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• Data Modeling Resources

  - by Dejan Sarka

  You can find many different data modeling resources. It is impossible to list all of them. I selected only the most valuable ones for me, and, of course, the ones I contributed to. Books Chris J. Date: An Introduction to Database Systems – IMO a “must” to understand the relational model correctly. Terry Halpin, Tony Morgan: Information Modeling and Relational Databases – meet the object-role modeling leaders. Chris J. Date, Nikos Lorentzos and Hugh Darwen: Time and Relational Theory, Second Edition: Temporal Databases in the Relational Model and SQL – all theory needed to manage temporal data. Louis Davidson, Jessica M. Moss: Pro SQL Server 2012 Relational Database Design and Implementation – the best SQL Server focused data modeling book I know by two of my friends. Dejan Sarka, et al.: MCITP Self-Paced Training Kit (Exam 70-441): Designing Database Solutions by Using Microsoft® SQL Server™ 2005 – SQL Server 2005 data modeling training kit. Most of the text is still valid for SQL Server 2008, 2008 R2, 2012 and 2014. Itzik Ben-Gan, Lubor Kollar, Dejan Sarka, Steve Kass: Inside Microsoft SQL Server 2008 T-SQL Querying – Steve wrote a chapter with mathematical background, and I added a chapter with theoretical introduction to the relational model. Itzik Ben-Gan, Dejan Sarka, Roger Wolter, Greg Low, Ed Katibah, Isaac Kunen: Inside Microsoft SQL Server 2008 T-SQL Programming – I added three chapters with theoretical introduction and practical solutions for the user-defined data types, dynamic schema and temporal data. Dejan Sarka, Matija Lah, Grega Jerkic: Training Kit (Exam 70-463): Implementing a Data Warehouse with Microsoft SQL Server 2012 – my first two chapters are about data warehouse design and implementation. Courses Data Modeling Essentials – I wrote a 3-day course for SolidQ. If you are interested in this course, which I could also deliver in a shorter seminar way, you can contact your closes SolidQ subsidiary, or, of course, me directly on addresses [email protected] or [email protected]. This course could also complement the existing courseware portfolio of training providers, which are welcome to contact me as well. Logical and Physical Modeling for Analytical Applications – online course I wrote for Pluralsight. Working with Temporal data in SQL Server – my latest Pluralsight course, where besides theory and implementation I introduce many original ways how to optimize temporal queries. Forthcoming presentations SQL Bits 12, July 17th – 19th, Telford, UK – I have a full-day pre-conference seminar Advanced Data Modeling Topics there.

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• Culture Shmulture?

  - by steve.diamond

  I've been thinking about "Customer Experience Management" lately. Here at Oracle, we arguably have the most complete suite of applications for managing the customer experience across and in the context of multiple channels -- from marketing to loyalty to contact center to self-service to analytics offerings, and more. And stay tuned, because in coming months let's just say we'll have even more to talk about on this front. But that said............ Last weekend my wife and I stayed at one of the premiere hotel chains on the planet. I won't name them, but we all know the short list. It could have been the St. Regis or the Ritz Carlton or Four Seasons or Hyatt Park or....This stay, at this particular hotel, was simply outstanding. Within a chain known for providing "above and beyond" levels of service, this particular hotel, under this particular manager, exceeded expectations on so many fronts. For example, at the Spa we mentioned to the two attendants that my wife is seven months pregnant and that we had previously had a lot of trouble conceiving. We then went to our room. Ten minutes later we heard a knock at the door and received a plate of chocolate covered strawberries with a heartfelt note and an inspiring quote, signed by the two spa attendees. The following day we arranged to have a bellhop drive us to the beach. Although they had a pre-arranged beach shuttle service with time limits, etc., he greeted us by saying, "I'm yours for the day until 4 p.m. Whatever you want to do is fine by me, as long as it's legal!" The morning that we left we arranged to have a taxi drive us to the airport--a nearly 40 mile drive. What showed up was a private coach complete with navy blue suited driver dude. And we were charged the taxi fare price. And there were many other awesome exchanges I won't mention here, although I did email the GM of this hotel two nights ago and expressed our effusive praise and gratitude. I'd submit that this hotel chain would have a definitive advantage using even more Oracle software to manage and optimize its customer interactions (yes, they are a customer). But WITHOUT the culture--that management team--and that instillation of aligned values across all employees of exemplifying 'the golden rule,' I wonder how much technology really matters in providing a distinctively positive and memorable customer experience. Lest you think I'm alone in these pontifications, have you read Paul Greenberg's blog lately? Have you seen one of his most recent posts? Now this SPECIFIC post is NOT about customer service per se. But it is about people. So yes, please think long and hard about the technology you seek to deploy. But never forget who will be interacting with your systems, and your customers.

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• How to make possible on Asterisk meetme.conf

  - by kartook

  how can i configure in my Asterisk Server on meetme.conf Details :For conformance bridge extension : virtual Room 1 : Conference Call 567.xxx.xxxx Voice :Enter for conference dial 1 Voice : Enter your conference Pin then press pound my confrance ID: 10935 virtual Room 2 : Conference Call 567.xxx.xxxx Voice :Enter for conference dial 1 Voice : Enter your conference Pin then press pound my confrance ID: 20202 virtual Room 3 : Conference Call 567.xxx.xxxx Voice :Enter for conference dial 1 Voice : Enter your conference Pin then press pound my confrance ID: 30303

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• Best wireless mouse/keyboard for conference room computer?

  - by Brett

  What would be the best wireless mouse and keyboard for a conference room computer that is used by multiple employees throughout the day? We have one in there right now that is really cheap that doesn't work half the time. This is due to the fact that the batteries run down when left on... and it seems to have problems losing its pairing with the computer dongle. Any ideas on something that won't have battery problems, is very reliable and somewhat tough? Price isn't too much of an issue, but I'd still prefer to get something for less than $100 just in case someone walks away with it.

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• What's Next : La conférence sur le futur des technologies Java organisée par Zenika, les 26 et 27 mai prochains à Paris

  What's Next : La conférence sur le futur des technologies Java Organisée par Zenika, les 26 et 27 mai prochains à Paris Zenika, le cabinet d'architecture, de formation, de conseil et de réalisation Java, organise les 26 et 27 mai prochains une conférence de deux jours réunissant des grands noms du monde Java/JEE. Le but de la conférence est d'obtenir la vision de chacun des participants sur le futur de la technologie. Le cabinent qualifie cette conférence d'« événement unique en France » et promet la présence des « meilleurs experts Java du monde ». Pour conserver le suspense, ces experts seront annoncés au fur et à mesure sur

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• Good PC-based video conference control tools?

  - by Jeremy Wadhams

  I'm looking to improve the user experience in our video conference rooms, by simplifying the things users do all the time (setting up a call, muting and unmuting, panning and zooming between a few room-appropriate presets) and totally taking away the functions that we don't use or that are more likely to ruin the experience (changing the brightness of the TV, using the VNC presenter mode). The rooms each have Tandberg Edge or MXP video units, I'm not looking at PC-based solutions like Skype or iChat. The classic way to do this would be to plunk down huge money for an AMX or Crestron panel. This does have some advantages, and I am considering that approach, but in my initial investigation, that looks expensive, inflexible, and proprietary. On the other hand, the Tandberg video units I'm looking to control are very thorough XML API (PDF), so some of the integration magic that Crestron and AMX consider to be a value add, I could reproduce at mashup speeds. Anyone aware of an Open Source or Commercial product that takes advantage of the readily available web APIs, some simple touch screen PCs, and builds a product that is more like skinning an AJAX web app, and ideally more cost effective than the proprietary panels?

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• DevDays ‘00 The Netherlands day #1

  - by erwin21

  First day of DevDays 2010, I was looking forward to DevDays to see all the new things like VS2010, .NET4.0, MVC2. The lineup for this year is again better than the year before, there are 100+ session of all kind of topics like Cloud, Database, Mobile, SharePoint, User experience, Visual Studio, Web. The first session of the day was a keynote by Anders Hejlsberg he talked about the history and future of programming languages. He gave his view about trends and influences in programming languages today and in the future. The second talk that i followed was from the famous Scott Hanselman, he talked about the basics of ASP.NET MVC 2, although it was a 300 level session, it was more like a level 100 session, but it was mentioned by Scott at the beginning. Although it was interesting to see all the basic things about MVC like the controllers, actions, routes, views, models etc. After the lunch the third talk for me was about moving ASP.NET webform applications to MVC from Fritz Onion. In this session he changed an example webform application part by part to a MVC application. He gave some interesting tips and tricks and showed how to solve some issues that occur while converting. Next and the fourth talk was about the difference between LINQ to SQL and  the ADO.NET  Entity Framework from Kurt Claeys. He gave a good understanding about this two options, the demos where in LINQ to SQL and the Entity Framework, the goal was to get a good understanding when and where to use both options. The last talk about this day was also from Scott Hanselman, he goes deeper into the features of ASP.NET MVC 2 and gave some interesting tips, the ninja black belt tips. He gave some tips about the tooling, the new MVC 2 html helper methods, other view engines (like NHaml, spark),T4 templating. With this tips we can be more productive and create web applications better and faster. It was a long and interesting day, I am looking forward to day #2.

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• Oracle CRM Day Barcelona

  - by Oracle Aplicaciones

  Normal 0 21 false false false ES X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Normal 0 21 false false false ES X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;} El pasado 25 de Noviembre, con la colaboración de Abast, Birchman y Omega CRM, Oracle celebró en Barcelona la 2ª edición del CRM Day, donde presentaron las últimas tendencias europeas de CRM a través del Estudio realizado por IDC. Con su formato de conferencias + coloquios + asesorías individuales, todos los asistentes dispusieron de la posibilidad de compartir experiencias y mejores prácticas con los expertos de oracle así como con el resto de asistentes.

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• Pet Store Loyalty Programs: I'm Not Loyal Yet!

  - by ruth.donohue

  After two years of constantly being asked (aka "pestered) by my now eight-year-old daughter for a dog (or any pet that is more interactive than a goldfish), I've finally compromised with a hamster purely by chance. Friends of ours had recently brought home a female hamster, and (surprise, surprise) two weeks later, they were looking for homes for 11 baby hamster pups. Since the pups were not yet ready to be weaned from their mother, my daughter and I had several weeks to get ready -- and we spent that extra time visiting a number of local pet stores and purchasing an assortment of hamster books, toys, exercise equipment, food, bedding, and cage -- not cheap! Now, I'm usually an online shopper (i.e. I love reading user reviews and comparing prices), but for kids, there is absolutely no online substitute for actually walking into a store and physically picking out something you want. We have two competing pet shops within close proximity to where we live, and I signed up for their rewards programs to get discounts on select items. I'm sure it takes a while to get my data into the system (after all, I did fill out a form the old-fashioned way), but as it has been more than two weeks for one store and over a week for the other, the window of opportunity is getting smaller as we by now pretty much have most of what we think we need. Everything I've purchased has been purely hamster or small animal related, so in an ideal world, the stores would have me easily figured out as a hamster owner. Here is what I would be expecting of a loyalty rewards program: Point me to some useful links, either information provied by the company or external websites where I can learn more. Any value-add a business can provide to make my life easier makes me a much more loyal customer. What things can I expect as a new pet owner? Any hamster communities? Any hamster-related events? Any vets that specialize in small animals in the vicinity? Send me an email with other related products I may be interested in. Upsell and cross-sell to me. We've go the basics and a couple of luxuries, but at this point, I'm pretty excited (surprisingly) about the hamster, and my daughter is footing the bill with her birthday and Christmas money. She and I would be more than happy to spend her money! Get this information to me faster. As I mentioned, my window of opportunity is getting smaller, as eithe rmy daughter's money will run out on other things or we'll start losing the thrill of buying new hamster toys and treats. I realize this is easier said than done, and undoubtedly, the stores are getting value knowing my basic customer information and purchase history. Buth, they could really benefit by delivering a loyalty program that really earned my loyalty. "Goldeen" needs a new water bottle, yogurt chips, and chew toys as he doesn't seem to like the ones we bought. So for now, I'll just go to whichever store is the most convenient. Oh, and just for fun (not related to this post), here are a couple of videos my daughter really got a kick out of watching: Hamster on a Piano Tic in a Spin-Dryer

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• Umbraco Developer 's Christmas Office :)

  - by Vizioz Limited

  This weekend my colleague and I decided it was a good idea to decorate our office for Christmas, it's quite difficult to actually photograph it to it's full effect, but you'll have to take our word for it, it looks pretty Christmasy :) We have a 7' Tree covered in lights and decorations, lights around our PC's, tinsel everywhere we could fit it, and even large snow flakes hanging from the ceiling..You'd think we have no work on, but if fact it's the opposite we're manically busy! But hey, it's a bit of fun and it seems to be cheering everyone up in this otherwise rather Dull Regus Serviced Office ;-)We can definitely recommend doing something a bit different, as it's got us noticed and we've already won enough extra work from companies in the building to pay for our office for a year, not bad :)So here's a photo of our office, has anyone else decorated their office? I'd be happy to update this post with any good Christmas office photos that you send me!Happy Christmas all!Chris

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• Free Webinar on Improving Your Customer Experience with Integrated Channels

  - by divya.malik

  Join Oracle's Regional VP of CRM On Demand- Justin Shriber, Selling Power Magazine's CEO, Gerhard Gschwandtner and IDC Research's Gerrard Murray in an interesting discussion on how to "Integrate Sales Channels to Maximize Revenue & Improve the Customer Experience". You will learn how to: - Build a unified revenue pipeline to shorten sales cycles - Deliver a personalized customer experience and maximize up-sell opportunities - Align sales across all interaction, including online, in person, and via mobile devices - Improve the quality of each and every customer interaction Don't miss the opportunity and register now

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• Tips for creating great game trailers

  - by Venesectrix

  Impressive trailers for your game can really help show players how awesome your game is, but I'm having trouble finding tips that describe how to create a great trailer. I would like to learn about the best way to decide trailer length, structure, music/sound, and content. Basically, what parts of my game do I show in a trailer, how should the scenes be organized, and how would you do the sound? Any advice on things to avoid would be great as well; for example, I read that splicing some video, switching to a screen with text, switching back to video, etc., probably isn't the best way to do it. Thanks!

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• What is the difference between a Facebook Group and a Facebook Page

  - by jmort253

  I created a Project Management Stack Exchange Facebook Page to help promote the new Project Management Stack Exchange Site. One of the users suggested a Facebook Group instead. I use Facebook, and I've searched the help pages, but it's not immediately clear to me what the advantages and disadvantages are. Can you provide a list of uses for Groups and uses for Facebook Pages and perhaps some links to resources that help differentiate one from the other?

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• The curious case(s) of the Microsoft product naming department

  - by AaronBertrand

  A long time ago, in a galaxy far, far away... Okay, it was here on earth, a little over 5 years ago. With SQL Server 2005, Microsoft introduced a very useful feature called the DAC. DAC stands for "dedicated administrator connection"... you can read about it here , but essentially, it allows you a single connection into the server with priority resource allocation - so you can actually get in and kill a rogue process that is otherwise taking over the server. On its own this was a fine acronym choice,...(read more)

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• Willy Rotstein on Analytics and Social Media in Retail

  - by sarah.taylor(at)oracle.com

  Recently I came across a presentation from Dan Zarrella on "The Science of Retweets. (http://www.slideshare.net/HubSpot/the-science-of-retweets-with-dan-zarrella). It is an insightful, fact-based analysis of how tweets propagate and what makes them successful. The analysis is of course very interesting for those of us interested Tweeting. However, what really caught my attention is how well it illustrates, form a very different angle, some of the issues I am discussing with retailers these days. In particular the opportunities that e-commerce and social media open to those retailers with the appetite and vision to tackle the associated analytical challenges. And these challenges are of course not straightforward.   In his presentation Dan introduces the concept of Observability, I haven't had the opportunity to discuss with Dan his specific definition for the term. However, in practical retail terms, I would say that it means that through social media (and other web channels such as search) we can analyze and track processes by measuring Indicators that were not measurable before. The focus is in identifying patterns across a large number of consumers rather than what a particular individual "Likes".   The potential impact for retailers is huge. It opens the opportunity to monitor changes in consumer preference  and plan the business accordingly. And you can do this almost "real time" rather than through infrequent surveys that provide a "rear view" picture of your consumer behaviour. For instance, you could envision identifying when a particular set of fashion styles are breaking out from the pack, and commit a re-buy. Or you could monitor when the preference for a specific mobile device has declined and hence markdowns should be considered; or how demand for a specific ready-made food typically flows across regions and manage the inventory accordingly. Search, blogging, website and store data may need to be considered in identifying these trends. The data volumes involved are huge (check Andrea Morgan's recent post on "Big Data" in retail) but so are the benefits. As Andrea says, for the first time we can start getting insight into "Why" the business is performing in a certain way rather than just reporting on what is happening. And it is not just about the data volumes. Tackling the challenge also calls for integrated planning systems that can bring data and insight into the context of the Decision Making process Buyers, Merchandisers and Supply Chain managers are following. I strongly believe that only when data and process come together you can move from the anecdotal to systematically improving business performance.   I would love to hear your opinions on these trends and where you think Retail is heading to exploit these topics - please email me: [email protected]

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• Jetzt geht’s los - speaking in Germany!

  - by Hugo Kornelis

  It feels just like yesterday that I went to Munich for the very first German edition of SQL Saturday – and it was a great event. An agenda that was packed with three tracks of great sessions, and lots of fun with the organization, attendees, and other speakers. That was such a great time that I didn’t have to hesitate long before deciding that I wanted to repeat this event this year. Especially when I heard that it will be held in Rheinland, on July 13 – that is a distance I can travel by car! The...(read more)

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• Where to find clients?

  - by Zenph

  Of course, I don't expect anybody give away their 'gold mine' or whatever but I am struggling to see where I should be advertising my services. I have one other developer I work with and we have a lot of happy clients - on freelance websites. Thing is, freelance websites just seem to suck the life out of you when you're being out-bidded by ridiculous rates. I want to attract customers who are more concerned about quality and accountability than price. Any suggestions at all? I'm so lost with this.

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• Closing the Gap: The link between project management excellence and long-term success

  - by [email protected]

  90% of companies consider project management competencies crucial to their success, yet many still struggle to consistently manage projects effectively, improve processes, and meet strategic business objectives.Only 20% use a standardized set of project management tools, including enterprise-level systems.

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• Semantic Maps

  A MediaWiki extension that allows you to insert, edit, view and aggregate coordinate data

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• DevDays ‘00 The Netherlands day #2

  - by erwin21

  Day 2 of DevDays 2010 and again 5 interesting sessions at the World Forum in The Hague. The first session of the today in the big world forum theater was from Scott Hanselman, he gives a lap around .NET 4.0. In his way of presenting he talked about all kind of new features of .NET 4.0 like MEF, threading, parallel processing, changes and additions to the CLR and DLR, WPF and all new language features of .NET 4.0. After a small break it was ready for session 2 from Scott Allen about Tips, Tricks and Optimizations of LINQ. He talked about lazy and deferred executions, the difference between IQueryable and IEnumerable and the two flavors of LINQ syntax. The lunch was again very good prepared and delicious, but after that it was time for session 3 Web Vulnerabilities and Exploits from Alex Thissen. This was no normal session but more like a workshop, we decided what kind of subjects we discussed, the subjects where OWASP, XSS and other injections, validation, encoding. He gave some handy tips and tricks how to prevent such attacks. Session 4 was about the new features of C# 4.0 from Alex van Beek. He talked about Optional- en Named Parameters, Generic Co- en Contra Variance, Dynamic keyword and COM Interop features. He showed how to use them but also when not to use them. The last session of today and also the last session of DevDays 2010 was about WCF Best Practices from Gerben van Loon. He talked about 7 best practices that you must know when you are going to use WCF. With some quick demos he showed the problem and the solution for some common issues. It where two interesting days and next year i sure will be attending again.

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• Attracting publishers to an in-house affiliate program

  - by Steve

  The cost to enter affiliate networks can be prohibitive for (cash-strapped) small business, particularly if they are simply testing the waters of an affiliate program. If such a company wanted to run an affiliate program in-house using off the shelf software, what methods would they use to attract publishers? Is it simply a case of SEO or SEM, attempting to attract publishers to the page on their website which outlines their affiliate program? Are there directories to submit one's affiliate program to?

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• Business Intelligence – Starten Sie durch mit dem „Oracle BI Starterpaket“

  - by A&C Redaktion

  Normal 0 21 false false false DE X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Sie wollen in Ihrem Unternehmen eine Business Intelligence (BI) Lösung einführen, doch Ihre Zeit und Ihr Budget sind knapp? Oracle bietet Ihnen jetzt einen schnellen und unkomplizierten Einstieg! Die BI Lösung von Oracle ermöglicht eine schnelle Entscheidungsfindung durch zielgerichtete Informationsverarbeitung in Ihren Geschäftsprozessen. Verbannen Sie Excelauswertungen aus Ihren wichtigen Unternehmensbereichen und setzen auf verlässliche Daten. Ganz einfach – mit dem Oracle BI Starterpaket. Ausgewählte Oracle Partner installieren die aktuelle Oracle Business Intelligence Software und binden Ihre Datenquellen ein. Dies ermöglicht Ihnen, gemeinsam mit den Experten unserer Partner, die ersten Berichte und Dashboards auf Ihrer eigenen Datengrundlage zu erstellen. Die Oracle Lösung besticht durch eine einfach zu bedienende Oberfläche, die eine geringe Einarbeitungszeit garantiert – die beste Ausgangslage für den unternehmensweiten Einsatz. Weitere Informationen zum Oracle BI Starterpaket finden Sie hier.

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• What rules of etiquette should be followed at software conferences?

  - by shemnon

  Whether as an attendee, a speaker, or a vendor I wanted to know what the unspoken rules of etiquette are at software conferences. Other than the blindingly obvious ones (like don't assault the winner of the iPad raffle because you didn't win). What are some of the rules that should be followed, even if you feel they don't need to be said? i.e. what t-shirts are acceptable (like from competing technologies or conferences), playing Wii at vendor booths at Microsoft sponsored conferences, cancelling sessions due to low (one hand) attendance, showering, 'Attendees of Size' spilling over into your seat, talking and eating during sessions or keynotes, etc. Please, one rule per answer, with the summary in bold leading the answer. Post multiple answers if you have multiple rules.

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• 5 tipologie di consumatori con cui confrontarsi per rendere vincenti le proprie strategie di CRM

  - by antonella.buonagurio(at)oracle.com

  Sono 5 le tipologie di consumatori che  rappresentano 5 differenti modalità di acquisto di cui le aziende devono tenere in considerazione nella pianificazione dei propri piani strategici del 2011. Oltre al "consumatore just-in-time", già citato in un precedente articolo apparso sul Wall Street Journal a Novembre ecco le altre tipologie evidenziate da Lioe Arussy (Strativity Group). Il consumatore alla ricerca degli sconti Il consumatore diffidente Il consumatore timoroso Il consumatore fai-da-te Il consumatore indulgente Per ognuno di queste categorie viene evidenziato il modello di comportamento e il conseguente modello di acquisto. Per saperne di più 

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• CRM Magazine: Customer-Facing Life Sciences CRM

  - by charles.knapp

  "The Life Sciences Edition, Lye says, is unique in that to-date pharma software has been inward facing. The Oracle pharma solution, however, is a tool that can be used internally for salespeople to assess their effectiveness, but it can also be used in interacting with a physician or whoever the "customer" might be. The solution captures signatures digitally and provides tools for rapid presentation creation. "That's something I have never heard of before in terms of having the CRM product for the customer view as well as the employee view," Leary says. "When it comes to the area of pharma sales, [sales people] don't have a lot of time in front of doctors .... so this is a way to spend less time in front of the doctor and still be able to get the information and the sentiment and the story across." Read more here about Oracle CRM On Demand, Life Sciences Edition.

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