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• Alaska Airlines Takes Off with Siebel Loyalty and Marketing

  - by tony.berk

  Who likes junk mail? Not me! But I don't mind targeted messages that are relevant to me. Alaska Airlines greatly improved their ability to be more personal with their customers by replacing a legacy mainframe loyalty system with Siebel Loyalty and Siebel Marketing. Which means, as an Alaska Airlines customer, I get less junk mail! With improved access to customer profile information in Siebel, Alaska Airlines presents targeted, relevant offers on their website and via email. At the same time, Alaska Airlines has reduced their speed-to-market with promotions by 150 percent and can now implement new partner marketing programs twice as fast. Finally, as Steve Jarvis, VP of Marketing, Sales and Customer Experience at Alaska Airlines, points out in the video, Alaska Airlines can now reach all 22 million of their annual passengers, not just the 10% who were in the legacy loyalty system. To see other customer success stories, visit Siebel CRM Success. Click here to learn more about Oracle's CRM products.

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• Wondering What to Expect from Master Data Management at OpenWorld 2012? Hold On to Your Seats…

  - by Mala Narasimharajan

  The Countdown begins – just 23 days till OpenWorld hits San Francisco. Oracle OpenWorld 2012 for MDM promises to be chock full of interesting sessions, specifically focused on our customers. We’ve made sure that our sessions are balanced between product information, strategy and real world stories and last but certainly not least - lessons learned – straight from our customers. Attendee / Presenters Toolkit Oracle Master Data Management FOCUS ON DOCUMENT – For all MDM sessions at OOW - where and when Oracle Schedule Builder – use search terms such as : MDM, master data, customer hub, product hub and master data management Oracle Music Festival - AMAZING Line up!!  Oracle Customer Appreciation Night –NOT TO BE MISSED!! Oracle OpenWorld LIVE On-Demand Stay on top of all that’s OpenWorld – when it comes to MDM. We’ll be posting not-t- miss sessions and blogs on what our customer lineup will be like at the big show. Look forward to seeing you at OOW – and in case you didn’t get approval to attend- take advantage of our virtual on-demand conference. See you at OpenWorld 2012 ! 

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• The Three Laws of Robotics; As Told by Asimov Himself

  - by Jason Fitzpatrick

  Many Sci-Fi fans and certainly most Isaac Asimov fans are familiar with the Three Laws of Robotics–but how many of us have heard the man himself explain them? In this archival clip a young Isaac Asimov explains the Three Laws of Robotics–the organizing principle behind his robot-based short stories and novels. [via Neatorama] 6 Start Menu Replacements for Windows 8 What Is the Purpose of the “Do Not Cover This Hole” Hole on Hard Drives? How To Log Into The Desktop, Add a Start Menu, and Disable Hot Corners in Windows 8

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• Wow Twitter!!! Ten billions and counting

  - by samsudeen

  Twitter the micro blogging site crossed the ten billions milestone on 4th of this month as per the report by GigaTweet (Site which tracks the number of tweets posted on twitter) The person who sent the 10 billionth tweet is still unknown as his profile is protected. But the 9,999,999,999th tweet was sent by one Rafaela Marques from Brazil. AS you can see GigaTweet expects just another 196 days to reach the 20 billionth marks if tweet continues with the current pace. Some of the interesting statics about rate in which people tweeted every year 2007 – 5000 tweets per day 2008 – 300,000 tweets per day 2009 – 2.5 million per day It reached an average of 35 million tweets per day by end  2009. Today believe it or not the tweet rate is 50 million tweets per day and that’s why we call Wow Twitter!!! . Join us on Facebook to read all our stories right inside your Facebook news feed.

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• How to write a user story specific to tasks in this case

  - by vignesh

  We have planned to take up an user story say As a player I want to view the game map to know current standings of my team The sprint is for two weeks. We will be able to complete only HTML in two weeks time, this user story will take 4-6 weeks to be completed as we have a shortage of content designing resources. How can we change this user story so that HTML completion can be considered as a done for this user story and we need to take up the integration of this user story in the next sprint? Is it possible to create two different user stories, one for HTML and other for integration, testing, bug fixing etc?

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• YouTube API Office Hours May 23, 2012

  YouTube API Office Hours May 23, 2012 This is a recording of the YouTube API Hangout on Air from Wednesday 5/23 at 10am PDT (UTC-7) Jeffrey Posnick spoke about the new CORS support in the YouTube API. JJ Shannon Behrens with Jarek Wilkiewicz covered YouTube sessions schedule at Google I/O (developers.google.com Our special guests were Dror Shimshowitz and Aj Crane from the YouTube Product Management team. Dror and AJ gave a short overview of an exciting session they have coming up at Google I/O. Topics: * YouTube Channels: Get with the Program! * Getting Direct Feedback from your YouTube Community * Mobile YouTube API Apps for Content Creators, Curators and Consumers * HTML5 at YouTube: Stories from the Front Line * YouTube API + Cloud Rendering = Happy Mobile Gamers * New YouTube Android Player Tools (Session + Codelab) * Master the Latest YouTube Data API (Codelab) * Webinar: YouTube for Your Business * Webinar: Using YouTube APIs and Ruby on Rails for Educational Apps From: GoogleDevelopers Views: 649 16 ratings Time: 46:44 More in Science & Technology

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• Customer Centricity: It's Not Easy, But Worth It

  - by tony.berk

  Defining customer centricity is relatively easy: focusing on the customer and their experiences and interactions with your company. Implementing a customer centric strategy is not so easy. We've highlighted customers who have focused on their customers and experienced great success including SJ, the Swedish rail operator, and Vopak, the world's largest provider of conditioned storage facilities for bulk liquids. In this interview with Stuart Lennie, President, Volvo IT, North America and VP, Volvo's Global Sales to Order Solutions Unit, we get the opportunity to learn from another company that is not just talking about the customer, but actually implementing the significant strategic shifts required to become customer centric. Volvo has developed a vision, a strategy and a methodology to keep existing customers by understanding what is important to them. To see other customer success stories, visit Siebel CRM Success. Click here, to learn more about Oracle's CRM products.

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• What should you bring to the table as a Software Architect?

  - by Ahmad Mageed

  There have been many questions with good answers about the role of a Software Architect (SA) on StackOverflow and Programmers SE. I am trying to ask a slightly more focused question than those. The very definition of a SA is broad so for the sake of this question let's define a SA as follows: A Software Architect guides the overall design of a project, gets involved with coding efforts, conducts code reviews, and selects the technologies to be used. In other words, I am not talking about managerial rest and vest at the crest (further rhyming words elided) types of SAs. If I were to pursue any type of SA position I don't want to be away from coding. I might sacrifice some time to interface with clients and Business Analysts etc., but I am still technically involved and I'm not just aware of what's going on through meetings. With these points in mind, what should a SA bring to the table? Should they come in with a mentality of "laying down the law" (so to speak) and enforcing the usage of certain tools to fit "their way," i.e., coding guidelines, source control, patterns, UML documentation, etc.? Or should they specify initial direction and strategy then be laid back and jump in as needed to correct the ship's direction? Depending on the organization this might not work. An SA who relies on TFS to enforce everything may struggle to implement their plan at an employer that only uses StarTeam. Similarly, an SA needs to be flexible depending on the stage of the project. If it's a fresh project they have more choices, whereas they might have less for existing projects. Here are some SA stories I have experienced as a way of sharing some background in hopes that answers to my questions might also shed some light on these issues: I've worked with an SA who code reviewed literally every single line of code of the team. The SA would do this for not just our project but other projects in the organization (imagine the time spent on this). At first it was useful to enforce certain standards, but later it became crippling. FxCop was how the SA would find issues. Don't get me wrong, it was a good way to teach junior developers and force them to think of the consequences of their chosen approach, but for senior developers it was seen as somewhat draconian. One particular SA was against the use of a certain library, claiming it was slow. This forced us to write tons of code to achieve things differently while the other library would've saved us a lot of time. Fast forward to the last month of the project and the clients were complaining about performance. The only solution was to change certain functionality to use the originally ignored approach despite early warnings from the devs. By that point a lot of code was thrown out and not reusable, leading to overtime and stress. Sadly the estimates used for the project were based on the old approach which my project was forbidden from using so it wasn't an appropriate indicator for estimation. I would hear the PM say "we've done this before," when in reality they had not since we were using a new library and the devs working on it were not the same devs used on the old project. The SA who would enforce the usage of DTOs, DOs, BOs, Service layers and so on for all projects. New devs had to learn this architecture and the SA adamantly enforced usage guidelines. Exceptions to usage guidelines were made when it was absolutely difficult to follow the guidelines. The SA was grounded in their approach. Classes for DTOs and all CRUD operations were generated via CodeSmith and database schemas were another similar ball of wax. However, having used this setup everywhere, the SA was not open to new technologies such as LINQ to SQL or Entity Framework. I am not using this post as a platform for venting. There were positive and negative aspects to my experiences with the SA stories mentioned above. My questions boil down to: What should an SA bring to the table? How can they strike a balance in their decision making? Should one approach an SA job (as defined earlier) with the mentality that they must enforce certain ground rules? Anything else to consider? Thanks! I'm sure these job tasks are easily extended to people who are senior devs or technical leads, so feel free to answer at that capacity as well.

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• Java EE/GlassFish Adoption Story by Kerry Wilson/Vanderbilt University

  - by reza_rahman

  Kerry Wilson is a Software Engineer at the Vanderbilt University Medical Center. He served in a consultant role to design a lightweight systems integration solution for the next generation Foundations Recovery Network using GlassFish, Java EE 6, JPA, @Scheduled EJBs, CDI, JAX-RS and JSF. He shared his story at the JavaOne 2013 Sunday GlassFish community event - check out the video below: Kerry outlined some of the details of the implementation and emphasized the fact that Java EE can be a great solution for applications that are considered small/lightweight. He mentioned the productivity gains through the modern Java EE programming model centered on annotations, POJOs and zero-configuration - comparing it with competing frameworks that aim towards similar productivity for lightweight applications. Kerry also stressed the quality of the excellent NetBeans integration with GlassFish and the need for community self-support in free, non-commercial open source projects like GlassFish. You can check out the details of his story on the GlassFish stories blog. Do you have a Java EE/GlassFish adoption story to share? Let us know and we will highlight it for the community.

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• First Partial Lunar Eclipse in 2010

  - by Suganya

  Following the Annular Solar Eclipse in January 2010, the next eclipse hitting the earth is partial Lunar Eclipse in June 2010. This partial Lunar eclipse is mostly visible to people in America and Pacific side.   The first Lunar Eclipse for the year 2010 occurs on 26th June with the magnitude of 0.5368 and the eclipse lasts for two and a half hours totally. This eclipse is clearly visible for those who are in Western Canada , USA and Eastern Australia. The local timings (24 Hours format) of the cities where the partial solar eclipse is visible are S.No Place Partial Eclipse Begins Partial Eclipse Ends 1 Atlanta 05:17 08:00 2 San Francisco 02:17 05:00 3 Texas 04:17 07:00 4 Los Angeles 02:17 05:00 5 Sydney 20:17 23:00 6 Osaka 19:17 22:00 Join us on Facebook to read all our stories right inside your Facebook news feed.

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• Awesome Integration Of Office In Windows Phone 7[Videos]

  - by Gopinath

  Who else understand Office applications better than Microsoft? Well, not many out there. With the next generation of their mobile OS, Windows Phone 7,  Microsoft seems to be well determined to impress all of us with the awesome integration of Office. Microsoft recently published two demo videos of Office Integration in Windows Phone 7 OS. These videos shows off one of the nice things that we dream to do in a mobile: open a PowerPoint file inline from the email client, edit it, and send it back to the original sender. Other video demonstrates One Note, Word & Outlook with a clean and very intuitive user interface.  Check these two videos   Emails, Events and Schedule Office Hub Join us on Facebook to read all our stories right inside your Facebook news feed.

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• How do you deal with intentionally bad code?

  - by mafutrct

  There are many stories about intentionally bad code, not only on TDWTF but also on SO. Typical cases include: Having a useless time-wasting construct (e.g. an empty loop counting to some huge value) so programmers can easily "speed up" the application by removing it when they are tasked to. Providing intentionally misleading, wrong or no documentation to generate expensive support requests. Readily generating errors, or worse, generating even though everything worked fine, locking up the application so an expensive support call is required to unlock. These points display a more or less malicious attitude (even though sometimes by accident), especially the first point occurs rather often. How should one deal with such constructs? Ignore the issue, or just remove the offending code? Notify their manager, or speak to the person who introduced the "feature"?

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• Website Access...DNS, ISP, issue?

  - by sublet

  This isn't so much a code issue as it might be an issue with my ISP. For some reason when I visit a site very often, like one I manage or write stories on, it will just stop pulling data down after a while. It's very random when it happens, but probably happens once a week. If effects everyone who is accessing the site from this connection, and I can access other sites no problem. Also, if I go outside the office back home, which is right down the street, and access the site it is fine. I'm using Comcast in both locations. It's almost as if I have a limit on requests to each site and have hit my limit so it blocks the site for a while. Anybody have any clue what this might be?

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• Back in Atlanta! Wed, Feb 9 2011

  - by KKline

  I always enjoy spending time with my friends from Atlanta, as well as meeting folks and making new friends. If you live in the Atlanta area, I hope you'll join me on the evening of Wednesday, February 9th, 2011. Details are at the Atlanta SQL Server user group website . It's common knowledge that I have a terrible memory for many things. However, one of the few things that my memory is usually really good at is remember names & faces (and remembering stories, but that is another story as well)....(read more)

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• What are requirements for a successful SOA?

  - by Amir Rezaei

  I’m an EA in an organisation with 10000+ employees. Strategically we are heading towards SOA. Currently I’m researching about SOA’s and creating a road map and I have come over many blogs that talk about “SOA is dead”. We can all agree that SOA is not just web-services. The problem is that I have hard to find any information on the reason behind SOA-fail stories in enterprises. What went bad and what went right? My question is: What are common SOA mistakes in enterprises that make SOA fail in long term? Is the any best practice for SOA? What are the most important requirements for a successful SOA in an enterprise? It would be good feedback towards our SOA strategy in this organisation. I have tried to narrow down the question, but it’s hard due to the nature of the question.

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• New Exadata, Exalogic, Exalytics Public References

  - by Javier Puerta

  CUSTOMER SUCCESS STORIES & SPOTLIGHTS AmerisourceBergen (US) Oracle Exadata, Oracle Advanced Compression, Oracle Advanced Customer Support Services, Oracle Active Data Guard Published: July 31, 2014 Guangzhou Municipal Human Resources and Social Security Bureau (China) Exalogic, Enterprise Mgr Published: July 31, 2014 Norfolk Southern Corp. (US) Oracle Exadata, Oracle Exalytics, Oracle Business Intelligence Suite, Enterprise Edition Published: July 30, 2014 TDC (Denmark) Oracle Exadata, Oracle ZFS Storage Appliance, SPARC T4-4, SPARC T4-1, Oracle Solaris, Oracle Consulting, Oracle Advanced Customer Support Services Published: July 30, 2014 Chosun Ilbo (Korea) Oracle Exadata, Oracle GoldenGate Published: July 29, 2014 GIA (Gemological Institute of America) (US), Exalogic, Exadata Published: July 25, 2014 City of Lakeland (US) Oracle Exadata, Oracle Active Data Guard, Oracle Partitioning, Oracle Tuning Pack, Oracle Enterprise Manager, Oracle Diagnostics Pack, Oracle Enterprise Service Bus, Oracle Advanced Customer Support Services, Oracle Platinum Services Published: July 15, 2014 Tech Mahindra (India) Oracle Exadata, SPARC T5-4, Oracle Solaris 11, PeopleSoft Human Resources, Oracle Advanced Customer Support Services Published: July 01, 2014

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• Use a proxy which connects to the school proxy

  - by denNorske

  How to get my computer use a proxy ON my computer, which connects to the school proxy ? The reason I ask this, is because I need all programs on my computer, absolutely the whole system to go through the network, without having to use proxy authentication? Then I was thinking of a possibility to use a local proxy without authentication, to connect to the school proxy (with all authentication details), and then be able to make the system go through it? Is that possible? I've heard some stories about using IP-tables to make a transparent proxy, but I have no idea how to do that, as i am pretty new at all this. So, details, explanations and suggestions about this are very welcome! If you need more details, I'll provide them!

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• Embracing Community

  - by Chris Williams

  I just put the finishing touches on another article for my Code Magazine column: Embracing Community. You won't see this one until around July, but it focuses on a subject near and dear to my heart: Code Camps! At the end of the article, I mention that I'm interested in hearing some of your war stories about community and what you do to be a part of it. I'll be talking to people at Tech Ed 2010 and Codestock, but I would also like to hear from some of you that read this blog. If you have an interesting story to share, drop me a line (via this blog) and tell me about it. You never know, it just might end up in my column.

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• Mobile miscellany; 14 April

  Some updates on a few developing stories in the mobile space. First of all, the Palm acquisition. Right now the chaos is only increasing. Mobile consultant Tomi Ahonen gives an excellent overview of all major mobile players and why they would want to acquire Palm — or not. His bet is on Lenovo, with HTC running second. See also this piece which pinpoints Palm’s distribution model (or rather lack thereof) as a serious problem. The Sprint-exclusivity in the US was a bad idea. Meanwhile, Huawei and...Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• INFORMATION INDEPTH NEWSLETTER Database Insider June Edition

  - by jgelhaus

  Top News Stories include: Oracle #1 in RDBMS Share Gartner released its 2011 worldwide RDBMS market share research based on total software revenues, Market Share: All Software Markets, Worldwide 2011, and Oracle remained first in worldwide RDBMS share in 2011. KScope12:  The Oracle Development Tools User Group Conference The Oracle Development Tools User Group (ODTUG) will hold its annual conference, known as Kscope, in San Antonio, Texas, June 24–28. We asked ODTUG's Vice President Monty Latiolais for a sneak preview—and to share strategies for getting the most out of the event. New Independent Report Endorses Oracle Database Firewall In a new KuppingerCole Product Research Note, Martin Kuppinger concludes that Oracle Database Firewall "should definitely be evaluated and is amongst the recommended products in the database security market segment."  Check out the full edition today!

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• Pointless Code In Your Source

  - by Ali

  I've heard stories of this from senior coders and I've seen some of it myself. It seems that there are more than a few instances of programmers writing pointless code. I will see things like: Method or function calls that do nothing of value. Redundant checks done in a separate class file, object or method. if statements that always evaluate to true. Threads that spin off and do nothing of note. Just to name a few. I've been told that this is because programmers want to intentionally make the code confusing to raise their own worth to the organization or make sure of repeat business in the case of contractual or outsourced work. My question is. Has anyone else seen code like this? What was your conclusion was to why that code was there? If anyone has written code like this, can you share why?

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• Say What? Podcasting As Part of Your Content Marketing

  - by Mike Stiles

  What do you usually do in your car on the way to work?  Sing along to radio? Stream Pandora or iHeartRadio? Talk on the phone? Sit in total silence? Whatever it is you do, you could be using that time to make yourself an expert in any range of topics…using podcasts. We invite you to follow or subscribe to the daily Oracle Social Spotlight podcast, a quick roundup of the day’s top stories around social marketing and the social networks. After podcasts arrived in 2004, growth was steady but slow. The concept was strong: anyone with a passion for any subject could make a show for anyone who cared to listen. Enter the smartphone, iTunes, new podcasting platforms, and social, and podcasting became easier than ever and made more sense for both podcasters and listeners. Stats show 1 in 5 smartphone owners are podcast consumers and 29% of Americans have listened to a podcast. The potential audience is also larger than ever. “Baked in” podcast apps on over 200 million devices expose users to volumes of audio content with just a tap. 97 million Americans are driving to work every day by themselves. And 38% of Americans listen to audio on a digital device each week, a number that’s projected to double by 2015. Does that mean your brand should be podcasting? That’s part of a larger discussion about your overall content strategy, provided you have one. But if you do and podcasting is a component of it, here are some things to keep in mind: Don’t podcast just to do it. Podcast because you thought of a show customers and prospects will like that they can’t get anywhere else. Sound quality matters. Good microphones are not expensive. Bad sound is annoying, makes your brand feel cheap, and will turn today’s sophisticated ears off. The host matters. Many think they belong on the radio. Few actually do. Your brand’s host should be comfortable & likeable. A top advantage of a podcast is people can bond with a real person. It’s a trust opportunity, so don’t take it lightly. The content matters. “All killer, no filler” means don’t allow babbling just to fill enough time for an episode. Value the listeners’ time, because that time is hard to get. Put time, effort and creativity into it. Sure you’re a business, but you’re competing with content from professional media and showbiz producers. If you can include music, sound effects, and things that amuse the ears, do it. If you start, be consistent. The #1 flaw in podcasting is when listeners can’t count on another episode or don’t know when it’s coming. Don’t skip doing shows just because you can. Get committed. Get your cover art right. Podcasting is about audio, but people shop for podcasts by glancing through graphics. Yours has to be professional, cool, and informative to get listeners interested. Cross-promote your podcast on all your channels. The competition for listeners is fierce, so if you have existing audiences you can leverage to launch your show, use them. Optimize it for mobile. Assume that’s where most listening will take place. If you’re using one of the podcast platform apps, you should be in good shape. Frankly, the percentage of brands that are podcasting is quite low, and that’s okay. Once you move beyond blogging and start connecting with real voices, poor execution can do damage. But more (32%) marketers want to learn how to use podcasting, and more (23%) were increasing their podcasting throughout this year. Bottom line, you want to share your brand’s message and stories wherever your audience might be and in whatever way they prefer to take in content. Many prefer to do that while driving or working out, using the eyes and hands-free medium of audio. @mikestilesPhoto: stock.xchng

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• How do you promote your blog or website?

  - by zcourts

  I tend to get (what I think are good ideas) and I go out and either build software/websites from scratch or use an existing software/tool such as wordpress. But when I'm done, and even though I get a few users that say they really like it, I can't seem to get my apps out there, or rather get a large set of eyes on it. So I'm interested in knowing how others do it. I read people's stories of how they did this amazing thing and within 2-3 months they're getting thousands or hundreds of thousands of users per month. It just seems to be all smoke and mirrors. So how have you done it? Or anyone you know who has... Does everyone throw lots of money into their promotion, something else?

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• Defining Your Online Segmentation and Targeting Strategy

  - by Christie Flanagan

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} A lot of times, companies will put online segmentation and targeting on the back burner because they don’t know where to start. Often, I’ve heard web managers say that their segments aren’t well understood yet, so they can’t really deliver personalized online experiences that are meaningful. This lack of complete understanding means that they don't really bother to try. But, I don’t think you necessarily need to have an elaborate segmentation and targeting strategy already in place to start delivering a more relevant online customer experience. Sometimes it helps to think of how segmentation and targeting might solve some of the challenges your sites visitors are currently experiencing on your web presence, rather than doing nothing and waiting until a fully baked segmentation strategy lands in your inbox.  For example, perhaps you have a broad and varied service offering that makes it difficult for site visitors to easily find the solutions that are most relevant for them.  How can segmentation and targeting help solve this problem?  Or maybe it’s like the airline I described in Monday’s post where the special deals featured on the home page are only relevant to site visitors from a couple of cities.  Couldn’t segmentation and targeting help them to highlight offers on their home page that are relevant to a larger share of their site visitors? Your early segmentation and targeting efforts do not need to be complicated.  There are simple ways to start delivering a more relevant online customer experience, even if you’re dealing with anonymous site visitors.  These include targeting content to site visitors based on: Referral: Deliver targeted content to your site visitors that is based on where they came from or the search term they used to find your site Behavior:  Deliver content to your site visitors that is related or similar to content they’ve clicked on already Location:  Deliver content your site visitors that is most relevant for their geographic location (this would solve that pesky airline home page problem described above) So as you can see, there really are some very simple ways in which you can start improving your online customer experience using very basic segmentation and targeting methods.  One thing to keep in mind as you start to define you segmentation and targeting strategy is that there are many different types of attributes or combinations of attributes upon which you can base your segmentation and targeting strategy.  In addition to referral, behavior and location, other attributes that you should consider are: Profile Information:  What profile information do you know about this customer already?  Perhaps they provided some information on their interests and preferences when they first registered with your site. Time:  What time is it and how does that impact what my site visitors are looking for or trying to do? Demographics: What are my site visitors’ ages, incomes or ethnicities? Which attributes you select to include in your segmentation strategy will depend on your unique business needs and objectives.  Attributes such as behavior or referral may not be the most important targeting criteria depending on your situation. For example, if you’re a newspaper you might know that certain visitors are sports fans based on their profile information.  You can create a segment for sports fans and target sports related content to that segment of your readership online.  Or perhaps, a reader is browsing stories that are related to politics; you can use that visitor’s behavior to assign him or her to a segment for those interested in politics. From there you can recommend more stories to that visitor based on their interest in politics. For an airline, the visitor’s location may be a more important attribute. By detecting the visitor’s location, you can assign them to an appropriate segment and then target special flights and offers to them based on their likely departure airport. As you can see, there are many practical ways that you can start improving the experience your customers receive on your web presence using fairly basic segmentation and targeting techniques. If you want to learn more about segmentation and targeting using Oracle’s web experience management solution, check out this helpful video that demonstrates these powerful capabilities in Oracle WebCenter Sites. ***** On Demand Webcast Featuring Brian Solis of Altimeter Group Trends such as the mobile web, social media, gamification and real-time are changing customer behavior and expectations. In this new environment, many businesses will struggle. Some will fall by the wayside, while others learn to adapt and thrive. Watch this on demand webcast with Altimeter Group digital analyst and author, Brian Solis, and discover what your organization needs to know about how to compete in the new era of Digital Darwinism. View now.

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• GDD-BR 2010 [0D] Panel: Social Gaming, Virtual Currency and Ad Campaigns

  GDD-BR 2010 [0D] Panel: Social Gaming, Virtual Currency and Ad Campaigns Speakers: Eduardo Thuler, Juan Franco, Daniel Kafie, Bruno Souza Track: Panels Time slot: D [13:50 - 14:35] Room: 0 Social games are more than just fun: in recent years they have more than proved their value as a profitable business area. In this panel, you will have the opportunity to listen to what successful social gaming companies in Latin America have to say on social applications and their approaches to monetization such as virtual currency and in-game ad campaigns. Learn from their experience as they share their challenges and success stories in this exciting market. From: GoogleDevelopers Views: 1 0 ratings Time: 43:04 More in Science & Technology

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