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• Java Spotlight Episode 76: Pro Java FX2 - A Definative Guide to Rich Clients with Java Technology

  - by Roger Brinkley

  Tweet An interview with the authors of Pro Java FX2: A Definative Guide to Rich Clients with Java Technology. Right-click or Control-click to download this MP3 file. You can also subscribe to the Java Spotlight Podcast Feed to get the latest podcast automatically. If you use iTunes you can open iTunes and subscribe with this link:  Java Spotlight Podcast in iTunes. Show Notes News Angela Caicedo has created 3 new Java FX screen cast videos on java UTube channel: Part 1: Building your First Java FX Application with Netbeans 7.1, Part 2: Building your First Java FX Application with Netbeans 7.1, and Getting Started with Scene Builder.  Events March 26-29, EclipseCon, Reston, USA March 27, Virtual Developer Days - Java (Asia Pacific (English)),9:30 am to 2:00pm IST / 12:00pm to 4.30pm SGT  / 3.00pm - 7.30pm AEDT April 4-5, JavaOne Japan, Tokyo, Japan April 12, GreenJUG, Greenville, SC April 17-18, JavaOne Russia, Moscow Russia April 18–20, Devoxx France, Paris, France April 26, Mix-IT, Lyon, France, May 3-4, JavaOne India, Hyderabad, India Feature InterviewPro JavaFX 2: A Definitive Guide to Rich Clients with Java Technology is available from Amazon.com in either paperback or on the Kindle.James L. (Jim) Weaver is a Java and JavaFX developer, author, and speaker with a passion for helping rich-client Java and JavaFX become preferred technologies for new application development. Books that Jim has authored include Inside Java, Beginning J2EE, and Pro JavaFX Platform, with the latter being updated to cover JavaFX 2.0. His professional background includes 15 years as a systems architect at EDS, and the same number of years as an independent developer. Jim is an international speaker at software technology conferences, including the JavaOne conferences in San Francisco and São Paulo. Jim blogs at http://javafxpert.com, tweets @javafxpert. Weiqi Gao is a principal software engineer with Object Computing, Inc., in St. Louis, MO. He has more than 18 years of software development experience and has been using Java technology since 1998. He is interested in programming languages, object-oriented systems, distributed computing, and graphical user interfaces. He is a presenter and a member of the steering committee of the St. Louis Java Users Group. Weiqi holds a PhD in mathematics. Stephen Chin is chief agile methodologist at GXS and a technical expert in client UI technologies. He is lead author on the Pro Android Flash title and coauthored the Pro JavaFX Platform title, which is the leading technical reference for JavaFX. In addition, Stephen runs the very successful Silicon Valley JavaFX User Group, which has hundreds of members and tens of thousands of online viewers. Finally, he is a Java Champion, chair of the OSCON Java conference, and an internationally recognized speaker featured at Devoxx, Codemash, AnDevCon, Jazoon, and JavaOne, where he received a Rock Star Award. Stephen can be followed on twitter @steveonjava and reached via his blog: http://steveonjava.com.Dean Iverson has been writing software professionally for more than 15 years. He is employed by the Virginia Tech Transportation Institute, where he is a rich client application developer. He also has a small software consultancy called Pleasing Software Solutions, which he cofounded with his wife. Johan Vos started to work with Java in 1995. As part of the Blackdown team, he helped port Java to Linux. With LodgON, the company he cofounded, he has been mainly working on Java-based solutions for social networking software. Because he can't make a choice between embedded development and enterprise development, his main focus is on end-to-end Java, combining the strengths of backend systems and embedded devices. His favorite technologies are currently Java EE/Glassfish at the backend and JavaFX at the frontend. Johan's blog can be followed at http://blogs.lodgon.com/johan, he tweets at http://twitter.com/johanvos. Mail Bag What’s Cool Gerrit Grunwald's SteelSeries FX Experience Tools Canned Animations ComboBox

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• SQL SERVER – Introduction to Big Data – Guest Post

  - by pinaldave

  BIG Data – such a big word – everybody talks about this now a days. It is the word in the database world. In one of the conversation I asked my friend Jasjeet Sigh the same question – what is Big Data? He instantly came up with a very effective write-up.  Jasjeet is working as a Technical Manager with Koenig Solutions. He leads the SQL domain, and holds rich IT industry experience. Talking about Koenig, it is a 19 year old IT training company that offers several certification choices. Some of its courses include SharePoint Training, Project Management certifications, Microsoft Trainings, Business Intelligence programs, Web Design and Development courses etc. Big Data, as the name suggests, is about data that is BIG in nature. The data is BIG in terms of size, and it is difficult to manage such enormous data with relational database management systems that are quite popular these days. Big Data is not just about being large in size, it is also about the variety of the data that differs in form or type. Some examples of Big Data are given below : Scientific data related to weather and atmosphere, Genetics etc Data collected by various medical procedures, such as Radiology, CT scan, MRI etc Data related to Global Positioning System Pictures and Videos Radio Frequency Data Data that may vary very rapidly like stock exchange information Apart from difficulties in managing and storing such data, it is difficult to query, analyze and visualize it. The characteristics of Big Data can be defined by four Vs: Volume: It simply means a large volume of data that may span Petabyte, Exabyte and so on. However it also depends organization to organization that what volume of data they consider as Big Data. Variety: As discussed above, Big Data is not limited to relational information or structured Data. It can also include unstructured data like pictures, videos, text, audio etc. Velocity:  Velocity means the speed by which data changes. The higher is the velocity, the more efficient should be the system to capture and analyze the data. Missing any important point may lead to wrong analysis or may even result in loss. Veracity: It has been recently added as the fourth V, and generally means truthfulness or adherence to the truth. In terms of Big Data, it is more of a challenge than a characteristic. It is difficult to ascertain the truth out of the enormous amount of data and the one that has high velocity. There are always chances of having un-precise and uncertain data. It is a challenging task to clean such data before it is analyzed. Big Data can be considered as the next big thing in the IT sector in terms of innovation and development. If appropriate technologies are developed to analyze and use the information, it can be the driving force for almost all industrial segments. These include Retail, Manufacturing, Service, Finance, Healthcare etc. This will help them to automate business decisions, increase productivity, and innovate and develop new products. Thanks Jasjeet Singh for an excellent write up.  Jasjeet Sign is working as a Technical Manager with Koenig Solutions. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: Database, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL, Technology Tagged: Big Data

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• Partner Webcast - Migration to Weblogic Server 11g

  - by lukasz.romaszewski(at)oracle.com

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:RO;} Partner Webcast - Migration to Weblogic Server 11g March 25th, 12noonCET (1pm  EET/ 11am GMT)   Description The Oracle WebLogic 11g application server product line is the industry's most comprehensive Java platform for developing, deploying, and integrating enterprise applications. It provides the foundation for application grid, which is an architecture that enables enterprises to outperform their competitors while minimizing operational costs. Agenda 1.      1. Introduction to the Oracle WebLogic Server 11g 2.      2. Migration Process overview 3.      3. Migrating from iAS 10g a.      SmartUpgrade utility introduction b.      SmartUpgrade Demo 4.      4. Migrating from other JEE application servers a.      Understanding potential caveats b.      Using WebLogic classloader mechanism to isolate application c.       Shared libraries overview 5.      5. Migrating Oracle Fusion Middleware components (Forms&Reports, ADF, SOA etc) 6.      6. Summary 7.      7. Q&A    Delivery Format This FREE online LIVE eSeminar will be delivered over the Web and Conference Call. To register, click here For any questions please contact [email protected]. Registrations received less than 24hours  prior to start time may not receive confirmation to attend.

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• The Evolution of Television and Home Entertainment

  - by Bill Evjen

  This is a group that is focused on entertainment in the aviation industry. I am attending their conference for the first time as it relates to my job at Swank Motion Pictures and what we do for our various markets. I will post my notes here. The Evolution of Television and Home Entertainment by Patrick Cosson, Veebeam TV has been the center of living rooms for sometime. Conversations and culture evolve around the TV. The way we consume this content has dramatically been changing. After TV, we had the MTV revolution of TV. It has created shorter attention spans, it made us more materialistic, narcissistic, and not easily impressed. Then we came to the Internet. The amount of content has expanded. It contains a ton of user-generated content, provides filtering, organization, distribution. We now have a problem. We are in the age of digital excess. We can access whatever we want. In conjunction with this – we are moving. The challenge we have now is curation. The trends  we see: rapid shift from scheduled to on demand consumption. A move to Internet protocols from cable Rapid fragmentation of media a transition from the TV set to a variety of screens Social connections bring mediators and amplifiers. TiVo – the shift to on demand It is because of a time-crunch Provides personal experiences Once old consumption habits are changed, there is no way back! Experiences are that people are loading up content and then bringing it with them on planes, to hotels, etc. Rapid fragmentation of media sources Many new professional content sources and channels, the rise of digital distribution, and the rise of user-generated content contribute to the wealth of content sources and abundant choice. Netflix, BBC iPlayer, hulu, Pandora, iTunes, Amazon Video, Vudu, Voddler, Spotify (these companies didn’t exist 5 years ago). People now expect this kind of consumption. People are now thinking how to deliver all these tools. Transition from the TV set to multi-screens The TV screen has traditionally been the dominant consumption screen for TV and video. Now the PC, game consoles, and various mobile devices are rapidly becoming common video devices. Multi-screens are now the norm. Social connections becoming key mediators What increasingly funnels traffic on the web, social networking enablers, will become an integral part of the discovery, consumption and sharing model for Television. The revolution will be broadcasted on Facebook and Twitter. There is business disruption There are a lot of new entrants Rapid internationalization Increasing competition from existing media players A fragmenting audience base Web browser Freedom to access any site The fight over the walled garden Most devices are not powerful enough to support a full browser PC will always be present in the living room Wireless link between PC and TV Output 1080p, plays anything, secure Key players and their challenges Services Internet media is increasingly interconnected to social media and publicly shared UGC Content delivery moving to IPTV Rights management issues are creating silos and hindering a great user experience and growth Devices Devices are becoming people’s windows into all kinds of media from all kinds of sources There won’t be a consolidation of the device landscape, rather the opposite Finding the right niche makes the most sense. We are moving to an on demand world of streaming world. People want full access to anything.

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• Oracle celebrates a successful Oracle CloudWorld in Bogotá

  - by yaldahhakim

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 written by: Diana Tamayo Tovar Oracle CloudWorld Bogotá began with scattered showers, rain and strong winds, inviting Colombians to spend a whole day in the social, mobile and complete world of Oracle Cloud. The event took place on November 6th with 807 attendees, 15 media representatives and 65 partners, who gathered to share the business value of Cloud along with Oracle executives and Colombian market leaders. Line-of-business leaders in sales and marketing, customer service and support, HR and talent management, and finance and operations, shared their ideas with Colombian customers, giving them a chance to learn, discover and engage with the tools, trends and concepts of Cloud. The highlights of the event included the presence of keynote speakers such as Bob Evans, Chief Communications Officer, and a customer testimonial session with top business leaders from insurance, finances, retail, communications and health Colombian industries, who shared their innovation experiences and success stories on workforce empowerment, talent management, cloud security, social engagement and productivity, providing best case scenarios on how Oracle has helped them transform their business with technologies like cloud, social collaboration and mobile applications. The keynote session was preceded by a customer success story from one of the largest virtual network operator in the country, providing an interesting case study of mobile banking innovation and a great customer testimonial of the importance of cross industry strategies and cloud technology. The event provided five different tracks on the main trends of how companies communicate and engage with different audiences, providing a different perspective on the importance of empowering brands through their customers, trusting and investing in technology for growth, while Oracle University shared their knowledge with “Oracle Cloud Fundamentals” a training lesson regarding Java Cloud, Database Cloud and other Oracle Cloud product technologies and solutions. The rainy day scenario included sideshows of aerial acrobatics and speed painting performances to recreate the environment of modern and flexible Cloud Solutions in a colorful and creative way. Oracle CloudWorld Bogotá was a great opportunity to expose invalid cloud Myths and the main concerns of the Colombian customers towards cloud, considering IDC Latin America studies stating that 93% of Colombian business leaders are interested in cloud but only 47% understand its business value. Spending a day in the cloud with 6 demogrounds stations, conference sessions, interesting case studies and customer testimonials will surely widen the endless market opportunities for Colombian customers, leaving them amazed with how Oracle Cloud works towards integration with other environments, non oracle applications, social media and mobile devices with bulletproof security infrastructure. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Exclusive Webcast Series Explains How Project Success Drives Business Success

  - by Melissa Centurio Lopes

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} In the wake of the global financial crisis, organizations throughout the world are redoubling their efforts to enhance financial discipline, achieve operational excellence, and mitigate risk. How can they address all these areas with one comprehensive strategy? With enterprise project portfolio management solutions that provide greater transparency and visibility across all projects and portfolios, says Guy Barlow, Oracle director of industry strategy. In the following interview and in an exclusive, three-part webcast series, Barlow examines today’s new management realities and explains how organizations can succeed in this environment. Q: Financial discipline has always been important, what’s different today? A: A number of organizations are showing that by fiscally aligning projects with the business goals of their organizations, they can shave off hundreds of thousands if not millions of dollars in inefficiency and waste. For example, one Oracle customer, the Columbus Regional Airport Authority, reduced its unbudgeted costs from US$24.4 million to US$3.5 million, for an 88 percent improvement. Q: How do organizations achieve results like this? A: First, they need to have the vision to see project management as part of a broad and critical element in their overall enterprise strategy. That means using a single solution, such as Oracle‘s Primavera, to manage multiple projects across multiple functions within a company. So someone in corporate mergers and acquisitions as well as a capital projects team can standardize on the same technology. By doing so they all gain greater efficiency in planning and execution—because the technology can be configured for their specific roles and needs—and the IT organization really benefits from lower maintenance. Second, enterprises must give executive leaders—CFOs, COOs, and CEOs—visibility across the entire business to easily see what projects are on track and which ones are falling behind. In fact, once executives see the power of enterprise project portfolio management, uptake is very quick across the organization. Read the full interview here.

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• Announcing Oracle Knowledge 8.5: Even Superheroes Need Upgrades

  - by Richard Lefebvre

  It’s no secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one of the world’s largest technology companies and one of the world’s strongest technology-driven superheroes. If you've seen the recent Iron Man movies, you might have even noticed some of our servers sitting in Tony Stark’s lab. Heck, our CEO made a cameo appearance in one of the movies. Yeah, we’re fans. Especially as Iron Man is a regular guy with some amazing technology – like us. But Like all great things even Superheroes need upgrades, whether it’s their suit, their car or their spacestation. Oracle certainly has its share of advanced technology.  For example, Oracle acquired InQuira in 2011 after years of watching the company advance the science of Knowledge Management.  And it was some extremely super technology.  At that time, Forrester’s Kate Leggett wrote about it in ‘Standalone Knowledge Management Is Dead With Oracle's Announcement To Acquire InQuira’ saying ‘Knowledge, accessible via web self-service or agent UIs, is a critical customer service component for industries fielding repetitive questions about policies, procedures, products, and solutions.’  One short sentence that amounts to a very tall order.  Since the acquisition our KM scientists have been hard at work in their labs. Today Oracle announced its first major knowledge management release since its acquisition of InQuira: Oracle Knowledge 8.5. We’ve put a massively-upgraded supersuit on our KM solution because we still have bad guys to fight. And we are very proud to say that we went way beyond our original plans. So what, exactly, did we do in Oracle Knowledge 8.5? We did what any high-tech super-scientist would do. We made Oracle Knowledge smarter, stronger and faster. First, we gave Oracle Knowledge a stronger heart: Certified on Oracle technologies, including Oracle WebLogic Server, Oracle Business Intelligence, Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud. Huge scaling and performance improvements. Then we gave it a better reach: Improved iConnect functionality that delivers contextualized knowledge directly into CRM applications. Better content acquisition support across disparate sources. Enhanced Language Support including Natural Language search support for 16 Languages. Enhanced Keyword Search for 23 authoring languages, as well as enhanced out-of-the-box industry ontologies covering 14 languages. And finally we made Oracle Knowledge ridiculously smarter: Improved Natural Language Search and a new Contextual Answer Delivery that understands the true intent of each inquiry to deliver the best possible answers. AnswerFlow for Guided Navigation & Answer Delivery, a new application for guided troubleshooting and answer delivery. Knowledge Analytics standardized on Oracle’s Business Intelligence Enterprise Edition. Knowledge Analytics Dashboards optimized search and content creation through targeted, actionable insights. A new three-level language model "Global - Language - Locale" that provides an improved search experience for organizations with a global footprint. We believe that Oracle Knowledge 8.5 is the most sophisticated KM solution in existence today and we’ve worked very hard to help it fulfill the promise of KM: empowering customers and employees with deep insights wherever they need them. We hope you agree it’s a suit worth wearing. We are continuing to invest in Knowledge Management as it continues to be especially relevant today with the enterprise push for peer collaboration, crowd-sourced wisdom, agile innovation, social interaction channels, applied real-time analytics, and personalization. In fact, we believe that Knowledge Management is a critical part of the Customer Experience portfolio for success. From empowering employee’s, to empowering customers, to gaining the insights from interactions across all channels, businesses today cannot efficiently scale their efforts, strengthen their customer relationships or achieve their growth goals without a solid Knowledge Management foundation to build from. And like every good superhero saga, we’re not even close to being finished. Next we are taking Oracle Knowledge into the Cloud. Yes, we’re thinking what you’re thinking: ROCKET BOOTS! Stay tuned for the next adventure… By Nav Chakravarti, Vice-President, Product Management, CRM Knowledge and previously the CTO of InQuira, a knowledge management company acquired by Oracle in 2011

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• Retail CEO Interviews

  - by David Dorf

  Businessweek's 2012 Interview Issue has interviews with three retail CEOs that are worth a quick read.  I copied some excerpts below, but please follow the links to the entire interviews. Ron Johnson, CEO JCPenney Take me through your merchandising. One of the things I learned from Steve [Jobs]—Steve said three times in his life he had the chance to be part of the change of an interface. If you change the interface, you can dramatically change the entire experience of the product. For Steve, that was the mouse, the scroll wheel on the iPod, and then the [touch]screen. What we’re trying to do here is change the interface of retail. What we call that is the street, and you’re standing in the middle of it. When you walk into a store today, you’re overwhelmed by merchandise. There is a narrow aisle. Typically, it’s filled with product on tables and you’re overwhelmed with the noise of signs and promotions. Especially in the age of the Internet, the idea of going to a very large store and having so much abundance is actually not very appealing. The first thing you find here is you’re inspired. I have used the mannequins. The street is actually this new navigation path for a retail store. So if you come in here—you’ll notice that these aisles are 14 feet wide. These are wider than Nordstrom’s (JWN). Slide show of JCPenney store. Walter Robb, co-CEO Whole Foods What did you learn from the recent recession about selling groceries?It was a lot of humble pie, because our sales experienced a drop that I have never seen in 32 years of retail. Customers left us in droves. We also learned that there were some very loyal customers who loved Whole Foods (WFM), people who said, “I like what you stand for. I like coming here. I like this experience.” That was very affirming. I think the realization was that we’ve got some customers, and we need to make sure we know who they are. So instead of chasing every customer out there, we started doing customer discussion groups. We were growing for growth’s sake, which is not a good strategy. We were chasing the rainbow. We cut the growth in half overnight and said, “All right, slow down. Let’s make sure we’re doing this better and more thoroughly and more thoughtfully.” This company is a mission-based company. This company started to change the world by bringing healthier food to the world. It’s not about the money, it’s about the impact, and this company is back on track as a result of those experiences. Video of Whole Foods store tour. Kay Krill, CEO Ann Taylor You’ve worked in retail all your life. What drew you to it?I graduated from college, and I did not know what I wanted to do. Macy’s (M) came to campus to interview for their training program, and I thought, “Let me give it a try.” I got the job and fell in love with the industry. The president of Macy’s at the time said, “If you don’t wake up every morning dying to go to work, then retailing is not for you; it has to be in your blood.” It was in my blood. I love the fact that every day is different. You can get to be creative one day, financial the next day, marketing the next. I love going to stores. I love talking to associates. I love talking to clients. There’s not a predictable day.

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• Bad Spot to Be In: Playing Catch-up with Mobile Advertising

  - by Mike Stiles

  You probably noticed, there’s a mass migration going on from online desktop/laptop usage to smartphone/tablet usage.  It’s an indicator of how we live our lives in the modern world: always on the go, with no intention of being disconnected while out there. Consequently, paid as it relates to mobile advertising is taking the social spotlight. eMarketer estimated that in 2013, US adults would spend about 2 hours, 21 minutes a day on mobile, not counting talking time. More people in the world own smartphones than own toothbrushes (bad news I suppose if you’re marketing toothpaste). They’re using those mobile devices to access social networks, consuming at least 17% of their mobile time on them. Frankly, you don’t need a deep dive into mobile usage stats to know what’s going on. Just look around you in any store, venue or coffee shop. It’s really obvious…our mobile devices are now where we “are,” so that’s where marketers can increasingly reach us. And it’s a smart place for them to do just that. Mobile devices can be viewed more and more as shopping facilitators. Usually when someone is on mobile, they are not in passive research mode. They are likely standing near a store or in front of a product, using their mobile to seek reassurance that buying that product is the right move. They are the hottest of hot prospects. Consider that 4 out of 5 consumers use smartphones to shop, 52% of Americans use mobile devices for in-store for research, 70% of mobile searches lead to online action inside of an hour, and people that find you on mobile convert at almost 3x the rate as those that find you on desktop or laptop. But what are marketers doing? Enter statistics from Mary Meeker’s latest State of the Internet report. Common sense says you buy advertising where people are spending their eyeball time, right? But while mobile is 20% of media use and rising, the ad spend there is 4%. Conversely, while print usage is at 5% and falling, ad spend there is 19%. We all love nostalgia, but come on. There are reasons marketing dollar migration to mobile has not matched user migration, including the availability of mobile ad products and the ability to measure user response to mobile ads. But interesting things are happening now. First came Facebook’s mobile ad, which let app developers pay to get potential downloads. Then their mobile ad network was announced at F8, allowing marketers to target users across non-Facebook apps while leveraging the wealth of diverse data Facebook has on those users, a big deal since Nielsen has pointed out mobile apps make up 89% of the media time spent on mobile. Twitter has a similar play in motion with their MoPub acquisition. And now mobile deeplinks have arrived, which can take users straight to sub-pages of mobile apps for a faster, more direct shopper/researcher user experience. The sooner the gratification, the smoother and faster the conversion. To be clear, growth in mobile ad spending is well underway. After posting $13.1 billion in 2013, Gartner expects global mobile ad spending to reach $18 billion this year, then go to $41.9 billion by 2017. Cheap smartphones and data plans are spreading worldwide, further fueling the shift to mobile. Mobile usage in India alone should grow 400% by 2018. And, of course, there’s the famous statistic that mobile should overtake desktop Internet usage this year. How can we as marketers mess up this opportunity? Two ways. We could position ourselves in perpetual “catch-up” mode and keep spending ad dollars where the public used to be. And we could annoy mobile users with horrid old-school marketing practices. Two-thirds of users told Forrester they think interruptive in-app ads are more annoying than TV ads. Make sure your brand’s social marketing technology platform is delivering a crystal clear picture of your social connections so the mobile touch point is highly relevant, mobile optimized, and delivering real value and satisfying experiences. Otherwise, all we’ve done is find a new way to be unwanted. @mikestiles @oraclesocialPhoto: Kate Mallatratt, freeimages.com

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• T-SQL in Chicago – the LobsterPot teams with DataEducation

  - by Rob Farley

  In May, I’ll be in the US. I have board meetings for PASS at the SQLRally event in Dallas, and then I’m going to be spending a bit of time in Chicago. The big news is that while I’m in Chicago (May 14-16), I’m going to teach my “Advanced T-SQL Querying and Reporting: Building Effectiveness” course. This is a course that I’ve been teaching since the 2005 days, and have modified over time for 2008 and 2012. It’s very much my most popular course, and I love teaching it. Let me tell you why. For years, I wrote queries and thought I was good at it. I was a developer. I’d written a lot of C (and other, more fun languages like Prolog and Lisp) at university, and then got into the ‘real world’ and coded in VB, PL/SQL, and so on through to C#, and saw SQL (whichever database system it was) as just a way of getting the data back. I could write a query to return just about whatever data I wanted, and that was good. I was better at it than the people around me, and that helped. (It didn’t help my progression into management, then it just became a frustration, but for the most part, it was good to know that I was good at this particular thing.) But then I discovered the other side of querying – the execution plan. I started to learn about the translation from what I’d written into the plan, and this impacted my query-writing significantly. I look back at the queries I wrote before I understood this, and shudder. I wrote queries that were correct, but often a long way from effective. I’d done query tuning, but had largely done it without considering the plan, just inferring what indexes would help. This is not a performance-tuning course. It’s focused on the T-SQL that you read and write. But performance is a significant and recurring theme. Effective T-SQL has to be about performance – it’s the biggest way that a query becomes effective. There are other aspects too though – such as using constructs better. For example – I can write code that modifies data nicely, but if I haven’t learned about the MERGE statement and the way that it can impact things, I’m missing a few tricks. If you’re going to do this course, a good place to be is the situation I was in a few years before I wrote this course. You’re probably comfortable with writing T-SQL queries. You know how to make a SELECT statement do what you need it to, but feel there has to be a better way. You can write JOINs easily, and understand how to use LEFT JOIN to make sure you don’t filter out rows from the first table, but you’re coding blind. The first module I cover is on Query Execution. Take a look at the Course Outline at Data Education’s website. The first part of the first module is on the components of a SELECT statement (where I make you think harder about GROUP BY than you probably have before), but then we jump straight into Execution Plans. Some stuff on indexes is in there too, as is simplification and SARGability. Some of this is stuff that you may have heard me present on at conferences, but here you have me for three days straight. I’m sure you can imagine that we revisit these topics throughout the rest of the course as well, and you’d be right. In the second and third modules we look at a bunch of other aspects, including some of the T-SQL constructs that lots of people don’t know, and various other things that can help your T-SQL be, well, more effective. I’ve had quite a lot of people do this course and be itching to get back to work even on the first day. That’s not a comment about the jokes I tell, but because people want to look at the queries they run. LobsterPot Solutions is thrilled to be partnering with Data Education to bring this training to Chicago. Visit their website to register for the course. @rob_farley

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• Taking Your Business Scorecard Golfing

  - by tobyehatch

  Our workplace world is definitely changing. Not only are we taking work home, but we are working during odd hours in some very strange places.  I had the pleasure of interviewing Jacques Vigeant, Product Strategy Manager for Oracle Business Intelligence and Enterprise Performance Management, on a Podcast, and he enlightened me about how our mobile devices and business scorecards are enabling us to be more accountable and keep a watchful eye on business – even while on the golf course.Business scorecards have been around for many years - so I asked Jacques if he felt they had changed significantly due to technology. His answer was, “Yes, and no.”  Jacques agreed that scorecard enthusiasts are still passionate about executing the company strategy and monitoring Key Performance Indicators (KPIs), but scorecards and Business Intelligence (BI) as a whole have changed.  He explained that five to six years ago, people did BI work at the office and, for the most part, disconnected from their computer and workplace when they went home – with the exception of checking email and making a phone call or two. But now, that is no longer the case. People are virtually always connected with work and, more importantly, expect their BI and scorecards to be ‘always on,’ regardless of whether they are at their desk or somewhere else.Basically, the BI paradigm has changed from a 'pull' model, where employees are at their desks querying or pulling information from the system, to a 'push' model where employees expect their BI and scorecard systems to reach out (or push information) to them when there is something of note to learn or something on which they need to take action. I found this very interesting. However mobile devices do have their limitations with respect to screen sizes – does it really make sense to look at your strategy/scorecard on tiny devices? What kind of scorecard activities can you really expect to be able to do? Jacques’ answer was very logical. “When you think of a scorecard, it is really comprised of an organization of KPIs that are aligned with the strategic objectives of your company. KPIs are the heart of how you will execute your strategy. So, if you decompose that a little more, each KPI is well defined with the thresholds that you should keep an eye on and who is responsible for them. When we talk about scorecarding on a phone, we aren’t talking about surfing the strategy and exploring the strategy map like we do on the desktop. In a scorecarding context, we use the phone more as an alerting mechanism or simple monitoring device for your KPIs.”Jacques gave a great example of an inventory manager who took part of an afternoon off to go golfing before winter finally hit, and while on the front nine holes, his phone vibrated. His scorecard was alerting him that the inventory levels for one of the products was below some threshold that he had set.  From his phone, he had set up three options within Oracle Scorecard and Strategy Management (OSSM) for this type of situation:  1. Contact the warehouse manager directly by phone and work it out (standard phone function)  2. Tap/hold the KPI and add an annotation to the KPI in OSSM using the dictation capabilities of the phone and deal with it more fully when he gets back to the office  3. Tap/hold the KPI and invoke a business process from OSSM to transfer product from another warehouse with higher stock levels to the one that needs it  Being on a phone should still give you options to quickly deal with situations as needed, but mobile phones are not designed for nor should try to replicate the full desktop experience. We covered other interesting subjects in the interview, including how Oracle is keeping pace with mobile innovation and new devices such as Google Glasses, Galaxy Gear, Pebble Watches and more, and how Oracle is handling mobile security– which is great news for our mobile workforce. To listen to the entire Podcast, click here.To learn more about Oracle Scorecard and Strategy Management, click here.

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• ArchBeat Link-o-Rama Top 10 for November 4-10, 2012

  - by Bob Rhubart

  The Top 10 most popular items shared via the OTN ArchBeat Facebook Page for the week of November 4-10, 2012. OAM/OVD JVM Tuning | @FusionSecExpert Vinay from the Oracle Fusion Middleware Architecture Group (the very prolific A-Team) shares a process for analyzing and improving performance in Oracle Virtual Directory and Oracle Access Manager. Exploring Lambda Expressions for the Java Language and the JVM | Java Magazine In the latest //Java/Architect column in Java Magazine, Ben Evans, Martijn Verburg, and Trisha Gee explain how, "although Lambda expressions might seem unfamiliar to begin with, they're quite easy to pick up, and mastering them will be vital for writing applications that can take full advantage of modern multicore CPUs." SOA Galore: New Books for Technical Eyes Only Shake up up your technical skills with this trio of new technical books from community members covering SOA and BPM. Oracle Solaris 11.1 update focuses on database integration, cloud | Mark Fontecchio TechTarget editor Mark Fontecchio reports on the recent Oracle Solaris 11.1 release, with comments from IDC's Al Gillen. Solving Big Problems in Our 21st Century Information Society | Irving Wladawsky-Berger "I believe that the kind of extensive collaboration between the private sector, academia and government represented by the Internet revolution will be the way we will generally tackle big problems in the 21st century. Just as with the Internet, governments have a major role to play as the catalyst for many of the big projects that the private sector will then take forward and exploit. The need for high bandwidth, robust national broadband infrastructures is but one such example." — Irving Wladawsky-Berger ADF Mobile Custom Javasciprt – iFrame Injection | John Brunswick The ADF Mobile Framework provides a range of out of the box components to add within your AMX pages, according to John Brunswick. But what happens when "an out of the box component does not directly fulfill your development need? What options are available to extend your application interface?" John has an answer. Architects Matter: Making sense of the people who make sense of enterprise IT Why do architects matter? Oracle Enterprise Architect Eric Stephens suggests that you ask yourself this question the next time you take the elevator to the Oracle offices on the 45th floor of the Willis Tower in Chicago, Illinois (or any other skyscraper, for that matter). If you had to take the stairs to get to those offices, who would you blame? "You get the picture," he says. "Architecture is essential for any necessarily complex structure, be it a building or an enterprise." (Read the article...) Converting SSL certificate generated by a 3rd party to an Oracle Wallet | Paulo Albuquerque Oracle Fusion Middleware A-Team member Paulo Albuquerque shares "a workaround to get your private key, certificate and CA trusted certificates chain into Oracle Wallet." How Data and BPM are married to get the right information to the right people at the right time | Leon Smiers "Business Process Management…supports a large group of stakeholders within an organization, all with different needs," says Oracle ACE Leon Smiers. "End-to-end processes typically run across departments, stakeholders and applications, and can often have a long life-span. So how do organizations provide all stakeholders with the information they need?" Leon provides answers in this post. Updated Business Activity Monitoring (BAM) Class | Gary Barg Oracle SOA Team blogger Gary Barg has news for those interested in a skills upgrade. This updated Oracle University course "explains how to use Oracle BAM to monitor enterprise business activities across an enterprise in real time. You can measure your key performance indicators (KPIs), determine whether you are meeting service-level agreements (SLAs), and take corrective action in real time." Thought for the Day "For every complex problem, there is a solution that is simple, neat, and wrong." — H. L. Mencken (September 12, 1880 – January 29, 1956) Source: SoftwareQuotes.com

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• Announcing Oracle Knowledge 8.5: Even Superheroes Need Upgrades

  - by Chris Warner

  It’s no secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one of the world’s largest technology companies and one of the world’s strongest technology-driven superheroes. If you've seen the recent Iron Man movies, you might have even noticed some of our servers sitting in Tony Stark’s lab. Heck, our CEO made a cameo appearance in one of the movies. Yeah, we’re fans. Especially as Iron Man is a regular guy with some amazing technology – like us. But Like all great things even Superheroes need upgrades, whether it’s their suit, their car or their spacestation. Oracle certainly has its share of advanced technology.  For example, Oracle acquired InQuira in 2011 after years of watching the company advance the science of Knowledge Management.  And it was some extremely super technology.  At that time, Forrester’s Kate Leggett wrote about it in ‘Standalone Knowledge Management Is Dead With Oracle's Announcement To Acquire InQuira’ saying ‘Knowledge, accessible via web self-service or agent UIs, is a critical customer service component for industries fielding repetitive questions about policies, procedures, products, and solutions.’  One short sentence that amounts to a very tall order.  Since the acquisition our KM scientists have been hard at work in their labs. Today Oracle announced its first major knowledge management release since its acquisition of InQuira: Oracle Knowledge 8.5. We’ve put a massively-upgraded supersuit on our KM solution because we still have bad guys to fight. And we are very proud to say that we went way beyond our original plans. So what, exactly, did we do in Oracle Knowledge 8.5? We did what any high-tech super-scientist would do. We made Oracle Knowledge smarter, stronger and faster. First, we gave Oracle Knowledge a stronger heart: Certified on Oracle technologies, including Oracle WebLogic Server, Oracle Business Intelligence, Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud. Huge scaling and performance improvements. Then we gave it a better reach: Improved iConnect functionality that delivers contextualized knowledge directly into CRM applications. Better content acquisition support across disparate sources. Enhanced Language Support including Natural Language search support for 16 Languages. Enhanced Keyword Search for 23 authoring languages, as well as enhanced out-of-the-box industry ontologies covering 14 languages. And finally we made Oracle Knowledge ridiculously smarter: Improved Natural Language Search and a new Contextual Answer Delivery that understands the true intent of each inquiry to deliver the best possible answers. AnswerFlow for Guided Navigation & Answer Delivery, a new application for guided troubleshooting and answer delivery. Knowledge Analytics standardized on Oracle’s Business Intelligence Enterprise Edition. Knowledge Analytics Dashboards optimized search and content creation through targeted, actionable insights. A new three-level language model "Global - Language - Locale" that provides an improved search experience for organizations with a global footprint. We believe that Oracle Knowledge 8.5 is the most sophisticated KM solution in existence today and we’ve worked very hard to help it fulfill the promise of KM: empowering customers and employees with deep insights wherever they need them. We hope you agree it’s a suit worth wearing. We are continuing to invest in Knowledge Management as it continues to be especially relevant today with the enterprise push for peer collaboration, crowd-sourced wisdom, agile innovation, social interaction channels, applied real-time analytics, and personalization. In fact, we believe that Knowledge Management is a critical part of the Customer Experience portfolio for success. From empowering employee’s, to empowering customers, to gaining the insights from interactions across all channels, businesses today cannot efficiently scale their efforts, strengthen their customer relationships or achieve their growth goals without a solid Knowledge Management foundation to build from. And like every good superhero saga, we’re not even close to being finished. Next we are taking Oracle Knowledge into the Cloud. Yes, we’re thinking what you’re thinking: ROCKET BOOTS! Stay tuned for the next adventure… By Nav Chakravarti, Vice-President, Product Management, CRM Knowledge and previously the CTO of InQuira, a knowledge management company acquired by Oracle in 2011. 

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• DotNetNuke 7.0 Only Weeks Away!

  - by sbwalker

  The software industry moves at a lightning pace, and it is only through constant focus and continuous investment that a software product can remain both stable and relevant over the long term. As we approach the 10 Year Anniversary of the DotNetNuke platform, it seems only fitting that we are on the verge of announcing yet another significant product milestone. DotNetNuke 7.0 is just around the corner and represents a bold step forward for our Content Management Platform, including substantial business productivity enhancements, investments in web platform relevance, and a significant overhaul and modernization of the user interface and user experience. It has been five months since I posted the announcement that the next major version of the platform was going to be DotNetNuke 7.0.  This announcement created tremendous excitement and anticipation in the DotNetNuke community, as major version increments have always been utilized as an opportunity  to introduce revolutionary new product features and capabilities. After months of intense product development, the finish line is finally in sight. With that, I am pleased to announce that we released a Release Candidate (RC) of DotNetNuke 7.0 yesterday. You can download the RC from our project page on Codeplex. A Release Candidate represents a software version which is very near to “release” quality. So although we will not be officially endorsing the RC for production use, or providing an official upgrade path, it does represent a significant milestone in our software development efforts ( if you are looking for a more detailed explanation of our software release terminology, I would encourage you to read the blog written by Co-Founder, Joe Brinkman titled "What's In A Name?" ). Modernizing a software platform does have its share of challenges from a backward compatibility perspective and, as usual, we are taking great care in ensuring a seamless upgrade path for our customers. In order to remain relevant and progressive, you need to be aware that DotNetNuke 7.0 has adopted a new set of baseline infrastructure requirements including ASP.NET 4.0.  As a result we are encouraging all major stakeholders in the ecosystem ( module developers, designers, partners, customers, etc... ) to take the opportunity to install the RC in their own local environments. This is the last opportunity to let us know about any final issues which may need to be addressed prior to final release. Mark your calendars now… the expected public release date (RTM) for DotNetNuke 7.0 will be Wednesday, November 28th. On a side note, we expect to release a 6.2.5 Maintenance version today. This release contains some high priority product quality improvements as well as security patches for some vulnerabilities reported through our standard ecosystem channels. As a result we will be encouraging all of our customers to upgrade to the 6.2.5 release as soon as it is available. I hope everyone is as excited as I am about the upcoming DotNetNuke 7.0 release. Please take the opportunity over the next week to put the new platform through its paces. Remember, only through our collective efforts can we ensure that this release has the greatest market impact of any DotNetNuke release to date.

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• Yammer, Berkeley DB, and the 3rd Platform

  - by Eric Jensen

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Cambria","serif"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:major-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:major-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:major-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:major-bidi; mso-bidi-language:EN-US;} If you read the news, you know that the latest high-profile social media acquisition was just confirmed. Microsoft has agreed to acquire Yammer for 1.2 billion. Personally, I believe that Yammer’s amazing success can be mainly attributed to their wise decision to use Berkeley DB Java Edition as their backend data store. :-) I’m only kidding, of course. However, as Ryan Kennedy points out in the video I recently blogged about, BDB JE did provide the right feature set that allowed them to reliably grow their business. Which in turn allowed them to focus on their core value add. As it turns out, their ‘add’ is quite valuable! This actually makes sense to me, a lot more sense than certain other recent social acquisitions, and here’s why. Last year, IDC declared that we are entering a new computing era, the era of the “3rd Platform.” In case you’re curious, the first 2 were terminal computing and client/server computing, IIRC. Anyway, this 3rd one is more complicated. This year, IDC refined the concept further. It now involves 4 distinct buzzwords: cloud, social, mobile, and big data. Yammer is a social media platform that runs in the cloud, designed to be used from mobile devices. Their approach, using Berkeley DB Java Edition with High Availability, qualifies as big data. This means that Yammer is sitting right smack in the center if IDC’s new computing era. Another way to put it is: the folks at Yammer were prescient enough to predict where things were headed, and get there first. They chose Berkeley DB to handle their data. Maybe you should too!

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• Site Review: Facebook.com and Blockbuster.com - Navigation Schemes

  After cycling through a list of my favorite sites I decided to select Facebook.com and Blockbuster.com for this  post because I found their navigation schemes very intuitive. Facebook in my opinion took a very simplistic and minimalistic approach when they designed their site and its navigation. For example, when you login to your account you will find on the upper left hand side a generic section of the site common areas to all users like news, messages, events, photos and friends. Below this in a separate navigation menu is a list of applications that a user has elected to access through bookmarks. Finally in the upper right hand corner of the site contains links to administer the user’s account like account settings, public profile, and a link back to the users’ home page. Blockbuster on the other had tried to make site navigation a little more slick by using a menu-submenu approach to navigation where user can click on things like Rent, Buy, On Demand, Games, Stores, and Gifts and a submenu of corresponding items appears below the original menu item. In addition they also took this approach and added categorized lists of movies that they offer on the homepage so that users can click on an item like “DVD Spotlight” and a list of movies represented as actual DVD box cases appear on the user’s screen so they can scroll through the list by using left and right arrows on either side of the images displayed. Both Facebook and Blockbuster have more than one navigation groupings because their respected sites are so large and offer an absorbent amount of features. Because of this reason they have to group the main functionality of information in to logical groups based on their actions they perform and the access to specific information. For example it would not make sense for Facebook to include a particular game you like to play within your account with a section pertaining to account administration. The game link would be completely out of place and really confuse the users experience because the groupings where not logically grouped. In addition I think that Facebook users would benefit if Facebook allowed its users to specify what they want on the general navigation from within their site or at least create a section to show frequently accessed pages or favorite sections. Finally regarding additional navigation, I think blockbuster users really benefit from the submenu system of categorizing data, and if fact Blockbuster even allows them to refine the information they are looking for through the use of secondary submenu systems allowing users to really drill down in to what they are looking for to learn more on. I do not think that having more than one navigation bar on a web page is not confusing for the user. For example if you have a navigation bar at the top of your page and at the bottom will allow users to move around the website easier because they can utilize the navigation closest to where their cursor is on the page. In regards to designers forcing all the navigation in to one navigation bar, I think it would be hard for the user to fully understand what is going on based on the size and complexity of the site they are dealing with. For example Blockbuster has a ton of content that could not easily be put in to one navigation bar. From my experience with both Facebook and Blockbuster, they both do a good job with cross browser compatibility. I have had no issues with either site in IE, Firefox, Chrome, and Safari over the years. In addition, I do not believe that either Facebook or Blockbuster require any additional plug-in to utilize their navigation bars.

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• Content Challenge: You Can Only Get it Here

  - by Mike Stiles

  Part of the content conundrum for brands is figuring out what kind of content customers would find cool, desirable, and relevant. The mere fact many brands have no idea what this content might be is, in itself, pretty alarming. You’d have to have a pretty thorough lack of involvement with and understanding of your customers to not know what they might like. But despite what should be a great awakening in which consumers are using every technology and trick in the book to shield themselves from ads and commercials, brand self-obsession continues as marketers concentrate on their message, their campaign, what they want to say, and what they want social users to do. When individuals conduct themselves in that same fashion on Facebook and Twitter, it gets tiresome and starts losing value pretty quickly. Their posts eventually get hidden. Conversely, friends who post things that consistently entertain or inform, with little self-marketing desperation involved, win the coveted “show all updates” setting. Of course brands are going to use social to market. It’s pretty much the point of having social in the marketing mix. And yes, people who follow a brand’s Twitter account or “Like” a brand’s Facebook Page implicitly state they want to know what’s going on with that brand’s products and services. But if you have a Facebook friend that assumes you want every one of her posts to be about what wine she likes (Mitsubishi’s current campaign is even based around weeding out pretentious Facebook friends, then running them over), then you know how it must feel for your fans and followers to get a sales pitch for your crackers or whatever you’re selling every single time. Is there such a thing as content that doesn’t sell but that still advances the brand and makes the consumer more involved and valuable? Of course. And perhaps there are no better companies than enterprise brands to do it. Enterprise organizations are large enough to go beyond a product and engage readers/viewers at higher, broader levels…communicating expertise across entire sectors, subjects and industries. You’re going from pitchman to news source, and getting full credit for it as the presenter. A recent GigaOM article pointed out the success a San Francisco-based startup called Crunchyroll is having. Their niche (and they proudly admit it’s a niche) is providing Japanese anime, Korean drama and Asian live action content to countries that can’t get it any other way via licensing deals. Shows are available in HD and on the same day they air in the host country. Crunchyroll not only gets 8 million viewers a month, they have 100,000 paying subscribers at $7-12/month. Got a point, Mike? I do happen to have one. Crunchyroll illustrates the content opportunity enterprise companies have…which is to determine your “area,” the interest graph of your customers, then provide content that speaks to and satisfies those interests that can’t be found anywhere else. At least not in the same style, or of the same quality, or with the same authority. Do what no one else is doing. Provide what no one else is providing in your sector. If underserved users are willing to pay monthly for access to awkwardly moving cartoon dragons, imagine the audience you could attract with free, useful, non-sales content in your customers’ area of interest. It’s an audience you’ll want in place when the time does come to put out that marketing message. A content challenge is better than a content conundrum any day.

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• Windows Phone 7 Series - Tools and Resources

  - by TechTwaddle

  Unless you've been living in the caves of Lascaux for the past couple of days, you probably know what's happening in the world of Windows Phone. Microsoft unveiled the developer tools required to develop applications and games for Windows Phone 7 at MIX10 a couple of days back. Silverlight and XNA being the major frameworks, no big surprise there. And the best news of all is that all the development tools are free! So if you are planning to develop apps for Windows Phone 7, read on. The first place, or more appropriately hub, for you is the Windows Phone Developer Portal. It has most of the information you need to get you started. Now there is a ton of information available at other places too. In this post, I take time to put all the information that I found useful at one place, and I'll keep updating this as and when I find new stuff.   Setting up the development environment 1. Install Windows Phone Developer Tools CTP (Community Technology Preview) This will install Visual Studio 2010 Express, Silverlight, XNA framework and emulator for Windows Phone 7. It also installs a few support tools. 2. Expression Blend 4 for Windows Phone:     - Install Expression Blend 4 beta     - Install Expression Blend Add-in Preview for Windows Phone     - Install Expression Blend SDK Preview for Windows Phone Installing the above tools should set your machine up for development. I installed the tools on my Windows Vista SP1 machine and the process went smoothly without running into any major hitch. Note that the tools won't install on Windows XP, read the release notes of the CTP. Resources and Documentation 1. Microsoft Windows Phone 7 Series Developer Training Kit 2. Programming Windows Phone 7 Series by Charles Petzold. Contains few chapters only. Gives a good preview. 3. MSDN documentation for Windows Phone 7 Development 4. A sample chapter from Learning Windows Phone Programming [PDF] by Yochay Kiriaty and Jaime Rodriguez. Complete book will be available at a later time. 5. Windows Phone 7 Developer Forum - where you can ask questions and problems you run into and the experts are there to help you. 6. For Silverlight visit silverlight.net and for XNA game development, the XNA Creators Club is the place to go, also make sure you follow Michael Klutcher's and Shawn Hargreaves' blog. 7. And finally the MIX'10 website. Most of the sessions will be available for download later (some are already available). Click on the Windows Phone tag to get all the session details and downloads.   If you are completely new to Silverlight and XNA (like me), and C# makes some sense to you then I suggest you go through the Developer Training Kit. It gives a good start and ramps you up pretty quickly.

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• Seizing the Moment with Mobility

  - by Kathryn Perry

  A guest post by Hernan Capdevila, Vice President, Oracle Fusion Apps Mobile devices are forcing a paradigm shift in the workplace – they’re changing the way businesses can do business and the type of cultures they can nurture. As our customers talk about their mobile needs, we hear them saying they want instant-on access to enterprise data so workers can be more effective at their jobs anywhere, anytime. They also are interested in being more cost effective from an IT point of view. The mobile revolution – with the idea of BYOD (bring your own device) – has added an interesting dynamic because previously IT was driving the employee device strategy and ecosystem. That's been turned on its head with the consumerization of IT. Now employees are figuring out how to use their personal devices for work purposes and IT has to figure out how to adapt. Blurring the Lines between Work and Personal Life My vision of where businesses will be five years from now is that our work lives and personal lives will be more interwoven together. In turn, enterprises will have to determine how to make employees’ work lives fit more into the fabric of their personal lives. And personal devices like smartphones are going to drive significant business value because they let us accomplish things very incrementally. I can be sitting on a train or in a taxi and be productive. At the end of any meeting, I can capture ideas and tasks or follow up with people in real time. Mobile devices enable this notion of seizing the moment – capitalizing on opportunities that might otherwise have slipped away because we're not connected. For the industry shapers out there, this is game changing. The lean and agile workforce is definitely the future. This notion of the board sitting down with the executive team to lay out strategic objectives for a three- to five-year plan, bringing in HR to determine how they're going to staff the strategic activities, kicking off the execution, and then revisiting the plan in three to five years to create another three- to five-year plan is yesterday's model. Businesses that continue to approach innovating in that way are in the dinosaur age. Today it's about incremental planning and incremental execution, which requires a lot of cohesion and synthesis within the workforce. There needs to be this interweaving notion within the workforce about how ideas cascade down, how people engage, how they stay connected, and how insights are shared. How to Survive and Thrive in Today’s Marketplace The notion of Facebook isn’t new. We lived it pre-Internet days with America Online and Prodigy – Facebook is just the renaissance of these services in a more viral and pervasive way. And given the trajectory of the consumerization of IT with people bringing their personal tooling to work, the enterprise has no option but to adapt. The sooner that businesses realize this from a top-down point of view the sooner that they will be able to really drive significant innovation and adapt to the marketplace. There are a small number of companies right now (I think it's closer to 20% rather than 80%, but the number is expanding) that are able to really innovate in this incremental marketplace. So from a competitive point of view, there's no choice but to be social and stay connected. By far the majority of users on Facebook and LinkedIn are mobile users – people on iPhones, smartphones, Android phones, and tablets. It's not the couch people, right? It's the on-the-go people – those people at the coffee shops. Usually when you're sitting at your desk on a big desktop computer, typically you have better things to do than to be on Facebook. This is a topic I'm extremely passionate about because I think mobile devices are game changing. Mobility delivers significant value to businesses – it also brings dramatic simplification from a functional point of view and transforms our work life experience. Hernan CapdevilaVice President, Oracle Applications Development

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• So You Want to Be a Social Media Director

  - by Mike Stiles

  Do you want to be a Social Media Director? Some say the title is already losing its relevance; that social should be a basic skill that is required and used no matter what your position is inside the enterprise. I suppose that’s visionary, and a fun thing for thought leaders to say. But in the vast majority of business organizations, we’re so far away from that reality that the thought of not having someone driving social’s implementation and guiding its proper usage conjures up images of anarchy. That said, social media has become so broad, so catch-all, and so extended across business functions, that today’s Social Media Director, depending on the size of their staff, must make jacks-of-all-trades look like one-trick-ponies. Just as the purview of the CMO has grown all-encompassing, the disciplines required of their heads of social are stacking up. Master of Content Every social pipeline you build must stay filled, with quantity and quality. Content takes time, and the job never stops. Never. And no, it’s not true that anybody can write. Master of Customer Experience You must have a passion for hearing from customers and making them really happy. Master of PR You must know how to communicate and leverage the trust you’ve built when crises strike. Couldn’t hurt to be a Master of Politics. Master of Social Technology So many social management tools on the market. You have to know what social tech ecosystem makes sense and avoid piecemeal point solutions. Master of Business Development Social for selling and prospecting is hot, and you have to know how to use social to do it. Master of Analytics Nothing else matters if you can’t prove social is helping the brand. That’s right, creative content guy has to also be a math and stats geek. Good luck with that. Master of Paid Media You’ve got to learn the language, learn the tactics, learn the vendors and learn how to measure results. Master of Education Guess who gets to teach everyone who has no clue how to use social for business. Master of Personal Likability You’ll be leading the voice, tone, image and personality of the brand. If you don’t instinctively know how to be liked by actual people, the brand will be starting from a deficit. How deep must you go in this parade of masteries? Again, that depends on your employer’s maturity level in social. Serious players recognize these as distinct disciplines requiring true experts for maximum effect. Less serious players will need you to execute personally in many of these areas. Do the best you can, and try to grow quickly at each. If you’re the sole person executing all social…well…you’re in the game of managing expectations and trying to socially educate your employer. The good news is, you should be making a certifiable killing. If you’re alone and your salary is modest, time to understand how many brands out there crave what you’ve mastered. Not to push back against thought leaders, but the need for brand social leadership has not gone away…not even a little bit. @mikestiles @oraclesocialPhoto: Stefan Wagner, freeimages.com

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• Oracle OpenWorld Update: Demo Pods and Hands-on Labs

  - by Doug Reid

  0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Less than one week away until the start of Oracle OpenWorld 2012 and the Data Integration Solutions team is ready to go!  We have an exciting line up for you this year which we have summarized for you in the Oracle OpenWorld Focus on Data Integration Solutions document. In past posts we have discussed session themes and our customer panel, but today I would like to summarize our Hands-on Labs and Demo Pods that we have available for attendees. For Oracle GoldenGate Hands-On Labs we have two labs that we are running this year. Deep Dive into Oracle GoldenGate Thursday October 4th at 11:15AM in the Marriott Marquis Salon 1/2 Oracle GoldenGate provides real-time log-based change data capture and delivery between heterogeneous systems. It enables cost-effective, low-impact, real-time data integration and continuous availability solutions. This session covers Oracle GoldenGate 11g’s internal product architecture and includes a hands-on lab that covers configuration examples for target database instantiation and real-time change data capture and delivery. The participants will configure Oracle GoldenGate to instantiate a secondary database that can be used for disaster recovery or a reporting instance. Come learn how easy it is to use and how this can be a very valuable and easy technology solution for your organization. Introduction to Oracle GoldenGate Veridata Wednesday October 3rd 10:15AM in the Marriott Marquis Sales 1/2 Oracle GoldenGate Veridata compares one set of data with another and identifies data that is out of synchronization. In this hands-on lab, you will be introduced to the key features of this product. Using the Oracle GoldenGate Veridata Web client, you will have the opportunity to configure comparison objects and rules, initiate a comparison, review the status and output of a comparison, and review out-of-sync data. As a bonus this year, we have recorded the labs and made them available on youtube.com/oraclegoldengate. These will be available the day of the labs. Our demo pods are an opportunity for attendees to see our products but more so to meet the product management and development teams. I would like to point out that we have two Oracle GoldenGate 11gR2 demo pods, one in the database camp and the other in the middleware camp. The one in the middleware camp will be focused on all platforms while the one in the database camp will have a focus on the Oracle platform. The other two I would like to point out are the Monitoring Oracle GoldenGate and the Oracle Enterprise Manager demo pods; both of these pods will focus on methods to monitor GoldenGate but the OEM demo pod will have a specific focus on the Oracle GoldenGate Management Pack plug-in for OEM. Below is a list of our demo pods and their locations. Monitoring Oracle GoldenGate for End-to-End Visibility Moscone South, Right - S-241 Oracle Data Integrator and Oracle GoldenGate for Oracle Applications Moscone South, Right - S-240 Oracle GoldenGate 11gR2 New Features Moscone South, Right - S-239 Oracle GoldenGate 11gR2: Real-Time, Transactional Database Replication     Moscone South, Left - S-027 Oracle GoldenGate Veridata and Adapters Moscone South, Right - S-242 Oracle Enterprise Manager Moscone South, Left - S-040 Keep tuned to our blog during the show for news and highlights from the Data Integration Solutions team. See you there.

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• Visual Studio 2010 Best Practices

  - by Etienne Tremblay

  I’d like to thank Packt for providing me with a review version of Visual Studio 2010 Best Practices eBook. In fairness I also know the author Peter having seen him speak at DevTeach on many occasions.  I started by looking at the table of content to see what this book was about, knowing that “best practices” is a real misnomer I wanted to see what they were.  I really like the fact that he starts the book by really saying they are not really best practices but actually recommend practices.  As a Team Foundation Server user I found that chapter 2 was more for the open source crowd and I really skimmed it.  The portion on Branching was well documented, although I’m not a fan of the testing branch myself, but the rest was right on. The section on merge remote changes (bring the outside to you) paradigm is really important and was touched on. Chapter 3 has good solid practices on low level constructs like generics and exceptions. Chapter 4 dives into architectural practices like decoupling, distributed architecture and data based architecture.  DTOs and ORMs are touched on briefly as is NoSQL. Chapter 5 is about deployment and is really a great primer on all the “packaging” technologies like Visual Studio Setup and Deployment (depreciated in 2012), Click Once and WIX the major player outside of commercial solutions.  This is a nice section on how to move from VSSD to WIX this is going to be important in the coming years due to the fact that VS 2012 doesn’t support VSSD. In chapter 6 we dive into automated testing practices, including test coverage, mocking, TDD, SpecDD and Continuous Testing.  Peter covers all those concepts really nicely albeit succinctly. Being a book on recommended practices I find this is really good. I really enjoyed chapter 7 that gave me a lot of great tips to enhance my Visual Studio “experience”.  Tips on organizing projects where good.  Also even though I knew about configurations I like that he put that in there so you can move all your settings to another machine, a lot of people don’t know about that. Quick find and Resharper are also briefly covered.  He touches on macros (depreciated in 2012).  Finally he touches on Continuous Integration a very important concept in today’s ALM landscape. Chapter 8 is all about Parallelization, threads, Async, division of labor, reactive extensions.  All those concepts are touched on and again generalized approaches to those modern problems are giving.       Chapter 9 goes into distributed apps, the most used and accepted practice in the industry for .NET projects the chapter tackles concepts like Scalability, Messaging and Cloud (the flavor of the month of distributed apps, although I think this will stick ;-)).  He also looks a protocols TCP/UDP and how to debug distributed apps.  He touches on logging and health monitoring. Chapter 10 tackles recommended practices for web services starting with implementing WCF services, which goes into all sort of goodness like how to host in IIS or self-host.  How to manual test WCF services, also a section on authentication and authorization.  ASP.NET Web services are also touched on in that chapter All in all a good read, nice tips and accepted practices.  I like the conciseness of the subjects and Peter touches on a lot of things in this book and uses a lot of the current technologies flavors to explain the concepts.   Cheers, ET

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• Impressions of my ASUS eee slate EP121 - Dual core 4GB, 64GB SSD

  - by tonyrogerson

  This thing is lovely, very nice bluetooth keyboard that has nice feedback on the keypress, there is no mouse but you can use the stylus or get yourself a bluetooth mouse, me, I've opted for a Microsoft ARC mouse which is a delight to use, the USB doors are a pain to open for the first time if like me you don't have any finger nails. It came as a suprise that the slate shows four processors, Dual Core with multi-threading, I didn't really look at the processor I was more interested in the amount of memory and the SSD; you don't get the full 4GB even with the 64 bit version of Windows 7 installed (which I immediately upgraded to Ultimate through my MSDN subscription). The box is extremely responsive - extremely, it loads Winword in literally a second. I've got office 2010 and onenote 2010 on there now; one problem is that on applying all (43) windows updates since the upgrade the machine is still sat on step 3 of 3 on the start up configuring updates screen after about an hour, you can't turn this machine off without using a paper clip to reset it and as I have just found you need a paper clip :). Installing Windows 7 SP1 was effortless. One of the first things I did on it was to reduce the size of the font, by default its set at 125%, my eye sight is ok :) so I've set that back down. Amazon Kindle for the PC works really well, plenty of text on the screen when viewed portrait, the case it comes with also allows the slate to stand up in various positions - portrait, horizontal - seems stable enough. The wireless works well, seems to have a better signal than my other two laptop machines which is good news. The gadget passed the pose test at work :). I use offline files to keep a copy of all my work stuff locally, I'm not sure what it is, well, its probably my server but whenever I try and sync it runs for a couple of minutes then fails with network name no longer contactable, funnily enough its fine from my big laptop so I can only guess this may be a driver type issue on the EP121 itself - very odd and very annoying. I do a lot of presenting and need to plug into a VGA project because most sites that's all that is offered, the EP121 has a mini-hdmi output which is great except for this scenario, hdmi is digital, vga is analogue, you will struggle to find a cost effective solution, I found HDFury and also a device HP do, however, a better solution appears to be getting a USB graphics adapter for instance the one I've ordered is the ClimaxDigital USB 2.0 to DVI,VGA or HDMI Adaptor which gives everything I need - VGA and DVI output and great resolution as well - ok, so fingers crossed because I'm presenting next Wednesday in Edinburgh and not taking my 300kg lenovo w700 (I'm sure my back just sighed in relief) - it certainly works really well on my LED TV, the install was simple - it just works! One of the several reasons for buying this piece of kit was to use it on my LED TV to remote into my main machine to check stuff whilst sat in my living room, also to watch webcasts and lecture videos in comfort away from my office, because of the wireless speed and limitation I'm opting for a USB network adapter from Belkin - that will also allow me to take advantage of my home gigabit network, there are only 2 usb ports on the slate so I'm going to knock up a hub so connecting it in is straight forward and simple, I'm also going to purchase a second power supply so I don't have to faff about with that either.I now have the developer x64 edition of SQL Server 2008 R2, yes everything :) - about 16GB left to play with on the machine now but that will be fine, I'll put AdventureWorks on there so I can play and demo stuff which is all I'm after from this, my development machine is significantly more powerful and meets my storage needs too.Travel test this weekend and next week, I'm in Dundee for my final exam for the masters degree.

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• Master Data Management for Location Data - Oracle Site Hub

  - by david.butler(at)oracle.com

  Most MDM discussions cover key domains such as customer, supplier, product, service, and reference data. It is usually understood that these domains have complex structures and hundreds if not thousands of attributes that need governing. Location, on the other hand, strikes most people as address data. How hard can that be? But for many industries, locations are complex, and site information is critical to efficient operations and relevant analytics. Retail stores and malls, bank branches, construction sites come to mind. But one of the best industries for illustrating the power of a site mastering application is Oil & Gas.   Oracle's Master Data Management solution for location data is the Oracle Site Hub. It is a location mastering solution that enables organizations to centralize site and location specific information from heterogeneous systems, creating a single view of site information that can be leveraged across all functional departments and analytical systems.   Let's take a look at the location entities the Oracle Site Hub can manage for the Oil & Gas industry: organizations, property, land, buildings, roads, oilfield, service center, inventory site, real estate, facilities, refineries, storage tanks, vendor locations, businesses, assets; project site, area, well, basin, pipelines, critical infrastructure, offshore platform, compressor station, gas station, etc. Any site can be classified into multiple hierarchies, like organizational hierarchy, operational hierarchy, geographic hierarchy, divisional hierarchies and so on. Any site can also be associated to multiple clusters, i.e. collections of sites, and these can be used as a foundation for driving reporting, analysis, organize daily work, etc. Hierarchies can also be used to model entities which are structured or non-structured collections of nodes, like for example routes, pipelines and more. The User Defined Attribute Framework provides the needed infrastructure to add single row attributes groups like well base attributes (well IDs, well type, well structure and key characterizing measures, and more) and well geometry, and multi row attribute groups like well applications, permits, production data, activities, operations, logs, treatments, tests, drills, treatments, and KPIs. Site Hub can also model areas, lands, fields, basins, pools, platforms, eco-zones, and stratigraphic layers as specific sites, tracking their base attributes, aliases, descriptions, subcomponents and more. Midstream entities (pipelines, logistic sites, pump stations) and downstream entities (cylinders, tanks, inventories, meters, partner's sites, routes, facilities, gas stations, and competitor sites) can also be easily modeled, together with their specific attributes and relationships. Site Hub can store any type of unstructured data associated to a site. This could be stored directly or on an external content management solution, like Oracle Universal Content Management. Considering a well, for example, Site Hub can store any relevant associated multimedia file such as: CAD drawings of the well profile, structure and/or parts, engineering documents, contracts, applications, permits, logs, pictures, photos, videos and more. For any site entity, Site Hub can associate all the related assets and equipments at the site, as well as all relationships between sites, between a site and multiple parties, and between a site and any purchasable or sellable item, over time. Items can be equipment, instruments, facilities, services, products, production entities, production facilities (pipelines, batteries, compressor stations, gas plants, meters, separators, etc.), support facilities (rigs, roads, transmission or radio towers, airstrips, etc.), supplier products and services, catalogs, and more. Items can just be associated to sites using standard Site Hub features, or they can be fully mastered by implementing Oracle Product Hub. Site locations (addresses or geographical coordinates) are also managed with out-of-the-box address geo-coding capabilities coupled with Google Maps integration to deliver powerful mapping capabilities and spatial data analysis. Locations can be shared between different sites. Centered on the site location, any site can also have associated areas. Site Hub can master any site location specific information, like for example cadastral, ownership, jurisdictional, geological, seismic and more, and any site-centric area specific information, like for example economical, political, risk, weather, logistic, traffic information and more. Now if anyone ever asks you why locations need MDM, think about how all these Oil & Gas entities and attributes would translate into your business locations. To learn more about Oracle's full MDM solution for the digital oil field, here is a link to Roberto Negro's outstanding whitepaper: Oracle Site Master Data Management for mastering wells and other PPDM entities in a digital oilfield context  

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• Who owns the IP rights of the software without written employment contract? Employer or employee? [closed]

  - by P T

  I am a software engineer who got an idea, and developed alone an integrated ERP software solution over the past 2 years. I got the idea and coded much of the software in my personal time, utilizing my own resources, but also as intern/employee at small wholesale retailer (company A). I had a verbal agreement with the company that I could keep the IP rights to the code and the company would have the "shop rights" to use "a copy" of the software without restrictions. Part of this agreement was that I was heavily underpaid to keep the rights. Recently things started to take a down turn in the company A as the company grew fairly large and new head management was formed, also new partners were brought in. The original owners distanced themselves from the business, and the new "greedy" group indicated that they want to claim the IP rights to my software, offering me a contract that would split the IP ownership into 50% co-ownership, completely disregarding the initial verbal agreements. As of now there was no single written job description and agreement/contract/policy that I signed with the company A, I signed only I-9 and W-4 forms. I now have an opportunity to leave the company A and form a new business with 2 partners (Company B), obviously using the software as the primary tool. There would be no direct conflict of interest as the company A sells wholesale goods. My core question is: "Who owns the code without contract? Me or the company A? (in FL, US)" Detailed questions: I am familiar with the "shop rights", I don't have any problem leaving a copy of the code in the company for them to use/enhance to run their wholesale business. What worries me, Can the company A make any legal claims to the software/code/IP and potential derived profits/interests after I leave and form a company B? Can applying for a copyright of the code at http://www.copyright.gov in my name prevent any legal disputes in the future? Can I use it as evidence for legal defense? Could adding a note specifying the company A as exclusive license holder clarify the arrangements? If I leave and the company A sues me, what evidence would they use against me? On what basis would the sue since their business is in completely different industry than software (wholesale goods). Every single source file was created/stored on my personal computer with proper documentation including a copyright notice with my credentials (name/email/addres/phone). It's also worth noting that I develop significant part of the software prior to my involvement with the company A as student. If I am forced to sign a contract and the company A doesn't honor the verbal agreement, making claims towards the ownership, what can I do settle the matter legally? I like to avoid legal process altogether as my budget for court battles is extremely limited at the moment. Would altering the code beyond recognition and using it for the company B prevent the company A make any copyright claims? My common sense tells me that what I developed is by default mine in terms of IP, unless there is a signed legal agreement stating otherwise. But looking online it may be completely backwards, this really worries me. I understand that this is not legal advice, and I know to get the ultimate answer I need to hire a lawyer. I am only hoping to get some valuable input/experience/advice/opinion from those who were in similar situation or are familiar with the topic. Thank you, PT

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