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• Provocative Tweets From the Dachis Social Business Summit

  - by Mike Stiles

  On June 20, all who follow social business and how social is changing how we do business and internal business structures, gathered in London for the Dachis Social Business Summit. In addition to Oracle SVP Product Development, Reggie Bradford, brands and thought leaders posed some thought-provoking ideas and figures. Here are some of the most oft-tweeted points, and our thoughts that they provoked. Tweet: The winners will be those who use data to improve performance.Thought: Everyone is dwelling on ROI. Why isn’t everyone dwelling on the opportunity to make their product or service better (as if that doesn’t have an effect on ROI)? Big data can improve you…let it. Tweet: High performance hinges on integrated teams that interact with each other.Thought: Team members may work well with each other, but does the team as a whole “get” what other teams are doing? That’s the key to an integrated, companywide workforce. (Internal social platforms can facilitate that by the way). Tweet: Performance improvements come from making the invisible visible.Thought: Many of the factors that drive customer behavior and decisions are invisible. Through social, customers are now showing us what we couldn’t see before…if we’re paying attention. Tweet: Games have continuous feedback, which is why they’re so engaging.  Apply that to business operations.Thought: You think your employees have an obligation to be 100% passionate and engaged at all times about making you richer. Think again. Like customers, they must be motivated. Visible insight that they’re advancing on their goals helps. Tweet: Who can add value to the data?  Data will tend to migrate to where it will be most effective.Thought: Not everybody needs all the data. One team will be able to make sense of, use, and add value to data that may be irrelevant to another team. Like a strategized football play, the data has to get sent to the spot on the field where it’s needed most. Tweet: The sale isn’t the light at the end of the tunnel, it’s the start of a new marketing cycle.Thought: Another reason the ROI question is fundamentally flawed. The sale is not the end of the potential return on investment. After-the-sale service and nurturing begins where the sales “victory” ends. Tweet: A dead sale is one that’s not shared.  People must be incentivized to share.Thought: Guess what, customers now know their value to you as marketers on your behalf. They’ll tell people about your product, but you’ve got to answer, “Why should I?” And you’ve got to answer it with something substantial, not lame trinkets. Tweet: Social user motivations are competition, affection, excellence and curiosity.Thought: Your followers will engage IF; they can get something for doing it, love your culture so much they want you to win, are consistently stunned at the perfection and coolness of your products, or have been stimulated enough to want to know more. Tweet: In Europe, 92% surveyed said they couldn’t care less about brands.Thought: Oh well, so much for loving you or being impressed enough with your products & service that they want you to win. We’ve got a long way to go. Tweet: A complaint is a gift.Thought: Our instinct where complaints are concerned is to a) not listen, b) dismiss the one who complains as a kook, c) make excuses, and d) reassure ourselves with internal group-think that they’re wrong and we’re right. It’s the perfect recipe for how to never, ever grow or get better. In a way, this customer cares more than you do. Tweet: 78% of consumers think peer recommendation is the best form of advertising.  Eventually, engagement is going to eat advertising.Thought: Why is peer recommendation best? Trust. If a friend tells me how great a movie was, I believe him. He has credibility with me. He’s seen it, and he could care less if I buy a ticket. He’s telling me it was awesome because he sincerely believes that it was.  That’s gold. Tweet: 86% of customers are willing to pay more for a better customer experience. Thought: This “how mad can we make our customers without losing them” strategy has to end. The customer experience has actual monetary value, money you’re probably leaving on the table. @mikestilesPhoto: stock.xchng

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• Why everybody should do Sales!

  - by FelixWehmeyer

  I speak with many business students and ask them what job they want to get into. Most of them tell me they want a job in Marketing, Management Consulting or Finance. I hardly ever hear “Sales, that is what I want to do”, and I often wonder why. I would like to start with a quote from Zig Ziglar, a successful salesman: "Nothing happens until someone sells something." But to get back to the main point, why wouldn’t you want to get in sales? When people think of sales, they picture a typical salesman in their head and think that selling is scary and all about manipulating, pressuring and pushing someone into buying something they don’t need. Are these stereotypes accurate? I don’t believe so: So why should you want to be in sales? If you think about selling as providing the solution for the problem and talking about the benefits of making a decision, then every job in this world comes out of selling. In every job you deal with coworkers that you want to convince of your ideas or convincing your boss that the project you want to work on is good for the company.  These days, consumers and businesses are very well informed about services and products. When we are talking about highly complex products, such as IT solutions, businesses don’t accept your run-of-the-mill salesman who is pushing a sale. These are often long projects where salespeople have a consulting and leading role. Salespeople need to be able to consult companies and customers with their problem and convince a client that their solution is the best fit. Next to the fact that sales, is by far, not as scary and shady as you thought, there are a few points that will make you want to consider a sales career: Negotiating skills – When you are in sales you will learn how to negotiate. Salespeople learn to listen to their customers and try to make them happy, overcoming objections and come to a final agreement that both parties are happy with. Persistence/Challenge – As a salesperson you will often hear a negative answer, in a sales role you will start to embrace this and see a ‘no’ as a challenge not as a rejection. This attitude change can help you a lot in your career, but also in your personal life. You will become more optimistic and gain a go-getter attitude. Salary – As salespeople are seen as the moneymakers for the company, companies often reward their sales teams generously. Most likely in a sales role, you will receive a good basic salary and often you get nice bonuses on top of that based on your performance. Oracle is, for instance, the company that offers the highest average commission in the world. Further you can expect many other benefits as companies know that there is a high demand for good salespeople. Teamwork – Sales is a lot like having your own business, you are responsible for your own territory or set of clients. You are the one who is responsible for the revenue coming from that territory. So in order to gain revenue you will have to work together with many departments and people to make that happen. Every (potential) client could be seen as a different project, and you are the project leader. Understanding customers and the business – From any job that you choose sales will get you the most insight in the market. Salespeople are usually well-connected, talk with different customers and learn about the market and are up-to-date about all latest changes. Even if you want to change to a different role in the long run, you have a great head start as you understand the market and customers like no one else. Job security – Look at all the job postings out there. Many of them are sales-related. So if you want to have a steady job, plenty of choice and companies willing to invest in you, sales could be something for you.  Are you interested in exploring a sales career? At Oracle we are always looking for good sales professionals and fresh graduates who want to get into sales! For many languages such as Flemish, Dutch, German, French, Swedish and Norwegian (and more) we are currently looking for graduates who want to develop their career in Oracle. Please have a look at this article for the experience of a Business Development Consultant at Oracle in Dublin. Want to learn more about this job check out this link or send an email to jessica.ebbelaar-at-oracle.com! Have a look at our website http://campus.oracle.com for all of our other latest sales and non-sales vacancies!

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• Impressions and Reactions from Alliance 2012

  - by user739873

  Alliance 2012 has come to a conclusion.  What strikes me about every Alliance conference is the amazing amount of collaboration and cooperation I see across higher education in the sharing of best practices around the entire Oracle PeopleSoft software suite, not just the student information system (Oracle’s PeopleSoft Campus Solutions).  In addition to the vibrant U.S. organization, it's gratifying to see the growth in the international attendance again this year, with an EMEA HEUG organizing to complement the existing groups in the Netherlands, South Africa, and the U.K.  Their first meeting is planned for London in October, and I suspect they'll be surprised at the amount of interest and attendance. In my discussions with higher education IT and functional leadership at Alliance there were a number of instances where concern was expressed about Oracle's commitment to higher education as an industry, primarily because of a lack of perceived innovation in the applications that Oracle develops for this market. Here I think perception and reality are far apart, and I'd like to explain why I believe this to be true. First let me start with what I think drives this perception. Predominately it's in two areas. The first area is the user interface, both for students and faculty that interact with the system as "customers", and for those employees of the institution (faculty, staff, and sometimes students as well) that use the system in some kind of administrative role. Because the UI hasn't changed all that much from the PeopleSoft days, individuals perceive this as a dead product with little innovation and therefore Oracle isn't investing. The second area is around the integration of the higher education suite of applications (PeopleSoft Campus Solutions) and the rest of the Oracle software assets. Whether grown organically or acquired, there is an impressive array of middleware and other software products that could be leveraged much more significantly by the higher education applications than is currently the case today. This is also perceived as lack of investment. Let me address these two points.  First the UI.  More is being done here than ever before, and the PAG and other groups where this was discussed at Alliance 2012 were more numerous than I've seen in any past meeting. Whether it's Oracle development leveraging web services or some extremely early but very promising work leveraging the recent Endeca acquisition (see some cool examples here) there are a lot of resources aimed at this issue.  There are also some amazing prototypes being developed by our UX (user experience team) that will eventually make their way into the higher education applications realm - they had an impressive setup at Alliance.  Hopefully many of you that attended found this group. If not, the senior leader for that team Jeremy Ashley will be a significant contributor of content to our summer Industry Strategy Council meeting in Washington in June. In the area of integration with other elements of the Oracle stack, this is also an area of focus for the company and my team.  We're making this a priority especially in the areas of identity management and security, leveraging WebCenter more effectively for content, imaging, and mobility, and driving towards the ultimate objective of WebLogic Suite as our platform for SOA, links to learning management systems (SAIP), and content. There is also much work around business intelligence centering on OBI applications. But at the end of the day we get enormous value from the HEUG (higher education user group) and the various subgroups formed as a part of this community that help us align and prioritize our investments, whether it's around better integration with other Oracle products or integration with partner offerings.  It's one of the healthiest, mutually beneficial relationships between customers and an Education IT concern that exists on the globe. And I can't avoid mentioning that this kind of relationship between higher education and the corporate IT community that can truly address the problems of efficiency and effectiveness, institutional excellence (which starts with IT) and student success.  It's not (in my opinion) going to be solved through community source - cost and complexity only increase in that model and in the end higher education doesn't ultimately focus on core competencies: educating, developing, and researching.  While I agree with some of what Michael A. McRobbie wrote in his EDUCAUSE Review article (Information Technology: A View from Both Sides of the President’s Desk), I take strong issue with his assertion that the "the IT marketplace is just the opposite of long-term stability...."  Sure there has been healthy, creative destruction in the past 2-3 decades, but this has had the effect of, in the aggregate, benefiting education with greater efficiency, more innovation and increased stability as larger, more financially secure firms acquire and develop integrated solutions. Cole

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• My Feelings About Microsoft Surface

  - by Valter Minute

  Advice: read the title carefully, I’m talking about “feelings” and not about advanced technical points proved in a scientific and objective way I still haven’t had a chance to play with a MS Surface tablet (I would love to, of course) and so my ideas just came from reading different articles on the net and MS official statements. Remember also that the MVP motto begins with “Independent” (“Independent Experts. Real World Answers.”) and this is just my humble opinion about a product and a technology. I know that, being an MS MVP you can be called an “MS-fanboy”, I don’t care, I hope that people can appreciate my opinion, even if it doesn’t match theirs. The “Surface” brand can be confusing for techies that knew the “original” surface concept but I think that will be a fresh new brand name for most of the people out there. But marketing department are here to confuse people… so I can understand this “recycle” of an existing name. So Microsoft is entering the hardware arena… for me this is good news. Microsoft developed some nice hardware in the past: the xbox, zune (even if the commercial success was quite limited) and, last but not least, the two arc mices (old and new model) that I use and appreciate. In the past Microsoft worked with OEMs and that model lead to good and bad things. Good thing (for microsoft, at least) is market domination by windows-based PCs that only in the last years has been reduced by the return of the Mac and tablets. Google is also moving in the hardware business with its acquisition of Motorola, and Apple leveraged his control of both the hardware and software sides to develop innovative products. Microsoft can scare OEMs and make them fly away from windows (but where?) or just lead the pack, showing how devices should be designed to compete in the market and bring back some of the innovation that disappeared from recent PC products (look at the shelves of your favorite electronics store and try to distinguish a laptop between the huge mass of anonymous PCs on displays… only Macs shine out there…). Having to compete with MS “official” hardware will force OEMs to develop better product and bring back some real competition in a market that was ruled only by prices (the lower the better even when that means low quality) and no innovative features at all (when it was the last time that a new PC surprised you?). Moving into a new market is a big and risky move, but with Windows 8 Microsoft is playing a crucial move for its future, trying to be back in the innovation run against apple and google. MS can’t afford to fail this time. I saw the new devices (the WinRT and Pro) and the specifications are scarce, misleading and confusing. The first impression is that the device looks like an iPad with a nice keyboard cover… Using “HD” and “full HD” to define display resolution instead of using the real figures and reviving the “ClearType” brand (now dead on Win8 as reported here and missed by people who hate to read text on displays, like myself) without providing clear figures (couldn’t you count those damned pixels?) seems to imply that MS was caught by surprise by apple recent “retina” displays that brought very high definition screens on tablets.Also there are no specifications about the processors used (even if some sources report NVidia Tegra for the ARM tablet and i5 for the x86 one) and expected battery life (a critical point for tablets and the point that killed Windows7 x86 based tablets). Also nothing about the price, and this will be another critical point because other platform out there already provide lots of applications and have a good user base, if MS want to enter this market tablets pricing must be competitive. There are some expansion ports (SD and USB), so no fixed storage model (even if the specs talks about 32-64GB for RT and 128-256GB for pro). I like this and don’t like the apple model where flash memory (that it’s dirt cheap used in thumdrives or SD cards) is as expensive as gold (or cocaine to have a more accurate per gram measurement) when mounted inside a tablet/phone. For big files you’ll be able to use external media and an SD card could be used to store files that don’t require super-fast SSD-like access times, I hope. To be honest I really don’t like the marketplace model and the limitation of Windows RT APIs (no local database? from a company that based a good share of its success on VB6+Access!) and lack of desktop support on the ARM (even if the support is here and has been used to port office). It’s a step toward the consumer market (where competitors are making big money), but may impact enterprise (and embedded) users that may not appreciate Windows 8 new UI or the limitations of the new app model (if you aren’t connected you are dead ). Not having compatibility with the desktop will require brand new applications and honestly made all the CPU cycles spent to convert .NET IL into real machine code in the past like a huge waste of time… as soon as a new processor architecture is supported by Windows you still have to rewrite part of your application (and MS is pushing HTML5+JS and native code more than .NET in my perception). On the other side I believe that the development experience provided by Visual Studio is still miles (or kilometres) ahead of the competition and even the all-uppercase menu of VS2012 hasn’t changed this situation. The new metro UI got mixed reviews. On my side I should say that is very pleasant to use on a touch screen, I like the minimalist design (even if sometimes is too minimal and hides stuff that, in my opinion, should be visible) but I should also say that using it with mouse and keyboard is like trying to pick your nose with boxing gloves… Metro is also very interesting for embedded devices where touch screen usage is quite common and where having an application taking all the screen is the norm. For devices like kiosks, vending machines etc. this kind of UI can be a great selling point. I don’t need a new tablet (to be honest I’m pretty happy with my wife’s iPad and with my PC), but I may change my opinion after having a chance to play a little bit with those new devices and understand what’s hidden under all this mysterious and generic announcements and specifications!

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• 4 Ways Your Brand Can Jump From the Edge of Space

  - by Mike Stiles

  Can your brand’s social media content captivate the world and make it hold its collective breath? Can you put something on the screen that’s so compelling that your audience can’t look away? Will they want to make sure their friends see it so they can talk about it? If not, you’re probably not with Red Bull. I was impressed with Red Bull’s approach to social content even before Felix Baumgartner’s stunning skydive from the edge of space. And then they did this. According to Visible Measures, videos of the jump scored 50 million views in 4 days. 1,700 clips were generated from both official and organic sources. The live stream was the most watched YouTube Stream of all time (8 million concurrent viewers). The 2nd most watched live stream was…Felix’ first attempt Oct. 9. Are you ready to compete with that? I ask that question because some brands are still out there tying themselves up in knots about whether or not they should tweet. The public’s time and attention are scarce commodities, commodities they value greatly. The competition amongst brands for that time and attention is intense and going up like Felix’s capsule. If you still view your press releases as “content,” you won’t even be counted as being among the competition. Here are 5 lessons learned from Red Bull’s big leap: 1. They have a total understanding of their target market and audience. Not only do they have an understanding of it, they do something about it. They act on it. They fill the majority of their thoughts with what the audience wants. They hunger for wild applause from that audience. They want to do things that embrace the audience’s lifestyle and immerse in it so the target will identify the brand as “one of them.” Takeaway: BE your target market. 2. They deliver content that strikes the audience right where they emotionally live. If you want your content to have impact, you have to make your audience’s heart race, or make them tear up, or make them laugh. Label them “data points” all you want, but humans are emotional creatures. No message connects that’s not carried in on an emotion. Takeaway: You’re on the inside. If your content doesn’t make you say “wow,” it’s unlikely it will register with fans. 3. They put aside old school marketing and don’t let their content be degraded into a commercial. Their execs seem to understand the value in keeping a lid on the hard sell. So many brands just can’t bring themselves to disconnect advertising and social content. The result is, otherwise decent content gets contaminated with a desperation the viewer can smell a mile away. Think the Baumgartner skydive didn’t do Red Bull any good since he wasn’t drinking one on the way down while singing a jingle? Analysis company Taykey discovered that at the peak of the skydive buzz, about 1% of all online conversation was about the jump. Mentions of Red Bull constituted 1/3 of 1% of all Internet activity. Views of other Red Bull videos also shot up. Takeaway: Chill out with the ads. Your brand will get full credit for entertaining/informing fans in a relevant way, provided you do it. 4. They don’t hesitate to ask, “What can we do next”? Most corporate cultures are a virtual training facility for “we can’t do that.” Few are encouraged to innovate or think big, if think at all. Thinking big involves faith, and work. It means freedom and letting employees run a little wild with their ideas. There will always be the opportunity to let fear of everything that moves creep in and kill grand visions dead in their tracks. Experimenting must be allowed. Failure must be allowed. Red Bull didn’t think big. They thought mega. They tried to outdo themselves. Felix could have gone ahead and jumped halfway up, thinking, “This is still relatively high up. Good enough.” But that wouldn’t have left us breathless. Takeaway: Go for it. Jump. In putting up social properties and gathering fans of your brand, you’ve basically invited people to a party. A good host doesn’t just set out warm beer and stale chips because that’s inexpensive and easy. Be on the lookout for ways to make your guests walk away saying, “That was epic.”

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• Right-Time Retail Part 2

  - by David Dorf

  This is part two of the three-part series. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Right-Time Integration Of course these real-time enabling technologies are only as good as the systems that utilize them, and it only takes one bottleneck to slow everyone else down. What good is an immediate stock-out notification if the supply chain can’t react until tomorrow? Since being formed in 2006, Oracle Retail has been not only adding more integrations between systems, but also modernizing integrations for appropriate speed. Notice I tossed in the word “appropriate.” Not everything needs to be real-time – again, we’re talking about Right-Time Retail. The speed of data capture, analysis, and execution must be synchronized or you’re wasting effort. Unfortunately, there isn’t an enterprise-wide dial that you can crank-up for your estate. You’ll need to improve things piecemeal, with people and processes as limiting factors while choosing the appropriate types of integrations. There are three integration styles we see in the retail industry. First is batch. I know, the word “batch” just sounds slow, but this pattern is less about velocity and more about volume. When there are large amounts of data to be moved, you’ll want to use batch processes. Our technology of choice here is Oracle Data Integrator (ODI), which provides a fast version of Extract-Transform-Load (ETL). Instead of the three-step process, the load and transform steps are combined to save time. ODI is a key technology for moving data into Retail Analytics where we can apply science. Performing analytics on each sale as it occurs doesn’t make any sense, so we batch up a statistically significant amount and submit all at once. The second style is fire-and-forget. For some types of data, we want the data to arrive ASAP but immediacy is not necessary. Speed is less important than guaranteed delivery, so we use message-oriented middleware available in both Weblogic and the Oracle database. For example, Point-of-Service transactions are queued for delivery to Central Office at corporate. If the network is offline, those transactions remain in the queue and will be delivered when the network returns. Transactions cannot be lost and they must be delivered in order. (Ever tried processing a return before the sale?) To enhance the standard queues, we offer the Retail Integration Bus (RIB) to help the management and monitoring of fire-and-forget messaging in the enterprise. The third style is request-response and is most commonly implemented as Web services. This is a synchronous message where the sender waits for a response. In this situation, the volume of data is small, guaranteed delivery is not necessary, but speed is very important. Examples include the website checking inventory, a price lookup, or processing a credit card authorization. The Oracle Service Bus (OSB) typically handles the routing of such messages, and we’ve enhanced its abilities with the Retail Service Backbone (RSB). To better understand these integration patterns and where they apply within the retail enterprise, we’re providing the Retail Reference Library (RRL) at no charge to Oracle Retail customers. The library is composed of a large number of industry business processes, including those necessary to support Commerce Anywhere, as well as detailed architectural diagrams. These diagrams allow implementers to understand the systems involved in integrations and the specific data payloads. Furthermore, with our upcoming release we’ll be providing a new tool called the Retail Integration Console (RIC) that allows IT to monitor and manage integrations from a single point. Using RIC, retailers can quickly discern where integration activity is occurring, volume statistics, average response times, and errors. The dashboards provide the ability to dive down into the architecture documentation to gather information all the way down to the specific payload. Retailers that want real-time integrations will also need real-time monitoring of those integrations to ensure service-level agreements are maintained. Part 3 looks at marketing.

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• Understanding the 'High Performance' meaning in Extreme Transaction Processing

  - by kyap

  Despite my previous blogs entries on SOA/BPM and Identity Management, the domain where I'm the most passionated is definitely the Extreme Transaction Processing, commonly called XTP.I came across XTP back to 2007 while I was still FMW Product Manager in EMEA. At that time Oracle acquired a company called Tangosol, which owned an unique product called Coherence that we renamed to Oracle Coherence. Beside this innovative renaming of the product, to be honest, I didn't know much about it, except being a "distributed in-memory cache for Extreme Transaction Processing"... not very helpful still.In general when people doesn't fully understand a technology or a concept, they tend to find some shortcuts, either correct or not, to justify their lack-of understanding... and of course I was part of this category of individuals. And the shortcut was "Oracle Coherence Cache helps to improve Performance". Excellent marketing slogan... but not very meaningful still. By chance I was able to get away quickly from that group in July 2007* at Thames Valley Park (UK), after I attended one of the most interesting workshops, in my 10 years career in Oracle, delivered by Brian Oliver. The biggest mistake I made was to assume that performance improvement with Coherence was related to the response time. Which can be considered as legitimus at that time, because after-all caches help to reduce latency on cached data access, hence reduce the response-time. But like all caches, you need to define caching and expiration policies, thinking about the cache-missed strategy, and most of the time you have to re-write partially your application in order to work with the cache. At a result, the expected benefit vanishes... so, not very useful then?The key mistake I made was my perception or obsession on how performance improvement should be driven, but I strongly believe this is still a common problem to most of the developers. In fact we all know the that the performance of a system is generally presented by the Capacity (or Throughput), with the 2 important dimensions Speed (response-time) and Volume (load) :Capacity (TPS) = Volume (T) / Speed (S)To increase the Capacity, we can either reduce the Speed(in terms of response-time), or to increase the Volume. However we tend to only focus on reducing the Speed dimension, perhaps it is more concrete and tangible to measure, and nicer to present to our management because there's a direct impact onto the end-users experience. On the other hand, we assume the Volume can be addressed by the underlying hardware or software stack, so if we need more capacity (scale out), we just add more hardware or software. Unfortunately, the reality proves that IT is never as ideal as we assume...The challenge with Speed improvement approach is that it is generally difficult and costly to make things already fast... faster. And by adding Coherence will not necessarily help either. Even though we manage to do so, the Capacity can not increase forever because... the Speed can be influenced by the Volume. For all system, we always have a performance illustration as follow: In all traditional system, the increase of Volume (Transaction) will also increase the Speed (Response-Time) as some point. The reason is simple: most of the time the Application logics were not designed to scale. As an example, if you have a while-loop in your application, it is natural to conceive that parsing 200 entries will require double execution-time compared to 100 entries. If you need to "Speed-up" the execution, you can only upgrade your hardware (scale-up) with faster CPU and/or network to reduce network latency. It is technically limited and economically inefficient. And this is exactly where XTP and Coherence kick in. The primary objective of XTP is about designing applications which can scale-out for increasing the Volume, by applying coding techniques to keep the execution-time as constant as possible, independently of the number of runtime data being manipulated. It is actually not just about having an application running as fast as possible, but about having a much more predictable system, with constant response-time and linearly scale, so we can easily increase throughput by adding more hardwares in parallel. It is in general combined with the Low Latency Programming model, where we tried to optimize the network usage as much as possible, either from the programmatic angle (less network-hoops to complete a task), and/or from a hardware angle (faster network equipments). In this picture, Oracle Coherence can be considered as software-level XTP enabler, via the Distributed-Cache because it can guarantee: - Constant Data Objects access time, independently from the number of Objects and the Coherence Cluster size - Data Objects Distribution by Affinity for in-memory data grouping - In-place Data Processing for parallel executionTo summarize, Oracle Coherence is indeed useful to improve your application performance, just not in the way we commonly think. It's not about the Speed itself, but about the overall Capacity with Extreme Load while keeping consistant Speed. In the future I will keep adding new blog entries around this topic, with some sample codes experiences sharing that I capture in the last few years. In the meanwhile if you want to know more how Oracle Coherence, I strongly suggest you to start with checking how our worldwide customers are using Oracle Coherence first, then you can start playing with the product through our tutorial.Have Fun !

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• What do the participants say about the Open Day in South Africa?

  - by Maria Sandu

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 On the 26th of September, a group of students who were specifically selected to attend an Open day at Oracle South Africa, joined us at our offices in Woodmead, Johannesburg. The Conference room was filled with inquisitive minds. What we had in store for them was a detailed presentation about Oracle which was delivered by Zuko - Cluster Leader: Tech GB South Africa. The student’s many questions were all answered especially when we started addressing the opportunities we have and detailed information on our Graduate Programme. Our employees then came to talk about their experience. This allowed all the students to have an integrated learning experience. By inviting the students to walk around our Oracle Offices allowed them to see, talk, experience a bit of the culture and ask more questions. Here is some of the feedback from the attendees: Maxwell Moloi: “The open day truly served its purpose and exceeded expectations in the sense that I got to find out more about Oracle and all the different opportunities it has to offer. The fact that Oracle supplies a full solution to a customer and not just part of it and how the company manages to setup professional development for their employees is what entices me to want to join the rapidly growing team of Oracle.” Nqobile Mabaso: “I found the open day to be quite informative and enlightening because coming from a marketing background I could apply the knowledge I got from varsity to the Company I was able to point out what they do as part of their corporate social responsibility (Oracle recently partnered with the department of education to build a school), how Oracle emphasizes on relationship building because they know they sell to people and not companies and how they offer the full stack of solutions which gives them a competitive advantage over their competitors.” Nondumiso Mvelase: “The Open Day was a wonderful experience for me especially because I have never been part of an Open Day before, so it was absolutely amazing for me. It gave me a good idea of how it is to be part of Oracle. We were served with lovely breakfast and lunch which I enjoyed. I wish the Open Day went on for a whole week. Seeing and hearing from 2013 Graduates, telling us about their experience within Oracle was very inspiring to me. They were encouraging us to work hard if we ever got the opportunity they had. After hearing this from them I will definitely not take it for granted.” Itumeleng Moraka: “Before I walked into the Oracle offices all that was in my mind was databases and cloud storage. I was then surrounded by passionate, enthusiastic and welcoming employees. I came across a positive energy within the multinational company. I realized that Oracle is not a company that operates in survival mode. This may sound idealistic, but they operate in a non-traditional way investing more into innovation, they stay focused on what matters most about where technology is going and at the same time they are not losing sight of how their products make a difference in the world.” For more information on how to be part of the Oracle Graduate Programme please follow us on Facebook! https://www.facebook.com/CampusAtOracle /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• What to "CRM" in San Francisco? CRM Highlights for OpenWorld '12

  - by Richard Lefebvre

  There is plenty to SEE for CRM during OpenWorld in San Francisco, September 30 - October 4! Here are some of the sessions in the CRM Track that you might want to consider attending for products you currently own or might consider for the future. I think you'll agree, there is quite a bit of investment going on across Oracle CRM. Please use OpenWorld Schedule Builder or check the OpenWorld Content Catalog for all of the session details and any time or location changes. Tip: Pre-enrolled session registrants via Schedule Builder are allowed into the session rooms before anyone else, so Schedule Builder will guarantee you a seat. Many of the sessions below will likely be at capacity. General Session: Oracle Fusion CRM—Improving Sales Effectiveness, Efficiency, and Ease of Use (Session ID: GEN9674) - Oct 2, 11:45 AM - 12:45 PM. Anthony Lye, Senior VP, Oracle leads this general session focused on Oracle Fusion CRM. Oracle Fusion CRM optimizes territories, combines quota management and incentive compensation, integrates sales and marketing, and cleanses and enriches data—all within a single application platform. Oracle Fusion can be configured, changed, and extended at runtime by end users, business managers, IT, and developers. Oracle Fusion CRM can be used from the Web, from a smartphone, from Microsoft Outlook, or from an iPad. Deloitte, sponsor of the CRM Track, will also present key concepts on CRM implementations. Oracle Fusion Customer Relationship Management: Overview/Strategy/Customer Experiences/Roadmap (CON9407) - Oct 1, 3:15PM - 4:15PM. In this session, learn how Oracle Fusion CRM enables companies to create better sales plans, generate more quality leads, and achieve higher win rates and find out why customers are adopting Oracle Fusion CRM. Gain a deeper understanding of the unique capabilities only Oracle Fusion CRM provides, and learn how Oracle’s commitment to CRM innovation is driving a wide range of future enhancements. Oracle RightNow CX Cloud Service Vision and Roadmap (CON9764) - Oct 1, 10:45 AM - 11:45 AM. Oracle RightNow CX Cloud Service combines Web, social, and contact center experiences for a unified, cross-channel service solution in the cloud, enabling organizations to increase sales and adoption, build trust, strengthen relationships, and reduce costs and effort. Come to this session to hear from Oracle experts about where the product is going and how Oracle is committed to accelerating the pace of innovation and value to its customers. Siebel CRM Overview, Strategy, and Roadmap (CON9700) - Oct 1, 12:15PM - 1:15PM. The world’s most complete CRM solution, Oracle’s Siebel CRM helps organizations differentiate their businesses. Come to this session to learn about the Siebel product roadmap and how Oracle is committed to accelerating the pace of innovation and value for its customers on this platform. Additionally, the session covers how Siebel customers can leverage many Oracle assets such as Oracle WebCenter Sites; InQuira, RightNow, and ATG/Endeca applications, and Oracle Policy Automation in conjunction with their current Siebel investments. Oracle Fusion Social CRM Strategy and Roadmap: Future of Collaboration and Social Engagement (CON9750) - Oct 4, 11:15 AM - 12:15 PM. Social is changing the customer experience! Come find out how Oracle can help you know your customers better, encourage brand affinity, and improve collaboration within your ecosystem. This session reviews Oracle’s social media solution and shows how you can discover hidden insights buried in your enterprise and social data. Also learn how Oracle Social Network revolutionizes how enterprise users work, collaborate, and share to achieve successful outcomes. Oracle CRM On Demand Strategy and Roadmap (CON9727) - Oct 1, 10:45AM - 11:45AM. Oracle CRM On Demand is a powerful cloud-based customer relationship management solution. Come to this session to learn directly from Oracle experts about future product plans and hear how Oracle is committed to accelerating the pace of innovation and value to its customers. Knowledge Management Roadmap and Strategy (CON9776) - Oct 1, 12:15PM - 1:15PM. Learn how to harness the knowledge created as a natural byproduct of day-to-day interactions to lower costs and improve customer experience by delivering the right answer at the right time across channels. This session includes an overview of Oracle’s product roadmap and vision for knowledge management for both the Oracle RightNow and Oracle Knowledge (formerly InQuira) product families. Oracle Policy Automation Roadmap: Supercharging the Customer Experience (CON9655) - Oct 1, 12:15PM - 1:15PM. Oracle Policy Automation delivers rapid customer value by streamlining the capture, analysis, and deployment of policies across every facet of the customer experience. This session discusses recent Oracle Policy Automation enhancements for policy analytics; the latest Oracle Policy Automation Connector for Siebel; and planned new capabilities, including availability with the Oracle RightNow product line. There is much more, so stay tuned for more highlights or check out the Content Catalog and search for your areas of interest. 

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• Summit reflections

  - by Rob Farley

  So far, my three PASS Summit experiences have been notably different to each other. My first, I wasn’t on the board and I gave two regular sessions and a Lightning Talk in which I told jokes. My second, I was a board advisor, and I delivered a precon, a spotlight and a Lightning Talk in which I sang. My third (last week), I was a full board director, and I didn’t present at all. Let’s not talk about next year. I’m not sure there are many options left. This year, I noticed that a lot more people recognised me and said hello. I guess that’s potentially because of the singing last year, but could also be because board elections can bring a fair bit of attention, and because of the effort I’ve put in through things like 24HOP... Yeah, ok. It’d be the singing. My approach was very different though. I was watching things through different eyes. I looked for the things that seemed to be working and the things that didn’t. I had staff there again, and was curious to know how their things were working out. I knew a lot more about what was going on behind the scenes to make various things happen, and although very little about the Summit was actually my responsibility (based on not having that portfolio), my perspective had moved considerably. Before the Summit started, Board Members had been given notebooks – an idea Tom (who heads up PASS’ marketing) had come up with after being inspired by seeing Bill walk around with a notebook. The plan was to take notes about feedback we got from people. It was a good thing, and the notebook forms a nice pair with the SQLBits one I got a couple of years ago when I last spoke there. I think one of the biggest impacts of this was that during the first keynote, Bill told everyone present about the notebooks. This set a tone of “we’re listening”, and a number of people were definitely keen to tell us things that would cause us to pull out our notebooks. PASSTV was a new thing this year. Justin, the host, featured on the couch and talked a lot of people about a lot of things, including me (he talked to me about a lot of things, I don’t think he talked to a lot people about me). Reaching people through online methods is something which interests me a lot – it has huge potential, and I love the idea of being able to broadcast to people who are unable to attend in person. I’m keen to see how this medium can be developed over time. People who know me will know that I’m a keen advocate of certification – I've been SQL certified since version 6.5, and have even been involved in creating exams. However, I don’t believe in studying for exams. I think training is worthwhile for learning new skills, but the goal should be on learning those skills, not on passing an exam. Exams should be for proving that the skills are there, not a goal in themselves. The PASS Summit is an excellent place to take exams though, and with an attitude of professional development throughout the event, why not? So I did. I wasn’t expecting to take one, but I was persuaded and took the MCM Knowledge Exam. I hadn’t even looked at the syllabus, but tried it anyway. I was very tired, and even fell asleep at one point during it. I’ll find out my result at some point in the future – the Prometric site just says “Tested” at the moment. As I said, it wasn’t something I was expecting to do, but it was good to have something unexpected during the week. Of course it was good to catch up with old friends and make new ones. I feel like every time I’m in the US I see things develop a bit more, with more and more people knowing who I am, who my staff are, and recognising the LobsterPot brand. I missed being a presenter, but I definitely enjoyed seeing many friends on the list of presenters. I won’t try to list them, because there are so many these days that people might feel sad if I don’t mention them. For those that I managed to see, I was pleased to see that the majority of them have lifted their presentation skills since I last saw them, and I happily told them as much. One person who I will mention was Paul White, who travelled from New Zealand to his first PASS Summit. He gave two sessions (a regular session and a half-day), packed large rooms of people, and had everyone buzzing with enthusiasm. I spoke to him after the event, and he told me that his expectations were blown away. Paul isn’t normally a fan of crowds, and the thought of 4000 people would have been scary. But he told me he had no idea that people would welcome him so well, be so friendly and so down to earth. He’s seen the significance of the SQL Server community, and says he’ll be back. It’ll be good to see him there. Will you be there too?

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• Waiting for Windows 8: A Long, Hot Summer

  - by andrewbrust

  Microsoft has revealed some things about Windows 8, and revealed a part of the developer story for new Windows 8 “tailored,” “immersive” applications.  In retrospect, very little was shared.  The bit that was revealed to us is that those applications can be developed using a combination of HTML 5 and JavaScript.  Not much else was said, except that additional details would be revealed at Microsoft’s //Build/ conference in Anaheim, California in September. This has left a lot of people in suspense, and it seems that suspended state is going to last all summer.  The problem, of course, is that in the absence of hard information, people fill the void with Speculation, Rumor and Gloom.  That’s a bit like Fear, Uncertainty and Doubt, except that it’s self-imposed by the Microsoft community and not planted by Microsoft’s competitors. This is a less-than-perfect situation.  Not only is it causing developers to worry about the value of their skill sets, but I am already hearing from consulting shops that customers are getting nervous too and, in extreme cases, opting for non-Microsoft tools for their projects as a result.  I’m also hearing from dev tool ISVs that sales have suffered as a result. It’s quite possible that the customers moving off .NET wanted to do so anyway and it’s also possible that dev tool ISVs are suffering slower sales this year due a slowed rate of economic recovery. Without hard information, tend to people interpret things negatively.  Actually, that’s the major point in all of this. While there is multitude of opinions about what the Windows 8 development platform will look like once fully revealed, there is an emerging consensus around one thing: it sure would help if Microsoft revealed more of its strategy…just enough to quash absurd rumors, stabilize the .NET ecosystem and get people to stay calm. We’ve had some reassurances thus far: there will be a Windows desktop mode; we’ll still have Windows Explorer, we’ll still run Office, we’ll still have a task bar, and all the skills and tools we use now will still work there.  But with reassurances like that…people still feel insecure.  Because telling us that Windows 8 will have what is essentially a “classic” mode sure makes it sound like today’s skill sets will soon be “classic” too…and then maybe they’ll just become obsolete. Humans find change scary; it’s natural.  And when left alone with their fears – because no one is saying anything to dispel them – people can go from frightened to paranoid, and can start to viewing things in a downright conspiratorial light.  It would be great if Microsoft stepped into the void now and told us what is coming – especially because whatever they tell us is bound to be at least a little better than what people think they are going to hear. I don’t know what the announcements will be, but I do have it on authority, from a number of sources, that Microsoft isn’t gong to talk until //Build/.  That means no news until September September 13th.  Nothing until after Labor Day.  You get zippo until after the Back-to-School sales are done. What to do?  Try not to let the dark voices of gloom and doom fill your head.  Even in the absence of answers, we still have some important facts: The .NET developer community is huge. Microsoft’s customers have major investments in .NET, and in .NET skills. Political infighting in Redmond might make for irrational decisions, but ultimately public companies can’t just alienate their advocates and piss off their customers.  Spite doesn’t trump fiduciary responsibility. The computing device markets are changing, software is changing, software business models are changing and developers are changing.  Microsoft has to keep up. The HTML + JavaScript community is huge too, and it includes many of the “changed” developers. Public companies can’t ignore new markets nor the popular standards that can help them enter those new markets.  Loyalty doesn’t trump fiduciary responsibility either. If Microsoft can appeal to new developers, then it should. If Microsoft can keep catering to its existing developers and customers -- not just through legacy support, but also through empowering futures -- then it probably will. You don’t have to shove your old friends out into the rain to make room for new ones; you can bring those new constituents in under a bigger tent.  I hope Microsoft will enlarge the tent, and I have trouble imagining why it would not.

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• 2012&ndash;The End Of The World Review

  - by Tim Murphy

  The end of the world must be coming.  Not because the Mayan calendar says so, but because Microsoft is innovating more than Apple.  It has been a crazy year, with pundits declaring not that the end of the world is coming, but that the end of Microsoft is coming.  Let’s take a look at what 2012 has brought us. The beginning of year is a blur.  I managed to get to TechEd in June which was the first time that I got to take a deep dive into Windows 8 and many other things that had been announced in 2011.  The promise I saw in these products was really encouraging.  The thought of being able to run Windows 8 from a thumb drive or have Hyper-V native to the OS told me that at least for developers good things were coming. I finally got my feet wet with Windows 8 with the developer preview just prior to the RTM.  While the initial experience was a bit of a culture shock I quickly grew to love it.  The media still seems to hold little love for the “reimagined” platform, but I think that once people spend some time with it they will enjoy the experience and what the FUD mongers say will fade into the background.  With the launch of the OS we finally got a look at the Surface.  I think this is a bold entry into the tablet market.  While I wish it was a little more affordable I am already starting to see them in the wild being used by non-techies. I was waiting for Windows Phone 8 at least as much as Windows 8, probably more.  The new hardware, better marketing and new OS features I think are going to finally push us to the point of having a real presence in the smartphone market.  I am seeing a number of iPhone users picking up a Nokia Lumia 920 and getting rid of their brand new iPhone 5.  The only real debacle that I saw around the launch was when they held back the SDK from general developers. Shortly after the launch events came Build 2012.  I was extremely disappointed that I didn’t make it to this year’s Build.  Even if they weren’t handing out Surface and Lumia devices I think the atmosphere and content were something that really needed to be experience in person.  Hopefully there will be a Build next year and it’s schedule will be announced soon.  As you would expect Windows 8 and Windows Phone 8 development were the mainstay of the conference, but improvements in Azure also played a key role.  This movement of services to the cloud will continue and we need to understand where it best fits into the solutions we build. Lower on the radar this year were Office 2013, SQL Server 2012, and Windows Server 2012.  Their glory stolen by the consumer OS and hardware announcements, these new releases are no less important.  Companies will see significant improvements in performance and capabilities if they upgrade.  At TechEd they had shown some of the new features of Windows Server 2012 around hardware integration and Hyper-V performance which absolutely blew me away.  It is our job to bring these important improvements to our company’s attention so that they can be leveraged. Personally, the consulting business in 2012 was the busiest it has been in a long time.  More companies were ready to attack new projects after several years of putting them on the back burner.  I also worked to bring back momentum to the Chicago Information Technology Architects Group.  Both the community and clients are excited about the new technologies that have come out in 2012 and now it is time to deliver. What does 2013 have in store.  I don’t see it be quite as exciting as 2012.  Microsoft will be releasing the Surface Pro in January and it seems that we will see more frequent OS update for Windows.  There are rumors that we may see a Surface phone in 2013.  It has also been announced that there will finally be a rework of the XBox next fall.  The new year will also be a time for us in the development community to take advantage of these new tools and devices.  After all, it is what we build on top of these platforms that will attract more consumers and corporations to using them. Just as I am 99.999% sure that the world is not going to end this year, I am also sure that Microsoft will move on and that most of this negative backlash from the media is actually fear and jealousy.  In the end I think we have a promising year ahead of us. del.icio.us Tags: Microsoft,Pundits,Mayans,Windows 8,Windows Phone 8,Surface

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• State of the (Commerce) Union: What the healthcare.gov hiccups teach us about the commerce customer experience

  - by Katrina Gosek

  Guest Post by Brenna Johnson, Oracle Commerce Product A lot has been said about the healthcare.gov debacle in the last week. Regardless of your feelings about the Affordable Care Act, there’s a hidden issue in this story that most of the American people don’t understand: delivering a great commerce customer experience (CX) is hard. It shouldn’t be, but it is. The reality of the government’s issues getting the healthcare site up and running smooth is something we in the online commerce community know too well.  If there’s one thing the botched launch of the site has taught us, it’s that regardless of the size of your budget or the power of an executive with a high-profile project, some of the biggest initiatives with the most attention (and the most at stake) don’t go as planned. It may even give you a moment of solace – we have the same issues! But why?  Organizations engage too many separate vendors with different technologies, running sections or pieces of a site to get live. When things go wrong, it takes time to identify the problem – and who or what is at the center of it. Unfortunately, this is a brittle way of setting up a site, making it susceptible to breaks, bugs, and scaling issues. But, it’s the reality of running a site with legacy technology constraints in today’s demanding, customer-centric market. This approach also means there’s also a lot of cooks in lots of different kitchens. You’ve got development and IT, the business and the marketing team, an external Systems Integrator to bring it all together, a digital agency or consultant, QA, product experts, 3rd party suppliers, and the list goes on. To complicate things, different business units are held responsible for different pieces of the site and managing different technologies. And again – due to legacy organizational structure and processes, this is all accepted as the normal State of the Union. Digital commerce has been commonplace for 15 years. Yet, getting a site live, maintained and performing requires orchestrating a cast of thousands (or at least, dozens), big dollars, and some finger-crossing. But it shouldn’t. The great thing about the advent of mobile commerce and the continued maturity of online commerce is that it’s forced organizations to think from the outside, in. Consumers – whether they’re shopping for shoes or a new healthcare plan – don’t care about what technology issues or processes you have behind the scenes. They just want it to work.  They want their experience to be easy, fast, and tailored to them and their needs – whatever they are. This doesn’t sound like a tall order to the American consumer – especially since they interact with sites that do work smoothly.  But the reality is that it takes scores of people, teams, check-ins, late nights, testing, and some good luck to get sites to run, and even more so at Black Friday (or October 1st) traffic levels.  The last thing on a customer’s mind is making excuses for why they can’t buy a product – just get it to work. So what is the government doing? My guess is working day and night to get the site performing  - and having to throw big money at the problem. In the meantime they’re sending frustrated online users to the call center, or even a location where a trained “navigator” can help them in-person to complete their selection. Sounds a lot like multichannel commerce (where broken communication between siloed touchpoints will only frustrate the consumer more). One thing we’ve learned is that consumers spend their time and money with brands they know and trust. When sites are easy to use and adapt to their needs, they tend to spend more, come back, and even become long-time loyalists. Achieving this may require moving internal mountains, but there’s too much at stake to ignore the sea change in how organizations are thinking about their customer. If the thought of re-thinking your internal teams, technologies, and processes sounds like a headache, think about the pain associated with losing valuable customers – and dollars. Regardless if you’re in B2B or B2C, it’s guaranteed that your competitors are making CX a priority. Those early to the game who have made CX a priority have already begun to outpace their competition. So as you’re planning for 2014, look to the news this week. Make sure the customer experience is a focus at your organization. Expectations are at record highs. Map your customer’s journey, and think from the outside, in. How easy is it for your customers to do business with you? If they interact with many touchpoints across your organization, are the call center, website, mobile environment, or brick and mortar location in sync? Do you have the technology in place to achieve this? It’s time to give the people what they want!

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• YouTube SEO: Video Optimization

  - by Mike Stiles

  SEO optimization is still regarded as one of the primary tools in the digital marketing kit. However and wherever a potential customer is conducting a search, brands want their content to surface in the top results. Makes sense. But without a regular flow of good, relevant content, your SEO opportunities run shallow. We know from several studies video is one of the most engaging forms of content, so why not make sure that in addition to being cool, your videos are helping you win the SEO game? Keywords:-Decide what search phrases make the most sense for your video. Don’t dare use phrases that have nothing to do with the content. You’ll make people mad.-Research those keywords to see how competitive they are. Adjust them so there are still lots of people searching for it, but there are not as many links showing up for it.-Search your potential keywords and phrases to see what comes up. It’s amazing how many people forget to do that. Video Title: -Try to start and/or end with your keyword.-When you search on YouTube, visual action words tend to come up as suggested searches. So try to use action words. Video Description: -Lead with a link to your site (include http://). -Don’t stuff this with your keyword. It leads to bad writing and it won’t work anyway. This is where you convince people to watch, so write for humans. Use some showmanship. -At the end, do a call to action (subscribe, see the whole playlist, visit our social channels, etc.) Video Tags:-Don’t over-tag. 5-10 tags per video is plenty. -If you’re compelled to have more than 10, that means you should probably make more videos specifically targeting all those keywords. Find Linking Pals:-45% of videos are discovered on video sites. But 44% are found through links on blogs and sites.-Write a blog about your video’s content, then link to the video in it. -A good site for finding places to guest blog is myblogguest.com-Once you find good linking partners, they’ll link to your future videos (as long as they’re good and you’re returning the favor). Tap the Power of Similar Videos:-Use Video Reply to associate your video with other topic-related videos. That’s when you make a video responding to or referencing a video made by someone else. Content:-Again, build up a portfolio of videos, not just one that goes after 30 keywords.-Create shorter, sequential videos that pull them deeper into the content and closer to a desired final action.-Organize your video topics separately using Playlists. Playlists show up as a whole in search results like individual videos, so optimize playlists the same as you would for a video. Meta Data:-Too much importance is placed on it. It accounts for only 15% of search success.-YouTube reads Captions or Transcripts to determine what a video is about. If you’re not using them, you’re missing out.-You get the SEO benefit of captions and transcripts whether the viewers has them toggled on or not. Promotion:-This accounts for 25% of search success.-Promote the daylights out of your videos using your social channels and digital assets. Don’t assume it’s going to magically get discovered. -You can pay to promote your video. This could surface it on the YouTube home page, YouTube search results, YouTube related videos, and across the Google content network. Community:-Accounts for 10% of search success.-Make sure your YouTube home page is a fun place to spend time. Carefully pick your featured video, and make sure your Playlists are featured. -Participate in discussions so users will see you’re present. The volume of ratings/comments is as important as the number of views when it comes to where you surface on search. Video Sitemaps:-As with a web site, a video sitemap helps Google quickly index your video.-Google wants to know title, description, play page URL, the URL of the thumbnail image you want, and raw video file location.-Sitemaps are xml files you host or dynamically generate on your site. Once you’ve made your sitemap, sign in and submit it using Google webmaster tools. Just as with the broadcast and cable TV channels, putting a video out there is only step one. You also have to make sure everybody knows it’s there so the largest audience possible can see it. Here’s hoping you get great ratings. @mikestiles

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• UML assignment question

  - by waitinforatrain

  Hi guys, Sorry, I know this is a very lame question to ask and not of any use to anyone else. I have an assignment in UML due tomorrow and I don't even know the basics (all-nighter ahead!). I'm not looking for a walkthrough, I simply want your opinion on something. The assignment is as follows (you only need to skim over it!): ============= Gourmet Surprise (GS) is a small catering firm with five employees. During a typical weekend, GS caters fifteen events with twenty to fifty people each. The business has grown rapidly over the past year and the owner wants to install a new computer system for managing the ordering and buying process. GS has a set of ten standard menus. When potential customers call, the receptionist describes the menus to them. If the customer decides to book an event (dinner, lunch, picnic, finger food etc.), the receptionist records the customer information (e.g., name, address, phone number, etc.) and the information about the event (e.g., place, date, time, which one of the standard menus, total price) on a contract. The customer is then faxed a copy of the contract and must sign and return it along with a deposit (often a credit card or by check) before the event is officially booked. The remaining money is collected when the catering is delivered. Sometimes, the customer wants something special (e.g., birthday cake). In this case, the receptionist takes the information and gives it to the owner who determines the cost; the receptionist then calls the customer back with the price information. Sometimes the customer accepts the price, other times, the customer requests some changes that have to go back to the owner for a new cost estimate. Each week, the owner looks through the events scheduled for that weekend and orders the supplies (e.g., plates) and food (e.g., bread, chicken) needed to make them. The owner would like to use the system for marketing as well. It should be able to track how customers learned about GS, and identify repeat customers, so that GS can mail special offers to them. The owner also wants to track the events on which GS sent a contract, but the customer never signed the contract and actually booked a GS. Exercise: Create an activity diagram and a use case model (complete with a set of detail use case descriptions) for the above system. Produce an initial domain model (class diagram) based on these descriptions. Elaborate the use cases into sequence diagrams, and include any state diagrams necessary. Finally use the information from these dynamic models to expand the domain model into a full application model. ============= In your opinion, do you think this question is asking me to come up with a package for an online ordering system to replace the system described above, or to create UML diagrams that facilitate the existing telephone-based system?

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• Why is code quality not popular?

  - by Peter Kofler

  I like my code being in order, i.e. properly formatted, readable, designed, tested, checked for bugs, etc. In fact I am fanatic about it. (Maybe even more than fanatic...) But in my experience actions helping code quality are hardly implemented. (By code quality I mean the quality of the code you produce day to day. The whole topic of software quality with development processes and such is much broader and not the scope of this question.) Code quality does not seem popular. Some examples from my experience include Probably every Java developer knows JUnit, almost all languages implement xUnit frameworks, but in all companies I know, only very few proper unit tests existed (if at all). I know that it's not always possible to write unit tests due to technical limitations or pressing deadlines, but in the cases I saw, unit testing would have been an option. If a developer wanted to write some tests for his/her new code, he/she could do so. My conclusion is that developers do not want to write tests. Static code analysis is often played around in small projects, but not really used to enforce coding conventions or find possible errors in enterprise projects. Usually even compiler warnings like potential null pointer access are ignored. Conference speakers and magazines would talk a lot about EJB3.1, OSGI, Cloud and other new technologies, but hardly about new testing technologies or tools, new static code analysis approaches (e.g. SAT solving), development processes helping to maintain higher quality, how some nasty beast of legacy code was brought under test, ... (I did not attend many conferences and it propably looks different for conferences on agile topics, as unit testing and CI and such has a higer value there.) So why is code quality so unpopular/considered boring? EDIT: Thank your for your answers. Most of them concern unit testing (and has been discussed in a related question). But there are lots of other things that can be used to keep code quality high (see related question). Even if you are not able to use unit tests, you could use a daily build, add some static code analysis to your IDE or development process, try pair programming or enforce reviews of critical code.

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• Good Email Notification Sending Service

  - by Philibert Perusse

  I need to send a few but important email notifications to individual users. For instance, when they register their software I send them a confirmation email. Right now, I am using 'sendmail' from my Perl CGI script to do the job. Most of my automated email are lost or marked as junk. Unfortunately, I am using shared hosting services and not a very good control over the SPF and SenderID DNS records. Even more bad, some other user of that shared server has been infected with some kind of SPAM-BOT and the IP is now blacklisted until further notice! Anyway I just don't want to deal with this kind of headache. I am looking for an online service that I will be able to subscribe to and pay something like 0.10$ per email I send with no monthly fees. I just need and API to be able to send the email from PHP or Perl code I will have to write. I have been looking around at all those "Email Sending Services" and they are all wrapped around creating campains and managing lists for bulk email marketing distribution and newsletters. But remember, I want to send an email notification to a "single" recipient. So far, I have look at MailChimp, SocketLabs, iContact, ConstantContact, StreamSend and so many others to no avail. I have seen one comment at Hackers News saying that MailChimp have an API for transactional e-mails (i.e. ad-hoc ones to welcome a user for example). So you're not just restricted to using them for bulk emails But I cannot find this in the API documentation supplied, maybe this was removed. Any suggestions out there. Here is a summary of my requirements: Allows ad hoc sending of email to a single recipient. Throughput may well be throttle I don't care, i am sending like 2-5 emails a day. API available in PHP or Perl to connect to that web service. Ideally I can send HTML formatted emails, otherwise I will live with text only. Solution not too expensive, between 0.01$ and 0.25$ per email would be acceptable. No recurring monthly fees.

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• How can I take the first 100 characters of html content ( without stripping the TAGS! )

  - by Atomiton

  There are lots of questions on how to strip html tags, but not many on functions/methods to close them. Here's the situation. I have a 500 character Message summary ( which includes html tags ), but I only want the first 100 characters. Problem is if I truncate the message, it could be in the middle of an html tag... which messes up stuff. Assuming the html is something like this: <div class="bd">"Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. <br/> <br/>Some Dates: April 30 - May 2, 2010 <br/> <p>Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. <em>Duis aute irure dolor in reprehenderit</em> in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. <br/> </p> For more information about Lorem Ipsum doemdloe, visit: <br/> <a href="http://www.somesite.com" title="Some Conference">Some text link</a><br/> </div> How would I take the first ~100 characters or so? ( Although, ideally that would be the first approximately 100 characters of "CONTENT" ( in between the html tags ) I'm assuming the best way to do this would be a recursive algorithm that keeps track of the html tags and appends any tags that would be truncated, but that may not be the best approach. My first thoughts are using recursion to count nested tags, and when we reach 100 characters, look for the next "<" and then use recursion to write the closing html tags needed from there. The reason for doing this is to make a short summary of existing articles without requiring the user to go back and provide summaries for all the articles. I want to keep the html formatting, if possible. NOTE: Please ignore that the html isn't totally semantic. This is what I have to deal with from my WYSIWYG. EDIT: I added a potential solution ( that seems to work ) I figure others will run into this problem as well. I'm not sure it's the best... and it's probably not totally robust ( in fact, I know it isn't ), but I'd appreciate any feedback

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• extract data from Plist to array and dictionary

  - by Boaz

  Hi I made a plist that looks like that: <?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE plist PUBLIC "-//Apple//DTD PLIST 1.0//EN" "http://www.apple.com/DTDs/PropertyList 1.0.dtd"> <plist version="1.0"> <array> <array> <dict> <key>Company</key> <string>xxx</string> <key>Title</key> <string>VP Marketing</string> <key>Name</key> <string>Alon ddfr</string> </dict> <dict> <key>Name</key> <string>Adam Ben Shushan</string> <key>Title</key> <string>CEO</string> <key>Company</key> <string>Shushan ltd.</string> </dict> </array> <array> <dict> <key>Company</key> <string>xxx</string> <key>Title</key> <string>CTO</string> <key>Name</key> <string>Boaz frf</string> </dict> </array> </array> </plist> Now I want to extract the data like that (all the 'A' for key "Name" to one section and all the 'B' "Name" to other one): NSString *plistpath = [[NSBundle mainBundle] pathForResource:@"PeopleData" ofType:@"plist"]; NSMutableArray *attendees = [[NSMutableArray alloc] initWithContentsOfFile:plistpath]; listOfPeople = [[NSMutableArray alloc] init];//Add items NSDictionary *indexADict = [NSDictionary dictionaryWithObject:[[attendees objectAtIndex:0] objectForKey:@"Name"] forKey:@"Profiles"]; NSDictionary *indexBDict = [NSDictionary dictionaryWithObject:[[attendees objectAtIndex:1] objectForKey:@"Name"] forKey:@"Profiles"]; [listOfPeople addObject:indexADict]; [listOfPeople addObject:indexBDict]; This in order to view them in sectioned tableView. I know that the problem is here: NSDictionary *indexADict = [NSDictionary dictionaryWithObject:[[attendees objectAtIndex:0] objectForKey:@"Name"] forKey:@"Profiles"]; But I just can't figure how to do it right. Thanks.

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• Would Ruby on Rails be appropriate for this Foreign Language project?

  - by Lynne Overesch-Maister

  I'm a Spanish professor & computer groupie. About 15 years ago, I authored in HyperCard a series of verb conjugation programs that are now completely out of date with respect to System OS X. I would like to redo these programs myself because I had a lot of fun doing them last time (mostly I coded while my son played in Leaps and Bounds, you know, one of those places where parents take their kids & let them run wild through the tubes...). Colleagues have mentioned using Flash, Director, and various other solutions, but I saw a presentation on RoR at our SIDLIT conference today, and was inspired. I will be parsing and comparing strings (and there are other features on top of that, but that is the main one), "adding" strings relationally indexed in some kind of database(s). It will also have to handle various foreign characters (accents, upside down question marks, etc.). On top of the main process of the program, it will have to provide a practice vs. test mode, keep track of specific answers as well as totals right/wrong, and print a report. Would this be either easier and/or more efficiently done in RoR than in other languages. I am pretty sure that it will work on a Microsoft server, right? Because I think that is where most of our stuff is. I would be programming either on a Mac or a PC, whichever you think is easier. So, in summary, is RoR the way for me to go with this project? If I have some (little) experience programming in Hypercard and C, should I be able to pick RoR up fairly quickly? What things will I need to start (I already saw something called Redhills foreign key migration plugin, which I assume would be beneficial)? I still have my old scripts from hypercard, however what I would really like to do is to combine all six of my former tense-specific programs into one larger program. I figure that it wouldn't be too hard to reference the individual tenses in some way--could that be a class? Many thanks for any help you can give me on this forum.

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• EntityManagerFactory error on Websphere

  - by neverland

  I have a very weird problem. Have an application using Hibernate and spring.I have an entitymanger defined which uses a JNDI lookup .It looks something like this <bean id="entityManagerFactory" class="org.springframework.orm.jpa.LocalContainerEntityManagerFactoryBean"> <property name="dataSource" ref="dataSource" /> <property name="persistenceUnitName" value="ConfigAPPPersist" /> <property name="jpaVendorAdapter"> <bean class="org.springframework.orm.jpa.vendor.HibernateJpaVendorAdapter"> <property name="showSql" value="true" /> <property name="generateDdl" value="false" /> <property name="databasePlatform" value="org.hibernate.dialect.Oracle9Dialect" /> </bean> </property> </bean> <bean id="dataSource" class="org.springframework.jdbc.datasource.WebSphereDataSourceAdapter"> <property name="targetDataSource"> <bean class="org.springframework.jndi.JndiObjectFactoryBean"> <property name="jndiName" value="jdbc/pmp" /> </bean> </property> </bean> This application runs fine in DEV. But when we move to higher envs the team that deploys this application does it successfully initially but after a few restarts of the application the entitymanager starts giving this problem Caused by: javax.persistence.PersistenceException: [PersistenceUnit: ConfigAPPPersist] Unable to build EntityManagerFactory at org.hibernate.ejb.Ejb3Configuration.buildEntityManagerFactory(Ejb3Configuration.java:677) at org.hibernate.ejb.HibernatePersistence.createContainerEntityManagerFactory(HibernatePersistence.java:132) at org.springframework.orm.jpa.LocalContainerEntityManagerFactoryBean.createNativeEntityManagerFactory(LocalContainerEntityManagerFactoryBean.java:224) at org.springframework.orm.jpa.AbstractEntityManagerFactoryBean.afterPropertiesSet(AbstractEntityManagerFactoryBean.java:291) at org.springframework.beans.factory.support.AbstractAutowireCapableBeanFactory.invokeInitMethods(AbstractAutowireCapableBeanFactory.java:1368) at org.springframework.beans.factory.support.AbstractAutowireCapableBeanFactory.initializeBean(AbstractAutowireCapableBeanFactory.java:1334) ... 32 more Caused by: org.hibernate.MappingException: **property mapping has wrong number of columns**: com.***.***.jpa.marketing.entity.MarketBrands.$performasure_j2eeInfo type: object Now you would say this is pretty obvious the entity MarketBrands is incorrect. But its not it maps to the table just fine. And the same code works on DEV. Also the jndi cannot be incorrect since it deploys and works fine initially but throws uo this error after a restart. This is weird and not very logical. But if someone has faced this or has any idea on what might be causing this Please!! help The persistence.xml for the persitence unit has very little <?xml version="1.0" encoding="UTF-8"?> <persistence xmlns="http://java.sun.com/xml/ns/persistence" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://java.sun.com/xml/ns/persistence http://java.sun.com/xml/ns/persistence/persistence_1_0.xsd" version="1.0"> <persistence-unit name="ConfigAPPPersist"> <!-- commented code --> </persistence-unit> </persistence>

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• How to split HTML code with javascript or JQuery

  - by Dean

  Hi I'm making a website using JSP and servlets and I have to now break up a list of radio buttons to insert a textarea and a button. I have got the button and textarea to hide and show when you click on the radio button it shows the text area and button. But this only appears at the top and when there are hundreds on the page this will become awkward so i need a way for it to appear underneath. Here is what my HTML looks like when complied: <form action="addSpotlight" method="POST"> <table> <tr><td><input type="radio" value="29" name="publicationIDs" ></td><td>A System For Dynamic Server Allocation in Application Server Clusters, IEEE International Symposium on Parallel and Distributed Processsing with Applications, 2008</td> </tr> <tr><td><input type="radio" value="30" name="publicationIDs" ></td><td>Analysing BitTorrent's Seeding Strategies, 7th IEEE/IFIP International Conference on Embedded and Ubiquitous Computing (EUC-09), 2009</td> </tr> <tr><td><input type="radio" value="31" name="publicationIDs" ></td><td>The Effect of Server Reallocation Time in Dynamic Resource Allocation, UK Performance Engineering Workshop 2009, 2009</td> </tr> <tr><td><input type="radio" value="32" name="publicationIDs" ></td><td>idk, hello, 1992</td> </tr> <tr><td><input type="radio" value="33" name="publicationIDs" ></td><td>sad, safg, 1992</td> </tr> <div class="abstractWriteup"><textarea name="abstract"></textarea> <input type="submit" value="Add Spotlight"></div> </table> </form> Now here is what my JSP looks like: <form action="addSpotlight" method="POST"> <table> <%int i = 0; while(i<ids.size()){%> <tr><td><input type="radio" value="<%=ids.get(i)%>" name="publicationIDs" ></td><td><%=info.get(i)%></td> </tr> <%i++; }%> <div class="abstractWriteup"><textarea name="abstract"></textarea> <input type="submit" value="Add Spotlight"></div> </table> </form> Thanks in Advance Dean

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• Armchair Linguists: 'code' vs. 'codes'--or why I write 'code' and my manager asks for 'codes'

  - by Ukko

  I wanted to tap into the collective wisdom here to see if I can get some insight into one of my pet peeves, people who thread "code" as a countable noun. Let me also preface this by saying that I am not talking about anyone who speaks english as a second language, this is a native phenomenon. For those of us who slept through grammar class there are two classes of nouns which basically refer to things that are countable and non-countable (sometimes referred to as count and noncount). For instance 'sand' is a non-count noun and 'apple' is count. You can talk about "two apples" but "two sands" does not parse. The bright students then would point out a word like "beer" where is looks like this is violated. Beer as a substance is certainly a non-count noun, but I can ask for "two beers" without offending the grammar police. The reason is that there are actually two words tied up in that one utterance, Definition #1 is a yummy golden substance and Definition #2 is a colloquial term for a container of said substance. #1 is non-count and #2 is countable. This gets to my problem with "codes" as a countable noun. In my mind the code that we programmers write is non-count, "I wrote some code today." When used in the plural like "Have you got the codes" I can only assume that you are asking if I have the cryptographically significant numbers for launching a missile or the like. Every time my peer in marketing asks about when we will have the new codes ready I have a vision of rooms of code breakers going over the latest Enigma coded message. I corrected the usage in all the documents I am asked to review, but then I noticed that our customer was also using the work "codes" when they meant "code". At this point I have realized that there is a significant sub-population that uses "codes" and they seem to be impervious to what I see as the dominant "correct" usage. This is the part I want some help on, has anyone else noticed this phenomenon? Do you know what group it is associated with, old Fortran programmer perhaps? Is it a regionalism? I have become quick to change my terms when I notice a customer's usage, but it would be nice to know if I am sending a proposal somewhere what style they expect. I would hate to get canned with a review of "Ha, these guy's must be morons they don't even know 'code' is plural!"

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• Difference between Cloud and Virtualization

  - by Akash Kava

  Ops: This does not belong to ServerFault because it focuses on Programing Architecture. I have following questions regarding differences between Cloud and Virtualization.. How Cloud is different then Virtualization? Currently I tried to find out pricing of Rackspace, Amazone and all similar cloud providers, I found that our current 6 dedicated servers came cheaper then their pricing. So how one can claim cloud is cheaper? Is it cheaper only in comparison of normal hosting? We re organized our infrastructure in virtual environment to reduce or configuration overhead at time of failure, we did not have to rewrite any peice of code that is already written for earlier setup. So moving to virtualization does not require any re programming. But cloud is absoltely different and it will require entire reprogramming right? Is it really worth to recode when our current IT costs are 3-4 times lower then cloud hosting including raid backups and all sort of clustering for high availability? New programming architecture means new overheads of training staff, new methods of testing and new deployment schemes, does it justify over "on demand resource usage" words of cloud? We are having current development architecture with simple Server side ASP.NET WebServices with no local context and on client side Flex/Silverlight which offers pretty good REST architecture and its highly scalable. How does cloud differs from REST model of deployment? On storage, SQL Server or MySQL offers pretty good replication and high availibility then what is advantage in cloud? Data guarantee, one of our vendor hosting some other customer's app on cloud (one of most used), lost Entire Hard Disk (the virtual) and entire module in first 6 months. Second provider said its your duty to take backup, fine I agree, but no provider gives SLA for data guarantee, they give 99% uptime. However in most business apps, uptime is less important then data integrity. In our 10 years of dedicated hosting experience we had only one hard disk crash. This makes me little skeptical to go for cloud and loosing control over data. And I feel its just a big marketing buzz to sell virtulization in different form. Size of data, currently all providers charge very heavy for large data, if you are hosting only below 100GB cloud can be good alternative, but I think virtual servers and dedicated servers above 100GB to few TBs are still cheaper. Why would want to pay so high on cloud when there is no data guarentee as well as it doesnt say anything about redundancy. (I wish SO had something for spell check for Internet Explorer, sorry for wrong spellings in my post)

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• C++ include statement required if defining a map in a headerfile.

  - by Justin

  I was doing a project for computer course on programming concepts. This project was to be completed in C++ using Object Oriented designs we learned throughout the course. Anyhow, I have two files symboltable.h and symboltable.cpp. I want to use a map as the data structure so I define it in the private section of the header file. I #include <map> in the cpp file before I #include "symboltable.h". I get several errors from the compiler (MS VS 2008 Pro) when I go to debug/run the program the first of which is: Error 1 error C2146: syntax error : missing ';' before identifier 'table' c:\users\jsmith\documents\visual studio 2008\projects\project2\project2\symboltable.h 22 Project2 To fix this I had to #include <map> in the header file, which to me seems strange. Here are the relevant code files: // symboltable.h #include <map> class SymbolTable { public: SymbolTable() {} void insert(string variable, double value); double lookUp(string variable); void init(); // Added as part of the spec given in the conference area. private: map<string, double> table; // Our container for variables and their values. }; and // symboltable.cpp #include <map> #include <string> #include <iostream> using namespace std; #include "symboltable.h" void SymbolTable::insert(string variable, double value) { table[variable] = value; // Creates a new map entry, if variable name already exist it overwrites last value. } double SymbolTable::lookUp(string variable) { if(table.find(variable) == table.end()) // Search for the variable, find() returns a position, if thats the end then we didnt find it. throw exception("Error: Uninitialized variable"); else return table[variable]; } void SymbolTable::init() { table.clear(); // Clears the map, removes all elements. }

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