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  • Quite confused about what constitutes Current state of a resource

    - by bckpwrld
    From REST in Practice: Hypermedia and Systems Architecture: The current state of a resource is a combination of: The values of information items belonging to that resource Links to related resources Links that represent a transition to a possible future state of the current resource The results of evaluating any business rules that relate the resource to other local resources a) why would "links to related resources" also represent the current state of a resource? b) I also don't quite understand why "Links that represent a transition to a possible future state of the current resource" also represent the the current state. Namely, those links represent the possibility, not the current state. Analogy would be an int variable set to value 10. It's possible that in the future this variable will get processed and set to value 100, but we don't claim its current state also includes possible future state of 100?! thank you

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  • can anyone reccommend a Google SERP tracker?

    - by Haroldo
    I want to track my website's position in Google's search results for around 50 keywords/phrases and am looking to a nice webapp/windows app to automate this process? Ideally i want to see pretty javscript or flash line graphs for my keyword/position. I'm currently free-trialing: Raven Tools and Sheer SEO but am not particularly impressed with either... I guess my budget is up to £25-30/$30-40 per month for a decent bit of software ps. i've tried asking this on SuperUser but it seems a bit webdeveloper-y...

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  • Camera for 2.5D Game

    - by me--
    I'm hoping someone can explain this to me like I'm 5, because I've been struggling with this for hours and simply cannot understand what I'm doing wrong. I've written a Camera class for my 2.5D game. The intention is to support world and screen spaces like this: The camera is the black thing on the right. The +Z axis is upwards in that image, with -Z heading downwards. As you can see, both world space and screen space have (0, 0) at their top-left. I started writing some unit tests to prove that my camera was working as expected, and that's where things started getting...strange. My tests plot coordinates in world, view, and screen spaces. Eventually I will use image comparison to assert that they are correct, but for now my test just displays the result. The render logic uses Camera.ViewMatrix to transform world space to view space, and Camera.WorldPointToScreen to transform world space to screen space. Here is an example test: [Fact] public void foo() { var camera = new Camera(new Viewport(0, 0, 250, 100)); DrawingVisual worldRender; DrawingVisual viewRender; DrawingVisual screenRender; this.Render(camera, out worldRender, out viewRender, out screenRender, new Vector3(30, 0, 0), new Vector3(30, 40, 0)); this.ShowRenders(camera, worldRender, viewRender, screenRender); } And here's what pops up when I run this test: World space looks OK, although I suspect the z axis is going into the screen instead of towards the viewer. View space has me completely baffled. I was expecting the camera to be sitting above (0, 0) and looking towards the center of the scene. Instead, the z axis seems to be the wrong way around, and the camera is positioned in the opposite corner to what I expect! I suspect screen space will be another thing altogether, but can anyone explain what I'm doing wrong in my Camera class? UPDATE I made some progress in terms of getting things to look visually as I expect, but only through intuition: not an actual understanding of what I'm doing. Any enlightenment would be greatly appreciated. I realized that my view space was flipped both vertically and horizontally compared to what I expected, so I changed my view matrix to scale accordingly: this.viewMatrix = Matrix.CreateLookAt(this.location, this.target, this.up) * Matrix.CreateScale(this.zoom, this.zoom, 1) * Matrix.CreateScale(-1, -1, 1); I could combine the two CreateScale calls, but have left them separate for clarity. Again, I have no idea why this is necessary, but it fixed my view space: But now my screen space needs to be flipped vertically, so I modified my projection matrix accordingly: this.projectionMatrix = Matrix.CreatePerspectiveFieldOfView(0.7853982f, viewport.AspectRatio, 1, 2) * Matrix.CreateScale(1, -1, 1); And this results in what I was expecting from my first attempt: I have also just tried using Camera to render sprites via a SpriteBatch to make sure everything works there too, and it does. But the question remains: why do I need to do all this flipping of axes to get the space coordinates the way I expect? UPDATE 2 I've since improved my rendering logic in my test suite so that it supports geometries and so that lines get lighter the further away they are from the camera. I wanted to do this to avoid optical illusions and to further prove to myself that I'm looking at what I think I am. Here is an example: In this case, I have 3 geometries: a cube, a sphere, and a polyline on the top face of the cube. Notice how the darkening and lightening of the lines correctly identifies those portions of the geometries closer to the camera. If I remove the negative scaling I had to put in, I see: So you can see I'm still in the same boat - I still need those vertical and horizontal flips in my matrices to get things to appear correctly. In the interests of giving people a repro to play with, here is the complete code needed to generate the above. If you want to run via the test harness, just install the xunit package: Camera.cs: using Microsoft.Xna.Framework; using Microsoft.Xna.Framework.Graphics; using System.Diagnostics; public sealed class Camera { private readonly Viewport viewport; private readonly Matrix projectionMatrix; private Matrix? viewMatrix; private Vector3 location; private Vector3 target; private Vector3 up; private float zoom; public Camera(Viewport viewport) { this.viewport = viewport; // for an explanation of the negative scaling, see: http://gamedev.stackexchange.com/questions/63409/ this.projectionMatrix = Matrix.CreatePerspectiveFieldOfView(0.7853982f, viewport.AspectRatio, 1, 2) * Matrix.CreateScale(1, -1, 1); // defaults this.location = new Vector3(this.viewport.Width / 2, this.viewport.Height, 100); this.target = new Vector3(this.viewport.Width / 2, this.viewport.Height / 2, 0); this.up = new Vector3(0, 0, 1); this.zoom = 1; } public Viewport Viewport { get { return this.viewport; } } public Vector3 Location { get { return this.location; } set { this.location = value; this.viewMatrix = null; } } public Vector3 Target { get { return this.target; } set { this.target = value; this.viewMatrix = null; } } public Vector3 Up { get { return this.up; } set { this.up = value; this.viewMatrix = null; } } public float Zoom { get { return this.zoom; } set { this.zoom = value; this.viewMatrix = null; } } public Matrix ProjectionMatrix { get { return this.projectionMatrix; } } public Matrix ViewMatrix { get { if (this.viewMatrix == null) { // for an explanation of the negative scaling, see: http://gamedev.stackexchange.com/questions/63409/ this.viewMatrix = Matrix.CreateLookAt(this.location, this.target, this.up) * Matrix.CreateScale(this.zoom) * Matrix.CreateScale(-1, -1, 1); } return this.viewMatrix.Value; } } public Vector2 WorldPointToScreen(Vector3 point) { var result = viewport.Project(point, this.ProjectionMatrix, this.ViewMatrix, Matrix.Identity); return new Vector2(result.X, result.Y); } public void WorldPointsToScreen(Vector3[] points, Vector2[] destination) { Debug.Assert(points != null); Debug.Assert(destination != null); Debug.Assert(points.Length == destination.Length); for (var i = 0; i < points.Length; ++i) { destination[i] = this.WorldPointToScreen(points[i]); } } } CameraFixture.cs: using Microsoft.Xna.Framework.Graphics; using System; using System.Collections.Generic; using System.Linq; using System.Windows; using System.Windows.Controls; using System.Windows.Media; using Xunit; using XNA = Microsoft.Xna.Framework; public sealed class CameraFixture { [Fact] public void foo() { var camera = new Camera(new Viewport(0, 0, 250, 100)); DrawingVisual worldRender; DrawingVisual viewRender; DrawingVisual screenRender; this.Render( camera, out worldRender, out viewRender, out screenRender, new Sphere(30, 15) { WorldMatrix = XNA.Matrix.CreateTranslation(155, 50, 0) }, new Cube(30) { WorldMatrix = XNA.Matrix.CreateTranslation(75, 60, 15) }, new PolyLine(new XNA.Vector3(0, 0, 0), new XNA.Vector3(10, 10, 0), new XNA.Vector3(20, 0, 0), new XNA.Vector3(0, 0, 0)) { WorldMatrix = XNA.Matrix.CreateTranslation(65, 55, 30) }); this.ShowRenders(worldRender, viewRender, screenRender); } #region Supporting Fields private static readonly Pen xAxisPen = new Pen(Brushes.Red, 2); private static readonly Pen yAxisPen = new Pen(Brushes.Green, 2); private static readonly Pen zAxisPen = new Pen(Brushes.Blue, 2); private static readonly Pen viewportPen = new Pen(Brushes.Gray, 1); private static readonly Pen nonScreenSpacePen = new Pen(Brushes.Black, 0.5); private static readonly Color geometryBaseColor = Colors.Black; #endregion #region Supporting Methods private void Render(Camera camera, out DrawingVisual worldRender, out DrawingVisual viewRender, out DrawingVisual screenRender, params Geometry[] geometries) { var worldDrawingVisual = new DrawingVisual(); var viewDrawingVisual = new DrawingVisual(); var screenDrawingVisual = new DrawingVisual(); const int axisLength = 15; using (var worldDrawingContext = worldDrawingVisual.RenderOpen()) using (var viewDrawingContext = viewDrawingVisual.RenderOpen()) using (var screenDrawingContext = screenDrawingVisual.RenderOpen()) { // draw lines around the camera's viewport var viewportBounds = camera.Viewport.Bounds; var viewportLines = new Tuple<int, int, int, int>[] { Tuple.Create(viewportBounds.Left, viewportBounds.Bottom, viewportBounds.Left, viewportBounds.Top), Tuple.Create(viewportBounds.Left, viewportBounds.Top, viewportBounds.Right, viewportBounds.Top), Tuple.Create(viewportBounds.Right, viewportBounds.Top, viewportBounds.Right, viewportBounds.Bottom), Tuple.Create(viewportBounds.Right, viewportBounds.Bottom, viewportBounds.Left, viewportBounds.Bottom) }; foreach (var viewportLine in viewportLines) { var viewStart = XNA.Vector3.Transform(new XNA.Vector3(viewportLine.Item1, viewportLine.Item2, 0), camera.ViewMatrix); var viewEnd = XNA.Vector3.Transform(new XNA.Vector3(viewportLine.Item3, viewportLine.Item4, 0), camera.ViewMatrix); var screenStart = camera.WorldPointToScreen(new XNA.Vector3(viewportLine.Item1, viewportLine.Item2, 0)); var screenEnd = camera.WorldPointToScreen(new XNA.Vector3(viewportLine.Item3, viewportLine.Item4, 0)); worldDrawingContext.DrawLine(viewportPen, new Point(viewportLine.Item1, viewportLine.Item2), new Point(viewportLine.Item3, viewportLine.Item4)); viewDrawingContext.DrawLine(viewportPen, new Point(viewStart.X, viewStart.Y), new Point(viewEnd.X, viewEnd.Y)); screenDrawingContext.DrawLine(viewportPen, new Point(screenStart.X, screenStart.Y), new Point(screenEnd.X, screenEnd.Y)); } // draw axes var axisLines = new Tuple<int, int, int, int, int, int, Pen>[] { Tuple.Create(0, 0, 0, axisLength, 0, 0, xAxisPen), Tuple.Create(0, 0, 0, 0, axisLength, 0, yAxisPen), Tuple.Create(0, 0, 0, 0, 0, axisLength, zAxisPen) }; foreach (var axisLine in axisLines) { var viewStart = XNA.Vector3.Transform(new XNA.Vector3(axisLine.Item1, axisLine.Item2, axisLine.Item3), camera.ViewMatrix); var viewEnd = XNA.Vector3.Transform(new XNA.Vector3(axisLine.Item4, axisLine.Item5, axisLine.Item6), camera.ViewMatrix); var screenStart = camera.WorldPointToScreen(new XNA.Vector3(axisLine.Item1, axisLine.Item2, axisLine.Item3)); var screenEnd = camera.WorldPointToScreen(new XNA.Vector3(axisLine.Item4, axisLine.Item5, axisLine.Item6)); worldDrawingContext.DrawLine(axisLine.Item7, new Point(axisLine.Item1, axisLine.Item2), new Point(axisLine.Item4, axisLine.Item5)); viewDrawingContext.DrawLine(axisLine.Item7, new Point(viewStart.X, viewStart.Y), new Point(viewEnd.X, viewEnd.Y)); screenDrawingContext.DrawLine(axisLine.Item7, new Point(screenStart.X, screenStart.Y), new Point(screenEnd.X, screenEnd.Y)); } // for all points in all geometries to be rendered, find the closest and furthest away from the camera so we can lighten lines that are further away var distancesToAllGeometrySections = from geometry in geometries let geometryViewMatrix = geometry.WorldMatrix * camera.ViewMatrix from section in geometry.Sections from point in new XNA.Vector3[] { section.Item1, section.Item2 } let viewPoint = XNA.Vector3.Transform(point, geometryViewMatrix) select viewPoint.Length(); var furthestDistance = distancesToAllGeometrySections.Max(); var closestDistance = distancesToAllGeometrySections.Min(); var deltaDistance = Math.Max(0.000001f, furthestDistance - closestDistance); // draw each geometry for (var i = 0; i < geometries.Length; ++i) { var geometry = geometries[i]; // there's probably a more correct name for this, but basically this gets the geometry relative to the camera so we can check how far away each point is from the camera var geometryViewMatrix = geometry.WorldMatrix * camera.ViewMatrix; // we order roughly by those sections furthest from the camera to those closest, so that the closer ones "overwrite" the ones further away var orderedSections = from section in geometry.Sections let startPointRelativeToCamera = XNA.Vector3.Transform(section.Item1, geometryViewMatrix) let endPointRelativeToCamera = XNA.Vector3.Transform(section.Item2, geometryViewMatrix) let startPointDistance = startPointRelativeToCamera.Length() let endPointDistance = endPointRelativeToCamera.Length() orderby (startPointDistance + endPointDistance) descending select new { Section = section, DistanceToStart = startPointDistance, DistanceToEnd = endPointDistance }; foreach (var orderedSection in orderedSections) { var start = XNA.Vector3.Transform(orderedSection.Section.Item1, geometry.WorldMatrix); var end = XNA.Vector3.Transform(orderedSection.Section.Item2, geometry.WorldMatrix); var viewStart = XNA.Vector3.Transform(start, camera.ViewMatrix); var viewEnd = XNA.Vector3.Transform(end, camera.ViewMatrix); worldDrawingContext.DrawLine(nonScreenSpacePen, new Point(start.X, start.Y), new Point(end.X, end.Y)); viewDrawingContext.DrawLine(nonScreenSpacePen, new Point(viewStart.X, viewStart.Y), new Point(viewEnd.X, viewEnd.Y)); // screen rendering is more complicated purely because I wanted geometry to fade the further away it is from the camera // otherwise, it's very hard to tell whether the rendering is actually correct or not var startDistanceRatio = (orderedSection.DistanceToStart - closestDistance) / deltaDistance; var endDistanceRatio = (orderedSection.DistanceToEnd - closestDistance) / deltaDistance; // lerp towards white based on distance from camera, but only to a maximum of 90% var startColor = Lerp(geometryBaseColor, Colors.White, startDistanceRatio * 0.9f); var endColor = Lerp(geometryBaseColor, Colors.White, endDistanceRatio * 0.9f); var screenStart = camera.WorldPointToScreen(start); var screenEnd = camera.WorldPointToScreen(end); var brush = new LinearGradientBrush { StartPoint = new Point(screenStart.X, screenStart.Y), EndPoint = new Point(screenEnd.X, screenEnd.Y), MappingMode = BrushMappingMode.Absolute }; brush.GradientStops.Add(new GradientStop(startColor, 0)); brush.GradientStops.Add(new GradientStop(endColor, 1)); var pen = new Pen(brush, 1); brush.Freeze(); pen.Freeze(); screenDrawingContext.DrawLine(pen, new Point(screenStart.X, screenStart.Y), new Point(screenEnd.X, screenEnd.Y)); } } } worldRender = worldDrawingVisual; viewRender = viewDrawingVisual; screenRender = screenDrawingVisual; } private static float Lerp(float start, float end, float amount) { var difference = end - start; var adjusted = difference * amount; return start + adjusted; } private static Color Lerp(Color color, Color to, float amount) { var sr = color.R; var sg = color.G; var sb = color.B; var er = to.R; var eg = to.G; var eb = to.B; var r = (byte)Lerp(sr, er, amount); var g = (byte)Lerp(sg, eg, amount); var b = (byte)Lerp(sb, eb, amount); return Color.FromArgb(255, r, g, b); } private void ShowRenders(DrawingVisual worldRender, DrawingVisual viewRender, DrawingVisual screenRender) { var itemsControl = new ItemsControl(); itemsControl.Items.Add(new HeaderedContentControl { Header = "World", Content = new DrawingVisualHost(worldRender)}); itemsControl.Items.Add(new HeaderedContentControl { Header = "View", Content = new DrawingVisualHost(viewRender) }); itemsControl.Items.Add(new HeaderedContentControl { Header = "Screen", Content = new DrawingVisualHost(screenRender) }); var window = new Window { Title = "Renders", Content = itemsControl, ShowInTaskbar = true, SizeToContent = SizeToContent.WidthAndHeight }; window.ShowDialog(); } #endregion #region Supporting Types // stupidly simple 3D geometry class, consisting of a series of sections that will be connected by lines private abstract class Geometry { public abstract IEnumerable<Tuple<XNA.Vector3, XNA.Vector3>> Sections { get; } public XNA.Matrix WorldMatrix { get; set; } } private sealed class Line : Geometry { private readonly XNA.Vector3 magnitude; public Line(XNA.Vector3 magnitude) { this.magnitude = magnitude; } public override IEnumerable<Tuple<XNA.Vector3, XNA.Vector3>> Sections { get { yield return Tuple.Create(XNA.Vector3.Zero, this.magnitude); } } } private sealed class PolyLine : Geometry { private readonly XNA.Vector3[] points; public PolyLine(params XNA.Vector3[] points) { this.points = points; } public override IEnumerable<Tuple<XNA.Vector3, XNA.Vector3>> Sections { get { if (this.points.Length < 2) { yield break; } var end = this.points[0]; for (var i = 1; i < this.points.Length; ++i) { var start = end; end = this.points[i]; yield return Tuple.Create(start, end); } } } } private sealed class Cube : Geometry { private readonly float size; public Cube(float size) { this.size = size; } public override IEnumerable<Tuple<XNA.Vector3, XNA.Vector3>> Sections { get { var halfSize = this.size / 2; var frontBottomLeft = new XNA.Vector3(-halfSize, halfSize, -halfSize); var frontBottomRight = new XNA.Vector3(halfSize, halfSize, -halfSize); var frontTopLeft = new XNA.Vector3(-halfSize, halfSize, halfSize); var frontTopRight = new XNA.Vector3(halfSize, halfSize, halfSize); var backBottomLeft = new XNA.Vector3(-halfSize, -halfSize, -halfSize); var backBottomRight = new XNA.Vector3(halfSize, -halfSize, -halfSize); var backTopLeft = new XNA.Vector3(-halfSize, -halfSize, halfSize); var backTopRight = new XNA.Vector3(halfSize, -halfSize, halfSize); // front face yield return Tuple.Create(frontBottomLeft, frontBottomRight); yield return Tuple.Create(frontBottomLeft, frontTopLeft); yield return Tuple.Create(frontTopLeft, frontTopRight); yield return Tuple.Create(frontTopRight, frontBottomRight); // left face yield return Tuple.Create(frontTopLeft, backTopLeft); yield return Tuple.Create(backTopLeft, backBottomLeft); yield return Tuple.Create(backBottomLeft, frontBottomLeft); // right face yield return Tuple.Create(frontTopRight, backTopRight); yield return Tuple.Create(backTopRight, backBottomRight); yield return Tuple.Create(backBottomRight, frontBottomRight); // back face yield return Tuple.Create(backBottomLeft, backBottomRight); yield return Tuple.Create(backTopLeft, backTopRight); } } } private sealed class Sphere : Geometry { private readonly float radius; private readonly int subsections; public Sphere(float radius, int subsections) { this.radius = radius; this.subsections = subsections; } public override IEnumerable<Tuple<XNA.Vector3, XNA.Vector3>> Sections { get { var latitudeLines = this.subsections; var longitudeLines = this.subsections; // see http://stackoverflow.com/a/4082020/5380 var results = from latitudeLine in Enumerable.Range(0, latitudeLines) from longitudeLine in Enumerable.Range(0, longitudeLines) let latitudeRatio = latitudeLine / (float)latitudeLines let longitudeRatio = longitudeLine / (float)longitudeLines let nextLatitudeRatio = (latitudeLine + 1) / (float)latitudeLines let nextLongitudeRatio = (longitudeLine + 1) / (float)longitudeLines let z1 = Math.Cos(Math.PI * latitudeRatio) let z2 = Math.Cos(Math.PI * nextLatitudeRatio) let x1 = Math.Sin(Math.PI * latitudeRatio) * Math.Cos(Math.PI * 2 * longitudeRatio) let y1 = Math.Sin(Math.PI * latitudeRatio) * Math.Sin(Math.PI * 2 * longitudeRatio) let x2 = Math.Sin(Math.PI * nextLatitudeRatio) * Math.Cos(Math.PI * 2 * longitudeRatio) let y2 = Math.Sin(Math.PI * nextLatitudeRatio) * Math.Sin(Math.PI * 2 * longitudeRatio) let x3 = Math.Sin(Math.PI * latitudeRatio) * Math.Cos(Math.PI * 2 * nextLongitudeRatio) let y3 = Math.Sin(Math.PI * latitudeRatio) * Math.Sin(Math.PI * 2 * nextLongitudeRatio) let start = new XNA.Vector3((float)x1 * radius, (float)y1 * radius, (float)z1 * radius) let firstEnd = new XNA.Vector3((float)x2 * radius, (float)y2 * radius, (float)z2 * radius) let secondEnd = new XNA.Vector3((float)x3 * radius, (float)y3 * radius, (float)z1 * radius) select new { First = Tuple.Create(start, firstEnd), Second = Tuple.Create(start, secondEnd) }; foreach (var result in results) { yield return result.First; yield return result.Second; } } } } #endregion }

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  • iReport for NetBeans IDE 7.4

    - by Geertjan
    A few days ago the iReport Team announced the new 5.5.0 iReport release. With it comes the latest iReport plugin for NetBeans IDE 7.4. The NetBeans iReport plugin is by FAR the most downloaded plugin on the NetBeans Plugin Portal. Here's a direct link to it: http://plugins.netbeans.org/plugin/4425/ireport I installed the plugin into NetBeans IDE 7.4 today and made this small (and silent) movie of the main cool features I found. Sorry it's a bit blurry, comes from conversion from MPEG to AVI. Many thanks to Giulio Toffoli from Jaspersoft for continually enhancing the plugin from release to release, it's really awesome, provides a massive bunch of reporting features, fully justifying the popularity of this plugin. Some documents, more or less up to date, that should help, after following the screencast above: http://community.jaspersoft.com/wiki/designing-report http://community.jaspersoft.com/project/ireport-designer/resources Also, note that YouTube is pretty much flooded with movies on NetBeans and iReport: http://www.youtube.com/results?search_query=ireport+netbeans&search_sort=video_date_uploaded

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  • Share a Printer on Your Network from Vista or XP to Windows 7

    - by Mysticgeek
    The other day we looked at sharing a printer between Windows 7 machines, but you may only have one Windows 7 machine and the printer is connected to a Vista or XP computer. Today we show you how to share a printer from either Vista or XP to Windows 7. We previously showed you how to share files and printers between Windows 7 and XP. But what if you have a printer connected to an XP or Vista machine in another room, and you want to print to it from Windows 7? This guide will walk you through the process. Note: In these examples we’re using 32-bit versions of Windows 7, Vista, and XP on a basic home network. We are using an HP PSC 1500 printer, but keep in mind every printer is different so finding and installing the correct drivers will vary. Share a Printer from Vista To share the printer on a Vista machine click on Start and enter printers into the search box and hit Enter. Right-click on the printer you want to share and select Sharing from the context menu. Now in Printer Properties, select the Sharing tab, mark the box next to Share this printer, and give the printer a name. Make sure the name is something simple with no spaces then click Ok. Share a Printer from XP To share a printer from XP click on Start then select Printers and Faxes. In the Printers and Faxes window right-click on the printer to share and select Sharing. In the Printer Properties window select the Sharing tab and the radio button next to Share this printer and give it a short name with no spaces then click Ok. Add Printer to Windows 7 Now that we have the printer on Vista or XP set up to be shared, it’s time to add it to Windows 7. Open the Start Menu and click on Devices and Printers. In Devices and Printers click on Add a printer. Next click on Add a network, wireless or Bluetooth printer. Windows 7 will search for the printer on your network and once its been found click Next. The printer has been successfully added…click Next. Now you can set it as the default printer and send a test page to verify everything works. If everything is successful, close out of the add printer screens and you should be good to go.   Alternate Method If the method above doesn’t work, you’ll can try the following for either XP or Vista. In our example, when trying to add the printer connected to our XP machine, it wasn’t recognized automatically. If you’re search pulls up nothing then click on The printer that I want isn’t listed. In the Add Printer window under Find a printer by name or TCP/IP address click the radio button next to Select a shared printer by name. You can either type in the path to the printer or click on Browse to find it. In this instance we decided to browse to it and notice we have 5 computers found on the network. We want to be able to print to the XPMCE computer so we double-click on that. Type in the username and password for that computer… Now we see the printer and can select it. The path to the printer is put into the Select a shared printer by name field. Wait while Windows connects to the printer and installs it… It’s successfully added…click Next. Now you can set it as the default printer or not and print a test page to make sure everything works successfully. Now when we go back to Devices and Printers under Printers and Faxes, we see the HP printer on XPMCE. Conclusion Sharing a printer from one machine to another can sometimes be tricky, but the method we used here in our setup worked well. Since the printer we used is fairly new, there wasn’t a problem with locating any drivers for it. Windows 7 includes a lot of device drivers already so you may be surprised on what it’s able to install. Your results may vary depending on your type of printer, Windows version, and network setup. This should get you started configuring the machines on your network—hopefully with good results.  If you you have two Windows 7 computers, then sharing a printer or files is easy through the Homegroup feature. You can also share a printer between Windows 7 machines on the same network but not Homegroup. Similar Articles Productive Geek Tips Share a Printer Between Windows 7 Machines Not in the Same HomegroupShare Files and Printers between Windows 7 and XPHow To Share Files and Printers Between Windows 7 and VistaEnable Mapping to \HostnameC$ Share on Windows 7 or VistaUse the Homegroup Feature in Windows 7 to Share Printers and Files TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 PCmover Professional Enable Check Box Selection in Windows 7 OnlineOCR – Free OCR Service Betting on the Blind Side, a Vanity Fair article 30 Minimal Logo Designs that Say More with Less LEGO Digital Designer – Free Create a Personal Website Quickly using Flavors.me

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  • Share a Printer on Your Network from Vista or XP to Windows 7

    - by Mysticgeek
    The other day we looked at sharing a printer between Windows 7 machines, but you may only have one Windows 7 machine and the printer is connected to a Vista or XP computer. Today we show you how to share a printer from either Vista or XP to Windows 7. We previously showed you how to share files and printers between Windows 7 and XP. But what if you have a printer connected to an XP or Vista machine in another room, and you want to print to it from Windows 7? This guide will walk you through the process. Note: In these examples we’re using 32-bit versions of Windows 7, Vista, and XP on a basic home network. We are using an HP PSC 1500 printer, but keep in mind every printer is different so finding and installing the correct drivers will vary. Share a Printer from Vista To share the printer on a Vista machine click on Start and enter printers into the search box and hit Enter. Right-click on the printer you want to share and select Sharing from the context menu. Now in Printer Properties, select the Sharing tab, mark the box next to Share this printer, and give the printer a name. Make sure the name is something simple with no spaces then click Ok. Share a Printer from XP To share a printer from XP click on Start then select Printers and Faxes. In the Printers and Faxes window right-click on the printer to share and select Sharing. In the Printer Properties window select the Sharing tab and the radio button next to Share this printer and give it a short name with no spaces then click Ok. Add Printer to Windows 7 Now that we have the printer on Vista or XP set up to be shared, it’s time to add it to Windows 7. Open the Start Menu and click on Devices and Printers. In Devices and Printers click on Add a printer. Next click on Add a network, wireless or Bluetooth printer. Windows 7 will search for the printer on your network and once its been found click Next. The printer has been successfully added…click Next. Now you can set it as the default printer and send a test page to verify everything works. If everything is successful, close out of the add printer screens and you should be good to go.   Alternate Method If the method above doesn’t work, you’ll can try the following for either XP or Vista. In our example, when trying to add the printer connected to our XP machine, it wasn’t recognized automatically. If you’re search pulls up nothing then click on The printer that I want isn’t listed. In the Add Printer window under Find a printer by name or TCP/IP address click the radio button next to Select a shared printer by name. You can either type in the path to the printer or click on Browse to find it. In this instance we decided to browse to it and notice we have 5 computers found on the network. We want to be able to print to the XPMCE computer so we double-click on that. Type in the username and password for that computer… Now we see the printer and can select it. The path to the printer is put into the Select a shared printer by name field. Wait while Windows connects to the printer and installs it… It’s successfully added…click Next. Now you can set it as the default printer or not and print a test page to make sure everything works successfully. Now when we go back to Devices and Printers under Printers and Faxes, we see the HP printer on XPMCE. Conclusion Sharing a printer from one machine to another can sometimes be tricky, but the method we used here in our setup worked well. Since the printer we used is fairly new, there wasn’t a problem with locating any drivers for it. Windows 7 includes a lot of device drivers already so you may be surprised on what it’s able to install. Your results may vary depending on your type of printer, Windows version, and network setup. This should get you started configuring the machines on your network—hopefully with good results.  If you you have two Windows 7 computers, then sharing a printer or files is easy through the Homegroup feature. You can also share a printer between Windows 7 machines on the same network but not Homegroup. Similar Articles Productive Geek Tips Share a Printer Between Windows 7 Machines Not in the Same HomegroupShare Files and Printers between Windows 7 and XPHow To Share Files and Printers Between Windows 7 and VistaEnable Mapping to \HostnameC$ Share on Windows 7 or VistaUse the Homegroup Feature in Windows 7 to Share Printers and Files TouchFreeze Alternative in AutoHotkey The Icy Undertow Desktop Windows Home Server – Backup to LAN The Clear & Clean Desktop Use This Bookmarklet to Easily Get Albums Use AutoHotkey to Assign a Hotkey to a Specific Window Latest Software Reviews Tinyhacker Random Tips Revo Uninstaller Pro Registry Mechanic 9 for Windows PC Tools Internet Security Suite 2010 PCmover Professional Enable Check Box Selection in Windows 7 OnlineOCR – Free OCR Service Betting on the Blind Side, a Vanity Fair article 30 Minimal Logo Designs that Say More with Less LEGO Digital Designer – Free Create a Personal Website Quickly using Flavors.me

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  • Which is Better? The Start Screen in Windows 8 or the Old Start Menu? [Analysis]

    - by Asian Angel
    There has been quite a bit of controversy surrounding Microsoft’s emphasis on the new Metro UI Start Screen in Windows 8, but when it comes down to it which is really better? The Start Screen in Windows 8 or the old Start Menu? Tech blog 7 Tutorials has done a quick analysis to see which one actually works better (and faster) when launching applications and doing searches. Images courtesy of 7 Tutorials. You can view the results and a comparison table by visiting the blog post linked below. Windows 8 Analysis: Is the Start Screen an Improvement vs. the Start Menu? [7 Tutorials] How to Stress Test the Hard Drives in Your PC or Server How To Customize Your Android Lock Screen with WidgetLocker The Best Free Portable Apps for Your Flash Drive Toolkit

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  • What a Performance! MySQL 5.5 and InnoDB 1.1 running on Oracle Linux

    - by zeynep.koch(at)oracle.com
    The MySQL performance team in Oracle has recently completed a series of benchmarks comparing Read / Write and Read-Only performance of MySQL 5.5 with the InnoDB and MyISAM storage engines. Compared to MyISAM, InnoDB delivered 35x higher throughput on the Read / Write test and 5x higher throughput on the Read-Only test, with 90% scalability across 36 CPU cores. A full analysis of results and MySQL configuration parameters are documented in a new whitepaperIn addition to the benchmark, the new whitepaper, also includes:- A discussion of the use-cases for each storage engine- Best practices for users considering the migration of existing applications from MyISAM to InnoDB- A summary of the performance and scalability enhancements introduced with MySQL 5.5 and InnoDB 1.1.The benchmark itself was based on Sysbench, running on AMD Opteron "Magny-Cours" processors, and Oracle Linux with the Unbreakable Enterprise Kernel You can learn more about MySQL 5.5 and InnoDB 1.1 from here and download it from here to test whether you witness performance gains in your real-world applications.  By Mat Keep

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  • Best practise for Progress Bar in Python's PyGTK

    - by Matthew Walker
    I would like to get feedback on others' opinions of best practice for how to implement a progress bar in Python's PyGTK. The work that the progress bar was to represent was very significant computationally. Therefore, I wanted the work to be done in a separate process (thus giving the operating system the possibility to run it on a different core). I wanted to be able to start the work, and then continue to use the GUI for other tasks while waiting for the results. I have seen many people asking this question indirectly, but I have not seen any concrete expert advice. I hope that by asking this question we will see a community's combined expertise. I have read the FAQ and I hope that "Programmers" is the right place to ask.

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  • Benchmarking Linux flash player and google chrome built in flash player

    - by Fischer
    I use xubuntu 14.04 64 bit, I installed flash player from software center and xubuntu-restricted-extras too Are there any benchmarks on Linux flash player and google chrome built in flash player? I just want to see their performance because in theory google's flash player should be more updated and have better performance than the one we use in Firefox. (that's what I read everywhere) I have chrome latest version installed and Firefox next, and I found that flash videos in Chrome are laggy and they take long time to load. While the same flash videos load much faster in Firefox and I tend to prefer watching flash videos in firefox, especially the long ones because it loads them so much faster. I can't believe these results on my PC, so is there any way to benchmark flash players performance on both browsers? I want to know if it's because of the flash player or the browsers or something else

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  • scorecardresearch dot com: weird tracking pixel

    - by Bobby Jack
    I'm seeing very weird behaviour in relation to this domain and a tracking image. On a specific page on our site, I'm seeing a script that's being added dynamically, apparently via flash (I wasn't even aware that flash could alter the DOM ...) That script is located at: http://scorecardresearch.com/beacon.js When I request that URL, I see a 1x1 gif. Another weird point is that this domain appears to break all the web-based whois tools; entering that domain results in a 1x1 gif. This is even to the extent where, if I enter scorecardresearch.com into the Title as part of this question, GIF code appears just below it! Hence, the "dot" in the title. The only 'unusual' thing on the page is a slideshare 'widget', which is flash-based - that's why I'm concluding that flash is altering the DOM. Anyone know what is going on here? How concerned should I be?

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  • What is a "Public DNS registered IP address"?

    - by Emma
    I've been reading this ICANN agreement on new TLDs and it has this section on DNS service availability, which i don't completely understand: Refers to the ability of the group of listed-as-authoritative name servers of a particular domain name (e.g., a TLD), to answer DNS queries from DNS probes. For the service to be considered available at a particular moment, at least, two of the delegated name servers registered in the DNS must have successful results from “DNS tests” to each of their public-DNS registered “IP addresses” to which the name server resolves. If 51% or more of the DNS testing probes see the service as unavailable during a given time, the DNS service will be considered unavailable. I'm not 100% sure of the part in bold: does "public" refer to the DNS or to the IP addesses? It looks like there's a mistake and that the hyphen should have been after "DNS". So basically does it mean "the public IP addresses registered in the DNS"?

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  • Toorcon 15 (2013)

    - by danx
    The Toorcon gang (senior staff): h1kari (founder), nfiltr8, and Geo Introduction to Toorcon 15 (2013) A Tale of One Software Bypass of MS Windows 8 Secure Boot Breaching SSL, One Byte at a Time Running at 99%: Surviving an Application DoS Security Response in the Age of Mass Customized Attacks x86 Rewriting: Defeating RoP and other Shinanighans Clowntown Express: interesting bugs and running a bug bounty program Active Fingerprinting of Encrypted VPNs Making Attacks Go Backwards Mask Your Checksums—The Gorry Details Adventures with weird machines thirty years after "Reflections on Trusting Trust" Introduction to Toorcon 15 (2013) Toorcon 15 is the 15th annual security conference held in San Diego. I've attended about a third of them and blogged about previous conferences I attended here starting in 2003. As always, I've only summarized the talks I attended and interested me enough to write about them. Be aware that I may have misrepresented the speaker's remarks and that they are not my remarks or opinion, or those of my employer, so don't quote me or them. Those seeking further details may contact the speakers directly or use The Google. For some talks, I have a URL for further information. A Tale of One Software Bypass of MS Windows 8 Secure Boot Andrew Furtak and Oleksandr Bazhaniuk Yuri Bulygin, Oleksandr ("Alex") Bazhaniuk, and (not present) Andrew Furtak Yuri and Alex talked about UEFI and Bootkits and bypassing MS Windows 8 Secure Boot, with vendor recommendations. They previously gave this talk at the BlackHat 2013 conference. MS Windows 8 Secure Boot Overview UEFI (Unified Extensible Firmware Interface) is interface between hardware and OS. UEFI is processor and architecture independent. Malware can replace bootloader (bootx64.efi, bootmgfw.efi). Once replaced can modify kernel. Trivial to replace bootloader. Today many legacy bootkits—UEFI replaces them most of them. MS Windows 8 Secure Boot verifies everything you load, either through signatures or hashes. UEFI firmware relies on secure update (with signed update). You would think Secure Boot would rely on ROM (such as used for phones0, but you can't do that for PCs—PCs use writable memory with signatures DXE core verifies the UEFI boat loader(s) OS Loader (winload.efi, winresume.efi) verifies the OS kernel A chain of trust is established with a root key (Platform Key, PK), which is a cert belonging to the platform vendor. Key Exchange Keys (KEKs) verify an "authorized" database (db), and "forbidden" database (dbx). X.509 certs with SHA-1/SHA-256 hashes. Keys are stored in non-volatile (NV) flash-based NVRAM. Boot Services (BS) allow adding/deleting keys (can't be accessed once OS starts—which uses Run-Time (RT)). Root cert uses RSA-2048 public keys and PKCS#7 format signatures. SecureBoot — enable disable image signature checks SetupMode — update keys, self-signed keys, and secure boot variables CustomMode — allows updating keys Secure Boot policy settings are: always execute, never execute, allow execute on security violation, defer execute on security violation, deny execute on security violation, query user on security violation Attacking MS Windows 8 Secure Boot Secure Boot does NOT protect from physical access. Can disable from console. Each BIOS vendor implements Secure Boot differently. There are several platform and BIOS vendors. It becomes a "zoo" of implementations—which can be taken advantage of. Secure Boot is secure only when all vendors implement it correctly. Allow only UEFI firmware signed updates protect UEFI firmware from direct modification in flash memory protect FW update components program SPI controller securely protect secure boot policy settings in nvram protect runtime api disable compatibility support module which allows unsigned legacy Can corrupt the Platform Key (PK) EFI root certificate variable in SPI flash. If PK is not found, FW enters setup mode wich secure boot turned off. Can also exploit TPM in a similar manner. One is not supposed to be able to directly modify the PK in SPI flash from the OS though. But they found a bug that they can exploit from User Mode (undisclosed) and demoed the exploit. It loaded and ran their own bootkit. The exploit requires a reboot. Multiple vendors are vulnerable. They will disclose this exploit to vendors in the future. Recommendations: allow only signed updates protect UEFI fw in ROM protect EFI variable store in ROM Breaching SSL, One Byte at a Time Yoel Gluck and Angelo Prado Angelo Prado and Yoel Gluck, Salesforce.com CRIME is software that performs a "compression oracle attack." This is possible because the SSL protocol doesn't hide length, and because SSL compresses the header. CRIME requests with every possible character and measures the ciphertext length. Look for the plaintext which compresses the most and looks for the cookie one byte-at-a-time. SSL Compression uses LZ77 to reduce redundancy. Huffman coding replaces common byte sequences with shorter codes. US CERT thinks the SSL compression problem is fixed, but it isn't. They convinced CERT that it wasn't fixed and they issued a CVE. BREACH, breachattrack.com BREACH exploits the SSL response body (Accept-Encoding response, Content-Encoding). It takes advantage of the fact that the response is not compressed. BREACH uses gzip and needs fairly "stable" pages that are static for ~30 seconds. It needs attacker-supplied content (say from a web form or added to a URL parameter). BREACH listens to a session's requests and responses, then inserts extra requests and responses. Eventually, BREACH guesses a session's secret key. Can use compression to guess contents one byte at-a-time. For example, "Supersecret SupersecreX" (a wrong guess) compresses 10 bytes, and "Supersecret Supersecret" (a correct guess) compresses 11 bytes, so it can find each character by guessing every character. To start the guess, BREACH needs at least three known initial characters in the response sequence. Compression length then "leaks" information. Some roadblocks include no winners (all guesses wrong) or too many winners (multiple possibilities that compress the same). The solutions include: lookahead (guess 2 or 3 characters at-a-time instead of 1 character). Expensive rollback to last known conflict check compression ratio can brute-force first 3 "bootstrap" characters, if needed (expensive) block ciphers hide exact plain text length. Solution is to align response in advance to block size Mitigations length: use variable padding secrets: dynamic CSRF tokens per request secret: change over time separate secret to input-less servlets Future work eiter understand DEFLATE/GZIP HTTPS extensions Running at 99%: Surviving an Application DoS Ryan Huber Ryan Huber, Risk I/O Ryan first discussed various ways to do a denial of service (DoS) attack against web services. One usual method is to find a slow web page and do several wgets. Or download large files. Apache is not well suited at handling a large number of connections, but one can put something in front of it Can use Apache alternatives, such as nginx How to identify malicious hosts short, sudden web requests user-agent is obvious (curl, python) same url requested repeatedly no web page referer (not normal) hidden links. hide a link and see if a bot gets it restricted access if not your geo IP (unless the website is global) missing common headers in request regular timing first seen IP at beginning of attack count requests per hosts (usually a very large number) Use of captcha can mitigate attacks, but you'll lose a lot of genuine users. Bouncer, goo.gl/c2vyEc and www.github.com/rawdigits/Bouncer Bouncer is software written by Ryan in netflow. Bouncer has a small, unobtrusive footprint and detects DoS attempts. It closes blacklisted sockets immediately (not nice about it, no proper close connection). Aggregator collects requests and controls your web proxies. Need NTP on the front end web servers for clean data for use by bouncer. Bouncer is also useful for a popularity storm ("Slashdotting") and scraper storms. Future features: gzip collection data, documentation, consumer library, multitask, logging destroyed connections. Takeaways: DoS mitigation is easier with a complete picture Bouncer designed to make it easier to detect and defend DoS—not a complete cure Security Response in the Age of Mass Customized Attacks Peleus Uhley and Karthik Raman Peleus Uhley and Karthik Raman, Adobe ASSET, blogs.adobe.com/asset/ Peleus and Karthik talked about response to mass-customized exploits. Attackers behave much like a business. "Mass customization" refers to concept discussed in the book Future Perfect by Stan Davis of Harvard Business School. Mass customization is differentiating a product for an individual customer, but at a mass production price. For example, the same individual with a debit card receives basically the same customized ATM experience around the world. Or designing your own PC from commodity parts. Exploit kits are another example of mass customization. The kits support multiple browsers and plugins, allows new modules. Exploit kits are cheap and customizable. Organized gangs use exploit kits. A group at Berkeley looked at 77,000 malicious websites (Grier et al., "Manufacturing Compromise: The Emergence of Exploit-as-a-Service", 2012). They found 10,000 distinct binaries among them, but derived from only a dozen or so exploit kits. Characteristics of Mass Malware: potent, resilient, relatively low cost Technical characteristics: multiple OS, multipe payloads, multiple scenarios, multiple languages, obfuscation Response time for 0-day exploits has gone down from ~40 days 5 years ago to about ~10 days now. So the drive with malware is towards mass customized exploits, to avoid detection There's plenty of evicence that exploit development has Project Manager bureaucracy. They infer from the malware edicts to: support all versions of reader support all versions of windows support all versions of flash support all browsers write large complex, difficult to main code (8750 lines of JavaScript for example Exploits have "loose coupling" of multipe versions of software (adobe), OS, and browser. This allows specific attacks against specific versions of multiple pieces of software. Also allows exploits of more obscure software/OS/browsers and obscure versions. Gave examples of exploits that exploited 2, 3, 6, or 14 separate bugs. However, these complete exploits are more likely to be buggy or fragile in themselves and easier to defeat. Future research includes normalizing malware and Javascript. Conclusion: The coming trend is that mass-malware with mass zero-day attacks will result in mass customization of attacks. x86 Rewriting: Defeating RoP and other Shinanighans Richard Wartell Richard Wartell The attack vector we are addressing here is: First some malware causes a buffer overflow. The malware has no program access, but input access and buffer overflow code onto stack Later the stack became non-executable. The workaround malware used was to write a bogus return address to the stack jumping to malware Later came ASLR (Address Space Layout Randomization) to randomize memory layout and make addresses non-deterministic. The workaround malware used was to jump t existing code segments in the program that can be used in bad ways "RoP" is Return-oriented Programming attacks. RoP attacks use your own code and write return address on stack to (existing) expoitable code found in program ("gadgets"). Pinkie Pie was paid $60K last year for a RoP attack. One solution is using anti-RoP compilers that compile source code with NO return instructions. ASLR does not randomize address space, just "gadgets". IPR/ILR ("Instruction Location Randomization") randomizes each instruction with a virtual machine. Richard's goal was to randomize a binary with no source code access. He created "STIR" (Self-Transofrming Instruction Relocation). STIR disassembles binary and operates on "basic blocks" of code. The STIR disassembler is conservative in what to disassemble. Each basic block is moved to a random location in memory. Next, STIR writes new code sections with copies of "basic blocks" of code in randomized locations. The old code is copied and rewritten with jumps to new code. the original code sections in the file is marked non-executible. STIR has better entropy than ASLR in location of code. Makes brute force attacks much harder. STIR runs on MS Windows (PEM) and Linux (ELF). It eliminated 99.96% or more "gadgets" (i.e., moved the address). Overhead usually 5-10% on MS Windows, about 1.5-4% on Linux (but some code actually runs faster!). The unique thing about STIR is it requires no source access and the modified binary fully works! Current work is to rewrite code to enforce security policies. For example, don't create a *.{exe,msi,bat} file. Or don't connect to the network after reading from the disk. Clowntown Express: interesting bugs and running a bug bounty program Collin Greene Collin Greene, Facebook Collin talked about Facebook's bug bounty program. Background at FB: FB has good security frameworks, such as security teams, external audits, and cc'ing on diffs. But there's lots of "deep, dark, forgotten" parts of legacy FB code. Collin gave several examples of bountied bugs. Some bounty submissions were on software purchased from a third-party (but bounty claimers don't know and don't care). We use security questions, as does everyone else, but they are basically insecure (often easily discoverable). Collin didn't expect many bugs from the bounty program, but they ended getting 20+ good bugs in first 24 hours and good submissions continue to come in. Bug bounties bring people in with different perspectives, and are paid only for success. Bug bounty is a better use of a fixed amount of time and money versus just code review or static code analysis. The Bounty program started July 2011 and paid out $1.5 million to date. 14% of the submissions have been high priority problems that needed to be fixed immediately. The best bugs come from a small % of submitters (as with everything else)—the top paid submitters are paid 6 figures a year. Spammers like to backstab competitors. The youngest sumitter was 13. Some submitters have been hired. Bug bounties also allows to see bugs that were missed by tools or reviews, allowing improvement in the process. Bug bounties might not work for traditional software companies where the product has release cycle or is not on Internet. Active Fingerprinting of Encrypted VPNs Anna Shubina Anna Shubina, Dartmouth Institute for Security, Technology, and Society (I missed the start of her talk because another track went overtime. But I have the DVD of the talk, so I'll expand later) IPsec leaves fingerprints. Using netcat, one can easily visually distinguish various crypto chaining modes just from packet timing on a chart (example, DES-CBC versus AES-CBC) One can tell a lot about VPNs just from ping roundtrips (such as what router is used) Delayed packets are not informative about a network, especially if far away from the network More needed to explore about how TCP works in real life with respect to timing Making Attacks Go Backwards Fuzzynop FuzzyNop, Mandiant This talk is not about threat attribution (finding who), product solutions, politics, or sales pitches. But who are making these malware threats? It's not a single person or group—they have diverse skill levels. There's a lot of fat-fingered fumblers out there. Always look for low-hanging fruit first: "hiding" malware in the temp, recycle, or root directories creation of unnamed scheduled tasks obvious names of files and syscalls ("ClearEventLog") uncleared event logs. Clearing event log in itself, and time of clearing, is a red flag and good first clue to look for on a suspect system Reverse engineering is hard. Disassembler use takes practice and skill. A popular tool is IDA Pro, but it takes multiple interactive iterations to get a clean disassembly. Key loggers are used a lot in targeted attacks. They are typically custom code or built in a backdoor. A big tip-off is that non-printable characters need to be printed out (such as "[Ctrl]" "[RightShift]") or time stamp printf strings. Look for these in files. Presence is not proof they are used. Absence is not proof they are not used. Java exploits. Can parse jar file with idxparser.py and decomile Java file. Java typially used to target tech companies. Backdoors are the main persistence mechanism (provided externally) for malware. Also malware typically needs command and control. Application of Artificial Intelligence in Ad-Hoc Static Code Analysis John Ashaman John Ashaman, Security Innovation Initially John tried to analyze open source files with open source static analysis tools, but these showed thousands of false positives. Also tried using grep, but tis fails to find anything even mildly complex. So next John decided to write his own tool. His approach was to first generate a call graph then analyze the graph. However, the problem is that making a call graph is really hard. For example, one problem is "evil" coding techniques, such as passing function pointer. First the tool generated an Abstract Syntax Tree (AST) with the nodes created from method declarations and edges created from method use. Then the tool generated a control flow graph with the goal to find a path through the AST (a maze) from source to sink. The algorithm is to look at adjacent nodes to see if any are "scary" (a vulnerability), using heuristics for search order. The tool, called "Scat" (Static Code Analysis Tool), currently looks for C# vulnerabilities and some simple PHP. Later, he plans to add more PHP, then JSP and Java. For more information see his posts in Security Innovation blog and NRefactory on GitHub. Mask Your Checksums—The Gorry Details Eric (XlogicX) Davisson Eric (XlogicX) Davisson Sometimes in emailing or posting TCP/IP packets to analyze problems, you may want to mask the IP address. But to do this correctly, you need to mask the checksum too, or you'll leak information about the IP. Problem reports found in stackoverflow.com, sans.org, and pastebin.org are usually not masked, but a few companies do care. If only the IP is masked, the IP may be guessed from checksum (that is, it leaks data). Other parts of packet may leak more data about the IP. TCP and IP checksums both refer to the same data, so can get more bits of information out of using both checksums than just using one checksum. Also, one can usually determine the OS from the TTL field and ports in a packet header. If we get hundreds of possible results (16x each masked nibble that is unknown), one can do other things to narrow the results, such as look at packet contents for domain or geo information. With hundreds of results, can import as CSV format into a spreadsheet. Can corelate with geo data and see where each possibility is located. Eric then demoed a real email report with a masked IP packet attached. Was able to find the exact IP address, given the geo and university of the sender. Point is if you're going to mask a packet, do it right. Eric wouldn't usually bother, but do it correctly if at all, to not create a false impression of security. Adventures with weird machines thirty years after "Reflections on Trusting Trust" Sergey Bratus Sergey Bratus, Dartmouth College (and Julian Bangert and Rebecca Shapiro, not present) "Reflections on Trusting Trust" refers to Ken Thompson's classic 1984 paper. "You can't trust code that you did not totally create yourself." There's invisible links in the chain-of-trust, such as "well-installed microcode bugs" or in the compiler, and other planted bugs. Thompson showed how a compiler can introduce and propagate bugs in unmodified source. But suppose if there's no bugs and you trust the author, can you trust the code? Hell No! There's too many factors—it's Babylonian in nature. Why not? Well, Input is not well-defined/recognized (code's assumptions about "checked" input will be violated (bug/vunerabiliy). For example, HTML is recursive, but Regex checking is not recursive. Input well-formed but so complex there's no telling what it does For example, ELF file parsing is complex and has multiple ways of parsing. Input is seen differently by different pieces of program or toolchain Any Input is a program input executes on input handlers (drives state changes & transitions) only a well-defined execution model can be trusted (regex/DFA, PDA, CFG) Input handler either is a "recognizer" for the inputs as a well-defined language (see langsec.org) or it's a "virtual machine" for inputs to drive into pwn-age ELF ABI (UNIX/Linux executible file format) case study. Problems can arise from these steps (without planting bugs): compiler linker loader ld.so/rtld relocator DWARF (debugger info) exceptions The problem is you can't really automatically analyze code (it's the "halting problem" and undecidable). Only solution is to freeze code and sign it. But you can't freeze everything! Can't freeze ASLR or loading—must have tables and metadata. Any sufficiently complex input data is the same as VM byte code Example, ELF relocation entries + dynamic symbols == a Turing Complete Machine (TM). @bxsays created a Turing machine in Linux from relocation data (not code) in an ELF file. For more information, see Rebecca "bx" Shapiro's presentation from last year's Toorcon, "Programming Weird Machines with ELF Metadata" @bxsays did same thing with Mach-O bytecode Or a DWARF exception handling data .eh_frame + glibc == Turning Machine X86 MMU (IDT, GDT, TSS): used address translation to create a Turning Machine. Page handler reads and writes (on page fault) memory. Uses a page table, which can be used as Turning Machine byte code. Example on Github using this TM that will fly a glider across the screen Next Sergey talked about "Parser Differentials". That having one input format, but two parsers, will create confusion and opportunity for exploitation. For example, CSRs are parsed during creation by cert requestor and again by another parser at the CA. Another example is ELF—several parsers in OS tool chain, which are all different. Can have two different Program Headers (PHDRs) because ld.so parses multiple PHDRs. The second PHDR can completely transform the executable. This is described in paper in the first issue of International Journal of PoC. Conclusions trusting computers not only about bugs! Bugs are part of a problem, but no by far all of it complex data formats means bugs no "chain of trust" in Babylon! (that is, with parser differentials) we need to squeeze complexity out of data until data stops being "code equivalent" Further information See and langsec.org. USENIX WOOT 2013 (Workshop on Offensive Technologies) for "weird machines" papers and videos.

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  • New Whitepaper: Advanced Compression 11gR1 Benchmarks with EBS 12

    - by Steven Chan
    In my opinion, if there's any reason to upgrade an E-Business Suite environment to the 11gR1 or 11gR2 database, it's the Advanced Compression database option.  Oracle Advanced Compression was introduced in Oracle Database 11g, and allows you to compress structured data (numbers, characters) as well as unstructured data (documents, spreadsheets, XML and other files).  It provides enhanced compression for database backups and also includes network compression for faster synchronization with standby databases.In other words, the promise of Advanced Compression is that it can make your E-Business Suite database smaller and faster.  But how well does it actually deliver on that promise?Apps 12 + Advanced Compression Benchmarks now availableThree of my colleagues, Uday Moogala, Lester Gutierrez, and Andy Tremayne, have been benchmarking Oracle E-Business Suite Release 12 with Advanced Compression 11gR1.  They've just released a detailed whitepaper with their benchmarking results and recommendations.This whitepaper is available in two locations:Oracle E-Business Suite Release 12.1 with Oracle Database 11g Advanced Compression (Note 1110648.1) (requires My Oracle Support access)Oracle E-Business Suite Release 12.1 with Oracle Database 11g Advanced Compression (Applications Benchmark website, PDF, 500K)

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  • Watch a Tesla Coil Zap in “Bullet Time” [Video]

    - by Jason Fitzpatrick
    What happens when you take 10 cameras, hack their firmware, and rig them up in a Matrix-style “Bullet Time” array to capture a Tesla Coil blasting energy bolts? Pure video magic. Over at Hacker Friendly they took ten Canon A470s, hacked the firmware with the Canon CHDK firmware, and wired them all together into an arc to capture a Tesla coil in action. Watch the video below to see the results: Impressed? You can hit up the link below to see more photos and check out their code and schematics. Bullet Time Lightning [Hacker Friendly via Laughing Squid] How To Encrypt Your Cloud-Based Drive with BoxcryptorHTG Explains: Photography with Film-Based CamerasHow to Clean Your Dirty Smartphone (Without Breaking Something)

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  • What is the objective of unit testing?

    - by user728750
    I've been working with C# for the last 2 years, and I've never done any unit testing. I just need to know what the objective of unit testing is. What kind of results do we expect from unit testing? Is code quality checked by unit testing? In my view, unit testing is the job of testers; if that is true, then as a developer why would I need to write test code if the tester does the unit testing? Why should I write extra code for testing? Do I need to maintain a separate copy of a project for unit testing?

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  • SQL SERVER – Solution to Puzzle – Simulate LEAD() and LAG() without Using SQL Server 2012 Analytic Function

    - by pinaldave
    Earlier I wrote a series on SQL Server Analytic Functions of SQL Server 2012. During the series to keep the learning maximum and having fun, we had few puzzles. One of the puzzle was simulating LEAD() and LAG() without using SQL Server 2012 Analytic Function. Please read the puzzle here first before reading the solution : Write T-SQL Self Join Without Using LEAD and LAG. When I was originally wrote the puzzle I had done small blunder and the question was a bit confusing which I corrected later on but wrote a follow up blog post on over here where I describe the give-away. Quick Recap: Generate following results without using SQL Server 2012 analytic functions. I had received so many valid answers. Some answers were similar to other and some were very innovative. Some answers were very adaptive and some did not work when I changed where condition. After selecting all the valid answer, I put them in table and ran RANDOM function on the same and selected winners. Here are the valid answers. No Joins and No Analytic Functions Excellent Solution by Geri Reshef – Winner of SQL Server Interview Questions and Answers (India | USA) WITH T1 AS (SELECT Row_Number() OVER(ORDER BY SalesOrderDetailID) N, s.SalesOrderID, s.SalesOrderDetailID, s.OrderQty FROM Sales.SalesOrderDetail s WHERE SalesOrderID IN (43670, 43669, 43667, 43663)) SELECT SalesOrderID,SalesOrderDetailID,OrderQty, CASE WHEN N%2=1 THEN MAX(CASE WHEN N%2=0 THEN SalesOrderDetailID END) OVER (Partition BY (N+1)/2) ELSE MAX(CASE WHEN N%2=1 THEN SalesOrderDetailID END) OVER (Partition BY N/2) END LeadVal, CASE WHEN N%2=1 THEN MAX(CASE WHEN N%2=0 THEN SalesOrderDetailID END) OVER (Partition BY N/2) ELSE MAX(CASE WHEN N%2=1 THEN SalesOrderDetailID END) OVER (Partition BY (N+1)/2) END LagVal FROM T1 ORDER BY SalesOrderID, SalesOrderDetailID, OrderQty; GO No Analytic Function and Early Bird Excellent Solution by DHall – Winner of Pluralsight 30 days Subscription -- a query to emulate LEAD() and LAG() ;WITH s AS ( SELECT 1 AS ldOffset, -- equiv to 2nd param of LEAD 1 AS lgOffset, -- equiv to 2nd param of LAG NULL AS ldDefVal, -- equiv to 3rd param of LEAD NULL AS lgDefVal, -- equiv to 3rd param of LAG ROW_NUMBER() OVER (ORDER BY SalesOrderDetailID) AS row, SalesOrderID, SalesOrderDetailID, OrderQty FROM Sales.SalesOrderDetail WHERE SalesOrderID IN (43670, 43669, 43667, 43663) ) SELECT s.SalesOrderID, s.SalesOrderDetailID, s.OrderQty, ISNULL( sLd.SalesOrderDetailID, s.ldDefVal) AS LeadValue, ISNULL( sLg.SalesOrderDetailID, s.lgDefVal) AS LagValue FROM s LEFT OUTER JOIN s AS sLd ON s.row = sLd.row - s.ldOffset LEFT OUTER JOIN s AS sLg ON s.row = sLg.row + s.lgOffset ORDER BY s.SalesOrderID, s.SalesOrderDetailID, s.OrderQty No Analytic Function and Partition By Excellent Solution by DHall – Winner of Pluralsight 30 days Subscription /* a query to emulate LEAD() and LAG() */ ;WITH s AS ( SELECT 1 AS LeadOffset, /* equiv to 2nd param of LEAD */ 1 AS LagOffset, /* equiv to 2nd param of LAG */ NULL AS LeadDefVal, /* equiv to 3rd param of LEAD */ NULL AS LagDefVal, /* equiv to 3rd param of LAG */ /* Try changing the values of the 4 integer values above to see their effect on the results */ /* The values given above of 0, 0, null and null behave the same as the default 2nd and 3rd parameters to LEAD() and LAG() */ ROW_NUMBER() OVER (ORDER BY SalesOrderDetailID) AS row, SalesOrderID, SalesOrderDetailID, OrderQty FROM Sales.SalesOrderDetail WHERE SalesOrderID IN (43670, 43669, 43667, 43663) ) SELECT s.SalesOrderID, s.SalesOrderDetailID, s.OrderQty, ISNULL( sLead.SalesOrderDetailID, s.LeadDefVal) AS LeadValue, ISNULL( sLag.SalesOrderDetailID, s.LagDefVal) AS LagValue FROM s LEFT OUTER JOIN s AS sLead ON s.row = sLead.row - s.LeadOffset /* Try commenting out this next line when LeadOffset != 0 */ AND s.SalesOrderID = sLead.SalesOrderID /* The additional join criteria on SalesOrderID above is equivalent to PARTITION BY SalesOrderID in the OVER clause of the LEAD() function */ LEFT OUTER JOIN s AS sLag ON s.row = sLag.row + s.LagOffset /* Try commenting out this next line when LagOffset != 0 */ AND s.SalesOrderID = sLag.SalesOrderID /* The additional join criteria on SalesOrderID above is equivalent to PARTITION BY SalesOrderID in the OVER clause of the LAG() function */ ORDER BY s.SalesOrderID, s.SalesOrderDetailID, s.OrderQty No Analytic Function and CTE Usage Excellent Solution by Pravin Patel - Winner of SQL Server Interview Questions and Answers (India | USA) --CTE based solution ; WITH cteMain AS ( SELECT SalesOrderID, SalesOrderDetailID, OrderQty, ROW_NUMBER() OVER (ORDER BY SalesOrderDetailID) AS sn FROM Sales.SalesOrderDetail WHERE SalesOrderID IN (43670, 43669, 43667, 43663) ) SELECT m.SalesOrderID, m.SalesOrderDetailID, m.OrderQty, sLead.SalesOrderDetailID AS leadvalue, sLeg.SalesOrderDetailID AS leagvalue FROM cteMain AS m LEFT OUTER JOIN cteMain AS sLead ON sLead.sn = m.sn+1 LEFT OUTER JOIN cteMain AS sLeg ON sLeg.sn = m.sn-1 ORDER BY m.SalesOrderID, m.SalesOrderDetailID, m.OrderQty No Analytic Function and Co-Related Subquery Usage Excellent Solution by Pravin Patel – Winner of SQL Server Interview Questions and Answers (India | USA) -- Co-Related subquery SELECT m.SalesOrderID, m.SalesOrderDetailID, m.OrderQty, ( SELECT MIN(SalesOrderDetailID) FROM Sales.SalesOrderDetail AS l WHERE l.SalesOrderID IN (43670, 43669, 43667, 43663) AND l.SalesOrderID >= m.SalesOrderID AND l.SalesOrderDetailID > m.SalesOrderDetailID ) AS lead, ( SELECT MAX(SalesOrderDetailID) FROM Sales.SalesOrderDetail AS l WHERE l.SalesOrderID IN (43670, 43669, 43667, 43663) AND l.SalesOrderID <= m.SalesOrderID AND l.SalesOrderDetailID < m.SalesOrderDetailID ) AS leag FROM Sales.SalesOrderDetail AS m WHERE m.SalesOrderID IN (43670, 43669, 43667, 43663) ORDER BY m.SalesOrderID, m.SalesOrderDetailID, m.OrderQty This was one of the most interesting Puzzle on this blog. Giveaway Winners will get following giveaways. Geri Reshef and Pravin Patel SQL Server Interview Questions and Answers (India | USA) DHall Pluralsight 30 days Subscription Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: Pinal Dave, PostADay, Readers Contribution, Readers Question, SQL, SQL Authority, SQL Function, SQL Puzzle, SQL Query, SQL Scripts, SQL Server, SQL Tips and Tricks, T SQL, Technology

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  • Fast Fashion Freshness

    - by David Dorf
    Fashion retailers such as H&M, Zara, and Wet Seal have perfected the fast fashion retailing model. The concept requires no replenishment in order to maintain assortment freshness and to create a sense of urgency for the consumer to purchase now. However, maintaining assortment freshness results in high product turnover, making markdown optimization a necessity. Wet Seal, for instance, needed to move from ad-hoc markdowns and dealing with surplus inventory to handling markdowns methodically across 8,000 SKUs with only 12-15 week lifecycle (from DC receipt to exit). By optimizing and automating markdowns, Wet Seal is reaching their goal of assortment freshness, which in turn increases sales. If you're interested in learning more, register for a free webinar occurring on May 13th featuring Join Daniel Ryu, Vice President of Planning and Allocation at Wet Seal. He'll be discussing how the fast fashion retailer maintains their goal of assortment freshness.

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  • Enabling SSL on apache2 causes address already in use error

    - by durron597
    My server works just fine on a normal apache2 install. Now, I'm trying to install subversion on this server using this guide: http://alephzarro.com/blog/2007/01/07/installation-of-subversion-on-ubuntu-with-apache-ssl-and-basicauth/ I get the following error: (98)Address already in use: make_sock: could not bind to address 0.0.0.0:443 When I do grep -rH 443 /etc/apache2/, I get results in two files: ports.conf and sites-enabled/default-ssl I tried it both with and without that last Listen 443 commented out, here's ports.conf: NameVirtualHost *:80 Listen 80 <IfModule mod_ssl.c> NameVirtualHost *:443 Listen 443 </IfModule> <IfModule mod_gnutls.c> Listen 443 </IfModule> #Listen 443 And the first few lines of default-ssl <IfModule mod_ssl.c> <VirtualHost *:443> ServerAdmin webmaster@localhost SSLEngine on SSLCertificateFile /this/isnt/relevant/probably.pem SSLProtocol all SSLCipherSuite HIGH:MEDIUM And netstat -an --inet | grep 443 returns nothing. Any ideas?

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  • Handling special characters with FOR XML PATH('')

    - by Rob Farley
    Because I hate seeing &gt; or &amp; in my results… Since SQL Server 2005, we’ve been able to use FOR XML PATH('') to do string concatenation. I’ve blogged about it before several times. But I don’t think I’ve blogged about the fact that it all goes a bit wrong if you have special characters in the strings you’re concatenating. Generally, I don’t even worry about this. I should, but I don’t, particularly when the solution is so easy. Suppose I want to concatenate the list of user databases...(read more)

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  • How to Always Load Internet Explorer 9 in Full Screen Mode

    - by Lori Kaufman
    Internet Explorer 9 has a minimal interface by default, with the tab bar and the toolbar and address bar on the same line. However, you can gain even more viewable space by pressing F11 to go to full screen mode. If you like full screen mode and want to use it most of the time, you can have Internet Explorer open in that mode automatically, by editing a setting in the registry. To begin, enter “regedit” (without the quotes) in the Search box on the Start menu. When the results display, click regedit.exe or press Enter when it’s highlighted. NOTE: Before making changes to the registry, be sure you back it up. We also recommend creating a restore point you can use to restore your system if something goes wrong. HTG Explains: Learn How Websites Are Tracking You Online Here’s How to Download Windows 8 Release Preview Right Now HTG Explains: Why Linux Doesn’t Need Defragmenting

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  • What’s New for Oracle Commerce? Executive QA with John Andrews, VP Product Management, Oracle Commerce

    - by Katrina Gosek
    Oracle Commerce was for the fifth time positioned as a leader by Gartner in the Magic Quadrant for E-Commerce. This inspired me to sit down with Oracle Commerce VP of Product Management, John Andrews to get his perspective on what continues to make Oracle a leader in the industry and what’s new for Oracle Commerce in 2013. Q: Why do you believe Oracle Commerce continues to be a leader in the industry? John: Oracle has a great acquisition strategy – it brings best-of-breed technologies into the product fold and then continues to grow and innovate them. This is particularly true with products unified into the Oracle Commerce brand. Oracle acquired ATG in late 2010 – and then Endeca in late 2011. This means that under the hood of Oracle Commerce you have market-leading technologies for cross-channel commerce and customer experience, both designed and developed in direct response to the unique challenges online businesses face. And we continue to innovate on capabilities core to what our customers need to be successful – contextual and personalized experience delivery, merchant-inspired tools, and architecture for performance and scalability. Q: It’s not a slow moving industry. What are you doing to keep the pace of innovation at Oracle Commerce? John: Oracle owes our customers the most innovative commerce capabilities. By unifying the core components of ATG and Endeca we are delivering on this promise. Oracle Commerce is continuing to innovate and redefine how commerce is done and in a way that drive business results and keeps customers coming back for experiences tailored just for them. Our January and May 2013 releases not only marked the seventh significant releases for the solution since the acquisitions of ATG and Endeca, we also continue to demonstrate rapid and significant progress on the unification of commerce and customer experience capabilities of the two commerce technologies. Q: Can you tell us what was notable about these latest releases under the Oracle Commerce umbrella? John: Specifically, our latest product innovations give businesses selling online the ability to get to market faster with more personalized commerce experiences in the following ways: Mobile: the latest Commerce Reference Application in this release offers a wider range of examples for online businesses to leverage for iOS development and specifically new iPad reference capabilities. This release marks the first release of the iOS Universal application that serves both the iPhone and iPad devices from a single download or binary. Business users can now drive page content management and layout of search results and category pages, as well as create additional storefront elements such as categories, facets / dimensions, and breadcrumbs through Experience Manager tools. Cross-Channel Commerce: key commerce platform capabilities have been added to support cross-channel commerce, including an expanded inventory model to maintain inventory for stores, pickup in stores and Web-based returns. Online businesses with in-store operations can now offer advanced shipping options on the web and make returns and exchange logic easily available on the web. Multi-Site Capabilities: significant enhancements to the Commerce Platform multi-site architecture that allows business users to quickly launch and manage multiple sites on the same cluster and share data, carts, and other components. First introduced in 2010, with this latest release business users can now partition or share customer profiles, control users’ site-based access, and manage personalization assets using site groups. Internationalization: continued language support and enhancements for business user tools as well and search and navigation. Guided Search now supports 35 total languages with 11 new languages (including Danish, Arabic, Norwegian, Serbian Cyrillic) added in this release. Commerce Platform tools now include localized support for 17 locales with 4 new languages (Danish, Portuguese (European), Finnish, and Thai). No development or customization is required in order for business users to use the applications in any of these supported languages. Business Tool Experience: valuable new Commerce Merchandising features include a new workflow for making emergency changes quickly and increased visibility into promotions rules and qualifications in preview mode. Oracle Commerce business tools continue to become more and more feature rich to provide intuitive, easy- to-use (yet powerful) capabilities to allow business users to manage content and the shopping experience. Commerce & Experience Unification: demonstrable unification of commerce and customer experience capabilities include – productized cartridges that provide supported integration between the Commerce Platform and Experience Management tools, cross-channel returns, Oracle Service Cloud integration, and integrated iPad application. The mission guiding our product development is to deliver differentiated, personalized user experiences across any device in a contextual manner – and to give the business the best tools to tune and optimize those user experiences to meet their business objectives. We also need to do this in a way that makes it operationally efficient for the business, keeping the overall total cost of ownership low – yet also allows the business to expand, whether it be to new business models, geographies or brands. To learn more about the latest Oracle Commerce releases and mission, visit the links below: • Hear more from John about the Oracle Commerce mission • Hear from Oracle Commerce customers • Documentation on the new releases • Listen to the Oracle ATG Commerce 10.2 Webcast • Listen to the Oracle Endeca Commerce 3.1.2 Webcast

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  • MAAS not working

    - by Zimika
    I'm trying a whole week to make MASS to work, but no results. This is the procedure: maas createsuperuser sudo apt-get install maas-dhcp maas-import-isos apt-get install maas-enlist tftpd-hpa maas-import-isos After this I start node machine with PXE as default first boot device, and select option maas-enlist. Sistem start to installing some things, and after that on MAAS WebUI stand 1 node. But when I click on Node button on WebUI or refresh page, it show 0 node. Command cobbler system list showing: root@maas-serv:~# cobbler system list default node-3ee116ea-a8b2-11e1-a735-50e549e38206 Also, sometime this procedure register one node, but when registering second one, same problem like I described up. root@maas-serv:/var/lib/tftpboot/pxelinux.cfg# is empty, only default is there. On command maas-import-isos there is a one warning. ftpboot/images/precise-x86_64-maas-ephemeral/initrd copying images generating GPXE/PXE configuration files generating PXE menu structure warning: kernel option length exceeds 255 warning: kernel option length exceeds 255 warning: kernel option length exceeds 255 warning: kernel option length exceeds 255 copying files for distro: precise-x86_64

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  • Extending ASP.NET Output Caching

    One of the most sure-fire ways to improve a web application's performance is to employ caching. Caching takes some expensive operation and stores its results in a quickly accessible location. Since it's inception, ASP.NET has offered two flavors of caching:<ul><li><b>Output Caching</b> - caches the entire rendered markup of an ASP.NET page or <a href="http://www.asp101.com/lessons/usercontrols.asp">User Control</a> for a specified duration.</li><li><b>Data Caching</b> - a API for caching objects. Using the data cache you can write code to add, remove, and retrieve items from the cache.</li></ul>Until recently, the underlying functionality of these two caching mechanisms was fixed - both cached data

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  • Guest Post: Christian Finn: Is Facebook About to Become a Victim of its Own Success?

    - by Michael Snow
    12.00 Print 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;}  Since we have a number of new members of the WebCenter Evangelist team - I thought it would be appropriate to close the week with the newest hire and leader of the global WebCenter Evangelists, Christian Finn, who has just joined the Red team after many years with the small technology company up in Redmond, WA. He gave an intro to himself in an earlier post this morning but his post below is a great example of how customer engagement takes on a life of its own in our global online connected and social digital ecosystem. Is Facebook About to Become a Victim of its Own Success? What if I told you that your brand could advertise so successfully, you wouldn’t have to pay for the ads? A recent campaign by Ford Motor Company for the Ford Focus featuring Doug the spokespuppet (I am not making this up) did just that—and it raises some interesting issues for marketers and social media alike in the brave new world of customer engagement that is the Social Web. Allow me to elaborate. An article in the Wall Street Journal last week—“Big Brands Like Facebook, But They Don’t Like to Pay” tells the story of Ford’s recently concluded online campaign for the 2012 Ford Focus. (Ford, by the way, under the leadership of people such as Scott Monty, has been a pioneer of effective social campaigns.) The centerpiece of the campaign was the aforementioned Doug, who appeared as a character on Facebook in videos and via chat. (If you are not familiar with Doug, you can see him in action here, and read the WSJ story here.) You may be thinking puppet ads are a sign of Internet Bubble 2.0 and want to stop now, but bear with me. The Journal reported that Ford spent about $95M on its overall Ford Focus campaign, with TV accounting for over $60M of that spend. The Internet buy for the campaign was just over $10M, which included ad buys to drive traffic to Facebook for people to meet and ‘Like’ Doug and some amount on Facebook ads, too, to promote Doug and by extension, the Ford Focus. So far, a fairly straightforward consumer marketing story in the Internet Era. Yet here’s the curious thing: once Doug reached 10,000 fans on Facebook, Ford stopped paying for Facebook ads. Doug had gone viral with people sharing his videos with one another; once critical mass was reached there was no need to buy more ads on Facebook. Doug went on to be Liked by over 43,000 people, and 61% of his fans said they would be more likely to consider buying a Focus. According to the article, Ford says Focus sales are up this year—and increasing sales is every marketer’s goal. And so in effect, Ford found its Facebook campaign so successful that it could stop paying for it, instead letting its target consumers communicate its messages for fun—and for free. Not only did they get a 3X increase in fans beyond their paid campaign, they had thousands of customers sharing their messages in video form for months. Since free advertising is the Holy Grail of marketing both old and new-- and it appears social networks have an advantage in generating that buzz—it seems reasonable to ask: what would happen to brands’ advertising strategies—and the media they use to engage customers, if this success were repeated at scale? It seems logical to conclude that, at least initially, more ad dollars would be spent with social networks like Facebook as brands attempt to replicate Ford’s success. Certainly Facebook ad revenues are on the rise—eMarketer expects Facebook’s ad revenues to quintuple by 2012 compared with 2009 levels, to nearly 2.9B. That’s bad news for TV and the already battered print media and good news for Facebook. But perhaps not so over the longer run. With TV buys, you have to keep paying to generate impressions. If Doug the spokespuppet is any guide, however, that may not be true for social media campaigns. After an initial outlay, if a social campaign takes off, the audience will generate more impressions on its own. Thus a social medium like Facebook could be the victim of its own success when it comes to ad revenue. It may be there is an inherent limiting factor in the ad spend they can capture, as exemplified by Ford’s experience with Dough and the Focus. And brands may spend much less overall on advertising, with as good or better results, than they ever have in the past. How will these trends evolve? Can brands create social campaigns that repeat Ford’s formula for the Focus with effective results? Can social networks find ways to capture more spend and overcome their potential tendency to make further spend unnecessary? And will consumers become tired and insulated from social campaigns, much as they have to traditional advertising channels? These are the questions CMOs and Facebook execs alike will be asking themselves in the brave new world of customer engagement. As always, your thoughts and comments are most welcome.

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