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  • Developing ebooks- software?

    - by Mark Mayo
    I've written a few documents for friends or blogs on software testing, job hunting and android development. I've been toying with the idea of producing some programming-related ebooks. However, developing these in Word or OpenOffice seems too amateurish compared to some of the fantastically produced books out there. I'm proficient in LaTeX but have never seen it used to produce ... 'marketable' works - just technical papers, maths, etc - which is great for code but not for distribution. Has anyone seen any good (preferably free / open source) tool or software for developing/compiling professional-looking marketable ebooks (probably to .pdf or .exe format - but I can take care of that part if need be)? And more importantly, ones that are easy to use to format any code samples or snippets that I may choose to include. Much appreciated.

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  • The Best solution to sending emails to group members in a social network.

    - by praveen
    I'm developing a social network in php. There is a feature to create custom groups by members and i want to enable the owner of the group to send emails in bulk to all group members. And most importantly i want to make sure that most mails are not going to end up in users' SPAM list. I'm using PHPMailer in my website What should be the best and affordable approach? These are the solutions i came up with. Pls include your own if possible. Using my servers' (hostgator.com) given SMTP server to send emails in bulk Using google apps SMTP (i have even setup SPF for this) Using a third-party to handle my outgoing messages (i.e: mailChimp, iContact ? do they provide APIs ? this is just my idea) Thanks in advance

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  • Software marketplace

    - by Hemant
    I have currently working on a desktop application which I intend to make available for purchase. Are there any free or cost effective services/websites which I can use to sell my software and collect payment?

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  • What's the worst name you've seen for a product? [closed]

    - by Dean J
    (Community wiki from the start.) What's the worst name you've seen for a product? It might be a euphemism the company didn't know about, maybe something like Penetrode (from Office Space). It might be something impossible to do a web search on, like the band named "Download". It might be some combination of random syllables that's just awful. But no matter what, it's bad. What's the worst you've seen?

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  • unique selling points: php, flash, rails

    - by pwebdev
    on reflecting how to talk with prospect customers on technologies for web applications, what are important requirements for chosing a specific technology? I am biased towards ruby on rails, but the code base and community of PHP is larger, while the user experience of flash sites is often an advantage to the segment of higher paying customers. how would you argue for or against the usage of a technology in general? for ruby on rails in particular?

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  • Buzz Management Tools recommendations?

    - by ctabordamd
    Anyone out there use a "buzz management tool"? such as buzzstream? Which do you recommend? I am trying to find some alternatives to Buzzstream, I found one a few days ago but completely forgot the name. I remember the examples it had used Nike as reference for Buzz. Hope you guys can give me a hand! Thanks.

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  • Whats the best way to launch and promote a mobile application

    - by Georg
    I´m looking forward to launch a mobile application for Android, iPhone and maybe other platforms like Blackberry, Symbian, ... too in the future. What do you think is the best way to promote this application? Is setting up a website; provide a screencast with the features; running ads on ad networks enough or are there other ways too ? What ad networks you can suggest ?

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  • Tout savoir sur Office 365, la nouvelle offre Cloud professionnelle complète de Microsoft, avec la Directrice Marketing des Produits Office

    TechDays 2011 : Office 365, la nouvelle offre applicative professionnelle complète De Microsoft en mode Cloud, avec la Directrice Marketing des Produits Office Non, Office 365 n'est pas la version Cloud de Office 2010. C'est un peu plus que cela. Office 365 est le nouveau fer de lance de Microsoft sur le marché des applications professionnelles hébergées. Il s'agit d'une suite complète qui se compose de : SharePoint Online (et d'un espace en ligne), pour la création de portails, de sites web ou intranet, etc. Exchange Online, pour la gestion des courriels, agendas et contacts partagés. ...

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  • Un grand quotidien américain bloque l'accès à son site pour vendre son application iPad, censure ou marketing ?

    Un grand quotidien américain bloque l'accès à son site pour favoriser son application iPad Censure ou marketing ? Alors que chaque jour ressorts des usages inédits des navigateurs modernes, rendus possibles par leurs capacités et performances sans précédent, le plus ancien journal des États-Unis vient d'interdire l'accès à sa version électronique au navigateur Safari de l'iPad. Le New York Post force les possesseurs de la tablette populaire d'Apple à télécharger son application payante s'ils veulent consulter son contenu pourtant disponible gratuitement sur le Web, en affichant une landing-page sans issue en remplacement de toutes ses pages. [IMG]http://idelways.dev...

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  • Google lance Tag Manager, un outil gratuit qui facilite la gestion du suivi et des balises de marketing des sites Web

    Google lance Tag Manager un outil gratuit qui facilite la gestion du suivi et des balises de marketing des sites Web Google vient d'annoncer le lancement de Google Tag Manager, son nouvel outil pour la gestion des différentes balises dans un site Web. Pour mieux monétiser leur site Web et contrôler la manière dont le contenu est utilisé, les gestionnaires de sites ont recours à des outils de suivi de statistiques comme Google Analytics. Pour chaque service, un morceau de code doit être intégré dans chaque page du site. Bien que d'une utilisation relativement simple, la multiplication de ces bouts de code sur une page peut rendre leur gestion fastidieuse. De plus, les requêtes entr...

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  • Say What? Podcasting As Part of Your Content Marketing

    - by Mike Stiles
    What do you usually do in your car on the way to work?  Sing along to radio? Stream Pandora or iHeartRadio? Talk on the phone? Sit in total silence? Whatever it is you do, you could be using that time to make yourself an expert in any range of topics…using podcasts. We invite you to follow or subscribe to the daily Oracle Social Spotlight podcast, a quick roundup of the day’s top stories around social marketing and the social networks. After podcasts arrived in 2004, growth was steady but slow. The concept was strong: anyone with a passion for any subject could make a show for anyone who cared to listen. Enter the smartphone, iTunes, new podcasting platforms, and social, and podcasting became easier than ever and made more sense for both podcasters and listeners. Stats show 1 in 5 smartphone owners are podcast consumers and 29% of Americans have listened to a podcast. The potential audience is also larger than ever. “Baked in” podcast apps on over 200 million devices expose users to volumes of audio content with just a tap. 97 million Americans are driving to work every day by themselves. And 38% of Americans listen to audio on a digital device each week, a number that’s projected to double by 2015. Does that mean your brand should be podcasting? That’s part of a larger discussion about your overall content strategy, provided you have one. But if you do and podcasting is a component of it, here are some things to keep in mind: Don’t podcast just to do it. Podcast because you thought of a show customers and prospects will like that they can’t get anywhere else. Sound quality matters. Good microphones are not expensive. Bad sound is annoying, makes your brand feel cheap, and will turn today’s sophisticated ears off. The host matters. Many think they belong on the radio. Few actually do. Your brand’s host should be comfortable & likeable. A top advantage of a podcast is people can bond with a real person. It’s a trust opportunity, so don’t take it lightly. The content matters. “All killer, no filler” means don’t allow babbling just to fill enough time for an episode. Value the listeners’ time, because that time is hard to get. Put time, effort and creativity into it. Sure you’re a business, but you’re competing with content from professional media and showbiz producers. If you can include music, sound effects, and things that amuse the ears, do it. If you start, be consistent. The #1 flaw in podcasting is when listeners can’t count on another episode or don’t know when it’s coming. Don’t skip doing shows just because you can. Get committed. Get your cover art right. Podcasting is about audio, but people shop for podcasts by glancing through graphics. Yours has to be professional, cool, and informative to get listeners interested. Cross-promote your podcast on all your channels. The competition for listeners is fierce, so if you have existing audiences you can leverage to launch your show, use them. Optimize it for mobile. Assume that’s where most listening will take place. If you’re using one of the podcast platform apps, you should be in good shape. Frankly, the percentage of brands that are podcasting is quite low, and that’s okay. Once you move beyond blogging and start connecting with real voices, poor execution can do damage. But more (32%) marketers want to learn how to use podcasting, and more (23%) were increasing their podcasting throughout this year. Bottom line, you want to share your brand’s message and stories wherever your audience might be and in whatever way they prefer to take in content. Many prefer to do that while driving or working out, using the eyes and hands-free medium of audio. @mikestilesPhoto: stock.xchng

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  • Slow slef hosted wordpress website

    - by Integrati Marketing
    Hi All, we have a great site which has been humming along nicely for about 5 months and then in May it went from a page load speed time of 3-5 secs to now an agonising 15+ secs!!! The host has been really helpful and has even shifted the site to a new server which is faster! I guess seeing as though we do not have the insight or your expertise we would ask the Serverfault community and see what this crowd of experts could recommend? Appreciate any insight, thank you. site is here: integrati.com.au Cheers. :)

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  • Slow self hosted wordpress website

    - by Integrati Marketing
    Hi All, we have a great site which has been humming along nicely for about 5 months and then in May it went from a page load speed time of 3-5 secs to now an agonising 15+ secs!!! The host has been really helpful and has even shifted the site to a new server which is faster! I guess seeing as though we do not have the insight or your expertise we would ask the Serverfault community and see what this crowd of experts could recommend? Appreciate any insight, thank you. site is here: integrati.com.au Cheers. :)

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  • Eloqua Sales Awareness Training for Partners - London, November 28-29

    - by Richard Lefebvre
    We are pleased to invite you to the free of charge Oracle Eloqua Sales Awareness Training for Partners - London, November 28&29 - COME LEARN WHAT ALL THE BUZZ IS ABOUT! WHEN SALES & MARKETING BOND, REVENUE GROWS It’s not one thing that makes a company successful with marketing automation – it’s the combination of the best implementation, flexible long-term support and access to a community of marketing innovation that ensures you have the assistance you need every step of the way. Our customers choose Oracle|Eloqua because they know when sales and marketing work together, leads are called upon, quotas are crushed and revenues climb. Learn how Oracle|Eloqua can help you put marketing to work for you! COVERED IN THIS TRAINING Eloqua and the Customer Experience Strategy How Modern Marketing Works Introduction to Eloqua – Whiteboard POV Go To Market Playbook Competitive Landscape Integration Options Service Offerings With case studies, workshops and product demos to help you on your way to a new world of marketing expertise LOGISTICS If you are ready to join us on this journey, now’s the time to let us know! Tell us a little about your experience – complete this form to help us know you better (Please ignore if your firm has already completed) Complete this form to RSVP by Thursday, November 21, 2013. Find out more about the Oracle|Eloqua, join the Oracle Eloqua Marketing Cloud Service Knowledge Zone and keep up on all the news! QUESTIONS? Contact [email protected] Please note that similar events will take place in other cities (Brussels, Istanbul and more come) later in 2014. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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  • Hiring an SEO Company

    Marketing your site is never an easy task, albeit achieving supremacy in the search engine rankings is possible but it requires expertise on the field of internet marketing. In order to generate more visitors and eventually convert these visits to sales, hire a reliable SEO company to do all the marketing efforts for your website. SEO is search engine optimization and is referred to individuals or a company that caters to your marketing needs in the online arena.

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  • OK - What now? How do we become a Social Business?

    - by Michael Snow
    We hope that those of you that attended yesterday's Webcast with Brian Solis enjoyed Brian's discussion with Christian Finn for our last Webcast of the season for the Oracle Social Business Thought Leaders Series.  For those of you that may have missed the webcast or were stuck at a company holiday party - you'll be glad to hear that the webcast will be available On-Demand starting later today (12/14/12). And any of you who'd like to listen to a quick but informative podcast with Brian - can listen to that here. Some of you may still be left with questions about how to get from point A to point B and even more confused than when you started thinking about this new world of Digital Darwinism. The post below, grabbed from an abundance of great thought leadership prose on Brian's blog may help you frame the path you need to start walking sooner versus later to stay off of the endangered species list.  As you explore your path forward, please keep Oracle in mind - we do offer a wide range of solutions to help your organization 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} optimize the engagement for your customers, employees and partners. The Path from a Social Brand to a Social Business Brian Solis Originally posted May 2, 2012 I’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my “7 questions to answer to become a social business” with you here.. Social Media is pervasive and is becoming the new normal in corporate marketing. Brands who get this right are starting to build their own media networks rich with customer connections numbering in the millions. Right now, Coca-Cola has over 34 million fans on Facebook, but they’re hardly alone. Disney follows just behind with 29 million fans, Starbucks boasts 25 million, and Oreo, Red Bull, and Converse play host to over 20 million fans. If we were to look at other networks such as Twitter and Youtube, we would see a recurring theme. People are connecting en masse with the businesses they support and new media represents the ability to cultivate consumer relationships in ways not possible with traditional earned or paid media. Sounds great right? This might sound abrupt, but the truth is that we’re hardly realizing the potential of what lies before us. Everything begins with understanding not just how other brands are marketing themselves in social media, but also seeing what they’re not doing and envisioning what’s possible. We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business? What’s the difference? A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media. A social business is something altogether different as it embraces introspection and extrospection to reevaluate internal and external processes, systems, and opportunities to transform into a living, breathing entity that adapts to market conditions and opportunities. It’s a tough decision to make right now especially at a time when all we read about is how much success many businesses are finding without having to answer this very question. With all of the newfound success in social networks, the truth is that we’re only just beginning to learn what’s possible and that’s where you come in. When compared to the investment in time and resources across the board, social media represents only a small part of the mix. But with your help, that’s all about to change. The CMO Survey, an organization that disseminates the opinions of top marketers in order to predict the future of markets, recently published a report that gave credence to the fact that social media is taking off. One of the most profound takeaways from the report was this gem; “The “like button” [in Facebook] packs more customer-acquisition punch than other demand-generating activities.” With insights like this, it’s easy to see why the race to social is becoming heated. The report also highlighted exactly where social fits in the marketing mix today and as you can see, despite all of the hype, it’s not a dominant focus yet. As of August 2011, the percentage of overall marketing budgets dedicated to social media hovered at around 7%. However, in 2012 the investment in social media will climb to 10%. And, in five years, social media is expected to represent almost 18% of the total marketing budget. Think about that for a moment. In 2016, social media will only represent 18%? Queue the sound of a record scratching here. With businesses finding success in social networks, why are businesses failing to realize the true opportunity brought forth by the ability to listen to, connect with, and engage with customers? While there’s value in earning views, driving traffic, and building connections through the 3F’s (friends, fans and followers), success isn’t just defined simply by what really amounts to low-hanging fruit. The truth is that businesses cannot measure what it is they don’t know to value. As a result, innovation in new engagement initiatives is stifled because we’re applying dated or inflexible frameworks to new paradigms. Social media isn’t owned by marketing, but instead the entire organization. This changes everything and makes your role so much more important. It’s up to you to learn how to think outside of the proverbial social media box to see what others don’t, the ability to improve customers experiences through the evolution of a social brand into a social business. Doing so will translate customer insights from what they do and don’t share in social networks into better products, services, and processes. See, customers want something more from their favorite businesses than creative campaigns, viral content, and everyday dialogue in social networks. Customers want to be heard and they want to know that you’re listening. How businesses use social media must remind them that they’re more than just an audience, consumer, or a conduit to “trigger” a desired social effect. Herein lies both the challenge and opportunity of social media. It’s bigger than marketing. It’s also bigger than customer service. It’s about building relationships with customers that improve experiences and more importantly, teaches businesses how to re-imagine products and internal processes to better adapt to potential crises and seize new opportunities. When it comes down to it, Twitter, Facebook, Youtube, Foursquare, are all channels for listening, learning, and engaging. It’s what you do within each channel that builds a community around your brand. And, at the end of the day, the value of the community you build counts for everything. It’s important to understand that we cannot assume that these networks simply exist for people to lineup for our marketing messages or promotional campaigns. Nor can we assume that they’re reeling in anticipation for simple dialogue. They want value. They want recognition. They want access to exclusive information and offers. They need direction, answers and resolution. What we’re talking about here is the multidimensional makeup of consumers and how a one-sided approach to social media forces the needs for social media to expand beyond traditional marketing to socialize the various departments, lines of business, and functions to engage based on the nature of the situation or opportunity. In the same CMO study, it was revealed that marketers believe that social media has a long way to go toward integrating into the overall company strategy. On a scale of 1-7, with one being “not integrated at all” and seven being “very integrated,” 22% chose “one.” Critical functions such as service, HR, sales, R&D, product marketing and development, IR, CSR, etc. are either not engaged or are operating social media within a silo disconnected from other efforts or possibilities. The problem is that customers don’t view a company by silo, instead they see one company, one brand, and their experience in social media forms an impression that eventually contributes to their view of your brand. The first step here is to understand business priorities and objectives to assess how social media can be additive in achieving these goals. Additionally, surveying the landscape to determine other areas of interest as its specifically related to your business. • Are customers seeking help or direction? • Who are your most valuable customers and what are they sharing? • How can you use social media to acquire and retain customers? - What ideas are circulating and how can you harness user generated activity and content to innovate or adapt to better meet the needs of customers? - How can you broaden a single customer view to recognize the varying needs of customers and how your organization can organize around each circumstance? - What insights exist based on how consumers are interacting with one another? How can this intelligence inform marketing, service, products and other important business initiatives? - How can your business extend their current efforts to deliver better customer experiences and in turn more effectively unit internal collaboration and communication? Customer demands far exceed the capabilities of the marketing department. While creating a social brand is a necessary endeavor, building a social business is an investment in customer relevance now and over time. Beyond relevance, a social business fosters a culture of change that unites employees and customers and sets a foundation for meaningful and beneficial relationships. Innovation, communication, and creativity are the natural byproducts of engagement and transformation. As a social brand, we are competing for the moment. As a social business, we are competing the future in all that we do today.

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  • Text mining on large database (data mining)

    - by yox
    Hello, I have a large database of resumes (CV), and a certain table skills grouping all users skills. inside that table there's a field skill_text that describes the skill in full text. I'm looking for an algorithm/software/method to extract significant terms/phrases from that table in order to build a new table with standarized skills.. Here are some examples skills extracted from the DB : Sectoral and competitive analysis Business Development (incl. in international settings) Specific structure and road design software - Microstation, Macao, AutoCAD (basic knowledge) Creative work (Photoshop, In-Design, Illustrator) checking and reporting back on campaign progress organising and attending events and exhibitions Development : Aptana Studio, PHP, HTML, CSS, JavaScript, SQL, AJAX Discipline: One to one marketing, E-marketing (SEO & SEA, display, emailing, affiliate program) Mix marketing, Viral Marketing, Social network marketing. The output shoud be something like : Sectoral and competitive analysis Business Development Specific structure and road design software - Macao AutoCAD Photoshop In-Design Illustrator organising events Development Aptana Studio PHP HTML CSS JavaScript SQL AJAX Mix marketing Viral Marketing Social network marketing emailing SEO One to one marketing As you see only skills remains no other representation text. I know this is possible using text mining technics but how to do it ? the database is realy large.. it's a good thing because we can calculate text frequency and decide if it's a real skill or just meaningless text... The big problem is .. how to determin that "blablabla" is a skill ? thanks

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  • Why do marketing employees get their own office, yet programmers are jammed in a room as many as possible?

    - by TheImirOfGroofunkistan
    I don't understand why many (many) companies treat software developers like they are assembly line workers making widgets. Joel Spolsky has a great example of the problems this creates: With programmers, it's especially hard. Productivity depends on being able to juggle a lot of little details in short term memory all at once. Any kind of interruption can cause these details to come crashing down. When you resume work, you can't remember any of the details (like local variable names you were using, or where you were up to in implementing that search algorithm) and you have to keep looking these things up, which slows you down a lot until you get back up to speed. Here's the simple algebra. Let's say (as the evidence seems to suggest) that if we interrupt a programmer, even for a minute, we're really blowing away 15 minutes of productivity. For this example, lets put two programmers, Jeff and Mutt, in open cubicles next to each other in a standard Dilbert veal-fattening farm. Mutt can't remember the name of the Unicode version of the strcpy function. He could look it up, which takes 30 seconds, or he could ask Jeff, which takes 15 seconds. Since he's sitting right next to Jeff, he asks Jeff. Jeff gets distracted and loses 15 minutes of productivity (to save Mutt 15 seconds). Now let's move them into separate offices with walls and doors. Now when Mutt can't remember the name of that function, he could look it up, which still takes 30 seconds, or he could ask Jeff, which now takes 45 seconds and involves standing up (not an easy task given the average physical fitness of programmers!). So he looks it up. So now Mutt loses 30 seconds of productivity, but we save 15 minutes for Jeff. Ahhh! Quote Link More Spolsky on Offices Why don't managers and owner's see this?

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  • How Important is Keyword Research to My Marketing Campaign?

    Engaging in a good deal of keyword research will help you ensure that your website obtains the type of attention that you desire. The way that the internet is set up these days, everything is done through keywords, if your website content does not contain relevant keywords then your website may not be able to get the respectable attention that you desire. Keywords are commonly defined as one word or a phrase of words that describes the type of product or service that you are opting to promote.

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  • Why is Article Marketing One of the Best Search Engine Optimization Techniques?

    Search engine optimization is a tool that is used in order to help people to improve the rankings of their website when it comes to different search results on the Internet. The better your search engine organisation, the more likely it will be that you will generate much higher streams of traffic to your website, and therefore you will be able to achieve more sales, and therefore more wealth. When it comes to SEO techniques that you might consider using there are loads of ways of going about this.

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  • How to Easily Build Your Own Website - Be Marketing in 2 Hours!

    In the business of renting out your holiday home you need your own website, and you need to be in control of it. Use it properly and you'll get more bookings. Most owners don't realise the ease with which they can create one, and the powerful affect it'll have on their bookings. I have other articles on Why it will benefit your business.

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