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  • Query optimization using composite indexes

    - by xmarch
    Many times, during the process of creating a new Coherence application, developers do not pay attention to the way cache queries are constructed; they only check that these queries comply with functional specs. Later, performance testing shows that these perform poorly and it is then when developers start working on improvements until the non-functional performance requirements are met. This post describes the optimization process of a real-life scenario, where using a composite attribute index has brought a radical improvement in query execution times.  The execution times went down from 4 seconds to 2 milliseconds! E-commerce solution based on Oracle ATG – Endeca In the context of a new e-commerce solution based on Oracle ATG – Endeca, Oracle Coherence has been used to calculate and store SKU prices. In this architecture, a Coherence cache stores the final SKU prices used for Endeca baseline indexing. Each SKU price is calculated from a base SKU price and a series of calculations based on information from corporate global discounts. Corporate global discounts information is stored in an auxiliary Coherence cache with over 800.000 entries. In particular, to obtain each price the process needs to execute six queries over the global discount cache. After the implementation was finished, we discovered that the most expensive steps in the price calculation discount process were the global discounts cache query. This query has 10 parameters and is executed 6 times for each SKU price calculation. The steps taken to optimise this query are described below; Starting point Initial query was: String filter = "levelId = :iLevelId AND  salesCompanyId = :iSalesCompanyId AND salesChannelId = :iSalesChannelId "+ "AND departmentId = :iDepartmentId AND familyId = :iFamilyId AND brand = :iBrand AND manufacturer = :iManufacturer "+ "AND areaId = :iAreaId AND endDate >=  :iEndDate AND startDate <= :iStartDate"; Map<String, Object> params = new HashMap<String, Object>(10); // Fill all parameters. params.put("iLevelId", xxxx); // Executing filter. Filter globalDiscountsFilter = QueryHelper.createFilter(filter, params); NamedCache globalDiscountsCache = CacheFactory.getCache(CacheConstants.GLOBAL_DISCOUNTS_CACHE_NAME); Set applicableDiscounts = globalDiscountsCache.entrySet(globalDiscountsFilter); With the small dataset used for development the cache queries performed very well. However, when carrying out performance testing with a real-world sample size of 800,000 entries, each query execution was taking more than 4 seconds. First round of optimizations The first optimisation step was the creation of separate Coherence index for each of the 10 attributes used by the filter. This avoided object deserialization while executing the query. Each index was created as follows: globalDiscountsCache.addIndex(new ReflectionExtractor("getXXX" ) , false, null); After adding these indexes the query execution time was reduced to between 450 ms and 1s. However, these execution times were still not good enough.  Second round of optimizations In this optimisation phase a Coherence query explain plan was used to identify how many entires each index reduced the results set by, along with the cost in ms of executing that part of the query. Though the explain plan showed that all the indexes for the query were being used, it also showed that the ordering of the query parameters was "sub-optimal".  Parameters associated to object attributes with high-cardinality should appear at the beginning of the filter, or more specifically, the attributes that filters out the highest of number records should be placed at the beginning. But examining corporate global discount data we realized that depending on the values of the parameters used in the query the “good” order for the attributes was different. In particular, if the attributes brand and family had specific values it was more optimal to have a different query changing the order of the attributes. Ultimately, we ended up with three different optimal variants of the query that were used in its relevant cases: String filter = "brand = :iBrand AND familyId = :iFamilyId AND departmentId = :iDepartmentId AND levelId = :iLevelId "+ "AND manufacturer = :iManufacturer AND endDate >= :iEndDate AND salesCompanyId = :iSalesCompanyId "+ "AND areaId = :iAreaId AND salesChannelId = :iSalesChannelId AND startDate <= :iStartDate"; String filter = "familyId = :iFamilyId AND departmentId = :iDepartmentId AND levelId = :iLevelId AND brand = :iBrand "+ "AND manufacturer = :iManufacturer AND endDate >=  :iEndDate AND salesCompanyId = :iSalesCompanyId "+ "AND areaId = :iAreaId  AND salesChannelId = :iSalesChannelId AND startDate <= :iStartDate"; String filter = "brand = :iBrand AND departmentId = :iDepartmentId AND familyId = :iFamilyId AND levelId = :iLevelId "+ "AND manufacturer = :iManufacturer AND endDate >= :iEndDate AND salesCompanyId = :iSalesCompanyId "+ "AND areaId = :iAreaId AND salesChannelId = :iSalesChannelId AND startDate <= :iStartDate"; Using the appropriate query depending on the value of brand and family parameters the query execution time dropped to between 100 ms and 150 ms. But these these execution times were still not good enough and the solution was cumbersome. Third and last round of optimizations The third and final optimization was to introduce a composite index. However, this did mean that it was not possible to use the Coherence Query Language (CohQL), as composite indexes are not currently supporte in CohQL. As the original query had 8 parameters using EqualsFilter, 1 using GreaterEqualsFilter and 1 using LessEqualsFilter, the composite index was built for the 8 attributes using EqualsFilter. The final query had an EqualsFilter for the multiple extractor, a GreaterEqualsFilter and a LessEqualsFilter for the 2 remaining attributes.  All individual indexes were dropped except the ones being used for LessEqualsFilter and GreaterEqualsFilter. We were now running in an scenario with an 8-attributes composite filter and 2 single attribute filters. The composite index created was as follows: ValueExtractor[] ve = { new ReflectionExtractor("getSalesChannelId" ), new ReflectionExtractor("getLevelId" ),    new ReflectionExtractor("getAreaId" ), new ReflectionExtractor("getDepartmentId" ),    new ReflectionExtractor("getFamilyId" ), new ReflectionExtractor("getManufacturer" ),    new ReflectionExtractor("getBrand" ), new ReflectionExtractor("getSalesCompanyId" )}; MultiExtractor me = new MultiExtractor(ve); NamedCache globalDiscountsCache = CacheFactory.getCache(CacheConstants.GLOBAL_DISCOUNTS_CACHE_NAME); globalDiscountsCache.addIndex(me, false, null); And the final query was: ValueExtractor[] ve = { new ReflectionExtractor("getSalesChannelId" ), new ReflectionExtractor("getLevelId" ),    new ReflectionExtractor("getAreaId" ), new ReflectionExtractor("getDepartmentId" ),    new ReflectionExtractor("getFamilyId" ), new ReflectionExtractor("getManufacturer" ),    new ReflectionExtractor("getBrand" ), new ReflectionExtractor("getSalesCompanyId" )}; MultiExtractor me = new MultiExtractor(ve); // Fill composite parameters.String SalesCompanyId = xxxx;...AndFilter composite = new AndFilter(new EqualsFilter(me,                   Arrays.asList(iSalesChannelId, iLevelId, iAreaId, iDepartmentId, iFamilyId, iManufacturer, iBrand, SalesCompanyId)),                                     new GreaterEqualsFilter(new ReflectionExtractor("getEndDate" ), iEndDate)); AndFilter finalFilter = new AndFilter(composite, new LessEqualsFilter(new ReflectionExtractor("getStartDate" ), iStartDate)); NamedCache globalDiscountsCache = CacheFactory.getCache(CacheConstants.GLOBAL_DISCOUNTS_CACHE_NAME); Set applicableDiscounts = globalDiscountsCache.entrySet(finalFilter);      Using this composite index the query improved dramatically and the execution time dropped to between 2 ms and  4 ms.  These execution times completely met the non-functional performance requirements . It should be noticed than when using the composite index the order of the attributes inside the ValueExtractor was not relevant.

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  • Graphic Designing in the Corporate Business World

    Every company or business organization wants to craft a positive brand identity of their own in the market and make people brand aware so that desired profits are gained. We all identify our favorite... [Author: Alan Smith - Web Design and Development - June 11, 2010]

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  • Getting Started With SEO on Your New Website

    I have learned that the best thing a brand new website can do is get one way links to their site. So for someone who is brand new at this that should be job #1. So how do you get someone to link to your site? You either beg other webmasters to link over to your site, or you take some time and learn about all of the free ways to get links.

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  • 3 Trends for SMBs around Social, Mobile, and Sensor

    - by Socially_Aware_Enterprise
    While I often am talking to big companies or discussing enterprise solutions. There are times when individuals ask me about Small or Medium sized business trends.  Interestingly,  the Enterprise Social, Mobile, and Sensor initiatives I regularly discuss are in fact related to even the Mom and Pop storefront. The eco-system of new service players in the Social-Mobile-Sensor space generally emerge developing partnerships with enterprises as they develop and bring economy to scale to their services for the larger market. And of course Oracle has an entire division dedicated for delivering products and support to help emerging companies compete without the need to open an industrial strength credit line.. So here are some trends that we are helping large enterprises to deploy today, but small and medium businesses should be able to take advantage of by the end of this year and starting into 2015. 1) The typical small business is generally "Localized". But the ability to be "Hyper-Localized" will come as location based services become ubiquitous. Many small businesses have one or several storefronts and theirs are typically within a single regional economic footprint. While the internet provides global reach, it will be the businesses that invest in social, mobile and local that will win in the end.  Of course I am a huge SoMoLo evangelist. The SMBs' content and targeting with platforms for Geo-Fencing, Geo-Conquesting and Path-Matching to HHI are all going to be accessible to them, if not for Mobile Apps, then via Mobile messaging in Social Networks that offer it.. Expect to be able to target FaceBook messaging not by city, but by store or mall… This makes being able to be "Hyper-Local" even more important. And with new proximity services coming online more than ever before, SMBs will operate and service customers with pinpoint accuracy right down to where they stand in an aisle. Geo-Conquesting will be huge for small players to place ads when customers pass through competitors regions. Car Dealers are doing this now.. But also of course iBeacons are now very cheap and getting easier to put in retail stores. The ability for sales to happen anywhere in the store via a mobile phone or tablet is huge, as it will give the small shop the flexibility to not have to "Guard the Register" as more or most transactions will be digital. Thus, M-Commerce and T-Commerce will change the job of cashier dramatically.. 2) Intra-Brand Advocacy, the idea now is that rather than just depend on your trusty social media manager and his team, you are going to push more and more individuals with expertise inside the organization to help manage, reach-out, and utilize social channels to manage the incoming questions and answers customers need. While for years CRM was the tool of the enterprise, today CRMs enable this now "Salesforce et al" capability to trickle throughout the company. This gives greater pressure to organize roles, but also flatten out the organization. Internal collaboration around topics and customer needs is going to be the key for SMBs to finally get serious about customer experiences. Their customers are online and in social networks. This includes not just B2C SMBs but also B2B companies as well. Don't believe me? To find the players just use hashtag #SocialSelling and you will see… 3) The Visual Networks will begin to move from Content Aggregators to Content Collaboration platforms, which means Pinterest, Instagram, Vine, & others will begin to move to add more features brands want, first marketing platforms, rather than unique brand partnerships as they do today, but this will open ways for SMBs to engage with clear brand messaging and metrics. Eventually providing more "Collaboration" between Brand and Consumer.. Don't think for a minute Facebook bought Oculus Rift so you could see your timeline in 3-D. The Social Networks I advise customers to invest in are ones that are audio and visual intrinsically. Players from SoundCloud to Pinterest are deploying ways for brands to harness their interactive visual or audio based social networks to sell ad units aka brand messaging. While the Social Media revolution is going on, the emphasis was on the social, today it more and more about the media in social, that enterprises soon small and medium businesses will be connected to. 

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  • I need some help with either my SQL or my PHP I do not know which...

    - by sico87
    Hello I am creating a CMS and some of the functionality of it that the images that are within the content are managable. I currently trying to display a table that shows the the content title and then the associated images, ideally I would like a layout similar to this, Content Title Image 1 Image 2 Image 3 Content Title 2 Image 1 Image 2 Content Title 3 Image 1 The SQL the returns the data is actually formed using Codeigniters Active Record class, function getAllContentImages() { $this->db->select('*'); $this->db->from('contentImagesTable'); $this->db->join('contentTable', 'contentTable.contentId = contentImagesTable.contentId'); $this->db->join('categoryTable', 'categoryTable.categoryId = contentTable.categoryId'); $query = $this->db->get(); return $query->result_array(); } The array that is returned is looks like this, I have cut the size down for readability. Array ( [0] => Array ( [contentImageId] => 25 [contentImageName] => green.png [contentImageType] => .png [contentImagePath] => /var/www/bangmarketing.bang/media/uploads/contentImages/2/green.png [isHeadlineImage] => 1 [contentImageDateUploaded] => 1265222654 [contentId] => 2 [dashboardUserId] => 0 [contentTitle] => sadsadsadassss [contentAbstract] => <p>Pllllleeeeeeeaaaaasssssseeeeee Work</p> [contentBody] => <p>Please work :-( please</p> [contentOnline] => 0 [contentAllowComments] => 0 [contentDateCreated] => 1265124038 [categoryId] => 1 [categoryTitle] => blogsss [categoryAbstract] => <p>asdsdsadasdsadfdsgdgdsgdsgssssssssssss</p> [categorySlug] => blog [categoryIsSpecial] => 0 [categoryOnline] => 1 [categoryDateCreated] => 1266588327 ) [1] => Array ( [contentImageId] => 28 [contentImageName] => yellow.png [contentImageType] => .png [contentImagePath] => /var/www/bangmarketing.bang/media/uploads/contentImages/7/yellow.png [isHeadlineImage] => 1 [contentImageDateUploaded] => 1265388055 [contentId] => 7 [dashboardUserId] => 0 [contentTitle] => Another Blog [contentAbstract] => <p>This is another blog and it is shit becuase this does not work</p> [contentBody] => <p>ioasfihfududfhdufhuishdfiudshfiudhsfiuhdsiufhusdhfuids</p> [contentOnline] => 1 [contentAllowComments] => 0 [contentDateCreated] => 1265388034 [categoryId] => 1 [categoryTitle] => blogsss [categoryAbstract] => <p>asdsdsadasdsadfdsgdgdsgdsgssssssssssss</p> [categorySlug] => blog [categoryIsSpecial] => 0 [categoryOnline] => 1 [categoryDateCreated] => 1266588327 ) [2] => Array ( [contentImageId] => 33 [contentImageName] => portaski.jpg [contentImageType] => .jpg [contentImagePath] => /var/www/bangmarketing.bang/media/uploads/contentImages/11/portaski.jpg [isHeadlineImage] => 1 [contentImageDateUploaded] => 1265714175 [contentId] => 11 [dashboardUserId] => 0 [contentTitle] => Portaski - new product and brand launch by Bang [contentAbstract] => <p>Bang's experience in new product development has helped launch PortaSki &ndash; the pocket-sized device which is set to revolutionise skiing.</p> [contentBody] => <p>After developing Portaski's brand identity and positioning, Bang re-designed the product and its packaging ahead of launch in late 2008.</p> <p>A media and PR strategy was devised and implemented using Bang's close relationship with two of the UK's most influential organisations in the Advertising and Media Buying industries. On-line advertising was supported with editorial reviews in the UK's leading broadsheets and tabloids, which combined with pin-point HTML direct mail to drive consumers to the new e-commerce site.</p> <p>Impressive month-on-month growth has been achieved since launch, and the direct marketing activity resulted in an unprecedented 2.71% of targets going on-line to purchase a PortaSki.</p> <p>For further information visit <a href="http://www.portaski.com" target="_blank">www.portaski.com</a></p> [contentOnline] => 1 [contentAllowComments] => 0 [contentDateCreated] => 1265718184 [categoryId] => 1 [categoryTitle] => blogsss [categoryAbstract] => <p>asdsdsadasdsadfdsgdgdsgdsgssssssssssss</p> [categorySlug] => blog [categoryIsSpecial] => 0 [categoryOnline] => 1 [categoryDateCreated] => 1266588327 ) [3] => Array ( [contentImageId] => 26 [contentImageName] => housingplus.jpg [contentImageType] => .jpg [contentImagePath] => /var/www/bangmarketing.bang/media/uploads/contentImages/5/housingplus.jpg [isHeadlineImage] => 1 [contentImageDateUploaded] => 1265284989 [contentId] => 5 [dashboardUserId] => 0 [contentTitle] => Bang launches Housing Plus [contentAbstract] => <p>Bang has launched Housing Plus, the new brand for the Central Borders Housing Group, along with new sub-brands Property Care and SSHA.</p> [contentBody] => <p>The Midlands based Group, with turnover in excess of &pound;21M, appointed Bang in 2008 following an open pitch of over 40 agencies. Bang's work began with an extensive marketing research strategy that challenged the Group's former positioning and brand structure.</p> <p>The research unveiled that the housing sector demanded a values-led Group. This led Bang to develop the brave &lsquo;Together for the Right Reasons' positioning for Housing Plus.</p> <p>Chris Garratt, Marketing Director at Bang explained "The housing sector has witnessed wholesale change in recent years. Much to tenant's dismay, many associations and Groups appear to be losing touch with their roots, we wanted to develop a Group for associations who place principles at the heart of their corporate strategy".</p> <p>The repositioned sub-brands also play an important role in the Group's revised brand by highlighting Housing Plus' willingness to embrace and nurture individual identities. Chris Garratt continued "By adopting a &lsquo;house of brands' hierarchy from the outset, Housing Plus has sent out a strong message to prospective strategic partners".</p> <p>Bang handled all aspects of work for the redevelopment of the three brands, including research, brand creation, naming, positioning, internal branding and communications, advertising, the brand launches, building the brands' on-line presence and the creation of a powerful brand film &ndash; which is already attracting significant interest from across the sector.</p> [contentOnline] => 1 [contentAllowComments] => 0 [contentDateCreated] => 1265285940 [categoryId] => 8 [categoryTitle] => News [categoryAbstract] => <p>The world at Bang Marketing moves fast, keep up to date w [categorySlug] => news [categoryIsSpecial] => 0 [categoryOnline] => 1 [categoryDateCreated] => 1265283717 ) I need a way that I can get all the content images associated with the same content title in one group and then display under the content title. Can anyone help?

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  • Some clarification needed about synchronous versus asynchronous asio operations

    - by Old newbie
    As far as I know, the main difference between synchronous and asynchronous operations. I.e. write() or read() vs async_write() and async_read() is that the former, don't return until the operation finish -or error-, and the last ones, returns inmediately. Due the fact that the asynchronous operations are controlled by an io_service.run() that does not finish until the controlled operations has finalized. It seems to me that in sequencial operations as those involved in TCP/IP connections with protocols such as POP3, in which the operaton is a sequence such as: C: <connect> S: Ok. C: User... S: Ok. C: Password S: Ok. C: Command S: answer C: Command S: answer ... C: bye S: <close> The difference between synchronous/asynchronous opperatons does not make much sense. Of course, in both operations there is allways the risk that the program flow stops indefinitely by some circunstance -there the use of timers-, but I would like know some more authorized opinions in this matter. I must admit that the question is rather ill-defined, but I like hear some advices about when use one or other, because I've problems in debugging with MS Visual Studio, asynchronous SSL operations in a POP3 client in wich I'm working now -about some of who surely I would write here soon-, and sometimes think that perhaps is a bad idea use asynchronous in this. Not to say that I'm an absolute newbie with this librarys, that additionally to the difficult with the idioma, and some obscure concepts in the STL, must suffer the brevity of the asio documentation.

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  • Windows does not detect any modems anymore[HSPA]

    - by Shenal Silva
    By an accident i uninstalled my Connect manager (ZTE). but when i re-install it the virtual CD drive is detected but it does not detect the drivers. When i direct to the folder containing the relevant drivers(.sys files) still it doesnt detect. Then i tried a modem of a different brand Huawei the same problem presists As i understand it is not a device(brand) driver specific issue as it does not detect modem(dongles) of any brand. when i plugged in a different USB device(a pen drive) the driver is detected and it works perfectly. Please help me with the issue i have tried system restore but it doesnt work. I want a repair that works without re-installing windows [Edit] I tried Karan's suggested method with usboblivion it didnt work. now im sure that the issue does not deal with the registry

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  • What are the quality metrics for RAM?

    - by Hi-Tech KitKat Android
    I have searched RAM and i found there are given some specification for the same capacity RAM, What are the difference and performance comparison between these? Like RAM1 General Brand Transcend Memory Type 2 GB (8 x 128 MB) DDR2 DIMM Memory Standard DDR2-800/PC-6400 Compatible Device PC Pins 240-pin Burst Length 4, 8 Buffered/Unbuffered Unbuffered Memory Memory Clock 400 MHz Technology DDR2 SDRAM Memory CAS Latency 4, 5, 6 RAM 2 General Brand Transcend Memory Type 2 GB (8 x 128 MB) DDR2 DIMM Memory Standard DDR2-667/PC2-5300 Compatible Device PC Pins 240-pin Burst Length 4, 8 Buffered/Unbuffered Unbuffered Memory Memory Clock 333 MHz Technology DDR2 SDRAM Memory CAS Latency 3, 4, 5 RAM3 General Brand Kingston Memory Type 2 GB (64 x 256 MB) 800 MHz DDR2 DIMM Compatible Device PC Pins 240-pin Error Check Non-ECC Buffered/Unbuffered Unbuffered Memory Memory Clock 200 MHz Technology DDR2 SDRAM Memory CAS Latency 6 What are the affect of the following Memory Type(given as 8 x 128 MB) Memory Clock (given in MHz) CAS Latency (given as 4,5,6) my Requirement is 2 GB DDR2 Type Desktop Please help

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  • SQL SERVER – The Difference between Dual Core vs. Core 2 Duo

    - by pinaldave
    I have decided that I would not write on this subject until I have received a total of 25 questions on this subject. Here are a few questions from the list: Questions: What is the difference between Dual Core and Core 2 Duo? Which one is recommended for SQL Server: Core 2 Duo or Dual Core? Can I upgrade my Dual Core to Core 2 Duo? If Dual Core has 2 CPUs, how many CPUs does Core 2 Duo have? Is it true that Core 2 Duo and Dual Core meant the same thing? Well, let us see the answer. Optimistically, I would be directing everybody to this blog post if I receive a question of the same kind sometime in the future. To verify the information that I provide, visit Intel’s site. For additional information regarding the subject, visit Wikipedia. My Answer: Any computer that has two CPUs or two “cores“ is known as Dual Core. Core Duo is a brand name of Intel for Dual Core. Core 2 Duo is simply a higher version of Core Duo. (e.g. for Pentium brand, it`s like Pentium I, Pentium II, etc.) The computer I am using now has Core 2 Duo. Intel has launched a new brand, which they call i3, i5, and i7.  Here, the numbers are not related to the number of cores; rather, they show the range of the CPU. I3 is of low range and i7 is of high range. Feel free to add more details by adding valuable comments here. And if you still want to ask why I created this blog post, well, I mentioned that I was waiting for 25 questions threshold to hit, before I write about this subject which I didn`t really plan to write about. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: Pinal Dave, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority News, T SQL, Technology

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  • I'm Not Bi-Polar, I'm Bi-Winning

    - by David Dorf
    On March 1st, Charlie Sheen joined Twitter and was able to amass 1M followers in 25 hours and 17 minutes, setting an official world record.  So why does it take your brand so long to collect followers?  Easy: you're brand isn't a train wreck.Wouldn't it be great if your customers we chatting about your products as much as they're talking about Charlie #winning?  There are a couple things retailers can do.  First, you can offer check-ins to your customers, which can occasionally get a "ooh, what are you buying there?" in the social network. Another methods is to allow customer to "like" particular products on your Web site.  Companies like Wet Seal excel at that.We've been experimenting with automatic posting from the POS, assuming a customer has opted-in.  When you buy something in a store, the POS can automatically post "Dave just bought something at Wet Seal" to Facebook, Twitter, and Foursquare simultaneously.  We stopped short of mentioning the specific product so we don't pull a Beacon.  The idea is the same: get the conversation started.  Give customers a virtual water-cooler where they can discuss products and influence buying decisions.The guys over at ShopSocially have done something very similar.  On the Facebook page for Cafe Press, customers can claim purchases, effectively bragging on their walls.  Each posting goes through the Facebook newsfeed and gets friends interested.  They are seeing over 1,000 purchases being shared daily, and that's generating over 300,000 brand impressions.Sounds like a winning idea.

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  • Integrating Social, Marketing, and Loyalty to Deliver Great Customer Experiences

    - by Charles Knapp
    Eighty nine percent of consumers quit a brand after one bad experience. With the high cost of acquiring new customers, what can brand leaders do? At the Loyalty World Conference this week in London, global business leaders such as the co-founder of Ben & Jerry’s shared the latest in how to retain customers and boost advocacy. Melissa Boxer and Sundar Swaminathan of Oracle shared that by taking an outside-in approach, you can deliver a differentiated, loyalty-building experience throughout the customer lifecycle, from researching and selecting through to using and recommending. To transform customer experiences, you need to integrate your brand’s social, marketing, and loyalty functions from the commonplace silos. Three key strategies: Know more and understand, unifying and capturing insights across touch points to better understand who to serve, how to serve, and when to serve.  Connect and engage across social and traditional channels, empowering a relationship ecosystem between social communities, customers, and employees. Make the personalized experience easy and rewarding. Visit us on twitter.com/oraclecrm to learn more useful highlights from the #lwconf conference.

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  • Facebook Stories for Retailers

    - by David Dorf
    Getting people to "like" a brand is important because it opens the door to a possible B2C relationship. Once a person likes that brand, the brand can post to their newsfeed with promotions, announcements, and surveys. At least for me, I "hide" the noisy brands and just monitor the ones that keep posts under 4 times a week. I see lots of people, especially with fashion brands, comment on postings at which point the posting is seen by their network. A metric I've heard (but not verified) is that for every person that comments, ten of their friends see the original posting. That's a pretty cheap way to communicate to potential customers in a viral way. Over at mainstreet.com they compiled the a list of the top liked retailers on Facebook as of Feb 1, 2011. They are listed below: 19,414,892 Starbucks 11,302,939 Victoria's Secret 7,925,184 Zara 7,032,398 McDonald's 6,117,222 H&M 5,400,586 Taco Bell 4,665,760 Subway 4,494,849 Lacoste 4,185,570 Hollister 3,973,181 Forever 21 So I guess the public likes their fast-food and fashion. To take this to the next level, Facebook is now displaying Sponsored Stories, which I saw for the first time on my page this weekend. I found this picture at the Wall Blog that depicits Sponsored Stories very well. Over on the right-hand column of a person's page, where they see advertisements and such, Facebook will post stories involving their network of friends and their interaction with sponsored brands. Now their "likes" can suddenly become your ads. "Jessica and Philip like Starbucks. What are you waiting for?" This is another great way to take messages viral by accessing social graphs. As usual there will be a certain level of outcry from privacy advocates, but given the other more iniquitous issues, I believe this will fall by the wayside. Retailers should consider using Sponsored Stories to increase their Likes, and thus increase their voice in the social world.

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  • New Oracle.com global navigation

    - by tim.bonnemann
    This is a guest post by Michal Kopec, Senior User Experience Architect her at Oracle Marketing Brand and Creative. We have just refreshed the Oracle.com global navigation to serve you better with Oracle related information and news. Highlights 1. Updated, user-oriented and business information balanced navigational categories. Say hello to the new categories: Downloads, Education and Oracle Technology Network. Oracle Partner Network navigation received a facelift too. 2. Brand new flyout based navigation - mouse over Partners for instance - providing both a high level content overview as well as shortcut links for most popular website destinations 3. Introducing audience based - I'm a... - and - I want to... - task-based navigation. Now you can navigate based on who you are or what is you want to accomplish. Please note this is an initial step - we want to build out those based on your opinions and feedback. 4. Adjusted Oracle Technology Network horizontal navigation to match Oracle.com. Oracle Technology Network users can now benefit from OTN content being accessible from anywhere during their Oracle.com and OTN visits of course :) 5. Last but not least - we applied the same refreshed global navigation to a couple of country sites - starting with Oracle Brazil and Oracle China. More to come. The project internal code name is Mosaic. It is an effort to provide you with unified user and brand experience during your Oracle websites visit. Every time you hear Mosaic expect great things to happen. With that - please let us know what you think. We value your opinion.

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  • Correct configuration of multiple Analytics trackers per page, spanning domains and subdomains

    - by Eliot Shepard
    My company publishes sites on a somewhat convoluted domain structure, and we're having trouble getting accurate numbers in Analytics when we have multiple trackers on the page. We publish under two brands (A, B). Each brand has a "national" site at A.com, B.com, as well as per-city "local" sites at eg. ny.A.com, la.A.com, sf.A.com, etc. Right now we're trying to track in these dimensions: Full network (A.com, ny.A.com, B.com, la.B.com, etc.) All sites in brand (A.com, ny.A.com, la.A.com, etc.) Inidividual site (ny.A.com) Here are the commands we're using on an individual site: _gaq.push( ['t0._setAccount', 'UA-XXXXXX-1'], // full network ['t0._setDomainName', 'none'], ['t0._setAllowLinker', true], ['t0._trackPageview'], ['t1._trackPageLoadTime'], ['t1._setAccount', 'UA-XXXXXX-2'], // brand ['t1._setDomainName', 'none'], ['t1._setAllowLinker', true], ['t1._trackPageview'], ['t1._trackPageLoadTime'], ['t2._setAccount', 'UA-XXXXXX-3'], // individual ['t2._setDomainName', 'none'], ['t2._setAllowLinker', true], ['t2._trackPageview'], ['t2._trackPageLoadTime'] ); We send the same commands to each account because we've had strange results when trackers were configured differently in the past. However, right now we're seeing inflated numbers for uniques on all three trackers. What is the correct way to configure this setup? Thanks for your time.

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  • Were the first assemblers written in machine code?

    - by The111
    I am reading the book The Elements of Computing Systems: Building a Modern Computer from First Principles, which contains projects encompassing the build of a computer from boolean gates all the way to high level applications (in that order). The current project I'm working on is writing an assembler using a high level language of my choice, to translate from Hack assembly code to Hack machine code (Hack is the name of the hardware platform built in the previous chapters). Although the hardware has all been built in a simulator, I have tried to pretend that I am really constructing each level using only the tools available to me at that point in the real process. That said, it got me thinking. Using a high level language to write my assembler is certainly convenient, but for the very first assembler ever written (i.e. in history), wouldn't it need to be written in machine code, since that's all that existed at the time? And a correlated question... how about today? If a brand new CPU architecture comes out, with a brand new instruction set, and a brand new assembly syntax, how would the assembler be constructed? I'm assuming you could still use an existing high level language to generate binaries for the assembler program, since if you know the syntax of both the assembly and machine languages for your new platform, then the task of writing the assembler is really just a text analysis task and is not inherently related to that platform (i.e. needing to be written in that platform's machine language)... which is the very reason I am able to "cheat" while writing my Hack assembler in 2012, and use some preexisting high level language to help me out.

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  • Congratulations to 2012 Innovation Award winners in BPM category

    - by Manoj Das
    Last year many of our customers went live on BPM 11g. It is my extreme pleasure to congratulate two of them – Amadeus and Navistar – for being awarded Oracle Fusion Middleware Innovation Award at Oracle OpenWorld 2012. We invited our customers to submit their most innovative BPM implementations that have delivered substantiated value to them. This year we saw more than 20 submissions from our customers seeing significant business value from their live BPM 11g deployments. The submissions came from across the world, spanning various industry verticals including manufacturing, healthcare, logistics, Hi-Tech, Public Sector, Education and covering many process usage patterns. Award submissions were evaluated based on the uniqueness of their business case, business benefits, level of impact relative to the size of the organization, complexity and magnitude of implementation, and the originality of architecture. Amadeus Team Receiving Innovation Award from Hasan Rizvi Congratulations to Amadeus and Navistar and their teams on being recognized from among some very strong submissions and more importantly for the business value delivered. It is an honor to be part of your success and to play a small role in the innovation you drive. Navistar is a leading truck manufacturing company which produces International® brand commercial and military trucks, MaxxForce® brand diesel engines, IC Bus™ brand school and commercial buses, and Navistar RV brands of recreational vehicles. The company also provides truck and diesel engine service parts. Amadeus is a leading transaction processor for the global travel and tourism industry, providing transaction processing power and technology solutions to both travellers and travel providers. Both Navistar and Amadeus have leveraged Oracle BPM Suite to improve visibility into their business and made their business more agile and efficient. We congratulate them again and wish them continued success in their business and future BPM initiatives.

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  • Focus on Social Relationship Management at Oracle OpenWorld

    - by Pat Ma
    v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} 0 0 1 422 2408 involver 20 5 2825 14.0 Normal 0 false false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Greetings from Oracle OpenWorld 2012. Today, we’re going to focus on Social Relationship Management at Oracle OpenWorld.?Social networking is touching all businesses today.  Customers are speaking about your brand right now on social media sites. Your employees are speaking to one another on social media sites. In an Oracle survey, 40% of consumers factor in Facebook recommendations when making purchasing decisions. Despite the rise of social networking, 70% of marketers report having little understanding of social media conversations happening around their brand. Oracle has invested in technologies that will help companies leverage social media technologies for their enterprise. Our suite of social products is collectively known as Social Relationship Management. Customers are using Social Relationship Management to get analytics to social media conversations around their brand, manage multiple social media channels while keeping their brand consistent, optimize internal workflows and processes, and create better customer relationships and experiences. In this example, using Social Relationship Management, a high-end national grocery chain is able to see that “Coconut Water” is trending in San Francisco. They are now able to send a $2-off coconut water coupon to shoppers who have checked into their San Francisco locations. This promotion further drives sales of coconut water in San Francisco. In another example, using Social Relationship Management, a technology company creates multiple Facebook pages and runs campaigns on them. These social campaigns are now integrated and tracked as another marketing channel in Oracle Fusion CRM. The technology company can now track and respond to a particular customer as he moves across multiple channels – without having to restart the conversation each time the customer contacts the company. Furthermore, the technology company can see in one interface what marketing channels – including social – is performing best for each promotion. Besides being a Software-as-a-Service solution, social is also a Platform-as-a-Service solution. The benefit here is that customers can extend the functionality of our social applications to suit their particular needs or create their own social application from scratch. During the Social Developer track, developers are learning how to use Java and other industry-standard programming languages to plug in social functionality to enterprise applications. To see how Social Relationship Management can help your business build better relationships and experience with customers, visit us on the web at oracle.com/social. There are a lot more social-oriented sessions left at OpenWorld. To view a schedule of the upcoming social-oriented sessions, go here.

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  • So You Want to Be a Social Media Director

    - by Mike Stiles
    Do you want to be a Social Media Director? Some say the title is already losing its relevance; that social should be a basic skill that is required and used no matter what your position is inside the enterprise. I suppose that’s visionary, and a fun thing for thought leaders to say. But in the vast majority of business organizations, we’re so far away from that reality that the thought of not having someone driving social’s implementation and guiding its proper usage conjures up images of anarchy. That said, social media has become so broad, so catch-all, and so extended across business functions, that today’s Social Media Director, depending on the size of their staff, must make jacks-of-all-trades look like one-trick-ponies. Just as the purview of the CMO has grown all-encompassing, the disciplines required of their heads of social are stacking up. Master of Content Every social pipeline you build must stay filled, with quantity and quality. Content takes time, and the job never stops. Never. And no, it’s not true that anybody can write. Master of Customer Experience You must have a passion for hearing from customers and making them really happy. Master of PR You must know how to communicate and leverage the trust you’ve built when crises strike. Couldn’t hurt to be a Master of Politics. Master of Social Technology So many social management tools on the market. You have to know what social tech ecosystem makes sense and avoid piecemeal point solutions. Master of Business Development Social for selling and prospecting is hot, and you have to know how to use social to do it. Master of Analytics Nothing else matters if you can’t prove social is helping the brand. That’s right, creative content guy has to also be a math and stats geek. Good luck with that. Master of Paid Media You’ve got to learn the language, learn the tactics, learn the vendors and learn how to measure results. Master of Education Guess who gets to teach everyone who has no clue how to use social for business. Master of Personal Likability You’ll be leading the voice, tone, image and personality of the brand. If you don’t instinctively know how to be liked by actual people, the brand will be starting from a deficit. How deep must you go in this parade of masteries? Again, that depends on your employer’s maturity level in social. Serious players recognize these as distinct disciplines requiring true experts for maximum effect. Less serious players will need you to execute personally in many of these areas. Do the best you can, and try to grow quickly at each. If you’re the sole person executing all social…well…you’re in the game of managing expectations and trying to socially educate your employer. The good news is, you should be making a certifiable killing. If you’re alone and your salary is modest, time to understand how many brands out there crave what you’ve mastered. Not to push back against thought leaders, but the need for brand social leadership has not gone away…not even a little bit. @mikestiles @oraclesocialPhoto: Stefan Wagner, freeimages.com

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  • Finalists for Community Manager of the Year Announced

    - by Mike Stiles
    For as long as brand social has been around, there’s still an amazing disparity from company to company on the role of Community Manager. At some brands, they are the lead social innovators. At others, the task has been relegated to interns who are at the company temporarily. Some have total autonomy and trust. Others must get chain-of-command permission each time they engage. So what does a premiere “worth their weight in gold” Community Manager look like? More than anyone else in the building, they have the most intimate knowledge of who the customer is. They live on the front lines and are the first to detect problems and opportunities. They are sincere, raving fans of the brand themselves and are trusted advocates for the others. They’re fun to be around. They aren’t salespeople. Give me one Community Manager who’s been at the job 6 months over 5 focus groups any day. Because not unlike in speed dating, they must immediately learn how to make a positive, lasting impression on fans so they’ll want to return and keep the relationship going. They’re informers and entertainers, with a true belief in the value of the brand’s proposition. Internally, they live at the mercy of the resources allocated toward social. Many, whose managers don’t understand the time involved in properly curating a community, are tasked with 2 or 3 too many of them. 63% of CM’s will spend over 30 hours a week on one community. They come to intuitively know the value of the relationships they’re building, even if they can’t always be shown in a bar graph to the C-suite. Many must communicate how the customer feels to executives that simply don’t seem to want to hear it. Some can get the answers fans want quickly, others are frustrated in their ability to respond within an impressive timeframe. In short, in a corporate world coping with sweeping technological changes, amidst business school doublespeak, pie charts, decks, strat sessions and data points, the role of the Community Manager is the most…human. They are the true emotional connection to the real life customer. Which is why we sought to find a way to recognize and honor who they are, what they do, and how well they have defined the position as social grows and integrates into the larger organization. Meet our 3 finalists for Community Manager of the Year. Jeff Esposito with VistaprintJeff manages and heads up content strategy for all social networks and blogs. He also crafts company-wide policies surrounding the social space. Vistaprint won the NEDMA Gold Award for Twitter Strategy in 2010 and 2011, and a Bronze in 2011 for Social Media Strategy. Prior to Vistaprint, Jeff was Media Relations Manager with the Long Island Ducks. He graduated from Seton Hall University with a BA in English and a minor in Classical Studies. Stacey Acevero with Vocus In addition to social management, Stacey blogs at Vocus on influential marketing and social media, and blogs at PRWeb on public relations and SEO. She’s been named one of the #Nifty50 Women in Tech on Twitter 2 years in a row, as well as included in the 15 up-and-coming PR pros to watch in 2012. Carly Severn with the San Francisco BalletCarly drives engagement, widens the fanbase and generates digital content for America’s oldest professional ballet company. Managed properties include Facebook, Twitter, Tumblr, Pinterest, Instagram, YouTube and G+. Prior to joining the SF Ballet, Carly was Marketing & Press Coordinator at The Fitzwilliam Museum at Cambridge, where she graduated with a degree in English. We invite you to join us at the first annual Oracle Social Media Summit November 14 and 15 at the Wynn in Las Vegas where our finalists will be featured. Over 300 top brand marketers, agency executives, and social leaders & innovators will be exploring how social is transforming business. Space is limited and the information valuable, so get more info and get registered as soon as possible at the event site.

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  • Linq to Entities and POCO foreign key relations mapping (1 to 0..1) problem

    - by brainnovative
    For my ASP.NET MVC 2 application I use Entity Framework 1.0 as my data access layer (repository). But I decided I want to return POCO. For the first time I have encountered a problem when I wanted to get a list of Brands with their optional logos. Here's what I did: public IQueryable<Model.Products.Brand> GetAll() { IQueryable<Model.Products.Brand> brands = from b in EntitiesCtx.Brands.Include("Logo") select new Model.Products.Brand() { BrandId = b.BrandId, Name = b.Name, Description = b.Description, IsActive = b.IsActive, Logo = /*b.Logo != null ? */new Model.Cms.Image() { ImageId = b.Logo.ImageId, Alt = b.Logo.Alt, Url = b.Logo.Url }/* : null*/ }; return brands; } You can see in the comments what I would like to achieve. It worked fine whenever a Brand had a Logo otherwise it through an exception that you can assign null to the non-nullable type int (for Id). My workaround was to use nullable in the POCO class but that's not natural - then I have to check not only if Logo is null in my Service layer or Controllers and Views but mostly for Logo.ImageId.HasValue. It's not justified to have a non null Logo property if the id is null. Can anyone think of a better solution?

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  • Flex / Flash builder : no returning data using database

    - by Tristan
    Hello, i'm following some flex tutorials everything's working as wanted expected for one thing : When i use my function getServerByBrand($brand) there is no returned data into my datagrid and i don't know why because it uses the same schema as getAllserver() which is working . I don't know whether it's cause by the function itselft or the configuration in flash builder : protected function RechercheGSP_clickHandler(event:MouseEvent):void { getServerByBrandResult.token = dbClass.getServerByBrand(SearchInput.text); } Here's what i've got in Data/Services : getServerByBrand(brand : string) : Object And finally the function : public function getServerByBrand($brand) { $stmt = mysqli_prepare($this->connection, "SELECT DISTINCT * FROM $this->tablename where GSP_nom=? "); $this->throwExceptionOnError(); mysqli_stmt_execute($stmt); $this->throwExceptionOnError(); $rows = array(); mysqli_stmt_bind_result($stmt, $row->idServ, $row->GSP_nom, $row->IPserv, $row->port, $row->tickrate, $row->membre, $row->nomPays, $row->finContrat, $row->actif, $row->timestamp, $row->type, $row->jeux, $row->slot, $row->ipClient, $row->essai, $row->reussite, $row->echec, $row->valide, $row->email); while (mysqli_stmt_fetch($stmt)) { $row->timestamp = new DateTime($row->timestamp); $rows[] = $row; $row = new stdClass(); mysqli_stmt_bind_result($stmt, $row->idServ, $row->GSP_nom, $row->IPserv, $row->port, $row->tickrate, $row->membre, $row->nomPays, $row->finContrat, $row->actif, $row->timestamp, $row->type, $row->jeux, $row->slot, $row->ipClient, $row->essai, $row->reussite, $row->echec, $row->valide, $row->email); } mysqli_stmt_free_result($stmt); mysqli_close($this->connection); return $rows; } I tested the settings with configure return type and it tells me : "the operation returned a primitive "object". test settings : Parameters (brand) / Input type (String) / Value (woop) To conclude, there is no returned object at all. Do you see the problem ? Thanks

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  • Why can't I initialize a class through a setter?

    - by Rob emenaker
    If I have a custom class called Tires: #import <Foundation/Foundation.h> @interface Tires : NSObject { @private NSString *brand; int size; } @property (nonatomic,copy) NSString *brand; @property int size; - (id)init; - (void)dealloc; @end ============================================= #import "Tires.h" @implementation Tires @synthesize brand, size; - (id)init { if (self = [super init]) { [self setBrand:[[NSString alloc] initWithString:@""]]; [self setSize:0]; } return self; } - (void)dealloc { [super dealloc]; [brand release]; } @end And I synthesize a setter and getter in my View Controller: #import <UIKit/UIKit.h> #import "Tires.h" @interface testViewController : UIViewController { Tires *frontLeft, *frontRight, *backleft, *backRight; } @property (nonatomic,copy) Tires *frontLeft, *frontRight, *backleft, *backRight; @end ==================================== #import "testViewController.h" @implementation testViewController @synthesize frontLeft, frontRight, backleft, backRight; - (void)viewDidLoad { [super viewDidLoad]; [self setFrontLeft:[[Tires alloc] init]]; } - (void)dealloc { [super dealloc]; } @end It dies after [self setFrontLeft:[[Tires alloc] init]] comes back. It compiles just fine and when I run the debugger it actually gets all the way through the init method on Tires, but once it comes back it just dies and the view never appears. However if I change the viewDidLoad method to: - (void)viewDidLoad { [super viewDidLoad]; frontLeft = [[Tires alloc] init]; } It works just fine. I could just ditch the setter and access the frontLeft variable directly, but I was under the impression I should use setters and getters as much as possible and logically it seems like the setFrontLeft method should work. This brings up an additional question that my coworkers keep asking in these regards (we are all new to Objective-C); why use a setter and getter at all if you are in the same class as those setters and getters.

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  • How to get JSON code into MYSQL database?

    - by the_boy_za
    I've created this form with a jQuery autocomplete function. The selected brand from the autocomplete list needs to get sent to a PHP file using $.ajax function. My code doesn't seem to work but i can't find the error. I don't know why the data isn't getting inserted into MYSQL database. Here is my code: JQUERY: $(document).ready(function() { $("#autocomplete").autocomplete({ minLength: 2 }); $("#autocomplete").autocomplete({ source: ["Adidas", "Airforce", "Alpha Industries", "Asics", "Bikkemberg", "Birkenstock", "Bjorn Borg", "Brunotti", "Calvin Klein", "Cars Jeans", "Chanel", "Chasin", "Diesel", "Dior", "DKNY", "Dolce & Gabbana"] }); $("#add-brand").click(function() { var merk = $("#autocomplete").val(); $("#selected-brands").append(" <a class=\"deletemerk\" href=\"#\">" + merk + "</a>"); //Add your parameters here var param = JSON.stringify({ Brand: merk }); $.ajax({ type: "POST", async: true, url: "scripttohandlejson.php", contentType: "application/json", data: param, dataType: "json", success: function (good){ //handle success alert(good) }, failure: function (bad){ //handle any errors alert(bad) } }); return false; }); }); PHP FILE: scripttohandlejson.php <?PHP $getcontent = json_decode($json, true); $getcontent->{'Brand'}; $vraag ="INSERT INTO kijken (merk) VALUES ='$getcontent' "; $voerin = mysql_query($vraag) or die("couldnt put into db"); <?

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  • Performing a MYSQL query based off of $_GET results

    - by Michael N
    When a user clicks an item on my items page, it takes them to blank page template using $_GET to pass the item brand and model through. I'd like to perform another MYSQL query when that user clicks through to populate the blank page with the product details from my database. I'd like to retrieve the single row using the model number (unique ID) to populate the page with the information. I've tried a couple of things but am having a little difficulty. On my blank item page, I have $brand = $_GET['Brand']; $modelnumber = $_GET['ModelNumber']; $query = mysql_query("SELECT * FROM items WHERE `Model Number` = '$modelnumber'"); $results = mysql_fetch_row($query); echo $results; I think having ''s around Model Number is causing troubles, but without them, I get a Warning: mysql_fetch_row() expects parameter 1 to be resource, boolean given error. My database columns looks like Brand | Model Number | Price | Description | Image A few other things I have tried include $query = mysql_query("SELECT * FROM item WHERE Model Number = $_GET['ModelNumber']"); Which gave me a syntax error. I've also tried concatenating the $_GET which gives me a mysql_fetch_row() expects parameter 1 to be resource, boolean given error Which leads me to believe that I'm also going about displaying the results incorrectly. I'm not sure if I need to put it in a where loop like I have with my previous page which displays all items in the database because this is just displaying one.

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