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  • Feasible to send marketing emails as an image?

    - by Anonymous -
    Is it feasible to send marketing emails entirely as images - apart from a link at the top, giving the option for the recipient to view the email online (in their browser) and one at the footer to unsubscribe from our mailing list? Anyone who's coded a html email template before knows how much of a pain it is to end up with the final design that displays 'properly' (rarely does it display the same in all clients) and doesn't break. I understand there's the possibility of people simply ignoring the email altogether should their email clients be set not to automatically download images, but many of our email primarily feature images anyway. Thoughts?

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  • So funktioniert Marketing!

    - by A&C Redaktion
    Ein Großteil des Oracle Business wird von Partnern getragen. Damit das erfolgreich funktioniert, unterstützt Alliances & Channel die Partner mit gezielten Marketing-Aktionen. Wie zum Beispiel der Oracle Exadata Kampagne. Mit ausgewählten, spezialisierten Exadata-Partnern wurde die europaweit durchgeführten Demand Generation-Kampagne umgesetzt: Neben einem Emailing, das die jeweilige Exadata-Lösung des Partners im Fokus hatte, wurde für jeden Partner eine adaptierte Microsite erstellt und im Anschluss von der Marketingagentur nachtelefoniert. Die daraus entstandenen Leads potenzieller Kunden wurden dann an die Partner zurückgegeben, um den Vertriebsprozess zu starten. Die beiden deutschen Teilnehmer der Kampagne, inforsacom und ISE, berichten in der aktuellen Ausgabe von Partner Insight ausführlich über Ihre Erfahrungen und Erfolge der Exadata Kampagne.

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  • Neue Marketing Kits für Hardware

    - by A&C Redaktion
    Die Oracle Marketing-Kit sind ein beliebtes Instrument zur Vertriebsunterstützung. Stetig erweitert enthalten sie den Textentwurf für Emailing, Landigpad und ein Telemarketing-Script. Jetzt sind brandneue Kits u.a. in Deutsch für folgende Hardware-Lösungen verfügbar: Server & Storage: Improve Database Capacity Management with Oracle Storage and Hybrid Columnar Compression Server & Storage: Accelerating Database Test & Development with Sun ZFS Storage Appliance Server & Storage: Upgrade SAN Storage to Oracle Pillar Axiom Server & Storage: SPARC Refresh with Oracle Solaris Operating System Server & Storage: SPARC Server Refresh: The Next Level of Datacenter Performance with Oracle’s New SPARC Servers Server & Storage: Oracle Server Virtualization Server & Storage: Oracle Desktop Virtualization

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  • How to increase the maximum number of participants in Office Communicator conference

    - by Stephen Jennings
    We often want to make quick announcements to our group of 20 people using Office Communicator, so we highlight a group of contacts and start a new IM session. However, only a maximum of 10 people are able to join the conversation; after the maximum number of people join, all other invitees get the message: Cannot connect to the conference because it is full. Contact the conference leader for more information. Is there a way to increase the maximum number of participants?

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  • Attending my first software conference - any tips before I go? [closed]

    - by Paul Weber
    My nice employer allowed me to visit a software conference in June (International PHP Conference, for those who care). Wanting to make the most of it, I would ask the more experienced conference goers in here to give me some tips on what I could do to maximize my learning experience on the conference, and to reduce beginner mistakes. Sorry that this question is a little ambiguous, but I think it's best to keep it a little bit more open, so I can get a wide range of Ideas, and it will be of more use to further people seeking for an answer.

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  • Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

    - by Richard Lefebvre
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Check out some highlights from the Eloqua Experience conference and find out why customer obsession is at the core of Oracle Eloqua’s new multichannel marketing enhancements  /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • MS Marketing Strategy

    - by Aaron Kowall
    I found this week’s Windows Phone 8 event interesting.  Not just because it looks like some fantastic new features in the new OS but because of the wait for release.  If I were a Nokia shareholder (which I am not) I’d be very unhappy with MS announcing that Windows Phone 8 will NOT work with current hardware.  So, there are some very nice Lumia devices that are now end-of-life that have arrived relatively recently at carriers and retailers. I understand that MS needs to demonstrate progress against iOS and Android and that there is some Windows 8 tie-in that they are trying to capitalize (and MS IS still all about Windows).  However, it’s a bit of a kick to partners that have invested in the platform with pretty decent devices (Samsung, HTC and of course Nokia). Personally, I’m still using a Samsung Foucs.  I was seriously considering upgrading to a Lumia 900 (we just got Lync mobile available) but will now wait it out until new devices arrive with Windows 8.  If MS had waited to announce, I would happily have upgraded to the Lumia and when I found out it couldn’t be upgraded then that would be a gamble I took and lost and I’d live with it.  Now, however, I can see the future and know that waiting is the better option for me so that is 1 sale Nokia will miss out on.  Based on some chats I’ve seen on mobile forums I’m certainly far from the only one. I’m sure glad I’m not in charge of marketing at MS.  There are tough decisions to be made there and I’m pretty sure you piss somebody off regardless. Technorati Tags: WP8,Lumia,Nokia,Samsung

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  • Avoiding the Black Hole of Leads

    - by Charles Knapp
    Sales says, "Marketing doesn’t deliver enough qualified leads. So, we generate 90% of our own leads." Meanwhile, Marketing says, "We generate most of the leads. But, Sales doesn’t contact them quickly enough, while the lead is still interested." According to Sirius Decisions: Up to 90% of leads never make it to closure Sales works on only 11% of the leads supplied by Marketing Only 18% of the leads Sales accepts convert to opportunities Yet, 45% of prospects typically buy a product from someone within 12 months The root cause of these commonplace complaints is a disconnect between the funnels of marketing and sales. Unfortunately, we often see companies with an assortment of poorly integrated marketing tools. It takes too long and too many people to move the data around, scrub it, upload it from one system to another, and get it routed to the right sales teams. As a result, leads fall through the cracks, contextual information is lost, and by the time sales actually contacts a customer it may be too late. Sales automation alone is not enough. Marketing automation (including social) is not enough. Sales and Marketing must work together. It’s time to connect the silos of marketing and sales pipelines and analytics. It’s time for integrated Sales and Marketing automation. Integrated pipelines improve lead quality and timeliness. Marketing systems can track a rich set of contextual information about a prospect–self-disclosed information about interests, content viewed, and so on. This insight can equip the sales rep with rich information to make a face-to-face conversation more relevant and more likely to convert to the next stage in the sales process. Integrated lead to revenue (LTR) management provides end-to-end visibility, enabling the company to measure what is working. Marketing can measure its impact on revenue and other business outcomes, and sales can harness and redirect marketing investments to areas where they most help achieve sales objectives. It’s a win-win play. Marketing delivers more leads that are qualified, cuts cost per lead, and demonstrates a strong Return on Marketing Investment (ROMI). Sales spends more time with warm leads and less time on cold calls, achieves higher close rates, and delivers more revenue. Learn more by attending our Integrated Sales and Marketing session at the upcoming CloudWorld conferences. Or, visit our Sales and Marketing Cloud Service site for videos and other learning resources.

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  • How to motivate visitors to comment

    - by Michal
    At first I must apologize, because I am not sure if this question is valid for webmasters topic. I deal with the problem as being webmaster, however, i think this question is more related with marketing. Nevertheless, I was searching for marketing stack-overflow at meta stack-overflow and did not find such page. Background Four days ago, I launched a portal with database of barber salons at which people can find a salon through various criterions, see its photos, details, and also put a comment with their own opinion. The development took me half a year and it took me other 2 months to fill the database with information about barbers (I've also hired another three people to this job). I have not a big problem with getting people to my portal, I pay for PPC, comment on barber discussions etc.. In past four days I've reached a satisfactory number of visitors. Problem I deal with fact that everyone wants to search and read comments, but no one is willing to put her/his own opinion to barber. So I've tried following (2 days ago): Made comment anonymous, no one has to be afraid of compromise her/his identity with a salon owner I prepared a competition for users in which they can win a cosmetic package if they comment on at least three different salons I payed for PPC campaign on facebook which is telling people about the competition I registered competition on 20 portals for competitions And the result: People are commenting on facebook that the competition is a good idea They are giving likes on facebook But no one put a single comment to a barber salon I am getting little confused about what am I doing wrong. I will be thankful for any advice.

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  • Exposed: Fake Social Marketing

    - by Mike Stiles
    Brands and marketers who want to build their social popularity on a foundation of lies are starting to face more of an uphill climb. Fake social is starting to get exposed, and there are a lot of emperors getting caught without any clothes. Facebook is getting ready to do a purge of “Likes” on Pages that were a result of bots, fake accounts, and even real users who were duped or accidentally Liked a Page. Most of those accidental Likes occur on mobile, where it’s easy for large fingers to hit the wrong space. Depending on the degree to which your Page has been the subject of such activity, you may see your number of Likes go down. But don’t sweat it, that’s a good thing. The social world has turned the corner and assessed the value of a Like. And the verdict is that a Like is valuable as an opportunity to build a real relationship with a real customer. Its value pales immensely compared to a user who’s actually engaged with the brand. Those fake Likes aren’t doing you any good. Huge numbers may once have impressed, but it’s not fooling anybody anymore. Facebook’s selling point to marketers is the ability to use a brand’s fans to reach friends of those fans. Consequently, there has to be validity and legitimacy to a fan count. Speaking of mobile, Trademob recently reported 40% of clicks are essentially worthless, because 22% of them are accidental (again with the fat fingers), while 18% are trickery. Publishers will but huge banner ads next to tiny app buttons to increase the odds of an accident. Others even hide a banner behind another to score 2 clicks instead of 1. Pontiflex and Harris Interactive last year found 47% of users were more likely to click a mobile ad accidentally than deliberately. Beyond that, hijacked devices are out there manipulating click data. But to what end for a marketer? What’s the value of a click on something a user never even saw? What’s the value of a seen but accidentally clicked ad if there’s no resulting transaction? Back to fake Likes, followers and views; they’re definitely for sale on numerous sites, none of which I’ll promote. $5 can get you 1,000 Twitter followers. You can even get followers targeted by interests. One site was set up by an unemployed accountant out of his house in England. He gets them from a wholesaler in Brooklyn, who gets them from a 19-year-old supplier in India. The unemployed accountant is making $10,000 a day. That means a lot of brands, celebrities and organizations are playing the fake social game, apparently not coming to grips with the slim value of the numbers they’re buying. But now, in addition to having paid good money for non-ROI numbers, there’s the embarrassment factor. At least a couple of sites have popped up allowing anyone to see just how many fake and inactive followers you have. Britain’s Fake Follower Check and StatusPeople are the two getting the most attention. Enter any Twitter handle and the results are there for all to see. Fake isn’t good, period. “Inactive” could be real followers, but if they’re real, they’re just watching, not engaging. If someone runs a check on your Twitter handle and turns up fake followers, does that mean you’re suspect or have purchased followers? No. Anyone can follow anyone, so most accounts will have some fakes. Even account results like Barack Obama’s (70% fake according to StatusPeople) and Lady Gaga’s (71% fake) don’t mean these people knew about all those fakes or initiated them. Regardless, brands should realize they’re now being watched, and users are judging the legitimacy of their social channels. Use one of any number of tools available to assess and clean out fake Likes and followers so that your numbers are as genuine as possible. And obviously, skip the “buying popularity” route of social marketing strategy. It doesn’t work and it gets you busted…a losing combination.

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  • Social Network Updates: While You Were Busy Marketing 2

    - by Mike Stiles
    Since social moves at the speed of data, it’s already time for another update, as we did back in April, on the changes the various social networks have made or gone through while you were busy marketing. Facebook There’s a lot of talk Facebook’s developing a mobile product to act like Flipboard and surface news, from both users and media outlets. The biggest news was Facebook/Instagram’s introduction of 15-second videos, enhanced with with filters, to take some of Vine’s candy. You can also delete parts of videos and rerecord them, and there’s image stabilization. Facebook’s ad revenue is coming along just fine, thank you very much. 35% quarter-to-quarter growth in Q2. And it looks like new formats like Mobile App Install Ads and Unpublished Page Posts are adding to the mix. If you don’t already, you’ll soon see a little camera in comment boxes letting you insert photos right into the comments you make. The drive toward “more visual” continues. The other big news is Facebook’s adoption of our Twitter friend, the hashtag. Adding # sets apart the post topic so it can be easily found or discovered. It’s also being added to Google Plus, Tumblr, and Pinterest. Twitter Want to send someone a promoted tweet when they’re in range of your store? That could be happening by the end of this year. Some users have been seeing automatic in-stream previews of images on Twitter.com. Right now it’s images in your own tweets, but we can assume all tweets are next. Get your followers organized! Twitter raised the limit on the number of lists you can create from 20 to 1,000. They also raised the number of accounts you can have in a list from 500 to 5,000. Twitter started notifying you when someone favorites a tweet you’re mentioned in or re-tweets a tweet you re-tweeted. Anyway, it’s the first time Twitter’s notified you about indirect interactions like that. Who’s afraid of Instagram? A study shows 6-second Vine videos are being posted to Twitter at the rate of 9/second, up from 5/second 2 months ago. Vine has over 13 million users and branded Vines are 4x more likely to be shared than video ads. Google Plus Now featuring a 3-column redesigned stream, and images that take up a whole column. And photo filters Auto Highlight and Auto Awesome work to turn your photos into a real show. Google Hangouts is the workhorse for all Google messaging now, it’s not just an online chat with 9 people anymore. Google Plus Dashboard improves the connection between your company’s Google Plus business page and your Google Plus Local. Updates go out across all Google properties and you can do your managing from the dashboard. With Google Plus’ authorship system, you can build “Author Rank” based on what you write and put on the web. If your stuff is +1’ed and shared a lot, you’re the real deal and there are search result benefits. LinkedIn "Who's Viewed Your Updates" shows you what you’ve shared recently, who saw it and what they did about it in real-time. “Influencers” is, well, influential. Traffic to all LI news products has gone up 8x since it was introduced. LinkedIn is quickly figuring out how to get users to stick around awhile. You and your brand can post images and documents in status updates now. In fact, that whole “document posting” thing is making some analysts wonder if LinkedIn will drift on over to the Dropboxes and YouSendIts of the world. C’mon, admit it. Your favorite part of LinkedIn is being able to see who’s viewed your profile. Now you’ve got even more info and can see what/who you have in common. Premium users get even deeper insights about how people are finding them. If you’re a big fan of security, you’ll love that LinkedIn started offering two-factor authentication (2FA). It’s optional, but step 2 is a one-time code texted to your registered mobile. Pinterest A study showed pins have a looong shelf life compared to other social net posts. “Clicks kept coming for 30 days and beyond.” Most pins are timeless, and the infinite scroll causes people to see older pins. Is it a keeper? Pinterest jumped 82% to 54 million users in the past year. It’s valued at $2.5 billion and is one of the biggest sources of referral traffic there is. That said, CEO Ben Silbermann adds, "Right now, we don't make money." A new search feature stops you from having to endlessly scroll through your own pins looking for that waterfall picture you posted. Simply select “just my pins” in the search bar. New "Rich Pins" lets brands add info like price and availability to pins that can be updated daily via a data feed from your merchant site. Not so fast, you have to apply to Pinterest for it first. Like other social nets, Pinterest does not allow sexual content, nudity, or even partial nudity. However…some art contains nudity, and Pinterest wants to allow art. What constitutes “art” will be judged by…what we have to assume are Pinterest employees who love their job. @mikestilesPhoto: stock.xchng, Tim Marmon

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  • Microsoft Tech-Ed North America 2010 - SQL Server Upgrade, 2000 - 2005 - 2008: Notes and Best Practi

    - by ssqa.net
    It is just a week to go for Tech-Ed North America 2010 in New Orleans, this time also I'm speaking at this conference on the subject - SQL Server Upgrade, 2000 - 2005 - 2008: Notes and Best Practices from the Field... more from here .. It is a coincedence that this is the 2nd time the same talk has been selected in Tech-Ed North America for the topic I have presented in SQLBits before....(read more)

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  • Congratulations 2010 Microsoft MVP, woo hoo 5th time now

    - by ssqa.net
    Well, its April 01st again and a big day for me 2 important events to note (daughter's birthday and MVP renewal notification). After a long travel from London to Hyderabad after speaking at UK AIC 2010 conference, I was able to make it by half day here for my daughter's birthday, phew. Then next one awaiting official confirmation about MVP renewal (April - Mar cycle), woo hooo here is one.... Dear Satya Jayanty, Congratulations! We are pleased to present you with the 2010 Microsoft® MVP Award...(read more)

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  • Popular genres in Asian (non-Japanese) markets?

    - by mummey
    Hello, From time-to-time I've wondered what kind of games are popular in Asia (India, China, Korea, Singapore, etc...). I hear about developers in the US and UK who outsource work there, but what goes into the games they make for themselves? Related, you hear these days about how Japanese developers have been marketing their games more for American audiences these days (with mixed success). In what ways could American developers aim their development toward Asian audiences?

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  • Issue 15: Oracle Exadata Marketing Campaigns

    - by rituchhibber
         PARTNER FOCUS Oracle ExadataMarketing Campaign Steve McNickleVP Europe, cVidya Steve McNickle is VP Europe for cVidya, an innovative provider of revenue intelligence solutions for telecom, media and entertainment service providers including AT&T, BT, Deutsche Telecom and Vodafone. The company's product portfolio helps operators and service providers maximise margins, improve customer experience and optimise ecosystem relationships through revenue assurance, fraud and security management, sales performance management, pricing analytics, and inter-carrier services. cVidya has partnered with Oracle for more than a decade. RESOURCES -- Oracle PartnerNetwork (OPN) Oracle Exastack Program Oracle Exastack Optimized Oracle Exastack Labs and Enablement Resources Oracle Engineered Systems Oracle Communications cVidya SUBSCRIBE FEEDBACK PREVIOUS ISSUES Are you ready for Oracle OpenWorld this October? -- -- Please could you tell us a little about cVidya's partnering history with Oracle, and expand on your Oracle Exastack accreditations? "cVidya was established just over ten years ago and we've had a strong relationship with Oracle almost since the very beginning. Through our Revenue Intelligence work with some of the world's largest service providers we collect tremendous amounts of information, amounting to billions of records per day. We help our clients to collect, store and analyse that data to ensure that their end customers are getting the best levels of service, are billed correctly, and are happy that they are on the correct price plan. We have been an Oracle Gold level partner for seven years, and crucially just two months ago we were also accredited as Oracle Exastack Optimized for MoneyMap, our core Revenue Assurance solution. Very soon we also expect to be Oracle Exastack Optimized DRMap, our Data Retention solution." What unique capabilities and customer benefits does Oracle Exastack add to your applications? "Oracle Exastack enables us to deliver radical benefits to our customers. A typical mobile operator in the UK might handle between 500 million and two billion call data record details daily. Each transaction needs to be validated, billed correctly and fraud checked. Because of the enormous volumes involved, our clients demand scalable infrastructure that allows them to efficiently acquire, store and process all that data within controlled cost, space and environmental constraints. We have proved that the Oracle Exadata system can process data up to seven times faster and load it as much as 20 times faster than other standard best-of-breed server approaches. With the Oracle Exadata Database Machine they can reduce their datacentre equipment from say, the six or seven cabinets that they needed in the past, down to just one. This dramatic simplification delivers incredible value to the customer by cutting down enormously on all of their significant cost, space, energy, cooling and maintenance overheads." "The Oracle Exastack Program has given our clients the ability to switch their focus from reactive to proactive. Traditionally they may have spent 80 percent of their day processing, and just 20 percent enabling end customers to see advanced analytics, and avoiding issues before they occur. With our solutions and Oracle Exadata they can now switch that balance around entirely, resulting not only in reduced revenue leakage, but a far higher focus on proactive leakage prevention. How has the Oracle Exastack Program transformed your customer business? "We can already see the impact. Oracle solutions allow our delivery teams to achieve successful deployments, happy customers and self-satisfaction, and the power of Oracle's Exa solutions is easy to measure in terms of their transformational ability. We gained our first sale into a major European telco by demonstrating the major performance gains that would transform their business. Clients can measure the ease of organisational change, the early prevention of business issues, the reduction in manpower required to provide protection and coverage across all their products and services, plus of course end customer satisfaction. If customers know that that service is provided accurately and that their bills are calculated correctly, then over time this satisfaction can be attributed to revenue intelligence and the underlying systems which provide it. Combine this with the further integration we have with the other layers of the Oracle stack, including the telecommunications offerings such as NCC, OCDM and BRM, and the result is even greater customer value—not to mention the increased speed to market and the reduced project risk." What does the Oracle Exastack community bring to cVidya, both in terms of general benefits, and also tangible new opportunities and partnerships? "A great deal. We have participated in the Oracle Exastack community heavily over the past year, and have had lots of meetings with Oracle and our peers around the globe. It brings us into contact with like-minded, innovative partners, who like us are not happy to just stand still and want to take fresh technology to their customer base in order to gain enhanced value. We identified three new partnerships in each of two recent meetings, and hope these will open up new opportunities, not only in areas that exactly match where we operate today, but also in some new associative areas that will expand our reach into new business sectors. Notably, thanks to the Exastack community we were invited on stage at last year's Oracle OpenWorld conference. Appearing so publically with Oracle senior VP Judson Althoff elevated awareness and visibility of cVidya and has enabled us to participate in a number of other events with Oracle over the past eight months. We've been involved in speaking opportunities, forums and exhibitions, providing us with invaluable opportunities that we wouldn't otherwise have got close to." How has Exastack differentiated cVidya as an ISV, and helped you to evolve your business to the next level? "When we are selling to our core customer base of Tier 1 telecommunications providers, we know that they want more than just software. They want an enduring partnership that will last many years, they want innovation, and a forward thinking partner who knows how to guide them on where they need to be to meet market demand three, five or seven years down the line. Membership of respected global bodies, such as the Telemanagement Forum enables us to lead standard adherence in our area of business, giving us a lot of credibility, but Oracle is also involved in this forum with its own telecommunications portfolio, strengthening our position still further. When we approach CEOs, CTOs and CIOs at the very largest Tier 1 operators, not only can we easily show them that our technology is fantastic, we can also talk about our strong partnership with Oracle, and our joint embracing of today's standards and tomorrow's innovation." Where would you like cVidya to be in one year's time? "We want to get all of our relevant products Oracle Exastack Optimized. Our MoneyMap Revenue Assurance solution is already Exastack Optimised, our DRMAP Data Retention Solution should be Exastack Optimised within the next month, and our FraudView Fraud Management solution within the next two to three months. We'd then like to extend our Oracle accreditation out to include other members of the Oracle Engineered Systems family. We are moving into the 'Big Data' space, and so we're obviously very keen to work closely with Oracle to conduct pilots, map new technologies onto Oracle Big Data platforms, and embrace and measure the benefits of other Oracle systems, namely Oracle Exalogic Elastic Cloud, the Oracle Exalytics In-Memory Machine and the Oracle SPARC SuperCluster. We would also like to examine how the Oracle Database Appliance might benefit our Tier 2 service provider customers. Finally, we'd also like to continue working with the Oracle Communications Global Business Unit (CGBU), furthering our integration with Oracle billing products so that we are able to quickly deploy fraud solutions into Oracle's Engineered System stack, give operational benefits to our clients that are pre-integrated, more cost-effective, and can be rapidly deployed rapidly and producing benefits in three months, not nine months." Chris Baker ,Senior Vice President, Oracle Worldwide ISV-OEM-Java Sales Chris Baker is the Global Head of ISV/OEM Sales responsible for working with ISV/OEM partners to maximise Oracle's business through those partners, whilst maximising those partners' business to their end users. Chris works with partners, customers, innovators, investors and employees to develop innovative business solutions using Oracle products, services and skills. Firstly, could you please explain Oracle's current strategy for ISV partners, globally and in EMEA? "Oracle customers use independent software vendor (ISV) applications to run their businesses. They use them to generate revenue and to fulfil obligations to their own customers. Our strategy is very straight-forward. We want all of our ISV partners and OEMs to concentrate on the things that they do the best – building applications to meet the unique industry and functional requirements of their customer. We want to ensure that we deliver a best in class application platform so the ISV is free to concentrate their effort on their application functionality and user experience We invest over four billion dollars in research and development every year, and we want our ISVs to benefit from all of that investment in operating systems, virtualisation, databases, middleware, engineered systems, and other hardware. By doing this, we help them to reduce their costs, gain more consistency and agility for quicker implementations, and also rapidly differentiate themselves from other application vendors. It's all about simplification because we believe that around 25 to 30 percent of the development costs incurred by many ISVs are caused by customising infrastructure and have nothing to do with their applications. Our strategy is to enable our ISV partners to standardise their application platform using engineered architecture, so they can write once to the Oracle stack and deploy seamlessly in the cloud, on-premise, or in hybrid deployments. It's really important that architecture is the same in order to keep cost and time overheads at a minimum, so we provide standardisation and an environment that enables our ISVs to concentrate on the core business that makes them the most money and brings them success." How do you believe this strategy is helping the ISVs to work hand-in-hand with Oracle to ensure that end customers get the industry-leading solutions that they need? "We work with our ISVs not just to help them be successful, but also to help them market themselves. We have something called the 'Oracle Exastack Ready Program', which enables ISVs to publicise themselves as 'Ready' to run the core software platforms that run on Oracle's engineered systems including Exadata and Exalogic. So, for example, they can become 'Database Ready' which means that they use the latest version of Oracle Database and therefore can run their application without modification on Exadata or the Oracle Database Appliance. Alternatively, they can become WebLogic Ready, Oracle Linux Ready and Oracle Solaris Ready which means they run on the latest release and therefore can run their application, with no new porting work, on Oracle Exalogic. Those 'Ready' logos are important in helping ISVs advertise to their customers that they are using the latest technologies which have been fully tested. We now also have Exadata Ready and Exalogic Ready programmes which allow ISVs to promote the certification of their applications on these platforms. This highlights these partners to Oracle customers as having solutions that run fluently on the Oracle Exadata Database Machine, the Oracle Exalogic Elastic Cloud or one of our other engineered systems. This makes it easy for customers to identify solutions and provides ISVs with an avenue to connect with Oracle customers who are rapidly adopting engineered systems. We have also taken this programme to the next level in the shape of 'Oracle Exastack Optimized' for partners whose applications run best on the Oracle stack and have invested the time to fully optimise application performance. We ensure that Exastack Optimized partner status is promoted and supported by press releases, and we help our ISVs go to market and differentiate themselves through the use our technology and the standardisation it delivers. To date we have had several hundred organisations successfully work through our Exastack Optimized programme." How does Oracle's strategy of offering pre-integrated open platform software and hardware allow ISVs to bring their products to market more quickly? "One of the problems for many ISVs is that they have to think very carefully about the technology on which their solutions will be deployed, particularly in the cloud or hosted environments. They have to think hard about how they secure these environments, whether the concern is, for example, middleware, identity management, or securing personal data. If they don't use the technology that we build-in to our products to help them to fulfil these roles, they then have to build it themselves. This takes time, requires testing, and must be maintained. By taking advantage of our technology, partners will now know that they have a standard platform. They will know that they can confidently talk about implementation being the same every time they do it. Very large ISV applications could once take a year or two to be implemented at an on-premise environment. But it wasn't just the configuration of the application that took the time, it was actually the infrastructure - the different hardware configurations, operating systems and configurations of databases and middleware. Now we strongly believe that it's all about standardisation and repeatability. It's about making sure that our partners can do it once and are then able to roll it out many different times using standard componentry." What actions would you recommend for existing ISV partners that are looking to do more business with Oracle and its customer base, not only to maximise benefits, but also to maximise partner relationships? "My team, around the world and in the EMEA region, is available and ready to talk to any of our ISVs and to explore the possibilities together. We run programmes like 'Excite' and 'Insight' to help us to understand how we can help ISVs with architecture and widen their environments. But we also want to work with, and look at, new opportunities - for example, the Machine-to-Machine (M2M) market or 'The Internet of Things'. Over the next few years, many millions, indeed billions of devices will be collecting massive amounts of data and communicating it back to the central systems where ISVs will be running their applications. The only way that our partners will be able to provide a single vendor 'end-to-end' solution is to use Oracle integrated systems at the back end and Java on the 'smart' devices collecting the data – a complete solution from device to data centre. So there are huge opportunities to work closely with our ISVs, using Oracle's complete M2M platform, to provide the infrastructure that enables them to extract maximum value from the data collected. If any partners don't know where to start or who to contact, then they can contact me directly at [email protected] or indeed any of our teams across the EMEA region. We want to work with ISVs to help them to be as successful as they possibly can through simplification and speed to market, and we also want all of the top ISVs in the world based on Oracle." What opportunities are immediately opened to new ISV partners joining the OPN? "As you know OPN is very, very important. New members will discover a huge amount of content that instantly becomes accessible to them. They can access a wealth of no-cost training and enablement materials to build their expertise in Oracle technology. They can download Oracle software and use it for development projects. They can help themselves become more competent by becoming part of a true community and uncovering new opportunities by working with Oracle and their peers in the Oracle Partner Network. As well as publishing massive amounts of information on OPN, we also hold our global Oracle OpenWorld event, at which partners play a huge role. This takes place at the end of September and the beginning of October in San Francisco. Attending ISV partners have an unrivalled opportunity to contribute to elements such as the OpenWorld / OPN Exchange, at which they can talk to other partners and really begin thinking about how they can move their businesses on and play key roles in a very large ecosystem which revolves around technology and standardisation." Finally, are there any other messages that you would like to share with the Oracle ISV community? "The crucial message that I always like to reinforce is architecture, architecture and architecture! The key opportunities that ISVs have today revolve around standardising their architectures so that they can confidently think: “I will I be able to do exactly the same thing whenever a customer is looking to deploy on-premise, hosted or in the cloud”. The right architecture is critical to being competitive and to really start changing the game. We want to help our ISV partners to do just that; to establish standard architecture and to seize the opportunities it opens up for them. New market opportunities like M2M are enormous - just look at how many devices are all around you right now. We can help our partners to interface with these devices more effectively while thinking about their entire ecosystem, rather than just the piece that they have traditionally focused upon. With standardised architecture, we can help people dramatically improve their speed, reach, agility and delivery of enhanced customer satisfaction and value all the way from the Java side to their centralised systems. All Oracle ISV partners must take advantage of these opportunities, which is why Oracle will continue to invest in and support them." -- Gergely Strbik is Oracle Hardware and Software Product Manager for Avnet in Hungary. Avnet Technology Solutions is an OracleValue Added Distributor focused on the development of the existing Oracle channel. This includes the recruitment and enablement of Oracle partners as well as driving deeper adoption of Oracle's technology and application products within the IT channel. "The main business benefits of ODA for our customers and partners are scalability, flexibility, a great price point for the high performance delivered, and the easily configurable embedded Linux operating system. People welcome a lower point of entry and the ability to grow capacity on demand as their business expands." "Marketing and selling the ODA requires another way of thinking because it is an appliance. We have to transform the ways in which our partners and customers think from buying hardware and software independently to buying complete solutions. Successful early adopters and satisfied customer reactions will certainly help us to sell the ODA. We will have more experience with the product after the first deliveries and installations—end users need to see the power and benefits for themselves." "Our typical ODA customers will be those looking for complete solutions from a single reseller partner who is also able to manage the appliance. They will have enjoyed using Oracle Database but now want a new product that is able to unlock new levels of performance. A higher proportion of potential customers will come from our existing Oracle base, with around 30% from new business, but we intend to evangelise the ODA on the market to see how we can change this balance as all our customers adjust to the concept of 'Hardware and Software, Engineered to Work Together'. -- Back to the welcome page

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  • Does anyone know any good resources for learning how to market a web app?

    - by Jack Kinsella
    I'm a developer first and foremost. I write web apps but have a hard time generating traffic and converting potential users once I've released my product into the wild. I know I need to learn more about marketing but I don't know where to start as I've no baseline to judge the quality of the materials I stumble across. Does anyone know any websites, blogs, e-books or other resources for learning how to market effectively?

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  • Has anyone bought Market Samurai and had a good experience?

    - by ZakGottlieb
    It's hard when a piece of marketing software offers an affiliate program to ever find an objective review of it, so I thought I might try on Quora. It just boggles my mind that it can only cost $97 flat, when other SEO or keyword research tools like Wordtracker cost almost the same PER MONTH, and don't seem to offer much, if anything, more... Can anyone explain this, and would anyone recommend Market Samurai WITHOUT posting a link to it in their review? :)

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  • Does anyone know any good resources for learning how to market a web app?

    - by Jack Kinsella
    I'm a developer first and foremost. I write web apps but have a hard time generating traffic and converting potential users once I've released my product into the wild. I know I need to learn more about marketing but I don't know where to start as I've no baseline to judge the quality of the materials I stumble across. Does anyone know any websites, blogs, e-books or other resources for learning how to market effectively?

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  • Advantages of Steam Greenlight

    - by ashes999
    Let's assume that I can pick a fairly decent game, build it, and finish it with sufficient chrome plating; let's also assume that I can market it myself to some extent, through my own website. What exactly are the advantages of going through Steam Greenlight? Assuming I can actually get through the process and reach sufficient critical mass to be "Greenlight." Can I really expect a lot more marketing (and sales) if I succeed?

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  • SQL TuneIn Zagreb 2014 – Session material

    - by Hugo Kornelis
    I spent the last few days in Zagreb, Croatie, at the third edition of the SQL TuneIn conference , and I had a very good time here. Nice company, good sessions, and awesome audiences. I presented my “Understanding Execution Plans” precon to a small but interested audience on Monday. Participants have received a download link for the slide deck. On Tuesday I had a larger crowd for my session on cardinality estimation. The slide deck and demo code used for that presentation will be available through...(read more)

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