Search Results

Search found 25614 results on 1025 pages for 'content filter'.

Page 191/1025 | < Previous Page | 187 188 189 190 191 192 193 194 195 196 197 198  | Next Page >

  • WebCenter Customer Spotlight: Azul Brazilian Airlines

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryAzul Linhas Aéreas Brasileiras (Azul Brazilian Airlines) is the third-largest airline in Brazil serving  42 destinations with a fleet of 49 aircraft and employs 4,500 crew members. The company wanted to offer an innovative site with a simple purchasing process for customers to search for and buy tickets and for the company’s marketing team to more effectively conduct its campaigns. To this end, Azul implemented Oracle WebCenter Sites, succeeding in gathering all of the site’s key information onto a single platform. Azul can now complete the Web site content updating process—which used to take approximately 48 hours—in less than five minutes. Company OverviewAzul Linhas Aéreas Brasileiras (Azul Brazilian Airlines) has established itself as the third-largest airline in Brazil, based on a business model that combines low prices with a high level of service. Azul serves 42 destinations with a fleet of 49 aircraft. It operates 350 daily flights with a team of 4,500 crew members. Last year, the company transported 15 million passengers, achieving a 10% share of the Brazilian market, according to the Agência Nacional de Aviação Civil (ANAC, or the National Civil Aviation Agency). Business ChallengesThe company wanted to offer an innovative site with a simple purchasing process for customers to search for and buy tickets and for the company’s marketing team to more effectively conduct its campaigns. Provide customers with an  innovative Web site with a simple process for purchasing flight tickets Bring dynamism to the Web site’s content updating process to provide autonomy to the airline’s strategic departments, such as marketing and product development Facilitate integration among the site’s different application providers, such as ticket availability and payment process, on which ticket sales depend Solution DeployedAzul worked with the  Oracle partner TQI to implement Oracle WebCenter Sites, succeeding in gathering all of the site’s key information onto a single platform. Previously, at least three servers and corporate information environments had directed data to the portal. The single Oracle-based platform now facilitates site updates, which are daily and constant. Business Results Gained development freedom in all processes—from implementation to content editing Gathered all of the Web site’s key information onto a single platform, facilitating its daily and constant updating, whereas the information was previously spread among at least three IT environments and had to go through a complex process to be made available online to customers Reduced time needed to update banners and other Web site content from an average of 48 hours to less than five minutes Simplified the flight ticket sales process thanks to tool flexibility that enabled the company to improve Website usability “Oracle WebCenter Sites provides an easy-to-use platform that enables our marketing department to spend less time updating content and more time on innovative activities. Previously, it would take 48 hours to update content on our Web site; now it takes less than five minutes. We have shown the market that we are innovators, enabling customer convenience through an improved flight ticket purchase process.” Kleber Linhares, Information Technology and E-Commerce Director, Azul Linhas Aéreas Brasileiras Additional Information Azul Brazilian Airlines Case Study Oracle WebCenter Sites Oracle WebCenter Sites Satellite Server

    Read the article

  • How to point one sub-domain to another sub-domain and they can be used interchangeably

    - by Talon
    I'm trying to do this secure.domain2.com -loads content from- secure.domain1.com So if somebody goes to secure.domain2.com it will load the content of secure.domain1.com Note that I don't want a redirect, so if someone goes to secure.domain2.com in the address bar it will still say secure.domain2.com even though it's loading content from secure.domain1.com I've read that it's possible with a CName or something like that, what is the best way to do that?

    Read the article

  • Subterranean IL: Exception handling 2

    - by Simon Cooper
    Control flow in and around exception handlers is tightly controlled, due to the various ways the handler blocks can be executed. To start off with, I'll describe what SEH does when an exception is thrown. Handling exceptions When an exception is thrown, the CLR stops program execution at the throw statement and searches up the call stack looking for an appropriate handler; catch clauses are analyzed, and filter blocks are executed (I'll be looking at filter blocks in a later post). Then, when an appropriate catch or filter handler is found, the stack is unwound to that handler, executing successive finally and fault handlers in their own stack contexts along the way, and program execution continues at the start of the catch handler. Because catch, fault, finally and filter blocks can be executed essentially out of the blue by the SEH mechanism, without any reference to preceding instructions, you can't use arbitary branches in and out of exception handler blocks. Instead, you need to use specific instructions for control flow out of handler blocks: leave, endfinally/endfault, and endfilter. Exception handler control flow try blocks You cannot branch into or out of a try block or its handler using normal control flow instructions. The only way of entering a try block is by either falling through from preceding instructions, or by branching to the first instruction in the block. Once you are inside a try block, you can only leave it by throwing an exception or using the leave <label> instruction to jump to somewhere outside the block and its handler. The leave instructions signals the CLR to execute any finally handlers around the block. Most importantly, you cannot fall out of the block, and you cannot use a ret to return from the containing method (unlike in C#); you have to use leave to branch to a ret elsewhere in the method. As a side effect, leave empties the stack. catch blocks The only way of entering a catch block is if it is run by the SEH. At the start of the block execution, the thrown exception will be the only thing on the stack. The only way of leaving a catch block is to use throw, rethrow, or leave, in a similar way to try blocks. However, one thing you can do is use a leave to branch back to an arbitary place in the handler's try block! In other words, you can do this: .try { // ... newobj instance void [mscorlib]System.Exception::.ctor() throw MidTry: // ... leave.s RestOfMethod } catch [mscorlib]System.Exception { // ... leave.s MidTry } RestOfMethod: // ... As far as I know, this mechanism is not exposed in C# or VB. finally/fault blocks The only way of entering a finally or fault block is via the SEH, either as the result of a leave instruction in the corresponding try block, or as part of handling an exception. The only way to leave a finally or fault block is to use endfinally or endfault (both compile to the same binary representation), which continues execution after the finally/fault block, or, if the block was executed as part of handling an exception, signals that the SEH can continue walking the stack. filter blocks I'll be covering filters in a separate blog posts. They're quite different to the others, and have their own special semantics. Phew! Complicated stuff, but it's important to know if you're writing or outputting exception handlers in IL. Dealing with the C# compiler is probably best saved for the next post.

    Read the article

  • CUPS - Configuring default printer options

    - by user193661
    I'm using a CUPS printer and trying to set the default options for the printer using /etc/cups/ppd and /etc/cups/printers.conf but I don't see a complete list of available options. Currently I'm trying Option page-top 2 Option page-bottom 2 Option scaling 95 My end goal is getting the printer to stop cutting off the top and bottom page content. I would like to automatically scale the content to fit on the page size being used (default "letter") if possible and if not, resume printing on another page without removing any of the content.

    Read the article

  • "ODM" - One of the Support team's most valued acronyms

    - by graham.mckendry(at)oracle.com
    If you submit technical service requests (SRs) through the My Oracle Support portal, you may often see the term "ODM" used in updates from our Support team. ODM is an acronym for "Oracle Diagnostic Methodology", which defines a standard problem solving approach that all of Oracle Support uses for every technical SR. ODM provides a number of benefits to the SRs - both for the Support organization and for the customer - including a consistent approach, higher quality, justified solutions, and ultimately faster resolution. Screenshot: Example of an ODM "Issue Clarification" activity in a service request The Oracle Diagnostic Methodology applies to both categories of technical SRs: Consultative (question-answer topics) and Problem-Solution. There are a few KM Notes that describe the steps of ODM, however to keep things simple (and since those KM Notes appear to be a bit outdated), I'll summarize the ODM stages here as follows: Consultative ODM - Three mandatory stages: ODM Question: Clarification of the customer's exact question. ODM Answer: Thorough answer to the customer's question. ODM Knowledge Content: Reference to new or existing knowledge base content, or explanation why the particular SR does not necessarily require knowledge content. Problem-Solution ODM - Eight mandatory stages: ODM Issue Clarification: Clarification of the reported issue, including the symptoms, the steps to reproduce, and an outline of the business impact ODM Issue Verification: Confirmation of the issue being verified based on proof provided by the customer, such as screenshots, log files, or reproducing the issue during an Oracle Web Conference. ODM Cause Determination: Succinct outline of the root cause of the issue. ODM Cause Justification: Explanation as to why the root cause applies to this particular situation. ODM Proposed Solution(s): Succinct outline of the potential solution(s) to resolve the issue. ODM Proposed Solution(s) Justification: Explanation of why the proposed solution(s) will in fact resolve the issue. ODM Solution Action Plan: Detailed numbered instructions on how to execute the proposed solutions. ODM Knowledge Content: Reference to new or existing knowledge base content, or explanation why the particular SR does not necessarily require knowledge content. During these stages, you may see other optional ODM-related activities such as "ODM Data Collection", "ODM Action Plan", "ODM Research", and "ODM Test Case". Again, these structured tags help ensure a uniform methodology across your SRs. With this knowledge you should be able to develop better predictability of what's coming next in your SRs, as well as what you can do to help expedite the resolution process.

    Read the article

  • SEO implications of blocking users viewing more than X pages

    - by Noam
    I'm considering the option to block non-premium users after viewing more than X pages. This basically means blocking the content after a fixed amount of pageviews per session. I can either: Keep displaying full-content for Search Engines. Can this be considered cloaking? Keep the real content in the background, and a pop-up that makes it not-viewable (like quora does). Can this make pages rank lower?

    Read the article

  • Can You Replace Your Webmaster With WordPress?

    As websites turn toward blogging for an easy answer to being able to have user generated content without creating it in FrontPage, DreamWeaver or some other web development software the need for on-staff webmasters has lessened. Many companies are turning to blogs, and especially the WordPress content management system which puts the power back in the hands of the business owner to add, delete, and edit content without the need for someone versed in web development software and file transfer protocol (FTP).

    Read the article

  • Search Engine Optimization - Tips For Targeted Traffic Using Article Directories

    Article directories play a vital roll in the way business is done online. These link building websites are an awesome way to spread information in a very short period of time. Promoting your original content is vital, whether it is on your business website or some where else it needs to be seen. Many directories have very strict rules for authors wishing to submit their content. This is to prevent duplicate content that may already be in their database and to insure the best quality for their viewers.

    Read the article

  • WebCenter Customer Spotlight: Alberta Agriculture and Rural Developmen

    - by me
    Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryAlberta Agriculture and Rural Development is a government ministry that works with producers and consumers to create a strong, competitive, and sustainable agriculture and food industry in the province of Alberta, Canada The primary business challenge faced by the Alberta Ministry of Agriculture was that of managing the rapid growth of their information.  They needed to incorporate a system that would work across 22 different divisions within the ministry and deliver an improved and more efficient experience for Desktop, Web and Mobile users, while addressing their regulatory compliance needs as part of the Canadian government. The customer implemented a centralized Enterprise Content Management solution based on Oracle WebCenter Content and developed a strong and repeatable information life cycle management methodology across all their 22 divisions and agencies. With the implemented solution, Alberta Agriculture and Rural Development  centrally manages over 20 million documents for 22 divisions and agencies and they have improved time required to find records,  reliability of information, improved speed and accuracy of reporting and data security. Company OverviewAlberta Agriculture and Rural Development is a government ministry that works with producers and consumers to create a strong, competitive, and sustainable agriculture and food industry in the province of Alberta, Canada.  Business ChallengesThe business users were overwhelmed by growth in documents (over 20 million files across 22 divisions and agencies) and it was difficult to find and manage documents and versions. There was a strong need for a personalized easy-to-use, secure and dependable method of managing and consuming content via desktop, Web, and mobile, while improving efficiency and maintaining regulatory compliance by removing the risk of non-uniform approaches to retention and disposition. Solution DeployedAs a first step Alberta Agriculture and Rural Development developed a business case with clear defined business drivers: Reduce time required to find records Locate “lost” records Capture knowledge lost through attrition Increase the ease of retrieval Reduce personal copies Increase reliability of information Improve speed and accuracy of reporting Improve data security The customer implemented a centralized Enterprise Content Management solution based on Oracle WebCenter Content. They used an incremental implementation approach aligned with their divisional and agency structure which allowed continuous process improvement. This led to a very strong and repeatable information life cycle management methodology across all their 22 divisions and agencies. Business ResultsAlberta Agriculture and Rural Development achieved impressive business results: Centrally managing over 20 million files for 22 divisions and agencies Federated model to manage documents in SharePoint and other applications Doing records management for both paper and electronic records Reduced time required to find records Increased the ease of retrieval Increased reliability of information Improved speed and accuracy of reporting Improved data security Additional Information Oracle Open World 2012 Presentation Oracle WebCenter Content

    Read the article

  • 301 redirect: Is this good or bad for 2 domains?

    - by Tim
    Since i couldn't find any appropriate answer to my specific question, I wanted to ask you. I've read alot of things about the 301-redirect for moving pages and so on. A customer of mine has booked a new domain last year for better search results (he included his main keyword into the domain. Before he had only a domain with his business name, which had nothing to say about what he does). I told him, that he should do a 301-redirect so he doesn't loose his position in Google and to redirect all new customers coming from the old domain to the new domain. After about one year where his site hat a good amount of traffic the search results of Google for his keywords are getting more worse. Since he didn't maintain his website (no new content, bad content on all pages and so on) I assumed this would be the problem. He gave his website to another company which also makes websites. They told him, that this 301-redirection is very bad for his website. They removed it, and also updated his content and the template so now he has the same meta keywords on every page (instead of the specific ones I put there before). He also removed the canonical-tag which I placed there to ensure no duplicate content. What I am now afraid of is, that without this redirect Google now will find duplicate content and therefore kick him out of the index, which would be a nightmare, since most of his customers come over his website. I need verification of the fact, that the 301 isn't bad but in fact the correct way of working with 2 domains. If possible with good sources I can point out to him since he don't wants to hear anything about this. If someone also has a few words about the keywords and the canonical-tag I would really appreciate it! Thank you very much!

    Read the article

  • rel="Canonical": Ranking Benefits ? & specifying for PDF?

    - by Miak
    I think I understand the basic case for using rel="canonical": to tell google which is the preferred URI when the same page/content may be accessed via more than one URI. This helps you avoid duplicate content penalties. But what else does it do? Does it also affect search ranking? i.e. will the page I specify in the canonical be ranked higher than the others? (if all else equal). And in the case of PDF documents, I understand that you can now specify rel="canonical" for them too, using HTTP headers (i.e. in htaccess). Again, this would obviously help avoid dupilcate content penalties if the PDF content is the same as the HTML page or if it can be accessed in more than one place. But does it affect ranking? or are there any other benefits to doing this.

    Read the article

  • How to change my website's appearance in a Facebook wall post?

    - by Lode
    When posting a website link in a Facebook wall post, Facebook fetches some content (title, text and image) from the website to show it to readers. Is there a way I can adjust / propose which content is used / preferred by Facebook? I found someone saying to use <meta property="og:image" content="image.jpg">, but this doesn't seem to have any effect. But maybe Facebook caches these results for a while?

    Read the article

  • How to indicate to a web server the language of a resource

    - by Nik M
    I'm writing an HTTP API to a publishing server, and I want resources with representations in multiple languages. A user whose client GETs a resource which has Korean, Japanese and Trad. Chinese representations, and sends Accept-Language: en, ja;q=0.7 should get the Japanese. One resource, identified by one URI, will therefore have a number of different language representations. This seems to me like a totally orthodox use of content negotiation and multiple resource representations. But when each translator comes to provide these alternate language representations to the server, what's the correct way to instruct the server which language to store the representation under? I'm having the translators PUT the representation in its entirety to the same URI, but I can't find out how to do this elegantly. Content-Language is a response header, and none of the request headers seem to fit the bill. It seems my options are Invent a new request header Supply additional metadata in a multipart/related document Provide language as a parameter to the Content-Type of the request, like Content-Type: text/html;language=en I don't want to get into the business of extending HTTP, and I don't feel great about bundling extra metadata into the representation. Neither approach seems friendly to HTTP caches either. So option 3 seems like the best way that I can think of, but even then it's decidedly non-standard to put my own specific parameters on a very well established content type. Is there any by-the-book way of achieving this?

    Read the article

  • What exactly does "keyword" mean in the context of AdSense CPC?

    - by deltanovember
    I have read in a lot of places that CPC depends on the value of "keywords". However I don't understand what this means. I will set forward some scenarios. Suppose I run a blog about knitting and this is a low paying niche. However I suddenly write five frontpage blog posts about forex trading and insurance. When people click on the frontpage ads, would I be getting paid for the low CPC knitting content or for the high paying forex content? Suppose somebody finds my webpage by searching for knitting. However the actual content of the landing page is filled with high paying keywords. Is the CPC for this page determined by the low paying search or the high paying content?

    Read the article

  • I need beginner help on loading an image (2D). I have an error

    - by Seth Taddiken
    I keep getting a "NullReferenceExeption was unhandled" with "Object reference not set to an instance of an object." written under it. I have all of the images (png) correct with names and added to references. protected override void LoadContent() { spriteBatch = new SpriteBatch(GraphicsDevice); backGround = Content.Load("Cracked"); player1.playerBlock = Content.Load("square"); player2.playerBlock = Content.Load("square2"); }

    Read the article

  • schema.org specification for generic pages or posts on a CMS

    - by NateWr
    I'm trying to determine the best possible schema.org type to declare for the content section in the template of a content management system, which will handle regular news posts for small, local hospitality businesses. The type should represent the content of that page, which is likely to be a wide range of things. The description for Article pretty strongly encourages its use to be limited to the articles of a publication. For purely semantic reasons, I'm not sure if Blog is appropriate in this case -- businesses won't be creating typical "blog" content but are more likely to be writing about upcoming events, special deals, awards, etc. Would Webpage be appropriate in this instance? Although I'm a fan of the schema.org concept, I frequently find myself unsure how broadly or narrowly I'm meant to infer the meaning of a type. In such cases, is it safe to use a high-level element, such as CreativeWork, or does this blunt the usefulness of the markup?

    Read the article

  • Adding Facebook Open Graph Tags to an MVC Application

    - by amaniar
    If you have any kind of share functionality within your application it’s a good practice to add the basic Facebook open graph tags to the header of all pages. For an MVC application this can be as simple as adding these tags to the Head section of the Layouts file.<head> <title>@ViewBag.Title</title> <meta property="og:title" content="@ViewBag.FacebookTitle" /> <meta property="og:type" content="website"/> <meta property="og:url" content="@ViewBag.FacebookUrl"/> <meta property="og:image" content="@ViewBag.FacebookImage"/> <meta property="og:site_name" content="Site Name"/> <meta property="og:description" content="@ViewBag.FacebookDescription"/></head>  These ViewBag properties can then be populated from any action: private ActionResult MyAction() { ViewBag.FacebookDescription = "My Actions Description"; ViewBag.FacebookUrl = "My Full Url"; ViewBag.FacebookTitle = "My Actions Title"; ViewBag.FacebookImage = "My Actions Social Image"; .... } You might want to populate these ViewBag properties with default values when the actions don’t populate them. This can be done in 2 places. 1. In the Layout itself. (check the ViewBag properties and set them if they are empty) @{ ViewBag.FacebookTitle = ViewBag.FacebookTitle ?? "My Default Title"; ViewBag.FacebookUrl = ViewBag.FacebookUrl ?? HttpContext.Current.Request.RawUrl; ViewBag.FacebookImage = ViewBag.FacebookImage ?? "http://www.mysite.com/images/logo_main.png"; ViewBag.FacebookDescription = ViewBag.FacebookDescription ?? "My Default Description"; }  2. Create an action filter and add it to all Controllers or your base controller. public class FacebookActionFilterAttribute : ActionFilterAttribute { public override void OnActionExecuting(ActionExecutingContext filterContext) { var viewBag = filterContext.Controller.ViewBag; viewBag.FacebookDescription = "My Actions Description"; viewBag.FacebookUrl = "My Full Url"; viewBag.FacebookTitle = "My Actions Title"; viewBag.FacebookImage = "My Actions Social Image"; base.OnActionExecuting(filterContext); } } Add attribute to your BaseController. [FacebookActionFilter] public class HomeController : Controller { .... }

    Read the article

  • XNA WP7 Texture memory and ContentManager

    - by jlongstreet
    I'm trying to get my WP7 XNA game's memory under control and under the 90MB limit for submission. One target I identified was UI textures, especially fullscreen ones, that would never get unloaded. So I moved UI texture loads to their own ContentManager so I can unload them. However, this doesn't seem to affect the value of Microsoft.Phone.Info.DeviceExtendedProperties.GetValue("ApplicationCurrentMemoryUsage"), so it doesn't look like the memory is actually being released. Example: splash screens. In Game.LoadContent(): Application.Instance.SetContentManager("UI"); // set the current content manager for (int i = 0; i < mSplashTextures.Length; ++i) { // load the splash textures mSplashTextures[i] = Application.Instance.Content.Load<Texture2D>(msSplashTextureNames[i]); } // set the content manager back to the global one Application.Instance.SetContentManager("Global"); When the initial load is done and the title screen starts, I do: Application.Instance.GetContentManager("UI").Unload(); The three textures take about 6.5 MB of memory. Before unloading the UI ContentManager, I see that ApplicationCurrentMemoryUsage is at 34.29 MB. After unloading the ContentManager (and doing a full GC.Collect()), it's still at 34.29 MB. But after that, I load another fullscreen texture (for the title screen background) and memory usage still doesn't change. Could it be keeping the memory for these textures allocated and reusing it? edit: very simple test: protected override void LoadContent() { // Create a new SpriteBatch, which can be used to draw textures. spriteBatch = new SpriteBatch(GraphicsDevice); PrintMemUsage("Before texture load: "); // TODO: use this.Content to load your game content here red = this.Content.Load<Texture2D>("Untitled"); PrintMemUsage("After texture load: "); } private void PrintMemUsage(string tag) { Debug.WriteLine(tag + Microsoft.Phone.Info.DeviceExtendedProperties.GetValue("ApplicationCurrentMemoryUsage")); } protected override void Update(GameTime gameTime) { // Allows the game to exit if (GamePad.GetState(PlayerIndex.One).Buttons.Back == ButtonState.Pressed) this.Exit(); // TODO: Add your update logic here if (count++ == 100) { GC.Collect(); GC.WaitForPendingFinalizers(); PrintMemUsage("Before CM unload: "); this.Content.Dispose(); GC.Collect(); GC.WaitForPendingFinalizers(); PrintMemUsage("After CM unload: "); red = null; spriteBatch.Dispose(); GC.Collect(); GC.WaitForPendingFinalizers(); PrintMemUsage("After SpriteBatch Dispose(): "); } base.Update(gameTime); } protected override void Draw(GameTime gameTime) { GraphicsDevice.Clear(Color.CornflowerBlue); // TODO: Add your drawing code here if (red != null) { spriteBatch.Begin(); spriteBatch.Draw(red, new Vector2(0,0), Color.White); spriteBatch.End(); } base.Draw(gameTime); } This prints something like (it changes every time): Before texture load: 7532544 After texture load: 10727424 Before CM unload: 9875456 After CM unload: 9953280 After SpriteBatch Dispose(): 9953280

    Read the article

  • Website Remodel Redirects

    - by inKit
    We've recently built a site for a new client who has not inserted all the content that they had from their old site into their new one. Also a lot of content is dynamic with ID's not matching from the old site to the new one. We have added dynamic redirects for most of the patterns we could find in pages that were 404ing, but there are still a lot of pages that had content, or just jumbled urls that we cannot match up with content pages on the new site. Is it better to redirect these leftover pages to the homepage? Or leave them 404ing?

    Read the article

  • Using rspec to check creation of template

    - by Brian
    I am trying to use rspec with puppet to check the generation of a configuration file from an .erb file. However, I get the error 1) customizations should generate valid logstash.conf Failure/Error: content = catalogue.resource('file', 'logstash.conf').send(:parameters)[:content] ArgumentError: wrong number of arguments (0 for 1) # ./spec/classes/logstash_spec.rb:29:in `catalogue' # ./spec/classes/logstash_spec.rb:29 And the logstash_spec.rb: describe "customizations" do let(:params) { {:template => "profiles/logstash/output_broker.erb", :options => {'opt_a' => 'value_a' } } } it 'should generate valid logstash.conf' do content = catalogue.resource('file', 'logstash.conf').send(:parameters)[:content] content.should match('logstash') end end

    Read the article

  • YouTube SEO: Video Optimization

    - by Mike Stiles
    SEO optimization is still regarded as one of the primary tools in the digital marketing kit. However and wherever a potential customer is conducting a search, brands want their content to surface in the top results. Makes sense. But without a regular flow of good, relevant content, your SEO opportunities run shallow. We know from several studies video is one of the most engaging forms of content, so why not make sure that in addition to being cool, your videos are helping you win the SEO game? Keywords:-Decide what search phrases make the most sense for your video. Don’t dare use phrases that have nothing to do with the content. You’ll make people mad.-Research those keywords to see how competitive they are. Adjust them so there are still lots of people searching for it, but there are not as many links showing up for it.-Search your potential keywords and phrases to see what comes up. It’s amazing how many people forget to do that. Video Title: -Try to start and/or end with your keyword.-When you search on YouTube, visual action words tend to come up as suggested searches. So try to use action words. Video Description: -Lead with a link to your site (include http://). -Don’t stuff this with your keyword. It leads to bad writing and it won’t work anyway. This is where you convince people to watch, so write for humans. Use some showmanship. -At the end, do a call to action (subscribe, see the whole playlist, visit our social channels, etc.) Video Tags:-Don’t over-tag. 5-10 tags per video is plenty. -If you’re compelled to have more than 10, that means you should probably make more videos specifically targeting all those keywords. Find Linking Pals:-45% of videos are discovered on video sites. But 44% are found through links on blogs and sites.-Write a blog about your video’s content, then link to the video in it. -A good site for finding places to guest blog is myblogguest.com-Once you find good linking partners, they’ll link to your future videos (as long as they’re good and you’re returning the favor). Tap the Power of Similar Videos:-Use Video Reply to associate your video with other topic-related videos. That’s when you make a video responding to or referencing a video made by someone else. Content:-Again, build up a portfolio of videos, not just one that goes after 30 keywords.-Create shorter, sequential videos that pull them deeper into the content and closer to a desired final action.-Organize your video topics separately using Playlists. Playlists show up as a whole in search results like individual videos, so optimize playlists the same as you would for a video. Meta Data:-Too much importance is placed on it. It accounts for only 15% of search success.-YouTube reads Captions or Transcripts to determine what a video is about. If you’re not using them, you’re missing out.-You get the SEO benefit of captions and transcripts whether the viewers has them toggled on or not. Promotion:-This accounts for 25% of search success.-Promote the daylights out of your videos using your social channels and digital assets. Don’t assume it’s going to magically get discovered. -You can pay to promote your video. This could surface it on the YouTube home page, YouTube search results, YouTube related videos, and across the Google content network. Community:-Accounts for 10% of search success.-Make sure your YouTube home page is a fun place to spend time. Carefully pick your featured video, and make sure your Playlists are featured. -Participate in discussions so users will see you’re present. The volume of ratings/comments is as important as the number of views when it comes to where you surface on search. Video Sitemaps:-As with a web site, a video sitemap helps Google quickly index your video.-Google wants to know title, description, play page URL, the URL of the thumbnail image you want, and raw video file location.-Sitemaps are xml files you host or dynamically generate on your site. Once you’ve made your sitemap, sign in and submit it using Google webmaster tools. Just as with the broadcast and cable TV channels, putting a video out there is only step one. You also have to make sure everybody knows it’s there so the largest audience possible can see it. Here’s hoping you get great ratings. @mikestiles

    Read the article

< Previous Page | 187 188 189 190 191 192 193 194 195 196 197 198  | Next Page >