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• HP Improves Visibility, Alignment, and Marketing Effectiveness with Siebel MRM

  - by ruth.donohue

  How does an $80 billion technology company gain complete visibility to marketing spend? Hewlett Packard uses Siebel Marketing Resource Management to ensure marketing dollars are invested wisely and gain transparency and accountability across its marketing function. With Siebel MRM, HP is able to manage over 50,000 campaigns in over 60 countries…

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• CRM at Oracle Series: Email Marketing

  - by tony.berk

  Anyone doubt that companies are sending more and more emails out to their existing customers and prospects? Effective email marketing requires a scalable platform which integrates with your CRM system. The email marketing system should also have key capabilities to ensure your maximizing your investment such as handling email bounces and click…

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• User Experience Highlights in Siebel: Direct from George Jacob

  - by mvaughan

  By Misha Vaughan and Kathy Miedema, Oracle Applications User Experience This is the first in a series of blog posts on the user experience (UX) highlights coming in various Oracle product families. You’ll see themes around productivity and efficiency, as well as a thoughtful approach to pushing UX capabilities into the underlying…

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• Webinar: Integrated Sales & Marketing - An Impossible Dream?

  - by charles.knapp

  Are you making the most of the latest B2B marketing thinking? Are your marketing tactics, your outbound email campaigns and your SEO generating enough of the prospects and leads that your sales teams need? Are your sales and marketing functions aligned and working together with optimised results? In this Webinar with MarketingWeek Magazine,…

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• Alaska Airlines Takes Off with Siebel Loyalty and Marketing

  - by tony.berk

  Who likes junk mail? Not me! But I don't mind targeted messages that are relevant to me. Alaska Airlines greatly improved their ability to be more personal with their customers by replacing a legacy mainframe loyalty system with Siebel Loyalty and Siebel Marketing. Which means, as an Alaska Airlines customer, I get less junk mail! With…

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• Three Global Telecoms Soar With Siebel

  - by michael.seback

  Deutsche Telekom Group Selects Oracle's Siebel CRM to Underpin Next-Generation CRM Strategy The Deutsche Telekom Group (DTAG), one of the world's leading telecommunications companies, and a customer of Oracle since 2001, has invested in Oracle's Siebel CRM as the standard platform for its Next Generation CRM strategy; a move to lower…

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• Siebel CRM: Alive and Jamming at OpenWorld

  - by Tony Berk

  Yes, a rock 'n roll reference in a CRM/Customer Experience blog entry! Sorry, but we are getting excited about OpenWorld and all of the great CRM and Customer Experience sessions we've been planning for the past 6 months (yes, we really do start planning in March!). I also heard that some band named Pearl Jam is making an appearance.…

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• CRM@Oracle Series: Web Marketing Integration

  - by tony.berk

  Who is visiting your website? How did they get there? Was it from a search engine? Email campaign? Are they downloading whitepapers, datasheets, presentations, software? Are they interested in attending one of your marketing events? Are you capturing these leads or which marketing campaign generated the lead? There are a lot of…

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• Who Do You Turn To for Your Consumer Goods Sales and Marketing Needs

  - by ruth.donohue

  As a sales or marketing executive, you want the best software for managing your marketing, demand generation, trade promotion, customer/volume planning, and retail execution/monitoring activities and analysis. However, working with niche software vendors can result in a very disjointed user and support experience. It would be…

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• Another Marketing Conference, part two – the afternoon

  - by Roger Hart

  In my previous post, I’ve covered the morning sessions at AMC2012. Here’s the rest of the write-up. I’ve skipped Charles Nixon’s session which was a blend of funky futurism and professional development advice, but you can see his slides here. I’ve also skipped the Google presentation, as it was a little thin on insight. 6 –…

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• Oracle Buys Compendium - Adds Leading Content Marketing Platform to Oracle Eloqua Marketing Cloud

  - by Richard Lefebvre

  News Facts Oracle today announced that it has acquired Compendium, a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers’ lifecycle. Compendium’s data-driven approach aligns relevant content …

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• Free Webcast: Oracle's Data Quality Solutions for Oracle Siebel CRM

  - by andrea.mulder

  Do you want to maximize cross-sell and upsell opportunities? Boost call center productivity? Reduce marketing costs? Improve customer retention? I believe the appropriate answers are "yes", "Yes", "YES", and "YES!!!" Attend this free webcast Oracle's Data Quality Solutions for Siebel CRM on Thursday, March 3rd at 11am…

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• Troubleshooting Wiki for the Siebel Plug-in

  - by Kenneth E.

  There are a number of initiatives underway to provide better troubleshooting tools and diagnostics for the Siebel Plug-in.  We'll make sure that we announce those as soon as they are available.In the meantime, I wanted to make everyone aware of an existing Wiki that provides troubleshooting tips/techniques, as well…

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• Another Marketing Conference, part one – the best morning sessions.

  - by Roger Hart

  Yesterday I went to Another Marketing Conference. I honestly can’t tell if the title is just tipping over into smug, but in the balance of things that doesn’t matter, because it was a good conference. There was an enjoyable blend of theoretical and practical, and enough inter-disciplinary spread to keep my…

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• Évènement : eMetrics Marketing Optimization Summit, le salon de l'optimisation marketing et de la Bu

  eMetrics Marketing Optimization / SMX - l'événement webmarketing à ne pas manquer La première en France et ce sera au Hilton à Paris le 15 et 16 juin Le sommet eMetrics Marketing Optimization - l´évènement international de référence pour l´e-marketing et le « Web Analytics » - fera son entrée en France, pour la…

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• World Record Siebel PSPP Benchmark on SPARC T4 Servers

  - by Brian

  Oracle's SPARC T4 servers set a new World Record for Oracle's Siebel Platform Sizing and Performance Program (PSPP) benchmark suite. The result used Oracle's Siebel Customer Relationship Management (CRM) Industry Applications Release 8.1.1.4 and Oracle Database 11g Release 2 running Oracle Solaris on three…

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• Siebel Webinar Series for customers and partners

  - by Richard Lefebvre

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Have you got questions about the Siebel product roadmap?  Or what we are delivering in the…

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• Upgrading Oracle Siebel CRM Application Without Downtime

  - by Doug Reid

  Oracle’s Siebel Customer Relationship Management (CRM) software helps organizations differentiate their businesses to achieve top- and bottom-line growth. Siebel CRM delivers comprehensive solutions that are tailored to more than 20 different industries. As Siebel CRM implementations have evolved into…

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• Community Services NSW Uses Siebel for Child Protection

  - by michael.seback

  Click here to hear from Kerry Holling, CIO of Community Services NSW, about how they are achieving a single view of all interactions with children and families for child protection, early intervention, out of home care and more.

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• Siebel 2012-IP Release is now GA

  - by Richard Lefebvre

  The Siebel development team is pleased to announce the general availability of the highly anticipated 2012 Siebel Innovation Pack on 12/12/2012. The journey began last year as a concept at Open World that invigorated the Siebel customer base and partners across the globe, culminating in this 2012-IP…

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• What’s New from the Oracle Marketing Cloud at Oracle OpenWorld 2014

  - by Kathryn Perry

  A Guest Post by Laura Vogel, Director, Oracle Marketing Cloud Events (pictured left) Marketing—CX Central is your hub for all things Marketing related at OpenWorld in San Francisco, September 28-October 2, 2014. Learn how to personalize the modern marketing journey to improve customer loyalty.…

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• Neue Oracle Marketing Services für Partner

  - by A&C Redaktion

  Damit Sie immer gut über die Marketing-Materialien von Oracle informiert sind, haben wir die für Sie wichtigsten Materialien vom OMS4P (Oracle Marketing Services for Partners) auf der Seite Oracle Marketing Kits zusammen gefasst. Hier finden Sie alle, speziell für Partner erstellten Tools und…

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• Web Marketing - An Effective Marketing Tool

  Web marketing was created to provide businesses with a traffic driver to their website. Consumers may get help from it as well. Take a look at its promises of being an effective marketing tool.

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• Marketing iOS games (and other mobile platforms)

  - by MrDatabase

  I'd like to market my existing and/or upcoming mobile games. Specifically I want to have a "revenue sharing" agreement w/ the "marketing company"... i.e. I don't want to pay anything up front... and I'm will to give the marketing company a sizable chunk of the revenue (say up to 50%). Is a…

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• Version control and data provenance in charts, slides, and marketing materials that derive from code ouput

  - by EMS

  I develop as part of a small team that mostly does research and statistics stuff. But from the output of our code, other teams often create promotional materials, slides, presentations, etc. We run into a big problem because the marketing team (non-programmers) tend to use Excel, Adobe…

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