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• The most challenging part of blogging about OpenWorld is…

  - by Irem Radzik

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} ...not knowing where to start. Do I talk about the great presentations from our partners and executives in our keynote sessions; do I write about the music festival, or many great sessions we had in the Data integration track? A short blog can never do justice. For now I will stick to our data integration sessions for those who could not attend with so many other sessions running concurrently. And in the coming weeks we will be writing more about what we talked in our sessions and what we learned from our customers and partners. For today, I will give some of the key highlights from Data Integration sessions that took place on Wednesday and Thursday of last week  On Wednesday, GoldenGate was highlighted in multiple Database and Data Integration sessions. I found particularly the session about Oracle’s own use of GoldenGate for its large E-Business Suite implementation for supply chain management and service contract management very interesting. In 2011, Oracle implemented a new operational reporting system using GoldenGate real-time data replication to an operational data store that leverages data from E-Business Suite.The results are very impressive. Data freshness improved by 2,210X while report run performance improved by 60X. For more information on this implementation and its results please see the white paper: Real-Time Operational Reporting for E-Business Suite via GoldenGate Replication to an Operational Data Store Other sessions that provided very rich content were: "Best Practices for Conflict Detection and Resolution in Oracle GoldenGate for Active/Active", "Tuning and Troubleshooting Oracle GoldenGate on Oracle Database", "Next-Generation Data Integration on Oracle Exadata" and "Accelerate Oracle Data Integrator with Advanced Features, SOA, Groovy, SDK, and XML". Below is a slide presented by Stephan Haisley in the Tuning and Troubleshooting Oracle GoldenGate session. If you missed them during OpenWorld, I highly recommend downloading the slides. We will continue to blog about these topics and related resources. .

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• MySQL Cluster 7.3: On-Demand Webinar and Q&A Available

  - by Mat Keep

  The on-demand webinar for the MySQL Cluster 7.3 Development Release is now available. You can learn more about the design, implementation and getting started with all of the new MySQL Cluster 7.3 features from the comfort and convenience of your own device, including: - Foreign Key constraints in MySQL Cluster - Node.js NoSQL API  - Auto-installation of higher performance distributed, clusters We received some great questions over the course of the webinar, and I wanted to share those for the benefit of a broader audience. Q. What Foreign Key actions are supported: A. The core referential actions defined in the SQL:2003 standard are implemented: CASCADE RESTRICT NO ACTION SET NULL Q. Where are Foreign Keys implemented, ie data nodes or SQL nodes? A. They are implemented in the data nodes, therefore can be enforced for both the SQL and NoSQL APIs Q. Are they compatible with the InnoDB Foreign Key implementation? A. Yes, with the following exceptions: - InnoDB doesn’t support “No Action” constraints, MySQL Cluster does - You can choose to suspend FK constraint enforcement with InnoDB using the FOREIGN_KEY_CHECKS parameter; at the moment, MySQL Cluster ignores that parameter. - You cannot set up FKs between 2 tables where one is stored using MySQL Cluster and the other InnoDB. - You cannot change primary keys through the NDB API which means that the MySQL Server actually has to simulate such operations by deleting and re-adding the row. If the PK in the parent table has a FK constraint on it then this causes non-ideal behaviour. With Restrict or No Action constraints, the change will result in an error. With Cascaded constraints, you’d want the rows in the child table to be updated with the new FK value but, the implicit delete of the row from the parent table would remove the associated rows from the child table and the subsequent implicit insert into the parent wouldn’t reinstate the child rows. For this reason, an attempt to add an ON UPDATE CASCADE where the parent column is a primary key will be rejected. Q. Does adding or dropping Foreign Keys cause downtime due to a schema change? A. Nope, this is an online operation. MySQL Cluster supports a number of on-line schema changes, ie adding and dropping indexes, adding columns, etc. Q. Where can I see an example of node.js with MySQL Cluster? A. Check out the tutorial and download the code from GitHub Q. Can I use the auto-installer to support remote deployments? How about setting up MySQL Cluster 7.2? A. Yes to both! Q. Can I get a demo Check out the tutorial. You can download the code from http://labs.mysql.com/ Go to Select Build drop-down box Q. What is be minimum internet speen required for Geo distributed cluster with synchronous replication? A. if you're splitting you cluster between sites then we recommend a network latency of 20ms or less. Alternatively, use MySQL asynchronous replication where the latency of your WAN doesn't impact the latency of your reads/writes. Q. Where you can one learn more about the PayPal project with MySQL Cluster? A. Take a look at the following - you'll find press coverage, a video and slides from their keynote presentation  So, if you want to learn more, listen to the new MySQL Cluster 7.3 on-demand webinar  MySQL Cluster 7.3 is still in the development phase, so it would be great to get your feedback on these new features, and things you want to see!

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• Why Your ERP System Isn't Ready for the Next Evolution of the Enterprise

  - by ken.pulverman

    ERP has been the backbone of enterprise software.  The data held in your ERP system is core of most companies.  Efficiencies gained through the accounting and resource allocation through ERP software have literally saved companies trillions of dollars. Not only does everything seem to be fine with your ERP system, you haven't had to touch it in years.  Why aren't you ready for what comes next? Well judging by the growth rates in the space (Oracle posted only a 3% growth rate, while SAP showed a 12% decline) there hasn't been much modernization going on, just a little replacement activity. If you are like most companies, your ERP system is connected to a proprietary middleware solution that only effectively talks with a handful of other systems you might have acquired from the same vendor.   Connecting your legacy system through proprietary middleware is expensive and brittle and if you are like most companies, you were only willing to pay an SI so much before you said "enough."  So your ERP is working.  It's humming along.  You might not be able to get Order to Promise information when you take orders in your call center, but there are work arounds that work just fine. So what's the problem? The problem is that you built your business around your ERP core, and now there is such pressure to innovate your business processes to keep up that you need a whole new slew of modern apps and you need ERP data to be accessible from everywhere.   Every time you change a sales territory or a comp plan or change a benefits provider your ERP system, literally the economic brain of your business, needs to know what's going on.  And this giant need to access and provide information to your ERP is only growing. What makes matters even more challenging is that apps today come in every flavor under the Sun™.   SaaS, cloud, managed, hybrid, outsourced, composite....and they all have different integration protocols. The only easy way to get ahead of all this is to modernize the way you connect and run your applications.  Unlike the middleware solutions of yesteryear, modern middleware is effectively the operating system of the enterprise.  In the same way that you rely on Apple, Microsoft, and Google to find a video driver for your 23" monitor or to ensure the Word or Keynote runs, modern middleware takes care of intra-application connectivity and process execution.  It effectively allows you to take ERP out of the middle while ensuring connectivity to your vital data for anything you want to do.  The diagram below reflects that change.    In this model, the hegemony of ERP is over.  It too has to become a stealthy modern app to help you quickly adapt to business changes while managing vital information.  And through modern middleware it will connect to everything.  So yes ERP as we've know it is dead, but long live ERP as a connected application member of the modern enterprise. I want to Thank Andrew Zoldan, Group Vice President Oracle Manufacturing Industries Business Unit for introducing me to how some of his biggest customers have benefited by modernizing their applications infrastructure and making ERP a connected application. by John Burke, Group Vice President, Applications Business Unit

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• Surface V2.0

  - by Dennis Vroegop

  It’s been quiet around here. And the reason for that is that it’s been quiet around Surface for a while. Now, a lot of people assume that when a product team isn’t making too much noise that must mean they stopped working on their product. Remember the PDC keynote in 2010? Just because they didn’t mention WPF there a lot of people had the idea that WPF was dead and abandoned for Silverlight. Of course, this couldn’t be farther from the truth. The same applies to Surface. While we didn’t hear much from the team in Redmond they were busy putting together the next version of the platform. And at the CES in January the world saw what they have been up to all along: Surface V2.0 as it’s commonly known. Of course, the product is still in development. It’s not here yet, we can’t buy one yet. However, more and more information comes available and I think this is a good time to share with you what it’s all about! The biggest change from an organizational point of view is that Microsoft decided to stop producing the hardware themselves. Instead, they have formed a partnership with Samsung who will manufacture the devices. This means that you as a buyer get the benefits of a large, worldwide supplier with all the services they can offer. Not that Microsoft didn’t do that before but since Surface wasn’t a ‘big’ product it was sometimes hard to get to the right people. The new device is officially called the “Samsung SUR 40 for Microsoft Surface” which is quite a mouthful. The software that runs the device is of course still coming from Microsoft. Let’s dive into the technical specs (note: all of this is preliminary, it’s still in the Alpha phase!): Audio out HDMI / StereoRCA / SPDIF / 2 times 3.5mm audio out jack Brightness 300 CD/m2 Communications 1GB Ethernet/802.11/Bluetooth Contrast Ratio 1:1000 CPU AMD Athlon X2 245e 2.9Ghz Dual Core Display Resolution Full HD 1080p 1920x1080 / 16:9 aspect ratio GPU AMD Radeon HD 6750 1GB GDDRS HDD 320 GB / 7200 RPM HDMI In / HDMI out Yes I/O Ports 4 USB, SD Card reader Operation System Embedded Windows 7 Professional 64 bits Panel Size 40” diagonal Protection Glass Gorilla Glass RAM 4 GB DD3 Weight / with standard legs 70.0 Kg / 154 lbs Weight / standalone 39.5 Kg / 87 lbs Height (without legs) 4 inch Contact points recognized > 50 Cool Factor Extremely   Ok, the last point is not official, but I do think it needs to be there. Let’s talk software. As noted, it runs Windows 7 Professional 64 bit, which means you can run Visual Studio 2010 on it. The software is going to be developed in WPF4.0 with the additional Surface SDK 2.0. It will contain all the things you’ve seen before plus some extra’s. They have taken some steps to align it more with the Surface Toolkit which you can download today, so if you do things right your software should be portable between a WPF4.0 Windows 7 Multi-touch app and the Surface v2 environment. It still uses infrared to detect contacts, so in that respect nothing much has changed conceptually. We still can differentiate between a finger, a tag or a blob. Of course, since the new platform has a much higher resolution (compared to the 1024x768 of the first version) you might need to look at your code again. I’ve seen a lot of applications on Surface that assume the old resolution and moving that to V2 is going to be some work. To be honest: as I am under NDA I cannot disclose much about the new software besides what I have told you here, but trust me: it’s going to blow people away. Now, the biggest question for me is: when can I get one? Until we can, have a look here: Tags van Technorati: surface,samsung,WPF

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• Tech Ed/BI Conference 2010: A Recovering Industry in a Recovering City

  - by andrewbrust

  I tried writing a post for this blog last night, while at the this year’s Microsoft Tech Ed and Business Intelligence conferences, in New Orleans. But I literally fell asleep while writing it.  That’s probably a sign that my readers might have done the same while reading it. Why the writer’s block? This was a very good show for me, but I think I was having trouble figuring out exactly why.  Now that I’m on the flight home, I’m starting to piece it together. One reason, for sure, was that I’ve spent years in both the developer and the BI worlds, and a show that combined the two was really enjoyable for me.  Typically, the subject matter, the attendees, the Microsoft execs and managers, and even the social circles have been separate.  This year’s Tech Ed facilitated a fusion of each of these previously segregated groups.  That was good for me as a speaker; for example, I facilitated a Birds of a Feather session on PowerPivot (Microsoft’s new self-service BI offering) which was well-attended, and by a large number of non-BI pros.  The fusion was good for me as an attendee too, as Microsoft BI, in the form of a new Pivot Viewer control, made it into the Day 1 keynote, demoed by Microsoft’s key BI champion, Amir Netz.  And it was good for me socially, as I was able to meet with peers in both camps, and at one location. Speaking of meeting with industry colleagues, I did a lot of that at this show.  Probably for the first time ever, I carefully scheduled and conducted a series of meetings with friends and business acquaintances in the developer tools, data visualization, utilities, publishing and training areas of the Microsoft ecosystem.  Beside the time efficiencies in conducting so many meetings, I discovered another benefit. I got a real handle on the tech industry’s economic health. The news here is good.  First of all, 2010 has been a great year for just about everyone I spoke to.  The mood is positive, energy is high, and people are working really hard.  This is, of course, refreshing to see, and it’s a huge relief.  Add to that the fact that this year’s Tech Ed was about 2.5 times larger in headcount than last year’s (based on numbers from unofficial, but reliable, sources), and the economic prognosis seems excellent.  But there’s more to it than that. Here’s the thing: everyone I talked to seems to be working, and succeeding, at changing their business models to adapt to changes in the industry.  Whether it’s the Internet’s impact on publishing and training, the increased importance of the developer audience in South Asia, the shift of affordable developer and business talent to unfamiliar locales abroad, or even lapses in Microsoft’s performance in the market, partner companies aren’t just rolling with the punches; they’re welcoming the changes and working them to their advantage.  No one seemed downtrodden, or even fatigued.  Even for businesses who have seen core revenue streams become commoditized, everyone seems to be changing their market strategy and winning.  Even Microsoft, of whom I have been critical recently, showed signs of successful hard work and playbook change, in the maturing of their cloud strategy, their commitment to it and their excitement around it.  And the embedded, managed, self-service BI strategy that Microsoft has been touting looks like it’s already being embraced by customers, even though PowerPivot, and other new Microsoft BI products, were released only recently. The collective optimism I have witnessed, and that I have felt, tells me good things about this industry and the economy.  The stock market had huge mood swings during my stay, and that may yet subdue the industry recovery I have seen this week.  Nonetheless, I am convinced that a strong foundation of hard work, innovative thinking and, if I may,  true renaissance is underlying this industry’s success. That kind of strength will generate a strong recovery, I am certain, whether now or once we’re past another round of choppy weather in the broader economy.  The fundamentals are good.

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• Why Your ERP System Isn't Ready for the Next Evolution of the Enterprise

  - by [email protected]

  By ken.pulverman on March 24, 2010 8:51 AM ERP has been the backbone of enterprise software. The data held in your ERP system is core of most companies. Efficiencies gained through the accounting and resource allocation through ERP software have literally saved companies trillions of dollars. Not only does everything seem to be fine with your ERP system, you haven't had to touch it in years. Why aren't you ready for what comes next? Well judging by the growth rates in the space (Oracle posted only a 3% growth rate, while SAP showed a 12% decline) there hasn't been much modernization going on, just a little replacement activity. If you are like most companies, your ERP system is connected to a proprietary middleware solution that only effectively talks with a handful of other systems you might have acquired from the same vendor. Connecting your legacy system through proprietary middleware is expensive and brittle and if you are like most companies, you were only willing to pay an SI so much before you said "enough." So your ERP is working. It's humming along. You might not be able to get Order to Promise information when you take orders in your call center, but there are work arounds that work just fine. So what's the problem? The problem is that you built your business around your ERP core, and now there is such pressure to innovate your business processes to keep up that you need a whole new slew of modern apps and you need ERP data to be accessible from everywhere. Every time you change a sales territory or a comp plan or change a benefits provider your ERP system, literally the economic brain of your business, needs to know what's going on. And this giant need to access and provide information to your ERP is only growing. What makes matters even more challenging is that apps today come in every flavor under the Sun™. SaaS, cloud, managed, hybrid, outsourced, composite....and they all have different integration protocols. The only easy way to get ahead of all this is to modernize the way you connect and run your applications. Unlike the middleware solutions of yesteryear, modern middleware is effectively the operating system of the enterprise. In the same way that you rely on Apple, Microsoft, and Google to find a video driver for your 23" monitor or to ensure that Word or Keynote runs, modern middleware takes care of intra-application connectivity and process execution. It effectively allows you to take ERP out of the middle while ensuring connectivity to your vital data for anything you want to do. The diagram below reflects that change. In this model, the hegemony of ERP is over. It too has to become a stealthy modern app to help you quickly adapt to business changes while managing vital information. And through modern middleware it will connect to everything. So yes ERP as we've know it is dead, but long live ERP as a connected application member of the modern enterprise. I want to Thank Andrew Zoldan, Group Vice President Oracle Manufacturing Industries Business Unit for introducing me to how some of his biggest customers have benefited by modernizing their applications infrastructure and making ERP a connected application. by John Burke, Group Vice President, Applications Business Unit

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• Oracle Cloud Hiring Event at Oracle in Redwood on November 9th

  - by user769227

  Wow, 24 hours to go until Cloud Hire 2012 at Oracle! Friday is going to be a great day for many looking to make a life and career changing move. In case you haven’t heard, Oracle is hosting Cloud Hire 2012 this Friday, November 9, at the Oracle Conference Center on our World Wide Headquarters campus in Redwood Shores. This is a one-of-a-kind event to be sure and we are still registering online! We are aggressively expanding our Cloud Development and Product Management organizations to meet to ever-growing demand for Oracle Cloud. And, from this event alone, we are hoping to hire 25+ Developers, Inbound and Outbound Product Managers, Technical Leaders and QA Engineers across several Oracle Cloud groups, including: · Data and Insight Services: Big Data as a Service/Business Directory · Cloud Infrastructure · Application Marketplace · Cloud Portal · Product Management and Marketing: Outbound/Inbound · Testing/Quality Assurance · Cloud Social Platform: Analytics, Media, Big Data, Text Analytics, High Performance Search, · Cloud Social Platform - Social Relationship Management: Mobile Development/Social Network Integrations Why attend this event? Just Google Larry Ellison’s 2012 OpenWorld keynote address and you will learn why! Oracle Cloud is growing every day and we are scaling, adding new products and revolutionizing and improving all areas of the Oracle Cloud. There is no company that can come close to the comprehensive product lineup, services, capabilities and global reach and delivery of Oracle’s Cloud. This why it is a great time to work for Oracle: where consistent, stable financial growth rules and high impact technological advances are occurring every day. If you are serious about managing an upward, expansive path in your career, while staying on the leading edge and making big career impacts, you should join Oracle. Whether you want to design and develop or manage Social, Infrastructure or Applications in the Cloud, you can do it all at Oracle. Whether you’re a Technical Leader, Developer, Architect or Product Manager/Strategist, we are hiring now! Come check us out on Friday, November 9 in-person and see why Oracle Cloud is the place to take your career! RSVP here: and Learn more about the hiring teams in attendance here. Here are just some of the big things happening on Friday, November 9: · 830-3pm: Registration/Refreshments, Oracle Conference Center, 350 Oracle Parkway, Redwood Shores, CA (free parking) · 9am – 3pm: Ongoing Hiring Team Discussions and Product Demos include: Social Marketing, Social Engagement, Social Monitoring, Insight / View, KPI Bundles, Business Directory, Virtualization, Messaging, Provisioning, Cloud Portal · 10:30am – Speaker: Gopalan Arun, Vice President, Oracle Cloud Development Bio: Arun has been with Oracle for 18 years+. He is a testament to the stability and career growth that you can achieve working for Oracle. Arun began as a Developer and ascended through several product organizations into key leadership roles. Over his 18 years at Oracle, he has built and shipped many Database and Middleware products. Arun is one of the founding members of the Oracle Cloud and currently leads the development of many of the core infrastructure and developer-facing services of the Oracle Cloud. Topic: Oracle Cloud for the Developer · 1pm – Speaker: Naresh Revanuru, Lead Architect, Oracle Cloud Bio: Naresh is currently leading Java, Storage and Compute services for Oracle Cloud. Naresh also helps drive decisions for broad based Cloud topics that affect multiple services. http://www.linkedin.com/in/nareshrevanuru Topic: Oracle Cloud Architectural Overview and Challenges to Solve · 1pm-3pm: Ongoing Hiring Team Discussions and Product Demos

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• First Day of Data Integration Track at Oracle OpenWorld 2012

  - by Irem Radzik

  OpenWorld started full speed for us today with a great set of sessions in the Data Integration track. After the exciting keynote session on Oracle Database 12c in the morning; Brad Adelberg, VP of Development for Data Integration products, presented Oracle’s data integration product strategy. His session highlighted the new requirements for data integration to achieve pervasive and continuous access to trusted data. The new requirements and product focus areas presented in this session are: Provide access to any data at any source On premise or on cloud Enable zero downtime operations and maximum performance Leverage real-time data for accurate business insights And ensure high quality data is used across the enterprise During the session Brad walked over how Oracle’s data integration products, Oracle Data Integrator, Oracle GoldenGate, Oracle Enterprise Data Quality, and Oracle Data Service Integrator, deliver on these requirements and how recent product releases build on this strategy. Soon after Brad’s session we heard from a panel of Oracle GoldenGate customers, St. Jude Medical, Equifax, and Bank of America, how they achieved zero downtime operations using Oracle GoldenGate. The panel presented different use cases of GoldenGate, from Active-Active replication to offloading reporting. Especially St. Jude Medical’s implementation, which involves the alert management system for patients that use their pacemakers, reminded me in some cases downtime of mission-critical systems can be a matter of life or death. It is very comforting to hear that GoldenGate delivers highly-reliable continuous availability for life-saving medical systems. In the afternoon, Nick Wagner from the Product Management team and I followed the customer panel with the review of Oracle GoldenGate 11gR2’s New Features.  Many questions we received from audience were about GoldenGate’s new Integrated Capture for Oracle Database and the enhanced Conflict Management features, as well as how GoldenGate compares to Oracle Streams. In addition to giving details on GoldenGate’s unique capability to capture changed data with a direct integration to the Oracle DBMS engine, we reminded the audience that enhancements to Oracle GoldenGate will continue, while Streams will be primarily maintained. Last but not least, Tim Garrod and Ryan Fonnett from Raymond James presented a unified real-time data integration solution using Oracle Data Integrator and GoldenGate for their operational data store (ODS). The ODS supports application services across the enterprise and providing timely data is a critical requirement. In this solution, Oracle GoldenGate does the log-based change data capture for Oracle Data Integrator’s near real-time data integration between heterogeneous systems. As Raymond James’ ODS supports mission-critical services for their advisors, the project team had to set up this integration environment to be highly available. During the session, Ryan and Tim explained how they use ODI to enable automated process execution and “always-on” integration processes. Their presentation included 2 demonstrations that focused on CDC patterns deployed with ODI and the automated multi-instance execution and monitoring. We are very grateful to Tim and Ryan for their very-well prepared presentation at OpenWorld this year. Day 2 (Tuesday) will be also a busy day in our track. In addition to the Fusion Middleware Innovation Awards ceremony at 11:45am at Moscone West 3001, we have the following DI sessions Real-World Operational Reporting Customer Panel 11:45am Moscone West- 3005 Oracle Data Integrator Product Update and Future Strategy 1:15pm Moscone West- 3005 High-volume OLTP with Oracle GoldenGate: Best Practices from Comcast 1:15pm Moscone West- 3005 Everything You need to Know about Monitoring Oracle GoldenGate 5pm Moscone West-3005 If you are at OpenWorld please join us in these sessions. For a full review of data integration track at OpenWorld please see our Focus-On document.

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• Oredev 2011 Trip Report

  - by arungupta

  Oredev had its seventh annual conference in the city of Malmo, Sweden last week. The name "Oredev" signifies to the part that Malmo is connected with Copenhagen with Oresund bridge. There were about 1000 attendees with several speakers from all over the world. The first two days were hands-on workshops and the next three days were sessions. There were different tracks such as Java, Windows 8, .NET, Smart Phones, Architecture, Collaboration, and Entrepreneurship. And then there was Xtra(ck) which had interesting sessions not directly related to technology. I gave two slide-free talks in the Java track. The first one showed how to build an end-to-end Java EE 6 application using NetBeans and GlassFish. The complete instructions to build the application are explained in detail here. This 3-tier application used Java Persistence API, Enterprsie Java Beans, Servlet, Contexts and Dependency Injection, JavaServer Faces, and Java API for RESTful Services. The source code built during the application can be downloaded here (LINK TBD). The second session, slide-free again, showed how to take a Java EE 6 application into production using GlassFish cluster. It explained: Create a 2-instance GlassFish cluster Front-end with a Web server and a load balancer Demonstrate session replication and fail over Monitor the application using JavaScript The complete instructions for this session are available here. Oredev has an interesting way of collecting attendee feedback. The attendees drop a green, yellow, or red card in a bucket as they walk out of the session. Not everybody votes but most do. Other than the instantaneous feedback provided on twitter, this mechanism provides a more coarse grained feedback loop as well. The first talk had about 67 attendees (with 23 green and 7 yellow) and the second one had 22 (11 green and 11 yellow). The speakers' dinner is a good highlight of the conference. It is arranged in the historic city hall and the mayor welcomed all the speakers. As you can see in the pictures, it is a very royal building with lots of history behind it. Fortunately the dinner was a buffet with a much better variety unlike last year where only black soup and geese were served, which was quite cultural BTW ;-) The sauna in 85F, skinny dipping in 35F ocean and alternating between them at Kallbadhus is always very Swedish. Also spent a short evening at a friend's house socializing with other speaker/attendees, drinking Glogg, and eating Pepperkakor.  The welcome packet at the hotel also included cinnamon rolls, recommended to drink with cold milk, for a little more taste of Swedish culture. Something different at this conference was how artists from Image Think were visually capturing all the keynote speakers using images on whiteboards. Here are the images captured for Alexis Ohanian (Reddit co-founder and now running Hipmunk): Unfortunately I could not spend much time engaging with other speakers or attendees because was busy preparing a new hands-on lab material. But was able to spend some time with Matthew Mccullough, Micahel Tiberg, Magnus Martensson, Mattias Karlsson, Corey Haines, Patrick Kua, Charles Nutter, Tushara, Pradeep, Shmuel, and several other folks. Here are a few pictures captured from the event: And the complete album here: Thank you Matthias, Emily, and Kathy for putting up a great show and giving me an opportunity to speak at Oredev. I hope to be back next year with a more vibrant representation of Java - the language and the ecosystem!

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• Oredev 2011 Trip Report

  - by arungupta

  Oredev had its seventh annual conference in the city of Malmo, Sweden last week. The name "Oredev" signifies to the part that Malmo is connected with Copenhagen with Oresund bridge. There were about 1000 attendees with several speakers from all over the world. The first two days were hands-on workshops and the next three days were sessions. There were different tracks such as Java, Windows 8, .NET, Smart Phones, Architecture, Collaboration, and Entrepreneurship. And then there was Xtra(ck) which had interesting sessions not directly related to technology. I gave two slide-free talks in the Java track. The first one showed how to build an end-to-end Java EE 6 application using NetBeans and GlassFish. The complete instructions to build the application are explained in detail here. This 3-tier application used Java Persistence API, Enterprsie Java Beans, Servlet, Contexts and Dependency Injection, JavaServer Faces, and Java API for RESTful Services. The source code built during the application can be downloaded here (LINK TBD). The second session, slide-free again, showed how to take a Java EE 6 application into production using GlassFish cluster. It explained: Create a 2-instance GlassFish cluster Front-end with a Web server and a load balancer Demonstrate session replication and fail over Monitor the application using JavaScript The complete instructions for this session are available here. Oredev has an interesting way of collecting attendee feedback. The attendees drop a green, yellow, or red card in a bucket as they walk out of the session. Not everybody votes but most do. Other than the instantaneous feedback provided on twitter, this mechanism provides a more coarse grained feedback loop as well. The first talk had about 67 attendees (with 23 green and 7 yellow) and the second one had 22 (11 green and 11 yellow). The speakers' dinner is a good highlight of the conference. It is arranged in the historic city hall and the mayor welcomed all the speakers. As you can see in the pictures, it is a very royal building with lots of history behind it. Fortunately the dinner was a buffet with a much better variety unlike last year where only black soup and geese were served, which was quite cultural BTW ;-) The sauna in 85F, skinny dipping in 35F ocean and alternating between them at Kallbadhus is always very Swedish. Also spent a short evening at a friend's house socializing with other speaker/attendees, drinking Glogg, and eating Pepperkakor.  The welcome packet at the hotel also included cinnamon rolls, recommended to drink with cold milk, for a little more taste of Swedish culture. Something different at this conference was how artists from Image Think were visually capturing all the keynote speakers using images on whiteboards. Here are the images captured for Alexis Ohanian (Reddit co-founder and now running Hipmunk): Unfortunately I could not spend much time engaging with other speakers or attendees because was busy preparing a new hands-on lab material. But was able to spend some time with Matthew Mccullough, Micahel Tiberg, Magnus Martensson, Mattias Karlsson, Corey Haines, Patrick Kua, Charles Nutter, Tushara, Pradeep, Shmuel, and several other folks. Here are a few pictures captured from the event: And the complete album here: Thank you Matthias, Emily, and Kathy for putting up a great show and giving me an opportunity to speak at Oredev. I hope to be back next year with a more vibrant representation of Java - the language and the ecosystem!

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• Oracle OpenWorld 2012: The Best Just Gets Better

  - by kellsey.ruppel

  For almost 30 years, Oracle OpenWorld has been the world's premier learning event for Oracle customers, developers, and partners. With more than 2,000 sessions providing best practices; demos; tips and tricks; and product insight from Oracle, customers, partners, and industry experts, Oracle OpenWorld provides more educational and networking opportunities than any other event in the world. 2011 Facts Attendees from 117 Countries Used Filtered Tap Water to Eliminate 22 Tons of Plastic Bottles Diverted Enough Trash to Fill 37 Dump Trucks 45,000+ Total Registered Attendees Oracle OpenWorld 2012: The Best Just Gets Better What's New? What's Different?  This year Oracle OpenWorld will include the Executive Edge @ OpenWorld (replacing Leaders Circle), the Customer Experience Summit @ OpenWorld, JavaOne, MySQL Connect, and the expanded Oracle PartnerNetwork Exchange @ OpenWorld. More than 50,000 customers and partners will attend OpenWorld to see Oracle's newest hardware and software products at work, and learn more about our server and storage, database, middleware, industry, and applications solutions.  New This Year: The Executive Edge @ Oracle OpenWorld (Oct 1 - 2) New at Oracle OpenWorld this year, the Executive Edge @ OpenWorld (replacing Leaders Circle) will bring together customer, partner and Oracle executives for two days of keynote presentations, summits targeted to customer industries and organizational roles, roundtable discussions, and great new networking opportunities. The Customer Experience Revolution Is Here!Customer Experience Summit @ Oracle OpenWorld (Oct 3 - 5) This dynamic new program offers more than 60 keynotes, roundtables and networking sessions exploring trends, innovations and best practices to help companies succeed with a customer experience-driven business strategy.  All Things Java -- JavaOne (Sep 30 - Oct 4) JavaOne is the world's most important event for the Java developer community. Technical sessions cover topics that span the breadth of the Java universe, with keynotes from the foremost Java visionaries and expert-led hands-on learning opportunities.  Are you innovating with Oracle Fusion Middleware?  If you are, then you need to know that the Call for Nominations for the 2012 Oracle Fusion Middleware Innovation Awards is open now through July 17, 2012. Jointly sponsored by Oracle, AUSOUG, IOUG, OAUG, ODTUG, QUEST, and UKOUG, the Oracle Fusion Middleware Innovation Awards honor organizations creatively using Oracle Fusion Middleware to deliver unique value to their enterprise.  Winning customers and partners will be hosted at Oracle OpenWorld 2012, where they can connect with Oracle executives, network with peers, and be featured in an upcoming edition of Oracle Magazine. Be sure to submit your WebCenter use case today! Oracle Music Festival his year, the first-ever Oracle Music Festival will debut, running from September 30 to October 4. In the tradition of great live music events like Coachella and SXSW, the streets of San Francisco—from 7:00 p.m. to 1:00 a.m. for five nights-into-days—will vibrate with the music of some of today’s hottest name acts, emerging and local bands, and scratching DJs. Outdoor venues and clubs near Moscone Center and the Zone (including 111 Minna, DNA, Mezzanine, Roe, Ruby Skye, Slim’s, the Taylor Street Café, Temple, Union Square, and Yerba Buena Gardens) will showcase acts that range from reggae to rock, punk to ska, R&B to country, indie to honky-tonk. After a full day of sessions and networking, you'll be primed for some late-night relaxation and rocking out at one or more of these sets.  Please note that with awesome acts, thousands of music devotees, and a limited number of venues each night, access to Festival events is on a first-come, first-served basis. Join us at the Oracle Music Festival--it's going to be epic! Save $500 on Registration with Early Bird Pricing Early Bird pricing ends July 13! Save up to $500 on registration fees by registering by Friday. Will you be attending Oracle OpenWorld 2012? We hope to see you there! Be sure to follow @oraclewebcenter on Twitter for more information and use hashtags #webcenter and #oow!

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• Oracle OpenWorld Update: Oracle GoldenGate Customer Panels

  - by Doug Reid

  0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} We are two weeks out from the start of Oracle OpenWorld 2012. The Data Integration team has a solid line-up of product and customer sessions for you to attend this year, plus five hands-on labs, and numerous demonstration pods in Moscone South. On Monday we kick the track off with Brad Adelberg’s Future Strategy, Direction and Roadmap for Oracle’s Data Integration Platform at 10:45AM in Moscone West 3005. Over the rest of the week we have a number of deep dive sessions that build out the themes that Brad discusses in his keynote, but the two that I would like to highlight today are our Oracle GoldenGate customer panels. The first customer panel is on Zero Downtime Operations and is on Monday at 1:45 in Moscone West 3005. The theme of this session is how to reduce downtime for critical must-succeed systems. Here’s a rundown of the session: Bank of America, TALX, and St. Jude Medical all have users communities that expect systems to be available around the clock. In this customer panel session, Bank of America discusses how it will be leveraging Oracle GoldenGate. St. Jude Medical shares how it is using Oracle GoldenGate to achieve a zero-downtime migration for a 5 TB Oracle online transaction processing (OLTP) 24/7 mission-critical database. TALX discusses how Equifax Workforce Information Services used Oracle GoldenGate to move from processing online transactions in a single site to processing concurrently from two geographically disparate data centers, providing a highly available solution with significant burst capacity. On Tuesday at 11:45 in Moscone West 3005 we switch gears and host a customer panel on Operational Reporting. The theme of this customer panel is all around reporting and how Oracle GoldenGate raises the bar on reporting by enabling real-time access to real-time data. Here’s a rundown of the session: Turk Telekom and Comcast are half a world away from each other, but these two powerhouse companies have both drastically improved performance and access to real-time data by using Oracle GoldenGate. During this panel discussion, Turk Telekom will explain its evaluation and implementation of Oracle GoldenGate, how the business has experienced significant improvements in the core database and reporting platform, and how it plans to expand its usage into its SOA architecture and its architecture based on Oracle’s Siebel platform. Comcast will explain its implementation of Oracle GoldenGate and how it moves data in real time from its mission-critical HP NonStop database to a Teradata data warehouse. Join us at our sessions to learn what other customers are doing with our products or stop by our demo pods in Moscone south and meet the product management and development teams.

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• JMSContext, @JMSDestinationDefintion, DefaultJMSConnectionFactory with simplified JMS API: TOTD #213

  - by arungupta

  "What's New in JMS 2.0" Part 1 and Part 2 provide comprehensive introduction to new messaging features introduced in JMS 2.0. The biggest improvement in JMS 2.0 is introduction of the "new simplified API". This was explained in the Java EE 7 Launch Technical Keynote. You can watch a complete replay here. Sending and Receiving a JMS message using JMS 1.1 requires lot of boilerplate code, primarily because the API was designed 10+ years ago. Here is a code that shows how to send a message using JMS 1.1 API: @Statelesspublic class ClassicMessageSender { @Resource(lookup = "java:comp/DefaultJMSConnectionFactory") ConnectionFactory connectionFactory; @Resource(mappedName = "java:global/jms/myQueue") Queue demoQueue; public void sendMessage(String payload) { Connection connection = null; try { connection = connectionFactory.createConnection(); connection.start(); Session session = connection.createSession(false, Session.AUTO_ACKNOWLEDGE); MessageProducer messageProducer = session.createProducer(demoQueue); TextMessage textMessage = session.createTextMessage(payload); messageProducer.send(textMessage); } catch (JMSException ex) { ex.printStackTrace(); } finally { if (connection != null) { try { connection.close(); } catch (JMSException ex) { ex.printStackTrace(); } } } }} There are several issues with this code: A JMS ConnectionFactory needs to be created in a application server-specific way before this application can run. Application-specific destination needs to be created in an application server-specific way before this application can run. Several intermediate objects need to be created to honor the JMS 1.1 API, e.g. ConnectionFactory -> Connection -> Session -> MessageProducer -> TextMessage. Everything is a checked exception and so try/catch block must be specified. Connection need to be explicitly started and closed, and that bloats even the finally block. The new JMS 2.0 simplified API code looks like: @Statelesspublic class SimplifiedMessageSender { @Inject JMSContext context; @Resource(mappedName="java:global/jms/myQueue") Queue myQueue; public void sendMessage(String message) { context.createProducer().send(myQueue, message); }} The code is significantly improved from the previous version in the following ways: The JMSContext interface combines in a single object the functionality of both the Connection and the Session in the earlier JMS APIs.  You can obtain a JMSContext object by simply injecting it with the @Inject annotation.  No need to explicitly specify a ConnectionFactory. A default ConnectionFactory under the JNDI name of java:comp/DefaultJMSConnectionFactory is used if no explicit ConnectionFactory is specified. The destination can be easily created using newly introduced @JMSDestinationDefinition as: @JMSDestinationDefinition(name = "java:global/jms/myQueue",        interfaceName = "javax.jms.Queue") It can be specified on any Java EE component and the destination is created during deployment. JMSContext, Session, Connection, JMSProducer and JMSConsumer objects are now AutoCloseable. This means that these resources are automatically closed when they go out of scope. This also obviates the need to explicitly start the connection JMSException is now a runtime exception. Method chaining on JMSProducers allows to use builder patterns. No need to create separate Message object, you can specify the message body as an argument to the send() method instead. Want to try this code ? Download source code! Download Java EE 7 SDK and install. Start GlassFish: bin/asadmin start-domain Build the WAR (in the unzipped source code directory): mvn package Deploy the WAR: bin/asadmin deploy <source-code>/jms/target/jms-1.0-SNAPSHOT.war And access the application at http://localhost:8080/jms-1.0-SNAPSHOT/index.jsp to send and receive a message using classic and simplified API. A replay of JMS 2.0 session from Java EE 7 Launch Webinar provides complete details on what's new in this specification: Enjoy!

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• Oracle OpenWorld 2012: Oracle Developer Cloud, ADF-Essentials, ADF Mobile and ME!

  - by Dana Singleterry

  This year at OOW, like those from the past, will certainly be unforgettable. Lots of new announcements which I can't mention here and may not event know about are sure to surprise. I'll keep this short and sweet. For every session ADF, ADF Mobile, Oracle Developer Cloud, Integration with SOA Suite, etc... take a look at the ADF Focus Document listing all the sessions ordered by day providing time and location. For Mobile specifically check out the Mobile Focus Document. OOW 2012 actually kicks off on Sunday with Moscone North demogrounds hosting Cloud. There's also the ADF EMG User Day where you can pick up many technical tips & tricks from ADF Developers / ACE Directors from around the world. A session you shouldn't miss and a great starting point for the week if you miss Sunday's ADF EMG User Day for all of you TechoFiles is Chris Tonas's keynote for developers - Monday 10:45 am at Salon 8 in the Marriott - The Future of Development for Oracle Fusion - From Desktop to Mobile to Cloud. Then peruse the ADF Focus Document to fill out your day with the many sessions and labs on ADF. Don't forge that Wednesday afternoon (4:30 - 5:30) offers an ADF Meetup which is an excellent opportunity to catch up with the Shakers and Makers of ADF from Product Managent, to customers, to top developers leveraging the ADF technology, to ACE Directors themselves. Not to mention free beer is provided to help you wind down from a day of Techno Overload. Now for my schedule and I do hope to see some of you at one of these. OOW 2012 Schedule 10/1 Monday 9:30am – 12:00pm: JDev DemoGrounds 3:15pm – 4:15pm: Intro to Oracle ADF HOL; Marriott Marquis – Salon ¾ 4:00pm – 6:00pm: Cloud DemoGrounds 10/2 Tuesday 9:45am – 12:00pm: JDev DemoGrounds 2:00pm -4:00pm: Cloud DemoGrounds 7:30 – 9:30: Team Dinner @ Donato Enoteca; Redwood City 10/3 Wednesday 10:15pm – 11:15pm: Intro to Oracle ADF HOL; Marriott Marquis – Salon 3/4 1:15pm – 2:15pm: Oracle ADF – Lessons Learned in Real-World Implementations; Moscone South – Room 309This session takes the form of a panel that consists of three customer: Herbalife, Etiya, & Hawaii State Department of Education. During the first part of this session each customer will provide a high-level overview of their application. Following this overview I'll ask questions of the customers specific to their implementations and lessons learned through their development life-cycle. Here's the session abstract: CON3535 - Oracle ADF: Lessons Learned in Real-World Implementations This session profiles and interviews customers that have been successful in delivering compelling applications based on Oracle’s Application Development Framework (Oracle ADF). The session provides an overview of Oracle ADF, and then three customers explain the business drivers for their respective applications and solutions and if possible, provide a demonstration of the applications. Interactive questions posed to the customers after their overview will make for an exciting and dynamic format in which the customers will provide insight into real-world lessons learned in developing with Oracle ADF. 3:30pm – 4:30 pm: Developing Applications for Mobile iOS and Android Devices with Oracle ADF Mobile; Marriott Marquis – Salon 10A 4:30pm – 6:00pm: Meet and Greet ADF Developers/Customers; OTN Lounge 10/4 Thursday   11:15pm – 12:15pm: Intro to Oracle ADF HOL; Marriott Marquis – Salon 3/4 I'm sure our paths will cross at some point during the week and I look forward to seeing you at one of the many events. Enjoy OOW 2012!

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• SQL analytical mash-ups deliver real-time WOW! for big data

  - by KLaker

  One of the overlooked capabilities of SQL as an analysis engine, because we all just take it for granted, is that you can mix and match analytical features to create some amazing mash-ups. As we move into the exciting world of big data these mash-ups can really deliver those "wow, I never knew that" moments. While Java is an incredibly flexible and powerful framework for managing big data there are some significant challenges in using Java and MapReduce to drive your analysis to create these "wow" discoveries. One of these "wow" moments was demonstrated at this year's OpenWorld during Andy Mendelsohn's general keynote session.  Here is the scenario - we are looking for fraudulent activities in our big data stream and in this case we identifying potentially fraudulent activities by looking for specific patterns. We using geospatial tagging of each transaction so we can create a real-time fraud-map for our business users. Where we start to move towards a "wow" moment is to extend this basic use of spatial and pattern matching, as shown in the above dashboard screen, to incorporate spatial analytics within the SQL pattern matching clause. This will allow us to compute the distance between transactions. Apologies for the quality of this screenshot….hopefully below you see where we have extended our SQL pattern matching clause to use location of each transaction and to calculate the distance between each transaction: This allows us to compare the time of the last transaction with the time of the current transaction and see if the distance between the two points is possible given the time frame. Obviously if I buy something in Florida from my favourite bike store (may be a new carbon saddle for my Trek) and then 5 minutes later the system sees my credit card details being used in Arizona there is high probability that this transaction in Arizona is actually fraudulent (I am fast on my Trek but not that fast!) and we can flag this up in real-time on our dashboard: In this post I have used the term "real-time" a couple of times and this is an important point and one of the key reasons why SQL really is the only language to use if you want to analyse  big data. One of the most important questions that comes up in every big data project is: how do we do analysis? Many enlightened customers are now realising that using Java-MapReduce to deliver analysis does not result in "wow" moments. These "wow" moments only come with SQL because it is offers a much richer environment, it is simpler to use and it is faster - which makes it possible to deliver real-time "Wow!". Below is a slide from Andy's session showing the results of a comparison of Java-MapReduce vs. SQL pattern matching to deliver our "wow" moment during our live demo.  You can watch our analytical mash-up "Wow" demo that compares the power of 12c SQL pattern matching + spatial analytics vs. Java-MapReduce  here: You can get more information about SQL Pattern Matching on our SQL Analytics home page on OTN, see here http://www.oracle.com/technetwork/database/bi-datawarehousing/sql-analytics-index-1984365.html.  You can get more information about our spatial analytics here: http://www.oracle.com/technetwork/database-options/spatialandgraph/overview/index.html If you would like to watch the full Database 12c OOW presentation see here: http://medianetwork.oracle.com/video/player/2686974264001

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• 2014 Conferences - JFokus, JavaLand & GeeCon!

  - by Heather VanCura

  There has been a delay in publishing these past event summaries from early 2014--JFokus in February, JavaLand in March, and GeeCon in May. As we plan for Devoxx UK next week, I found these summaries that did not make it past 'draft' stage.  We had some great successes with the first three events of 2014, a Java developer conference trifecta! Participation topics included Java, the JCP program overall and the Adopt-a-JSR programs.   First up in February was JFokus in Stockholm. The energy and talent in Stockholm is amazing and the conference organizers do a stellar job running it and welcoming the speakers of this event.  I enjoyed the city walk and speaker dinner, as well as many opportunities to interact with conference speakers and attendees, both during and after the conference hours. Reza Rehman invited me to speak during his Java EE 7 lab session about the Adopt-a-JSR program, and I gave a quickie session on the JCP and Adopt-a-JSR.  There was also a late night Birds of a Feather (BoF) session held jointly with Cecelia Borg, Martijn Verburg and Reza Rehman.  This was an interactive conversation with a focus on the Java EE community survey results and encouraging more community participation and collaboration in Java development.  The Java 8 keynote by Georges Saab and Mark Reinhold was also very entertaining,  I was sorry to miss FOSDEM happening the previous weekend this year in Brussels, but I hope to attend in 2015.  Favorite take home gift -- Lambdas cap! In March, the inaugural version of the JavaLand conference happened inside Phantasialand, an amusement park in Germany. Markus Eisele suggested having an Early Adopters area at the conference, which I was keen to implement. In 2013 at Devoxx Belgium we held some activities in the Hackergaren area around Lambdas and Java EE 7, so this was a great opportunity to expand on a more interactive conference format and Andreas Badelt from the program committee helped in the planning for this area.  Daniel Bryant and Mani Sarkar from the London Java Community led some general Adopt-a-JSR discussions and AdoptOpen JDK activities.  JCP Spec Leads, Anatole Tresch from Credit Suisse, leading JSR 354, Money & Currency API, and Ed Burns from Oracle, leading JSR 344, JavaServer Faces 2.2, attended to engage with conference attendees on their JSRs.  Favorite - Stephen Chin's roller coaster video. In May, GeeCon in Krakow was anther awesome conference!  The conference organizers were warm and welcoming and I enjoyed time getting to know the other speakers at the event. There was a JCP and Adopt-a-JSR participation session as well as a moderated panel session on Early Adopters.  We had an amazing panel -- Daniel Bryant, Arun Gupta, Tomasz Borek , and Peter Lawrey. The panel discussed the Adopt-a-JSR and Adopt OpenJDK program, and how the participants work together to get involved and contribute to both the Java SE and Java EE platforms.  If was an interesting discussion and sparked some new ideas on how Java User Groups in Poland and around the world can contribute in a significant and meaningful way to create better and more practical Java standards today and in the future.  Favorite take home gift - GeeCon mug!   These were some of the highlights of the events--looking forward to Devoxx UK next week.  I will publish these details tomorrow!

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• JavaOne Latin America 2012 Trip Report

  - by reza_rahman

  JavaOne Latin America 2012 was held at the Transamerica Expo Center in Sao Paulo, Brazil on December 4-6. The conference was a resounding success with a great vibe, excellent technical content and numerous world class speakers. Some notable local and international speakers included Bruno Souza, Yara Senger, Mattias Karlsson, Vinicius Senger, Heather Vancura, Tori Wieldt, Arun Gupta, Jim Weaver, Stephen Chin, Simon Ritter and Henrik Stahl. Topics covered included the JCP/JUGs, Java SE 7, HTML 5/WebSocket, CDI, Java EE 6, Java EE 7, JSF 2.2, JMS 2, JAX-RS 2, Arquillian and JavaFX. Bruno Borges and I manned the GlassFish booth at the Java Pavilion on Tuesday and Webnesday. The booth traffic was decent and not too hectic. We met a number of GlassFish adopters including perhaps one of the largest GlassFish deployments in Brazil as well as some folks migrating to Java EE from Spring. We invited them to share their stories with us. We also talked with some key members of the local Java community. Tuesday evening we had the GlassFish party at the Tribeca Pub. The party was definitely a hit and we could have used a larger venue (this was the first time we had the GlassFish party in Brazil). Along with GlassFish enthusiasts, a number of Java community leaders were there. We met some of the same folks again at the JUG leader's party on Wednesday evening. On Thursday Arun Gupta, Bruno Borges and I ran a hands-on-lab on JAX-RS, WebSocket and Server-Sent Events (SSE) titled "Developing JAX-RS Web Applications Utilizing Server-Sent Events and WebSocket". This is the same Java EE 7 lab run at JavaOne San Francisco. The lab provides developers a first hand glipse of how an HTML 5 powered Java EE application might look like. We had an overflow crowd for the lab (at one point we had about twenty people standing) and the lab went very well. The slides for the lab are here: Developing JAX-RS Web Applications Utilizing Server-Sent Events and WebSocket from Reza Rahman The actual contents for the lab is available here. Give me a shout if you need help getting it up and running. I gave two solo talks following the lab. The first was on JMS 2 titled "What’s New in Java Message Service 2". This was essentially the same talk given by JMS 2 specification lead Nigel Deakin at JavaOne San Francisco. I talked about the JMS 2 simplified API, JMSContext injection, delivery delays, asynchronous send, JMS resource definition in Java EE 7, standardized configuration for JMS MDBs in EJB 3.2, mandatory JCA pluggability and the like. The session went very well, there was good Q & A and someone even told me this was the best session of the conference! The slides for the talk are here: What’s New in Java Message Service 2 from Reza Rahman My last talk for the conference was on JAX-RS 2 in the keynote hall. Titled "JAX-RS 2: New and Noteworthy in the RESTful Web Services API" this was basically the same talk given by the specification leads Santiago Pericas-Geertsen and Marek Potociar at JavaOne San Francisco. I talked about the JAX-RS 2 client API, asyncronous processing, filters/interceptors, hypermedia support, server-side content negotiation and the like. The talk went very well and I got a few very kind complements afterwards. The slides for the talk are here: JAX-RS 2: New and Noteworthy in the RESTful Web Services API from Reza Rahman On a more personal note, Sao Paulo has always had a special place in my heart as the incubating city for Sepultura and Soulfy -- two of my most favorite heavy metal musical groups of all time! Consequently, the city has a perpertually alive and kicking metal scene pretty much any given day of the week. This time I got to check out a solid performance by local metal gig Republica at the legendary Manifesto Bar. I also wanted to see a Dio Tribute at the Blackmore but ran out of time and energy... Overall I enjoyed the conference/Sao Paulo and look forward to going to Brazil again next year!

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• Why Ultra-Low Power Computing Will Change Everything

  - by Tori Wieldt

  The ARM TechCon keynote "Why Ultra-Low Power Computing Will Change Everything" was anything but low-powered. The speaker, Dr. Johnathan Koomey, knows his subject: he is a Consulting Professor at Stanford University, worked for more than two decades at Lawrence Berkeley National Laboratory, and has been a visiting professor at Stanford University, Yale University, and UC Berkeley's Energy and Resources Group. His current focus is creating a standard (computations per kilowatt hour) and measuring computer energy consumption over time. The trends are impressive: energy consumption has halved every 1.5 years for the last 60 years. Battery life has made roughly a 10x improvement each decade since 1960. It's these improvements that have made laptops and cell phones possible. What does the future hold? Dr. Koomey said that in the past, the race by chip manufacturers was to create the fastest computer, but the priorities have now changed. New computers are tiny, smart, connected and cheap. "You can't underestimate the importance of a shift in industry focus from raw performance to power efficiency for mobile devices," he said. There is also a confluence of trends in computing, communications, sensors, and controls. The challenge is how to reduce the power requirements for these tiny devices. Alternate sources of power that are being explored are light, heat, motion, and even blood sugar. The University of Michigan has produced a miniature sensor that harnesses solar energy and could last for years without needing to be replaced. Also, the University of Washington has created a sensor that scavenges power from existing radio and TV signals.Specific devices designed for a purpose are much more efficient than general purpose computers. With all these sensors, instead of big data, developers should focus on nano-data, personalized information that will adjust the lights in a room, a machine, a variable sign, etc.Dr. Koomey showed some examples:The Proteus Digital Health Feedback System, an ingestible sensor that transmits when a patient has taken their medicine and is powered by their stomach juices. (Gives "powered by you" a whole new meaning!) Streetline Parking Systems, that provide real-time data about available parking spaces. The information can be sent to your phone or update parking signs around the city to point to areas with available spaces. Less driving around looking for parking spaces!The BigBelly trash system that uses solar power, compacts trash, and sends a text message when it is full. This dramatically reduces the number of times a truck has to come to pick up trash, freeing up resources and slashing fuel costs. This is a classic example of the efficiency of moving "bits not atoms." But researchers are approaching the physical limits of sensors, Dr. Kommey explained. With the current rate of technology improvement, they'll reach the three-atom transistor by 2041. Once they hit that wall, it will force a revolution they way we do computing. But wait, researchers at Purdue University and the University of New South Wales are both working on a reliable one-atom transistors! Other researchers are working on "approximate computing" that will reduce computing requirements drastically. So it's unclear where the wall actually is. In the meantime, as Dr. Koomey promised, ultra-low power computing will change everything.

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• SQL Authority News – Presenting at SQL Bangalore on May 3, 2014 – Performing an Effective Presentation

  - by Pinal Dave

  SQL Bangalore is a wonderful community and we always have a great response when we present on technology. It is SQL User Group and we discuss everything SQL there. This month we have SQL Server 2014 theme and we are going to have a community launch on this subject. We have the best of the best speakers presenting on SQL Server 2014 technology. Looking at the whole line of celebrity speakers, I have decided not to present on SQL Server. I will be presenting on the performance tuning subject, but with the twist of soft skills. I will be presenting on “Performing an Effective Presentation“. Trust me, you do not want to miss this presentation, I will be presenting on how to present effectively when presenting SQL Server topics. What this session will NOT have I personally believe that we all are good presenters most of the time. We can all easily call out if someone is bad presenter. There is no point talking about basics like bigger bullet points, talk loudly, talk with confidence, use better analogies etc. In simple words – this is not going to some philosophy session and boring notes. What this session will have Well, this session will tell stories of my life. It will tell how we can present about technology and SQL Server with the help of stories and personal experience. I am going to tell stories about two legends  who have inspired me. Right after that we will be doing two exercises together where we will learn quickly and effectively, how to become better speaker – instantly! There is no video recording of this session. If you want to get resources from this session, please sign up my newsletter at http://bit.ly/sqllearn Here are few of the slides from this presentation: Here is the details about the event and location Venue:Microsoft Corporation, Signature Building,Embassy Golf Links Business Park, Intermediate Ring Road, Domlur, Bangalore – 560071 The agenda is amazing – we have top line SQL Speakers. Everyone is welcome and don’t forget to get your friend along for this event. Loads to learn and tons to share !!! Keynote (20 mins) by Anupam Tiwari – Business Program Manager – GTSC Backup Enhancements with SQL Server 2014 by Amit Banerjee – PFE Microsoft Performance Enhancements with SQL Server 2014 by Sourabh Agarwal - PFE Microsoft LUNCH BREAK Performing an effective Presentation by Pinal Dave – Community Member (SQLAuthority.com) InMemory Enhancements with SQL Server 2014 by Balmukund Lakhani – Support Escalation Engg. Microsoft Some more lesser known enhancements with SQL Server 2014 by Vinod Kumar – Technical Architect Microsoft MTC Power Packed – Power BI with SQL Server by Kane Conway – Support Escalation Engg. Microsoft I am very big fan of Amit, Balmukund and Vinod – I have always watched their session and this time, I am going to once again attend their session without missing a single min. They are SQL legends, I am going to be there and learn when they are sharing their knowledge.  Reference: Pinal Dave (http://blog.sqlauthority.com)Filed under: PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, SQLAuthority Author Visit, T SQL

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• PASS summit 2013. We do not remember days. We remember moments.

  - by Maria Zakourdaev

    "Business or pleasure?" barked the security officer in the Charlotte International Airport. "I’m not sure, sir," I whimpered, immediately losing all courage. "I'm here for the database technologies summit called PASS”. "Sounds boring. Definitely a business trip." Boring?! He couldn’t have been more wrong. If he only knew about the countless meetings throughout the year where I waved my hands at my great boss and explained again and again how fantastic this summit is and how much I learned last year. One by one, the drops of water began eating away at the stone. He finally approved of my trip just to stop me from torturing him. Time moves as slow as a turtle when you are waiting for something. Time runs as fast as a cheetah when you are there. PASS has come...and passed. It’s been an amazing week. Enormous sqlenergy has filled the city, filled the convention center and the surrounding pubs and restaurants. There were awesome speakers, great content, and the chance to meet most inspiring database professionals from all over the world. Some sessions were unforgettable. Imagine a fully packed room with more than 500 people in awed silence, catching each and every one of Paul Randall's words. His tremendous energy and deep knowledge were truly thrilling. No words can describe Rob Farley's unique presentation style, captivating and engaging the audience. When the precious session minutes were over, I could tell that the many random puzzle pieces of information that his listeners knew had been suddenly combined into a clear, cohesive picture. I was amazed as always by Paul White's great sense of humor and his phenomenal ability to explain complicated concepts in a simple way. The keynote by the brilliant Dr. DeWitt from Microsoft in front of the full summit audience of 5000 deeply listening people was genuinely breathtaking. The entire conference throughout offered excellent speakers who inspired me to absorb the knowledge and use it when I got home. To my great surprise, I found that there are other people in this world who like replication as much I do. During the Birds of a Feather Luncheon, SQL Server MVP Ted Krueger was writing a script for replicating the food to other tables. I learned many things at PASS, and not all of them were about SQL. After three summits, this time I finally got the knack of networking. I actually went up and spoke to people, and believe me, that was not easy for an introvert. But this is what the summit is all about. Sqlpeople. They are the ones who make it such an exciting experience. I will be looking forward to the next year. Till then I have my notes and new ideas. How long was the summit? Thousands of unforgettable moments.

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• Oracle Spatial and Graph – A year in review

  - by Mandy Ho

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} What a great year for Oracle Spatial! Or shall I now say, Oracle Spatial and Graph, with our official name change this summer. There were so many exciting events and updates we had this year, and this blog will review and link to some of the events you may have missed over the year. We kicked off 2012 with our webinar: Situational Analysis at OnStar with Oracle Spatial and Graph. We collaborated with OnStar’s Emergency Strategy and Outreach expert, Jeff Joyner ,on how Onstar uses Google Earth Visualization, NAVTEQ data and Oracle Database to deliver fast, accurate emergency services to its customers. In the next webinar in our 2012 series, Oracle partner TARGUSinfo showcased how to build a robust, scalable and secure customer relationship management systems – with built-in mapping and spatial analysis, and deployed in the cloud. This is a very cool system using all Oracle technologies including Oracle Database and Fusion Middleware MapViewer. Attendees learned how to gather market insight, score prospects and customers and perform location analysis. The replay is available here. Our final webinar of the year focused on using Oracle Business Intelligence tools, along with Oracle Spatial and Graph to perform location-aware predictive analysis. Watch the webcast here: In June, we joined up with the Location Intelligence conference in Washington, DC, and had a very successful 2012 Oracle Spatial User Conference. Customers and partners from the US, as well as from EMEA and Asia, flew in to share experiences and ideas, and get technical updates from Oracle experts. Users were excited to hear about spatial-Exadata performance, and advances in MapViewer and BI. Peter Doolan of Oracle Public Sector kicked off the event with a great keynote, and US Census, NOAA, and Ordnance Survey Great Britain were just a few of the presenters. Presentation archive here. We recognized some of the most exceptional partners and customers for their contributions to advancing mainstream solutions using geospatial technologies. Planning for 2013’s conference has already started. Please contribute your papers for consideration here. http://www.locationintelligence.net/ We also launched a new Oracle PartnerNetwork Spatial Specialization – to enable partners to get validated in the marketplace for their expertise in taking solutions to market. Individuals can also get individual certifications. Learn more here. Oracle Open World was not to disappoint, with news regarding our next Oracle Spatial and Graph release, as well as the announcement of our new Oracle Spatial and Graph SIG board! Join the SIG today. One more exciting event as we look to 2013. Spatial and location technologies have a dedicated track at the January BIWA SIG Summit – on January 9-10 in Redwood Shores, CA. View the agenda and register here: www.biwasummit.org. We thank you for all your support during the year of 2012 and look towards an even more exciting 2013! Wishing you and your family a prosperous New Year and Happy Holidays!

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• OPN Exchange General Sessions –Fowler, Kurian & More!

  - by Kristin Rose

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} With so much excitement about to take place at OPN Exchange @ OpenWorld, it’s hard to decide what to attend, where to go, who to meet and what to eat! Let us help you decide by first asking a question… How often do you get to choose between seven key Oracle Executives as they address the five biggest topics facing the industry today? After the Partner Keynote with Judson Althoff, join us for the OPN Exchange General Sessions: DATE: Sunday September 30th TIME: 3:30-4:30 pm LOCATION: Moscone South, Esplanade Level John Fowler & Tom LaRocca (Technology for Partners: Room 306): Learn how to grow your top and bottom line by selling Oracle on Oracle. Chris Leone (Applications for Partners: Room 303): Catch the partner-only value prop, selling secrets and competitive compares to win with the Fusions Applications product family. Angelo Pruscino & Sohan DeMel (Engineered Systems for Partners: Room 301): Get the secrets to selling and implementing Oracle’s transformational Engineered Systems products. You won’t want to miss the Oracle Database Appliance Unplugged demonstration! Sonny Singh (Industry Solutions: Room 302): Develop profitable practices answering the challenges faced by companies operating in discrete industries and the opportunity represented by Machine2Machine Java. Thomas Kurian (Cloud for Partnesr: Room 304): Today it is all about the Cloud. Oracle offers both traditional cloud infrastructure solutions, as well cloud platform and software services. Attend this session to learn more about Oracle’s Platform, Application, and Social cloud services. Put on your thinking caps because these speakers are ready to blow your mind with five tracks of exclusive content catered to you, our partners. Boom! The OPN Communication Team Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}

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• OpenWorld: Our (Road) Maps are Looking Good!

  - by Tony Berk

  Wow, only one (or two) days down at Oracle OpenWorld! Are you on overload yet? I'm still trying to figure out how to be in 3 sessions at the same time... I guess everyone needs to prioritize! There was a lot to see in Monday's sessions, especially some great forward-looking roadmap sessions. In case you aren't here or you decided to go to other sessions, this is my quick summary of what I could capture from a couple of the roadmaps: In the Fusion CRM Strategy and Roadmap session, Anthony Lye provided an overview of the Fusion CRM strategy including the key design principles of 3 E's: Easy, Effective and Efficient. After an overview of how Oracle has deployed Fusion CRM internally to 25,000 users worldwide, Anthony discussed the features coming in the next release, the releases in the next 12 months and beyond. I can't detail too much since you haven't read Oracle's Safe Harbor statement, but check out Fusion Tap and look for new features and added functionality for sales prediction, marketing, social and integration with a number of the key Customer Experience products.  In the Oracle RightNow CX Cloud Service Vision and Roadmap session, Chris Hamilton presented the focus areas for the RightNow product. As a result of the large increase in development resources after the acquisition, the RightNow CX team is planning a lot of enhancements to the functionality, infrastructure and integrations. As a key piece of the Oracle Customer Experience (CX) strategy, RightNow will be integrated with Oracle Social Network, Oracle Commerce (ATG and Endeca), Oracle Knowledge, Oracle Policy Automation and, of course, further integration with Fusion Sales and Marketing. Look forward to seeing more on the Virtual Assistant, Smart Interaction Hub and Mobility. In addition to the roadmaps, I was looking forward to hearing from Oracle CRM customers. So, I sat in on two great Siebel customer panels: The Maximizing User Adoption Rates for Siebel Sales and Siebel Partner Relationship Management panel consisted of speakers from CSL Behring, McKesson and Intuit. It was great to get an overview of implementations for both B2B and B2C companies. It was great hearing that all of these companies have more than 1,000 sales users (Intuit has 4,000) and how the 360 degree view of the customer in Siebel is helping these customers improve their customers' experience (CX). They are all great examples of centralized implementations which have standardized processes across the globe and across business units.  Waste Management, Farmers Insurance and the US Citizenship & Immigration Services presented in the Driving Great Customer Experiences with Siebel Service Applications session. Talk about serving large customer bases! Is it possible that Farmers with only 10 million households is the smallest of these 3? All of them provided great examples of how they are improving the customer experience (CX) including 60-70% improvements in efficiency or reducing the number of applications the customer service reps (CSRs) need to use from 10 to 1 (Waste Management) and context aware call transfers to avoid the caller explaining their issue 3 times (USCIS). So that's my wrap up of only 4 sessions from Monday. In between sessions, I stopped by the Oracle DEMOgrounds and CRM Pavilion to visit with a group of great partners and see the products and partner integrations in action. Don't miss a recap of Mark Hurd's Keynote. I can't believe there were another 40+ sessions covering CRM, Fusion, Cloud, etc. that I missed today! Anyone else see any great sessions?

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• Welcome To The Nashorn Blog

  - by jlaskey

  Welcome to all.  Time to break the ice and instantiate The Nashorn Blog.  I hope to contribute routinely, but we are very busy, at this point, preparing for the next development milestone and, of course, getting ready for open source. So, if there are long gaps between postings please forgive. We're just coming back from JavaOne and are stoked by the positive response to all the Nashorn sessions. It was great for the team to have the front and centre slide from Georges Saab early in the keynote. It seems we have support coming from all directions. Most of the session videos are posted. Check out the links. Nashorn: Optimizing JavaScript and Dynamic Language Execution on the JVM. Unfortunately, Marcus - the code generation juggernaut,  got saddled with the first session of the first day. Still, he had a decent turnout. The talk focused on issues relating to optimizations we did to get good performance from the JVM. Much yet to be done but looking good. Nashorn: JavaScript on the JVM. This was the main talk about Nashorn. I delivered the little bit of this and a little bit of that session with an overview, a follow up on the open source announcement, a run through a few of the Nashorn features and some demos. The room was SRO, about 250±. High points: Sam Pullara, from Twitter, came forward to describe how painless it was to get Mustache.js up and running (20x over Rhino), and,  John Ceccarelli, from NetBeans came forward to describe how Nashorn has become an integral part of Netbeans. A healthy Q & A at the end was very encouraging. Meet the Nashorn JavaScript Team. Michel, Attila, Marcus and myself hosted a Q & A. There was only a handful of people in the room (we assume it was because of a conflicting session ;-) .) Most of the questions centred around Node.jar, which leads me to believe, Nashorn + Node.jar is what has the most interest. Akhil, Mr. Node.jar, sitting in the audience, fielded the Node.jar questions. Nashorn, Node, and Java Persistence. Doug Clarke, Akhil and myself, discussed the title topics, followed by a lengthy Q & A (security had to hustle us out.) 80 or so in the room. Lots of questions about Node.jar. It was great to see Doug's use of Nashorn + JPA. Nashorn in action, with such elegance and grace. Putting the Metaobject Protocol to Work: Nashorn’s Java Bindings. Attila discussed how he applied Dynalink to Nashorn. Good turn out for this session as well. I have a feeling that once people discover and embrace this hidden gem, great things will happen for all languages running on the JVM. Finally, there were quite a few JavaOne sessions that focused on non-Java languages and their impact on the JVM. I've always believed that one's tool belt should carry a variety of programming languages, not just for domain/task applicability, but also to enhance your thinking and approaches to problem solving. For the most part, future blog entries will focus on 'how to' in Nashorn, but if you have any suggestions for topics you want discussed, please drop a line.  Cheers. 

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• Brazil is Hot for Social Media

  - by Mike Stiles

  Today’s guest blog is from Oracle SVP Product Development Reggie Bradford, fresh off a visit to Sao Paulo, Brazil where he spoke at the Dachis Social Business Summit and spent some time getting a personal taste for the astonishing growth of social in Brazil, both in terms of usage and engagement. I knew it was big, but I now have an all-new appreciation for why the Wall Street Journal branded Brazil the “social media capital of the universe.” Brazil has the world’s 5th largest economy, an expanding middle class, an active younger demo market, a connected & outgoing culture, and an ongoing embrace of the social media platforms. According to comScore's 2012 Brazil Digital Future in Focus report, 97% are using social media, and that’s not even taking mobile-only users into account. There were 65 million Facebook users in 2012, spending an average 535 minutes there, up 208%. It’s one of Twitter’s fastest growing markets and the 2nd biggest market for YouTube. Instagram usage has grown over 300% since last year. That by itself is exciting, but look at the opportunity for social marketing brands. 74% of Brazilian social users follow brands on Facebook, and 59% have praised a company on either Twitter or Facebook. A 2011 Oh! Panel study found 81% of social networkers there used social to research new products and 75% went there looking for discounts. B2C eCommerce sales in Brazil is projected to hit $26.9 billion by 2015. I bet I’m not the only one who sees great things ahead, and I was fortunate enough give a keynote ABRADI, an association of leading digital agencies in Brazil with 53 execs from 35 agencies attending. I was also afforded the opportunity to give my impressions of what’s going on in Brazil to Jornal Propoganda & Marketing, one of the most popular publications in Latin America for marketers. I conveyed that especially in an environment like Brazil, where social users are so willing to connect and engage brands, marketers need to back away from the heavy-handed, one-way messaging of old school advertising and move toward genuine relationships and trust-building. To aide in this, organizational and operation changes must be embraced inside the enterprise. We've talked often about the new, tighter partnership forming between the CIO and CMO. If this partnership is not encouraged, fostered and resourced, the increasing amount of time consumers spend on mobile and digital, and the efficiencies and integrations offered by cloud-based software cannot be exploited. These are the kinds of changes that can yield social data that, when combined with enterprise data, helps you come to know your social audiences intimately and predict their needs. Consumers are always connected and need your brand to be accessible at any time, be it for information or customer service. And, of course, all of this is happening quite publicly. The holistic, socially-enable enterprise connects social to customer service systems and all other customer touch points, facilitating the kind of immediate, real-time, gratifying response customers are coming to expect. Social users in Brazil are highly active and clearly willing to meet us as brands more than halfway. Empowering yourself with a social management technology platform will have you set up to maximize this booming social market…from listening & monitoring to engagement to analytics to workflow & automation to globalization & language support. Brands, it’s time to be as social as the great people of Brazil are. Obrigado! @reggiebradfordPhoto: Gualberto107, freedigitalphotos.net

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