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• Sending a small number of targeted emails, is it spamming?

  - by Alex Mor

  I have a directory website and I want to send focused emails, a small amount, less than 50 a month, to some of the businesses on my directory that get many visitors. The intention is to let them now many people are viewing there page and encourage them to update it and post information on it. How can I send this small number of emails without being targeted as spam? Also, should I send it from an email with the websites domain or will it better to send from a personal email? that way at least of email is tagged as spam sometimes it won't hurt the website's reputation, is this true?

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• Three Global Telecoms Soar With Siebel

  - by michael.seback

  Deutsche Telekom Group Selects Oracle's Siebel CRM to Underpin Next-Generation CRM Strategy The Deutsche Telekom Group (DTAG), one of the world's leading telecommunications companies, and a customer of Oracle since 2001, has invested in Oracle's Siebel CRM as the standard platform for its Next Generation CRM strategy; a move to lower the cost of managing its 120 million customers across its European businesses. Oracle's Siebel CRM is planned to be deployed in Germany and all of the company's European business within five years. "...Our Next-Generation strategy is a significant move to lower our operating costs and enhance customer service for all our European customers. Not only is Oracle underpinning this strategy, but is also shaping the way our company operates and sells to customers. We look forward to working with Oracle over the coming years as the technology is extended across Europe," said Dr. Steffen Roehn, CIO Deutsche Telekom AG... "The telecommunications industry is currently undergoing some major changes. As a result, companies like Deutsche Telekom are needing to be more intelligent about the way they use technology, particularly when it comes to customer service. Deutsche Telekom is a great example of how organisations can use CRM to not just improve services, but also drive more commercial opportunities through the ability to offer highly tailored offers, while the customer is engaged online or on the phone," said Steve Fearon, vice president CRM, EMEA Read more. Telecom Argentina S.A. Accelerates Time-to-Market for New Communications Products and Services Telecom Argentina S.A. offers basic telephone, urban landline, and national and international long-distance services...."With Oracle's Siebel CRM and Oracle Communication Billing and Revenue Management, we started a technological transformation that allows us to satisfy our critical business needs, such as improving customer service and quickly launching new phone and internet products and services." - Saba Gooley, Chief Information Officer, Wire Line and Internet Services, Telecom Argentina S.A.Read more. Türk Telekom Develops Benefits-Driven CRM Roadmap Türk Telekom Group provides integrated telecommunication services from public switched telephone network (PSTN) and global systems for mobile communications technology (GSM). to broadband internet...."Oracle Insight provided us with a structured deployment approach that makes sense for our business. It quantified the benefits of the CRM solution allowing us to engage with the relevant business owners; essential for a successful transformation program." - Paul Taylor, VP Commercial Transformation, Türk Telekom Read more.

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• Do I create new site or add to existing site?

  - by nitbuntu

  Hi, Suppose, as an example, I have a website with the address, www.cool-gifts.com and I'm getting regular sales and its a worthwhile site, but no great fireworks. After research I find that there is a great market for '2nd hand stuff' and I'd like to serve that market. Would it be best to add '2nd hand stuff' as an additional category of gifts in my existing site....or, since the 2nd hand stuff is a market in itself, would I be better off investing time and energy bringing up a whole new site (www.used-stuff.com)? If I had employees and financial resources, it probably would be a no-brainer...start a new site. But, what if you are a small guy, with limited resources? So...new site....or add to existing site?

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• Exalytics Increases Customer Revenue, and Saves Time, Risk & Cost

  - by Mike.Hallett(at)Oracle-BI&EPM

  We are getting some great proof point stories now from our customers who are succeeding with the Exalytics in-memory system for OBI and Essbase.  See below for some recent testimony: San Diego Unified School District Harnesses Attendance, Procurement, and Operational Data with Oracle Exalytics, Generating $4.4 Million in Savings: according to independent assessment by Mainstay Salire, the district is on track to achieve substantial benefits from the Oracle Exalytics solution, including an $8.25 million increase in attendance revenue, $75,000 a year savings in operational efficiencies, and $1 million in hardware cost avoidance. NilsonGroup chooses Oracle Exalytics In-Memory Machine as their solution to access critical data to keep its stores competitive with real-time Mobile BI: it took only “3 days to get up and running” with Exalytics.  Video Nykredit, in the Danish Financial Sector, describes their experiences from testing the Exalytics Business Intelligence Machine: “it was up and running within 4 days” with “more intuitive dashboards” and “up to 70x better performance” and “cheaper maintenance and lower total cost of ownership”. Video Sodexo chose Oracle Exalytics as their business analytics platform; accelerating Essbase “more than 8x” performance for more than 2,000 Excel-addin users, “significantly changing how people in information management now deal with data”.  Video Polk, Savvis, Nykredit, and Key Energy describe testing of the Oracle Exalytics In-Memory Machine: to “reach more users than we ever have before”, “to fly through the data without impeding the analytic process”, “drive our enterprise groups into this tool instead of having departmental solutions”, and the “advanced visualisation this product enables”.  Video

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• How to promote/market an event that needs many people?

  - by stjowa

  My team is about to launch a new web application, http://wethepixels.com, that requires a lot of people to be on the site at the same time for the concept to be successful. Our team is preparing to promote/market an event for a specific date and time, in order to try to grab a large group of people to the site at once. For those who have gone through a similar web launch, we would love to hear ideas on the best way to market for a large group in a relatively short period of time. We have created a Facebook page and a Facebook event, but it has yet to grab much attention (surprisingly to us). Is there a better way to attract a large number of users in a short period of time? Thanks

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• What is the best way to generate income from mobile games?

  - by Thomas

  As the title states, what is the best way to get income from mobile games? (taking into consideration that creating the games only costs a lot of time and the games are relatively simple) As I see it, there are multiple ways of getting money from mobile games, Selling them for a fixed price (seems like a high threshold for potential buyers) In-game purchases (I can imagine this only works for several types of games, I don't see this working well for monopoly unless you like really fancy hotels ;) Ingame advertisements / sponsorships Which way will most likely bring the most profit?

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• I think client's project will be a flop; should I discuss with him? [closed]

  - by WeaklyTyped

  I have a meeting with a prospective client tomorrow for a certain e-commerce project he wants to commission. I had an overview of it over the phone and from what I understand there are gazillion such concepts already floating and most of them are disasters and I have reasons to believe that his project is significantly likely to have the same fate. Should I raise/discuss the commercial feasibility of his idea with him or simply accept the project, give my best and leave out all the rest?

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• Choosing a subject to create a site for

  - by Daniel

  For 6 years I'm working as web developer and I would like to finally create my own site. I thought I have everything needed: programming and administration skills, found a good designer, own servers and understanding how to operate site. But I've missed very important (or the most important) point: how do I find a subject for my site? My hobby and my work are the same: IT, but I don't want to create just another tech blog or news aggregator, I want something different. First I thought things like Google Trends or Google top 1000 could help, but I've got lost in thousands of options I can't see them all (I actually can, but it'll take at least a couple of month). So my question is: how did you start? Where did you get the idea?

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• Do first impressions really count?

  - by Matt

  So, i am currently writing something up for a college class. Problem is everything is hypothetical. I need some proof. I believe a first impression on a website is imperative so that people actually use it and in my case, buy your product or services as well. Basically I'm wondering has there been any studies that shows how a better web design will increase revenue for any kind of services? I don't just mean selling products like a T-shirt, but labor services as well. If someone wanted their computer fixed and searched for companies that can do so, will a first impression on the website help them make their decision to use your company? Are there any studies like this? White papers maybe? Thanks!

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• How do I make the jump from developing for Android to Windows Phone 7?

  - by Rob S.

  I'm planning on making the jump over from developing apps for Android to developing apps for Windows Phone 7 as well. For starters, I figured I would port over my simplest app. The code itself isn't much of a problem as the transition from Java to C# isn't that bad. If anything, this transition is actually easier than I expected. What is troublesome is switching SDKs. I've already compiled some basic Windows Phone 7 apps and ran through some tutorials but I'm still feeling a bit lost. For example, I'm not sure what the equivalent of a ScrollView on Android would be on Windows Phone 7. So does anyone have any advice or any resources they can offer me to help me make this transition? Additionally, any comments on the Windows Phone 7 app market (especially in comparison to the Android market) would also be greatly appreciated. Thank you very much in advance for your time.

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• What is a good way to measure game virality?

  - by Chris Garrett

  I have added some social features to an iPhone game (Lexitect if you're curious), such as email, Twitter, and Facebook integration for sharing high scores. Along with these features, I am measuring how many times users make it to each step. The goal of these features are to make the game more viral, and I am trying to get to a measure of game virality. I would think that a game virality metric would produce a number based on 1.0, where 1.0 = zero viral growth, and 1.01 would represent 1% viral growth over some unit of time. How is virality normally measured, and in what units? How is time capped on the metric? i.e. if I gave each player a year to determine how many recommendations they make, I wouldn't get any real numbers for a year from the time I start tracking it. Are there any standards for tracking virality in a meaningful way?

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• Want to tap into a niche market. Do I create new site or bolt on to existing site?

  - by nitbuntu

  Hi, After a lot of heard work and a few years of perseverance, I'm seeing regular sales on my website which have been steadily growing over the past year. However, the entrepreneur in me wants tap into a niche market which I've become very interested in. It's possible to bolt on this niche onto my existing site as an additional category, without it looking too out of place; my new category of products would also benefit from the ranking my current site gets. The kind of people who would purchase these new niche products, however, are very particular and obsessive about detail. So, for example, many Vegetarians would not eat in KFC even if they were to introduce a new range of Veggie burgers. So, I thought it best to create a new website and since my existing site was created using an 'old-school' shopping cart and there are many more up-to-date, feature-rich, ones available now, I wanted to use a different shopping cart system. My dilemma is that I already have 2 websites (1 b2c and another b2b site) and maintaining a 2nd b2c site would end up vastly increasing my workload and I fear that I would not be able to pay adequate attention to all the sites. Moreover, the additional customer service work (e.g. answering emails from many separate email accounts) could end up being too confusing and difficult to maintain. The easy answer would be to take on an employee, but I'm just not earning enough to justify this yet. If anyone has any tips or experience they'd like to share, which could help me answer this question, I'd be highly grateful.

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• BI-Applications Special Price Promotion for Partners

  - by Mike.Hallett(at)Oracle-BI&EPM

  Partners should keep in mind the “Midsize Market” pricing promotion for BI-Applications solution packages, with reduced minimums applicable to Oracle's Business Intelligence Products, and a pre-approved 50% discount. ·       Partners additionally get their normal e-business reseller discount. This now makes it most attractive to offer the pre-built BI-Applications such as Manufacturing Analytics, Financial Analytics, Procurement and Spend Analytics, Project Analytics, and Human Resources Analytics, to both customers newly implementing Oracle ERP, and for the many existing Oracle ERP (eBusiness suite, Peoplesoft and JDE) customers. To answer any questions, and to get the partner document with further details of this offer, or to work with us on our local sales campaigns targeting existing ERP customers, please send your query to [email protected] or [email protected]: or discuss it with your local Oracle Sales or Channel representative for Applications to Midsize Enterprises.  This promotion is ONLY for End Customers whose organisations have an Annual Revenue (or Public Sector Budget) below $500 million, and who are based in Europe, the Middle East or Africa. For more information see the orginal article, “New fy13 BI-Applications Price Promotion for MIDSIZE CUSTOMERS”  and send your query to [email protected].

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• Become an Oracle BI or Hyperion Ace Director

  - by Mike.Hallett(at)Oracle-BI&EPM

  Now you are a specialised Partner, how can you go even further to differentiate yourself as a real expert in the field, and cement closer links with Oracle’s R&D and Strategy teams ? Become an Oracle BI or Hyperion ACE Director , and you get more air-time to publish your ideas and stories throughout the Oracle network, and thereby promote yourself and your company.  Often ACE Directors get more involvement in product development advisory boards and Beta testing programmes. What is the Oracle ACE Program? The Oracle ACE Program is designed to recognize and reward members of the Oracle Technology and Applications communities for their contributions to those communities. These individuals are technically proficient and willingly share their knowledge and experiences.  Read the FAQ for more details.

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• How does Wikipedia's SEO work?

  - by Josh Siegl

  i'm sorry if this question is misplaced or doesn't belong here. I'm currently developing an app for android and IOS and of course i'm thinking about the best ways to market it. Last night I Google'd somebody else's app and the third link in was a Wikipedia page on it, I never even thought of apps having Wikipedia pages, but alas there it was. And of course it was very helpful in determining exactly what the app did and in what cases it was useful for (something that's absolutely crucial for potential customers to understand). So then I got to thinking that I should create a Wiki for my app, but how does Wikipedia apply SEO? I know that the question could be overly complicated or specific, i'm just looking for general answers. For instance when somebody Google's my app, where does Wikipedia display on the results? When I create a Wiki for my app, how do I ensure that the Wikipedia page shows in the search results (is there any way to do that? ) I'm sure i'll find all of this out later when I create a Wiki for my app, I guess i'm just asking this out of curiosity. So how does Wikipedia's search engine optimization work? (on a page by page basis)

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• How do I make the jump from Android to Windows Phone 7?

  - by Rob S.

  I'm planning on making the jump over from developing apps for Android to developing apps for Windows Phone 7 as well. For starters, I figured I would port over my simplest app. The code itself isn't much of a problem. The transition from Java to C# isn't that bad. It's actually easier than I expected. What is troublesome is switching SDKs. I've already compiled some basic Windows Phone 7 apps and ran through some tutorials but I'm still feeling a bit lost. For example, I'm not sure what the equivalent of a ScrollView on Android would be on Windows Phone 7. So does anyone have any advice or any resources they can offer me to help me make this transition? Additionally, any comments on the Windows Phone 7 app market (especially in comparison to the Android market) would be greatly appreciated as well. Thank you very much in advance for your time.

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• New Oracle BI Mobile Demonstration and SampleApp V305 on OTN

  - by Mike.Hallett(at)Oracle-BI&EPM

  Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 There is a new version of the Oracle BI Mobile HD app for iPhones and iPad. So download / update your App now. Normal 0 false false false EN-GB X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;} Then we have also changed the public server for hosting the Oracle BI Mobile Demonstration. This server image is based on the standard OBIEE 11.1.1.7 Sample Application (V305) which you can also download as a VirtualBox Image (this is a turnkey virtual environment with full SampleAppV305 preconfigured) from OTN here.   When your App is on your iPad, go into the “Settings” and “Add Server” to fill in the host location and access details as shown below: · Host = slc02ojq.oracle.com · Port = 7780 · Username = Prodney · Password = Admin123 · Note: SSL and SSO = OFF This same SampleApp V305 Demonstration server can also be accessed from your PC browser @ http://slc02ojq.oracle.com:7780/analytics. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}

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• What to do when product range evolves and site name does not reflect this?

  - by nitbuntu

  Suppose, just as an example, I have a website with domain www.gifts-for-dogs.com.....but after a few years I start selling stuff for Cats and Fish. I may not keep enough of a range of products for these other type of pets yet, so can't justify changing the domain name and logo (to something like gifts-for-pets.com) just yet....but envisage that I eventually may have to in the not too distant future. What would be a good strategy here and what are the steps I would have to consider before making these changes?

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• devlog & community engagement: where to start?

  - by Lai Yu-Hsuan

  I heard one of the ways to promote games is to start a development log, but I haven't gotten it to this day. Where should I start? Though I have had a blog, this idea seems a infinite loop: Writing blog to promote game, then I have to promote my blog and nothing becomes easier. So, where do you post devlog? Or you post other interesting things in some communities? Are there some examples that I can learn from?

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• Track sales and commission with third-party tool

  - by Andrew

  I have a clothing website where I link to various clothing retailers. I have reached an agreement with one of the retailers whereby they will pay a commission to us for every sale they make from traffic that was referred by our site. I need a mechanism for tracking how much commission should be paid to us, that involves as little work as possible to implement from their side. We both have Google Analytics. Option 1: They record a goal in their GA account whenever someone makes a purchase on their site. They see how many completed goals are marked as referral traffic from our site and calculate commission accordingly. The problem with this is that the whole process of calculating and paying commission will be manual. They will need to frequently check how many sales were generated by referral traffic from our site, and probably we will have to chase them for commission payments. Also - since we won't have access to their GA data - we will need to trust that they report all sales accurately. Option 2: Sign them up to an affiliate network like Commission Junction or Google's Affiliate Network, and connect to them through this network. The problem with this solution is that it seems too heavyweight; ideally we don't want to ask a retailer to go through the whole sign up process just to deal with us and pay us commission. I am assuming that there must be some lightweight service that tracks the number of sales by one site and pays commission accordingly to the other site, where the sign up and installation procedure is simple and fast.

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• How do games make money? What models do they use?

  - by cable729

  I'm trying to research the ways in which games make money. I want to know more about the models they use (free/premium, trial/subscription, free-to-play with micro-transactions, etc.). In addition, I want information on which models work for which games, what models are best for which age groups, etc. I've tried my best to find information, and Google hasn't turned anything up at all. I think I'll stop by my University's library and see if there's anything there. This may seem like a broad question, but I'm looking for links and titles of books, not typed-out answers.

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• Looking for articles/books on: How do games make money? What models do they use?

  - by cable729

  I'm trying to research the ways in which games make money. I want to know more about the models they use (free/premium, trial/subscription, free-to-play with micro-transactions, etc.). In addition, I want information on which models work for which games, what models are best for which age groups, etc. I've tried my best to find information, and Google hasn't turned anything up at all. I think I'll stop by my University's library and see if there's anything there. This may seem like a broad question, but I'm looking for links and titles of books, not typed-out answers.

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• Does 20,000 free downloads mean at least 500 paid sales? [closed]

  - by techno

  I have found certain shareware software products have large number of downloads. My question is if there are some 20,000 free downloads, how many of the downloaders would have actually bought and paid for this software? For Conversion sake consider the FastStone Image viewer which is actually free http://www.faststone.org/FSResizerDetail.htm but what could it earn if it was charged 30$ and about 10,000 downloads. Have any-of you have experience in selling such a product

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• Multiple Businesses at The Same Physical Address - SEO / Google Places

  - by Howdy_McGee

  I was wondering what kind if there would be any negative effects to have multiple businesses having the exact same physical address on their website. Currently we have five businesses at the exact same address and it shows on their website, so when people google one of the five businesses address their going to get multiple results from multiple website most of which will not be what their looking for. What is a way around this / what can I do about this? Would adding "Suite Numbers" be a solution? A thought occurred that it might be a good idea to create a landing page for users that are looking up a business by it's address via google. The page will bring up multiple businesses since we have a few at the same address but if we have a landing page at the top which then leads to multiple businesses that might solve the multiple address seo problem. Going to keep researching it though. I also know for Google Places (possible bing local and yahoo local) this could also become a problem. I've submitted an inquiry with them but I wanted to know if anybody had a ready-made solution around this so that Google doesn't bunch all these companies together into one. Thanks!

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• Wired : "Japanese despise western games" - how much is it true?

  - by user712092

  Wired has article that western games are seen as "bad games". Why is that? If that is true, than what do they see as bad? This article, i think, is biased towards western games: “The other day,” says Q Entertainment’s Mielke, “I was having lunch with a friend and I said, ‘Have you ever played StarCraft?’ And he said, ‘What’s StarCraft?’ Sometimes it’s just really shocking that their gaming vocabulary isn’t as extensive as it could be. I think Japanese game developers need to start playing other people’s games to open their minds, just like a writer might want to read classic literature to be inspired.” Rather than trusting such articles, I rather ask here.

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