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  • Abstraction is for lame programmers ? [closed]

    - by Zaban Khuli
    Hi, there's this senior developer in my company who's (in his own opinion) a pretty good C programmer. I happen to be from functional background (ML, to be specific) and so for me composition and abstraction are the two basic elements of programming. But this MrSmartyPants has got some kind of superiority complex and he'd always argue with me that abstraction is for lame programmers and _real_ programmers do not need it. Is it a problem with this guy or all C programmers have this opinion that abstraction is for lame programmers?

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  • Summer Learning Opportunities for an upcoming College Freshman

    - by SteveStifler
    I'm currently a senior in high school, about to matriculate and pursue a major in Computer Science (possibly dual-major with electrical engineering. Comments?). I already program regularly as a hobby, but I would like to get a jump start this summer by perhaps attending a seminar, helping out on an open source project...you know, something legitimate that will bolster my knowledge of the computer science field. Any ideas?

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  • About Php development

    - by rahul
    hi actually i m new in prograamming and i have developed two projects one in osdate and other is my own code and i am jyst 6 months older in php as developer i am not happy with my code standard i want to improve that plz anyone can suggest me about standard and how to organised your project before starting ??i know its funny bt i dnt have any senior in my office i have to make myself

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  • why developping ASP.NET - MVC?

    - by sam
    Hi Guys, I am new to web development, I am coding some ASP.NET, I checked a lot of examples using MVC in ASP.NET, But I am looking for verbal answers from senior programmers, about why using MVC? can U as seniors and team leaders show me the benefits?? and why not keeping using asp.net webforms? thanks

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  • What is model driven development good for?

    - by happyappa
    Microsoft, of Cairo fame, is working on Oslo, a new modeling platform. Bob Muglia, Senior Vice President of Microsoft Server & Tools Business, states that the benefits of modeling have always been clear. In simple, practical terms, what are the clear benefits that Oslo bestows upon its users?

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  • How to Delete all data from a table which contain self referencing foreign key

    - by Shantanu Gupta
    I have a table which has employee relationship defined within itself. i.e. EmpID Name SeniorId ----------------------- 1 A NULL 2 B 1 3 C 1 4 D 3 and so on... Where Senior ID is a foreign key whose primary key table is same with refrence column EmpId I want to clear all rows from this table without removing any constraint. How can i do this? Deletion need to be performed like this 4, 3 , 2 , 1 How can I do this

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  • why developing ASP.NET - MVC?

    - by sam
    Hi Guys, I am new to web development, I am coding some ASP.NET, I checked a lot of examples using MVC in ASP.NET, But I am looking for verbal answers from senior programmers, about why using MVC? can U as seniors and team leaders show me the benefits?? and why not keeping using asp.net webforms? thanks

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  • What is the technical skill degree of your co-workers?

    - by bonefisher
    For now it has been around 4 years that I work as developer. Most of my team mates, from their tech-skill, programming ability and code practices view, are somewhere between junior and senior. In all my previous jobs, there was a real geek who was brilliant at coding/analyzing/lead, but the others were just 'average' programmers. How would you rank your co-workers as good developers from rank 1 (best) - 5 (worst) ?

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  • pleasae help in j2me

    - by samira
    hello i am a student and i am doing my senior project it is about developing an application in j2me for scanning a barcode and extract the number of the barcode in a message to be send. please i search the net but i cant found something usefull i am new at j2me if someone could help me with sourch code and how to create it i will be very thankfull my email is [email protected] thanks in advanced

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  • Open source project. I want to participate in something

    - by user69514
    I am a senior in Computer Science. I want to be part of some open source project. I don't know what's available out there. Can anybody guide me? I'm good with Java, not that great with C and C++, but I know both. I also know some Cincom Smalltalk. Or if anyone has something good that they're working on I could help.

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  • What list of words can be used in commit messages after fixing a bug?

    - by mkafkas
    I am currently working on a senior project on software engineering and implementing a defect prediction mechanism in software projects which use version control system. Therefore, i want to ask the community about their commit message procedures. Which words in the commit messages may infer "bug fixed" meaning? So that, i can understand that the modified files in that revision was in a buggy state?

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  • Leading a Developer Meeting?

    - by hypoxide
    I've recently inherited responsibility for organizing and running the hour long monthly developer meetings at my office. I've only been out of college for 2 years so I'm kind of intimidated by holding the reins for this type of thing. The group is composed of about 20 developers, more than half of which are significantly more senior than I am. I need some tips on how to make this meeting valuable for everybody, as well as any possible advice/consolation/condolences you can give me.

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  • How Oracle Data Integration Customers Differentiate Their Business in Competitive Markets

    - by Irem Radzik
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 With data being a central force in driving innovation and competing effectively, data integration has become a key IT approach to remove silos and ensure working with consistent and trusted data. Especially with the release of 12c version, Oracle Data Integrator and Oracle GoldenGate offer easy-to-use and high-performance solutions that help companies with their critical data initiatives, including big data analytics, moving to cloud architectures, modernizing and connecting transactional systems and more. In a recent press release we announced the great momentum and analyst recognition Oracle Data Integration products have achieved in the data integration and replication market. In this press release we described some of the key new features of Oracle Data Integrator 12c and Oracle GoldenGate 12c. In addition, a few from our 4500+ customers explained how Oracle’s data integration platform helped them achieve their business goals. In this blog post I would like to go over what these customers shared about their experience. Land O’Lakes is one of America’s premier member-owned cooperatives, and offers an extensive line of agricultural supplies, as well as production and business services. Rich Bellefeuille, manager, ETL & data warehouse for Land O’Lakes told us how GoldenGate helped them modernize their critical ERP system without impacting service and how they are moving to new projects with Oracle Data Integrator 12c: “With Oracle GoldenGate 11g, we've been able to migrate our enterprise-wide implementation of Oracle’s JD Edwards EnterpriseOne, ERP system, to a new database and application server platform with minimal downtime to our business. Using Oracle GoldenGate 11g we reduced database migration time from nearly 30 hours to less than 30 minutes. Given our quick success, we are considering expansion of our Oracle GoldenGate 12c footprint. We are also in the midst of deploying a solution leveraging Oracle Data Integrator 12c to manage our pricing data to handle orders more effectively and provide a better relationship with our clients. We feel we are gaining higher productivity and flexibility with Oracle's data integration products." ICON, a global provider of outsourced development services to the pharmaceutical, biotechnology and medical device industries, highlighted the competitive advantage that a solid data integration foundation brings. Diarmaid O’Reilly, enterprise data warehouse manager, ICON plc said “Oracle Data Integrator enables us to align clinical trials intelligence with the information needs of our sponsors. It helps differentiate ICON’s services in an increasingly competitive drug-development industry."  You can find more info on ICON's implementation here. A popular use case for Oracle GoldenGate’s real-time data integration is offloading operational reporting from critical transaction processing systems. SolarWorld, one of the world’s largest solar-technology producers and the largest U.S. solar panel manufacturer, implemented Oracle GoldenGate for real-time data integration of manufacturing data for fast analysis. Russ Toyama, U.S. senior database administrator for SolarWorld told us real-time data helps their operations and GoldenGate’s solution supports high performance of their manufacturing systems: “We use Oracle GoldenGate for real-time data integration into our decision support system, which performs real-time analysis for manufacturing operations to continuously improve product quality, yield and efficiency. With reliable and low-impact data movement capabilities, Oracle GoldenGate also helps ensure that our critical manufacturing systems are stable and operate with high performance."  You can watch the full interview with SolarWorld's Russ Toyama here. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Starwood Hotels and Resorts is one of the many customers that found out how well Oracle Data Integration products work with Oracle Exadata. Gordon Light, senior director of information technology for StarWood Hotels, says they had notable performance gain in loading Oracle Exadata reporting environment: “We leverage Oracle GoldenGate to replicate data from our central reservations systems and other OLTP databases – significantly decreasing the overall ETL duration. Moving forward, we plan to use Oracle GoldenGate to help the company achieve near-real-time reporting.”You can listen about Starwood Hotels' implementation here. Many companies combine the power of Oracle GoldenGate with Oracle Data Integrator to have a single, integrated data integration platform for variety of use cases across the enterprise. Ufone is another good example of that. The leading mobile communications service provider of Pakistan has improved customer service using timely customer data in its data warehouse. Atif Aslam, head of management information systems for Ufone says: “Oracle Data Integrator and Oracle GoldenGate help us integrate information from various systems and provide up-to-date and real-time CRM data updates hourly, rather than daily. The applications have simplified data warehouse operations and allowed business users to make faster and better informed decisions to protect revenue in the fast-moving Pakistani telecommunications market.” You can read more about Ufone's use case here. In our Oracle Data Integration 12c launch webcast back in November we also heard from BT’s CTO Surren Parthab about their use of GoldenGate for moving to private cloud architecture. Surren also shared his perspectives on Oracle Data Integrator 12c and Oracle GoldenGate 12c releases. You can watch the video here. These are only a few examples of leading companies that have made data integration and real-time data access a key part of their data governance and IT modernization initiatives. They have seen real improvements in how their businesses operate and differentiate in today’s competitive markets. You can read about other customer examples in our Ebook: The Path to the Future and access resources including white papers, data sheets, podcasts and more via our Oracle Data Integration resource kit. /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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  • Invitación a evento de Oracle sobre Transformación del CPD

    - by Eloy M. Rodríguez
    Ahora que se acaba el año y se van dejando atrás los últimos empujones a los temas que hay que cerrar, es un buen momento para hacer un pequeño alto en el camino y asistir a este evento que organiza Oracle y reflexionar sobre los enfoques innovadores que se plantean ya que la actual situación reclama actuaciones diferentes y, a veces, el árbol tapa al bosque. Adjunto la invitación oficial, con la agenda y acceso al registro automático.. Oracle Transformación del Centro de Datos: Acelerando la adopción eficaz de la Cloud Transformación del Centro de Datos: Acelerando la adopción eficaz de la Cloud Únase a nosotros en el evento Transformación del Centro de Datos y descubra cómo implementar un centro de datos que esté diseñado para promover la innovación, ofreciendo un mayor rendimiento y fiabilidad, simplificando la gestión y reduciendo significativamente los costes. Venga a conocer los últimas novedades tecnológicas aplicables a su negocio que Oracle acaba de anunciar en Oracle Open World, su conferencia mundial por excelencia, como el Supercluster, el nuevo procesador T4 y las soluciones de Storage Pillar. Sólo Oracle diseña hardware y software, para que estos trabajen conjuntamente desde las aplicaciones al disco, lo que permite reducir la complejidad, impulsar la productividad en toda la empresa y acelerar la innovación empresarial. Únase a nosotros para descubrir cómo transformar su centro de datos para maximizar la eficacia y restablecer IT como una ventaja competitiva del negocio de su empresa. Comparta ideas y experiencias con los mejores expertos y ejecutivos y descubra como: Acelerar la transformación del centro de datos a través de la tecnología que proporciona un rendimiento espectacular y una mayor eficiencia Reducir costes, acelerar y simplificar el despliegue y la consolidación de bases de datos y aplicaciones Optimizar el rendimiento a través de la utilización de los productos Oracle con la tecnología de virtualización incorporada sin coste adicional Minimizar el riesgo durante los despliegues de cloud empresarial con el apoyo de los productos líderes del mercado en materia de seguridad Aumentar la productividad y responder rápidamente a los cambios del mercado con las soluciones optimizadas de Oracle Transforme su centro de datos para optimizar el rendimiento, incrementar la agilidad de su negocio y maximizar sus inversiones en IT. No deje pasar esta oportunidad e inscríbase hoy mismo a este evento que tendrá lugar el próximo 14 de diciembre en Madrid. Inscríbase hoy mismo Para más información, contacte con [email protected] Inscríbase ahora 14 de diciembre de 2011 09:00 - 16:00 CÍRCULO DE BELLAS ARTES DE MADRID C/ Alcalá, 42 28014 MadridEntrada por c/ Marqués de Casa Riera Programa 09:00 Registro 09:30 Bienvenida e IntroducciónJoão Taron, Vice-President & Hardware Leader, Oracle Iberia 09:45 Estrategia OracleGerhard Schlabschi, Business Development Director, Oracle Systems EMEA 10:20 Como transformar su centro de datos eficazmente Manuel Vidal, Director Systems Presales, Oracle Iberia 10:45 Caso de Éxito 11:15 Café 11:45 Consolidacion en Private Cloud Rendimiento extremo con Oracle Exalogic Elastic Cloud & Exadata Lisa Martinez,Business Development Manager, Oracle  Aceleración de las aplicaciones empresariales con SPARC SuperClusters y servidores empresariales T4                                     Carlos Soler Ibanez, Principal Sales Consultant, Oracle 13:15 Almuerzo 14:15 Optimización del Centro de Datos Cómo maximizar el potencial de su infrastructura con sistemas virtualizados de Oracle Javier Cerrada, Senior Sales Consultant, Oracle Optimización de los recursos de almacenamiento con Data Tiering Miguel Angel Borrega, Storage Architect, Oracle 15:00 Gestión del Centro de Datos Oracle Solaris 11                                                                             Javier Cerrada, Senior Sales Consultant, Oracle Enterprise Manager 12c                                                                     Jesus Robles, Master Principal Sales Consultant, Oracle 15:45 Preguntas & respuestas 16:00 Conversaciones con sus interlocutores de Oracle & sorteo de iPAD If you are an employee or official of a government organization, please click here for important ethics information regarding this event. Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Contacte con nosotros | Notas Legales y | Política de Privacidad

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  • How to deal with a poor team leader and a tester manager from hell? [closed]

    - by Google
    Let me begin by explaining my situation and give a little context to the situation. My company has around 15 developers but we're split up on two different areas. We have a fresh product team and the old product team. The old product team does mostly bug fixes/maintenance and a feature here and there. The fresh product had never been released and was new from the ground up. I am on the fresh product team. The team consists of three developers (myself, another developer and a senior developer). The senior is also our team leader. Our roles are as follows: Myself: building the administration client as well as build/release stuff Other dev: building the primary client Team lead: building the server In addition to the dev team, we interact with the test manager often. By "we" I mean me since I do the build stuff and give him the builds to test. Trial 1: The other developer on my team and I have both tried to talk to our manager about our team leader. About two weeks before release we went in his office and had a closed door meeting before our team lead got to work. We expressed our concerns about the product, its release date and our team leader. We expressed our team leader had a "rosey" image of the product's state. Our manager seemed to listen to what we said and thanked us for taking the initiative to speak with him about it. He got us an extra two weeks before release. The situation with the leader didn't change. In fact, it got a little worse. While we were using the two weeks to fix issues he was slacking off quite a bit. Just to name a few things, he installed Windows 8 on his dev machine during this time (claimed him machine was broke), he wrote a plugin for our office messenger that turned turned messages into speech, and one time when I went in his office he was making a 3D model in Blender (for "fun"). He felt the product was "pretty good" and ready for release. During this time I dealt with the test manager on a daily basis. Every bug or issue that popped up he would pretty much attack me personally (regardless of which component the bug was in). The test manager would often push his "views" of what needed to be done with the product. He virtually ordered me to change text on our installer and to add features to the installer and administration client. I tried to express how his suggestions were "valid ideas" but it was too close to release to do those kinds of things and to make matters worse, our technical writer had already finished documentation and such a change would not only affect the dev team but would affect the technical writer and marketing as well. I expressed I wasn't going to make those changes without marketing's consent as well as the technical writer and my manager's. He pretty much said I don't care about the product and said I don't do my job. I would like to take a moment to say I take my job seriously and I do my best. I am the kind of person that goes to work 30-40 mins early and usually leaves 30 minutes later than everyone else. Saying I don't care or do my job is just insulting. His "attacks" on me grew from day to day. Every bug that popped up he would usually comment on in some manner that jabbed me and the other developer. "Oh that bug! Yeah that should have been fixed by now, figures! If someone would do their job!" and other similar kinds of comments. Keep in mind 8 out of 10 bugs were in the server and had nothing to do with me and the other developer. That didn't seem to matter.. On one occasion they got pretty bad and we almost got into a yelling match so I decided to stop talking to him all together. I carried all communication through office email (with my manager cc'd). He never attacked me via email. He still attempted to get aggressive with me in person but I completely ignore him and my only response to any question is, "Ask my team leader." or "Ask a product manager." The product launched after our two week extension. Trial 2: The day after the product launch our team leader went on vacation (thanks....). At this time we got a lot of questions from the tech support... major issues with the product. All of these issues were bugs marked "resolved" by our lovely team leader (a typical situation that often popped up). This is where we currently are. The other developer has been with the company for about three years (I've been there only five months) and told me he was going to speak with our manager alone and hoped it would help get our concerns across a little better in a one-on-one. He spoke with the manager and directly addressed all of our concerns regarding our team leader and the test manager giving us (mostly me) hell. Our manager basically said he understood how hard we work and said he noticed it and there's no doubt about it. He said he spoke with the test manager about his temper. Regarding the team leader, he didn't say a whole lot. He suggested we sit down with the team leader and address our concerns (isn't that the manager's job?). We're still waiting to see if anything has changed but we doubt it. What can we do next? 1) Talk to the team leader (may stress relationship and make work awkward) I admit the team leader is generally a nice guy. He is just a horrible leader and working closely with him is painful. I still don't believe bringing this directly to the team leader would help at all and may negatively impact the situation. 2) I could quit. Other than this situation the job is pretty fantastic. I really like my other coworkers and we have quite a bit of freedom. 3) I could take the situation with the team leader to one of the owners. I would then be throwing my manager under the bus. 4) I could take the situation with the test manager to HR. Any suggestions? Comments?

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  • User Experience Highlights in PeopleSoft and PeopleTools: Direct from Jeff Robbins

    - by mvaughan
    By Kathy Miedema, Oracle Applications User Experience  This is the fifth in a series of blog posts on the user experience (UX) highlights in various Oracle product families. The last posted interview was with Nadia Bendjedou, Senior Director, Product Strategy on upcoming Oracle E-Business Suite user experience highlights. You’ll see themes around productivity and efficiency, and get an early look at the latest mobile offerings coming through these product lines. Today’s post is on the user experience in PeopleSoft and PeopleTools. To learn more about what’s ahead, attend PeopleSoft or PeopleTools OpenWorld presentations.This interview is with Jeff Robbins, Senior Director, PeopleSoft Development. Jeff Robbins Q: How would you describe the vision you have for the user experience of PeopleSoft?A: Intuitive – Specifically, customers use PeopleSoft to help their employees do their day-to-day work, and the UI (user interface) has been helpful and assistive in that effort. If it’s not obvious what they need to do a task, then the UI isn’t working. So the application needs to make it simple for users to find information they need, complete a task, do all the things they are responsible for, and it really helps when the UI just makes sense. Productive – PeopleSoft is a tool used to support people to do their work, and a lot of users are measured by how much work they’re able to get done per hour, per day, etc. The UI needs to help them be as productive as possible, and can’t make them waste time or energy. The UI needs to reflect the type of work necessary for a task -- if it's data entry, the UI needs to assist the user to get information into the system. For analysts, the UI needs help users assess or analyze information in a particular way. Innovative – The concept of the UI being innovative is something we’ve been working on for years. It’s not just that we want to be seen as innovative, the fact is that companies are asking their employees to do more than they’ve ever asked before. More often companies want to roll out processes as employee or manager self-service, where an employee is responsible to review and maintain their own data. So we’ve had to reinvent, and ask,  “How can we modify the ways an employee interacts with our applications so that they can be more productive and efficient – even with tasks that are entirely unfamiliar?”  Our focus on innovation has forced us to design new ways for users to interact with the entire application.Q: How are the UX features you have delivered so far resonating with customers?  A: Resonating very well. We’re hearing tremendous responses from users, managers, decision-makers -- who are very happy with the improved user experience. Many of the individual features resonate well. Some have really hit home, others are better than they used to be but show us that there’s still room for improvement.A couple innovations really stand out; features that have a significant effect on how users interact with PeopleSoft.First, the deployment of PeopleSoft in a way that’s more like a consumer website with the PeopleSoft Home page and Dashboards.  This new approach is very web-centric, where users feel they’re coming to a website rather than logging into an enterprise application.  There’s lots of information from all around the organization collected in a way that feels very familiar to users. In order to do your job, you can come to this web site rather than having to learn how to log into an application and figure out a complicated menu. Companies can host these really rich web sites for employees that are home pages for accessing critical tasks and information. The UI elements of incorporating search into the whole navigation process is another hit. Rather than having to log in and choose a task from a menu, users come to the web site and begin a task by simply searching for data: themselves, another employee, a customer record, whatever.  The search results include the data along with a set of actions the user might take, completely eliminating the need to hunt through a complicated system menu. Search-centric navigation is really sitting well with customers who are trying to deploy an intuitive set of systems. Q: Are any UX highlights more popular than you expected them to be?  A: We introduced a feature called Pivot Grid in the last release, which is a combination of an interactive grid, like an Excel Pivot Table, along with a dynamic visual chart that automatically graphs the data. I wasn’t certain at first how extensively this would be used. It looked like an innovative tool, but it wasn’t clear how it would be incorporated in business process applications. The fact is that everyone who sees Pivot Grids is thrilled with that kind of interactivity.  It reflects the amount of analytical thinking customers are asking employees to do. Employees can’t just enter data any more. They must interact with it, analyze it, and make decisions. Pivot Grids fit into this way of working. Q: What can you tell us about PeopleSoft’s mobile offerings?A: A lot of customers are finding that mobile is the chief priority in their organization.  They tell us they want their employees to be able to access company information from their mobile devices.  Of course, not everyone has the same requirements, so we’re working to make sure we can help our customers accomplish what they’re trying to do.  We’ve already delivered a number of mobile features.  For instance, PeopleSoft home pages, dashboards and workcenters all work well on an iPad, straight out of the box.  We’ve delivered a number of key functions and tasks for mobile workers – those who are responsible for using a mobile device to manage inventory, for example.  Customers tell us they also need a holistic strategy, one that allows their employees to access nearly every task from a mobile device.  While we don’t expect users to do extensive data entry from their smartphone, it makes sense that they have access to company information and systems while away from their desk.  That’s where our strategy is going now.  We plan to unveil a number of new mobile offerings at OpenWorld.  Some will be available then, some shortly after. Q: What else are you working on now that you think is going to be exciting to customers at Oracle OpenWorld?A: Our next release -- the big thing is PeopleSoft 9.2, and we’ll be talking about the huge amount of work that’s gone into the next versions. A new toolset, 8.53, will be coming, and there’s a lot to talk about there, and the next generation of PeopleSoft 9.2.  We have a ton of new stuff coming.Q: What do you want PeopleSoft customers to know? A: We have been focusing on the user experience in PeopleSoft as a very high priority for the last 4 years, and it’s had interesting effects. One thing is that the application is better, more usable.  We’ve made visible improvements. Another aspect is that in customers’ minds, the PeopleSoft brand is being reinvigorated. Customers invested in PeopleSoft years ago, and then they weren’t sure where PeopleSoft was going.  This investment in the UI and overall user experience keeps PeopleSoft current, innovative and fresh.  Customers  are able to take advantage of a lot of new features, even on the older applications, simply by upgrading their PeopleTools. The interest in that ability has been tremendous. Knowing they have a lot of these features available -- right now, that’s pretty huge. There’s been a tremendous amount of positive response, just on the fact that we’re focusing on the user experience. Editor’s note: For more on PeopleSoft and PeopleTools user experience highlights, visit the Usable Apps web site.To find out more about these enhancements at Openworld, be sure to check out these sessions: GEN8928     General Session: PeopleSoft Update and Product RoadmapCON9183     PeopleSoft PeopleTools Technology Roadmap CON8932     New Functional PeopleSoft PeopleTools Capabilities for the Line-of-Business UserCON9196     PeopleSoft PeopleTools Roadmap: Mobile ApplicationsCON9186     Case Study: Delivering a Groundbreaking User Interface with PeopleSoft PeopleTools

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  • Who is Jeremiah Owyang?

    - by Michael Hylton
    12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Q: What’s your current role and what career path brought you here? J.O.: I'm currently a partner and one of the founding team members at Altimeter Group.  I'm currently the Research Director, as well as wear the hat of Industry Analyst. Prior to joining Altimeter, I was an Industry Analyst at Forrester covering Social Computing, and before that, deployed and managed the social media program at Hitachi Data Systems in Santa Clara.  Around that time, I started a career blog called Web Strategy which focused on how companies were using the web to connect with customers --and never looked back. Q: As an industry analyst, what are you focused on these days? J.O.: There are three trends that I'm focused my research on at this time:  1) The Dynamic Customer Journey:  Individuals (both b2c and b2b) are given so many options in their sources of data, channels to choose from and screens to consume them on that we've found that at each given touchpoint there are 75 potential permutations.  Companies that can map this, then deliver information to individuals when they need it will have a competitive advantage and we want to find out who's doing this.  2) One of the sub themes that supports this trend is Social Performance.  Yesterday's social web was disparate engagement of humans, but the next phase will be data driven, and soon new technologies will emerge to help all those that are consuming, publishing, and engaging on the social web to be more efficient with their time through forms of automation.  As you might expect, this comes with upsides and downsides.  3) The Sentient World is our research theme that looks out the furthest as the world around us (even inanimate objects) become 'self aware' and are able to talk back to us via digital devices and beyond.  Big data, internet of things, mobile devices will all be this next set. Q: People cite that the line between work and life is getting more and more blurred. Do you see your personal life influencing your professional work? J.O.: The lines between our work and personal lives are dissolving, and this leads to a greater upside of being always connected and have deeper relationships with those that are not.  It also means a downside of society expectations that we're always around and available for colleagues, customers, and beyond.  In the future, a balance will be sought as we seek to achieve the goals of family, friends, work, and our own personal desires.  All of this is being ironically written at 430 am on a Sunday am.  Q: How can people keep up with what you’re working on? J.O.: A great question, thanks.  There are a few sources of information to find out, I'll lead with the first which is my blog at web-strategist.com.  A few times a week I'll publish my industry insights (hires, trends, forces, funding, M&A, business needs) as well as on twitter where I'll point to all the news that's fit to print @jowyang.  As my research reports go live (we publish them for all to read --called Open Research-- at no cost) they'll emerge on my blog, or checkout the research tab to find out more now.  http://www.web-strategist.com/blog/research/ Q: Recently, you’ve been working with us here at Oracle on something exciting coming up later this week. What’s on the horizon?  J.O.: Absolutely! This coming Thursday, September 13th, I’m doing a webcast with Oracle on “Managing Social Relationships for the Enterprise”. This is going to be a great discussion with Reggie Bradford, Senior Vice President of Product Development at Oracle and Christian Finn, Senior Director of Product Management for Oracle WebCenter. I’m looking forward to a great discussion around all those issues that so many companies are struggling with these days as they realize how much social media is impacting their business. It’s changing the way your customers and employees interact with your brand. Today it’s no longer a matter of when to become a social-enabled enterprise, but how to become a successful one. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Q: You’ve been very actively pursued for media interviews and conference and company speaking engagements – anything you’d like to share to give us a sneak peak of what to expect on Thursday’s webcast?  J.O.: Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World. I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you’ve not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this is one of my favorite conferences to connect with brands, technology innovators, investors and friends. Altimeter was able to play a minor role in suggesting the theme for the event “Faster Than Real Time” which stems off previous LeWebs that focused on the “Real time web”. In this radical state, companies are able to anticipate the needs of their customers by using data, technology, and devices and deliver meaningful experiences before customers even know they need it. I explore two of three of Altimeter’s research themes, the Dynamic Customer Journey, and the Sentient World in my speech, but due to time, did not focus on Adaptive Organization.

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  • Who is Jeremiah Owyang?

    - by Michael Snow
    12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Q: What’s your current role and what career path brought you here? J.O.: I'm currently a partner and one of the founding team members at Altimeter Group.  I'm currently the Research Director, as well as wear the hat of Industry Analyst. Prior to joining Altimeter, I was an Industry Analyst at Forrester covering Social Computing, and before that, deployed and managed the social media program at Hitachi Data Systems in Santa Clara.  Around that time, I started a career blog called Web Strategy which focused on how companies were using the web to connect with customers --and never looked back. Q: As an industry analyst, what are you focused on these days? J.O.: There are three trends that I'm focused my research on at this time:  1) The Dynamic Customer Journey:  Individuals (both b2c and b2b) are given so many options in their sources of data, channels to choose from and screens to consume them on that we've found that at each given touchpoint there are 75 potential permutations.  Companies that can map this, then deliver information to individuals when they need it will have a competitive advantage and we want to find out who's doing this.  2) One of the sub themes that supports this trend is Social Performance.  Yesterday's social web was disparate engagement of humans, but the next phase will be data driven, and soon new technologies will emerge to help all those that are consuming, publishing, and engaging on the social web to be more efficient with their time through forms of automation.  As you might expect, this comes with upsides and downsides.  3) The Sentient World is our research theme that looks out the furthest as the world around us (even inanimate objects) become 'self aware' and are able to talk back to us via digital devices and beyond.  Big data, internet of things, mobile devices will all be this next set. Q: People cite that the line between work and life is getting more and more blurred. Do you see your personal life influencing your professional work? J.O.: The lines between our work and personal lives are dissolving, and this leads to a greater upside of being always connected and have deeper relationships with those that are not.  It also means a downside of society expectations that we're always around and available for colleagues, customers, and beyond.  In the future, a balance will be sought as we seek to achieve the goals of family, friends, work, and our own personal desires.  All of this is being ironically written at 430 am on a Sunday am.  Q: How can people keep up with what you’re working on? J.O.: A great question, thanks.  There are a few sources of information to find out, I'll lead with the first which is my blog at web-strategist.com.  A few times a week I'll publish my industry insights (hires, trends, forces, funding, M&A, business needs) as well as on twitter where I'll point to all the news that's fit to print @jowyang.  As my research reports go live (we publish them for all to read --called Open Research-- at no cost) they'll emerge on my blog, or checkout the research tab to find out more now.  http://www.web-strategist.com/blog/research/ Q: Recently, you’ve been working with us here at Oracle on something exciting coming up later this week. What’s on the horizon?  J.O.: Absolutely! This coming Thursday, September 13th, I’m doing a webcast with Oracle on “Managing Social Relationships for the Enterprise”. This is going to be a great discussion with Reggie Bradford, Senior Vice President of Product Development at Oracle and Christian Finn, Senior Director of Product Management for Oracle WebCenter. I’m looking forward to a great discussion around all those issues that so many companies are struggling with these days as they realize how much social media is impacting their business. It’s changing the way your customers and employees interact with your brand. Today it’s no longer a matter of when to become a social-enabled enterprise, but how to become a successful one. 12.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif"; mso-bidi-font-family:"Times New Roman";} Q: You’ve been very actively pursued for media interviews and conference and company speaking engagements – anything you’d like to share to give us a sneak peak of what to expect on Thursday’s webcast?  J.O.: Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World. I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you’ve not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this is one of my favorite conferences to connect with brands, technology innovators, investors and friends. Altimeter was able to play a minor role in suggesting the theme for the event “Faster Than Real Time” which stems off previous LeWebs that focused on the “Real time web”. In this radical state, companies are able to anticipate the needs of their customers by using data, technology, and devices and deliver meaningful experiences before customers even know they need it. I explore two of three of Altimeter’s research themes, the Dynamic Customer Journey, and the Sentient World in my speech, but due to time, did not focus on Adaptive Organization.

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  • September Independent Oracle User Group (IOUG) Regional Events:

    - by Mandy Ho
    Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} September 5, 2012 – Denver, CO Oracle 11g Database Upgrade Seminar Join Roy Swonger, Senior Director of software development at Oracle to learn about upgrading to Oracle Database 11g. Topics include: All the required preparatory steps Database upgrade strategies Post-upgrade performance analysis Helpful tips and common pitfalls to watch out for http://www.oracle.com/webapps/events/ns/EventsDetail.jsp?p_eventId=152242&src=7598177&src=7598177&Act=4 September 6, 2012 – Salt Lake City, UT Fall Symposium 2012 Plan to join us for our annual fall event on Sept 6. They day will be filled with learning and networking with tracks focused on Applications, APEX, BI, Development and DBA Topics. This event is free for UTOUG members to attend, but please register. http://www.utoug.org/apex/f?p=972:2:6686308836668467::::P2_EVENT_ID:121 September 6, 2012 – Portland, OR Oracle’s Hands on Workshop Series focused on providing Defense-in-Depth Solutions to secure data at the source, reduce risk and simplify compliance The Oracle Database Security Workshop is a one-day hands-on session for IT Managers, IT Security Architects and Oracle DBAs who are looking for solutions to address their information protection, privacy, and accountability challenges within their Oracle database environment. Most security programs offered today fail toadequately address database security. Customers continue to be challenged tosecure information against loss and protect the integrity of sensitiveinformation like critical financial data, personally identifiable information(PII) and credit card data for PCI compliance. http://nwoug.org/content.aspx?page_id=87&club_id=165905&item_id=241082 September 11, 2012 – Montreal, QC APEXposed! For APEX aficionados – join ODTUG in Montreal, September 11-12 for APEXposed! Topics will include Dynamic Actions, Plug-ins, Tuning, and Building Mobile Apps. The cost is $399 US and early registration ends August 15th. For more information: http://www.odtugapextraining.com  September 11, 2012 – Philadelphia, PA Big Data & What are we still doing wrong with Tom Kyte Tom Kyte is a Senior Technical Architect in Oracle's Server Technology Division. Tom is the Tom behind the AskTom column in Oracle Magazine and is also the author of Expert Oracle Database Architecture (Apress, 2005/2009) among other books Abstract: Big Data The term "big data" draws a lot of attention, but behind the hype there's a simple story. For decades, companies have been making business decisions based on transactional data stored in relational databases. However, beyond that critical data is a potential treasure trove of less structured data: weblogs, social media, email, sensors, and photographs that can be mined for useful information. This presentation will take a look at what Big Data is and means - and Oracle's strategy for handling it Abstract: What are we still doing wrong? I've given many best practices presentations in the last 10 years. I've given many worst practices presentations in the last 10 years. I've seen some things change over the last ten years and many other things stay exactly the same. In this talk - we'll be taking a look at the good and the bad - what we do right and what we continue to do wrong over and over again. We'll look at why "Why" is probably the right initial answer to most any question. We'll look at how we get to "Know what we Know", and why that can be both a help and a hindrance. We'll peek at "Best Practices" and tie them into what I term "Worst Practices". In short, a talk on the good and the bad. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} http://ioug.itconvergence.com/pls/apex/f?p=207:27:3669516430980563::NO September 12, 2012- New York, NY NYOUG Fall General Meeting “Trends in Database Administration and Why the Future of Database Administration is the Vdba” http://www.nyoug.org/upcoming_events.htm#General_Meeting1 September 21, 2012 – Cleveland, OH Oracle Database 11g for Developers: What You need to know or Oracle Database 11g New Features for Developers Attendees are introduced to the new and improved features of Oracle 11g (both Oracle 11g R1 and Oracle 11g R2) that directly impact application development. Special emphasis is placed on features that reduce development time, make development simpler, improve performance, or speed deployment. Specific topics include: New SQL functions, virtual columns, result caching, XML improvements, pivot statements, JDBC improvements, and PL/SQL enhancements such as compound triggers. http://www.neooug.org/ September 24, 2012 – Ottawa, ON Introduction to Oracle Spatial The free Oracle Locator functionality, and the Oracle Spatial option which dramatically extends Locator, are very useful, but poorly understood capabilities of the database. In the afternoon we will extend into additional areas selected from: storage and performance; answering business problems with spatial queries; using Oracle Maps in OBIEE; an overview and capabilities of Oracle Topology; under the covers with GeoCoding. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} http://www.oug-ottawa.org/pls/htmldb/f?p=327:27:4209274028390246::NO

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  • The Data Scientist

    - by BuckWoody
    A new term - well, perhaps not that new - has come up and I’m actually very excited about it. The term is Data Scientist, and since it’s new, it’s fairly undefined. I’ll explain what I think it means, and why I’m excited about it. In general, I’ve found the term deals at its most basic with analyzing data. Of course, we all do that, and the term itself in that definition is redundant. There is no science that I know of that does not work with analyzing lots of data. But the term seems to refer to more than the common practices of looking at data visually, putting it in a spreadsheet or report, or even using simple coding to examine data sets. The term Data Scientist (as far as I can make out this early in it’s use) is someone who has a strong understanding of data sources, relevance (statistical and otherwise) and processing methods as well as front-end displays of large sets of complicated data. Some - but not all - Business Intelligence professionals have these skills. In other cases, senior developers, database architects or others fill these needs, but in my experience, many lack the strong mathematical skills needed to make these choices properly. I’ve divided the knowledge base for someone that would wear this title into three large segments. It remains to be seen if a given Data Scientist would be responsible for knowing all these areas or would specialize. There are pretty high requirements on the math side, specifically in graduate-degree level statistics, but in my experience a company will only have a few of these folks, so they are expected to know quite a bit in each of these areas. Persistence The first area is finding, cleaning and storing the data. In some cases, no cleaning is done prior to storage - it’s just identified and the cleansing is done in a later step. This area is where the professional would be able to tell if a particular data set should be stored in a Relational Database Management System (RDBMS), across a set of key/value pair storage (NoSQL) or in a file system like HDFS (part of the Hadoop landscape) or other methods. Or do you examine the stream of data without storing it in another system at all? This is an important decision - it’s a foundation choice that deals not only with a lot of expense of purchasing systems or even using Cloud Computing (PaaS, SaaS or IaaS) to source it, but also the skillsets and other resources needed to care and feed the system for a long time. The Data Scientist sets something into motion that will probably outlast his or her career at a company or organization. Often these choices are made by senior developers, database administrators or architects in a company. But sometimes each of these has a certain bias towards making a decision one way or another. The Data Scientist would examine these choices in light of the data itself, starting perhaps even before the business requirements are created. The business may not even be aware of all the strategic and tactical data sources that they have access to. Processing Once the decision is made to store the data, the next set of decisions are based around how to process the data. An RDBMS scales well to a certain level, and provides a high degree of ACID compliance as well as offering a well-known set-based language to work with this data. In other cases, scale should be spread among multiple nodes (as in the case of Hadoop landscapes or NoSQL offerings) or even across a Cloud provider like Windows Azure Table Storage. In fact, in many cases - most of the ones I’m dealing with lately - the data should be split among multiple types of processing environments. This is a newer idea. Many data professionals simply pick a methodology (RDBMS with Star Schemas, NoSQL, etc.) and put all data there, regardless of its shape, processing needs and so on. A Data Scientist is familiar not only with the various processing methods, but how they work, so that they can choose the right one for a given need. This is a huge time commitment, hence the need for a dedicated title like this one. Presentation This is where the need for a Data Scientist is most often already being filled, sometimes with more or less success. The latest Business Intelligence systems are quite good at allowing you to create amazing graphics - but it’s the data behind the graphics that are the most important component of truly effective displays. This is where the mathematics requirement of the Data Scientist title is the most unforgiving. In fact, someone without a good foundation in statistics is not a good candidate for creating reports. Even a basic level of statistics can be dangerous. Anyone who works in analyzing data will tell you that there are multiple errors possible when data just seems right - and basic statistics bears out that you’re on the right track - that are only solvable when you understanding why the statistical formula works the way it does. And there are lots of ways of presenting data. Sometimes all you need is a “yes” or “no” answer that can only come after heavy analysis work. In that case, a simple e-mail might be all the reporting you need. In others, complex relationships and multiple components require a deep understanding of the various graphical methods of presenting data. Knowing which kind of chart, color, graphic or shape conveys a particular datum best is essential knowledge for the Data Scientist. Why I’m excited I love this area of study. I like math, stats, and computing technologies, but it goes beyond that. I love what data can do - how it can help an organization. I’ve been fortunate enough in my professional career these past two decades to work with lots of folks who perform this role at companies from aerospace to medical firms, from manufacturing to retail. Interestingly, the size of the company really isn’t germane here. I worked with one very small bio-tech (cryogenics) company that worked deeply with analysis of complex interrelated data. So  watch this space. No, I’m not leaving Azure or distributed computing or Microsoft. In fact, I think I’m perfectly situated to investigate this role further. We have a huge set of tools, from RDBMS to Hadoop to allow me to explore. And I’m happy to share what I learn along the way.

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  • In Case You Weren’t There: Blogwell NYC

    - by Mike Stiles
    0 0 1 1009 5755 Vitrue 47 13 6751 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";} Your roving reporter roved out to another one of Socialmedia.org’s fantastic Blogwell events, this time in NYC. As Central Park and incredible weather beckoned, some of the biggest brand names in the world gathered to talk about how they’re incorporating social into marketing and CRM, as well as extending social across their entire organizations internally. Below we present a collection of the live tweets from many of the key sessions GE @generalelectricJon Lombardo, Leader of Social Media COE How GE builds and extends emotional connections with consumers around health and reaps the benefits of increased brand equity in the process. GE has a social platform around Healthyimagination to create better health for people. If you and a friend are trying to get healthy together, you’ll do better. Health is inherently. Get health challenges via Facebook and share with friends to achieve goals together. They’re creating an emotional connection around the health context. You don’t influence people at large. Your sphere of real influence is around 5-10 people. They find relevant conversations about health on Twitter and engage sounding like a friend, not a brand. Why would people share on behalf of a brand? Because you tapped into an activity and emotion they’re already having. To create better habits in health, GE gave away inexpensive, relevant gifts related to their goals. Create the context, give the relevant gift, get social acknowledgment for giving it. What you get when you get acknowledgment for your engagement and gift is user generated microcontent. GE got 12,000 unique users engaged and 1400 organic posts with the healthy gift campaign. The Dow Chemical Company @DowChemicalAbby Klanecky, Director of Digital & Social Media Learn how Dow Chemical is finding, training, and empowering their scientists to be their storytellers in social media. There are 1m jobs coming open in science. Only 200k are qualified for them. Dow Chemical wanted to use social to attract and talk to scientists. Dow Chemical decided to use real scientists as their storytellers. Scientists are incredibly passionate, the key ingredient of a great storyteller. Step 1 was getting scientists to focus on a few platforms, blog, Twitter, LinkedIn. Dow Chemical social flow is Core Digital Team - #CMs – ambassadors – advocates. The scientists were trained in social etiquette via practice scenarios. It’s not just about sales. It’s about growing influence and the business. Dow Chemical trained about 100 scientists, 55 are active and there’s a waiting list for the next sessions. In person social training produced faster results and better participation. Sometimes you have to tell pieces of the story instead of selling your execs on the whole vision. Social Media Ethics Briefing: Staying Out of TroubleAndy Sernovitz, CEO @SocialMediaOrg How do we get people to share our message for us? We have to have their trust. The difference between being honest and being sleazy is disclosure. Disclosure does not hurt the effectiveness of your marketing. No one will get mad if you tell them up front you’re a paid spokesperson for a company. It’s a legal requirement by the FTC, it’s the law, to disclose if you’re being paid for an endorsement. Require disclosure and truthfulness in all your social media outreach. Don’t lie to people. Monitor the conversation and correct misstatements. Create social media policies and training programs. If you want to stay safe, never pay cash for social media. Money changes everything. As soon as you pay, it’s not social media, it’s advertising. Disclosure, to the feds, means clear, conspicuous, and understandable to the average reader. This phrase will keep you in the clear, “I work for ___ and this is my personal opinion.” Who are you? Were you paid? Are you giving an honest opinion based on a real experience? You as a brand are responsible for what an agency or employee or contactor does in your behalf. SocialMedia.org makes available a Disclosure Best Practices Toolkit. Socialmedia.org/disclosure. The point is to not ethically mess up and taint social media as happened to e-mail. Not only is the FTC cracking down, so is Google and Facebook. Visa @VisaNewsLucas Mast, Senior Business Leader, Global Corporate Social Media Visa built a mobile studio for the Olympics for execs and athletes. They wanted to do postcard style real time coverage of Visa’s Olympics sponsorships, and on a shoestring. Challenges included Olympic rules, difficulty getting interviews, time zone trouble, and resourcing. Another problem was they got bogged down with their own internal approval processes. Despite all the restrictions, they created and published a variety of and fair amount of content. They amassed 1000+ views of videos posted to the Visa Communication YouTube channel. Less corporate content yields more interest from media outlets and bloggers. They did real world video demos of how their products work in the field vs. an exec doing a demo in a studio. Don’t make exec interview videos dull and corporate. Keep answers short, shoot it in an interesting place, do takes until they’re comfortable and natural. Not everything will work. Not everything will get a retweet. But like the lottery, you can’t win if you don’t play. Promoting content is as important as creating it. McGraw-Hill Companies @McGrawHillCosPatrick Durando, Senior Director of Global New Media McGraw-Hill has 26,000 employees. McGraw-Hill created a social intranet called Buzz. Intranets create operational efficiency, help product dev, facilitate crowdsourcing, and breaks down geo silos. Intranets help with talent development, acquisition, retention. They replaced the corporate directory with their own version of LinkedIn. The company intranet has really cut down on the use of email. Long email threats become organized, permanent social discussions. The intranet is particularly useful in HR for researching and getting answers surrounding benefits and policies. Using a profile on your company intranet can establish and promote your internal professional brand. If you’re going to make an intranet, it has to look great, work great, and employees are going have to want to go there. You can’t order them to like it. 

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  • Developing Mobile Applications: Web, Native, or Hybrid?

    - by Michelle Kimihira
    Authors: Joe Huang, Senior Principal Product Manager, Oracle Mobile Application Development Framework  and Carlos Chang, Senior Principal Product Director The proliferation of mobile devices and platforms represents a game-changing technology shift on a number of levels. Companies must decide not only the best strategic use of mobile platforms, but also how to most efficiently implement them. Inevitably, this conversation devolves to the developers, who face the task of developing and supporting mobile applications—not a simple task in light of the number of devices and platforms. Essentially, developers can choose from the following three different application approaches, each with its own set of pros and cons. Native Applications: This refers to apps built for and installed on a specific platform, such as iOS or Android, using a platform-specific software development kit (SDK).  For example, apps for Apple’s iPhone and iPad are designed to run specifically on iOS and are written in Xcode/Objective-C. Android has its own variation of Java, Windows uses C#, and so on.  Native apps written for one platform cannot be deployed on another. Native apps offer fast performance and access to native-device services but require additional resources to develop and maintain each platform, which can be expensive and time consuming. Mobile Web Applications: Unlike native apps, mobile web apps are not installed on the device; rather, they are accessed via a Web browser.  These are server-side applications that render HTML, typically adjusting the design depending on the type of device making the request.  There are no program coding constraints for writing server-side apps—they can be written in Java, C, PHP, etc., it doesn’t matter.  Instead, the server detects what type of mobile browser is pinging the server and adjusts accordingly. For example, it can deliver fully JavaScript and CSS-enabled content to smartphone browsers, while downgrading gracefully to basic HTML for feature phone browsers. Mobile apps work across platforms, but are limited to what you can do through a browser and require Internet connectivity. For certain types of applications, these constraints may not be an issue. Oracle supports mobile web applications via ADF Faces (for tablets) and ADF Mobile browser (Trinidad) for smartphone and feature phones. Hybrid Applications: As the name implies, hybrid apps combine technologies from native and mobile Web apps to gain the benefits each. For example, these apps are installed on a device, like their pure native app counterparts, while the user interface (UI) is based on HTML5.  This UI runs locally within the native container, which usually leverages the device’s browser engine.  The advantage of using HTML5 is a consistent, cross-platform UI that works well on most devices.  Combining this with the native container, which is installed on-device, provides mobile users with access to local device services, such as camera, GPS, and local device storage.  Native apps may offer greater flexibility in integrating with device native services.  However, since hybrid applications already provide device integrations that typical enterprise applications need, this is typically less of an issue.  The new Oracle ADF Mobile release is an HTML5 and Java hybrid framework that targets mobile app development to iOS and Android from one code base. So, Which is the Best Approach? The short answer is – the best choice depends on the type of application you are developing.  For instance, animation-intensive apps such as games would favor native apps, while hybrid applications may be better suited for enterprise mobile apps because they provide multi-platform support. Just for starters, the following issues must be considered when choosing a development path. Application Complexity: How complex is the application? A quick app that accesses a database or Web service for some data to display?  You can keep it simple, and a mobile Web app may suffice. However, for a mobile/field worker type of applications that supports mission critical functionality, hybrid or native applications are typically needed. Richness of User Interactivity: What type of user experience is required for the application?  Mobile browser-based app that’s optimized for mobile UI may suffice for quick lookup or productivity type of applications.  However, hybrid/native application would typically be required to deliver highly interactive user experiences needed for field-worker type of applications.  For example, interactive BI charts/graphs, maps, voice/email integration, etc.  In the most extreme case like gaming applications, native applications may be necessary to deliver the highly animated and graphically intensive user experience. Performance: What type of performance is required by the application functionality?  For instance, for real-time look up of data over the network, mobile app performance depends on network latency and server infrastructure capabilities.  If consistent performance is required, data would typically need to be cached, which is supported on hybrid or native applications only. Connectivity and Availability: What sort of connectivity will your application require? Does the app require Web access all the time in order to always retrieve the latest data from the server? Or do the requirements dictate offline support? While native and hybrid apps can be built to operate offline, Web mobile apps require Web connectivity. Multi-platform Requirements: The terms “consumerization of IT” and BYOD (bring your own device) effectively mean that the line between the consumer and the enterprise devices have become blurred. Employees are bringing their personal mobile devices to work and are often expecting that they work in the corporate network and access back-office applications.  Even if companies restrict access to the big dogs: (iPad, iPhone, Android phones and tablets, possibly Windows Phone and tablets), trying to support each platform natively will require increasing resources and domain expertise with each new language/platform. And let’s not forget the maintenance costs, involved in upgrading new versions of each platform.   Where multi-platform support is needed, Web mobile or hybrid apps probably have the advantage. Going native, and trying to support multiple operating systems may be cost prohibitive with existing resources and developer skills. Device-Services Access:  If your app needs to access local device services, such as the camera, contacts app, accelerometer, etc., then your choices are limited to native or hybrid applications.   Fragmentation: Apple controls Apple iOS and the only concern is what version iOS is running on any given device.   Not so Android, which is open source. There are many, many versions and variants of Android running on different devices, which can be a nightmare for app developers trying to support different devices running different flavors of Android.  (Is it an Amazon Kindle Fire? a Samsung Galaxy?  A Barnes & Noble Nook?) This is a nightmare scenario for native apps—on the other hand, a mobile Web or hybrid app, when properly designed, can shield you from these complexities because they are based on common frameworks.  Resources: How many developers can you dedicate to building and supporting mobile application development?  What are their existing skills sets?  If you’re considering native application development due to the complexity of the application under development, factor the costs of becoming proficient on a each platform’s OS and programming language. Add another platform, and that’s another language, another SDK. On the other side of the equation, Web mobile or hybrid applications are simpler to make, and readily support more platforms, but there may be performance trade-offs. Conclusion This only scratches the surface. However, I hope to have suggested some food for thought in choosing your mobile development strategy.  Do your due diligence, search the Web, read up on mobile, talk to peers, attend events. The development team at Oracle is working hard on mobile technologies to help customers extend enterprise applications to mobile faster and effectively.  To learn more on what Oracle has to offer, check out the Oracle ADF Mobile (hybrid) and ADF Faces/ADF Mobile browser (Web Mobile) solutions from Oracle.   Additional Information Blog: ADF Blog Product Information on OTN: ADF Mobile Product Information on Oracle.com: Oracle Fusion Middleware Follow us on Twitter and Facebook Subscribe to our regular Fusion Middleware Newsletter

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