Mobile internet usage is growing by leaps and bounds and it is theorized that in the not-to-distant future it will eclipse traditional access via desktop browsers. Mary Meeker, a managing director at Morgan Stanley and head of their global technology research team, recently predicted that mobile usage will eclipse desktop usage within the next 5 years in an Events@Google series presentation.
In order for organizations to reach their prospects, customers and business partners, they will need to make their content readily available on mobile devices. A few years ago it was fairly challenging to provide a special, separate, site to cater to mobile users using technologies like WML (Wireless Markup Language). Modern mobile browsers have rendered the need for this as irrelevant and now the focus has moved toward providing a browsing experience that works well on small screen sizes and is highly performant.
What does all of this mean for Oracle UCM? Taking site content from an existing Site Studio site and targeting it for consumption for mobile devices is a very straightforward process that is aided by a number of native capabilities in the product. The example highlighted in this post takes advantage of dynamic conversion capabilities in Oracle UCM to enable site content to be created and updated via MS Office documents. These documents are then converted to a simple, clean HTML format for consumption in the desktop and mobile browsing experiences. To help better understand how this is possible the example below shows a fictional .COM and its mobile site counterpart that both leverage the same underlying content. The scenario is not complete or production ready, but highlights that a mobile experience may be best delivered by omitting portions of a site that would be present within the version served to desktop clients.
If you have browsed CNet (news.com) on a mobile device it becomes quickly apparent that they are serving an optimized version for your mobile device. An iPhone style version can be accessed at http://iphone.cnet.com/. In order to do that they leveraged some work done for the iPhone iUi project developed by Joe Hewitt that provides mobile browsers an experience that is similar to what users may find in a native iPhone application. For our example parts of this framework are used (the CSS) and this approach provides a page that will degrade nicely over a wide range of mobile browsers, since it is comprised of lightweight HTML markup and CSS. The iPhone iUi framework also provides some nice JavaScript to enable animated transitions between pages, but for the widest range of mobile browser compatibility we will only incorporate the CSS and HTML DIV / UL based page markup in our example.
