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  • Is there a language or design pattern that allows the *removal* of object behavior or properties in a class hierarchy?

    - by Sebastien Diot
    A well-know shortcoming of traditional class hierarchies is that they are bad when it comes to model the real world. As an example, trying to represent animals species with classes. There are actually several problems when doing that, but one that I never saw a solution to is when a sub-class "looses" a behavior or properties that was defined in a super-class, like a penguin not being able to fly (there are probably better examples, but that's the first one that comes to my mind, having seen "Madagascar 2" recently). On the one hand, you don't want to define for every property and behavior some flag that specifies if it is at all present, and check it every time before accessing that behavior or property. You would just like to say that birds can fly, simply and clearly, in the Bird class. But then it would be nice if one could define "exceptions" afterward, without having to use some horrible hacks everywhere. This often happens when a system has been productive for a while. You suddenly find an "exception" that doesn't fit in the original design at all, and you don't want to change a large portion of your code to accommodate it. So, is there some language or design patterns that can cleanly handle this problem, without requiring major changes to the "super-class", and all the code that uses it? Even if a solution only handle a specific case, several solutions might together form a complete strategy. [EDIT] Forgot about the Liskov Substitution Principle. That is why you can't do it. Assuming you define "traits/interfaces" for all major "feature groups", you can freely implement traits in different branches of the hierarchy, like the Flying trait could be implemented by Birds, and some special kind of squirrels and fish. So my question could amount to "How could I un-implement a trait?" If your super-class is a Java Serializable, you have to be one too, even if there is no way for you to serialize your state, for example if you contained a "Socket". So one way to do it is to always define all your traits in pair from the start: Flying and NotFlying (which would throw UnsupportedOperationExceiption, if not checked against). The Not-trait would not define any new interface, and could be simply checked for. Sounds like a "cheap" solution, in particular if used from the start.

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  • CRM vs VRM

    - by David Dorf
    In a previous post, I discussed the potential power of combining social, interest, and location graphs in order to personalize marketing and shopping experiences for consumers.  Marketing companies have been trying to collect detailed information for that very purpose, a large majority of which comes from tracking people on the internet.  But their approaches stem from the one-way nature of traditional advertising.  With TV, radio, and magazines there is no opportunity to truly connect to customers, which has trained marketing companies to [covertly] collect data and segment customers into easily identifiable groups.  To a large extent, we think of this as CRM. But what if we turned this viewpoint upside-down to accommodate for the two-way nature of social media?  The notion of marketing as conversations was the basis for the Cluetrain, an early attempt at drawing attention to the fact that customers are actually unique humans.  A more practical implementation is Project VRM, which is a reverse CRM of sorts.  Instead of vendors managing their relationships with customers, customers manage their relationships with vendors. Your shopping experience is not really controlled by you; rather, its controlled by the retailer and advertisers.  And unfortunately, they typically don't give you a say in the matter.  Yes, they might tailor the content for "female age 25-35 interested in shoes" but that's not really the essence of you, is it?  A better approach is to the let consumers volunteer information about themselves.  And why wouldn't they if it means a better, more relevant shopping experience?  I'd gladly list out my likes and dislikes in exchange for getting rid of all those annoying cookies on my harddrive. I really like this diagram from Beyond SocialCRM as it captures the differences between CRM and VRM. The closest thing to VRM I can find is Buyosphere, a start-up that allows consumers to track their shopping history across many vendors, then share it appropriately.  Also, Amazon does a pretty good job allowing its customers to edit their profile, which includes everything you've ever purchased from Amazon.  You can mark items as gifts, or explicitly exclude them from their recommendation engine.  This is a win-win for both the consumer and retailer. So here is my plea to retailers: Instead of trying to infer my interests from snapshots of my day, please just ask me.  We'll both have a better experience in the long-run.

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  • "Well, Swing took a bit of a beating this week..."

    - by Geertjan
    One unique aspect of the NetBeans community presence at JavaOne 2012 was its usage of large panels to highlight and discuss various aspects (e.g., Java EE, JavaFX, etc) of NetBeans IDE usage and tools. For example, here's a pic of one of the panels, taken by Markus Eisele: Above you see me, Sean Comerford from ESPN.com, Gerrick Bivins from Halliburton, Angelo D'Agnano and Ioannis Kostaras from the NATO Programming Center, and Çagatay Çivici from PrimeFaces. (And Tinu Awopetu was also on the panel but not in the picture!) On one of those panels a remark was made which has kind of stuck with me. Henry Arousell, a member of the "NetBeans Platform Discussion Panel", who works on accounting software in Sweden, together with Thomas Boqvist, who was also at JavaOne, said, a bit despondently, I thought, the following words at the start of the demo of his very professional looking accounting software: "Well, Swing took a bit of a beating this week..." That remark comes in the light of several JavaFX sessions held at JavaOne, together with many sessions from the web and mobile worlds making the argument that the browser, tablet, and mobile platforms are the future of all applications everywhere. However, then I had another look at the list of Duke's Choice Award winners: http://www.oracle.com/us/corporate/press/1854931 OK, there are 10 winners of the Duke's Choice Award this year. Three of them (JDuchess, London Java Community, Student Nokia Developer Group) are not awards for software, but for people or groups. So, that leaves seven awards. Three of them (Hadoop, Jelastic, and Parleys) are, in one way or another, some kind of web-oriented solution, though both Hadoop and Jelastic are broader than that, but are service-oriented solutions, relating to cloud technologies. That leaves four others: NATO air defense software, Liquid Robotics software, AgroSense software, and UNHCR Refugee Registration software. All these are, on the software level, Java desktop solutions that, on the UI layer, make use of Java Swing, together with LuciadMaps (NATO), GeoToolkit (AgroSense), and WorldWind (Liquid Robotics). (And, it went even further than that, i.e., this is not passive usage of Swing but active and motivated: Timon Veenstra, during his AgroSense demo, said "There are far more Swing applications out there than we seem to think. Web developers just make more noise." And, during his Liquid Robotics demo, James Gosling said: "Not everything can be done in HTML.") Seems to me that Java Swing was the enabler of more Duke's Choice Award winners this year than any other UI-oriented Java technology. Now, I'm not going to interpret that one way or another, since I've noticed that interpretations of facts tend to validate some underlying agenda. Take any fact anywhere and you can interpret it to prove whatever opinion you're already holding to be true. Therefore, no interpretation from me. Simply stating the fact that Swing, far from taking a beating during JavaOne 2012, was a more significant user interface enabler of Duke's Choice Award winners than any other Java user interface technology. That's not an interpretation, but a fact.

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  • Spotlight on RIVA: CRM integration for Oracle CRM on Demand and Microsoft Exchange

    - by Richard Lefebvre
    Introducing Riva from Omni - an Oracle ISV partner specializing in Enterprise Management and Integration Solutions Riva delivers advanced, server-side integration for Oracle CRM On Demand and Microsoft Exchange or even Novell GroupWise. Riva allows Oracle customers to go beyond the standard Outlook plug-in to deliver additional value for the end user as they interact between Outlook and CRM On Demand. Riva syncs CRM On Demand to ALL Exchange mail apps, not just Windows Outlook.  So, whether customers are using Outlook 2010, Outlook Web Access (web client), Outlook 2011 for Mac, Apple Mail, Outlook on Citrix  or a mobile device, Riva's got them covered. There are no plug-ins to be installed, configured, managed and maintained on users' desktops, laptops as Riva delivers Server-side synchronisation for CRMOD and Exchange. The automation of CRM and Outlook integration will remove the reliance upon users to synchronise between the two with Riva handling this process. Riva allows administrators to define sync policies and apply them to individuals or groups of users depending on their sync requirements. Administrators will be able to determine and manage the exposure of the most pertinent detail to be synchronised between Outlook and CRM On Demand. Custom and organic contact filtering for large deployments i.e. Based on ownership, groupings and contact frequency, filters can be applied on what contact records are shared with the users. Riva provides the capability to synchronise CRM and Outlook beyond Contacts, Calendar entries and Email. The synchronisation can be extended to cater for  opportunities, quotes and custom objects for example within the Outlook interface. Riva SmartConvert Folders can automate the creation of opportunities and associated contacts for example if they don't already exist. This can facilitate a reduction in manual detail entry through quick association whilst also benefiting user adoption. From a mobile perspective, Riva allows users to view and manage their CRM On Demand contacts, calendar, tasks, opportunities and cases from iPad, iPhone, Android and BlackBerry devices.  Again, there are no mobile apps or additional plugins to install, configure or manage. We sync CRM On Demand to Exchange.  Because the mobile device is connected to an Exchange mailbox, the information automatically syncs down to the native address book, calendar and mail apps on the smartphone or tablet. Riva Datasheet for CRM On Demand Riva Brochure – Oracle CRM On Demand  Technical Knowledgebase & Riva Trial  http://kb.omni-ts.com/47/ Comparison to Outlook Plug-ins Riva Diagram – Riva Comparison with Outlook Plug-ins Contact: Wolfgang Berger - [email protected]

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  • Managing Matrix Relationships: Organization Visualization and Navigation

    - by Nancy Estell Zoder
    v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} Normal 0 false false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Oracle is pleased to announce the posting of our latest feature, Matrix Relationship Administration. Our continued investment in our Organization Visualization and Navigation solution is demonstrated with the release of Matrix Relationship Administration as well as the enhancements made to our Org Viewer capabilities. Some of those enhancements include the ability to export to Excel and Visio, Search, Zoom, as well as the addition of Manager Self Service transactions. Matrix relationships are relationships defined by rules or ad hoc. These relationships can include, but are not limited to, product or project affiliations, functional groups including multi dimensional relationships such as when the product, region or even the customer is the profit center. The PeopleSoft solution will enable you to configure how you work in this multi dimensional world to ensure you have the tools to be productive……. For more information, please check out the datasheet available on oracle.com, video on the feature on YouTube or contact your sales representative.

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  • Big Data – Buzz Words: What is NewSQL – Day 10 of 21

    - by Pinal Dave
    In yesterday’s blog post we learned the importance of the relational database. In this article we will take a quick look at the what is NewSQL. What is NewSQL? NewSQL stands for new scalable and high performance SQL Database vendors. The products sold by NewSQL vendors are horizontally scalable. NewSQL is not kind of databases but it is about vendors who supports emerging data products with relational database properties (like ACID, Transaction etc.) along with high performance. Products from NewSQL vendors usually follow in memory data for speedy access as well are available immediate scalability. NewSQL term was coined by 451 groups analyst Matthew Aslett in this particular blog post. On the definition of NewSQL, Aslett writes: “NewSQL” is our shorthand for the various new scalable/high performance SQL database vendors. We have previously referred to these products as ‘ScalableSQL‘ to differentiate them from the incumbent relational database products. Since this implies horizontal scalability, which is not necessarily a feature of all the products, we adopted the term ‘NewSQL’ in the new report. And to clarify, like NoSQL, NewSQL is not to be taken too literally: the new thing about the NewSQL vendors is the vendor, not the SQL. In other words - NewSQL incorporates the concepts and principles of Structured Query Language (SQL) and NoSQL languages. It combines reliability of SQL with the speed and performance of NoSQL. Categories of NewSQL There are three major categories of the NewSQL New Architecture – In this framework each node owns a subset of the data and queries are split into smaller query to sent to nodes to process the data. E.g. NuoDB, Clustrix, VoltDB MySQL Engines – Highly Optimized storage engine for SQL with the interface of MySQ Lare the example of such category. E.g. InnoDB, Akiban Transparent Sharding – This system automatically split database across multiple nodes. E.g. Scalearc  Summary In simple words – NewSQL is kind of database following relational database principals and provides scalability like NoSQL. Tomorrow In tomorrow’s blog post we will discuss about the Role of Cloud Computing in Big Data. Reference: Pinal Dave (http://blog.sqlauthority.com) Filed under: Big Data, PostADay, SQL, SQL Authority, SQL Query, SQL Server, SQL Tips and Tricks, T SQL

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  • 25 reasons to attend JavaOne 2012

    - by arungupta
    17th JavaOne is just around the corner, less than 3 weeks away! If you are still thinking about registering for the conference, here are my top 25 reasons to attend the conference: Biggest gathering of Java geeks in the world Latest and greatest content with 475 technical sessions/Birds of Feathers/Hands-on labs sessions (about 20% more from last year) Reduced number of keynotes to accommodate room for more technical content No product pitches, exclusive focus on technology (I can tell you that from my experience as a track lead) Sessions are divided in different in-depth technical tracks to focus on Java technology that most interests you Reruns of several popular sessions Experts and Practitioners-led HOLs and tutorials Rock star speakers, panelists, faculties, and instructors. Meet several Java Champions and JUG leaders from all around the world Engage with speakers and discuss with fellow developers in a casual setting with lots of networking space A complete conference dedicated for Java Embedded Extensive and fast-paced hands-on University Sessions on Sunday, learn while you are at the conference. You can register for Java University only or attend with the conference. Dukes Choice Awards recognize and celebrate the most innovative usage of the Java platform DEMOgrounds and Exhibition Hall provide extensive opportunities for networking and engagement with the biggest names in Java (dedicated hours on each day as well) Dedicated day for Java User Groups and Communities (GlassFish Community Event and NetBeans Community Day) Multiple registration packages to meet your needs Pay for 4 full conference passes and get a fifth one free Students and Bloggers get a free pass Geek Bike Ride with fellow speakers and attendees in a casual setting Greenest conference on the plane Enjoy different cuisines in the San Francisco city, take a trip to Alcatraz or Napa Valley or go running on the crooked street ;-) There are tons of tourist opportunities in/around San Francisco. Tons of parties during the conference, in the evening, late night, and early mornings. Don't forget Thirsty Bear Party! Pearl Jam and Kings of Leon at Appreciation Party Oracle Music Festival at Yerba Buena Gardens Grab the bragging rights "I have attended JavaOne"! Learn a new skill, build new connections, conceive a new idea and push the boundaries of Java in the most important educational and networking event of the year for Java developers and enthusiasts. With so much geekgasm going on during the 5 days of JavaOne, is there a reason for you to wait ? Register for the conference now! Grab your buttons, banners, and other collateral at JavaOne Toolkit. You can also send an email to [email protected]. And reach out to us using different social media channels ... As a 13 year veteran of the conference, I can tell this is some thing every Java developer must experience! I will be there, will you ?

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  • Diagram to show code responsibility

    - by Mike Samuel
    Does anyone know how to visually diagram the ways in which the flow of control in code passes between code produced by different groups and how that affects the amount of code that needs to be carefully written/reviewed/tested for system properties to hold? What I am trying to help people visualize are arguments of the form: For property P to hold, nd developers have to write application code, Ca, without certain kinds of errors, and nm maintainers have to make sure that the code continues to not have these kinds of errors over the project lifetime. We could reduce the error rate by educating nd developers and nm maintainers. For us to be confident that the property holds, ns specialists still need to test or check |Ca| lines of code and continue to test/check the changes by nm maintainers. Alternatively, we could be confident that P holds if all code paths that could violate P went through tool code, Ct, written by our specialists. In our case, test suites alone cannot give confidence that P holdsnd » nsnm ns|Ca| » |Ct| so writing and maintaining Ct is economical, frees up our developers to worry about other things, and reduces the ongoing education commitment by our specialists. or those conditions do not hold, so focusing on education and testing is preferable. Example 1 As a concrete example, suppose we want to ensure that our web-service only produces valid JSON output. Our web-service provides several query and mutation operators that can be composed in interesting ways. We could try to educate everyone who maintains those operations about the JSON syntax, the importance of conformance, and libraries available so that when they write to an output buffer, every possible sequence of appends results in syntactically valid JSON. Alternatively, we don't expose an output stream handle to application code, and instead expose a JSON sink so that every code path that writes a response is channeled through a JSON sink that is written and maintained by a specialist who knows JSON syntax and can use well-written libraries to produce only valid output. Example 2 We need to make sure that a service that receives a URL from an untrusted source and tries to fetch its content does not end up revealing sensitive files from the file-system, like file:///etc/passwd. If there is a single standard way that any developer familiar with the application language's libraries would use to fetch URLs, which has file-system access turned off by default, then simply educating developers about the standard mechanism, and testing that file probing fails for some inputs, will probably be sufficient.

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  • New TPerlRegEx Compatible with Delphi XE

    - by Jan Goyvaerts
    The new RegularExpressionsCore unit in Delphi XE is based on the PerlRegEx unit that I wrote many years ago. Since I donated full rights to a copy rather than full rights to the original, I can continue to make my version of TPerlRegEx available to people using older versions of Delphi. I did make a few changes to the code to modernize it a bit prior to donating a copy to Embarcadero. The latest TPerlRegEx includes those changes. This allows you to use the same regex-based code using the RegularExpressionsCore unit in Delphi XE, and the PerlRegEx unit in Delphi 2010 and earlier. If you’re writing new code using regular expressions in Delphi 2010 or earlier, I strongly recomment you use the new version of my PerlRegEx unit. If you later migrate your code to Delphi XE, all you have to do is replace PerlRegEx with RegularExrpessionsCore in the uses clause of your units. If you have code written using an older version of TPerlRegEx that you want to migrate to the latest TPerlRegEx, you’ll need to take a few changes into account. The original TPerlRegEx was developed when Borland’s goal was to have a component for everything on the component palette. So the old TPerlRegEx derives from TComponent, allowing you to put it on the component palette and drop it on a form. The new TPerlRegEx derives from TObject. It can only be instantiated at runtime. If you want to migrate from an older version of TPerlRegEx to the latest TPerlRegEx, start with removing any TPerlRegEx components you may have placed on forms or data modules and instantiate the objects at runtime instead. When instantiating at runtime, you no longer need to pass an owner component to the Create() constructor. Simply remove the parameter. Some of the property and method names in the original TPerlRegEx were a bit unwieldy. These have been renamed in the latest TPerlRegEx. Essentially, in all identifiers SubExpression was replaced with Group and MatchedExpression was replaced with Matched. Here is a complete list of the changed identifiers: Old Identifier New Identifier StoreSubExpression StoreGroups NamedSubExpression NamedGroup MatchedExpression MatchedText MatchedExpressionLength MatchedLength MatchedExpressionOffset MatchedOffset SubExpressionCount GroupCount SubExpressions Groups SubExpressionLengths GroupLengths SubExpressionOffsets GroupOffsets Download TPerlRegEx. Source is included under the MPL 1.1 license.

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  • 2011 - ALMs for your development team and the people they work with.

    - by David V. Corbin
    Welcome to 2011, it is already shaping up to be a very exciting year. The title of the post is not about charitable giving, although that is also a great topic. Application Lifecycle Management and the Systems that support the environment is, and 2011 will be a year where I expect many teams to invest heavily in this area. For those not familiar with ALM, it can be simplified down to "A comprehensive view of all of the iteas, requirements, activities and artifacts that impact an application over the course of its lifecycle, from concept until decommissioning". Obviously, this encompases a large number of different areas even for relatively small and medium sized projects. In recent years, many teams have adapted methodoligies which address individual aspects of this; but the majority of this adoption has resulted in "islands of improvement" rather than the desired comprehensive outcome...Until now! Last year Microsoft released Team Foundation Server 2010 along with Visual Studio 2010 Ultimate Edition, and with these two in combination the situation has drastically changed. At last there is a single environment that is capable of handling all aspects of ALM, and is also capable of dealing with migration and integration with existing systems to make the transition to a single solution much easier. Thse possibilities (and practicalities) are nothing short of amazing, Architecture thru Testing integration? YES. Being able to correlate specific requirement items (and their history) to actual code (and code history)? YES. Identification of which tests will be potentially impacted by a given code change? YES. Resiliant Automated Testing of User Interfaces? YES. Automatic Deployment Management? YES. Integraton Level testing as part of (designated) Builds? YES. I could easily double or triple the above list, but these items should be enough to get you thinking about the "pain points" your team and organization currently face and the fact that there IS a way to relieve the pain. Over the course of the year, I am hoping to bring together some of the "best of breed" information, along with hosting (and participating in) discussions with various experts in the field. There are already a number of groups (including many on LinkedIn) that have an ALM focus, and I encourage everyone out to check them out. I will be posting a list of the ones I find most helpful in the not too distant future. As I said at the beginning, 2011 is shaping up to be a very interesting (and productive) year. Why wait to start investigating and adopting ALM? ps: For those interested in becoming an "Alms Giver" in the charitable sense, I highly recommend checking out GiveCamp. A group of developers, designers and others get together to create a solution for a charity in just under 48 hours. I will be attending the GiveCamp in New York City on Jan 14-16, more information is available at nycgivecamp.org/

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  • LDoms and Maintenance Mode

    - by Owen Allen
     I got a few questions about how maintenance mode works with LDoms. "I have a Control Domain that I need to do maintenance on. What does being put in maintenance mode actually do for a Control Domain?" Maintenance mode is what you use when you're going to be shutting a system down, or otherwise tinkering with it, and you don't want Ops Center to generate incidents and notification of incidents. Maintenance mode stops new incidents from being generated, but it doesn't stop polling, or monitoring, the system and it doesn't prevent alerts. "What does maintenance mode do with the guests on a Control Domain?" If you have auto recovery set and the Control Domain is a member of a server pool of eligible systems, putting the Control Domain in maintenance mode automatically migrates guests to an available Control Domain.  When a Control Domain is in maintenance mode, it is not eligible to receive guests and the placement policies for guest creation and for automatic recovery won't select this server as a possible destination. If there isn't a server pool or there aren't any eligible systems in the pool, the guests are shut down. You can select a logical domain from the Assets section to view the Dashboard for the virtual machine and the Automatic Recovery status, either Enabled or Disabled. To change the status, click the action in the Actions pane. "If I have to do maintenance on a system and I do not want to initiate auto-recovery, what do I have to do so that I can manually bring down the Control Domain (and all its Guest domains)?" Use the Disable Automatic Recovery action. "If I put a Control Domain into maintenance mode, does that also put the OS into maintenance mode?" No, just the Control Domain server. You have to put the OS into maintenance mode separately. "Also, is there an easy way to see what assets are in maintenance mode? Can we put assets into, or take them out of, maintenance mode on some sort of group level?" You can create a user-defined group that will automatically include assets in maintenance mode. The docs here explain how to set up these groups. You'll use a group rule that looks like this:

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  • ArchBeat Link-o-Rama for 2012-09-05

    - by Bob Rhubart
    OTN Architect Day - Boston - Sept 12: What to Expect If you've never attended an OTN Architect Day, here's a little preview. You start with a continental breakfast. Then you have keynotes by an Oracle expert, and a member of the Oracle ACE community. After that come the break-out sessions, so you have your choice of two sessions in each time slot. So you'll get in two breakouts before lunch. Then you eat. After that there's a panel Q&A during which the audience tosses questions at the assembled session speakers. Then it's on to another set of break-out sessions, followed by a short break. Then the audience breaks into small groups for round table discussions. After that there's a drawing for some cool prizes, followed by the cocktail reception. All that costs you absolutely zero. Register now. Starting and Stopping Fusion Applications the Right Way | Ronaldo Viscuso While the fastartstop tool that ships with Oracle Fusion Applications does most of the work to start/stop/bounce the Fusion Apps environment, it does not do it all. Oracle Fusion Applications A-Team blogger Ronaldo Viscuso's post "aims to explain all tasks involved in starting and stopping a Fusion Apps environment completely." Dodeca Customer Feedback - The Rosewood Company | Tim Tow Oracle ACE Director Tim Tow shares anecdotal comments from one of his clients, a company that is deploying Dodeca to replace an aging VBA/Essbase application. Configuring UCM cache to check for external Content Server changes | Martin Deh Oracle WebCenter and ADF A-Team blogger Martin Deh shares the background information and the solution to a recently encountered customer scenario. Proxy As Upgrade to 11g Does Not Like NQSession.User | Art of Business Intelligence "In Oracle BI 10g the application was a lot more tolerant of bad design and cavalier usage of variables," observes Oracle ACE Christian Screen. "We noticed an issue recently during an upgrade where the Proxy As configuration in Oracle BI 10g used the NQSession.User variable to identify the user logged into Presentation Servers acting as Proxy." Oracle WebLogic Server 11g: Interactive Quick Reference | Dirk Nachbar Oracle ACE Dirk Nachbar shares a quick post with information on a new interactive reference guide to Oracle WebLogic Server. "The Quick Reference shows you an architecural overview of the Oracle WebLogic Server processes, tools, configuration files, log files and so on including a short description of each section and the corresponding link to the Oracle WebLogic Server Documentation," says Nachbar. Thought for the Day "In fast moving markets, adaptation is significantly more important than optimization." — Larry Constantine Source: Quotes for Software Engineers

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  • Oracle went back to school !....

    - by Cristina Ciocoiu
    I am Georgiana, Contracts Manager for Oracle University and Advanced Customer Services in Romania. I started working for Oracle for 4 years ago as a Contracts Specialist. Two years ago I became a manager of a team of 9 Contracts Specialists. On a sunny day in March some members of my team visited the students of the Academy of Economic Studies, accompanied by Recruitment colleagues. This was part of a new initiative to raise awareness on career opportunities at Oracle. We spent approximately 2 hours illustrating and explaining different aspects of the day-to-day activities of an Oracle Contracts Specialist to the future graduates of the Academy. Role Play Since a role play is worth 1000 job descriptions, the audience witnessed an entertaining performance on the contracting process from the phase of the negotiation with the customer to actual signing of the contract. The main focus was on the role of Contracts Specialist liaising with all the groups involved and ensuring that the contract is compliant with Oracle policies while generating the expected revenue. However, the team took other roles as well i.e. Sales Representative, Customer, Business Approver and Lawyer to demonstrate their role in the process. As each of these roles only have a small slice of the big pie, it is vital to understand what happens before and after you come on stage as a Contract Specialist. Contracts Specialist Being a Contracts Specialist goes beyond simply knowing what policies apply, it means understanding Oracle’s core business model, understanding customers’ requests and addressing them in the most effective way. The job also involves connecting smaller teams that are often geographically dispersed across multiple regions so that they become a bigger, stronger and successful team. You are the expert in this key position that can facilitate the closing of a deal or stop it from happening if the risk is too high. The role play provided insights on both. Why I love this job Events of this kind are sometimes just as useful for the “recruiters” as for the “recruits”. For me, as a presenter, it was an excellent opportunity to think about the many reasons why I love what I do in the Contracts department every day and to share this with the students. I wanted to explain to the audience, who are still considering education and career possibilities, that what we do in Contracts DOES make a difference. You have the power to achieve targets that you did not think reachable before. Working in the dynamic Oracle environment shapes you as a person and there is a lot to take away from this experience. Looking back to my years in the Academy (I graduated from the Academy myself), I wish I could have listened to more people talking about their great jobs and about how I could get there. If those were Oracle people I might have been writing this article sooner. J If you are interested to join the Contracts team please click here for more information or contact lavinia.protopopescu-AT-oracle-DOT-com. You can find all openings in Romania via http://campus.oracle.com

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  • Gamification in the enterprise updates, September edition

    - by erikanollwebb
    Things have been a little busy here at GamifyOracle.  Last week, I attended a small conference in San Diego on Enterprise Gamification.  Mario Herger of SAP, Matt Landes of Google and I were on a panel discussion about how to introduce and advocate gamification in your organization.  I gave a talk as well as a workshop on gamification.  The workshop was a new concept, to take our Design Jam from Applications User Experience and try it with people outside of user experience.  I have to say, the whole thing was a great success, in great part because I had some expert help from Teena Singh from Apps UX.  We took a flow from expense reporting and created a scenario about sales reps who are on the road a lot and how we needed them to get their expense reports filed by the end of the fiscal year.  We divided the attendees into groups and gave them a little over two hours to work out how they might use game mechanics to gamify the flows.   We even took the opportunity to re-use the app our fab dev team in our Mexico Development Center put together to gamify the event including badges, points, prizes and a leaderboard.  Since I am a firm believer that you can't gamify everything (or at least, not everything well), I focused my talk prior to the workshop on when it works, and when it might not, including pitfalls to gamifying badly.  I was impressed that the teams all considered what might go wrong with gamifying expenses and built into their designs some protections against that.  I can't wait to take this concept on the road again, it really was a fun day. Now that we have gotten through that set of events, we're wildly working on our next project for next week.  I'm doing a focus group at Oracle OpenWorld on Gamification in the Enterprise.  To do that, Andrea Cantu and I are trying to kill as many trees as possible while we work out some gamification concepts to present (see proof below!).  It should be a great event and I'm hoping we learn a lot about what our customers think about the use of gamification in their companies and in the products they use. So that's the news so far from GamifyOracle land.  I'll try to get more out about those events and more after next week. And if you will be at OOW, ping me and we can discuss in person!  I'd love to know what everyone is thinking in the area.

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  • The Other Side of XBRL

    - by john.orourke(at)oracle.com
    With the United States SEC's mandate for XBRL filings entering its third year, and impacting over 7000 additional companies in 2011, there's a lot of buzz in the industry about how companies should address the new reporting requirements.  Should they outsource the XBRL tagging process to a third party publisher, handle the process in-house with a bolt-on XBRL tool, or should they integrate XBRL tagging with the financial close and reporting process?  Oracle is recommending the latter approach, in fact  here's a link to a recent webcast that I did with CFO.com on this topic: http://www.cfo.com/webcasts/index.cfm/l_eventarchive/14548560 But production of XBRL-based filings is only half of the story. The other half is consumption of XBRL by regulators, academics, financial analysts and investors.  As I mentioned in my December article on the XBRL US conference, the feedback from these groups is that they are not really leveraging XBRL for analysis of companies due to a lack of tools and historic XBRL-based data on public companies.   The good news here is that the historic data problem is getting better as large, accelerated filers enter their third year of XBRL filings.  And the situation is getting better on the reporting and analysis tools side of the equation as well - and Oracle is leading the way. In early January, Oracle released the Oracle XBRL Extension for Oracle Database 11g.  This is a "no cost option" on top of the latest Oracle Database 11.2.0.2.0 release. With this added functionality organizations will have the ability to create one or more back-end XBRL repositories based on Oracle Database, which provide XBRL storage and query-ability with a set of XBRL-specific services.  The XBRL Extension to Oracle XML DB integrates easily with Oracle Business Intelligence Suite Enterprise Edition (OBIEE) for analytics and with interactive development environments (IDEs) and design tools for creating and editing XBRL taxonomies. The Oracle XBRL Extension to Oracle Database 11g should be attractive to regulators, stock exchanges, universities and other organizations that need to collect, analyze and disseminate XBRL-based filings.  It should also be attractive to organizations that produce XBRL filings, and need a way to store and compare their own XBRL-based financial filings to those of their peers and competitors. If you would like more information, here's a link to a web page on the Oracle Technology Network with the details about Oracle XBRL Extension for Oracle Database 11g, including data sheet, white paper, presentation, demos and other information: http://www.oracle.com/technetwork/database/features/xmldb/index-087631.html

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  • As a tooling/automation developer, can I be making better use of OOP?

    - by Tom Pickles
    My time as a developer (~8 yrs) has been spent creating tooling/automation of one sort or another. The tools I develop usually interface with one or more API's. These API's could be win32, WMI, VMWare, a help-desk application, LDAP, you get the picture. The apps I develop could be just to pull back data and store/report. It could be to provision groups of VM's to create live like mock environments, update a trouble ticket etc. I've been developing in .Net and I'm currently reading into design patterns and trying to think about how I can improve my skills to make better use of and increase my understanding of OOP. For example, I've never used an interface of my own making in anger (which is probably not a good thing), because I honestly cannot identify where using one would benefit later on when modifying my code. My classes are usually very specific and I don't create similar classes with similar properties/methods which could use a common interface (like perhaps a car dealership or shop application might). I generally use an n-tier approach to my apps, having a presentation layer, a business logic/manager layer which interfaces with layer(s) that make calls to the API's I'm working with. My business entities are always just method-less container objects, which I populate with data and pass back and forth between my API interfacing layer using static methods to proxy/validate between the front and the back end. My code by nature of my work, has few common components, at least from what I can see. So I'm struggling to see how I can better make use of OOP design and perhaps reusable patterns. Am I right to be concerned that I could be being smarter about how I work, or is what I'm doing now right for my line of work? Or, am I missing something fundamental in OOP? EDIT: Here is some basic code to show how my mgr and api facing layers work. I use static classes as they do not persist any data, only facilitate moving it between layers. public static class MgrClass { public static bool PowerOnVM(string VMName) { // Perform logic to validate or apply biz logic // call APIClass to do the work return APIClass.PowerOnVM(VMName); } } public static class APIClass { public static bool PowerOnVM(string VMName) { // Calls to 3rd party API to power on a virtual machine // returns true or false if was successful for example } }

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  • Our Favorite Highlights from OpenWorld 2012

    - by Kathy.Miedema
    By Kathy Miedema and Misha Vaughan, Oracle Applications User Experience The Oracle Applications User Experience (UX) team’s activities around OpenWorld expand every year, but this year we certainly raised the bar.   Members of our team helped deliver three, separate, all-day training events in the week prior to OpenWorld. Our Fusion User Experience Advocates (FXA) and Applications UX Sales Ambassadors (SAMBA) have all-new material around the Oracle user experience to deliver at conferences in the coming year - Fusion Applications design patterns, mobile design patterns, and the new face of Fusion. We also delivered a hands-on workshop sharing user experience tools for our customers that is designed to answer this question: "If I have no UX staff, what do I do?" We also spent the weeks just before OpenWorld preparing to talk about the new face of Fusion Applications, a greatly simplified entry experience into Fusion Applications for self-service users, CRM users, and IT managers who want to change the look and feel quickly. Special thanks to Oracle ACE Director Floyd Teter for the first mention of our project.Jeremy Ashley, VP, Oracle Applications User Experience Customers may have seen one of the many OpenWorld session demos of the new face of Fusion, which will be available with Fusion Applications soon. It was shown in sessions by Oracle's Chris Leone, Anthony Lye, and our own Vice President, Jeremy Ashley, among others.   Leone reinforced the importance of user experience as one of three main design principles for Fusion Applications, emphasizing that Fusion was designed from the beginning to be intelligent, social, and mobile. User experience highlights of the new face of Fusion, he said, included the need for "zero training," and he called the experience "easy to use." He added that deploying it for HCM self-service would be effortless.  Customers take part in a usability lab tour during OpenWorld 2012. Customers also may have seen the new face of Fusion on the demogrounds or during one of our teams' chartered lab tours at the end of the week. We tested other new designs at our on-site lab in the Intercontinental Hotel, next to Moscone West. Applications User Experience team members show eye-tracking and mobile demos at OOW. We were also excited to kick off new branches of the Oracle Usability Advisory Board, which now has groups in Latin America and the Middle East, in addition to North America and EMEA.   And we were pleasantly surprised by the interest in one of our latest research projects, Oracle Voice, which is designed to enable faster data input for on-the-go users. We offer a big thank-you to the Nuance demopod for sharing the demo with OpenWorld attendees.  For more information on our program and products like the new face of Fusion, please comment below. 

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  • Wireframing: A Day In the Life of UX Workshop at Oracle

    - by ultan o'broin
    The Oracle Applications User Experience team's Day in the Life (DITL) of User Experience (UX) event was run in Oracle's Redwood Shores HQ for Oracle Usability Advisory Board (OUAB) members. I was charged with putting together a wireframing session, together with Director of Financial Applications User Experience, Scott Robinson (@scottrobinson). Example of stunning new wireframing visuals we used on the DITL events. We put on a lively show, explaining the basics of wireframing, the concepts, what it is and isn't, considerations on wireframing tool choice, and then imparting some tips and best practices. But the real energy came when the OUAB customers and partners in the room were challenge to do some wireframing of their own. Wireframing is about bringing your business and product use cases to life in real UX visual terms, by creating a low-fidelity drawing to iterate and agree on in advance of prototyping and coding what is to be finally built and rolled out for users. All the best people wireframe. Leonardo da Vinci used "cartoons" on some great works, tracing outlines first and using red ochre or charcoal dropped through holes in the tracing parchment onto the canvas to outline the subject. (Image distributed under Wikimedia commons license) Wireframing an application's user experience design enables you to: Obtain stakeholder buy-in. Enable faster iteration of different designs. Determine the task flow navigation paths (in Oracle Fusion Applications navigation is linked with user roles). Develop a content strategy (readability, search engine optimization (SEO) of content, and so on) Lay out the pages, widgets, groups of features, and so on. Apply usability heuristics early (no replacement for usability testing, but a great way to do some heavy-lifting up front). Decide upstream which functional user experience design patterns to apply (out of the box solutions that expedite productivity). Assess which Oracle Application Development Framework (ADF) or equivalent technology components can be used (again, developer productivity is enhanced downstream). We ran a lively hands-on exercise where teams wireframed a choice of application scenarios using the time-honored tools of pen and paper. Scott worked the floor like a pro, pointing out great use of features, best practices, innovations, and making sure that the whole concept of wireframing, the gestalt, transferred. "We need more buttons!" The cry of the energized. Not quite. The winning wireframe session (online shopping scenario) from the Applications UX DITL event shown. Great fun, great energy, and great teamwork were evident in the room. Naturally, there were prizes for the best wireframe. Well, actually, prizes were handed out to the other attendees too! An exciting, slightly different aspect to delivery of this session made the wireframing event one of the highlights of the day. And definitely, something we will repeat again when we get the chance. Thanks to everyone who attended, contributed, and helped organize.

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  • Exchange 2010, Exchange 2003 Mail Flow issue

    - by Ryan Roussel
    While performing the initial Exchange 2010 deployment for a customer migrating from Exchange 2003, I ran into an issue with mail flow between the two environments.  The Exchange 2003 mailboxes could send to Exchange 2010, as well as to and from the internet.  Exchange 2010 mailboxes could send and receive to the internet, however they could not send to Exchange 2003 mailboxes.   After scouring the internet for a solution, it seemed quite a few people were experiencing this issue with no resolution to be found, or at least not easily.  After many attempts of manually deleting and recreating the routing group connectors,  I finally lucked onto the answer in an obscure comment left to another blogger.   If inheritable permissions are not allowed on the Exchange 2003 object in the Active Directory schema, exchange server authentication cannot be achieved between the servers.   It seems when Blackberry Enterprise Server gets added to 2003 environments, a lot of Admins get tricky and add the BES Admin user explicitly to the server object  to allow  inheritance down from there to all mailboxes.  The problem is they also coincidently turn off inheritance to the server object itself from its parent containers.  You can re-establish inheritance without overwriting the existing ACL however so that the BES Admin can remain in the server object ACL.   By re-establishing inheritance to the 2003 server object, mail flow was instantly restored between the servers.    To re-establish inheritance: 1. Open ASDIedit by adding the snap-in to a MMC (should be included on your 2008 server where Exchange 2010 is installed) 2. Navigate to Configuration > Services > Microsoft Exchange > Exchange Organization > Administrative Groups > First Administrative Group > Servers 3. In the right pane, right click on the CN=Server Name of your Exchange 2003 Server, select properties 4. Navigate to the Security tab, hit advanced toward the bottom. 5. Check the checkbox that reads “include inheritable permissions” toward the bottom of the dialogue box.

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  • 4.8M wasn't enough so we went for 5.055M tpmc with Unbreakable Enterprise Kernel r2 :-)

    - by wcoekaer
    We released a new set of benchmarks today. One is an updated tpc-c from a few months ago where we had just over 4.8M tpmc at $0.98 and we just updated it to go to 5.05M and $0.89. The other one is related to Java Middleware performance. You can find the press release here. Now, I don't want to talk about the actual relevance of the benchmark numbers, as I am not in the benchmark team. I want to talk about why these numbers and these efforts, unrelated to what they mean to your workload, matter to customers. The actual benchmark effort is a very big, long, expensive undertaking where many groups work together as a big virtual team. Having the virtual team be within a single company of course helps tremendously... We already start with a very big server setup with tons of storage, many disks, lots of ram, lots of cpu's, cores, threads, large database setups. Getting the whole setup going to start tuning, by itself, is no easy task, but then the real fun starts with tuning the system for optimal performance -and- stability. A benchmark is not just revving an engine at high rpm, it's actually hitting the circuit. The tests require long runs, require surviving availability tests, such as surviving crashes -and- recovery under load. In the TPC-C example, the x4800 system had 4TB ram, 160 threads (8 sockets, hyperthreaded, 10 cores/socket), tons of storage attached, tons of luns visible to the OS. flash storage, non flash storage... many things at high scale that all have to be perfectly synchronized. During this process, we find bugs, we fix bugs, we find performance issues, we fix performance issues, we find interesting potential features to investigate for the future, we start new development projects for future releases and all this goes back into the products. As more and more customers, for Oracle Linux, are running larger and larger, faster and faster, more mission critical, higher available databases..., these things are just absolutely critical. Unrelated to what anyone's specific opinion is about tpc-c or tpc-h or specjenterprise etc, there is a ton of effort that the customer benefits from. All this work makes Oracle Linux and/or Oracle Solaris better platforms. Whether it's faster, more stable, more scalable, more resilient. It helps. Another point that I always like to re-iterate around UEK and UEK2 : we have our kernel source git repository online. Complete changelog of the mainline kernel, and our changes, easy to pull, easy to dissect, easy to know what went in when, why and where. No need to go log into a website and manually click through pages to hopefully discover changes or patches. No need to untar 2 tar balls and run a diff.

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  • We need you! Sign up now to give Oracle your feedback on future product design trends at OpenWorld 2012

    - by mvaughan
    By Kathy Miedema, Oracle Applications User Experience Get the most from your Oracle OpenWorld 2012 experience and participate in a usability feedback session, where your expertise will help Oracle develop unbeatable products and solutions. Sign up to attend a one-hour session during Oracle OpenWorld. You’ll learn about Oracle’s future design trends -- including mobile applications and social networking -- and how these trends will affect your users down the road. A street scene from Oracle OpenWorld 2011. Oracle’s usability experts will guide you through practical learning sessions on the user experience of various business applications, middleware, and more. All user feedback sessions will be conducted October 1–3 at the InterContinental San Francisco Hotel on Howard Street, just a few steps away from the Moscone Center. To best match you with a user feedback activity, we will ask you about your role at your company. Our user feedback opportunities include focus groups, surveys, and one-on-one sessions with usability engineers. What do you get out of it? Customer and partner participants in the past have been surprised to learn how tuned in Oracle is to work that their applications users do every day. Oracle’s User Experience team members are trained to listen carefully, ask specific questions, interpret your answers, and work with designers to create products and solutions that suit your needs. Our goal is to help make you and your users more productive and efficient. Learn about Oracle’s process, and take advantage of the chance to give your specific feedback to the designers who create the enterprise applications of your future. See for yourself how Oracle collects feedback and measures its designs for turning them into code. Seats are limited for Oracle’s user feedback sessions, so sign up now by sending an e-mail to [email protected] with the subject line: Sign Me Up for an Oracle OpenWorld 2012 UX Session. For more information about customer feedback sessions and what you can learn from them, please visit the Usable Apps website. When: Monday-Wednesday during OpenWorld 2012, Oct. 1-3 Where: The InterContinental San Francisco Hotel How to sign up: RSVP now by sending an email to [email protected] with the subject line “Sign me up for an OOW 2012 UX Session.” Learn more: Visit the Usable Apps website at Get Involved.

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  • Is there an API for determining congressional districts?

    - by ardavis
    I'm looking to determine the congressional district based on an address my user is providing. This will avoid having the user to look it up themselves. Does an API of this sort exist? Note Through my attempts to find one, I've only come across these: http://www.govtrack.us/developers/api (not sure how to submit an an address or zip code however) The following resources are available in the API ...Bills and resolutions in the U.S. Congress since 1973 (the 93rd Congress). ...A (bill, person) pair indicating cosponsorship, with join and withdrawn dates. ...Members of Congress and U.S. Presidents since the founding of the nation. ...Terms held in office by Members of Congress and U.S. Presidents. Each term corresponds with an election, meaning each term in the House covers two years (one 'Congress'), as President four years, and in the Senate six years (three 'Congresses'). ...Roll call votes in the U.S. Congress since 1789. How people voted is accessed through the Vote_voter API. ...How people voted on roll call votes in the U.S. Congress since 1789. See the Vote API. Filter on the vote field to get the results of a particular vote... http://www.opencongress.org/api (seems to be a way to find congress information, but not districts) This API provides programmers with structured access to all the data on OpenCongress, everything from official bill info to news and blog coverage to user-generated votes on bills and much more... This API defaults to returning XML. All queries can also return JSON... https://groups.google.com/forum/?fromgroups=#!topic/opendems-discuss/CeKyi_aANaE (similar question, no resolution) I've been looking over Open Dems, and seeing what's exposed at this point and what isn't. I work with Democrats Abroad, and am interested in using stuff from the lab for their sites. I quickly looked over the Precinct API, which does both more and less than what I'd need. An ideal resource would be any way of translating addresses into CD at the very least (getting state district data would be good as well), since that would make it easier for DA's membership to make a difference in races like last month's NY26 race... Update I'm looking at the source for the govtrack.us website and the 'doGeoCode' function may be useful. view-source:http://www.govtrack.us/congress/members If no one has any suggestions, I will try to go off of what they are doing.

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  • Expanding Influence and Community

    - by Johnm
    When I was just nine years of age my father introduced me to the computer. It was a Radio Shack TRS-80 Color Computer (aka: CoCo). He shared with me the nuances of writing BASIC and it wasn't long before I was in the back seat of the school bus scribbling, on a pad of paper, the code I would later type. My father demonstrated that while my friends were playing their Atari 2600 consoles, I had the unique opportunity to create my own games on the Coco. One of which provided a great friend of mine hours and hours of hilarity and entertainment. It wasn't long before my father was inviting me to tag along as he drove to the local high school where a gathering of fellow Coco enthusiasts assembled. In these meetings all in attendance would chat about their latest challenges and solutions. They would swap the labors of their sleepless nights eagerly gazing into their green and black screens. Friendships were built and business partners were developed. While these experiences at the time in my pre-teen mind were chalked up to simply sharing time with my father, it had a tremendous impact on me later in life. This past weekend I attended the Louisville SQL Saturday (#45). It was great to see that there were some who brought along their children. It is encouraging to see fresh faces in the crowd at our  monthly IndyPASS meetings. Each time I see the youthful eyes peering from the audience while the finer details of SQL Server is presented, I cannot help but to be transported back to the experiences that I enjoyed in those Coco days. It is exciting to think of how these experiences are impacting their lives and stimulating their minds. Some of these children have actually approached me asking questions about what was presented or simply bragging about their latest discovery in programming. One of the topics that arose in the "Women in Technology" session in Louisville, which was masterfully facilitated by Kathi Kellenberger, was exploring how we could ignite the spark of interest in databases among the youth. It was awesome to hear that there were some that volunteer their time to share their experiences with students. It made me wonder what user groups could achieve if we were to consider expanding our influence and community beyond our immediate peers to include those who are simply enjoying their time with their father or mother.

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  • Interesting Topics in Comp. Sci. for New Students?

    - by SoulBeaver
    I hope this is the right forum to ask this question. Last friday I was in a discussion with my professors about the students' lack of motivation and interest in the field of Computer Science. All of the students are enrolled, but through questionnaires and other questions that my professor posed it was revealed that over 90% of all enrolled students are just in it for the reward of getting a job sometime in the future (since it's a growing field with high job potential) I asked my professor for the permission to take over the first couple of lectures and try and motivate, interest and inspire students for the field of Computer Science and programming in particular (this is the Intro to Programming course). This request was granted and I now have a week to come up with a lecture topic for my professor's five groups. My main goal isn't to teach, I just want to get students to be as interested in the field as I am. I want to show them what's possible, what awesome magical things have been done in the field, the future we are heading towards using programming and Comp. Sci. Therefore, I would like to pose this question: I have a few topics, materials and sample projects that I would like to talk about: -- Grace Hopper (It is my hope to interest the female programmers in the class. There are never more than two or three per group and they, more than males, are prone to jumping ship and abandoning Comp. Sci.) -- The Singularity Institute -- Alan Turing -- Robotics -- Programming not as a chore or a must, but the idea that we are, at our core, the nexus to which anything anybody does in the digital world is connected to. We are the problem solvers; we assemble all the parts together and we are the ones that, essentially, make the vision a reality. -- Give them an idea for a programming project which, through the help of the professor, could be significant to every student (I want students to not only feel interested in the topic, but they should feel important, that what they do here makes a difference) Do you have interesting topics worthy of discussion, something I can tell the students which they can get interested about? How would you approach the lecture? If you had 90 minutes worth of time to try and get students interested in the project, what would you do?

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  • Segmentation and Targeting: Your Tools for Personalizing the Online Customer Experience

    - by Christie Flanagan
    In order to deliver the kind of personalized and engaging online experiences that customers expect today, look to segmentation and targeting.  Segmentation is the practice of dividing your site visitors into distinct groups based on shared characteristics or behavior – for example, a segment may consist of site visitors who have visited pages related to certain product type, or they may consist of visitors within the same age group or geographic area.  The idea is that those within a segment are more likely to have common needs, problems or interests that can be served by your business. Targeting is the process by which the most relevant content, whether an article promotion or other piece of content, is delivered to your visitors based on their segment membership. Segmentation and targeting are used to drive greater engagement on your web presence by delivering content to your site visitors that is tailored to their interests, behavior or other attributes.  You may have a number of different goals for your segmentation and targeting efforts: Up-sell or cross-sell to your customers Conduct A/B testing on your offers and creative Offer discounts, promotions or other incentives for the time and duration that you specify Make is easier to find relevant information about products and services Create premium content model There are two different approaches you can take toward segmentation and targeting for you online customer experience initiatives. The first is more of a manual process, in which marketers manage the process of determining which segments to create and which content to target to those segments. The benefit of this approach is that it gives marketers a high level of control over the whole process which works well when you have a thorough understanding of your segments and which content is most likely to serve their needs.  Tools for marketer managed segmentation and targeting are often built right in to your WEM platform, as they are with Oracle WebCenter Sites. The downside is that the more segments and content that you have, the more time consuming and complicated in can be to manage manually.The second approach relies on predictive intelligence to automate the segmentation and targeting process.  This allows optimization of the process to occur in real time. This approach helps reduce the burden of manual segmentation and targeting and can result in new insights into segments that you may never have thought of on your own.  It also provides you with the capability to quickly test new offers and promotions on your site.  Predictive segmentation and targeting can be achieved by using Oracle WebCenter Sites and Oracle Real-Time Decisions together. *****Get a taste for how Oracle WebCenter Sites and Oracle Real-Time Decisions combine to deliver powerful capabilities for predictive segmentation and targeting by watching this on demand webcast introducing Oracle WebCenter Sites 11g or by reading IDC’s take on the latest release of Oracle’s web experience management solution.  Be sure to return to the Oracle WebCenter blog on Thursday for a closer look at how to optimize the online customer experience using these two products together.

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