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  • Reaching the Pinnacle of Customer Experience : Customer Concepts WebTV #2

    - by Richard Lefebvre
    The challenge has never been greater – globalization increases consumer choice and quickly converts products into mere commodities. Leading companies understand that delivering exceptional customer experiences and building brand equity are vital for success. Please join us for an exclusive Web TV broadcast to hear how companies are enriching interactions differently with their customers to drive measurable business value. Our panel of experts including customers, industry thought leaders and Oracle executives will discuss how to refine the customer experience and build a digital experience to win new clients and maximise customer retention. Register now for this pan-European interactive Web TV show on Friday, July 6 at 10 a.m. BST / 11 a.m. CET. Watch and share the teaser video  REPLAY Fusion CRM Sales - Performance Management on demand: Watch and share the teaser video and replay.

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  • Catch Oracle Today and Tomorrow at Forrester’s Customer Experience Forum 2012 East

    - by Christie Flanagan
    Continuing our coverage of the customer experience revolution this week, don’t miss a chance to catch up with Oracle at Forrester’s Customer Experience Forum 2012 East today and tomorrow in New York City. The theme for this year’s Forum is “Outside In: The Power Of Putting Customers At The Center Of Your Business” and will take a look at important questions surrounding how to transform your company in order to take best advantage of the customer experience revolution: Why is customer experience the greatest untapped source of cost savings and increased revenue today? What is the key to understanding and taking control of your customer experience ecosystem? What are the six essential customer experience disciplines? Which companies have adopted best-in-class customer experience practices? How do customer experience strategies drive differentiating activities and processes at top companies? Which organizations appoint a chief customer officer to lead their customer experience efforts? What is the future of customer experience? How can you design an enterprise wide customer experience? How can you measure the results of your customer experience efforts? As a gold sponsor of the event, there will be a numbers of ways to interact with Oracle while you’re attending the Forum.  Here are some of the highlights:Oracle Speaking SessionTuesday, June 26, 2:10pm – 2:40pmThe Customer And YOU — Today’s Winners Are Defined By Customer ExperienceAnthony Lye, Senior Vice President of Customer Relationship Management, OracleCome hear Anthony Lye, Senior Vice President of Customer Relationship Management at Oracle, explain how leading companies are investing in customer experience solutions to enrich all interactions between a customer and their company. He will discuss Oracle's vision for transforming your customer engagement, insight, and execution into a connected, personalized, and rewarding experience across all touchpoints and interactions. He will demonstrate how great customer experiences generate real business results by attracting more customers, retaining more customers, and generating more sales while improving operational efficiency.Solution ShowcaseTuesday, June 26th9:45am - 10:30am - Morning Networking Break in the Solutions Showcase11:45am – 1:15pm - Networking Lunch an Dessert in the Solutions Showcase2:40pm – 3:25pm - Afternoon Break in the Solutions Showcase5:30pm – 7:00pm - Networking Reception in the Solutions ShowcaseWednesday, June 27th9:45am - 10:30am - Morning Networking Break in the Solutions Showcase12:20pm -1:20pm - Networking Lunch and Dessert in the Solutions ShowcaseWe hope to see you there! Webcast: Learn How Ancestry.com Delivers Exceptional Online Customer Experience with Oracle WebCenterDate: Thursday, June 28, 2012Time: 10:00 AM PDT/ 1:00 PM EDT Ancestry.com is the world’s largest online family history resource, providing an engaging customer experience to more than 1.7 million members. With a wealth of learning resources and a worldwide community of family history enthusiasts, Ancestry.com helps people discover their roots and tell their family stories. Key to Ancestry.com’s success has been the delivery of an online customer experience that converts site visitors into paying subscribers and keeps them coming back. Register now to learn how Ancestry.com delivers an exception customer experience using Oracle WebCenter Sites. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • BigData and Customer Experience: Happy Together

    - by Isabel F. Peñuelas
    The two big buzzes of the year may lay closer than it appears. Both concepts intersect at various points: BigData and Return of Investment of Marketing Campaigns On a recent post Big Data Is The Future Of Marketing Jeff Dachis explains very clearly how “Big data analytics finally allows marketers to identify, measure, and manage what is positively impacting their Brand”. Regression analysis applied to big data volumes coming from social media will substitute the failed attempts to justify marketing investments on social media in terms of followers and likes, he continues, “the measurement models applied by marketers on TV Campaigns don´t work on social”, we need to study the data with fresh eyes and maybe then we will start understanding and measuring brand engagemet. Social CRM and BigData The real value of Social CRM start by analyzing mass of big data from social media in order of applying social intelligence techniques that allow us to classify new customer niches and communities and define appropriated strategies to contact potential customers. Gartner Says that the Market for Social CRM is on pace to surpass $1 Billion in Revenue by Year-End 2012 but in words of Zach Hofer-Shall, Analyst at Forrester Research “Social customer relationship management is hard” (The Social CRM Arms Race Heats ). To succeed brands need three things: Investing in new social tools, investing in consultancy and investing in infrastructure for massive data storage and analysis. Neither CeX or BigData are easy and cheap wins. But what are the customer benefits of such investments? Big Data and Brand Engagement Time is the most valuable asset of todays consumers: tired of information overload, exhausted by the terabytes of offering, anxious because of not having the same fast multichannel experience with their services’ marketers or preferred goods providers than the one they found on their social media. Yes, I know you have read this before- me too. But is real. The motto of the Customer Experience philosophy of providing a consistent experience through multiple touchpoints that makes the relationship customer/brand easier and valuable finds it basis on understanding customer/s preferences and context for which BigData analysis is another imperative. In summary, I believe that using BigData Analysis in combination with appropriated CeX strategies and technologies is a promising direction for achieving: efficiency and marketing cost-savings; growing the customer base; and increasing customer conversion and retention. In a world: The Direction of Future Marketing.

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  • Can defect containment metrics be readily applied at an organizational level when there is only a consistant organizational process framework?

    - by Thomas Owens
    Defect containment metrics, such as total defect containment effectiveness (TDCE) and phase containment effectiveness (PCE), can be used to give a good indicator of the quality of the process. TDCE captures the defects that are captured at some point between requirements and the release of a product into the field, indicating the overall effectiveness of the entire process to find and remove defects. PCE provides more detail at each phase of the software development life cycle and how the defect detection and removal techniques are working. Applying these metrics makes sense at a level where you have a well-defined process and methodology for product development, often a project. However, some organizations provide a process framework that is tailored at the project level. This process framework would include the necessary guidance for meeting certifications (ISO9001, CMMI), practices for incorporating known good techniques (agile methods, Lean, Six Sigma), and requirements for legal or regulatory reasons. However, the specific details of how to gather requirements, design the system, produce the software, conduct test, and release are left to the product development teams. Is there any effective way to apply defect containment metrics at an organizational level when only a process framework exists at the organizational level? If not, what might be some ideas for metrics that can be distilled from each project (each using a tailored process that fits into the organizational process framework) that captures defect containment metrics to discuss the ability of the process to find and remove defects? The end goal of such a metric would be to consolidate the defect containment practices of a large number of ongoing projects and report to management. The target audience would be people in roles such as the chief software engineer and the chief engineer (of all engineering disciplines) for the organization. Although project specific data would be available, the idea is to produce something that quantifies the general effectiveness of all tailored processes across all ongoing projects. I would suspect that this data would also be presented as part of CMMI, ISO, or similar audits to demonstrate process quality.

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  • Communications: BNSL Unifies The Customer Experience

    - by Michael Seback
    Hear how BNSL achieved a unified customer experience across channels.  BNSL is India's number one telecommunications operator with 70M mobile customers and 20M wired customers. They consolidated 330 different districts and customer experiences into a single customer experience across the contact center, web, email and SMS.  Click here to listen to their journey.  Read more about Oracle Communications.  

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  • Aggregating customer service emails from multiple ecommerce sites for easy handling

    - by nitbuntu
    For one of my main customer help email addresses I use Mozilla Thunderbird with a combination of tags and saved searches. As the number of my e-commerce sites grows from 1 to more, customer service handling gets more tricky. Is there any simple and efficient way of handling emails from the different sites? Perhaps what I'm looking for is a way of aggregating customer service emails from different sites, into one place? Perhaps there's a way of already doing this within Thunderbird or Gmail?

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  • Aggregating customer service emails from multiple ecommerce sites for easy handling

    - by nitbuntu
    For one of my main customer help email addresses I use Mozilla Thunderbird with a combination of tags and saved searches. As the number of my e-commerce sites grows from 1 to more, customer service handling gets more tricky. Is there any simple and efficient way of handling emails from the different sites? Perhaps what I'm looking for is a way of aggregating customer service emails from different sites, into one place? Perhaps there's a way of already doing this within Thunderbird or Gmail?

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  • Software Metrics in Agile Methodologies

    - by geowa4
    Agile methodologies are rather prevalent these days, but I cannot seem to find much documentation on what metrics are most useful and why. I have found many more things saying that some traditional metrics like LOC and code coverage of tests are not appropriate, leaving two main questions: Why are those two (and other) metrics inappropriate? What metrics are best for Agile and why? Even with an Agile process, wouldn't you want to know how much code coverage you have with your unit tests? Or is it simply that this metric (and others) just are not as useful as other metrics like cyclomatic complexity and velocity?

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  • Spirent Communications Improves Customer Experience with Knowledge Management

    - by Tony Berk
    Spirent Communications plc is a global leader in test and measurement inspiring innovation within development labs, communication networks and IT organizations. The world’s leading communications companies rely on Spirent to help design, develop, validate, and deliver world-class network, devices, and services. Spirent’s customers require high levels of support for a diverse and complex product portfolio, and the company is committed to delivering on this requirement. Spirent needed a solution to help its customers get the information they need quickly and at their convenience through its Web site. After evaluating several solutions, Spirent selected and deployed Oracle Knowledge for Web Self Service Enterprise Edition. Oracle Knowledge Management uses natural language processing to understand the true intent of each inquiry logged via the support portal’s search function. The Spirent Knowledge Base on the company’s Customer Support Center (CSC) finds the best possible answer using search enhancement features?such as communications industry-specific libraries and federation to search external sources. Spirent has reduced contact center call volume while better serving its customers. Each time a customer uses the knowledge base, they find answers faster than by calling, and it saves Spirent an average of US$210 per call?which is significant when multiplied across the thousands of calls received monthly. Oracle Knowledge also helps support engineers find answers more quickly, enabling the company to scale without adding additional support engineers. Oracle Knowledge is integrated with Spirent's Siebel Contact Center implementation to provide an integrated desktop for CRM and agent intelligence, avoiding the need for contact center personnel to toggle between various screens to address customer inquiries, thereby accelerating customer service. Click here to learn more about Sprient's use of Siebel CRM and Oracle Knowledge Management.

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  • server performance metrics report and practicality

    - by Anjesh
    I have a need of preparing web server (apache-php) performance report containing important metrics like CPU usage, disk io, memory usage on user basis. Couple of domains are hosted in the same server and they run from separate users using fcgi. The reason being sometimes some hosted applications take lots of cpu usage, making the server slow for other applications (running as separate users). i am planning to develop scripts for this, as i can't seem to find any simple utilities for this purpose. This script will take snapshots of the user wise metrics at defined periods say 15 minutes and record it. Any abnormalities will be reported via emails. How practical is that? also would be interesting to know what else need to be recorded.

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  • CRM@Oracle Series: Showcasing Innovation with Oracle Customer Hub

    - by tony.berk
    When is having too many customers a challenge? It is not something too many people would complain about. But from a data perspective, one challenge is to keep each customer's data consistent across multiple enterprise systems such as CRM, ERP, and all of your other related applications. Buckle your seat belts, we are going a bit technical today... If you have ever tried it, you know it isn't easy. If you haven't, don't go there alone! Customer data integration projects are challenging and, depending on the environment, require sharp, innovative people to succeed. Want to hear from some guys who have done it and succeeded? Here is an interview with Dan Lanir and Afzal Asif from Oracle's Applications IT CRM Systems group on implementing Oracle Customer Hub and innovation. For more interesting discussions on innovation, check out the Oracle Innovation Showcase.

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  • Are CK Metrics still considered useful? Is there an open source tool to help?

    - by DeveloperDon
    Chidamber & Kemerer proposed several metrics for object oriented code. Among them, depth of inheritance tree, weighted number of methods, number of member functions, number of children, and coupling between objects. Using a base of code, they tried to correlated these metrics to the defect density and maintenance effort using covariant analysis. Are these metrics actionable in projects? Perhaps they can guide refactoring. For example weighted number of methods might show which God classes needed to be broken into more cohesive classes that address a single concern. Is there approach superseded by a better method, and is there a tool that can identify problem code, particularly in moderately large project being handed off to a new developer or team?

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  • Oracle Customer Experience Summit @ OpenWorld

    - by Christie Flanagan
    This first-ever Oracle Customer Experience Summit @ OpenWorld kicked off yesterday, bringing together established thought leaders and practitioners in customer experience. The first day saw noted marketing and customer experience thought leader, Seth Godin, take the stage to discuss how rapidly accelerating change and adoption are driving new behaviors and higher expectations in a massively disruptive transformation in which the customer now holds the power. His presentation gave us in-depth insight into this always-connected, always-sharing experience revolution we are witnessing.If you haven’t yet made it over to the Oracle Customer Experience Summit at The Westin St. Francis and the recently made over Oracle Square (aka Union Square), there’s still time today and tomorrow to network with industry peers and hear best practices from those who have steered their ventures through the disruptive trends of customer experience and have proven, successful strategies to share for driving strategic customer-centric initiatives. If you’re interested in learning how Oracle WebCenter helps businesses meet the demands of the customer experience revolution, be sure to check out these sessions at the Oracle Customer Experience Summit later today:Using the Online Customer Experience to Drive Engagement and Marketing Success Thursday, Oct 4, 4:15 PM - 5:15 PM - St. Francis - GeorgianMariam Tariq - Senior Director Product Management, Oracle Stephen Schleifer - Senior Principal Product Manager, Oracle Richard Backx - Business IT Architect/Consultant, KPN NL Netco CE Channels Online The online channel is a critical means of reaching and engaging customers. Online marketing efforts today must be targeted, interactive, and consistent to provide customers with a seamless experience. These efforts must include integrated management of Web, mobile, and social channels—supported by cross-channel customer data and campaigns—and integration with commerce to drive an engaging and differentiated online customer experience. Attend this session to learn how you can use the online channel to increase customer loyalty and drive the success of your marketing initiatives.Empowering Your Frontline Employees: Sales and Service Enterprise Collaboration Thursday, Oct 4, 5:30 PM - 6:30 PM - St. Francis - Elizabethan ABStephen Fioretti - VP, Product Management, Oracle Peter Doolan - Group Vice President, Sales Engineering, Oracle Andrew Kershaw - Sr Director Business Development, Oracle Marty Marcinczyk - VP Customer Experience Engineering, Comcast A focus on the employee experience is critical, because it can make or break your customers’ experiences, directly or indirectly. Engaged and empowered frontline employees become your best advocates and inspire your brand champions. This session explores proven approaches and tools, including social collaboration tools, that can help you empower and enable your frontline teams to improve customer and employee experiences.And before you go, you'll also want to explore the Innovation Tents in Oracle Square which feature leading-edge customer experience demonstrations; attend our customer journey mapping workshop; and learn at sessions focused on innovating differentiated experiences that drive cross-functional alignment.

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  • CEO Is the New CRM

    - by andrea.mulder
    Danny Rippon launched his blogging career last week with The Marketer outlining how CRM has evolved from managing customer data to 'CEM' - Customer Experience Management, and for true market leaders it is moving towards 'CEO' - Customer Experience Optimisation. Or as we like to say here in the states Customer Experience Optimization (with a "z"). Click here to hear Danny's thought on why CEO Is the New CRM.

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  • How to justify technology choice to customer?

    - by suslik
    When freelancing / contracting a customer will typically specify functional requirements, acceptance criteria, etc, and the implementation details are in the developer's hands. As a developer your technology choice is a balancing act between what you are most familiar with, technologically what the right tool appears to be, ease of finding coders with this skill and their expense, and a few other factors. I'm in a situation where I have evaluated my options and selected a somewhat obscure open source technology that I believe will get me there faster, easier, and be more maintanable in the long term. It's different, but I think that that is what the requirements call for. The customer has inquired about what I'm going to use to build the solution, and now they are concerned because they've never heard of it before. The reasons for my choice are mostly technical, whereas the customer isn't (but they know some buzzwords!). Explaining these technical reasons will not be easy, and I am not sure if that is the right way to approach this situation anyway. And that's my question: what is the right way to approach this situation so as to cause the least amount of headache for everyone involved?

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  • Travelocity Delivers Superior Customer Experience and Reduces Operating Costs with Oracle RightNow

    - by Tony Berk
    Turning the spotlight to our newest member of the CRM and Customer Experience (CX) family, RightNow, we highlight one of many customer success stories.  Travelocity is a leading provider of consumer-direct travel services for the leisure and business traveler. It markets and distributes travel-related products and services directly to individuals through Travelocity and its various brand websites and contact centers, and websites owned by its supplier and distribution partners. Before RightNow, Travelocity was running one system for its agent desktop and a separate email solution. Toggling between systems was inefficient and cumbersome. The RightNow contact center solution enables Travelocity to react at a moment’s notice and get customers the information they need before, during, and after their trip while maximizing agent productivity and driving revenue. Superior customer experience is one key reason why Travelocity continues to be a leader in the industry. The RightNow contact center solution supports Travelocity across its global brands with multi-channel support to provide superior care however customers communicate with the company—via phone, email, web, chat or mobile. Click here to learn more about Travelocity's use of Oracle RightNow and review other RightNow success stories.

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  • Is there any open source code analyzer for java which I can adopt my software metrics algorithm on it?

    - by daneshkohan
    I am doing my masters dissertation and I have conducted a software metrics. I need to adopt my metrics on an open source tool. I have found PMD and check style on sourceforge.net but there is not adequate explanation about their codes. However, I couldn't to find their source code to customize them. I will be appreciated, if you introduce one open source tool for java which I can customize it's code.

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  • Software development metrics and reporting

    - by David M
    I've had some interesting conversations recently about software development metrics, in particular how they can be used in a reasonably large organisation to help development teams work better. I know there have been Stack Overflow questions about which metrics are good to use - like this one, but my question is more about which metrics are useful to which stakeholders, and at what level of aggregation. As an example, my view is that code coverage is a useful metric in the following ways (and maybe others): For a team's own internal use when combined with other measurements. For facilitating/enabling/mentoring teams, where it might be instructive when considered on a team-by-team basis as a trend (e.g. if team A and B have coverage this month of 75 and 50, I'd be more concerned with team A than B if the previous month they'd had 80 and 40). For senior management when presented as an aggregated statistic across a number of teams or a whole department. But I don't think it's useful for senior management to see this on a team-by-team basis, as this encourages artifical attempts to bolster coverage with tests that merely exercise, rather than test, code. I'm in an organisation with a couple of levels in its management hierarchy, but where the vast majority of managers are technically minded and able (with many still getting their hands dirty). Some of the development teams are leading the way in driving towards agile development practices, but others lag, and there is now a serious mandate from the top for this to be the way the organisation works. A couple of us are starting a programme to encourage this. In this sort of an organisation, what sort of metrics do you think are useful, to whom, why, and at what level of aggregation? I don't want people to feel their performance is being assessed based on a metric that they can artificially influence; at the same time, the senior management are going to want some sort of evidence that progress is being made. What advice or caveats can you provide based on experience in your own organisations? EDIT We are definitely wanting to use metrics as a tool for organisational improvement not as a tool for individual performance measurement.

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  • program for calculating metrics in java

    - by senzacionale
    i need to calculate few metrics (CBO, NOC, DAC, LCOM, WMC, RFC and DIT metric). Program is written in jdeveloper and i do not know how to calculate this metrics. Migration to eclipse is not possible becouse code is not compiled. Does anyone know any good program for calculating metrics?

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  • metrics in sonar

    - by senzacionale
    http://docs.codehaus.org/display/SONAR/Metric+definitions how can i use metrics in sonar? Is there any plugin for all this metrics? here are plugins but not for all metrics: http://docs.codehaus.org/display/SONAR/Sonar+Plugin+Library/

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  • Learn How to Deliver a Superior Customer Experience

    - by steve.diamond
    That's right. Irene Ng, internationally acclaimed Oracle Web TV superstar, is hitting the Web airwaves again with a highly informative webcast! Tune in to hear Irene interview Steve Fearon, Oracle Vice President of CRM, Europe, Middle East and Africa, and explore how traditional CRM is converging with social networking and mobile technologies to deliver superior customer experiences that drive increased revenue and customer advocacy. And for you folks on the U.S. West Coast who REALLY like to get a jump on your day, we've got even better news. This Web TV event is taking place on June 17th at 2:00 a.m. Pacific time. But remember that for our friends in Central Europe, that is 11:00 a.m. CET. But we'll all be able to view a replay of this Webcast for those of us not awake for the original airing. So sign up now.

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  • Customer won't decide, how to deal?

    - by Crazy Eddie
    I write software that involves the use of measured quantities, many input by the user, most displayed, that are fed into calculation models to simulate various physical thing-a-majigs. We have created a data type that allows us to associate a numeric value with a unit, we call these "quantities" (big duh). Quantities and units are unique to dimension. You can't attach kilogram to a length for example. Math on quantities does automatic unit conversion to SI and the type is dimension safe (you can't assign a weight to a pressure for example). Custom UI components have been developed that display the value and its unit and/or allow the user to edit them. Dimensionless quantities, having no units, are a single, custom case implemented within the system. There's a set of related quantities such that our target audience apparently uses them interchangeably. The quantities are used in special units that embed the conversion factors for the related quantity dimensions...in other words, when using these units converting from one to another simply involves multiplying the value by 1 to the dimensional difference. However, conversion to/from the calculation system (SI) still involves these factors. One of these related quantities is a dimensionless one that represents a ratio. I simply can't get the "customer" to recognize the necessity of distinguishing these values and their use. They've picked one and want to use it everywhere, customizing the way we deal with it in special places. In this case they've picked one of the dimensions that has a unit...BUT, they don't want there to be a unit (GRR!!!). This of course is causing us to implement these special overrides for our UI elements and such. That of course is often times forgotten and worse...after a couple months everyone forgets why it was necessary and why we're using this dimensional value, calling it the wrong thing, and disabling the unit. I could just ignore the "customer" and implement the type as the dimensionless quantity, which makes most sense. However, that leaves the team responsible for figuring it out when they've given us a formula using one of the other quantities. We have to not only figure out that it's happening, we have to decide what to do. This isn't a trivial deal. The other option is just to say to hell with it, do it the customer's way, and let it waste continued time and effort because it's just downright confusing as hell. However, I can't count the amount of times someone has said, "Why is this being done this way, it makes no sense at all," and the team goes off the deep end trying to figure it out. What would you do? Currently I'm still attempting to convince them that even if they use terms interchangeably, we at the least can't do that within the product discussion. Don't have high hopes though.

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  • Partner Webcast – Oracle CRM: The Age of the Customer - 18 July 2013

    - by Thanos
    High-touch solutions for the complete customer experience How does Customer Relationship Management change in "the age of the customer", or does it at all? Customer relationship management has changed over the past years from a pure "inside out" point of view, where the customer is the center of attention to an "outside in" discipline where the customer has become the driving force. Away from the 360° view, through data to a holistic view of the customer’s journey and experience, through behavioral analysis and interaction across all touch points along a lifecycle of a customer relationship. Learn how this approach, integrating sales, service and marketing channels into one cohesive customer experience can drive customer experience and support acquisition, retention and efficiency in your customer relationship. With Oracle's Sales, Service and Marketing cloud offerings, you can be ahead of the game and provide a consistent and personalized voice to your customers, regardless of which channels you favor and your customers prefer. Integrated, cross-channel campaign automation and service delivery, as well as feedback-loops to sales automation, will provide you with tools to achieve top-of-the-line customer experience. Agenda · Oracle Customer Experience - Introduction into a new take on CRM · Oracle Sales Cloud - Integrated Salesforce Automation · Oracle Marketing Cloud - Cross-Channel Campaign Management · Oracle Service Cloud - Channel-blending in service delivery Delivery Format This FREE online LIVE eSeminar will be delivered over the Web. Registrations received less than 24 hours prior to start time may not receive confirmation to attend. Duration: 1 hour REGISTER NOW For any questions please contact us at partner.imc-AT-beehiveonline.oracle-DOT-com.

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  • Metrics - A little knowledge can be a dangerous thing (or 'Why you're not clever enough to interpret metrics data')

    - by Jason Crease
    At RedGate Software, I work on a .NET obfuscator  called SmartAssembly.  Various features of it use a database to store various things (exception reports, name-mappings, etc.) The user is given the option of using either a SQL-Server database (which requires them to have Microsoft SQL Server), or a Microsoft Access MDB file (which requires nothing). MDB is the default option, but power-users soon switch to using a SQL Server database because it offers better performance and data-sharing. In the fashionable spirit of optimization and metrics, an obvious product-management question is 'Which is the most popular? SQL Server or MDB?' We've collected data about this fact, using our 'Feature-Usage-Reporting' technology (available as part of SmartAssembly) and more recently our 'Application Metrics' technology: Parameter Number of users % of total users Number of sessions Number of usages SQL Server 28 19.0 8115 8115 MDB 114 77.6 1449 1449 (As a disclaimer, please note than SmartAssembly has far more than 132 users . This data is just a selection of one build) So, it would appear that SQL-Server is used by fewer users, but more often. Great. But here's why these numbers are useless to me: Only the original developers understand the data What does a single 'usage' of 'MDB' mean? Does this happen once per run? Once per option change? On clicking the 'Obfuscate Now' button? When running the command-line version or just from the UI version? Each question could skew the data 10-fold either way, and the answers only known by the developer that instrumented the application in the first place. In other words, only the original developer can interpret the data - product-managers cannot interpret the data unaided. Most of the data is from uninterested users About half of people who download and run a free-trial from the internet quit it almost immediately. Only a small fraction use it sufficiently to make informed choices. Since the MDB option is the default one, we don't know how many of those 114 were people CHOOSING to use the MDB, or how many were JUST HAPPENING to use this MDB default for their 20-second trial. This is a problem we see across all our metrics: Are people are using X because it's the default or are they using X because they want to use X? We need to segment the data further - asking what percentage of each percentage meet our criteria for an 'established user' or 'informed user'. You end up spending hours writing sophisticated and dubious SQL queries to segment the data further. Not fun. You can't find out why they used this feature Metrics can answer the when and what, but not the why. Why did people use feature X? If you're anything like me, you often click on random buttons in unfamiliar applications just to explore the feature-set. If we listened uncritically to metrics at RedGate, we would eliminate the most-important and more-complex features which people actually buy the software for, leaving just big buttons on the main page and the About-Box. "Ah, that's interesting!" rather than "Ah, that's actionable!" People do love data. Did you know you eat 1201 chickens in a lifetime? But just 4 cows? Interesting, but useless. Often metrics give you a nice number: '5.8% of users have 3 or more monitors' . But unless the statistic is both SUPRISING and ACTIONABLE, it's useless. Most metrics are collected, reviewed with lots of cooing. and then forgotten. Unless a piece-of-data could change things, it's useless collecting it. People get obsessed with significance levels The first things that lots of people do with this data is do a t-test to get a significance level ("Hey! We know with 99.64% confidence that people prefer SQL Server to MDBs!") Believe me: other causes of error/misinterpretation in your data are FAR more significant than your t-test could ever comprehend. Confirmation bias prevents objectivity If the data appears to match our instinct, we feel satisfied and move on. If it doesn't, we suspect the data and dig deeper, plummeting down a rabbit-hole of segmentation and filtering until we give-up and move-on. Data is only useful if it can change our preconceptions. Do you trust this dodgy data more than your own understanding, knowledge and intelligence?  I don't. There's always multiple plausible ways to interpret/action any data Let's say we segment the above data, and get this data: Post-trial users (i.e. those using a paid version after the 14-day free-trial is over): Parameter Number of users % of total users Number of sessions Number of usages SQL Server 13 9.0 1115 1115 MDB 5 4.2 449 449 Trial users: Parameter Number of users % of total users Number of sessions Number of usages SQL Server 15 10.0 7000 7000 MDB 114 77.6 1000 1000 How do you interpret this data? It's one of: Mostly SQL Server users buy our software. People who can't afford SQL Server tend to be unable to afford or unwilling to buy our software. Therefore, ditch MDB-support. Our MDB support is so poor and buggy that our massive MDB user-base doesn't buy it.  Therefore, spend loads of money improving it, and think about ditching SQL-Server support. People 'graduate' naturally from MDB to SQL Server as they use the software more. Things are fine the way they are. We're marketing the tool wrong. The large number of MDB users represent uninformed downloaders. Tell marketing to aggressively target SQL Server users. To choose an interpretation you need to segment again. And again. And again, and again. Opting-out is correlated with feature-usage Metrics tends to be opt-in. This skews the data even further. Between 5% and 30% of people choose to opt-in to metrics (often called 'customer improvement program' or something like that). Casual trial-users who are uninterested in your product or company are less likely to opt-in. This group is probably also likely to be MDB users. How much does this skew your data by? Who knows? It's not all doom and gloom. There are some things metrics can answer well. Environment facts. How many people have 3 monitors? Have Windows 7? Have .NET 4 installed? Have Japanese Windows? Minor optimizations.  Is the text-box big enough for average user-input? Performance data. How long does our app take to start? How many databases does the average user have on their server? As you can see, questions about who-the-user-is rather than what-the-user-does are easier to answer and action. Conclusion Use SmartAssembly. If not for the metrics (called 'Feature-Usage-Reporting'), then at least for the obfuscation/error-reporting. Data raises more questions than it answers. Questions about environment are the easiest to answer.

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  • Oracle's PeopleSoft Customer Advisory Boards Convene to Discuss Roadmap at Pleasanton Campus

    - by john.webb(at)oracle.com
    Last week we hosted all of the PeopleSoft CABs (Customer Advisory Boards) at our Pleasanton Development Center to review our detailed designs for future Feature Packs, PeopleSoft 9.2, and beyond. Over 150 customers from 79 companies attended representing a variety of industries, geographies, and company sizes. The PeopleSoft team relies heavily on this group to provide key input on our roadmap for applications as well as technology direction. A good product strategy is one part well thought out idea with many handfuls of customer validation, and very often our best ideas originate from these customer discussions. While the individual CABs have frequent interactions with our teams, it's always great to have all of them in one place and in person. Our attendance was up from last year which I attribute to two things: (1) More interest as a result of PeopleSoft 9.1 upgrade; (2) An improving economy allowing for more travel. Maybe we should index the second item meeting-to-meeting and use it as a market indicator - we'll see! We kicked off the day one session with an overview of the PeopleSoft Roadmap and I outlined our strategy around Feature Packs and PeopleSoft 9.2. Given the high adoption rate of PeopleSoft 9.1 (over 4x that of 9.0 given the same time lapse since the release date), there was a lot of interest around the 9.1 Feature Packs as a vehicle for continuous value. We provided examples of our 3 central design themes: Simplicity, Productivity, and lower TCO, including those already delivered via Feature Packs in 2010. A great example of this is the Company Directory feature in PeopleSoft HCM. The configuration capabilities and the new actionable links our CAB advised us on last Spring were made available to all customers late last year. We reviewed many more future Navigation changes that will fundamentally change the way users interact with PeopleSoft. Our old friend, the menu tree, is being relegated from center stage to a bit part, with new concepts like Activity Guides, Train Stops, Related Actions, Work Centers, Collaborative Workspaces, and Secure Enterprise Search bringing users what they need in a contextual, role based manner with fewer clicks. Paco Aubrejuan, our PeopleSoft GM, and Steve Miranda, the SVP for Fusion Applications, then discussed our plans around Oracle's Application Investment Strategy.  This included our continued investment in developing both PeopleSoft and Fusion as well as the co-existence strategy with new Fusion Apps integrating to PeopleSoft Apps. Should you want to view this presentation, a recording is available. Jeff Robbins, our lead PeopleTools Strategist, provided the roadmap for PeopleTools and discussed our continuing plan to deliver annual releases to further evolve the user experience. Numerous examples were highlighted with the Navigation techniques I mentioned previously. Jeff also provided a lot of food for thought around Lifecycle Management topics and how to remain current on releases with a  lower cost of ownership. Dennis Mesler, from Boise, was the guest speaker in this slot, who spoke about the new PeopleSoft Test Framework (PTF). Regression Testing is a key cost component when product updates are applied. This new tool (which is free to all PeopleSoft customers as part of PeopleTools 8.51) provides a meta data driven approach to recording and executing test scripts. Coupled with what our Usage Monitor enables, PTF provides our customers a powerful tool to lower costs and manage product updates more efficiently and at the time of their choosing. Beyond the general session, we broke out into the individual CABs: HCM, Financials, ESA/ALM, SRM, SCM, CRM, and PeopleTools/ Technology. A day and half of very engaging discussions around our plans took place for each product pillar. More about that to follow in future posts.      We capped the first day with a reception sponsored by our partners: InfoSys, SmartERP (represented by Doris Wong), and Grey Sparling  Solutions (represented by Chris Heller and Larry Grey). Great to see these old friends actively engaged in the very busy PeopleSoft ecosystem!   Jeff Robbins previews the roadmap for PeopleTools with the PeopleSoft CAB  

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