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  • SQL – Building a High Traffic, Profitable Blog – A Unique Gift on Author’s Birthday

    - by Pinal Dave
    Every July 30th, I like to do something new. It is my birthday and I like to give gifts to everyone this day. Last year, at this time I had written an article A Year Older and 3 SQL Server Books and 3 Video Courses – 33. I had written a total of 3 books by that time and had published total of  3 Pluralsight courses. When I look back the year, I feel that I gave my best to last year. Sine Last July 30th, I have written 6 more books and 5 more video courses. The total is now 9 books and 8 video courses. It seems that I have been producing one new book or course every month since last July. Building a High Traffic, Profitable Blog Out of my 8 courses my favorite course is my latest course at Pluralsight. This course is about how to build a high traffic blog and monetize it. I have been blogging for over 7 years and there have been many hurdles and roadblocks but I have never stopped blogging any single day. There have been many instances when I felt I should just hit delete and remove my entire blog from the web but fortunately I had courage to stand by on my decisions. Well at the end, I kept on fighting through the difficult time and kept on blogging. Every day there was a lesson to learn and every day there was an issue to resolve. I never gave up and kept on building new content. Today after 7 years, when I look back there are many stories to tell. It was impossible to write down the stories so I decided to build a course based on my experience. In this course, I share all the best tricks to build a high traffic, profitable blog. When we talk about profit, people often talk about money but the reality is that profit is much bigger word than money. There are many different ways one can profit from their own blog. In this course, I discuss about all different ways about how you can be profitable by building a high traffic blog. I believe this course is for everybody who aspire to build a website or blog which gives them a profit.  Here are the major topics based out of this course. Introduction Techniques to Engage Blog Readers Social Media – Social Sharing and Social Networking Search Engine Optimization (SEO) Monetizing a Blog Frequently Asked Questions Checklists Personally I believe this is the best gift I can give to all of you my friends. Build a successful high traffic blog and monetize it. Here is the list of the all of my video courses and here is the list of all of the books. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: About Me, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL Tagged: Blogging

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  • Linux Live USB Media

    <b>Jamie's Random Musings:</b> "It is pretty common these days for laptops, and even desktops, to be able to boot from a USB flash memory drive. So you can save a little time and a little money by converting various Linux distributions ISO images to bootable USB devices, rather than burning them to CD/DVD."

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  • The Incremental Architect&acute;s Napkin &ndash; #3 &ndash; Make Evolvability inevitable

    - by Ralf Westphal
    Originally posted on: http://geekswithblogs.net/theArchitectsNapkin/archive/2014/06/04/the-incremental-architectacutes-napkin-ndash-3-ndash-make-evolvability-inevitable.aspxThe easier something to measure the more likely it will be produced. Deviations between what is and what should be can be readily detected. That´s what automated acceptance tests are for. That´s what sprint reviews in Scrum are for. It´s no small wonder our software looks like it looks. It has all the traits whose conformance with requirements can easily be measured. And it´s lacking traits which cannot easily be measured. Evolvability (or Changeability) is such a trait. If an operation is correct, if an operation if fast enough, that can be checked very easily. But whether Evolvability is high or low, that cannot be checked by taking a measure or two. Evolvability might correlate with certain traits, e.g. number of lines of code (LOC) per function or Cyclomatic Complexity or test coverage. But there is no threshold value signalling “evolvability too low”; also Evolvability is hardly tangible for the customer. Nevertheless Evolvability is of great importance - at least in the long run. You can get away without much of it for a short time. Eventually, though, it´s needed like any other requirement. Or even more. Because without Evolvability no other requirement can be implemented. Evolvability is the foundation on which all else is build. Such fundamental importance is in stark contrast with its immeasurability. To compensate this, Evolvability must be put at the very center of software development. It must become the hub around everything else revolves. Since we cannot measure Evolvability, though, we cannot start watching it more. Instead we need to establish practices to keep it high (enough) at all times. Chefs have known that for long. That´s why everybody in a restaurant kitchen is constantly seeing after cleanliness. Hygiene is important as is to have clean tools at standardized locations. Only then the health of the patrons can be guaranteed and production efficiency is constantly high. Still a kitchen´s level of cleanliness is easier to measure than software Evolvability. That´s why important practices like reviews, pair programming, or TDD are not enough, I guess. What we need to keep Evolvability in focus and high is… to continually evolve. Change must not be something to avoid but too embrace. To me that means the whole change cycle from requirement analysis to delivery needs to be gone through more often. Scrum´s sprints of 4, 2 even 1 week are too long. Kanban´s flow of user stories across is too unreliable; it takes as long as it takes. Instead we should fix the cycle time at 2 days max. I call that Spinning. No increment must take longer than from this morning until tomorrow evening to finish. Then it should be acceptance checked by the customer (or his/her representative, e.g. a Product Owner). For me there are several resasons for such a fixed and short cycle time for each increment: Clear expectations Absolute estimates (“This will take X days to complete.”) are near impossible in software development as explained previously. Too much unplanned research and engineering work lurk in every feature. And then pervasive interruptions of work by peers and management. However, the smaller the scope the better our absolute estimates become. That´s because we understand better what really are the requirements and what the solution should look like. But maybe more importantly the shorter the timespan the more we can control how we use our time. So much can happen over the course of a week and longer timespans. But if push comes to shove I can block out all distractions and interruptions for a day or possibly two. That´s why I believe we can give rough absolute estimates on 3 levels: Noon Tonight Tomorrow Think of a meeting with a Product Owner at 8:30 in the morning. If she asks you, how long it will take you to implement a user story or bug fix, you can say, “It´ll be fixed by noon.”, or you can say, “I can manage to implement it until tonight before I leave.”, or you can say, “You´ll get it by tomorrow night at latest.” Yes, I believe all else would be naive. If you´re not confident to get something done by tomorrow night (some 34h from now) you just cannot reliably commit to any timeframe. That means you should not promise anything, you should not even start working on the issue. So when estimating use these four categories: Noon, Tonight, Tomorrow, NoClue - with NoClue meaning the requirement needs to be broken down further so each aspect can be assigned to one of the first three categories. If you like absolute estimates, here you go. But don´t do deep estimates. Don´t estimate dozens of issues; don´t think ahead (“Issue A is a Tonight, then B will be a Tomorrow, after that it´s C as a Noon, finally D is a Tonight - that´s what I´ll do this week.”). Just estimate so Work-in-Progress (WIP) is 1 for everybody - plus a small number of buffer issues. To be blunt: Yes, this makes promises impossible as to what a team will deliver in terms of scope at a certain date in the future. But it will give a Product Owner a clear picture of what to pull for acceptance feedback tonight and tomorrow. Trust through reliability Our trade is lacking trust. Customers don´t trust software companies/departments much. Managers don´t trust developers much. I find that perfectly understandable in the light of what we´re trying to accomplish: delivering software in the face of uncertainty by means of material good production. Customers as well as managers still expect software development to be close to production of houses or cars. But that´s a fundamental misunderstanding. Software development ist development. It´s basically research. As software developers we´re constantly executing experiments to find out what really provides value to users. We don´t know what they need, we just have mediated hypothesises. That´s why we cannot reliably deliver on preposterous demands. So trust is out of the window in no time. If we switch to delivering in short cycles, though, we can regain trust. Because estimates - explicit or implicit - up to 32 hours at most can be satisfied. I´d say: reliability over scope. It´s more important to reliably deliver what was promised then to cover a lot of requirement area. So when in doubt promise less - but deliver without delay. Deliver on scope (Functionality and Quality); but also deliver on Evolvability, i.e. on inner quality according to accepted principles. Always. Trust will be the reward. Less complexity of communication will follow. More goodwill buffer will follow. So don´t wait for some Kanban board to show you, that flow can be improved by scheduling smaller stories. You don´t need to learn that the hard way. Just start with small batch sizes of three different sizes. Fast feedback What has been finished can be checked for acceptance. Why wait for a sprint of several weeks to end? Why let the mental model of the issue and its solution dissipate? If you get final feedback after one or two weeks, you hardly remember what you did and why you did it. Resoning becomes hard. But more importantly youo probably are not in the mood anymore to go back to something you deemed done a long time ago. It´s boring, it´s frustrating to open up that mental box again. Learning is harder the longer it takes from event to feedback. Effort can be wasted between event (finishing an issue) and feedback, because other work might go in the wrong direction based on false premises. Checking finished issues for acceptance is the most important task of a Product Owner. It´s even more important than planning new issues. Because as long as work started is not released (accepted) it´s potential waste. So before starting new work better make sure work already done has value. By putting the emphasis on acceptance rather than planning true pull is established. As long as planning and starting work is more important, it´s a push process. Accept a Noon issue on the same day before leaving. Accept a Tonight issue before leaving today or first thing tomorrow morning. Accept a Tomorrow issue tomorrow night before leaving or early the day after tomorrow. After acceptance the developer(s) can start working on the next issue. Flexibility As if reliability/trust and fast feedback for less waste weren´t enough economic incentive, there is flexibility. After each issue the Product Owner can change course. If on Monday morning feature slices A, B, C, D, E were important and A, B, C were scheduled for acceptance by Monday evening and Tuesday evening, the Product Owner can change her mind at any time. Maybe after A got accepted she asks for continuation with D. But maybe, just maybe, she has gotten a completely different idea by then. Maybe she wants work to continue on F. And after B it´s neither D nor E, but G. And after G it´s D. With Spinning every 32 hours at latest priorities can be changed. And nothing is lost. Because what got accepted is of value. It provides an incremental value to the customer/user. Or it provides internal value to the Product Owner as increased knowledge/decreased uncertainty. I find such reactivity over commitment economically very benefical. Why commit a team to some workload for several weeks? It´s unnecessary at beast, and inflexible and wasteful at worst. If we cannot promise delivery of a certain scope on a certain date - which is what customers/management usually want -, we can at least provide them with unpredecented flexibility in the face of high uncertainty. Where the path is not clear, cannot be clear, make small steps so you´re able to change your course at any time. Premature completion Customers/management are used to premeditating budgets. They want to know exactly how much to pay for a certain amount of requirements. That´s understandable. But it does not match with the nature of software development. We should know that by now. Maybe there´s somewhere in the world some team who can consistently deliver on scope, quality, and time, and budget. Great! Congratulations! I, however, haven´t seen such a team yet. Which does not mean it´s impossible, but I think it´s nothing I can recommend to strive for. Rather I´d say: Don´t try this at home. It might hurt you one way or the other. However, what we can do, is allow customers/management stop work on features at any moment. With spinning every 32 hours a feature can be declared as finished - even though it might not be completed according to initial definition. I think, progress over completion is an important offer software development can make. Why think in terms of completion beyond a promise for the next 32 hours? Isn´t it more important to constantly move forward? Step by step. We´re not running sprints, we´re not running marathons, not even ultra-marathons. We´re in the sport of running forever. That makes it futile to stare at the finishing line. The very concept of a burn-down chart is misleading (in most cases). Whoever can only think in terms of completed requirements shuts out the chance for saving money. The requirements for a features mostly are uncertain. So how does a Product Owner know in the first place, how much is needed. Maybe more than specified is needed - which gets uncovered step by step with each finished increment. Maybe less than specified is needed. After each 4–32 hour increment the Product Owner can do an experient (or invite users to an experiment) if a particular trait of the software system is already good enough. And if so, she can switch the attention to a different aspect. In the end, requirements A, B, C then could be finished just 70%, 80%, and 50%. What the heck? It´s good enough - for now. 33% money saved. Wouldn´t that be splendid? Isn´t that a stunning argument for any budget-sensitive customer? You can save money and still get what you need? Pull on practices So far, in addition to more trust, more flexibility, less money spent, Spinning led to “doing less” which also means less code which of course means higher Evolvability per se. Last but not least, though, I think Spinning´s short acceptance cycles have one more effect. They excert pull-power on all sorts of practices known for increasing Evolvability. If, for example, you believe high automated test coverage helps Evolvability by lowering the fear of inadverted damage to a code base, why isn´t 90% of the developer community practicing automated tests consistently? I think, the answer is simple: Because they can do without. Somehow they manage to do enough manual checks before their rare releases/acceptance checks to ensure good enough correctness - at least in the short term. The same goes for other practices like component orientation, continuous build/integration, code reviews etc. None of that is compelling, urgent, imperative. Something else always seems more important. So Evolvability principles and practices fall through the cracks most of the time - until a project hits a wall. Then everybody becomes desperate; but by then (re)gaining Evolvability has become as very, very difficult and tedious undertaking. Sometimes up to the point where the existence of a project/company is in danger. With Spinning that´s different. If you´re practicing Spinning you cannot avoid all those practices. With Spinning you very quickly realize you cannot deliver reliably even on your 32 hour promises. Spinning thus is pulling on developers to adopt principles and practices for Evolvability. They will start actively looking for ways to keep their delivery rate high. And if not, management will soon tell them to do that. Because first the Product Owner then management will notice an increasing difficulty to deliver value within 32 hours. There, finally there emerges a way to measure Evolvability: The more frequent developers tell the Product Owner there is no way to deliver anything worth of feedback until tomorrow night, the poorer Evolvability is. Don´t count the “WTF!”, count the “No way!” utterances. In closing For sustainable software development we need to put Evolvability first. Functionality and Quality must not rule software development but be implemented within a framework ensuring (enough) Evolvability. Since Evolvability cannot be measured easily, I think we need to put software development “under pressure”. Software needs to be changed more often, in smaller increments. Each increment being relevant to the customer/user in some way. That does not mean each increment is worthy of shipment. It´s sufficient to gain further insight from it. Increments primarily serve the reduction of uncertainty, not sales. Sales even needs to be decoupled from this incremental progress. No more promises to sales. No more delivery au point. Rather sales should look at a stream of accepted increments (or incremental releases) and scoup from that whatever they find valuable. Sales and marketing need to realize they should work on what´s there, not what might be possible in the future. But I digress… In my view a Spinning cycle - which is not easy to reach, which requires practice - is the core practice to compensate the immeasurability of Evolvability. From start to finish of each issue in 32 hours max - that´s the challenge we need to accept if we´re serious increasing Evolvability. Fortunately higher Evolvability is not the only outcome of Spinning. Customer/management will like the increased flexibility and “getting more bang for the buck”.

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  • Top 7 Reasons to Attend Developer Conferences

    Learn one database developer's top reasons for attending developer conferences, if they're worth the money and will he attend again. This particular article offers the authors opinions on the recent Developer Connection Visual Studio 2010 Launch Event.

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  • Where can I find fellow developers who are looking for help to create a startup?

    - by Jeremy Child
    Where can I find fellow developers who are looking for help to create a startup? Are there any collaboration websites whereby people pitch ideas and a group of people 'join' the project in an effort to create some kind of prototype? Edit: @Vitor Braga - Seriously i'm not looking to make money, just finding developers who are interested in making a trivial little app with someone else. Edit: It may be worthy to explain that I live in a remote area of Australia.

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  • Do keyword-based filenames and URLs really matter?

    - by Justin Scott
    We've developed a dynamic web application which uses URLs such as product.cfm?id=42 but our marketing team says we should use search friendly URLs and put our keywords into the URLs (so it would be product-name.cfm instead). Our developers tell us this will cost more money and take additional time. Is it worth the effort? How important is this to the search engines and will it impact our rankings?

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  • The Complexities to Creating Real Electronic Health Records

    <b>Linux Journal:</b> "But with all of this focus on streamlining and digitally electrifying health records, I began to wonder where did the Open Source community stand and where is its input? There is certainly a lot of money sitting out there for someone who wants to try to build the better mouse trap."

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  • Why You Should Attend MySQL Connect, and Register Now

    - by Bertrand Matthelié
    MySQL Connect is taking place on September 29 and 30 in San Francisco. The early bird discount enabling you to save US$ 500 is only running for a few more days, until July 13. Are you still wondering if you should sign up? Here are 10 reasons why you definitely should: Learn from other companies how they tackled similar challenges to the ones you’re facing. Find out what they learned along the way, and how you can save time, money and a lot of troubles by avoiding repeating the same mistakes and applying the best practices they’ve developed. You’ll get the chance to hear from organizations including PayPal, Verizon, Twitter, Facebook, Ticketmaster, Ning, Mozilla, CERN, Yahoo! and more! Don’t miss this unique opportunity to meet the engineers developing and supporting the MySQL products in a single location. You’ll be able to ask them all your questions, which can represent a huge time and money saver. Acquire detailed knowledge about InnoDB, the MySQL Optimizer, High Availability strategies, improving performance and scalability, enhancing security and numerous other topics. You’ll hear it straight "from the horse’s mouth" as well as from other MySQL experts in the ecosystem. Get a better understanding about Oracle’s MySQL strategy and about the MySQL roadmap, so you can better plan where to use the MySQL database and MySQL Cluster for your next web, cloud-based and other applications. Get hands-on experience about improving performance with the MySQL Performance Schema, about using MySQL Utilities, MySQL Cluster and a lot more with eight different Hands-On Labs. Express your ideas, engage into discussions and help influence the MySQL roadmap during Birds-of-a-feather sessions about replication, backup, query optimizations and other topics. Meet partners and learn about third party tools that could be useful in your architecture. Immerse yourself into the MySQL universe and hang out with MySQL experts for two days. The discussions as well as the relationships you will create can be priceless and help you execute on your next projects in a much better and faster way. Register Now to save US$500 by taking advantage of the Early bird discount running until July 13. We’ll have parallel tracks so you should consider sending a few team members to make the most of the event. Are you attending or planning to attend Oracle OpenWorld or JavaOne? You can add MySQL Connect to your registration for only US$100! Finally, it’s always a lot of fun to attend a MySQL conference. The passion and the energy are contagious…and you’ll likely get plenty of new ideas. You will find all information about the program in the MySQL Connect Content Catalog. We look forward to seeing you there! You can also read interviews with Tomas Ulin and Ronald Bradford about MySQL Connect. Sponsorship and exhibit opportunities are still available for the conference. You will find more information here.

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  • Oracle Optimized Solutions at Oracle OpenWorld 2012

    - by ferhatSF
    Have you registered for Oracle OpenWorld 2012 in San Francisco from September 30 to October 4? Visit the Oracle OpenWorld 2012 site today for registration and more information. Come join us to hear how Oracle Optimized Solutions can help you save money, reduce integration risks, and improve user productivity. Oracle Optimized Solutions are designed, pre-tested, tuned and fully documented architectures for optimal performance and availability. They provide written guidelines to help size, configure, purchase and deploy enterprise solutions that address common IT problems. Built with flexibility in mind, Oracle Optimized Solutions can be deployed as complete solutions or easily tailored to meet your specific needs - they are proven to save money, reduce integration risks and improve user productivity. Here is a preview of the planned Oracle OpenWorld sessions(*) on Oracle Optimized Solutions. October 1, 2012 Monday Time Session ID Title Location 12:15 PM CON7916 Accelerate Oracle E-Business Suite Deployment with SPARC SuperCluster Moscone West - 2001 03:15 PM GEN9691 General Session: Accelerate Your Business with the Oracle Hardware Advantage Moscone North - Hall D 04:45 PM CON4821 Building a Flexible Enterprise Cloud Infrastructure on Oracle SPARC Systems Moscone West - 2001 October 2, 2012 Tuesday Time Session ID Title Location 10:15 AM CON4561 Backup-and-Recovery Best Practices with Oracle Engineered Systems Products Moscone South - 252 11:45 AM CON3851 Optimizing JD Edwards EnterpriseOne on SPARC T4 Servers for Best Performance Moscone West - 2000 01:15 PM GEN11472 General Session: Breakthrough Efficiency in Private Cloud Infrastructure Moscone West - 3014 01:15 PM CON4600 Extreme Storage Scale and Efficiency: Lessons from a 100,000-Person Organization Moscone South - 252 05:00 PM CON9465 Next-Generation Directory: Oracle Unified Directory Moscone West - 3008 05:00 PM CON4088 Accelerate Your SAP Landscape with the Oracle SPARC SuperCluster Moscone West - 2001 05:00 PM CON7743 High-Performance Security for Oracle Applications Using SPARC T4 Systems Moscone West - 2000 05:00 PM CON3857 Archive Strategies for 100 Percent Data Availability Moscone South - 270 October 3, 2012 Wednesday Time Session ID Title Location 10:15 AM CON6528 Configure Oracle Hybrid Columnar Compression to Optimize Query Database Performance up to 10x Moscone South - 252 11:45 AM CON2590 Breakthrough in Private Cloud Management on SPARC T-Series Servers Moscone South - 270 01:15 PM CON4289 Oracle Optimized Solution for Siebel CRM at ACCOR Moscone West - 2000 05:00 PM CON7570 Improve PeopleSoft HCM Performance and Reliability with SPARC SuperCluster Moscone South - 252 * Schedule subject to change In addition, there will be Oracle Optimized Solutions Hands-On-Labs sessions planned. Please enroll ahead of time as space is limited: Oracle Optimized Solutions: Hands on Labs in Oracle OpenWorld Place: Marriott Marquis - Salon 14/15 Date and Time Session ID Title Monday October 1, 2012 01:45 PM HOL9868 Enterprise Cloud Infrastructure for SPARC with Oracle Enterprise Manager Ops Center 12c Monday October 1, 2012 03:15 PM HOL9907 Oracle Virtual Desktop Infrastructure Performance and Tablet Mobility Wednesday October 3, 2012 05:00 PM HOL9870 x86 Enterprise Cloud Infrastructure with Oracle VM 3.x and Sun ZFS Storage Appliance Thursday October 4, 2012 11:15 AM HOL9869 0 to Database Backup and Recovery in 60 Minutes Oracle Optimized Solutions executives and experts will also be at hand for discussions and follow ups. And don’t forget to catch live demonstrations of our complete Oracle Optimized Solutions while at Oracle OpenWorld 2012 in San Francisco. We recommend the use of the Schedule Builder tool to plan your visit to the conference and for pre-enrollment in sessions of your interest. We hope to see you there!

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  • Before the Summit of 2012

    - by Ajarn Mark Caldwell
    Today, Monday, was the first day of the PASS Summit Preconference training events, but instead I spent the day at the free SQL in the City event put on by Red Gate. For me this was not a financial decision (pre-con sessions cost extra above the general Summit registration) but rather a matter of interest.  I had already included money for pre-cons in this year’s training budget, but none of them really stood out to me, so even if the Red-Gate event were not going on at the same time, I probably would not have gone to any pre-cons this year.  However, the topics being presented at the SQL in the City event were of great interest to me.  There promised to be good information on Continuous Integration and automated deployment of database changes, which lately has been a real hot topic at my work.  And indeed, Red-Gate announced the release of a new tool (still in Early Access Program…a.k.a. Beta) which is called the Deployment Manager.  Since we are in the middle of a TFS implementation project, it will be interesting to see how this plays out and compares to what we put together with the automated builds in TFS.  But, as I understand it, the primary focus of Deployment Manager is not to be the Build process (Red Gate uses JetBrains’ Team City for that in their shop) but rather to aid in the deployment of those build packages, as well as providing easy rollback and a good visualization of which versions of software are in which environments.  It looks promising and I’ve already downloaded the installer package to play with it later. Overall, I was quite impressed with the SQL in the City event.  Having heard many current and past members of the PASS Board of Directors describe the challenges of putting on a large conference, and the growing pains that the PASS Summit has gone through, I am even more impressed that the Red Gate event ran as smoothly as it did.  And it is quite impressive the amount of money that Red Gate must have spent given that this was a no-charge event to attend, they had a very nice hot lunch, and the after-event drinks celebration.  Well done, folks! Of course it was great to hear from a variety of speakers.  Today I listened to some folks from Red Gate like Grant Fritchey (blog | @GFritchey) and David Atkinson (Product Manager for SQL Source Control and now the Deployment Manager tool set); and also Brent Ozar (blog | @BrentO) and Buck Woody (blog | @BuckWoody).  By the way, if you have never seen either Brent or Buck speak, you really should.  Different styles, but both are very entertaining and educational at the same time.  I love Buck’s sense of humor (here’s a tip…don’t be late to Buck’s session or you’ll become part of the presentation) and I praise Brent’s slides.  Brent’s style very much reminds me of that espoused by Garr Reynolds on his Presentation Zen blog (and book) and I am impressed that he can make a technical presentation so engaging. It was a great day, a great way to kick off the week, and I am excited to get into the full Summit!

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  • Go Big or Go Special

    - by Ajarn Mark Caldwell
    Watching Shark Tank tonight and the first presentation was by Mango Mango Preserves and it highlighted an interesting contrast in business trends today and how to capitalize on opportunities.  <Spoiler Alert> Even though every one of the sharks was raving about the product samples they tried, with two of them going for second and third servings, none of them made a deal to invest in the company.</Spoiler>  In fact, one of the sharks, Kevin O’Leary, kept ripping into the owners with statements to the effect that he thinks they are headed over a financial cliff because he felt their costs were way out of line and would be their downfall if they didn’t take action to radically cut costs. He said that he had previously owned a jams and jellies business and knew the cost ratios that you had to have to make it work.  I don’t doubt he knows exactly what he’s talking about and is 100% accurate…for doing business his way, which I’ll call “Go Big”.  But there’s a whole other way to do business today that would be ideal for these ladies to pursue. As I understand it, based on his level of success in various businesses and the fact that he is even in a position to be investing in other companies, Kevin’s approach is to go mass market (Go Big) and make hundreds of millions of dollars in sales (or something along that scale) while squeezing out every ounce of cost that you can to produce an acceptable margin.  But there is a very different way of making a very successful business these days, which is all about building a passionate and loyal community of customers that are rooting for your success and even actively trying to help you succeed by promoting your product or company (Go Special).  This capitalizes on the power of social media, niche marketing, and The Long Tail.  One of the most prolific writers about capitalizing on this trend is Seth Godin, and I hope that the founders of Mango Mango pick up a couple of his books (probably Purple Cow and Tribes would be good starts) or at least read his blog.  I think the adoration expressed by all of the sharks for the product is the biggest hint that they have a remarkable product and that they are perfect for this type of business approach. Both are completely valid business models, and it may certainly be that the scale at which Kevin O’Leary wants to conduct business where he invests his money is well beyond the long tail, but that doesn’t mean that there is not still a lot of money to be made there.  I wish them the best of luck with their endeavors!

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  • Subscription service or software to handle a Magazine's PDF

    - by Paolo
    I'm looking for an installable or hosted software (service) to handle the process of public users subscribing to the Magazine and receiving the PDF automatically upon an admin upload the new one. The system will have to: handle the money part (PayPal&Co. are OK) let user buy old issues of the Magazine warn user on subscription expiring, etc. PDF stamping and WordPress integration (user credential sharing, page access of subriscrebed goods, etc) will be a big plus.

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  • Finance: Friends, not foes!

    - by red@work
    After reading Phil's blog post about his experiences of working on reception, I thought I would let everyone in on one of the other customer facing roles at Red Gate... When you think of a Credit Control team, most might imagine money-hungry (and often impolite) people, who will do nothing short of hunting people down until they pay up. Well, as with so many things, not at Red Gate! Here we do things a little bit differently.   Since joining the Licensing, Invoicing and Credit Control team at Red Gate (affectionately nicknamed LICC!), I have found it fantastic to work with people who know that often the best way to get what you want is by being friendly, reasonable and as helpful as possible. The best bit about this is that, because everyone is in a good mood, we have a great working atmosphere! We are definitely a very happy team. We laugh a lot, even when dealing with the serious matter of playing table football after lunch. The most obvious part of my job is bringing in money. There are few things quite as satisfying as receiving a big payment or one that you've been chasing for a long time. That being said, it's just as nice to encounter the companies that surprise you with a payment bang on time after little or no chasing. It's always a pleasure to find these people who are generous and easy to work with, and so they always make me smile, too. As I'm in one of the few customer facing roles here, I get to experience firsthand just how much Red Gate customers love our software and are equally impressed with our customer service. We regularly get replies from people thanking us for our help in resolving a problem or just to simply say that they think we're great. Or, as is often the case, that we 'rock and are awesome'! When those are the kinds of emails you have to deal with for most of the day, I would challenge anyone to be unhappy! The best thing about my work is that, much like Phil and his counterparts on reception, I get to talk to people from all over the world, and experience their unique (and occasionally unusual) personality traits. I deal predominantly with customers in the US, so I'll be speaking to someone from a high flying multi-national in New York one minute, and then the next phone call will be to a small office on the outskirts of Alabama. This level of customer involvement has led to a lot of interesting anecdotes and plenty of in-jokes to keep us amused! Obviously there are customers who are infuriating, like those who simply tell us that they will pay "one day", and that we should stop chasing them. Then there are the people who say that they ordered the tools because they really like them, but they just can't afford to actually pay for them at the moment. Thankfully these situations are relatively few and far between, and for every one customer that makes you want to scream, there are far, far more that make you smile!

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  • Keywords - What Are Keywords?

    Starting your own internet business is far more than designing and creating a website to sell your products and/or services. Before you do anything you need to find out if people are buying your products online and more importantly how they will find your website to buy your products. Just having a website is only part of the story of making money online.

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  • SQL Saturday #162 Cambridge

    - by Most Valuable Yak (Rob Volk)
    Despite the efforts of American Airlines, this past weekend I attended the first SQL Saturday in the UK!  Hosted by the SQLCambs Chapter of PASS and organized by Mark (b|t) & Lorraine Broadbent, ably assisted by John Martin (b|t), Mark Pryce-Maher (b|t) and other folks whose names I've unfortunately forgotten, it was held at the Crowne Plaza Hotel, which is completely surrounded by Cambridge University. On Friday, they presented 3 pre-conference sessions given by the brilliant American Cloud & DBA Guru, Buck Woody (b|t), the brilliant Danish SQL Server Internals Guru, Mark Rasmussen (b|t), and the brilliant Scottish Business Intelligence Guru and recent Outstanding Pass Volunteer, Jen Stirrup (b|t).  While I would have loved to attend any of their pre-cons (having seen them present several times already), finances and American Airlines ultimately made that impossible.  But not to worry, I caught up with them during the regular sessions and at the speaker dinner.  And I got back the money they all owed me.  (Actually I owed Mark some money) The schedule was jam-packed even with only 4 tracks, there were 8 regular slots, a lunch session for sponsor presentations, and a 15 minute keynote given by Buck Woody, who besides giving an excellent history of SQL Server at Microsoft (and before), also explained the source of the "unknown contact" image that appears in Outlook.  Hint: it's not Buck himself. Amazingly, and against all better judgment, I even got to present at SQL Saturday 162!  I did a 5 minute Lightning Talk on Regular Expressions in SSMS.  I then did a regular 50 minute session on Constraints.  You can download the content for the regular session at that link, and for the regular expression presentation here. I had a great time and had a great audience for both of my sessions.  You would never have guessed this was the first event for the organizers, everything went very smoothly, especially for the number of attendees and the relative smallness of the space.  The event sponsors also deserve a lot of credit for making themselves fit in a small area and for staying through the entire event until the giveaways at the very end. Overall this was one of the best SQL Saturdays I've ever attended and I have to congratulate Mark B, Lorraine, John, Mark P-M, and all the volunteers and speakers for making this an astoundingly hard act to follow!  Well done!

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  • How to prevent a hacked-server from spoofing a master server?

    - by Cody Smith
    I wish to setup a room-based multilayer game model where players may host matches and serve as host (IE the server with authoritative power). I wish to host a master server which tracks player's items, rank, cash, exp, etc. In such a model, how can I prevent someone that is hosting a game (with a modified server) from spoofing the master server with invalid match results, thus gaining exp, money or rankings. Thanks. -Cody

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  • Contracting as a Software Developer in the UK

    - by Frez
    Normal 0 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;} Having had some 15 years’ experience of working as a software contractor, I am often asked by developers who work as permanent employees (permies) about the pros and cons of working as a software consultant through my own limited company and whether the move would be a good one for them. Whilst it is possible to contract using other financial vehicles such as umbrella companies, this article will only consider limited companies as that is what I have experience of using. Contracting or consultancy requires a different mind-set from being a permanent member of staff, and not all developers are capable of this shift in attitude. Whilst you can look forward to an increase in the money you take home, there are real risks and expenses you would not normally be exposed to as a permie. So let us have a look at the pros and cons: Pros: More money There is no doubt that whilst you are working on contracts you will earn significantly more than you would as a permanent employee. Furthermore, working through a limited company is more tax efficient. Less politics You really have no need to involve yourself in office politics. When the end of the day comes you can go home and not think or worry about the power struggles within the company you are contracted to. Your career progression is not tied to the company. Expenses from gross income All your expenses of trading as a business will come out of your company’s gross income, i.e. before tax. This covers travelling expenses provided you have not been at the same client/location for more than two years, internet subscriptions, professional subscriptions, software, hardware, accountancy services and so on. Cons: Work is more transient Contracts typically range from a couple of weeks to a year, although will most likely start at 3 months. However, most contracts are extended either because the project you have been brought in to help with takes longer to deliver than expected, the client decides they can use you on other aspects of the project, or the client decides they would like to use you on other projects. The temporary nature of the work means that you will have down-time between contracts while you secure new opportunities during which time your company will have no income. You may need to attend several interviews before securing a new contract. Accountancy expenses Your company is a separate entity and there are accountancy requirements which, unless you like paperwork, means your company will need to appoint an accountant to prepare your company’s accounts. It may also be worth purchasing some accountancy software, so talk to your accountant about this as they may prefer you to use a particular software package so they can integrate it with their systems. VAT You will need to register your company for VAT. This is tax neutral for you as the VAT you charge your clients you will pass onto the government less any VAT you are reclaiming from expenses, but it is additional paperwork to undertake each quarter. It is worth checking out the Fixed Rate VAT Scheme that is available, particularly after the initial expenses of setting up your company are over. No training Clients take you on based on your skills, not to train you when they will lose that investment at the end of the contract, so understand that it is unlikely you will receive any training funded by a client. However, learning new skills during a contract is possible and you may choose to accept a contract on a lower rate if this is guaranteed as it will help secure future contracts. No financial extras You will have no free pension, life, accident, sickness or medical insurance unless you choose to purchase them yourself. A financial advisor can give you all the necessary advice in this area, and it is worth taking seriously. A year after I started as a consultant I contracted a serious illness, this kept me off work for over two months, my client was very understanding and it could have been much worse, so it is worth considering what your options might be in the case of illness, death and retirement. Agencies Whilst it is possible to work directly for end clients there are pros and cons of working through an agency.  The main advantage is cash flow, you invoice the agency and they typically pay you within a week, whereas working directly for a client could have you waiting up to three months to be paid. The downside of working for agencies, especially in the current difficult times, is that they may go out of business and you then have difficulty getting the money you are owed. Tax investigation It is possible that the Inland Revenue may decide to investigate your company for compliance with tax law. Insurance is available to cover you for this. My personal recommendation would be to join the PCG as this insurance is included as a benefit of membership, Professional Indemnity Some agencies require that you are covered by professional indemnity insurance; this is a cost you would not incur as a permie. Travel Unless you live in an area that has an abundance of opportunities, such as central London, it is likely that you will be travelling further, longer and with more expense than if you were permanently employed at a local company. This not only affects you monetarily, but also your quality of life and the ability to keep fit and healthy. Obtaining finance If you want to secure a mortgage on a property it can be more difficult or expensive, especially if you do not have three years of audited accounts to show a mortgage lender.   Caveat This post is my personal opinion and should not be used as a definitive guide or recommendation to contracting and whether it is suitable for you as an individual, i.e. I accept no responsibility if you decide to take up contracting based on this post and you fare badly for whatever reason.

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  • Keyword Research - 5 Steps to Find Six Figure Niches in Minutes

    Keyword Research is the single most important skill that anyone marketing online needs to know. If you master keyword research, you will be able to discover words that will generate money on demand. I will give you a quick and easy 5 step formula that you can use to find keywords that you can use to dominate any market, sometimes in hours.

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  • Mobile websites, where is it going to?

    - by Fadi Tiwari
    As building websites for mobile devices is becoming an important area I have a question that has some sub questions regarding this new field and the main question is: Will web development for mobile devices grow in the next few years? The sub questions are: Will there be standalone mobile web applications? meaning that a web application that is designed and developed to browse from mobile only? What about the advertisements and how can companies and freelancers get money from their mobile web applications? Cheers.

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  • Are Affiliate Links Damaging to Your Website?

    Many people are using affiliate schemes to make a little extra money from their websites. But could these links be damaging to your website? In this article we will look at why they could be damaging, what evidence there is for this and what you could be doing to protect your website.

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