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  • The Oracle Retail Week Awards - most exciting awards yet?

    - by sarah.taylor(at)oracle.com
    Last night's annual Oracle Retail Week Awards saw the UK's top retailers come together to celebrate the very best of our industry over the last year.  The Grosvenor House Hotel on Park Lane in London was the setting for an exciting ceremony which this year marked several significant milestones in British - and global - retail.  Check out our videos about the event at our Oracle Retail YouTube channel, and see if you were snapped by our photographer on our Oracle Retail Facebook page. There were some extremely hot contests for many of this year's awards - and all very deserving winners.  The entries have demonstrated beyond doubt that retailers have striven to push their standards up yet again in all areas over the past year.  The judging panel includes some of the most prestigious names in the retail industry - to impress the panel enough to win an award is a substantial achievement.  This year the panel included the likes of Andy Clarke - Chief Executive of ASDA Group; Mark Newton Jones - CEO of Shop Direct Group; Richard Pennycook - the finance director at Morrisons; Rob Templeman - Chief Executive of Debenhams; and Stephen Sunnucks - the president of Gap Europe.  These are retail veterans  who have each helped to shape the British High Street over the last decade.  It was great to chat with many of them in the Oracle VIP area last night.  For me, last night's highlight was honouring both Sir Stuart Rose and Sir Terry Leahy for their contributions to the retail industry.  Both have set the standards in retailing over the last twenty years and taken their respective businesses from strength to strength, demonstrating that there is always a need for innovation even in larger businesses, and that a business has to adapt quickly to new technology in order to stay competitive.  Sir Terry Leahy's retirement this year marks the end of an era of global expansion for the Tesco group and a milestone in the progression of British retail.  Sir Terry has helped steer Tesco through nearly 20 years of change, with 14 years as Chief Executive.  During this time he led the drive for international expansion and an aggressive campaign to increase market share.  He has led the way for High Street retailers in adapting to the rise of internet retailing and nurtured a very successful home delivery service.  More recently he has pioneered the notion of cross-channel retailing with the introduction of Tesco apps for the iPhone and Android mobile phones allowing customers to scan barcodes of items to add to a shopping list which they can then either refer to in store or order for delivery.  John Lewis Partnership was a very deserving winner of The Oracle Retailer of the Year award for their overall dedication to excellent retailing practices.  The business was also named the American Express Marketing/Advertising Campaign of the Year award for their memorable 'Never Knowingly Undersold' advert series, which included a very successful viral video and radio campaign with Fyfe Dangerfield's cover of Billy Joel's 'She's Always a Woman' used for the adverts.  Store Design of the Year was another exciting category with Topshop taking the accolade for its flagship Oxford Street store in London, which combines boutique concession-style stalls with high fashion displays and exclusive collections from leading designers.  The store even has its own hairdressers and food hall, making it a truly all-inclusive fashion retail experience and a global landmark for any self-respecting international fashion shopper. Over the next few weeks we'll be exploring some of the winning entries in more detail here on the blog, so keep an eye out for some unique insights into how the winning retailers have made such remarkable achievements. 

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  • How to Set Up Your Enterprise Social Organization?

    - by Richard Lefebvre
    By Mike Stiles on Dec 04, 2012 The rush for business organizations to establish, grow, and adopt social was driven out of necessity and inevitability. The result, however, was a sudden, booming social presence creating touch points with customers, partners and influencers, but without any corporate social organization or structure in place to effectively manage it. Even today, many business leaders remain uncertain as to how to corral this social media thing so that it makes sense for their enterprise. Imagine their panic when they hear one of the most beneficial approaches to corporate use of social involves giving up at least some hierarchical control and empowering employees to publicly engage customers. And beyond that, they should also be empowered, regardless of their corporate status, to engage and collaborate internally, spurring “off the grid” innovation. An HBR blog points out that traditionally, enterprise organizations function from the top down, and employees work end-to-end, structured around business processes. But the social enterprise opens up structures that up to now have not exactly been embraced by turf-protecting executives and managers. The blog asks, “What if leaders could create a future where customers, associates and suppliers are no longer seen as objects in the system but as valued sources of innovation, ideas and energy?” What if indeed? The social enterprise activates internal resources without the usual obsession with position. It is the dawn of mass collaboration. That does not, however, mean this mass collaboration has to lead to uncontrolled chaos. In an extended interview with Oracle, Altimeter Group analyst Jeremiah Owyang and Oracle SVP Reggie Bradford paint a complete picture of today’s social enterprise, including internal organizational structures Altimeter Group has seen emerge. One sign of a mature social enterprise is the establishing of a social Center of Excellence (CoE), which serves as a hub for high-level social strategy, training and education, research, measurement and accountability, and vendor selection. This CoE is led by a corporate Social Strategist, most likely from a Marketing or Corporate Communications background. Reporting to them are the Community Managers, the front lines of customer interaction and engagement; business unit liaisons that coordinate the enterprise; and social media campaign/product managers, social analysts, and developers. With content rising as the defining factor for social success, Altimeter also sees a Content Strategist position emerging. Across the enterprise, Altimeter has seen 5 organizational patterns. Watching the video will give you the pros and cons of each. Decentralized - Anyone can do anything at any time on any social channel. Centralized – One central groups controls all social communication for the company. Hub and Spoke – A centralized group, but business units can operate their own social under the hub’s guidance and execution. Most enterprises are using this model. Dandelion – Each business unit develops their own social strategy & staff, has its own ability to deploy, and its own ability to engage under the central policies of the CoE. Honeycomb – Every employee can do social, but as opposed to the decentralized model, it’s coordinated and monitored on one platform. The average enterprise has a whopping 178 social accounts, nearly ¼ of which are usually semi-idle and need to be scrapped. The last thing any C-suite needs is to cope with fragmented technologies, solutions and platforms. It’s neither scalable nor strategic. The prepared, effective social enterprise has a technology partner that can quickly and holistically integrate emerging platforms and technologies, such that whatever internal social command structure you’ve set up can continue efficiently executing strategy without skipping a beat. @mikestiles

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  • New Training and Support Center Coming Soon!

    - by Ruth
    The CRM On Demand Training and Support Center is getting a face lift. In May 2010 we will unveil the new and improved layout, look and feel, and even some new content. Some of you told us loud and clear that you wanted an easier way to find our training courses and other important information. Well, here you are: Immediately you see the look and feel has changed and things have moved around a bit. You may ask, "How can I find the training catalog? Service requests? Downloads?" There are a few ways to find what you're looking for. You may use the search box to find training, quick guides, downloads, best practices, FAQs and more. You may also click the tabs or links in the blue bar, like Browse Training, to browse other documents and information. Here is a brief outline of the tabs and links that will help as you navigate this new tool: The Support tab provides alerts and notifications specific to your application environment. The Get Started tab is organized by role and contains links to resources aimed at helping you get the most out of your first 30 days with CRM On Demand. The Learn More tab outlines information in key topic areas, like administration, integration, and reports. Go to this tab to get the resources you need to move beyond the basics. The Release Information tab contains information specific to the current and upcoming releases of CRM On Demand. Access this tab to learn about and prepare for upgrades to your CRM On Demand application. The Best Practices tab contains a compilation of knowledge gained by experts that work with CRM On Demand day in and day out. Access this knowledge to benefit from their vast experience. The Communities tab offers connections to others in the CRM On Demand community through forums, communities, blogs, and more. The Browse training link opens the training catalog.Take a look at the instructor-led training, Webinars, quick guides, use cases, and tools available to you. The Browse Knowledge link takes you to our knowledge base where you can get answers to frequently asked questions. The Submit a Service Request link directs you to My Oracle Support where you can log a service request. The steps in that process have not changed. The Web Services Library provides simple APIs and a link to Oracle Sample Code where you can get samples that can help you build custom integrations. The Add-On Applications link allows access to our downloadable applications that allow you to extend the functionality of CRM On Demand. The Templates and Tools link provides access to resources that can help you design and build CRM On Demand to meet your company's specific needs. A lot has changed and I know it is a lot to take in. To help you out, we have a printable quick guide that you can use during this transition. As always, let us know what you think: [email protected].

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  • Cutting Edge versus Just Average? Your SOA, Got BPM? by Mala Ramakrishnan

    - by JuergenKress
    Service Oriented Architecture (SOA) has completely transformed IT from the time it was introduced well over a decade ago. Organizations have been re-plumbing their infrastructure for reusability, efficiency and gain and succeeding with it. Best practices have emerged and people and technology have matured. We have got better at delivering on a stable platform on mission critical applications and services. Yet, there is this one secret that sets some SOA customers apart from the others. These companies grow and revolutionize their business and not just transform their IT infrastructure. The differences seem subtle for an untrained eye examining these organizations externally. And from within the company, it’s a bit like an ant sitting on an elephant, hard to differentiate between the IT trunk and business tail. What is it that some organizations do differently that makes them succeed beyond SOA? These organizations pull in business people more and more to weigh into their IT decisions. They wrench understanding process over services. They don’t settle easily when bridging business metrics and IT performance. They anguish over business requirements not translating seamlessly and quickly into IT. IT is not just an enabler but a pillar that revolutionizes their business. Okay, I’ll give it to you. These organizations layer Business Process Management (BPM) on top of their SOA. Think about lifeblood business processes in your own organizations. If you are Fedex, this would be shipping and handling. If you are Stanford Hospital, this would be patient case-management: from on-boarding through discharge and follow-up care. If you are Wells Fargo, this would be loan origination. Now think about how your SOA ties into your business process. Can you decouple your business processes from your SOA so that the two can transform and change independent of each other? Can you forecast success metrics for your business process, make the changes across the board and then look back over different periods of time to see if you are on track? Are your critical business processes entrenched in the minds of few experts in your organization or does everyone from the receptionist to your enterprise architect to your CEO understand what they can do to revolutionize it? Business Process Management is a superset of SOA. It is the process of getting your business to articulate business value and metrics and have it implemented in IT without any loss in translation. It is the act of extracting the business process from the minds of experts and IT applications in your organization and valuing them as assets for performance and gain. BPM is stepping outside your SOA and moving your organization to the next level of innovation. Oracle is accelerating BPM across industries with the latest launch. Join us to understand how BPM can give your organization a cutting edge over your SOA. SOA & BPM Partner Community For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Facebook Wiki Mix Forum Technorati Tags: SOA,BPM,SOA Community,Oracle SOA,Oracle BPM,Community,OPN,Jürgen Kress

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  • Welcome 2011

    - by WeigeltRo
    Things that happened in 2010 MIX10 was absolutely fantastic. Read my report of MIX10 to see why.   The dotnet Cologne 2010, the community conference organized by the .NET user group Köln and my own group Bonn-to-Code.Net became an even bigger success than I dared to dream of.   There was a huge discrepancy between the efforts by Microsoft to support .NET user groups to organize public live streaming events of the PDC keynote (the dotnet Cologne team joined forces with netug  Niederrhein to organize the PDCologne) and the actual content of the keynote. The reaction of the audience at our event was “meh” and even worse I seriously doubt we’ll ever get that number of people to such an event (which on top of that suffered from technical difficulties beyond our control).   What definitely would have deserved the public live streaming event treatment was the Silverlight Firestarter (aka “Silverlight Damage Control”) event. And maybe we would have thought about organizing something if it weren’t for the “burned earth” left by the PDC keynote. Anyway, the stuff shown at the firestarter keynote was the topic of conversations among colleagues days later (“did you see that? oh yeah, that was seriously cool”). Things that I have learned/observed/noticed in 2010 In the long run, there’s a huge difference between “It works pretty well” and “it just works and I never have to think about it”. I had to get rid of my USB graphics adapter powering the third monitor (read about it in this blog post). Various small issues (desktop icons sometimes moving their positions after a reboot for no apparent reasons, at least one game I couldn’t get run at all, all three monitors sometimes simply refusing to wake up after standby) finally made me buy a PCIe 1x graphics adapter. If you’re interested: The combination of a NVIDIA GTX 460 and a GT 220 is running in “don’t make me think” mode for a couple of months now.   PowerPoint 2010 is a seriously cool piece of software. Not only the new hardware-accelerated effects, but also features like built-in background removal and picture processing (which in many cases are simply “good enough” and save a lot of time) or the smart guides.   Outlook 2010 crashes on me a lot. I haven’t been successful in reproducing these crashes, they just happen when every couple of days on different occasions (only thing in common: I clicked something in the main window – yeah, very helpful observation)   Visual Studio 2010 reminds me of Visual Studio 2005 before SP1, which is actually not a good thing to say about a piece of software. I think it’s telling that Microsoft’s message regarding the beta of SP1 has been different from earlier service pack betas (promising an upgrade path for a beta to the RTM sounds to me like “please, please use it NOW!”).   I have a love/hate relationship with ReSharper. I don’t want to develop without it, but at the same time I can’t fail to notice that ReSharper is taking a heavy toll in terms of performance and sometimes stability. Things I’m looking forward to in 2011 Obviously, the dotnet Cologne 2011. We already have been able to score some big name sponsors (Microsoft, Intel), but we’re still looking for more sponsors. And be assured that we’ll make sure that our partners get the most out of their contribution, regardless of how big or small.   MIX11, period.    Silverlight 5 is going to be great. The only thing I’m a bit nervous about is that I still haven’t read anything official on whether C# next version’s async/await will be in it. Leaving that out would be really stupid considering the end-of-2011 release of SL5 (moving the next release way into the future).

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  • Oracle WebCenter: Extending Oracle Applications & Oracle Fusion Applications

    - by kellsey.ruppel(at)oracle.com
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} -- Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";}We’ve talked in previous weeks about the key goals of the new release of WebCenter are providing a Modern User Experience, unparalleled Application Integration, converging all the best of the existing portal platforms into WebCenter and delivering a Common User Experience Architecture.  We’ve provided an overview of Oracle WebCenter and discussed some of the other key goals in previous weeks, and this week, we’ll focus on how the new release of Oracle WebCenter extends Oracle Applications and Fusion Applications.When we talk about the new release of Oracle WebCenter, we really emphasize to customers that they can leverage their existing investments and benefit from WebCenter’s Complete, Open and Integrated platform. To summarize what we mean here, Oracle WebCenter is:COMPLETEComprehensive platform for Portals/Websites, Composite Applications with integrated Social/Collaboration services and Content Management infrastructureOPENStandards support improves reuse of existing resources and extends the value of existing systemsINTEGRATEDImplicit integration with Oracle Applications, Oracle Fusion Applications & other enterprise applicationsWith all the existing enterprise applications in Oracle’s application portfolio, in the new release of WebCenter we’ve got a set of pre-built catalogs that customers can use directly to get at all the portlet resources certified and available from Oracle.  It provides customers with a ready-to-use view of their application resources.  And since WebCenter provides seamless support for building these portlets/components in a professional IDE like JDeveloper or from within a Browser, developers and business analysts can quickly assemble the information they require for their existing application investment.  In addition, we’ve taken all the user flows and patterns that we’ve learned in building Fusion Applications and focused on making it dramatically easier to use tools to create reusable application UI components. In this way, one team in the organization using an application can share their components with other teams.  And more importantly, the new team can make changes to the component without breaking the original component.  When tied to enterprise applications, this capability is extremely powerful.  This is what Oracle means when they talk about Enterprise Mashups.  And finally, we’ve provided an innovative way to go well beyond traditional “on the glass” integration by enabling business transactions for the existing applications direct integration using activity streams. This delivers aggregated and “on time” delivery of information to the business users based on what‘s happening in the enterprise that is relevant to their particular job function.  Most importantly, it ties into the personalization interactions discussed earlier so that it can help target information to you directly based on past interactions.  Application integration is key to making businesses function more efficiently with these new Enterprise 2.0 technologies.Keep checking back this week as we share more information on how WebCenter is the most complete, open and integrated modern user experience platform and show key ways WebCenter can extend Oracle Applications & Oracle Fusion Applications.

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  • MIXing it Up a Bit

    - by andrewbrust
    Another March, another MIX.  For the fifth year running now, Microsoft has chosen to put on a conference aimed less at software development, per se, and more at the products, experiences and designs that software development can generate.  In all four prior MIX events, the focus of the show, its keynotes and breakout sessions has been on Web products.  On day 1 of MIX 2010 that focus shifted to Windows Phone 7 Series (WP7). What little we had seen of WP7 had been shown to us in a keynote presentation, given by Microsoft’s Joe Belfiore, at the Mobile World Congress in Barcelona, Spain last month.  And today, Mr. Belfiore reprised his showmanship for the MIX 2010 audience.  Joe showed us the ins and outs of WP7 and, in a breakout session, even gave us a sneak peek of Office (specifically, Excel) on WP7.  We didn’t get to see that one month ago in Barcelona, nor did get to see email messages opened for reading, which we saw today. But beyond a tour of the phone itself, impressive though that is, we got to see apps running on it.  Those apps included Associated Press news, Seesmic (a major Twitter client) and Foursquare (a social media darling).  All three ran, ran well, and looked markedly different and better from their corresponding versions on iPhone and Android.  And the games we saw looked even better. To me though, the best demos involved the creation of WP7 apps, using Silverlight in Visual Studio and Expression Blend.  These demos were so effective because they showed important apps being built in very few steps, and by Microsoft executives to boot.  Scott Guthrie showed us how to build a Twitter API app in Visual Strudio.   Jon Harris showed us how to build a photo management and viewer application in Expression Blend, using virtually no code.  Demos of apps built from scratch to F5 without the benefit of a teacher, could be challenging.  But they went off fine, without a hitch and without a ton of opaque, generated code.  Everything written, be it C# or XAML, was easily understood, and the results were impressive. That means lots of developers can do this, and I think it means a lot will.  What I’ve seen, thus far, of iPhone and Android development looks very tedious by comparison.  Development for those platforms involve a collection of tools that integrate only to a point.  Dev work for WP7 involves use of Visual Studio, Silverlight and the same debugging experience .NET developers already know.  This was very exciting for me. All the demos harkened back to days of building apps for with Visual Basic…design the front-end, put in code-behind and then hit F5.  And that makes sense, because the phone platform, and the PC of the early 90s are both, essentially, client OS machines.  The Web was minimal and the “device” was everything. Same is true of this phone.  It’s a client app contraption that fits in your pocket. And if the platforms are comparable, hopefully so too will be the draw of ease-of-development.   WP7 has the potential to make mobile developers want to switch over, and to convince enterprise developers to get into the phone scene.  Will this propel the new phone platform to new heights, and restore Microsoft’s competiveness in the mobile arena? I hope so.  I think so.  And if Microsoft uses developers to build themselves a victory, that would be beneficial and would show that Microsoft has learned from its failures, as well as its successes.  Today I saw a few beautiful apps.  Tomorrow I hope I see a slew of others; maybe not as polished, but plentiful, attractive and stable.  That would be a victory for Microsoft, and for developers.  And it would show everyone else that developers are the kingmakers.  They need cheap, efficient dev tools and lots of respect.  Microsoft has always been the company to provide that.  Hopefully, with WP7, they will return to that persona and see how very timeless it is.

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  • WebCenter Marketing and Upcoming Events

    - by rituchhibber
    Events: Events: Date Event Name Location/Country October 30, 2012 ResCare Solves Content Lifecycle Challenges with Oracle WebCenter Webcast November 1, 2012 Paper Burying Your HR Processes? Dig Your Way Out With Oracle WebCenter! Webcast November 15, 2012 Social Business Thought Leader Webcast: Three Ways to Fix Your Broken Organization, featuring Christian Finn Webcast Marketing: Marketing: WebCenter Sites Sales eVite:Embrace the Base: Create an Exceptional Online Customer Experience with Oracle WebCenter Sites Directs recipients to the Connected Customer Experience Resource Center to see the latest demos, analyst reports, and customer webcasts promoting WebCenter Sites. For more information Click  here. WebCenter Social Business Thought Leaders Series: Digital Darwinism: How Brands Can Survive the Rapid Evolution of Society and TechnologyBrian Solis, Altimeter Group digital analyst and futuristDecember 13, 2012 10am PDTRegistration available soon, find other content from this speaker here. Webcast: WebCenter Sites for Applications: Disconnected Online Customer Experience? Connect it with Oracle WebCenter November 8, 2012  eVite | Registration Page WebCenter in Action Customer & Partner webcast series: Started earlier in FY13, a new webcast series featuring WebCenter customer deployments that are executed by a partner.The next webcast in the series will be November 14th:Los Angeles Department of Building & Safety Lowers Customer Service Costs with Oracle WebCenter Click here to learn more. OnDemand Webcast: ResCare Solves Content Lifecycle Challenges with Oracle WebCenterComplex documents must be created, assembled, reviewed, and tracked. To avoid fragmented, chaotic information processes, organizations must adopt an integrated set of strategies, standards, best practices, and technologies for managing information. Attend this webcast to learn how Oracle WebCenter has allowed ResCare to: solve content lifecycle challenges, reduce compliance and business risks and increase adoption of intranet as primary business communication tool. On-Demand Assets Date Event Name Location/Country On Demand Avoid Social Media Fatigue - Learn the 9 C’s of Customer Engagement, featuring Ray Wang, Principal Analyst and CEO, Constellation Research Webcast On Demand WebCenter in Action Series: Hitachi Data Systems Improves Global Web Experience with Oracle WebCenter, presented by Hitachi Data Systems and Lingotek. Webcast On Demand Managing Social Relationships for the Enterprise, featuring Jeremiah Owyang, Industry Analyst, Altimeter Group and Reggie Bradford, Vice President, Oracle Webcast On Demand Oracle’s Vision for the Social-Enabled Enterprise, presented by Mark Hurd, Thomas Kurian and Reggie Bradford Webcast On Demand WebCenter in Action Series: Qualcomm Provides a Seamless Experience for Customers with Oracle WebCenter, presented by Qualcomm and Keste. Webcast On Demand Social Business Thought Leaders Series: 6 Counterintuitive Best Practices for Social Collaboration Adoption, featuring John Brunswick, Oracle. Webcast On Demand Oracle WebCenter Connects Patients and Researchers in Cancer Control Mission, presented by Canadian Partnership Against Cancer and App-Systems Webcast On Demand Oracle WebCenter: Modernize, Aggregate and Extend Your Portals Webcast On Demand Top 10 Technology Trends Driving Business Innovation, featuring Andy Mulholland, CTO, Capgemini Webcast On Demand Ancestry.com Helps Families Uncover History with Oracl e WebCenter Webcast On Demand Organic Business Networks: Doing Business in a Hyper-Connected World, featuring Mike Fauscette, GVP, IDC Webcast On Demand Social Business and Innovation, featuring John Mancini, President, AIIM Webcast On Demand Do More with Oracle WebCenter: Expand Beyond Web Experience Management Webcast On Demand Race Against the Machine, featuring Andrew McAfee, author and principal scientist at MIT Webcast On Demand Introducing Oracle WebCenter Sites 11gR1: Transforming the Online Experience Webcast On Demand Mobile is the New Face of Engagement, featuring Ted Schadler, Vice President & Principal Analyst, Forrester Research Inc Webcast Analyst Report: IDC Research: Oracle Debuts New Release of Oracle WebCenter Sites.

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  • Oracle Products Reflect Key Trends Shaping Enterprise 2.0

    - by kellsey.ruppel(at)oracle.com
    Following up on his predictions for 2011, we asked Enterprise 2.0 veteran Andy MacMillan to map out the ways Oracle solutions are at the forefront of industry trends--and how Oracle customers can benefit in the coming year. 1. Increase organizational awareness | Oracle WebCenter Suite Oracle WebCenter Suite provides a unique set of capabilities to drive organizational awareness. In particular, the expansive activity graph connects users directly to key enterprise applications, activities, and interests. In this way, applicable and critical business information is automatically and immediately visible--in the context of key tasks--via real-time dashboards and comprehensive reporting. Oracle WebCenter Suite also integrates key E2.0 services, such as blogs, wikis, and RSS feeds, into critical business processes, including back-office systems of records such as ERP and CRM systems. 2. Drive online customer engagement | Oracle Real-Time Decisions With more and more business being conducted on the Web, driving increased online customer engagement becomes a critical key to success. This effort is usually spearheaded by an increasingly important executive role, the Head of Online, who usually reports directly to the CMO. To help manage the Web experience online, Oracle solutions are driving a new kind of intelligent social commerce by combining Oracle Universal Content Management, Oracle WebCenter Services, and Oracle Real-Time Decisions with leading e-commerce and product recommendations. Oracle Real-Time Decisions provides multichannel recommendations for content, products, and services--including seamless integration across Web, mobile, and social channels. The result: happier customers, increased customer acquisition and retention, and improved critical success metrics such as shopping cart abandonment. 3. Easily build composite applications | Oracle Application Development Framework Thanks to the shared user experience strategy across Oracle Fusion Middleware, Oracle Fusion Applications and many other Oracle Applications, customers can easily create real, customer-specific composite applications using Oracle WebCenter Suite and Oracle Application Development Framework. Oracle Application Development Framework components provide modular user interface components that can build rich, social composite applications. In addition, a broad set of components spanning BPM, SOA, ECM, and beyond can be quickly and easily incorporated into composite applications. 4. Integrate records management into a global content platform | Oracle Enterprise Content Management 11g Oracle Enterprise Content Management 11g provides leading records management capabilities as part of a unified ECM platform for managing records, documents, Web content, digital assets, enterprise imaging, and application imaging. This unique strategy provides comprehensive records management in a consistent, cost-effective way, and enables organizations to consolidate ECM repositories and connect ECM to critical business applications. 5. Achieve ECM at extreme scale | Oracle WebLogic Server and Oracle Exadata To support the high-performance demands of a unified and rationalized content platform, Oracle has pioneered highly scalable and high-performing ECM infrastructures. Two innovations in particular helped make this happen. The core ECM platform itself moved to an Enterprise Java architecture, so organizations can now use Oracle WebLogic Server for enhanced scalability and manageability. Oracle Enterprise Content Management 11g can leverage Oracle Exadata for extreme performance and scale. Likewise, Oracle Exalogic--Oracle's foundation for cloud computing--enables extreme performance for processor-intensive capabilities such as content conversion or dynamic Web page delivery. Learn more about Oracle's Enterprise 2.0 solutions.

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  • Silverlight Cream for February 02, 2011 -- #1039

    - by Dave Campbell
    In this Issue: Tony Champion, Gill Cleeren, Alex van Beek, Michael James, Ollie Riches, Peter Kuhn, Mike Ormond, WindowsPhoneGeek(-2-), Daniel N. Egan, Loek Van Den Ouweland, and Paul Thurott. Above the Fold: Silverlight: "Using the AutoCompleteBox" Peter Kuhn WP7: "Windows Phone Image Button" Loek Van Den Ouweland Training: "New WP7 Virtual Labs" Daniel N. Egan Shoutouts: SilverlightShow has their top 5 most popular news articles up: SilverlightShow for Jan 24-30, 2011 Rudi Grobler posted answers he gives to questions about Silverlight - Where do I start? Brian Noyes starts a series of Webinars at SilverlightShow this morning at 10am PDT: Free Silverlight Show Webinar: Querying and Updating Data From Silverlight Clients with WCF RIA Services Join your fellow geeks at Gangplank in Chandler Arizona this Saturday as Scott Cate and AZGroups brings you Azure Boot Camp – Feb 5th 2011 From SilverlightCream.com: Deploying Silverlight with WCF Services Tony Champion takes a step out of his norm (Pivot) and has a post up about deploying WCF Services with your SL app, and how to take the pain out of that without pulling out your hair. Getting ready for Microsoft Silverlight Exam 70-506 (Part 3) Gill Cleeren's part 3 of getting ready for the Silverlight Exam is up at SilverlightShow... with links to the first two parts. There's so much good information linked off these... thanks Gill and 'The Show'! A guide through WCF RIA Services attributes Alex van Beek has a post up you will probably want to bookmark unless you're not using WCF RIA... do you know all the attributes by heart? ... how about an excellent explanation of 10 of them? Using DeferredLoadListBox in a Pivot Control Michael James discusses using the DeferredLoadListBox, and then also using it with the Pivot control... but not without some pain points which he defines and gives the workaround for. WP7: Know your data Ollie Riches' latest is about Data and WP7 ... specifically 'knowing' what data you're needing/using to avoid the 90MB memory limit... He gives a set of steps to follow to measure your data model to avoid getting in trouble. Using the AutoCompleteBox Peter Kuhn takes a great look at the AutoCompleteBox... the basics, and then well beyond with custom data, item templates, custom filters, asynchronous filtering, and a behavior for MVVM async filtering. OData and Windows Phone 7 Part 2 Mike Ormond has part 2 of his OData/WP7 post up... lashing up the images to go along with the code this time out... nice looking app. WP7 RoundToggleButton and RoundButton in depth WindowsPhoneGeek is checking out the RoundToggleButton and RoundButton controls from the Coding4fun Toolkit in detail... of course where to get them, and then the setup, demo project included. All about Dependency Properties in Silverlight for WP7 WindowsPhoneGeek's latest post is a good dependency-property discussion related to WP7 development, but if you're just learning, it's a good place to learn about the subject. New WP7 Virtual Labs Daniel N. Egan posted links to 6 new WP7 Virtual Labs released on 1/25. Windows Phone Image Button Loek Van Den Ouweland has a style up on his blog that gives you an imageButton for your WP7 apps, and a sweet little video showing how it's done in Expression Blend too. Yet another free Windows Phone book for developers Paul Thurott found a link to another Free eBook for WP7 development. This one is by Puja Pramudya and is an English translation of the original, and is an introductory text, but hey... it's free... give it a look! Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    Windows Phone MIX10

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  • Inappropriate Updates?

    - by Tony Davis
    A recent Simple-talk article by Kathi Kellenberger dissected the fastest SQL solution, submitted by Peter Larsson as part of Phil Factor's SQL Speed Phreak challenge, to the classic "running total" problem. In its analysis of the code, the article re-ignited a heated debate regarding the techniques that should, and should not, be deemed acceptable in your search for fast SQL code. Peter's code for running total calculation uses a variation of a somewhat contentious technique, sometimes referred to as a "quirky update": SET @Subscribers = Subscribers = @Subscribers + PeopleJoined - PeopleLeft This form of the UPDATE statement, @variable = column = expression, is documented and it allows you to set a variable to the value returned by the expression. Microsoft does not guarantee the order in which rows are updated in this technique because, in relational theory, a table doesn’t have a natural order to its rows and the UPDATE statement has no means of specifying the order. Traditionally, in cases where a specific order is requires, such as for running aggregate calculations, programmers who used the technique have relied on the fact that the UPDATE statement, without the WHERE clause, is executed in the order imposed by the clustered index, or in heap order, if there isn’t one. Peter wasn’t satisfied with this, and so used the ingenious device of assuring the order of the UPDATE by the use of an "ordered CTE", based on an underlying temporary staging table (a heap). However, in either case, the ordering is still not guaranteed and, in addition, would be broken under conditions of parallelism, or partitioning. Many argue, with validity, that this reliance on a given order where none can ever be guaranteed is an abuse of basic relational principles, and so is a bad practice; perhaps even irresponsible. More importantly, Microsoft doesn't wish to support the technique and offers no guarantee that it will always work. If you put it into production and it breaks in a later version, you can't file a bug. As such, many believe that the technique should never be tolerated in a production system, under any circumstances. Is this attitude justified? After all, both forms of the technique, using a clustered index to guarantee the order or using an ordered CTE, have been tested rigorously and are proven to be robust; although not guaranteed by Microsoft, the ordering is reliable, provided none of the conditions that are known to break it are violated. In Peter's particular case, the technique is being applied to a temporary table, where the developer has full control of the data ordering, and indexing, and knows that the table will never be subject to parallelism or partitioning. It might be argued that, in such circumstances, the technique is not really "quirky" at all and to ban it from your systems would server no real purpose other than to deprive yourself of a reliable technique that has uses that extend well beyond the running total calculations. Of course, it is doubly important that such a technique, including its unsupported status and the assumptions that underpin its success, is fully and clearly documented, preferably even when posting it online in a competition or forum post. Ultimately, however, this technique has been available to programmers throughout the time Sybase and SQL Server has existed, and so cannot be lightly cast aside, even if one sympathises with Microsoft for the awkwardness of maintaining an archaic way of doing updates. After all, a Table hint could easily be devised that, if specified in the WITH (<Table_Hint_Limited>) clause, could be used to request the database engine to do the update in the conventional order. Then perhaps everyone would be satisfied. Cheers, Tony.

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  • Three Key Tenets of Optimal Social Collaboration

    - by kellsey.ruppel
    Today's blog post comes to us from John Bruswick! This post is an abridged version of John’s white paper in which he discusses three principals to optimize social collaboration within an enterprise.   By [email protected], Oracle Principal Sales Consultant Effective social collaboration is actionable, deeply contextual and inherently derives its value from business entities outside of itself. How does an organization begin the journey from traditional, siloed collaboration to natural, business entity based social collaboration? Successful enablement of enterprise social collaboration requires that organizations embrace the following tenets and understand that traditional collaborative functionality has inherent limits - it is innovation and integration in accordance with the following tenets that will provide net-new efficiency benefits. Key Tenets of Optimal Social Collaboration Leverage a Ubiquitous Social Fabric - Collaborative activities should be supported through a ubiquitous social fabric, providing a personalized experience, broadcasting key business events and connecting people and business processes.  This supports education of participants working in and around a specific business entity that will benefit from an implicit capture of tacit knowledge and provide continuity between participants.  In the absence of this ubiquitous platform activities can still occur but are essentially siloed causing frequent duplication of effort across similar tasks, with critical tacit knowledge eluding capture. Supply Continuous Context to Support Decision Making and Problem Solving - People generally engage in collaborative behavior to obtain a decision or the resolution for a specific issue.  The time to achieve resolution is referred to as "Solve Time".  Users have traditionally been forced to switch or "alt-tab" between business systems and synthesize their own context across disparate systems and processes.  The constant loss of context forces end users to exert a large amount of effort that could be spent on higher value problem solving. Extend the Collaborative Lifecycle into Back Office - Beyond the solve time from decision making efforts, additional time is expended formalizing the resolution that was generated from collaboration in a system of record.  Extending collaboration to result in the capture of an explicit decision maximizes efficiencies, creating a closed circuit for a particular thread.  This type of structured action may exist today within your organization's customer support system around opening, solving and closing support issues, but generally does not extend to Sales focused collaborative activities. Excelling in the Unstructured Future We will always have to deal with unstructured collaborative processes within our organizations.  Regardless of the participants and nature of the collaborate process, two things are certain – the origination and end points are generally known and relate to a business entity, perhaps a customer, opportunity, order, shipping location, product or otherwise. Imagine the benefits if an organization's key business systems supported a social fabric, provided continuous context and extended the lifecycle around the collaborative decision making to include output into back office systems of record.   The technical hurdle to embracing optimal social collaboration would fall away, leaving the company with an opportunity to focus on and refine how processes were approached.  Time and resources previously required could then be reallocated to focusing on innovation to support competitive differentiation unique to your business. How can you achieve optimal social collaboration? Oracle Social Network enables business users to collaborate with each other using a broad range of collaboration styles and integrates data from a variety of sources and business applications -- allowing you to achieve optimal social collaboration. Looking to learn more? Read John's white paper, where he discusses in further detail the three principals to optimize social collaboration within an enterprise. 

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  • Exposed: Fake Social Marketing

    - by Mike Stiles
    Brands and marketers who want to build their social popularity on a foundation of lies are starting to face more of an uphill climb. Fake social is starting to get exposed, and there are a lot of emperors getting caught without any clothes. Facebook is getting ready to do a purge of “Likes” on Pages that were a result of bots, fake accounts, and even real users who were duped or accidentally Liked a Page. Most of those accidental Likes occur on mobile, where it’s easy for large fingers to hit the wrong space. Depending on the degree to which your Page has been the subject of such activity, you may see your number of Likes go down. But don’t sweat it, that’s a good thing. The social world has turned the corner and assessed the value of a Like. And the verdict is that a Like is valuable as an opportunity to build a real relationship with a real customer. Its value pales immensely compared to a user who’s actually engaged with the brand. Those fake Likes aren’t doing you any good. Huge numbers may once have impressed, but it’s not fooling anybody anymore. Facebook’s selling point to marketers is the ability to use a brand’s fans to reach friends of those fans. Consequently, there has to be validity and legitimacy to a fan count. Speaking of mobile, Trademob recently reported 40% of clicks are essentially worthless, because 22% of them are accidental (again with the fat fingers), while 18% are trickery. Publishers will but huge banner ads next to tiny app buttons to increase the odds of an accident. Others even hide a banner behind another to score 2 clicks instead of 1. Pontiflex and Harris Interactive last year found 47% of users were more likely to click a mobile ad accidentally than deliberately. Beyond that, hijacked devices are out there manipulating click data. But to what end for a marketer? What’s the value of a click on something a user never even saw? What’s the value of a seen but accidentally clicked ad if there’s no resulting transaction? Back to fake Likes, followers and views; they’re definitely for sale on numerous sites, none of which I’ll promote. $5 can get you 1,000 Twitter followers. You can even get followers targeted by interests. One site was set up by an unemployed accountant out of his house in England. He gets them from a wholesaler in Brooklyn, who gets them from a 19-year-old supplier in India. The unemployed accountant is making $10,000 a day. That means a lot of brands, celebrities and organizations are playing the fake social game, apparently not coming to grips with the slim value of the numbers they’re buying. But now, in addition to having paid good money for non-ROI numbers, there’s the embarrassment factor. At least a couple of sites have popped up allowing anyone to see just how many fake and inactive followers you have. Britain’s Fake Follower Check and StatusPeople are the two getting the most attention. Enter any Twitter handle and the results are there for all to see. Fake isn’t good, period. “Inactive” could be real followers, but if they’re real, they’re just watching, not engaging. If someone runs a check on your Twitter handle and turns up fake followers, does that mean you’re suspect or have purchased followers? No. Anyone can follow anyone, so most accounts will have some fakes. Even account results like Barack Obama’s (70% fake according to StatusPeople) and Lady Gaga’s (71% fake) don’t mean these people knew about all those fakes or initiated them. Regardless, brands should realize they’re now being watched, and users are judging the legitimacy of their social channels. Use one of any number of tools available to assess and clean out fake Likes and followers so that your numbers are as genuine as possible. And obviously, skip the “buying popularity” route of social marketing strategy. It doesn’t work and it gets you busted…a losing combination.

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  • Acr.ExtDirect &ndash; Part 1 &ndash; Method Resolvers

    - by Allan Ritchie
    One of the most important things of any open source libraries in my opinion is to be as open as possible while avoiding having your library become invasive to your code/business model design.  I personally could never stand marking my business and/or data access code with attributes everywhere.  XML also isn’t really a fav with too many people these days since it comes with a startup performance hit and requires runtime compiling.  I find that there is a whole ton of communication libraries out there currently requiring this (ie. WCF, RIA, etc).  Even though Acr.ExtDirect comes with its own set of attributes, you can piggy-back the [ServiceContract] & [OperationContract] attributes from WCF if you choose.  It goes beyond that though, there are 2 others “out-of-the-box” implementations – Convention based & XML Configuration.    Convention – I don’t actually recommend using this one since it opens up all of your public instance methods to remote execution calls. XML Configuration – This isn’t so bad but requires you enter all of your methods and there operation types into the Castle XML configuration & as I said earlier, XML isn’t the fav these days.   So what are your options if you don’t like attributes, convention, or XML Configuration?  Well, Acr.ExtDirect has its own extension base to give the API a list of methods and components to make available for remote execution.  1: public interface IDirectMethodResolver { 2:   3: bool IsServiceType(ComponentModel model, Type type); 4: string GetNamespace(ComponentModel model); 5: string[] GetDirectMethodNames(ComponentModel model); 6: DirectMethodType GetMethodType(ComponentModel model, MethodInfo method); 7: }   Now to implement our own method resolver:   1: public class TestResolver : IDirectMethodResolver { 2:   3: #region IDirectMethodResolver Members 4:   5: /// <summary> 6: /// Determine if you are calling a service 7: /// </summary> 8: /// <param name="model"></param> 9: /// <param name="type"></param> 10: /// <returns></returns> 11: public bool IsServiceType(ComponentModel model, Type type) { 12: return (type.Namespace == "MyBLL.Data"); 13: } 14:   15: /// <summary> 16: /// Return the calling name for the client side 17: /// </summary> 18: /// <param name="model"></param> 19: /// <returns></returns> 20: public string GetNamespace(ComponentModel model) { 21: return model.Name; 22: } 23:   24: public string[] GetDirectMethodNames(ComponentModel model) { 25: switch (model.Name) { 26: case "Products" : 27: return new [] { 28: "GetProducts", 29: "LoadProduct", 30: "Save", 31: "Update" 32: }; 33:   34: case "Categories" : 35: return new [] { 36: "GetProducts" 37: }; 38:   39: default : 40: throw new ArgumentException("Invalid type"); 41: } 42: } 43:   44: public DirectMethodType GetMethodType(ComponentModel model, MethodInfo method) { 45: if (method.Name.StartsWith("Save") || method.Name.StartsWith("Update")) 46: return DirectMethodType.FormSubmit; 47: 48: else if (method.Name.StartsWith("Load")) 49: return DirectMethodType.FormLoad; 50:   51: else 52: return DirectMethodType.Direct; 53: } 54:   55: #endregion 56: }   And there you have it, your own custom method resolver.  Pretty easy and pretty open ended!

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  • Multidimensional Thinking–24 Hours of Pass: Celebrating Women in Technology

    - by smisner
    It’s Day 1 of #24HOP and it’s been great to participate in this event with so many women from all over the world in one long training-fest. The SQL community has been abuzz on Twitter with running commentary which is fun to watch while listening to the current speaker. If you missed the fun today because you’re busy with all that work you’ve got to do – don’t despair. All sessions are recorded and will be available soon. Keep an eye on the 24 Hours of Pass page for details. And the fun’s not over today. Rather than run 24 hours consecutively, #24HOP is now broken down into 12-hours over two days, so check out the schedule to see if there’s a session that interests you and fits your schedule. I’m pleased to announce that my business colleague Erika Bakse ( Blog | Twitter) will be presenting on Day 2 – her debut presentation for a PASS event. (And I’m also pleased to say she’s my daughter!) Multidimensional Thinking: The Presentation My contribution to this lineup of terrific speakers was Multidimensional Thinking. Here’s the abstract: “Whether you’re developing Analysis Services cubes or creating PowerPivot workbooks, you need to get into a multidimensional frame of mind to produce a model that best enables users to answer their business questions on their own. Many database professionals struggle initially with multidimensional models because the data modeling process is much different than the one they use to produce traditional, third normal form databases. In this session, I’ll introduce you to the terminology of multidimensional modeling and step through the process of translating business requirements into a viable model.” If you watched the presentation and want a copy of the slides, you can download a copy here. And you’re welcome to download the slides even if you didn’t watch the presentation, but they’ll make more sense if you did! Kimball All the Way There’s only so much I can cover in the time allotted, but I hope that I succeeded in my attempt to build a foundation that prepares you for starting out in business intelligence. One of my favorite resources that will get into much more detail about all kinds of scenarios (well beyond the basics!) is The Data Warehouse Toolkit (Second Edition) by Ralph Kimball. Anything from Kimball or the Kimball Group is worth reading. Kimball material might take reading and re-reading a few times before it makes sense. From my own experience, I found that I actually had to just build my first data warehouse using dimensional modeling on faith that I was going the right direction because it just didn’t click with me initially. I’ve had years of practice since then and I can say it does get easier with practice. The most important thing, in my opinion, is that you simply must prototype a lot and solicit user feedback, because ultimately the model needs to make sense to them. They will definitely make sure you get it right! Schema Generation One question came up after the presentation about whether we use SQL Server Management Studio or Business Intelligence Development Studio (BIDS) to build the tables for the dimensional model. My answer? It really doesn’t matter how you create the tables. Use whatever method that you’re comfortable with. But just so happens that it IS possible to set up your design in BIDS as part of an Analysis Services project and to have BIDS generate the relational schema for you. I did a Webcast last year called Building a Data Mart with Integration Services that demonstrated how to do this. Yes, the subject was Integration Services, but as part of that presentation, I showed how to leverage Analysis Services to build the tables, and then I showed how to use Integration Services to load those tables. I blogged about this presentation in September 2010 and included downloads of the project that I used. In the blog post, I explained that I missed a step in the demonstration. Oops. Just as an FYI, there were two more Webcasts to finish the story begun with the data – Accelerating Answers with Analysis Services and Delivering Information with Reporting Services. If you want to just cut to the chase and learn how to use Analysis Services to build the tables, you can see the Using the Schema Generation Wizard topic in Books Online.

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  • Low level programming - what's in it for me?

    - by back2dos
    For years I have considered digging into what I consider "low level" languages. For me this means C and assembly. However I had no time for this yet, nor has it EVER been neccessary. Now because I don't see any neccessity arising, I feel like I should either just schedule some point in time when I will study the subject or drop the plan forever. My Position For the past 4 years I have focused on "web technologies", which may change, and I am an application developer, which is unlikely to change. In application development, I think usability is the most important thing. You write applications to be "consumed" by users. The more usable those applications are, the more value you have produced. In order to achieve good usability, I believe the following things are viable Good design: Well-thought-out features accessible through a well-thought-out user interface. Correctness: The best design isn't worth anything, if not implemented correctly. Flexibility: An application A should constantly evolve, so that its users need not switch to a different application B, that has new features, that A could implement. Applications addressing the same problem should not differ in features but in philosophy. Performance: Performance contributes to a good user experience. An application is ideally always responsive and performs its tasks reasonably fast (based on their frequency). The value of performance optimization beyond the point where it is noticeable by the user is questionable. I think low level programming is not going to help me with that, except for performance. But writing a whole app in a low level language for the sake of performance is premature optimization to me. My Question What could low level programming teach me, what other languages wouldn't teach me? Am I missing something, or is it just a skill, that is of very little use for application development? Please understand, that I am not questioning the value of C and assembly. It's just that in my everyday life, I am quite happy that all the intricacies of that world are abstracted away and managed for me (mostly by layers written in C/C++ and assembly themselves). I just don't see any concepts, that could be new to me, only details I would have to stuff my head with. So what's in it for me? My Conclusion Thanks to everyone for their answers. I must say, nobody really surprised me, but at least now I am quite sure I will drop this area of interest until any need for it arises. To my understanding, writing assembly these days for processors as they are in use in today's CPUs is not only unneccesarily complicated, but risks to result in poorer runtime performance than a C counterpart. Optimizing by hand is nearly impossible due to OOE, while you do not get all kinds of optimizations a compiler can do automatically. Also, the code is either portable, because it uses a small subset of available commands, or it is optimized, but then it probably works on one architecture only. Writing C is not nearly as neccessary anymore, as it was in the past. If I were to write an application in C, I would just as much use tested and established libraries and frameworks, that would spare me implementing string copy routines, sorting algorithms and other kind of stuff serving as exercise at university. My own code would execute faster at the cost of type safety. I am neither keen on reeinventing the wheel in the course of normal app development, nor trying to debug by looking at core dumps :D I am currently experimenting with languages and interpreters, so if there is anything I would like to publish, I suppose I'd port a working concept to C, although C++ might just as well do the trick. Again, thanks to everyone for your answers and your insight.

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  • Do MORE with WebCenter

    - by Michael Snow
    We’ve been extremely busy here on the Oracle WebCenter team. We hope that you’ve all be keeping up with the interesting news each week. Last week was jammed full of GartnerPCC and Gartner360 buzz. If you missed any of the highlights – be sure to check out both Kellsey’s post from last week: Gartner PCC: A Shovel & Some Ah-Ha's and Christie’s overview of Loren Weinberg’s PCC presentation: "Here Today, Gone Tomorrow: Engage Your Customers or Lose Them"  . This week, we’ll be focusing on “Doing More with WebCenter” leading up to a great webcast scheduled for Thursday, March 22 (invite and registration link below). This is the 2nd in a series of 3 webcasts dedicated to expanding the understanding of the full capabilities of WebCenter. Yes – that might mean that you are not getting the full benefits of the software you already own or the expansion potential via upgrade to the full WebCenter Suite Plus. Tune in on Thursday 10 a.m. PT / 1 p.m. ET.  ++++++++++++++ Want to be a Speaker at Oracle OpenWorld 2012? Oracle Open World planning has already kicked off. We know that it is only March and next October is far in the distance. But planning has already started for Oracle OpenWorld 2012. So if you want to be a speaker and propose your own session for this year's event in San Francisco on September 30th - October 4th, starting thinking now!  The annual OpenWorld Call for Papers is now open until April 9th! All of the details to submit a paper are available here. Of course, the WebCenter team here is interested in sessions including case studies, thought-leadership, customer stories around any of the Oracle WebCenter solutions, but the Call for Papers is open to all Oracle topics. When submitting your topic, be sure to describe what you plan to discuss and the value of the presentation to other attendees. Sell your session, because there will be a lot of competition to be selected.  Bonus News: Speakers for selected sessions receive a complimentary full conference pass! Get your papers in and we'll see you in San Francisco! ~~~~~~~~~~~~~~~~~~~~~~ Webcast Series: Do More with Oracle WebCenter - Expand Beyond Content Management Enable Employees, Partners, and Customers to Do More with Your Content Dear [FIRSTNAME] [LASTNAME],-- Did you know that, in addition to content management, Oracle WebCenter now also includes comprehensive portal, composite application, collaboration, and Web experience management capabilities? Join us for this Webcast and learn how you can provide a new level of user engagement. Learn how Oracle WebCenter: Drives task-specific application data and content to a single screen for executing specific business processes Enables mixed internal and external environments where content can be securely shared and filtered with employees, partners, and customers, based upon role-based security Offers Web experience management, driving contextually relevant, social, and interactive online experiences across multiple channels Provides social features that enable sharing, activity feeds, collaboration, expertise location, and best-practices communities Learn how to do more with Oracle WebCenter. Register now for the Webcast. Register Now Join us for the second Webcast in the series "Do More With Oracle WebCenter". March 22, 2012 10 a.m. PT / 1 p.m. ET Presented by: Michelle Huff Senior Director, WebCenter Product Management, Oracle Greg Utecht Project Manager,IT Operations,TIES Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contact Us | Legal Notices | Privacy Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States

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  • Announcing Oracle Knowledge 8.5: Even Superheroes Need Upgrades

    - by Richard Lefebvre
    It’s no secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one of the world’s largest technology companies and one of the world’s strongest technology-driven superheroes. If you've seen the recent Iron Man movies, you might have even noticed some of our servers sitting in Tony Stark’s lab. Heck, our CEO made a cameo appearance in one of the movies. Yeah, we’re fans. Especially as Iron Man is a regular guy with some amazing technology – like us. But Like all great things even Superheroes need upgrades, whether it’s their suit, their car or their spacestation. Oracle certainly has its share of advanced technology.  For example, Oracle acquired InQuira in 2011 after years of watching the company advance the science of Knowledge Management.  And it was some extremely super technology.  At that time, Forrester’s Kate Leggett wrote about it in ‘Standalone Knowledge Management Is Dead With Oracle's Announcement To Acquire InQuira’ saying ‘Knowledge, accessible via web self-service or agent UIs, is a critical customer service component for industries fielding repetitive questions about policies, procedures, products, and solutions.’  One short sentence that amounts to a very tall order.  Since the acquisition our KM scientists have been hard at work in their labs. Today Oracle announced its first major knowledge management release since its acquisition of InQuira: Oracle Knowledge 8.5. We’ve put a massively-upgraded supersuit on our KM solution because we still have bad guys to fight. And we are very proud to say that we went way beyond our original plans. So what, exactly, did we do in Oracle Knowledge 8.5? We did what any high-tech super-scientist would do. We made Oracle Knowledge smarter, stronger and faster. First, we gave Oracle Knowledge a stronger heart: Certified on Oracle technologies, including Oracle WebLogic Server, Oracle Business Intelligence, Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud. Huge scaling and performance improvements. Then we gave it a better reach: Improved iConnect functionality that delivers contextualized knowledge directly into CRM applications. Better content acquisition support across disparate sources. Enhanced Language Support including Natural Language search support for 16 Languages. Enhanced Keyword Search for 23 authoring languages, as well as enhanced out-of-the-box industry ontologies covering 14 languages. And finally we made Oracle Knowledge ridiculously smarter: Improved Natural Language Search and a new Contextual Answer Delivery that understands the true intent of each inquiry to deliver the best possible answers. AnswerFlow for Guided Navigation & Answer Delivery, a new application for guided troubleshooting and answer delivery. Knowledge Analytics standardized on Oracle’s Business Intelligence Enterprise Edition. Knowledge Analytics Dashboards optimized search and content creation through targeted, actionable insights. A new three-level language model "Global - Language - Locale" that provides an improved search experience for organizations with a global footprint. We believe that Oracle Knowledge 8.5 is the most sophisticated KM solution in existence today and we’ve worked very hard to help it fulfill the promise of KM: empowering customers and employees with deep insights wherever they need them. We hope you agree it’s a suit worth wearing. We are continuing to invest in Knowledge Management as it continues to be especially relevant today with the enterprise push for peer collaboration, crowd-sourced wisdom, agile innovation, social interaction channels, applied real-time analytics, and personalization. In fact, we believe that Knowledge Management is a critical part of the Customer Experience portfolio for success. From empowering employee’s, to empowering customers, to gaining the insights from interactions across all channels, businesses today cannot efficiently scale their efforts, strengthen their customer relationships or achieve their growth goals without a solid Knowledge Management foundation to build from. And like every good superhero saga, we’re not even close to being finished. Next we are taking Oracle Knowledge into the Cloud. Yes, we’re thinking what you’re thinking: ROCKET BOOTS! Stay tuned for the next adventure… By Nav Chakravarti, Vice-President, Product Management, CRM Knowledge and previously the CTO of InQuira, a knowledge management company acquired by Oracle in 2011

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  • Access Denied

    - by Tony Davis
    When Microsoft executives wake up in the night screaming, I suspect they are having a nightmare about their own version of Frankenstein's monster. Created with the best of intentions, without thinking too hard of the long-term strategy, and having long outlived its usefulness, the monster still lives on, occasionally wreaking vengeance on the innocent. Its name is Access; a living synthesis of disparate body parts that is resistant to all attempts at a mercy-killing. In 1986, Microsoft had no database products, and needed one for their new OS/2 operating system, the successor to MSDOS. In 1986, they bought exclusive rights to Sybase DataServer, and were also intent on developing a desktop database to capture Ashton-Tate's dominance of that market, with dbase. This project, first called 'Omega' and later 'Cirrus', eventually spawned two products: Visual Basic in 1991 and Access in late 1992. Whereas Visual Basic battled with PowerBuilder for dominance in the client-server market, Access easily won the desktop database battle, with Dbase III and DataEase falling away. Access did an excellent job of abstracting and simplifying the task of building small database applications in a short amount of time, for a small number of departmental users, and often for a transient requirement. There is an excellent front end and forms generator. We not only see it in Access but parts of it also reappear in SSMS. It's good. A business user can pull together useful reports, without relying on extensive technical support. A skilled Access programmer can deliver a fairly sophisticated application, whilst the traditional client-server programmer is still sharpening his pencil. Even for the SQL Server programmer, the forms generator of Access is useful for sketching out application designs. So far, so good, but here's where the problems start; Access ties together two different products and the backend of Access is the bugbear. The limitations of Jet/ACE are well-known and documented. They range from MDB files that are prone to corruption, especially as they grow in size, pathetic security, and "copy and paste" Backups. The biggest problem though, was an infamous lack of scalability. Because Microsoft never realized how long the product would last, they put little energy into improving the beast. Microsoft 'ate their own dog food' by using Access for Microsoft Exchange and Outlook. They choked on it. For years, scalability and performance problems with Exchange Server have been laid at the door of the Jet Blue engine on which it relies. Substantial development work in Exchange 2010 was required, just in order to improve the engine and storage schema so that it more efficiently handled the reading and writing of mails. The alternative of using SQL Server just never panned out. The Jet engine was designed to limit concurrent users to a small number (10-20). When Access applications outgrew this, bitter experience proved that there really is no easy upgrade path from Access to SQL Server, beyond rewriting the whole lot from scratch. The various initiatives to do this never quite bridged the cultural gulf between Access and a true relational database So, what are the obvious alternatives for small, strategic database applications? I know many users who, for simple 'list maintenance' requirements are very happy using Excel databases. Surely, now that PowerPivot has led the way, it is time for Microsoft to offer a new RAD package for database application development; namely an Excel-based front end for SQL Server Express. In that way, we'll have a powerful and familiar front end, to a scalable database, and a clear upgrade path when an app takes off and needs to go enterprise. Cheers, Tony.

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  • Announcing Oracle Knowledge 8.5: Even Superheroes Need Upgrades

    - by Chris Warner
    It’s no secret that we like Iron Man here at Oracle. We've certainly got stuff in common: one of the world’s largest technology companies and one of the world’s strongest technology-driven superheroes. If you've seen the recent Iron Man movies, you might have even noticed some of our servers sitting in Tony Stark’s lab. Heck, our CEO made a cameo appearance in one of the movies. Yeah, we’re fans. Especially as Iron Man is a regular guy with some amazing technology – like us. But Like all great things even Superheroes need upgrades, whether it’s their suit, their car or their spacestation. Oracle certainly has its share of advanced technology.  For example, Oracle acquired InQuira in 2011 after years of watching the company advance the science of Knowledge Management.  And it was some extremely super technology.  At that time, Forrester’s Kate Leggett wrote about it in ‘Standalone Knowledge Management Is Dead With Oracle's Announcement To Acquire InQuira’ saying ‘Knowledge, accessible via web self-service or agent UIs, is a critical customer service component for industries fielding repetitive questions about policies, procedures, products, and solutions.’  One short sentence that amounts to a very tall order.  Since the acquisition our KM scientists have been hard at work in their labs. Today Oracle announced its first major knowledge management release since its acquisition of InQuira: Oracle Knowledge 8.5. We’ve put a massively-upgraded supersuit on our KM solution because we still have bad guys to fight. And we are very proud to say that we went way beyond our original plans. So what, exactly, did we do in Oracle Knowledge 8.5? We did what any high-tech super-scientist would do. We made Oracle Knowledge smarter, stronger and faster. First, we gave Oracle Knowledge a stronger heart: Certified on Oracle technologies, including Oracle WebLogic Server, Oracle Business Intelligence, Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud. Huge scaling and performance improvements. Then we gave it a better reach: Improved iConnect functionality that delivers contextualized knowledge directly into CRM applications. Better content acquisition support across disparate sources. Enhanced Language Support including Natural Language search support for 16 Languages. Enhanced Keyword Search for 23 authoring languages, as well as enhanced out-of-the-box industry ontologies covering 14 languages. And finally we made Oracle Knowledge ridiculously smarter: Improved Natural Language Search and a new Contextual Answer Delivery that understands the true intent of each inquiry to deliver the best possible answers. AnswerFlow for Guided Navigation & Answer Delivery, a new application for guided troubleshooting and answer delivery. Knowledge Analytics standardized on Oracle’s Business Intelligence Enterprise Edition. Knowledge Analytics Dashboards optimized search and content creation through targeted, actionable insights. A new three-level language model "Global - Language - Locale" that provides an improved search experience for organizations with a global footprint. We believe that Oracle Knowledge 8.5 is the most sophisticated KM solution in existence today and we’ve worked very hard to help it fulfill the promise of KM: empowering customers and employees with deep insights wherever they need them. We hope you agree it’s a suit worth wearing. We are continuing to invest in Knowledge Management as it continues to be especially relevant today with the enterprise push for peer collaboration, crowd-sourced wisdom, agile innovation, social interaction channels, applied real-time analytics, and personalization. In fact, we believe that Knowledge Management is a critical part of the Customer Experience portfolio for success. From empowering employee’s, to empowering customers, to gaining the insights from interactions across all channels, businesses today cannot efficiently scale their efforts, strengthen their customer relationships or achieve their growth goals without a solid Knowledge Management foundation to build from. And like every good superhero saga, we’re not even close to being finished. Next we are taking Oracle Knowledge into the Cloud. Yes, we’re thinking what you’re thinking: ROCKET BOOTS! Stay tuned for the next adventure… By Nav Chakravarti, Vice-President, Product Management, CRM Knowledge and previously the CTO of InQuira, a knowledge management company acquired by Oracle in 2011. 

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  • Where to start with game development?

    - by steven_desu
    I asked this earlier in this thread at stackoverflow.com. One of the early comments redirected me here to gamedev.stackexchange.com, so I'm reposting here. Searching for related questions I found a number of very specific questions, but I'm afraid the specifics have proved fruitless for me and after 4 hours on Google I'm no closer than I started, so I felt reaching out to a community might be in order. First, my goal: I've never made a game before, although I've muddled over the possibility several times. I decided to finally sit down and start learning how to code games, use game engines, etc. All so that one day (hopefully soon) I'll be able to make functional (albeit simple) games. I can start adding complexity later, for now I'd be glad to have a keyboard-controlled camera moving in a 3D world with no interaction beyond that. My background: I've worked in SEVERAL programming languages ranging from PHP to C++ to Java to ASM. I'm not afraid of any challenges that come with learning the new syntax or limitations inherent in a new language. All of my past programming experience, however, has been strictly non-graphical and usually with little or extremely simple interaction during execution. I've created extensive and brilliant algorithms for solving logical and mathematical problems as well as graphing problems. However in every case input was either defined in a file, passed form an HTML form, or typed into the console. Real-time interaction with the user is something with which I have no experience. My question: Where should I start in trying to make games? Better yet- where should I start in trying to create a keyboard-navigable 3D environment? In searching online I've found several resources linking to game engines, graphics engines, and physics engines. Here's a brief summary of my experiences with a few engines I tried: Unreal SDK: The tutorial videos assume that you already have in-depth knowledge of 3D modeling, graphics engines, animations, etc. The "Getting Started" page offers no formal explanation of game development but jumps into how Unreal can streamline processes it assumes you're already familiar with. After downloading the SDK and launching it to see if the tools were as intuitive as they claimed, I was greeted with about 60 buttons and a blank void for my 3D modeling. Clicking on "add volume" (to attempt to add a basic cube) I was met with a menu of 30 options. Panicking, I closed the editor. Crystal Space: The website seemed rather informative, explaining that Crystal Space was just for graphics and the companion software, CEL, provided entity logic for making games. A demo game was provided, which was built using "CELStart", their simple tool for people with no knowledge of game programming. I launched the game to see what I might look forward to creating. It froze several times, the menus were buggy, there were thousands of graphical glitches, enemies didn't respond to damage, and when I closed the game it locked up. Gave up on that engine. IrrLicht: The tutorial assumes I have Visual Studio 6.0 (I have Visual Studio 2010). Following their instructions I was unable to properly import the library into Visual Studio and unable to call any of the functions that they kept using. Manually copying header files, class files, and DLLs into my project's folder - the project failed to properly compile. Clearly I'm not off to a good start and I'm going in circles. Can someone point me in the right direction? Should I start by downloading a program like Blender and learning 3D modeling, or should I be learning how to use a graphics engine? Should I look for an all-inclusive game engine, or is it better to try and code my own game logic? If anyone has actually made their own games, I would prefer to hear how they got their start. Also- taking classes at my school is not an option. Nothing is offered.

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  • Where to start with game development?

    - by steven_desu
    Searching for related questions I found a number of very specific questions, but I'm afraid the specifics have proved fruitless for me and after 4 hours on Google I'm no closer than I started, so I felt reaching out to a community might be in order. First, my goal: I've never made a game before, although I've muddled over the possibility several times. I decided to finally sit down and start learning how to code games, use game engines, etc. All so that one day (hopefully soon) I'll be able to make functional (albeit simple) games. I can start adding complexity later, for now I'd be glad to have a keyboard-controlled camera moving in a 3D world with no interaction beyond that. My background: I've worked in SEVERAL programming languages ranging from PHP to C++ to Java to ASM. I'm not afraid of any challenges that come with learning the new syntax or limitations inherent in a new language. All of my past programming experience, however, has been strictly non-graphical and usually with little or extremely simple interaction during execution. I've created extensive and brilliant algorithms for solving logical and mathematical problems. However in every case input was either defined in a file, passed form an HTML form, or typed into the console. Real-time interaction with the user is something with which I have no experience. My question: Where should I start in trying to make games? Better yet- where should I start in trying to create a keyboard-navigable 3D environment? In searching online I've found several resources linking to game engines, graphics engines, and physics engines. Here's a brief summary of my experiences with a few engines I tried: Unreal SDK: The tutorial videos assume that you already have in-depth knowledge of 3D modeling, graphics engines, animations, etc. The "Getting Started" page offers no formal explanation of game development but jumps into how Unreal can streamline processes it assumes you're already familiar with. After downloading the SDK and launching it to see if the tools were as intuitive as they claimed, I was greeted with about 60 buttons and a blank void for my 3D modeling. Clicking on "add volume" (to attempt to add a basic cube) I was met with a menu of 30 options. Panicking, I closed the editor. Crystal Space: The website seemed rather informative, explaining that Crystal Space was just for graphics and the companion software, CEL, provided entity logic for making games. A demo game was provided, which was built using "CELStart", their simple tool for people with no knowledge of game programming. I launched the game to see what I might look forward to creating. It froze several times, the menus were buggy, there were thousands of graphical glitches, enemies didn't respond to damage, and when I closed the game it locked up. Gave up on that engine. IrrLicht: The tutorial assumes I have Visual Studio 6.0 (I have Visual Studio 2010). Following their instructions I was unable to properly import the library into Visual Studio and unable to call any of the functions that they kept using. Manually copying header files, class files, and DLLs into my project's folder - the project failed to properly compile. Clearly I'm not off to a good start and I'm going in circles. Can someone point me in the right direction? Should I start by downloading a program like Blender and learning 3D modeling, or should I be learning how to use a graphics engine? Should I look for an all-inclusive game engine, or is it better to try and code my own game logic? If anyone has actually made their own games, I would prefer to hear how they got their start. Also- taking classes at my school is not an option. Nothing is offered.

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  • Do MORE with WebCenter

    - by Michael Snow
    WEBCAST THURSDAY!! 03/22/12 Do you need to lower costs? Raise Productivity? Foster Innovation? Improve Online Engagement? But you’re still stuck with Documentum? Step away from the ledge – there is hope – let us help you. Top 4 Content Imperatives · Lower Costs - Reduce labor, maintenance fees, storage and electrical consumption · Raise Productivity - Automation and integration, communication, findability · Foster Innovation - Enable collaboration, expertise location · Improve Online Engagement – enable user-driven, dynamic marketing initiatives With the coming technology wave we see four content imperatives. Every organization has had to reduce costs, cost cutting has become a way of life. Everyone is working three jobs as positions are eliminated. And so we have to reduce labor, reduce maintenance, and reduce money we are wasting on things like storing content that is redundant or no longer useful. We also, to fill that gap, need to raise productivity. Knowledge workers represent the fastest growing segment of the workforce, accounting for 40%-75% of the employees at organizations in sectors like financial services, life sciences, healthcare and retail.  What’s more, their wages total 18 percent of the United States GDP. And so we can’t afford information systems that don’t let our top performers be the best they can be. We look to automate the content processes, provide ways to integrate that content into our processes, provide communication to make decisions, and to make content more findable so people can make the right decision and move the process forward. And really to get ourselves out of the current financial status, we can only cut costs so far. We have to innovate out of economic tough times – to find new products and new markets. And to enable the innovation process, we have to enable collaboration and expertise location. So much of innovation is about building on innovations that have come before. To solve problems, we have to be able to find what our organization has already created. We find that problems we need to solve have already been solved if we can find the right document, the right person. So we have to provide systems that enable us to stand on the shoulders of our organization’s accomplishments. Good content drives great marketing. Online engagement is growing as an absolute necessity for modern growing marketing organizations that require the business users be enabled for dynamic marketing content creation, updates and targeted content creation and management. Unfortunately – if you are currently stuck with Documentum, you are really lacking in your Web Experience Management capabilities. Documentum previously used FatWire for web publishing. Now FatWire is part of Oracle. Oracle provides powerful web engagement capabilities: Increase sales and loyalty by optimizing online engagement Create, manage and moderate contextually relevant, targeted and interactive online experiences Optimize customer engagement across, web, mobile and social channels Manage large scale multichannel global online presence with integration to enterprise applications Enable business users to control their content and make their own updates Publish content from native files – enable navigation of project documents, procedures, policy information Enable content display and updates from existing web applications – one click to drag and drop content management functionality So you get the ability to self-publish information and make it navigable, to move the process of publishing from IT to business users, and the ability to address a whole new area of user engagement with web experience management. So… if you are still stuck with Documentum and don’t know what to do – contact us – not only will Oracle help you step away from the ledge, but also with the MoveOff Documentum program, we are offering you a way – trade-in your Documentum licenses for a 100% credit on Oracle WebCenter. How’s that for a nice bonus? It’s time to stop maintaining Documentum, and to start innovating with Oracle WebCenter. Learn More Here! To learn more about what Oracle WebCenter can offer you today – join us for a webcast – your eyes will be opened to all that’s possible. Do More with WebCenter: Extend Beyond Content Management

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  • Content Challenge: You Can Only Get it Here

    - by Mike Stiles
    Part of the content conundrum for brands is figuring out what kind of content customers would find cool, desirable, and relevant. The mere fact many brands have no idea what this content might be is, in itself, pretty alarming. You’d have to have a pretty thorough lack of involvement with and understanding of your customers to not know what they might like. But despite what should be a great awakening in which consumers are using every technology and trick in the book to shield themselves from ads and commercials, brand self-obsession continues as marketers concentrate on their message, their campaign, what they want to say, and what they want social users to do. When individuals conduct themselves in that same fashion on Facebook and Twitter, it gets tiresome and starts losing value pretty quickly. Their posts eventually get hidden. Conversely, friends who post things that consistently entertain or inform, with little self-marketing desperation involved, win the coveted “show all updates” setting. Of course brands are going to use social to market. It’s pretty much the point of having social in the marketing mix. And yes, people who follow a brand’s Twitter account or “Like” a brand’s Facebook Page implicitly state they want to know what’s going on with that brand’s products and services. But if you have a Facebook friend that assumes you want every one of her posts to be about what wine she likes (Mitsubishi’s current campaign is even based around weeding out pretentious Facebook friends, then running them over), then you know how it must feel for your fans and followers to get a sales pitch for your crackers or whatever you’re selling every single time. Is there such a thing as content that doesn’t sell but that still advances the brand and makes the consumer more involved and valuable? Of course. And perhaps there are no better companies than enterprise brands to do it. Enterprise organizations are large enough to go beyond a product and engage readers/viewers at higher, broader levels…communicating expertise across entire sectors, subjects and industries. You’re going from pitchman to news source, and getting full credit for it as the presenter. A recent GigaOM article pointed out the success a San Francisco-based startup called Crunchyroll is having. Their niche (and they proudly admit it’s a niche) is providing Japanese anime, Korean drama and Asian live action content to countries that can’t get it any other way via licensing deals. Shows are available in HD and on the same day they air in the host country. Crunchyroll not only gets 8 million viewers a month, they have 100,000 paying subscribers at $7-12/month. Got a point, Mike? I do happen to have one. Crunchyroll illustrates the content opportunity enterprise companies have…which is to determine your “area,” the interest graph of your customers, then provide content that speaks to and satisfies those interests that can’t be found anywhere else. At least not in the same style, or of the same quality, or with the same authority. Do what no one else is doing. Provide what no one else is providing in your sector. If underserved users are willing to pay monthly for access to awkwardly moving cartoon dragons, imagine the audience you could attract with free, useful, non-sales content in your customers’ area of interest. It’s an audience you’ll want in place when the time does come to put out that marketing message. A content challenge is better than a content conundrum any day.

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  • What Counts For a DBA: Imagination

    - by drsql
    "Imagination…One little spark, of inspiration… is at the heart, of all creation." – From the song "One Little Spark", by the Sherman Brothers I have a confession to make. Despite my great enthusiasm for databases and programming, it occurs to me that every database system I've ever worked on has been, in terms of its inputs and outputs, downright dull. Most have been glorified e-spreadsheets, many replacing manual systems built on actual spreadsheets. I've created a lot of database-driven software whose main job was to "count stuff"; phone calls, web visitors, payments, donations, pieces of equipment and so on. Sometimes, instead of counting stuff, the database recorded values from other stuff, such as data from sensors or networking devices. Yee hah! So how do we, as DBAs, maintain high standards and high spirits when we realize that so much of our work would fail to raise the pulse of even the most easily excitable soul? The answer lies in our imagination. To understand what I mean by this, consider a role that, in terms of its output, offers an extreme counterpoint to that of the DBA: the Disney Imagineer. Their job is to design Disney's Theme Parks, of which I'm a huge fan. To me this has always seemed like a fascinating and exciting job. What must an Imagineer do, every day, to inspire the feats of creativity that are so clearly evident in those spectacular rides and shows? Here, if ever there was one, is a role where "dull moments" must be rare indeed, surely? I wanted to find out, and so parted with a considerable sum of money for my wife and I to have lunch with one; I reasoned that if I found one small way to apply their secrets to my own career, it would be money well spent. Early in the conversation with our Imagineer (Cindy Cote), the job did indeed sound magical. However, as talk turned to management meetings, budget-wrangling and insane deadlines, I came to the strange realization that, in fact, her job was a lot more like mine than I would ever have guessed. Much like databases, all those spectacular Disney rides bring with them a vast array of complex plumbing, lighting, safety features, and all manner of other "boring bits", kept well out of sight of the end user, but vital for creating the desired experience; and, of course, it is these "boring bits" that take up much of the Imagineer's time. Naturally, there is still a vital part of their job that is spent testing out new ideas, putting themselves in the place of a park visitor, from a 9-year-old boy to a 90-year-old grandmother, and trying to imagine what experiences they'd like to have. It is these small, but vital, sparks of imagination and creativity that have the biggest impact. The real feat of a successful Imagineer is clearly to never to lose sight of this fact, in among all the rote tasks. It is the same for a DBA. Not matter how seemingly dull is the task at hand, try to put yourself in the shoes of the end user, and imagine how your input will affect the experience he or she will have with the database you're building, and how that may affect the world beyond the bits stored in your database. Then, despite the inevitable rush to be "done", find time to go the extra mile and hone the design so that it delivers something as close to that imagined experience as you can get. OK, our output still can't and won't reach the same spectacular heights as the "Journey into The Imagination" ride at EPCOT Theme Park in Orlando, where I first heard "One Little Spark". However, our imaginative sparks and efforts can, and will, make a difference to the user who now feels slightly more at home with a database application, or to the manager holding a report presented with enough clarity to drive an interesting decision or two. They are small victories, but worth having, and appreciated, or at least that's how I imagine it.

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