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• Common usecases and techniques when integrating a 3rd party application with Oracle Sales Cloud

  - by asantaga

  Over the last year or so I've see a lot of partners migrating and integrate their applications with Oracle Sales Cloud. Interestingly I'd say 60% of the partners use the same set of design patterns over and over again. Most of the time I see that they want to embed their application into Oracle Sales Cloud, within a tab usually, perhaps click on a link to their application (passing some piece of data + credentials) and then within their application update sales cloud again using webservices. Here are some examples of the different use-cases I've seen , and how partners are embedding their applications into Sales Cloud, NB : The following examples use the "Desktop" User Interface rather than the Newer "Simplified User Interface", I'll update the sample application soon but the integration patterns are precisely the same Use Case 1 :  Navigator "Link out" to third party application This is an example of where the developer has added a link to the global navigator and this links out to the 3rd Party Application. Typically one doesn't pass any contextual data with the exception of perhaps user credentials, or better still JWT Token. Techniques Used   Adding Link to Menu Item Using JWT Token in Sales Cloud Use Case 2 : Application Embedded within the Sales Cloud Dashboard Within the Oracle Sales Cloud application there is a tab called "Sales", within this tab its possible to embed a SubTab and embed a iFrame pointing to your application. To do this the developer simply needs to edit the page in customization mode, add the tab and then add the iFrame, simples! The developer can pass credentials/JWT Token and some other pieces of data but not object data (ie the current OpportunityID etc)  Techniques Used Adding a page to the dashboard  Using JWT Token in Sales Cloud  Use Case 3 : Embedding a Tab and Context Linking out from a Sales Cloud object to the 3rd party application In this usecase the developer embeds two components into Oracle Sales Cloud. The first is a SubTab showing summary data to the user (a quote in our case) and then secondly a hyperlink, (although it could be a button) which when clicked navigates the user to the 3rd party application. In this case the developer almost always passes context specific data (i.e. the opportunityId) and a security token (username password combo or JWT Token). The third party application usually takes the data, perhaps queries more data using the Sales Cloud SOAP/WebService interface and then displays the resulting mashup to the user for further processing. When the user has finished their work in the 3rd party application they normally navigate back to Oracle Sales Cloud using what's called a "DeepLink", ie taking them back to the object [opportunity in our case] they came from. This image visually shows a "Happy Path" a user may follow, and combines linking out to an application , webservice calls and deep linking back to Sales Cloud. Techniques Used Extending a SalesCloud application with a custom button Using JWT Token in Sales Cloud Extending Oracle Sales Cloud [Opportnity] with a custom tab exposing External Content Retrieving Data from Oracle Sales cloud using WebServices Coding some groovy script to generate the URLs required (Doc 1571200.1 on MyOracle Support) DeepLinking to specific Oracle Sales Cloud Pages (Doc 1516151.1 on My Oracle Support) Use-Case 4 :  Server Side processing/synchronization This usecase focuses on the Server Side processing of data, in this case synchronizing data. Here the 3rd party application is running on a "timer", e.g. cron or similar, and when triggered it queries data from Oracle Sales Cloud, then it queries data from the 3rd party application, determines the deltas and then inserts the data where required. Specifically here we are calling Oracle Sales Cloud using SOAP/WebServices and the 3rd party application is being communicated to using the REST API, for Oracle Sales Cloud one would use standard JAX-WS WebService calls and for REST one would use the JAX-RS api and perhap the Jackson api for managing JSON objects.. This is a very common use case and one which specifically lends itself to using the Oracle Java Cloud Service as the ideal application server where to host the mediator between the two applications.  Techniques Used Using JWT Token in Sales Cloud Integrating with the Oracle Java Cloud Service Retrieving Data from Oracle Sales cloud using WebServices General Resources The above is just a small set of techniques and use-cases which are used today. There are plenty of other sources of documentation and resources available on the internet but to get you started here are a few of my favourite places  Sales Cloud General Documentation Sales Cloud Customize Tab is useful for general customization of Sales Cloud Sales Cloud Integration Tab focuses on the 3rd party integration techniques  Official Oracle Fusion Developer Relations Blog Official Oracle Fusion Developer Relations YouTube Channel Enjoy integrating! 

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• MDM for Tax Authorities

  - by david.butler(at)oracle.com

  In last week’s MDM blog, we discussed MDM in the Public Sector. I want to continue that thread. After all, no industry faces tougher data quality problems than governmental organizations, and few industries suffer more significant down side consequences to poor operations than local, state and federal governments. One key challenge area is taxation. Tax Authorities face a multitude of IT challenges. Firstly, the data used in tax calculations is increasing in volume and complexity. They must improve service by introducing multi-channel contact centers and self-service capabilities. Security concerns necessitate increasingly sophisticated data protection procedures. And cost constraints are driving Tax Authorities to rely on off-the-shelf software for many of their functional areas. Compounding these issues is the fact that the IT architectures in operation at most revenue and collections agencies are very complex. They typically include multiple, disparate operational and analytical systems across which the sum total of data about individual constituents is fragmented. To make matters more complicated, taxation is not carried out by a single jurisdiction, and often sources of income including employers, investments and other sources of taxable income and deductions must also be tracked and shared among tax authorities. Collectively, these systems are involved in tax assessment and collections, risk analysis, scoring, tracking, auditing and investigation case management. The Problem of Constituent Data Management The infrastructure described above makes it very difficult to create a consolidated representation of a given party. Differing formats and data models mean that a constituent may be represented in one way in one system and in a different way in another. Individual records are frequently inaccurate, incomplete, out of date and/or inconsistent with other records relating to the same constituent. When constituent data must be aggregated and scored, information within each system must be rationalized and normalized so the agency can produce a constituent information file (CIF) that provides a single source of truth about that party. If information about that constituent changes, each system in turn must be updated. There have been many attempts to solve this problem with technology: from consolidating transactional systems to conducting manual systems integration projects and superimposing layers of business intelligence and analytics. All these approaches can be successful in solving a portion of the problem at a specific point in time, but without an enterprise perspective, anything gained is quickly lost again. Oracle Constituent Data Mastering for Tax Authorities: A Single View of the Constituent Oracle has a flexible and long-term solution to the problem of securely integrating and managing constituent data. The Oracle Solution for mastering Constituent Data for Tax Authorities is based on two core product offerings: Oracle Customer Hub and – optionally – Oracle Application Integration Architecture (AIA). Customer Hub is a master data management (MDM) product that centralizes, de-duplicates, and enriches constituent data. It unifies fragmented information without disrupting existing business processes or IT investments. Role based data access and privacy rules guarantee maximum security and privacy. Data is continuously and automatically synchronized with all source systems. With the Oracle Customer Hub managing the master constituent identity, every department can capture transaction activity against the same record, improving reporting accuracy, employee productivity, reliability of constituent analytics, and day-to-day constituent relationships. Oracle Application Integration Architecture provides a collection of core pre-built processes to support out of the box Master Data Governance across Oracle Customer Hub, Siebel CRM, and Oracle E-Business Suite. It also provides a framework to enable MDM integrations with other Oracle and non-Oracle applications. Oracle AIA removes some of the key inhibitors to implementing a service-oriented architecture (SOA) by providing a pre-built SOA-based middleware foundation as well as industry-optimized service oriented applications, all built around a SOA governance model that encourages effective design and reuse. I encourage you to read Oracle Solution for Mastering Constituents Data for Public Sector – Tax Authorities by Roberto Negro. It is an outstanding whitepaper that describes how the Oracle MDM solution allows you to create a unified, reconciled source of high-quality constituent data and gain an accurate single view of each constituent. This foundation enables you to lower the costs associated with data quality and integration and create a tax organization that is efficient, secure and constituent-centric. Also, don’t forget the upcoming webcast on Thursday, February 10th: Deliver Improved Services to Citizens at Lower Cost to your Organization Our Guest Speaker is Ruben Spekle, from Capgemini. He will also provide insight into Public Sector Master Data Management and Case Management implementations including one that was executed for a Dutch Government Agency. If you are interested in how governmental organizations from around the world are using MDM to advance their cause, click here to register for the webcast.

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• Whoosh: PASS Board Year 1, Q4

  - by Denise McInerney

  "Whoosh". That's the sound the last quarter of 2012 made as it rushed by. My first year on the PASS Board is complete, and the last three months of it were probably the busiest. PASS Summit 2012 Much of October was devoted to preparing for Summit. Every Board  member, HQ staffer and dozens of volunteers were busy in the run-up to our flagship event. It takes a lot of work to put on the Summit. The community meetings,  first-timers program, keynotes, sessions and that fabulous Community Appreciation party are the result of many hours of preparation. Virtual Chapters at the Summit With a lot of help from Karla Landrum, Michelle Nalliah, Lana Montgomery and others at HQ the VCs had a good presence at Summit. We started the week with a VC leaders meeting. I shared some information about the activities and growth during the first part of the year.   From January - September 2012: The number of VCs increased from 14 to 20 VC membership  grew from 55,200 to 80,100 Total attendance at VC meetings increased from 1,480 to 2,198 Been part of PASS Global Growth with language-based VC- including Chinese, Spanish and Portuguese. We also heard from some VC leaders and volunteers. Ryan Adams (Performance VC) shared his tips for successful marketing of VC events. Amy Lewis (Business Intelligence VC) described how the BI chapter has expanded to support PASS' global growth by finding volunteers to organize events at times that are convenient for people in Europe and Australia. Felipe Ferreira (Portuguese language VC) described the experience of building a user group first in Brazil, then expanding to work with Portuguese-speaking data professionals around the world. Virtual Chapter leaders and volunteers were in evidence throughout Summit, beginning with the Welcome Reception. For the past several years VCs have had an organized presence at this event, signing up new members and advertising their meetings. Many VC leaders also spent time at the Community Zone. This new addition to the Summit proved to be a vibrant spot were new members and volunteers could network with others and find out how to start a chapter or host a SQL Saturday. Women In Technology 2012 was the 10th WIT Luncheon to be held at Summit. I was honored to be asked to be on the panel to discuss the topic "Where Have We Been and Where are We Going?" The PASS community has come a long way in our understanding of issues facing women in tech and our support of women in the organization. It was great to hear from panelists Stefanie Higgins and Kevin Kline who were there at the beginning as well as Kendra Little and Jen Stirrup who are part of the progress being made by women in our community today. Bylaw Changes The Board spent a good deal of time in 2012 discussing how to move our global growth initiatives forward. An important component of this is a proposed change to how the Board is elected with some seats representing geographic regions. At the end of December we voted on these proposed bylaw changes which have been published for review. The member review and feedback is open until February 8. I encourage all members to review these changes and send any feedback to [email protected]  In addition to reading the bylaws, I recommend reading Bill Graziano's blog post on the subject. Business Analytics Conference At Summit we announced a new event: the PASS Business Analytics Conference. The inaugural event will be April 10-12, 2013 in Chicago. The world of data is changing rapidly. More and more businesses want to extract value and insight from their data. Data professionals who provide these insights or enable others to do so are in demand. The BA Conference offers expert content on predictive analytics, data exploration and visualization, content delivery strategies and more. By holding this new event PASS is participating in important discussions happening in our industry, offering our members more educational value and reaching out to data professionals who are not currently part of our organization. New Year, New Portfolio In addition to my work with the Virtual Chapters I am also now responsible for the 24 Hours of PASS portfolio. Since the first 24HOP of 2013 is scheduled for January 30 we started the transition of the portfolio work from Rob Farley to me right after Summit. Work immediately started to secure speakers for the January event. We have also been evaluating webinar platforms that can be used for 24HOP as well as the Virtual Chapters. Next Up 24 Hours of PASS: Business Analytics Edition will be held on January 30. I'll be there and will moderate one or two sessions. The 24HOP topics are a sneak peek into the type of content that will be offered at the Business Analytics Conference. I hope to see some of you there. The Virtual Chapters have hit the ground running in 2013; many of them have events scheduled. The Application Development VC is getting restarted  and a new Business Analytics VC will be starting soon. Check out the lineup and join the VCs that interest you. And watch the Events page and Connector for announcements of upcoming meetings. At the end of January I will be attending a Board meeting in Seattle, and February 23 I will be at SQL Saturday #177 in Silicon Valley.

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• 5 Things I Learned About the IT Labor Shortage

  - by Oracle Accelerate for Midsize Companies

  by Jim Lein | Sr. Principal Product Marketing Director | Oracle Midsize Programs | @JimLein Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} 5 Things I Learned About the IT Labor Shortage A gentle autumn breeze is nudging the last golden leaves off the aspen trees. It’s time to wrap up the series that I started back in April, “The Growing IT Labor Shortage: Are You Feeling It?” Even in a time of relatively high unemployment, labor shortages exist depending on many factors, including location, industry, IT requirements, and company size. According to Manpower Groups 2013 Talent Shortage Survey, 35% of hiring managers globally are having difficulty filling jobs. Their top three challenges in filling jobs are: 1. lack of technical competencies (hard skills) 2. Lack of available applicants 3. Lack of experience The same report listed Technicians as the most difficult position to fill in the United States For most companies, Human Capital and Talent Management have never been more strategic and they are striving for ways streamline processes, reduce turnover, and lower costs (see this Oracle whitepaper, “ Simplify Workforce Management and Increase Global Agility”). Everyone I spoke to—partner, customer, and Oracle experts—agreed that it can be extremely challenging to hire and retain IT talent in today’s labor market. And they generally agreed on the causes: a. IT is so pervasive that there are myriad moving parts requiring support and expertise, b. thus, it’s hard for university graduates to step in and contribute immediately without experience and specialization, c. big IT companies generally aren’t the talent incubators that they were in the freewheeling 90’s due to bottom line pressures that require hiring talent that can hit the ground running, and d. it’s often too expensive for resource-strapped midsize companies to invest the time and money required to get graduates up to speed. Here are my top lessons learned from my conversations with the experts. 1. A Better Title Would Have Been, “The Challenges of Finding and Retaining IT Talent That Matches Your Requirements” There are more applicants than jobs but it’s getting tougher and tougher to find individuals that perfectly fit each and every role. Top performing companies are increasingly looking to hire the “almost ready”, striving to keep their existing talent more engaged, and leveraging their employee’s social and professional networks to quickly narrow down candidate searches (here’s another whitepaper, “A Strategic Approach to Talent Management”). 2. Size Matters—But So Does Location Midsize companies must strive to build cultures that compete favorably with what large enterprises can offer, especially when they aren’t within commuting distance of IT talent strongholds. They can’t always match the compensation and benefits offered by large enterprises so it's paramount to offer candidates high quality of life and opportunities to build their resumes in alignment with their long term career aspirations. 3. Get By With a Little Help From Your Friends It doesn’t always make sense to invest time and money in training an employee on a task they will not perform frequently. Or get in a bidding war for talent with skills that are rare and in high demand. Many midsize companies are finding that it makes good economic sense to contract with partners for remote support rather than trying to divvy up each and every role amongst their lean staff. Internal staff can be assigned to roles that will have the highest positive impact on achieving organizational goals. 4. It’s Actually Both “What You Know” AND “Who You Know” If I was hiring someone today I would absolutely leverage the social and professional networks of my co-workers. Period. Most research shows that hiring in this manner is less expensive and time consuming AND produces better results. There is also some evidence that suggests new hires from employees’ networks have higher job performance and retention rates. 5. I Have New Respect for Recruiters and Hiring Managers My hats off to them—it’s not easy hiring and retaining top talent with today’s challenges. Check out the infographic, “A New Day: Taking HR from Chaos to Control”, on Oracle’s Human Capital Management solutions home page. You can also explore all of Oracle’s HCM solutions from that page based on your role. You can read all the posts in this series by clicking on the links in the right sidebar. Stay tuned…we’ll continue to post thought leadership on HCM and Talent Management topics.

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• JavaOne 2011: Content review process and Tips for submissions

  - by arungupta

  The Technical Sessions, Birds of Feather, Panels, and Hands-on labs (basically all the content delivered at JavaOne) forms the backbone of the conference. At this year's JavaOne conference you'll have access to the rock star speakers, the ability to engage with luminaries in the hallways, and have beer (or 2) with community peers in designated areas. Even though the conference is Oct 2-6, 2011, and will be bigger and better than last year's conference, the Call for Paper submission and review/selection evaluation started much earlier.In previous years, I've participated in the review process and this year I was honored to serve as co-lead for the "Enterprise Service Architecture and Cloud" track with Ludovic Champenois. We had a stellar review team with an equal mix of Oracle and external community reviewers. The review process is very overwhelming with the reviewers going through multiple voting iterations on each submission in order to ensure that the selected content is the BEST of the submitted lot. Our ultimate goal was to ensure that the content best represented the track, and most importantly would draw interest and excitement from attendees. As always, the number and quality of submissions were just superb, making for a truly challenging (and rewarding) experience for the reviewers. As co-lead I tried to ensure that I applied a fair and balanced process in the evaluation of content in my track. . Here are some key steps followed by all track leads: Vote on sessions - Each reviewer is required to vote on the sessions on a scale of 1-5 - and also provide a justifying comment. Create buckets - Divide the submissions into different buckets to ensure a fair representation of different topics within a track. This ensures that if a particular bucket got higher votes then the track is not exclusively skewed towards it. Top 7 - The review committee provides a list of the top 7 talks that can be used in the promotional material by the JavaOne team. Generally these talks are easy to identify and a consensus is reached upon them fairly quickly. First cut - Each track is allocated a total number of sessions (including panels), BoFs, and Hands-on labs that can be approved. The track leads then start creating the first cut of the approvals using the casted votes coupled with their prior experience in the subject matter. In our case, Ludo and I have been attending/speaking at JavaOne (and other popular Java-focused conferences) for double digit years. The Grind - The first cut is then refined and refined and refined using multiple selection criteria such as sorting on the bucket, speaker quality, topic popularity, cumulative vote total, and individual vote scale. The sessions that don't make the cut are reviewed again as well to ensure if they need to replace one of the selected one as a potential alternate. I would like to thank the entire Java community for all the submissions and many thanks to the reviewers who spent countless hours reading each abstract, voting on them, and helping us refine the list. I think approximately 3-4 hours cumulative were spent on each submission to reach an evaluation, specifically the border line cases. We gave our recommendations to the JavaOne Program Committee Chairperson (Sharat Chander) and accept/decline notifications should show up in submitter inboxes in the next few weeks. Here are some points to keep in mind when submitting a session to JavaOne next time: JavaOne is a technology-focused conference so any product, marketing or seemingly marketish talk are put at the bottom of the list.Oracle Open World and Oracle Develop are better options for submitting product specific talks. Make your title catchy. Remember the attendees are more likely to read the abstract if they like the title. We try our best to recategorize the talk to a different track if it needs to but please ensure that you are filing in the right track to have all the right eyeballs looking at it. Also, it does not hurt marking an alternate track if your talk meets the criteria. Make sure to coordinate within your team before the submission - multiple sessions from the same team or company does not ensure that the best speaker is picked. In such case we rely upon your "google presence" and/or review committee's prior knowledge of the speaker. The reviewers may not know you or your product at all and you get 750 characters to pitch your idea. Make sure to use all of them, to the last 750th character. Make sure to read your abstract multiple times to ensure that you are giving all the relevant information ? Think through your presentation and see if you are leaving out any important aspects.Also look if the abstract has any redundant information that will not required by the reviewers. There are additional sections that allow you to share information about the speaker and the presentation summary. Use them to blow the horn about yourself and any other relevant details. Please don't say "call me at xxx-xxx-xxxx to find out the details" :-) The review committee enjoyed reviewing the submissions and we certainly hope you'll have a great time attending them. Happy JavaOne!

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• JavaOne 2011: Content review process and Tips for submissions

  - by arungupta

  The Technical Sessions, Birds of Feather, Panels, and Hands-on labs (basically all the content delivered at JavaOne) forms the backbone of the conference. At this year's JavaOne conference you'll have access to the rock star speakers, the ability to engage with luminaries in the hallways, and have beer (or 2) with community peers in designated areas. Even though the conference is Oct 2-6, 2011, and will be bigger and better than last year's conference, the Call for Paper submission and review/selection evaluation started much earlier.In previous years, I've participated in the review process and this year I was honored to serve as co-lead for the "Enterprise Service Architecture and Cloud" track with Ludovic Champenois. We had a stellar review team with an equal mix of Oracle and external community reviewers. The review process is very overwhelming with the reviewers going through multiple voting iterations on each submission in order to ensure that the selected content is the BEST of the submitted lot. Our ultimate goal was to ensure that the content best represented the track, and most importantly would draw interest and excitement from attendees. As always, the number and quality of submissions were just superb, making for a truly challenging (and rewarding) experience for the reviewers. As co-lead I tried to ensure that I applied a fair and balanced process in the evaluation of content in my track. . Here are some key steps followed by all track leads: Vote on sessions - Each reviewer is required to vote on the sessions on a scale of 1-5 - and also provide a justifying comment. Create buckets - Divide the submissions into different buckets to ensure a fair representation of different topics within a track. This ensures that if a particular bucket got higher votes then the track is not exclusively skewed towards it. Top 7 - The review committee provides a list of the top 7 talks that can be used in the promotional material by the JavaOne team. Generally these talks are easy to identify and a consensus is reached upon them fairly quickly. First cut - Each track is allocated a total number of sessions (including panels), BoFs, and Hands-on labs that can be approved. The track leads then start creating the first cut of the approvals using the casted votes coupled with their prior experience in the subject matter. In our case, Ludo and I have been attending/speaking at JavaOne (and other popular Java-focused conferences) for double digit years. The Grind - The first cut is then refined and refined and refined using multiple selection criteria such as sorting on the bucket, speaker quality, topic popularity, cumulative vote total, and individual vote scale. The sessions that don't make the cut are reviewed again as well to ensure if they need to replace one of the selected one as a potential alternate. I would like to thank the entire Java community for all the submissions and many thanks to the reviewers who spent countless hours reading each abstract, voting on them, and helping us refine the list. I think approximately 3-4 hours cumulative were spent on each submission to reach an evaluation, specifically the border line cases. We gave our recommendations to the JavaOne Program Committee Chairperson (Sharat Chander) and accept/decline notifications should show up in submitter inboxes in the next few weeks. Here are some points to keep in mind when submitting a session to JavaOne next time: JavaOne is a technology-focused conference so any product, marketing or seemingly marketish talk are put at the bottom of the list.Oracle Open World and Oracle Develop are better options for submitting product specific talks. Make your title catchy. Remember the attendees are more likely to read the abstract if they like the title. We try our best to recategorize the talk to a different track if it needs to but please ensure that you are filing in the right track to have all the right eyeballs looking at it. Also, it does not hurt marking an alternate track if your talk meets the criteria. Make sure to coordinate within your team before the submission - multiple sessions from the same team or company does not ensure that the best speaker is picked. In such case we rely upon your "google presence" and/or review committee's prior knowledge of the speaker. The reviewers may not know you or your product at all and you get 750 characters to pitch your idea. Make sure to use all of them, to the last 750th character. Make sure to read your abstract multiple times to ensure that you are giving all the relevant information ? Think through your presentation and see if you are leaving out any important aspects.Also look if the abstract has any redundant information that will not required by the reviewers. There are additional sections that allow you to share information about the speaker and the presentation summary. Use them to blow the horn about yourself and any other relevant details. Please don't say "call me at xxx-xxx-xxxx to find out the details" :-) The review committee enjoyed reviewing the submissions and we certainly hope you'll have a great time attending them. Happy JavaOne!

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• Official and unofficial apps in the iOS, WP7, and Android marketplaces

  - by Bil Simser

  The last few months have seen people complaining about the lack of "official" apps in the Windows Phone marketplace. In fact a couple of months ago I wrote about this very thing here and if we really needed these official apps or could get by with third-party solutions. Recently a list of "Top 100 Mobile Apps" crossed my desk and it was curious. 40 iPhone apps, 40 Android apps, 10 WP7 apps, and 10 BlackBerry apps. Really? 10 for WP7? So I wondered if the media was just playing this up and maybe continuing to do what I think most vendors are doing which is treating Windows Phone as the red-headed step-child you keep in the basement while all along there's nothing wrong with them. I put together the list and went digging to see how many of the top 40 iOS and Android apps were also on the Windows Phone platform (sorry BlackBerry, you should just shut your doors right now). Here's the results. Note, these are all *free* apps. There might be other pay apps that have official representation across all mobile devices, I just chose to hunt these ones down because I'm cheap. In the top 40, I easily plucked out 20 that had official apps on all three platforms. These were: Amazon Mobile, ESPN Score Centre, Evernote, Facebook, Foursquare, Google Search, IMDB, Kindle, Shazam, Skype (yes, I know, in beta on WP7), SlackerRadio, The Weather Channel, TripIt, Twitter, Yelp, Flixster, Netflix, TuneIn Radio, Dictionary.com, Angry Birds, and Groupon. Hey, that's pretty good IMHO. 20 or so apps, all free, and all fully functional and supported (and in some cases, even better looking on the Windows Phone platform than the other platforms). A dozen or so more apps had official apps on some platforms but not all, so yes, there are gaps here. Here's a rundown of the hangers-on: Adobe Photoshop Express This looks great on the iOS platform and there's even an official version on droid. Hope Adobe brings this to WP7. There are other photo editing programs though if you go looking (maybe we can get Paint.NET to be ported to the phone?) BBC News A few apps offer news feeds but nothing official on the Windows Phone. The feeds are good but without video this app needs some WP7 love. Dropbox Again Windows Phone looses out here with no official app. There are a few third party ones that will help you along and offer most of the functionality that you need but no integration that an official app might bring. Epicurious Droid seems to be the trailer here as there are apps for it but nothing official (from what I can tell). Both iOS and WP7 have them. Flipboard It's sad with Flipboard as it's such a great newsreader. The only offiical app is for iOS but frankly the iPhone version looks horrible so without a tablet the experience here isn't that hot. Maybe with WP8. Currently there's nothing even remotely similar to this on the other platforms. Google+ Is anyone still using this? No official app for WP7 but some clones. Apparently there's no API so people are just screen scraping. Ugh. Mint.com This app has all kinds of buzz and a lot of votes on the application requests site. Official apps for iOS and droid. No WP7 love (yet). TED Quite a few TED apps on WP7 but nothing official. I think the third party ones suffice and some are pretty nice looking, taking advantage of the Metro interface and making for a good show. WebMD There's a third party app on WP7 here but nothing official. It seems to contain all the same information and functionality the official apps do so not sure if an official one is needed but its here for inclusion. The other apps in the top 40 were either very specific to the platform (for example all three of them have a "Find my Phone" app). There are others that are missing out on the WP7 platform like ooVoo, Words With Friends, and some of the Google apps (Google Voice for example). Since you can integrate your GMail account right into the Windows Phone (via linked inboxes) I'm not sure if there's a need for an official GMail app here. Looking at the numbers Windows Phone still gets the worst of the deal here with half a dozen highly popular "offical" apps that exist on the other mobile platforms and in some cases, nothing even remotely similar to the official app to compare. This doesn't include things like Instagram, PInterest, and others (don't get me started on those). Still, with over 20+ highly popular free apps all represented on all three mobile platforms I don't think it's a bad place to be in. The Windows Phone platform could get a little more love from the vendors missing here, or at least open up your APIs so the third party crowd can step in and take up the slack. P.S. these are just my observations and I might have got a few items wrong. Feel free to chime in with missing or incorrect information. I am after all human. Well, most of me is.

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• Must-see sessions at TCUK11

  - by Roger Hart

  Technical Communication UK is probably the best professional conference I've been to. Last year, I spoke there on content strategy, and this year I'll be co-hosting a workshop on embedded user assistance. Obviously, I'd love people to come along to that; but there are some other sessions I'd like to flag up for anybody thinking of attending. Tuesday 20th Sept - workshops This will be my first year at the pre-conference workshop day, and I'm massively glad that our workshop hasn't been scheduled along-side the one I'm really interested in. My picks: It looks like you're embedding user assistance. Would you like help? My colleague Dom and I are presenting this one. It's our paen to Clippy, to the brilliant idea he represented, and the crashing failure he was. Less precociously, we'll be teaching embedded user assistance, Red Gate style. Statistics without maths: acquiring, visualising and interpreting your data This doesn't need to do anything apart from what it says on the tin in order to be gold dust. But given the speakers, I suspect it will. A data-informed approach is a great asset to technical communications, so I'd recommend this session to anybody event faintly interested. The speakers here have a great track record of giving practical, accessible introductions to big topics. Go along. Wednesday 21st Sept - day one There's no real need to recommend the keynote for a conference, but I will just point out that this year it's Google's Patrick Hofmann. That's cool. You know what else is cool: Focus on the user, the rest follows An intro to modelling customer experience. This is a really exciting area for tech comms, and potentially touches on one of my personal hobby-horses: the convergence of technical communication and marketing. It's all part of delivering customer experience, and knowing what your users need lets you help them, sell to them, and delight them. Content strategy year 1: a tale from the trenches It's often been observed that content strategy is great at banging its own drum, but not so hot on compelling case studies. Here you go, folks. This is the presentation I'm most excited about so far. On a mission to communicate! Skype help their users communicate, but how do they communicate with them? I guess we'll find out. Then there's the stuff that I'm not too excited by, but you might just be. The standards geeks and agile freaks can get together in a presentation on the forthcoming ISO standards for agile authoring. Plus, there's a session on VBA for tech comms. I do have one gripe about day 1. The other big UK tech comms conference, UA Europe, have - I think - netted the more interesting presentation from Ellis Pratt. While I have no doubt that his TCUK case study on producing risk assessments will be useful, I'd far rather go to his talk on game theory for tech comms. Hopefully UA Europe will record it. Thursday 22nd Sept - day two Day two has a couple of slots yet to be confirmed. The rumour is that one of them will be the brilliant "Questions and rants" session from last year. I hope so. It's not ranting, but I'll be going to: RTFMobile: beyond stating the obvious Ultan O'Broin is an engaging speaker with a lot to say, and mobile is one of the most interesting and challenging new areas for tech comms. Even if this weren't a research-based presentation from a company with buckets of technology experience, I'd be going. It is, and you should too. Pattern recognition for technical communicators One of the best things about TCUK is the tendency to include sessions that tackle the theoretical and bring them towards the practical. Kai and Chris delivered cracking and well-received talks last year, and I'm looking forward to seeing what they've got for us on some of the conceptual underpinning of technical communication. Developing an interactive non-text learning programme Annoyingly, this clashes with Pattern Recognition, so I hope at least one of the streams is recorded again this year. The idea of communicating complex information without words us fascinating and this sounds like a great example of this year's third stream: "anything but text". For the localization and DITA crowds, there's rich pickings on day two, though I'm not sure how many of those sessions I'm interested in. In the 13:00 - 13:40 slot, there's an interesting clash between Linda Urban on re-use and training content, and a piece on minimalism I'm sorely tempted by. That's my pick of #TCUK11. I'll be doing a round-up blog after the event, and probably talking a bit more about it beforehand. I'm also reliably assured that there are still plenty of tickets.

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• My Codemash 2011 Retrospective

  - by Greg Malcolm

  I just got back from Codemash yesterday, and still on an adrenaline buzz. Here's my take on this years encounter: The Awesome Nearly everybody in one place Codemash is the ultimate place to catch up with community friends. This is my 3rd year visiting and I've got to know a great number of very cool people through various conferences, Give Camps and other community events. I'm finding more and more that Codemash is the best place to catch up with everybody regardless of technology interest or location. Of course I always make a whole bunch more friends while I'm there! Yay! Open Spaced I found the open spaces didn't work so well last year. This year things went a lot smoother and the topics were engaging and fresh. While I miss Alan Steven's approach of running it like an agile project, it was very cool to see that it evolving. Laptops were often cracked open, not just once but frequently! For example: Jasmine - Paired on a javascript kata using the Jasmine javascript test runner J - Sat in on a J demo from local J enthusiast, Tracy Harms Watir - More pairing, this time using Ruby with the watir-webdriver through cucumber. I'd mostly forgotten that Cucumber runs just fine without Rails. It made a change to do without. The other spaces were engaging too, but I think that's enough for that topic. Javascript Shenanigans I've already mentioned that I attended a Jasmine kata session. Jasmine is close to my heart right now every since I discovered it while on the hunt for a decent Javascript testing framework for a javascript koans project earlier this year. Well, it also got covered in the Java Precompiler and Pillar's vendor session, which was great to see. Node.js was also a reoccurring theme. Node.js in a nutshell? It's an extremely scalable Event based I/O server which runs on Javascript. I'd already encountered through a Startup Weekend project and have been noticing increasing interest of late. After encountering more node.js driven excitement from my peers at codemash I absolutely had to attend the open space on it. At least 20 people turned up and by the end we had some answers, a whole ton of new questions and an impromptu user group in the form of a twitter channel (#nodemash). I have no idea where this is going to go or how big it is going to become, but if it can cross the chasm into the enterprise it could become huge... Scala Koans I'm a bit of a Koans addict, and I really need more exposure to functional languages so I gave the Scala Koans precompiler a try. Great fun! I'm really glad I attended because I found I had a whole ton of questions. Currently the koans are available here, and the answers are here. Opportunities While we're on the subject can we change the subject now? Hai Gregory, You really need to keep the drinking for later in the day. I mean seriously, you're 34 and you still do this every single time! Sure, you made it to Chad Fowler keynote ok, but you looking a rather pale weren't you? Also might have been nice to attend 'Netflicks in the Cloud' instead of 'Sleeping It Off For People Who Should Know Better'. Kthxbye PS: Stop talking to yourself Not that I entirely regret it, I've had some of my greatest insights through late night drunken conversations at the CodeMash bar. Just might be nice to reign it in a little and get something out of the next morning too. Diversity This is something that is in the back of my mind because of conversations at Codemash as well as throughout the year; I'm realizing more and more how discouraging the IT profession is for women. I notice in the community there has been a lot of attention paid to stamping out harrasment, which is good, but there also seems to be a massive PR issue. I really don't have any solutions, but I figure it can't hurt to pay more attention to whats going on... And in Other News I now have a picture of Chad Fowler giving me more cowbell! Sadly I managed to lose the cowbell later on. Hopefully it's gone to a Better Place. The Womack Family Band joined in with the musicians jam this year. There's my cowbell again! Why must you hide from me? I also finally went in the water for the first time in all the I've been coming to codemash. Why did I wait so long?!?

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• How to get paid and figure out if I want to keep this client [migrated]

  - by Heiner Fawkes

  I have a client who is not paying on time, but it looks like the specifics don't match similar questions on this SE site. I got a call from a client I did website work for years ago. I had not done this kind of work for many years and frankly I'm not sure I want to now, but nevertheless about a month ago I agreed to bring his website, SEO, social media, and overall marketing for his small business up to speed. Why? He has told me many times how I'm the most honest, most well-informed contractor he's had experience with. And I personally kind of like him too. So I started working on an hourly basis. I sent one very small invoice and got paid. Then we talked a whole lot about all sorts of feature he would like me to implement. I started that work, and sent a second invoice on the first of the month (one of my two stated billing days). I didn't get paid. On every invoice it states that I charge a whopping ten percent per week late. I sent many voicemails and emails asking to please let me know what's going on with payment, and didn't get replies. Then the 15th of the month rolled around (which I stated initially as one of my invoicing dates). Since I hadn't been paid for the last invoice, I simply didn't send him an invoice at that time but emailed him and said that I will combine it with the next scheduled invoice for this reason (probably a bad idea I realize). Eventually he sent a portion of the invoice payment. I emailed back to let him know that he's three weeks late and what the remaining balance is. Finally we got in touch via phone. He basically told me that he thought I hadn't done all of the work I said I did. He looked at the page source code and it didn't look complete to him. I explained why his perception would be different and what work I had done as specified. He accepted this and said that part of the reason he didn't pay in full is that he's been swamped with personal family stuff, and part of the reason is that he didn't think I did all the work. That struck me as pretty weird. He also expressed concern that he has no idea now how much all the changes he has asked for are going to cost. And once again, he told me how honest and high-quality my services are compared to others he has dealt with. He also said he would pay me more (but not all) of the now three weeks overdue invoice that day. I didn't receive any payment. Basically this is how the client relationship strikes me: He's not good at communication. He's very busy and English isn't his first language. He almost never replies to emails but phone calls are fine. He's asked me to avoid emails for communication and I've asked him to please use email. He might not have enough money to afford all the things he has asked for. But so far I have been working for an hourly fee (which is quite high). He also has started paying monthly for hosting and social media services from me. What seems very abnormal is for a client to be so overdue on payments and to actually withhold payment of an invoice without any communication because he didn't think the work was done. I told him that I will send dollar estimates of each module of remaining work so that we can decide which ones are the highest priority if he cannot afford them all. I also reiterated that in the future if he has doubts about the work or an inability to pay, he must contact me immediately to say so. I basically plan to state the following to him: I would like to work for him and help his business. I also have sympathy for his recent family difficulties. I am happy to figure out payment plans that would work better for him, but first I need to be paid in full for all outstanding invoices, especially given that I skipped one of them just to be nice. The most crucial thing I need is communication about any problems with my work or his ability to pay. Once again, he heeds to pay in full immediately before we negotiate anything else. Does the above seem like an appropriate communication? Is anything missing from it? Is anything I'm doing here really abnormal?

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• Real-world SignalR example, ditching ghetto long polling

  - by Jeff

  One of the highlights of BUILD last week was the announcement that SignalR, a framework for real-time client to server (or cloud, if you will) communication, would be a real supported thing now with the weight of Microsoft behind it. Love the open source flava! If you aren’t familiar with SignalR, watch this BUILD session with PM Damian Edwards and dev David Fowler. Go ahead, I’ll wait. You’ll be in a happy place within the first ten minutes. If you skip to the end, you’ll see that they plan to ship this as a real first version by the end of the year. Insert slow clap here. Writing a few lines of code to move around a box from one browser to the next is a way cool demo, but how about something real-world? When learning new things, I find it difficult to be abstract, and I like real stuff. So I thought about what was in my tool box and the decided to port my crappy long-polling “there are new posts” feature of POP Forums to use SignalR. A few versions back, I added a feature where a button would light up while you were pecking out a reply if someone else made a post in the interim. It kind of saves you from that awkward moment where someone else posts some snark before you. While I was proud of the feature, I hated the implementation. When you clicked the reply button, it started polling an MVC URL asking if the last post you had matched the last one the server, and it did it every second and a half until you either replied or the server told you there was a new post, at which point it would display that button. The code was not glam: // in the reply setup PopForums.replyInterval = setInterval("PopForums.pollForNewPosts(" + topicID + ")", 1500); // called from the reply setup and the handler that fetches more posts PopForums.pollForNewPosts = function (topicID) { $.ajax({ url: PopForums.areaPath + "/Forum/IsLastPostInTopic/" + topicID, type: "GET", dataType: "text", data: "lastPostID=" + PopForums.currentTopicState.lastVisiblePost, success: function (result) { var lastPostLoaded = result.toLowerCase() == "true"; if (lastPostLoaded) { $("#MorePostsBeforeReplyButton").css("visibility", "hidden"); } else { $("#MorePostsBeforeReplyButton").css("visibility", "visible"); clearInterval(PopForums.replyInterval); } }, error: function () { } }); }; What’s going on here is the creation of an interval timer to keep calling the server and bugging it about new posts, and setting the visibility of a button appropriately. It looks like this if you’re monitoring requests in FireBug: Gross. The SignalR approach was to call a message broker when a reply was made, and have that broker call back to the listening clients, via a SingalR hub, to let them know about the new post. It seemed weird at first, but the server-side hub’s only method is to add the caller to a group, so new post notifications only go to callers viewing the topic where a new post was made. Beyond that, it’s important to remember that the hub is also the means to calling methods at the client end. Starting at the server side, here’s the hub: using Microsoft.AspNet.SignalR.Hubs; namespace PopForums.Messaging { public class Topics : Hub { public void ListenTo(int topicID) { Groups.Add(Context.ConnectionId, topicID.ToString()); } } } Have I mentioned how awesomely not complicated this is? The hub acts as the channel between the server and the client, and you’ll see how JavaScript calls the above method in a moment. Next, the broker class and its associated interface: using Microsoft.AspNet.SignalR; using Topic = PopForums.Models.Topic; namespace PopForums.Messaging { public interface IBroker { void NotifyNewPosts(Topic topic, int lasPostID); } public class Broker : IBroker { public void NotifyNewPosts(Topic topic, int lasPostID) { var context = GlobalHost.ConnectionManager.GetHubContext<Topics>(); context.Clients.Group(topic.TopicID.ToString()).notifyNewPosts(lasPostID); } } } The NotifyNewPosts method uses the static GlobalHost.ConnectionManager.GetHubContext<Topics>() method to get a reference to the hub, and then makes a call to clients in the group matched by the topic ID. It’s calling the notifyNewPosts method on the client. The TopicService class, which handles the reply data from the MVC controller, has an instance of the broker new’d up by dependency injection, so it took literally one line of code in the reply action method to get things moving. _broker.NotifyNewPosts(topic, post.PostID); The JavaScript side of things wasn’t much harder. When you click the reply button (or quote button), the reply window opens up and fires up a connection to the hub: var hub = $.connection.topics; hub.client.notifyNewPosts = function (lastPostID) { PopForums.setReplyMorePosts(lastPostID); }; $.connection.hub.start().done(function () { hub.server.listenTo(topicID); }); The important part to look at here is the creation of the notifyNewPosts function. That’s the method that is called from the server in the Broker class above. Conversely, once the connection is done, the script calls the listenTo method on the server, letting it know that this particular connection is listening for new posts on this specific topic ID. This whole experiment enables a lot of ideas that would make the forum more Facebook-like, letting you know when stuff is going on around you.

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• PASS: 2013 Summit Location

  - by Bill Graziano

  HQ recently posted a brief update on our search for a location for 2013.  It includes links to posts by four Board members and two community members. I’d like to add my thoughts to the mix and ask you a question.  But I can’t give you a real understanding without telling you some history first. So far we’ve had the Summit in Chicago, San Francisco, Orlando, Dallas, Denver and Seattle.  Each has a little different feel and distinct memories.  I enjoyed getting drinks by the pool in Orlando after the sessions ended.  I didn’t like that our location in Dallas was so far away from all the nightlife.  Denver was in downtown but we had real challenges with hotels.  I enjoyed the different locations.  I always enjoyed the announcement during the third keynote with the location of the next Summit. There are two big events that impacted my thinking on the Summit location.  The first was our transition to the new management company in early 2007.  The event that September in Denver was put on with a six month planning cycle by a brand new headquarters staff.  It wasn’t perfect but came off much better than I had dared to hope.  It also moved us out of the cookie cutter conferences that we used to do into a model where we have a lot more control.  I think you’ll all agree that the production values of our last few Summits have been fantastic.  That Summit also led to our changing relationship with Microsoft.  Microsoft holds two seats on the PASS Board.  All the PASS Board members face the same challenge: we all have full-time jobs and PASS comes in second place professionally (or sometimes further back).  Starting in 2008 we were assigned a liaison from Microsoft that had a much larger block of time to coordinate with us.  That changed everything between PASS and Microsoft.  Suddenly we were talking to product marketing, Microsoft PR, their event team, the Tech*Ed team, the education division, their user group team and their field sales team – locally and internationally.  We strengthened our relationship with CSS, SQLCAT and the engineering teams.  We had exposure at the executive level that we’d never had before.  And their level of participation at the Summit changed from under 100 people to 400-500 people.  I think those 400+ Microsoft employees have value at a conference on Microsoft SQL Server.  For the first time, Seattle had a real competitive advantage over other cities. I’m one that looked very hard at staying in Seattle for a long, long time.  I think those Microsoft engineers have value to our attendees.  I think the increased support that Microsoft can provide when we’re in Seattle has value to our attendees.  But that doesn’t tell the whole story.  There’s a significant (and vocal!) percentage of our membership that wants the Summit outside Seattle.  Post-2007 PASS doesn’t know what it’s like to have a Summit outside of Seattle.  I think until we have a Summit in another city we won’t really know the trade-offs. I think a model where we move every third or every other year is interesting.  But until we have another Summit outside Seattle and we can evaluate the logistics and how important it is to have depth and variety in our Microsoft participation we won’t really know. Another benefit that comes with a move is variety or diversity.  I learn more when I’m exposed to new things and new people.  I believe that moving the Summit will give a different set of people an opportunity to attend. Grant Fritchey writes “It seems that the board is leaning, extremely heavily, towards making it a permanent fixture in Seattle.”  I don’t believe that’s true.  I know there was discussion of that earlier but I don’t believe it’s true now. And that brings me to my question.  Do we announce the city now or do we wait until the 2012 Summit?  I’m happy to announce Seattle vs. not-Seattle as soon as we sign the contract.  But I’d like to leave the actual city announcement until the 2011 Summit.  I like the drama and mystery of it.  I also like that it doesn’t give you a reason to skip a Summit and wait for the next one if it’s closer or back in Seattle.  The other side of the coin is that your planning is easier if you know where it is.  What do you think?

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• Declarative Architectures in Infrastructure as a Service (IaaS)

  - by BuckWoody

  I deal with computing architectures by first laying out requirements, and then laying in any constraints for it's success. Only then do I bring in computing elements to apply to the system. As an example, a requirement might be "world-side availability" and a constraint might be "with less than 80ms response time and full HA" or something similar. Then I can choose from the best fit of technologies which range from full-up on-premises computing to IaaS, PaaS or SaaS. I also deal in abstraction layers - on-premises systems are fully under your control, in IaaS the hardware is abstracted (but not the OS, scale, runtimes and so on), in PaaS the hardware and the OS is abstracted and you focus on code and data only, and in SaaS everything is abstracted - you merely purchase the function you want (like an e-mail server or some such) and simply use it. When you think about solutions this way, the architecture moves to the primary factor in your decision. It's problem-first architecting, and then laying in whatever technology or vendor best fixes the problem. To that end, most architects design a solution using a graphical tool (I use Visio) and then creating documents that  let the rest of the team (and business) know what is required. It's the template, or recipe, for the solution. This is extremely easy to do for SaaS - you merely point out what the needs are, research the vendor and present the findings (and bill) to the business. IT might not even be involved there. In PaaS it's not much more complicated - you use the same Application Lifecycle Management and design tools you always have for code, such as Visual Studio or some other process and toolset, and you can "stamp out" the application in multiple locations, update it and so on. IaaS is another story. Here you have multiple machines, operating systems, patches, virus scanning, run-times, scale-patterns and tools and much more that you have to deal with, since essentially it's just an in-house system being hosted by someone else. You can certainly automate builds of servers - we do this as technical professionals every day. From Windows to Linux, it's simple enough to create a "build script" that makes a system just like the one we made yesterday. What is more problematic is being able to tie those systems together in a coherent way (as a solution) and then stamp that out repeatedly, especially when you might want to deploy that solution on-premises, or in one cloud vendor or another. Lately I've been working with a company called RightScale that does exactly this. I'll point you to their site for more info, but the general idea is that you document out your intent for a set of servers, and it will deploy them to on-premises clouds, Windows Azure, and other cloud providers all from the same script. In other words, it doesn't contain the images or anything like that - it contains the scripts to build them on-premises or on a cloud vendor like Microsoft. Using a tool like this, you combine the steps of designing a system (all the way down to passwords and accounts if you wish) and then the document drives the distribution and implementation of that intent. As time goes on and more and more companies implement solutions on various providers (perhaps for HA and DR) then this becomes a compelling investigation. The RightScale information is here, if you want to investigate it further. Yes, there are other methods I've found, but most are tied to a single kind of cloud, and I'm not into vendor lock-in. Poppa Bear Level - Hands-on EvaluateRightScale at no cost.  Just bring your Windows Azurecredentials and follow the these tutorials: Sign Up for Windows Azure Add     Windows Azure to a RightScale Account Windows Azure Virtual Machines     3-tier Deployment Momma Bear Level - Just the Right level... ;0)  WindowsAzure Evaluation Guide - if you are new toWindows Azure Virtual Machines and new to RightScale, we recommend that youread the entire evaluation guide to gain a more complete understanding of theWindows Azure + RightScale solution.    WindowsAzure Support Page @ support.rightscale.com - FAQ's, tutorials,etc. for  Windows Azure Virtual Machines (Work in Progress) Baby Bear Level - Marketing WindowsAzure Page @ www.rightscale.com - find overview informationincluding solution briefs and presentation & demonstration videos   Scale     and Automate Applications on Windows Azure  Solution Brief     - how RightScale makes Windows Azure Virtual Machine even better SQL     Server on Windows Azure  Solution Brief   -       Run Highly Available SQL Server on Windows Azure Virtual Machines

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• Reference Data Management and Master Data: Are Relation ?

  - by Mala Narasimharajan

  Submitted By:  Rahul Kamath  Oracle Data Relationship Management (DRM) has always been extremely powerful as an Enterprise Master Data Management (MDM) solution that can help manage changes to master data in a way that influences enterprise structure, whether it be mastering chart of accounts to enable financial transformation, or revamping organization structures to drive business transformation and operational efficiencies, or restructuring sales territories to enable equitable distribution of leads to sales teams following the acquisition of new products, or adding additional cost centers to enable fine grain control over expenses. Increasingly, DRM is also being utilized by Oracle customers for reference data management, an emerging solution space that deserves some explanation. What is reference data? How does it relate to Master Data? Reference data is a close cousin of master data. While master data is challenged with problems of unique identification, may be more rapidly changing, requires consensus building across stakeholders and lends structure to business transactions, reference data is simpler, more slowly changing, but has semantic content that is used to categorize or group other information assets – including master data – and gives them contextual value. In fact, the creation of a new master data element may require new reference data to be created. For example, when a European company acquires a US business, chances are that they will now need to adapt their product line taxonomy to include a new category to describe the newly acquired US product line. Further, the cross-border transaction will also result in a revised geo hierarchy. The addition of new products represents changes to master data while changes to product categories and geo hierarchy are examples of reference data changes.1 The following table contains an illustrative list of examples of reference data by type. Reference data types may include types and codes, business taxonomies, complex relationships & cross-domain mappings or standards. Types & Codes Taxonomies Relationships / Mappings Standards Transaction Codes Industry Classification Categories and Codes, e.g., North America Industry Classification System (NAICS) Product / Segment; Product / Geo Calendars (e.g., Gregorian, Fiscal, Manufacturing, Retail, ISO8601) Lookup Tables (e.g., Gender, Marital Status, etc.) Product Categories City à State à Postal Codes Currency Codes (e.g., ISO) Status Codes Sales Territories (e.g., Geo, Industry Verticals, Named Accounts, Federal/State/Local/Defense) Customer / Market Segment; Business Unit / Channel Country Codes (e.g., ISO 3166, UN) Role Codes Market Segments Country Codes / Currency Codes / Financial Accounts Date/Time, Time Zones (e.g., ISO 8601) Domain Values Universal Standard Products and Services Classification (UNSPSC), eCl@ss International Classification of Diseases (ICD) e.g., ICD9 à IC10 mappings Tax Rates Why manage reference data? Reference data carries contextual value and meaning and therefore its use can drive business logic that helps execute a business process, create a desired application behavior or provide meaningful segmentation to analyze transaction data. Further, mapping reference data often requires human judgment. Sample Use Cases of Reference Data Management Healthcare: Diagnostic Codes The reference data challenges in the healthcare industry offer a case in point. Part of being HIPAA compliant requires medical practitioners to transition diagnosis codes from ICD-9 to ICD-10, a medical coding scheme used to classify diseases, signs and symptoms, causes, etc. The transition to ICD-10 has a significant impact on business processes, procedures, contracts, and IT systems. Since both code sets ICD-9 and ICD-10 offer diagnosis codes of very different levels of granularity, human judgment is required to map ICD-9 codes to ICD-10. The process requires collaboration and consensus building among stakeholders much in the same way as does master data management. Moreover, to build reports to understand utilization, frequency and quality of diagnoses, medical practitioners may need to “cross-walk” mappings -- either forward to ICD-10 or backwards to ICD-9 depending upon the reporting time horizon. Spend Management: Product, Service & Supplier Codes Similarly, as an enterprise looks to rationalize suppliers and leverage their spend, conforming supplier codes, as well as product and service codes requires supporting multiple classification schemes that may include industry standards (e.g., UNSPSC, eCl@ss) or enterprise taxonomies. Aberdeen Group estimates that 90% of companies rely on spreadsheets and manual reviews to aggregate, classify and analyze spend data, and that data management activities account for 12-15% of the sourcing cycle and consume 30-50% of a commodity manager’s time. Creating a common map across the extended enterprise to rationalize codes across procurement, accounts payable, general ledger, credit card, procurement card (P-card) as well as ACH and bank systems can cut sourcing costs, improve compliance, lower inventory stock, and free up talent to focus on value added tasks. Change Management: Point of Sales Transaction Codes and Product Codes In the specialty finance industry, enterprises are confronted with usury laws – governed at the state and local level – that regulate financial product innovation as it relates to consumer loans, check cashing and pawn lending. To comply, it is important to demonstrate that transactions booked at the point of sale are posted against valid product codes that were on offer at the time of booking the sale. Since new products are being released at a steady stream, it is important to ensure timely and accurate mapping of point-of-sale transaction codes with the appropriate product and GL codes to comply with the changing regulations. Multi-National Companies: Industry Classification Schemes As companies grow and expand across geographies, a typical challenge they encounter with reference data represents reconciling various versions of industry classification schemes in use across nations. While the United States, Mexico and Canada conform to the North American Industry Classification System (NAICS) standard, European Union countries choose different variants of the NACE industry classification scheme. Multi-national companies must manage the individual national NACE schemes and reconcile the differences across countries. Enterprises must invest in a reference data change management application to address the challenge of distributing reference data changes to downstream applications and assess which applications were impacted by a given change. References 1 Master Data versus Reference Data, Malcolm Chisholm, April 1, 2006.

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• Infiniband: a highperformance network fabric - Part I

  - by Karoly Vegh

  Introduction:At the OpenWorld this year I managed to chat with interesting people again - one of them answering Infiniband deepdive questions with ease by coffee turned out to be one of Oracle's IB engineers, Ted Kim, who actually actively participates in the Infiniband Trade Association and integrates Oracle solutions with this highspeed network. This is why I love attending OOW. He granted me an hour of his time to talk about IB. This post is mostly based on that tech interview.Start of the actual post: Traditionally datatransfer between servers and storage elements happens in networks with up to 10 gigabit/seconds or in SANs with up to 8 gbps fiberchannel connections. Happens. Well, data rather trickles through.But nowadays data amounts grow well over the TeraByte order of magnitude, and multisocket/multicore/multithread Servers hunger data that these transfer technologies just can't deliver fast enough, causing all CPUs of this world do one thing at the same speed - waiting for data. And once again, I/O is the bottleneck in computing. FC and Ethernet can't keep up. We have half-TB SSDs, dozens of TB RAM to store data to be modified in, but can't transfer it. Can't backup fast enough, can't replicate fast enough, can't synchronize fast enough, can't load fast enough. The bad news is, everyone is used to this, like back in the '80s everyone was used to start compile jobs and go for a coffee. Or on vacation. The good news is, there's an alternative. Not so-called "bleeding-edge" 8gbps, but (as of now) 56. Not layers of overhead, but low latency. And it is available now. It has been for a while, actually. Welcome to the world of Infiniband. Short history:Infiniband was born as a result of joint efforts of HPAQ, IBM, Intel, Sun and Microsoft. They planned to implement a next-generation I/O fabric, in the 90s. In the 2000s Infiniband (from now on: IB) was quite popular in the high-performance computing field, powering most of the top500 supercomputers. Then in the middle of the decade, Oracle realized its potential and used it as an interconnect backbone for the first Database Machine, the first Exadata. Since then, IB has been booming, Oracle utilizes and supports it in a large set of its HW products, it is the backbone of the famous Engineered Systems: Exadata, SPARC SuperCluster, Exalogic, OVCA and even the new DB backup/recovery box. You can also use it to make servers talk highspeed IP to eachother, or to a ZFS Storage Appliance. Following Oracle's lead, even IBM has jumped the wagon, and leverages IB in its PureFlex systems, their first InfiniBand Machines.IB Structural Overview: If you want to use IB in your servers, the first thing you will need is PCI cards, in IB terms Host Channel Adapters, or HCAs. Just like NICs for Ethernet, or HBAs for FC. In these you plug an IB cable, going to an IB switch providing connection to other IB HCAs. Of course you're going to need drivers for those in your OS. Yes, these are long-available for Solaris and Linux. Now, what protocols can you talk over IB? There's a range of choices. See, IB isn't accepting package loss like Ethernet does, and hence doesn't need to rely on TCP/IP as a workaround for resends. That is, you still can run IP over IB (IPoIB), and that is used in various cases for control functionality, but the datatransfer can run over more efficient protocols - like native IB. About PCI connectivity: IB cards, as you see are fast. They bring low latency, which is just as important as their bandwidth. Current IB cards run at 56 gbit/s. That is slightly more than double of the capacity of a PCI Gen2 slot (of ~25 gbit/s). And IB cards are equipped usually with two ports - that is, altogether you'd need 112 gbit/s PCI slots, to be able to utilize FDR IB cards in an active-active fashion. PCI Gen3 slots provide you with around ~50gbps. This is why the most IB cards are configured in an active-standby way if both ports are used. Once again the PCI slot is the bottleneck. Anyway, the new Oracle servers are equipped with Gen3 PCI slots, an the new IB HCAs support those too. Oracle utilizes the QDR HCAs, running at 40gbp/s brutto, which translates to a 32gbp/s net traffic due to the 10:8 signal-to-data information ratio. Consolidation techniques: Technology never stops to evolve. Mellanox is working on the 100 gbps (EDR) version already, which will be optical, since signal technology doesn't allow EDR to be copper. Also, I hear you say "100gbps? I will never use/need that much". Are you sure? Have you considered consolidation scenarios, where (for example with Oracle Virtual Network) you could consolidate your platform to a high densitiy virtualized solution providing many virtual 10gbps interfaces through that 100gbps? Technology never stops to evolve. I still remember when a 10mbps network was impressively fast. Back in those days, 16MB of RAM was a lot. Now we usually run servers with around 100.000 times more RAM. If network infrastrucure speends could grow as fast as main memory capacities, we'd have a different landscape now :) You can utilize SRIOV as well for consolidation. That is, if you run LDoms (aka Oracle VM Server for SPARC) you do not have to add physical IB cards to all your guest LDoms, and you do not need to run VIO devices through the hypervisor either (avoiding overhead). You can enable SRIOV on those IB cards, which practically virtualizes the PCI bus, and you can dedicate Physical- and Virtual Functions of the virtualized HCAs as native, physical HW devices to your guests. See Raghuram's excellent post explaining SRIOV. SRIOV for IB is supported since LDoms 3.1.  This post is getting lengthier, so I will rename it to Part I, and continue it in a second post. 

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• Sun Ray Hardware Last Order Dates & Extension of Premier Support for Desktop Virtualization Software

  - by Adam Hawley

  In light of the recent announcement  to end new feature development for Oracle Virtual Desktop Infrastructure Software (VDI), Oracle Sun Ray Software (SRS), Oracle Virtual Desktop Client (OVDC) Software, and Oracle Sun Ray Client hardware (3, 3i, and 3 Plus), there have been questions and concerns regarding what this means in terms of customers with new or existing deployments.  The following updates clarify some of these commonly asked questions. Extension of Premier Support for Software Though there will be no new feature additions to these products, customers will have access to maintenance update releases for Oracle Virtual Desktop Infrastructure and Sun Ray Software, including Oracle Virtual Desktop Client and Sun Ray Operating Software (SROS) until Premier Support Ends.  To ensure that customer investments for these products are protected, Oracle  Premier Support for these products has been extended by 3 years to following dates: Sun Ray Software - November 2017 Oracle Virtual Desktop Infrastructure - March 2017 Note that OVDC support is also extended to the above dates since OVDC is licensed by default as part the SRS and VDI products.   As a reminder, this only affects the products listed above.  Oracle Secure Global Desktop and Oracle VM VirtualBox will continue to be enhanced with new features from time-to-time and, as a result, they are not affected by the changes detailed in this message. The extension of support means that customers under a support contract will still be able to file service requests through Oracle Support, and Oracle will continue to provide the utmost level of support to our customers as expected,  until the published Premier Support end date.  Following the end of Premier Support, Sustaining Support remains an 'indefinite' period of time.   Sun Ray 3 Series Clients - Last Order Dates For Sun Ray Client hardware, customers can continue to purchase Sun Ray Client devices until the following last order dates: Product Marketing Part Number Last Order Date Last Ship Date Sun Ray 3 Plus TC3-P0Z-00, TC3-PTZ-00 (TAA) September 13, 2013 February 28, 2014 Sun Ray 3 Client TC3-00Z-00 February 28, 2014 August 31, 2014 Sun Ray 3i Client TC3-I0Z-00 February 28, 2014 August 31, 2014 Payflex Smart Cards X1403A-N, X1404A-N February 28, 2014 August 31, 2014 Note the difference in the Last Order Date for the Sun Ray 3 Plus (September 13, 2013) compared to the other products that have a Last Order Date of February 28, 2014. The rapidly approaching date for Sun Ray 3 Plus is due to a supplier phasing-out production of a key component of the 3 Plus.   Given September 13 is unfortunately quite soon, we strongly encourage you to place your last time buy as soon as possible to maximize Oracle's ability fulfill your order. Keep in mind you can schedule shipments to be delivered as late as the end of February 2014, but the last day to order is September 13, 2013. Customers wishing to purchase other models - Sun Ray 3 Clients and/or Sun Ray 3i Clients - have additional time (until February 28, 2014) to assess their needs and to allow fulfillment of last time orders.  Please note that availability of supply cannot be absolutely guaranteed up to the last order dates and we strongly recommend placing last time buys as early as possible.  Warranty replacements for Sun Ray Client hardware for customers covered by Oracle Hardware Systems Support contracts will be available beyond last order dates, per Oracle's policy found on Oracle.com here.  Per that policy, Oracle intends to provide replacement hardware for up to 5 years beyond the last ship date, but hardware may not be available beyond the 5 year period after the last ship date for reasons beyond Oracle's control. In any case, by design, Sun Ray Clients have an extremely long lifespan  and mean time between failures (MTBF) - much longer than PCs, and over the years we have continued to see first- and second generations of Sun Rays still in daily use.  This is no different for the Sun Ray 3, 3i, and 3 Plus.   Because of this, and in addition to Oracle's continued support for SRS, VDI, and SROS, Sun Ray and Oracle VDI deployments can continue to expand and exist as a viable solution for some time in the future. Continued Availability of Product Licenses and Support Oracle will continue to offer all existing software licenses, and software and hardware support including: Product licenses and Premier Support for Sun Ray Software and Oracle Virtual Desktop Infrastructure Premier Support for Operating Systems (for Sun Ray Operating Software maintenance upgrades/support)  Premier Support for Systems (for Sun Ray Operating Software maintenance upgrades/support and hardware warranty) Support renewals For More Information For more information, please refer to the following documents for specific dates and policies associated with the support of these products: Document 1478170.1 - Oracle Desktop Virtualization Software and Hardware Lifetime Support Schedule Document 1450710.1 - Sun Ray Client Hardware Lifetime schedule Document 1568808.1 - Document Support Policies for Discontinued Oracle Virtual Desktop Infrastructure, Sun Ray Software and Hardware and Oracle Virtual Desktop Client Development For Sales Orders and Questions Please contact your Oracle Sales Representative or Saurabh Vijay ([email protected])

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• Global Perspective: Oracle AppAdvantage Does its Stage Debut in the UK

  - by Tanu Sood

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Global Perspective is a monthly series that brings experiences, business needs and real-world use cases from regions across the globe. This month’s feature is a follow-up from last month’s Global Perspective note from a well known ACE Director based in EMEA. My first contribution to this blog was before Oracle Open World and I was quite excited about where this initiative would take me in my understanding of the value of Oracle Fusion Middleware. Rimi Bewtra from the Oracle AppAdvantage team came as promised to the Oracle ACE Director briefings and explained what this initiative was all about and I then asked the directors to take part in the new survey. The story was really well received and then at the SOA advisory board that many of these ACE Directors already take part in there was a further discussion on how this initiative will help customers understand the benefits of adoption. A few days later Rick Beers launched the program at a lunch of invited customer executives which included one from Pella who talked about their projects (a quick recap on that here). I wasn’t able to stay for the whole event but what really interested me was that these executives who understood the technology but where looking for how they could use them to drive their businesses. Lots of ideas were bubbling up in my head about how we can use this in user groups to help our members, and the timing was fantastic as just three weeks later we had UKOUG_Apps13, our flagship Applications conference in the UK. We had independently working with Oracle marketing in the UK on an initiative called Apps Transformation to help our members look beyond just the application they use today. We have had a Fusion community page but felt the options open are now much wider than Fusion Applications, there are acquired applications, social, mobility and of course the underlying technology, Oracle Fusion Middleware. I was really pleased to be allowed to give the Oracle AppAdvantage story as a session in our conference and we are planning a special Apps Transformation event in March where I hope the Oracle AppAdvantage team will take part and we will have the results of the survey to discuss. But, life also came full circle for me. In my first post, I talked about Andrew Sutherland and his original theory that Oracle Fusion Middleware adoption had technical drivers. Well, Andrew was a speaker at our event and he gave a potted, tech-talk free update on Oracle Open World. Andrew talked about the Prevailing Technology Winds, and what is driving this today and he talked about that in the past it was the move from simply automating processes (ERP etc), through the altering of those processes (SOA) and onto consolidation. The next drivers are around the need to predict, both faster and more accurately; how to better exploit the information that we have available. He went on to talk about The Nexus of Forces: Social, Mobile, Cloud and Information – harnessing these forces of change with Oracle technology. Gartner really likes this concept and if you want to know more you can get their paper here. All this has made me think, and I hope it will make you too. Technology can help us drive our businesses better and understanding your needs can be the first step on your journey, which was the theme of our event in the UK. I spoke to a number of the delegates and I hope to share some of their stories in later posts. If you have a story to share, the survey is at: https://www.surveymonkey.com/s/P335DD3 About the Author: Debra Lilley, Fujitsu Fusion Champion, UKOUG Board Member, Fusion User Experience Advocate and ACE Director. Debra has 18 years experience with Oracle Applications, with E Business Suite since 9.4.1, moving to Business Intelligence Team Leader and then Oracle Alliance Director. She has spoken at over 100 conferences worldwide and posts at debrasoraclethoughts Editor’s Note: Debra has kindly agreed to share her musings and experience in a monthly column on the Fusion Middleware blog so do stay tuned…

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• Process Centric Banking: Loan Origination Solution

  - by Manish Palaparthy

  There is an old proverb that goes, "The difference between theory and practice is greater in practice than in theory". So, we keep doing numerous "Proof of Concepts" with our own products on various business cases to analyze them deeply, understand and explain to our customers. We then present our learnings as they happened. The awareness of each PoC should help readers increase the trustworthiness of the results coming out of these PoCs. I present one such PoC where we invested a lot of time&effort.  Process Centric Banking : Loan Origination Solution Loan Origination is a process by which a borrower applies for a new loan and the lender processes that application. Loan origination includes the series of steps taken by the bank from the point the customer shows interest in a loan product all the way to disbursal of funds. The Loan Origination process is relevant for many kind of lenders in Financial services: Banks, Credit Unions, NBFCs(Non Banking Financial Companies) and so on. For simplicity sake, I will use "Bank" as the lending institution in the rest of my article.  Loan Origination is one of the core processes for Banks as it is the process by which the it creates assets against which the Institution earns most of its profits from. A well tuned loan origination process can affect the Bank in many positive ways. Banks have always shown great interest in automating the loan origination process for the above reason. However, due the constant changes in customer environment, market dynamics, prevailing economic conditions, cost pressures & regulatory environment they run into lot of challenges. Let me categorize some of these challenges for you Customer Environment Multiple Channels: Customer can use any of the available channels (Internet Banking, Email, Fax, Branch, Phone Banking, ATM, Broker, Mobile, Snail Mail) to perform all or some of the activities related to her Visibility into the origination process: Expect immediate update on the status of loan processing & alert messages Reduced Turn Around Time: Expect loans to be processed with least turn around time Reduced loan processing fees: Partly due to market dynamics the customer expects the loan processing fee to be negligible Market Dynamics Competitive environment:  The competition keeps creating many variants of loan products to attract customers, the bank needs to create similar product variants with better offers to attract customers or keep existing ones Ability to migrate loans from one vendor to another: It has become really easy for retail customers to move from one bank to the other given the low fee of loan processing and highly attractive offers. How does the bank protect it's customer base while actively engaging with potential customers banking with competitor banks Flexibility to react to market developments: Market development greatly influence loan processing, underwriting, asset valuation, risk mitigation rules. Can the bank modify rules and policies, the idea is not just to react to market developments but to pro-actively manage new developments Economic conditions Constant change in various rates and their implications on the rates and rules applied when on-boarding a loan: How quickly can the bank apply changes to rates offered to customers when the central bank changes various rates Requirements of Audit by the central banker: Tough economic conditions have demanded much more stringent audit rules and tests. The banks needs to produce ready reports(historic & operational) for audit compliance Risk Mitigation: While risk mitigation has always been a key concern for the bank, this is the area where the bank's underwriters & risk analysts spend the maximum time when processing a loan application. In order to reduce TAT the bank cannot compromise on its risk mitigation strategies Cost pressures Reduce Cost of processing per application: To deliver a reduced loan processing fee to the customer, the bank needs to keep its cost per processing loan application low. Meet customer TAT expectations while reducing the queues and the systems being used to process the loan application: The loan application could potentially be spending a lot of time waiting in the queue for further processing. Different volumes & patterns of applications demand different queuing algorithms. The bank needs to have real-time visibility into these queues and have the flexibility to change queuing algorithms at runtime  Increase the use of electronic communication and reduce the branch channel usage: Lesser automation leads not only leads to Increased turn around time, it also impacts more costs to reach out to customers The objective of our PoC was to implement a Loan Origination Solution whose ownership lies with the bank and effectively meet the challenges listed above. We built a simple story board for the solution We then went about implementing our storyboard using Oracle BPM Suite, Webcenter Content : Imaging. The web UI has been built on ADF technolgies, while the integration with core-services has been implemented using the underlying SOA infrastructure. The BPM process model is quite exhaustive can meet all the challenges listed above to reasonable degree. A bank intending to implement an end-to-end Loan Origination Solution has multiple options at it's disposal. It can Develop a customer Loan Origination Application from scratch: Gives maximum opportunity to build what you want but inflexible to upgrade and maintain. Higher TCO in long term Buy a Packaged application & customize it: Customizing a generic loan application can be tedious and prove as difficult as above. Build it using many disparate & un-integrated tools: Initially seems easier than developing from scratch. But, without integrated tool sets this is not a viable approach either or A solution based on a Framework: Independent Services and Business Process Modeling provide decoupled architecture that is flexible. We built this framework end-to-end with processes the core process of loan origination & several sub-processes such as Analyse and define customer needs, customer credit verification, identity check processes, legal review process, New customer registration & risk assessment.

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• Customer Engagement: Are Your Customers Engaged With Your Brands?

  - by Michael Snow

  Engaging Customers is Critical for Business Growth This week we'll be spending some time looking at Customer Engagement. We all have stories about how we try to engage our customers better than ever before.  We all know that successfully engaging customers is critical to an organization’s business success. We also know that engaging our customers is more challenging today than ever before. There is so much noise to compete with for getting anyone's attention. Over the last decade and a half we’ve watched as the online channel became a primary one for conducting our business and even managing our lives. And during this whole process or evolution, the customer journey has grown increasingly complex. Customers themselves have assumed increasing power and influence over the purchase process and for setting the tone and pace of the relationships they have with brands and you see the evidence of this in the really high expectations that customers have today. They expect brand experiences that are personalized and relevant -- In other words they want experiences that demonstrate that the brand understands their interests, preferences and past interactions with them. They also expect their experience with a brand and the community surrounding it to be social and interactive – it’s no longer acceptable to have a static, one-way dialogue with your customer base or to fail to connect your customers with fellow customers, or with your employees and partners. And on top of all this, customers expect us to deliver this rich and engaging, personalized and interactive experience, in a consistent way across a variety of channels including web, mobile and social channels or even offline venues such as in-store or via a call center. And as a result, we see that delivery on these expectations and successfully engaging your customers is a great challenge today. Customers expect a personal, engaging and consistent online customer experience. Today’s consumer expects to engage with your brand and the community surrounding it in an interactive and social way. Customers have come to expect a lot for the online customer experience.  ·        They expect it to be personal: o   Accessible:  - Regardless of my device  Via my existing online identities  o   Relevant:  Content that interests me  o   Customized:  To be able to tailor my online experience  ·        They expect it to be engaging: o   Social:  So I can share content with my social networks  o   Intuitive:  To easily find what I need   o   Interactive:  So I can interact with online communities And they expect it to be consistent across the online experience – so you better have your brand and information ducks in a row. These expectations are not only limited to your customers by any means. Your employees (and partners) are also expecting to be empowered with engagement tools across their internal and external communications and interactions with customers, partners and other employees. We had a great conversation with Ted Schadler from Forrester Research entitled: "Mobile is the New Face of Engagement" that is now available On-Demand. Take a look at all the webcasts available to watch from our Social Business Thought Leader Series. Social capabilities have become so pervasive and changed customers’ expectations for their online experiences. The days of one-direction communication with customers are at an end. Today’s customers expect to engage in a dialogue with your brand and the community surrounding it in an interactive and social way. You have at a very short window of opportunity to engage a customer before they go to another site in their pursuit of information, product, or services. In fact, customers who engage with brands via social media tend to spend more that customers who don’t, between 20% and 40% more.  And your customers are also increasingly influenced by their social networks too – 40% of consumers say they factor in Facebook recommendations when making purchasing decisions.  This means a few different things for today’s businesses. Incorporating forms of social interaction such as commenting or reviews as well as tightly integrating your online experience with your customers’ social networking experiences into the online customer experience are crucial for maintaining the eyeballs on your desired pages. --- Notes/Sources: 93% - Cone Finds that Americans Expect Companies to Have a Presence in Social Media - http://www.coneinc.com/content1182 40% of consumers factor in Facebook recommendations when making decisions about purchasing (Increasing Campaign Effectiveness with Social Media, Syncapse, March 2011) 20%-40% - Customers who engage with a company via social media spend this percentage more with that company than other customers (Source: Bain & Company Report – Putting Social Media to Work)

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• Summit reflections

  - by Rob Farley

  So far, my three PASS Summit experiences have been notably different to each other. My first, I wasn’t on the board and I gave two regular sessions and a Lightning Talk in which I told jokes. My second, I was a board advisor, and I delivered a precon, a spotlight and a Lightning Talk in which I sang. My third (last week), I was a full board director, and I didn’t present at all. Let’s not talk about next year. I’m not sure there are many options left. This year, I noticed that a lot more people recognised me and said hello. I guess that’s potentially because of the singing last year, but could also be because board elections can bring a fair bit of attention, and because of the effort I’ve put in through things like 24HOP... Yeah, ok. It’d be the singing. My approach was very different though. I was watching things through different eyes. I looked for the things that seemed to be working and the things that didn’t. I had staff there again, and was curious to know how their things were working out. I knew a lot more about what was going on behind the scenes to make various things happen, and although very little about the Summit was actually my responsibility (based on not having that portfolio), my perspective had moved considerably. Before the Summit started, Board Members had been given notebooks – an idea Tom (who heads up PASS’ marketing) had come up with after being inspired by seeing Bill walk around with a notebook. The plan was to take notes about feedback we got from people. It was a good thing, and the notebook forms a nice pair with the SQLBits one I got a couple of years ago when I last spoke there. I think one of the biggest impacts of this was that during the first keynote, Bill told everyone present about the notebooks. This set a tone of “we’re listening”, and a number of people were definitely keen to tell us things that would cause us to pull out our notebooks. PASSTV was a new thing this year. Justin, the host, featured on the couch and talked a lot of people about a lot of things, including me (he talked to me about a lot of things, I don’t think he talked to a lot people about me). Reaching people through online methods is something which interests me a lot – it has huge potential, and I love the idea of being able to broadcast to people who are unable to attend in person. I’m keen to see how this medium can be developed over time. People who know me will know that I’m a keen advocate of certification – I've been SQL certified since version 6.5, and have even been involved in creating exams. However, I don’t believe in studying for exams. I think training is worthwhile for learning new skills, but the goal should be on learning those skills, not on passing an exam. Exams should be for proving that the skills are there, not a goal in themselves. The PASS Summit is an excellent place to take exams though, and with an attitude of professional development throughout the event, why not? So I did. I wasn’t expecting to take one, but I was persuaded and took the MCM Knowledge Exam. I hadn’t even looked at the syllabus, but tried it anyway. I was very tired, and even fell asleep at one point during it. I’ll find out my result at some point in the future – the Prometric site just says “Tested” at the moment. As I said, it wasn’t something I was expecting to do, but it was good to have something unexpected during the week. Of course it was good to catch up with old friends and make new ones. I feel like every time I’m in the US I see things develop a bit more, with more and more people knowing who I am, who my staff are, and recognising the LobsterPot brand. I missed being a presenter, but I definitely enjoyed seeing many friends on the list of presenters. I won’t try to list them, because there are so many these days that people might feel sad if I don’t mention them. For those that I managed to see, I was pleased to see that the majority of them have lifted their presentation skills since I last saw them, and I happily told them as much. One person who I will mention was Paul White, who travelled from New Zealand to his first PASS Summit. He gave two sessions (a regular session and a half-day), packed large rooms of people, and had everyone buzzing with enthusiasm. I spoke to him after the event, and he told me that his expectations were blown away. Paul isn’t normally a fan of crowds, and the thought of 4000 people would have been scary. But he told me he had no idea that people would welcome him so well, be so friendly and so down to earth. He’s seen the significance of the SQL Server community, and says he’ll be back. It’ll be good to see him there. Will you be there too?

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• 3 Trends for SMBs around Social, Mobile, and Sensor

  - by Socially_Aware_Enterprise

  While I often am talking to big companies or discussing enterprise solutions. There are times when individuals ask me about Small or Medium sized business trends.  Interestingly,  the Enterprise Social, Mobile, and Sensor initiatives I regularly discuss are in fact related to even the Mom and Pop storefront. The eco-system of new service players in the Social-Mobile-Sensor space generally emerge developing partnerships with enterprises as they develop and bring economy to scale to their services for the larger market. And of course Oracle has an entire division dedicated for delivering products and support to help emerging companies compete without the need to open an industrial strength credit line.. So here are some trends that we are helping large enterprises to deploy today, but small and medium businesses should be able to take advantage of by the end of this year and starting into 2015. 1) The typical small business is generally "Localized". But the ability to be "Hyper-Localized" will come as location based services become ubiquitous. Many small businesses have one or several storefronts and theirs are typically within a single regional economic footprint. While the internet provides global reach, it will be the businesses that invest in social, mobile and local that will win in the end.  Of course I am a huge SoMoLo evangelist. The SMBs' content and targeting with platforms for Geo-Fencing, Geo-Conquesting and Path-Matching to HHI are all going to be accessible to them, if not for Mobile Apps, then via Mobile messaging in Social Networks that offer it.. Expect to be able to target FaceBook messaging not by city, but by store or mall… This makes being able to be "Hyper-Local" even more important. And with new proximity services coming online more than ever before, SMBs will operate and service customers with pinpoint accuracy right down to where they stand in an aisle. Geo-Conquesting will be huge for small players to place ads when customers pass through competitors regions. Car Dealers are doing this now.. But also of course iBeacons are now very cheap and getting easier to put in retail stores. The ability for sales to happen anywhere in the store via a mobile phone or tablet is huge, as it will give the small shop the flexibility to not have to "Guard the Register" as more or most transactions will be digital. Thus, M-Commerce and T-Commerce will change the job of cashier dramatically.. 2) Intra-Brand Advocacy, the idea now is that rather than just depend on your trusty social media manager and his team, you are going to push more and more individuals with expertise inside the organization to help manage, reach-out, and utilize social channels to manage the incoming questions and answers customers need. While for years CRM was the tool of the enterprise, today CRMs enable this now "Salesforce et al" capability to trickle throughout the company. This gives greater pressure to organize roles, but also flatten out the organization. Internal collaboration around topics and customer needs is going to be the key for SMBs to finally get serious about customer experiences. Their customers are online and in social networks. This includes not just B2C SMBs but also B2B companies as well. Don't believe me? To find the players just use hashtag #SocialSelling and you will see… 3) The Visual Networks will begin to move from Content Aggregators to Content Collaboration platforms, which means Pinterest, Instagram, Vine, & others will begin to move to add more features brands want, first marketing platforms, rather than unique brand partnerships as they do today, but this will open ways for SMBs to engage with clear brand messaging and metrics. Eventually providing more "Collaboration" between Brand and Consumer.. Don't think for a minute Facebook bought Oculus Rift so you could see your timeline in 3-D. The Social Networks I advise customers to invest in are ones that are audio and visual intrinsically. Players from SoundCloud to Pinterest are deploying ways for brands to harness their interactive visual or audio based social networks to sell ad units aka brand messaging. While the Social Media revolution is going on, the emphasis was on the social, today it more and more about the media in social, that enterprises soon small and medium businesses will be connected to. 

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• Oracle CRM On Demand Release 24 is Generally Available

  - by Richard Lefebvre

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 We are pleased to announce that Oracle CRM On Demand Release 24 is Generally Available as of October 25, 2013 Get smarter, more productive and the best value with Oracle CRM On Demand Release 24. Oracle CRM On Demand continues to be the most complete Software-as-a-Service (SaaS) CRM solution available. Now, with Release 24, organizations of all types and sizes benefit from actionable insight anywhere, anytime, as well as key enhancements in mobility, embedded social, analytics, integration and extensibility, and ease of use.Next Generation Mobile and Desktop Solutions : Oracle CRM On Demand Release 24 offers a complete set of mobile and desktop solutions that improve productivity by enabling reps to access and update information anywhere, anytime. Capabilities include: Oracle CRM On Demand Disconnected Mobile Sales (DMS) – A disconnected native iPad solution, DMS has been further streamlined mobile sales process by adding Structured Product Messaging to record brand specific call objectives, enhancements in HTML5 eDetailing including message response tracking and improvements in administration and configuration such as more field management options for read only fields, role management and enhanced logging. Oracle CRM On Demand Connected Mobile Sales. This add-on mobile service provides a configurable mobile solution on iOS, BlackBerry and now Android devices. You can access data from CRM On Demand in real time with a rich, native user experience, that is comfortable and familiar to current iOS, BlackBerry and Android users. New features also include Single Sign On to enhance security for mobile users.  Oracle CRM On Demand Desktop: This application centralizes essential CRM information in the familiar Microsoft Outlook environment,increasing user adoption and decreasing training costs. Users can manage CRM data while disconnected, then synchronize bi-directionally when they are back on the network. New in Oracle CRM On Demand Desktop Version 3 is the ability to synchronize by Books of Business, and improved Online Lookup. Mobile Browser Support: The following mobile device browsers are now supported: Apple iPhone, Apple iPad, Windows 8 Tablets, and Google Android. Leverage the Social Enterprise Engaging customers via social channels is rapidly becoming a significant key to enhanced customer experience as it provides proactive customer service, targeted messaging and greater intimacy throughout the entire customer lifecycle. Listening to customers on the social channels can identify a customers’ sphere of influence and the real value they bring to their organization, or the impact they can have on the opportunity. Servicing the customer’s need is the first step towards loyalty to a brand, integrating with social channels allows us to maximize brand affinity and virally expand customer engagements thus increasing revenue. Oracle CRM On Demand is leveraging the Social Enterprise through its integration with Oracle’s Social Relationship Management (SRM) product suite by providing out-of-the-box integration with Social Engagement and Monitoring (SEM), Social Marketing (SM) and Oracle Social Network (OSN). With Oracle CRM On Demand Release 24, users are able to create a service request from a social post via SEM and have leads entered on a SM lead form automatically entered into Oracle CRM On Demand along with the campaign, streamlining the lead qualification process. Get Smarter with Actionable Insight The difference between making good decisions and great decisions depends heavily upon the quality, structure, and availability of information at hand. Oracle CRM On Demand Release 24 expands upon its industry-leading analytics capabilities to provide greater business insight than ever before. New capabilities include flexible permissions on analytics reports folders, allowing for read only access to reports, and additional field and object coverage. Get More Productive with Powerful Tools Oracle CRM On Demand Release 24 introduces a new set of powerful capabilities designed to maximize productivity. A significant new feature for customizing Oracle CRM On Demand is a JavaScript API. The JS API allows customers to add new buttons, suppress existing buttons and even change what happens when a user clicks an existing button. Other usability enhancements, such as personalized related information applets, extended case insensitive search provide users with better, more intuitive, experience. Additional privileges for viewing private activities and notes allow administrators to reassign records as needed, and Custom Object management. Workflow has been added to the Order Item object; and now tasks can be assigned to a relative user, such as an Account Owner, allowing more complex business processes to be automated and adhered to. Get the Best Value Oracle CRM On Demand delivers unprecedented value with the broadest set of capabilities from a single-provider solution, the industry’s lowest total cost of ownership, the most on-demand deployment options, the deepest CRM expertise and experience of any CRM provider, and the most secure CRM in the cloud. With Release 24, Oracle CRM On Demand now includes even more enterprise-grade security, integration, and extensibility features, along with enhanced industry editions to save you time and money. New features include: Business Process Administration: A new privilege has been added that allows administrators to override a Business Process Administration rule.This privilege permits users to edit a locked record, or unlock a record, in the event of a material change that needs to be reflected per corporatepolicy. Additionally, the Products Detailed object has been added to Business Process Administration, enabling record locking and logic to be applied. Expanded Integration: Oracle continues to improve Web Services each release, by adding more object coverage enabling customers and partners to easily integrate with CRM On Demand. Bottom Line Oracle CRM On Demand Release 24 enables organizations to get smarter, get more productive, and get the best value, period. For more information on Oracle CRM On Demand Release 24, please visit oracle.com/crmondemand

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• JavaOne 2012 Sunday Strategy Keynote

  - by Janice J. Heiss

  At the Sunday Strategy Keynote, held at the Masonic Auditorium, Hasan Rizvi, EVP, Middleware and Java Development, stated that the theme for this year's JavaOne is: “Make the future Java”-- meaning that Java continues in its role as the most popular, complete, productive, secure, and innovative development platform. But it also means, he qualified, the process by which we make the future Java -- an open, transparent, collaborative, and community-driven evolution. "Many of you have bet your businesses and your careers on Java, and we have bet our business on Java," he said.Rizvi detailed the three factors they consider critical to the success of Java--technology innovation, community participation, and Oracle's leadership/stewardship. He offered a scorecard in these three realms over the past year--with OS X and Linux ARM support on Java SE, open sourcing of JavaFX by the end of the year, the release of Java Embedded Suite 7.0 middleware platform, and multiple releases on the Java EE side. The JCP process continues, with new JSR activity, and JUGs show a 25% increase in participation since last year. Oracle, meanwhile, continues its commitment to both technology and community development/outreach--with four regional JavaOne conferences last year in various part of the world, as well as the release of Java Magazine, with over 120,000 current subscribers. Georges Saab, VP Development, Java SE, next reviewed features of Java SE 7--the first major revision to the platform under Oracle's stewardship, which has included near-monthly update releases offering hundreds of fixes, performance enhancements, and new features. Saab indicated that developers, ISVs, and hosting providers have all been rapid adopters of the platform. He also noted that Oracle's entire Fusion middleware stack is supported on SE 7. The supported platforms for SE 7 has also increased--from Windows, Linux, and Solaris, to OS X, Linux ARM, and the emerging ARM micro-server market. "In the last year, we've added as many new platforms for Java, as were added in the previous decade," said Saab.Saab also explored the upcoming JDK 8 release--including Project Lambda, Project Nashorn (a modern implementation of JavaScript running on the JVM), and others. He noted that Nashorn functionality had already been used internally in NetBeans 7.3, and announced that they were planning to contribute the implementation to OpenJDK. Nandini Ramani, VP Development, Java Client, ME and Card, discussed the latest news pertaining to JavaFX 2.0--releases on Windows, OS X, and Linux, release of the FX Scene Builder tool, the JavaFX WebView component in NetBeans 7.3, and an OpenJFX project in OpenJDK. Nandini announced, as of Sunday, the availability for download of JavaFX on Linux ARM (developer preview), as well as Scene Builder on Linux. She noted that for next year's JDK 8 release, JavaFX will offer 3D, as well as third-party component integration. Avinder Brar, Senior Software Engineer, Navis, and Dierk König, Canoo Fellow, next took the stage and demonstrated all that JavaFX offers, with a feature-rich, animation-rich, real-time cargo management application that employs Canoo's just open-sourced Dolphin technology.Saab also explored Java SE 9 and beyond--Jigsaw modularity, Penrose Project for interoperability with OSGi, improved multi-tenancy for Java in the cloud, and Project Sumatra. Phil Rogers, HSA Foundation President and AMD Corporate Fellow, explored heterogeneous computing platforms that combine the CPU and the parallel processor of the GPU into a single piece of silicon and shared memory—a hardware technology driven by such advanced functionalities as HD video, face recognition, and cloud workloads. Project Sumatra is an OpenJDK project targeted at bringing Java to such heterogeneous platforms--with hardware and software experts working together to modify the JVM for these advanced applications and platforms.Ramani next discussed the latest with Java in the embedded space--"the Internet of things" and M2M--declaring this to be "the next IT revolution," with Java as the ideal technology for the ecosystem. Last week, Oracle released Java ME Embedded 3.2 (for micro-contollers and low-power devices), and Java Embedded Suite 7.0 (a middleware stack based on Java SE 7). Axel Hansmann, VP Strategy and Marketing, Cinterion, explored his company's use of Java in M2M, and their new release of EHS5, the world's smallest 3G-capable M2M module, running Java ME Embedded. Hansmaan explained that Java offers them the ability to create a "simple to use, scalable, coherent, end-to-end layer" for such diverse edge devices.Marc Brule, Chief Financial Office, Royal Canadian Mint, also explored the fascinating use-case of JavaCard in his country's MintChip e-cash technology--deployable on smartphones, USB device, computer, tablet, or cloud. In parting, Ramani encouraged developers to download the latest releases of Java Embedded, and try them out.Cameron Purdy, VP, Fusion Middleware Development and Java EE, summarized the latest developments and announcements in the Enterprise space--greater developer productivity in Java EE6 (with more on the way in EE 7), portability between platforms, vendors, and even cloud-to-cloud portability. The earliest version of the Java EE 7 SDK is now available for download--in GlassFish 4--with WebSocket support, better JSON support, and more. The final release is scheduled for April of 2013. Nicole Otto, Senior Director, Consumer Digital Technology, Nike, explored her company's Java technology driven enterprise ecosystem for all things sports, including the NikeFuel accelerometer wrist band. Looking beyond Java EE 7, Purdy mentioned NoSQL database functionality for EE 8, the concurrency utilities (possibly in EE 7), some of the Avatar projects in EE 7, some in EE 8, multi-tenancy for the cloud, supporting SaaS applications, and more.Rizvi ended by introducing Dr. Robert Ballard, oceanographer and National Geographic Explorer in Residence--part of Oracle's philanthropic relationship with the National Geographic Society to fund K-12 education around ocean science and conservation. Ballard is best known for having discovered the wreckage of the Titanic. He offered a fascinating video and overview of the cutting edge technology used in such deep-sea explorations, noting that in his early days, high-bandwidth exploration meant that you’d go down in a submarine and "stick your face up against the window." Now, it's a remotely operated, technology telepresence--"I think of my Hercules vehicle as my equivalent of a Na'vi. When I go beneath the sea, I actually send my spirit." Using high bandwidth satellite links, such amazing explorations can now occur via smartphone, laptop, or whatever platform. Ballard’s team regularly offers live feeds and programming out to schools and the world, spanning 188 countries--with embedding educators as part of the expeditions. It's technology at its finest, inspiring the next-generation of scientists and explorers!

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• 2D metaball liquid effect - how to feed output of one rendering pass as input to another shader

  - by Guye Incognito

  I'm attempting to make a shader for unity3d web project. I want to implement something like in the great answer by DMGregory in this question. in order to achieve a final look something like this.. Its metaballs with specular and shading. The steps to make this shader are. 1. Convert the feathered blobs into a heightmap. 2. Generate a normalmap from the heightmap 3. Feed the normal map and height map into a standard unity shader, for instance transparent parallax specular. I pretty much have all the pieces I need assembled but I am new to shaders and need help putting them together I can generate a heightmap from the blobs using some fragment shader code I wrote (I'm just using the red channel here cus i dont know if you can access the brightness) half4 frag (v2f i) : COLOR{ half4 texcol,finalColor; texcol = tex2D (_MainTex, i.uv); finalColor=_MyColor; if(texcol.r<_botmcut) { finalColor.r= 0; } else if((texcol.r>_topcut)) { finalColor.r= 0; } else { float r = _topcut-_botmcut; float xpos = _topcut - texcol.r; finalColor.r= (_botmcut + sqrt((xpos*xpos)-(r*r)))/_constant; } return finalColor; } turns these blobs.. into this heightmap Also I've found some CG code that generates a normal map from a height map. The bit of code that makes the normal map from finite differences is here void surf (Input IN, inout SurfaceOutput o) { o.Albedo = fixed3(0.5); float3 normal = UnpackNormal(tex2D(_BumpMap, IN.uv_MainTex)); float me = tex2D(_HeightMap,IN.uv_MainTex).x; float n = tex2D(_HeightMap,float2(IN.uv_MainTex.x,IN.uv_MainTex.y+1.0/_HeightmapDimY)).x; float s = tex2D(_HeightMap,float2(IN.uv_MainTex.x,IN.uv_MainTex.y-1.0/_HeightmapDimY)).x; float e = tex2D(_HeightMap,float2(IN.uv_MainTex.x-1.0/_HeightmapDimX,IN.uv_MainTex.y)).x; float w = tex2D(_HeightMap,float2(IN.uv_MainTex.x+1.0/_HeightmapDimX,IN.uv_MainTex.y)).x; float3 norm = normal; float3 temp = norm; //a temporary vector that is not parallel to norm if(norm.x==1) temp.y+=0.5; else temp.x+=0.5; //form a basis with norm being one of the axes: float3 perp1 = normalize(cross(norm,temp)); float3 perp2 = normalize(cross(norm,perp1)); //use the basis to move the normal in its own space by the offset float3 normalOffset = -_HeightmapStrength * ( ( (n-me) - (s-me) ) * perp1 + ( ( e - me ) - ( w - me ) ) * perp2 ); norm += normalOffset; norm = normalize(norm); o.Normal = norm; } Also here is the built-in transparent parallax specular shader for unity. Shader "Transparent/Parallax Specular" { Properties { _Color ("Main Color", Color) = (1,1,1,1) _SpecColor ("Specular Color", Color) = (0.5, 0.5, 0.5, 0) _Shininess ("Shininess", Range (0.01, 1)) = 0.078125 _Parallax ("Height", Range (0.005, 0.08)) = 0.02 _MainTex ("Base (RGB) TransGloss (A)", 2D) = "white" {} _BumpMap ("Normalmap", 2D) = "bump" {} _ParallaxMap ("Heightmap (A)", 2D) = "black" {} } SubShader { Tags {"Queue"="Transparent" "IgnoreProjector"="True" "RenderType"="Transparent"} LOD 600 CGPROGRAM #pragma surface surf BlinnPhong alpha #pragma exclude_renderers flash sampler2D _MainTex; sampler2D _BumpMap; sampler2D _ParallaxMap; fixed4 _Color; half _Shininess; float _Parallax; struct Input { float2 uv_MainTex; float2 uv_BumpMap; float3 viewDir; }; void surf (Input IN, inout SurfaceOutput o) { half h = tex2D (_ParallaxMap, IN.uv_BumpMap).w; float2 offset = ParallaxOffset (h, _Parallax, IN.viewDir); IN.uv_MainTex += offset; IN.uv_BumpMap += offset; fixed4 tex = tex2D(_MainTex, IN.uv_MainTex); o.Albedo = tex.rgb * _Color.rgb; o.Gloss = tex.a; o.Alpha = tex.a * _Color.a; o.Specular = _Shininess; o.Normal = UnpackNormal(tex2D(_BumpMap, IN.uv_BumpMap)); } ENDCG } FallBack "Transparent/Bumped Specular" }

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• SPARC T4-4 Delivers World Record Performance on Oracle OLAP Perf Version 2 Benchmark

  - by Brian

  Oracle's SPARC T4-4 server delivered world record performance with subsecond response time on the Oracle OLAP Perf Version 2 benchmark using Oracle Database 11g Release 2 running on Oracle Solaris 11. The SPARC T4-4 server achieved throughput of 430,000 cube-queries/hour with an average response time of 0.85 seconds and the median response time of 0.43 seconds. This was achieved by using only 60% of the available CPU resources leaving plenty of headroom for future growth. The SPARC T4-4 server operated on an Oracle OLAP cube with a 4 billion row fact table of sales data containing 4 dimensions. This represents as many as 90 quintillion aggregate rows (90 followed by 18 zeros). Performance Landscape Oracle OLAP Perf Version 2 Benchmark 4 Billion Fact Table Rows System Queries/hour Users* Response Time (sec) Average Median SPARC T4-4 430,000 7,300 0.85 0.43 * Users - the supported number of users with a given think time of 60 seconds Configuration Summary and Results Hardware Configuration: SPARC T4-4 server with 4 x SPARC T4 processors, 3.0 GHz 1 TB memory Data Storage 1 x Sun Fire X4275 (using COMSTAR) 2 x Sun Storage F5100 Flash Array (each with 80 FMODs) Redo Storage 1 x Sun Fire X4275 (using COMSTAR with 8 HDD) Software Configuration: Oracle Solaris 11 11/11 Oracle Database 11g Release 2 (11.2.0.3) with Oracle OLAP option Benchmark Description The Oracle OLAP Perf Version 2 benchmark is a workload designed to demonstrate and stress the Oracle OLAP product's core features of fast query, fast update, and rich calculations on a multi-dimensional model to support enhanced Data Warehousing. The bulk of the benchmark entails running a number of concurrent users, each issuing typical multidimensional queries against an Oracle OLAP cube consisting of a number of years of sales data with fully pre-computed aggregations. The cube has four dimensions: time, product, customer, and channel. Each query user issues approximately 150 different queries. One query chain may ask for total sales in a particular region (e.g South America) for a particular time period (e.g. Q4 of 2010) followed by additional queries which drill down into sales for individual countries (e.g. Chile, Peru, etc.) with further queries drilling down into individual stores, etc. Another query chain may ask for yearly comparisons of total sales for some product category (e.g. major household appliances) and then issue further queries drilling down into particular products (e.g. refrigerators, stoves. etc.), particular regions, particular customers, etc. Results from version 2 of the benchmark are not comparable with version 1. The primary difference is the type of queries along with the query mix. Key Points and Best Practices Since typical BI users are often likely to issue similar queries, with different constants in the where clauses, setting the init.ora prameter "cursor_sharing" to "force" will provide for additional query throughput and a larger number of potential users. Except for this setting, together with making full use of available memory, out of the box performance for the OLAP Perf workload should provide results similar to what is reported here. For a given number of query users with zero think time, the main measured metrics are the average query response time, the median query response time, and the query throughput. A derived metric is the maximum number of users the system can support achieving the measured response time assuming some non-zero think time. The calculation of the maximum number of users follows from the well-known response-time law N = (rt + tt) * tp where rt is the average response time, tt is the think time and tp is the measured throughput. Setting tt to 60 seconds, rt to 0.85 seconds and tp to 119.44 queries/sec (430,000 queries/hour), the above formula shows that the T4-4 server will support 7,300 concurrent users with a think time of 60 seconds and an average response time of 0.85 seconds. For more information see chapter 3 from the book "Quantitative System Performance" cited below. -- See Also Quantitative System Performance Computer System Analysis Using Queueing Network Models Edward D. Lazowska, John Zahorjan, G. Scott Graham, Kenneth C. Sevcik external local Oracle Database 11g – Oracle OLAP oracle.com OTN SPARC T4-4 Server oracle.com OTN Oracle Solaris oracle.com OTN Oracle Database 11g Release 2 oracle.com OTN Disclosure Statement Copyright 2012, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Results as of 11/2/2012.

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