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  • Launch Invitation: Introducing Oracle WebLogic Server 12c

    - by JuergenKress
    Introducing Oracle WebLogic Server 12c, the #1 Application Server Across Conventional and Cloud Environments Please join Hasan Rizvi on December 1, as he unveils the next generation of the industry’s #1 application server and cornerstone of Oracle’s cloud application foundation—Oracle WebLogic Server 12c. Hear, with your fellow IT managers, architects, and developers, how the new release of Oracle WebLogic Server is: Designed to help you seamlessly move into the public or private cloud with an open, standards-based platform Built to drive higher value for your current infrastructure and significantly reduce development time and cost Optimized to run your solutions for Java Platform, Enterprise Edition (Java EE); Oracle Fusion Middleware; and Oracle Fusion Applications Enhanced with transformational platforms and technologies such as Java EE 6, Oracle’s Active GridLink for RAC, Oracle Traffic Director, and Oracle Virtual Assembly Builder Don’t miss this online launch event. Register now. Executive Overview Thurs., December 1, 2011 10 a.m. PT / 1 p.m. ET Presented by: Hasan Rizvi Senior Vice President, Product Development, Oracle Today most businesses have the ambition to move to a cloud infrastructure. However, IT needs to maintain and invest in their current infrastructure for supporting today’s business. With Oracle WebLogic, the #1 app server in the marketplace, we provide you with the best of both worlds. The enhancements contained in WebLogic 12c provide you with significant benefits that drive higher value for your current infrastructure, while significantly reducing development time and cost. In addition, with WebLogic you are cloud-ready. You can move your existing applications as-is to a high performance engineered system, Exalogic, and instantly experience performance and scalability improvements that are orders of magnitude higher. A WebLogic-Exalogic combination may provide your private cloud infrastructure. Moreover, you can develop and test your applications on the recently announced Oracle’s Public Cloud offering: the Java Cloud Service and seamlessly move these to your on-premise infrastructure for production deployments. Developer Deep-Dive Thurs., December 1, 2011 11 a.m. PT / 2 p.m. ET See demos and interact with experts via live chat. Presented by: Will Lyons Director, Oracle WebLogic Server Product Management, Oracle Modern Java development looks very different from even a few years ago. Technology innovation, the ecosystem of tools and their integration with Java standards are changing how development is done. Cloud Computing is causing developers to re-evaluate their development platforms and deployment options. Business users are demanding faster time to market, but without sacrificing application performance and reliability. Find out in this session how Oracle WebLogic Server 12c enables rapid development of modern, lightweight Java EE 6 applications. Learn how you can leverage the latest development technologies, tools and standards when deploying to Oracle WebLogic Server across both conventional and Cloud environments. Don’t miss this online launch event. Register now. For regular information become a member of the WebLogic Partner Community please register at http://www.oracle.com/partners/goto/wls-emea Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: Hasan Rizvi,Oracle,WebLogic 12c,OPN,WebLogic Community,Jürgen Kress

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  • Digital Darwinism: How Brands Can Survive the Rapid Evolution of Society and Technology

    - by Michael Hylton
    Do you want to learn how to thrive in an era of connected consumerism and digital disruptions? Come attend this free webinar on December 13th at 10:00 am PST / 1:00 pm EST as Brian Solis, Altimeter Group analyst, shares his thoughts on how our changing society and technology shifts are impacting brands today. Click here to register for this webcast, part of Oracle’s Social Business Thought Leaders Series.

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  • CISDI Cloud - Industrial Cloud Computing Platform based on Oracle Products

    - by Wenyu Duan
    In today's era, Cloud Computing is becoming integral to the vision and corporate strategy of leading organizations and is often seen as a key business driver to achieve growth and innovation. Headquartered in Chongqing, China, CISDI Engineering Co., Ltd. is a large state-owned engineering company, offering consulting, engineering design, EPC contracting, and equipment integration services to steel producers all over the world. With over 50 years of experience, CISDI offers quality services for every aspect of production for projects in the metal industry and the company has evolved into a leading international engineering service group with 18 subsidiaries providing complete lifecycle for E&C projects. CISDI group delegation led by Mr. Zhaohui Yu, CEO of CISDI Group, Mr. Zhiyou Li, CEO of CISDI Info, Mr. Qing Peng, CTO of CISDI Info and Mr. Xin Xiao, Head of CISDI Info's R&D joined Oracle OpenWorld 2012 and presented a very impressive cloud initiative case in their session titled “E&C Industry Solution in CISDI Cloud - An Industrial Cloud Computing Platform Based on Oracle Products”. CISDI group plans to expand through three phases in the construction of its cloud computing platform: first, it will relocate its existing technologies to Oracle systems, along with establishing private cloud for CISDI; secondly, it will gradually provide mixed cloud services for its subsidiaries and partners; and finally it plans to launch an industrial cloud with a highly mature, secure and scalable environment providing cloud services for customers in the engineering construction and steel industries, among others. “CISDI Cloud” will become the growth engine for the organization to expand its global reach through online services and achieving the strategic objective of being the preferred choice of E&C companies worldwide. The new cloud computing platform is designed to provide access to the shared computing resources pool in a self-service, dynamic, elastic and measurable way. It’s flexible and scalable grid structure can support elastic expansion and sustainable growth, and can bring significant benefits in speed, agility and efficiency. Further, the platform can greatly cut down deployment and maintenance costs. CISDI delegation highlighted these points as the key reasons why the group decided to have a strategic collaboration with Oracle for building this world class industrial cloud - - Oracle’s strategy: Open, Complete and Integrated - Oracle as the only company who can provide engineered system, with complete product chain of hardware and software - Exadata, Exalogic, EM 12c to provide solid foundation for "CISDI Cloud" The cloud blueprint and advanced architecture for industrial cloud computing platform presented in the session shows how Oracle products and technologies together with industrial applications from CISDI can provide end-end portfolio of E&C industry services in cloud. CISDI group was recognized for business leadership and innovative solutions and was presented with Engineering and Construction Industry Excellence Award during Oracle OpenWorld.

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  • Going For Gold: AngloGold Ashanti and Oracle Spatial 11g

    - by stephen.garth
    Last chance - Register Now for Free Webinar Date and Time: Thursday May 6 at 11:00am PDT (2:00pm EDT) Check out this 1-hour Directions Media webinar to learn how the world's 3rd largest gold miner has implemented a unique geospatial data infrastructure based on Oracle Spatial 11g to streamline their business processes for gold exploration. Terry Harbort, Exploration Systems Architect with AngloGold Ashanti, will provide insights into the company's use of Oracle Spatial 11g GeoRaster, 3D visualization techniques, Real Application Clusters, and more. The presentation is followed by a live Q&A session. Register Here

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  • Warm Reception By Partners at EMEA Manageability Forum

    - by Get_Specialized!
    For the EMEA Partners that were able to attend the event in Istanbul Turkey, thank you for your attendance and feedback at the event. As you can see, the weather kept most of inside during the event and at times there was even some snow.  And while it may have been chilly outside, there was a warm reception from Partners who traveled from all over EMEA to hear from other Oracle Specialized Partners and subject matter experts about the opportunities and benefits of Oracle Enterprise Manager and Exadata Specialization. Here you can see David Robo, Oracle Technology Director for Manageability kicking off the event followed later by Patrick Rood, Oracle Indirect Manageability Business. A special thank you to all the Partner speakers including Ron Tolido, VP and CTO of Application Services Continental Europe Capgemini, who delivered a very innovative keynote where many in attendance learned that Black Swans do exist. And while at break, interactivity among partners continued and it was great to see such innovative partners who had listed their achieved specializations on their business cards. Here we can see Oracle Enterprise Manager customer, Turkish Oracle User Group board member and Blogger Gokhan Atil sharing his product experiences with others attending. Additionally, Christian Trieb of Paragon Data, also shared with other Partners what the German Oracle User Group (DOAG) was doing around manageability and invitation to submit papers for their next event. Here we can see at one of the breaks, one of the event organizers Javier Puerta (left), Oracle Director of Partner Programs, joined by Sebastiaan Vingerhoed (middle), Oracle EE & CIS Manager Manageability and speaker on Managing the Application Lifecycle, Julian Dontcheff (right), Global Head of Database Management at Accenture. Below is Julian Dontcheff's delivering his partner presentation on Exadata and Lifecycle Management. Just after his plane landed and 1 hour Turkish taxi experience to the event location, Julian still took the time to sit down with me and provide some extra insights on his experiences of managing the enterprise infrastructure with Oracle Enterprise Manager. Below is one of the Oracle Enterprise Management Product Management Team,  Mark McGill, Oracle Principal Product Manager, presenting to Partners on how you can perform Chargeback and Metering with Oracle Enterprise Manager 12c Cloud Control. Overall, it was a great event and an extra thank you to those OPN Specialized Partners who presented, to the Partners that attended, and to those Oracle team members who organized the event and presented.

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  • Attracting publishers to an in-house affiliate program

    - by Steve
    The cost to enter affiliate networks can be prohibitive for (cash-strapped) small business, particularly if they are simply testing the waters of an affiliate program. If such a company wanted to run an affiliate program in-house using off the shelf software, what methods would they use to attract publishers? Is it simply a case of SEO or SEM, attempting to attract publishers to the page on their website which outlines their affiliate program? Are there directories to submit one's affiliate program to?

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  • ADF updates: mobile virtual developer day & ADF Mobile 1 day Workshop & ADF Architecture TV

    - by JuergenKress
    ADF Mobile Virtual Developer Day Sessions - YouTube ADF Architecture TV – flows WebLogic Partner Community For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum WikiTechnorati Tags: adf,ADF Architecture,ADF education,virtual developer day,WebLogic,WebLogic Community,Oracle,OPN,Jürgen Kress

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  • Where can I find luxury goods advertisements for my website?

    - by Nazariy
    I'm running business directory for tourist attractions, and I would like to fill some empty blocks with useful advertisements like flight operators, car retailers, luxury goods etc. We have tried Google AdSense but it's full of cheap, pointless and irrelevant advertisement that would make our website look cheap and bad. So I'm curious is there any centralised resources for luxury goods and services?

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  • Simple tips to design a Customer Journey Map

    - by Isabel F. Peñuelas
    “A model can abstract to a level that is comprehensible to humans, without getting lost in details.” -The Unified Modeling Language Reference Manual. Inception using Post-it, StoryBoards, Lego or Mindmaping Techniques The first step in a Customer Experience project is to describe customer interactions creating a customer journey map. Modeling is never easy, so to succeed on this effort, it is very convenient that your CX´s team have some “abstract thinking” skills. Besides is very helpful to consult a Business Service Design offered by an Interactive Agency to lead your inception process. Initially, you may start by a free discussion using post-it cards; storyboards; even lego or any other brainstorming technique you like. This will help you to get your mind into the path followed by the customer to purchase your product or to consume any business service you actually offer to your customers, or plan to offer in the near future. (from www.servicedesigntools.org) Colorful Mind Maps are very useful to document and share meeting ideas. Some Mind Maps software providers as ThinkBuzzan provide trial versions, and you will find more mindmapping options on this post by Mashable. Finally to produce a quick one, I do recommend Wise, an entirely online mindmaping service. On my view the best results in terms of communication will always come for an artistic hand-made drawing. Customer Experience Mind Map Example Making your first Customer Journey Map To add some more formalization to your thoughts, there is a wide offering for designing Customer Journey Maps. A Customer Map can be represented as an oriented graph in which another follows each step. The one below is the most simple Customer Journey you can draw. Nothing more than a couple of pictures, numbers and lines to design the customer steps sequence in the purchase process. Very simple Customer Journey for Social Mobile Shopping There are a lot of Customer Journey templates much more sophisticated available  in the Web using a variety of styles, as per example this one with a focus on underlining emotional experience, or this other worksheet template. Representing different interaction devices on the vertical axis, and touchpoints / requirements and existing gaps horizontally  is today´s most common format for Customer Journeys. From Customer Journey Maps to CX Technology Adoption Plans Once you have your map ready, you can start to identify the IT infrastructure requirements for your CXProject. By analyzing customer problems and improvement opportunities with maps, you will then identify the technology gaps and the new investment requirements in your IT infrastructure. Deeping step by step from the more abstract to the more concrete is the best guarantee to take the right IT investment decisions.  ¡Remember to keep your initial customer journey safe on your pocket in every one of your CX´s project meetings- that´s you map to success!

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  • Évènement : eMetrics Marketing Optimization Summit, le salon de l'optimisation marketing et de la Bu

    eMetrics Marketing Optimization / SMX - l'événement webmarketing à ne pas manquer La première en France et ce sera au Hilton à Paris le 15 et 16 juin Le sommet eMetrics Marketing Optimization - l´évènement international de référence pour l´e-marketing et le « Web Analytics » - fera son entrée en France, pour la première fois le 15 et 16 juin 2010 à Paris. Depuis 2002, c´est la plateforme de rencontre des responsables marketing, des analystes web et des experts en business intelligence qui souhaitent augmenter leur retour sur investissements en ligne. Il est généralement mené en parallèle avec

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  • BizTalk ESB Toolkit: Core Components and Examples

    - by Rajesh Charagandla
    The BizTalk ESB Toolkit 2.0 provides a stable and powerful platform for services that can change as fast as your business needs. The main purpose of an enterprise service bus (ESB) to is to provide a common mediation layer (the “bus”) through which all services connect. By doing so, not only can many of the problems of point-to-point service connectivity be resolved, but a new level of agile service delivery can be achieved. Author: Jon Flanders This Document can be download from here.

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  • Presenting at the San Francisco SQL Server User Group - 12-Sep-2012

    - by RickHeiges
    I have a business trip scheduled out far enough in advance for a change. I was able to schedule a presentation at the San Francisco SQL Server User Group on Sep 12 about SQL Server Consolidation Strategies. If you will be in the SF area on Sep 12, I invite you to attend ar just drop by to say hello. You can find out more about the group at http://www.meetup.com/The-San-Francisco-SQL-Server-Meetup-Group/ Hope to see you there!...(read more)

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  • Search Engine Keyword Optimization - The Best Online Marketing Strategy

    Online business people dreams are fulfilled when they succeed in search engine keyword optimization. It is always a pleasure when out of 79,000,000 advertisers competing for a certain keyword; you find your website or article appearing on the first page of Google. Apart from Google, the other places to concentrate on in order to generate organic traffic are MSN, Yahoo and Bing.

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  • Skip the Requirements - 10 Problems With Web Development Projects, and How to Solve Them

    For most businesses, hiring a freelancer or web company to develop a web site is a frustrating but necessary endeavor. After working with over a hundred small businesses and organizations, we've discovered some pitfalls that make the whole thing worse. Fortunately, powerful new platforms like Drupal make it easy to make a steady stream of small changes to your site after it launches. Here's how to align the interests of a web developer and a business to make sure your web site succeeds!

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  • SQL SERVER – Weekly Series – Memory Lane – #052

    - by Pinal Dave
    Let us continue with the final episode of the Memory Lane Series. Here is the list of selected articles of SQLAuthority.com across all these years. Instead of just listing all the articles I have selected a few of my most favorite articles and have listed them here with additional notes below it. Let me know which one of the following is your favorite article from memory lane. 2007 Set Server Level FILLFACTOR Using T-SQL Script Specifies a percentage that indicates how full the Database Engine should make the leaf level of each index page during index creation or alteration. fillfactor must be an integer value from 1 to 100. The default is 0. Limitation of Online Index Rebuld Operation Online operation means when online operations are happening in the database are in normal operational condition, the processes which are participating in online operations does not require exclusive access to the database. Get Permissions of My Username / Userlogin on Server / Database A few days ago, I was invited to one of the largest database company. I was asked to review database schema and propose changes to it. There was special username or user logic was created for me, so I can review their database. I was very much interested to know what kind of permissions I was assigned per server level and database level. I did not feel like asking Sr. DBA the question about permissions. Simple Example of WHILE Loop With CONTINUE and BREAK Keywords This question is one of those questions which is very simple and most of the users get it correct, however few users find it confusing for the first time. I have tried to explain the usage of simple WHILE loop in the first example. BREAK keyword will exit the stop the while loop and control is moved to the next statement after the while loop. CONTINUE keyword skips all the statement after its execution and control is sent to the first statement of while loop. Forced Parameterization and Simple Parameterization – T-SQL and SSMS When the PARAMETERIZATION option is set to FORCED, any literal value that appears in a SELECT, INSERT, UPDATE or DELETE statement is converted to a parameter during query compilation. When the PARAMETERIZATION database option is SET to SIMPLE, the SQL Server query optimizer may choose to parameterize the queries. 2008 Transaction and Local Variables – Swap Variables – Update All At Once Concept Summary : Transaction have no effect over memory variables. When UPDATE statement is applied over any table (physical or memory) all the updates are applied at one time together when the statement is committed. First of all I suggest that you read the article listed above about the effect of transaction on local variant. As seen there local variables are independent of any transaction effect. Simulate INNER JOIN using LEFT JOIN statement – Performance Analysis Just a day ago, while I was working with JOINs I find one interesting observation, which has prompted me to create following example. Before we continue further let me make very clear that INNER JOIN should be used where it cannot be used and simulating INNER JOIN using any other JOINs will degrade the performance. If there are scopes to convert any OUTER JOIN to INNER JOIN it should be done with priority. 2009 Introduction to Business Intelligence – Important Terms & Definitions Business intelligence (BI) is a broad category of application programs and technologies for gathering, storing, analyzing, and providing access to data from various data sources, thus providing enterprise users with reliable and timely information and analysis for improved decision making. Difference Between Candidate Keys and Primary Key Candidate Key – A Candidate Key can be any column or a combination of columns that can qualify as unique key in database. There can be multiple Candidate Keys in one table. Each Candidate Key can qualify as Primary Key. Primary Key – A Primary Key is a column or a combination of columns that uniquely identify a record. Only one Candidate Key can be Primary Key. 2010 Taking Multiple Backup of Database in Single Command – Mirrored Database Backup I recently had a very interesting experience. In one of my recent consultancy works, I was told by our client that they are going to take the backup of the database and will also a copy of it at the same time. I expressed that it was surely possible if they were going to use a mirror command. In addition, they told me that whenever they take two copies of the database, the size of the database, is always reduced. Now this was something not clear to me, I said it was not possible and so I asked them to show me the script. Corrupted Backup File and Unsuccessful Restore The CTO, who was also present at the location, got very upset with this situation. He then asked when the last successful restore test was done. As expected, the answer was NEVER.There were no successful restore tests done before. During that time, I was present and I could clearly see the stress, confusion, carelessness and anger around me. I did not appreciate the feeling and I was pretty sure that no one in there wanted the atmosphere like me. 2011 TRACEWRITE – Wait Type – Wait Related to Buffer and Resolution SQL Trace is a SQL Server database engine technology which monitors specific events generated when various actions occur in the database engine. When any event is fired it goes through various stages as well various routes. One of the routes is Trace I/O Provider, which sends data to its final destination either as a file or rowset. DATEDIFF – Accuracy of Various Dateparts If you want to have accuracy in seconds, you need to use a different approach. In the first example, the accurate method is to find the number of seconds first and then divide it by 60 to convert it in minutes. Dedicated Access Control for SQL Server Express Edition http://www.youtube.com/watch?v=1k00z82u4OI Book Signing at SQLPASS 2012 Who I Am And How I Got Here – True Story as Blog Post If there was a shortcut to success – I want to know. I learnt SQL Server hard way and I am still learning. There are so many things, I have to learn. There is not enough time to learn everything which we want to learn. I am constantly working on it every day. I welcome you to join my journey as well. Please join me in my journey to learn SQL Server – more the merrier. Vacation, Travel and Study – A New Concept Even those who have advanced degrees and went to college for years, or even decades, find studying hard.  There is a difference between studying for a career and studying for a certification.  At least to get a degree there is a variety of subjects, with labs, exams, and practice problems to make things more interesting. Order By Numeric Values Formatted as String We have a table which has a column containing alphanumeric data. The data always has first as an integer and later part as a string. The business need is to order the data based on the first part of the alphanumeric data which is an integer. Now the problem is that no matter how we use ORDER BY the result is not produced as expected. Let us understand this with an example. Resolving SQL Server Connection Errors – SQL in Sixty Seconds #030 – Video One of the most famous errors related to SQL Server is about connecting to SQL Server itself. Here is how it goes, most of the time developers have worked with SQL Server and knows pretty much every error which they face during development language. However, hardly they install fresh SQL Server. As the installation of the SQL Server is a rare occasion unless you are a DBA who is responsible for such an instance – the error faced during installations are pretty rare as well. http://www.youtube.com/watch?v=1k00z82u4OI Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Memory Lane, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology

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  • Bunny Inc. – Episode 2. Mr. CIO meets Mrs. Sales Manager

    - by kellsey.ruppel(at)oracle.com
    How can you take advantage of a modern customer experience in your sales cycle? What can Mr. CIO come up with to improve customer interaction and satisfaction? See how Enterprise 2.0 solutions can help Bunny Inc. improve business responsiveness to market requests, sell more and simplify post sales support! Bunny Inc. - Episode 2. Mr. CIO meets Mrs. Sales ManagerTechnorati Tags: UXP, collaboration, enterprise 2.0, modern user experience, oracle, portals, webcenter, e20bunnies

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  • APress Deal of the Day - 1/Aug/2013 - Pro SQL Server 2012 Reporting Services

    - by TATWORTH
    Originally posted on: http://geekswithblogs.net/TATWORTH/archive/2013/08/01/apress-deal-of-the-day---1aug2013---pro-sql.aspxToday's $10 deal of the day from APress at http://www.apress.com/9781430238102 is Pro SQL Server 2012 Reporting Services."Pro SQL Server 2012 Reporting Services opens the door to delivering customizable, web-enabled reports across your business using Microsoft’s enterprise-level reporting platform."

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  • Overview of the IBM BladeCenter

    IBM BladeCenter switches provide the small to mid size business with a number of tactical advantages. Companies can increase storage efficiency by permitting a sharing of disc storage across multiple... [Author: Bob Wall Jr. - Computers and Internet - April 10, 2010]

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  • Register now! Exadata Partner Community Forum in Lisbon, Apr. 13-14

    - by javier.puerta(at)oracle.com
      Oracle PartnerNetwork | Account | Feedback INVITATION ORACLE EMEA EXADATA PARTNER COMMUNITY FORUM 13-14 APRIL 2011, SHERATON HOTEL, LISBON, PORTUGAL THE BEST PLACE TO BE IN 2011 FOR ORACLE EXADATA PARTNERS! Venue & Hotel Accomodation: Sheraton Lisboa Hotel & SpaAddress: Rua Latino Coelho, 1City: LisbonCountry: Portugal Dear Exadata partner, I am delighted to invite you to the first Exadata Partner Community Forum for EMEA partners which will take place in Lisbon, Portugal on 13-14 April, 2011. This event will provide you with the great opportunity to listen to our Oracle Executives, our specialist's keynotes on future sales & product strategy, and also to share sales and implementation experiences with other partners as a key part of the agenda. Do not miss this tremendous learning experience with a complete event starting from the initial phases of the sales cycle to the project implementation, including the following highlights: Update on Oracle's strategy and road map for Exadata Market drivers and business opportunities Selling Exadata: Discovery and qualification process. Accessing Oracle and partners' Proof-of-Concept infrastructure Case studies from partners who have successfully sold and implemented projects and developed a service business around Exadata Exadata OPN enablement and specialization And there's more... On the evening of April 13th you will be treated to a pleasant dinner at the Sheraton Hotel where you will also have another networking opportunity in a relaxing atmosphere, with a beautiful panoramic view of the city of Lisbon. Please view the agenda for more details. Registration: The EMEA Exadata Community Forum is not to be missed so to reserve your place please register here before March 1st. ** There is no registration fee for Oracle partners. Accommodation: The Sheraton Hotel has created a customized hotel registration portal for this event. Please click here for immediate hotel booking & rates. Details are also provided on Registration Event portal. Further information or assistance on venue logistics, please contact Angela Cadran. For other questions, please contact Javier Puerta. Javier Puerta, Core Technology Partner Programs, Oracle EMEA Copyright © 2011, Oracle and/or its affiliates.All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement

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  • Taking the fear out of a Cloud initiative through the use of security tools

    - by user736511
    Typical employees, constituents, and business owners  interact with online services at a level where their knowledge of back-end systems is low, and most of the times, there is no interest in knowing the systems' architecture.  Most application administrators, while partially responsible for these systems' upkeep, have very low interactions with them, at least at an operational, platform level.  Of greatest interest to these groups is the consistent, reliable, and manageable operation of the interfaces with which they communicate.  Introducing the "Cloud" topic in any evolving architecture automatically raises the concerns for data and identity security simply because of the perception that when owning the silicon, enterprises are not able to manage its content.  But is this really true?   In the majority of traditional architectures, data and applications that access it are physically distant from the organization that owns it.  It may reside in a shared data center, or a geographically convenient location that spans large organizations' connectivity capabilities.  In the end, very often, the model of a "traditional" architecture is fairly close to the "new" Cloud architecture.  Most notable difference is that by nature, a Cloud setup uses security as a core function, and not as a necessary add-on. Therefore, following best practices, one can say that data can be safer in the Cloud than in traditional, stove-piped environments where data access is segmented and difficult to audit. The caveat is, of course, what "best practices" consist of, and here is where Oracle's security tools are perfectly suited for the task.  Since Oracle's model is to support very large organizations, it is fundamentally concerned about distributed applications, databases etc and their security, and the related Identity Management Products, or DB Security options reflect that concept.  In the end, consumers of applications and their data are to be served more safely in a controlled Cloud environment, while realizing the many cost savings associated with it. Having very fast resources to serve them (such as the Exa* platform) makes the concept even more attractive.  Finally, if a Cloud strategy does not seem feasible, consider the pros and cons of a traditional vs. a Cloud architecture.  Using the exact same criteria and business goals/traditions, and with Oracle's technology, you might be hard pressed to justify maintaining the technical status quo on security alone. For additional information please visit Oracle's Cloud Security page at: http://www.oracle.com/us/technologies/cloud/cloud-security-428855.html

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