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  • Marketing: Angry Birds - How it's done

    - by John
    Why do some apps, like Angry Birds, dominate the market while other cool/fun/addicting apps are never heard of? I'm trying to figure out the best marketing strategy, or best way to sell an app to mass market. Does anybody have any ideas or things they noticed about the marketing of major blockbuster apps, like Angry Birds, why they get so popular and stay at the top of charts. Thanks for any ideas, comments ...

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  • Estrategias de monitorización y supervisión de entornos

    - by [email protected]
    El bajo rendimiento de un entorno de aplicación Oracle E-Business Suite, Siebel, Peoplesoft o Hyperion puede tener un impacto directo en puntos fundamentales de su negocio. Para sacar el mayor valor a la inversión realizada en Oracle, es crítico asegurar que sus aplicaciones funcionan óptimamente. Supervisando preventivamente la salud de su instalación a través de nuestros servicios de revisión de entornos productivos y monitorización de problemas de rendimiento usted puede identificar rápidamente y resolver cualquier problema potencial, reduciendo considerablemente cualquier impacto en su negocio. Brochure: Performance & Health Check

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  • What's the best way of marketing to programmers?

    - by Stuart
    Disclaimer up front - I'm definitely not going to include any links in here - this question isn't part of my marketing! I've had a few projects recently where the end product is something that developers will use. In the past I've been on the receiving end of all sorts of marketing - as a developer I've gotten no end of junk - 1000s of pens, tee-shirts and mouse pads; enough CDs to keep my desk tea-free; some very useful USB keys with some logos I no longer recognise; a small forest's worth of leaflets; a bulging spam folder full of ignored emails, etc... So that's my question - What are good ways to market to developers? And as an aside - are developers the wrong people to target? - since we so often don't have a purchasing budget anyways!

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  • A&C Marketing Deutschland: Das Oracle Kursbuch November 2011

    - by A&C Redaktion
    Machen Sie gemeinsam mit uns mehr aus Ihrem Business! Enormes Know-how, Spezialwissen und Erfahrung – so kennen wir unsere Partner. Dieses Potenzial ist überzeugender als jede Werbung. Voraussetzung ist allerdings, dass Kunden und Interessenten auch davon erfahren, wie sie von der Zusammenarbeit mit Oracle Partnern profitieren können. Zum Marketing-Experten werden muss deshalb nicht gleich jeder – dafür gibt es Oracle A&C Marketing. Wir haben für Sie in Zusammenarbeit mit Spezialisten der Branche ein umfangreiches Spektrum ausgefeilter Instrumente entwickelt. Sie können wählen, mit welchen der Maßnahmen Sie Ihre individuellen Ziele am besten erreichen – von der direkten Lead-Generierung via Telemarketing, über gemeinsame Kampagnen und Events bis hin zu Tipps und Tricks für die eigene Pressearbeit. Wie, das können Sie in unserem neuen Kursbuch (Stand November 2011) nachlesen.

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  • What's the best way of marketing to programmers?

    - by Stuart
    Disclaimer up front - I'm definitely not going to include any links in here - this question isn't part of my marketing! I've had a few projects recently where the end product is something that developers will use. In the past I've been on the receiving end of all sorts of marketing - as a developer I've gotten no end of junk - 1000s of pens, tee-shirts and mouse pads; enough CDs to keep my desk tea-free; some very useful USB keys with some logos I no longer recognise; a small forest's worth of leaflets; a bulging spam folder full of ignored emails, etc... So that's my question - What are good ways to market to developers? And as an aside - are developers the wrong people to target? - since we so often don't have a purchasing budget anyways!

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  • Marketing for Scheduled Online Events

    - by JT703
    Last year I started working with a team on our first major web project (We, the Pixels). I believe the idea is very solid, but it has a hard requirement for a group of people being on the site for the randomly scheduled events. We are having problems getting people to come and stay for these events. What is the proper marketing approach needed to bring people to the site for these events? We have recently done the following in an attempt to fix the problem: Added email notification of new events being created Added privileges based on rank Added text throughout the site encouraging setting up the events in the future so other users can have time see that it exists. Gotten involved in with other communities that would find the site interesting in order to promote (market) the site Advertised using Google Adwords Is there an standard marketing approach for such a case as this?

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  • Simulación de carga productiva para anticipar errores

    - by [email protected]
    La presión por la agilidad en el día a día del negocio y por obtener siempre altos niveles de servicio hacen del manejo de la calidad un imperativo básico. Relacionado con ello, Oracle propone a través de su solución ATS (Application Testing Suite) servicios para cumplir con los objetivos de calidad. Oracle Functional Testing permitirá automatizar tediosas tareas de prueba reduciendo el nivel de esfuerzo dentro de los equipos de pruebas y garantizando calidad en cada cambio en los sistemas productivos. Oracle Load Testing permitirá simular carga productiva en los entornos y anticipar errores derivados de la concurrencia, congestión, rendimiento y falta de capacidad sin afectar a los usuarios finales. La suite de Oracle está probada y certificada sobre las siguientes plataformas: Siebel 7.x y 8.x, e-Business Suite 11i10 y superiores, Hyperion, Peoplesoft, JD Edwards, Aplicaciones Web, Web Services y sobre Base de Datos. Brochure: Oracle Load Testing

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  • Oracle Announces Leading ISV Integration With Oracle Sales and Marketing Cloud Service

    - by Richard Lefebvre
    More Than 100 ISVs, including Big Machines, Marketo and Xactly, now Provide Integrated Offerings to Help Maximize Sales and Single Customer Viewpoint Demonstrating its continued commitment to business value via open standards and the cloud, Oracle today announced that more than 100 leading ISVs are integrating in the cloud with Oracle Sales and Marketing Cloud Service, a service available through Oracle Cloud. For the first time Oracle Sales and Marketing Cloud Service users can choose from a wide array of directly integrated third-party solutions, providing a new level of choice, seamless deployment and single view of customers with preferred implementations. Top partners, including ActivePrime, Avaya, BigMachines, Box, Brainshark, Callidus Software, CirrusPath, Clicktools, CRMIT, DBSync, EchoSign from Adobe, Eloqua, Fliptop, FPX, HarQen, HubSpot, iHance, InsideSales.com, InsideView, Interactive Intelligence, Lingotek, LinkPoint360, Marketo, Nuance, PerspecSys, Postcode Anywhere, Revegy, salesElement, StrikeIron, upsourceIT, White Springs, X+1 and Xactly, have announced their availability and integration today. By integrating with Oracle Sales and Marketing Cloud Service, ISV solutions can easily be leveraged by customersBy choosing Oracle Sales and Marketing Cloud Service as a sales platform, customers will continue to have complete choice of their own quoting, lead management and sales methodology solutions and it will all be pre-integrated with Oracle Sales and Marketing Cloud Service. With demonstrable integration fusing standards-based technologies, such as SOAP web services, Oracle Sales and Marketing Cloud Service customers choosing ISV integrations will also benefit from familiar ease-of-use and the Oracle Sales and Marketing Cloud ervice user interface, including buttons, links and custom objects for a rich user experience. ISV integration with Oracle Sales and Marketing Cloud Service also enables on-demand contextual data exchange capabilities, linking Oracle Sales and Marketing Cloud Service business data with third-party application data for a complete CRM view. ISVs building robust, repeatable integrations with Oracle Sales and Marketing Cloud Service can begin the process of achieving Oracle Validated Integration, an Oracle PartnerNetwork program that recognizes Oracle partner solutions with proven integration to Oracle Applications. ISVs can learn more about Oracle Validated Integration    here. For customers, Oracle Validated Integration means that a partner’s integration has been tested and validated as functionally and technically sound, that the partner solution is integrated with Oracle Sales and Marketing Cloud Service in a reliable, standardized way, and that the integration operates and performs as documented. Oracle Cloud provides a broad portfolio of Platform Services, Application Services, and Social Services, all on a subscription basis. Oracle Cloud delivers instant value and productivity for end users, administrators, and developers through functionally rich, integrated, secure, enterprise cloud services. Supporting Quotes “BigMachines is a leader in Configure, Price, and Quote solutions in the Cloud. Our solution delivers accurate quotes directly from an opportunity, integrated with the leading Oracle Sales and Marketing Cloud application from Oracle,” says John Pulling, Senior Vice President of Products at Big Machines. “Together, Big Machines and Oracle efficiently automate changes, enabling a faster, more efficient sales process for our joint customers.”   ”Modern marketing and sales must engage customers and prospects in real time across the web, email, social media, online and offline channels to understand where and how to allocate their budgets for maximum return,” said Srini Venkatesan, Senior VP, Products and Engineering at Marketo. “Alignment and integration with Oracle Sales and Marketing Cloud Service allows Marketo’s solutions to deliver innovative capabilities for sales and marketing to adapt and grow their business on the core Oracle platform for CRM.”   “Sales incentives are the best way to drive better performance. Well managed incentives improve the bottom line, particularly when combined with effective sales systems,” said Christopher Cabrera, president and CEO of Xactly Corporation. “With Oracle Sales and Marketing Cloud Service and Xactly working together, customers gain insight and efficiencies. The combination can create more effective compensation programs, while motivating sales to work to its full potential."   “The tremendous integration of leading ISVs with Oracle Sales and Marketing Cloud Service is a testament to the undeniable business value and demand from customers,” said Anthony Lye, SVP of Oracle CRM. “Oracle Sales and Marketing Cloud Service continues to define the industry, and we are proud to work with these leading ISVs to help users simultaneously maximize sales and revenue and extend their current deployments for a deeper and single customer viewpoint.” Supporting Resources Oracle Sales and Marketing Cloud Service Learn More About Oracle Cloud

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  • Customer Insight. Trend, Modelli e Tecnologie di Successo nel CRM di ultima generazione

    - by antonella.buonagurio(at)oracle.com
    Lo scorso 27 gennaio a Roma si è tenuta la 3° tappa del CRM On Demand Roadshow. L'iniziativa è stata un un momento di incontro e confronto tra Direttori Marketing, esperti di CRM e Direttori Sales, sui nuovi trend del marketing relazionale.   Grazie altri interventi di ItalTBS, Bricofer, Renault Italia, Avis,  IRCCS, San Raffale e con la moderazione del Prof. Maurizio Mesenzani  si sono condivise idee, esperienze, riflessioni sugli strumenti che ad oggi si sono dimostrati essere i  più efficaci per individuare i bisogni del cliente, trasformare i clienti potenziali in clienti soddisfatti, creare engagement. Continua a leggere per vedere le presentazioni

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  • The Other "C" in CRM

    - by Brian Dayton
    Folks who know me know that I rarely, if ever, talk politics. And I never talk politicians. Having grown up in a household with one parent leaning left and the other leaning to the right it was the best way to keep the peace. This isn't about politics. It's about "constituents" and the need to improve the services and service levels for people--at the city, county, state/province, etc. level all the way up to national governments. As a citizen and tax payer it's also important to me that these services be provided at a reasonable cost. If there's a better and more efficient way to do something then it's my hope that a public sector organization takes advantage of technology the same way private sector companies do. Social services organizations have a complex job. They provide the services that people need, from healthcare and children's assistance to helping people find jobs. But many of these organizations are still managing these processes manually or outdated, home-grown applications that could have been written up to 30 years ago. A lot has changed in technology. On the (this is as political as I'm going to get) political front, stakeholders like you and me are expecting greater transparency on where and how funds are spent. I'll admit that most of the time, when I think about CRM systems, I think about my experience as a customer of my bank, utilities company or cable operator. But now that I'm older, have children and a house--I find myself interacting more and more with agencies and services organizations. My experiences are sometimes good and sometimes not so good. Along those lines, last week's announcement of Siebel CRM 8.2 for Public Sector caught my eye. You may not work in the public sector, but you are a constituent of some--actually a lot--of public sector organizations. I don't know which CRM systems city and county utilize but I'm going to start paying closer attention.

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  • Siebel BIP Integration

    - by Tim Dexter
    This post is more of a bookmark for me so that I stop bugging the brown stuff out of the John the Siebel-BIP product manager. I have had multiple customers over the past two weeks asking for help around the integration. What's its capable of? How can I allow my users to click a button to run a BIP report? How can I kick off a report from a Siebel workflow? Start right here - this is a great white paper explaining whats now available with the integration using, the Siebel Report Business Service. Once you have consumed that from start to finish. Get on over to Oracle support and look for the following note that has code samples and lots of other good stuff! Siebel BI Publisher Reports Business Service (8.1.1.7+) [ID 1425724.1] The Reports Business Service enables BI Publisher reports to be executed from the Siebel application via a Workflow Process, or through scripting. The report is generated in the background by connecting to the BI Publisher server. The report output is stored in the Siebel File System and accessed from the My BI Publisher Reports view. Alternatively using appropriate methods, the report can be attached to an entity or sent to a particular delivery channel.

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  • Punch Line Marketing

    - by jackman
    There are so many "punch line" websites like: http://www.thatswhyyoufail.com www.canrailsscale.com/ www.nooooooooooooooo.com/ but it's a mystery how they ever get so popular. I have an idea for a punch line website too, but I want to make it BIG! Does anyone have any tips for marketing these kinds of sites? p.s. and no, I do not own any of these sites, and am not disguising it as a question to market them lol.

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  • New Marketing Assets Available

    - by Cinzia Mascanzoni
    NEW translated demand generation materials available for the following Oracle Marketing Kits, designed to help partners generate sales around Oracle's solutions: Improve Database Capacity Management with Oracle Storage and Hybrid Columnar Compression Accelerating Database Test & Development with Sun ZFS Storage Appliance Upgrade SAN Storage to Oracle Pillar Axiom SPARC Refresh with Oracle Solaris Operating System SPARC Server Refresh: The Next Level of Datacenter Performance with Oracle’s New SPARC Servers Oracle Server Virtualization Oracle Desktop Virtualization

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  • NEW Marketing kit - Oracle Virtual Compute Appliance

    - by Cinzia Mascanzoni
    Oracle Virtual Compute Appliance is an engineered system that radically simplifies the way customers install, deploy, and manage converged infrastructures for any Linux, Oracle Solaris, or Microsoft Windows application. That Oracle Appliance is a new compelling topic for new 'win win deals' with your customers. Visit the OPN Portal to download the kit. The kit contains many deliverables: from marketing material (eblast, telemarketing script, landing pad) to customer facing presentations, whitepaters, cheat sheets, and enablement.

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  • Online Advertising And Marketing Your Services?

    - by Zenph
    I have been working on freelance sites for a good 4 or 5 years, bending over backwards to build a decent portfolio and generate great ratings. I take huge pride in my work (web applications). I'm completely lost because when I think what would happen if I suddenly lost my freelance account it isn't a pretty picture. I have literally no idea where else I could advertise my services apart from google paid advertising. Any suggestions? I'd of course be more than willing to pay for marketing and such. I've been searching google for ages and can't find much advice on where to advertise to secure good clients for web development work. I say good clients because I mean actual business owners, not somebody else who is outsourcing to me (where do they find clients?). I'd appreciate any help.

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  • What are effective marketing strategies for iPhone games?

    - by Artemix
    So, long story short, some days ago I published an iPhone game, I think the game wasn't that bad tbh, and still I got only 10 sells at $0.99. Are they any publishers, sponsors, or distributors to make your game "visible" on the app store market?, or the only thing you need is to have an amazing game and that's all? Somehow I think that even if you have an awesome game if you don't do that "marketing magic" correctly you will not exist in the store. Now I'm making a second game, completely different, and I want to know how to do things right. If anyone knows something about this topic, let me know.

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  • Neue Marketing Kits für Hardware

    - by A&C Redaktion
    Zur Vertriebsunterstützung gibt es jetzt auch Oracle Marketing Kits in Deutsch für folgende Hardware-Lösungen: Server & Storage: Improve Database Capacity Management with Oracle Storage and Hybrid Columnar Compression Server & Storage: Accelerating Database Test & Development with Sun ZFS Storage Appliance Server & Storage: Upgrade SAN Storage to Oracle Pillar Axiom Server & Storage: SPARC Refresh with Oracle Solaris Operating System Server & Storage: SPARC Server Refresh: The Next Level of Datacenter Performance with Oracle’s New SPARC Servers Server & Storage: Oracle Server Virtualization Server & Storage: Oracle Desktop Virtualization

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  • New Marketing Assets Available

    - by swalker
    NEW translated demand generation materials available for the following Oracle Marketing Kits, designed to help partners generate sales around Oracle's solutions: Server & Storage: Improve Database Capacity Management with Oracle Storage and Hybrid Columnar Compression Server & Storage: Accelerating Database Test & Development with Sun ZFS Storage Appliance Server & Storage: Upgrade SAN Storage to Oracle Pillar Axiom Server & Storage: SPARC Refresh with Oracle Solaris Operating System Server & Storage: SPARC Server Refresh: The Next Level of Datacenter Performance with Oracle’s New SPARC Servers Server & Storage: Oracle Server Virtualization Server & Storage: Oracle Desktop Virtualization

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  • So funktioniert Marketing!

    - by A&C Redaktion
    Ein Großteil des Oracle Business wird von Partnern getragen. Damit das erfolgreich funktioniert, unterstützt Alliances & Channel die Partner mit gezielten Marketing-Aktionen. Wie zum Beispiel der Oracle Exadata Kampagne. Mit ausgewählten, spezialisierten Exadata-Partnern wurde die europaweit durchgeführten Demand Generation-Kampagne umgesetzt: Neben einem Emailing, das die jeweilige Exadata-Lösung des Partners im Fokus hatte, wurde für jeden Partner eine adaptierte Microsite erstellt und im Anschluss von der Marketingagentur nachtelefoniert. Die daraus entstandenen Leads potenzieller Kunden wurden dann an die Partner zurückgegeben, um den Vertriebsprozess zu starten. Die beiden deutschen Teilnehmer der Kampagne, inforsacom und ISE, berichten in der aktuellen Ausgabe von Partner Insight ausführlich über Ihre Erfahrungen und Erfolge der Exadata Kampagne.

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  • New Marketing Kits Available

    - by Cinzia Mascanzoni
    New marketing kits are available on the OPN portal. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Oracle Optimized DataCenter Oracle Storage for Oracle Database and Engineered Systems StorageTek SL150 - New Scalable Storage Solutions for Growing Businesses Extreme Database Performance meets Its Backup and Recovery Match with Oracle's Sun ZFS Backup Appliance Maximize Value and Business Agility through Data Center Virtualization Be A Content King with Oracle WebCenter Content

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