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• Defining Your Online Segmentation and Targeting Strategy

  - by Christie Flanagan

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A lot of times, companies will put online segmentation and targeting on the back burner because they don’t know where to start. Often, I’ve heard web managers say that their segments aren’t well understood yet, so they can’t really deliver personalized online experiences that are meaningful. This lack of complete understanding means that they don't really bother to try. But, I don’t think you necessarily need to have an elaborate segmentation and targeting strategy already in place to start delivering a more relevant online customer experience. Sometimes it helps to think of how segmentation and targeting might solve some of the challenges your sites visitors are currently experiencing on your web presence, rather than doing nothing and waiting until a fully baked segmentation strategy lands in your inbox.  For example, perhaps you have a broad and varied service offering that makes it difficult for site visitors to easily find the solutions that are most relevant for them.  How can segmentation and targeting help solve this problem?  Or maybe it’s like the airline I described in Monday’s post where the special deals featured on the home page are only relevant to site visitors from a couple of cities.  Couldn’t segmentation and targeting help them to highlight offers on their home page that are relevant to a larger share of their site visitors? Your early segmentation and targeting efforts do not need to be complicated.  There are simple ways to start delivering a more relevant online customer experience, even if you’re dealing with anonymous site visitors.  These include targeting content to site visitors based on: Referral: Deliver targeted content to your site visitors that is based on where they came from or the search term they used to find your site Behavior:  Deliver content to your site visitors that is related or similar to content they’ve clicked on already Location:  Deliver content your site visitors that is most relevant for their geographic location (this would solve that pesky airline home page problem described above) So as you can see, there really are some very simple ways in which you can start improving your online customer experience using very basic segmentation and targeting methods.  One thing to keep in mind as you start to define you segmentation and targeting strategy is that there are many different types of attributes or combinations of attributes upon which you can base your segmentation and targeting strategy.  In addition to referral, behavior and location, other attributes that you should consider are: Profile Information:  What profile information do you know about this customer already?  Perhaps they provided some information on their interests and preferences when they first registered with your site. Time:  What time is it and how does that impact what my site visitors are looking for or trying to do? Demographics: What are my site visitors’ ages, incomes or ethnicities? Which attributes you select to include in your segmentation strategy will depend on your unique business needs and objectives.  Attributes such as behavior or referral may not be the most important targeting criteria depending on your situation. For example, if you’re a newspaper you might know that certain visitors are sports fans based on their profile information.  You can create a segment for sports fans and target sports related content to that segment of your readership online.  Or perhaps, a reader is browsing stories that are related to politics; you can use that visitor’s behavior to assign him or her to a segment for those interested in politics. From there you can recommend more stories to that visitor based on their interest in politics. For an airline, the visitor’s location may be a more important attribute. By detecting the visitor’s location, you can assign them to an appropriate segment and then target special flights and offers to them based on their likely departure airport. As you can see, there are many practical ways that you can start improving the experience your customers receive on your web presence using fairly basic segmentation and targeting techniques. If you want to learn more about segmentation and targeting using Oracle’s web experience management solution, check out this helpful video that demonstrates these powerful capabilities in Oracle WebCenter Sites. ***** On Demand Webcast Featuring Brian Solis of Altimeter Group Trends such as the mobile web, social media, gamification and real-time are changing customer behavior and expectations. In this new environment, many businesses will struggle. Some will fall by the wayside, while others learn to adapt and thrive. Watch this on demand webcast with Altimeter Group digital analyst and author, Brian Solis, and discover what your organization needs to know about how to compete in the new era of Digital Darwinism. View now.

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• How to Achieve Real-Time Data Protection and Availabilty....For Real

  - by JoeMeeks

  There is a class of business and mission critical applications where downtime or data loss have substantial negative impact on revenue, customer service, reputation, cost, etc. Because the Oracle Database is used extensively to provide reliable performance and availability for this class of application, it also provides an integrated set of capabilities for real-time data protection and availability. Active Data Guard, depicted in the figure below, is the cornerstone for accomplishing these objectives because it provides the absolute best real-time data protection and availability for the Oracle Database. This is a bold statement, but it is supported by the facts. It isn’t so much that alternative solutions are bad, it’s just that their architectures prevent them from achieving the same levels of data protection, availability, simplicity, and asset utilization provided by Active Data Guard. Let’s explore further. Backups are the most popular method used to protect data and are an essential best practice for every database. Not surprisingly, Oracle Recovery Manager (RMAN) is one of the most commonly used features of the Oracle Database. But comparing Active Data Guard to backups is like comparing apples to motorcycles. Active Data Guard uses a hot (open read-only), synchronized copy of the production database to provide real-time data protection and HA. In contrast, a restore from backup takes time and often has many moving parts - people, processes, software and systems – that can create a level of uncertainty during an outage that critical applications can’t afford. This is why backups play a secondary role for your most critical databases by complementing real-time solutions that can provide both data protection and availability. Before Data Guard, enterprises used storage remote-mirroring for real-time data protection and availability. Remote-mirroring is a sophisticated storage technology promoted as a generic infrastructure solution that makes a simple promise – whatever is written to a primary volume will also be written to the mirrored volume at a remote site. Keeping this promise is also what causes data loss and downtime when the data written to primary volumes is corrupt – the same corruption is faithfully mirrored to the remote volume making both copies unusable. This happens because remote-mirroring is a generic process. It has no  intrinsic knowledge of Oracle data structures to enable advanced protection, nor can it perform independent Oracle validation BEFORE changes are applied to the remote copy. There is also nothing to prevent human error (e.g. a storage admin accidentally deleting critical files) from also impacting the remote mirrored copy. Remote-mirroring tricks users by creating a false impression that there are two separate copies of the Oracle Database. In truth; while remote-mirroring maintains two copies of the data on different volumes, both are part of a single closely coupled system. Not only will remote-mirroring propagate corruptions and administrative errors, but the changes applied to the mirrored volume are a result of the same Oracle code path that applied the change to the source volume. There is no isolation, either from a storage mirroring perspective or from an Oracle software perspective.  Bottom line, storage remote-mirroring lacks both the smarts and isolation level necessary to provide true data protection. Active Data Guard offers much more than storage remote-mirroring when your objective is protecting your enterprise from downtime and data loss. Like remote-mirroring, an Active Data Guard replica is an exact block for block copy of the primary. Unlike remote-mirroring, an Active Data Guard replica is NOT a tightly coupled copy of the source volumes - it is a completely independent Oracle Database. Active Data Guard’s inherent knowledge of Oracle data block and redo structures enables a separate Oracle Database using a different Oracle code path than the primary to use the full complement of Oracle data validation methods before changes are applied to the synchronized copy. These include: physical check sum, logical intra-block checking, lost write validation, and automatic block repair. The figure below illustrates the stark difference between the knowledge that remote-mirroring can discern from an Oracle data block and what Active Data Guard can discern. An Active Data Guard standby also provides a range of additional services enabled by the fact that it is a running Oracle Database - not just a mirrored copy of data files. An Active Data Guard standby database can be open read-only while it is synchronizing with the primary. This enables read-only workloads to be offloaded from the primary system and run on the active standby - boosting performance by utilizing all assets. An Active Data Guard standby can also be used to implement many types of system and database maintenance in rolling fashion. Maintenance and upgrades are first implemented on the standby while production runs unaffected at the primary. After the primary and standby are synchronized and all changes have been validated, the production workload is quickly switched to the standby. The only downtime is the time required for user connections to transfer from one system to the next. These capabilities further expand the expectations of availability offered by a data protection solution beyond what is possible to do using storage remote-mirroring. So don’t be fooled by appearances.  Storage remote-mirroring and Active Data Guard replication may look similar on the surface - but the devil is in the details. Only Active Data Guard has the smarts, the isolation, and the simplicity, to provide the best data protection and availability for the Oracle Database. Stay tuned for future blog posts that dive into the many differences between storage remote-mirroring and Active Data Guard along the dimensions of data protection, data availability, cost, asset utilization and return on investment. For additional information on Active Data Guard, see: Active Data Guard Technical White Paper Active Data Guard vs Storage Remote-Mirroring Active Data Guard Home Page on the Oracle Technology Network

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• Mocking property sets

  - by mehfuzh

  In this post, i will be showing how you can mock property sets with your expected values or even action using JustMock. To begin, we have a sample interface: public interface IFoo {     int Value { get; set; } } Now,  we can create a mock that will throw on any call other than the one expected, generally its a strict mock and we can do it like: bool expected = false;  var foo = Mock.Create<IFoo>(BehaviorMode.Strict);  Mock.ArrangeSet(() => { foo.Value = 1; }).DoInstead(() => expected  = true);    foo.Value = 1;    Assert.True(expected); Here , the method for running though our expectation for set is Mock.ArrangeSet , where we can directly set our expectations or can even set matchers into it like: var foo = Mock.Create<IFoo>(BehaviorMode.Strict);   Mock.ArrangeSet(() => foo.Value = Arg.Matches<int>(x => x > 3));   foo.Value = 4; foo.Value = 5;   Assert.Throws<MockException>(() => foo.Value = 3);   In the example, any set for value not satisfying matcher expression will throw an MockException as this is a strict mock but what will be the case for loose mocks, where we also have to assert it. Here, let’s take an interface with an indexed property. Indexers are treated in the same way as properties, as with basic indexers let you access your class if it were an array. public interface IFooIndexed {     string this[int key] { get; set; } } We want to  setup a value for a particular index,  we then will pass that mock to some implementer where it will be actually called. Once done, we want to assert that if it has been invoked properly. var foo = Mock.Create<IFooIndexed>();   Mock.ArrangeSet(() => foo[0] = "ping");   foo[0] = "ping";   Mock.AssertSet(() => foo[0] = "ping"); In the above example, both the values are user defined, it might happen that we want to make it more dynamic, In this example, i set it up for set with any value and finally checked if it is set with the one i am looking for. var foo = Mock.Create<IFooIndexed>();   Mock.ArrangeSet(() => foo[0] = Arg.Any<string>());   foo[0] = "ping";   Mock.AssertSet(() => foo[0] = Arg.Matches<string>(x => string.Compare("ping", x) == 0)); This is more or less of mocking user sets , but we can further have it to throw exception or even do our own task for a particular set , like : Mock.ArrangeSet(() => foo.MyProperty = 10).Throws(new ArgumentException()); Or  bool expected = false;  var foo = Mock.Create<IFoo>(BehaviorMode.Strict);  Mock.ArrangeSet(() => { foo.Value = 1; }).DoInstead(() => expected  = true);    foo.Value = 1;    Assert.True(expected); Or call the original setter , in this example it will throw an NotImplementedExpectation var foo = Mock.Create<FooAbstract>(BehaviorMode.Strict); Mock.ArrangeSet(() => { foo.Value = 1; }).CallOriginal(); Assert.Throws<NotImplementedException>(() => { foo.Value = 1; });   Finally, try all these, find issues, post them to forum and make it work for you :-). Hope that helps,

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• Process Centric Banking: Loan Origination Solution

  - by Manish Palaparthy

  There is an old proverb that goes, "The difference between theory and practice is greater in practice than in theory". So, we keep doing numerous "Proof of Concepts" with our own products on various business cases to analyze them deeply, understand and explain to our customers. We then present our learnings as they happened. The awareness of each PoC should help readers increase the trustworthiness of the results coming out of these PoCs. I present one such PoC where we invested a lot of time&effort.  Process Centric Banking : Loan Origination Solution Loan Origination is a process by which a borrower applies for a new loan and the lender processes that application. Loan origination includes the series of steps taken by the bank from the point the customer shows interest in a loan product all the way to disbursal of funds. The Loan Origination process is relevant for many kind of lenders in Financial services: Banks, Credit Unions, NBFCs(Non Banking Financial Companies) and so on. For simplicity sake, I will use "Bank" as the lending institution in the rest of my article.  Loan Origination is one of the core processes for Banks as it is the process by which the it creates assets against which the Institution earns most of its profits from. A well tuned loan origination process can affect the Bank in many positive ways. Banks have always shown great interest in automating the loan origination process for the above reason. However, due the constant changes in customer environment, market dynamics, prevailing economic conditions, cost pressures & regulatory environment they run into lot of challenges. Let me categorize some of these challenges for you Customer Environment Multiple Channels: Customer can use any of the available channels (Internet Banking, Email, Fax, Branch, Phone Banking, ATM, Broker, Mobile, Snail Mail) to perform all or some of the activities related to her Visibility into the origination process: Expect immediate update on the status of loan processing & alert messages Reduced Turn Around Time: Expect loans to be processed with least turn around time Reduced loan processing fees: Partly due to market dynamics the customer expects the loan processing fee to be negligible Market Dynamics Competitive environment:  The competition keeps creating many variants of loan products to attract customers, the bank needs to create similar product variants with better offers to attract customers or keep existing ones Ability to migrate loans from one vendor to another: It has become really easy for retail customers to move from one bank to the other given the low fee of loan processing and highly attractive offers. How does the bank protect it's customer base while actively engaging with potential customers banking with competitor banks Flexibility to react to market developments: Market development greatly influence loan processing, underwriting, asset valuation, risk mitigation rules. Can the bank modify rules and policies, the idea is not just to react to market developments but to pro-actively manage new developments Economic conditions Constant change in various rates and their implications on the rates and rules applied when on-boarding a loan: How quickly can the bank apply changes to rates offered to customers when the central bank changes various rates Requirements of Audit by the central banker: Tough economic conditions have demanded much more stringent audit rules and tests. The banks needs to produce ready reports(historic & operational) for audit compliance Risk Mitigation: While risk mitigation has always been a key concern for the bank, this is the area where the bank's underwriters & risk analysts spend the maximum time when processing a loan application. In order to reduce TAT the bank cannot compromise on its risk mitigation strategies Cost pressures Reduce Cost of processing per application: To deliver a reduced loan processing fee to the customer, the bank needs to keep its cost per processing loan application low. Meet customer TAT expectations while reducing the queues and the systems being used to process the loan application: The loan application could potentially be spending a lot of time waiting in the queue for further processing. Different volumes & patterns of applications demand different queuing algorithms. The bank needs to have real-time visibility into these queues and have the flexibility to change queuing algorithms at runtime  Increase the use of electronic communication and reduce the branch channel usage: Lesser automation leads not only leads to Increased turn around time, it also impacts more costs to reach out to customers The objective of our PoC was to implement a Loan Origination Solution whose ownership lies with the bank and effectively meet the challenges listed above. We built a simple story board for the solution We then went about implementing our storyboard using Oracle BPM Suite, Webcenter Content : Imaging. The web UI has been built on ADF technolgies, while the integration with core-services has been implemented using the underlying SOA infrastructure. The BPM process model is quite exhaustive can meet all the challenges listed above to reasonable degree. A bank intending to implement an end-to-end Loan Origination Solution has multiple options at it's disposal. It can Develop a customer Loan Origination Application from scratch: Gives maximum opportunity to build what you want but inflexible to upgrade and maintain. Higher TCO in long term Buy a Packaged application & customize it: Customizing a generic loan application can be tedious and prove as difficult as above. Build it using many disparate & un-integrated tools: Initially seems easier than developing from scratch. But, without integrated tool sets this is not a viable approach either or A solution based on a Framework: Independent Services and Business Process Modeling provide decoupled architecture that is flexible. We built this framework end-to-end with processes the core process of loan origination & several sub-processes such as Analyse and define customer needs, customer credit verification, identity check processes, legal review process, New customer registration & risk assessment.

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• Summit reflections

  - by Rob Farley

  So far, my three PASS Summit experiences have been notably different to each other. My first, I wasn’t on the board and I gave two regular sessions and a Lightning Talk in which I told jokes. My second, I was a board advisor, and I delivered a precon, a spotlight and a Lightning Talk in which I sang. My third (last week), I was a full board director, and I didn’t present at all. Let’s not talk about next year. I’m not sure there are many options left. This year, I noticed that a lot more people recognised me and said hello. I guess that’s potentially because of the singing last year, but could also be because board elections can bring a fair bit of attention, and because of the effort I’ve put in through things like 24HOP... Yeah, ok. It’d be the singing. My approach was very different though. I was watching things through different eyes. I looked for the things that seemed to be working and the things that didn’t. I had staff there again, and was curious to know how their things were working out. I knew a lot more about what was going on behind the scenes to make various things happen, and although very little about the Summit was actually my responsibility (based on not having that portfolio), my perspective had moved considerably. Before the Summit started, Board Members had been given notebooks – an idea Tom (who heads up PASS’ marketing) had come up with after being inspired by seeing Bill walk around with a notebook. The plan was to take notes about feedback we got from people. It was a good thing, and the notebook forms a nice pair with the SQLBits one I got a couple of years ago when I last spoke there. I think one of the biggest impacts of this was that during the first keynote, Bill told everyone present about the notebooks. This set a tone of “we’re listening”, and a number of people were definitely keen to tell us things that would cause us to pull out our notebooks. PASSTV was a new thing this year. Justin, the host, featured on the couch and talked a lot of people about a lot of things, including me (he talked to me about a lot of things, I don’t think he talked to a lot people about me). Reaching people through online methods is something which interests me a lot – it has huge potential, and I love the idea of being able to broadcast to people who are unable to attend in person. I’m keen to see how this medium can be developed over time. People who know me will know that I’m a keen advocate of certification – I've been SQL certified since version 6.5, and have even been involved in creating exams. However, I don’t believe in studying for exams. I think training is worthwhile for learning new skills, but the goal should be on learning those skills, not on passing an exam. Exams should be for proving that the skills are there, not a goal in themselves. The PASS Summit is an excellent place to take exams though, and with an attitude of professional development throughout the event, why not? So I did. I wasn’t expecting to take one, but I was persuaded and took the MCM Knowledge Exam. I hadn’t even looked at the syllabus, but tried it anyway. I was very tired, and even fell asleep at one point during it. I’ll find out my result at some point in the future – the Prometric site just says “Tested” at the moment. As I said, it wasn’t something I was expecting to do, but it was good to have something unexpected during the week. Of course it was good to catch up with old friends and make new ones. I feel like every time I’m in the US I see things develop a bit more, with more and more people knowing who I am, who my staff are, and recognising the LobsterPot brand. I missed being a presenter, but I definitely enjoyed seeing many friends on the list of presenters. I won’t try to list them, because there are so many these days that people might feel sad if I don’t mention them. For those that I managed to see, I was pleased to see that the majority of them have lifted their presentation skills since I last saw them, and I happily told them as much. One person who I will mention was Paul White, who travelled from New Zealand to his first PASS Summit. He gave two sessions (a regular session and a half-day), packed large rooms of people, and had everyone buzzing with enthusiasm. I spoke to him after the event, and he told me that his expectations were blown away. Paul isn’t normally a fan of crowds, and the thought of 4000 people would have been scary. But he told me he had no idea that people would welcome him so well, be so friendly and so down to earth. He’s seen the significance of the SQL Server community, and says he’ll be back. It’ll be good to see him there. Will you be there too?

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• Siemens AG, Sector Healthcare, Increases Transparency and Improves Customer Loyalty with Web Portal Solution

  - by Kellsey Ruppel

  Siemens AG, Sector Healthcare, Increases Transparency and Improves Customer Loyalty with Web Portal Solution CUSTOMER AND PARTNER INFORMATION Customer Name – Siemens AG, Sector Healthcare Customer Revenue – 73,515 Billion Euro (2011, Siemens AG total) Customer Quote – “The realization of our complex requirements within a very short amount of time was enabled through the competent implementation partner Sapient, who fully used the  very broad scope of standard functionality provided in the Oracle WebCenter Portal, and the management of customer services, who continuously supported the project setup. ” – Joerg Modlmayr, Project Manager, Healthcare Customer Service Portal, Siemens AG The Siemens Healthcare Sector is one of the world's largest suppliers to the healthcare industry and a trendsetter in medical imaging, laboratory diagnostics, medical information technology and hearing aids. Siemens offers its customers products and solutions for the entire range of patient care from a single source – from prevention and early detection to diagnosis, and on to treatment and aftercare. By optimizing clinical workflows for the most common diseases, Siemens also makes healthcare faster, better and more cost-effective. To ensure greater transparency, increased efficiency, higher user acceptance, and additional services, Siemens AG, Sector Healthcare, replaced several existing legacy portal solutions that could not meet the company’s future needs with Oracle WebCenter Portal. Various existing portal solutions that cannot meet future demands will be successively replaced by the new central service portal, which will also allow for the efficient and intuitive implementation of new service concepts.  With Oracle, doctors and hospitals using Siemens medical solutions now have access to a central information portal that provides important information and services at just the push of a button.  Customer Name – Siemens AG, Sector Healthcare Customer URL – www.siemens.com Customer Headquarters – Erlangen, Germany Industry – Industrial Manufacturing Employees – 360,000  Challenges – Replace disparate medical service portals to meet future demands and eliminate an  unnecessarily high level of administrative work caused by heterogeneous installations Ensure portals meet current user demands to improve user-acceptance rates and increase number of total users Enable changes and expansion through standard functionality to eliminate the need for reliance on IT and reduce administrative efforts and associated high costs Ensure efficient and intuitive implementation of new service concepts for all devices and systems Ensure hospitals and clinics to transparently monitor and measure services rendered for the various medical devices and systems  Increase electronic interaction and expand services to achieve a higher level of customer loyalty Solution –  Deployed Oracle WebCenter Portal to ensure greater transparency, and as a result, a higher level of customer loyalty  Provided a centralized platform for doctors and hospitals using Siemens’ medical technology solutions that provides important information and services at the push of a button Reduced significantly the administrative workload by centralizing the solution in the new customer service portal Secured positive feedback from customers involved in the pilot program developed by design experts from Oracle partner Sapient. The interfaces were created with customer needs in mind. The first survey taken shortly after implementation came back with 2.4 points on a scale of 0-3 in the category “customer service portal intuitiveness level” Met all requirements including alignment with the Siemens Style Guide without extensive programming Implemented additional services via the portal such as benchmarking options to ensure the optimal use of the Customer Device Park Provided option for documentation of all services rendered in conjunction with the medical technology systems to ensure that the value of the services are transparent for the decision makers in the hospitals  Saved and stored all machine data from approximately 100,000 remote systems in the central service and information platform Provided the option to register errors online and follow the call status in real-time on the portal Made  available at the push of a button all information on the medical technology devices used in hospitals or clinics—from security checks and maintenance activities to current device statuses Provided PDF format Service Performance Reports that summarize information from periods of time ranging from previous weeks up to one year, meeting medical product law requirements  Why Oracle – Siemens AG favored Oracle for many reasons, however, the company ultimately decided to go with Oracle due to the enormous range of functionality the solutions offered for the healthcare sector.“We are not programmers; we are service providers in the medical technology segment and focus on the contents of the portal. All the functionality necessary for internet-based customer interaction is already standard in Oracle WebCenter Portal, which is a huge plus for us. Having Oracle as our technology partner ensures that the product will continually evolve, providing a strong technology platform for our customer service portal well into the future,” said Joerg Modlmayr project manager, Healthcare Customer Service Portal, Siemens AG. Partner Involvement – Siemens AG selected Oracle Partner Sapient because the company offered a service portfolio that perfectly met Siemens’ requirements and had a wealth of experience implementing Oracle WebCenter Portal. Additionally, Sapient had designers with a very high level of expertise in usability—an aspect that Siemens considered to be of vast importance for the project.  “The Sapient team completely met all our expectations. Our tightly timed project was completed on schedule, and the positive feedback from our users proves that we set the right measures in terms of usability—all thanks to the folks at Sapient,” Modlmayr said.  Partner Name – Sapient GmbH Deutschland Partner URL – www.sapient.com

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• .NET development on a Retina MacBook Pro with Windows 8

  - by Jeff

  I remember sitting in Building 5 at Microsoft with some of my coworkers, when one of them came in with a shiny new 11” MacBook Air. It was nearly two years ago, and we found it pretty odd that the OEM’s building Windows machines sucked at industrial design in a way that defied logic. While Dell and HP were in a race to the bottom building commodity crap, Apple was staying out of the low-end market completely, and focusing on better design. In the process, they managed to build machines people actually wanted, and maintain an insanely high margin in the process. I stopped buying the commodity crap and custom builds in 2006, when Apple went Intel. As a .NET guy, I was still in it for Microsoft’s stack of development tools, which I found awesome, but had back to back crappy laptops from HP and Dell. After that original 15” MacBook Pro, I also had a Mac Pro tower (that I sold after three years for $1,500!), a 27” iMac, and my favorite, a 17” MacBook Pro (the unibody style) with an SSD added from OWC. The 17” was a little much to carry around because it was heavy, but it sure was nice getting as much as eight hours of battery life, and the screen was amazing. When the rumors started about a 15” model with a “retina” screen inspired by the Air, I made up my mind I wanted one, and ordered it the day it came out. I sold my 17”, after three years, for $750 to a friend who is really enjoying it. I got the base model with the upgrade to 16 gigs of RAM. It feels solid for being so thin, and if you’ve used the third generation iPad or the newer iPhone, you’ll be just as thrilled with the screen resolution. I’m typically getting just over six hours of battery life while running a VM, but Parallels 8 allegedly makes some power improvements, so we’ll see what happens. (It was just released today.) The nice thing about VM’s are that you can run more than one at a time. Primarily I run the Windows 8 VM with four cores (the laptop is quad-core, but has 8 logical cores due to hyperthreading or whatever Intel calls it) and 8 gigs of RAM. I also have a Windows Server 2008 R2 VM I spin up when I need to test stuff in a “real” server environment, and I give it two cores and 4 gigs of RAM. The Windows 8 VM spins up in about 8 seconds. Visual Studio 2012 takes a few more seconds, but count part of that as the “ReSharper tax” as it does its startup magic. The real beauty, the thing I looked most forward to, is that beautifully crisp C# text. Consolas has never looked as good as it does at 10pt. as it does on this display. You know how it looks great at 80pt. when conference speakers demo stuff on a projector? Think that sharpness, only tiny. It’s just gorgeous. Beyond that, everything is just so responsive and fast. Builds of large projects happen in seconds, hundreds of unit tests run in seconds… you just don’t spend a lot of time waiting for stuff. It’s kind of painful to go back to my 27” iMac (which would be better if I put an SSD in it before its third birthday). Are there negatives? A few minor issues, yes. As is the case with OS X, not everything scales right. You’ll see some weirdness at times with splash screens and icons and such. Chrome’s text rendering (in Windows) is apparently not aware of how to deal with higher DPI’s, so text is fuzzy (the OS X version is super sharp, however). You’ll also have to do some fiddling with keyboard settings to use the Windows 8 keyboard shortcuts. Overall, it’s as close to a no-compromise development experience as I’ve ever had. I’m not even going to bother with Boot Camp because the VM route already exceeds my expectations. You definitely get what you pay for. If this one also lasts three years and I can turn around and sell it, it’s worth it for something I use every day.

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• Oracle Romania Summer School

  - by Maria Sandu

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 What would you say about a Summer School within a corporation where you can learn, play and practice? You might think that this is something usually uncommon for a company and you would be right. However, Oracle’s main value being innovation, we came up with a new project for Romanian students and graduates. We organised Oracle Summer School , offering them the opportunity to develop their soft skills and gain valuable business knowledge and exposure. How was Oracle Summer School programme organised? We focused on students and graduates’ needs and combined business experience with training and practice. The twenty four participants had different backgrounds, being interested in Software, Hardware, Finance, Marketing or other areas. The programme fulfilled each of these needs, bringing them in contact with Specialists and Managers. The first two weeks were dedicated to the company visits, business presentations and networking. The participants got an insight about employees’ activities and projects. Storytelling was also part of the program and people from different departments spent a couple of hours with the participants, sharing their experiences, knowledge and interesting stories. The Recruitment team delivered a training about the job interview skills in order to make the participants feel better prepared for a Recruitment process. The second module consisted of two weeks of Soft Skills trainings delivered by professional trainers from different departments. The participants gained useful insight on the competencies required within a business environment. The evenings were dedicated to social activities and it not very long until they started feel part of a team. The third module will take place at the end of September and will put the participants in contact with senior people from the business who will become their Mentors. What do the participants say about Oracle Summer School? “ As a fresh computer science graduate, Oracle Summer School gave me the opportunity of finding what are the technical and nontechnical skills required in a large multinational company. It was a great way of seeing how the theoretical knowledge I received during college is applied in real-life scenarios and what skills I still need to develop. “  (Cosmin Radu) “ When arriving at Oracle I had high expectations, but did not know exactly what was going to unfold because of the program's lack of precedence. Right after the first day, my feedback outgrew the initial forecast and the following weeks continued to build upon it. I had the pleasure to acquaint with brilliant people. The program was outlined on various profiles, delivering a comprehensive experience. It was very engaging, informative and nevertheless fun. “ (Vlad Manciu) „ Oracle Summer School is by far the best summer school that I have ever attended. For me it has been a great experience so far, because I’ve learned not only how to use soft skills in a corporate environment, but I’ve learned a great deal about myself as well. However, the most valuable asset of this 3-week period were the people that I’ve met: great individuals and great professionals, whom I really grew fond of.” (Alexandru Purcarea) “Applying to Oracle Summer School has been the best decision I took in regard to how to spend my summer holiday. I had the chance to do job shadowing at some of the departments I was interested in and I attended great trainings on various subjects such as time management and emotional intelligence. Moreover, I made friends with the other participants and we enjoyed going out together after “classes”.(Andreea Tudor) If you are interested in joining our team and attending our events please follow us on https://campus.oracle.com/campus/HR/emea_main.html /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• To My 24 Year Old Self, Wherever You Are&hellip;

  - by D'Arcy Lussier

  A decade is a milestone in one’s life, regardless of when it occurs. 2011 might seem like a weird year to mark a decade, but 2001 was a defining year for me. It marked my emergence into the technology industry, an unexpected loss of innocence, and triggered an ongoing struggle with faith and belief. Once you go through a valley, climbing the mountain and looking back over where you travelled, you can take in the entirety of the journey. Over the last 10 years I kept journals, and in this new year I took some time to review them. For those today that are me a decade ago, I share with you what I’ve gleamed from my experiences. Take it for what it’s worth, and safe travels on your own journeys through life. Life is a Performance-Based Sport Have confidence, believe you’re capable, but realize that life is a performance-based sport. Everything you get in life is based on whether you can show that you deserve it. Performance is also your best defense against personal attacks. Just make sure you know what standards you’re expected to hit and if people want to poke holes at you let them do the work of trying to find them. Sometimes performance won’t matter though. Good things will happen to bad people, and bad things to good people. What’s important is that you do the right things and ensure the good and bad even out in your own life. How you finish is just as important as how you start. Start strong, end strong. Respect is Your Most Prized Reward Respect is more important than status or ego. The formula is simple: Performing Well + Building Trust + Showing Dedication = Respect Focus on perfecting your craft and helping your team and respect will come. Life is a Team Sport Whatever aspect of your life, you can’t do it alone. You need to rely on the people around you and ensure you’re a positive aspect of their lives; even those that may be difficult or unpleasant. Avoid criticism and instead find ways to help colleagues and superiors better whatever environment you’re in (work, home, etc.). Don’t just highlight gaps and issues, but also come to the table with solutions. At the same time though, stand up for yourself and hold others accountable for the commitments they make to the team. A healthy team needs accountability. Give feedback early and often, and make it verbal. Issues should be dealt with immediately, and positives should be celebrated as they happen. Life is a Contact Sport Difficult moments will happen. Don’t run from them or shield yourself from experiencing them. Embrace them. They will further mold you and reveal who you will become. Find Your Tribe and Embrace Your Community We all need a tribe: a group of people that we gravitate to for support, guidance, wisdom, and friendship. Discover your tribe and immerse yourself in them. Don’t look for a non-existent tribe just to fill the need of belonging though that will leave you empty and bitter when they don’t meet your unrealistic expectations. Try to associate with people more experienced and more knowledgeable than you. You’ll always learn, and you’ll always remember you have much to learn. Put yourself out there, get involved with the community. Opportunities will present themselves. When we open ourselves up to be vulnerable, we also give others the chance to do the same. This helps us all to grow and help each other, it’s very important. And listen to your wife. (Easter *is* a romantic holiday btw, regardless of what you may think.) Don’t Believe Your Own Press Clippings (and by that I mean the ones you write) Until you have a track record of performance to refer to, any notions of grandeur are just that: notions. You lose your rookie status through trials and tribulations, not by the number of stamps in your passport. Be realistic about your own “experience and leadership” and be honest when you aren’t ready for something. And always remember: nobody really cares about you as much as you think they do. Don’t Let Assholes Get You Down The world isn’t evil, but there is evil in the world. Know the difference and don’t paint all people with the same brush. Do be wary of those that use personal beliefs to describe their business (i.e. “We’re a [religion] company”). What matters is the culture of the organization, and that will tell you the moral compass and what is truly valued. Don’t make someone or something a priority that only makes you an option. Life is unfair and enemies/opponents will succeed when you fail. Don’t waste your energy getting upset at this; the only one that will lose out is you. As mentioned earlier, nobody really cares about you as much as you think they do. Misc Ecclesiastes is bullshit. Everything is certainly *not* meaningless. Software development is about delivery, not the process. Having a great process means nothing if you don’t produce anything. Watch “The Weatherman” (“It’s not easy, but easy doesn’t enter into grownup life.”). Read Tony Dungee’s autobiography, even if you don’t like football, and even if you aren’t a Christian. Say no, don’t feel like you have to commit right away when someone asks you to.

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• Mark Hurd on the Customer Revolution: Oracle's Top 10 Insights

  - by Richard Lefebvre

  Reprint of an article from Forbes Businesses that fail to focus on customer experience will hear a giant sucking sound from their vanishing profitability. Because in today’s dynamic global marketplace, consumers now hold the power in the buyer-seller equation, and sellers need to revamp their strategy for this new world order. The ability to relentlessly deliver connected, personalized and rewarding customer experiences is rapidly becoming one of the primary sources of competitive advantage in today’s dynamic global marketplace. And the inability or unwillingness to realize that the customer is a company’s most important asset will lead, inevitably, to decline and failure. Welcome to the lifecycle of customer experience, in which consumers explore, engage, shop, buy, ask, compare, complain, socialize, exchange, and more across multiple channels with the unconditional expectation that each of those interactions will be completed in an efficient and personalized manner however, wherever, and whenever the customer wants. While many niche companies are offering point solutions within that sprawling and complex spectrum of needs and requirements, businesses looking to deliver superb customer experiences are still left having to do multiple product evaluations, multiple contract negotiations, multiple test projects, multiple deployments, and–perhaps most annoying of all–multiple and never-ending integration projects to string together all those niche products from all those niche vendors. With its new suite of customer-experience solutions, Oracle believes it can help companies unravel these challenges and move at the speed of their customers, anticipating their needs and desires and creating enduring and profitable relationships. Those solutions span the full range of marketing, selling, commerce, service, listening/insights, and social and collaboration tools for employees. When Oracle launched its suite of Customer Experience solutions at a recent event in New York City, president Mark Hurd analyzed the customer experience revolution taking place and presented Oracle’s strategy for empowering companies to capitalize on this important market shift. From Hurd’s presentation and related materials, I’ve extracted a list of Hurd’s Top 10 Insights into the Customer Revolution. 1. Please Don’t Feed the Competitor’s Pipeline!After enduring a poor experience, 89% of consumers say they would immediately take their business to your competitor. (Except where noted, the source for these findings is the 2011 Customer Experience Impact (CEI) Report including a survey commissioned by RightNow (acquired by Oracle in March 2012) and conducted by Harris Interactive.) 2. The Addressable Market Is Massive. Only 1% of consumers say their expectations were always met by their actual experiences. 3. They’re Willing to Pay More! In return for a great experience, 86% of consumers say they’ll pay up to 25% more. 4. The Social Media Microphone Is Always Live. After suffering through a poor experience, more than 25% of consumers said they posted a negative comment on Twitter or Facebook or other social media sites. Conversely, of those consumers who got a response after complaining, 22% posted positive comments about the company. 5.  The New Deal Is Never Done: Embrace the Entire Customer Lifecycle. An appropriately active and engaged relationship, says Hurd, extends across every step of the entire processs: need, research, select, purchase, receive, use, maintain, and recommend. 6. The 360-Degree Commitment. Customers want to do business with companies that actively and openly demonstrate the desire to establish strong and seamless connections across employees, the company, and the customer, says research firm Temkin Group in its report called “The CX Competencies.” 7. Understand the Emotional Drivers Behind Brand Love. What makes consumers fall in love with a brand? Among the top factors are friendly employees and customer reps (73%), easy access to information and support (55%), and personalized experiences, such as when companies know precisely what products or services customers have purchased in the past and what issues those customers have raised (36%). 8.  The Importance of Immediate Action. You’ve got one week to respond–and then the opportunity’s lost. If your company needs more than a week to answer a prospect’s question or request, most of those prospects will terminate the relationship. 9.  Want More Revenue, Less Churn, and More Referrals? Then improve the overall customer experience: Forrester’s research says that approach put an extra $900 million in the pockets of wireless service providers, $800 million for hotels, and $400 million for airlines. 10. The Formula for CX Success.  Hurd says it includes three elegantly interlaced factors: Connected Engagement, to personalize the experience; Actionable Insight, to maximize the engagement; and Optimized Execution, to deliver on the promise of value. RECOMMENDED READING: The Top 10 Strategic CIO Issues For 2013 Wal-Mart, Amazon, eBay: Who’s the Speed King of Retail? Career Suicide and the CIO: 4 Deadly New Threats Memo to Marc Benioff: Social Is a Tool, Not an App

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• On Reflector Pricing

  - by Nick Harrison

  I have heard a lot of outrage over Red Gate's decision to charge for Reflector. In the interest of full disclosure, I am a fan of Red Gate. I have worked with them on several usability tests. They also sponsor Simple Talk where I publish articles. They are a good company. I am also a BIG fan of Reflector. I have used it since Lutz originally released it. I have written my own add-ins. I have written code to host reflector and use its object model in my own code. Reflector is a beautiful tool. The care that Lutz took to incorporate extensibility is amazing. I have never had difficulty convincing my fellow developers that it is a wonderful tool. Almost always, once anyone sees it in action, it becomes their favorite tool. This wide spread adoption and usability has made it an icon and pivotal pillar in the DotNet community. Even folks with the attitude that if it did not come out of Redmond then it must not be any good, still love it. It is ironic to hear everyone clamoring for it to be released as open source. Reflector was never open source, it was free, but you never were able to peruse the source code and contribute your own changes. You could not even use Reflector to view the source code. From the very beginning, it was never anyone's intention for just anyone to examine the source code and make their own contributions aside from the add-in model. Lutz chose to hand over the reins to Red Gate because he believed that they would be able to build on his original vision and keep the product viable and effective. He did not choose to make it open source, hoping that the community would be up to the challenge. The simplicity and elegance may well have been lost with the "design by committee" nature of open source. Despite being a wonderful and beloved tool, Reflector cannot be an easy tool to maintain. Maybe because it is so wonderful and beloved, it is even more difficult to maintain. At any rate, we have high expectations. Reflector must continue to be able to reasonably disassemble every language construct that the framework and core languages dream up. We want it to be fast, and we also want it to continue to be simple to use. No small order. Red Gate tried to keep the core product free. Sadly there was not enough interest in the Pro version to subsidize the rest of the expenses. $35 is a reasonable cost, more than reasonable. I have read the blog posts and forum posts complaining about the time associated with getting the expense approved. I have heard people complain about the cost being unreasonable if you are a developer from certain countries. Let's do the math. How much of a productivity boost is Reflector? How many hours do you think it saves you in a typical project? The next question is a little easier if you are a contractor or a consultant, but what is your hourly rate? If you are not a contractor, you can probably figure out an hourly rate. How long does it take to get a return on your investment? The value added proposition is not a difficult one to make. I have read people clamoring that Red Gate sucks and is evil. They complain about broken promises and conflicts of interest. Relax! Red Gate is not evil. The world is not coming to an end. The sun will come up tomorrow. I am sure that Red Gate will come up with options for volume licensing or site licensing for companies that want to get a licensed copy for their entire team. Don't panic, and I am sure that many great improvements are on the horizon. Switching the UI to WPF and including a tabbed interface opens up lots of possibilities.

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• Cloud to On-Premise Connectivity Patterns

  - by Rajesh Raheja

  Do you have a requirement to convert an Opportunity in Salesforce.com to an Order/Quote in Oracle E-Business Suite? Or maybe you want the creation of an Oracle RightNow Incident to trigger an on-premise Oracle E-Business Suite Service Request creation for RMA and Field Scheduling? If so, read on. In a previous blog post, I discussed integrating TO cloud applications, however the use cases above are the reverse i.e. receiving data FROM cloud applications (SaaS) TO on-premise applications/databases that sit behind a firewall. Oracle SOA Suite is assumed to be on-premise with with Oracle Service Bus as the mediation and virtualization layer. The main considerations for the patterns are are security i.e. shielding enterprise resources; and scalability i.e. minimizing firewall latency. Let me use an analogy to help visualize the patterns: the on-premise system is your home - with your most valuable possessions - and the SaaS app is your favorite on-line store which regularly ships (inbound calls) various types of parcels/items (message types/service operations). You need the items at home (on-premise) but want to safe guard against misguided elements of society (internet threats) who may masquerade as postal workers and vandalize property (denial of service?). Let's look at the patterns. Pattern: Pull from Cloud The on-premise system polls from the SaaS apps and picks up the message instead of having it delivered. This may be done using Oracle RightNow Object Query Language or SOAP APIs. This is particularly suited for certain integration approaches wherein messages are trickling in, can be centralized and batched e.g. retrieving event notifications on an hourly schedule from the Oracle Messaging Service. To compare this pattern with the home analogy, you are avoiding any deliveries to your home and instead go to the post office/UPS/Fedex store to pick up your parcel. Every time. Pros: On-premise assets not exposed to the Internet, firewall issues avoided by only initiating outbound connections Cons: Polling mechanisms may affect performance, may not satisfy near real-time requirements Pattern: Open Firewall Ports The on-premise system exposes the web services that needs to be invoked by the cloud application. This requires opening up firewall ports, routing calls to the appropriate internal services behind the firewall. Fusion Applications uses this pattern, and auto-provisions the services on the various virtual hosts to secure the topology. This works well for service integration, but may not suffice for large volume data integration. Using the home analogy, you have now decided to receive parcels instead of going to the post office every time. A door mail slot cut out allows the postman can drop small parcels, but there is still concern about cutting new holes for larger packages. Pros: optimal pattern for near real-time needs, simpler administration once the service is provisioned Cons: Needs firewall ports to be opened up for new services, may not suffice for batch integration requiring direct database access Pattern: Virtual Private Networking The on-premise network is "extended" to the cloud (or an intermediary on-demand / managed service offering) using Virtual Private Networking (VPN) so that messages are delivered to the on-premise system in a trusted channel. Using the home analogy, you entrust a set of keys with a neighbor or property manager who receives the packages, and then drops it inside your home. Pros: Individual firewall ports don't need to be opened, more suited for high scalability needs, can support large volume data integration, easier management of one connection vs a multitude of open ports Cons: VPN setup, specific hardware support, requires cloud provider to support virtual private computing Pattern: Reverse Proxy / API Gateway The on-premise system uses a reverse proxy "API gateway" software on the DMZ to receive messages. The reverse proxy can be implemented using various mechanisms e.g. Oracle API Gateway provides firewall and proxy services along with comprehensive security, auditing, throttling benefits. If a firewall already exists, then Oracle Service Bus or Oracle HTTP Server virtual hosts can provide reverse proxy implementations on the DMZ. Custom built implementations are also possible if specific functionality (such as message store-n-forward) is needed. In the home analogy, this pattern sits in between cutting mail slots and handing over keys. Instead, you install (and maintain) a mailbox in your home premises outside your door. The post office delivers the parcels in your mailbox, from where you can securely retrieve it. Pros: Very secure, very flexible Cons: Introduces a new software component, needs DMZ deployment and management Pattern: On-Premise Agent (Tunneling) A light weight "agent" software sits behind the firewall and initiates the communication with the cloud, thereby avoiding firewall issues. It then maintains a bi-directional connection either with pull or push based approaches using (or abusing, depending on your viewpoint) the HTTP protocol. Programming protocols such as Comet, WebSockets, HTTP CONNECT, HTTP SSH Tunneling etc. are possible implementation options. In the home analogy, a resident receives the parcel from the postal worker by opening the door, however you still take precautions with chain locks and package inspections. Pros: Light weight software, IT doesn't need to setup anything Cons: May bypass critical firewall checks e.g. virus scans, separate software download, proliferation of non-IT managed software Conclusion The patterns above are some of the most commonly encountered ones for cloud to on-premise integration. Selecting the right pattern for your project involves looking at your scalability needs, security restrictions, sync vs asynchronous implementation, near real-time vs batch expectations, cloud provider capabilities, budget, and more. In some cases, the basic "Pull from Cloud" may be acceptable, whereas in others, an extensive VPN topology may be well justified. For more details on the Oracle cloud integration strategy, download this white paper.

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• Cloud to On-Premise Connectivity Patterns

  - by Rajesh Raheja

  Do you have a requirement to convert an Opportunity in Salesforce.com to an Order/Quote in Oracle E-Business Suite? Or maybe you want the creation of an Oracle RightNow Incident to trigger an on-premise Oracle E-Business Suite Service Request creation for RMA and Field Scheduling? If so, read on. In a previous blog post, I discussed integrating TO cloud applications, however the use cases above are the reverse i.e. receiving data FROM cloud applications (SaaS) TO on-premise applications/databases that sit behind a firewall. Oracle SOA Suite is assumed to be on-premise with with Oracle Service Bus as the mediation and virtualization layer. The main considerations for the patterns are are security i.e. shielding enterprise resources; and scalability i.e. minimizing firewall latency. Let me use an analogy to help visualize the patterns: the on-premise system is your home - with your most valuable possessions - and the SaaS app is your favorite on-line store which regularly ships (inbound calls) various types of parcels/items (message types/service operations). You need the items at home (on-premise) but want to safe guard against misguided elements of society (internet threats) who may masquerade as postal workers and vandalize property (denial of service?). Let's look at the patterns. Pattern: Pull from Cloud The on-premise system polls from the SaaS apps and picks up the message instead of having it delivered. This may be done using Oracle RightNow Object Query Language or SOAP APIs. This is particularly suited for certain integration approaches wherein messages are trickling in, can be centralized and batched e.g. retrieving event notifications on an hourly schedule from the Oracle Messaging Service. To compare this pattern with the home analogy, you are avoiding any deliveries to your home and instead go to the post office/UPS/Fedex store to pick up your parcel. Every time. Pros: On-premise assets not exposed to the Internet, firewall issues avoided by only initiating outbound connections Cons: Polling mechanisms may affect performance, may not satisfy near real-time requirements Pattern: Open Firewall Ports The on-premise system exposes the web services that needs to be invoked by the cloud application. This requires opening up firewall ports, routing calls to the appropriate internal services behind the firewall. Fusion Applications uses this pattern, and auto-provisions the services on the various virtual hosts to secure the topology. This works well for service integration, but may not suffice for large volume data integration. Using the home analogy, you have now decided to receive parcels instead of going to the post office every time. A door mail slot cut out allows the postman can drop small parcels, but there is still concern about cutting new holes for larger packages. Pros: optimal pattern for near real-time needs, simpler administration once the service is provisioned Cons: Needs firewall ports to be opened up for new services, may not suffice for batch integration requiring direct database access Pattern: Virtual Private Networking The on-premise network is "extended" to the cloud (or an intermediary on-demand / managed service offering) using Virtual Private Networking (VPN) so that messages are delivered to the on-premise system in a trusted channel. Using the home analogy, you entrust a set of keys with a neighbor or property manager who receives the packages, and then drops it inside your home. Pros: Individual firewall ports don't need to be opened, more suited for high scalability needs, can support large volume data integration, easier management of one connection vs a multitude of open ports Cons: VPN setup, specific hardware support, requires cloud provider to support virtual private computing Pattern: Reverse Proxy / API Gateway The on-premise system uses a reverse proxy "API gateway" software on the DMZ to receive messages. The reverse proxy can be implemented using various mechanisms e.g. Oracle API Gateway provides firewall and proxy services along with comprehensive security, auditing, throttling benefits. If a firewall already exists, then Oracle Service Bus or Oracle HTTP Server virtual hosts can provide reverse proxy implementations on the DMZ. Custom built implementations are also possible if specific functionality (such as message store-n-forward) is needed. In the home analogy, this pattern sits in between cutting mail slots and handing over keys. Instead, you install (and maintain) a mailbox in your home premises outside your door. The post office delivers the parcels in your mailbox, from where you can securely retrieve it. Pros: Very secure, very flexible Cons: Introduces a new software component, needs DMZ deployment and management Pattern: On-Premise Agent (Tunneling) A light weight "agent" software sits behind the firewall and initiates the communication with the cloud, thereby avoiding firewall issues. It then maintains a bi-directional connection either with pull or push based approaches using (or abusing, depending on your viewpoint) the HTTP protocol. Programming protocols such as Comet, WebSockets, HTTP CONNECT, HTTP SSH Tunneling etc. are possible implementation options. In the home analogy, a resident receives the parcel from the postal worker by opening the door, however you still take precautions with chain locks and package inspections. Pros: Light weight software, IT doesn't need to setup anything Cons: May bypass critical firewall checks e.g. virus scans, separate software download, proliferation of non-IT managed software Conclusion The patterns above are some of the most commonly encountered ones for cloud to on-premise integration. Selecting the right pattern for your project involves looking at your scalability needs, security restrictions, sync vs asynchronous implementation, near real-time vs batch expectations, cloud provider capabilities, budget, and more. In some cases, the basic "Pull from Cloud" may be acceptable, whereas in others, an extensive VPN topology may be well justified. For more details on the Oracle cloud integration strategy, download this white paper.

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• Social Engagement: One Size Doesn't Fit Anyone

  - by Mike Stiles

  The key to achieving meaningful social engagement is to know who you’re talking to, know what they like, and consistently deliver that kind of material to them. Every magazine for women knows this. When you read the article titles promoted on their covers, there’s no mistaking for whom that magazine is intended. And yet, confusion still reigns at many brands as to exactly whom they want to talk to, what those people want to hear, and what kind of content they should be creating for them. In most instances, the root problem is brands want to be all things to all people. Their target audience…the world! Good luck with that. It’s 2012, the age of aggregation and custom content delivery. To cope with the modern day barrage of information, people have constructed technological filters so that content they regard as being “for them” is mostly what gets through. Even if your brand is for men and women, young and old, you may want to consider social properties that divide men from women, and young from old. Yes, a man might find something in a women’s magazine that interests him. But that doesn’t mean he’s going to subscribe to it, or buy even one issue. In fact he’ll probably never see the article he’d otherwise be interested in, because in his mind, “This isn’t for me.” It wasn’t packaged for him. News Flash: men and women are different. So it’s a tall order to craft your Facebook Page or Twitter handle to simultaneously exude the motivators for both. The Harris Interactive study “2012 Connecting and Communicating Online: State of Social Media” sheds light on the differing social behaviors and drivers. -65% of women (vs. 59% of men) stay glued to social because they don’t want to miss anything. -25% of women check social when they wake up, before they check email. Only 18% of men check social before e-mail. -95% of women surveyed belong to Facebook vs. 86% of men. -67% of women log in to Facebook once a day or more vs. 54% of men. -Conventional wisdom is Pinterest is mostly a woman-thing, right? That may be true for viewing, but not true for sharing. Men are actually more likely to share on Pinterest than women, 23% to 10%. -The sharing divide extends to YouTube. 68% of women use it mainly for consumption, as opposed to 52% of men. -Women are as likely to have a Twitter account as men, but they’re much less likely to check it often. 54% of women check it once a week compared to 2/3 of men. Obviously, there are some takeaways from this depending on your target. Women don’t want to miss out on anything, so serialized content might be a good idea, right? Promotional posts that lead to a big payoff could keep them hooked. Posts for women might be better served first thing in the morning. If sharing is your goal, maybe male-targeted content is more likely to get those desired shares. And maybe Twitter is a better place to aim your male-targeted content than Facebook. Some grocery stores started experimenting with male-only aisles. The results have been impressive. Why? Because while it’s true men were finding those same items in the store just fine before, now something has been created just for them. They have a place in the store where they belong. Each brand’s strategy and targets are going to differ. The point is…know who you’re talking to, know how they behave, know what they like, and deliver content using any number of social relationship management targeting tools that meets their expectations. If, however, you’re committed to a one-size-fits-all, “our content is for everybody” strategy (or even worse, a “this is what we want to put out and we expect everybody to love it” strategy), your content will miss the mark for more often than it hits. @mikestilesPhoto via stock.schng

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• Summit reflections

  - by Rob Farley

  So far, my three PASS Summit experiences have been notably different to each other. My first, I wasn’t on the board and I gave two regular sessions and a Lightning Talk in which I told jokes. My second, I was a board advisor, and I delivered a precon, a spotlight and a Lightning Talk in which I sang. My third (last week), I was a full board director, and I didn’t present at all. Let’s not talk about next year. I’m not sure there are many options left. This year, I noticed that a lot more people recognised me and said hello. I guess that’s potentially because of the singing last year, but could also be because board elections can bring a fair bit of attention, and because of the effort I’ve put in through things like 24HOP... Yeah, ok. It’d be the singing. My approach was very different though. I was watching things through different eyes. I looked for the things that seemed to be working and the things that didn’t. I had staff there again, and was curious to know how their things were working out. I knew a lot more about what was going on behind the scenes to make various things happen, and although very little about the Summit was actually my responsibility (based on not having that portfolio), my perspective had moved considerably. Before the Summit started, Board Members had been given notebooks – an idea Tom (who heads up PASS’ marketing) had come up with after being inspired by seeing Bill walk around with a notebook. The plan was to take notes about feedback we got from people. It was a good thing, and the notebook forms a nice pair with the SQLBits one I got a couple of years ago when I last spoke there. I think one of the biggest impacts of this was that during the first keynote, Bill told everyone present about the notebooks. This set a tone of “we’re listening”, and a number of people were definitely keen to tell us things that would cause us to pull out our notebooks. PASSTV was a new thing this year. Justin, the host, featured on the couch and talked a lot of people about a lot of things, including me (he talked to me about a lot of things, I don’t think he talked to a lot people about me). Reaching people through online methods is something which interests me a lot – it has huge potential, and I love the idea of being able to broadcast to people who are unable to attend in person. I’m keen to see how this medium can be developed over time. People who know me will know that I’m a keen advocate of certification – I've been SQL certified since version 6.5, and have even been involved in creating exams. However, I don’t believe in studying for exams. I think training is worthwhile for learning new skills, but the goal should be on learning those skills, not on passing an exam. Exams should be for proving that the skills are there, not a goal in themselves. The PASS Summit is an excellent place to take exams though, and with an attitude of professional development throughout the event, why not? So I did. I wasn’t expecting to take one, but I was persuaded and took the MCM Knowledge Exam. I hadn’t even looked at the syllabus, but tried it anyway. I was very tired, and even fell asleep at one point during it. I’ll find out my result at some point in the future – the Prometric site just says “Tested” at the moment. As I said, it wasn’t something I was expecting to do, but it was good to have something unexpected during the week. Of course it was good to catch up with old friends and make new ones. I feel like every time I’m in the US I see things develop a bit more, with more and more people knowing who I am, who my staff are, and recognising the LobsterPot brand. I missed being a presenter, but I definitely enjoyed seeing many friends on the list of presenters. I won’t try to list them, because there are so many these days that people might feel sad if I don’t mention them. For those that I managed to see, I was pleased to see that the majority of them have lifted their presentation skills since I last saw them, and I happily told them as much. One person who I will mention was Paul White, who travelled from New Zealand to his first PASS Summit. He gave two sessions (a regular session and a half-day), packed large rooms of people, and had everyone buzzing with enthusiasm. I spoke to him after the event, and he told me that his expectations were blown away. Paul isn’t normally a fan of crowds, and the thought of 4000 people would have been scary. But he told me he had no idea that people would welcome him so well, be so friendly and so down to earth. He’s seen the significance of the SQL Server community, and says he’ll be back. It’ll be good to see him there. Will you be there too?

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• What do the participants say about the Open Day in South Africa?

  - by Maria Sandu

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 On the 26th of September, a group of students who were specifically selected to attend an Open day at Oracle South Africa, joined us at our offices in Woodmead, Johannesburg. The Conference room was filled with inquisitive minds. What we had in store for them was a detailed presentation about Oracle which was delivered by Zuko - Cluster Leader: Tech GB South Africa. The student’s many questions were all answered especially when we started addressing the opportunities we have and detailed information on our Graduate Programme. Our employees then came to talk about their experience. This allowed all the students to have an integrated learning experience. By inviting the students to walk around our Oracle Offices allowed them to see, talk, experience a bit of the culture and ask more questions. Here is some of the feedback from the attendees: Maxwell Moloi: “The open day truly served its purpose and exceeded expectations in the sense that I got to find out more about Oracle and all the different opportunities it has to offer. The fact that Oracle supplies a full solution to a customer and not just part of it and how the company manages to setup professional development for their employees is what entices me to want to join the rapidly growing team of Oracle.” Nqobile Mabaso: “I found the open day to be quite informative and enlightening because coming from a marketing background I could apply the knowledge I got from varsity to the Company I was able to point out what they do as part of their corporate social responsibility (Oracle recently partnered with the department of education to build a school), how Oracle emphasizes on relationship building because they know they sell to people and not companies and how they offer the full stack of solutions which gives them a competitive advantage over their competitors.” Nondumiso Mvelase: “The Open Day was a wonderful experience for me especially because I have never been part of an Open Day before, so it was absolutely amazing for me. It gave me a good idea of how it is to be part of Oracle. We were served with lovely breakfast and lunch which I enjoyed. I wish the Open Day went on for a whole week. Seeing and hearing from 2013 Graduates, telling us about their experience within Oracle was very inspiring to me. They were encouraging us to work hard if we ever got the opportunity they had. After hearing this from them I will definitely not take it for granted.” Itumeleng Moraka: “Before I walked into the Oracle offices all that was in my mind was databases and cloud storage. I was then surrounded by passionate, enthusiastic and welcoming employees. I came across a positive energy within the multinational company. I realized that Oracle is not a company that operates in survival mode. This may sound idealistic, but they operate in a non-traditional way investing more into innovation, they stay focused on what matters most about where technology is going and at the same time they are not losing sight of how their products make a difference in the world.” For more information on how to be part of the Oracle Graduate Programme please follow us on Facebook! https://www.facebook.com/CampusAtOracle /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• What are the industry metrics for average spend on dev hardware and software? [on hold]

  - by RationalGeek

  I'm trying to budget for my dev shop and compare our budget items to industry expectations. I'm hoping to find some information on what percentage of a dev's salary is generally spent on tooling, both hardware and software. Where can I find such information? If instead there is a source that looks at raw dollars that is useful, too. I can extrapolate what I need from that. NOTE: Your anecdotal evidence from your own job will not be very helpful. I'm looking for industry average statistics from a credible source. EDIT: I'm reluctant to even keep this question going based on the passionate negative responses of commenters, but I do think this is valuable information (assuming anyone will care to answer) so let me make one attempt to clarify why I'm looking for this information, and then leave it at that. I'm not sure why understanding and validating my motives is a necessary step to providing the information, but apparently that is the case, so I will do my best. Firstly, let me respond to the idea that us "management types" shouldn't use these types of metrics to evaluate budgets. I agree in part. Ideally, you should spend whatever is necessary on developers in order to keep them fully happy and productive. And this is true of all employees. However, companies operate in a world of limited resources, and every dollar spent in one area means a dollar not spent in another. So it is not enough to simply say "I need to spend $10,000 per developer next year" without having some way to justify that position. One way to help justify it is to compare yourself against the industry. If it is the case that on average a software shops spends 5% (making up that number) of their total development budget (salaries being the large portion of the other 95%, for arguments sake), and I'm only spending 3%, it helps in the justification process. So, it is not my intent to use this information to limit what I spend on developers, but rather to arm myself with the necessary justification to spend what I need to spend on developers to give them the best tools I can. I have been a developer for many years and I understand the need for proper tooling. Next, let's examine the idea that even considering the relationship between a spend on developer salaries and developer tooling is ludicrous and should be banned from budgetary thinking. As Jimmy Hoffa put it in their comment, it's like saying "I'm going to spend no more than 10% of median employee salary on light bulbs and coffee from now on.". Well, yes, it is like saying that, and from a budgeting perspective, this is a useful way to look at things. If you know that, on average, an employee consumes X dollars of coffee a year, then you can project a coffee budget based on that. And you can compare it to an industry metric to understand where you fall: do you spend more on coffee than other companies or less? Why might this be? If you are a coffee supply manager, that seems like a useful thought process. The same seems to hold true for developers. Now, on to the idea that I need to compare "apples to apples" and only look at other shops that are in the same place geographically, the same business, the same application architecture, and the same development frameworks. I guess if I could find such a statistic that said "a shop that is exactly identical to yours spends X on developer tooling" it would be wonderful. But there is plenty of value in an average statistic. Here's an analogy: let's say you are working on a household budget and need to decide how much to spend on groceries. Is it enough to know that the average consumer spends 15% on groceries and therefore decide that you will budget exactly 15%? No. You have to tweak your budget based on your individual needs and situation. But the generalized statistic does help in this evaluation. You can know if your budget is grossly off from what others are doing, and this can help you figure out why this is. So, I will concede the point that it would be better to find statistics that align to my shop, though I think any statistics I could find would be useful for what I'm doing. In that light, let's say that my shop is mostly focused on ASP.NET web applications. That doesn't map perfectly to reality because large enterprises have very heterogenous IT environments. But if I was going to pick one technology that is our focus that would be it. But, if you were to point me at some statistics that are related to a Linux shop doing embedded Java applications, I would still find it useful as a point of comparison. SUMMARY: Let me try to rephrase my question. I'm trying to find industry metrics on how much dev shops spend on developer tooling, both hardware and software. I don't so much care whether it is expressed as a percentage of total budget or as X dollars per dev or as Y percentage of salary. Any metric would be useful. If there are metrics that are specific to ASP.NET dev shops in the Northeast US, all the better, but I would be happy to find anything.

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• Is software support an option for your career?

  - by Maria Sandu

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 If you have a technical background, why should you choose a career in support? We have invited Serban to answer these questions and to give us an overview of one of the biggest technical teams in Oracle Romania. He’s been with Oracle for 7 years leading the local PeopleSoft Financials & Supply Chain Support team. Back in 2013 Serban started building a new support team in Romania – Fusion HCM. His current focus is building a strong support team for Fusion HCM, latest solution for Business HR Professionals from Oracle. The solution is offered both on Premise (customer site installation) but more important as a Cloud offering – SaaS.  So, why should a technical person choose Software Support over other technical areas?  “I think it is mainly because of the high level of technical skills required to provide the best technical solutions to our customers. Oracle Software Support covers complex solutions going from Database or Middleware to a vast area of business applications (basically covering any needs that a large enterprise may have). Working with such software requires very strong skills both technical and functional for the different areas, going from Finance, Supply Chain Management, Manufacturing, Sales to other very specific business processes. Our customers are large enterprises that already have a support layer inside their organization and therefore the Oracle Technical Support Engineers are working with highly specialized staff (DBA’s, System/Application Admins, Implementation Consultants). This is a very important aspect for our engineers because they need to be highly skilled to match our customer’s specialist’s expectations”.  What’s the career path in your team? “Technical Analysts joining our teams have a clear growth path. The main focus is to become a master of the product they will support. I think one need 1 or 2 years to reach a good level of understanding the product and delivering optimal solutions because of the complexity of our products. At a later stage, engineers can choose their professional development areas based on the business needs and preferences and then further grow towards as technical expert or a management role. We have analysts that have more than 15 years of technical expertise and they still learn and grow in technical area. Important fact is, due to the expansion of the Romanian Software support center, there are various management opportunities. So, if you want to leverage your experience and if you want to have people management responsibilities Oracle Software Support is the place to be!”  Our last question to Serban was about the benefits of being part of Oracle Software Support. Here is what he said: “We believe that Oracle delivers “State of the art” Support level to our customers. This is not possible without high investment in our staff. We commit from the start to support any technical analyst that joins us (being junior or very senior) with any training needs they have for their job. We have various technical trainings as well as soft-skills trainings required for a customer facing professional to be successful in his role. Last but not least, we’re aiming to make Oracle Romania SW Support a global center of excellence which means we’re investing a lot in our employees.”  If you’re looking for a job where you can combine your strong technical skills with customer interaction Oracle Software Support is the place to be! Send us your CV at [email protected]. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• State of the (Commerce) Union: What the healthcare.gov hiccups teach us about the commerce customer experience

  - by Katrina Gosek

  Guest Post by Brenna Johnson, Oracle Commerce Product A lot has been said about the healthcare.gov debacle in the last week. Regardless of your feelings about the Affordable Care Act, there’s a hidden issue in this story that most of the American people don’t understand: delivering a great commerce customer experience (CX) is hard. It shouldn’t be, but it is. The reality of the government’s issues getting the healthcare site up and running smooth is something we in the online commerce community know too well.  If there’s one thing the botched launch of the site has taught us, it’s that regardless of the size of your budget or the power of an executive with a high-profile project, some of the biggest initiatives with the most attention (and the most at stake) don’t go as planned. It may even give you a moment of solace – we have the same issues! But why?  Organizations engage too many separate vendors with different technologies, running sections or pieces of a site to get live. When things go wrong, it takes time to identify the problem – and who or what is at the center of it. Unfortunately, this is a brittle way of setting up a site, making it susceptible to breaks, bugs, and scaling issues. But, it’s the reality of running a site with legacy technology constraints in today’s demanding, customer-centric market. This approach also means there’s also a lot of cooks in lots of different kitchens. You’ve got development and IT, the business and the marketing team, an external Systems Integrator to bring it all together, a digital agency or consultant, QA, product experts, 3rd party suppliers, and the list goes on. To complicate things, different business units are held responsible for different pieces of the site and managing different technologies. And again – due to legacy organizational structure and processes, this is all accepted as the normal State of the Union. Digital commerce has been commonplace for 15 years. Yet, getting a site live, maintained and performing requires orchestrating a cast of thousands (or at least, dozens), big dollars, and some finger-crossing. But it shouldn’t. The great thing about the advent of mobile commerce and the continued maturity of online commerce is that it’s forced organizations to think from the outside, in. Consumers – whether they’re shopping for shoes or a new healthcare plan – don’t care about what technology issues or processes you have behind the scenes. They just want it to work.  They want their experience to be easy, fast, and tailored to them and their needs – whatever they are. This doesn’t sound like a tall order to the American consumer – especially since they interact with sites that do work smoothly.  But the reality is that it takes scores of people, teams, check-ins, late nights, testing, and some good luck to get sites to run, and even more so at Black Friday (or October 1st) traffic levels.  The last thing on a customer’s mind is making excuses for why they can’t buy a product – just get it to work. So what is the government doing? My guess is working day and night to get the site performing  - and having to throw big money at the problem. In the meantime they’re sending frustrated online users to the call center, or even a location where a trained “navigator” can help them in-person to complete their selection. Sounds a lot like multichannel commerce (where broken communication between siloed touchpoints will only frustrate the consumer more). One thing we’ve learned is that consumers spend their time and money with brands they know and trust. When sites are easy to use and adapt to their needs, they tend to spend more, come back, and even become long-time loyalists. Achieving this may require moving internal mountains, but there’s too much at stake to ignore the sea change in how organizations are thinking about their customer. If the thought of re-thinking your internal teams, technologies, and processes sounds like a headache, think about the pain associated with losing valuable customers – and dollars. Regardless if you’re in B2B or B2C, it’s guaranteed that your competitors are making CX a priority. Those early to the game who have made CX a priority have already begun to outpace their competition. So as you’re planning for 2014, look to the news this week. Make sure the customer experience is a focus at your organization. Expectations are at record highs. Map your customer’s journey, and think from the outside, in. How easy is it for your customers to do business with you? If they interact with many touchpoints across your organization, are the call center, website, mobile environment, or brick and mortar location in sync? Do you have the technology in place to achieve this? It’s time to give the people what they want!

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• Why do many software projects fail today?

  - by TomTom

  As long as there are software projects, the world is wondering why they fail so often. I would like to know if there is a list or something equivalent which shows how many software projects fail today. Would be nice if there would be a comparison over the last 20 - 30 years. You can also add your top reason why a software project fails. Mine is "Requirements are poor or not even existing." which includes also "No (real) customer / user involved". EDIT: It is nearly impossible to clearly define the term "fail". Let's say that fail means: The project was more than 10% over budget and time. In my opinion the 10% + / - is a good range for an offer / tender. EDIT: Until now (Feb 11) it seems that most posters agree that a fail of the project is basically a failure of the project management (whatever fail means). But IMHO it comes out, that most developers are not happy with this situation. Perhaps because not the manager get penalized when a project was not successful, but the lazy, incompetent developer teams? When I read the posts I can also hear-out that there is a big "gap" between the developer side and the managment side. The expectations (perhaps also the requirements) seem to be so different, that a project cannot be successful in the end (over time / budget; users are not happy; not all first-prio features implemented; too many bugs because developers were forced to implement in too short timeframes ...) I',m asking myself: How can we improve it? Or do we have the possibility to improve it? Everybody seems to be unsatisfied with the way it goes now. Can we close the gap between these two worlds? Should we (the developers) go on strike and fight for "high quality reqiurements" and "realistic / iteration based time shedules"? EDIT: Ralph Westphal and Stefan Lieser have founded a new "community" called: Clean-Code-Developer. The aim of the group is to bring more professionalism into software engineering. Independently if a developer has a degree or tons of years of experience you can be part of this movement. Clean Code Developers live principles like SOLID every day. A professional developer is the biggest reviewer of his own work. And he has an internal value system which helps him to improve and become better. Check it out on: Clean Code Developer EDIT: Our company is doing at the moment a thing called "Application Development and Maintenance Benchmarking". This is a service offered by IBM to get a feedback from someone external on your software engineering process quality etc. When we get the results, I will tell you more about it.

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• sqlite3-ruby can't make on rvm 1.8.7

  - by Josh Crews

  Upgrading to Rails 3 by starting with RVM 1.8.7. OSX 10.5.8 Output: josh-crewss-macbook:~ joshcrews$ gem install sqlite3-rubyBuilding native extensions. This could take a while...ERROR: Error installing sqlite3-ruby: ERROR: Failed to build gem native extension. /Users/joshcrews/.rvm/rubies/ruby-1.8.7-p174/bin/ruby extconf.rb checking for sqlite3.h... yes checking for sqlite3_libversion_number() in -lsqlite3... yes checking for rb_proc_arity()... no checking for sqlite3_column_database_name()... no checking for sqlite3_enable_load_extension()... no checking for sqlite3_load_extension()... no creating Makefile make gcc -I. -I. -I/Users/joshcrews/.rvm/rubies/ruby-1.8.7-p174/lib/ruby/1.8/i686-darwin9.8.0 -I. -I/usr/local/include -I/opt/local/include -I/usr/include -D_XOPEN_SOURCE -D_DARWIN_C_SOURCE -fno-common -g -O2 -fno-common -pipe -fno-common -O3 -Wall -Wcast-qual -Wwrite-strings -Wconversion -Wmissing-noreturn -Winline -c database.c database.c: In function ‘deallocate’: database.c:17: warning: implicit declaration of function ‘sqlite3_next_stmt’ database.c:17: warning: assignment makes pointer from integer without a cast database.c: In function ‘initialize’: database.c:76: warning: implicit declaration of function ‘sqlite3_open_v2’ database.c:79: error: ‘SQLITE_OPEN_READWRITE’ undeclared (first use in this function) database.c:79: error: (Each undeclared identifier is reported only once database.c:79: error: for each function it appears in.) database.c:79: error: ‘SQLITE_OPEN_CREATE’ undeclared (first use in this function) database.c: In function ‘set_sqlite3_func_result’: database.c:277: error: ‘sqlite3_int64’ undeclared (first use in this function) database.c: In function ‘rb_sqlite3_func’: database.c:311: warning: passing argument 1 of ‘ruby_xcalloc’ as signed due to prototype database.c: In function ‘rb_sqlite3_step’: database.c:378: warning: passing argument 1 of ‘ruby_xcalloc’ as signed due to prototype make: *** [database.o] Error 1 Gem list (these are under RVM, under system I've got lot more gems included the sqlite3-ruby that's worked for 1.5 years) josh-crewss-macbook:~ joshcrews$ gem list *** LOCAL GEMS *** abstract (1.0.0) actionmailer (3.0.0.beta3) actionpack (3.0.0.beta3) activemodel (3.0.0.beta3) activerecord (3.0.0.beta3) activeresource (3.0.0.beta3) activesupport (3.0.0.beta3, 2.3.8) arel (0.3.3) builder (2.1.2) bundler (0.9.25) capybara (0.3.8) configuration (1.1.0) cucumber (0.7.2) cucumber-rails (0.3.1) culerity (0.2.10) database_cleaner (0.5.2) diff-lcs (1.1.2) erubis (2.6.5) ffi (0.6.3) gherkin (1.0.30) i18n (0.4.0, 0.3.7) json_pure (1.4.3) launchy (0.3.5) mail (2.2.1) memcache-client (1.8.3) mime-types (1.16) nokogiri (1.4.2) polyglot (0.3.1) rack (1.1.0) rack-mount (0.6.3) rack-test (0.5.4) rails (3.0.0.beta3) railties (3.0.0.beta3) rake (0.8.7) rdoc (2.5.8) rspec (2.0.0.beta.10, 2.0.0.beta.8) rspec-core (2.0.0.beta.10, 2.0.0.beta.8) rspec-expectations (2.0.0.beta.10, 2.0.0.beta.8) rspec-mocks (2.0.0.beta.10, 2.0.0.beta.8) rspec-rails (2.0.0.beta.10, 2.0.0.beta.8) rubygems-update (1.3.7) selenium-webdriver (0.0.20) spork (0.8.3) term-ansicolor (1.0.5) text-format (1.0.0) text-hyphen (1.0.0) thor (0.13.6) treetop (1.4.8) trollop (1.16.2) tzinfo (0.3.22) webrat (0.7.1) Version of XCode: 3.1.1 My suspicion is it has to do with "-I/Users/joshcrews/.rvm/rubies/ruby-1.8.7-p174/lib/ruby/1.8/i686-darwin9.8.0", because i686-darwin9.8.0 doesnt exist in that file

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• Heroku- Could not find paperclip-3.1.3 in any of the sources

  - by otchkcom

  This morning when I tried to update my website, heroku didn't let me push the app. Here's the message I got. Fetching gem metadata from http://rubygems.org/....... Fetching gem metadata from http://rubygems.org/.. Fetching git://github.com/drhenner/nifty-generators.git Could not find paperclip-3.1.3 in any of the sources ! ! Failed to install gems via Bundler. ! ! Heroku push rejected, failed to compile Ruby/rails app ! [remote rejected] master -> master (pre-receive hook declined) I don't have paperclip- 3.1.3 in my gem file. I'm not sure why it's looking for paperclip 3.1.3 Here's my gem file source 'http://rubygems.org' gem 'rails', '~> 3.2.6' gem 'asset_sync' group :assets do gem 'uglifier', '>= 1.0.3' end gem 'sass-rails', " ~> 3.2.3" gem "activemerchant", '~> 1.17.0' #, :lib => 'active_merchant' gem 'authlogic', "3.0.3" gem 'bluecloth', '~> 2.1.0' gem 'cancan', '~> 1.6.7' gem 'compass', '~> 0.12.rc.0' gem 'compass-rails' gem 'dalli', '~> 1.1.5' gem "friendly_id", "~> 3.3" gem 'haml', ">= 3.0.13"#, ">= 3.0.4"#, "2.2.21"#, gem "jquery-rails" gem 'aws-sdk' group :production do gem 'pg' gem 'thin' end gem 'nested_set', '~> 1.6.3' gem 'nokogiri', '~> 1.5.0' gem 'paperclip', '~> 3.0' gem 'prawn', '~> 0.12.0' gem 'rails3-generators', '~> 0.17.0' gem 'rmagick', :require => 'RMagick' gem 'rake', '~> 0.9.2' gem 'state_machine', '~> 1.1.2' gem 'sunspot_solr' gem 'sunspot_rails', '~> 1.3.0rc' gem 'will_paginate', '~> 3.0.0' gem 'dynamic_form' group :development do gem 'sqlite3' gem "autotest-rails-pure" gem "rails-erd" gem "ruby-debug19" end group :test, :development do gem "rspec-rails", "~> 2.8.0" gem 'capybara', :git => 'git://github.com/jnicklas/capybara.git' gem 'launchy' gem 'database_cleaner' end group :test do gem 'factory_girl', "~> 3.3.0" gem 'factory_girl_rails', "~> 3.3.0" gem 'mocha', '~> 0.10.0', :require => false gem 'rspec-rails-mocha' gem "rspec", "~> 2.8.0" gem "rspec-core", "~> 2.8.0" gem "rspec-expectations", "~> 2.8.0" gem "rspec-mocks", "~> 2.8.0" gem 'email_spec' gem "faker" gem "autotest", '~> 4.4.6' gem "autotest-rails-pure" gem "autotest-growl" gem "ZenTest", '4.6.2' end

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• .NET RegEx "Memory Leak" investigation

  - by Kevin Pullin

  I recently looked into some .NET "memory leaks" (i.e. unexpected, lingering GC rooted objects) in a WinForms app. After loading and then closing a huge report, the memory usage did not drop as expected even after a couple of gen2 collections. Assuming that the reporting control was being kept alive by a stray event handler I cracked open WinDbg to see what was happening... Using WinDbg, the !dumpheap -stat command reported a large amount of memory was consumed by string instances. Further refining this down with the !dumpheap -type System.String command I found the culprit, a 90MB string used for the report, at address 03be7930. The last step was to invoke !gcroot 03be7930 to see which object(s) were keeping it alive. My expectations were incorrect - it was not an unhooked event handler hanging onto the reporting control (and report string), but instead it was held on by a System.Text.RegularExpressions.RegexInterpreter instance, which itself is a descendant of a System.Text.RegularExpressions.CachedCodeEntry. Now, the caching of Regexs is (somewhat) common knowledge as this helps to reduce the overhead of having to recompile the Regex each time it is used. But what then does this have to do with keeping my string alive? Based on analysis using Reflector, it turns out that the input string is stored in the RegexInterpreter whenever a Regex method is called. The RegexInterpreter holds onto this string reference until a new string is fed into it by a subsequent Regex method invocation. I'd expect similar behaviour by hanging onto Regex.Match instances and perhaps others. The chain is something like this: Regex.Split, Regex.Match, Regex.Replace, etc Regex.Run RegexScanner.Scan (RegexScanner is the base class, RegexInterpreter is the subclass described above). The offending Regex is only used for reporting, rarely used, and therefore unlikely to be used again to clear out the existing report string. And even if the Regex was used at a later point, it would probably be processing another large report. This is a relatively significant problem and just plain feels dirty. All that said, I found a few options on how to resolve, or at least work around, this scenario. I'll let the community respond first and if no takers come forward I will fill in any gaps in a day or two.

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• VBA/SQL recordsets

  - by intruesiive

  The project I'm asking about is for sending an email to teachers asking what books they're using for the classes they're teaching next semester, so that the books can be ordered. I have a query that compares the course number of this upcoming semester's classes to the course numbers of historical textbook orders, pulling out only those classes that are being taught this semester. That's where I get lost. I have a table that contains the following: -Professor -Course Number -Year -Book -Title The data looks like this: professor year course number title smith 13 1111 Pride and Prejudice smith 13 1111 The Fountainhead smith 13 1222 The Alchemist smith 12 1111 Pride and Prejudice smith 11 1222 Infinite Jest smith 10 1333 The Bible smith 13 1333 The Bible smith 12 1222 The Alchemist smith 10 1111 Moby Dick johnson 12 1222 The Tipping Point johnson 11 1333 Anna Kerenina johnson 10 1333 Everything is Illuminated johnson 12 1222 The Savage Detectives johnson 11 1333 In Search of Lost Time johnson 10 1333 Great Expectations johnson 9 1222 Proust on the Shore Here's what I need the code to do "on paper": Group the records by professor. Determine every unique course number in that group, and group records by course number. For each unique course number, determine the highest year associated. Then spit out every record with that professor+course number+year combination. With the sample data, the results would be: professor year course number title smith 13 1111 Pride and Prejudice smith 13 1111 The Fountainhead smith 13 1222 The Alchemist smith 13 1333 The Bible johnson 12 1222 The Tipping Point johnson 11 1333 Anna Kerenina johnson 12 1222 The Savage Detectives johnson 11 1333 In Search of Lost Time I'm thinking I should make a record set for each teacher, and within that, another record set for each course number. Within the course number record set, I need the system to determine what the highest year number is - maybe store that in a variable? Then pull out every associated record so that if the teacher ordered 3 books the last time they taught that class (whether it was in 2013 or 2012 and so on) all three books display. I'm not sure I'm thinking of record sets in the right way, though. My SQL so far is basic and clearly doesn't work: SELECT [All].Professor, [All].Course, Max([All].Year) FROM [All] GROUP BY [All].Professor, [All].Course; Thanks for your help.

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• Hibernate annotated many-to-one not adding child to parent Collection

  - by Rob Hruska

  I have the following annotated Hibernate entity classes: @Entity public class Cat { @Column(name = "ID") @GeneratedValue(strategy = GenerationType.AUTO) @Id private Long id; @OneToMany(mappedBy = "cat", cascade = CascadeType.ALL, fetch = FetchType.EAGER) private Set<Kitten> kittens = new HashSet<Kitten>(); public void setId(Long id) { this.id = id; } public Long getId() { return id; } public void setKittens(Set<Kitten> kittens) { this.kittens = kittens; } public Set<Kitten> getKittens() { return kittens; } } @Entity public class Kitten { @Column(name = "ID") @GeneratedValue(strategy = GenerationType.AUTO) @Id private Long id; @ManyToOne(cascade = CascadeType.ALL, fetch = FetchType.EAGER) private Cat cat; public void setId(Long id) { this.id = id; } public Long getId() { return id; } public void setCat(Cat cat) { this.cat = cat; } public Cat getCat() { return cat; } } My intention here is a bidirectional one-to-many/many-to-one relationship between Cat and Kitten, with Kitten being the "owning side". What I want to happen is when I create a new Cat, followed by a new Kitten referencing the Cat, the Set of kittens on my Cat should contain the new Kitten. However, this does not happen in the following test: @Test public void testAssociations() { Session session = HibernateUtil.getSessionFactory().getCurrentSession(); Transaction tx = session.beginTransaction(); Cat cat = new Cat(); session.save(cat); Kitten kitten = new Kitten(); kitten.setCat(cat); session.save(kitten); tx.commit(); assertNotNull(kitten.getCat()); assertEquals(cat.getId(), kitten.getCat().getId()); assertTrue(cat.getKittens().size() == 1); // <-- ASSERTION FAILS assertEquals(kitten, new ArrayList<Kitten>(cat.getKittens()).get(0)); } Even after re-querying the Cat, the Set is still empty: // added before tx.commit() and assertions cat = (Cat)session.get(Cat.class, cat.getId()); Am I expecting too much from Hibernate here? Or is the burden on me to manage the Collection myself? The (Annotations) documentation doesn't make any indication that I need to create convenience addTo*/removeFrom* methods on my parent object. Can someone please enlighten me on what my expectations should be from Hibernate with this relationship? Or if nothing else, point me to the correct Hibernate documentation that tells me what I should be expecting to happen here. What do I need to do to make the parent Collection automatically contain the child Entity?

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