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  • BPI On Demand achieves both Oracle Fusion CRM Cloud Service 2013 Specialisation and Reseller status!

    - by Richard Lefebvre
    Oracle is delighted to share with you that BPI OnDemand has achieved the Oracle Fusion CRM Cloud Service 2013 Specialization and is the EMEA first ever Oracle Sales Cloud reseller ! One of Oracle's most active CRM SaaS partners across EMEA, BPI OnDemand operates out of the UK with subsidiaries in Spain and South Africa that will also benefit locally from the specialization and reseller status. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} BPI OnDemand distinguishes itself from other Oracle Sales Cloud integrators with 2 unique implementation options: 1) Rapid Advantage Fixed Scope for as low as £20,000 or their famous 2) Zero upfront cost Fully Managed Cloud CRM Service which has no equivalent in Europe. BPI OnDemand has already 2 Oracle Sales Cloud live customers and is engaging in many other opportunities including large corporate accounts. Meet BPI OnDemand here or on LinkedIn or on Twitter

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  • How can I save an ASP.NET IFRAME from a custom entity's OnSave event, reliably?

    - by Forgotten Semicolon
    I have a custom ASP.NET solution deployed to the ISV directory of an MS Dynamics CRM 4.0 application. We have created a custom entity, whose data entry requires more dynamism than is possible through the form builder within CRM. To accomplish this, we have created an ASP.NET form surfaced through an IFRAME on the entity's main form. Here is how the saving functionality is currently laid out: There is an ASP.NET button control on the page that saves the entity when clicked. This button is hidden by CSS. The button click event is triggered from the CRM OnSave javascript event. The event fires and the entity is saved. Here are the issues: When the app pool is recycled, the first save (or few) may: not save be delayed (ie. the interface doesn't show an update, until the page has been refreshed after a few sec) Save and Close/New may not save For issue 1.1 and 2, what seems to be happening is that while the save event is fired for the custom ASP.NET page, the browser has moved on/refreshed the page, invalidating the request to the server. This results in the save not actually completing. Right now, this is mitigated with a kludge javascript delay loop for a few seconds after calling the button save event, inside the entity OnSave event. Is there any way to have the OnSave event wait for a callback from the IFRAME?

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  • Sugar CRM Soap call not working properly

    - by Jasim
    I have sugar crm instance and i was trying to get some data from it using soap service. Below is the code which i am using for it. When i run the same code , sometimes it is returning correct data, sometimes it not. Can any one tell me what the problem is?? include "nusoap.php"; $client = new soapclient('http://asdf.net/test/urbancrm_2009_06_22/soap.php'); // Login to SugarCRM $auth_array = array( 'user_auth' => array( 'user_name' => '******', 'password' => '*******' ), ); $response = $client->call('login', $auth_array); if (!$response['error']['number']){ // Successfully logged in $session_id = $response['id']; //$response = $client->call('get_entry_list',array('session'=>$session_id , 'module_name'=>'Users', 'query'=>'', 'order_by'=>'','offset'=>'','select_fields'=>array('id','user_name'))); $response = $client->call('get_entry_list',array('session'=>$session_id , 'module_name'=>'itf_Apartments', "query"=>"itf_apartments_cstm.neighborhood_c='Loop'", 'order_by'=>'','offset'=>'','select_fields'=>array('name','studio','convertible','one_bedroom','one_bedroom_plus_den','two_bedroom','two_bedroom_plus_den','penthouse','photo_c','building_type_c','neighborhood_c'))); //$response = $client->call('get_entry_list',array('session'=>$session_id , 'module_name'=>'itf_Apartments', 'query'=>'itf_apartments_cstm.urbanlux_id_c="1"', 'order_by'=>'','offset'=>'','select_fields'=>array('name','studio','convertible','one_bedroom','one_bedroom_plus_den','two_bedroom','two_bedroom_plus_den','penthouse',))); //store id and user name as a key value pair in array //echo "---"; print_r($response); } else { echo "else"; print_r($response); } ?

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  • Non perdere la possibilità di incontrare i membri dell’Oracle Real-Time Decisions Customer Advisory Board!

    - by Silvia Valgoi
    Quest’anno, in via del tutto eccezionale, vengono aperte le porte dell’appuntamento annuale che Oracle dedica ai clienti di alcune specifiche Applicazioni: si incontreranno a Roma il prossimo 20 giugno 2012  i clienti mondiali della soluzione Oracle Real-Time Decisions (RTD). E’ una occasione unica per sentire direttamente da chi ha implementato questa soluzione quali siano stati i reali ritorni sugli investimenti e per parlare direttamente con loro in un contesto internazionale. La testimonianza di  Dell - che presenterà l’utilizzo di RTD  integrato anche a Siebel - la partecipazione di  BT, Deutsch Telecom, United Airlines, Bouygues Telecom, Dell e RoomKe, fanno di questo appuntamento un momento importante per tutti coloro che vedono nel Real-Time Decisions un tassello importante per le loro strategie di Customer Experience Management. Sei interessato? http://www.oracle.com/goto/RealTimeDecisions

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  • Cut Caseload Costs, Speed Service Delivery For Social Services

    - by michael.seback
    Lower Caseload Costs, Speedier Service Delivery with New Oracle Social Services Solution Oracle has just introduced a new solution for social services agencies that's designed to help case workers address the challenges of rising workloads and growing demands by citizens for additional services. In the past, IT departments developed custom software in an effort to meet program outcomes. "Because this capability is out of the box with the Oracle solution, there's less complexity for organizations and an overall lower total cost of ownership," says Kimberly Ellison-Taylor, Oracle's executive director of health and human services. "Self service brings costs down to just pennies per interaction and makes it possible for clients to receive government services more quickly," Ellison-Taylor says. read more

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  • Soluciones Oracle para Servicios Sociales: Demo "El Ciudadano"

    - by alvaro.desantiago(at)oracle.com
    Las Soluciones Oracle mejoran la ejecución de los programas sociales de las Administraciones y el resultado obtenido por los ciudadanos. La Solución Oracle para Servicios Sociales permite a las Administraciones Públicas optimizar los resultados de las políticas sociales y maximizar la tasa de participación, através de la implantación de Siebel Case Management y Oracle Policy Automation.Les facilita, asimismo, compartir una visión única del ciudadano, gestionar los continuos cambios de políticas de mejora de los programas sociales y su prestación directa a los interesados.Oracle proporciona la solución de Servicios Sociales, para una variedad de áreas como son Beneficios Sociales, Empleo, Violencia de Género y Protección al Menor.

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  • Come sfruttare le nuove dinamiche di relazione azienda-consumatore per ottimizzare l’esperienza multicanale e per rendere più efficiente il Customer Service creando e mantenendo la "brand promise"?

    - by Silvia Valgoi
    Scoprilo il prossimo 4 luglio a Milano! Oracle ha organizzato un workshop per condividere esperienze e casi sul tema Service Excellence. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} In un mondo costantemente connesso dove le aspettative dei consumatori aumentano sempre di più un’area in cui le aziende possono veramente differenziarsi, mantenendo leadership e quote di mercato, è la Customer Service Experience che possono fornire. Ma come sfruttare queste nuove dinamiche di relazione azienda-singolo consumatore per ottimizzare l’esperienza multicanale e per render più efficiente il Customer Service creando valore e mantenendo la “brand promise”? Con il contributo di ASAP Service Management Forum, osservatorio privilegiato per le tematiche di Service, e con il contributo di testimonianze andremo a definire i percorsi da intraprendere o già intrapresi per sviluppare efficaci strategie di Customer Experience che tengano conto del ruolo cruciale che il consumatore ricopre quando interagisce con l’azienda. Non perdere questo appuntamento!  

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  • Who Do You Turn To for Your Consumer Goods Sales and Marketing Needs

    - by ruth.donohue
    As a sales or marketing executive, you want the best software for managing your marketing, demand generation, trade promotion, customer/volume planning, and retail execution/monitoring activities and analysis. However, working with niche software vendors can result in a very disjointed user and support experience. It would be ideal to have just one end-to-end solution that could manage and optimize each of these processes...but is that just wishful thinking? Read this Gartner article to find out more!

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  • My Doors - Why Standards Matter to Business

    - by Brian Dayton
    "Standards save money." "Standards accelerate projects." "Standards make better solutions."   What do these statements mean to you? You buy technology solutions like Oracle Applications but you're a business person--trying to close the quarter, get performance reviews processed, negotiate a new sourcing contract, etc.   When "standards" come up in presentations and discussions do you: -          Nod your head politely -          Tune out and check your smart phone -          Turn to your IT counterpart and say "Bob's all over this standards thing, right Bob?"   Here's why standards matter. My wife wants new external doors downstairs, ones that would get more light into the rooms. Am I OK with that? "Uhh, sure...it's a little dark in the kitchen."   -          24 hours ago - wife calls to tell me that she's going to the hardware store and may look at doors -          20 hours ago - wife pulls into driveway, informs me that two doors are in the back of her station wagon, ready for me to carry -          19 hours ago - I re-discovered the fact that it's not fun to carry a solid wood door by myself -          5 hours ago - Local handyman, who was at our house anyway, tells me that the doors we bought will likely cost 2-3x the material cost in installation time and labor...the doors are standard but our doorways aren't   We could have done more research. I could be more handy. Sure. But the fact is, my 1951 house wasn't built with me in mind. They built what worked and called it a day.   The same holds true with a lot of business applications. They were designed and architected for one-time use with one use-case in mind. Today's business climate is different. If you're going to use your processes and technology to differentiate your business you should have at least a working knowledge of: -          How standards can benefit your business -          Your IT organization's philosophy around standards -          Your vendor's track-record around standards...and watch for those who pay lip-service to standards but don't follow through   The rallying cry in most IT organizations today is "learn more about the business, drop the acronyms." I'm not advocating that you go out and learn how to code in Java. But I do believe it will help your business and your decision-making process if you meet IT ½...even ¼ of the way there.   Epilogue: The door project has been put on hold and yours truly has to return the doors to the hardware store tomorrow.

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  • Culture Shmulture?

    - by steve.diamond
    I've been thinking about "Customer Experience Management" lately. Here at Oracle, we arguably have the most complete suite of applications for managing the customer experience across and in the context of multiple channels -- from marketing to loyalty to contact center to self-service to analytics offerings, and more. And stay tuned, because in coming months let's just say we'll have even more to talk about on this front. But that said............ Last weekend my wife and I stayed at one of the premiere hotel chains on the planet. I won't name them, but we all know the short list. It could have been the St. Regis or the Ritz Carlton or Four Seasons or Hyatt Park or....This stay, at this particular hotel, was simply outstanding. Within a chain known for providing "above and beyond" levels of service, this particular hotel, under this particular manager, exceeded expectations on so many fronts. For example, at the Spa we mentioned to the two attendants that my wife is seven months pregnant and that we had previously had a lot of trouble conceiving. We then went to our room. Ten minutes later we heard a knock at the door and received a plate of chocolate covered strawberries with a heartfelt note and an inspiring quote, signed by the two spa attendees. The following day we arranged to have a bellhop drive us to the beach. Although they had a pre-arranged beach shuttle service with time limits, etc., he greeted us by saying, "I'm yours for the day until 4 p.m. Whatever you want to do is fine by me, as long as it's legal!" The morning that we left we arranged to have a taxi drive us to the airport--a nearly 40 mile drive. What showed up was a private coach complete with navy blue suited driver dude. And we were charged the taxi fare price. And there were many other awesome exchanges I won't mention here, although I did email the GM of this hotel two nights ago and expressed our effusive praise and gratitude. I'd submit that this hotel chain would have a definitive advantage using even more Oracle software to manage and optimize its customer interactions (yes, they are a customer). But WITHOUT the culture--that management team--and that instillation of aligned values across all employees of exemplifying 'the golden rule,' I wonder how much technology really matters in providing a distinctively positive and memorable customer experience. Lest you think I'm alone in these pontifications, have you read Paul Greenberg's blog lately? Have you seen one of his most recent posts? Now this SPECIFIC post is NOT about customer service per se. But it is about people. So yes, please think long and hard about the technology you seek to deploy. But never forget who will be interacting with your systems, and your customers.

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  • Policy Implementation is Damaging Organizations: Economist Intelligence Unit

    - by michael.seback
    Read new research revealing the hidden risks of inefficient policy implementation The frenetic pace of regulatory and legislative change means public and private sector organizations must continuously update internal policies - in particular, as associated with decision making and disbursements. Yet with policy management efforts alarmingly under-resourced and under-funded, the risk and cost of non-compliance - and their associated implications - are growing daily. To find out how inefficient policy management could be putting your business at risk, read your complimentary copy of the full EIU paper - Enabling Efficient Policy Implementation - today.

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  • HP Improves Visibility, Alignment, and Marketing Effectiveness with Siebel MRM

    - by ruth.donohue
    How does an $80 billion technology company gain complete visibility to marketing spend? Hewlett Packard uses Siebel Marketing Resource Management to ensure marketing dollars are invested wisely and gain transparency and accountability across its marketing function. With Siebel MRM, HP is able to manage over 50,000 campaigns in over 60 countries and leverage marketing best practices around the world. Find out more in this video with Deborah Nelson, SVP of Marketing and Alliances at HP.

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  • Custommer Centric Wealth Management

    - by michael.seback
    While the world continues to search their way out of the recent financial turmoil and recession, it has no doubt churned out the inherent faults in the wealth management industry and the larger financial system. In order to counter these apprehensions, wealth management firms are now actively seeking and evaluating avenues to re-build the lost trust. They are looking at engaging their customers in managing their investments in a more collaborative and transparent manner. At the same time, wealth managers are also seeking to empower themselves with complete and comprehensive customer information in order to provide the best advice and the best solution at the right time. Read your copy of this new global White Paper on Wealth Management.

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  • Tips On Using The Service Contracts Import Program

    - by LuciaC
    Prior to release 12.1 there was no supported way to import contracts into the EBS Service Contracts application - there were no public APIs nor contract load programs provided.  From release 12.1 onwards the 'Service Contracts Import Program' is provided to load service contracts into the application. The Service Contracts Import functionality is explained in How to Use the Service Contracts Import Program - Scope and Limitations (Doc ID 1057242.1).  This note includes an attached document which explains the program architecture, shows the Entity Relationship Diagram and details the interface table definitions. The Import program takes data from the interface tables listed below and populates the contracts schema tables:  OKS_USAGE_COUNTERS_INTERFACE OKS_SALES_CREDITS_INTERFACEOKS_NOTES_INTERFACEOKS_LINES_INTERFACEOKS_HEADERS_INTERFACEOKS_COVERED_LEVELS_INTERFACEThese interface tables must be loaded via a custom load program.The Service Contracts Import concurrent request is then submitted to create contracts from this legacy data. The parameters to run the Import program are:  Parameter Description  Mode Validate only, Import  Batch Number Batch_Id (unique id populated into the OKS_HEADERS_INTERFACE table)  Number of Workers Number of workers required (these are spawned as separate sub-requests)  Commit size Represents number of successfully processed contracts commited to database The program spawns sub-requests for the import worker(s) and the 'Service Contracts Import Report'.  The data is validated prior to import and into the Contracts tables and will report errors in the Service Contracts Import Report program output file (Import Execution Report).  Troubleshooting tips are provided in R12.1 - Common Service Contract Import Errors (Doc ID 762545.1); this document lists some, but not all, import errors.  The document will be updated over time.  Additional help is given in Debugging Tip for Service Contracts Import Errors (Doc ID 971426.1).After you successfully import contracts, you can purge the records from the interface tables by running the Service Contracts Import Purge concurrent program. Note that there is no supported way to mass delete data from the Contracts schema tables once they are populated, so data loaded by the Import program must be fully tested and verified before the program is run to load data into a Production system.A Service Contracts Import Test program has been provided which will take an existing contract in the application and load the interface tables using the data from that contract.  This can be used as an example for guidance on how to load the interface tables.  The Test program functionality is explained in How to Use the Service Contracts Test Import Program Provided in Release 12.1 (Doc ID 761209.1).  Note that the Test program has some limitations which do not apply to the full Import program and is not a supported program, it is simply a testing tool.  

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  • Reminder - Mobile World Congress - 4 Industry Workshops

    - by michael.seback
    Got 4G? Paving the Road to Profitable and Efficient LTE Network Planning and Monetization, Register by emailing your details here. Achieving Management Excellence through Enterprise Performance Management, Register by emailing your details here. Offer Deliver and Monetize: Mobile Operator Strategies Consumer and Enterprise Services featuring Telenor and Vodafone Groups, Register by emailing your details here. Is Your Head in the Cloud? How to Get it Right the First Time, Register by emailing your details here. With more than 49,000 communications industry attendees, Mobile World Congress is where the industry comes together and you won't want to miss Oracle at this year's show. The 2011 conference agenda will feature speakers representing the leaders of the world's most innovative companies, both from within the Communications industry and from the growing number of adjacent market sectors joining our expanding mobile ecosystem. Join us to learn how Oracle enables innovative services while reducing the cost and complexity of infrastructure software and hardware.

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  • Améliorer la pertinence des réponses aux demandes clients et réduire les DMT*

    - by Valérie De Montvallon
    Le Knowledge Management pour améliorer la pertinence des réponses aux demandes clients et réduire les DMT Avec le témoignage de SFR Lundi 2 juillet de 8h30 à 10h30 à l’Automobile Club de France, Paris Web, appel vocal, rendez-vous en agence, vos clients s'attendent aujourd’hui à obtenir une réponse unique, pertinente et rapide, quel que soit le canal de contact. Vos conseillers clients et vos agents ont besoin d'avoir accès facilement à l'information nécessaire. La volumétrie des données utilisées par les services de relation clients (centres de contacts, vendeurs en magasin, community manager…) est impressionnante, mixant souvent plusieurs sources d’information et nécessitant des recherches sémantiques. Rendez-vous le 2 juillet pour découvrir comment un outil de Knowledge Management permet d’optimiser la pertinence des résultats de recherche. Au cours de cette matinée d’échanges, Jocelyn Aubry, DSI Relation Client Grand Public chez SFR, partagera son expérience d'intégration de la solution Oracle InQuira pour constituer une base de connaissance unique et cross-canal, au service de ses conseillers clients. Inscription : [email protected]

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  • Project planning and customer tracking system

    - by Daniel Hollands
    First off, sorry if this is the wrong 'stack' site, but it seemed like a good place to start. I'm happy to report that my services as a web developer are starting to be in quite a lot of demand, and I have a few existing and potentially new customers all lining up - but I'm finding it very hard to keep track of everything. What I'm hoping for is some (preferably web-based) system which I can use to keep track of who my customers are, the various projects that I've got going on for them, and (if possible) the individual sub-tasks that make up each project. What would be even better is if the relevant customer was able to log into the site, and see the process of their projects. I do hope you know what I'm talking about, and that you'll be able to offer some suggestions of either web-base sites that offer something along these lines, or of some open source solution or something like that? Thank you

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  • Come integrare in modo smart processi di vendita e produzione?

    - by Claudia Caramelli-Oracle
    L’innovazione tecnologica ha trasformato il modo in cui i clienti interagiscono con le aziende. Inoltre, gli attuali scenari di mercato richiedono attenzione ed efficacia nella vendita per mantenere massima competitività. Per ottenere le migliori performance di vendita è necessario accelerare e automatizzare i processi di scambio informazioni tra i dipartimenti commerciali e produttivi, minimizzando tempi di attesa per ottenere dati tecnici e autorizzazioni alla fattibilità, riducendo i colli di bottiglia e i possibili errori umani attraverso un processo di controllo e omologazione dell’offerta.Gli sponsor dell’evento ti attendono l'11 giugno presso la prestigiosa sede dell’Unione Industriale di Torino per scoprire come: Ridurre il ciclo di vendita, facendo efficienza sull’intero processo di vendita Minimizzare gli impatti da turnover del personale di vendita Migliorare il value to promise Ottenere una migliore fidelizzazione e soddisfazione dei propri clienti, riducendone lo switching Assistere dal vivo ad una dimostrazione pratica di Oracle, leader mondiale nell’ambito delle soluzioni di CPQ (Configure, Price and Quoting) nell’utilizzo di uno strumento veloce, facile da utilizzare, che permetta una gestione smart della configurazione commerciale dell’offerta B2B anche con l’ausilio di accesso mobile e cruscotti direzionali. Scoprire come altre aziende abbiano adottato con successo queste soluzioni di business. La partecipazione all'evento è gratuita ma con capienza limitata, iscriviti subito per assicurarti la partecipazione: CLICCA QUI per registrarti. Se hai bisogno di maggiori informazioni scrivi a Silvia Valgoi.

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  • Hai mai pensato a quanto ti costa qualificare le tue opportunità commerciali?

    - by user812481
    Il successo delle attività di marketing è dovuto alla profonda conoscenza dei propri clienti: chi sono, cosa acquistano e perché, come preferiscono essere contattati. Se i dati sui clienti sono distribuiti su più sistemi, rispondere a queste domande diventa difficile ed oneroso. Hai bisogno di un mix di strumenti best-in-class per l'automazione della forza di vendita e per l'efficienza delle attività di marketing, facendo confluire i dati chiave in un unico punto di accesso, per una visione a 360 gradi dei clienti. Vorresti incrementare il ROI delle campagne di marketing, proponendo diversi messaggi in funzione dei differenti target, ottenendo così un maggior successo delle iniziative? Scopri come ottenere una conoscenza maggiore del target per creare campagne di successo, mirate e personalizzate, attraverso video in italiano e docuemtni da condividere con i vostri colleghi.

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  • Sales and Procurement Contracts 12.1.3++ Release Information

    - by LuciaC
    New functionality has been released for Sales and Procurement Contracts in a new patch: Contracts 12.1.3++: Patch 13877401: 12.1.3 Rollup for Oracle Contracts Core. The new functionality includes: APIs for Import of Contract Templates, Contract Expert rules, Questions and Constants: The three APIs are as follows: API for Templates, API for Rules, and API for Questions and Constants. These can be used to both create entities and update existing templates and rules. The APIs will display error and warning messages which can be processed and analyzed by the customer. Ability to Apply Multiple Templates to a Sourcing, Procurement or Sales Document: The buyer can select and add multiple templates to a quote,sales agreement document, sourcing or purchasing odcument.  All the clauses and deliverables from the new templates are synchronized with the document. The Contract Expert rules are from the original template. The buyer can also view the list of templates that are added to any sales or procurement document. Ability to Define Multi-Row Variables: You can create user defined manual variables that are tables containing one row per line or multiple rows. Contract Preview will print the variable values according to the layout defined for the variable. These variables are not available for Contract Expert Rules and Supplier. Enhancement to Suggested Sections for Clauses by Contract Expert: You can associate multiple default sections with a clause. A clause is associated with multiple values of any system variable and for each such value a section name is associated in Contracts Terms Library. When Contract Expert is run in the contract authoring flow, the clause is automatically placed in the associated section name. Plus many more new features. Read the following notes for details on all the new and changed functionality: Oracle Procurement Contracts Release Notes, Release 12.1.3++ (Doc ID 1467140.1) Oracle Sales Contracts Release Notes, Release 12.1.3++ (Doc ID 1467149.1) Oracle E-Business Suite Releases 12.1 and 12.2 Release Content Documents (Doc ID 1302189.1)

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  • Unisciti alla Customer Experience Revolution! 27 settembre 2012, Milano

    - by antonella.buonagurio
    Si tiene giovedì 27 settembre a Milano Oracle Customer Experience Briefing, un evento pensato per riflettere sulla Customer Experience vista come strategia per dare vita a processi più completi ed innovativi per generare e gestire l’interazione con i consumatori, su tutti i canali. I lavori si terranno in particolare dalle 10.30 alle 13.00 presso Casa dell’Energia (Piazza Po 3). Enrico Finzi, Sociologo e Presidente di AstraRicerche, condividerà la propria visione sul tema e ne discuterà insieme agli esperti di Accenture e Oracle. L'incontro, rivolto in particolare alle aziende dei settori Retail e Beni di Consumo, consentirà dunque di comprendere perché la Customer Experience sia diventata la componente più importante e strategica del business delle imprese e di scoprire come essa accelleri l’acquisizione di nuovi clienti, incrementi la fidelizzazione ad un brand/prodotto/servizio, migliori l’efficienza operativa e sostenga le vendite. L’evento darà inoltre la possibilità di capire come le soluzioni di Customer Experience possono aiutare le aziende a far vivere questa esperienza ai clienti in modo coerente e personalizzato, attraverso tutti i canali e su tutti i dispositivi, ottenendo risultati misurabili.La partecipazione è gratuita su invito ed è riservata alle aziende finali. Per registrarsi all’evento è possibile collegarsi a questo link.

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  • La Customer Satisfaction non basta più!

    - by Silvia Valgoi
    La partita per la conquista della fedeltà dei clienti si gioca sempre meno sul prodotto e sempre più sul servizio. Dal momento che il consumatore di oggi è molto più evoluto e autonomo nelle scelte, il servizio deve andare ben oltre la classica interazione da Customer Service: deve rappresentare una vera e propria esperienza d’acquisto positiva. Questo è il risultato, che poi è una conferma, di Oracle Customer Experience Index, una ricerca che Oracle ha commissionato alla società LoudHouse la quale ha raccolto le opinioni di 1400 consumatori europei, di cui 200 italiani. Addirittura, l'81% di chi fa acquisti sarebbe disposto a pagare di più per una migliore customer experience. Un risultato non banale che la dice lunga su quanto il consumatore oggi sia evoluto e pretenda molto dall’azienda con la quale sta interagendo. Il 70% di coloro che hanno risposto al questionario afferma che se l’esperienza d’acquisto fosse negativa smetterebbe di rivolgersi a una determinata azienda e il 92% di questi comprerebbe da un concorrente. Ecco perchè il Customer Service non è più sufficiente, l’esperienza d’acquisto deve essere a 360° a partire dall’approccio al sito web per acquisire informazioni, all’analisi delle interazioni sui social media, fino alla consistenza delle informazioni e delle risposte che vengono fornite attraverso tutti i canali sia fisici sia virtuali. Per far questo Oracle ha dato vita a un’insieme di soluzioni che ha chiamato proprio Customer Experience Suite e spaziano dalla creazione di siti web evoluti, alla possibilità di fare Intelligence sui Social Media, alla capacità di creare un proficuo dialogo con i clienti in fase di postvendita. Per leggere il comunicato stampa della ricerca clicca qui   Per approfondire i risultati della ricerca CX Index  clicca qui

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  • Customer Service Experience, Oracle e Cels insieme per innovare le strategie.

    - by Claudia Caramelli-Oracle
    Si è svolto oggi il workshop Oracle "Customer Service Experience. Strategie per progettare un Servizio eccellente e profittevole." che ha visto il contributo del gruppo di ricerca CELS (Research Group on Industrial Engineering, Logistics and Service Operations) e della sezione ASAP SMF dell’Università degli Studi di Bergamo. Giuditta Pezzotta (PhD - Cels) e Roberto Pinto (PhD - Cels) ci hanno presentato la Service Engineering Methodology (SEEM), innovativa piattaforma metodologica che permette di ottimizzare la creazione di valore sia per il cliente finale sia per l’azienda, partendo dalla progettazione del prodotto e arrivando alla progettazione della soluzione prodotto-servizio, e valutando la bontà del prodotto-servizio ipotizzato attraverso strumenti concettuali e di simulazione dei processi. Armando Janigro, CX Strategy Director EMEA - Oracle ha invece parlato di Modern Customer Service, ovvero di come adattarsi in modo agile e veloce alle mutevoli necessità dei clienti, ipotizzando l’adozione in chiave strategica di nuovi strumenti di differenziazione e di leadership come la Customer Experience (CX) e sfruttando le nuove dinamiche di relazione azienda-singolo consumatore per ottimizzare l’esperienza multicanale e per render più efficiente il Customer Service, creando ulteriore valore. A seguire è stata mostrata da PierLuigi Coli, Principal Sales Consultant - Oracle, una demo sui prodotti Service Cloud offerti da Oracle, a supporto di tutti i concetti raccontati nelle sessioni precedenti. Il workshop è stato un’occasione unica per definire i percorsi da intraprendere per sviluppare efficaci strategie di Customer Experience grazie ad approcci e metodologie innovative alla base di uno sviluppo sostenibile del business. Le slide proiettate sono disponibili su richiesta: scrivi a Claudia Caramelli per ogni informazione o chiarimento.

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