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• Search Engine Optimization - How Search Engine Optimization Works

  There are many ways to direct extra traffic to your web site, but search engine optimization may be the best. Unlike many traditional types of advertising, such as banner ads, this technique does not cast a wide net and hope for the best. Instead, it takes the opposite approach, simply making your site easier to find for people who are looking for a site that is similar to it. This is a much more reliable method of gaining additional viewers for your site, especially because it only targets people who are interested in you in the first place.

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• Mail Scanning System

  - by Mr D

  In the same way gmail can generate ads based on email content, I am looking for a way to develop a system which can: Allow users to connect their email address to our site It then would continously monitor all incomming emails From the incomming emails there would be a critera(e.g. a certain address or subject) if any of the emails matched the critea it would would be saved to a database Then once a new email had been found the users would receive an email notification will tells them to log back into the site to see it. My questions are: Would this be possible? What would be a good language to use(generally I like php, python and java) Are there any frameworks which would help do this? How would I connect the users email account to allow access to their emails(do I need a mail server?) Any advice? Thank you! If you need more information please let me know.

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• Is this DFP error message the reason my ad won't show?

  - by Eric

  I'm setting up DFP to display ads and I have an ad tag (Javascript) from adtechus.com. The tag looks like this: <script src="http://adserver.adtechus.com/?adrawdata/1.0/1111/11111/0/0/ADTECH;loc=100;noperf=1;"></script> When I paste that tag into DFP, I get an error message saying it does't recognize the tag format: ...and, more importantly, my ad isn't showing on the page. DFP seems to be taking my adtechus ad tag regardless and working with it, despite the error message. But could that be the reason my ad isn't showing? And how can I fix it?

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• Adwords: Is there a drawback to setting a really high max CPC to learn what works faster?

  - by Rob Sobers

  I'm toying with increasing my max CPC really high on all my keywords so ensure my ad gets shown in the top spot on page one in order to draw more clicks. I think this will be a good way to quickly figure out whether the ads I'm writing have a decent CTR and, more importantly, whether the landing pages I'm building are converting. Since I can set a max daily budget for my campaign, I won't risk breaking the bank. I can't think of any drawbacks, personally. Am I missing any?

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• Clicks counting and crawler bots

  - by Dennis

  I am currently running a small affiliate-program for Facebook users. We use an auto-poster to publish links to fan pages. Every hit is stored in our database and we have included a 24 hour reload block for the IP-addresses. My problem right now is that the PHP script also stores every hit from all the bots that crawls my website. Now I was thinking to block those bots with the robots.txt of my website but I am afraid that this will have a negative effect on my AdSense ads. Does anybody have an idea for me how to work this out?

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• Where can I find a good Hibernate Criteria tutorial that doesn't use cats and kittens? [closed]

  - by cbmeeks

  I've been using Hibernate a little while (HQL) and want to try Criteria's for a few scenarios we have here. I'm trying to get a few inner joins (2 layers deep) and am struggling a little. I go to the official site and they teach by cats and kittens. I don't care about cats and kittens and find the analogy hard to follow. Orders, details, shipments, etc. Nice, boring business references is what I enjoy. I tried to Google it but all I get are early 2000's websites with so many flashing GIF's, cluttered displays, flash overs and "tummy tuck" ads I want to puke. Why can't the java world have sites like http://guides.rubyonrails.org/? And no, I'm not advocating I volunteer to create a similar site. :-) Anyway, any good site that can give a nice tutorial on Criteria based searches would be appreciated.

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• Constructive criticism for my bounce rate being so high [closed]

  - by Daniel

  The bounce rate on my website's product pages is 80%, which is terrible. Could you offer any opinions on whether you consider the user experience to be bad, and how I could possibly improve it? Other pages, such as the home and category pages, have acceptable bounce rates, but the vast majority of my traffic lands on the product pages. I already tried removing some Google ads for a couple of days, but this didn't seem to help at all. I'm working on doing A/B testing at the moment. (It's tricky, as the site is based on a CMS - I custom coded the [Joomla] component, so hopefully I can get this testing working.)

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• Adwords: Is there a drawback to setting a really high CPC to learn what works faster?

  - by Rob Sobers

  I'm toying with increasing my max CPC really high on all my keywords so ensure my ad gets shown in the top spot on page one in order to draw more clicks. I think this will be a good way to quickly figure out whether the ads I'm writing have a decent CTR and, more importantly, whether the landing pages I'm building are converting. Since I can set a max daily budget for my campaign, I won't risk breaking the bank. I can't think of any drawbacks, personally. Am I missing any?

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• Suggestions on Calculating Advertising Rates [closed]

  - by Jonathan Wood

  Possible Duplicate: How do I set a price for advertising on my website? I recently launched a new developer website, Black Belt Coder. The site is only seeing about 150 visitors per day but, given that it's only been live two months, I feel I'm off to a good start. I'd like to start monetizing the site as soon as possible but consider AdSense and other programs largely a waste of time. I'd like to deal directly with the advertisers but have no idea what to charge. Are there any guidelines for determining advertising rates based on visitors or page views? I don't expect to do PPC. I want to charge a the time period for banner ads, knowing that advertisers will be keeping an eye on the number of clicks.

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• Why am I getting domainpark.cgi being called from my website?

  - by Sean

  I used to test my site on www.exampleone.com and now I have moved to the real domain www.realdomain.com now and www.exampleone.com is now parked by 1and1 (default). Now when I test to see which requests are made by the www.realdomain.comI see domainpark.cgi and park.js from Sedo Parking also being requested as well as the js that serves the ads by adclicks. How do I get rid of this? It's not on the index page at all, and it's causing a lot of strain and slowing my site down.

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• Trial/Free & Full Version VS. Free App + In-app billing?

  - by SERPRO

  I'm just wondering what would be the best strategy to publish an application on the Android Market. If you have a free and paid version you have two codes to update (I know it will be 99% the same but still) and besides all the popular paid apps are quite easy to find for "free" in "alternative" markets. Also if you have any stored data in the trial/free version you lose it when you buy the full version.. On the other hand if you put a free application but inside you allow the user to unlock options (remove ads/more settings/etc...) you only have to worry about one code. I don't know the drawbacks of that strategy and how easy/hard is to hack that to get all the options for "free".

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• New website, plans to go large. How do you protect yourself?

  - by John Redyns

  I'm planning to create a new site that (in hopes) will make it to a decent state of popularity and use. I have made sites before, but they weren't serious, with any intended purpose other than personal and friend use. I've never been able to find a solid post on good steps to protecting yourself, and your site/idea before you start. This site will always be free, and will not be bringing it any revenue by ads or whatnot, but I plan to in the future and would want to make I'm in the clear legally for one. Do you need to copyright anything? Or anything of the same concept as copyright? Do I make an LLC to operate it under? Apologies for this extremely poorly written question, basically I want to be both legal, and I want to make sure nobody can just rip my idea or name(s). (I'm sure this will be more concise as questions here are asked) Thanks

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• Resize content for "frame" on .aspx page which draws product content from suppliers' page

  - by zenbike

  I have a retail store site, no online sales, which displays the webpage of our supplier in a "frame" in order to have the most accurate and up to date information for our customers. (example) My issue is that the size of the page it is pulling in doesn't fit in the frame. It looks pretty poor, and part of the content is obscured. Is there a way to scale the content drawn in to the size of the frame? The same site also has an intermittent issue with the Flash banner loading. When it doesn't load, the layout of the header on the page is awful. Any ideas there will also be appreciated.

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• Is there a class or id that will cause an ad to be blocked by most major adblockers?

  - by Moak

  Is there a general class or ID for a html element that a high majority of popular adblockers will block on a website it has no information for. My intention is to have my advertisement blocked, avoiding automatic blocking is easy enough... I was thinking of maybe lending some ids or classes from big advertisment companies that area already being fought off quite actively. right now my html <ul id=partners> <li class=advertisment><a href=# class=sponsor><img class=banner></a></li> </ul> Will this work or is there a more solid approach?

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• HTG Explains: Learn How Websites Are Tracking You Online

  - by Chris Hoffman

  Some forms of tracking are obvious – for example, websites know who you are if you’re logged in. But how do tracking networks build up profiles of your browsing activity across multiple websites over time? Tracking is generally used by advertising networks to build up detailed profiles for pinpoint ad-targeting. If you’ve ever visited a business’ website and seen ads for that business on other websites later, you’ve seen it in action. Here’s How to Download Windows 8 Release Preview Right Now HTG Explains: Why Linux Doesn’t Need Defragmenting How to Convert News Feeds to Ebooks with Calibre

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• How ad retargeting works?

  - by Bojan Babic

  Recently, I read that Facebook ads are moving towards retargeting and got interested deeper into subject. Essentially, retargeting is technique advertisers use that tracks purchase intent by putting cookies into your browser and when you visit another website within ad network you will see ad for item you "wanted to buy". In order this to for, both publisher and advertiser need to work together. Publisher needs add couple of lines of javascript and publisher need to be able to read this info across sites. In most cases, javascript inserts iframe from adnetwork domain. Iframe script sets cookies for both host domain and remote adnetwork domain. However, Same Origin policy do not let iframes read/set content from parent domain. Is there something I'm missing here? Can someone explain how this technique actually works?

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• Will adsense 'use' comments between the adsense opening and closing tags for ad targeting?

  - by SuperSpy

  I've got a simple website on which students of my school can see their timetable. I setup adsense three weeks ago and everything is working fine. But I would like to help adsense. Since only a timetable and a few instructions are shown, there is scarcely content to which ads can relate. Idea: <!- google_ad_section_start –> <!-- Students like clothing ... and bargains, etc.--> <!– google_ad_section_end –> Will this work? Or are there other ways to help adsense?

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• html5 based advertisement guidelines

  - by picus

  I want to experiment with the idea of an html based ad that utilizes my company's search API, is anyone here aware of any rules or documentation (general or per network) that explains the guidelines for creating such ads - ie markup, delivery etc - note this is not a question on how to use my company's api, I already know how to do that. For example, I would like to access the api with jsonp, probably via jquery? Can this be done? Would I host the ad and have loaded via an iframe? I just don't know these things. It is all so new to me... I... I'm scared. Actually, I'm not. However, I would like to know. Thanks in advance.

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• What are the tactics used to discover what kind of affiliate products will do well in your website?

  - by freethinker

  I'm starting to post some affiliate ads on my website. As it happens, I am not even close to making a sale. I'm not sure if the products I have chosen will appeal to the audience I have. I'm not sure if the volume of traffic is enough to support affiliate programs. I get about 8000-9000 visitors everyday. But since its growing constantly, thats not much of a worry. But I'm surely struggling to figure out what kind of products to market? (its a techie site). Is there a service/tool which can analyze the website and suggest what products will do well and what won't?

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• How would i rank my keywords in Yahoo search engine?

  - by user1430715

  I am working as search engine optimizer team lead in a company and facing problem in a project which name is http://www.Prooftech.com.sg... Problem :- The Website has 10 keywords for which my client wanted the top 10 Ranking in Yahoo Singapore search engine. I have got top 10 ranking for the following 7 keywords Waterproofing, RC Roof ,Wall Leakages ,Ceiling Leakages , Water Leakages ,Roof Tile Coating ,Roof Tiles Repair in my 3 months work but still i am not getting the listing positions for Roof ,Concrete Repair ,Grouting .... I have Done lot of Bookmarking ,Blog Commenting ,Blog Creations ,Press Release,Classified Ads to get these 3 keywords in listing but there is no changes in the results.... Can any help me out from this problem so i can get Good rankings for Roof ,Concrete Repair ,Grouting

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• Compare domain names effectiveness

  - by Jubbat

  I have a business, it's not purely online, but its presence is mainly online. I have purchased different domain names which I liked. Is there any service that allows you to compare their effectiveness attracting customers? I want to choose the one that will be more successful in making the customer click on my ads or my website as a search result or simply evokes a better service or sounds more nicely. How can I go about this in a scientific manner, with no assumptions, without spending lots of money and time?

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• Ad networks that will serve via HTTPS?

  - by Dogweather

  I've built a website with 160K page views per month that serves every page over HTTPS. The recent FireSheep news will probably increase the adoption of "HTTPS everywhere" but it's been very hard to find ad networks and affiliates that will serve their content via HTTPS. I don't want to use these because I don't want my visitors to get "broken security" notification from their browsers (and of course, relevant ads would be a leak of private information). I'm tired of spending a ton of time signing up with ad networks and affiliates only to find out down the road that they don't support HTTPS (e.g. AdSense). Can anyone suggest any options or provide a pointer to a list of these somewhere?

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• What exactly does "keyword" mean in the context of AdSense CPC?

  - by deltanovember

  I have read in a lot of places that CPC depends on the value of "keywords". However I don't understand what this means. I will set forward some scenarios. Suppose I run a blog about knitting and this is a low paying niche. However I suddenly write five frontpage blog posts about forex trading and insurance. When people click on the frontpage ads, would I be getting paid for the low CPC knitting content or for the high paying forex content? Suppose somebody finds my webpage by searching for knitting. However the actual content of the landing page is filled with high paying keywords. Is the CPC for this page determined by the low paying search or the high paying content?

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• Analytics - how to tell where converted traffic came from?

  - by Eric

  I must be missing something obvious. I have Analytics set up with conversion tracking (goals), and I had 4 customers complete the goals yesterday. I'm trying to find out where those 4 customers came from (organic search? if organic, what keywords? etc) but I can't figure out how to do that in Adwords. When I click into the goal tracking overview, I see my 4 customers and it breaks it down so I see that 3 of them came from adwords (cpc) and 1 of them came from organic. I'd like to know exactly what ads brought the traffic and what keywords on the organic search led them to me. How can I do this? It seems like a simple request... but I can't figure it out... thanks for your help!

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• How to conduct A/B split testing with AdSense?

  - by None

  Ok so I have decided to A/B test my AdSense ads. I have run a few tests, but I don't know what conclusion to draw and how to keep track of things. Some specific questions: If I have 2 test units, 1 wins. I test that with a new and so on. How do I find if say the fifth one did better than the first one? How do I keep track of things? Do I let the variables independent of each other, because they certainly are not. In real life, font size can affect CTR even if the colors are different. I can test blue color with red color, and then test Arial font with Georgia, but how do I know which combination is the best? This would result in way too many test units. I tried Googling a lot, but I could not find answers to these questions.

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