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  • Store image as logic file (in db by using binary format) or physical file (in the server)

    - by Michel Ayres
    In those study cases of image storage, An image that change only once in a while, if it changes at all (like an image for an article) The image case from above is not only one image but over 10, that link to the same article An image that have changes very often (like a banner image for a website) The image above is huge What is the best approach for each case? What is the "right/faster" way to do this task in each scenario ?

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  • Bing's Latest Assault and the Consequences For Search Marketing

    I think it's about time for a Bing update. It's now a year since Microsoft's 'decision engine' was launched, and the last few months have seen a huge marketing push. The chances are you've seen one of the TV ads, which focus on reducing the information overload users can experience at the hands of other search engines.

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  • Enterprise SEO, A Wasted Opportunity

    Corporates have embraced the net for quite a while now, but search engine marketing is still considered the lowest form of advertisement. Fair enough, its cheaper than your average TV campaign, but much more targeted and measurable. Spending money on ads isn't everything though, SEO (search engine optimisation) should play a dominant role in the search marketing budget as nothing will drive more visitors to your page than a good ranking on Google. However large enterprises seem to skimp when it comes to SEO and misses out on key opportunities at the same time.

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  • Borrowing Advertising Links From SEO Websites

    SEO link building is just another form of mass advertising for products and services though on a strenuous criteria of earning more space on an online site. But just like other forms of advertisement, the best tried methods like the traditional brokerage of ads from known media entities also work for it. One can acquire high value links on a credit basis from an intermediary that will help advertise the firm using these lent links.

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  • Why Should We Consider Each Page in SEO?

    A website is in fact a collection of smaller single page websites converging under a single banner. As each page has a unique URL, so each page can be considered as a sole identity. And to effectively optimize your website its in your beneficial interest to treat each page as a unique identity.

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  • Should I Update My Website?

    That's a good question, and it's one that every single website owner should know and be aware of. The problem is however, that for most businesses, their website isn't their primary source of income, which is why it gets left out in the cold. Here's some another questions - how often should you update your Yellow Pages advertising? How often should you update your newspaper classified ads?

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  • Creating ASP.NET Admin Pages

    In the tutorial series for ASP.NET 3.5 Master Page Design using Query String I explained in detail how to create an ASP.NET website using master pages and query string techniques. This tutorial series will show you how to create admin pages for your ASP.NET MasterPage Query String driven website.... Self-Service Ad Manager Sell Ads directly to advertisers - Keep 100% of your ad revenue - Free access

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  • Why You Should Always Use SEO

    Web design is something you do once. Filling your site with content is something you do once. Setting up ads is something you do once. But marketing/SEO is something you do every single week. If you want your site to climb to the top and stay there, you must be diligent in your marketing efforts.

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  • Increasing Site Traffic Through Interactive Marketing

    Many of the usual advertising methods are no longer working on the everyday audience. People tend to avoid being advertised to, or ignore these ads completely, and many advertisers are taking note of this. Utilizing Internet advertising channels and campaigns are essential to establishing your brand and getting in touch with customers, even if you do not sell your products or services online.

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  • Is this normal or does my AVG anitivirus have a virus? [closed]

    - by user390480
    Possible Duplicate: Computer is infected by a virus or a malware, what do I do now? [Note: This is not a duplicate and should not be closed as a duplicate as this is nothing like the other question. I am not asking if I have a virus, nor am I asking "what do I do now". I know that I have a virus and I know what to do. However, I am asking if these are normal AVG ads or if it has been taken over.] My Windows XP PC started acting strange and I am right now actually in Linux running off of a USB drive. I am running Avast under Linux and it has discovered some viruses on my XP drive. Some of the strange things happening in XP were: I could not get to Google.com My Hosts file was set to hidden and read only My Hosts file had an entry of ::1 And AVG had ads in it I've never seen before. Maybe it is normal but I Binged for AVG anti-virus and become.com but found no information. (The red lines and question mark are by me) Any thoughts?

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  • Exchange 2010 issuing NDRs to Hotmail/Live & few other domains on receipt of message

    - by John Patrick Dandison
    I'm working through a beast of an issue at the moment. Exchange 2010 single server on prem Hybrid deployment to Office 365 ESMTP filtering turned off on ASA Certain domains (most consistently, Hotmail/Live) cannot send us mail. At one point, we couldn't send out either, but I created a new Send Connector that forces HELO instead of EHLO. I turned on SMTP logging, an example of the failed inbound message connection is below. I've read that it could be that reverse DNS is the problem, i.e., the exchange banner smtp address needs to reverse-DNS back to the same IP. Since it's the default exchange connector, its banner is the server's name, but the DNS name of the MX record is different. I'm waiting for the PTR records to update to reflect the internal name as well. Is that the right direction? Is this all DNS or something different? SMTP Session Log (single failed session for illustration): SMTPSubmit SMTPAcceptAnySender SMTPAcceptAuthoritativeDomainSender AcceptRoutingHeaders 220 ExchangeServerName.internalSubDomain.example.com Microsoft ESMTP MAIL Service ready at Mon, 15 Oct 2012 09:57:24 -0400 EHLO col0-omc3-s4.col0.hotmail.com 250-ExchangeServerName.internalSubDomain.example.com Hello [65.55.34.142] 250-SIZE 250-PIPELINING 250-DSN 250-ENHANCEDSTATUSCODES 250-STARTTLS 250-X-ANONYMOUSTLS 250-AUTH NTLM LOGIN 250-X-EXPS GSSAPI NTLM 250-8BITMIME 250-BINARYMIME 250-CHUNKING 250-XEXCH50 250-XRDST 250 XSHADOW MAIL FROM:<[email protected]> 08CF5268DABBD9AA;2012-10-15T13:57:24.564Z;1 250 2.1.0 Sender OK RCPT TO:<[email protected]> 250 2.1.5 Recipient OK XXXX 1282 LAST Tarpit for '0.00:00:05' 500 5.3.3 Unrecognized command XXXXXXXXX from COL002-W38 ([65.55.34.135]) by col0-omc3-s4.col0.hotmail.com with Microsoft SMTPSVC(6.0.3790.4675); Tarpit for '0.00:00:05' 500 5.3.3 Unrecognized command " XXXX 15 Oct 2012 06:57:24 -0700" Tarpit for '0.00:00:05' 500 5.3.3 Unrecognized command XXXXXXXXXXX <[email protected]> Tarpit for '0.00:00:05'

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  • Understanding how IE's SmartScreen works

    - by Kevin Donn
    Today I downloaded an update to our mail server on my dev machine using IE9 on Win7 Pro. I directed IE to save the file on our server's shared drive so I could install it later. When the download finished, IE showed a red banner at the bottom and said that, ".exe is not commonly downloaded and could harm your computer." There were three buttons, "Delete", "Actions", and "View downloads". I selected "Actions" just because I had never seen this before. It showed a "SmartScreen Filter" dialog basically giving three choices: "Don't run this program (recommended)", "Delete program", and "Run anyway". I just canceled the dialog because I didn't want to run it in the first place; I just wanted to download it so I could run it later on the server. So when I did try to run it, it would blow up immediately saying, "Setup was unable to create the directory - Error 5: Access is denied." I tried unblocking the file, "Run as Administrator" even though I already was Administrator, turning off UAC, etc. Cutting to the chase, I finally downloaded the file again, ran WinMerge on the two and it showed they were identical, except the new one ran fine. I went back to my dev machine, downloaded the file through Firefox and then ran it on the server, again fine. But when I tried again through IE, again SmartScreen showed its red banner and somehow clobbered the file even though it was stored on another machine, and WinMerge can't tell the difference between it and a good file. I've looked around on the web for how SmartScreen works, but they all give user-level descriptions of it. What I want to know is, what does it do to that file to make it unrunnable on another machine? Thanks

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  • How about a new platform for your next API&hellip; a CMS?

    - by Elton Stoneman
    Originally posted on: http://geekswithblogs.net/EltonStoneman/archive/2014/05/22/how-about-a-new-platform-for-your-next-apihellip-a.aspxSay what? I’m seeing a type of API emerge which serves static or long-lived resources, which are mostly read-only and have a controlled process to update the data that gets served. Think of something like an app configuration API, where you want a central location for changeable settings. You could use this server side to store database connection strings and keep all your instances in sync, or it could be used client side to push changes out to all users (and potentially driving A/B or MVT testing). That’s a good candidate for a RESTful API which makes proper use of HTTP expiration and validation caching to minimise traffic, but really you want a front end UI where you can edit the current config that the API returns and publish your changes. Sound like a Content Mangement System would be a good fit? I’ve been looking at that and it’s a great fit for this scenario. You get a lot of what you need out of the box, the amount of custom code you need to write is minimal, and you get a whole lot of extra stuff from using CMS which is very useful, but probably not something you’d build if you had to put together a quick UI over your API content (like a publish workflow, fine-grained security and an audit trail). You typically use a CMS for HTML resources, but it’s simple to expose JSON instead – or to do content negotiation to support both, so you can open a resource in a browser and see a nice visual representation, or request it with: Accept=application/json and get the same content rendered as JSON for the app to use. Enter Umbraco Umbraco is an open source .NET CMS that’s been around for a while. It has very good adoption, a lively community and a good release cycle. It’s easy to use, has all the functionality you need for a CMS-driven API, and it’s scalable (although you won’t necessarily put much scale on the CMS layer). In the rest of this post, I’ll build out a simple app config API using Umbraco. We’ll define the structure of the configuration resource by creating a new Document Type and setting custom properties; then we’ll build a very simple Razor template to return configuration documents as JSON; then create a resource and see how it looks. And we’ll look at how you could build this into a wider solution. If you want to try this for yourself, it’s ultra easy – there’s an Umbraco image in the Azure Website gallery, so all you need to to is create a new Website, select Umbraco from the image and complete the installation. It will create a SQL Azure website to store all the content, as well as a Website instance for editing and accessing content. They’re standard Azure resources, so you can scale them as you need. The default install creates a starter site for some HTML content, which you can use to learn your way around (or just delete). 1. Create Configuration Document Type In Umbraco you manage content by creating and modifying documents, and every document has a known type, defining what properties it holds. We’ll create a new Document Type to describe some basic config settings. In the Settings section from the left navigation (spanner icon), expand Document Types and Master, hit the ellipsis and select to create a new Document Type: This will base your new type off the Master type, which gives you some existing properties that we’ll use – like the Page Title which will be the resource URL. In the Generic Properties tab for the new Document Type, you set the properties you’ll be able to edit and return for the resource: Here I’ve added a text string where I’ll set a default cache lifespan, an image which I can use for a banner display, and a date which could show the user when the next release is due. This is the sort of thing that sits nicely in an app config API. It’s likely to change during the life of the product, but not very often, so it’s good to have a centralised place where you can make and publish changes easily and safely. It also enables A/B and MVT testing, as you can change the response each client gets based on your set logic, and their apps will behave differently without needing a release. 2. Define the response template Now we’ve defined the structure of the resource (as a document), in Umbraco we can define a C# Razor template to say how that resource gets rendered to the client. If you only want to provide JSON, it’s easy to render the content of the document by building each property in the response (Umbraco uses dynamic objects so you can specify document properties as object properties), or you can support content negotiation with very little effort. Here’s a template to render the document as HTML or JSON depending on the Accept header, using JSON.NET for the API rendering: @inherits Umbraco.Web.Mvc.UmbracoTemplatePage @using Newtonsoft.Json @{ Layout = null; } @if(UmbracoContext.HttpContext.Request.Headers["accept"] != null &amp;&amp; UmbracoContext.HttpContext.Request.Headers["accept"] == "application/json") { Response.ContentType = "application/json"; @Html.Raw(JsonConvert.SerializeObject(new { cacheLifespan = CurrentPage.cacheLifespan, bannerImageUrl = CurrentPage.bannerImage, nextReleaseDate = CurrentPage.nextReleaseDate })) } else { <h1>App configuration</h1> <p>Cache lifespan: <b>@CurrentPage.cacheLifespan</b></p> <p>Banner Image: </p> <img src="@CurrentPage.bannerImage"> <p>Next Release Date: <b>@CurrentPage.nextReleaseDate</b></p> } That’s a rough-and ready example of what you can do. You could make it completely generic and just render all the document’s properties as JSON, but having a specific template for each resource gives you control over what gets sent out. And the templates are evaluated at run-time, so if you need to change the output – or extend it, say to add caching response headers – you just edit the template and save, and the next client request gets rendered from the new template. No code to build and ship. 3. Create the content With your document type created, in  the Content pane you can create a new instance of that document, where Umbraco gives you a nice UI to input values for the properties we set up on the Document Type: Here I’ve set the cache lifespan to an xs:duration value, uploaded an image for the banner and specified a release date. Each property gets the appropriate input control – text box, file upload and date picker. At the top of the page is the name of the resource – myapp in this example. That specifies the URL for the resource, so if I had a DNS entry pointing to my Umbraco instance, I could access the config with a URL like http://static.x.y.z.com/config/myapp. The setup is all done now, so when we publish this resource it’ll be available to access.  4. Access the resource Now if you open  that URL in the browser, you’ll see the HTML version rendered: - complete with the  image and formatted date. Umbraco lets you save changes and preview them before publishing, so the HTML view could be a good way of showing editors their changes in a usable view, before they confirm them. If you browse the same URL from a REST client, specifying the Accept=application/json request header, you get this response:   That’s the exact same resource, with a managed UI to publish it, being accessed as HTML or JSON with a tiny amount of effort. 5. The wider landscape If you have fairy stable content to expose as an API, I think  this approach is really worth considering. Umbraco scales very nicely, but in a typical solution you probably wouldn’t need it to. When you have additional requirements, like logging API access requests - but doing it out-of-band so clients aren’t impacted, you can put a very thin API layer on top of Umbraco, and cache the CMS responses in your API layer:   Here the API does a passthrough to CMS, so the CMS still controls the content, but it caches the response. If the response is cached for 1 minute, then Umbraco only needs to handle 1 request per minute (multiplied by the number of API instances), so if you need to support 1000s of request per second, you’re scaling a thin, simple API layer rather than having to scale the more complex CMS infrastructure (including the database). This diagram also shows an approach to logging, by asynchronously publishing a message to a queue (Redis in this case), which can be picked up later and persisted by a different process. Does it work? Beautifully. Using Azure, I spiked the solution above (including the Redis logging framework which I’ll blog about later) in half a day. That included setting up different roles in Umbraco to demonstrate a managed workflow for publishing changes, and a couple of document types representing different resources. Is it maintainable? We have three moving parts, which are all managed resources in Azure –  an Azure Website for Umbraco which may need a couple of instances for HA (or may not, depending on how long the content can be cached), a message queue (Redis is in preview in Azure, but you can easily use Service Bus Queues if performance is less of a concern), and the Web Role for the API. Two of the components are off-the-shelf, from open source projects, and the only custom code is the API which is very simple. Does it scale? Pretty nicely. With a single Umbraco instance running as an Azure Website, and with 4x instances for my API layer (Standard sized Web Roles), I got just under 4,000 requests per second served reliably, with a Worker Role in the background saving the access logs. So we had a nice UI to publish app config changes, with a friendly Web preview and a publishing workflow, capable of supporting 14 million requests in an hour, with less than a day’s effort. Worth considering if you’re publishing long-lived resources through your API.

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  • NRF Online Merchandising Workshop: Where Online Retailers Are Focusing for Holiday and Beyond

    - by Rose Spicer-Oracle
    0 0 1 1204 6863 Oracle Corporation 57 16 8051 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Last month we attended the NRF Online Merchandising Workshop in LA, and it was a great opportunity to catch up with our customers, meet new retailers, and hear some great presentations from VF Corporation, Zazzle, Julep Beauty, Backcountry, eBags and more. The one-on-one conversations with Merchants and the keynote presentations carry the same themes across companies of all sizes and across verticals. With only 125 days left (and counting) until Black Friday, these conversations provided some great insight in to what’s top of mind for retailers during the most stressful time of their year, and a sneak peek in to what they will deliver this holiday season.  Some of the most popular topics were: When to start promoting for holiday: seems like a funny conversation to have in July, but a number of retailers said they already had their holiday shopping gift guides live on their site, and it was attracting a significant portion of their onsite traffic. When it comes to timing, most retailers were questioning when to begin their holiday promotions -- carefully balancing when to release pricing and specials, and knowing that customers are holding out for last-minute deals and price drops. Many retailers noted the frustrations around transparent pricing by Amazon and a few other mega-retailers last year, publishing their “lowest prices of the season” as early as October – ensuring shoppers that those prices were the best they could get all season long. Many retailers felt their hands were forced to drop prices. Others kept their set pricing with negative customer reaction, causing some to miss their holiday goals. The pressure is on, and most retailers identified November 1 as their target start date for the holiday promotions blitz. Some are even waiting for the big guys to release their “lowest prices of the season” guides and will then follow suit.      Attribution is tough – and a huge focus: understanding the path to conversion is a tough nut to crack, especially in the new omnichannel world where consumers use multiple touchpoints to make a single purchase, and internal management wants to know hard data. This has lead many retailers to invest in attribution; carefully tracking their online marketing efforts to determine what gets “credit” for the sale, instead of giving credit to the “last click.” Retailers noted that it is very difficult to determine the numbers when online and offline worlds collide – like when a shopper uses digital channels for research and then makes a purchase in a store. As one of the presenters from The North Face mentioned in her keynote, a key to enabling better customer service and satisfaction when it comes to converged online and offline sales is training the in-store staff, and creating a culture where it eventually “doesn’t matter what group gets the credit” if they all add to the sale. No doubt, the area of attribution will be a big area of retail investment in the coming years.      How to plan for the converged world: planning to ensure inventory gets where it needs to be was another concern. In conversations with retailers, we advised them to analyze customer patterns: where shoppers purchase items, where the items were sourced from and even where items are returned. This analysis is very valuable in determining inventory plans. From there, retailers can more accurately plan and allocate inventory to support both the online and offline customer behavior. As we head into the holiday season, the need for accurate enterprise-wide inventory visibility, and providing that information to associates, is even more critical to the brand-wide customer experience.       Improving the search / navigation / usability of the site(s): Aside from some of the big ideas and standard holiday pricing pressure, most conversations we had centered around continuing to improve the basics of the site. Reinvesting in search and navigation came up time and time again (FitForCommerce blogged about what a big topic it was at the event as well). Obviously getting shoppers on their path quickly and allowing them to find what they need fast is critical, but it was definitely interesting to hear just how much effort is still going in to honing the search and navigation experience. Adding new elements to search and navigation like typeahed, inventive navigation refinements, and new navigation categories like gift guides, specialized boutiques and flash sales were top of mind, in addition to searchandising and making search-driven product recommendations. (Oracle can help!)       Reducing cart abandonment: always a hot topic that is top of mind for every online retailer. Getting shoppers to the cart is often less then half the battle; getting them to click “buy” and complete the transaction is much more difficult. While retailers carefully study the checkout process and where shoppers tend to bounce, they know that how they design their checkout page is critical. We’re all online shoppers in our personal lives and we know how frustrating it can be when total prices are not transparent (i.e. shipping, processing, taxes is not included until the very last possible screen before clicking that buy button). Online retailers are struggling with where in the checkout process to surface the total price to be charged to reduce cart abandonment, while not showing the total figure too early in the process that it keeps shoppers from getting to checkout altogether. Recent research shows that providing total pricing prior to the checkout process dramatically reduces cart abandonment – as it serves as a filter to those shopping within a specific price band. Much of the cart abandonment discussion leads us to…       The free shipping / free returns question: it’s no secret that because of Amazon and programs like Prime, consumers expect free shipping, much to the chagrin of the smaller retailer. The reality is that if you’re not a mega-retailer, shipping is an expensive part of doing business that doesn’t allow most retailers to keep their prices low and offer free shipping. This has many retailers venturing out on the “free returns” path, especially in apparel. A number of retailers we spoke with are testing a flat rate shipping fee with free returns to see if they can crack the price threshold where shoppers are willing to pay for shipping with an added service. But, free shipping remains king.      Social ads and retargeting: they are working, but do they turn off consumers? That’s the big question. Every retailer we spoke with during a roundtable on the topic said that social ads and retargeting (where that pair of boots you’re been eyeing on a site magically follows you around the Internet) work and are meeting campaign goals. The larger question many retailers are asking is if this type of tactic is turning off a large number of shoppers, even if these campaigns are meeting their early goals. Retailers also mentioned that Facebook ads are working very well for them, especially when it comes to new customer acquisition, serving as a complimentary a channel to SEO when it comes to engaging new customers. While there are always new things to experiment with in retail, standard challenges are top of mind as retailers scramble to get ready for holiday. It will undoubtedly be another record-breaking online shopping season, but as retailers get more and more advanced with each Black Friday, expect some exciting things. This excitement needs to be backed by sound solutions and optimized operations. Then again, consumers are expecting more than ever, so I don’t doubt that retailers are already thinking about the possibilities of holiday 2015… and beyond. Customers who read this article, also found value in the following stories: Personalization for Retail: http://blogs.oracle.com/retail/entry/personalization_for_retailShop Direct User Experience Focus Drives Sales:https://blogs.oracle.com/retail/entry/shop_direct_user_experience_focusMaking Waves: Australian Online Retailer SurfStitch: https://blogs.oracle.com/oracleretail/entry/surf_stitchWhat’s new in Oracle Commerce v11.1 for RetailWhat the Content+Commerce Equation is Missing

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  • Wordpress Iphone App: nsxmlparsererrordomain error 64

    - by iMayne
    Spending hours fixing my function.php page and all seemed well, except Im getting errors on my rss feed at: blog.xternalit.co.uk. I leave that issue to rest and installed wordpress iphone app. The connection to my blog works perfect with wordpress' default theme. Ha! But it keeps making me resetting my password. So hell with that. Switched back to my theme and I cant connect from app to blog. The internet say there's n issue with my function.php. here's a look again at the script: '', 'after_widget' = '', 'before_title' = '', 'after_title' = '', )); function content($num) { $theContent = get_the_content(); $output = preg_replace('/]+./','', $theContent); $limit = $num+1; $content = explode(' ', $output, $limit); array_pop($content); $content = implode(" ",$content)."..."; echo $content; } function post_is_in_descendant_category( $cats, $_post = null ) { foreach ( (array) $cats as $cat ) { // get_term_children() accepts integer ID only $descendants = get_term_children( (int) $cat, 'category'); if ( $descendants && in_category( $descendants, $_post ) ) return true; } return false; } //custom comments function mytheme_comment($comment, $args, $depth) { $GLOBALS['comment'] = $comment; ? id="li-comment-" " %s says:'), get_comment_author_link()) ? comment_approved == '0') : ? $depth, 'max_depth' = $args['max_depth']))) ? </div> 0 && isset($_POST['rockwell_settings']) ) { $options = array ( 'style','logo_img','logo_alt','logo_txt', 'logo_tagline', 'tagline_width', 'contact_email','ads', 'advertise_page', 'twitter_link', 'facebook_link', 'flickr', 'about_tit', 'about_txt', 'analytics'); foreach ( $options as $opt ) { delete_option ( 'rockwell_'.$opt, $_POST[$opt] ); add_option ( 'rockwell_'.$opt, $_POST[$opt] ); } } add_theme_page(__('Rockwell Options'), __('Rockwell Options'), 'edit_themes', basename(__FILE__), 'rockwell_settings'); } function rockwell_settings () {? Rockwell Options Panel General Settings Theme Color Scheme selected="selected"pink.css selected="selected"blue.css selected="selected"orange.css Logo image (full path to image) " class="regular-text" / Logo image ALT text " class="regular-text" / Text logo " class="regular-text" / Leave this empty if you entered an image as logo Logo Tag Line " class="regular-text" / Tag Line Box Width (px)Default width: 300px " class="regular-text" / Email Address for Contact Form " class="regular-text" / Twitter link " class="regular-text" / Facebook link " class="regular-text" / Flickr Photostream selected="selected"Yes selected="selected"No Make sure you have FlickrRSS plugin activated if you choose to enable Flickr Photostream Sidebar About Box Title " class="regular-text" / Text Ads Box Settings Ads Section Enabled: selected="selected"Yes selected="selected"No Make sure you have AdMinister plugin activated and have the position "Sidebar" created within the plugin. Advertise Page Google Analytics code: \'"[\'"].*/i', $post-post_content, $matches); $first_img = $matches [1] [0]; if(empty($first_img)){ //Defines a default image $first_img = "/images/default.jpg"; } return $first_img; } ? Please note, if I add: to the bottome of the page, the blog crashes. Without: I get tons of errors. Any help?

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  • Am I suffering "divitis"? (CSS especialist needed)

    - by janoChen
    I've read lots of articles that condemn the excessive use of divs. I have a feeling that I might be doing that in the following mark up: HTML: <div id="header"> <div class="container"> <div id="banner"> <h1><a href="http://widerdesign.co.nr/">wider design</a></h1> <ul id="lang"> <li><a href="index.php">English</a></li> <li><a href="es/index.php">Español</a></li> <li><a href="tw/index.php">??(??)</a></li> <li><a href="cn/index.php">??(??)</a></li> </ul> </div> <div id="intro"> <div id="tagline"> <h2>Nulla vitae tortor mauris</h2> <p>Pellentesque faucibus est eu tellus varius in susc...</p> </div> <div id="about"> <h2>right</h2> <p>Pellentesque faucibus est eu tellus varius in susc...</p> </div> </div><!-- #intro --> </div><!-- .container --> </div><!-- #header --> CSS: .container { margin: 0 auto; overflow: hidden; width: 960px; } /* header */ #header { background: #EEE; } #header h1 { float: left; } #header h2, #header a, #header p { color: #999; } #header h1 a { background: url(../images/logo.png) no-repeat scroll 0 0; float: left; height: 30px; text-indent: -9999px; width: 500px; } #banner { border-bottom: 1px solid #DDD; padding: 0 0 15px 0; margin: 30px 0 30px 0; overflow: hidden; width: 960px; } #lang { float: right; padding: 9px 0 0 0; } #lang li { float: left; margin: 0 0 0 20px; } #lang li a { font-size: 10px; } /* intro */ #intro { overflow: hidden; padding: 0 0 30px 0; } #tagline { float: left; margin: 0 40px 0 0; width: 540px; /* 560 */ } #tagline h2 { font-size: 24px; } #about { float: right; width: 380px; } Explanation of the use of those divs: header: Defines the background color which expands until the end of the window (lies outside of the div .container). container: centers the content (but not the background). banner: to define the background or border color around ul#lang and h1. intro: same as above but for #tagline and #about (otherwise I have to define say padding or margin for tagline and about individually). Am I overusing divs? Can this be simplified?

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  • Create / build / generate a web form that can be on my server and has modern looks and could be impl

    - by Luay
    I have a small web site and would like to add a 'contact us' form and a 'feedback' form. i would like the forms to satisfy the following: 1- be modern looking (with beautiful css effects) 2- the form fields are validated properly and 'inline'. What I mean is once a user skips a required field or enters an email address incorrectly some kind of tooltip or icon is displayed to ask him to cerrect the error (as opposed to a message box that appears after the user clicks 'submit') 3- once the submit button is clicked the form contents are emailed to me. 4- the whole thing can be setup by a noob like myself. 5- no ads on the form I have been searching for at least 5 days for a solution but I can't seem to find anything the would satisfy the above 5 conditions. I don't mind paying for a solution as long as it is hosted on my site and it is a one off payment and not a monthly payment. So far my search has lead me to the following: 1 wufoo. The good: the generated forms seem to look okay but not the best there is. The bad: the free service is limited to 100 submissions. ads on the form. it is not hosted on my server. Paid service requires monthly payments 2- emailmeform: almost same as above except the generated form looks old. They do have an offer where you pay only $4 to get the form and set it up on your own site but that doesn't solve the fact that the forms look old. 3- formAssembly: same as above with minor variations (the generated form looks better) 4- formchamp, formthis, kontaktr,... And other similar online services: the same problem. either the form generated looks outdated or require monthly payments or they put ads...they don't satisfy my conditions. 5- coffeecup form builder. a desktop software. The problem is the generated forms look too old and use flash. 6- simfatic. Another software. Much better than coffeecup. almost satisfies my conditions but the forms not as good as I like. 7- many, many php scripts or html templates that look so outdated or fail when tested (probably because they are too old). Seriously guys, how hard is this. At least 90%+ of website contain at least a 'contact us' form. Why aren't there better solutions? if there is I can't seem to find them. In terms of looks I want something similar to this: http://web-kreation.com/articles/lightform-free-ajaxphp-contact-form/ It is called lightform. And this is a perfect example of what I mean by 'inline' validation. the only problem: there is no script to handle sending the mail. Even if I find one, I don't know how to modify it for my needs. So could you please help me out. I really can't search anymore. I reached rock bottom with this issue. I need a complete solution. If nothing exists then at least a: 1- form template (html) that looks nice and can easily be modified 2- a validation script that does 'inline' validation like the example above (or similar to it) and can be easily implemented by a noob like me to work with the html form. 3- a php script that will handle sending the email and can be easily implemented (all three working in harmony). I hope there is a complete solution but am I asking for too much? Pretty please...help...

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  • Social Media Talk: Facebook, Really?? How Has It Become This Popular??

    - by david.talamelli
    If you have read some of my previous posts over the past few years either here or on my personal blog David's Journal on Tap you will know I am a Social Media enthusiast. I use various social media sites everday in both my work and personal life. I was surprised to read today on Mashable.com that Facebook now Commands 41% of Social Media Trafic. When I think of the Social Media sites I use most, the sites that jump into my mind first are LinkedIn, Blogging and Twitter. I do use Facebook in both work and in my personal life but on the list of sites I use it probably ranks closer to the bottom of the list rather than the top. I know Facebook is engrained in everything these days - but really I am not a huge Facebook fan - and I am finding that over the past 3-6 months my interest in Facebook is going down rather than up. From a work perspective - SM sites let me connect with candidates and communities and they help me talk about the things that I am doing here at Oracle. From a personal perspective SM sites let me keep in touch with friends and family both here and overseas in a really simple and easy way. Sites like LinkedIn give me a great way to proactively talk to both active and passive candidates. Twitter is fantastic to keep in touch with industry trends and keep up to date on the latest trending topics as well as follow conversations about whatever keyword you want to follow. Blogging lets me share my thoughts and ideas with others and while FB does have some great benefits I don't think the benefits outweigh the negatives of using FB. I use TweetDeck to keep track of my twitter feeds, the latest LinkedIn updates and Facebook updates. Tweetdeck is a great tool as it consolidates these 3 SM sites for me and I can quickly scan to see the latest news on any of them. From what I have seen from Facebook it looks like 70%-80% of people are using FB to grow their farm on farmville, start a mafia war on mafiawars or read their horoscope, check their love percentage, etc...... In between all these "updates" every now and again you do see a real update from someone who actually has something to say but there is so much "white noise" on FB from all the games and apps that is hard to see the real messages from all the 'games' information. I don't like having to scroll through what seems likes pages of farmville updates only to get one real piece of information. For me this is where FB's value really drops off. While I use SM everyday I try to use SM effectively. Sifting through so much noise is not effective and really I am not all that interested in Farmville, MafiaWars or any similar game/app. But what about Groups and Facebook Ads?? Groups are ok, but I am not sure I would call them SM game changers - yes there is a group for everything out there, but a group whether it is on FB or not is only as good as the community that supports and participates in it. Many of the Groups on FB (and elsewhere) are set up and never used or promoted by the moderator. I have heard that FB ads do have an impact, and I have not really looked at them - the question of cost jumps and return on investment comes to my mind though. FB does have some benefits, it is a great way to keep in touch with people and a great way to talk to others. I think it would have been interesting to see a different statistic measuring how effective that 41% of Social Media Traffic via FB really is or is it just a case of more people jumping online to play games. To me FB does not equal SM effectiveness, at the moment it is a tool that I sometimes need to use as opposed to want to use. This article was originally posted on David Talamelli's Blog - David's Journal on Tap

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  • Google, typography, and cognitive fluency for persuasion

    - by Roger Hart
    Cognitive fluency is - roughly - how easy it is to think about something. Mere Exposure (or familiarity) effects are basically about reacting more favourably to things you see a lot. Which is part of why marketers in generic spaces like insipid mass-market lager will spend quite so much money on getting their logo daubed about the place; or that guy at the bus stop starts to look like a dating prospect after a month or two. Recent thinking suggests that exposure effects likely spin off cognitive fluency. We react favourably to things that are easier to think about. I had to give tech support to an older relative recently, and suggested they Google the problem. They were confused. They could not, apparently, Google the problem, because part of it was that their Google toolbar had mysteriously vanished. Once I'd finished trying not to laugh, I started thinking about typography. This is going somewhere, I promise. Google is a ubiquitous brand. Heck, it's a verb, and their recent, jaw-droppingly well constructed Paris advert is more or less about that ubiquity. It trades on Google's integration into any information-seeking behaviour. But, as my tech support encounter suggests, people settle into comfortable patterns of thinking about things. They build schemas, and altering them can take work. Maybe the ubiquity even works to cement that. Alongside their online effort, Google is running billboard campaigns to advertise Chrome, a free product in a crowded space. They are running these ads in some kind of kooky Calibri / Comic Sans hybrid. Now, at first it seems odd that one of the world's more ubiquitous brands needs to run a big print campaign in public places - surely they have all the fluency they need? Well, not so much. Chrome, after all, is not the same as their core product, so there's some basic awareness work to do, and maybe a whole new batch of exposure effect to try and grab. But why the typeface? It's heavily foregrounded, and the ads are extremely textual. Plus, don't we all know that jovial, off-beat fonts look unprofessional, or something? There's a whole bunch of people who want (often rightly) to ban Comic Sans I wonder, though. Are Google trying to subtly disrupt cognitive fluency? There's an interesting paper (pdf) about - among other things - the effects of typography on they way people answer survey questions. Participants given the slightly harder to read question gave more abstract answers. The paper references other work suggesting that generally speaking, less-fluent question framing elicits more considered answers. The Chrome ad typeface is less fluent for print. Reactions may therefore be more considered, abstract, and disruptive. Is that, in fact, what Google need? They have brand ubiquity, but they want here to change accustomed behaviour, to get people to think about changing their browser. Is this actually a very elegant piece of persuasive information design? If you think about their "what is a browser?" vox pop research video, there's certainly a perceptual barrier they're going to have to tackle somehow.

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  • Exposed: Fake Social Marketing

    - by Mike Stiles
    Brands and marketers who want to build their social popularity on a foundation of lies are starting to face more of an uphill climb. Fake social is starting to get exposed, and there are a lot of emperors getting caught without any clothes. Facebook is getting ready to do a purge of “Likes” on Pages that were a result of bots, fake accounts, and even real users who were duped or accidentally Liked a Page. Most of those accidental Likes occur on mobile, where it’s easy for large fingers to hit the wrong space. Depending on the degree to which your Page has been the subject of such activity, you may see your number of Likes go down. But don’t sweat it, that’s a good thing. The social world has turned the corner and assessed the value of a Like. And the verdict is that a Like is valuable as an opportunity to build a real relationship with a real customer. Its value pales immensely compared to a user who’s actually engaged with the brand. Those fake Likes aren’t doing you any good. Huge numbers may once have impressed, but it’s not fooling anybody anymore. Facebook’s selling point to marketers is the ability to use a brand’s fans to reach friends of those fans. Consequently, there has to be validity and legitimacy to a fan count. Speaking of mobile, Trademob recently reported 40% of clicks are essentially worthless, because 22% of them are accidental (again with the fat fingers), while 18% are trickery. Publishers will but huge banner ads next to tiny app buttons to increase the odds of an accident. Others even hide a banner behind another to score 2 clicks instead of 1. Pontiflex and Harris Interactive last year found 47% of users were more likely to click a mobile ad accidentally than deliberately. Beyond that, hijacked devices are out there manipulating click data. But to what end for a marketer? What’s the value of a click on something a user never even saw? What’s the value of a seen but accidentally clicked ad if there’s no resulting transaction? Back to fake Likes, followers and views; they’re definitely for sale on numerous sites, none of which I’ll promote. $5 can get you 1,000 Twitter followers. You can even get followers targeted by interests. One site was set up by an unemployed accountant out of his house in England. He gets them from a wholesaler in Brooklyn, who gets them from a 19-year-old supplier in India. The unemployed accountant is making $10,000 a day. That means a lot of brands, celebrities and organizations are playing the fake social game, apparently not coming to grips with the slim value of the numbers they’re buying. But now, in addition to having paid good money for non-ROI numbers, there’s the embarrassment factor. At least a couple of sites have popped up allowing anyone to see just how many fake and inactive followers you have. Britain’s Fake Follower Check and StatusPeople are the two getting the most attention. Enter any Twitter handle and the results are there for all to see. Fake isn’t good, period. “Inactive” could be real followers, but if they’re real, they’re just watching, not engaging. If someone runs a check on your Twitter handle and turns up fake followers, does that mean you’re suspect or have purchased followers? No. Anyone can follow anyone, so most accounts will have some fakes. Even account results like Barack Obama’s (70% fake according to StatusPeople) and Lady Gaga’s (71% fake) don’t mean these people knew about all those fakes or initiated them. Regardless, brands should realize they’re now being watched, and users are judging the legitimacy of their social channels. Use one of any number of tools available to assess and clean out fake Likes and followers so that your numbers are as genuine as possible. And obviously, skip the “buying popularity” route of social marketing strategy. It doesn’t work and it gets you busted…a losing combination.

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  • your AdSense account poses a risk of generating invalid activity

    - by Karington
    i received a mail from the adsense team saying: I am not an adsense expert, im actually quite new to it. I spent a lot of time on my site http://www.media1.rs, its a news aggregator with tons of options. In the meantime i discovered the double click service that had a good option to turn on google ads when you don't have any other running so i joined up for google adsense with my company account. Everything went smooth until one day (21.Jul.2011) i got an email... Hello, After reviewing our records, we've determined that your AdSense account poses a risk of generating invalid activity. Because we have a responsibility to protect our AdWords advertisers from inflated costs due to invalid activity, we've found it necessary to disable your AdSense account. Your outstanding balance and Google's share of the revenue will both be fully refunded back to the affected advertisers. Please understand that we need to take such steps to maintain the effectiveness of Google's advertising system, particularly the advertiser-publisher relationship. We understand the inconvenience that this may cause you, and we thank you in advance for your understanding and cooperation. If you have any questions or concerns about the actions we've taken, how you can appeal this decision, or invalid activity in general, you can find more information by visiting http://www.google.com/adsense/support/bin/answer.py?answer=57153. Sincerely, The Google AdSense Team At first i didn't have any idea why... but then it came to me that it was maybe the auto refresh script we had because we publish news very very often and it would be useful for visitors... but i removed it immediately after i got the mail... Then i thought it might be my friends clicking thinking that that will help me (i didn't tell them to do it and don't know if they did) or something like that but than it couldn't be that because everyone can organize 10 people and get anyone who is a start-up banned? right? Anyway i filled out the form that was on the answers page with the previously removed script and got this from them: Hello, Thank you for your appeal. We appreciate the additional information you've provided, as well as your continued interest in the AdSense program. However, after thoroughly re-reviewing your account data and taking your feedback into consideration, our specialists have confirmed that we're unable to reinstate your AdSense account. As a reminder, if you have any questions or concerns about your account, the actions we've taken, or invalid activity in general, you can find more information by visiting http://www.google.com/adsense/support/bin/answer.py?answer=57153. I do understand them that they have to keep things secret in a way but i don't know what I'm supposed to do now? Is there a check list that i can go through and re-apply? Where do i re-apply on the same form? Please help as we are a small company and cant really have a budget for hiring a specialist + don't know any also... p.s. the current ads on the site are my own through doubleclick... Thanks in advance! Best, Karington

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