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• Get More Value From Your Oracle Premier Support Investment

  - by Get Proactive Customer Adoption Team

  Untitled Document The Return on Investment in Support Training I’m a typical software user. I’ve been using spreadsheets almost daily for the past 10 years or so. I know how to enter simple formulas, format cells, import files, and I can sort and filter. Sometimes I even use a pivot table. I never attended training. I learnt everything I know on the fly. Sometimes it was intuitive and easy, other times I had to spend minutes and even hours searching for a solution. Yet when I see what some other people can do with their spreadsheets, I know I’m utilizing maybe 15% of the functionality. Pity, one day I really have to sign up for training. Why haven’t I done it yet? Ah, you know, I’m a busy person, I have work to do. And if I need to use a feature that I am unfamiliar with, I’ll spend time on it only when I really need it. Now wait. When I recall how much time I spent trying to figure how things work compared to time I spent doing the productive work, I realize it was not insignificant. I’m unable to sum up all the time I spent ‘learning’ on the fly, but I’m sure it’s been days or even weeks. And after all this time, I’ve mastered 15% of its features. If only I had attended training years ago. That investment would have paid back 10 times! Working with My Oracle Support is no different. Our customers typically use simple search, create service requests, and download patches. They think they know how to use My Oracle Support. And they’re right. They know something but often they’re utilizing only a fragment of My Oracle Support’s potential. For the investment that has been made, using only a small subset of the capabilities offered in My Oracle Support leaves value on the table. There is much more available in My Oracle Support. Dozens of diagnostic tools and proactive health checks will keep verifying your Oracle environments against best practices that Oracle gathers every day thanks to our comprehensive knowledge management process. Automated patch recommendations will help prevent known issues, and upgrade planning and more is included in My Oracle Support. Why are you not utilizing all of these best practices, capabilities and tools? Is it because you don’t have time to invest 2-3 hours of your time to learn about the features? Simply because you think you can learn on the fly like I thought I could? Does learning on the fly how to properly use the Service Request escalation process when you already have critical issue sound like a good idea? My advice is: Invest your time now to learn how My Oracle Support can help you prevent issues on your systems. Learn how to find answers faster and resolve problems more efficiently. Understand how to properly complete a service request. Invest in Support training, offered at no additional cost to Oracle Premier Support customers. It will pay back quicker than you think. It will bring you more value than you think. Discover your advantage with Oracle Premier Support's Proactive Portfolio.

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• The five steps of business intelligence adoption: where are you?

  - by Red Gate Software BI Tools Team

  When I was in Orlando and New York last month, I spoke to a lot of business intelligence users. What they told me suggested a path of BI adoption. The user’s place on the path depends on the size and sophistication of their organisation. Step 1: A company with a database of customer transactions will often want to examine particular data, like revenue and unit sales over the last period for each product and territory. To do this, they probably use simple SQL queries or stored procedures to produce data on demand. Step 2: The results from step one are saved in an Excel document, so business users can analyse them with filters or pivot tables. Alternatively, SQL Server Reporting Services (SSRS) might be used to generate a report of the SQL query for display on an intranet page. Step 3: If these queries are run frequently, or business users want to explore data from multiple sources more freely, it may become necessary to create a new database structured for analysis rather than CRUD (create, retrieve, update, and delete). For example, data from more than one system — plus external information — may be incorporated into a data warehouse. This can become ‘one source of truth’ for the business’s operational activities. The warehouse will probably have a simple ‘star’ schema, with fact tables representing the measures to be analysed (e.g. unit sales, revenue) and dimension tables defining how this data is aggregated (e.g. by time, region or product). Reports can be generated from the warehouse with Excel, SSRS or other tools. Step 4: Not too long ago, Microsoft introduced an Excel plug-in, PowerPivot, which allows users to bring larger volumes of data into Excel documents and create links between multiple tables.  These BISM Tabular documents can be created by the database owners or other expert Excel users and viewed by anyone with Excel PowerPivot. Sometimes, business users may use PowerPivot to create reports directly from the primary database, bypassing the need for a data warehouse. This can introduce problems when there are misunderstandings of the database structure or no single ‘source of truth’ for key data. Step 5: Steps three or four are often enough to satisfy business intelligence needs, especially if users are sophisticated enough to work with the warehouse in Excel or SSRS. However, sometimes the relationships between data are too complex or the queries which aggregate across periods, regions etc are too slow. In these cases, it can be necessary to formalise how the data is analysed and pre-build some of the aggregations. To do this, a business intelligence professional will typically use SQL Server Analysis Services (SSAS) to create a multidimensional model — or “cube” — that more simply represents key measures and aggregates them across specified dimensions. Step five is where our tool, SSAS Compare, becomes useful, as it helps review and deploy changes from development to production. For us at Red Gate, the primary value of SSAS Compare is to establish a dialog with BI users, so we can develop a portfolio of products that support creation and deployment across a range of report and model types. For example, PowerPivot and the new BISM Tabular model create a potential customer base for tools that extend beyond BI professionals. We’re interested in learning where people are in this story, so we’ve created a six-question survey to find out. Whether you’re at step one or step five, we’d love to know how you use BI so we can decide how to build tools that solve your problems. So if you have a sixty seconds to spare, tell us on the survey!

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• EPPM Is a Must-Have Capability as Global Energy and Power Industries Eye US$38 Trillion in New Investments

  - by Melissa Centurio Lopes

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} “The process manufacturing industry is facing an unprecedented challenge: from now until 2035, cumulative worldwide investments of US$38 trillion will be required for drilling, power generation, and other energy projects,” Iain Graham, director of energy and process manufacturing for Oracle’s Primavera, said in a recent webcast. He adds that process manufacturing organizations such as oil and gas, utilities, and chemicals must manage this level of investment in an environment of constrained capital markets, erratic supply and demand, aging infrastructure, heightened regulations, and declining global skills. In the following interview, Graham explains how the right enterprise project portfolio management (EPPM) technology can help the industry meet these imperatives. Q: Why is EPPM so important for today’s process manufacturers? A: If the industry invests US$38 trillion without proper cost controls in place, a huge amount of resources will be put at risk, especially when it comes to cost overruns that may occur in large capital projects. Process manufacturing companies must not only control costs, but also monitor all the various contractors that will be involved in each project. If you’re not managing your own workers and all the interdependencies among the different contractors, then you’ve got problems. Q: What else should process manufacturers look for? A: It’s also important that an EPPM solution has the ability to manage more than just capital projects. For example, it’s best to manage maintenance and capital projects in the same system. Say you’re due to install a new transformer in a power station as part of a capital project, but routine maintenance in that area of the facility is scheduled for that morning. The lack of coordination could lead to unforeseen delays. There are also IT considerations that impact capital projects, such as adding servers and network cable for a control system in a power station. What organizations need is a true EPPM system that’s not just for capital projects, maintenance, or IT activities, but instead an enterprisewide solution that provides visibility into all types of projects. Read the complete Q&A here and discover the practical framework for successfully managing this massive capital spending.

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• Professional WordPress Business Themes

  - by Matt

  Every now and then JustSkins.com receives quote requests for WordPress design for business websites. Most companies now keep up to date with a blog on their corporate website, that showcases their day to day activities & progresses.  Getting such professional wordpress driven website designed from the scratch costs you a lot. If you have decided to make WordPress the CMS for your business website, there are some Professional WordPress themes you can take a look at. We have created this list to help you save some time to do all the trying and the testing. Optimize by WooThemes Last year one of the most popular Business theme by WooThemes was the Coffee Break theme, Optimize is further adaptation of the same. It is simple, sleek design with great functionality. The customizable front page lets you showcase your work or product etc. Demo | Price: $70, Developer Price: $150 | DOWNLOAD WooThemes is also offering their whole Business theme pack for a very very reasonable fee, If you like multiple designs from them you can get this big deal for only $125 Onyx , Impacto by Simple Themes Simple Themes has been making very crisp & beautiful WordPress Themes & are also very reasonably priced. If their themes solve your purpose $39 membership for 3 months is a good deal.  If you are looking to create quick website, landing page or micro site their templates are best. Demo | Price: $39 for 3 Months Membership Rejuvenate by Templatic One of the most beautiful Premium WordPress Theme, Available in 4 elegant color schemes. This theme can be used for your Beauty, Spa and Studio Business. Demo | Price: $65  | DOWNLOAD Templatic has created great professional business templates, such as Gourmet, Real Estate, Job Board, Automobile & lots More. You can also get a Best Value Offer in $299 for all of Templatic Themes. TheProfessional by ElegantThemes Elegant Themes is known to provide very beautiful & straightforward designs. The professional wordpress theme is a simple, crisp & concise Theme you can use to create a business website. The 3 short blurbs on the homepage are simple, which can be used to point them to your major offerings and the prominent slider indicates a clear call to action. There are 52 themes to choose from & Elegant Themes is giving a great offer at such a small yearly fee. Demo | Price: $39 Yearly Membership  | DOWNLOAD Elegant Themes has a cluster of 52 magnificent themes, and all you have to do is pay $39 to win access to all of them. Join today! Some of the Professional designs that I like for a business website are SimplePress and Corporation. Extatic by Chimera Themes The theme includes plenty of great features including custom feature tour pages, portfolio sections, static feature areas, pricing table page, 20+ shortcodes, multiple page/post options, unlimited custom sidebars which can be assigned to posts/pages, advanced theme style editor and options page and much more. Its a must buy Demo | Price: $37 | DOWNLOAD Corporate by Clover Themes Simple Theme for a small business. Corporate is an clean, powerful and feature-rich corporate theme with dynamic and energy design. Demo | Price: $69.95 | DOWNLOAD Bizco by Themify Bizco is a very professional template for wordpress targeted at corporate and product based businesses. This theme is simple yet highly functional and is suitable for showcasing features of your service or product. With the custom page template you can change the display of your pages and posts easily with our visual custom panel. Demo | Price: $70  |DOWNLOAD Devision by Themetrust Devision is a small business wordpress theme that can be used to make a business website within a few minutes. It makes it very easy to showcase and highlight your services or product on the homepage. Demo | Price: Euro 39 | DOWNLOAD BizPress by WPZoom A professional business WordPress theme from WPZoom suitable for companies, organizations, product showcases or other business websites. The theme comes with 4 colour options, featured products / services slider on the homepage, drop down menus, theme options page etc. Demo | Price: $ 69 | DOWNLOAD Clean Classy Corporate by ThemeFuse A very impressive WordPress business theme, that can be used in multiple ways. It is suitable for many kinds, like web products, services, hosting etc etc. Clean Classy Corporate WordPress Theme has a clean crisp look and is professional in appeal. Demo | Price: $49  | DOWNLOAD Insdustry by ThemeJam A powerful Business WordPress Template along with lots of options, colors, and customizable features. This is one for almost any kind of blogger, corporate, or organization. Lots of features, gives it the kind of scalability you might need to create any kind of website. Demo | Price: $ 59 | DOWNLOAD AppPress by ChimeraThemes This professional business WordPress theme includes 5 different colour schemes, advanced theme options page, multiple homepage sliders, custom widgets and page templates. The theme also includes a range of other unique features such as custom title, live style editor to modify colours, font styles, sizes etc, and 20+ shortcodes for creating pricing tables, content columns, boxes, buttons and others. Demo | Price: $ 37 | DOWNLOAD Why WordPress Professional Template? You can modify them, these usually come with a lot of fancy features that enable you to create the website as per your usability & choice. In some cases the  Premium WordPress business themes can be accessed through a subscription service. Premium Vs Free WordPress Themes There are very good Free WordPress themes out there that you can use to modify and code further or create what you want, but this possible when you are technically able. On the contrary Premium WordPress business themes offers great features & can save you a lot of time and money. It varies from business to business, some like to keep their website simple while most want to keep cool nifty features and abilities to scale it differently for various sections, products or categories. All this & more is possible with a Professional Business theme that is suitable/close to your needs.

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• &ldquo;My life at Oracle&rdquo;

  - by cristian.condurache(at)oracle.com

  Hello everybody! My name is Eva and I currently work in Oracle Italy as Sales Programs Manager for the Technology Sales organization. Since 2009, I also proudly represent the Oracle Education Foundation within my country as the Ambassador for Italy. My career path in this amazing company began 5 years ago as a fresh graduate: after various years studying abroad, in Germany and Ireland mainly, I was looking for a valuable and concrete opportunity which could fulfill my energetic spirit. I wanted to develop myself inside a stimulating and “fast” business environment.. and here came Oracle and I really couldn’t ask for anything better!  THE PARTNER EXPERIENCE The first department I had the chance to work into was the Alliances and Channels organization, where I had the opportunity to join a brilliant team of great and visionary guys. I began having the responsibility to analyze and rationalize the portfolio of Oracle business partners and to identify potential cross-area solutions, which had to be highlighted both on the local market and internationally: this ended up with the implementation of the “Partner Community” model, a business environment of selected Oracle partners, specialized on the different technology focus areas. This new concept was then recognized as an EMEA Best Practice and replicated internationally. Having the opportunity to strengthen day after day strategic relationships with several business partners and study the market positioning of their technology solutions, I was given the role to develop the “Oracle Partner Network Innovation Award” in Italy: the EMEA competition encouraging and rewarding proven and successful technology innovations, creating high value for our common customers and generating new business potential. Several Italian partner solutions won different prizes and I decided that it was worth collecting all those valuable projects, winners and short-listed, inside two specific books in order also to provide them an international market visibility: OPN Innovation Award Booklet 2007 and OPN Innovation Award Booklet 2008 Inside the Alliances and Channels department I really had the opportunity to do    amazing things, like for example working side-by-side with one of the most exceptional teams in Oracle I have ever worked with: the EMEA Recruitment Team. Together, in fact, we conceived a brand new business initiative for our partners, called “Oracle Campus Joint Program”. This program was awarded as an EMEA Best Practice and acknowledged by both Italian public institutions and press media. Italy   is currently running its 5th edition.   Briefly, the “Oracle Campus Joint Program” aims at facing the growing issue of lack of  technology competences and skills on the market. By identifying a specific technology area and developing an intensive 4-6 week Oracle University training course and by collaborating with important academic institutes, international “gurus” and professionals, our business partners are able to benefit from a pool of brilliant top talented young consultants and offer them a significant career opportunity. BUSINESS BUT NOT ONLY: THE NO-PROFIT EXPERIENCE OF ORACLE Currently my mission in Oracle is to continue driving the implementation of strategic business development and sales programs for the entire Oracle Technology stack, involving both partners and the end-customers. But as a completely distinguished role from the day-today business, I’m also honored to represent in Italy the charity global organization founded by Oracle - the Oracle Education Foundation - and drive its corporate citizenship and marketing programs. Oracle Education Foundation is an independent charitable organization funded by Oracle and is dedicated to helping students develop 21st century skills through project learning and the use of technology. It provides “ThinkQuest” as a free program to primary and secondary (K12) schools. Just some significant numbers: today 548,000 students/teachers in 47 countries use ThinkQuest and the Oracle Education Foundation partners with 40+ no-profit or government organizations globally. ABOUT MYSELF AND MY INTERESTS About myself…I’m very enthusiastic and positive, trying always to transform difficult issues in challenging opportunities. My day usually begins very early in the morning with running, swimming or when I need to collect some “zen” energies with a yoga session or better with a long walk with my dog. I definitely love animals and generally speaking I’m very keen on environmental issues and try, as much as I can, to carry out a healthy and “planet respectful” lifestyle. My thirst for knowledge pushed me some time ago to begin a new personal challenge: I decided to enroll, dedicating a good part of my free time, for a second university degree: I chose “Neuroeconomics”, an innovative academic path which combines psychology, economics, and neuroscience and studies how people make decisions and the role of the brain when people evaluate these decisions, categorizing risks and rewards and generally interacting with each other. I’ve been very glad to talk about my experience in this article, as working for Oracle is something very stimulating. This company ensures you the opportunity to face new challenges, work with highly talented people and be professionally highlighted also globally. Motivation, good results and innovation is always pursued, recognized and fully supported. Thanks and wish you all an amazing career! If you have any question please contact [email protected]. For our job opportunities, please look at http://campus.oracle.com.   Technorati Tags: EMEA,Oracle Partners,Oracle Campus,Oracle Education,experience,EMEA Recruitment Team

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• Learn About Oracle’s Strategy for a Simple, Modern User Experience at OpenWorld 2012

  - by Applications User Experience

  By Kathy Miedema, Oracle Applications User Experience If you’re interested in what the best possible user experience looks like, you’ll want to hear what Oracle’s Applications User Experience team is planning for OpenWorld 2012, Sept. 30-Oct. 4 in San Francisco. This year, we will talk Fusion, Fusion, Fusion. We were among the first to show Oracle Fusion Applications in the last couple of years, and we’ll be showing it again this year so you can see what Oracle is planning for the next generation of enterprise applications. Attend our sessions to learn more about the user experience strategy in which Oracle is investing. Simplicity is the driving force behind the demos that we are unveiling now, which you can see at OpenWorld. We want to create opportunities for productivity and efficiency, and deliver enterprise data across devices to help you do your work in the way best suited to your job and needs, said Jeremy Ashley, Vice President, Oracle Applications User Experience. You can see the new look for Fusion Applications at a general session led by Ashley at 3:30 p.m. on Wednesday, Oct. 3. You’ll also have the chance to learn more about tailoring in Oracle Fusion Applications, and gain a new understanding of the investment in the user experience behind Fusion Applications at our sessions (see session information below). Inside the Oracle Applications User Experience team’s on-site lab at Oracle OpenWorld 2011. Head to the demogrounds to see new demos from the Applications User Experience team, including the new look for Fusion Applications and what we’re building for mobile platforms. Take a spin on our eye tracker, a very cool tool that we use to research the usability of a particular design. Visit the Usable Apps OpenWorld page to find out where our demopods will be located. We are also recruiting participants for our on-site lab, in which we gather feedback on new user experience designs, and taking reservations for a charter bus that will bring you to Oracle headquarters for a lab tour Thursday, Oct. 4, or Friday, Oct. 5. Tours leave at 10 a.m. and 1:45 p.m. from the Moscone Center in San Francisco. You’ll see more of our newest designs at the lab tour, and some of our research tools in action. Can’t participate in a customer feedback session or take a lab tour this time around? Visit Usable Apps to participate or book a tour another time. For more information on any OpenWorld sessions, check the content catalog – also available at www.oracle.com/openworld. For information on Applications User Experience (Apps UX) sessions and activities, go to the Usable Apps OpenWorld page. APPS UX OPENWORLD SESSIONS Oracle’s Roadmap to a Simple, Modern User Experience Presenter: Jeremy Ashley, Vice President Applications User Experience, Oracle; with Debra Lilley, Fujitsu Consulting; Basheer Khan, Innowave; and Edward Roske, InterRelSession ID: CON9467Date: Wednesday, Oct. 3 Time: 3:30 - 4:30 p.m.Location: Moscone West - 3002/3004 Jeremy Ashley Oracle Fusion Applications: Transforming Insight into Action Presenters: Killian Evers and Kristin Desmond, OracleSession ID: CON8718Date: Thursday, Oct. 4Time: 11:15 a.m. - 12:15 p.m.Location: Moscone West - 2008 “FRIENDS OF UX” OPENWORLD SESSIONS Sessions by the Oracle Usability Advisory Board (OUAB) members: Advances in Oracle Enterprise Governance, Risk, and Compliance Manager  Presenters: Koen Delaure, KPMG Advisory NV, and Oracle Usability Advisory Board member; Russell Stohr, Oracle Session ID: CON9389Date: Tuesday, Oct. 2Time: 1:15 - 2:15 p.m.Location: Palace Hotel - Concert Optimize Oracle E-Busines Suite Procure-to-Pay: Cut Inefficiences/Fraud with Oracle GRC Apps Presenters: Koen Delaure, KPMG Advisory NV, and Solveig Wagner, Seadrill Management AS, both Oracle Usability Advisory Board members; and Swarnali Bag, OracleSession ID: CON9401Date: Monday, Oct. 1Time: 12:15 - 1:15 p.m.Location: Intercontinental - Sutter Showcase of JD Edwards EnterpriseOne Mobility Presenters: Jon Wells, Westmoreland Coal Co., Oracle Usability Advisory Board member; Rob Mills and Liz Davson, Town of Oakville; Keith Sholes and Louise Farner, Oracle Session ID: CON9123Date: Tuesday, Oct. 2Time: 1:15 - 2:15 p.m.Location: InterContinental - Grand Ballroom B Sessions by the Fusion User Experience Adovcates (FXA) Usability and Features of Oracle Fusion Applications, Built upon Oracle Fusion Middleware Presenters: Debra Lilley, Fujitsu Consulting and Oracle Usability Advisory Board member; John King, King Training ResourcesSession ID: UGF10371Date: Sunday, Sept. 30Time: 11 a.m. - 11:45 a.m. Location: Moscone West – 2010 Ten Things to Love About Oracle Fusion Project Portfolio Management  Presenter: Floyd Teter, EiS TechnologiesSession ID: CON6021Date: Tuesday, Oct. 2Time: 10:15 - 11:15 a.m.Location: Moscone West – 2003

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• Off The Beaten Path—Three Things Growing Midsize Companies are Thankful For

  - by Christine Randle

  By: Jim Lein, Senior Director, Oracle Accelerate Last Sunday I went on a walkabout.  That’s when I just step out the door of my Colorado home and hike through the mountains for hours with no predetermined destination. I favor “social trails”, the unmapped routes pioneered by both animal and human explorers.  These tracks  are usually more challenging than established, marked routes and you can’t be 100% sure of where you’re going to end up. But I’ve found the rewards to be much greater. For awhile, I pondered on how—depending upon your perspective—the current economic situation worldwide could be viewed as either a classic “the glass is half empty” or a “the glass is half full” scenario. Midsize companies buy Oracle to grow and so I’m continually amazed and fascinated by the success stories our customers relate to me.  Oracle’s successful midsize companies are growing via innovation, agility, and opportunity. For them, the glass isn’t half full—it’s overflowing. Growing Midsize Companies are Thankful for: Innovation The sun angling through the pine trees reminded me of a conversation with a European customer a year ago May.  You might not recognize the name but, chances are, your local evening weather report relies on this company’s weather observation, monitoring and measurement products.  For decades, the company was recognized in its industry for product innovation, but its recent rapid growth comes from tailoring end to end product and service solutions based on the needs of distinctly different customer groups across industrial, public sector, and defense sectors.  Hours after that phone call I was walking my dog in a local park and came upon a small white plastic box sprouting short antennas and dangling by a nylon cord from a tree branch.  I cut it down. The name of that customer’s company was stamped on the housing. “It’s a radiosonde from a high altitude weather balloon,” he told me the next day. “Keep it as a souvenir.”  It sits on my fireplace mantle and elicits many questions from guests. Growing Midsize Companies are Thankful for: Agility In July, I had another interesting discussion with the CFO of an Asia-Pacific company which owns and operates a large portfolio of leisure assets. They are best known for their epic outdoor theme parks. However, their primary growth today is coming from a chain of indoor amusement centers in the USA where billiards, bowling, and laser tag take the place of roller coasters, kiddy rides, and wave pools. With mountains and rivers right out my front door, I’m not much for theme parks, but I’ll take a spirited game of laser tag any day.  This company has grown dramatically since first implementing Oracle ERP more than a decade ago. Their profitable expansion into a completely foreign market is derived from the ability to replicate proven and efficient best business practices across diverse operating environments.  They recently went live on Oracle’s Fusion HCM and Taleo. Their CFO explained to me how, with thousands of employees in three countries, Fusion HCM and Taleo would enable them to remain incredibly agile by acting on trends linking individual employee performance to their management, establishing and maintaining those best practices. Growing Midsize Companies are Thankful for: Opportunity I have three GPS apps on my iPhone. I use them mainly to keep track of my stats—distance, time, and vertical gain. However, every once in awhile I need to find the most efficient route back home before dark from my current location (notice I didn’t use the word “lost”). In August I listened in on an interview with the CFO of another European company that designs and delivers telematics solutions—the integrated use of telecommunications and informatics—for managing the mobile workforce. These solutions enable customers to achieve evolutionary step-changes in their performance and service delivery. Forgive the overused metaphor, but this is route optimization on steroids.  The company’s executive team saw an opportunity in this emerging market and went “all in”. Consequently, they are being rewarded with tremendous growth results and market domination by providing the ability for their clients to collect and analyze performance information related to fuel consumption, service workforce safety, and asset productivity. This Thanksgiving, I’m thankful for health, family, friends, and a career with an innovative company that helps companies leverage top tier software to drive and manage growth. And I’m thankful to have learned the lesson that good things happen when you get off the beaten path—both when hiking and when forging new routes through a complex world economy. Halfway through my walkabout on Sunday, after scrambling up a long stretch of scree-covered hill, I crested a ridge with an obstructed view of 14,265 ft Mt Evans just a few miles to the west.  There, nowhere near a house or a trail, someone had placed a wooden lounge chair. Its wood was worn and faded but it was sturdy. I had lunch and a cold drink in my pack. Opportunity knocked and I seized it. Happy Thanksgiving.  

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• And the Winners of Fusion Middleware Innovation Awards in Data Integration are…

  - by Irem Radzik

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} At OpenWorld, we announced the winners of Fusion Middleware Innovation Awards 2012. Raymond James and Morrison Supermarkets were selected for the data integration category for their innovative use of Oracle’s data integration products and the great results they have achieved. In this blog I would like to briefly introduce you to these award winning projects. Raymond James is a diversified financial services company, which provides financial planning, wealth management, investment banking, and asset management. They are using Oracle GoldenGate and Oracle Data Integrator to feed their operational data store (ODS), which supports application services across the enterprise. A major requirement for their project was low data latency, as key decisions are made based on the data in the ODS. They were able to fulfill this requirement due to the Oracle Data Integrator’s integrated solution with Oracle GoldenGate. Oracle GoldenGate captures changed data from different systems including Oracle Database, HP NonStop and Microsoft SQL Server into a single data store on SQL Server 2008. Oracle Data Integrator provides data transformations for the ODS. Leveraging ODI’s integration with GoldenGate, Raymond James now sees a 9 second median latency (from source commit to ODS target commit). The ODS solution delivers high quality, accurate data for consuming applications such as Raymond James’ next generation client and portfolio management systems as well as real-time operational reporting. It enables timely information for making better decisions. There are more benefits Raymond James achieved with this implementation of Oracle’s data integration solution. The software developers and architects of this solution, Tim Garrod and Ryan Fonnett, have told us during their presentation at OpenWorld that they also reduced application complexity significantly while improving developer productivity through trusted operational services. They were able to utilize CDC to generate alerts for business users, and for applications (for example for cache hydration mechanisms). One cool innovation example among many in this project is that using ODI's flexible architecture, Tim and Ryan could build 24/7 self-healing processes. And these processes have hardly failed. Integration processes fixes the errors itself. Pretty amazing; and a great solution for environments that need such reliability and availability. (You can see Tim and Ryan’s photo with the Innovation Award above.) The other winner of this year in the data integration category, Morrison Supermarkets, is the UK’s 4th largest grocery retailer. The company has been migrating all their legacy applications on to a new-world application set based on Oracle and consolidating all BI on to a single Oracle platform. The company recently implemented Oracle Exadata as the data warehouse engine and uses Oracle Business Intelligence EE. Their goal with deploying GoldenGate and ODI was to provide BI data to the enterprise in a way that it also supports operational decision making requirements from a wide range of Oracle based ERP applications such as E-Business Suite, PeopleSoft, Oracle Retail Suite. They use GoldenGate’s log-based change data capture capabilities and Oracle Data Integrator to populate the Oracle Retail Data Model. The electronic point of sale (EPOS) integration solution they built processes over 80 million transactions/day at busy periods in near real time (15 mins). It provides valuable insight to Retail and Commercial teams for both intra-day and historical trend analysis. As I mentioned in yesterday’s blog, the right data integration platform can transform the business. Here is another example: The point-of-sale integration enabled the grocery chain to optimize its stock management, leading to another award: Morrisons won the Grocer 33 award in 2012 - beating all other major UK supermarkets in product availability. Congratulations, Morrisons,on another award! Celebrating the innovation and the success of our customers with Oracle’s data integration products was definitely a highlight of Oracle OpenWorld for me. I look forward to hearing more from Raymond James, Morrisons, and the other customers that presented their data integration projects at OpenWorld, on how they are creating more value for their organizations.

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• Not so long ago in a city not so far away by Carlos Martin

  - by Maria Sandu

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 This is the story of how the EMEA Presales Center turned an Oracle intern into a trusted technology advisor for both Oracle’s Sales and customers. It was the summer of 2011 when I was finishing my Computer Engineering studies as well as my internship at Oracle when I was offered what could possibly be THE dream job for any young European Computer Engineer. Apart from that, it also seemed like the role was particularly tailored to me as I could leverage almost everything I learned at University and during the internship. And all of it in one of the best cities to live in, not only from my home country but arguably from Europe: Malaga! A day at EPC As part of the EPC Technology pillar, and later on completely focused on WebCenter, there was no way to describe a normal day on the job as each day had something unique. Some days I was researching documentation in order to elaborate accurate answers for a customer’s question within a Request for Information or Proposal (RFI/RFP), other days I was doing heavy programming in order to bring a Proof of Concept (PoC) for a customer to life and last not but least, some days I presented to the customer via webconference the demo I built for them the past weeks. So as you can see, the role has research, development and presentation, could you ask for more? Well, don’t worry because there IS more! Internationality As the organization’s name suggests, EMEA Presales Center, it is the Center of Presales within Europe, Middle East and Africa so I got the chance to work with great professionals from all this regions, expanding my network and learning things from one country to apply them to others. In addition to that, the teams based in the Malaga office are comprised of many young professionals hailing mainly from Western and Central European countries (although there are a couple of exceptions!) with very different backgrounds and personalities which guaranteed many laughs and stories during lunch or coffee breaks (or even while working on projects!). Furthermore, having EPC offices in Bucharest and Bangalore and thanks to today’s tele-presence technologies, I was working every day with people from India or Romania as if they were sitting right next to me and the bonding with them got stronger day by day. Career development Apart from the research and self-study I’ve earlier mentioned, one of the EPC’s Key Performance Indicators (KPI) is that 15% of your time is spent on training so you get lots and lots of trainings in order to develop both your technical product knowledge and your presentation, negotiation and other soft skills. Sometimes the training is via webcast, sometimes the trainer comes to the office and sometimes, the best times, you get to travel abroad in order to attend a training, which also helps you to further develop your network by meeting face to face with many people you only know from some email or instant messaging interaction. And as the months go by, your skills improving at a very fast pace, your relevance increasing with each new project you successfully deliver, it’s only a matter of time (and a bit of self-promoting!) that you get the attention of the manager of a more senior team and are offered the opportunity to take a new step in your professional career. For me it took 2 years to move to my current position, Technology Sales Consultant at the Oracle Direct organization. During those 2 years I had built a good relationship with the Oracle Direct Spanish sales and sales managers, who are also based in the Malaga office. I supported their former Sales Consultant in a couple of presentations and demos and were very happy with my overall performance and attitude so even before the position got eventually vacant, I got a heads-up from then in advance that their current Sales Consultant was going to move to a different position. To me it felt like a natural step, same as when I joined EPC, I had at least a 50% of the “homework” already done but wanted to experience that extra 50% to add new product and soft skills to my arsenal. The rest is history, I’ve been in the role for more than half a year as I’m writing this, achieved already some important wins, gained a lot of trust and confidence in front of customers and broadened my view of Oracle’s Fusion Middleware portfolio. I look back at the 2 years I spent in EPC and think: “boy, I’d recommend that experience to absolutely anyone with the slightest interest in IT, there are so many different things you can do as there are different kind of roles you can end up taking thanks to the experience gained at EPC” /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Data Mining Resources

  - by Dejan Sarka

  There are many different types of analyses, each one with its own pros and cons. Relational reports have a predefined structure, and end users cannot change it. They are simple to use for end users. Reports can use real-time data and snapshots of data to show the state of a report at specific points in time. One of the drawbacks is that report authoring is limited to IT pros and advanced users. Any kind of dynamic restructuring is very limited. If real-time data is used for a report, the report has a negative impact on the performance of the source system. Processing of the reports might be slow because the data comes from relational database management systems, which are not optimized for reporting only. If you create a semantic model of your data, your end users can create ad-hoc report structures. However, the development is more complex because a developer is needed to create these semantic models. For OLAP, you typically use specialized database management systems. You get lightning speed of analyses. End users can use rich and thin clients to interactively change the structure of the report. Typically, they do it graphically. However, the development of an OLAP system is many times quite complex. It involves the preparation and maintenance of an enterprise data warehouse and OLAP cubes. In order to exploit the possibility of real-time restructuring of reports, the users must be both active and educated. The data is usually stale, as it is loaded into data warehouses and OLAP cubes with a scheduled process. With data mining, a structure is not selected in advance; it searches for the structure. As a result, data mining can give you the most valuable results because you can discover patterns you did not expect. A data mining model structure is limited only by the attributes that you use to train the model. One of the drawbacks is that a lot of knowledge is needed for a successful data mining project. End users have to understand the results. Subject matter experts and IT professionals need to understand business problem thoroughly. The development might be sometimes even more complex than the development of OLAP cubes. Each type of analysis has its own place in an enterprise system. SQL Server has tools for all kinds of analyses. However, data mining is the most advanced way of analyzing the data; this is the “I” in BI. In order to get the most out of it, you need to learn quite a lot. In this blog post, I am gathering together resources for learning, including forthcoming events. Books Multiple authors: SQL Server MVP Deep Dives – I wrote an introductory data mining chapter there. Erik Veerman, Teo Lachev and Dejan Sarka: MCTS Self-Paced Training Kit (Exam 70-448): Microsoft SQL Server 2008 - Business Intelligence Development and Maintenance – you can find a good overview of a complete BI solution, including data mining, in this book. Jamie MacLennan, ZhaoHui Tang, and Bogdan Crivat: Data Mining with Microsoft SQL Server 2008 – can’t miss this book if you want to mine your data with SQL Server tools. Michael Berry, Gordon Linoff: Mastering Data Mining: The Art and Science of Customer Relationship Management – data mining from both, business and technical perspective. Dorian Pyle: Data Preparation for Data Mining – an in-depth book about data preparation. Thomas and Ronald Wonnacott: Introductory Statistics – if you thought that you could get away without statistics, then you are not serious about data mining. Jiawei Han and Micheline Kamber: Data Mining Concepts and Techniques – in-depth explanation of the most popular data mining algorithms. Michael Berry and Gordon Linoff: Data Mining Techniques – another book that explains data mining algorithms, more fro a business perspective. Paolo Guidici: Applied Data Mining – very mathematical book, only if you enjoy statistics and mathematics in general. Forthcoming presentations I am presenting two data mining related sessions during the PASS Summit in Charlotte, NC: Wednesday, October 16th, 2013 - Fraud Detection: Notes from the Field – I am showing how to use data mining for a specific business problem. The presentation is based on real-life projects. Friday, October 18th: Excel 2013 Advanced Analytics – I am focusing on Excel Data Mining Add-ins, and how to use them together with Power Pivot and other add-ins. This is the most you can get out of Excel. Sinergija 2013, Belgrade, Serbia Tuesday, October 22nd: Excel 2013 Analytics to the Max – another presentation focusing on the most advanced analytics you can get in Excel. SQL Rally Amsterdam, Netherlands Thursday, November 7th: Advanced Analytics in Excel 2013 – and again I am presenting about data mining in Excel. Why three different titles for the same presentation? I don’t know, I guess I forgot the name I proposed every time right after I sent the proposal. Courses Data Mining with SQL Server 2012 – I wrote a 3-day course for SolidQ. If you are interested in this course, which I could also deliver in a shorter seminar way, you can contact your closes SolidQ subsidiary, or, of course, me directly on addresses [email protected] or [email protected]. This course could also complement the existing courseware portfolio of training providers, which are welcome to contact me as well. OK, now you know: no more excuses, start learning data mining, get the most out of your data

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• Profit's COLLABORATE 10 Session Selections

  - by Aaron Lazenby

  COLLABORATE 2010 is a mere 11 days away (thanks for the reminder @ocp_advisor). Every year I publish my a list of the sessions I think reflect some of the more interesting people/trends in enterprise IT. I should be at all of these sessions, so drop by for a chat--I'll be the guy tapping out emails on my iPad... Monday, April 19 9:15 a.m. - Keynote: Transforming Customer Value, Delivering Highest Customer Service Location: Keynote Hall I never miss Charles Phillips when he speaks--it's one of the best opportunities to get an update on Oracle product developments and strategy. And there's certainly occasion for an update: this will be Phillips' first big presentation since the Oracle + Sun Strategy Update in late January. Phillips is appearing with Oracle Executive Vice President of Development Thomas Kurian which means there should be some excellent information about how customers are using Oracle's complete software and hardware stack to address enterprise IT challenges. The session should provide some excellent context for the rest of the week's session...don't miss it. 10:45 a.m. - Oracle Fusion Applications: Functional Overview Location: South Seas FI met Basheer Khan at COLLABORATE 08 in Denver and have followed his work ever since. He's a former member of the OAUG Board of Directors, an Oracle ACE, and a charismatic enterprise IT expert. Having worked with the Oracle Usability Advisory Board, Basheer should have some fascinating insights to share about the features and interface of Oracle's Fusine Applications. This session, along with Nadia Bendjedou's "10 Things You Can Do Today to Prepare for the Next Generation Applications" (on Tuesday, April 20 8:00 a.m. in room 3662) should give attendees the update they need about Oracle's next-generation applications.   1:15p.m. - E-Business Suite in the Amazon Cloud Location: South Seas HI did my first full-fledged cloud computing coverage at last year's COLLABORATE show (check out my interview with Oracle's Bill Hodak), where I first learned about Amazon's EC2 offering. I've since talked with several people who have provisioned server space on Amazon's cloud with great results. So I'm looking forward to watching the audience configure an instance of the Oracle E-Business Suite release 12 on the cloud while Chuck Edwards from Blue Gecko drives. This session should take some of the mist and vapor out of the cloud conversation.2:30 p.m. - "Zero Sign-on" to EBS - Enabling 96000 Users to Login to EBS Without User Maintenance Location: South Seas HI'll be sitting tight in South Seas H for the next session on Monday where Doug Pepka, a ten-year veteran of communications giant Comcast, will be walking attendees through a massive single sign-on (SSO) project across the enterprise. I'm working on a story about SSO for the August issue of Profit, so this session has real practical value to me. Plus the proliferation of user account logins--both personal and professional--makes this a critical usability/change management issue for IT leaders planning for successful long-term IT implementations.   Tuesday 8:00 am  - Information Architecture for Men in Kilts Location: SURF AGetting to a 8:00 a.m. presentation is a tall order in Las Vegas, but presenter Billy Cripe will make it worth your effort. Not only is the title of this session great, but the content should appeal to any IT strategist looking to push the limits of Web 2.0 technologies in the enterprise. Cripe is a product management director of Enterprise 2.0 and Enterprise Content Management at Oracle, author of Reshaping Your Business with Web 2.0, and a prolific blogger--he knows how information architecture is critical to and enterprise 2.0 implementation.    10:30a.m. - Oracle Virtualization: From Desktop to Data Center Location: REEF FData center virtualization is still one of the best ways to reduce the cost of running enterprise IT. With the addition of Sun products, Oracle has the industry's most comprehensive virtualization portfolio. I must admit, I'm no expert in this subject. So I'm looking forward to Monica Kumar's presentation so I can get up to speed.   Wednesday 8:00 a.m. - The Art of the Steal Location: Mandalay Bay Ballroom JMany will know Frank Abagnale from Steven Spielberg's 2002 film "Catch Me if You Can." The one-time con man and international fugitive who swindled $2.5 million in forged checks went on to help U.S. federal officials investigate fraud cases. Now the CEO of Abagnale and Associates, he has become an invaluable source to the business world on the subject of fraud and fraud protection. With identity theft and digital fraud still on the rise, this session should be an entertaining, and sobering, education on the threats facing businesses and customers around the world. A great way to start Wednesday.1:00 p.m. - Google Wave: Will it replace e-mail as we know it today? Location: SURF EBy many assessments (my own included), Google Wave is a bit of an open collaboration failure. It may seem like an odd reason for me to be excited about this session, but I'm looking forward to the chance to revisit the technology. Also, this is a great case study in connecting free, available Internet tools to existing enterprise computing environments--an issue that IT strategists must contend with as workers spreads out and choose their own productivity tools.  

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• EU Digital Agenda scores 85/100

  - by trond-arne.undheim

  If the Digital Agenda was a bottle of wine and I were wine critic Robert Parker, I would say the Digital Agenda has "a great bouquet, many good elements, with astringent, dry and puckering mouth feel that will not please everyone, but still displaying some finesse. A somewhat controlled effort with no surprises and a few noticeable flaws in the delivery. Noticeably shorter aftertaste than advertised by the producers. Score: 85/100. Enjoy now". The EU Digital Agenda states that "standards are vital for interoperability" and has a whole chapter on interoperability and standards. With this strong emphasis, there is hope the EU's outdated standardization system finally is headed for reform. It has been 23 years since the legal framework of standardisation was completed by Council Decision 87/95/EEC8 in the Information and Communications Technology (ICT) sector. Standardization is market driven. For several decades the IT industry has been developing standards and specifications in global open standards development organisations (fora/consortia), many of which have transparency procedures and practices far superior to the European Standards Organizations. The Digital Agenda rightly states: "reflecting the rise and growing importance of ICT standards developed by certain global fora and consortia". Some fora/consortia, of course, are distorted, influenced by single vendors, have poor track record, and need constant vigilance, but they are the minority. Therefore, the recognition needs to be accompanied by eligibility criteria focused on openness. Will the EU reform its ICT standardization by the end of 2010? Possibly, and only if DG Enterprise takes on board that Information and Communications Technologies (ICTs) have driven half of the productivity growth in Europe over the past 15 years, a prominent fact in the EU's excellent Digital Competitiveness report 2010 published on Monday 17 May. It is ok to single out the ICT sector. It simply is the most important sector right now as it fuels growth in all other sectors. Let's not wait for the entire standardization package which may take another few years. Europe does not have time. The Digital Agenda is an umbrella strategy with deliveries from a host of actors across the Commission. For instance, the EU promises to issue "guidance on transparent ex-ante disclosure rules for essential intellectual property rights and licensing terms and conditions in the context of standard setting", by 2011 in the Horisontal Guidelines now out for public consultation by DG COMP and to some extent by DG ENTR's standardization policy reform. This is important. The EU will issue procurement guidance as interoperability frameworks are put into practice. This is a joint responsibility of several DGs, and is likely to suffer coordination problems, controversy and delays. We have seen plenty of the latter already and I have commented on the Commission's own interoperability elsewhere, with mixed luck. :( Yesterday, I watched the cartoonesque Korean western film The Good, the Bad and the Weird. In the movie (and I meant in the movie only), a bandit, a thief, and a bounty hunter, all excellent at whatever they do, fight for a treasure map. Whether that is a good analogy for the situation within the Commission, others are better judges of than I. However, as a movie fanatic, I still await the final shoot-out, and, as in the film, the only certainty is that "life is about chasing and being chased". The missed opportunity (in this case not following up the push from Member States to better define open standards based interoperability) is a casualty of the chaos ensued in the European Wild West (and I mean that in the most endearing sense, and my excuses beforehand to actors who possibly justifiably cannot bear being compared to fictional movie characters). Instead of exposing the ongoing fight, the EU opted for the legalistic use of the term "standards" throughout the document. This is a term that--to the EU-- excludes most standards used by the IT industry world wide. So, while it, for a moment, meant "weapon down", it will not lead to lasting peace. The Digital Agenda calls for the Member States to "Implement commitments on interoperability and standards in the Malmö and Granada Declarations by 2013". This is a far cry from the actual Ministerial Declarations which called upon the Commission to help them with this implementation by recognizing and further defining open standards based interoperability. Unless there is more forthcoming from the Commission, the market's judgement will be: you simply fall short. Generally, I think the EU focus now should be "from policy to practice" and the Digital Agenda does indeed stop short of tackling some highly practical issues. There is need for progress beyond the Digital Agenda. Here are some suggestions that would help Europe re-take global leadership on openness, public sector reform, and economic growth: A strong European software strategy centred around open standards based interoperability by 2011. An ambitious new eCommission strategy for 2011-15 focused on migration to open standards by 2015. Aligning the IT portfolio across the Commission into one Digital Agenda DG by 2012. Focusing all best practice exchange in eGovernment on one social networking site, epractice.eu (full disclosure: I had a role in getting that site up and running) Prioritizing public sector needs in global standardization over European standardization by 2014.

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• Master Data Management Implementation Styles

  - by david.butler(at)oracle.com

  In any Master Data Management solution deployment, one of the key decisions to be made is the choice of the MDM architecture. Gartner and other analysts describe some different Hub deployment styles, which must be supported by a best of breed MDM solution in order to guarantee the success of the deployment project.   Registry Style: In a Registry Style MDM Hub, the various source systems publish their data and a subscribing Hub stores only the source system IDs, the Foreign Keys (record IDs on source systems) and the key data values needed for matching. The Hub runs the cleansing and matching algorithms and assigns unique global identifiers to the matched records, but does not send any data back to the source systems. The Registry Style MDM Hub uses data federation capabilities to build the "virtual" golden view of the master entity from the connected systems.   Consolidation Style: The Consolidation Style MDM Hub has a physically instantiated, "golden" record stored in the central Hub. The authoring of the data remains distributed across the spoke systems and the master data can be updated based on events, but is not guaranteed to be up to date. The master data in this case is usually not used for transactions, but rather supports reporting; however, it can also be used for reference operationally.   Coexistence Style: The Coexistence Style MDM Hub involves master data that's authored and stored in numerous spoke systems, but includes a physically instantiated golden record in the central Hub and harmonized master data across the application portfolio. The golden record is constructed in the same manner as in the consolidation style, and, in the operational world, Consolidation Style MDM Hubs often evolve into the Coexistence Style. The key difference is that in this architectural style the master data stored in the central MDM system is selectively published out to the subscribing spoke systems.   Transaction Style: In this architecture, the Hub stores, enhances and maintains all the relevant (master) data attributes. It becomes the authoritative source of truth and publishes this valuable information back to the respective source systems. The Hub publishes and writes back the various data elements to the source systems after the linking, cleansing, matching and enriching algorithms have done their work. Upstream, transactional applications can read master data from the MDM Hub, and, potentially, all spoke systems subscribe to updates published from the central system in a form of harmonization. The Hub needs to support merging of master records. Security and visibility policies at the data attribute level need to be supported by the Transaction Style hub, as well.   Adaptive Transaction Style: This is similar to the Transaction Style, but additionally provides the capability to respond to diverse information and process requests across the enterprise. This style emerged most recently to address the limitations of the above approaches. With the Adaptive Transaction Style, the Hub is built as a platform for consolidating data from disparate third party and internal sources and for serving unified master entity views to operational applications, analytical systems or both. This approach delivers a real-time Hub that has a reliable, persistent foundation of master reference and relationship data, along with all the history and lineage of data changes needed for audit and compliance tracking. On top of this persistent master data foundation, the Hub can dynamically aggregate transaction data on demand from different source systems to deliver the unified golden view to downstream systems. Data can also be accessed through batch interfaces, published to a message bus or served through a real-time services layer. New data sources can be readily added in this approach by extending the data model and by configuring the new source mappings and the survivorship rules, meaning that all legacy data hubs can be leveraged to contribute their records/rules into the new transaction hub. Finally, through rich user interfaces for data stewardship, it allows exception handling by business analysts to keep it current with business rules/practices while maintaining the reliability of best-of-breed master records.   Confederation Style: In this architectural style, several Hubs are maintained at departmental and/or agency and/or territorial level, and each of them are connected to the other Hubs either directly or via a central Super-Hub. Each Domain level Hub can be implemented using any of the previously described styles, but normally the Central Super-Hub is a Registry Style one. This is particularly important for Public Sector organizations, where most of the time it is practically or legally impossible to store in a single central hub all the relevant constituent information from all departments.   Oracle MDM Solutions can be deployed according to any of the above MDM architectural styles, and have been specifically designed to fully support the Transaction and Adaptive Transaction styles. Oracle MDM Solutions provide strong data federation and integration capabilities which are key to enabling the use of the Confederated Hub as a possible architectural style approach. Don't lock yourself into a solution that cannot evolve with your needs. With Oracle's support for any type of deployment architecture, its ability to leverage the outstanding capabilities of the Oracle technology stack, and its open interfaces for non-Oracle technology stacks, Oracle MDM Solutions provide a low TCO and a quick ROI by enabling a phased implementation strategy.

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• Updated Agenda for OTN Architect Day Los Angeles (Oct 25)

  - by Bob Rhubart

  Here's the latest information on the session schedule and content for Oracle Technology Network Architect Day in Los Angeles on October 25, 2012. Registration is open, but seating is limited. When: Thursday October 25 12, 2012 8:30am – 5:00pm Where: Sofitel Los Angeles 8555 Beverly Boulevard Los Angeles, CA 90048 Agenda Time Session Title Room 8:30 am - 9:00 am Registration and Continental Breakfast 9:00 am - 9:15 am Welcome and Opening Comments | Bob Rhubart Beverly Ballroom 9:15 am - 10:00 am Engineered Systems: Oracle's Vision for the Future | Ralf Dossmann Oracle's Exadata and Exalogic are impressive products in their own right. But working in combination they deliver unparalleled transaction processing performance with up to a 30x increase over existing legacy systems, with the lowest cost of ownership over a 3 or 5 year basis than any other hardware. In this session you'll learn how to leverage Oracle's Engineered Systems within your enterprise to deliver record-breaking performance at the lowest TCO. Beverly Ballroom 10:00 am - 10:30 am Monitoring and Managing Applications in the Cloud | Basheer Khan Oracle offers a broad portfolio of software and hardware products and services to enable public, private and hybrid clouds to power the enterprise. However, enterprise cloud computing presents new management challenges, that need to be addressed to realize the economic benefits of cloud computing. In this session you will learn about the methods and tools you can use to proactively monitor your end-to-end Oracle Applications environment in the cloud, define service-level objectives, gain insight into your end users, and troubleshoot performance problems from a single console. Beverly Ballroom 10:30 am - 10:45 am Break 10:45 am - 11:30 am Breakout Sessions (pick one) Cloud Computing - Making IT Simple | Dr. James Baty The road to Cloud Computing is not without a few bumps. This session will help to smooth out your journey by tackling some of the potential complications. We'll examine whether standardization is a prerequisite for the Cloud. We'll look at why refactoring isn't just for application code. We'll check out deployable entities and their simplification via higher levels of abstraction. And we'll close out the session with a look at engineered systems and modular clouds. Beverly Ballroom Innovations in Grid Computing with Oracle Coherence | Ashok Aletty Learn how Oracle Coherence can increase the availability, scalability and performance of your existing applications with its advanced low-latency data-grid technologies. Also hear some interesting industry-specific use cases that customers had implemented and how Oracle is integrating Coherence into its Enterprise Java stack. Hollywood Room 11:30 am - 12:15 pm Breakout Sessions (pick one) Enterprise Strategy for Cloud Security | Dave Chappelle Security is high on the list of concerns for many organizations as they evaluate their cloud computing options. This session will examine security in the context of the various forms of cloud computing. We'll consider technical and non-technical aspects of security, and discuss several strategies for cloud computing, from both the consumer and producer perspectives. Beverly Ballroom Oracle Enterprise Manager | Perren Walker This session examines new Oracle Enterprise Manager monitoring, administration, and management features for Oracle Exalogic. It focuses on two management themes: cloud management related to virtualization and applications-to-disk management. For private cloud management, it discusses virtualization management features providing an enhanced set of application deployment capabilities enabling IaaS as well as PaaS interactions. Then from an end-to-end perspective, it covers the specific capabilities and—where applicable—best practices for machine, cloud, middleware, and application administration. Hollywood Room 12:15 pm - 1:15 pm Lunch Beverly Ballroom Lounge 1:15 pm - 2:00 pm Panel Discussion - Q&A with session speakers Beverly Ballroom 2:00 pm - 2:45 pm Breakout Sessions (pick one) Oracle Cloud Reference Architecture | Anbu Krishnaswamy Cloud initiatives are beginning to dominate enterprise IT roadmaps. Successful adoption of Cloud and the subsequent governance challenges warrant a Cloud reference architecture that is applied consistently across the enterprise. This presentation will answer the important questions: What exactly is a Cloud, why you need it, what changes it will bring to the enterprise, and what are the key capabilities of a Cloud infrastructure are - using Oracle's Cloud Reference Architecture, which is part of the IT Strategies from Oracle (ITSO) Cloud Enterprise Technology Strategy ETS). Beverly Ballroom 21st Century SOA | Jeff Davies Service Oriented Architecture has evolved from concept to reality in the last decade. The right methodology coupled with mature SOA technologies has helped customers demonstrate success in both innovation and ROI. In this session you will learn how Oracle SOA Suite's orchestration, virtualization, and governance capabilities provide the infrastructure to run mission critical business and system applications. We'll also take a special look at the convergence of SOA & BPM using Oracle's Unified technology stack. Hollywood Room 2:45 pm - 3:00 pm Break 3:00 pm - 4:00 pm Roundtable Discussion Beverly Ballroom 4:00 pm - 4:15 pm Closing Comments & Readouts from Roundtables Beverly Ballroom 4:15 pm - 5:00 pm Networking / Reception Beverly Ballroom Lounge Note: Session schedule and content subject to change.

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• Summit reflections

  - by Rob Farley

  So far, my three PASS Summit experiences have been notably different to each other. My first, I wasn’t on the board and I gave two regular sessions and a Lightning Talk in which I told jokes. My second, I was a board advisor, and I delivered a precon, a spotlight and a Lightning Talk in which I sang. My third (last week), I was a full board director, and I didn’t present at all. Let’s not talk about next year. I’m not sure there are many options left. This year, I noticed that a lot more people recognised me and said hello. I guess that’s potentially because of the singing last year, but could also be because board elections can bring a fair bit of attention, and because of the effort I’ve put in through things like 24HOP... Yeah, ok. It’d be the singing. My approach was very different though. I was watching things through different eyes. I looked for the things that seemed to be working and the things that didn’t. I had staff there again, and was curious to know how their things were working out. I knew a lot more about what was going on behind the scenes to make various things happen, and although very little about the Summit was actually my responsibility (based on not having that portfolio), my perspective had moved considerably. Before the Summit started, Board Members had been given notebooks – an idea Tom (who heads up PASS’ marketing) had come up with after being inspired by seeing Bill walk around with a notebook. The plan was to take notes about feedback we got from people. It was a good thing, and the notebook forms a nice pair with the SQLBits one I got a couple of years ago when I last spoke there. I think one of the biggest impacts of this was that during the first keynote, Bill told everyone present about the notebooks. This set a tone of “we’re listening”, and a number of people were definitely keen to tell us things that would cause us to pull out our notebooks. PASSTV was a new thing this year. Justin, the host, featured on the couch and talked a lot of people about a lot of things, including me (he talked to me about a lot of things, I don’t think he talked to a lot people about me). Reaching people through online methods is something which interests me a lot – it has huge potential, and I love the idea of being able to broadcast to people who are unable to attend in person. I’m keen to see how this medium can be developed over time. People who know me will know that I’m a keen advocate of certification – I've been SQL certified since version 6.5, and have even been involved in creating exams. However, I don’t believe in studying for exams. I think training is worthwhile for learning new skills, but the goal should be on learning those skills, not on passing an exam. Exams should be for proving that the skills are there, not a goal in themselves. The PASS Summit is an excellent place to take exams though, and with an attitude of professional development throughout the event, why not? So I did. I wasn’t expecting to take one, but I was persuaded and took the MCM Knowledge Exam. I hadn’t even looked at the syllabus, but tried it anyway. I was very tired, and even fell asleep at one point during it. I’ll find out my result at some point in the future – the Prometric site just says “Tested” at the moment. As I said, it wasn’t something I was expecting to do, but it was good to have something unexpected during the week. Of course it was good to catch up with old friends and make new ones. I feel like every time I’m in the US I see things develop a bit more, with more and more people knowing who I am, who my staff are, and recognising the LobsterPot brand. I missed being a presenter, but I definitely enjoyed seeing many friends on the list of presenters. I won’t try to list them, because there are so many these days that people might feel sad if I don’t mention them. For those that I managed to see, I was pleased to see that the majority of them have lifted their presentation skills since I last saw them, and I happily told them as much. One person who I will mention was Paul White, who travelled from New Zealand to his first PASS Summit. He gave two sessions (a regular session and a half-day), packed large rooms of people, and had everyone buzzing with enthusiasm. I spoke to him after the event, and he told me that his expectations were blown away. Paul isn’t normally a fan of crowds, and the thought of 4000 people would have been scary. But he told me he had no idea that people would welcome him so well, be so friendly and so down to earth. He’s seen the significance of the SQL Server community, and says he’ll be back. It’ll be good to see him there. Will you be there too?

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• Easing the Journey to the Private Cloud with Oracle Consulting

  - by MichaelM-Oracle

  By Sanjai Marimadaiah, Senior Director, Strategy & Business Development – Cloud Solutions, Oracle Consulting Services Business leaders are now leading the charge on how their firms can profit from cloud solutions. Agility and innovation are becoming the primary drivers of the business case for the cloud, even more than the anticipated cost savings. Leaders need to find the right strategy and optimize the use of cloud-based applications across their enterprise-computing infrastructure. The Problem – Current State With prevalent IT practices, many organizations find that they run multiple IT solutions serving similar business needs. This has led to the proliferation of technology stacks, for example: Oracle 10g on Sun T4 running Solaris 9; Oracle 11g on Exadata running Linux; or Oracle 12c on commodity x86 servers. This variance has a huge impact on an organization’s agility and expenses, and requires IT professionals with varied skills as well as on-going training for different systems and tools. Fortunately there is a practical business strategy to overcome this unneeded redundancy. Thus begins a journey to the right cloud computing solution. The Solution – Cloud Services from Oracle Consulting Services (OCS) Oracle Consulting Services (OCS ) works closely with our clients as trusted advisors to proactively respond to business needs and IT concerns. OCS understands that making the transition to cloud solutions begins with a strategic conversation, based on its deep expertise for successfully completing private cloud service engagements with several companies. For a journey to the cloud, Oracle Consulting Services leads the client through four phases– standardization, consolidation, service delivery, and enterprise cloud – to achieve optimal returns. Phase 1 - Standardization Oracle Consulting Services (OCS) works with clients to evaluate their business requirements and propose a set of standard solutions stacks for various IT solutions. This is an opportune time to evaluate cloud ready solutions, such as Oracle 12c, Oracle Exadata, and the Oracle Database Appliance (ODA). The OCS consultants, together with the delivery team, then turn to upgrading and migrating existing solution stacks to standardized offerings. OCS has the expertise and tools to complete this stage in a fraction of the time required by other IT services companies. Clients quickly realize cost savings in tools, processes, and type/number of resources required. This standardization also improves agility of the IT organizations and their abilities to respond to the needs of various business units. Phase 2 - Consolidation During the consolidation phase, OCS consultants programmatically consolidate hundreds of databases into a smaller number of servers to improve utilization, reduce floor space, and optimize maintenance costs. Consolidation helps clients realize huge savings in CapEx investments and shrink OpEx costs. The use of engineered systems, such as Oracle Exadata, greatly reduces the client’s risk of moving to a new solution stack. OCS recommends clients to pursue Phase 1 (Standardization) and Phase 2 (Consolidation) simultaneously to reduce the overall time, effort, and expense of the cloud journey. Phase 3 - Service Delivery Once a client is on a path of standardization and consolidation, OCS consultants create Service Catalogues based on the SLAs requirements and the criticality of the solutions. The number and types of Service Catalogues (Platinum, Gold, Silver, Bronze, etc.) vary from client to client. OCS consultants also implement a variety of value-added cloud solutions, including monitoring, metering, and charge-back solutions. At this stage, clients are able to achieve a high level of understanding in their cloud journey. Their IT organizations are operating efficiently and are more agile in responding to the needs of business units. Phase 4 - Enterprise Cloud In the final phase of the cloud journey, the economics of the IT organizations change. Business units can request services on-demand; applications can be deployed and consumed on a pay-as-you-go model. OCS has the expertise and capabilities to establish processes, programs, and solutions required for IT organizations to transform how they interact with business units. The Promise of Cloud Solutions Depending the size and complexity of their business model, some clients are able to abbreviate some phases of their cloud journey. Cloud solutions are still evolving and there is rapid pace of innovation to transform how IT organizations operate. The lesson is clear. Cloud solutions hold a lot of promise for business agility. Business leaders can now leverage an additional set of capabilities and services. They can ramp up their pace of innovation. With cloud maturity, they can compete more effectively in their respective markets. But there are certainly challenges ahead. A skilled consulting services partner can play a pivotal role as a trusted advisor in the successful adoption of cloud solutions. Oracle Consulting Services has expertise and a portfolio of services to help clients succeed on their journey to the cloud.

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• The Customer Experience Imperative: A Game Changer for Brands

  - by Jeri Kelley

  By Anthony Lye, SVP, Cloud Applications Strategy, Oracle We know that customer experience has emerged as a primary differentiator for businesses today.  I’ve talked a lot about the new age of the empowered consumer. At Oracle we’ve spent a lot of time developing technologies and practices that our customers can implement to greatly improve their customer experience strategies. Of course I’m biased, but I think that we have created a portfolio of the best solutions on the planet to help organizations deal with the challenges of providing great customer experiences. We’ve done this because we started to witness some trends over the last few years. As the average person began to utilize social and mobile technologies more frequently and products commoditized, customer experience truly remained the only sustainable differentiator for businesses.In fact, we have seen that customer experience is often driving the success or the failure of a product or a brand. And as end customers have become more vocal about their experiences with companies on social and mobile channels, they now have the power to decide which brands will win and which brands will lose. To address this customer experience imperative, I believe that business today must do three things really well:Connect with your customers. You have to connect with customers whenever, wherever and however they want. Organizations must provide a great experience on their existing channels— the call center, the brick and mortar store, the field sales organizations, the websites and social properties. Businesses must also be great at managing and delivering journeys on these channels, while quickly adapting to embrace the new channels that emerge. You have to understand mobile. You have to understand social. You have to understand kiosks. These are all new routes to market, new channels where your customers may or may not show up. You have to interact with them where they are. You have to present information in a way that's meaningful to them. As well as providing what we would call a multichannel experience. We have to recognize that customers may start their experience on one channel, but end it on a different channel. It’s important that an organization’s technology solutions enable, not just a multichannel strategy, but a strategy that can power new channels and create customer journeys that cross these channels.Get to know your customers. Next, companies need to get to know the customer as intimately as the customer will allow. Today most customer interactions are anonymous, but it’s important for brands to know which customers drive value. Customers want to provide feedback. They want to share their opinions, but they want to know that those opinions are being heard and acted upon. For this to occur, we need to know much more about the customer and then reward them for their loyalty and for their advocacy.Enable connections. The last thing is to enable people to connect or transact with your brand. We've got to make it really, really simple for customers to do business with us. We can't make them repeat the steps; we can't make them tell us their identity for the fifth time as they move between organizations. These silos can no longer sustain or deliver a good customer experience. It's extremely important that companies be where customers want them to be—that we create profitable journeys for us and for them.Organizations have to make sure that there is a single source of truth that defines the customer. We have to make sure that the technology applications that we rely on understand not just the dimensions of multichannel, but of cross-channel too. We have to enable social at the very core of the overall architecture. We have to use historical analytics, real-time decisioning as well as predictive analytics to help personalize and drive an experience. And these are all technologies that IT needs, that IT is familiar with, but needs to enable for the line of business that in turn can enable for the end customer.  This means that we've got to make our solutions available to the customers in the cloud.In this new age of the empowered consumer, businesses have to focus on delivery mechanisms that reduce the overall TCO, while driving a rapid rate of innovation and a more rapid rate of deployment. At the Oracle Customer Experience Summit @ OpenWorld, I’ll discuss these issues and more. I hope that you can join us for what promises to be an unforgettable experience.

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• Siemens AG, Sector Healthcare, Increases Transparency and Improves Customer Loyalty with Web Portal Solution

  - by Kellsey Ruppel

  Siemens AG, Sector Healthcare, Increases Transparency and Improves Customer Loyalty with Web Portal Solution CUSTOMER AND PARTNER INFORMATION Customer Name – Siemens AG, Sector Healthcare Customer Revenue – 73,515 Billion Euro (2011, Siemens AG total) Customer Quote – “The realization of our complex requirements within a very short amount of time was enabled through the competent implementation partner Sapient, who fully used the  very broad scope of standard functionality provided in the Oracle WebCenter Portal, and the management of customer services, who continuously supported the project setup. ” – Joerg Modlmayr, Project Manager, Healthcare Customer Service Portal, Siemens AG The Siemens Healthcare Sector is one of the world's largest suppliers to the healthcare industry and a trendsetter in medical imaging, laboratory diagnostics, medical information technology and hearing aids. Siemens offers its customers products and solutions for the entire range of patient care from a single source – from prevention and early detection to diagnosis, and on to treatment and aftercare. By optimizing clinical workflows for the most common diseases, Siemens also makes healthcare faster, better and more cost-effective. To ensure greater transparency, increased efficiency, higher user acceptance, and additional services, Siemens AG, Sector Healthcare, replaced several existing legacy portal solutions that could not meet the company’s future needs with Oracle WebCenter Portal. Various existing portal solutions that cannot meet future demands will be successively replaced by the new central service portal, which will also allow for the efficient and intuitive implementation of new service concepts.  With Oracle, doctors and hospitals using Siemens medical solutions now have access to a central information portal that provides important information and services at just the push of a button.  Customer Name – Siemens AG, Sector Healthcare Customer URL – www.siemens.com Customer Headquarters – Erlangen, Germany Industry – Industrial Manufacturing Employees – 360,000  Challenges – Replace disparate medical service portals to meet future demands and eliminate an  unnecessarily high level of administrative work caused by heterogeneous installations Ensure portals meet current user demands to improve user-acceptance rates and increase number of total users Enable changes and expansion through standard functionality to eliminate the need for reliance on IT and reduce administrative efforts and associated high costs Ensure efficient and intuitive implementation of new service concepts for all devices and systems Ensure hospitals and clinics to transparently monitor and measure services rendered for the various medical devices and systems  Increase electronic interaction and expand services to achieve a higher level of customer loyalty Solution –  Deployed Oracle WebCenter Portal to ensure greater transparency, and as a result, a higher level of customer loyalty  Provided a centralized platform for doctors and hospitals using Siemens’ medical technology solutions that provides important information and services at the push of a button Reduced significantly the administrative workload by centralizing the solution in the new customer service portal Secured positive feedback from customers involved in the pilot program developed by design experts from Oracle partner Sapient. The interfaces were created with customer needs in mind. The first survey taken shortly after implementation came back with 2.4 points on a scale of 0-3 in the category “customer service portal intuitiveness level” Met all requirements including alignment with the Siemens Style Guide without extensive programming Implemented additional services via the portal such as benchmarking options to ensure the optimal use of the Customer Device Park Provided option for documentation of all services rendered in conjunction with the medical technology systems to ensure that the value of the services are transparent for the decision makers in the hospitals  Saved and stored all machine data from approximately 100,000 remote systems in the central service and information platform Provided the option to register errors online and follow the call status in real-time on the portal Made  available at the push of a button all information on the medical technology devices used in hospitals or clinics—from security checks and maintenance activities to current device statuses Provided PDF format Service Performance Reports that summarize information from periods of time ranging from previous weeks up to one year, meeting medical product law requirements  Why Oracle – Siemens AG favored Oracle for many reasons, however, the company ultimately decided to go with Oracle due to the enormous range of functionality the solutions offered for the healthcare sector.“We are not programmers; we are service providers in the medical technology segment and focus on the contents of the portal. All the functionality necessary for internet-based customer interaction is already standard in Oracle WebCenter Portal, which is a huge plus for us. Having Oracle as our technology partner ensures that the product will continually evolve, providing a strong technology platform for our customer service portal well into the future,” said Joerg Modlmayr project manager, Healthcare Customer Service Portal, Siemens AG. Partner Involvement – Siemens AG selected Oracle Partner Sapient because the company offered a service portfolio that perfectly met Siemens’ requirements and had a wealth of experience implementing Oracle WebCenter Portal. Additionally, Sapient had designers with a very high level of expertise in usability—an aspect that Siemens considered to be of vast importance for the project.  “The Sapient team completely met all our expectations. Our tightly timed project was completed on schedule, and the positive feedback from our users proves that we set the right measures in terms of usability—all thanks to the folks at Sapient,” Modlmayr said.  Partner Name – Sapient GmbH Deutschland Partner URL – www.sapient.com

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• How Important is Project Team Communication in the Public Sector?

  - by Melissa Centurio Lopes

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} By Paul Bender, Director of Public Administration Strategy, Oracle Primavera It goes without saying that communication between project team members is a core competency that connects every member of a project team to a common set of strategies, goals and actions. If these components are not effectively shared by project leads and understood by stakeholders, project outcomes can be jeopardized and budgets may incur unnecessary risk. As reported by PMI’s 2013 Pulse of the Profession, an organization’s ability to meet project timelines, budgets and especially goals significantly impacts its ability to survive—and even thrive. The Pulse study revealed that the most crucial success factor in project management is effective communication to all stakeholders—a critical core competency for public agencies. PMI’s 2013 Pulse of the Profession report revealed that US$135 million is at risk for every US$1 billion spent on a project. Further research on the importance of effective project team communication uncovers that a startling 56 percent (US$75 million of that US$135 million) is at risk due to ineffective communication. Simply stated: public agencies cannot execute strategic initiatives unless they can effectively communicate their strategic alignment and business benefits. Executives and project managers around the world agree that poor communication between project team members contributes to project failure. A Forbes Insights 2010 Strategic Initiatives Study “Adapting Corporate Strategy to the Changing Economy,” found that nine out of ten CEOs believe that communication is critical to the success of their strategic initiatives, and nearly half of respondents cite communication as an integral and active component of their strategic planning and execution process. Project managers see it similarly from their side as well. According to PMI’s Pulse research, 55 percent of project managers agree that effective communication to all stakeholders is the most critical success factor in project management. As we all know, not all projects succeed. On average, two in five projects do not meet their original goals and business intent, and one-half of those unsuccessful projects are related to ineffective communication. Results reveal that while all aspects of project communication can be challenging to public agencies, the biggest problem areas are: A gap in understanding the business benefits. Challenges surrounding the language used to deliver project-related information, which is often unclear and peppered with project management jargon. Public agencies -- federal, state, and local -- have difficulty communicating with the appropriate levels with clarity and detail. This difficulty is likely exacerbated by the divide between each key audience and its understanding of project-specific, technical language. For those involved in public sector project and portfolio management, I would be interested to hear your thoughts and please visit Primavera EPPM solutions for public sector.

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• Invitation to the Oracle EDGE Applications Partner Roadshow

  - by Hartmut Wiese

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 This is a unique opportunity for any Oracle Alliance & Channel Managers & their Partners to connect with the Oracle Edge Sales and Management Team to understand the relevance and value of the entire Oracle Edge Portfolio of Applications in solving complex customer issues and supporting a variety of evolving Partner Go-To-Market business models. Oracle Edge Applications (PLM, VCE, VCP, MDM, GRC, OPA) With strong participation from the key Oracle Edge Applications Sales business leaders, attendees will get the opportunity to hear about the benefits of the Oracle Edge Solutions within three different value-added contexts: Value 1: Oracle Edge Application Strategy Value 2: Oracle Value Chain Transformation Vision Value 3: Individual Application Business Line Differentiators Following on from the morning presentations, Oracle Partners will also get the opportunity in the afternoon to challenge and discuss the value of Oracle Edge Applications in the context of their own Go-To-Market business models. These sensitive discussions will be managed via focused 1-2-1 breakout meetings with the relevant Oracle Edge Applications Sales Business Leaders. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} When Where To Register Tuesday, July 09th 2013 09 am to 04 pm Utrecht Register now Tuesday, July 16th 2013 09 am to 04 pm London Register now Wednesday, August 28th 2013 09 am to 04 pm Paris Register now IIMPORTANT NOTE: ONLY 60 ATTENDEE PLACES AVAILABLE PER LOCATION - BOOK NOW TO AVOID MISSING OUT. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} There is a strict limit to the number of people who can attend this event based on site logistics for the day. Please note that Partners will be given priority over Oracle personnel registrations. Partners however may only register a maximum of 2 personnel from their company plus the supporting local Oracle Alliance & Channel Manager /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Webcor Builders Coordinates Construction Schedules and Mitigates Potential Delays More Efficiently with Integrated Project Management

  - by Sylvie MacKenzie, PMP

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} With more than 40 years of commercial construction experience, Webcor Builders is a leading builder of distinguished, high-profile projects, including high-rise condominiums and hotels, laboratories, healthcare centers, and public works projects. Webcor is also known for its award-winning concrete, interior construction, historic restoration, and seismic renovation work. The company has completed more than 50 million square feet of projects to date. Considering the variety and complexity of the construction projects Webcor undertakes, an integrated project management solution is critical to ensuring optimal efficiency and completing client projects on time and on budget. The company previously used a number of scheduling systems for its various building projects. These packages provided different levels of schedule detail and required schedulers, engineers, and other employees to learn multiple systems. From an IT cost and complexity perspective, the company had to manage multiple scheduling systems and pay for multiple sets of licenses. The company looked to standardize on an enterprise project management system, and selected Oracle’s Primavera P6 Enterprise Project Portfolio Management. Webcor uses the solution’s advanced capabilities to schedule complex projects, analyze delays, model and propose multiple scenarios to demonstrate and mitigate delays and cost overruns, and process that information efficiently to deliver the scheduling precision that public and private projects require. In fact, the solution was instrumental in helping the company’s expansion into public sector projects during the recent economic downturn, and with Primavera P6 in place, it can deliver the precise schedule reporting required for large public projects. With Primavera P6 in place, the company could deliver the precise scheduling and milestone reporting capabilities required for large public projects. The solution is in managing the high-profile University of California – Berkeley Memorial Stadium project. Webcor was hired as construction manager and general contractor for the stadium renovation project, which is a fast-paced project located near the seismically active Hayward Fault Zone. Due to the University of California’s football schedule, meeting the Universities deadline for the coming season placed Webcor in a situation where risk awareness and early warnings of issues would be paramount. Webcor and the extended project team needed a solution that could instantly analyze alternate scenarios to mitigate potential delays; Primavera would deliver those answers.The team would also need to enable multiple stakeholders to use an internet-based platform to access the schedule from various locations, and model complicated sequencing requirements where swift decisions would be made to keep the project on track. The schedule is an integral part of Webcor’s construction management process for the stadium project. Rather than providing the client with the industry-standard monthly update, Webcor updates the critical path method (CPM) schedule on a weekly basis. The project team also reviews the schedule and updates weekly to confirm that progress and forecasted performance are accurate. Hired by the University for their ability to deliver in high risk environments The Webcor team was hit recently with a design supplement that could have added up to 70 days to the project. Using Oracle Primavera P6 the team sprung into action analyzing multiple “what if” scenarios to review mitigation means and methods.  Determined to make sure the Bears could take the field in the coming season the project team nearly eliminated the impact with their creative analysis in working the schedule. The total time from the issuance of the final design supplement to an agreed mitigation response was less than one week; leveraging the Oracle Primavera solution Webcor was able to deliver superior customer value With the ability to efficiently manage projects and schedules, Webcor can ensure it completes its projects on time and on budget, as well as inform clients about what changes to plans will mean in terms of delays and additional costs. Read the complete customer case study at :  http://www.oracle.com/us/corporate/customers/customersearch/webcor-builders-1-primavera-ss-1639886.html

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• 7-Eleven Improves the Digital Guest Experience With 10-Minute Application Provisioning

  - by MichaelM-Oracle

  By Vishal Mehra - Director, Cloud Computing, Oracle Consulting Making the Cloud Journey Matter There’s much more to cloud computing than cutting costs and closing data centers. In fact, cloud computing is fast becoming the engine for innovation and productivity in the digital age. Oracle Consulting Services contributes to our customers’ cloud journey by accelerating application provisioning and rapidly deploying enterprise solutions. By blending flexibility with standardization, our Middleware as a Service (MWaaS) offering is ensuring the success of many cloud initiatives. 10-Minute Application Provisioning Times at 7-Eleven As a case in point, 7-Eleven recently highlighted the scope, scale, and results of a cloud-powered environment. The world’s largest convenience store chain is rolling out a Digital Guest Experience (DGE) program across 8,500 stores in the U.S. and Canada. Everyday, 7-Eleven connects with tens of millions of customers through point-of-sale terminals, web sites, and mobile apps. Promoting customer loyalty, targeting promotions, downloading digital coupons, and accepting digital payments are all part of the roadmap for a comprehensive and rewarding customer experience. And what about the time required for deploying successive versions of this mission-critical solution? Ron Clanton, 7-Eleven's DGE Program Manager, Information Technology reported at Oracle Open World, " We are now able to provision new environments in less than 10 minutes. This includes the complete SOA Suite on Exalogic, and Enterprise Manager managing both the SOA Suite, Exalogic, and our Exadata databases ." OCS understands the complex nature of innovative solutions and has processes and expertise to help clients like 7-Eleven rapidly develop technology that enhances the customer experience with little more than the click of a button. OCS understood that the 7-Eleven roadmap required careful planning, agile development, and a cloud-capable environment to move fast and perform at enterprise scale. Business Agility Today’s business-savvy technology leaders face competing priorities as they confront the digital disruptions of the mobile revolution and next-generation enterprise applications. To support an innovation agenda, IT is required to balance competing priorities between development and operations groups. Standardization and consolidation of computing resources are the keys to success. With our operational and technical expertise promoting business agility, Oracle Consulting's deep Middleware as a Service experience can make a significant difference to our clients by empowering enterprise IT organizations with the computing environment they seek to keep up with the pace of change that digitally driven business units expect. Depending on the needs of the organization, this environment runs within a private, public, or hybrid cloud infrastructure. Through on-demand access to a shared pool of configurable computing resources, IT delivers the standard tools and methods for developing, integrating, deploying, and scaling next-generation applications. Gold profiles of predefined configurations eliminate the version mismatches among databases, application servers, and SOA suite components, delivered both by Oracle and other enterprise ISVs. These computing resources are well defined in business terms, enabling users to select what they need from a service catalog. Striking the Balance between Development and Operations As a result, development groups have the flexibility to choose among a menu of available services with descriptions of standard business functions, service level guarantees, and costs. Faced with the consumerization of enterprise IT, they can deliver the innovative customer experiences that seamlessly integrate with underlying enterprise applications and services. This cloud-powered development and testing environment accelerates release cycles to ensure agile development and rapid deployments. At the same time, the operations group is relying on certified stacks and frameworks, tuned to predefined environments and patterns. Operators can maintain a high level of security, and continue best practices for applications/systems monitoring and management. Moreover, faced with the challenges of delivering on service level agreements (SLAs) with the business units, operators can ensure performance, scalability, and reliability of the infrastructure. The elasticity of a cloud-computing environment – the ability to rapidly add virtual machines and storage in response to computing demands -- makes a difference for hardware utilization and efficiency. Contending with Continuous Change What does it take to succeed on the promise of the cloud? As the engine for innovation and productivity in the digital age, IT must face not only the technical transformations but also the organizational challenges of the cloud. Standardizing key technologies, resources, and services through cloud computing is only one part of the cloud journey. Managing relationships among multiple department and projects over time – developing the management, governance, and monitoring capabilities within IT – is an often unmentioned but all too important second part. In fact, IT must have the organizational agility to contend with continuous change. This is where a skilled consulting services partner can play a pivotal role as a trusted advisor in the successful adoption of cloud solutions. With a lifecycle services approach to delivering innovative business solutions, Oracle Consulting Services has expertise and a portfolio of services to help enterprise customers succeed on their cloud journeys as well as other converging mega trends .

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• Private Cloud: Putting some method behind the madness

  - by Sudip Datta

  Finally, I decided to join the blogging community. And what could be a better time to start than the week after OpenWorld 2012. 50K+ attendees, demonstrations, speaker sessions and a whole lot of buzz on Oracle Cloud..It was raining clouds in this year's Openworld. I am not here to write about Oracle's cloud strategy in general, but on Enterprise Manager's cloud management capabilities. This year's Openworld was the first after we announced the 12c Cloud Control and we were happy to share the stage with quite a few early adopters. Stay tuned for videos from our customers and partners, I will post them as they get published. I met a number of platform administrators in Oracle-DBAs, Middleware Admins, SOA Admins...The cloud has affected them all, at least to the point where it beckoned more than just curiosity..Most IT infrastructure are already heavily virtualized (on VMWare and on others including Oracle VM), and some would claim they are already on “cloud” (at least their Sysadmins told them so). But none of them were confident of the benefits because their pain points continued to grow.. Isn't cloud supposed to ease those? Instead, they were chasing hundreds of databases running on hundreds of VMs, often with as much certainty propounded by Heisenberg. What happened to the age-old IT discipline around administration, compliance, configuration management? VMs are great for what they are. I personally think they have opened the doors to new approaches in which an application stack gets provisioned and updated. In fact, Enterprise Manager 12c is possibly the only tool out there that can provision full-fledged application as VM Assemblies. In this year's Openworld, customers talked on how they provisioned RAC and Siebel assemblies, which as the techies out there know, are not trivial (hearing provisioning time for Siebel down from weeks to hours was gratifying indeed). However, I do have an issue with a "one-size fits all" approach to cloud. In a week's span, I met several personas: Project owners requiring an EC2 like VM instance for their projects Admins needing the same for Sparc-Solaris. DBAs requiring dedicated databases for new projects APEX Developers needing just a ready-to-consume schema as a service Java Developers looking for a runtime platform QA engineers needing a fast clone of their production environment If you drill down further, you will end up peeling more layers of the details. For example, the requirements for Load testing and Functional testing are very different. For Load testing the test environment should ideally be the same as the production. You shouldn't run production on Exadata and load test on a VM; they will just not be good representations of one another. For Functional testing it does not possibly matter. DBAs seem to be at the worst affected of the lot. It seems they have been asked to choose between agile provisioning and  faster runtime performance. And in some cases, it is really a Hobson's choice, because their infrastructure provider made no distinction between the OLTP application and the Virtual desktop! Sad indeed. When one looks at the portfolio of services that we already offer (vanilla IaaS, VM Assembly based PaaS, DBaaS) or have announced (Java PaaS, Instant Cloning, Schema-aaS), one can possibly think that we are trying to be the "renaissance man" ! Well I would have possibly digested that had it not been for the various personas that I described above. Getting the use cases right is very important for an application such as cloud management. We iterate and iterate over these over and over again and re-validate them in CABs (Customer Advisory Boards). We consider over the major aspects of tenancy: service placement, resource isolation (can a tenant execute an expensive SQL and run away with all the resources), quota and security. We, in Engineering, keep reminding ourselves that we are dealing with enterprise clouds. We owe it to our customer base ! In the coming posts, I will drill down more into each of the services. In the meanwhile, here are some collateral and  demos for starters with EM 12c. http://www.oracle.com/technetwork/oem/cloud-mgmt/index.html Sudip Datta The views expressed here are my own and do not necessarily reflect the views of Oracle. Stay Connected: Twitter | Facebook | YouTube | Linkedin | Newsletter --

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• Summit reflections

  - by Rob Farley

  So far, my three PASS Summit experiences have been notably different to each other. My first, I wasn’t on the board and I gave two regular sessions and a Lightning Talk in which I told jokes. My second, I was a board advisor, and I delivered a precon, a spotlight and a Lightning Talk in which I sang. My third (last week), I was a full board director, and I didn’t present at all. Let’s not talk about next year. I’m not sure there are many options left. This year, I noticed that a lot more people recognised me and said hello. I guess that’s potentially because of the singing last year, but could also be because board elections can bring a fair bit of attention, and because of the effort I’ve put in through things like 24HOP... Yeah, ok. It’d be the singing. My approach was very different though. I was watching things through different eyes. I looked for the things that seemed to be working and the things that didn’t. I had staff there again, and was curious to know how their things were working out. I knew a lot more about what was going on behind the scenes to make various things happen, and although very little about the Summit was actually my responsibility (based on not having that portfolio), my perspective had moved considerably. Before the Summit started, Board Members had been given notebooks – an idea Tom (who heads up PASS’ marketing) had come up with after being inspired by seeing Bill walk around with a notebook. The plan was to take notes about feedback we got from people. It was a good thing, and the notebook forms a nice pair with the SQLBits one I got a couple of years ago when I last spoke there. I think one of the biggest impacts of this was that during the first keynote, Bill told everyone present about the notebooks. This set a tone of “we’re listening”, and a number of people were definitely keen to tell us things that would cause us to pull out our notebooks. PASSTV was a new thing this year. Justin, the host, featured on the couch and talked a lot of people about a lot of things, including me (he talked to me about a lot of things, I don’t think he talked to a lot people about me). Reaching people through online methods is something which interests me a lot – it has huge potential, and I love the idea of being able to broadcast to people who are unable to attend in person. I’m keen to see how this medium can be developed over time. People who know me will know that I’m a keen advocate of certification – I've been SQL certified since version 6.5, and have even been involved in creating exams. However, I don’t believe in studying for exams. I think training is worthwhile for learning new skills, but the goal should be on learning those skills, not on passing an exam. Exams should be for proving that the skills are there, not a goal in themselves. The PASS Summit is an excellent place to take exams though, and with an attitude of professional development throughout the event, why not? So I did. I wasn’t expecting to take one, but I was persuaded and took the MCM Knowledge Exam. I hadn’t even looked at the syllabus, but tried it anyway. I was very tired, and even fell asleep at one point during it. I’ll find out my result at some point in the future – the Prometric site just says “Tested” at the moment. As I said, it wasn’t something I was expecting to do, but it was good to have something unexpected during the week. Of course it was good to catch up with old friends and make new ones. I feel like every time I’m in the US I see things develop a bit more, with more and more people knowing who I am, who my staff are, and recognising the LobsterPot brand. I missed being a presenter, but I definitely enjoyed seeing many friends on the list of presenters. I won’t try to list them, because there are so many these days that people might feel sad if I don’t mention them. For those that I managed to see, I was pleased to see that the majority of them have lifted their presentation skills since I last saw them, and I happily told them as much. One person who I will mention was Paul White, who travelled from New Zealand to his first PASS Summit. He gave two sessions (a regular session and a half-day), packed large rooms of people, and had everyone buzzing with enthusiasm. I spoke to him after the event, and he told me that his expectations were blown away. Paul isn’t normally a fan of crowds, and the thought of 4000 people would have been scary. But he told me he had no idea that people would welcome him so well, be so friendly and so down to earth. He’s seen the significance of the SQL Server community, and says he’ll be back. It’ll be good to see him there. Will you be there too?

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• Hybrid IT or Cloud Initiative – a Perfect Enterprise Architecture Maturation Opportunity

  - by Ted McLaughlan

  Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} All too often in the growth and maturation of Enterprise Architecture initiatives, the effort stalls or is delayed due to lack of “applied traction”. By this, I mean the EA activities - whether targeted towards compliance, risk mitigation or value opportunity propositions – may not be attached to measurable, active, visible projects that could advance and prove the value of EA. EA doesn’t work by itself, in a vacuum, without collaborative engagement and a means of proving usefulness. A critical vehicle to this proof is successful orchestration and use of assets and investment resources to meet a high-profile business objective – i.e. a successful project. More and more organizations are now exploring and considering some degree of IT outsourcing, buying and using external services and solutions to deliver their IT and business requirements – vs. building and operating in-house, in their own data centers. The rapid growth and success of “Cloud” services makes some decisions easier and some IT projects more successful, while dramatically lowering IT risks and enabling rapid growth. This is particularly true for “Software as a Service” (SaaS) applications, which essentially are complete web applications hosted and delivered over the Internet. Whether SaaS solutions – or any kind of cloud solution - are actually, ultimately the most cost-effective approach truly depends on the organization’s business and IT investment strategy. This leads us to Enterprise Architecture, the connectivity between business strategy and investment objectives, and the capabilities purchased or created to meet them. If an EA framework already exists, the approach to selecting a cloud-based solution and integrating it with internal IT systems (i.e. a “Hybrid IT” solution) is well-served by leveraging EA methods. If an EA framework doesn’t exist, or is simply not mature enough to address complex, integrated IT objectives – a hybrid IT/cloud initiative is the perfect project to advance and prove the value of EA. Why is this? For starters, the success of any complex IT integration project - spanning multiple systems, contracts and organizations, public and private – depends on active collaboration and coordination among the project stakeholders. For a hybrid IT initiative, inclusive of one or more cloud services providers, the IT services, business workflow and data governance challenges alone can be extremely complex, requiring many diverse layers of organizational expertise and authority. Establishing subject matter expertise, authorities and strategic guidance across all the disciplines involved in a hybrid-IT or hybrid-cloud system requires top-level, comprehensive experience and collaborative leadership. Tools and practices reflecting industry expertise and EA alignment can also be very helpful – such as Oracle’s “Cloud Candidate Selection Tool”. Using tools like this, and facilitating this critical collaboration by leading, organizing and coordinating the input and expertise into a shared, referenceable, reusable set of authority models and practices – this is where EA shines, and where Enterprise Architects can be most valuable. The “enterprise”, in this case, becomes something greater than the core organization – it includes internal systems, public cloud services, 3rd-party IT platforms and datacenters, distributed users and devices; a whole greater than the sum of its parts. Through facilitated project collaboration, leading to identification or creation of solid governance models and processes, a durable and useful Enterprise Architecture framework will usually emerge by itself, if not actually identified and managed as such. The transition from planning collaboration to actual coordination, where the program plan, schedule and resources become synchronized and aligned to other investments in the organization portfolio, is where EA methods and artifacts appear and become most useful. The actual scope and use of these artifacts, in the context of this project, can then set the stage for the most desirable, helpful and pragmatic form of the now-maturing EA framework and community of practice. Considering or starting a hybrid-IT or hybrid-cloud initiative? Running into some complex relationship challenges? This is the perfect time to take advantage of your new, growing or possibly latent Enterprise Architecture practice.

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