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• Oracle's Contact Center Anywhere Solution and How it Fits Into the CRM Footprint

  Wendell Black, Vice President of Sales for Contact Center Anywhere, tells us how customers can benefit from Oracle's all encompassing Contact Center solution.

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• Oracle @Munich Business School

  - by Maria Sandu

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Last Wednesday, Lisa from the Graduate Recruitment team and her colleague Philipp from Sales visited the Munich Business School to talk about IT challenges, Sales and Career Opportunities at Oracle. Although the talk started at 6:30 pm, the audience of about 100 students was still attentive and curious. First they were provided with some facts about Oracle, then Philipp went into detail and took them through current IT challenges like ‘Social’, ‘Mobile’, ‘Information’ and ‘Cloud’ and how Oracle solutions can help facing these challenges. He also demonstrated what kind of prerequisites and qualifications are required to become a successful Sales person. When talking about his own career, the audience got even more anxious to hear what he would tell them. Finally, students asked questions on career opportunities across Europe or on other topics they were interested in. If you’re interested in talking to us in person, connect with us on Facebook to get the latest information about events we’re attending and schools we’re visiting. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• VLAN ACLs and when to go Layer 3

  - by wuckachucka

  I want to: a) segment several departments into VLANs with the hopes of restricting access between them completely (Sales never needs to talk to Support's workstations or printers and vice-versa) or b) certain IP addresses and TCP/UDP ports across VLANS -- i.e. permitting the Sales VLAN to access the CRM Web Server in the Server VLAN on port 443 only. Port-wise, I'll need a 48-port switch and another 24-port switch to go with the two existing 24-port Layer 2 switches (Linksys); I'm looking at going with D-Links or HP Procurves as Cisco is out of our price range. Question #1: From what I understand (and please correct me if I'm wrong), if the Servers (VLAN10) and Sales (VLAN20) are all on the same 48-port switch (or two stacked 24-port switches), afaik, the switch "knows" what VLANs and ports each device belongs to and will switch packets between them; I can also apply ACLs to restrict access between VLANs at this point. Is this correct? Question #2: Now lets say that Support (VLAN30) is on a different switch (one of the Linksys) switches. I'm assuming I'll need to trunk (tag) switch #2's VLANs across to switch #1, so switch #1 sees switch #2's VLAN30 (and vice-versa). Once Switch #1 can "see" VLAN30, I'm assuming I can then apply ACLs as stated in Question #1. Is this correct? Question #3: Once Switch #1 can see all the VLANs, can I achieve the seemingly "Layer 3" ACL filtering of restricting access to Server VLAN on only certain TCP/UDP ports and IP addresses (say, only permitting 3389 to the Terminal Server, 192.168.10.4/32). I say "seemingly" because some of the Layer 2 switches mention the ability to restrict ports and IP addresses through the ACLs; I (perhaps mistakenly) thought that in order to have Layer 3 ACLs (packet filtering), I'd need to have at least one Layer 3 switch acting as a core router. If my assumptions are incorrect, at which point do you need a Layer 3 switch for inter-VLAN routing vs. inter-VLAN switching? Is it generally only when you need that higher-level packet filtering ability between your departments?

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• IIS 7.0 rewrite url problem

  - by Jouni Pekkola

  Hello, How i can set redirect url for virtual directory in iis 7.0.I have installed lates url rewrite module 2. ? I could explain my problem with exsample. I have website on my iis 7.0 server: www.mysite.com I desided to create virtual directory sales under my site which is pointing to website root directory.Now I need create redirect url for the vdir. The vdir is pointing same virtual root directory as my site root is The big idea is that i can write on browser www.mysite/sales and i will automaticly redirect to url www.mysite.com?productid=200. I tried to make redirect with rewite url for vdir(not website), but I always get this error message : cannot add duplicate colletion entry of type 'rule' with unique key key attribute 'name' set to "test".This happens when i am pointing for virtual vdir and try to add rule. I can add rules to website level,but rules doesn work. I mean url www.mysite/sales gives me follwing error. I know that key is unique I checked it from web.config. This kind of feature was really easy use in IIS 6.0, just point vdir with your mouse and set properties--a redirect to url. Please some one explain what is right way to do it in IIS 7.0

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• Creating dynamic map graphs

  - by Mehper C. Palavuzlar

  I need a software (or softwares) to achieve the following. I'm not sure if it could be done, but I'd like to hear the suggestions from super users. The data I want to use for graphing purposes include sales figures of magazines by provinces. There are 81 provinces of Turkiye, and I want the computer to automatically paint / write on a graph according to the sales magnitude of the provinces. Since there are loads of magazines with loads of issues, the process must be executed automatically just after selecting the related magazine and issue. So there will be graphs showing the sales weight of the whole country with some nice illustrations. Those graphs might be used as part of some decision support mechanism to help field teams. Is it possible? I have all the data and base maps of Turkiye to be filled/painted. I'm sure this is not easy. If there is a way to do that, it might probably include more than one software. Thanks in advance for any valuable comments and answers.

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• Magento My Account Layout XML Problem

  - by Remy

  Hi there, I'm having issues getting the customer.xml layout file to work properly for the customer's "my account" pages. The navigation links and the previously ordered items that are usually on the left hand side of the page won't show up on the page, but if I change the reference name to "content" in the xml file, it shows up (except it's obviously then on the right hand side). I've checked the template it's referencing (2columns-left.phtml), and the getChildHtml('left') is there in the correct position. The block that's causing the problem: <customer_account> <!-- Mage_Customer --> <reference name="root"> <action method="setTemplate"><template>page/2columns-left.phtml</template></action> </reference> <reference name="left"> <action method="unsetChild"><name>catalog.navigation.all</name></action> <action method="unsetChild"><name>callout.sendcard</name></action> <action method="unsetChild"><name>callout.specialorder</name></action> <block type="customer/account_navigation" name="customer_account_navigation" before="-" template="customer/account/navigation.phtml"> <action method="addLink" translate="label" module="customer"><name>account</name><path>customer/account/</path><label>Account Dashboard</label></action> <action method="addLink" translate="label" module="customer"><name>account_edit</name><path>customer/account/edit/</path><label>Account Information</label></action> <action method="addLink" translate="label" module="customer"><name>address_book</name><path>customer/address/</path><label>Address Book</label></action> </block> <block type="sales/reorder_sidebar" name="sale.reorder.sidebar" as="reorder" template="sales/reorder/sidebar.phtml"/> <remove name="tags_popular"/> </reference> </customer_account> This was basically copied straight over from another one of our sites where this works 100%. I've tried everything I can think of (changing the name of the reference in both the template and the layout xml, for example) to no avail. The templates that the layout is referencing are obviously working because they do show up when put into the "content" area. This installation of magento is version 1.3.1.1. I appreciate any advice you have to give me... *Update: I tried changing the reference to "global_messages", and it doesn't show there either. It only seems to work in the "content" section.* Update 2: These are the results of using the "showLayout=page" query string on the page when used with Alan Storm's very handy debugging module (which you'll find in his answer below). <?xml version="1.0"?> <layout><block type="page/html" name="root" output="toHtml" template="page/3columns.phtml"> <block type="page/html_head" name="head" as="head"> <action method="addJs"> <script>prototype/prototype.js</script> </action> <action method="addJs"> <script>prototype/validation.js</script> </action> <action method="addJs"> <script>paypoint/validation.js</script> </action> <action method="addJs"> <script>scriptaculous/builder.js</script> </action> <action method="addJs"> <script>scriptaculous/effects.js</script> </action> <action method="addJs"> <script>scriptaculous/dragdrop.js</script> </action> <action method="addJs"> <script>scriptaculous/controls.js</script> </action> <action method="addJs"> <script>scriptaculous/slider.js</script> </action> <action method="addJs"> <script>varien/js.js</script> </action> <action method="addJs"> <script>varien/form.js</script> </action> <action method="addJs"> <script>varien/menu.js</script> </action> <action method="addJs"> <script>mage/translate.js</script> </action> <action method="addJs"> <script>mage/cookies.js</script> </action> <action method="addCss"> <stylesheet>css/reset.css</stylesheet> </action> <action method="addCss"> <stylesheet>css/boxes.css</stylesheet> </action> <action method="addCss"> <stylesheet>css/clears.css</stylesheet> </action> <action method="addCss"> <stylesheet>css/menu.css</stylesheet> </action> <action method="addCss"> <stylesheet>css/calendar-blue.css</stylesheet> </action> <action method="addCss"> <stylesheet>css/styles.css</stylesheet> </action> <action method="addItem"> <type>skin_css</type> <name>css/iestyles.css</name> <params/> <if>IE</if> </action> <action method="addItem"> <type>skin_css</type> <name>css/ie7.css</name> <params/> <if>IE 7</if> </action> <action method="addItem"> <type>skin_css</type> <name>css/ie7minus.css</name> <params/> <if>lt IE 7</if> </action> <action method="addItem"> <type>js</type> <name>lib/ds-sleight.js</name> <params/> <if>lt IE 7</if> </action> <action method="addItem"> <type>js</type> <name>varien/iehover-fix.js</name> <params/> <if>lt IE 7</if> </action> <action method="addCss"> <stylesheet>css/print.css</stylesheet> <params>media="print"</params> </action> </block> <block type="page/html_header" name="header" as="header"> <block type="page/template_links" name="top.links" as="topLinks"/> <block type="page/switch" name="store_language" as="store_language" template="page/switch/languages.phtml"/> <block type="core/template" name="top.nav" template="page/html/top.nav.phtml"/> </block> <block type="core/messages" name="global_messages" as="global_messages"/> <block type="core/messages" name="messages" as="messages"/> <block type="core/text_list" name="content" as="content"/> <block type="core/text_list" name="right" as="right"/> <block type="page/html_footer" name="footer" as="footer" template="page/html/footer.phtml"/> <block type="core/text_list" name="before_body_end" as="before_body_end"/> </block> <block type="core/profiler" output="toHtml"/> <reference name="top.links"> <action method="addLink" translate="label title" module="customer"> <label>My Account</label> <url helper="customer/getAccountUrl"/> <title>My Account</title> <prepare/> <urlParams/> <position>10</position> </action> </reference> <reference name="root"> <action method="setTemplate"> <template>page/2columns-left.phtml</template> </action> </reference> <reference name="top.menu"> <block type="catalog/navigation" name="catalog.topnav" template="catalog/navigation/top.phtml"/> </reference> <reference name="footer_links"> <action method="addLink" translate="label title" module="catalog" ifconfig="catalog/seo/site_map"> <label>Site Map</label> <url helper="catalog/map/getCategoryUrl"/> <title>Site Map</title> </action> </reference> <reference name="footer_links"> <action method="addLink" translate="label title" module="catalogsearch" ifconfig="catalog/seo/search_terms"> <label>Search Terms</label> <url helper="catalogsearch/getSearchTermUrl"/> <title>Search Terms</title> </action> <action method="addLink" translate="label title" module="catalogsearch"> <label>Advanced Search</label> <url helper="catalogsearch/getAdvancedSearchUrl"/> <title>Advanced Search</title> </action> </reference> <reference name="top.links"> <block type="checkout/links" name="checkout_cart_link"> <action method="addCartLink"/> <action method="addCheckoutLink"/> </block> </reference> <reference name="footer"> <block type="cms/block" name="cms_footer_links" before="footer_links"> <action method="setBlockId"> <block_id>footer_links</block_id> </action> </block> </reference> <reference name="left"> <block type="tag/popular" name="tags_popular" template="tag/popular.phtm" ignore="1"> <action method="setTemplate"> <template>tag/popular.phtml</template> </action> </block> </reference> <reference name="left"> </reference> <reference name="before_body_end"> <block type="googleanalytics/ga" name="google_analytics" as="google_analytics"/> </reference> <reference name="footer_links"> <action method="addLink" translate="label title" module="contacts" ifconfig="contacts/contacts/enabled"> <label>Contact Us</label> <url>contact-us</url> <title>Contact Us</title> <prepare>true</prepare> </action> </reference> <reference name="footer_links"> <action method="addLink" translate="label title" module="rss" ifconfig="rss/config/active"> <label>RSS</label> <url>rss</url> <title>RSS testing</title> <prepare>true</prepare> <urlParams/> <position/> <li/> <a>class="link-feed"</a> </action> </reference> <reference name="wishlist_sidebar"> <action method="addPriceBlockType"> <type>bundle</type> <block>bundle/catalog_product_price</block> <template>bundle/catalog/product/price.phtml</template> </action> </reference> <reference name="cart_sidebar"> <action method="addItemRender"> <type>bundle</type> <block>bundle/checkout_cart_item_renderer</block> <template>checkout/cart/sidebar/default.phtml</template> </action> </reference> <reference name="root"> <action method="setTemplate"> <template>page/2columns-left.phtml</template> </action> </reference> <reference name="left"> <action method="unsetChild"> <name>catalog.navigation.all</name> </action> <action method="unsetChild"> <name>callout.sendcard</name> </action> <action method="unsetChild"> <name>callout.specialorder</name> </action> <block type="customer/account_navigation" name="customer_account_navigation" before="-" template="customer/account/navigation.phtml"> <action method="addLink" translate="label" module="customer"> <name>account</name> <path>customer/account/</path> <label>Account Dashboard</label> </action> <action method="addLink" translate="label" module="customer"> <name>account_edit</name> <path>customer/account/edit/</path> <label>Account Information</label> </action> <action method="addLink" translate="label" module="customer"> <name>address_book</name> <path>customer/address/</path> <label>Address Book</label> </action> </block> <block type="sales/reorder_sidebar" name="sale.reorder.sidebar" as="reorder" template="sales/reorder/sidebar.phtml"/> <remove name="tags_popular"/> </reference> <reference name="customer_account_navigation"> <action method="addLink" translate="label" module="sales"> <name>orders</name> <path>sales/order/history/</path> <label>My Orders</label> </action> </reference> <reference name="customer_account_navigation"> <action method="addLink" translate="label" module="tag"> <name>tags</name> <path>tag/customer/</path> <label>My Tags</label> </action> </reference> <reference name="customer_account_navigation"> <action method="addLink" translate="label" module="newsletter"> <name>newsletter</name> <path>newsletter/manage/</path> <label>Newsletter Subscriptions</label> </action> </reference> <reference name="cart_sidebar"> <action method="addItemRender"> <type>bundle</type> <block>bundle/checkout_cart_item_renderer</block> <template>checkout/cart/sidebar/default.phtml</template> </action> </reference> <update handle="customer_account"/> <reference name="content"> <block type="customer/account_dashboard" name="customer_account_dashboard" template="customer/account/dashboard.phtml"> <block type="customer/account_dashboard_hello" name="customer_account_dashboard_hello" as="hello" template="customer/account/dashboard/hello.phtml"/> <block type="core/template" name="customer_account_dashboard_top" as="top"/> <block type="customer/account_dashboard_info" name="customer_account_dashboard_info" as="info" template="customer/account/dashboard/info.phtml"/> <block type="customer/account_dashboard_newsletter" name="customer_account_dashboard_newsletter" as="newsletter" template="customer/account/dashboard/newsletter.phtml"/> <block type="customer/account_dashboard_address" name="customer_account_dashboard_address" as="address" template="customer/account/dashboard/address.phtml"/> <block type="core/template" name="customer_account_dashboard_info1" as="info1"/> <block type="core/template" name="customer_account_dashboard_info2" as="info2"/> </block> </reference> <reference name="right"> <action method="unsetChild"> <name>catalog_compare_sidebar</name> </action> </reference> <reference name="customer_account_dashboard"> <action method="unsetChild"> <name>top</name> </action> <block type="sales/order_recent" name="customer_account_dashboard_top" as="top" template="sales/order/recent.phtml"/> </reference> <reference name="right"> <action method="unsetChild"> <name>right.poll</name> </action> </reference> <reference name="customer_account_dashboard"> <action method="unsetChild"> <name>customer_account_dashboard_info2</name> </action> <block type="tag/customer_recent" name="customer_account_dashboard_info2" as="info2" template="tag/customer/recent.phtml"/> </reference> <reference name="right"> <action method="unsetChild"> <name>right.newsletter</name> </action> </reference> <reference name="top.links"> <action method="addLink" translate="label title" module="customer"> <label>Log Out</label> <url helper="customer/getLogoutUrl"/> <title>Log Out</title> <prepare/> <urlParams/> <position>100</position> </action> </reference></layout>

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• Date problem in MYSQL Query

  - by davykiash

  Am looking for a query to sum values in a particular time duration say an year or a particular month in an year using MYSQL syntax.Note that my transaction_date column stores daily amount transacted. Am example of a query that returns total sales in an year query would look something like this SELECT SUM(transaction_amount) WHERE transaction_date = (YEAR) Am example of a query that returns total sales in an particular month and year would look something like this SELECT SUM(transaction_amount) WHERE transaction_date = (YEAR)(MONTH) How achievable is this?

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• Storing a set of criteria in another table

  - by bendataclear

  I have a large table with sales data, useful data below: RowID Date Customer Salesperson Product_Type Manufacturer Quantity Value 1 01-06-2004 James Ian Taps Tap Ltd 200 £850 2 02-06-2004 Apple Fran Hats Hats Inc 30 £350 3 04-06-2004 James Lawrence Pencils ABC Ltd 2000 £980 ... Many rows later... ... 185352 03-09-2012 Apple Ian Washers Tap Ltd 600 £80 I need to calculate a large set of targets from table containing values different types, target table is under my control and so far is like: TargetID Year Month Salesperson Target_Type Quantity 1 2012 7 Ian 1 6000 2 2012 8 James 2 2000 3 2012 9 Ian 2 6500 At present I am working out target types using a view of the first table which has a lot of extra columns: SELECT YEAR(Date) , MONTH(Date) , Salesperson , Quantity , CASE WHEN Manufacturer IN ('Tap Ltd','Hats Inc') AND Product_Type = 'Hats' THEN True ELSE False END AS IsType1 , CASE WHEN Manufacturer = 'Hats Inc' AND Product_Type IN ('Hats','Coats') THEN True ELSE False END AS IsType2 ... ... , CASE WHEN Manufacturer IN ('Tap Ltd','Hats Inc') AND Product_Type = 'Hats' THEN True ELSE False END AS IsType24 , CASE WHEN Manufacturer IN ('Tap Ltd','Hats Inc') AND Product_Type = 'Hats' THEN True ELSE False END AS IsType25 FROM SalesTable WHERE [some stuff here] This is horrible to read/debug and I hate it!! I've tried a few different ways of simplifying this but have been unable to get it to work. The closest I have come is to have a third table holding the definition of the types with the values for each field and the type number, this can be joined to the tables to give me the full values but I can't work out a way to cope with multiple values for each field. Finally the question: Is there a standard way this can be done or an easier/neater method other than one column for each type of target? I know this is a complex problem so if anything is unclear please let me know. Edit - What I need to get: At the very end of the process I need to have targets displayed with actual sales: Type Year Month Salesperson TargetQty ActualQty 2 2012 8 James 2000 2809 2 2012 9 Ian 6500 6251 Each row of the sales table could potentially satisfy 8 of the types. Some more points: I have 5 different columns that need to be defined against the targets (or set to NULL to include any value) I have between 30 and 40 different types that need to be defined, several of the columns could contain as many as 10 different values For point 2, if I am using a row for each permutation of values, 2 columns with 10 values each would give me 100 rows for each sales person for each month which is a lot but if this is the only way to define multiple values I will have to do this. Sorry if this makes no sense!

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• Generate lags R

  - by Btibert3

  Hi All, I hope this is basic; just need a nudge in the right direction. I have read in a database table from MS Access into a data frame using RODBC. Here is a basic structure of what I read in: PRODID PROD Year Week QTY SALES INVOICE Here is the structure: str(data) 'data.frame': 8270 obs. of 7 variables: $ PRODID : int 20001 20001 20001 100001 100001 100001 100001 100001 100001 100001 ... $ PROD : Factor w/ 1239 levels "1% 20qt Box",..: 335 335 335 128 128 128 128 128 128 128 ... $ Year : int 2010 2010 2010 2009 2009 2009 2009 2009 2009 2010 ... $ Week : int 12 18 19 14 15 16 17 18 19 9 ... $ QTY : num 1 1 0 135 300 270 300 270 315 315 ... $ SALES : num 15.5 0 -13.9 243 540 ... $ INVOICES: num 1 1 2 5 11 11 10 11 11 12 ... Here are the top few rows: head(data, n=10) PRODID PROD Year Week QTY SALES INVOICES 1 20001 Dolie 12" 2010 12 1 15.46 1 2 20001 Dolie 12" 2010 18 1 0.00 1 3 20001 Dolie 12" 2010 19 0 -13.88 2 4 100001 Cage Free Eggs 2009 14 135 243.00 5 5 100001 Cage Free Eggs 2009 15 300 540.00 11 6 100001 Cage Free Eggs 2009 16 270 486.00 11 7 100001 Cage Free Eggs 2009 17 300 540.00 10 8 100001 Cage Free Eggs 2009 18 270 486.00 11 9 100001 Cage Free Eggs 2009 19 315 567.00 11 10 100001 Cage Free Eggs 2010 9 315 569.25 12 I simply want to generate lags for QTY, SALES, INVOICE for each product but I am not sure where to start. I know R is great with Time Series, but I am not sure where to start. I have two questions: 1- I have the raw invoice data but have aggregated it for reporting purposes. Would it be easier if I didn't aggregate the data? 2- Regardless of aggregation or not, what functions will I need to loop over each product and generate the lags as I need them? In short, I want to loop over a set of records, calculate lags for a product (if possible), append the lags (as they apply) to the current record for each product, and write the results back to a table in my database for my reporting software to use. Any help you can provide will be greatly appreciated! Many thanks in advance, Brock

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• Can you create a linked server in SQL Server and then refer to it with an alias

  - by Craig HB

  Can you create a linked server in SQL Server 2008 and then refer to it with an alias. So, I create a linked server to "SalesServer", but I give it the alias "Sales", so I can use it like this: SELECT * FROM Sales.DB1.dbo.DailySales

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• On a local network, are you able to password protect certain folders and how (in windows xp)?

  - by Derek

  I have a local network set up for my small office which consists of me, the manager, my wife, the secretary, and a few sales people/others. I would like to share passwords over the network and other such things privately to my wife, the secretary, but would not like the sales people and others to have access to it, yet I need the others to have access to other folders/documents that I'd like to share. How would I go about doing this if not by password? Thanks in advance

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• finding missing values, mysql??

  - by praveenmon

  i am using mysql database i have a table called sales its primary key is sales_id ------------------------------------- sales_id | invoice_id | ------------------------------------- 1 | 147 2 | 148 3 | 150 for sales-id 3 the invoice is supposed to be 149. i want to know which numbers are missing from invoice_id (i start invoice_id is 147 and end invoice_id is 4497). The invoice_id had no relation with sales_id is it possible to know which numbers are missing from invoice_id, using some queries??

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• Excel function advanced filter

  - by Adam

  I have a list of sales people and a list of their sale revenues in two separate columns. How do I use an advanced filter or other sorting means to find the max of the sale revenue column and then have the formula output be the corresponding sales person?

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• 26 Days: Countdown to Oracle OpenWorld 2012

  - by Michael Snow

  Welcome to our countdown to Oracle OpenWorld! Oracle OpenWorld 2012 is just around the corner. In less than 26 days, San Francisco will be invaded by an expected 50,000 people from all over the world. Here on the Oracle WebCenter team, we’ve all been working to help make the experience a great one for all our WebCenter customers. For a sneak peak  – we’ll be spending this week giving you a teaser of what to look forward to if you are joining us in San Francisco from September 30th through October 4th. We have Oracle WebCenter sessions covering all topics imaginable. Take a look and use the tools we provide to build out your schedule in advance and reserve your seats in your favorite sessions.  That gives you plenty of time to plan for your week with us in San Francisco. If unfortunately, your boss denied your request to attend - there are still some ways that you can join in the experience virtually On-Demand. This year - we are expanding even more up North of Market Street and will be taking over Union Square as well. Check out this map of San Francisco to get a sense of how much of a footprint Oracle OpenWorld has grown to this year. With so much to see and so many sessions to learn from - its no wonder that people get excited. Add to that a good mix of fun and all of the possible WebCenter sessions you could attend - you won't want to sleep at all to take full advantage of such an opportunity. We'll also have our annual WebCenter Customer Appreciation reception - stay tuned this week for some more info on registration to make sure you'll be able to join us. If you've been following the America's Cup at all and believe in EXTREME PERFORMANCE you'll definitely want to take a look at this video from last year's OpenWorld Keynote. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Important OpenWorld Links:  Attendee / Presenters Toolkit Oracle Schedule Builder WebCenter Sessions (listed in the catalog under Fusion Middleware as "Portals, Sites, Content, and Collaboration" ) Oracle Music Festival - AMAZING Line up!!  Oracle Customer Appreciation Night -LOOK HERE!! Oracle OpenWorld LIVE On-Demand Here are all the WebCenter sessions broken down by day for your viewing pleasure. Monday, October 1st CON8885 - Simplify CRM Engagement with Contextual Collaboration Are your sales teams disconnected and disengaged? Do you want a tool for easily connecting expertise across your organization and providing visibility into the complete sales process? Do you want a way to enhance and retain organization knowledge? Oracle Social Network is the answer. Attend this session to learn how to make CRM easy, effective, and efficient for use across virtual sales teams. Also learn how Oracle Social Network can drive sales force collaboration with natural conversations throughout the sales cycle, promote sales team productivity through purposeful social networking without the noise, and build cross-team knowledge by integrating conversations with CRM and other business applications. CON8268 - Oracle WebCenter Strategy: Engaging Your Customers. Empowering Your Business Oracle WebCenter is a user engagement platform for social business, connecting people and information. Attend this session to learn about the Oracle WebCenter strategy, and understand where Oracle is taking the platform to help companies engage customers, empower employees, and enable partners. Business success starts with ensuring that everyone is engaged with the right people and the right information and can access what they need through the channel of their choice—Web, mobile, or social. Are you giving customers, employees, and partners the best-possible experience? Come learn how you can! ¶ HOL10208 - Add Social Capabilities to Your Enterprise Applications Oracle Social Network enables you to add real-time collaboration capabilities into your enterprise applications, so that conversations can happen directly within your business systems. In this hands-on lab, you will try out the Oracle Social Network product to collaborate with other attendees, using real-time conversations with document sharing capabilities. Next you will embed social capabilities into a sample Web-based enterprise application, using embedded UI components. Experts will also write simple REST-based integrations, using the Oracle Social Network API to programmatically create social interactions. ¶ CON8893 - Improve Employee Productivity with Intuitive and Social Work Environments Social technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. Forward-thinking organizations today need technologies and infrastructures to help them advance to the next level and integrate social activities with business applications to deliver a user experience that simplifies business processes and enterprise application engagement. Attend this session to hear from an innovative Oracle Social Network customer and learn how you can improve productivity with intuitive and social work environments and empower your employees with innovative social tools to enable contextual access to content and dynamic personalization of solutions. ¶ CON8270 - Oracle WebCenter Content Strategy and Vision Oracle WebCenter provides a strategic content infrastructure for managing documents, images, e-mails, and rich media files. With a single repository, organizations can address any content use case, such as accounts payable, HR onboarding, document management, compliance, records management, digital asset management, or Website management. In this session, learn about future plans for how Oracle WebCenter will address new use cases as well as new integrations with Oracle Fusion Middleware and Oracle Applications, leveraging your investments by making your users more productive and error-free. ¶ CON8269 - Oracle WebCenter Sites Strategy and Vision Oracle’s Web experience management solution, Oracle WebCenter Sites, enables organizations to use the online channel to drive customer acquisition and brand loyalty. It helps marketers and business users easily create and manage contextually relevant, social, interactive online experiences across multiple channels on a global scale. In this session, learn about future plans for how Oracle WebCenter Sites will provide you with the tools, capabilities, and integrations you need in order to continue to address your customers’ evolving requirements for engaging online experiences and keep moving your business forward. ¶ CON8896 - Living with SharePoint SharePoint is a popular platform, but it’s not always the best fit for Oracle customers. In this session, you’ll discover the technical and nontechnical limitations and pitfalls of SharePoint and learn about Oracle alternatives for collaboration, portals, enterprise and Web content management, social computing, and application integration. The presentation shows you how to integrate with SharePoint when business or IT requirements dictate and covers cloud-based (Office 365) and on-premises versions of SharePoint. Presented by a former Microsoft director of SharePoint product management and backed by independent customer research, this session will prepare you to answer the question “Why don’t we just use SharePoint for that?’ the next time it comes up in your organization. ¶ CON7843 - Content-Enabling Enterprise Processes with Oracle WebCenter Organizations today continually strive to automate business processes, reduce costs, and improve efficiency. Many business processes are content-intensive and unstructured, requiring ad hoc collaboration, and distributed in nature, requiring many approvals and generating huge volumes of paper. In this session, learn how Oracle and SYSTIME have partnered to help a customer content-enable its enterprise with Oracle WebCenter Content and Oracle WebCenter Imaging 11g and integrate them with Oracle Applications. ¶ CON6114 - Tape Robotics’ Newest Superhero: Now Fueled by Oracle Software For small, midsize, and rapidly growing businesses that want the most energy-efficient, scalable storage infrastructure to meet their rapidly growing data demands, Oracle’s most recent addition to its award-winning tape portfolio leverages several pieces of Oracle software. With Oracle Linux, Oracle WebLogic, and Oracle Fusion Middleware tools, the library achieves a higher level of usability than previous products while offering customers a familiar interface for management, plus ease of use. This session examines the competitive advantages of the tape library and how Oracle software raises customer satisfaction. Learn how the combination of Oracle engineered systems, Oracle Secure Backup, and Oracle’s StorageTek tape libraries provide end-to-end coverage of your data. ¶ CON9437 - Mobile Access Management With more than five billion mobile devices on the planet and an increasing number of users using their own devices to access corporate data and applications, securely extending identity management to mobile devices has become a hot topic. This session focuses on how to extend your existing identity management infrastructure and policies to securely and seamlessly enable mobile user access. CON7815 - Customer Experience Online in Cloud: Oracle WebCenter Sites, Oracle ATG Apps, Oracle Exalogic Oracle WebCenter Sites and Oracle’s ATG product line together can provide a compelling marketing and e-commerce experience. When you couple them with the extreme performance of Oracle Exalogic, you’ll see unmatched scalability that provides you with a true cloud-based solution. In this session, you’ll learn how running Oracle WebCenter Sites and ATG applications on Oracle Exalogic delivers both a private and a public cloud experience. Find out what it takes to get these systems working together and delivering engaging Web experiences. Even if you aren’t considering Oracle Exalogic today, the rich Web experience of Oracle WebCenter, paired with the depth of the ATG product line, can provide your business full support, from merchandising through sale completion. ¶ CON8271 - Oracle WebCenter Portal Strategy and Vision To innovate and keep a competitive edge, organizations need to leverage the power of agile and responsive Web applications. Oracle WebCenter Portal enables you to do just that, by delivering intuitive user experiences for enterprise applications to drive innovation with composite applications and mashups. Attend this session to learn firsthand from customers how Oracle WebCenter Portal extends the value of existing enterprise applications, business processes, and content; delivers a superior business user experience; and maximizes limited IT resources. ¶ CON8880 - The Connected Customer Experience Begins with the Online Channel There’s a lot of talk these days about how to connect the customer journey across various touchpoints—from Websites and e-commerce to call centers and in-store—to provide experiences that are more relevant and engaging and ultimately gain competitive edge. Doing it all at once isn’t a realistic objective, so where do you start? Come to this session, and hear about three steps you can take that can help you begin your journey toward delivering the connected customer experience. You’ll hear how Oracle now has an integrated digital marketing platform for your corporate Website, your e-commerce site, your self-service portal, and your marketing and loyalty campaigns, and you’ll learn what you can do today to begin executing on your customer experience initiatives. ¶ GEN11451 - General Session: Building Mobile Applications with Oracle Cloud With the prevalence of smart mobile devices, companies are facing an increased demand to provide access to data and applications from new channels. However, developing applications for mobile devices poses some unique challenges. Come to this session to learn how Oracle addresses these challenges, offering a simpler way to develop and deploy cross-device mobile applications. See how Oracle Cloud enables you to access applications, data, and services from mobile channels in an easier way.  CON8272 - Oracle Social Network Strategy and Vision One key way of increasing employee productivity is by bringing people, processes, and information together—providing new social capabilities to enable business users to quickly correspond and collaborate on business activities. Oracle WebCenter provides a user engagement platform with social and collaborative technologies to empower business users to focus on their key business processes, applications, and content in the context of their role and process. Attend this session to hear how the latest social capabilities in Oracle Social Network are enabling organizations to transform themselves into social businesses.  --- Tuesday, October 2nd HOL10194 - Enterprise Content Management Simplified: Oracle WebCenter Content’s Next-Generation UI Regardless of the nature of your business, unstructured content underpins many of its daily functions. Whether you are working with traditional presentations, spreadsheets, or text documents—or even with digital assets such as images and multimedia files—your content needs to be accessible and manageable in convenient and intuitive ways to make working with the content easier. Additionally, you need the ability to easily share documents with coworkers to facilitate a collaborative working environment. Come to this session to see how Oracle WebCenter Content’s next-generation user interface helps modern knowledge workers easily manage personal and enterprise documents in a collaborative environment.¶ CON8877 - Develop a Mobile Strategy with Oracle WebCenter: Engage Customers, Employees, and Partners Mobile technology has gone from nice-to-have to a cornerstone of user engagement. Mobile access enables users to have information available at their fingertips, enabling them to take action the moment they make a decision, interact in the moment of convenience, and take advantage of new service offerings in their preferred channels. All your employees have your mobile applications in their pocket; now what are you going to do? It is a critical step for companies to think through what their employees, customers, and partners really need on their devices. Attend this session to see how Oracle WebCenter enables you to better engage your customers, employees, and partners by providing a unified experience across multiple channels. ¶ CON9447 - Enabling Access for Hundreds of Millions of Users How do you grow your business by identifying, authenticating, authorizing, and federating users on the Web, leveraging social identity and the open source OAuth protocol? How do you scale your access management solution to support hundreds of millions of users? With social identity support out of the box, Oracle’s access management solution is also benchmarked for 250-million-user deployment according to real-world customer scenarios. In this session, you will learn about the social identity capability and the 250-million-user benchmark testing of Oracle Access Manager and Oracle Adaptive Access Manager running on Oracle Exalogic and Oracle Exadata. ¶ HOL10207 - Build an Intranet Portal with Oracle WebCenter In this hands-on lab, you’ll work with Oracle WebCenter Portal and Oracle WebCenter Content to build out an enterprise portal that maximizes the productivity of teams and individual contributors. Using browser-based tools, you’ll manage site resources such as page styles, templates, and navigation. You’ll edit content stored in Oracle WebCenter Content directly from your portal. You’ll also experience the latest features that promote collaboration, social networking, and personal productivity. ¶ CON2906 - Get Proactive: Best Practices for Maintaining Oracle Fusion Middleware You chose Oracle Fusion Middleware products to help your organization deliver superior business results. Now learn how to take full advantage of your software with all the great tools, resources, and product updates you’re entitled to through Oracle Support. In this session, Oracle product experts provide proven best practices to help you work more efficiently, plan and prepare for upgrades and patching more effectively, and manage risk. Topics include configuration management tools, remote diagnostics, My Oracle Support Community, and My Oracle Support Lifecycle Advisors. New users and Oracle Fusion Middleware experts alike are guaranteed to leave with fresh ideas and practical, easy-to-implement next steps. ¶ CON8878 - Oracle WebCenter’s Cloud Strategy: From Social and Platform Services to Mashups Cloud computing represents a paradigm shift in how we build applications, automate processes, collaborate, and share and in how we secure our enterprise. Additionally, as you adopt cloud-based services in your organization, it’s likely that you will still have many critical on-premises applications running. With these mixed environments, multiple user interfaces, different security, and multiple datasources and content sources, how do you start evolving your strategy to account for these challenges? Oracle WebCenter offers a complete array of technologies enabling you to solve these challenges and prepare you for the cloud. Attend this session to learn how you can use Oracle WebCenter in the cloud as well as create on-premises and cloud application mash-ups. ¶ CON8901 - Optimize Enterprise Business Processes with Oracle WebCenter and Oracle BPM Do you have business processes that span multiple applications? Are you grappling with how to have visibility across these business processes; how to manage content that is associated with these processes; and, most importantly, how to model and optimize these business processes? Attend this session to hear how Oracle WebCenter and Oracle Business Process Management provide a unique set of integrated solutions to provide a composite application dashboard across these business processes and offer a solution for content-centric business processes. ¶ CON8883 - Deliver Engaging Interfaces to Oracle Applications with Oracle WebCenter Critical business processes live within enterprise applications, and application users need to manage and execute these processes as effectively as possible. Oracle provides a comprehensive user engagement platform to increase user productivity and optimize overall processes within Oracle Applications—Oracle E-Business Suite and Oracle’s Siebel, PeopleSoft, and JD Edwards product families—and third-party applications. Attend this session to learn how you can integrate these applications with Oracle WebCenter to deliver composite application dashboards to your end users—whether they are your customers, partners, or employees—for enhanced usability and Web 2.0–enabled enterprise portals.¶ Wednesday, October 3rd CON8895 - Future-Ready Intranets: How Aramark Re-engineered the Application Landscape There are essential techniques and technologies you can use to deliver employee portals that garner higher productivity, improve business efficiency, and increase user engagement. Attend this session to learn how you can leverage Oracle WebCenter Portal as a user engagement platform for bringing together business process management, enterprise content management, and business intelligence into a highly relevant and integrated experience. Hear how Aramark has leveraged Oracle WebCenter Portal and Oracle WebCenter Content to deliver a unified workspace providing simpler navigation and processing, consolidation of tools, easy access to information, integrated search, and single sign-on. ¶ CON8886 - Content Consolidation: Save Money, Increase Efficiency, and Eliminate Silos Organizations are looking for ways to save money and be more efficient. With content in many different places, it’s difficult to know where to look for a document and whether the document is the most current version. With Oracle WebCenter, content can be consolidated into one best-of-breed repository that is secure, scalable, and integrated with your business processes and applications. Users can find the content they need, where they need it, and ensure that it is the right content. This session covers content challenges that affect your business; content consolidation that can lead to savings in storage and administration costs and can lower risks; and how companies are realizing savings. ¶ CON8911 - Improve Online Experiences for Customers and Partners with Self-Service Portals Are you able to provide your customers and partners an easy-to-use online self-service experience? Are you processing high-volume transactions and struggling with call center bottlenecks or back-end systems that won’t integrate, causing order delays and customer frustration? Are you looking to target content such as product and service offerings to your end users? This session shares approaches to providing targeted delivery as well as strategies and best practices for transforming your business by providing an intuitive user experience for your customers and partners. ¶ CON6156 - Top 10 Ways to Integrate Oracle WebCenter Content This session covers 10 common ways to integrate Oracle WebCenter Content with other enterprise applications and middleware. It discusses out-of-the-box modules that provide expanded features in Oracle WebCenter Content—such as enterprise search, SOA, and BPEL—as well as developer tools you can use to create custom integrations. The presentation also gives guidance on which integration option may work best in your environment. ¶ HOL10207 - Build an Intranet Portal with Oracle WebCenter In this hands-on lab, you’ll work with Oracle WebCenter Portal and Oracle WebCenter Content to build out an enterprise portal that maximizes the productivity of teams and individual contributors. Using browser-based tools, you’ll manage site resources such as page styles, templates, and navigation. You’ll edit content stored in Oracle WebCenter Content directly from your portal. You’ll also experience the latest features that promote collaboration, social networking, and personal productivity. ¶ CON7817 - Migration to Oracle WebCenter Imaging 11g Customers today continually strive to automate business processes, reduce costs, and improve efficiency. The accounts payable process—which is often distributed in nature, requires many approvals, and generates huge volumes of paper invoices—is automated by many customers. In this session, learn how Oracle and SYSTIME have partnered to help a customer migrate its existing Oracle Imaging and Process Management Release 7.6 to the latest Oracle WebCenter Imaging 11g and integrate it with Oracle’s JD Edwards family of products. ¶ CON8910 - How to Engage Customers Across Web, Mobile, and Social Channels Whether on desktops at the office, on tablets at home, or on mobile phones when on the go, today’s customers are always connected. To engage today’s customers, you need to make the online customer experience connected and consistent across a host of devices and multiple channels, including Web, mobile, and social networks. Managing this multichannel environment can result in lots of headaches without the right tools. Attend this session to learn how Oracle WebCenter Sites solves the challenge of multichannel customer engagement. ¶ HOL10206 - Oracle WebCenter Sites 11g: Transforming the Content Contributor Experience Oracle WebCenter Sites 11g makes it easy for marketers and business users to contribute to and manage Websites with the new visual, contextual, and intuitive Web authoring interface. In this hands-on lab, you will create and manage content for a sports-themed Website, using many of the new and enhanced features of the 11g release. ¶ CON8900 - Building Next-Generation Portals: An Interactive Customer Panel Discussion Social and collaborative technologies have changed how people interact, learn, and collaborate, and providing a modern, social Web presence is imperative to remain competitive in today’s market. Can your business benefit from a more collaborative and interactive portal environment for employees, customers, and partners? Attend this session to hear from Oracle WebCenter Portal customers as they share their strategies and best practices for providing users with a modern experience that adapts to their needs and includes personalized access to content in context. The panel also addresses how customers have benefited from creating next-generation portals by migrating from older portal technologies to Oracle WebCenter Portal. ¶ CON9625 - Taking Control of Oracle WebCenter Security Organizations are increasingly looking to extend their Oracle WebCenter portal for social business, to serve external users and provide seamless access to the right information. In particular, many organizations are extending Oracle WebCenter in a business-to-business scenario requiring secure identification and authorization of business partners and their users. This session focuses on how customers are leveraging, securing, and providing access control to Oracle WebCenter portal and mobile solutions. You will learn best practices and hear real-world examples of how to provide flexible and granular access control for Oracle WebCenter deployments, using Oracle Platform Security Services and Oracle Access Management Suite product offerings. ¶ CON8891 - Extending Social into Enterprise Applications and Business Processes Oracle Social Network is an extensible social platform that enables contextual collaboration within enterprise applications and business processes, providing relevant data from across various enterprise systems in one place. Attend this session to see how an Oracle Social Network customer is integrating multiple applications—such as CRM, HCM, and business processes—into Oracle Social Network and Oracle WebCenter to enable individuals and teams to solve complex cross-organizational business problems more effectively by utilizing the social enterprise. ¶ Thursday, October 4th CON8899 - Becoming a Social Business: Stories from the Front Lines of Change What does it really mean to be a social business? How can you change our organization to embrace social approaches? What pitfalls do you need to avoid? In this lively panel discussion, customer and industry thought leaders in social business explore these topics and more as they share their stories of the good, the bad, and the ugly that can happen when embracing social methods and technologies to improve business success. Using moderated questions and open Q&A from the audience, the panel discusses vital topics such as the critical factors for success, the major issues to avoid, how to gain senior executive support for social efforts, how to handle undesired behavior, and how to measure business impact. It takes a thought-provoking look at becoming a social business from the inside. ¶ CON6851 - Oracle WebCenter and Oracle Business Intelligence Enterprise Edition to Create Vendor Portals Large manufacturers of grocery items routinely find themselves depending on the inventory management expertise of their wholesalers and distributors. Inventory costs can be managed more efficiently by the manufacturers if they have better insight into the inventory levels of items carried by their distributors. This creates a unique opportunity for distributors and wholesalers to leverage this knowledge into a revenue-generating subscription service. Oracle Business Intelligence Enterprise Edition and Oracle WebCenter Portal play a key part in enabling creation of business-managed business intelligence portals for vendors. This session discusses one customer that implemented this by leveraging Oracle WebCenter and Oracle Business Intelligence Enterprise Edition. ¶ CON8879 - Provide a Personalized and Consistent Customer Experience in Your Websites and Portals Your customers engage with your company online in different ways throughout their journey—from prospecting by acquiring information on your corporate Website to transacting through self-service applications on your customer portal—and then the cycle begins again when they look for new products and services. Ensuring that the customer experience is consistent and personalized across online properties—from branding and content to interactions and transactions—can be a daunting task. Oracle WebCenter enables you to speak and interact with your customers with one voice across your Websites and portals by providing an integrated platform for delivery of self-service and engagement that unifies and personalizes the online experience. Learn more in this session. ¶ CON8898 - Land Mines, Potholes, and Dirt Roads: Navigating the Way to ECM Nirvana Ten years ago, people were predicting that by this time in history, we’d be some kind of utopian paperless society. As we all know, we’re not there yet, but are we getting closer? What is keeping companies from driving down the road to enterprise content management bliss? Most people understand that using ECM as a central platform enables organizations to expedite document-centric processes, but most business processes in organizations are still heavily paper-based. Many of these processes could be automated and improved with an ECM platform infrastructure. In this panel discussion, you’ll hear from Oracle WebCenter customers that have already solved some of these challenges as they share their strategies for success and roads to avoid along your journey. ¶ CON8908 - Oracle WebCenter Portal: Creating and Using Content Presenter Templates Oracle WebCenter Portal applications use task flows to display and integrate content stored in the Oracle WebCenter Content server. Among the most flexible task flows is Content Presenter, which renders various types of content on an Oracle WebCenter Portal page. Although Oracle WebCenter Portal comes with a set of predefined Content Presenter templates, developers can create their own templates for specific rendering needs. This session shows the lifecycle of developing Content Presenter task flows, including how to create, package, import, modify at runtime, and use such templates. In addition to simple examples with Oracle Application Development Framework (Oracle ADF) UI elements to render the content, it shows how to use other UI technologies, CSS files, and JavaScript libraries. ¶ CON8897 - Using Web Experience Management to Drive Online Marketing Success Every year, the online channel becomes more imperative for driving organizational top-line revenue, but for many companies, mastering how to best market their products and services in a fast-evolving online world with high customer expectations for personalized experiences can be a complex proposition. Come to this panel discussion, and hear directly from online marketers how they are succeeding today by using Web experience management to drive marketing success, using capabilities such as targeting and optimization, user-generated content, mobile site publishing, and site visitor personalization to deliver engaging online experiences. ¶ CON8892 - Oracle’s Journey to Social Business Social business is a revolution, one that is causing rapidly accelerating change in how companies and customers engage with one another and how employees work together. Oracle’s goal in becoming a social business is to create a socially connected organization in which working collaboratively across geographical locations, lines of business, and management chains is second nature, enabling innovative solutions to business challenges. We can achieve this by connecting the right people, finding the right content, communicating with the right people, collaborating at the right time, and building the right communities in the right context—all ready in the CLOUD. Attend this session to see how Oracle is transforming itself into a social business. ¶  ------------ If you've read all the way to the end here - we are REALLY looking forward to seeing you in San Francisco.

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• Stored Procedures with SSRS? Hmm… not so much

  - by Rob Farley

  Little Bobby Tables’ mother says you should always sanitise your data input. Except that I think she’s wrong. The SQL Injection aspect is for another post, where I’ll show you why I think SQL Injection is the same kind of attack as many other attacks, such as the old buffer overflow, but here I want to have a bit of a whinge about the way that some people sanitise data input, and even have a whinge about people who insist on using stored procedures for SSRS reports. Let me say that again, in case you missed it the first time: I want to have a whinge about people who insist on using stored procedures for SSRS reports. Let’s look at the data input sanitisation aspect – except that I’m going to call it ‘parameter validation’. I’m talking about code that looks like this: create procedure dbo.GetMonthSummaryPerSalesPerson(@eomdate datetime) as begin     /* First check that @eomdate is a valid date */     if isdate(@eomdate) != 1     begin         select 'Please enter a valid date' as ErrorMessage;         return;     end     /* Then check that time has passed since @eomdate */     if datediff(day,@eomdate,sysdatetime()) < 5     begin         select 'Sorry - EOM is not complete yet' as ErrorMessage;         return;     end         /* If those checks have succeeded, return the data */     select SalesPersonID, count(*) as NumSales, sum(TotalDue) as TotalSales     from Sales.SalesOrderHeader     where OrderDate >= dateadd(month,-1,@eomdate)         and OrderDate < @eomdate     group by SalesPersonID     order by SalesPersonID; end Notice that the code checks that a date has been entered. Seriously??!! This must only be to check for NULL values being passed in, because anything else would have to be a valid datetime to avoid an error. The other check is maybe fair enough, but I still don’t like it. The two problems I have with this stored procedure are the result sets and the small fact that the stored procedure even exists in the first place. But let’s consider the first one of these problems for starters. I’ll get to the second one in a moment. If you read Jes Borland (@grrl_geek)’s recent post about returning multiple result sets in Reporting Services, you’ll be aware that Reporting Services doesn’t support multiple results sets from a single query. And when it says ‘single query’, it includes ‘stored procedure call’. It’ll only handle the first result set that comes back. But that’s okay – we have RETURN statements, so our stored procedure will only ever return a single result set.  Sometimes that result set might contain a single field called ErrorMessage, but it’s still only one result set. Except that it’s not okay, because Reporting Services needs to know what fields to expect. Your report needs to hook into your fields, so SSRS needs to have a way to get that information. For stored procs, it uses an option called FMTONLY. When Reporting Services tries to figure out what fields are going to be returned by a query (or stored procedure call), it doesn’t want to have to run the whole thing. That could take ages. (Maybe it’s seen some of the stored procedures I’ve had to deal with over the years!) So it turns on FMTONLY before it makes the call (and turns it off again afterwards). FMTONLY is designed to be able to figure out the shape of the output, without actually running the contents. It’s very useful, you might think. set fmtonly on exec dbo.GetMonthSummaryPerSalesPerson '20030401'; set fmtonly off Without the FMTONLY lines, this stored procedure returns a result set that has three columns and fourteen rows. But with FMTONLY turned on, those rows don’t come back. But what I do get back hurts Reporting Services. It doesn’t run the stored procedure at all. It just looks for anything that could be returned and pushes out a result set in that shape. Despite the fact that I’ve made sure that the logic will only ever return a single result set, the FMTONLY option kills me by returning three of them. It would have been much better to push these checks down into the query itself. alter procedure dbo.GetMonthSummaryPerSalesPerson(@eomdate datetime) as begin     select SalesPersonID, count(*) as NumSales, sum(TotalDue) as TotalSales     from Sales.SalesOrderHeader     where     /* Make sure that @eomdate is valid */         isdate(@eomdate) = 1     /* And that it's sufficiently past */     and datediff(day,@eomdate,sysdatetime()) >= 5     /* And now use it in the filter as appropriate */     and OrderDate >= dateadd(month,-1,@eomdate)     and OrderDate < @eomdate     group by SalesPersonID     order by SalesPersonID; end Now if we run it with FMTONLY turned on, we get the single result set back. But let’s consider the execution plan when we pass in an invalid date. First let’s look at one that returns data. I’ve got a semi-useful index in place on OrderDate, which includes the SalesPersonID and TotalDue fields. It does the job, despite a hefty Sort operation. …compared to one that uses a future date: You might notice that the estimated costs are similar – the Index Seek is still 28%, the Sort is still 71%. But the size of that arrow coming out of the Index Seek is a whole bunch smaller. The coolest thing here is what’s going on with that Index Seek. Let’s look at some of the properties of it. Glance down it with me… Estimated CPU cost of 0.0005728, 387 estimated rows, estimated subtree cost of 0.0044385, ForceSeek false, Number of Executions 0. That’s right – it doesn’t run. So much for reading plans right-to-left... The key is the Filter on the left of it. It has a Startup Expression Predicate in it, which means that it doesn’t call anything further down the plan (to the right) if the predicate evaluates to false. Using this method, we can make sure that our stored procedure contains a single query, and therefore avoid any problems with multiple result sets. If we wanted, we could always use UNION ALL to make sure that we can return an appropriate error message. alter procedure dbo.GetMonthSummaryPerSalesPerson(@eomdate datetime) as begin     select SalesPersonID, count(*) as NumSales, sum(TotalDue) as TotalSales, /*Placeholder: */ '' as ErrorMessage     from Sales.SalesOrderHeader     where     /* Make sure that @eomdate is valid */         isdate(@eomdate) = 1     /* And that it's sufficiently past */     and datediff(day,@eomdate,sysdatetime()) >= 5     /* And now use it in the filter as appropriate */     and OrderDate >= dateadd(month,-1,@eomdate)     and OrderDate < @eomdate     group by SalesPersonID     /* Now include the error messages */     union all     select 0, 0, 0, 'Please enter a valid date' as ErrorMessage     where isdate(@eomdate) != 1     union all     select 0, 0, 0, 'Sorry - EOM is not complete yet' as ErrorMessage     where datediff(day,@eomdate,sysdatetime()) < 5     order by SalesPersonID; end But still I don’t like it, because it’s now a stored procedure with a single query. And I don’t like stored procedures that should be functions. That’s right – I think this should be a function, and SSRS should call the function. And I apologise to those of you who are now planning a bonfire for me. Guy Fawkes’ night has already passed this year, so I think you miss out. (And I’m not going to remind you about when the PASS Summit is in 2012.) create function dbo.GetMonthSummaryPerSalesPerson(@eomdate datetime) returns table as return (     select SalesPersonID, count(*) as NumSales, sum(TotalDue) as TotalSales, '' as ErrorMessage     from Sales.SalesOrderHeader     where     /* Make sure that @eomdate is valid */         isdate(@eomdate) = 1     /* And that it's sufficiently past */     and datediff(day,@eomdate,sysdatetime()) >= 5     /* And now use it in the filter as appropriate */     and OrderDate >= dateadd(month,-1,@eomdate)     and OrderDate < @eomdate     group by SalesPersonID     union all     select 0, 0, 0, 'Please enter a valid date' as ErrorMessage     where isdate(@eomdate) != 1     union all     select 0, 0, 0, 'Sorry - EOM is not complete yet' as ErrorMessage     where datediff(day,@eomdate,sysdatetime()) < 5 ); We’ve had to lose the ORDER BY – but that’s fine, as that’s a client thing anyway. We can have our reports leverage this stored query still, but we’re recognising that it’s a query, not a procedure. A procedure is designed to DO stuff, not just return data. We even get entries in sys.columns that confirm what the shape of the result set actually is, which makes sense, because a table-valued function is the right mechanism to return data. And we get so much more flexibility with this. If you haven’t seen the simplification stuff that I’ve preached on before, jump over to http://bit.ly/SimpleRob and watch the video of when I broke a microphone and nearly fell off the stage in Wales. You’ll see the impact of being able to have a simplifiable query. You can also read the procedural functions post I wrote recently, if you didn’t follow the link from a few paragraphs ago. So if we want the list of SalesPeople that made any kind of sales in a given month, we can do something like: select SalesPersonID from dbo.GetMonthSummaryPerSalesPerson(@eomonth) order by SalesPersonID; This doesn’t need to look up the TotalDue field, which makes a simpler plan. select * from dbo.GetMonthSummaryPerSalesPerson(@eomonth) where SalesPersonID is not null order by SalesPersonID; This one can avoid having to do the work on the rows that don’t have a SalesPersonID value, pushing the predicate into the Index Seek rather than filtering the results that come back to the report. If we had joins involved, we might see some of those being simplified out. We also get the ability to include query hints in individual reports. We shift from having a single-use stored procedure to having a reusable stored query – and isn’t that one of the main points of modularisation? Stored procedures in Reporting Services are just a bit limited for my liking. They’re useful in plenty of ways, but if you insist on using stored procedures all the time rather that queries that use functions – that’s rubbish. @rob_farley

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• Understanding the value of Customer Experience & Loyalty for the Telecommunications Industry

  - by raul.goycoolea

  Worried by economic woes and market forces, especially in mature markets, communications service providers (CSPs) increasingly focus on improving customer experience. In fact, it seems difficult to find a major message by a C-level executive in the developed world that does not include something on "meeting and exceeding customers' needs". Frequently in customer satisfaction studies by prominent firms, CSPs fall short of the leadership demonstrated by other industries that take customer-centric approaches to their bottom-line strategies. Consider the following:Despite the continued impact of global economic crisis, in July 2010, Apple Computer posted record revenue and net quarterly profit. Those who attribute the results primarily to the iPhone 4 launch should note that Apple also shipped around 30% more Macintosh computers than the same period the previous year. Even sales of the iPod line increased by 8% in a highly commoditized, shrinking media player market. Finally, Apple began selling iPads during the quarter, with total sales of more than 3 million units. What does Apple have that the others lack? Well, some great products (and services) to be sure, but it also excels at customer service and support, marketing, and distribution, and has one of the strongest brands globally. Its products are useful, simple to use, easy to acquire and augment, high quality, and considered very cool. They also evoke such an emotional response from many of Apple's customers, which they turn up their noses at competitive products.In other words, Apple appears to have mastered virtually every aspect of customer experience and the resultant loyalty of its customer base - even in difficult financial times. Through that unwavering customer focus, Apple continues to drive its revenues and profits to new heights. Other customer loyalty leaders like Wal-Mart, Google, Toyota and Honda are also doing well by focusing on customer experience as an essential driver of profitability. Service providers should note this performance and ask themselves how they might leverage the same principles to increase their own profitability. After all, that is what customer experience and loyalty are all about: profitability.To successfully manage all the critical touch points of customer experience, CSPs must shun the one-size-fits-all approach. They can no longer afford to view customer service fundamentally as an act of altruism - which mentality dates back to the industry's civil service days, when CSPs were typically government organizations that were critical to economic development and public safety.As regulators and public officials have pushed, and continue to push, service providers to new heights of reliability - using incentives and punishments - most CSPs already have some of the fundamental building blocks of customer service in place. Yet despite that history and experience, service providers still lag other industries in providing what is seen as good customer service.As we observed in the TMF's 2009 Insights Research report, Customer Experience Management: Driving Loyalty & Profitability there has been resurgence in interest by CSPs. More and more of them have stated ambitions to catch up other industries, and they are realizing that good customer service is a powerful strategy for increasing business performance and profitability, not an act of good will.CSPs are recognizing the connection between customer experience and profitability, as demonstrated in many studies. For example, according to research by Bain & Company, a 5 percent improvement in customer retention rates can yield as much as a 75 percent increase in profits for companies across a range of industries.After decades of customer experience strategy formulation, Bain partner and business author, Frederick Reichheld, considers "would you recommend us to a friend?" as the ultimate question for a customer. How many times have you or your friends recommended an iPod, iPhone or a Mac? What do your children recommend to their peers? Their peers to them?There are certain steps service providers have to take to create more personalized relationships with their customers, as well as reduce churn and increase profitability, all while becoming leaner and more agile. First, they have to define customer experience, we define it as the result of the sum of observations, perceptions, thoughts and feelings arising from interactions and relationships between customers and their service provider(s). Virtually every customer touch point - whether directly or indirectly linked to service providers and their partners - contributes to customer perception, satisfaction, loyalty, and ultimately profitability. Gaining leadership in customer experience and satisfaction will not be a simple task, as it is affected by virtually every customer-facing aspect of the service provider, and in turn impacts the service provider deeply - especially on the all-important bottom line. The scope of issues affecting customer experience is complex and dynamic.With new services, devices and applications extending the basis of customer experience to domains beyond the direct control of the service provider, it is likely to increase in complexity and dynamism.Customer loyalty = increased profitsAs stated earlier, customer experience programs are not fundamentally altruistic exercises, but a strategic means of improving competitiveness and profitability in the short and long term. Loyalty is essential to deriving long term profits from customers.Some of the earliest loyalty programs date back to the 1930s, when packaged goods companies offered embedded coupons for rewards to buyers, and eventually retail chains began offering reward programs to frequent shoppers. These programs continued for decades but were leapfrogged in the 1980s by more aggressive programs from the airlines.This movement was led by American Airlines, which launched the first full-scale loyalty marketing program of the modern era with the AAdvantage frequent flyer scheme. It was the first to reward frequent fliers with notional air miles that could be accumulated and later redeemed for free travel. Figure 1: Opportunities example of Customer loyalty driven profitOther airlines and travel providers were quick to grasp the incredible value of providing customers with an incentive to use their company exclusively. Within a few years, dozens of travel industry companies launched similar initiatives and now loyalty programs are achieving near-ubiquity in many service industries, especially those in which it is difficult to differentiate offerings by product attributes.The belief is that increased profitability will result from customer retention efforts because:•    The cost of acquisition occurs only at the beginning of a relationship: the longer the relationship, the lower the amortized cost;•    Account maintenance costs decline as a percentage of total costs, or as a percentage of revenue, over the lifetime of the relationship;•    Long term customers tend to be less inclined to switch and less price sensitive which can result in stable unit sales volume and increases in dollar-sales volume;•    Long term customers may initiate word-of-mouth promotions and referrals, which cost the company nothing and arguably are the most effective form of advertising;•    Long-term customers are more likely to buy ancillary products and higher margin supplemental products;•    Long term customers tend to be satisfied with their relationship with the company and are less likely to switch to competitors, making market entry or competitors gaining market share difficult;•    Regular customers tend to be less expensive to service, as they are familiar with the processes involved, require less 'education', and are consistent in their order placement;•    Increased customer retention and loyalty makes the employees' jobs easier and more satisfying. In turn, happy employees feed back into higher customer satisfaction in a virtuous circle. Figure 2: The virtuous circle of customer loyaltyFigure 2 represents a high-level example of a virtuous cycle driven by customer satisfaction and loyalty, depicting how superiority in product and service offerings, as well as strong customer support by competent employees, lead to higher sales and ultimately profitability. As stated above, this is not a new concept, but succeeding with it is difficult. It has eluded many a company driven to achieve profitability goals. Of course, for this circle to be virtuous, the customer relationship(s) must be profitable.Trying to maintain the loyalty of unprofitable customers is not a viable business strategy. It is, therefore, important that marketers can assess the profitability of each customer (or customer segment), and either improve or terminate relationships that are not profitable. This means each customer's 'relationship costs' must be understood and compared to their 'relationship revenue'. Customer lifetime value (CLV) is the most commonly used metric here, as it is generally accepted as a representation of exactly how much each customer is worth in monetary terms, and therefore a determinant of exactly how much a service provider should be willing to spend to acquire or retain that customer.CLV models make several simplifying assumptions and often involve the following inputs:•    Churn rate represents the percentage of customers who end their relationship with a company in a given period;•    Retention rate is calculated by subtracting the churn rate percentage from 100;•    Period/horizon equates to the units of time into which a customer relationship can be divided for analysis. A year is the most commonly used period for this purpose. Customer lifetime value is a multi-period calculation, often projecting three to seven years into the future. In practice, analysis beyond this point is viewed as too speculative to be reliable. The model horizon is the number of periods used in the calculation;•    Periodic revenue is the amount of revenue collected from a customer in a given period (though this is often extended across multiple periods into the future to understand lifetime value), such as usage revenue, revenues anticipated from cross and upselling, and often some weighting for referrals by a loyal customer to others; •    Retention cost describes the amount of money the service provider must spend, in a given period, to retain an existing customer. Again, this is often forecast across multiple periods. Retention costs include customer support, billing, promotional incentives and so on;•    Discount rate means the cost of capital used to discount future revenue from a customer. Discounting is an advanced method used in more sophisticated CLV calculations;•    Profit margin is the projected profit as a percentage of revenue for the period. This may be reflected as a percentage of gross or net profit. Again, this is generally projected across the model horizon to understand lifetime value.A strong focus on managing these inputs can help service providers realize stronger customer relationships and profits, but there are some obstacles to overcome in achieving accurate calculations of CLV, such as the complexity of allocating costs across the customer base. There are many costs that serve all customers which must be properly allocated across the base, and often a simple proportional allocation across the whole base or a segment may not accurately reflect the true cost of serving that customer;  This is made worse by the fragmentation of customer information, which is likely to be across a variety of product or operations groups, and may be difficult to aggregate due to different representations.In addition, there is the complexity of account relationships and structures to take into consideration. Complex account structures may not be understood or properly represented. For example, a profitable customer may have a separate account for a second home or another family member, which may appear to be unprofitable. If the service provider cannot relate the two accounts, CLV is not properly represented and any resultant cancellation of the apparently unprofitable account may result in the customer churning from the profitable one.In summary, if service providers are to realize strong customer relationships and their attendant profits, there must be a very strong focus on data management. This needs to be coupled with analytics that help business managers and those who work in customer-facing functions offer highly personalized solutions to customers, while maintaining profitability for the service provider. It's clear that acquiring new customers is expensive. Advertising costs, campaign management expenses, promotional service pricing and discounting, and equipment subsidies make a serious dent in a new customer's profitability. That is especially true given the rising subsidies for Smartphone users, which service providers hope will result in greater profits from profits from data services profitability in future.  The situation is made worse by falling prices and greater competition in mature markets.Customer acquisition through industry consolidation isn't cheap either. A North American service provider spent about $2,000 per subscriber in its acquisition of a smaller company earlier this year. While this has allowed it to leapfrog to become the largest mobile service provider in the country, it required a total investment of more than $28 billion (including assumption of the acquiree's debt).While many operating cost synergies clearly made this deal more attractive to the acquiring company, this is certainly an expensive way to acquire customers: the cost per subscriber in this case is not out of line with the prices others have paid for acquisitions.While growth by acquisition certainly increases overall revenues, it often creates tremendous challenges for profitability. Organic growth through increased customer loyalty and retention is a more effective driver of profit, as well as a stronger predictor of future profitability. Service providers, especially those in mature markets, are increasingly recognizing this and taking steps toward a creating a more personalized, flexible and satisfying experience for their customers.In summary, the clearest path to profitability for companies in virtually all industries is through customer retention and maximization of lifetime value. Service providers would do well to recognize this and focus attention on profitable customer relationships.

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• Selling Federal Enterprise Architecture (EA)

  - by TedMcLaughlan

  Selling Federal Enterprise Architecture A taxonomy of subject areas, from which to develop a prioritized marketing and communications plan to evangelize EA activities within and among US Federal Government organizations and constituents. Any and all feedback is appreciated, particularly in developing and extending this discussion as a tool for use – more information and details are also available. "Selling" the discipline of Enterprise Architecture (EA) in the Federal Government (particularly in non-DoD agencies) is difficult, notwithstanding the general availability and use of the Federal Enterprise Architecture Framework (FEAF) for some time now, and the relatively mature use of the reference models in the OMB Capital Planning and Investment (CPIC) cycles. EA in the Federal Government also tends to be a very esoteric and hard to decipher conversation – early apologies to those who agree to continue reading this somewhat lengthy article. Alignment to the FEAF and OMB compliance mandates is long underway across the Federal Departments and Agencies (and visible via tools like PortfolioStat and ITDashboard.gov – but there is still a gap between the top-down compliance directives and enablement programs, and the bottom-up awareness and effective use of EA for either IT investment management or actual mission effectiveness. "EA isn't getting deep enough penetration into programs, components, sub-agencies, etc.", verified a panelist at the most recent EA Government Conference in DC. Newer guidance from OMB may be especially difficult to handle, where bottom-up input can't be accurately aligned, analyzed and reported via standardized EA discipline at the Agency level – for example in addressing the new (for FY13) Exhibit 53D "Agency IT Reductions and Reinvestments" and the information required for "Cloud Computing Alternatives Evaluation" (supporting the new Exhibit 53C, "Agency Cloud Computing Portfolio"). Therefore, EA must be "sold" directly to the communities that matter, from a coordinated, proactive messaging perspective that takes BOTH the Program-level value drivers AND the broader Agency mission and IT maturity context into consideration. Selling EA means persuading others to take additional time and possibly assign additional resources, for a mix of direct and indirect benefits – many of which aren't likely to be realized in the short-term. This means there's probably little current, allocated budget to work with; ergo the challenge of trying to sell an "unfunded mandate". Also, the concept of "Enterprise" in large Departments like Homeland Security tends to cross all kinds of organizational boundaries – as Richard Spires recently indicated by commenting that "...organizational boundaries still trump functional similarities. Most people understand what we're trying to do internally, and at a high level they get it. The problem, of course, is when you get down to them and their system and the fact that you're going to be touching them...there's always that fear factor," Spires said. It is quite clear to the Federal IT Investment community that for EA to meet its objective, understandable, relevant value must be measured and reported using a repeatable method – as described by GAO's recent report "Enterprise Architecture Value Needs To Be Measured and Reported". What's not clear is the method or guidance to sell this value. In fact, the current GAO "Framework for Assessing and Improving Enterprise Architecture Management (Version 2.0)", a.k.a. the "EAMMF", does not include words like "sell", "persuade", "market", etc., except in reference ("within Core Element 19: Organization business owner and CXO representatives are actively engaged in architecture development") to a brief section in the CIO Council's 2001 "Practical Guide to Federal Enterprise Architecture", entitled "3.3.1. Develop an EA Marketing Strategy and Communications Plan." Furthermore, Core Element 19 of the EAMMF is advised to be applied in "Stage 3: Developing Initial EA Versions". This kind of EA sales campaign truly should start much earlier in the maturity progress, i.e. in Stages 0 or 1. So, what are the understandable, relevant benefits (or value) to sell, that can find an agreeable, participatory audience, and can pave the way towards success of a longer-term, funded set of EA mechanisms that can be methodically measured and reported? Pragmatic benefits from a useful EA that can help overcome the fear of change? And how should they be sold? Following is a brief taxonomy (it's a taxonomy, to help organize SME support) of benefit-related subjects that might make the most sense, in creating the messages and organizing an initial "engagement plan" for evangelizing EA "from within". An EA "Sales Taxonomy" of sorts. We're not boiling the ocean here; the subjects that are included are ones that currently appear to be urgently relevant to the current Federal IT Investment landscape. Note that successful dialogue in these topics is directly usable as input or guidance for actually developing early-stage, "Fit-for-Purpose" (a DoDAF term) Enterprise Architecture artifacts, as prescribed by common methods found in most EA methodologies, including FEAF, TOGAF, DoDAF and our own Oracle Enterprise Architecture Framework (OEAF). The taxonomy below is organized by (1) Target Community, (2) Benefit or Value, and (3) EA Program Facet - as in: "Let's talk to (1: Community Member) about how and why (3: EA Facet) the EA program can help with (2: Benefit/Value)". Once the initial discussion targets and subjects are approved (that can be measured and reported), a "marketing and communications plan" can be created. A working example follows the Taxonomy. Enterprise Architecture Sales Taxonomy Draft, Summary Version 1. Community 1.1. Budgeted Programs or Portfolios Communities of Purpose (CoPR) 1.1.1. Program/System Owners (Senior Execs) Creating or Executing Acquisition Plans 1.1.2. Program/System Owners Facing Strategic Change 1.1.2.1. Mandated 1.1.2.2. Expected/Anticipated 1.1.3. Program Managers - Creating Employee Performance Plans 1.1.4. CO/COTRs – Creating Contractor Performance Plans, or evaluating Value Engineering Change Proposals (VECP) 1.2. Governance & Communications Communities of Practice (CoP) 1.2.1. Policy Owners 1.2.1.1. OCFO 1.2.1.1.1. Budget/Procurement Office 1.2.1.1.2. Strategic Planning 1.2.1.2. OCIO 1.2.1.2.1. IT Management 1.2.1.2.2. IT Operations 1.2.1.2.3. Information Assurance (Cyber Security) 1.2.1.2.4. IT Innovation 1.2.1.3. Information-Sharing/ Process Collaboration (i.e. policies and procedures regarding Partners, Agreements) 1.2.2. Governing IT Council/SME Peers (i.e. an "Architects Council") 1.2.2.1. Enterprise Architects (assumes others exist; also assumes EA participants aren't buried solely within the CIO shop) 1.2.2.2. Domain, Enclave, Segment Architects – i.e. the right affinity group for a "shared services" EA structure (per the EAMMF), which may be classified as Federated, Segmented, Service-Oriented, or Extended 1.2.2.3. External Oversight/Constraints 1.2.2.3.1. GAO/OIG & Legal 1.2.2.3.2. Industry Standards 1.2.2.3.3. Official public notification, response 1.2.3. Mission Constituents Participant & Analyst Community of Interest (CoI) 1.2.3.1. Mission Operators/Users 1.2.3.2. Public Constituents 1.2.3.3. Industry Advisory Groups, Stakeholders 1.2.3.4. Media 2. Benefit/Value (Note the actual benefits may not be discretely attributable to EA alone; EA is a very collaborative, cross-cutting discipline.) 2.1. Program Costs – EA enables sound decisions regarding... 2.1.1. Cost Avoidance – a TCO theme 2.1.2. Sequencing – alignment of capability delivery 2.1.3. Budget Instability – a Federal reality 2.2. Investment Capital – EA illuminates new investment resources via... 2.2.1. Value Engineering – contractor-driven cost savings on existing budgets, direct or collateral 2.2.2. Reuse – reuse of investments between programs can result in savings, chargeback models; avoiding duplication 2.2.3. License Refactoring – IT license & support models may not reflect actual or intended usage 2.3. Contextual Knowledge – EA enables informed decisions by revealing... 2.3.1. Common Operating Picture (COP) – i.e. cross-program impacts and synergy, relative to context 2.3.2. Expertise & Skill – who truly should be involved in architectural decisions, both business and IT 2.3.3. Influence – the impact of politics and relationships can be examined 2.3.4. Disruptive Technologies – new technologies may reduce costs or mitigate risk in unanticipated ways 2.3.5. What-If Scenarios – can become much more refined, current, verifiable; basis for Target Architectures 2.4. Mission Performance – EA enables beneficial decision results regarding... 2.4.1. IT Performance and Optimization – towards 100% effective, available resource utilization 2.4.2. IT Stability – towards 100%, real-time uptime 2.4.3. Agility – responding to rapid changes in mission 2.4.4. Outcomes –measures of mission success, KPIs – vs. only "Outputs" 2.4.5. Constraints – appropriate response to constraints 2.4.6. Personnel Performance – better line-of-sight through performance plans to mission outcome 2.5. Mission Risk Mitigation – EA mitigates decision risks in terms of... 2.5.1. Compliance – all the right boxes are checked 2.5.2. Dependencies –cross-agency, segment, government 2.5.3. Transparency – risks, impact and resource utilization are illuminated quickly, comprehensively 2.5.4. Threats and Vulnerabilities – current, realistic awareness and profiles 2.5.5. Consequences – realization of risk can be mapped as a series of consequences, from earlier decisions or new decisions required for current issues 2.5.5.1. Unanticipated – illuminating signals of future or non-symmetric risk; helping to "future-proof" 2.5.5.2. Anticipated – discovering the level of impact that matters 3. EA Program Facet (What parts of the EA can and should be communicated, using business or mission terms?) 3.1. Architecture Models – the visual tools to be created and used 3.1.1. Operating Architecture – the Business Operating Model/Architecture elements of the EA truly drive all other elements, plus expose communication channels 3.1.2. Use Of – how can the EA models be used, and how are they populated, from a reasonable, pragmatic yet compliant perspective? What are the core/minimal models required? What's the relationship of these models, with existing system models? 3.1.3. Scope – what level of granularity within the models, and what level of abstraction across the models, is likely to be most effective and useful? 3.2. Traceability – the maturity, status, completeness of the tools 3.2.1. Status – what in fact is the degree of maturity across the integrated EA model and other relevant governance models, and who may already be benefiting from it? 3.2.2. Visibility – how does the EA visibly and effectively prove IT investment performance goals are being reached, with positive mission outcome? 3.3. Governance – what's the interaction, participation method; how are the tools used? 3.3.1. Contributions – how is the EA program informed, accept submissions, collect data? Who are the experts? 3.3.2. Review – how is the EA validated, against what criteria?  Taxonomy Usage Example:   1. To speak with: a. ...a particular set of System Owners Facing Strategic Change, via mandate (like the "Cloud First" mandate); about... b. ...how the EA program's visible and easily accessible Infrastructure Reference Model (i.e. "IRM" or "TRM"), if updated more completely with current system data, can... c. ...help shed light on ways to mitigate risks and avoid future costs associated with NOT leveraging potentially-available shared services across the enterprise... 2. ....the following Marketing & Communications (Sales) Plan can be constructed: a. Create an easy-to-read "Consequence Model" that illustrates how adoption of a cloud capability (like elastic operational storage) can enable rapid and durable compliance with the mandate – using EA traceability. Traceability might be from the IRM to the ARM (that identifies reusable services invoking the elastic storage), and then to the PRM with performance measures (such as % utilization of purchased storage allocation) included in the OMB Exhibits; and b. Schedule a meeting with the Program Owners, timed during their Acquisition Strategy meetings in response to the mandate, to use the "Consequence Model" for advising them to organize a rapid and relevant RFI solicitation for this cloud capability (regarding alternatives for sourcing elastic operational storage); and c. Schedule a series of short "Discovery" meetings with the system architecture leads (as agreed by the Program Owners), to further populate/validate the "As-Is" models and frame the "To Be" models (via scenarios), to better inform the RFI, obtain the best feedback from the vendor community, and provide potential value for and avoid impact to all other programs and systems. --end example -- Note that communications with the intended audience should take a page out of the standard "Search Engine Optimization" (SEO) playbook, using keywords and phrases relating to "value" and "outcome" vs. "compliance" and "output". Searches in email boxes, internal and external search engines for phrases like "cost avoidance strategies", "mission performance metrics" and "innovation funding" should yield messages and content from the EA team. This targeted, informed, practical sales approach should result in additional buy-in and participation, additional EA information contribution and model validation, development of more SMEs and quick "proof points" (with real-life testing) to bolster the case for EA. The proof point here is a successful, timely procurement that satisfies not only the external mandate and external oversight review, but also meets internal EA compliance/conformance goals and therefore is more transparently useful across the community. In short, if sold effectively, the EA will perform and be recognized. EA won’t therefore be used only for compliance, but also (according to a validated, stated purpose) to directly influence decisions and outcomes. The opinions, views and analysis expressed in this document are those of the author and do not necessarily reflect the views of Oracle.

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• SQL Server 2008 R2 Reporting Services - The Word is But a Stage (T-SQL Tuesday #006)

  - by smisner

  Host Michael Coles (blog|twitter) has selected LOB data as the topic for this month's T-SQL Tuesday, so I'll take this opportunity to post an overview of reporting with spatial data types. As part of my work with SQL Server 2008 R2 Reporting Services, I've been exploring the use of spatial data types in the new map data region. You can create a map using any of the following data sources: Map Gallery - a set of Shapefiles for the United States only that ships with Reporting Services ESRI Shapefile - a .shp file conforming to the Environmental Systems Research Institute, Inc. (ESRI) shapefile spatial data format SQL Server spatial data - a query that includes SQLGeography or SQLGeometry data types Rob Farley (blog|twitter) points out today in his T-SQL Tuesday post that using the SQL geography field is a preferable alternative to ESRI shapefiles for storing spatial data in SQL Server. So how do you get spatial data? If you don't already have a GIS application in-house, you can find a variety of sources. Here are a few to get you started: US Census Bureau Website, http://www.census.gov/geo/www/tiger/ Global Administrative Areas Spatial Database, http://biogeo.berkeley.edu/gadm/ Digital Chart of the World Data Server, http://www.maproom.psu.edu/dcw/ In a recent post by Pinal Dave (blog|twitter), you can find a link to free shapefiles for download and a tutorial for using Shape2SQL, a free tool to convert shapefiles into SQL Server data. In my post today, I'll show you how to use combine spatial data that describes boundaries with spatial data in AdventureWorks2008R2 that identifies stores locations to embed a map in a report. Preparing the spatial data First, I downloaded Shapefile data for the administrative boundaries in France and unzipped the data to a local folder. Then I used Shape2SQL to upload the data into a SQL Server database called Spatial. I'm not sure of the reason why, but I had to uncheck the option to create a spatial index to upload the data. Otherwise, the upload appeared to run successfully, but no table appeared in my database. The zip file that I downloaded contained three files, but I didn't know what was in them until I used Shape2SQL to upload the data into tables. Then I found that FRA_adm0 contains spatial data for the country of France, FRA_adm1 contains spatial data for each region, and FRA_adm2 contains spatial data for each department (a subdivision of region). Next I prepared my SQL query containing sales data for fictional stores selling Adventure Works products in France. The Person.Address table in the AdventureWorks2008R2 database (which you can download from Codeplex) contains a SpatialLocation column which I joined - along with several other tables - to the Sales.Customer and Sales.Store tables. I'll be able to superimpose this data on a map to see where these stores are located. I included the SQL script for this query (as well as the spatial data for France) in the downloadable project that I created for this post. Step 1: Using the Map Wizard to Create a Map of France You can build a map without using the wizard, but I find it's rather useful in this case. Whether you use Business Intelligence Development Studio (BIDS) or Report Builder 3.0, the map wizard is the same. I used BIDS so that I could create a project that includes all the files related to this post. To get started, I added an empty report template to the project and named it France Stores. Then I opened the Toolbox window and dragged the Map item to the report body which starts the wizard. Here are the steps to perform to create a map of France: On the Choose a source of spatial data page of the wizard, select SQL Server spatial query, and click Next. On the Choose a dataset with SQL Server spatial data page, select Add a new dataset with SQL Server spatial data. On the Choose a connection to a SQL Server spatial data source page, select New. In the Data Source Properties dialog box, on the General page, add a connecton string like this (changing your server name if necessary): Data Source=(local);Initial Catalog=Spatial Click OK and then click Next. On the Design a query page, add a query for the country shape, like this: select * from fra_adm1 Click Next. The map wizard reads the spatial data and renders it for you on the Choose spatial data and map view options page, as shown below. You have the option to add a Bing Maps layer which shows surrounding countries. Depending on the type of Bing Maps layer that you choose to add (from Road, Aerial, or Hybrid) and the zoom percentage you select, you can view city names and roads and various boundaries. To keep from cluttering my map, I'm going to omit the Bing Maps layer in this example, but I do recommend that you experiment with this feature. It's a nice integration feature. Use the + or - button to rexize the map as needed. (I used the + button to increase the size of the map until its edges were just inside the boundaries of the visible map area (which is called the viewport). You can eliminate the color scale and distance scale boxes that appear in the map area later. Select the Embed map data in this report for faster rendering. The spatial data won't be changing, so there's no need to leave it in the database. However, it does increase the size of the RDL. Click Next. On the Choose map visualization page, select Basic Map. We'll add data for visualization later. For now, we have just the outline of France to serve as the foundation layer for our map. Click Next, and then click Finish. Now click the color scale box in the lower left corner of the map, and press the Delete key to remove it. Then repeat to remove the distance scale box in the lower right corner of the map. Step 2: Add a Map Layer to an Existing Map The map data region allows you to add multiple layers. Each layer is associated with a different data set. Thus far, we have the spatial data that defines the regional boundaries in the first map layer. Now I'll add in another layer for the store locations by following these steps: If the Map Layers windows is not visible, click the report body, and then click twice anywhere on the map data region to display it. Click on the New Layer Wizard button in the Map layers window. And then we start over again with the process by choosing a spatial data source. Select SQL Server spatial query, and click Next. Select Add a new dataset with SQL Server spatial data, and click Next. Click New, add a connection string to the AdventureWorks2008R2 database, and click Next. Add a query with spatial data (like the one I included in the downloadable project), and click Next. The location data now appears as another layer on top of the regional map created earlier. Use the + button to resize the map again to fill as much of the viewport as possible without cutting off edges of the map. You might need to drag the map within the viewport to center it properly. Select Embed map data in this report, and click Next. On the Choose map visualization page, select Basic Marker Map, and click Next. On the Choose color theme and data visualization page, in the Marker drop-down list, change the marker to diamond. There's no particular reason for a diamond; I think it stands out a little better than a circle on this map. Clear the Single color map checkbox as another way to distinguish the markers from the map. You can of course create an analytical map instead, which would change the size and/or color of the markers according to criteria that you specify, such as sales volume of each store, but I'll save that exploration for another post on another day. Click Finish and then click Preview to see the rendered report. Et voilà...c'est fini. Yes, it's a very simple map at this point, but there are many other things you can do to enhance the map. I'll create a series of posts to explore the possibilities. Share this post: email it! | bookmark it! | digg it! | reddit! | kick it! | live it!

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• Another Marketing Conference, part two – the afternoon

  - by Roger Hart

  In my previous post, I’ve covered the morning sessions at AMC2012. Here’s the rest of the write-up. I’ve skipped Charles Nixon’s session which was a blend of funky futurism and professional development advice, but you can see his slides here. I’ve also skipped the Google presentation, as it was a little thin on insight. 6 – Brand ambassadors: Getting universal buy in across the organisation, Vanessa Northam Slides are here This was the strongest enforcement of the idea that brand and campaign values need to be delivered throughout the organization if they’re going to work. Vanessa runs internal communications at e-on, and shared her experience of using internal comms to align an organization and thereby get the most out of a campaign. She views the purpose of internal comms as: “…to help leaders, to communicate the purpose and future of an organization, and support change.” This (and culture) primes front line staff, which creates customer experience and spreads brand. You ensure a whole organization knows what’s going on with both internal and external comms. If everybody is aligned and informed, if everybody can clearly articulate your brand and campaign goals, then you can turn everybody into an advocate. Alignment is a powerful tool for delivering a consistent experience and message. The pathological counter example is the one in which a marketing message goes out, which creates inbound customer contacts that front line contact staff haven’t been briefed to handle. The NatWest campaign was again mentioned in this context. The good example was e-on’s cheaper tariff campaign. Building a groundswell of internal excitement, and even running an internal launch meant everyone could contribute to a good customer experience. They found that meter readers were excited – not a group they’d considered as obvious in providing customer experience. But they were a group that has a lot of face-to-face contact with customers, and often were asked questions they may not have been briefed to answer. Being able to communicate a simple new message made it easier for them, and also let them become a sales and marketing asset to the organization. 7 – Goodbye Internet, Hello Outernet: the rise and rise of augmented reality, Matt Mills I wasn’t going to write this up, because it was essentially a sales demo for Aurasma. But the technology does merit some discussion. Basically, it replaces QR codes with visual recognition, and provides a simple-looking back end for attaching content. It’s quite sexy. But here’s my beef with it: QR codes had a clear visual language – when you saw one you knew what it was and what to do with it. They were clunky, but they had the “getting started” problem solved out of the box once you knew what you were looking at. However, they fail because QR code reading isn’t native to the platform. You needed an app, which meant you needed to know to download one. Consequentially, you can’t use QR codes with and ubiquity, or depend on them. This means marketers, content providers, etc, never pushed them, and they remained and awkward oddity, a minority sport. Aurasma half solves problem two, and re-introduces problem one, making it potentially half as useful as a QR code. It’s free, and you can apparently build it into your own apps. Add to that the likelihood of it becoming native to the platform if it takes off, and it may have legs. I guess we’ll see. 8 – We all need to code, Helen Mayor Great title – good point. If there was anybody in the room who didn’t at least know basic HTML, and if Helen’s presentation inspired them to learn, that’s fantastic. However, this was a half hour sales pitch for a basic coding training course. Beyond advocating coding skills it contained no useful content. Marketers may also like to consider some of these resources if they’re looking to learn code: Code Academy – free interactive tutorials Treehouse – learn web design, web dev, or app dev WebPlatform.org – tutorials and documentation for web tech  11 – Understanding our inner creativity, Margaret Boden This session was the most theoretical and probably least actionable of the day. It also held my attention utterly. Margaret spoke fluently, fascinatingly, without slides, on the subject of types of creativity and how they work. It was splendid. Yes, it raised a wry smile whenever she spoke of “the content of advertisements” and gave an example from 1970s TV ads, but even without the attempt to meet the conference’s theme this would have been thoroughly engaging. There are, Margaret suggested, three types of creativity: Combinatorial creativity The most common form, and consisting of synthesising ideas from existing and familiar concepts and tropes. Exploratory creativity Less common, this involves exploring the limits and quirks of a particular constraint or style. Transformational creativity This is uncommon, and arises from finding a way to do something that the existing rules would hold to be impossible. In essence, this involves breaking one of the constraints that exploratory creativity is composed from. Combinatorial creativity, she suggested, is particularly important for attaching favourable ideas to existing things. As such is it probably worth developing for marketing. Exploratory creativity may then come into play in something like developing and optimising an idea or campaign that now has momentum. Transformational creativity exists at the edges of this exploration. She suggested that products may often be transformational, but that marketing seemed unlikely to in her experience. This made me wonder about Listerine. Crucially, transformational creativity is characterised by there being some element of continuity with the strictures of previous thinking. Once it has happened, there may be  move from a revolutionary instance into an explored style. Again, from a marketing perspective, this seems to chime well with the thinking in Youngme Moon’s book: Different Talking about the birth of Modernism is visual art, Margaret pointed out that transformational creativity has historically risked a backlash, demanding what is essentially an education of the market. This is best accomplished by referring back to the continuities with the past in order to make the new familiar. Thoughts The afternoon is harder to sum up than the morning. It felt less concrete, and was troubled by a short run of poor presentations in the middle. Mainly, I found myself wrestling with the internal comms issue. It’s one of those things that seems astonishingly obvious in hindsight, but any campaign – particularly any large one – is doomed if the people involved can’t believe in it. We’ve run things here that haven’t gone so well, of course we have; who hasn’t? I’m not going to air any laundry, but people not being informed (much less aligned) feels like a common factor. It’s tough though. Managing and anticipating information needs across an organization of any size can’t be easy. Even the simple things like ensuring sales and support departments know what’s in a product release, and what messages go with it are easy to botch. The thing I like about framing this as a brand and campaign advocacy problem is that it makes it likely to get addressed. Better is always sexier than less-worse. Any technical communicator who’s ever felt crowded out by a content strategist or marketing copywriter  knows this – increasing revenue gets a seat at the table far more readily than reducing support costs, even if the financial impact is identical. So that’s it from AMC. The big thought-provokers were social buying behaviour and eliciting behaviour change, and the value of internal communications in ensuring successful campaigns and continuity of customer experience. I’ll be chewing over that for a while, and I’d definitely return next year.      

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• Invitación a evento de Oracle sobre Transformación del CPD

  - by Eloy M. Rodríguez

  Ahora que se acaba el año y se van dejando atrás los últimos empujones a los temas que hay que cerrar, es un buen momento para hacer un pequeño alto en el camino y asistir a este evento que organiza Oracle y reflexionar sobre los enfoques innovadores que se plantean ya que la actual situación reclama actuaciones diferentes y, a veces, el árbol tapa al bosque. Adjunto la invitación oficial, con la agenda y acceso al registro automático.. Oracle Transformación del Centro de Datos: Acelerando la adopción eficaz de la Cloud Transformación del Centro de Datos: Acelerando la adopción eficaz de la Cloud Únase a nosotros en el evento Transformación del Centro de Datos y descubra cómo implementar un centro de datos que esté diseñado para promover la innovación, ofreciendo un mayor rendimiento y fiabilidad, simplificando la gestión y reduciendo significativamente los costes. Venga a conocer los últimas novedades tecnológicas aplicables a su negocio que Oracle acaba de anunciar en Oracle Open World, su conferencia mundial por excelencia, como el Supercluster, el nuevo procesador T4 y las soluciones de Storage Pillar. Sólo Oracle diseña hardware y software, para que estos trabajen conjuntamente desde las aplicaciones al disco, lo que permite reducir la complejidad, impulsar la productividad en toda la empresa y acelerar la innovación empresarial. Únase a nosotros para descubrir cómo transformar su centro de datos para maximizar la eficacia y restablecer IT como una ventaja competitiva del negocio de su empresa. Comparta ideas y experiencias con los mejores expertos y ejecutivos y descubra como: Acelerar la transformación del centro de datos a través de la tecnología que proporciona un rendimiento espectacular y una mayor eficiencia Reducir costes, acelerar y simplificar el despliegue y la consolidación de bases de datos y aplicaciones Optimizar el rendimiento a través de la utilización de los productos Oracle con la tecnología de virtualización incorporada sin coste adicional Minimizar el riesgo durante los despliegues de cloud empresarial con el apoyo de los productos líderes del mercado en materia de seguridad Aumentar la productividad y responder rápidamente a los cambios del mercado con las soluciones optimizadas de Oracle Transforme su centro de datos para optimizar el rendimiento, incrementar la agilidad de su negocio y maximizar sus inversiones en IT. No deje pasar esta oportunidad e inscríbase hoy mismo a este evento que tendrá lugar el próximo 14 de diciembre en Madrid. Inscríbase hoy mismo Para más información, contacte con [email protected] Inscríbase ahora 14 de diciembre de 2011 09:00 - 16:00 CÍRCULO DE BELLAS ARTES DE MADRID C/ Alcalá, 42 28014 MadridEntrada por c/ Marqués de Casa Riera Programa 09:00 Registro 09:30 Bienvenida e IntroducciónJoão Taron, Vice-President & Hardware Leader, Oracle Iberia 09:45 Estrategia OracleGerhard Schlabschi, Business Development Director, Oracle Systems EMEA 10:20 Como transformar su centro de datos eficazmente Manuel Vidal, Director Systems Presales, Oracle Iberia 10:45 Caso de Éxito 11:15 Café 11:45 Consolidacion en Private Cloud Rendimiento extremo con Oracle Exalogic Elastic Cloud & Exadata Lisa Martinez,Business Development Manager, Oracle  Aceleración de las aplicaciones empresariales con SPARC SuperClusters y servidores empresariales T4                                     Carlos Soler Ibanez, Principal Sales Consultant, Oracle 13:15 Almuerzo 14:15 Optimización del Centro de Datos Cómo maximizar el potencial de su infrastructura con sistemas virtualizados de Oracle Javier Cerrada, Senior Sales Consultant, Oracle Optimización de los recursos de almacenamiento con Data Tiering Miguel Angel Borrega, Storage Architect, Oracle 15:00 Gestión del Centro de Datos Oracle Solaris 11                                                                             Javier Cerrada, Senior Sales Consultant, Oracle Enterprise Manager 12c                                                                     Jesus Robles, Master Principal Sales Consultant, Oracle 15:45 Preguntas & respuestas 16:00 Conversaciones con sus interlocutores de Oracle & sorteo de iPAD If you are an employee or official of a government organization, please click here for important ethics information regarding this event. Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Contacte con nosotros | Notas Legales y | Política de Privacidad

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• Five Key Strategies in Master Data Management

  - by david.butler(at)oracle.com

  Here is a very interesting Profit Magazine article on MDM: A recent customer survey reveals the deleterious effects of data fragmentation. by Trevor Naidoo, December 2010   Across industries and geographies, IT organizations have grown in complexity, whether due to mergers and acquisitions, or decentralized systems supporting functional or departmental requirements. With systems architected over time to support unique, one-off process needs, they are becoming costly to maintain, and the Internet has only further added to the complexity. Data fragmentation has become a key inhibitor in delivering flexible, user-friendly systems. The Oracle Insight team conducted a survey assessing customers' master data management (MDM) capabilities over the past two years to get a sense of where they are in terms of their capabilities. The responses, by 27 respondents from six different industries, reveal five key areas in which customers need to improve their data management in order to get better financial results. 1. Less than 15 percent of organizations surveyed understand the sources and quality of their master data, and have a roadmap to address missing data domains. Examples of the types of master data domains referred to are customer, supplier, product, financial and site. Many organizations have multiple sources of master data with varying degrees of data quality in each source -- customer data stored in the customer relationship management system is inconsistent with customer data stored in the order management system. Imagine not knowing how many places you stored your customer information, and whether a customer's address was the most up to date in each source. In fact, more than 55 percent of the respondents in the survey manage their data quality on an ad-hoc basis. It is important for organizations to document their inventory of data sources and then profile these data sources to ensure that there is a consistent definition of key data entities throughout the organization. Some questions to ask are: How do we define a customer? What is a product? How do we define a site? The goal is to strive for one common repository for master data that acts as a cross reference for all other sources and ensures consistent, high-quality master data throughout the organization. 2. Only 18 percent of respondents have an enterprise data management strategy to ensure that data is treated as an asset to the organization. Most respondents handle data at the department or functional level and do not have an enterprise view of their master data. The sales department may track all their interactions with customers as they move through the sales cycle, the service department is tracking their interactions with the same customers independently, and the finance department also has a different perspective on the same customer. The salesperson may not be aware that the customer she is trying to sell to is experiencing issues with existing products purchased, or that the customer is behind on previous invoices. The lack of a data strategy makes it difficult for business users to turn data into information via reports. Without the key building blocks in place, it is difficult to create key linkages between customer, product, site, supplier and financial data. These linkages make it possible to understand patterns. A well-defined data management strategy is aligned to the business strategy and helps create the governance needed to ensure that data stewardship is in place and data integrity is intact. 3. Almost 60 percent of respondents have no strategy to integrate data across operational applications. Many respondents have several disparate sources of data with no strategy to keep them in sync with each other. Even though there is no clear strategy to integrate the data (see #2 above), the data needs to be synced and cross-referenced to keep the business processes running. About 55 percent of respondents said they perform this integration on an ad hoc basis, and in many cases, it is done manually with the help of Microsoft Excel spreadsheets. For example, a salesperson needs a report on global sales for a specific product, but the product has different product numbers in different countries. Typically, an analyst will pull all the data into Excel, manually create a cross reference for that product, and then aggregate the sales. The exact same procedure has to be followed if the same report is needed the following month. A well-defined consolidation strategy will ensure that a central cross-reference is maintained with updates in any one application being propagated to all the other systems, so that data is synchronized and up to date. This can be done in real time or in batch mode using integration technology. 4. Approximately 50 percent of respondents spend manual efforts cleansing and normalizing data. Information stored in various systems usually follows different standards and formats, making it difficult to match the data. A customer's address can be stored in different ways using a variety of abbreviations -- for example, "av" or "ave" for avenue. Similarly, a product's attributes can be stored in a number of different ways; for example, a size attribute can be stored in inches and can also be entered as "'' ". These types of variations make it difficult to match up data from different sources. Today, most customers rely on manual, heroic efforts to match, cleanse, and de-duplicate data -- clearly not a scalable, sustainable model. To solve this challenge, organizations need the ability to standardize data for customers, products, sites, suppliers and financial accounts; however, less than 10 percent of respondents have technology in place to automatically resolve duplicates. It is no wonder, therefore, that we get communications about products we don't own, at addresses we don't reside, and using channels (like direct mail) we don't like. An all-too-common example of a potential challenge follows: Customers end up receiving duplicate communications, which not only impacts customer satisfaction, but also incurs additional mailing costs. Cleansing, normalizing, and standardizing data will help address most of these issues. 5. Only 10 percent of respondents have the ability to share data that was mastered in a master data hub. Close to 60 percent of respondents have efforts in place that profile, standardize and cleanse data manually, and the output of these efforts are stored in spreadsheets in various parts of the organization. This valuable information is not easily shared with the rest of the organization and, more importantly, this enriched information cannot be sent back to the source systems so that the data is fixed at the source. A key benefit of a master data management strategy is not only to clean the data, but to also share the data back to the source systems as well as other systems that need the information. Aside from the source systems, another key beneficiary of this data is the business intelligence system. Having clean master data as input to business intelligence systems provides more accurate and enhanced reporting.  Characteristics of Stellar MDM When deciding on the right master data management technology, organizations should look for solutions that have four main characteristics: enterprise-grade MDM performance complete technology that can be rapidly deployed and addresses multiple business issues end-to-end MDM process management with data quality monitoring and assurance pre-built MDM business relevant applications with data stores and workflows These master data management capabilities will aid in moving closer to a best-practice maturity level, delivering tremendous efficiencies and savings as well as revenue growth opportunities as a result of better understanding your customers.  Trevor Naidoo is a senior director in Industry Strategy and Insight at Oracle. 

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• CascadingDropDown jQuery Plugin for ASP.NET MVC

  - by rajbk

  CascadingDropDown is a jQuery plugin that can be used by a select list to get automatic population using AJAX. A sample ASP.NET MVC project is attached at the bottom of this post.   Usage The code below shows two select lists : <select id="customerID" name="customerID"> <option value="ALFKI">Maria Anders</option> <option value="ANATR">Ana Trujillo</option> <option value="ANTON">Antonio Moreno</option> </select>   <select id="orderID" name="orderID"> </select> When a customer is selected in the first select list, the second list will auto populate itself with the following code: $("#orderID").CascadingDropDown("#customerID", '/Sales/AsyncOrders'); Internally, an AJAX post is made to ‘/Sales/AsyncOrders’ with the post body containing  customerID=[selectedCustomerID]. This executes the action AsyncOrders on the SalesController with signature AsyncOrders(string customerID).  The AsyncOrders method returns JSON which is then used to populate the select list. The JSON format expected is shown below : [{ "Text": "John", "Value": "10326" }, { "Text": "Jane", "Value": "10801" }] Details $(targetID).CascadingDropDown(sourceID, url, settings) targetID The ID of the select list that will auto populate.  sourceID The ID of the select list, which, on change, causes the targetID to auto populate. url The url to post to Options promptText Text for the first item in the select list Default : -- Select -- loadingText Optional text to display in the select list while it is being loaded. Default : Loading.. errorText Optional text to display if an error occurs while populating the list Default: Error loading data. postData Data you want posted to the url in place of the default Example : { postData : { customerID : $(‘#custID’), orderID : $(‘#orderID’) }} will cause customerID=ALFKI&orderID=2343 to be sent as the POST body. Default: A text string obtained by calling serialize on the sourceID onLoading (event) Raised before the list is populated. onLoaded (event) Raised after the list is populated, The code below shows how to “animate” the  select list after load. Example using custom options: $("#orderID").CascadingDropDown("#customerID", '/Sales/AsyncOrders', { promptText: '-- Pick an Order--', onLoading: function () { $(this).css("background-color", "#ff3"); }, onLoaded: function () { $(this).animate({ backgroundColor: '#ffffff' }, 300); } }); To return JSON from our action method, we use the Json ActionResult passing in an IEnumerable<SelectListItem>. public ActionResult AsyncOrders(string customerID) { var orders = repository.GetOrders(customerID).ToList().Select(a => new SelectListItem() { Text = a.OrderDate.HasValue ? a.OrderDate.Value.ToString("MM/dd/yyyy") : "[ No Date ]", Value = a.OrderID.ToString(), }); return Json(orders); } Sample Project using VS 2010 RTM NorthwindCascading.zip

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• Oracle’s New Approach to Cloud-based Applications User Experiences

  - by Oracle OpenWorld Blog Team

  By Misha Vaughan It was an exciting Oracle OpenWorld this year for customers and partners, as they got to see what their input into the Oracle user experience research and development process has produced for cloud-delivered applications. The result of all this engagement and listening is a focus on simplicity, mobility, and extensibility. These were the core themes across Oracle OpenWorld sessions, executive roundtables, and analyst briefings given by Jeremy Ashley, Oracle's vice president of user experience. The highlight of every meeting with a customer featured the new simplified UI for Oracle’s cloud applications.    Attendees at some sessions and events also saw a vision of what is coming next in the Oracle user experience, and they gave direct feedback on whether this would help solve their business problems.  What did attendees think of what they saw this year? Rebecca Wettemann of Nucleus Research was part of  an analyst briefing on next-generation user experiences from Oracle. Here’s what she told CRM Buyer in an interview just after the event:  “Many of the improvements are incremental, which is not surprising, as Oracle regularly updates its application,” Rebecca Wettemann, vice president of Nucleus Research, told CRM Buyer. "Still, there are distinct themes to this latest set of changes. One is usability. Oracle Sales Cloud, for example, is designed to have zero training for onboarding sales reps, which it does," she explained. "It is quite impressive, actually—the intuitive nature of the application and the design work they have done with this goal in mind. The software uses as few buttons and fields as possible," she pointed out. "The sales rep doesn't have to ask, 'what is the next step?' because she can see what it is."  What else did we hear? Oracle OpenWorld is a time when we can take a broader pulse of our customers’ and partners’ concerns. This year we heard some common user experience themes on the following: · A desire to continue to simplify widely used self-service tasks · A need to understand how customers or partners could take some of the UX lessons learned on simplicity and mobility into their own custom areas and projects  · The continuing challenge of needing to support bring-your-own-device and corporate-provided mobile devices to end users · A desire to harmonize user experiences across platforms for specific business-use cases  What does this mean for next year? Well, there were a lot of things we could only show to smaller groups of customers in our Oracle OpenWorld usability labs and HQ lab tours, to partners at our Expo, and to analysts under non-disclosure agreements. But we used these events as a way to get some early feedback about where we are focusing for the year ahead. Attendees gave us a positive response: @bkhan Saw some excellent UX innovations at the expo “@usableapps: Great job @mishavaughan and @vinoskey on #oow13 UX partner expo!” @WarnerTim @usableapps @mishavaughan @vinoskey @ultan Thanks for an interesting afternoon definitely liked the UX tool kits for partners. You can expect Oracle to continue pushing themes of simplicity, mobility, and extensibility even more aggressively in the next year.  If you are interested to find out what really goes on in the UX labs, such as what we are doing with smartphones, tablets, heads-up displays, and the AppsLab robots, feel free to reach out to me for more information: Misha Vaughan or on Twitter: @mishavaughan.

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• Meet our Interns: Adam and Hanadi

  - by Maria Sandu

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 This week, we’d like to introduce you to two of our ECEMEA Interns, Adam and Hanadi. They’re based in different countries and are part of different teams; however they both have the same enthusiasm in being an Intern at Oracle. “Hi! I’m Adam (Bachelor of Accounting Science & CIMA Diploma in Management Accounting), a member of the Oracle Applications Pre-sales team in Johannesburg, South Africa. Joining Oracle has been a truly inspiring experience thus far. My first week at Oracle has been one of insight and learning. I have had the opportunity to meet and interact with industry leading software solution professionals. Gaining insight into a mammoth multinational company has changed my perception on how things work and has truly opened my eyes to the world of business. Having the privilege of joining the Oracle Graduate Program has afforded me the chance to take advantage of countless training opportunities as well as the chance to learn about Information Technology in a practical manner which is vital to most businesses in today’s modern environment.” “Hi! I’m Hanadi, an Oracle 2013 Sales Intern from Saudi Arabia. I received my BSc in Information Technology from King Saud University and immediately after graduating I applied for the internship at Oracle. I thought it was an incredible opportunity and a great way to shift from college life to career life through learning and practicing in an environment with such high standards. At the beginning, I was a bit nervous in joining the serious business world, but once I joined, I found the program very organized and everyone was extremely helpful, which made it easier for us, as interns, to learn faster. If you are a self-motivated, committed person, who has initiative, accepts challenges, has good soft skills and some technical experience, I would definitely advice you to take a chance and apply for the program once you graduate. Best of luck!” Get the latest updates from the ECEMEA Sales and Presales Internship Programme 2013 by following #Oracleinterns on Twitter or visiting CampusatOracle Facebook Page! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• SQL SERVER – Puzzle to Win Print Book – Functions FIRST_VALUE and LAST_VALUE with OVER clause and ORDER BY

  - by pinaldave

  Some time an interesting feature and smart audience makes total difference at places. From last two days, I have been writing on SQL Server 2012 feature FIRST_VALUE and LAST_VALUE. Please read following post before I continue today as this question is based on the same. Introduction to FIRST_VALUE and LAST_VALUE Introduction to FIRST_VALUE and LAST_VALUE with OVER clause As a comment of the second post I received excellent question from Nilesh Molankar. He asks what will happen if we change few things in the T-SQL. I really like this question as this kind of questions will make us sharp and help us perform in critical situation in need. We recently publish SQL Server Interview Questions book. I promise that in future version of this book, we will for sure include this question. Instead of repeating his question, I am going to ask something very similar to his question. Let us first run following query (read yesterday’s blog post for more detail): USE AdventureWorks GO SELECT s.SalesOrderID,s.SalesOrderDetailID,s.OrderQty, FIRST_VALUE(SalesOrderDetailID) OVER (PARTITION BY SalesOrderID ORDER BY SalesOrderDetailID ROWS BETWEEN UNBOUNDED PRECEDING AND UNBOUNDED FOLLOWING) FstValue, LAST_VALUE(SalesOrderDetailID) OVER (PARTITION BY SalesOrderID ORDER BY SalesOrderDetailID ROWS BETWEEN UNBOUNDED PRECEDING AND UNBOUNDED FOLLOWING) LstValue FROM Sales.SalesOrderDetail s WHERE SalesOrderID IN (43670, 43669, 43667, 43663) ORDER BY s.SalesOrderID,s.SalesOrderDetailID,s.OrderQty GO Here is the resultset of the above query. Now let us change the ORDER BY clause of OVER clause in above query and see what is the new result. USE AdventureWorks GO SELECT s.SalesOrderID,s.SalesOrderDetailID,s.OrderQty, FIRST_VALUE(SalesOrderDetailID) OVER (PARTITION BY SalesOrderID ORDER BY OrderQty ROWS BETWEEN UNBOUNDED PRECEDING AND UNBOUNDED FOLLOWING) FstValue, LAST_VALUE(SalesOrderDetailID) OVER (PARTITION BY SalesOrderID ORDER BY OrderQty ROWS BETWEEN UNBOUNDED PRECEDING AND UNBOUNDED FOLLOWING) LstValue FROM Sales.SalesOrderDetail s WHERE SalesOrderID IN (43670, 43669, 43667, 43663) ORDER BY s.SalesOrderID,s.SalesOrderDetailID,s.OrderQty GO Now let us see the result and ready for interesting question: Puzzle You can see that row number 2, 3, 4, and 5 has same SalesOrderID = 43667. The FIRST_VALUE is 78 and LAST_VALUE is 77. Now if these function was working on maximum and minimum value they should have given answer as 77 and 80 respectively instead of 78 and 77. Also the value of FIRST_VALUE is greater than LAST_VALUE 77. Why? Explain in detail. Hint Let me give you a simple hint. Just for simplicity I have changed the order of columns selected in the SELECT and ORDER BY (at the end). This will not change resultset but just order of the columns as well order of the rows. However, the data remains the same. USE AdventureWorks GO SELECT s.OrderQty,s.SalesOrderID,s.SalesOrderDetailID, FIRST_VALUE(SalesOrderDetailID) OVER (PARTITION BY SalesOrderID ORDER BY OrderQty ROWS BETWEEN UNBOUNDED PRECEDING AND UNBOUNDED FOLLOWING) FstValue, LAST_VALUE(SalesOrderDetailID) OVER (PARTITION BY SalesOrderID ORDER BY OrderQty ROWS BETWEEN UNBOUNDED PRECEDING AND UNBOUNDED FOLLOWING) LstValue FROM Sales.SalesOrderDetail s WHERE SalesOrderID IN (43670, 43669, 43667, 43663) ORDER BY s.OrderQty,s.SalesOrderID,s.SalesOrderDetailID GO Above query returns following result: Now I am very sure all of you have figured out the solution. Here is the second hint – pay attention to row 2, 3, 4, and 10. Hint2 T-SQL Enhancements: FIRST_VALUE() and LAST_VALUE() MSDN: FIRST_VALUE and LAST_VALUE Rules Leave a comment with your detailed answer by Nov 15′s blog post. Open world-wide (where Amazon ships books) If you blog about puzzle’s solution and if you win, you win additional surprise gift as well. Prizes Print copy of my new book SQL Server Interview Questions Amazon|Flipkart If you already have this book, you can opt for any of my other books SQL Wait Stats [Amazon|Flipkart|Kindle] and SQL Programming [Amazon|Flipkart|Kindle]. Reference: Pinal Dave (http://blog.SQLAuthority.com) Filed under: Pinal Dave, PostADay, SQL, SQL Authority, SQL Function, SQL Query, SQL Scripts, SQL Server, SQL Tips and Tricks, T SQL, Technology

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