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• What to do with a site that has multiple languages in Google Analytics...

  - by stephmoreland

  We have a site that has four "streams" for language and each language has different content based on that language and location (US English, Spanish, Canadian English and Canadian French). I'm wondering if I have to set up accounts for each stream so that we can see the stats from each stream only, or do I use one account and somehow tell GA to separate the different streams based on language. For example, the US English site starts at (/en/) while the Canadian English site starts at (/ca_en/), etc.

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• Is there a way I can sort traffic by page-type based upon URL structure in Google-Analytics or Google Webmaster Tools??

  - by Felix

  I have a local business directory site. I'm trying to segment my incoming traffic by page-type such that i can find out what percentage of traffic is going to zip code pages exclusively and what percentage is going to city/state level pages. I basically want to filter by URL structure to find out what percentage of total traffic zip code pages account for. The reason for doing this is to find out if Does Google Tag Manager help with this? Here are the two URL paths: http://www.example.com/ny/new-york/10011/ http://www.example.com/ny/new-york Thanks all!

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• Visits-PageViews-Bounce Rate-New Visitors-Visit Duration (Google Analytics), which one is top priority for seo?

  - by HOY

  This is the case: My site is getting a lot of trafic from an image (a company logo image) because this image is ranked 1.st in google search results for a company's title. (I have no idea how that happened) This image is must for my website, but it is not relevant with site content so irrelevant people search for the image and finds out about my site, so that I get interesting statistics: http://postimage.org/image/3oyvrjoz9/ Pros: Total Visits & Avg. New Visits Cons: Avg. Page/Visit, Avg. Visit Duration, Bounce Rate In summary I am confused if this image is helpful to my website ? Because I don't know the balance between those 5 statistics P.S: My website is 2 months old, and we are working on seo at the moment Another P.S: Kindly ask you to not provide assumtions, because I also have assumptions, I need real knowledge. Edit: Search Keyword is: arcelik logo Search Site: google.com.tr Search URL: https://www.google.com.tr/search?hl=en&q=arcelik+logo&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.41524429,d.Yms&biw=1366&bih=667&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=oZIDUfutAseVswa9zYHwCw

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• Google Analytics - Profile filter with more than one dimension?

  - by Drewdavid

  I have identified some bot traffic in GA, but to filter it accurately I need to filter it by two dimensions, namely Browser and ISP To be clear, I don't want to apply both a filter to block the entire ISP and the entire Browser segments, but only the combination of the two To illustrate: Could someone explain how to do this? It's not apparent using the interface and I'm not able to find any documentation about it

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• Search Engine Optimization Tips For Yahoo!

  SEO tips for Yahoo optimization. Understanding the different alogrithms for the 3 main search engines.

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• Search Engine Optimization Tips For Yahoo!

  SEO tips for Yahoo optimization. Understanding the different alogrithms for the 3 main search engines.

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• Google Analytics custom variables and how are they recorded?

  - by mrtsherman

  I have been asked to add GA custom variable tracking to my company's website. The company website uses server side includes, so making modifications to the tracking code happens identically everywhere. Maintenance is therefore a headache. Also, GA takes about twenty-four hours for custom variables to start showing up in reports and that makes troubleshooting a headache. So if you have custom variables // visitor level tracking, id = 12345 _gaq.push(['_setCustomVar', 1, 'id', '12345', 1]); // page level tracking, email = [email protected] _gaq.push(['_setCustomVar', 1, 'email', '[email protected]', 1]); The marketing people want the following out of this: User visits site and we record a unique id for them. Whenever they return this id will be used in GA. User signs up for our newsletter on page X and we record their email address. Whenever they return this email address is used in GA. Now a big problem for me is that I don't use GA and the marketing people don't use custom variables. So we don't actually know how this will work. Do I want Page, Session or Visitor level tracking? What happens because the same GA code is used on every page? If they visit the email sign up form and we record the email address, but then they go somewhere else where email is nonexistent will the value get 'overwritten.' Sorry for the long question, but there are a lot of unknowns for a GA noob.

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• Which one of the Google Analytics stats should be my top priority to improve SEO: visits, pageviews, bounce rate, new visitors, or visit duration

  - by HOY

  My site is getting a lot of traffic from an image (a company logo image) because this image is ranked 1st in Google search results for a company's title. (I have no idea how that happened.) This image is must for my website, but it is not relevant to the site content, so irrelevant people search for the image and find out about my site. I get interesting statistics: Pros: Total Visits & Avg. New Visits Cons: Avg. Page/Visit, Avg. Visit Duration, Bounce Rate I am confused if this image is helpful to my website. I don't know what the balance between those 5 statistics should be. My website is 2 months old, and we are working on SEO at the moment. Edit: here are the details about the image: Search Keyword: arcelik logo Search Site: google.com.tr Search URL

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• Yahoo va migrer ses annonceurs vers l'adCenter de Microsoft, quels changements à venir pour les publ

  Mise à jour du 17.05.2010 par Katleen Yahoo va migrer ses annonceurs vers l'adCenter de Microsoft, quels changements à venir pour les publicitaires ? Dans le cadre de l'accord entre les deux firmes, Yahoo s'apprête à transférer ses annonceurs vers l'adCenter de Microsoft. Ce mouvement à venir provoque beaucoup de questionnements chez les professionnels, puisque les deux plateformes n'ont pas exactement les mêmes règles de fonctionnement. Alors, qu'est-ce qui va changer sous le commandement de Microsoft ? L'achat de mots clés relatifs à l'alcool, comme "whisky" ou "liqueur", sera-t-il toujours possible ? (ils sont actuellement int...

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• External link tracking when opening the link in a new window in Google Analytics?

  - by evanmcd

  OK, so this seems like a really simply problem, but I have yet to find a solution that accomplishes the following: Opens the link in a new window Tracks the event in GA (obviously) Doesn't trigger pop-up blockers (uses target="_blank" instead of window.open) Most of the code I've seen, including Google's, doesn't take into account the case of opening in a new window - they just window location.href. Even GAAddons (http://gaaddons.com/), which charges for commercial use, doesn't seem to work for me. Perhaps, I'm missing something simple - I'd be relieved if so and would thank profusely whoever points it out to me! If no one is able to provide an example, I'll post some of the test cases I've created to illustrate the problem. Thanks.

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• How to get a good picture of the health of a level-based game from analytics?

  - by ADB

  I am designing a level-based game where the user completes the level 1, then 2, 3 and so on. There are 200 levels and each is rather short: 60-ish seconds. I am tracking Each played, completed (cleared for the first time), failed and cleared level Milestones: number of players to reach level 1, 5, 10, etc. Also for number of failed and played levels. Separate new players from returning ones. However, I still find it difficult to get a clear picture of what is going on from the stats. So what are the best practices for determining where I am losing players?

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• How to compare page views/visitors to site totals in Google Analytics?

  - by frntk

  I want to measure the effects in total traffic (views or visitors) of a single URL across a time frame. For example, let's say I published a blog post on July 2012. I want to measure what chunk of the site's total traffic is coming to this particular post on a month-by-month graph from July 2012 to date. Is there a way to do this? Edit: I should clarify that what I'd like to do is to generate a month-to-month graph, similar to the one you can see comparing a metric on a period of time against the previous equivalent period (year vs last year, for example) but comparing a particular URL traffic to the site's total traffic. In other words, I can get to the part where I can see the URL's traffic for the timeframe I selected and it shows how much of the total traffic corresponds to the current URL: But I'd like to add a second line to the graph, representing the site's total pageviews, similiar to this (but this one is showing just a different metric for the same URL): Thanks!

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• Postfix - suspend domain from which deferred status was received?

  - by Al Bundy

  Is there a possibility to make Postfix stop trying (for a period of time) to send emails to a domain from which it received a deferred response? Currently my Postfix goes through each address in the queue. Please see the below example. At 09:48:32 the status=deferred appears. After this Postfix should stop trying to send stuff to the yahoo.com domain. Jun 6 09:48:20 mailer postfix/smtp[8644]: C779A233C0: to=<[email protected]>, relay=mta7.am0.yahoodns.net[98.138.112.35]:25, delay=37163, delays=36519/638/1.2/4.9, dsn=2.0.0, status=sent (250 ok dirdel 5/0) Jun 6 09:48:20 mailer postfix/smtp[8644]: C779A233C0: to=<[email protected]>, relay=mta7.am0.yahoodns.net[98.138.112.35]:25, delay=37163, delays=36519/638/1.2/4.9, dsn=2.0.0, status=sent (250 ok dirdel 5/0) Jun 6 09:48:20 mailer postfix/smtp[8644]: C779A233C0: to=<[email protected]>, relay=mta7.am0.yahoodns.net[98.138.112.35]:25, delay=37163, delays=36519/638/1.2/4.9, dsn=2.0.0, status=sent (250 ok dirdel 5/0) Jun 6 09:48:30 mailer postfix/smtp[8643]: C779A233C0: to=<[email protected]>, relay=mta7.am0.yahoodns.net[63.250.192.46]:25, delay=37173, delays=36519/645/1.4/7.4, dsn=2.0.0, status=sent (250 ok dirdel 5/0) Jun 6 09:48:30 mailer postfix/smtp[8643]: C779A233C0: to=<[email protected]>, relay=mta7.am0.yahoodns.net[63.250.192.46]:25, delay=37173, delays=36519/645/1.4/7.4, dsn=2.0.0, status=sent (250 ok dirdel 5/0) Jun 6 09:48:30 mailer postfix/smtp[8643]: C779A233C0: to=<[email protected]>, relay=mta7.am0.yahoodns.net[63.250.192.46]:25, delay=37173, delays=36519/645/1.4/7.4, dsn=2.0.0, status=sent (250 ok dirdel 5/0) Jun 6 09:48:30 mailer postfix/smtp[8643]: C779A233C0: to=<[email protected]>, relay=mta7.am0.yahoodns.net[63.250.192.46]:25, delay=37173, delays=36519/645/1.4/7.4, dsn=2.0.0, status=sent (250 ok dirdel 5/0) Jun 6 09:48:30 mailer postfix/smtp[8643]: C779A233C0: to=<[email protected]>, relay=mta7.am0.yahoodns.net[63.250.192.46]:25, delay=37173, delays=36519/645/1.4/7.4, dsn=2.0.0, status=sent (250 ok dirdel 5/0) Jun 6 09:48:32 mailer postfix/smtp[8644]: C779A233C0: host mta6.am0.yahoodns.net[98.138.112.38] said: 421 4.7.0 [TS01] Messages from x.x.x.250 temporarily deferred due to user complaints - 4.16.55.1; see http://postmaster.yahoo.com/421-ts01.html (in reply to MAIL FROM command) Jun 6 09:48:32 mailer postfix/smtp[8644]: C779A233C0: lost connection with mta6.am0.yahoodns.net[98.138.112.38] while sending RCPT TO Jun 6 09:48:33 mailer postfix/smtp[8644]: C779A233C0: to=<[email protected]>, relay=mta7.am0.yahoodns.net[98.138.112.35]:25, delay=37176, delays=36519/655/2.5/0.18, dsn=4.7.0, status=deferred (host mta7.am0.yahoodns.net[98.138.112.35] said: 421 4.7.0 [TS01] Messages from x.x.x.250 temporarily deferred due to user complaints - 4.16.55.1; see http://postmaster.yahoo.com/421-ts01.html (in reply to MAIL FROM command)) Jun 6 09:48:33 mailer postfix/smtp[8644]: C779A233C0: to=<[email protected]>, relay=mta7.am0.yahoodns.net[98.138.112.35]:25, delay=37176, delays=36519/655/2.5/0.18, dsn=4.7.0, status=deferred (host mta7.am0.yahoodns.net[98.138.112.35] said: 421 4.7.0 [TS01] Messages from x.x.x.250 temporarily deferred due to user complaints - 4.16.55.1; see http://postmaster.yahoo.com/421-ts01.html (in reply to MAIL FROM command)) Jun 6 09:48:34 mailer postfix/smtp[8644]: C779A233C0: to=<[email protected]>, relay=mta7.am0.yahoodns.net[98.138.112.35]:25, delay=37176, delays=36519/655/2.5/0.18, dsn=4.7.0, status=deferred (host mta7.am0.yahoodns.net[98.138.112.35] said: 421 4.7.0 [TS01] Messages from x.x.x.250 temporarily deferred due to user complaints - 4.16.55.1; see http://postmaster.yahoo.com/421-ts01.html (in reply to MAIL FROM command)) Jun 6 09:48:34 mailer postfix/smtp[8644]: C779A233C0: to=<[email protected]>, relay=mta7.am0.yahoodns.net[98.138.112.35]:25, delay=37176, delays=36519/655/2.5/0.18, dsn=4.7.0, status=deferred (host mta7.am0.yahoodns.net[98.138.112.35] said: 421 4.7.0 [TS01] Messages from x.x.x.250 temporarily deferred due to user complaints - 4.16.55.1; see http://postmaster.yahoo.com/421-ts01.html (in reply to MAIL FROM command)) Jun 6 09:48:34 mailer postfix/smtp[8644]: C779A233C0: to=<[email protected]>, relay=mta7.am0.yahoodns.net[98.138.112.35]:25, delay=37176, delays=36519/655/2.5/0.18, dsn=4.7.0, status=deferred (host mta7.am0.yahoodns.net[98.138.112.35] said: 421 4.7.0 [TS01] Messages from x.x.x.250 temporarily deferred due to user complaints - 4.16.55.1; see http://postmaster.yahoo.com/421-ts01.html (in reply to MAIL FROM command)) Jun 6 09:48:34 mailer postfix/error[8661]: C779A233C0: to=<[email protected]>, relay=none, delay=37177, delays=36519/658/0/0.07, dsn=4.4.2, status=deferred (delivery temporarily suspended: lost connection with mta7.am0.yahoodns.net[98.138.112.35] while sending RCPT TO) Jun 6 09:48:34 mailer postfix/error[8661]: C779A233C0: to=<[email protected]>, relay=none, delay=37177, delays=36519/658/0/0.18, dsn=4.4.2, status=deferred (delivery temporarily suspended: lost connection with mta7.am0.yahoodns.net[98.138.112.35] while sending RCPT TO) Jun 6 09:48:34 mailer postfix/error[8661]: C779A233C0: to=<[email protected]>, relay=none, delay=37177, delays=36519/658/0/0.35, dsn=4.4.2, status=deferred (delivery temporarily suspended: lost connection with mta7.am0.yahoodns.net[98.138.112.35] while sending RCPT TO) Jun 6 09:48:34 mailer postfix/error[8661]: C779A233C0: to=<[email protected]>, relay=none, delay=37177, delays=36519/658/0/0.4, dsn=4.4.2, status=deferred (delivery temporarily suspended: lost connection with mta7.am0.yahoodns.net[98.138.112.35] while sending RCPT TO) Jun 6 09:48:34 mailer postfix/error[8661]: C779A233C0: to=<[email protected]>, relay=none, delay=37177, delays=36519/658/0/0.46, dsn=4.4.2, status=deferred (delivery temporarily suspended: lost connection with mta7.am0.yahoodns.net[98.138.112.35] while sending RCPT TO) Jun 6 09:48:35 mailer postfix/error[8661]: C779A233C0: to=<[email protected]>, relay=none, delay=37179, delays=36519/660/0/0.16, dsn=4.4.2, status=deferred (delivery temporarily suspended: lost connection with mta7.am0.yahoodns.net[98.138.112.35] while sending RCPT TO) Jun 6 09:48:35 mailer postfix/error[8661]: C779A233C0: to=<[email protected]>, relay=none, delay=37179, delays=36519/660/0/0.22, dsn=4.4.2, status=deferred (delivery temporarily suspended: lost connection with mta7.am0.yahoodns.net[98.138.112.35] while sending RCPT TO) Jun 6 09:48:36 mailer postfix/error[8661]: C779A233C0: to=<[email protected]>, relay=none, delay=37179, delays=36519/660/0/0.31, dsn=4.4.2, status=deferred (delivery temporarily suspended: lost connection with mta7.am0.yahoodns.net[98.138.112.35] while sending RCPT TO) Jun 6 09:48:36 mailer postfix/error[8661]: C779A233C0: to=<[email protected]>, relay=none, delay=37179, delays=36519/660/0/0.36, dsn=4.4.2, status=deferred (delivery temporarily suspended: lost connection with mta7.am0.yahoodns.net[98.138.112.35] while sending RCPT TO)

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• How to let MSN or Yahoo Messenger set you to be Invisible or Offline when you are idle for an hour?

  - by Jian Lin

  The short question is: How do we let MSN or Yahoo Messenger set us to be Invisible or Offline when we are idle for half an hour or an hour? The reason is: if I am on 24 hours a day, some people see me as weird. Some people see my value as low, because I am always there. There are ways to set me to "Away" or "Busy" after 10 minutes, but there seems to be no way to set myself to invisible or offline after 1 hour. As I am a software developer, I am very used to turning the computer on 24 hours a day. (for example, for checking email for urgent fixes, and fix issue and push to web server). We don't turn off computer usually even when we sleep, because we may sometimes can't sleep yet and come check on the computer, or wake up in the morning and immediately need to check if everything is ok. But, my MSN and Yahoo Messenger is always on for 24 hours a day, and I found that some girls start to ask me why I am always there 24 hours a day (even though they see me as away or busy, their feeling is that I am always there). What's more, I found that since I am always there, my value actually drop in their eyes, because hard to get = high value, and always there = low value. Some people feel me as having nothing much to do, always in front of computer, or what is he doing in front of computer so much? Now since it is my job, and I need to read emails once in a while, I am in fact in front of the computer more than some other people. I am in front of the computer maybe 10 hours a day, far from 24 hours a day. Is there an easy and automatic solution to this?

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• Google I/O 2011: Optimizing Android Apps with Google Analytics

  Google I/O 2011: Optimizing Android Apps with Google Analytics Nick Mihailovski, Philip Mui, Jim Cotugno Thousands of apps have taken advantage of Google Analytics' native Android tracking capabilities to improve the adoption and usability of Andriod Apps. This session covers best practices for tracking apps on mobile, TV and other devices. We'll also show you how to gain actionable insights from new tracking and reporting capabilities. From: GoogleDevelopers Views: 6819 34 ratings Time: 47:40 More in Science & Technology

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• Invitation: Oracle EMEA Analytics & Data Integration Partner Forum, 12th November 2012, London (UK)

  - by rituchhibber

  Oracle PartnerNetwork | Account | Feedback INVITATIONORACLE EMEA ANALYTICS & DATA INTEGRATION PARTNER FORUM MONDAY 12TH NOVEMBER, 2012 IN LONDON (UK) Dear partner Come to hear the latest news from Oracle OpenWorld about Oracle BI & Data Integration, and propel your business growth as an Oracle partner. This event should appeal to BI or Data Integration specialised partners, Executives, Sales, Pre-sales and Solution architects: with a choice of participation in the plenary day and then a set of special interest (technical) sessions. The follow on breakout sessions from the 13th November provide deeper dives and technical training for those of you who wish to stay for more detailed and hands-on workshops.Keynote: Andrew Sutherland, SVP Oracle Technology. Data Integration can bring great value to your customers by moving data to transform their business experiences in Oracle pan-EMEA Data Integration business development and opportunities for partners. Hot agenda items will include: The Fusion Middleware Stack: Engineered to work together A complete Analytics and Data Integration Solution Architecture: Big Data and Little Data combined In-Memory Analytics for Extreme Insight Latest Product Development roadmap for Data Integration and Analytics Venue: Oracles London CITY Moorgate OfficesDuring this event you can learn about partner success stories, participate in an array of break-out sessions, exchange information with other partners and enjoy a vibrant panel discussion. Places are limited, Register your seat today! To register to this event CLICK HERE Note: Registration for the conference and the deeper dives and technical training is free of charge to OPN member Partners, but you will be responsible for your own travel and hotel expenses. Event Schedule November 12th:Day 1 Main Plenary Session : Full day, starting 10.30 am.Oracle Hosted Dinner in the Evening November 13th:onwards Architecture Masterclass : IM Reference Architecture – Big Data and Little Data combined(1 day) BI-Apps Bootcamp(4-days) Oracle Data Integrator and Oracle Enterprise Data Quality workshop(1-day) Golden Gate Workshop(1-day) For further information and detail download the Agenda (pdf) or contact Michael Hallett at [email protected] look forward to seeing you in there. Best regards, Mike HallettAlliances and Channels DirectorBI & EPM Oracle EMEAM.No: +44 7831 276 989 [email protected] Duncan HarveyBusiness Development Directorfor Data IntegrationM.No: +420 608 283 [email protected] Milomir VojvodicBusiness Development Manager for Data IntegrationM.No: +420 608 283 [email protected] Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contact PBC | Legal Notices and Terms of Use | Privacy

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• The Sensemaking Spectrum for Business Analytics: Translating from Data to Business Through Analysis

  - by Joe Lamantia

  One of the most compelling outcomes of our strategic research efforts over the past several years is a growing vocabulary that articulates our cumulative understanding of the deep structure of the domains of discovery and business analytics. Modes are one example of the deep structure we’ve found.  After looking at discovery activities across a very wide range of industries, question types, business needs, and problem solving approaches, we've identified distinct and recurring kinds of sensemaking activity, independent of context.  We label these activities Modes: Explore, compare, and comprehend are three of the nine recognizable modes.  Modes describe *how* people go about realizing insights.  (Read more about the programmatic research and formal academic grounding and discussion of the modes here: https://www.researchgate.net/publication/235971352_A_Taxonomy_of_Enterprise_Search_and_Discovery) By analogy to languages, modes are the 'verbs' of discovery activity.  When applied to the practical questions of product strategy and development, the modes of discovery allow one to identify what kinds of analytical activity a product, platform, or solution needs to support across a spread of usage scenarios, and then make concrete and well-informed decisions about every aspect of the solution, from high-level capabilities, to which specific types of information visualizations better enable these scenarios for the types of data users will analyze. The modes are a powerful generative tool for product making, but if you've spent time with young children, or had a really bad hangover (or both at the same time...), you understand the difficult of communicating using only verbs.  So I'm happy to share that we've found traction on another facet of the deep structure of discovery and business analytics.  Continuing the language analogy, we've identified some of the ‘nouns’ in the language of discovery: specifically, the consistently recurring aspects of a business that people are looking for insight into.  We call these discovery Subjects, since they identify *what* people focus on during discovery efforts, rather than *how* they go about discovery as with the Modes. Defining the collection of Subjects people repeatedly focus on allows us to understand and articulate sense making needs and activity in more specific, consistent, and complete fashion.  In combination with the Modes, we can use Subjects to concretely identify and define scenarios that describe people’s analytical needs and goals.  For example, a scenario such as ‘Explore [a Mode] the attrition rates [a Measure, one type of Subject] of our largest customers [Entities, another type of Subject] clearly captures the nature of the activity — exploration of trends vs. deep analysis of underlying factors — and the central focus — attrition rates for customers above a certain set of size criteria — from which follow many of the specifics needed to address this scenario in terms of data, analytical tools, and methods. We can also use Subjects to translate effectively between the different perspectives that shape discovery efforts, reducing ambiguity and increasing impact on both sides the perspective divide.  For example, from the language of business, which often motivates analytical work by asking questions in business terms, to the perspective of analysis.  The question posed to a Data Scientist or analyst may be something like “Why are sales of our new kinds of potato chips to our largest customers fluctuating unexpectedly this year?” or “Where can innovate, by expanding our product portfolio to meet unmet needs?”.  Analysts translate questions and beliefs like these into one or more empirical discovery efforts that more formally and granularly indicate the plan, methods, tools, and desired outcomes of analysis.  From the perspective of analysis this second question might become, “Which customer needs of type ‘A', identified and measured in terms of ‘B’, that are not directly or indirectly addressed by any of our current products, offer 'X' potential for ‘Y' positive return on the investment ‘Z' required to launch a new offering, in time frame ‘W’?  And how do these compare to each other?”.  Translation also happens from the perspective of analysis to the perspective of data; in terms of availability, quality, completeness, format, volume, etc. By implication, we are proposing that most working organizations — small and large, for profit and non-profit, domestic and international, and in the majority of industries — can be described for analytical purposes using this collection of Subjects.  This is a bold claim, but simplified articulation of complexity is one of the primary goals of sensemaking frameworks such as this one.  (And, yes, this is in fact a framework for making sense of sensemaking as a category of activity - but we’re not considering the recursive aspects of this exercise at the moment.) Compellingly, we can place the collection of subjects on a single continuum — we call it the Sensemaking Spectrum — that simply and coherently illustrates some of the most important relationships between the different types of Subjects, and also illuminates several of the fundamental dynamics shaping business analytics as a domain.  As a corollary, the Sensemaking Spectrum also suggests innovation opportunities for products and services related to business analytics. The first illustration below shows Subjects arrayed along the Sensemaking Spectrum; the second illustration presents examples of each kind of Subject.  Subjects appear in colors ranging from blue to reddish-orange, reflecting their place along the Spectrum, which indicates whether a Subject addresses more the viewpoint of systems and data (Data centric and blue), or people (User centric and orange).  This axis is shown explicitly above the Spectrum.  Annotations suggest how Subjects align with the three significant perspectives of Data, Analysis, and Business that shape business analytics activity.  This rendering makes explicit the translation and bridging function of Analysts as a role, and analysis as an activity. Subjects are best understood as fuzzy categories [http://georgelakoff.files.wordpress.com/2011/01/hedges-a-study-in-meaning-criteria-and-the-logic-of-fuzzy-concepts-journal-of-philosophical-logic-2-lakoff-19731.pdf], rather than tightly defined buckets.  For each Subject, we suggest some of the most common examples: Entities may be physical things such as named products, or locations (a building, or a city); they could be Concepts, such as satisfaction; or they could be Relationships between entities, such as the variety of possible connections that define linkage in social networks.  Likewise, Events may indicate a time and place in the dictionary sense; or they may be Transactions involving named entities; or take the form of Signals, such as ‘some Measure had some value at some time’ - what many enterprises understand as alerts.   The central story of the Spectrum is that though consumers of analytical insights (represented here by the Business perspective) need to work in terms of Subjects that are directly meaningful to their perspective — such as Themes, Plans, and Goals — the working realities of data (condition, structure, availability, completeness, cost) and the changing nature of most discovery efforts make direct engagement with source data in this fashion impossible.  Accordingly, business analytics as a domain is structured around the fundamental assumption that sense making depends on analytical transformation of data.  Analytical activity incrementally synthesizes more complex and larger scope Subjects from data in its starting condition, accumulating insight (and value) by moving through a progression of stages in which increasingly meaningful Subjects are iteratively synthesized from the data, and recombined with other Subjects.  The end goal of  ‘laddering’ successive transformations is to enable sense making from the business perspective, rather than the analytical perspective.Synthesis through laddering is typically accomplished by specialized Analysts using dedicated tools and methods. Beginning with some motivating question such as seeking opportunities to increase the efficiency (a Theme) of fulfillment processes to reach some level of profitability by the end of the year (Plan), Analysts will iteratively wrangle and transform source data Records, Values and Attributes into recognizable Entities, such as Products, that can be combined with Measures or other data into the Events (shipment of orders) that indicate the workings of the business.  More complex Subjects (to the right of the Spectrum) are composed of or make reference to less complex Subjects: a business Process such as Fulfillment will include Activities such as confirming, packing, and then shipping orders.  These Activities occur within or are conducted by organizational units such as teams of staff or partner firms (Networks), composed of Entities which are structured via Relationships, such as supplier and buyer.  The fulfillment process will involve other types of Entities, such as the products or services the business provides.  The success of the fulfillment process overall may be judged according to a sophisticated operating efficiency Model, which includes tiered Measures of business activity and health for the transactions and activities included.  All of this may be interpreted through an understanding of the operational domain of the businesses supply chain (a Domain).   We'll discuss the Spectrum in more depth in succeeding posts.

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• Google Analytics says I'm Getting 50 percent bounce rate on my website ! Help!

  - by Ali

  Hi guys, I recently launched my web application and set up google analytics to monitor it. For some weird reason google analytics shows a 49.7 percent bounce rate - I'm quite suprised as to why and how is this possible. My web application works well - I've never been bounced off even once whenever I visit it from any browser. What's going on I have no idea what to look out for here?

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• How can I create a heat map based on data from Google Analytics?

  - by tnorthcutt

  How would one go about creating a heat map (say, of the US) based on location data from Google Analytics? I'd like to somehow create such a map with the visitor data from several websites that use Google Analytics. I'm not really looking for a step-by-step tutorial, just some suggestions on how to start. Assume little to no programming experience, but a willingness to learn and hack together stuff to make it work.

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• 3 Important Questions to Ask Google Analytics

  With dozens of free web analytics tools available in the market, Google Analytics stands out because it provides data like no other tool does. Just add a few lines of JavaScript code to your website';... [Author: Debbie Everson - Web Design and Development - April 02, 2010]

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• How should I interpret site analytics with 11 pageviews in an 3 second visit?

  - by Juank

  I'm using google analytics and recently i've noticed some weird trends going on. I have a lot of visits that last mere seconds but mark several page views... more than a normal human can see in that range of time. A specific case is that the only visitor from Ireland i've had until now recorded 11 pageviews in a 3 second visit. Are these crawlers? Shouldn't google analytics filter those out?

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• Analytics for Windows 8 apps using Markedup

  - by nmarun

  The Windows 8 store does provide some analytics information to you in terms of downloads by market or by age group, ratings, in-app purchases. I find that a little too limiting. What if I want to know what page my users are spending most of their time or what events are being raised more frequently or are my users calling my app through the search contract I implemented or how many times was the share contract called. To answer questions like this, you need a more mature analytics framework. Markedup...(read more)

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• LinkShare - A Customer Case of Highly Scalable BI and Analytics for E-Commerce Marketing

  LinkShare is one of the largest users of BI and Analytics for its innovative, E-commerce, Affiliate Marketing and Pay-per-Action services. It use OBIEE to gain insights into its own performance but also offers vast amounts of data and analytics to its customers on the performance of their marketing programs and campaigns. This session will highlight how creative firms can use BI to transform the products and services they provide to their customers and use BI as a competitive differentiator.

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• Web Analytics Services - Why Are They So Important?

  A thorough and careful analysis of web analytics of your site would provide you that all important information which will help you to attract more qualified visitors to your site. But before this, you need to understand what are the important ingredients of web analytics services.

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• Facebook, Twitter, Yahoo doesn't work. CDN problem. Akamai?

  - by Toktik

  Some sites doesn't work normally, they are open, without css, images and javascript errors... Facebook stucks on static.ak.fbcdn.net Twitter stucks on a1.twimg.com Yahoo stucks on l.yimg.com On firefox I'm receiving Waiting for ...(any of those). I can access facebook only with SSL. Like https://facebook.com I ping them, only receive request timed out. Update: When I ping static.ak.fbcdn.net I refer to a749.g.akamai.net, when I ping this server I get Request timed out.

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