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• Silverlight Cream for February 02, 2011 -- #1039

  - by Dave Campbell

  In this Issue: Tony Champion, Gill Cleeren, Alex van Beek, Michael James, Ollie Riches, Peter Kuhn, Mike Ormond, WindowsPhoneGeek(-2-), Daniel N. Egan, Loek Van Den Ouweland, and Paul Thurott. Above the Fold: Silverlight: "Using the AutoCompleteBox" Peter Kuhn WP7: "Windows Phone Image Button" Loek Van Den Ouweland Training: "New WP7 Virtual Labs" Daniel N. Egan Shoutouts: SilverlightShow has their top 5 most popular news articles up: SilverlightShow for Jan 24-30, 2011 Rudi Grobler posted answers he gives to questions about Silverlight - Where do I start? Brian Noyes starts a series of Webinars at SilverlightShow this morning at 10am PDT: Free Silverlight Show Webinar: Querying and Updating Data From Silverlight Clients with WCF RIA Services Join your fellow geeks at Gangplank in Chandler Arizona this Saturday as Scott Cate and AZGroups brings you Azure Boot Camp – Feb 5th 2011 From SilverlightCream.com: Deploying Silverlight with WCF Services Tony Champion takes a step out of his norm (Pivot) and has a post up about deploying WCF Services with your SL app, and how to take the pain out of that without pulling out your hair. Getting ready for Microsoft Silverlight Exam 70-506 (Part 3) Gill Cleeren's part 3 of getting ready for the Silverlight Exam is up at SilverlightShow... with links to the first two parts. There's so much good information linked off these... thanks Gill and 'The Show'! A guide through WCF RIA Services attributes Alex van Beek has a post up you will probably want to bookmark unless you're not using WCF RIA... do you know all the attributes by heart? ... how about an excellent explanation of 10 of them? Using DeferredLoadListBox in a Pivot Control Michael James discusses using the DeferredLoadListBox, and then also using it with the Pivot control... but not without some pain points which he defines and gives the workaround for. WP7: Know your data Ollie Riches' latest is about Data and WP7 ... specifically 'knowing' what data you're needing/using to avoid the 90MB memory limit... He gives a set of steps to follow to measure your data model to avoid getting in trouble. Using the AutoCompleteBox Peter Kuhn takes a great look at the AutoCompleteBox... the basics, and then well beyond with custom data, item templates, custom filters, asynchronous filtering, and a behavior for MVVM async filtering. OData and Windows Phone 7 Part 2 Mike Ormond has part 2 of his OData/WP7 post up... lashing up the images to go along with the code this time out... nice looking app. WP7 RoundToggleButton and RoundButton in depth WindowsPhoneGeek is checking out the RoundToggleButton and RoundButton controls from the Coding4fun Toolkit in detail... of course where to get them, and then the setup, demo project included. All about Dependency Properties in Silverlight for WP7 WindowsPhoneGeek's latest post is a good dependency-property discussion related to WP7 development, but if you're just learning, it's a good place to learn about the subject. New WP7 Virtual Labs Daniel N. Egan posted links to 6 new WP7 Virtual Labs released on 1/25. Windows Phone Image Button Loek Van Den Ouweland has a style up on his blog that gives you an imageButton for your WP7 apps, and a sweet little video showing how it's done in Expression Blend too. Yet another free Windows Phone book for developers Paul Thurott found a link to another Free eBook for WP7 development. This one is by Puja Pramudya and is an English translation of the original, and is an introductory text, but hey... it's free... give it a look! Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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• Transform your Oracle Tutor Documents to Your Corporate Standard

  - by mary.keane

  You have all of your company's processes documented in Oracle Tutor, and now you want to get the HTML files to reflect your company's corporate look and feel. How are you going to do this without having an HTML guru to change every HTML page? The good news is you do not need to be an HTML expert to make minor changes to your documents. All Tutor HTML files are attached to a group of style sheets, so any changes you make to the style sheets will immediately be reflected in all of your HTML documents. If you want to give it a try, here's what you do (please note that these tips are applicable to release Oracle Tutor 12.2 and greater): Navigate to your Tutor HTML directory, and copy into a draft folder a representative group of HTML files (don't forget the flowchart image files that are associated with the procedures). You'll also need to copy the following files: tutor.css tutor_notabs.css tutor_scripts.js tutor_tabs.css flow_icon.gif Here's the default look to the Oracle Tutor desk manual. Let's say I want to use my company's corporate style in the HTML documents. At Oracle, we use Oracle Red (FF0000), Oracle Black (000000), and Oracle Gray (666666). So I want to incorporate those colors into the Tutor HTML files. I open tutor.css from the draft folder in a text editor. My preference is to use Notepad, but there are others. Make sure, however, that it is a text editor, and not a word processing program. I want to change the headings to Oracle Red. The desk manual title is listed as the DMPAGETITLE, so I find that in tutor.css. The style names in the style sheets are descriptive, but sometimes you may have to experiment to find the right style (this is why you're working in a draft folder). I change the color attribute to FF00000, and then I save the document. Now I look at one of the desk manuals in my draft folder. I've successfully changed the title of the desk manual, so, now that I have more confidence that I can do this, I start changing other styles. I need to make changes in the tutor_tabs.css file as well, so I open that document. Then I look at one of the procedures. Oops! All that red is distracting, and the users may not be able to follow their procedures. So I go back to the corporate style guide, and I find some shades of gray that have been approved. So I use that, and it is now more readable. It's good enough for a first draft, and I would show it to my colleagues at this point to get their input. On my next blog, I'll discuss how to change the flowchart colors to match your corporate look and feel. Have you used the cascading styles sheets to change the look of your Tutor documents? If so, let us know what you've done in your post. Mary R. Keane Senior Development Manager, Oracle Tutor & UPK Content

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• Technical workshop with the gurus: Architecting Oracle Database-As-A-Service (DBaaS)

  - by Javier Puerta

  Hardware and Software, Engineered to Work Together inside the Click Here The order you must follow to make the colored link appear in browsers. If not the default window link will appear 1. Select the word you want to use for the link 2. Select the desired color, Red, Black, etc 3. Select bold if necessary ___________________________________________________________________________________________________________________ Templates use two sizes of fonts and the sans-serif font tag for the email. All Fonts should be (Arial, Helvetica, sans-serif) tags Normal size reading body fonts should be set to the size of 2. Small font sizes should be set to 1 !!!!!!!DO NOT USE ANY OTHER SIZE FONT FOR THE EMAILS!!!!!!!! ___________________________________________________________________________________________________________________ -- OCTOBER 2013 Invitation: Architecting Oracle Database-As-A-Service (DBaaS) Stay Connected Sign up for Specific Updates Architecting Oracle Database-As-A-Service (DBaaS) Dear partner, We are pleased to invite you to a 2-day workshop dedicated to EMEA partners on "Architecting Oracle Private Database Cloud & Delivering Database-As-A-Service (DBaaS)". This exclusive workshop will be delivered by Product Management and Product Development from Oracle HQ and focuses on the main theme CIOs are tackling with in the last decade: Consolidation to Private Cloud. For many customers the journey to consolidation has led to DBaaS Cloud deployments to significantly reduce costs and offer agile IT services. With the recent launch of Oracle Database 12c, the game really has changed in terms of what Oracle offers and how database clouds can be deployed. REGISTER NOW Who should attend: Enterprise Architects Infrastructure Architects DB Architects from System Integrators and large Independent Software Vendors. Take this opportunity to learn from the gurus, how you can help your customers maximize on their cloud consolidation strategies. The workshops main focus is service delivery, which includes standardization and consolidation, and how you would help your customers transform their current IT infrastructure to a service delivery model. It will discuss best practices and reviews customer examples that have successfully implemented a database cloud. The agenda is split into two days sessions: Day 1: Overview & Planning Database Cloud - Demos Customer Case Studies Database 12c Day 2: Database Cloud - Design Database Cloud - Implementation EM Cloud Control DBaaS on Engineered Systems Question and Answers Attendance is free of charge for qualified Oracle partners - Register now for one of the below sessions: Date Country Location 5 & 6 November 2013  United Kingdom   Manchester 7 & 8 November 2013  Germany  Munich 11 & 12 November 2013  Netherlands  Amsterdam 14 & 15 November 2013  Turkey Istanbul 18 & 19 November 2013  Austria Vienna Looking forward to seeing you! Javier Puerta Director, Core Technology Partner Programs EMEA Prashant Barot Director, Core Technology Resources OPN Portal OPN Enablement News Blog Oracle Partner Store Use Oracle Trademark in Google AdWords OPN Events Calendar OPN Information Center OPN Solutions Catalog Promote Your Events on Oracle Calendar Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States

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• Technical workshop with the gurus: Architecting Oracle Database-As-A-Service (DBaaS)

  - by Javier Puerta

  Hardware and Software, Engineered to Work Together inside the Click Here The order you must follow to make the colored link appear in browsers. If not the default window link will appear 1. Select the word you want to use for the link 2. Select the desired color, Red, Black, etc 3. Select bold if necessary ___________________________________________________________________________________________________________________ Templates use two sizes of fonts and the sans-serif font tag for the email. All Fonts should be (Arial, Helvetica, sans-serif) tags Normal size reading body fonts should be set to the size of 2. Small font sizes should be set to 1 !!!!!!!DO NOT USE ANY OTHER SIZE FONT FOR THE EMAILS!!!!!!!! ___________________________________________________________________________________________________________________ -- OCTOBER 2013 Invitation: Architecting Oracle Database-As-A-Service (DBaaS) Stay Connected Sign up for Specific Updates Architecting Oracle Database-As-A-Service (DBaaS) Dear partner, We are pleased to invite you to a 2-day workshop dedicated to EMEA partners on "Architecting Oracle Private Database Cloud & Delivering Database-As-A-Service (DBaaS)". This exclusive workshop will be delivered by Product Management and Product Development from Oracle HQ and focuses on the main theme CIOs are tackling with in the last decade: Consolidation to Private Cloud. For many customers the journey to consolidation has led to DBaaS Cloud deployments to significantly reduce costs and offer agile IT services. With the recent launch of Oracle Database 12c, the game really has changed in terms of what Oracle offers and how database clouds can be deployed. REGISTER NOW Who should attend: Enterprise Architects Infrastructure Architects DB Architects from System Integrators and large Independent Software Vendors. Take this opportunity to learn from the gurus, how you can help your customers maximize on their cloud consolidation strategies. The workshops main focus is service delivery, which includes standardization and consolidation, and how you would help your customers transform their current IT infrastructure to a service delivery model. It will discuss best practices and reviews customer examples that have successfully implemented a database cloud. The agenda is split into two days sessions: Day 1: Overview & Planning Database Cloud - Demos Customer Case Studies Database 12c Day 2: Database Cloud - Design Database Cloud - Implementation EM Cloud Control DBaaS on Engineered Systems Question and Answers Attendance is free of charge for qualified Oracle partners - Register now for one of the below sessions: Date Country Location 5 & 6 November 2013  United Kingdom   Manchester 7 & 8 November 2013  Germany  Munich 11 & 12 November 2013  Netherlands  Amsterdam 14 & 15 November 2013  Turkey Istanbul 18 & 19 November 2013  Austria Vienna Looking forward to seeing you! Javier Puerta Director, Core Technology Partner Programs EMEA Prashant Barot Director, Core Technology     Resources OPN Portal OPN Enablement News Blog Oracle Partner Store Use Oracle Trademark in Google AdWords OPN Events Calendar OPN Information Center OPN Solutions Catalog Promote Your Events on Oracle Calendar Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States

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• Tech Ed/BI Conference 2010: A Recovering Industry in a Recovering City

  - by andrewbrust

  I tried writing a post for this blog last night, while at the this year’s Microsoft Tech Ed and Business Intelligence conferences, in New Orleans. But I literally fell asleep while writing it.  That’s probably a sign that my readers might have done the same while reading it. Why the writer’s block? This was a very good show for me, but I think I was having trouble figuring out exactly why.  Now that I’m on the flight home, I’m starting to piece it together. One reason, for sure, was that I’ve spent years in both the developer and the BI worlds, and a show that combined the two was really enjoyable for me.  Typically, the subject matter, the attendees, the Microsoft execs and managers, and even the social circles have been separate.  This year’s Tech Ed facilitated a fusion of each of these previously segregated groups.  That was good for me as a speaker; for example, I facilitated a Birds of a Feather session on PowerPivot (Microsoft’s new self-service BI offering) which was well-attended, and by a large number of non-BI pros.  The fusion was good for me as an attendee too, as Microsoft BI, in the form of a new Pivot Viewer control, made it into the Day 1 keynote, demoed by Microsoft’s key BI champion, Amir Netz.  And it was good for me socially, as I was able to meet with peers in both camps, and at one location. Speaking of meeting with industry colleagues, I did a lot of that at this show.  Probably for the first time ever, I carefully scheduled and conducted a series of meetings with friends and business acquaintances in the developer tools, data visualization, utilities, publishing and training areas of the Microsoft ecosystem.  Beside the time efficiencies in conducting so many meetings, I discovered another benefit. I got a real handle on the tech industry’s economic health. The news here is good.  First of all, 2010 has been a great year for just about everyone I spoke to.  The mood is positive, energy is high, and people are working really hard.  This is, of course, refreshing to see, and it’s a huge relief.  Add to that the fact that this year’s Tech Ed was about 2.5 times larger in headcount than last year’s (based on numbers from unofficial, but reliable, sources), and the economic prognosis seems excellent.  But there’s more to it than that. Here’s the thing: everyone I talked to seems to be working, and succeeding, at changing their business models to adapt to changes in the industry.  Whether it’s the Internet’s impact on publishing and training, the increased importance of the developer audience in South Asia, the shift of affordable developer and business talent to unfamiliar locales abroad, or even lapses in Microsoft’s performance in the market, partner companies aren’t just rolling with the punches; they’re welcoming the changes and working them to their advantage.  No one seemed downtrodden, or even fatigued.  Even for businesses who have seen core revenue streams become commoditized, everyone seems to be changing their market strategy and winning.  Even Microsoft, of whom I have been critical recently, showed signs of successful hard work and playbook change, in the maturing of their cloud strategy, their commitment to it and their excitement around it.  And the embedded, managed, self-service BI strategy that Microsoft has been touting looks like it’s already being embraced by customers, even though PowerPivot, and other new Microsoft BI products, were released only recently. The collective optimism I have witnessed, and that I have felt, tells me good things about this industry and the economy.  The stock market had huge mood swings during my stay, and that may yet subdue the industry recovery I have seen this week.  Nonetheless, I am convinced that a strong foundation of hard work, innovative thinking and, if I may,  true renaissance is underlying this industry’s success. That kind of strength will generate a strong recovery, I am certain, whether now or once we’re past another round of choppy weather in the broader economy.  The fundamentals are good.

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• The Value of SOA Specialization - Fujitsu

  - by Jürgen Kress

  Thanks for the nice ink The Value of Specialization In my last post  I talked about Fujitsu's achievement in obtaining SOA and other specializations, but I have heard murmurings from other partners about what just is the value? I think Oracle have to do more to advertise the benefits to customers, we need to see customers asking for specialization for it to really work, but Oracle have made great promises about only recommending those partners who are specialized. For us there was another benefit. Oracle was sponsoring the 3rd Annual SOA Symposium in Berlin and invited us as their first specialized partner to take part. There is a great blog about the symposium on the SOA community blog site. This is real commitment from Oracle and we have other marketing opportunities being worked on with Jürgen. This does generate leads so my message to other Oracle Partners is, you need to do this, it is worthwhile.   Fujitsu - First SOA Specialized Partner Globally Just before Oracle Open World I found out that Fujitsu had achieved the first SOA Specialization globally. I think most partners know what the requirements are for Specialization and that in itself is challenging but the bureaucracy around the actual submission is an exercise in tenacity. I won’t go into that now; I have had my dig at Oracle this month, but enough to say the process could be improved. As a platinum partner we needed 5 specializations and we decided to go for SOA first. The reasoning behind this is that our Oracle Practice is known for being applications centric. We have always had an excellent technical capability but no one ever talked about that, it was just part and parcel of an implementation. However today we have just as many bids that are technology lead as there is applications lead, so it seemed a good plan to work on the areas we were not known for. We appointed a capability lead to be responsible for putting the team through the training and testing and Rosemary (Kell) was excellent, she ensured that everyone was on track and that it wasn’t just getting put into the ‘to do list’. In Fujitsu everyone in the Oracle Practice has an objective to achieve the competency tests in their area, so achieving the 2 pre sales, 2 sales and 1 support was no problem at all. We actually had 22 with the support capability proficiency.  The implementation specialist exams are much harder, more like OCP in the database area. We had help from the Oracle SOA Community; Jürgen Kress who runs this in EMEA is really motivational. At the time we started SOA was a beta exam which means you do not get the results immediately but again we put forward more than we needed. Manjit Chopra, Sukhraj Sahota, Emely Patra, Ian Scorrer and Sunny Sidhu all took the exam and eventually got the results they wanted they had passed. Congratulations. Here is Jurgen expalining why specialization is important. After the tests came the submissions where you need to include deals and experience, this was my bit, and persuading Oracle we really deserved the specialization. Finally we got the news we had been awarded the specialization, and a few days later that we were first globally. I am very proud. However there is no rest for the wicked and we plodded on to make the 5 specializations needed for Platinum and now we are working on the new Diamond status and I think SOA will be one of our 5 ‘super specializations’. This is a global Fujitsu initiative and I work closely with my colleague in Germany Jessika Weiss. It was nice to be able to have a press release about this and a comment from Judson Althoff  head of Oracle Alliances. For more information on SOA Specialization and the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required) Blog Twitter LinkedIn Mix Forum Wiki Website Technorati Tags: SOA,SOA Community,OPN,Oracle,Fujitsu,Debra Lilley,Jürgen Kress,Specialization,SOA Specialization

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• TechEd Israel 2010 may only accept speakers from sponsors

  - by RoyOsherove

  A month or so ago, Microsoft Israel started sending out emails to its partners and registered event users to “Save the date!” – Micraoft Teched Israel is coming, and it’s going to be this november! “Great news” I thought to myself. I’d been to a couple of the MS teched events, as a speaker and as an attendee, and it was lovely and professionally done. Israel is an amazing place for technology and development and TechEd hosted some big names in the world of MS software. A couple of weeks ago, I was shocked to hear from a couple of people that Microsoft Israel plans to only accept non-MS teched speakers, only from sponsors of the event. That means that according to the amount that you have paid, you get to insert one or more of your own selected speakers as part of teched. I’ve spent the past couple of weeks trying to gather more evidence of this, and have gotten some input from within MS about this information. It looks like that is indeed the case, though no MS rep. was prepared to answer any email I had publicly. If they approach me now I’d be happy to print their response. What does this mean? If this is true, it means that Microsoft Israel is making a grave mistake – They are diluting the quality of the speakers for pure money factors. That means, that as a teched attendee, who paid good money, you might be sitting down to watch nothing more that a bunch of infomercials, or sub-standard speakers – since speakers are no longer selected on quality or interest in their topic. They are turning the conference from a learning event to a commercial driven event They are closing off the stage to the community of speakers who may not be associated with any organization  willing to be a sponsor They are losing speakers (such as myself) who will not want to be part of such an event. (yes – even if my company ends up sponsoring the event, I will not take part in it, Sorry Eli!) They are saying “F&$K you” to the community of MVPs who should be the people to be approached first about technical talks (my guess is many MVPs wouldn’t want to talk at an event driven that way anyway ) I do hope this ends up not being true, but it looks like it is. MS Israel had already done such a thing with the Developer Days event previouly held in Israel – only sponsors were allowed to insert speakers into the event. If this turns out to be true I would urge the MS community in Israel to NOT TAKE PART AT THIS EVENT in any form (attendee, speaker, sponsor or otherwise). by taking part, you will be telling MS Israel it’s OK to piss all over the community that they are quietly suffocating anyway. The MVP case MS Israel has managed to screw the MVP program as well. MS MVPs (I’m one) have had a tough time here in Israel the past couple of years. ever since yosi taguri left the blue badge ranks, there was not real community leader left. Whoever runs things right now has their eyes and minds set elsewhere, with the software MVP community far from mind and heart. No special MVP events (except a couple of small ones this year). No real MVP leadership happens here, with the MVP MEA lead (Ruari) being on a remote line, is not really what’s needed. “MVP? What’s that?” I’m sure many MS Israel employees would say. Exactly my point. Last word I’ve been disappointed by the MS machine for a while now, but their slowness to realize what real community means in the past couple of years really turns me off. Maybe it’s time to move on. Maybe I shouldn’t be chasing people at MS Israel begging for a room to host the Agile Israel user group. Maybe it’s time to say a big bye bye and start looking at a life a bit more disconnected.

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• The All New Hotmail Looks Very Impressive [Video Tour]

  - by Gopinath

  With loads of new new features being introduced into GMail every now and then, Microsoft can’t sit and relax any more. Microsoft realized this and worked hard to introduce really impressive features in upcoming version of Windows Live Hotmail that was previewed couple of days ago. Most of the new features announced in the upcoming version are focusing on the important need of email users – de-clutter the mail box and effectively manage email over load easily. Here is the list highlight of new features New Features Sweep away clutter – This is the most impressive in the set of new features. It allows you to manage email overload. If you’ve subscribed to a newsletter but decided to not to allow it into your inbox, you can activate the sweep feature to move all the messages of the newsletter in to a folder other than your inbox. This may sound similar to filters option in GMail but the workflow is very easy in Hotmail. Quickly find message – Easy to use options are provided to see mails in separate views likes mails from contacts, social networking mail, mails from e-mail subscription services, etc. Now it’s easy to prioritize email checking like how you wish to. I prefer to check mails from my contacts first, then social networking messages and then the newsletter subscriptions. Improved spam detection – The span detection rules are tightened for better spam protection and also hotmail learns from user actions to effectively catch spam No more mail box storage restrictions – With a smart decision of Microsoft, users  no longer need to worry about the storage restrictions of their mail box – large attachments of hotmail can be stored in Windows Live SkyDrive. With Hotmail, we’ve combined the simplicity of sending photos through email with the power of Windows Live SkyDrive so that you can send up to 200 photos, each up to 50 MB in size, all in a single email. You can send all your vacation photos at once without worrying about attachment limits, Excellent Integration With Office Web Apps -  View and editing of office documents attached to the emails are made very easy by integrating Office Web Apps with Hotmail. When you receive a document/presentation/spreadsheet in hotmail, you can view it, edit it, save it or even you can send the modified document to original sender – all these without leaving hotmail. Inline viewing options for Photos, Videos, Social Network Messages – You can view photos embedded in the mail as slideshows(with the help of SilverLight), YouTube  & Hulu videos can be played inline  and track shipping notifications. Threaded conversations – emails in Hotmail are grouped just like it happens in GMail Others - enhanced account protection, full-session SSL, multiple email accounts, subfolders, contact management Video Tour Of New Features Here is an impressive video tour of new Hotmail features. When are these new features coming to Hotmail? Majority of the new features announced today are rolled out in coming weeks gradually to all the users. But advanced features like Office Integration with Hotmail is expected to take couple of months for general availability. Will You Switch back to Hotmail? Will these features lure GMail/Yahoo users to switch back to Hotmail? May be not immediately but these features may hold the existing users from leaving Hotmail. I used Hotmail, in the pre GMail era and now I use  Hotmail id only to sign-in to Microsoft websites that requites Hotmail authentication. It’s been years since I composed a new email in Hotmail. Even though the new features announced by Hotmail are very impressive, I like the way how GMail rapidly brings new features at regular intervals. If Hotmail also keeps innovating with new features at regular intervals, then there are good chances for it’s old users to return home. Join us on Facebook to read all our stories right inside your Facebook news feed.

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• Will You Accept This Rose?

  - by user715249

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Ashley, Bentley and the Masked Man. If these names mean anything to you we know where you’ll be on Monday night – planted in front of your television awaiting the villain’s return and what is sure to be the most dramatic rose ceremony yet on the Bachelorette.  If you’re the Oracle PartnerNetwork Communications Team you’ll be spending your Monday night putting the final touches on the most exciting Partner Kickoff Event yet.  Listen in as Judson tells you more. Starting at 6:00 AM PT on Tuesday, June 29th partners – and potential partners – can tune in to watch the excitement unfold at partner.oracle.com.  The storyline for FY12 will continue to unfold with a special role being outlined for our ISV partners.  SPOILER ALERT: OPN has made an investment in how we’ll go to market together – trust us - you don’t want to get this news from the highlight reel. While we won’t be sending anyone home from the show, we do promise an exciting hour which will gear you up to go to market with Oracle in the new fiscal year.  The Oracle PartnerNetwork FY12 Kickoff is being held live 5 times and will include a ‘date card’ message for each region. EMEA Kickoff - Tuesday, June 29, at 6 a.m. PT / 2 p.m. BT LAD Kickoff – Tuesday, June 29, at 8 a.m. PT / noon DT North America Kickoff – Tuesday, June 29, at 10 a.m. PT / 1 p.m. ET Japan Kickoff – Tuesday, June 29, at 6 p.m. PT / Wednesday, June 30, at 10 a.m. JT (Tokyo) APAC Kickoff– Tuesday, June 29, at 8 p.m. PT / Wednesday, June 30, at 11 a.m. SGT (Singapore) / 1 p.m. AET (Sydney) We’ll be taking your questions live throughout the show – we hope you’ll “accept our rose” and join us on this amazing journey. The OPN Communications Team

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• Java Spotlight Episode 76: Pro Java FX2 - A Definative Guide to Rich Clients with Java Technology

  - by Roger Brinkley

  Tweet An interview with the authors of Pro Java FX2: A Definative Guide to Rich Clients with Java Technology. Right-click or Control-click to download this MP3 file. You can also subscribe to the Java Spotlight Podcast Feed to get the latest podcast automatically. If you use iTunes you can open iTunes and subscribe with this link:  Java Spotlight Podcast in iTunes. Show Notes News Angela Caicedo has created 3 new Java FX screen cast videos on java UTube channel: Part 1: Building your First Java FX Application with Netbeans 7.1, Part 2: Building your First Java FX Application with Netbeans 7.1, and Getting Started with Scene Builder.  Events March 26-29, EclipseCon, Reston, USA March 27, Virtual Developer Days - Java (Asia Pacific (English)),9:30 am to 2:00pm IST / 12:00pm to 4.30pm SGT  / 3.00pm - 7.30pm AEDT April 4-5, JavaOne Japan, Tokyo, Japan April 12, GreenJUG, Greenville, SC April 17-18, JavaOne Russia, Moscow Russia April 18–20, Devoxx France, Paris, France April 26, Mix-IT, Lyon, France, May 3-4, JavaOne India, Hyderabad, India Feature InterviewPro JavaFX 2: A Definitive Guide to Rich Clients with Java Technology is available from Amazon.com in either paperback or on the Kindle.James L. (Jim) Weaver is a Java and JavaFX developer, author, and speaker with a passion for helping rich-client Java and JavaFX become preferred technologies for new application development. Books that Jim has authored include Inside Java, Beginning J2EE, and Pro JavaFX Platform, with the latter being updated to cover JavaFX 2.0. His professional background includes 15 years as a systems architect at EDS, and the same number of years as an independent developer. Jim is an international speaker at software technology conferences, including the JavaOne conferences in San Francisco and São Paulo. Jim blogs at http://javafxpert.com, tweets @javafxpert. Weiqi Gao is a principal software engineer with Object Computing, Inc., in St. Louis, MO. He has more than 18 years of software development experience and has been using Java technology since 1998. He is interested in programming languages, object-oriented systems, distributed computing, and graphical user interfaces. He is a presenter and a member of the steering committee of the St. Louis Java Users Group. Weiqi holds a PhD in mathematics. Stephen Chin is chief agile methodologist at GXS and a technical expert in client UI technologies. He is lead author on the Pro Android Flash title and coauthored the Pro JavaFX Platform title, which is the leading technical reference for JavaFX. In addition, Stephen runs the very successful Silicon Valley JavaFX User Group, which has hundreds of members and tens of thousands of online viewers. Finally, he is a Java Champion, chair of the OSCON Java conference, and an internationally recognized speaker featured at Devoxx, Codemash, AnDevCon, Jazoon, and JavaOne, where he received a Rock Star Award. Stephen can be followed on twitter @steveonjava and reached via his blog: http://steveonjava.com.Dean Iverson has been writing software professionally for more than 15 years. He is employed by the Virginia Tech Transportation Institute, where he is a rich client application developer. He also has a small software consultancy called Pleasing Software Solutions, which he cofounded with his wife. Johan Vos started to work with Java in 1995. As part of the Blackdown team, he helped port Java to Linux. With LodgON, the company he cofounded, he has been mainly working on Java-based solutions for social networking software. Because he can't make a choice between embedded development and enterprise development, his main focus is on end-to-end Java, combining the strengths of backend systems and embedded devices. His favorite technologies are currently Java EE/Glassfish at the backend and JavaFX at the frontend. Johan's blog can be followed at http://blogs.lodgon.com/johan, he tweets at http://twitter.com/johanvos. Mail Bag What’s Cool Gerrit Grunwald's SteelSeries FX Experience Tools Canned Animations ComboBox

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• T-SQL in Chicago – the LobsterPot teams with DataEducation

  - by Rob Farley

  In May, I’ll be in the US. I have board meetings for PASS at the SQLRally event in Dallas, and then I’m going to be spending a bit of time in Chicago. The big news is that while I’m in Chicago (May 14-16), I’m going to teach my “Advanced T-SQL Querying and Reporting: Building Effectiveness” course. This is a course that I’ve been teaching since the 2005 days, and have modified over time for 2008 and 2012. It’s very much my most popular course, and I love teaching it. Let me tell you why. For years, I wrote queries and thought I was good at it. I was a developer. I’d written a lot of C (and other, more fun languages like Prolog and Lisp) at university, and then got into the ‘real world’ and coded in VB, PL/SQL, and so on through to C#, and saw SQL (whichever database system it was) as just a way of getting the data back. I could write a query to return just about whatever data I wanted, and that was good. I was better at it than the people around me, and that helped. (It didn’t help my progression into management, then it just became a frustration, but for the most part, it was good to know that I was good at this particular thing.) But then I discovered the other side of querying – the execution plan. I started to learn about the translation from what I’d written into the plan, and this impacted my query-writing significantly. I look back at the queries I wrote before I understood this, and shudder. I wrote queries that were correct, but often a long way from effective. I’d done query tuning, but had largely done it without considering the plan, just inferring what indexes would help. This is not a performance-tuning course. It’s focused on the T-SQL that you read and write. But performance is a significant and recurring theme. Effective T-SQL has to be about performance – it’s the biggest way that a query becomes effective. There are other aspects too though – such as using constructs better. For example – I can write code that modifies data nicely, but if I haven’t learned about the MERGE statement and the way that it can impact things, I’m missing a few tricks. If you’re going to do this course, a good place to be is the situation I was in a few years before I wrote this course. You’re probably comfortable with writing T-SQL queries. You know how to make a SELECT statement do what you need it to, but feel there has to be a better way. You can write JOINs easily, and understand how to use LEFT JOIN to make sure you don’t filter out rows from the first table, but you’re coding blind. The first module I cover is on Query Execution. Take a look at the Course Outline at Data Education’s website. The first part of the first module is on the components of a SELECT statement (where I make you think harder about GROUP BY than you probably have before), but then we jump straight into Execution Plans. Some stuff on indexes is in there too, as is simplification and SARGability. Some of this is stuff that you may have heard me present on at conferences, but here you have me for three days straight. I’m sure you can imagine that we revisit these topics throughout the rest of the course as well, and you’d be right. In the second and third modules we look at a bunch of other aspects, including some of the T-SQL constructs that lots of people don’t know, and various other things that can help your T-SQL be, well, more effective. I’ve had quite a lot of people do this course and be itching to get back to work even on the first day. That’s not a comment about the jokes I tell, but because people want to look at the queries they run. LobsterPot Solutions is thrilled to be partnering with Data Education to bring this training to Chicago. Visit their website to register for the course. @rob_farley

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• Bad Spot to Be In: Playing Catch-up with Mobile Advertising

  - by Mike Stiles

  You probably noticed, there’s a mass migration going on from online desktop/laptop usage to smartphone/tablet usage.  It’s an indicator of how we live our lives in the modern world: always on the go, with no intention of being disconnected while out there. Consequently, paid as it relates to mobile advertising is taking the social spotlight. eMarketer estimated that in 2013, US adults would spend about 2 hours, 21 minutes a day on mobile, not counting talking time. More people in the world own smartphones than own toothbrushes (bad news I suppose if you’re marketing toothpaste). They’re using those mobile devices to access social networks, consuming at least 17% of their mobile time on them. Frankly, you don’t need a deep dive into mobile usage stats to know what’s going on. Just look around you in any store, venue or coffee shop. It’s really obvious…our mobile devices are now where we “are,” so that’s where marketers can increasingly reach us. And it’s a smart place for them to do just that. Mobile devices can be viewed more and more as shopping facilitators. Usually when someone is on mobile, they are not in passive research mode. They are likely standing near a store or in front of a product, using their mobile to seek reassurance that buying that product is the right move. They are the hottest of hot prospects. Consider that 4 out of 5 consumers use smartphones to shop, 52% of Americans use mobile devices for in-store for research, 70% of mobile searches lead to online action inside of an hour, and people that find you on mobile convert at almost 3x the rate as those that find you on desktop or laptop. But what are marketers doing? Enter statistics from Mary Meeker’s latest State of the Internet report. Common sense says you buy advertising where people are spending their eyeball time, right? But while mobile is 20% of media use and rising, the ad spend there is 4%. Conversely, while print usage is at 5% and falling, ad spend there is 19%. We all love nostalgia, but come on. There are reasons marketing dollar migration to mobile has not matched user migration, including the availability of mobile ad products and the ability to measure user response to mobile ads. But interesting things are happening now. First came Facebook’s mobile ad, which let app developers pay to get potential downloads. Then their mobile ad network was announced at F8, allowing marketers to target users across non-Facebook apps while leveraging the wealth of diverse data Facebook has on those users, a big deal since Nielsen has pointed out mobile apps make up 89% of the media time spent on mobile. Twitter has a similar play in motion with their MoPub acquisition. And now mobile deeplinks have arrived, which can take users straight to sub-pages of mobile apps for a faster, more direct shopper/researcher user experience. The sooner the gratification, the smoother and faster the conversion. To be clear, growth in mobile ad spending is well underway. After posting $13.1 billion in 2013, Gartner expects global mobile ad spending to reach $18 billion this year, then go to $41.9 billion by 2017. Cheap smartphones and data plans are spreading worldwide, further fueling the shift to mobile. Mobile usage in India alone should grow 400% by 2018. And, of course, there’s the famous statistic that mobile should overtake desktop Internet usage this year. How can we as marketers mess up this opportunity? Two ways. We could position ourselves in perpetual “catch-up” mode and keep spending ad dollars where the public used to be. And we could annoy mobile users with horrid old-school marketing practices. Two-thirds of users told Forrester they think interruptive in-app ads are more annoying than TV ads. Make sure your brand’s social marketing technology platform is delivering a crystal clear picture of your social connections so the mobile touch point is highly relevant, mobile optimized, and delivering real value and satisfying experiences. Otherwise, all we’ve done is find a new way to be unwanted. @mikestiles @oraclesocialPhoto: Kate Mallatratt, freeimages.com

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• Taking Your Business Scorecard Golfing

  - by tobyehatch

  Our workplace world is definitely changing. Not only are we taking work home, but we are working during odd hours in some very strange places.  I had the pleasure of interviewing Jacques Vigeant, Product Strategy Manager for Oracle Business Intelligence and Enterprise Performance Management, on a Podcast, and he enlightened me about how our mobile devices and business scorecards are enabling us to be more accountable and keep a watchful eye on business – even while on the golf course.Business scorecards have been around for many years - so I asked Jacques if he felt they had changed significantly due to technology. His answer was, “Yes, and no.”  Jacques agreed that scorecard enthusiasts are still passionate about executing the company strategy and monitoring Key Performance Indicators (KPIs), but scorecards and Business Intelligence (BI) as a whole have changed.  He explained that five to six years ago, people did BI work at the office and, for the most part, disconnected from their computer and workplace when they went home – with the exception of checking email and making a phone call or two. But now, that is no longer the case. People are virtually always connected with work and, more importantly, expect their BI and scorecards to be ‘always on,’ regardless of whether they are at their desk or somewhere else.Basically, the BI paradigm has changed from a 'pull' model, where employees are at their desks querying or pulling information from the system, to a 'push' model where employees expect their BI and scorecard systems to reach out (or push information) to them when there is something of note to learn or something on which they need to take action. I found this very interesting. However mobile devices do have their limitations with respect to screen sizes – does it really make sense to look at your strategy/scorecard on tiny devices? What kind of scorecard activities can you really expect to be able to do? Jacques’ answer was very logical. “When you think of a scorecard, it is really comprised of an organization of KPIs that are aligned with the strategic objectives of your company. KPIs are the heart of how you will execute your strategy. So, if you decompose that a little more, each KPI is well defined with the thresholds that you should keep an eye on and who is responsible for them. When we talk about scorecarding on a phone, we aren’t talking about surfing the strategy and exploring the strategy map like we do on the desktop. In a scorecarding context, we use the phone more as an alerting mechanism or simple monitoring device for your KPIs.”Jacques gave a great example of an inventory manager who took part of an afternoon off to go golfing before winter finally hit, and while on the front nine holes, his phone vibrated. His scorecard was alerting him that the inventory levels for one of the products was below some threshold that he had set.  From his phone, he had set up three options within Oracle Scorecard and Strategy Management (OSSM) for this type of situation:  1. Contact the warehouse manager directly by phone and work it out (standard phone function)  2. Tap/hold the KPI and add an annotation to the KPI in OSSM using the dictation capabilities of the phone and deal with it more fully when he gets back to the office  3. Tap/hold the KPI and invoke a business process from OSSM to transfer product from another warehouse with higher stock levels to the one that needs it  Being on a phone should still give you options to quickly deal with situations as needed, but mobile phones are not designed for nor should try to replicate the full desktop experience. We covered other interesting subjects in the interview, including how Oracle is keeping pace with mobile innovation and new devices such as Google Glasses, Galaxy Gear, Pebble Watches and more, and how Oracle is handling mobile security– which is great news for our mobile workforce. To listen to the entire Podcast, click here.To learn more about Oracle Scorecard and Strategy Management, click here.

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• ArchBeat Link-o-Rama Top 10 for November 4-10, 2012

  - by Bob Rhubart

  The Top 10 most popular items shared via the OTN ArchBeat Facebook Page for the week of November 4-10, 2012. OAM/OVD JVM Tuning | @FusionSecExpert Vinay from the Oracle Fusion Middleware Architecture Group (the very prolific A-Team) shares a process for analyzing and improving performance in Oracle Virtual Directory and Oracle Access Manager. Exploring Lambda Expressions for the Java Language and the JVM | Java Magazine In the latest //Java/Architect column in Java Magazine, Ben Evans, Martijn Verburg, and Trisha Gee explain how, "although Lambda expressions might seem unfamiliar to begin with, they're quite easy to pick up, and mastering them will be vital for writing applications that can take full advantage of modern multicore CPUs." SOA Galore: New Books for Technical Eyes Only Shake up up your technical skills with this trio of new technical books from community members covering SOA and BPM. Oracle Solaris 11.1 update focuses on database integration, cloud | Mark Fontecchio TechTarget editor Mark Fontecchio reports on the recent Oracle Solaris 11.1 release, with comments from IDC's Al Gillen. Solving Big Problems in Our 21st Century Information Society | Irving Wladawsky-Berger "I believe that the kind of extensive collaboration between the private sector, academia and government represented by the Internet revolution will be the way we will generally tackle big problems in the 21st century. Just as with the Internet, governments have a major role to play as the catalyst for many of the big projects that the private sector will then take forward and exploit. The need for high bandwidth, robust national broadband infrastructures is but one such example." — Irving Wladawsky-Berger ADF Mobile Custom Javasciprt – iFrame Injection | John Brunswick The ADF Mobile Framework provides a range of out of the box components to add within your AMX pages, according to John Brunswick. But what happens when "an out of the box component does not directly fulfill your development need? What options are available to extend your application interface?" John has an answer. Architects Matter: Making sense of the people who make sense of enterprise IT Why do architects matter? Oracle Enterprise Architect Eric Stephens suggests that you ask yourself this question the next time you take the elevator to the Oracle offices on the 45th floor of the Willis Tower in Chicago, Illinois (or any other skyscraper, for that matter). If you had to take the stairs to get to those offices, who would you blame? "You get the picture," he says. "Architecture is essential for any necessarily complex structure, be it a building or an enterprise." (Read the article...) Converting SSL certificate generated by a 3rd party to an Oracle Wallet | Paulo Albuquerque Oracle Fusion Middleware A-Team member Paulo Albuquerque shares "a workaround to get your private key, certificate and CA trusted certificates chain into Oracle Wallet." How Data and BPM are married to get the right information to the right people at the right time | Leon Smiers "Business Process Management…supports a large group of stakeholders within an organization, all with different needs," says Oracle ACE Leon Smiers. "End-to-end processes typically run across departments, stakeholders and applications, and can often have a long life-span. So how do organizations provide all stakeholders with the information they need?" Leon provides answers in this post. Updated Business Activity Monitoring (BAM) Class | Gary Barg Oracle SOA Team blogger Gary Barg has news for those interested in a skills upgrade. This updated Oracle University course "explains how to use Oracle BAM to monitor enterprise business activities across an enterprise in real time. You can measure your key performance indicators (KPIs), determine whether you are meeting service-level agreements (SLAs), and take corrective action in real time." Thought for the Day "For every complex problem, there is a solution that is simple, neat, and wrong." — H. L. Mencken (September 12, 1880 – January 29, 1956) Source: SoftwareQuotes.com

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• Yammer, Berkeley DB, and the 3rd Platform

  - by Eric Jensen

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:major-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:major-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:major-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:major-bidi; mso-bidi-language:EN-US;} If you read the news, you know that the latest high-profile social media acquisition was just confirmed. Microsoft has agreed to acquire Yammer for 1.2 billion. Personally, I believe that Yammer’s amazing success can be mainly attributed to their wise decision to use Berkeley DB Java Edition as their backend data store. :-) I’m only kidding, of course. However, as Ryan Kennedy points out in the video I recently blogged about, BDB JE did provide the right feature set that allowed them to reliably grow their business. Which in turn allowed them to focus on their core value add. As it turns out, their ‘add’ is quite valuable! This actually makes sense to me, a lot more sense than certain other recent social acquisitions, and here’s why. Last year, IDC declared that we are entering a new computing era, the era of the “3rd Platform.” In case you’re curious, the first 2 were terminal computing and client/server computing, IIRC. Anyway, this 3rd one is more complicated. This year, IDC refined the concept further. It now involves 4 distinct buzzwords: cloud, social, mobile, and big data. Yammer is a social media platform that runs in the cloud, designed to be used from mobile devices. Their approach, using Berkeley DB Java Edition with High Availability, qualifies as big data. This means that Yammer is sitting right smack in the center if IDC’s new computing era. Another way to put it is: the folks at Yammer were prescient enough to predict where things were headed, and get there first. They chose Berkeley DB to handle their data. Maybe you should too!

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• Site Review: Facebook.com and Blockbuster.com - Navigation Schemes

  After cycling through a list of my favorite sites I decided to select Facebook.com and Blockbuster.com for this  post because I found their navigation schemes very intuitive. Facebook in my opinion took a very simplistic and minimalistic approach when they designed their site and its navigation. For example, when you login to your account you will find on the upper left hand side a generic section of the site common areas to all users like news, messages, events, photos and friends. Below this in a separate navigation menu is a list of applications that a user has elected to access through bookmarks. Finally in the upper right hand corner of the site contains links to administer the user’s account like account settings, public profile, and a link back to the users’ home page. Blockbuster on the other had tried to make site navigation a little more slick by using a menu-submenu approach to navigation where user can click on things like Rent, Buy, On Demand, Games, Stores, and Gifts and a submenu of corresponding items appears below the original menu item. In addition they also took this approach and added categorized lists of movies that they offer on the homepage so that users can click on an item like “DVD Spotlight” and a list of movies represented as actual DVD box cases appear on the user’s screen so they can scroll through the list by using left and right arrows on either side of the images displayed. Both Facebook and Blockbuster have more than one navigation groupings because their respected sites are so large and offer an absorbent amount of features. Because of this reason they have to group the main functionality of information in to logical groups based on their actions they perform and the access to specific information. For example it would not make sense for Facebook to include a particular game you like to play within your account with a section pertaining to account administration. The game link would be completely out of place and really confuse the users experience because the groupings where not logically grouped. In addition I think that Facebook users would benefit if Facebook allowed its users to specify what they want on the general navigation from within their site or at least create a section to show frequently accessed pages or favorite sections. Finally regarding additional navigation, I think blockbuster users really benefit from the submenu system of categorizing data, and if fact Blockbuster even allows them to refine the information they are looking for through the use of secondary submenu systems allowing users to really drill down in to what they are looking for to learn more on. I do not think that having more than one navigation bar on a web page is not confusing for the user. For example if you have a navigation bar at the top of your page and at the bottom will allow users to move around the website easier because they can utilize the navigation closest to where their cursor is on the page. In regards to designers forcing all the navigation in to one navigation bar, I think it would be hard for the user to fully understand what is going on based on the size and complexity of the site they are dealing with. For example Blockbuster has a ton of content that could not easily be put in to one navigation bar. From my experience with both Facebook and Blockbuster, they both do a good job with cross browser compatibility. I have had no issues with either site in IE, Firefox, Chrome, and Safari over the years. In addition, I do not believe that either Facebook or Blockbuster require any additional plug-in to utilize their navigation bars.

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• Content Challenge: You Can Only Get it Here

  - by Mike Stiles

  Part of the content conundrum for brands is figuring out what kind of content customers would find cool, desirable, and relevant. The mere fact many brands have no idea what this content might be is, in itself, pretty alarming. You’d have to have a pretty thorough lack of involvement with and understanding of your customers to not know what they might like. But despite what should be a great awakening in which consumers are using every technology and trick in the book to shield themselves from ads and commercials, brand self-obsession continues as marketers concentrate on their message, their campaign, what they want to say, and what they want social users to do. When individuals conduct themselves in that same fashion on Facebook and Twitter, it gets tiresome and starts losing value pretty quickly. Their posts eventually get hidden. Conversely, friends who post things that consistently entertain or inform, with little self-marketing desperation involved, win the coveted “show all updates” setting. Of course brands are going to use social to market. It’s pretty much the point of having social in the marketing mix. And yes, people who follow a brand’s Twitter account or “Like” a brand’s Facebook Page implicitly state they want to know what’s going on with that brand’s products and services. But if you have a Facebook friend that assumes you want every one of her posts to be about what wine she likes (Mitsubishi’s current campaign is even based around weeding out pretentious Facebook friends, then running them over), then you know how it must feel for your fans and followers to get a sales pitch for your crackers or whatever you’re selling every single time. Is there such a thing as content that doesn’t sell but that still advances the brand and makes the consumer more involved and valuable? Of course. And perhaps there are no better companies than enterprise brands to do it. Enterprise organizations are large enough to go beyond a product and engage readers/viewers at higher, broader levels…communicating expertise across entire sectors, subjects and industries. You’re going from pitchman to news source, and getting full credit for it as the presenter. A recent GigaOM article pointed out the success a San Francisco-based startup called Crunchyroll is having. Their niche (and they proudly admit it’s a niche) is providing Japanese anime, Korean drama and Asian live action content to countries that can’t get it any other way via licensing deals. Shows are available in HD and on the same day they air in the host country. Crunchyroll not only gets 8 million viewers a month, they have 100,000 paying subscribers at $7-12/month. Got a point, Mike? I do happen to have one. Crunchyroll illustrates the content opportunity enterprise companies have…which is to determine your “area,” the interest graph of your customers, then provide content that speaks to and satisfies those interests that can’t be found anywhere else. At least not in the same style, or of the same quality, or with the same authority. Do what no one else is doing. Provide what no one else is providing in your sector. If underserved users are willing to pay monthly for access to awkwardly moving cartoon dragons, imagine the audience you could attract with free, useful, non-sales content in your customers’ area of interest. It’s an audience you’ll want in place when the time does come to put out that marketing message. A content challenge is better than a content conundrum any day.

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• Oracle OpenWorld Update: Demo Pods and Hands-on Labs

  - by Doug Reid

  0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Less than one week away until the start of Oracle OpenWorld 2012 and the Data Integration Solutions team is ready to go!  We have an exciting line up for you this year which we have summarized for you in the Oracle OpenWorld Focus on Data Integration Solutions document. In past posts we have discussed session themes and our customer panel, but today I would like to summarize our Hands-on Labs and Demo Pods that we have available for attendees. For Oracle GoldenGate Hands-On Labs we have two labs that we are running this year. Deep Dive into Oracle GoldenGate Thursday October 4th at 11:15AM in the Marriott Marquis Salon 1/2 Oracle GoldenGate provides real-time log-based change data capture and delivery between heterogeneous systems. It enables cost-effective, low-impact, real-time data integration and continuous availability solutions. This session covers Oracle GoldenGate 11g’s internal product architecture and includes a hands-on lab that covers configuration examples for target database instantiation and real-time change data capture and delivery. The participants will configure Oracle GoldenGate to instantiate a secondary database that can be used for disaster recovery or a reporting instance. Come learn how easy it is to use and how this can be a very valuable and easy technology solution for your organization. Introduction to Oracle GoldenGate Veridata Wednesday October 3rd 10:15AM in the Marriott Marquis Sales 1/2 Oracle GoldenGate Veridata compares one set of data with another and identifies data that is out of synchronization. In this hands-on lab, you will be introduced to the key features of this product. Using the Oracle GoldenGate Veridata Web client, you will have the opportunity to configure comparison objects and rules, initiate a comparison, review the status and output of a comparison, and review out-of-sync data. As a bonus this year, we have recorded the labs and made them available on youtube.com/oraclegoldengate. These will be available the day of the labs. Our demo pods are an opportunity for attendees to see our products but more so to meet the product management and development teams. I would like to point out that we have two Oracle GoldenGate 11gR2 demo pods, one in the database camp and the other in the middleware camp. The one in the middleware camp will be focused on all platforms while the one in the database camp will have a focus on the Oracle platform. The other two I would like to point out are the Monitoring Oracle GoldenGate and the Oracle Enterprise Manager demo pods; both of these pods will focus on methods to monitor GoldenGate but the OEM demo pod will have a specific focus on the Oracle GoldenGate Management Pack plug-in for OEM. Below is a list of our demo pods and their locations. Monitoring Oracle GoldenGate for End-to-End Visibility Moscone South, Right - S-241 Oracle Data Integrator and Oracle GoldenGate for Oracle Applications Moscone South, Right - S-240 Oracle GoldenGate 11gR2 New Features Moscone South, Right - S-239 Oracle GoldenGate 11gR2: Real-Time, Transactional Database Replication     Moscone South, Left - S-027 Oracle GoldenGate Veridata and Adapters Moscone South, Right - S-242 Oracle Enterprise Manager Moscone South, Left - S-040 Keep tuned to our blog during the show for news and highlights from the Data Integration Solutions team. See you there.

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• So You Want to Be a Social Media Director

  - by Mike Stiles

  Do you want to be a Social Media Director? Some say the title is already losing its relevance; that social should be a basic skill that is required and used no matter what your position is inside the enterprise. I suppose that’s visionary, and a fun thing for thought leaders to say. But in the vast majority of business organizations, we’re so far away from that reality that the thought of not having someone driving social’s implementation and guiding its proper usage conjures up images of anarchy. That said, social media has become so broad, so catch-all, and so extended across business functions, that today’s Social Media Director, depending on the size of their staff, must make jacks-of-all-trades look like one-trick-ponies. Just as the purview of the CMO has grown all-encompassing, the disciplines required of their heads of social are stacking up. Master of Content Every social pipeline you build must stay filled, with quantity and quality. Content takes time, and the job never stops. Never. And no, it’s not true that anybody can write. Master of Customer Experience You must have a passion for hearing from customers and making them really happy. Master of PR You must know how to communicate and leverage the trust you’ve built when crises strike. Couldn’t hurt to be a Master of Politics. Master of Social Technology So many social management tools on the market. You have to know what social tech ecosystem makes sense and avoid piecemeal point solutions. Master of Business Development Social for selling and prospecting is hot, and you have to know how to use social to do it. Master of Analytics Nothing else matters if you can’t prove social is helping the brand. That’s right, creative content guy has to also be a math and stats geek. Good luck with that. Master of Paid Media You’ve got to learn the language, learn the tactics, learn the vendors and learn how to measure results. Master of Education Guess who gets to teach everyone who has no clue how to use social for business. Master of Personal Likability You’ll be leading the voice, tone, image and personality of the brand. If you don’t instinctively know how to be liked by actual people, the brand will be starting from a deficit. How deep must you go in this parade of masteries? Again, that depends on your employer’s maturity level in social. Serious players recognize these as distinct disciplines requiring true experts for maximum effect. Less serious players will need you to execute personally in many of these areas. Do the best you can, and try to grow quickly at each. If you’re the sole person executing all social…well…you’re in the game of managing expectations and trying to socially educate your employer. The good news is, you should be making a certifiable killing. If you’re alone and your salary is modest, time to understand how many brands out there crave what you’ve mastered. Not to push back against thought leaders, but the need for brand social leadership has not gone away…not even a little bit. @mikestiles @oraclesocialPhoto: Stefan Wagner, freeimages.com

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• Windows Phone 7 Series - Tools and Resources

  - by TechTwaddle

  Unless you've been living in the caves of Lascaux for the past couple of days, you probably know what's happening in the world of Windows Phone. Microsoft unveiled the developer tools required to develop applications and games for Windows Phone 7 at MIX10 a couple of days back. Silverlight and XNA being the major frameworks, no big surprise there. And the best news of all is that all the development tools are free! So if you are planning to develop apps for Windows Phone 7, read on. The first place, or more appropriately hub, for you is the Windows Phone Developer Portal. It has most of the information you need to get you started. Now there is a ton of information available at other places too. In this post, I take time to put all the information that I found useful at one place, and I'll keep updating this as and when I find new stuff.   Setting up the development environment 1. Install Windows Phone Developer Tools CTP (Community Technology Preview) This will install Visual Studio 2010 Express, Silverlight, XNA framework and emulator for Windows Phone 7. It also installs a few support tools. 2. Expression Blend 4 for Windows Phone:     - Install Expression Blend 4 beta     - Install Expression Blend Add-in Preview for Windows Phone     - Install Expression Blend SDK Preview for Windows Phone Installing the above tools should set your machine up for development. I installed the tools on my Windows Vista SP1 machine and the process went smoothly without running into any major hitch. Note that the tools won't install on Windows XP, read the release notes of the CTP. Resources and Documentation 1. Microsoft Windows Phone 7 Series Developer Training Kit 2. Programming Windows Phone 7 Series by Charles Petzold. Contains few chapters only. Gives a good preview. 3. MSDN documentation for Windows Phone 7 Development 4. A sample chapter from Learning Windows Phone Programming [PDF] by Yochay Kiriaty and Jaime Rodriguez. Complete book will be available at a later time. 5. Windows Phone 7 Developer Forum - where you can ask questions and problems you run into and the experts are there to help you. 6. For Silverlight visit silverlight.net and for XNA game development, the XNA Creators Club is the place to go, also make sure you follow Michael Klutcher's and Shawn Hargreaves' blog. 7. And finally the MIX'10 website. Most of the sessions will be available for download later (some are already available). Click on the Windows Phone tag to get all the session details and downloads.   If you are completely new to Silverlight and XNA (like me), and C# makes some sense to you then I suggest you go through the Developer Training Kit. It gives a good start and ramps you up pretty quickly.

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• Impressions of my ASUS eee slate EP121 - Dual core 4GB, 64GB SSD

  - by tonyrogerson

  This thing is lovely, very nice bluetooth keyboard that has nice feedback on the keypress, there is no mouse but you can use the stylus or get yourself a bluetooth mouse, me, I've opted for a Microsoft ARC mouse which is a delight to use, the USB doors are a pain to open for the first time if like me you don't have any finger nails. It came as a suprise that the slate shows four processors, Dual Core with multi-threading, I didn't really look at the processor I was more interested in the amount of memory and the SSD; you don't get the full 4GB even with the 64 bit version of Windows 7 installed (which I immediately upgraded to Ultimate through my MSDN subscription). The box is extremely responsive - extremely, it loads Winword in literally a second. I've got office 2010 and onenote 2010 on there now; one problem is that on applying all (43) windows updates since the upgrade the machine is still sat on step 3 of 3 on the start up configuring updates screen after about an hour, you can't turn this machine off without using a paper clip to reset it and as I have just found you need a paper clip :). Installing Windows 7 SP1 was effortless. One of the first things I did on it was to reduce the size of the font, by default its set at 125%, my eye sight is ok :) so I've set that back down. Amazon Kindle for the PC works really well, plenty of text on the screen when viewed portrait, the case it comes with also allows the slate to stand up in various positions - portrait, horizontal - seems stable enough. The wireless works well, seems to have a better signal than my other two laptop machines which is good news. The gadget passed the pose test at work :). I use offline files to keep a copy of all my work stuff locally, I'm not sure what it is, well, its probably my server but whenever I try and sync it runs for a couple of minutes then fails with network name no longer contactable, funnily enough its fine from my big laptop so I can only guess this may be a driver type issue on the EP121 itself - very odd and very annoying. I do a lot of presenting and need to plug into a VGA project because most sites that's all that is offered, the EP121 has a mini-hdmi output which is great except for this scenario, hdmi is digital, vga is analogue, you will struggle to find a cost effective solution, I found HDFury and also a device HP do, however, a better solution appears to be getting a USB graphics adapter for instance the one I've ordered is the ClimaxDigital USB 2.0 to DVI,VGA or HDMI Adaptor which gives everything I need - VGA and DVI output and great resolution as well - ok, so fingers crossed because I'm presenting next Wednesday in Edinburgh and not taking my 300kg lenovo w700 (I'm sure my back just sighed in relief) - it certainly works really well on my LED TV, the install was simple - it just works! One of the several reasons for buying this piece of kit was to use it on my LED TV to remote into my main machine to check stuff whilst sat in my living room, also to watch webcasts and lecture videos in comfort away from my office, because of the wireless speed and limitation I'm opting for a USB network adapter from Belkin - that will also allow me to take advantage of my home gigabit network, there are only 2 usb ports on the slate so I'm going to knock up a hub so connecting it in is straight forward and simple, I'm also going to purchase a second power supply so I don't have to faff about with that either.I now have the developer x64 edition of SQL Server 2008 R2, yes everything :) - about 16GB left to play with on the machine now but that will be fine, I'll put AdventureWorks on there so I can play and demo stuff which is all I'm after from this, my development machine is significantly more powerful and meets my storage needs too.Travel test this weekend and next week, I'm in Dundee for my final exam for the masters degree.

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• Oracle is #1 in Life Sciences!

  - by Michael Snow

  Guest post today by: John Klinke, Senior Principal Product Manager, Oracle WebCenter Content 12.00 Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-fareast-font-family:Calibri; mso-bidi-font-family:"Times New Roman";} Based on the announcement last week at EMC World about Documentum for Life Sciences, it looks like EMC is starting to have regrets about pulling out of the life sciences space over the last few years. Certainly their content management customers and partners in life sciences have noticed their retreat. Many of them are now talking to us about WebCenter Content since they’ve seen the writing on the wall regarding Documentum’s decline, including falling revenue, shrinking investment, departure of key executives, and EMC’s auditing of existing customers. While EMC has been neglecting the life sciences industry over the last few years, Oracle has been increasing its investment and commitment by providing best-of-breed solutions to enable pharmaceutical, medical device, biotech and CRO companies to improve productivity and drive innovation. As a result, according to IDC Health Insights, Oracle is #1 in life sciences. From research and development through clinical development and manufacturing to sales and marketing, Oracle provides the solutions that life sciences companies depend on to accelerate R&D, expedite clinical trials, and speed time to market. Specifically for Oracle WebCenter, our life sciences business is booming thanks to our comprehensive offerings led by Oracle WebCenter Content, our 21 CFR Part 11 compliant enterprise content management platform. Unlike Documentum, WebCenter Content is all about keeping the cost of ownership low - through simplicity, flexibility, and out-of-the-box integrations. WebCenter Content is a single, comprehensive ECM platform that can handle all your content management needs, from controlled documents to digital asset management, records management and document imaging and capture. And it is much more flexible, letting you do configuration changes instead of customizations to meet your business needs. It also saves you money by being pre-integrated with the rest of the Oracle Fusion Middleware technology stack and with leading enterprise applications like Siebel (including Siebel CTMS), Primavera, E-Business Suite, JD Edwards and PeopleSoft. So if you think EMC’s announcement last week was too little and too late, I’m happy to report that Oracle is here to help. Back in October, we announced our Move Off Documentum offer, which provides a 100% trade-in credit for your Documentum licenses when you purchase Oracle WebCenter, and the good news is, this offer is still available for a limited time. So stop maintaining Documentum and start innovating with Oracle WebCenter. For more details see www.oracle.com/moveoff/documentum.

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• Build-time dependency resolving coming to Entity Framework. Now, how about those BI tools too?

  - by jamiet

  Three months ago I wrote a blog post entitled Some thoughts on Visual Studio database references and how they should be used for SQL Server BI where I shared some thoughts on a feature available to database developers in Visual Studio 2010 that I would love to see added to SQL Server Integration Services (SSIS), Analysis Services (SSAS) and Reporting Services (SSRS). In there I said: Over the past few weeks I have been making heavy use of the Database tools in Visual Studio 2010 and one of the features that has most impressed me has been database references.   Database references allow you to have stored procedures in your database project that refer to objects (tables, views, stored procedures etc…) that exist in other database projects and hence when you build your database project it is able to resolve those references.   It occurred to me that similar functionality would be incredibly useful for SQL Server Integration Services(SSIS), Analysis Services (SSAS) & Reporting Services (SSRS) projects. After all reports, packages and data source views are rife with references to database objects – why shouldn’t we be able to have design-time dependency checking in our BI projects the same way that database and .Net developers do? In that blog post I shared links to three Connect submissions where I requested this feature be added to SSIS, SSAS & SSRS. In addition I also submitted a request that the feature be extended to .Net projects so that any reference to a database object in a .Net assembly can be resolved at build time. That Connect submission is at [Entity FX] Use database references to constrain the EDM and overnight it received this comment from Microsoft: We have been working on this feature for a while and and will be available soon This is really good news - it improves the Microsoft developer ecosystem by ensuring invalid references to database references get caught at build time (ideally as part of a Continuous integration build) rather than run time. [Hopefully it might nip this code-first nonsense in the bud too (Ooo...way to incite flame comments :) ) ]. If you want to see this feature in action then check out a video from Teched Europe last month entitled SQL Server Developer Tools Code-named "Juneau" where it is demo'd by Lance Delano and Tim Laverty.   The point of this blog post though is not just to draw attention to this forthcoming feature for .Net developers, it is to ask you to petition Microsoft to get this feature added to SSIS/SSAS/SSRS too. After all, we already know (from the video above) that the feature is coming to this new code-name Juneau development environment plus we also know that Juneau will be the development environment for SSIS/SSAS/SSRS as well - is it really much of a stretch to expect the BI tools to have access to this great feature too? I don't think so and if you agree with me then I urge you to vote and add a comment to the Connection submissions that are requesting this feature. They are at: [SSAS] Declare Object Dependancies [SSRS] Declare Object Dependancies [SSIS] Declare Object Dependancies (Update, Apparently someone at Microsoft has deemed it necassary to set this to private and I am not able to change it back even though I submitted it. You can still vote on the other two though.) Let's close that SQL Developer Gap!   @Jamiet    

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• Standards Corner: Preventing Pervasive Monitoring

  - by independentid

   Phil Hunt is an active member of multiple industry standards groups and committees and has spearheaded discussions, creation and ratifications of industry standards including the Kantara Identity Governance Framework, among others. Being an active voice in the industry standards development world, we have invited him to share his discussions, thoughts, news & updates, and discuss use cases, implementation success stories (and even failures) around industry standards on this monthly column. Author: Phil Hunt On Wednesday night, I watched NBC’s interview of Edward Snowden. The past year has been tumultuous one in the IT security industry. There has been some amazing revelations about the activities of governments around the world; and, we have had several instances of major security bugs in key security libraries: Apple's ‘gotofail’ bug  the OpenSSL Heartbleed bug, not to mention Java’s zero day bug, and others. Snowden’s information showed the IT industry has been underestimating the need for security, and highlighted a general trend of lax use of TLS and poorly implemented security on the Internet. This did not go unnoticed in the standards community and in particular the IETF. Last November, the IETF (Internet Engineering Task Force) met in Vancouver Canada, where the issue of “Internet Hardening” was discussed in a plenary session. Presentations were given by Bruce Schneier, Brian Carpenter,  and Stephen Farrell describing the problem, the work done so far, and potential IETF activities to address the problem pervasive monitoring. At the end of the presentation, the IETF called for consensus on the issue. If you know engineers, you know that it takes a while for a large group to arrive at a consensus and this group numbered approximately 3000. When asked if the IETF should respond to pervasive surveillance attacks? There was an overwhelming response for ‘Yes'. When it came to 'No', the room echoed in silence. This was just the first of several consensus questions that were each overwhelmingly in favour of response. This is the equivalent of a unanimous opinion for the IETF. Since the meeting, the IETF has followed through with the recent publication of a new “best practices” document on Pervasive Monitoring (RFC 7258). This document is extremely sensitive in its approach and separates the politics of monitoring from the technical ones. Pervasive Monitoring (PM) is widespread (and often covert) surveillance through intrusive gathering of protocol artefacts, including application content, or protocol metadata such as headers. Active or passive wiretaps and traffic analysis, (e.g., correlation, timing or measuring packet sizes), or subverting the cryptographic keys used to secure protocols can also be used as part of pervasive monitoring. PM is distinguished by being indiscriminate and very large scale, rather than by introducing new types of technical compromise. The IETF community's technical assessment is that PM is an attack on the privacy of Internet users and organisations. The IETF community has expressed strong agreement that PM is an attack that needs to be mitigated where possible, via the design of protocols that make PM significantly more expensive or infeasible. Pervasive monitoring was discussed at the technical plenary of the November 2013 IETF meeting [IETF88Plenary] and then through extensive exchanges on IETF mailing lists. This document records the IETF community's consensus and establishes the technical nature of PM. The draft goes on to further qualify what it means by “attack”, clarifying that  The term is used here to refer to behavior that subverts the intent of communicating parties without the agreement of those parties. An attack may change the content of the communication, record the content or external characteristics of the communication, or through correlation with other communication events, reveal information the parties did not intend to be revealed. It may also have other effects that similarly subvert the intent of a communicator.  The past year has shown that Internet specification authors need to put more emphasis into information security and integrity. The year also showed that specifications are not good enough. The implementations of security and protocol specifications have to be of high quality and superior testing. I’m proud to say Oracle has been a strong proponent of this, having already established its own secure coding practices. 

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• Persevering & Friday Night Big Ideas

  - by Oracle Accelerate for Midsize Companies

  by Jim Lein, Oracle Midsize Programs Every successful company, personal accomplishment, and philanthropic endeavor starts with one good idea. I have my best ideas on Friday evenings. The creative side of my brain is stimulated by end of week endorphins. Free thinking. Anything is possible. But, as my kids love to remind me, most of Dad's Friday Night Big Ideas (FNBIs) fizzle on the drawing board. Usually there's one barrier blocking the way that seems insurmountable by noon on Monday. For example, trekking the 486 mile Colorado Trail is on my bucket list. Since I have a job, I'll have to do it in bits and pieces--day hikes, weekends, and a vacation week here and there. With my trick neck, backpacking is not an option. How to survive equip myself for overnight backcountry travel was that one seemingly insurmountable barrier.  Persevering Lewis and Clark wouldn't have given up so I explored options and, as I blogged about back in December, I had an FNBI to hire llamas to carry my load. Last weekend, that idea came to fruition. Early Saturday morning, I met up with Bill, the owner of Antero Llamas, for an overnight training expedition along segment 14 of the Colorado Trail with a string of twelve llamas. It was a crash course on learning how to saddle, load, pasture, and mediate squabbles. Amazingly, we left the trailhead with me, the complete novice, at the lead. Instead of trying to impart three decades of knowledge on me in two days, Bill taught me two things: "Go With the Flow" and "Plan B". It worked. There were times I would be lost in thought for long stretches of time until one snort would remind me that I had a string of twelve llamas trailing behind. A funny thing happened along the trail... Up until last Saturday, my plan had been to trek all 28 segments of the trail east to west and sequentially. Out of some self-imposed sense of decorum. That plan presented myriad logistical challenges such as impassable snow pack on the Continental Divide when segment 6 is up next. On Sunday, as we trekked along the base of 14,000 ft peaks, I applied Bill's llama handling philosophy to my quest and came up with a much more realistic and enjoyable strategy for achieving my goal.  Seize opportunities to hike regardless of order. Define my own segments. Go west to east for awhile if it makes more sense. Let the llamas carry more creature comforts. Chill out.  I will still set foot on all 486 miles of the trail. Technically, the end result will be the same.And I and my traveling companions--human and camelid--will enjoy the journey more. Much more. Got Big Ideas of Your Own? Check out Tongal. This growing Oracle customer works with brands to crowd source fantastic ideas for promoting products and services. Your great idea could earn you cash.  Looking for more news and information about Oracle Solutions for Midsize Companies? Read the latest Oracle for Midsize Companies Newsletter Sign-up to receive the latest communications from Oracle’s industry leaders and experts Jim Lein I evangelize Oracle's enterprise solutions for growing midsize companies. I recently celebrated 15 years with Oracle, having joined JD Edwards in 1999. I'm based in Evergreen, Colorado and love relating stories about creativity and innovation whether they be about software, live music, or the mountains. The views expressed here are my own, and not necessarily those of Oracle.

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