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  • Eloqua Experience 2013: Mystique, Modern Marketing and Masterful Engagement

    - by Mike Stiles
    The following is a guest post from Erick Mott, a social business leader at Oracle Eloqua. There’s a growing gap between 20th century marketing and a modern marketing way of doing business. I can’t think of a better example of modern marketing in action than what more than 2,000 people experienced in San Francisco at #EE13; customer-obsession, multichannel content, and real-time engagement all coming together at one extraordinary event. This was my first Eloqua Experience as a new Oracle Eloqua employee. In weeks prior, I heard about the mystique but didn’t know what to expect. What I’ve come to understand with more clarity is everything we do revolves around customer success, and we operate and educate at all times with these five tenets in mind: 1. Targeting: Really Know Your Buyer 2. Engagement: Create a 1:1 Relationship 3. Conversion: Visualize Guided Thinking 4. Analysis: Learn What’s Working 5. Marketing Technology: Enable and Extend the Cloud Product News from Eloqua Experience 2013 We made some announcements that John Stetic, VP of Products, Oracle Eloqua covers in this brief ‘Modern Marketing Minute’ video recorded after Wednesday’s keynote; summarized below, too: Oracle Eloqua AdFocus: While understanding the impact of a specific marketing channel was formerly relegated to marketers’ wish lists, the channels we now focus on are digital, social, and mobile. AdFocus gives marketers a single platform to dynamically create, manage and measure display ads alongside owned and earned media. AdFocus enables marketers to target only key accounts or prospects you want to reach with display ads, as well as provide creative content or personalized ad copy based on their persona and activities. Oracle Eloqua Profiler: The details of what we now know about customers have expanded into a universal customer profile, which can be used to create highly targeted segments. Marketers now can take data that’s not even stored in Eloqua to help targeted and score prospects for a complete, multichannel view of the customer. Profiler gives sales reps one, detailed view of the prospect to extend views beyond Oracle Eloqua asset activity (emails, forms, page views) to any external assets stored in Oracle Eloqua. Marketing Resource Management: New capabilities create more secure and controlled access to marketing resources and data. New integrations provide greater insight into campaign resources and management through a central marketing calendar and simplify resource management. Integrated Sales and Marketing Funnel: An integrated sales and marketing funnel view gives marketing and sales users, cross-functional teams, and executive management a consistent and clear view of pipeline performance. It also quickly provides users with historical metrics across different time spans and conditions. Eloqua AppCloud: More than 20 new AppCloud partners have been added to the community, which now includes 100+ apps. Eloqua AppCloud now provides modern marketers with an even broader range of marketing applications that help expand and enrich sales and marketing efforts; easily accessible in the Topliners Community. Social Capabilities: Recent integration between Oracle Eloqua and Oracle Social Relationship Management (SRM) deliver a comprehensive, scalable and integrated modern marketing solution. New capabilities include better tracking of social activities for a more complete customer profile. Engage Facebook custom audiences with AdFocus to deliver ads and meaningful experiences through trusted social networks. Biggest and Best Eloqua Experience. There’s a lot of talk in the industry about the Marketing Cloud. At Oracle Eloqua, we have been on a mission of delivering the most advanced and integrated modern marketing technology on the planet. It’s not just a concept but reality with proven execution, as seen first-hand this week in San Francisco. In this video, Kevin Akeroyd, SVP of Oracle Eloqua, provides some highlights of what made this year’s Eloqua Experience, exceptional, including Steve Woods’ presentation about the journey of modern marketers and Andrea Ward’s conversation with Vince Gilligan, creator of the Breaking Bad television series. The 2013 Markie Awards The Oracle Eloqua Marketing Cloud was best exemplified for me as 19 Markies were awarded to customers for their exceptional creativity and results as modern marketers. Wow, what a night to remember with so many committed and talented people working to create an extraordinary experience! To learn more about how to become a modern marketer, check out these resources. We look forward to seeing you next year at Eloqua Experience. More on Erick: 20 years experience at Oracle, Ektron, Sitecore, Lyris, Habeas, Nokia, creatorbase, Mark Monitor, Cisco Systems, GlobalFluency, Sun Microsystems, Philips NV, Elm Products and CBS TV. Patent holder with agency, Fortune 500, media, and startup company expertise. @mikestiles

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  • Boost Your SEO Efforts With Twitter

    Search engine optimization techniques continue to expand so that more innovative ways of drawing traffic to your website can be used effectively. While the online revolution has changed many things in a common man's life, one exciting facet of the World Wide Web is social networking. With social networking giants such as Twitter, Facebook, LinkedIn, Orkut and MySpace hitting the pinnacle of popularity, people have the luxury of making online friends, interact with people irrespective of national boundaries and discuss world issues without any ethnic or racial biases. Webmasters and social network gurus have also capitalized on this immense opportunity to expand their businesses and draw more traffic to their websites.

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  • Catch Oracle Today and Tomorrow at Forrester’s Customer Experience Forum 2012 East

    - by Christie Flanagan
    Continuing our coverage of the customer experience revolution this week, don’t miss a chance to catch up with Oracle at Forrester’s Customer Experience Forum 2012 East today and tomorrow in New York City. The theme for this year’s Forum is “Outside In: The Power Of Putting Customers At The Center Of Your Business” and will take a look at important questions surrounding how to transform your company in order to take best advantage of the customer experience revolution: Why is customer experience the greatest untapped source of cost savings and increased revenue today? What is the key to understanding and taking control of your customer experience ecosystem? What are the six essential customer experience disciplines? Which companies have adopted best-in-class customer experience practices? How do customer experience strategies drive differentiating activities and processes at top companies? Which organizations appoint a chief customer officer to lead their customer experience efforts? What is the future of customer experience? How can you design an enterprise wide customer experience? How can you measure the results of your customer experience efforts? As a gold sponsor of the event, there will be a numbers of ways to interact with Oracle while you’re attending the Forum.  Here are some of the highlights:Oracle Speaking SessionTuesday, June 26, 2:10pm – 2:40pmThe Customer And YOU — Today’s Winners Are Defined By Customer ExperienceAnthony Lye, Senior Vice President of Customer Relationship Management, OracleCome hear Anthony Lye, Senior Vice President of Customer Relationship Management at Oracle, explain how leading companies are investing in customer experience solutions to enrich all interactions between a customer and their company. He will discuss Oracle's vision for transforming your customer engagement, insight, and execution into a connected, personalized, and rewarding experience across all touchpoints and interactions. He will demonstrate how great customer experiences generate real business results by attracting more customers, retaining more customers, and generating more sales while improving operational efficiency.Solution ShowcaseTuesday, June 26th9:45am - 10:30am - Morning Networking Break in the Solutions Showcase11:45am – 1:15pm - Networking Lunch an Dessert in the Solutions Showcase2:40pm – 3:25pm - Afternoon Break in the Solutions Showcase5:30pm – 7:00pm - Networking Reception in the Solutions ShowcaseWednesday, June 27th9:45am - 10:30am - Morning Networking Break in the Solutions Showcase12:20pm -1:20pm - Networking Lunch and Dessert in the Solutions ShowcaseWe hope to see you there! Webcast: Learn How Ancestry.com Delivers Exceptional Online Customer Experience with Oracle WebCenterDate: Thursday, June 28, 2012Time: 10:00 AM PDT/ 1:00 PM EDT Ancestry.com is the world’s largest online family history resource, providing an engaging customer experience to more than 1.7 million members. With a wealth of learning resources and a worldwide community of family history enthusiasts, Ancestry.com helps people discover their roots and tell their family stories. Key to Ancestry.com’s success has been the delivery of an online customer experience that converts site visitors into paying subscribers and keeps them coming back. Register now to learn how Ancestry.com delivers an exception customer experience using Oracle WebCenter Sites. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Get the Picture: Pinterest for Marketers

    - by Mike Stiles
    When trying to determine on which networks to conduct social marketing, the usual suspects immediately rise to the top; Facebook & Twitter, then LinkedIn (especially if you’re B2B), then maybe some Google Plus to hedge SEO bets.  So at what juncture do brands get excited about Pinterest? Pinterest has been easy for marketers to de-prioritize thanks to the perception its usage is so dominated by women. Um, what’s wrong with that? Women make an estimated 85% of all consumer purchases. So if there are indeed over 30 million US women active on it monthly, and they do 92% of the pinning, and 84% are still active on it after 4 years, when did an audience of highly engaged, very likely sales conversions become low priority? Okay, if you’re a tech B2B SaaS product like the Oracle Social Cloud, Pinterest may not be where you focus. But if you operate in the top Pinterest categories, which are truly far-reaching, it’s time to take note of Pinterest’s performance to date: 40.1 million monthly users in the US (eMarketer). Over 30 billion pins, half of which were pinned in the last 6 months. (Big momentum) 75% of usage is on their mobile app. (In solid shape for the mobile migration) Pinterest sharing grew 58% in 2013, beating Facebook, Twitter, or LinkedIn. (ShareThis) Pinterest is the 3rd most popular sharing platform overall (over email), with 48% of all sharing on tablets. Users referred by Pinterest are 10% more likely to buy on e-commerce sites and tend to spend twice that of users coming from Facebook. (Shopify) To be fair, brands haven’t had any paid marketing opportunities on that platform…until recently. Users are seeing Promoted Pins in both category and search feeds from rollout brands like Gap, ABC Family, Ziploc, and Nestle. Are the paid pins annoying users? It seems more so than other social networks, they’re fitting right in to the intended user experience and being accepted, getting almost as many click-throughs as user pins. New York Magazine’s Kevin Roose laid it out succinctly; Pinterest offers a place that’s image-centric, search-friendly, makes things easy to purchase, makes things easy to share, and puts users in an aspirational mood to buy. Pinterest is very confident in the value of that combo and that audience, with CPM rates 5x that of the most expensive Facebook ad, plus (at least for now) required spending commitments and required pin review by Pinterest for quality. The latest developments; a continued move toward search and discovery with enhancements like Guided Search to help you hone in on what interests you, Custom Categories, and the rumored Visual Search that stands to be a liberation from text. And most recently, Pinterest has opened up its API so brands can get access to deeper insights into the best search terms and categories in which to play ball, as well as what kinds of pins stand to perform best in those areas. As we learned in our rundown this week of Social Media Examiner’s Social Media Marketing Industry Report, around 50% of marketers specifically intend on upping their use of Pinterest. If you’re a big believer in fishing where the fish are, that’s probably an efficient position to take. @mikestiles @oraclesocialPhoto: Adam Lambert_Gorwyn, freeimages.com

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  • Five Key Trends in Enterprise 2.0 for 2011

    - by kellsey.ruppel(at)oracle.com
    We recently sat down with Andy MacMillan, an industry veteran and vice president of product management for Enterprise 2.0 at Oracle, to get his take on the year ahead in Enterprise 2.0 (E2.0). He offered us his five predictions about the ways he believes E2.0 technologies will transform business in 2011. 1. Forward-thinking organizations will achieve an unprecedented level of organizational awareness. Enterprise 2.0 and Web 2.0 technologies have already transformed the ways customers, employees, partners, and suppliers communicate and stay informed. But this year we are anticipating that organizations will go to the next step and integrate social activities with business applications to deliver rich contextual "activity streams." Activity streams are a new way for enterprise users to get relevant information as quickly as it happens, by navigating to that information in context directly from their portal. We don't mean syndicating social activities limited to a single application. Instead, we believe back-office systems will be combined with social media tools to drive how users make informed business decisions in brand new ways. For example, an account manager might log into the company portal and automatically receive notification that colleagues are closing business around a certain product in his market segment. With a single click, he can reach out instantly to these colleagues via social media and learn from their successes to drive new business opportunities in his own area. 2. Online customer engagement will become a high priority for CMOs. A growing number of chief marketing officers (CMOs) have created a new direct report called "head of online"--a senior marketing executive responsible for all engagements with customers and prospects via the Web, mobile, and social media. This new field has been dubbed "Web experience management" or "online customer engagement" by firms and analyst organizations. It is likely to rapidly increase demand for a host of new business objectives and metrics from Web content management solutions. As companies interface with customers more and more over the Web, Web experience management solutions will help deliver more targeted interactions to ensure increased customer loyalty while meeting sales and business objectives. 3. Real composite applications will be widely adopted. We expect organizations to move from the concept of a single "uber-portal" that encompasses all the necessary features to a more modular, component-based concept for composite applications. This approach is now possible as IT and power users are empowered to assemble new, purpose-built composite applications quickly from existing components. 4. Records management will drive ECM consolidation. We continue to see a significant shift in the approach to records management. Several years ago initiatives were focused on overlaying records management across a set of electronic repositories and physical storage locations. We believe federated records management will continue, but we also expect to see records management driving conversations around single-platform content management consolidation. 5. Organizations will demand ECM at extreme scale. We have already seen a trend within IT organizations to provide a common, highly scalable infrastructure to consolidate and support content and information needs. But as data sizes grow exponentially, ECM at an extreme scale is likely to spread at unprecedented speeds this year. This makes sense as regulations and transparency requirements rise. The model in which ECM and lightweight CMS systems provide basic content services such as check-in, update, delete, and search has converged around a set of industry best practices and has even been coded into new industry standards such as content management interoperability services. As these services converge and the demand for them accelerates, organizations are beginning to rationalize investments into a single, highly scalable infrastructure. Is your organization ready for Enterprise 2.0 in 2011? Learn more.

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  • Pinterest and the Rising Power of Imagery

    - by Mike Stiles
    If images keep you glued to a screen, you’re hardly alone. Countless social users are letting their eyes do the walking, waiting for that special photo to grab their attention. And perhaps more than any other social network, Pinterest has been giving those eyes plenty of room to walk. Pinterest came along in 2010. Its play was that users could simply create topic boards and pin pictures to the appropriate boards for sharing. Yes there are some words, captions mostly, but not many. The speed of its growth raised eyebrows. Traffic quadrupled in the last quarter of 2011, with 7.51 million unique visitors in December alone. It now gets 1.9 billion monthly page views. And it was sticky. In the US, the average time a user spends strolling through boards and photos on Pinterest is 15 minutes, 50 seconds. Proving the concept of browsing a catalogue is not dead, it became a top 5 referrer for several apparel retailers like Land’s End, Nordstrom, and Bergdorfs. Now a survey of online shoppers by BizRate Insights says that Pinterest is responsible for more purchases online than Facebook. Over 70% of its users are going there specifically to keep up with trends and get shopping ideas. And when they buy, the average order value is $179. Pinterest is also scoring better in terms of user engagement. 66% of pinners regularly follow and repin retailers, whereas 17% of Facebook fans turn to that platform for purchase ideas. (Facebook still wins when it comes to reach and driving traffic to 3rd-party sites by the way). Social posting best practices have consistently shown that posts with photos are rewarded with higher engagement levels. You may be downright Shakespearean in your writing, but what makes images in the digital world so much more powerful than prose? 1. They transcend language barriers. 2. They’re fun and addictive to look at. 3. They can be consumed in fractions of a second, important considering how fast users move through their social content (admit it, you do too). 4. They’re efficient gateways. A good picture might get them to the headline. A good headline might then get them to the written content. 5. The audience for them surpasses demographic limitations. 6. They can effectively communicate and trigger an emotion. 7. With mobile use soaring, photos are created on those devices and easily consumed and shared on them. Pinterest’s iPad app hit #1 in the Apple store in 1 day. Even as far back as 2009, over 2.5 billion devices with cameras were on the streets generating in just 1 year, 10% of the number of photos taken…ever. But let’s say you’re not a retailer. What if you’re a B2B whose products or services aren’t visual? Should you worry about your presence on Pinterest? As with all things, you need a keen awareness of who your audience is, where they reside online, and what they want to do there. If it doesn’t make sense to put a tent stake in Pinterest, fine. But ignore the power of pictures at your own peril. If not visually, how are you going to attention-grab social users scrolling down their News Feeds at top speed? You’re competing with every other cool image out there from countless content sources. Bore us and we’ll fly right past you.

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  • How to get screen size on Windows Phone 7 Series?

    - by Igor Zevaka
    How do I programatically get the screen resolution on WP7? Here are a bunch of links that get the same job done in desktop WPF and Silverlight, but none of them work on the phone. Any ideas? http://social.msdn.microsoft.com/Forums/en-US/windowsphone7series/thread/f0639904-a368-44db-9ddd-efcaf8fc736e http://social.msdn.microsoft.com/Forums/en-US/wpf/thread/6b6b832f-0dfd-428c-84cd-b1b9e7f236cf http://stackoverflow.com/questions/254197/how-can-i-get-the-active-screen-dimensions http://social.msdn.microsoft.com/Forums/en-US/windowsphone7series/thread/f0639904-a368-44db-9ddd-efcaf8fc736e

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  • How to Avoid Your Next 12-Month Science Project

    - by constant
    While most customers immediately understand how the magic of Oracle's Hybrid Columnar Compression, intelligent storage servers and flash memory make Exadata uniquely powerful against home-grown database systems, some people think that Exalogic is nothing more than a bunch of x86 servers, a storage appliance and an InfiniBand (IB) network, built into a single rack. After all, isn't this exactly what the High Performance Computing (HPC) world has been doing for decades? On the surface, this may be true. And some people tried exactly that: They tried to put together their own version of Exalogic, but then they discover there's a lot more to building a system than buying hardware and assembling it together. IT is not Ikea. Why is that so? Could it be there's more going on behind the scenes than merely putting together a bunch of servers, a storage array and an InfiniBand network into a rack? Let's explore some of the special sauce that makes Exalogic unique and un-copyable, so you can save yourself from your next 6- to 12-month science project that distracts you from doing real work that adds value to your company. Engineering Systems is Hard Work! The backbone of Exalogic is its InfiniBand network: 4 times better bandwidth than even 10 Gigabit Ethernet, and only about a tenth of its latency. What a potential for increased scalability and throughput across the middleware and database layers! But InfiniBand is a beast that needs to be tamed: It is true that Exalogic uses a standard, open-source Open Fabrics Enterprise Distribution (OFED) InfiniBand driver stack. Unfortunately, this software has been developed by the HPC community with fastest speed in mind (which is good) but, despite the name, not many other enterprise-class requirements are included (which is less good). Here are some of the improvements that Oracle's InfiniBand development team had to add to the OFED stack to make it enterprise-ready, simply because typical HPC users didn't have the need to implement them: More than 100 bug fixes in the pieces that were not related to the Message Passing Interface Protocol (MPI), which is the protocol that HPC users use most of the time, but which is less useful in the enterprise. Performance optimizations and tuning across the whole IB stack: From Switches, Host Channel Adapters (HCAs) and drivers to low-level protocols, middleware and applications. Yes, even the standard HPC IB stack could be improved in terms of performance. Ethernet over IB (EoIB): Exalogic uses InfiniBand internally to reach high performance, but it needs to play nicely with datacenters around it. That's why Oracle added Ethernet over InfiniBand technology to it that allows for creating many virtual 10GBE adapters inside Exalogic's nodes that are aggregated and connected to Exalogic's IB gateway switches. While this is an open standard, it's up to the vendor to implement it. In this case, Oracle integrated the EoIB stack with Oracle's own IB to 10GBE gateway switches, and made it fully virtualized from the beginning. This means that Exalogic customers can completely rewire their server infrastructure inside the rack without having to physically pull or plug a single cable - a must-have for every cloud deployment. Anybody who wants to match this level of integration would need to add an InfiniBand switch development team to their project. Or just buy Oracle's gateway switches, which are conveniently shipped with a whole server infrastructure attached! IPv6 support for InfiniBand's Sockets Direct Protocol (SDP), Reliable Datagram Sockets (RDS), TCP/IP over IB (IPoIB) and EoIB protocols. Because no IPv6 = not very enterprise-class. HA capability for SDP. High Availability is not a big requirement for HPC, but for enterprise-class application servers it is. Every node in Exalogic's InfiniBand network is connected twice for redundancy. If any cable or port or HCA fails, there's always a replacement link ready to take over. This requires extra magic at the protocol level to work. So in addition to Weblogic's failover capabilities, Oracle implemented IB automatic path migration at the SDP level to avoid unnecessary failover operations at the middleware level. Security, for example spoof-protection. Another feature that is less important for traditional users of InfiniBand, but very important for enterprise customers. InfiniBand Partitioning and Quality-of-Service (QoS): One of the first questions we get from customers about Exalogic is: “How can we implement multi-tenancy?” The answer is to partition your IB network, which effectively creates many networks that work independently and that are protected at the lowest networking layer possible. In addition to that, QoS allows administrators to prioritize traffic flow in multi-tenancy environments so they can keep their service levels where it matters most. Resilient IB Fabric Management: InfiniBand is a self-managing network, so a lot of the magic lies in coming up with the right topology and in teaching the subnet manager how to properly discover and manage the network. Oracle's Infiniband switches come with pre-integrated, highly available fabric management with seamless integration into Oracle Enterprise Manager Ops Center. In short: Oracle elevated the OFED InfiniBand stack into an enterprise-class networking infrastructure. Many years and multiple teams of manpower went into the above improvements - this is something you can only get from Oracle, because no other InfiniBand vendor can give you these features across the whole stack! Exabus: Because it's not About the Size of Your Network, it's How You Use it! So let's assume that you somehow were able to get your hands on an enterprise-class IB driver stack. Or maybe you don't care and are just happy with the standard OFED one? Anyway, the next step is to actually leverage that InfiniBand performance. Here are the choices: Use traditional TCP/IP on top of the InfiniBand stack, Develop your own integration between your middleware and the lower-level (but faster) InfiniBand protocols. While more bandwidth is always a good thing, it's actually the low latency that enables superior performance for your applications when running on any networking infrastructure: The lower the latency, the faster the response travels through the network and the more transactions you can close per second. The reason why InfiniBand is such a low latency technology is that it gets rid of most if not all of your traditional networking protocol stack: Data is literally beamed from one region of RAM in one server into another region of RAM in another server with no kernel/drivers/UDP/TCP or other networking stack overhead involved! Which makes option 1 a no-go: Adding TCP/IP on top of InfiniBand is like adding training wheels to your racing bike. It may be ok in the beginning and for development, but it's not quite the performance IB was meant to deliver. Which only leaves option 2: Integrating your middleware with fast, low-level InfiniBand protocols. And this is what Exalogic's "Exabus" technology is all about. Here are a few Exabus features that help applications leverage the performance of InfiniBand in Exalogic: RDMA and SDP integration at the JDBC driver level (SDP), for Oracle Weblogic (SDP), Oracle Coherence (RDMA), Oracle Tuxedo (RDMA) and the new Oracle Traffic Director (RDMA) on Exalogic. Using these protocols, middleware can communicate a lot faster with each other and the Oracle database than by using standard networking protocols, Seamless Integration of Ethernet over InfiniBand from Exalogic's Gateway switches into the OS, Oracle Weblogic optimizations for handling massive amounts of parallel transactions. Because if you have an 8-lane Autobahn, you also need to improve your ramps so you can feed it with many cars in parallel. Integration of Weblogic with Oracle Exadata for faster performance, optimized session management and failover. As you see, “Exabus” is Oracle's word for describing all the InfiniBand enhancements Oracle put into Exalogic: OFED stack enhancements, protocols for faster IB access, and InfiniBand support and optimizations at the virtualization and middleware level. All working together to deliver the full potential of InfiniBand performance. Who else has 100% control over their middleware so they can develop their own low-level protocol integration with InfiniBand? Even if you take an open source approach, you're looking at years of development work to create, test and support a whole new networking technology in your middleware! The Extras: Less Hassle, More Productivity, Faster Time to Market And then there are the other advantages of Engineered Systems that are true for Exalogic the same as they are for every other Engineered System: One simple purchasing process: No headaches due to endless RFPs and no “Will X work with Y?” uncertainties. Everything has been engineered together: All kinds of bugs and problems have been already fixed at the design level that would have only manifested themselves after you have built the system from scratch. Everything is built, tested and integrated at the factory level . Less integration pain for you, faster time to market. Every Exalogic machine world-wide is identical to Oracle's own machines in the lab: Instant replication of any problems you may encounter, faster time to resolution. Simplified patching, management and operations. One throat to choke: Imagine finger-pointing hell for systems that have been put together using several different vendors. Oracle's Engineered Systems have a single phone number that customers can call to get their problems solved. For more business-centric values, read The Business Value of Engineered Systems. Conclusion: Buy Exalogic, or get ready for a 6-12 Month Science Project And here's the reason why it's not easy to "build your own Exalogic": There's a lot of work required to make such a system fly. In fact, anybody who is starting to "just put together a bunch of servers and an InfiniBand network" is really looking at a 6-12 month science project. And the outcome is likely to not be very enterprise-class. And it won't have Exalogic's performance either. Because building an Engineered System is literally rocket science: It takes a lot of time, effort, resources and many iterations of design/test/analyze/fix to build such a system. That's why InfiniBand has been reserved for HPC scientists for such a long time. And only Oracle can bring the power of InfiniBand in an enterprise-class, ready-to use, pre-integrated version to customers, without the develop/integrate/support pain. For more details, check the new Exalogic overview white paper which was updated only recently. P.S.: Thanks to my colleagues Ola, Paul, Don and Andy for helping me put together this article! var flattr_uid = '26528'; var flattr_tle = 'How to Avoid Your Next 12-Month Science Project'; var flattr_dsc = 'While most customers immediately understand how the magic of Oracle's Hybrid Columnar Compression, intelligent storage servers and flash memory make Exadata uniquely powerful against home-grown database systems, some people think that Exalogic is nothing more than a bunch of x86 servers, a storage appliance and an InfiniBand (IB) network, built into a single rack.After all, isn't this exactly what the High Performance Computing (HPC) world has been doing for decades?On the surface, this may be true. And some people tried exactly that: They tried to put together their own version of Exalogic, but then they discover there's a lot more to building a system than buying hardware and assembling it together. IT is not Ikea.Why is that so? Could it be there's more going on behind the scenes than merely putting together a bunch of servers, a storage array and an InfiniBand network into a rack? Let's explore some of the special sauce that makes Exalogic unique and un-copyable, so you can save yourself from your next 6- to 12-month science project that distracts you from doing real work that adds value to your company.'; var flattr_tag = 'Engineered Systems,Engineered Systems,Infiniband,Integration,latency,Oracle,performance'; var flattr_cat = 'text'; var flattr_url = 'http://constantin.glez.de/blog/2012/04/how-avoid-your-next-12-month-science-project'; var flattr_lng = 'en_GB'

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  • WebCenter 11g (11.1.1.2) Certified with E-Business Suite Release 12

    - by Steven Chan
    Oracle WebCenter Suite is an integrated suite of products used to create social applications, enterprise portals, communities, composite applications, and Internet or intranet Web sites on a standards-based, service-oriented architecture (SOA).WebCenter 11g includes a multi-channel portal framework and a suite of horizontal Enterprise 2.0 applications which provide content, presence, and social networking capabilities.WebCenter 11g (11.1.1.2) is now certified with Oracle E-Business Suite Release 12.  For installation and configuration documentation, see:Using WebCenter 11.1.1 with Oracle E-Business Suite Release 12 (Note 1074345.1)

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  • Office Live add-in 1.5 cannot be installed

    - by wisecarver
    Having trouble with a recent Windows Update that failed to install the Office Live add-in 1.5? This has been driving me nuts on a Windows 7 Ultimate 64-bit system for three days. Windows Update would fail, click the “Try again” button and…fail So like I good boy I used http://www.bing.com and have been searching for resolutions. Success! The Microsoft Social forums. http://social.answers.microsoft.com/Forums/en-US/officeinstall/thread/4c62e615-a3e5-4cf9-ae6a-5fd870dfb0bc http://support.microsoft...(read more)

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  • Silverlight Cream for March 10, 2010 - 2 -- #811

    - by Dave Campbell
    In this Issue: AfricanGeek, Phil Middlemiss, Damon Payne, David Anson, Jesse Liberty, Jeremy Likness, Jobi Joy(-2-), Fredrik Normén, Bobby Diaz, and Mike Taulty(-2-). Shoutouts: Shawn Wildermuth blogged that they posted My "What's New in Silverlight 3" Video from 0reDev Last Fall Shawn Wildermuth also has a post up for his loyal followers: Where to See Me At MIX10 Jonas Follesø has presentation materials up as well: MVVM presentation from NDC2009 on Vimeo Adam Kinney updated his Favorite Tool and Library Downloads for Silverlight From SilverlightCream.com: Styling Silverlight ListBox with Blend 3 In his latest Video Tutorial, AfricanGeek is animating the ListBox control by way of Expression Blend 3. Animating the Silverlight Opacity Mask Phil Middlemiss has written a Behavior that lets you turn a FrameworkElement into an opacity mask for it's parent container... check out his tutorial and grab the code. AddRange for ObservableCollection in Silverlight 3 Damon Payne has a post up discussing the problem with large amounts of data in an ObservableCollection, and how using AddRange is a performance booster. Easily rotate the axis labels of a Silverlight/WPF Toolkit chart David Anson blogged a solution to rotating the axis labels of a Silverlight and WPF chart. Persisting the Configuration (Updated) Jesse Liberty has a good discussion on the continuation of his HyperVideo Platform talking about what all he is needing from the database in the form of configuration information... including the relationships. Animations and View Models: IAnimationDelegate Check out Jeremy Likness' IAnimationDelegate that lets your ViewModel fire and respond to animations without having to know all about them. Button Style - Silverlight Jobi Joy converted a WPF control template into Silverlight... and you'll want to download the XAML he's got for this :) A Simple Accordion banner using ListBox Jobi Joy also has an Image Accordian created in Expression Blend... and it's a 'drop this XAML in your User Control' kinda thing... again, go grab the XAML :) WCF RIA Services Silverlight Business Application – Using ASP.NET SiteMap for Navigation Fredrik Normén has a code-laden post up on RIA Services and the ASP.NET SiteMap. He is using the Silverlight Business app template that comes with WCF RIA Services. A Simple, Selectable Silverlight TextBlock (sort of)... Bobby Diaz shares with us his solution for a Text control that can be copied from in the same manner 'normal' web controls can be. He also includes a link to another post on the same topic. Silverlight 4 Beta Networking. Part 11 - WCF and TCP Mike Taulty has another pair of video tutorials up in his Networking series. This one is on WCF over TCP Silverlight 4 Beta Networking. Part 12 - WCF and Polling HTTP Mike Taulty's 12th networking video tutorial is on WCF with HTTP polling duplex. Stay in the 'Light! Twitter SilverlightNews | Twitter WynApse | WynApse.com | Tagged Posts | SilverlightCream Join me @ SilverlightCream | Phoenix Silverlight User Group Technorati Tags: Silverlight    Silverlight 3    Silverlight 4    MIX10

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  • OPN Exchange @ OpenWorld – Don’t Forget…

    - by Kristin Rose
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Mark your calendar because we’re less than a week away from kicking off our first ever Oracle PartnerNetwork Exchange @ OpenWorld program, and do we have a lot in store for you!  So don’t forget to attend these great partner events! Sunday, 9/30: The Global Partner Keynote with Judson Althoff and other senior executives @ 1:00pm OPN Exchange General Sessions  to discuss the overview of each OPN Exchange track including, Cloud, Engineered Systems, Industries, Technology and Applications @ 3:30pm The exclusive OPN Exchange AfterDark Reception complete with the smooth sounds of Macy Gray @ 7:30pm. Don’t worry, there is plenty to come after Sunday! Be sure to take part in all the exciting activity taking place during the week, including: Over 40 + OPN Exchange Sessions taking place at the Marriott Marquis throughout the week “Test Fest” exams for OPN Specialist Certifications,  taking place throughout the week The 5k Partner Fun Run- Meet at the W Hotel lobby on Monday 10/1 at 6 a.m. PT – No registration necessary! Led by Judson Althoff, SVP of WWA&C. Social Media Rally Station- Join us in the OPN Lounge on Monday to become social savvy and leverage social media tools for your business Ice Cream Social- Monday October 1st, from 3-5:30 p.m. in the OPN Lounge. Hosted by Oracle Advanced Customer Support Services. Endless Networking Opportunities at the OPN Lounge, the Howard Street Tent for lunch, the ‘It’s a Wrap Reception’, and much more! We can’t wait to see you there! The OPN Communications Team

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  • How do I check user's unlocked achievement and leaderboard scores via GPG plugin

    - by noob
    I need to load user's achievement and their scores from leaderboard in my game. But the Social.LoadScore() and Social.LoadAchievements() both returns a 0 size array in callback. When I checked the implementation in Google Play Gaming's PlayGamePlatform.cs, both the method has this summary - Not implemented yet. Calls the callback with an empty list. So my question is How do I get this data in Unity? Has anyone tried any other method to get the data?

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  • Summit Time!

    - by Ajarn Mark Caldwell
    Boy, how time flies!  I can hardly believe that the 2011 PASS Summit is just one week away.  Maybe it snuck up on me because it’s a few weeks earlier than last year.  Whatever the cause, I am really looking forward to next week.  The PASS Summit is the largest SQL Server conference in the world and a fantastic networking opportunity thrown in for no additional charge.  Here are a few thoughts to help you maximize the week. Networking As Karen Lopez (blog | @DataChick) mentioned in her presentation for the Professional Development Virtual Chapter just a couple of weeks ago, “Don’t wait until you need a new job to start networking.”  You should always be working on your professional network.  Some people, especially technical-minded people, get confused by the term networking.  The first image that used to pop into my head was the image of some guy standing, awkwardly, off to the side of a cocktail party, trying to shmooze those around him.  That’s not what I’m talking about.  If you’re good at that sort of thing, and you can strike up a conversation with some stranger and learn all about them in 5 minutes, and walk away with your next business deal all but approved by the lawyers, then congratulations.  But if you’re not, and most of us are not, I have two suggestions for you.  First, register for Don Gabor’s 2-hour session on Tuesday at the Summit called Networking to Build Business Contacts.  Don is a master at small talk, and at teaching others, and in just those two short hours will help you with important tips about breaking the ice, remembering names, and smooth transitions into and out of conversations.  Then go put that great training to work right away at the Tuesday night Welcome Reception and meet some new people; which is really my second suggestion…just meet a few new people.  You see, “networking” is about meeting new people and being friendly without trying to “work it” to get something out of the relationship at this point.  In fact, Don will tell you that a better way to build the connection with someone is to look for some way that you can help them, not how they can help you. There are a ton of opportunities as long as you follow this one key point: Don’t stay in your hotel!  At the least, get out and go to the free events such as the Tuesday night Welcome Reception, the Wednesday night Exhibitor Reception, and the Thursday night Community Appreciation Party.  All three of these are perfect opportunities to meet other professionals with a similar job or interest as you, and you never know how that may help you out in the future.  Maybe you just meet someone to say HI to at breakfast the next day instead of eating alone.  Or maybe you cross paths several times throughout the Summit and compare notes on different sessions you attended.  And you just might make new friends that you look forward to seeing year after year at the Summit.  Who knows, it might even turn out that you have some specific experience that will help out that other person a few months’ from now when they run into the same challenge that you just overcame, or vice-versa.  But the point is, if you don’t get out and meet people, you’ll never have the chance for anything else to happen in the future. One more tip for shy attendees of the Summit…if you can’t bring yourself to strike up conversation with strangers at these events, then at the least, after you sit through a good session that helps you out, go up to the speaker and introduce yourself and thank them for taking the time and effort to put together their presentation.  Ideally, when you do this, tell them WHY it was beneficial to you (e.g. “Now I have a new idea of how to tackle a problem back at the office.”)  I know you think the speakers are all full of confidence and are always receiving a ton of accolades and applause, but you’re wrong.  Most of them will be very happy to hear first-hand that all the work they put into getting ready for their presentation is paying off for somebody. Training With over 170 technical sessions at the Summit, training is what it’s all about, and the training is fantastic!  Of course there are the big-name trainers like Paul Randall, Kimberly Tripp, Kalen Delaney, Itzik Ben-Gan and several others, but I am always impressed by the quality of the training put on by so many other “regular” members of the SQL Server community.  It is amazing how you don’t have to be a published author or otherwise recognized as an “expert” in an area in order to make a big impact on others just by sharing your personal experience and lessons learned.  I would rather hear the story of, and lessons learned from, “some guy or gal” who has actually been through an issue and came out the other side, than I would a trained professor who is speaking just from theory or an intellectual understanding of a topic. In addition to the three full days of regular sessions, there are also two days of pre-conference intensive training available.  There is an extra cost to this, but it is a fantastic opportunity.  Think about it…you’re already coming to this area for training, so why not extend your stay a little bit and get some in-depth training on a particular topic or two?  I did this for the first time last year.  I attended one day of extra training and it was well worth the time and money.  One of the best reasons for it is that I am extremely busy at home with my regular job and family, that it was hard to carve out the time to learn about the topic on my own.  It worked out so well last year that I am doubling up and doing two days or “pre-cons” this year. And then there are the DVDs.  I think these are another great option.  I used the online schedule builder to get ready and have an idea of which sessions I want to attend and when they are (much better than trying to figure this out at the last minute every day).  But the problem that I have run into (seems this happens every year) is that nearly every session block has two different sessions that I would like to attend.  And some of them have three!  ACK!  That won’t work!  What is a guy supposed to do?  Well, one option is to purchase the DVDs which are recordings of the audio and projected images from each session so you can continue to attend sessions long after the Summit is officially over.  Yes, many (possibly all) of these also get posted online and attendees can access those for no extra charge, but those are not necessarily all available as quickly as the DVD recording are, and the DVDs are often more convenient than downloading, especially if you want to share the training with someone who was not able to attend in person. Remember, I don’t make any money or get any other benefit if you buy the DVDs or from anything else that I have recommended here.  These are just my own thoughts, trying to help out based on my experiences from the 8 or so Summits I have attended.  There is nothing like the Summit.  It is an awesome experience, fantastic training, and a whole lot of fun which is just compounded if you’ll take advantage of the first part of this article and make some new friends along the way.

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  • Rapid Evolution of Society & Technology

    - by Michael Snow
    We caught up with Brian Solis on the phone the other day and Christie Flanagan had a chance to chat with him and learn a bit more about him and some of the concepts he'll be addressing in our Social Business Thought Leaders Webcast on Thursday 12/13/12. «--- Interview with Brian Solis  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-ascii- mso-ascii-theme-font:minor-latin; mso-fareast- mso-fareast-theme-font:minor-latin; mso-hansi- mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Be sure and register for this week's webcast ---» ------------------- Guest post by Brian Solis. Reposted (Borrowed) from his posting of May 24, 2012 Dear [insert business name], what’s your promise? - Brian Solis You say you want to get closer to customers, but your actions are different than your words. You say you want to “surprise and delight” customers, but your product development teams are too busy building against a roadmap without consideration of the 5th P of marketing…people. Your employees are your number one asset, however the infrastructure of the organization has turned once optimistic and ambitious intrapreneurs into complacent cogs or worse, your greatest detractors. You question the adoption of disruptive technology by your internal champions yet you’ve not tried to find the value for yourself. You’re a change agent and you truly wish to bring about change, but you’ve not invested time or resources to answer “why” in your endeavors to become a connected or social business. If we are to truly change, we must find purpose. We must uncover the essence of our business and the value it delivers to traditional and connected consumers. We must rethink the spirit of today’s embrace and clearly articulate how transformation is going to improve customer and employee experiences and relationships now and over time. Without doing so, any attempts at evolution will be thwarted by reality. In an era of Digital Darwinism, no business is too big to fail or too small to succeed. These are undisciplined times which require alternative approaches to recognize and pursue new opportunities. But everything begins with acknowledging the 360 view of the world that you see today is actually a filtered view of managed and efficient convenience. Today, many organizations that were once inspired by innovation and engagement have fallen into a process of marketing, operationalizing, managing, and optimizing. That might have worked for the better part of the last century, but for the next 10 years and beyond, new vision, leadership and supporting business models will be written to move businesses from rigid frameworks to adaptive and agile entities. I believe that today’s executives will undergo a great test; a test of character, vision, intention, and universal leadership. It starts with a simple, but essential question…what is your promise? Notice, I didn’t ask about your brand promise. Nor did I ask for you to cite your mission and vision statements. This is much more than value propositions or manufactured marketing language designed to hook audiences and stakeholders. I asked for your promise to me as your consumer, stakeholder, and partner. This isn’t about B2B or B2C, but instead, people to people, person to person. It is this promise that will breathe new life into an organization that on the outside, could be misdiagnosed as catatonic by those who are disrupting your markets. A promise, for example, is meant to inspire. It creates alignment. It serves as the foundation for your vision, mission, and all business strategies and it must come from the top to mean anything. For without it, we cannot genuinely voice what it is we stand for or stand behind. Think for a moment about the definition of community. It’s easy to confuse a workplace or a market where everyone simply shares common characteristics. However, a community in this day and age is much more than belonging to something, it’s about doing something together that makes belonging matter The next few years will force a divide where companies are separated by intention as measured by actions and words. But, becoming a social business is not enough. Becoming more authentic and transparent doesn’t serve as a mantra for a renaissance. A promise is the ink that inscribes the spirit of the relationship between you and me. A promise serves as the words that influence change from within and change beyond the halls of our business. It is the foundation for a renewed embrace, one that must then find its way to every aspect of the organization. It’s the difference between a social business and an adaptive business. While an adaptive business can also be social, it is the culture of the organization that strives to not just use technology to extend current philosophies or processes into new domains, but instead give rise to a new culture where striving for relevance is among its goals. The tools and networks simply become enablers of a greater mission You are reading this because you believe in something more than what you’re doing today. While you fight for change within your organization, remember to aim for a higher purpose. Organizations that strive for innovation, imagination, and relevance will outperform those that do not. Part of your job is to lead a missionary push that unites the groundswell with a top down cascade. Change will only happen because you and other internal champions see what others can’t and will do what other won’t. It takes resolve. It takes the ability to translate new opportunities into business value. And, it takes courage. “This is a very noisy world, so we have to be very clear what we want them to know about us”-Steve Jobs ----------------------------------------------------------------- So -- where do you begin to evaluate the kind of experience you are delivering for your customers, partners, and employees?  Take a look at this White Paper: Creating a Successful and Meaningful Customer Experience on the Web and then have a cup of coffee while you listen to the sage advice of Guy Kawasaki in a short video below.   An interview with Guy Kawasaki on Maximizing Social Media Channels 

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  • Breakfast Keynote, More at Gartner IAM Summit This Week

    - by Tanu Sood
    Gartner Identity and Access Management Conference We look forward to seeing you at the.... Gartner Identity and Access Management Conference Oracle is proud to be a Silver Sponsor of the Gartner Identity and Access Management Summit happening December 3 - 5 in Las Vegas, NV. Don’t miss the opportunity to hear Oracle Senior VP of Identity Management, Amit Jasuja, present Trends in Identity Management at our keynote presentation and breakfast on Tuesday, December 4th at 7:30 a.m. Everyone that attends is entered into a raffle to win a free JAWBONE JAMBOX wireless speaker system. Also, don’t forget to visit the Oracle Booth to mingle with your peers and speak to Oracle experts. Learn how Oracle Identity Management solutions are enabling the Social, Mobile, and Cloud (SoMoClo) environments. Visit Oracle Booth #S15 to: View a demonstration of our latest release - Oracle Identity Management 11g R2 Visit our virtual collateral rack and download useful resources Enter to win a JAWBONE JAMBOX Wireless Speaker System Exhibit Hall Hours Monday, December 3 — 11:45 a.m. – 1:45 p.m. and 6:15 p.m. – 8:15 p.m. Tuesday, December 4 — 11:45 a.m. – 2:45 p.m. To schedule a meeting with Oracle Identity Management executives and experts at Gartner IAM, please email us or speak to your account representative. We look forward to seeing you at the Gartner Identity and Access Management Summit! Visit Oracle at Booth #S15 Gartner IAM SummitDecember 3 - 5, 2012 Caesars Palace Attend our Keynote Breakfast Trends in Identity Management Tuesday, December 4, 2012 7:15 a.m. - 8:00 a.m., Octavius 16 Speakers: Amit Jasuja, Senior Vice President, Identity Management Oracle Ranjan Jain, Enterprise Architect, Cisco As enterprises embrace mobile and social applications, security and audit have moved into the foreground. The way we work and connect with our customers is changing dramatically and this means re-thinking how we secure the interaction and enable the experience. Work is an activity not a place - mobile access enables employees to work from any device anywhere and anytime. Organizations are utilizing "flash teams" - instead of a dedicated group to solve problems, organizations utilize more cross-functional teams. Work is now social - email collaboration will be replaced by dynamic social media style interaction. In this session, we will examine these three secular trends and discuss how organizations can secure the work experience and adapt audit controls to address the "new work order". Stay Connected: For more information, please visit www.oracle.com/identity. Copyright © 2012, Oracle. All rights reserved. Contact Us | Legal Notices and Terms of Use | Privacy Statement SEO100120175 Oracle Corporation - Worldwide Headquarters, 500 Oracle Parkway, OPL - E-mail Services, Redwood Shores, CA 94065, United States Your privacy is important to us. You can login to your account to update your e-mail subscriptions or you can opt-out of all Oracle Marketing e-mails at any time.Please note that opting-out of Marketing communications does not affect your receipt of important business communications related to your current relationship with Oracle such as Security Updates, Event Registration notices, Account Management and Support/Service communications.

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  • TGIF: Engagement Wrap-up

    - by Michael Snow
    We've had a very busy week here at Oracle and as we build up to Oracle OpenWorld starting in less than 10 days - it doesn't look like things will be slowing down. Engagement is definitely in the air this week. Our friend, John Mancini published a great article entitled: "The World of Engagement" on his Digital Landfill blog yesterday and we hosted a great webcast with R "Ray" Wang from Constellation Research yesterday on the "9 C's of Engagement". 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} I wanted to wrap-up the week with some key takeaways from our webcast yesterday with Ray Wang. If you missed the webcast yesterday, fear not - it is now available  On-Demand. We'll leave you this week with lots of questions about how to navigate these churning waters of engagement. Stay tuned to the Oracle WebCenter Social Business Thought Leaders Webcast Series as we fuel this dialogue. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Company Culture Does company support a culture of putting customer satisfaction ahead of profits? Does culture promote creativity and cross functional employee collaboration? Does culture accept different views of multi-generational workforce? Does culture promote employee training and skills development Does culture support upward mobility and long term retention? Does culture support work-life balance? Does the culture provide rewards for employee for outstanding customer support? Channels What are the current primary channels for customer communications? What do you think will be the primary channels in two years? Is company developing support model for emerging channels? Do all channels consistently deliver the same level of customer support? Do you know the cost per transaction across all channels? Do you engage customers proactively across multiple channels? Do all channels have access to the same customer information? Community Does company extend customer support into virtual communities of interest? Does company facilitate educating users through its virtual communities? Does company mine its customer’s experience into useful data? Does company increase the value for customers through using data to deliver new products and services? Does company support two way interactions with its customers through communities of interest? Does company actively support social CRM, online communities and social media markets? Credibility Does company market its trustworthiness through external certificates such as business licenses, BBB certificates or other validations? Does company promote trust through customer testimonials and case studies on ethical business practices? Does company promote truthful market campaigns Does company make it easy for customers to complain? Does company build its reputation for standing behind its products with guarantees for satisfaction? Does company protect its customer data with high security measures> Content What sources do you use to create customer content? Does company mine social media and blogs for customer content? How does your company sort, store and retain its customer content? How frequently does content get updated? What external sources do you use for customer content? How many responses are typically received from a knowledge management system inquiry? Does your company use customer content to design and develop new product and services? Context Does your company market to customers in clusters or individually? Does your company customize its messages and personalize them to specific needs of each individual customer? Does your company store customer data based on their past behaviors, purchases, sentiment analysis and current activities? Does your company manage customer context according to channels used? For example identify personal use channels versus business channels? What is your frequency of collecting customer activities across various touch points? How is your customer data stored and analyzed? Is contextual data used for future customer outreach? Cadence Which channels does your company measure-web site visits, phone calls, IVR, store visits, face to face, social media? Does company make effective use of cross channel marketing to promote more frequent customer engagement? Does your company rate the patterns relevant for your product or service and monitor usage against this pattern? Does your company measure the frequency of both online and offline channels? Does your company apply metrics to the frequency of customer engagements with product or services revenues? Does your company consolidate data for customer engagement across various channels for a complete view of its customer? Catalyst Does company offer coupon discounts? Does company have a customer loyalty program or a VIP membership program? Does company mine customer data to target specific groups of buyers? Do internal employees serve as ambassadors for customer programs? Does company drive loyalty through social media loyalty programs? Does company build rewards based on using loyalty data? Does company offer an employee incentive program to drive customer loyalty?

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  • Complex Event Processing and SQL in London next week

    - by simonsabin
    Don’t forget that we have the Stream Insight team coming to London and will be presenting at a SQL Social event on the 9th June. Stream Insight is one of the exciting new features in SQL Server 2008 R2. There are numerous uses of Stream Insight one being Algorithmic Trading an exciting topic in the banking sector. For details of what Stream Insight is go to the teams blog http://blogs.msdn.com/streaminsight/archive/2010/04/22/rtm.aspx and follow some of the links. For more details of the SQL Social...(read more)

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  • Is the Website Dead?

    Has social networking become "the" way to be found on the World Wide Web? What is the impact of this frenzy of online activity? Is this networking phenomenon fast replacing the "traditional" website?

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  • Big Companies Influence Retail in 2010

    - by David Dorf
    From a retail industry perspective, 2010 will go down as the year mobile went mainstream, the economy recovered from the crash, and Facebook surpassed Google as the most influential online property. While the economy certainly had the biggest impact on the retail industry, a few big companies also exerted influence. Here's a rundown and a look back at 2010: Apple -- Steve Jobs and company continued to lead the mobile pack. Consumers are using their iPhones to shop, retailers are using the iPod Touch for mobile checkout, and both are embracing the iPad as the next wave of technology. The Next Technology from Apple Mobile Platforms in Retail Apple Stores, Touch2Systems, and the iPad Google -- Not to be outdone, Google's Android platform grew faster than Apple's, plus they support QRCodes natively and will probably beat Apple to NFC. Google Checkout, Product Search, and Boutiques.com continue to impact the e-commerce scene. Google Leverages Like.com Facebook -- While the movie The Social Network certainly made Facebook a household name, Connect, Places, and seeing the "like" button all over the Web really pushed Facebook everywhere. 2010 set the foundations for f-commerce. Facebook Participatory Promotions Crowd Savers What's the value of a Facebook fan? Step Aside Google Leveraging Social Networks for Retail Social Shopping at Nine West Groupon -- This newcomer executed on a simple concept flawlessly, making them the fasted company to reach $1B in revenue. (See cool chart from Silicon Alley Insider.) Google's offer of $5-6B wasn't enough, so now they are raising an additional $1B in funding, presumably to buy-up all the copycats across the globe. Changing the Way We Shop Amazon -- As if leading the e-commerce charge wasn't enough, Amazon shook things up with their purchase of Woot and release of their Price Checker mobile app. They continue to push boundaries with Kindle, and don't seem worried about the iPad at all. You Can't Win on Price Amazon Looks at Your Social Graph eBay -- Acquiring Skype didn't exactly work out, but eBay's purchase of PayPal and RedLaser are driving the company forward. They are still a major force. Bump the Bill Oracle, SAP, HP, IBM, and Cisco left their marks on the retail industry as well with various acquisitions and CxO shake-ups. We'll just have to wait and see what 2011 brings next.

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  • Role of SMO Services in Search Engine Ranking

    Those involved in the web business know very well about all the benefits that come with Social Media Optimization and the added advantages that one gets when Social Media Optimization campaigns are performed on websites. The campaigns are very rigorous and content rich and work on many aspects of the website such as it presence, visibility and certain other things that become evident when the website starts attracting business and starts making an impact.

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  • Great finds: More TechNet Survival Guides

    - by Enrique Lima
    It has been some time now since Windows Server 2008 R2 arrived, but the features and capabilities in many cases are just now starting to surface with company’s implementing or looking at using. Here is a link to the Survival Guide on TechNet: http://social.technet.microsoft.com/wiki/contents/articles/windows-server-2008-r2-survival-guide.aspx The other item that is coming stronger and stronger is PowerShell.  I mentioned before the need to learn and get into using it as it is a great tool. http://social.technet.microsoft.com/wiki/contents/articles/windows-powershell-survival-guide.aspx

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  • XSIGO Product Training Now Available

    - by Cinzia Mascanzoni
    Xsigo Sales and Pre-Sales training is available via iLearning for partners registered in OPN Server and Storage Systems Knowledge Zones. The recommended online training sessions provide sales training solutions that equip partners with the product knowledge, market knowledge and selling strategies to help achieve their revenue targets. Partners are invited to learn more here: Sales Training: Product Essentials For Sales - Oracle Virtual Networking Pre-Sales Training and Product Essentials For Sales Consultants - Oracle Virtual Networking.

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  • Oracle SRM increases enterprise footprint with Eloqua integration: an Ovum report

    - by Richard Lefebvre
    At Oracle OpenWorld in September, Oracle announced that Social Relationship Management (SRM) suite is further integrated with Oracle Eloqua, its newly acquired marketing automation platform. "Oracle is the only leading vendor to date to have fully integrated social with a sales lead management platform within the context of marketing automation" writes Gerry Brown in this Ovum report, in which you can read and understand all the benefits of this integration,

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