntu One music store. Rhythmbox will have the Ubuntu One music store integrated in it. It’ll also allow users to download purchased music to their local machine. Ubuntu One Music Store Users will be able to access Ubuntu One music store from the sidebar of Rhythmbox. The music store is a web page that opens in the Rhythmbox player. There are albums listed on the home page of the Ubuntu One music store page. Ubuntu One music store is powered by 7digital, which is a leading digital B2B media delivery company based in London and operating globally. Canonical, the company behind Ubuntu, has partnered with 7digital to bring the music store to it’s users, integrating it with Rhythmbox and it’s cloud storage service UbuntuOne which was launched last year. The home screen of the Ubuntu One music store displays popular albums and functionality to browse and search. You can search for Artists, Tracks, Albums, or a combination of all three. Users will also be able to browse the store alphabetically, or based on different music genres. Once you select a specific artist, all their available albums are arranged in a grid. Once an album is selected, you’ll will be able to download specific songs or the whole album. You’ll also be allowed to preview different songs for 60 seconds. You’ll be able to buy tracks using a credit card or with PayPal. The purchased tracks will be visible under Library \ Purchased from Ubuntu One. The downloaded tracks are also synced with your UbuntuOne account. This means that you’ll be able to access your tracks from any where on the web. The default UbuntuOne account comes with 2 GB free storage, however, you can also purchase additional space if you need it.   All the music is in mp3 format which is not supported by default in Ubuntu. However, you can get mp3 playback functionality using GStreamer multimedia framework. Conclusion All in all the Ubuntu One music store is a positive move to enhance the user experience and also increase the popularity of Canonical in bringing Ubuntu closer to regular users. This would also provide Canonical to make some revenue in collaboration with 7digital. Ubuntu One Music Store Wiki Similar Articles Productive Geek Tips Install GIMP 2.7.1 on Lucid Lynx using PPAExaile 0.3.0 is a Music Player for UbuntuHow to install Spotify in Ubuntu 9.10 using WineAdding extra Repositories on UbuntuSpeed Up Amarok With Large Music Collections TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips DVDFab 6 Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 Open Multiple Links At One Go NachoFoto Searches Images in Real-time Office 2010 Product Guides Google Maps Place marks – Pizza, Guns or Strip Clubs Monitor Applications With Kiwi LocPDF is a Visual PDF Search Tool

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• BUILD 2013 - Microsoft Set to Unveil It&rsquo;s Reinvention

  - by D'Arcy Lussier

  Originally posted on: http://geekswithblogs.net/dlussier/archive/2013/06/24/153211.aspxSome thoughts as we head into BUILD this week… This week in San Francisco Microsoft will be hosting the BUILD conference. They’ll be talking up Windows 8.1 (Windows Blue), more Azure, some Windows Phone, XBox, Office 365… actually, they told us on the original BUILD announcement site what we’d be seeing:           While looking at this, consider a recent article from The Verge that talks about the speculation of a huge shake up at Microsoft . From the article: All Things D quotes one insider as saying they're "titanic" changes, noting they might be attached to Ballmer's legacy at the company. "It’s the first time in a long time that it feels like that there will be some major shifts, including some departures," says the alleged insider. Considering Ballmer let Sinofsky go right after the Windows 8 launch, the idea of Microsoft cutting loose some executives doesn’t seem to be big news. But the next piece of the article frames things more interestingly: Ballmer is reportedly considering a new structure that would create four separate divisions: enterprise business, hardware, applications and services, and an operating systems group. This statement got me thinking…what would this new structure look like? Below is one possibility: At a recent (this year or last year, I can’t recall which) Microsoft shareholder’s meeting, Ballmer made the statement that Microsoft is now a products and services company. At the time I don’t think I really let that statement sink in. Partially because I really liked the Microsoft of my professional youth – the one that was a software and platform company. In Canada, Microsoft has been pushing three platform areas: Lync, Azure, and SQL Server. I would expect those to change moving forward as Microsoft continues to look for Partners that will help them increase their Services revenue through solutions that incorporate/are based on Azure, Office 365, Lync, and Dynamics. I also wonder if we’re not seeing a culling of partners through changes to the Microsoft Partner Program. In addition to the changing certification requirements that align more to Microsoft’s goals (i.e. There is no desktop development based MCSD, only Windows 8 Store Apps), competencies that partners can qualify for are being merged, requirements changed, and licenses provided reduced. Ballmer warned as much at the last WPC though that they were looking for partners who were “all in” with Microsoft, and these programs seem to support that sentiment. Heading into BUILD this week, I’ll be looking to answer one question – what does it mean to be a Microsoft developer here in the 2010’s? What is the future of the Microsoft development platform? Sure, Visual Studio is still alive and well and Microsoft realizes that there’s a huge install base of .NET developers actively working on solutions. But they’ve ratcheted down the messaging around their development stack and instead focussed on promoting development for their platforms and services. Last year at BUILD with the release of Windows 8, Microsoft just breached the walls of its cocoon. After this BUILD and the organizational change announcements in July, we’ll see what Microsoft looks like fully emerged from its metamorphosis.

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• Oracle anuncia resultados de Q3 FY10

  - by Paulo Folgado

  Oracle Reports GAAP EPS of $0.23, Non-GAAP EPS of $0.38New Software Licenses Up 13%, Applications New Licenses Up 21%Oracle Corporation today announced fiscal 2010 Q3 GAAP total revenues were up 17% to $6.4 billion, while non-GAAP total revenues were up 18% to $6.5 billion. Excluding the impact of Sun Microsystems, Inc., which Oracle acquired on January 26, 2010, GAAP total revenue grew 7%. GAAP new software license revenues were up 13% to $1.7 billion, and up 10% to $1.7 billion excluding Sun. GAAP software license updates and product support revenues were up 13% to $3.3 billion, while non-GAAP software license updates and product support revenues were up 12% to $3.3 billion. GAAP operating income was down 5% to $1.8 billion, and GAAP operating margin was 29%. Non-GAAP operating income was up 13% to $2.9 billion, and non-GAAP operating margin was 45%. GAAP net income was down 10% to $1.2 billion, while non-GAAP net income was up 9% to $1.9 billion. GAAP earnings per share were $0.23, down 11% compared to last year while non-GAAP earnings per share were up 9% to $0.38. GAAP operating cash flow on a trailing twelve-month basis was $8.2 billion. "Our solid top line growth, coupled with disciplined expense management, was key in generating $8.0 billion of free cash flow over the last twelve months," said Oracle CFO Jeff Epstein."The Sun integration is going even better than we expected," said Oracle President, Safra Catz. "We believe that Sun will make a significant contribution to our fourth quarter earnings per share as well as meet the profitability goals we set for next year.""Exadata is the fastest growing product in Oracle's history," said Oracle President, Charles Phillips. "Introduced a little over a year ago, the Exadata pipeline is now approaching $400 million with Q4 bookings forecast at nearly $100 million. This strengthens both sales growth and profitability in our Sun server and storage businesses.""Every quarter we grab huge chunks of market share from SAP," said Oracle CEO, Larry Ellison. "SAP's most recent quarter was the best quarter of their year, only down 15%, while Oracle's application sales were up 21%. But SAP is well ahead of us in the number of CEOs for this year, announcing their third and fourth, while we only had one."In addition, Oracle's Board of Directors declared a cash dividend of $0.05 per share of outstanding common stock to be paid to stockholders of record as of the close of business on April 14, 2010, with a payment date of May 5, 2010. Future declarations of quarterly dividends and the establishment of future record and payment dates are subject to the final determination of Oracle's Board of Directors.Q3 Earnings Conference Call and WebcastOracle will hold a conference call and web broadcast today to discuss these results at 2:00 p.m. Pacific. You may listen to the call by dialing (800) 214-0694 or (719) 955-1425, Passcode: 567035. To access the live Web broadcast of this event, please visit the Oracle Investor Relations Web site at http://www.oracle.com/investor.

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• A frequently updated mixed bag blog OR several seldom updated niche sites?

  - by Melanie

  Background I am a member of the website HubPages where I have about a hundred articles (and I'm always writing more.) Anyway, HubPages revenue model is 40% ad-share for them and 60% ad share for users. While the userbase there is really friendly, the site is REALLY slow, buggy and there is a ton of content on HubPages that is copied from other sources. Upon flagging these articles it takes a ton of time for mods to remove it and it's just generally dragging down my stuff. Furthermore, HubPages was hit really hard by Google's Panda Update: http://www.google.com/search?hl=en&rlz=1B3GGLL_enUS426US426&tbm=nws&q=google+panda& Aside from the temporary problems I would deal with when removing content from HubPages and putting it on my own domain (duplicate content, etc) I have another problem. Which would be the best for my articles? I have tons of articles in a wide variety of niches and would like to do what would help them perform the best. I'm not a huge niche writer and have received wide criticism from the HubPages community for my articles not performing as well as they could because I don't use enough keywords within the text of my articles. I prefer to write more naturally in a way that would appeal to an audience instead of keyword stuff. Anyway, this is aside the point. My Question After removing my articles from HubPages, should I put them on one domain or spread them across multiple domains grouped sort of by topic. For example: a-bunch-of-articles.com OR travel-articles.com and financial-articles.com and knitting-articles.com (I know those domains aren't available, but it's just kind of an example.) Here are the pros and cons of each: a mixed bag site like a-bunch-of-articles.com may not perform as well because of its mixed-bag nature a mixed bag site would be updated far more frequently than several niche sites... some niche sites may be updated so infrequently that a year could pass before one sees a new article a mixed bag site would be like putting all my eggs is one basket, where having several niche sites would spread out my portfolio, so to speak. a mixed bag site would be cheaper, $14 (two year registration) to start out with and hosting and I'm good to go. a mixed bag site wouldn't allow me to easily target keywords, but then again isn't HubPages pretty much a mixed bag site?

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• Oracle Financial Analytics for SAP Certified with Oracle Data Integrator EE

  - by denis.gray

  Two days ago Oracle announced the release of Oracle Financial Analytics for SAP.  With the amount of press this has garnered in the past two days, there's a key detail that can't be missed.  This release is certified with Oracle Data Integrator EE - now making the combination of Data Integration and Business Intelligence a force to contend with.  Within the Oracle Press Release there were two important bullets: ·         Oracle Financial Analytics for SAP includes a pre-packaged ABAP code compliant adapter and is certified with Oracle Data Integrator Enterprise Edition to integrate SAP Financial Accounting data directly with the analytic application.  ·         Helping to integrate SAP financial data and disparate third-party data sources is Oracle Data Integrator Enterprise Edition which delivers fast, efficient loading and transformation of timely data into a data warehouse environment through its high-performance Extract Load and Transform (E-LT) technology. This is very exciting news, demonstrating Oracle's overall commitment to Oracle Data Integrator EE.   This is a great way to start off the new year and we look forward to building on this momentum throughout 2011.   The following links contain additional information and media responses about the Oracle Financial Analytics for SAP release. IDG News Service (Also appeared in PC World, Computer World, CIO: "Oracle is moving further into rival SAP's turf with Oracle Financial Analytics for SAP, a new BI (business intelligence) application that can crunch ERP (enterprise resource planning) system financial data for insights." Information Week: "Oracle talks a good game about the appeal of an optimized, all-Oracle stack. But the company also recognizes that we live in a predominantly heterogeneous IT world" CRN: "While some businesses with SAP Financial Accounting already use Oracle BI, those integrations had to be custom developed. The new offering provides pre-built integration capabilities." ECRM Guide:  "Among other features, Oracle Financial Analytics for SAP helps front-line managers improve financial performance and decision-making with what the company says is comprehensive, timely and role-based information on their departments' expenses and revenue contributions."   SAP Getting Started Guide for ODI on OTN: http://www.oracle.com/technetwork/middleware/data-integrator/learnmore/index.html For more information on the ODI and its SAP connectivity please review the Oracle® Fusion Middleware Application Adapters Guide for Oracle Data Integrator11g Release 1 (11.1.1)

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• Finalists for the Microsoft Accelerator for Windows Azure

  - by ScottGu

  Today, I am pleased to announce the ten finalists for the Microsoft Accelerator for Windows Azure powered by TechStars. These startups are about to launch into a three-month program where they will develop new products and businesses using Windows Azure. The response to the program has been fantastic - we received nearly 600 applications from entrepreneurs in 69 countries around the world, spanning a host of industries including retail, travel, entertainment, banking, real estate and more.  There were so many innovative ideas and amazing teams that it really made the selection process hard.  We finally landed on 10 finalists, based on their experience, qualifications, and innovative business ideas built on the cloud. This fall’s Windows Azure class includes: Advertory – Berlin, Germany. Advertory helps local businesses increase revenue and build customer loyalty. Appetas – Seattle, WA. Appetas' mission is to make restaurants look as beautiful online as they do on the plate! BagsUp – Sydney, Australia. Find great places from people you trust. Embarke – San Diego, CA. Embarke allows developers and companies the ability to integrate with any human communication channel (Facebook, Email, Text Message, Twitter) without having to learn the specifics, write code, or spend time on any of them. Fanzo – Seattle, WA. Fanzo puts sports fans in the spotlight. Find other fans, show off your fanswagger and get rewarded for your passion. MetricsHub – Bellevue, WA. A service providing cloud monitoring with incident detection and prebuilt workflows for remedying common problems. Mobilligy – Bellevue, WA. Mobilligy revolutionizes how people pay their bills by bringing convenient, secure, and instant bill payment support to mobile devices. Realty Mogul – Los Angeles, CA. Realty Mogul is a crowdfunding platform for real estate where accredited investors pool capital and invest in properties that are acquired, managed and eventually resold by professional private real estate companies and their management teams. Staq – San Francisco, CA. Back-end as a service for APIs. Socedo – Bellevue, WA. A simple and effective web application for lead generation and relationship management on Twitter. Each startup will be hosted in Seattle and mentored by entrepreneurs and venture capitalists as well as leaders from Windows Azure and other Microsoft organizations. The teams will spend the first month ideating and refining their business concepts with input and advice from their mentors as well as Microsoft customers, followed by two months of design and development. They will present their results to investors and Microsoft partners at an event in mid-January. We are really looking forward to seeing how their businesses evolve.  These teams have demonstrated incredible energy, passion, and innovative capabilities – and they are ready to show the world what’s possible with Windows Azure. Thanks, Scott P.S. And if you are new to Twitter you can also optionally follow me: @scottgu

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• Angry Bird Makers: Developers Love iOS Over Android To Make Money

  - by Gopinath

  These days web is buzzing with Apple iOS vs Google Android debates. Recently Fortune predicted that Android is going to explode in 2011 and it will surpass Apple’s iOS market share. Yes Android is set to spread its wings across all the devices – smartphones, TVs, set top boxes, in car entertainment devices, what not. Think of any device that requires operating system, Android can be used. On the other than iOS is only available on very selective Apple devices – iPods, iPhones and iPads. When it comes to the count of devices running on a specific OS, Android will be far ahead of iOS but when you consider a quality of devices and providing an eco system for business to make money iOS seems to be the winner. That is what experts and analysts are saysing. Here is an excerpt from Peter Vesterbacka, maker of the popular Angry Birds game, interview to Tech N Marketing site.  He says Apple will be the number one platform for a long time from a developer perspective, they have gotten so many things right. And they know what they are doing and they call the shots. Android is growing, but it’s also growing complexity at the same time. Device fragmentation not the issue, but rather the fragmentation of the ecosystem. So many different shops, so many different models. The carriers messing with the experience again. Open but not really open, a very Google centric ecosystem. And paid content just doesn’t work on Android. Peter says developer prefer iOS over Android as it’s not very easy to make money on Android market. That’s why they released a free version of Angry Birds game with ads support for Android devices. Free is the way to go with Android. Nobody has been successful selling content on Android. We will offer a way to remove the ads by paying for the app, but we don’t expect that to be a huge revenue stream. You can read full interview here. cc image credit: flickr/johanl This article titled,Angry Bird Makers: Developers Love iOS Over Android To Make Money, was originally published at Tech Dreams. Grab our rss feed or fan us on Facebook to get updates from us.

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• Oracle bleibt auch 2011 Spitzenreiter im Bereich Datenbanken

  - by Anne Manke

  Mit der Veröffentlichung der aktuellen Ausgabe "Market Share: All Software Markets, Worldwide 2011" bestätigt das weltweit führende Marktanalyseunternehmen Gartner Oracle's Marktführerschaft im Bereich der Relationellen Datenbank Management Systeme (RDBMS). Oracle konnte innerhalb des letzten Jahres seinen Abstand zu seinen Marktbegleitern im Bereich der RDBMS mit einem stabilen Wachstum von 18% sogar ausbauen: der Marktanteil stieg im Jahr 2010 von 48,2% auf 48,8% im Jahr 2011. Damit ist der Abstand zu Oracle's stärkstem Verfolger IBM auf 28,6%.   Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:12.0pt; mso-para-margin-left:0cm; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} table.MsoTableLightListAccent2 {mso-style-name:"Light List - Accent 2"; mso-tstyle-rowband-size:1; mso-tstyle-colband-size:1; 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mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:2.25pt double #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2; mso-para-margin-top:0cm; mso-para-margin-bottom:0cm; mso-para-margin-bottom:.0001pt; line-height:normal; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2FirstCol {mso-style-name:"Light List - Accent 2"; mso-table-condition:first-column; mso-style-priority:61; mso-style-unhide:no; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2LastCol {mso-style-name:"Light List - Accent 2"; mso-table-condition:last-column; mso-style-priority:61; mso-style-unhide:no; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2OddColumn {mso-style-name:"Light List - Accent 2"; mso-table-condition:odd-column; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:1.0pt solid #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2;} table.MsoTableLightListAccent2OddRow {mso-style-name:"Light List - Accent 2"; mso-table-condition:odd-row; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:1.0pt solid #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2;} Revenue 2010 ($USM) Revenue 2011 ($USM) Growth 2010 Growth 2011 Share 2010 Share 2011 Oracle 9,990.5 11,787.0 10.9% 18.0% 48.2% 48.8% IBM 4,300.4 4,870.4 5.4% 13.3% 20.7% 20.2% Microsoft 3,641.2 4,098.9 10.1% 12.6% 17.6% 17.0% SAP/Sybase 744.4 1,101.1 12.8% 47.9% 3.6% 4.6% Teradata 754.7 882.3 16.9% 16.9% 3.6% 3.7% Source: Gartner’s “Market Share: All Software Markets, Worldwide 2011,” March 29, 2012, By Colleen Graham, Joanne Correia, David Coyle, Fabrizio Biscotti, Matthew Cheung, Ruggero Contu, Yanna Dharmasthira, Tom Eid, Chad Eschinger, Bianca Granetto, Hai Hong Swinehart, Sharon Mertz, Chris Pang, Asheesh Raina, Dan Sommer, Bhavish Sood, Marianne D'Aquila, Laurie Wurster and Jie Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; 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mso-tstyle-border-right-themecolor:accent2; mso-para-margin-top:0cm; mso-para-margin-bottom:0cm; mso-para-margin-bottom:.0001pt; line-height:normal; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2FirstCol {mso-style-name:"Light List - Accent 2"; mso-table-condition:first-column; mso-style-priority:61; mso-style-unhide:no; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2LastCol {mso-style-name:"Light List - Accent 2"; mso-table-condition:last-column; mso-style-priority:61; mso-style-unhide:no; mso-ansi-font-weight:bold; mso-bidi-font-weight:bold;} table.MsoTableLightListAccent2OddColumn {mso-style-name:"Light List - Accent 2"; mso-table-condition:odd-column; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:1.0pt solid #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2;} table.MsoTableLightListAccent2OddRow {mso-style-name:"Light List - Accent 2"; mso-table-condition:odd-row; mso-style-priority:61; mso-style-unhide:no; mso-tstyle-border-top:1.0pt solid #C0504D; mso-tstyle-border-top-themecolor:accent2; mso-tstyle-border-left:1.0pt solid #C0504D; mso-tstyle-border-left-themecolor:accent2; mso-tstyle-border-bottom:1.0pt solid #C0504D; mso-tstyle-border-bottom-themecolor:accent2; mso-tstyle-border-right:1.0pt solid #C0504D; mso-tstyle-border-right-themecolor:accent2;}

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• SQLAuthority News – A Quick Note on @Pluralsight Video – Call Me Maybe Developer Way

  - by pinaldave

  I write a lot about how important learning and training is.  Any of my readers will know that I think the key to success is staying current with your education and taking very opportunity to increase your “tool kit” of skills.  I hope that I have not made the impression that it is all in the employees hands to make sure they are happy and satisfied at their jobs. I also firmly believe that a good boss will make good employees.  A boss who is good at communicating,  and leading, who knows how to nip problem in the bud and allocate resources wisely will have a well-oiled machine.  This means happy employees and a great work environment. It is important to have a healthy work environment because you will not succeed without one.  Successful business will always have the type of environment that fosters creativity and has efficient employees.  A healthy environment doesn’t force employees to produce results, but allows them to progress and create the results themselves. The result of a healthy work environment is that employees will enjoy their work and then work harder.  This can bring the company more revenue, and hopefully the employees will see the result of their hard work in bonuses and raises.  However, money is important but it is certainly secondary – the important part is the dedication of the employees to their work and to their company.  This is the true key to success. Any employee who recognizes this description as their working environment should consider themselves fortunate.  They are allowed to grow and do better, and employees being treated fairly can be a rarity in this world.  One company that I believe adheres to this principle is Pluralsight – as evidenced by this fun video. I have blogged about it earlier. (check out my cameo at 0:37). It was great fun to work with the employees at Pluralsight while making this video.  They are a great bunch and clearly have a great work environment – we wouldn’t have had this much fun if not!  I have to tell you a little bit about making this video.  My wife shot it with her mobile phone, which was certainly a different but exciting experience!  It was hard to get the look of the video right, since I was trying to portray a body builder – this was a little outside of my own personal experience.  I have what I like to call a “healthy” body type, so trying to look extremely fit like some of the other “actors” in this video was a challenge – but I do hope that you all think I succeeded.  All in all, it was great fun to participate in this video and I hope to see my friends at Pluralsight again soon. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology, Video

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• BigData and Customer Experience: Happy Together

  - by Isabel F. Peñuelas

  The two big buzzes of the year may lay closer than it appears. Both concepts intersect at various points: BigData and Return of Investment of Marketing Campaigns On a recent post Big Data Is The Future Of Marketing Jeff Dachis explains very clearly how “Big data analytics finally allows marketers to identify, measure, and manage what is positively impacting their Brand”. Regression analysis applied to big data volumes coming from social media will substitute the failed attempts to justify marketing investments on social media in terms of followers and likes, he continues, “the measurement models applied by marketers on TV Campaigns don´t work on social”, we need to study the data with fresh eyes and maybe then we will start understanding and measuring brand engagemet. Social CRM and BigData The real value of Social CRM start by analyzing mass of big data from social media in order of applying social intelligence techniques that allow us to classify new customer niches and communities and define appropriated strategies to contact potential customers. Gartner Says that the Market for Social CRM is on pace to surpass $1 Billion in Revenue by Year-End 2012 but in words of Zach Hofer-Shall, Analyst at Forrester Research “Social customer relationship management is hard” (The Social CRM Arms Race Heats ). To succeed brands need three things: Investing in new social tools, investing in consultancy and investing in infrastructure for massive data storage and analysis. Neither CeX or BigData are easy and cheap wins. But what are the customer benefits of such investments? Big Data and Brand Engagement Time is the most valuable asset of todays consumers: tired of information overload, exhausted by the terabytes of offering, anxious because of not having the same fast multichannel experience with their services’ marketers or preferred goods providers than the one they found on their social media. Yes, I know you have read this before- me too. But is real. The motto of the Customer Experience philosophy of providing a consistent experience through multiple touchpoints that makes the relationship customer/brand easier and valuable finds it basis on understanding customer/s preferences and context for which BigData analysis is another imperative. In summary, I believe that using BigData Analysis in combination with appropriated CeX strategies and technologies is a promising direction for achieving: efficiency and marketing cost-savings; growing the customer base; and increasing customer conversion and retention. In a world: The Direction of Future Marketing.

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• Amazon.com Cutting Off Colorado Affiliates

  - by Joe Mayo

  I received an email from Amazon.com today, essentially cutting off my affiliate status because I'm in Colorado. Colorado recently passed legislation that requires retailers to either collect sales tax for on-line transactions or engage in an onerous process that makes you wish you had collected sales tax.  After I Tweeted this, Mike Jones tweeted a link to the legislation.  Here's an excerpt from Amazon.com's email: "Dear Colorado-based Amazon Associate: We are writing from the Amazon Associates Program to inform you that the Colorado government recently enacted a law to impose sales tax regulations on online retailers. The regulations are burdensome and no other state has similar rules. The new regulations do not require online retailers to collect sales tax. Instead, they are clearly intended to increase the compliance burden to a point where online retailers will be induced to "voluntarily" collect Colorado sales tax -- a course we won't take. We and many others strongly opposed this legislation, known as HB 10-1193, but it was enacted anyway. Regrettably, as a result of the new law, we have decided to stop advertising through Associates based in Colorado. We plan to continue to sell to Colorado residents, however, and will advertise through other channels, including through Associates based in other states. There is a right way for Colorado to pursue its revenue goals, but this new law is a wrong way. As we repeatedly communicated to Colorado legislators, including those who sponsored and supported the new law, we are not opposed to collecting sales tax within a constitutionally-permissible system applied even-handedly. The US Supreme Court has defined what would be constitutional, and if Colorado would repeal the current law or follow the constitutional approach to collection, we would welcome the opportunity to reinstate Colorado-based Associates. You may express your views of Colorado's new law to members of the General Assembly and to Governor Ritter, who signed the bill. Your Associates account has been closed as of March 8, 2010, and we will no longer pay advertising fees for customers you refer to Amazon.com after that date. Please be assured that all qualifying advertising fees earned prior to March 8, 2010, will be processed and paid in accordance with our regular payment schedule. Based on your account closure date of March 8, any final payments will be paid by May 31, 2010. We have enjoyed working with you and other Colorado-based participants in the Amazon Associates Program, and wish you all the best in your future.   Best Regards,   The Amazon Associates Team"

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• Managing Social Relationships for the Enterprise – Part 1

  - by Michael Hylton

  v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Reggie Bradford, Senior Vice President, Oracle Today, Mark Hurd, President of Oracle, Thomas Kurian, Executive Vice President of Oracle and I discussed the strategic importance of how social media is impacting the enterprise and how it is changing the way customers, prospects employees and investors interact with brands worldwide. Oracle understands that the consumer is in control and as such, brands must evolve and change to meet growing needs. In addition, according to social media thought leader and Analyst from Altimeter Group, Jeremiah Owyang, companies now average 178 corporate-owned social media accounts. When Oracle added leading social marketing, listening analytics and development tools from Vitrue, Collective Intellect and Involver to its Oracle’s Cloud Services Suite we went beyond providing a single set of tools. We developed an entire framework to include a comprehensive social relationship management suite to help companies move beyond the social enterprise and achieve the social-enabled enterprise. The fundamental shift from transaction to engagement means that enterprises need not only a social strategy, but should also ensure that the information and data received from social initiatives flow back to marketing, sales, support and service. Doing so enables companies to deliver a proactive and compelling experience and provides analytics to turn engagement into opportunity – and ultimately that opportunity into revenue. On September 13, 2012, I am delighted to sit down with Jeremiah to further the discussion about how enterprises are addressing social media strategies and managing content. In addition, we will be taking your questions after the webinar via Twitter (@Oracle, @ReggieBradford, @cwfinn, @jowyang). Use #oracle and #socbiz to submit questions and follow the conversation. I look forward to speaking with you and answering your questions online. For more information about becoming a social-enabled enterprise, visit www.oracle.com/social. And don’t miss the insights of other social business thought leaders at www.oracle.com/goto/socialbusiness. Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Arial","sans-serif"; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin;}

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• A Complete Customer Experience Solution (3 of 3 in 'No Customer Left Behind' Series)

  - by Kathryn Perry

  A guest post by David Vap, Group Vice President, Oracle Applications Product Development In my previous post, I talked about taking three concrete steps to improve your customers' overall experiences: 1) understand your customer, 2) empower your ecosystem, and 3) adapt your business. To do these effectively and efficiently, it's important to find the right technology that can bridge the gaps across your channels, interactions, departments, and repositories. Oracle has spent the past three years and more than six billion dollars acquiring and developing some of the world's best-of-breed applications. The result is the most comprehensive customer experience (CX) portfolio offering in the World - bar none: ATG Best in Class Selling Experiences Fatwire Best in Class Marketing Experiences Inquira Best in Class Support Experiences Endecca Best in Class Search Experiences RightNow Best in Class Service Experiences Vitrue & Involver Best in Class Social Marketing Collective Intellect Best In Class Social Listening We don't expect organizations to eat the CX elephant in one bite, nor should they try to. There are key strategic initiatives within each of the four main pillars of our customer experience offering for which we deliver solutions: 1. Customer Experience for Marketing Social Listening and Engagement Social Marketing Marketing Websites Demand Generation and Lead Management Marketing and Loyalty Management 2. Customer Experience for Commerce Search, Navigation & Content Delivery Cross-Channel Commerce Targeting & Product Recommendations Social Commerce Order Management & Fulfillment Retail Store Operations 3. Customer Experience for Sales Sales Force Automation Social Selling Territory & Quota Management Revenue Forecasting Partner Relationship Management Quote to Cash Incentive Compensation 4. Customer Experience for Service Cross-Channel Customer Service Knowledge Management Social Customer Service Eligibility Management Contracts, Assets, and Entitlements Industry-Specific Solutions eBilling Oracle's customer experience portfolio is socially infused at each layer of our pillars rather than simply bolted on as a side process. This combines with the power of the Cloud to run the parts of the solution that need the access, efficiency, and agility from a managed infrastructure. You can get the compliance control from on-premise backbone infrastructure systems that run your business and don't change that often. Please take advantage of our teams of Oracle customer experience professionals and our key agency and technology partner ecosystem. They can help you develop strategic solution roadmaps that build and deliver customer experience and that are tailored to your business needs and objectives. No one has built a better customer service portfolio to manage the entire customer journey than Oracle. It is backed by CX thought leadership programs, a commitment from our executives, and a worldview that your technology decisions must be driven by your customer experiences to succeed. If you’d like to follow up on this conversation, please leave a comment or contact me at [email protected]. You can get more information on Oracle’s complete customer experience solution here.

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• RightNow CX Cloud Service Combined with Oracle Fusion CRM in the Cloud

  - by Richard Lefebvre

  ·        The May 2012 release of Oracle’s RightNow CX Cloud Service, the customer experience suite, is now integrated with Oracle Fusion CRM, helping organizations to achieve sustainable business growth through relevant, cross-channel customer interactions that can increase revenue opportunities and drive organizational efficiencies. Relevant Interactions Build Stronger Customer Relationships ·          Armed with a comprehensive view of all customer interactions across channels, the context and status of these interactions, and an awareness of the customer’s value to the organization, companies can now offer more relevant products and services to customers. ·         Using the combined Oracle RightNow CX Cloud Service and Oracle Fusion CRM solutions, organizations can increase customer retention, drive higher levels of customer advocacy, and increase sales conversion rates with tools designed to: - Provide a complete, cross-channel view of the customer to sales, marketing and service. - Empower sales and service departments to easily collaborate to proactively solve customer issues, using opportunities to provide purchase advice at the right time and with the right solutions. - Allow sales to easily review service history in preparation for sales calls. - Enable agents to understand customer value based upon prior buying habits and existing opportunities. Deeper Insight Enables Targeted, Personalized Opportunities ·          The combination of Oracle RightNow CX Cloud Service and Oracle Fusion CRM allows sales and marketing organizations to simultaneously leverage service interactions from RightNow CX and sales prediction and segmentation capabilities from Fusion Sales. This helps companies to: - Better match products and services to specific customer needs based on customer service history.  - Deliver targeted, personalized interactions intended to help customers derive more value from purchases and to inform future buying decisions. - Identify new opportunities to increase deal size and conversion rates. Supporting Quotes ·         “Every interaction is a relationship opportunity to grow your business. When these interactions are relevant and add value for customers, customers are more likely to trust the relationship and seek purchase advice,” said David Vap, group vice president, Oracle. “This customer trust provides an opportunity to increase customer product adoption and to reduce the cost of customer acquisition, thereby increasing company profitability.” Supporting Resources ·         Oracle Fusion CRM ·         Oracle Fusion Applications ·         Oracle RightNow CX Cloud Service ·         OracleCRM on Facebook ·         OracleCRM on YouTube

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• New Options for MySQL High Availability

  - by Mat Keep

  Data is the currency of today’s web, mobile, social, enterprise and cloud applications. Ensuring data is always available is a top priority for any organization – minutes of downtime will result in significant loss of revenue and reputation. There is not a “one size fits all” approach to delivering High Availability (HA). Unique application attributes, business requirements, operational capabilities and legacy infrastructure can all influence HA technology selection. And then technology is only one element in delivering HA – “People and Processes” are just as critical as the technology itself. For this reason, MySQL Enterprise Edition is available supporting a range of HA solutions, fully certified and supported by Oracle. MySQL Enterprise HA is not some expensive add-on, but included within the core Enterprise Edition offering, along with the management tools, consulting and 24x7 support needed to deliver true HA. At the recent MySQL Connect conference, we announced new HA options for MySQL users running on both Linux and Solaris: - DRBD for MySQL - Oracle Solaris Clustering for MySQL DRBD (Distributed Replicated Block Device) is an open source Linux kernel module which leverages synchronous replication to deliver high availability database applications across local storage. DRBD synchronizes database changes by mirroring data from an active node to a standby node and supports automatic failover and recovery. Linux, DRBD, Corosync and Pacemaker, provide an integrated stack of mature and proven open source technologies. DRBD Stack: Providing Synchronous Replication for the MySQL Database with InnoDB Download the DRBD for MySQL whitepaper to learn more, including step-by-step instructions to install, configure and provision DRBD with MySQL Oracle Solaris Cluster provides high availability and load balancing to mission-critical applications and services in physical or virtualized environments. With Oracle Solaris Cluster, organizations have a scalable and flexible solution that is suited equally to small clusters in local datacenters or larger multi-site, multi-cluster deployments that are part of enterprise disaster recovery implementations. The Oracle Solaris Cluster MySQL agent integrates seamlessly with MySQL offering a selection of configuration options in the various Oracle Solaris Cluster topologies. Putting it All Together When you add MySQL Replication and MySQL Cluster into the HA mix, along with 3rd party solutions, users have extensive choice (and decisions to make) to deliver HA services built on MySQL To make the decision process simpler, we have also published a new MySQL HA Solutions Guide. Exploring beyond just the technology, the guide presents a methodology to select the best HA solution for your new web, cloud and mobile services, while also discussing the importance of people and process in ensuring service continuity. This is subject recently presented at Oracle Open World, and the slides are available here. Whatever your uptime requirements, you can be sure MySQL has an HA solution for your needs Please don't hesitate to let us know of your HA requirements in the comments section of this blog. You can also contact MySQL consulting to learn more about their HA Jumpstart offering which will help you scope out your scaling and HA requirements.

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• Oracle Leader in Transportation Management

  - by John Murphy

  Oracle Named a Leader in the Transportation Management Systems Market by Leading Analyst Firm Redwood Shores, Calif. – October 15, 2012 News Facts Gartner, Inc. has placed Oracle Transportation Management in the Leaders Quadrant of its 2012 report, “Magic Quadrant for Transportation Management Systems (TMS).” (1) Gartner Magic Quadrants position vendors within a particular market segment based on their completeness of vision and ability to execute on that vision. According to the report, “Multiple subcomponents make up a comprehensive TMS across planning (for example, load consolidation, routing, mode selection and carrier selection) and execution (for example, tendering loads to carriers, shipment track and trace, and freight audit and payment).” Built on modern, flexible, Internet based architecture, Oracle Transportation Management is a global transportation and logistics operations system that allows companies to minimize cost, optimize service levels, support sustainability initiatives, and create flexible business process automation within their transportation and logistics networks. With a share of 26% of worldwide software revenue for 2011, Oracle is also number one in TMS vendor share according to Gartner’s report, “Market Trends: A Golden Opportunity in the Transportation Management System Market, 2012 – 2016.” (2) Supporting Quote “Shippers and logistics service providers face increasingly complex challenges as they try to reduce costs, secure capacity and improve overall freight efficiency,” said Derek Gittoes, vice president, logistics product strategy, Oracle. “We believe our high standing in both Gartner reports is a reflection of Oracle’s commitment to addressing these challenges by delivering the industry’s broadest and deepest transportation management platform. With a flexible and modern platform, we are able to support customers with both basic transportation needs, as well as those with highly complex logistics requirements.” Supporting Resources Magic Quadrant for Transportation Management Systems Market Trends: A Golden Opportunity in the Transportation Management System Market, 2012 – 2016 Oracle Transportation Management (1) Gartner, Inc., “Magic Quadrant for Transportation Management Systems,” by C. Dwight Klappich, August 23, 2012 (2) Gartner, Inc., “Market Trends: A Golden Opportunity in the Transportation Management System Market, 2012 – 2016,” by Chad Eschinger and C. Dwight Klappich, September 24, 2012. About Oracle Applications Over 65,000 customers worldwide rely on Oracle's complete, open and integrated enterprise applications to achieve superior results. Oracle provides a secure path for customers to benefit from the latest technology advances that improve the customer software experience and drive better business performance. Oracle Applications Unlimited is Oracle's commitment to customer choice through continuous investment and innovation in current applications offerings. Oracle's next-generation Fusion Applications build upon that commitment, and are designed to work with and evolve Oracle's Applications Unlimited offerings. Oracle's lifetime support policy helps ensure customers will continue to have a choice in upgrade paths, based on their enterprise needs. For more information on the latest Oracle Applications releases go towww.oracle.com/applications About Oracle Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NASDAQ:ORCL), visit www.oracle.com. Trademarks Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. ###   Karen [email protected] Simon JonesBlanc & [email protected]

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