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• Easy Access a Cornerstone to Fusion Applications HCM User Experience

  - by Jay Richey, HCM Product Marketing

  With Fusion Applications, Oracle fundamentally changes a fragmented, frustrating work situation. Users of Human Capital Management (HCM) software often must bounce around between applications, searching diligently for the right information about employees. They may spend a lot of their time tracking down the data they need to complete a task. Fusion offers a completely different user experience. Read more...

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• Economist Intelligence Unit to Present Preliminary Survey Findings at OHUG

  - by Jay Richey, HCM Product Marketing

  Oracle and IBM are sponsoring a luncheon at OHUG in Las Vegas for an exclusive preview of the forthcoming C-level perspectives of HR function: An Economist Intelligence Unit research program sponsored by IBM and Oracle. Speaking will be Economist Editor, Thought Leadership, Gilda Stahl, who will provide a preview of the study's findings and insights into whether CHROs are playing a central role in aligning companies' talent strategies with long term business goals, and how technology innovation can help Seating for this event is limited. Please register asap. http://www.oraclepartnerevent.com/2012/c-level-perspectives/

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• Oracle Enterprise Computing Summit??!??????/EM????????

  - by Oracle Japan Marketing

  .NewsType1107 img{border:none; vertical-align:bottom;} .NewsType1107 p{margin:0; padding:0;} .NewsType1107 td{color:#333333; line-height:1.5; font-family:"MS P????", Osaka, Hiragino Kaku Gothic Pro; font-size:12px;} .NewsType1107 table.t10 td, .small{font-size:10px;} .NewsType1107 a:link, a:visited{color:#ff0000;} .NewsType1107 a:hover, a:active{color:#ff0000; text-decoration:none;} .NewsType1107 a.l01:link, a.l01:visited, a.l01:hover, a.l01:active{color:#333333;} .NewsType1107 span.r, td.r{color:#ff0000;} .NewsType1107 table.tbl-semi td{padding:5px;} ?????BCP????????????????????????! ??????????????????????????????Oracle Enterprise Computing? ??????????????????????????????????Oracle Enterprise Computing?????????????????????? ??·?????????? >> ????????????????IT???????????????????? ???????????????????????ID??·??????????·?????3??????????????????????????????? ????????? >> ??????????????????????????????????????????????????????? Oracle EPM & BI Summit???????·?????????????????????????????????????·???????????????????????? ??·?????????? >> ???????????????????????????? ???5??????????????????????????????????????????????????????????????????????????????????? ??·?????????? >> -- ?????????????????????? ????????????????????????! ???????????????????????????????????????? ????????? >> ?????????????!??????????????? ? Sun????&?????·?????????????????????IT????????? ? ???????????·???????????????????IT???????????? ????????????? ? ?????????·????????????????????BI?? more solutions ? LIXIL ?????ERP?????????????????????????????????????????????? ? ?????????? Oracle EBS???·?????????????????????????????????????????? ? ????? Oracle EBS???/??????????????????????????????????????????????????????? more success stories IT?????????????????????????????????????·???·?????? >> ???????????????????????? ?? ???? ?? 7/6(?)10:30~18:00 ?????????? 2011 ?????????(??) 7/7(?)14:00~19:00 Java SE 7 ?????? ?????? ??????????(??) 7/13(?)13:30~16:45 ?????????????????????????? ??????????(??) 7/15(?)13:00~18:00 ?????!??????????????????????? ??????????(??) 7/20(?)9:30~17:50 ????·????????&????????2011 ?????????????(??) 7/20(?)13:30~17:00 ???????????????????????????? ??????????(??) 7/25(?)14:00~17:00 MySQL?????????????? ??????????(??) 7/26(?)13:30~17:45 Oracle Enterprise Computing Summit ???????????(??) Copyright © 2011, Oracle.All Rights Reserved. ???????????? | ???????????? | ??????????/????????

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• WebCenter Customer Spotlight: Sberbank of Russia

  - by me

  Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummarySberbank of Russia is the largest credit institution in Russia and the Commonwealth of Independent States (CIS), accounting for 27% of Russian banking assets and 26% of Russian banking capital.Sberbank of Russia needed to increase business efficiency and employee productivity due to the growth in its corporate clientele from 1.2 million to an estimated 1.6 million.Sberbank of Russia deployed Oracle’s Siebel Customer Relationship Management (CRM) applications to create a single client view, optimize client communication, improve efficiency, and automate distressed asset processing. Based on Oracle WebCenter Content, they implemented an enterprise content management system for documents, unstructured content storage and search, which became an indispensable service across the organization and in the board room business results. Sberbank of Russia consolidated borrower information across the entire organization into a single repository to obtain, for the first time, a single view on the bank’s borrowers. With the implemented solution they reducing the amount of bad debt significantly. Company OverviewSberbank of Russia is the largest credit institution in Russia and the Commonwealth of Independent States (CIS), accounting for 27% of Russian banking assets and 26% of Russian banking capital. In 2010, it ranked 43rd in the world for Tier 1 capital. Business ChallengesSberbank of Russia needed to increase business efficiency and employee productivity due to the growth in its corporate clientele from 1.2 million to an estimated 1.6 million. It also wanted to automate distressed asset management to reduce the number of corporate clients’ bad debts. As part of their business strategy they wanted to drive high-quality, competitive customer services by simplifying client communication processes and enabling personnel to quickly access client information Solution deployedSberbank of Russia deployed Oracle’s Siebel Customer Relationship Management (CRM) applications to create a single client view, optimize client communication, improve efficiency, and automate distressed asset processing. Based on Oracle WebCenter Content, they implemented an enterprise content management system for documents, unstructured content storage and search which became an indispensable service across the organization and in the board room business results. Business ResultsSberbank of Russia consolidated borrower information across the entire organization into a single repository to obtain, for the first time, a single view on the bank’s borrowers. They monitored 103,000 client transactions and 32,000 bank cards with credit collection issues (100% of Sberbank’s bad borrowers) reducing the amount of bad debt significantly. “Innovation and client service are the foundation of our business strategy. Oracle’s Siebel CRM applications helped advance our objectives by enabling us to deliver faster, more personalized service while managing and tracking distressed assets.” A.B. Sokolov, Head of Center of Business Administration and Customer Relationship Management, Sberbank of Russia Additional Information Sberbank of Russia Customer Snapshot Oracle WebCenter Content Siebel Customer Relationship Management 8.1 Oracle Business Intelligence, Enterprise Edition 11g

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• Right-Time Retail Part 3

  - by David Dorf

  This is part three of the three-part series.  Read Part 1 and Part 2 first. Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Right-Time Marketing Real-time isn’t just about executing faster; it extends to interactions with customers as well. As an industry, we’ve spent many years analyzing all the data that’s been collected. Yes, that data has been invaluable in helping us make better decisions like where to open new stores, how to assort those stores, and how to price our products. But the recent advances in technology are now making it possible to analyze and deliver that data very quickly… fast enough to impact a potential sale in near real-time. Let me give you two examples. Salesmen in car dealerships get pretty good at sizing people up. When a potential customer walks in the door, it doesn’t take long for the salesman to figure out the revenue at stake. Is this person a real buyer, or just looking for a fun test drive? Will this person buy today or three months from now? Will this person opt for the expensive packages, or go bare bones? While the salesman certainly asks some leading questions, much of information is discerned through body language. But body language doesn’t translate very well over the web. Eloqua, which was acquired by Oracle earlier this year, reads internet body language. By tracking the behavior of the people visiting your web site, Eloqua categorizes visitors based on their propensity to buy. While Eloqua’s roots have been in B2B, we’ve been looking at leveraging the technology with ATG to target B2C. Knowing what sites were previously visited, how often the customer has been to your site recently, and how long they’ve spent searching can help understand where the customer is in their purchase journey. And knowing that bit of information may be enough to help close the deal with a real-time offer, follow-up email, or online customer service pop-up. This isn’t so different from the days gone by when the clerk behind the counter of the corner store noticed you were lingering in a particular aisle, so he walked over to help you compare two products and close the sale. You appreciated the personalized service, and he knew the value of the long-term relationship. Move that same concept into the digital world and you have Oracle’s CX Suite, a cloud-based offering of end-to-end customer experience tools, assembled primarily from acquisitions. Those tools are Oracle Marketing (Eloqua), Oracle Commerce (ATG, Endeca), Oracle Sales (Oracle CRM On Demand), Oracle Service (RightNow), Oracle Social (Collective Intellect, Vitrue, Involver), and Oracle Content (Fatwire). We are providing the glue that binds the CIO and CMO together to unleash synergies that drive the top-line higher, and by virtue of the cloud-approach, keep costs at bay. My second example of real-time marketing takes place in the store but leverages the concepts of Web marketing. In 1962 the decline of personalized service in retail began. Anyone know the significance of that year? That’s when Target, K-Mart, and Walmart each opened their first stores, and over the succeeding years the industry chose scale over personal service. No longer were you known as “Jane with the snotty kid so make sure we check her out fast,” but you suddenly became “time-starved female age 20-30 with kids.” I’m not saying that was a bad thing – it was the right thing for our industry at the time, and it enabled a huge amount of growth, cheaper prices, and more variety of products. But scale alone is no longer good enough. Today’s sophisticated consumer demands scale, experience, and personal attention. To some extent we’ve delivered that on websites via the magic of cookies, your willingness to log in, and sophisticated data analytics. What store manager wouldn’t love a report detailing all the visitors to his store, where they came from, and which products that examined? People trackers are getting more sophisticated, incorporating infrared, video analytics, and even face recognition. (Next time you walk in front on a mannequin, don’t be surprised if it’s looking back.) But the ultimate marketing conduit is the mobile phone. Since each mobile phone emits a unique number on WiFi networks, it becomes the cookie of the physical world. Assuming congress keeps privacy safeguards reasonable, we’ll have a win-win situation for both retailers and consumers. Retailers get to know more about the consumer’s purchase journey, and consumers get higher levels of service with the retailer. When I call my bank, a couple things happen before the call is connected. A reverse look-up on my phone number identifies me so my accounts can be retrieved from Siebel CRM. Then the system anticipates why I’m calling based on recent transactions. In this example, it sees that I was just charged a foreign currency fee, so it assumes that’s the reason I’m calling. It puts all the relevant information on the customer service rep’s screen as it connects the call. When I complain about the fee, the rep immediately sees I’m a great customer and I travel lots, so she suggests switching me to their traveler’s card that doesn’t have foreign transaction fees. That technology is powered by a product called Oracle Real-Time Decisions, a rules engine built to execute very quickly, basically in the time it takes the phone to ring once. So let’s combine the power of that product with our new-found mobile cookie and provide contextual customer interactions in real-time. Our first opportunity comes when a customer crosses a pre-defined geo-fence, typically a boundary around the store. Context is the key to our interaction: that’s the customer (known or anonymous), the time of day and day of week, and location. Thomas near the downtown store on a Wednesday at noon means he’s heading to lunch. If he were near the mall location on a Saturday morning, that’s a completely different context. But on his way to lunch, we’ll let Thomas know that we’ve got a new shipment of ASICS running shoes on display with a simple text message. We used the context to look-up Thomas’ past purchases and understood he was an avid runner. We used the fact that this was lunchtime to select the type of message, in this case an informational message instead of an offer. Thomas enters the store, phone in hand, and walks to the shoe department. He scans one of the new ASICS shoes using the convenient QR Codes we provided on the shelf-tags, but then he starts scanning low-end Nikes. Each scan is another opportunity to both learn from Thomas and potentially interact via another message. Since he historically buys low-end Nikes and keeps scanning them, he’s likely falling back into his old ways. Our marketing rules are currently set to move loyal customer to higher margin products. We could have set the dials to increase visit frequency, move overstocked items, increase basket size, or many other settings, but today we are trying to move Thomas to higher-margin products. We send Thomas another text message, this time it’s a personalized offer for 10% off ASICS good for 24 hours. Offering him a discount on Nikes would be throwing margin away since he buys those anyway. We are using our marketing dollars to change behavior that increases the long-term value of Thomas. He decides to buy the ASICS and scans the discount code on his phone at checkout. Checkout is yet another opportunity to interact with Thomas, so the transaction is sent back to Oracle RTD for evaluation. Since Thomas didn’t buy anything with the shoes, we’ll print a bounce-back coupon on the receipt offering 30% off ASICS socks if he returns within seven days. We have successfully started moving Thomas from low-margin to high-margin products. In both of these marketing scenarios, we are able to leverage data in near real-time to decide how best to interact with the customer and lead to an increase in the lifetime value of the customer. The key here is acting at the moment the customer shows interest using the context of the situation. We aren’t pushing random products at haphazard times. We are tailoring the marketing to be very specific to this customer, and it’s the technology that allows this to happen in near real-time. Conclusion As we enable more right-time integrations and interactions, retailers will begin to offer increased service to their customers. Localized and personalized service at scale will drive loyalty and lead to meaningful revenue growth for the retailers that execute well. Our industry needs to support Commerce Anywhere…and commerce anytime as well.

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• Prioritizing Product Features

  - by Robert May

  A very common task in Agile Environments is prioritization.  Teams that are functioning well will prioritize new features, old features, the backlog, and any other source of stories for the team, and they’ll do it regularly. Not all teams are good at prioritizing according to the real return on investment that building stories will yield to the company.  This is unfortunate.  Too often, teams end up building features that are less valuable, and everyone seems to know it except perhaps the product owner!  Most features built into software are never even used.  Clearly, not much return for features that go unused. So how does a company avoid building features that add little value to the company?  This is a tough question to answer, but usually, this prioritization starts at the top with the executives of the company.  After all, they’re responsible for the overall vision of the company. Here’s what I recommend: Know your market. Know your customers and users. Know where you’re going and what you want to achieve. Implement the Vision Know Your Market We often see companies that don’t know their market.  Personally, I’m surprised by this.  These companies don’t know who their competitors are, don’t know what features make their product desirable in the market, and in many cases, get by with saying, “I’ve been doing this for XX years.  I know what the market wants!”  In many cases, they equate “marketing” with “advertising” and don’t understand the difference. This is almost never true.  Good companies will spend significant amounts of time and money finding out who they’re competing against and what makes their competitors successful in the marketplace.  Good companies understand that marketing involves more than just advertising.  Often, marketing is mostly research and analysis, not sales.  Until you understand your market, you cannot know what features will give you the best return on your investment dollar. Good companies have a marketing department and can answer the next important step which is to know your customers and your users. Know your Customers and Users First, note that I included both customers and users.  They’re often not the same thing.  Users use the product that you build.  Customers buy the product that you build.  It’s a subtle difference, but too often, I’ve seen companies that focus exclusively on one or the other and are not successful simply because they ignore an important part of the group. If your company is doing appropriate marketing, you know that these are two different aspects of your product and that both deserve attention to have a product that is successful in your target market.  Your marketing department should be spending a lot of time understanding these personas and then conveying that information to the company. I’m always surprised when development teams think that they can build a product that people want to use without understanding the users of that product.  Developers think differently than most people in the world.  They know what the computer is doing.  The computer isn’t magic to them.  So when they assume that they know how to build something, they bring with them quite a bit of baggage.  Never assume that you know your customer unless you’re regularly having interaction with them.  Also, don’t just leave this to Marketing or Product Management.  Take them time to get your developers out with the customers as well.  Developers are very smart people, and often, seeing how someone uses their software inspires them to make a much better product. Very often, because the users and customers aren’t know, teams will spend a significant amount of time building apps that are super flexible and configurable so that any possible combination of feature can be used.  This demonstrates a clear lack of understanding of the customer.  Most configuration questions can quickly be answered by talking to the customer.  In most cases, if your software requires significant setup and configuration before its usable, you probably don’t know your customers and users very well. Until you know your customers, you cannot know what features will be most valuable to your customers and you cannot build those features in a way that your customers can use. Know Where You’re Going and What You Want to Achieve Many companies suffer from not having a plan.  Executives will tell the team to make them a plan.  The team, not knowing their market and customers and users, will come up with a plan that doesn’t reflect reality and doesn’t consider ROI.  Management then wonders why the product is doing poorly in the market place. Instead of leaving this up to the teams, as executives, work with Marketing to understand what broad categories of features will sell the most product in the marketplace.  Then, once you’ve determined that, give this vision to the team and let them run with it.  Revise the vision as needed, but avoid changing streams frequently.  Sure, sometimes you need to, but often, executives will change priorities many times a month, leading to nothing more than confusion.  If the team has a vision, they’ll be able to execute that vision far better than they could otherwise. By knowing what products are most important, you can set budgetary goals and guidelines that will help you achieve the vision that was created. Implement the Vision Creating the vision is often where the general executives stop participating in the plan.  The team is responsible for implementing that vision.  Executives should attend showcases and and should remain aware of the progress that the team is making towards meeting the vision, however. Once a broad vision has been created, the team should break that vision down into minimal market features (MMF).  These MMFs should be sized using story points so that, using the team’s velocity, an estimated cost can be determined for each feature.  The product management team should then try to quantify the relative value of the MMFs based on customer feedback and interviews.  Once the value and cost of creating the feature is understood, a return on investment can be calculated.  The features should then be prioritized with the MMF’s that have the highest value and lowest cost rising to the top of features to implement.  Don’t let politics get in the way! Once the MMF’s have been prioritized, they should go through release planning to schedule them for implementation. Conclusion By having a good grasp on the strategy of the company, your Agile teams can be much more effective.  Each and every story the team is implementing will roll up into features that matter to the company and provide ROI to them.  The steps outlined in this post should be repeated on a regular basis.  I recommend reviewing them at least once per quarter to make sure that the vision hasn’t shifted and that the teams are still working on what matters most to the company. Technorati Tags: Agile,Product Owner,ROI

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• When do you learn from your mistakes?

  - by smayers81

  When are you supposed to learn from your mistakes in coding / design? Is it something you take with you to the next project or do you learn in the middle of your current one, sacrificing consistency for cleaner, more well-informed code? For example, my application can be distinctly demarcated down two lines of business -- say one side is for sales and the other is for marketing. Both are somewhat tied together, but as far as the team structure, use cases, developers, etc. the app consists of the Sales code and the Marketing Code. Now, say the Sales code went in first and while good-intentioned, made some bad mistakes. Should the Marketing Code follow suit and make the same mistakes for the sake of consistency or should Marketing architects and designers instead learn from the mistakes that Sales made and developer a cleaner codebase, even though Sales and Marketing are in the exact same system? Basically, do you learn from your mistakes while in a project or do you continue to pile crap on top of crap?

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• The New Social Developer Community: a Q&A

  - by Mike Stiles

  In our last blog, we introduced the opportunities that lie ahead for social developers as social applications reach across every aspect and function of the enterprise. Leading the upcoming JavaOne Social Developer Program October 2 at the San Francisco Hilton is Roland Smart, VP of Social Marketing at Oracle. I got to ask Roland a few of the questions an existing or budding social developer might want to know as social extends beyond interacting with friends and marketing and into the enterprise. Why is it smart for developers to specialize as social developers? What opportunities lie in the immediate future that’s making this a critical, in-demand position? Social has changed the way we interact with brands and with each other across the web. As we acclimate to a new social paradigm we also look to extend its benefits into new areas of our lives. The workplace is a logical next step, and we're starting to see social interactions more and more in this context. But unlocking the value of social interactions requires technical expertise and knowledge of developing social apps that tap into the social graph. Developers focused on integrating social experiences into enterprise applications must be familiar with popular social APIs and must understand how to build enterprise social graphs of their own. These developers are part of an emerging community of social developers and are key to socially enabling the enterprise. Facebook rebranded their Preferred Developer Consultant Group (PDC) and the Preferred Marketing Developers (PMD) to underscore the fact developers are required inside marketing organizations to unlock the full potential of their platform. While this trend is starting on the marketing side with marketing developers, this is just an extension of the social developer concept that will ultimately drive social across the enterprise. What are some of the various ways social will be making its way into every area of enterprise organizations? How will it be utilized and what kinds of applications are going to be needed to facilitate and maximize these changes? Check out Oracle’s vision for the social-enabled enterprise. It’s a high-level overview of how social will impact across the enterprise. For example: HR can leverage social in recruiting and retentionSales can leverage social as a prospecting toolMarketing can use social to gain market insightCustomer support can use social to leverage community support to improve customer satisfaction while reducing service costOperations can leverage social improve systems That’s only the beginning. Once sleeves get rolled up and social developers and innovators get to work, still more social functions will no doubt emerge. What makes Java one of, if not the most viable platform on which to build these new enterprise social applications? Java is certainly one of the best platforms on which to build social experiences because there’s such a large existing community of Java developers. This means you can affordably recruit talent, and it's possible to effectively solicit advice from the community through various means, including our new Social Developer Community. Beyond that, there are already some great proof points Java is the best platform for creating social experiences at scale. Consider LinkedIn and Twitter. Tell us more about the benefits of collaboration and more about what the Oracle Social Developer Community is. What opportunities does that offer up and what are some of the ways developers can actively participate in and benefit from that community? Much has been written about the overall benefits of collaborating with other developers. Those include an opportunity to introduce yourself to the community of social developers, foster a reputation, establish an expertise, contribute to the advancement of the space, get feedback, experiment with the latest concepts, and gain inspiration. In short, collaboration is a tool that must be applied properly within a framework to get the most value out of it. The OSDC is a place where social developers can congregate to discuss the opportunities/challenges of building social integrations into their applications. What “needs” will this community have? We don't know yet. But we wanted to create a forum where we can engage and understand what social developers are thinking about, excited about, struggling with, etc. The OSDL can then step in if we can help remove barriers and add value in a serious and committed way so Oracle can help drive practice development.

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• ORACLE is WEB 2.0

  - by anca.rosu

  You never know what to expect in life, where it can take you and what kind of fulfillment it can offer you. It’s just like an amazing lottery with millions of winning tickets. My name is Paula, I am an Online Marketing Specialist at Oracle University and this is my story. Having graduated from a technical profile college, it seemed almost normal to follow the same career path. But I said no. I wanted to try something else, so I took an Advertising Masters Program and I really became in love with this entire industry. Advertising and the new impact of the Internet through social networking is my current fascination. I knew I had to work to incorporate both my skills intro one dream job. I want to believe that I have come to work at Oracle as part of a great plan that life has for me. It’s not the most glamorous job in advertising or in the fashion industry, but it’s everything you need to start investing in your development and to build relationships. A normal day at work begins at 9.30 at our Oracle Office in Bucharest. After a short chit-chat, coffee and some conference calls, marketing gets to work! Some of the members of my team are working besides me but others are based all over Europe. This is extremely useful when coordinating the EMEA Marketing for Oracle University, because this way it’s easier to keep an eye on these various locations. Even though it’s a team play, you need to speak up and make your mark. I am the kind of person that never stands-by and waits to be given directions, I am curious and intuitive. This makes things easier. In Oracle you really need to find your own way and to discover how to organize your time and how to get involved with people. People to people, this is the focus. But everything is up to you and it strongly depends on the type of personality that you have. I try to get involved in various activities, participate in Oracle Days Events, interact and meet all kinds of people. For those who are newly graduates or interns, Oracle has lots of trainings and webcasts you can attend to help you develop your career shape and to understand better the way the business works. You can also be awarded for ideas and setting the trends so that makes it worth it. What I like most about my job is the fact that I can come with ideas and bring them to life. For example Oracle University has a special seminar program called “Celebrity Seminars” where top industry speakers teach 1-day or 2-day condensed seminars. We thought of creating something exclusive and a video was the best idea. So my colleague and I became reporters for a day and interviewed this well-known speaker regarding his seminar. I think this is a good way to market this business. Live footage is a very good marketing tool so we are planning to use the video to target our online audiences via Facebook, Twitter or LinkedIn. This can even go in the newsletters that marketing sends regarding the Celebrity Seminars. This is what I meant when I said Oracle is a free spirited organization and you can surely find your place here among us. The best way to describe my job is WEB 2.0. The modern online approach comes to life while we are trying to sell our business. We need to be out there and we are responsible of spreading the buzz regarding our training offerings and our official courseware materials. There are so many new ways to interact with the target audience nowadays and I am so eager to discover the best online techniques! If you have any questions related to this article feel free to contact  [email protected].  You can find our job opportunities via http://campus.oracle.com Technorati Tags: WEB 2.0,Online Marketing,Oracle University,Bucharest,events,graduates,interns,training,webcast,seminar,newsletters,business,Facebook,Twitter,LinkedIn

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• Sneak Peak: Social Developer Program at JavaOne

  - by Mike Stiles

  By guest blogger Roland Smart We're just days away from what is gunning to be the most exciting installment of OpenWorld to date, so how about an exciting sneak peak at the very first Social Developer Program? If your first thought is, "What's a social developer?" you're not alone. It’s an emerging term and one we think will gain prominence as social experiences become more prevalent in enterprise applications. For those who keep an eye on the ever-evolving Facebook platform, you'll recall that they recently rebranded their PDC (preferred developer consultant) group as the PMD (preferred marketing developer), signaling the importance of development resources inside the marketing organization to unlock the potential of social. The marketing developer they're referring to could be considered a social developer in a broader context. While it's true social has really blossomed in the marketing context and CMOs are winning more and more technical resources, social is starting to work its way more deeply into the enterprise with the help of developers that work outside marketing. Developers, like the rest of us, have fallen in "like" with social functionality and are starting to imagine how social can transform enterprise applications in the way it has consumer-facing experiences. The thesis of my presentation is that social developers will take many pages from the marketing playbook as they apply social inside the enterprise. To support this argument, lets walk through a range of enterprise applications and explore how consumer-facing social experiences might be interpreted in this context. Here's one example of how a social experience could be integrated into a sales enablement application. As a marketer, I spend a great deal of time collaborating with my sales colleagues, so I have good insight into their working process. While at Involver, we grew our sales team quickly, and it became evident some of our processes broke with scale. For example, we used to have weekly team meetings at which we'd discuss what was working and what wasn't from a messaging perspective. One aspect of these sessions focused on "objections" and "responses," where the salespeople would walk through common objections to purchasing and share appropriate responses. We tried to map each context to best answers and we'd capture these on a wiki page. As our team grew, however, participation at scale just wasn't tenable, and our wiki pages quickly lost their freshness. Imagine giving salespeople a place where they could submit common objections and responses for their colleagues to see, sort, comment on, and vote on. What you'd get is an up-to-date and relevant repository of information. And, if you supported an application like this with a social graph, it would be possible to make good recommendations to individual sales people about the objections they'd likely hear based on vertical, product, region or other graph data. Taking it even further, you could build in a badging/game element to reward those salespeople who participate the most. Both these examples are based on proven models at work inside consumer-facing applications. If you want to learn about how HR, Operations, Product Development and Customer Support can leverage social experiences, you’re welcome to join us at JavaOne or join our Social Developer Community to find some of the presentations after OpenWorld.

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• WebCenter Customer Spotlight: Textron Inc.

  - by me

  Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryTextron Inc. is one of the world's best known multi-industry companies and is a pioneer of the diversified business model. Founded in 1923, it has grown into a network of businesses—including Bell Helicopter, E-Z-GO, Cessna, and Jacobsen—with facilities and a presence in 25 countries, serving a diverse and global customer base. Textron is ranked 236th on the Fortune 500 list of the largest US companies. Textron needed a Web experience management solution to centralize control, minimize costs, and enable more efficient operations. Specifically, the company wanted to take IT out of the picture as much as possible, enabling sales and marketing leads for subsidiaries to make Website updates as they deem appropriate for their business.   Textron worked with Oracle partner Element Solutions to consolidate its Website management systems onto Oracle WebCenter Sites. The implementation enables Textron’s subsidiaries to adjust more quickly to customer demands,  reduced Website management cost & time to update content on a Website while allowing to integrate its Website updates more closely with social media and mobile platforms. Company OverviewTextron Inc. is one of the world's best known multi-industry companies and is a pioneer of the diversified business model. Founded in 1923, it has grown into a network of businesses—including Bell Helicopter, E-Z-GO, Cessna, and Jacobsen—with facilities and a presence in 25 countries, serving a diverse and global customer base. Textron is ranked 236th on the Fortune 500 list of the largest US companies. Business ChallengesWith numerous subsidiaries and more than 50 public Websites, Textron needed a Web experience management solution to centralize control, minimize costs, and enable more efficient operations. Specifically, the company wanted to take IT out of the picture as much as possible, enabling sales and marketing leads for subsidiaries to make Website updates as they deem appropriate for their business.   Solution DeployedTextron worked with Oracle partner Element Solutions to consolidate its Website management systems onto Oracle WebCenter Sites. Specifically, Textron: Used Oracle WebCenter Sites to integrate Web experience management capabilities for all Textron brands, including Bell Helicopter, E-Z-GO, Cessna, and Jacobsen Developed Website templates to enable marketing and communications professionals to easily make updates to their Websites, without having to work with IT Reduced Website management costs, as it costs more for IT to coordinate Website updates as opposed to marketing and communications Enabled IT to concentrate on other activities to enhance overall operations for Textron, such as project workflows Acquired a platform that enables marketing teams to integrate their Websites with social media and mobile platforms, allowing subsidiaries to make updates and contact customers anytime and everywhere—including through tablets and smartphones Reduced the time it takes to update content on a Website, including press releases, by enabling communications professionals to make updates directly Developed more appealing visual designs for Websites to help enhance customer purchase Business ResultsThe implementation enabled Textron’s subsidiaries to adjust more quickly to customer demands and Textron’s IT staff to concentrate on other processes, such as writing code and developing new workflows, enabling them to enhance company processes. In addition, Textron can use Oracle WebCenter Sites to integrate its Website updates more closely with social media and mobile platforms, enabling marketing and communications teams to make updates anytime and everywhere. The initiative has enabled Textron to save money by freeing IT up to work on more important tasks, instituting new e-commerce and mobile initiatives to better engage customers, and by ensuring efficient Website management processes to quickly adjust to customer demands.  “We considered a number of products, but chose Oracle WebCenter Sites because it provides the best user interface. We reviewed customer references and analyst reports, and Oracle WebCenter Sites was consistently at the top of the list,” Brad Hof, Manager, Advanced Business Solutions and Web Communications, Textron Inc. Additional Information Tectron Inc. Customer Snapshot Oracle WebCenter Sites

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• Extreme Makeover, Phone Edition: Comcasts xfinity

  Mobile Makeover For many companies the first foray into Windows Phone 7 (WP7) may be in porting their existing mobile apps. It is tempting to simply transfer existing functionality, avoiding the additional design costs. Readdressing business needs and taking advantage of the WP7 platform can reduce cost and is essential to a successful re-launch. To better understand the advantage of new development lets examine a conceptual upgrade of Comcasts existing mobile app. Before Comcast has a great mobile app that provides several key features. The ability to browse the lineup using a guide, a client for Comcast email accounts, On Demand gallery, and much more. We will leverage these and build on them using some of the incredible WP7 features.   After With the proliferation of DVRs (Digital Video Recorders) and a variety of media devices (TV, PC, Mobile) content providers are challenged to find creative ways to build their brands. Every client touch point must provide both value added services as well as opportunities for marketing and up-sale; WP7 makes it easy to focus on those opportunities. The new app is an excellent vehicle for presenting Comcasts newly rebranded TV, Voice, and Internet services. These services now fly under the banner of xfinity and have been expanded to provide the best experience for Comcast customers. The Windows Phone 7 app will increase the surface area of this service revolution.   The home menu is simplified and highlights Comcasts Triple Play: Voice, TV, and Internet. The inbox has been replaced with a messages view, and message management is handled by a WP7 hub. The hub presents emails, tweets, and IMs from Comcast and other viewers the user follows on Twitter.  The popular view orders shows based on the users viewing history and current cable package. The first show Glee is both popular and participating in a conceptual co-marketing effort, so it receives prime positioning. The second spot goes to a hit show on a premium channel, in this example HBOs The Pacific, encouraging viewers to upgrade for this premium content. The remaining spots are ordered based on viewing history and popularity. Tapping the play button moves the user to the theatre where they can watch previews or full episodes streaming from Fancast. Tapping an extra presents the user with show details as well as interactive content that may be included as part of co-marketing efforts. Co-Marketing with Dynamic Content The success of Comcasts services are tied to the success of the networks and shows it purveys, making co-marketing efforts essential. In this concept FOX is co-marketing its popular show Glee. A customized panorama is updated with the latest gleeks tweets, streaming HD episodes, and extras featuring photos and video of the cast. If WP7 apps can be dynamically extended with web hosted .xap files, including sandboxed partner experiences would enable interactive features such as the Gleek Peek, in which a viewer can select a character from a panorama to view the actors profile. This dynamic inline experience has a tailored appeal to aspiring creatives and is technically possible with Windows Phone 7.   Summary The conceptual Comcast mobile app for Windows Phone 7 highlights just a few of the incredible experiences and business opportunities that can be unlocked with this latest mobile solution. It is critical that organizations recognize and take full advantage of these new capabilities. Simply porting existing mobile applications does not leverage these powerful tools; re-examining existing applications and upgrading them to Windows Phone 7 will prove essential to the continued growth and success of your brand.Did you know that DotNetSlackers also publishes .net articles written by top known .net Authors? We already have over 80 articles in several categories including Silverlight. Take a look: here.

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• How Does a 724% Return on Your Salesforce Automation Investment Sound?

  - by Brian Dayton

  Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 Oracle Sales Cloud and Marketing Cloud customer Apex IT gained just that, a 724% return on investment (ROI) when they implemented these Oracle Cloud solutions in their fast-moving, rapidly-growing business. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri","sans-serif";} Congratulations Apex IT! Apex IT was just announced as a winner of the Nucleus Research 11th annual Technology ROI Awards. The award, given by the analyst firm highlights organizations that have successfully leveraged IT deployments to maximize value per dollar spent. Fast Facts: Return on Investment - 724% Payback - 2 months Average annual benefit - $91,534 Cost: Benefit Ratio – 1:48 Business Benefits In addition to the ROI and cost metrics the award calls out improvements in Apex IT’s business operations—across both Sales and Marketing teams: Improved ability to identify new opportunities and focus sales resources on higher-probability deals Reduced administration and manual lead tracking—resulting in more time selling and a net new client increase of 46% Increased campaign productivity for both Marketing and Sales, including Oracle Marketing Cloud’s automation of campaign tracking and nurture programs Improved margins with more structured and disciplined sales processes—resulting in more effective deal negotiations Please join us in congratulating Apex IT on this award and their business achievements. Want More Details? Don’t take our word for it. Read the full Apex IT ROI Case Study and learn more about Apex IT’s business—including their work with Oracle Sales and Marketing Cloud on behalf of their clients in leading Sales organizations. Learn More About Oracle Sales Cloud www.oracle.com/salescloud www.facebook.com/oraclesalescloud www.youtube.com/oraclesalescloud Oracle Customer Experience and Complementary Sales Solutions Oracle Configure, Price and Quote (CPQ) Cloud Oracle Marketing Cloud Oracle Customer Experience /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}

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• Getting a list of Tasks that belong to a Role from Azman

  - by Steven

  I'm using the AZROLESLib which is from the COM references "azroles 1.0 Type Library" and I am trying to create a list of the designated tasks for each role that I have currently set in my authorization manager but when I loop through the tasks for the role, I get the role name. I've looked all around but couldn't find anything that would help. Here's what I got currently (It's not super pretty but i'm just trying to get it working at the moment). AzAuthorizationStoreClass AzManStore = new AzAuthorizationStoreClass(); AzManStore.Initialize(0, ConfigurationManager.ConnectionStrings["AzManStore"].ConnectionString, null); IAzApplication azApp = AzManStore.OpenApplication("StoreName", null); StringBuilder output = new StringBuilder(); Array tasks = null; foreach (IAzRole currentRole in azApp.Roles) { output.Append(currentRole.Name + "<br />"); tasks = (Array)currentRole.Tasks; foreach (object ob in tasks) { output.Append("&nbsp;&nbsp; -" + ob.ToString() + "<br />"); } } return output.ToString(); What comes out is: Administrator -Administrator Account Manager -Account Manager Corporate Marketing Specialist -Corporate Marketing Specialist General Employee -General Employee Marketing Manager -Marketing Manager Regional Marketing Specialist -Regional Marketing Specialist Sales Manager -Sales Manager Webmaster -Webmaster but what should come out is something like: Webmaster Websites Maintain News Maintain Events Maintain Reports Read Thanks in advance.

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• JDBC CommunicationsException with MySQL Database

  - by Dominik Siebel

  I'm having a little trouble with my MySQL- Connection- Pooling. This is the case: Different jobs are scheduled via Quartz. All jobs connect to different databases which works fine the whole day while the nightly scheduled jobs fail with a CommunicationsException... Quartz-Jobs: Job1 runs 0 0 6,10,14,18 * * ? Job2 runs 0 30 10,18 * * ? Job3 runs 0 0 5 * * ? As you can see the last job runs at 18 taking about 1 hour to run. The first job at 5am is the one that fails. I already tried all kinds of parameter-combinations in my resource config this is the one I am running right now: <!-- Database 1 (MySQL) --> <Resource auth="Container" driverClassName="com.mysql.jdbc.Driver" maxActive="100" maxIdle="30" maxWait="10000" removeAbandoned="true" removeAbandonedTimeout="60" logAbandoned="true" type="javax.sql.DataSource" name="jdbc/appDbProd" username="****" password="****" url="jdbc:mysql://127.0.0.1:3306/appDbProd?autoReconnect=true&amp;useUnicode=true&amp;characterEncoding=UTF-8" testWhileIdle="true" testOnBorrow="true" testOnReturn="true" validationQuery="SELECT 1" timeBetweenEvictionRunsMillis="1800000" /> <!-- Database 2 (MySQL) --> <Resource auth="Container" driverClassName="com.mysql.jdbc.Driver" maxActive="100" maxIdle="30" maxWait="10000" removeAbandoned="true" removeAbandonedTimeout="60" logAbandoned="true" type="javax.sql.DataSource" name="jdbc/prodDbCopy" username="****" password="****" url="jdbc:mysql://127.0.0.1:3306/prodDbCopy?autoReconnect=true&amp;useUnicode=true&amp;characterEncoding=UTF-8" testWhileIdle="true" testOnBorrow="true" testOnReturn="true" validationQuery="SELECT 1" timeBetweenEvictionRunsMillis="1800000" /> <!-- Database 3 (MSSQL)--> <Resource auth="Container" driverClassName="net.sourceforge.jtds.jdbc.Driver" maxActive="30" maxIdle="30" maxWait="100" removeAbandoned="true" removeAbandonedTimeout="60" logAbandoned="true" name="jdbc/catalogDb" username="****" password="****" type="javax.sql.DataSource" url="jdbc:jtds:sqlserver://127.0.0.1:1433;databaseName=catalog;useNdTLMv2=false" testWhileIdle="true" testOnBorrow="true" testOnReturn="true" validationQuery="SELECT 1" timeBetweenEvictionRunsMillis="1800000" /> For obvious reasons I changed IPs, Usernames and Passwords but they can be assumed to be correct, seeing that the application runs successfully the whole day. The most annoying thing is: The first job that runs first queries Database2 successfully but fails to query Database1 for some reason (CommunicationsException): Caused by: com.mysql.jdbc.exceptions.jdbc4.CommunicationsException: The last packet successfully received from the server was 39,376,539 milliseconds ago. The last packet sent successfully to the server was 39,376,539 milliseconds ago. is longer than the server configured value of 'wait_timeout'. You should consider either expiring and/or testing connection validity before use in your application, increasing the server configured values for client timeouts, or using the Connector/J connection property 'autoReconnect=true' to avoid this problem. Any ideas? Thanks!

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• Why are marketing employees, product managers, etc. deserving of their own office, yet programmers are jammed in a room as many as possible?

  - by TheImirOfGroofunkistan

  I don't understand why many (many) companies treat software developers like they are assembly line workers making widgets. Joel Spolsky has a great example of the problems this creates: With programmers, it's especially hard. Productivity depends on being able to juggle a lot of little details in short term memory all at once. Any kind of interruption can cause these details to come crashing down. When you resume work, you can't remember any of the details (like local variable names you were using, or where you were up to in implementing that search algorithm) and you have to keep looking these things up, which slows you down a lot until you get back up to speed. Here's the simple algebra. Let's say (as the evidence seems to suggest) that if we interrupt a programmer, even for a minute, we're really blowing away 15 minutes of productivity. For this example, lets put two programmers, Jeff and Mutt, in open cubicles next to each other in a standard Dilbert veal-fattening farm. Mutt can't remember the name of the Unicode version of the strcpy function. He could look it up, which takes 30 seconds, or he could ask Jeff, which takes 15 seconds. Since he's sitting right next to Jeff, he asks Jeff. Jeff gets distracted and loses 15 minutes of productivity (to save Mutt 15 seconds). Now let's move them into separate offices with walls and doors. Now when Mutt can't remember the name of that function, he could look it up, which still takes 30 seconds, or he could ask Jeff, which now takes 45 seconds and involves standing up (not an easy task given the average physical fitness of programmers!). So he looks it up. So now Mutt loses 30 seconds of productivity, but we save 15 minutes for Jeff. Ahhh! Quote Link More Spolsky on Offices Why don't managers and owner's see this?

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• BigData and Customer Experience: Happy Together

  - by Isabel F. Peñuelas

  The two big buzzes of the year may lay closer than it appears. Both concepts intersect at various points: BigData and Return of Investment of Marketing Campaigns On a recent post Big Data Is The Future Of Marketing Jeff Dachis explains very clearly how “Big data analytics finally allows marketers to identify, measure, and manage what is positively impacting their Brand”. Regression analysis applied to big data volumes coming from social media will substitute the failed attempts to justify marketing investments on social media in terms of followers and likes, he continues, “the measurement models applied by marketers on TV Campaigns don´t work on social”, we need to study the data with fresh eyes and maybe then we will start understanding and measuring brand engagemet. Social CRM and BigData The real value of Social CRM start by analyzing mass of big data from social media in order of applying social intelligence techniques that allow us to classify new customer niches and communities and define appropriated strategies to contact potential customers. Gartner Says that the Market for Social CRM is on pace to surpass $1 Billion in Revenue by Year-End 2012 but in words of Zach Hofer-Shall, Analyst at Forrester Research “Social customer relationship management is hard” (The Social CRM Arms Race Heats ). To succeed brands need three things: Investing in new social tools, investing in consultancy and investing in infrastructure for massive data storage and analysis. Neither CeX or BigData are easy and cheap wins. But what are the customer benefits of such investments? Big Data and Brand Engagement Time is the most valuable asset of todays consumers: tired of information overload, exhausted by the terabytes of offering, anxious because of not having the same fast multichannel experience with their services’ marketers or preferred goods providers than the one they found on their social media. Yes, I know you have read this before- me too. But is real. The motto of the Customer Experience philosophy of providing a consistent experience through multiple touchpoints that makes the relationship customer/brand easier and valuable finds it basis on understanding customer/s preferences and context for which BigData analysis is another imperative. In summary, I believe that using BigData Analysis in combination with appropriated CeX strategies and technologies is a promising direction for achieving: efficiency and marketing cost-savings; growing the customer base; and increasing customer conversion and retention. In a world: The Direction of Future Marketing.

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• It's All In The Cloud

  - by Natalia Rachelson

  People turned out in droves for Steve Miranda's Apps Cloud General Session. Steve, as engaging as ever, covered our Apps strategy in the cloud and reinforced that Oracle has a complete set of cloud services including: •    Human Capital Management•    Talent Management•    Sales and Marketing•    Customer Service and Support•    Financial Management•    Procurement, Sourcing, and Inventory•    Project Portfolio Management•    Governance, Risk, and Compliance... all delivered on top of the Social, Platform, and Common Infrastructure.Steve talked about Fusion being the centerpiece of our Cloud Services. The fact that Fusion is 100 percent standards based is a big, big deal! In addition, our ERP Cloud Service is the most complete cloud service on the market. And email marketing is dead -- social marketing is where the action is. It's also where Oracle is investing heavily from a Sales & Marketing Cloud perspective. Steve covered the strategic acquisitions Oracle has made to enhance our organic Cloud offering. Specifically, Oracle bought RightNow to make our Customer Service and Support Cloud service complete. We also bought Taleo to add Recruiting and Learning capabilities to our Talent Management Cloud. Steve talked about our customers and how they are benefiting from the use of a variety of our Cloud Services. Red Robin is driving lower labor and food costs with Oracle ERP Cloud Service. He used Elizabeth Arden as the profile customer for HCM and Talent Management Service, UBS for HCM and Talent Management Service, and Brocade for Talent Management. All these customers are benefiting from a comprehensive and fully integrated HR platform that aligns compensation with performance and enhances workforce motivation and retention. At the same time, Hitachi Data Systems is using Oracle Taleo Performance Management Cloud to recruit the right competencies, pinpoint areas of improvement, and develop and monitor employee goals to support the global account organization. KLM and Overstock.com are gaining the benefits of Oracle's Customer Service and Support Service from RightNow by better engaging and serving customer needs online and through call centers. And last but not least, Graco and Key Energy are leveraging mobility features and sales forecasting and territory management capabilities within the Oracle Sales and Marketing Service. They expect to gain better visibility to sales information and drive more efficient sales campaigns and empower their sales force with data they need to make sales. Overall, Oracle Apps Cloud Services are enjoying a significant momentum in the marketplace. Steve projected an air of confidence and enthusiasm highlighting Oracle's latest successes with Cloud services.

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• Oracle CRM On Demand R17 and Pharma's Future

  - by charles.knapp

  By Denis Pombriant, Beagle Research, March 30 "Oracle announced Release 17 of CRM On-Demand today along with an updated vertical market version for the pharmaceutical industry. Seventeen is a lot of releases even for a SaaS company and Oracle should be proud of the milestone. The same is true of the emphasis on the pharmaceutical industry vertical. Oracle comes to the pharma CRM market with an assist from Siebel, the one time independent leader in CRM that Oracle bought a few years back. Before the acquisition Siebel and its pharma package had managed to corner about nineteen of the top twenty pharmaceutical companies. For a time in the last decade you could go from job to job as a pharma rep taking your Siebel skills with you and feel right at home. The writing on the wall now though is that pharmaceutical sales is transitioning to a SaaS model and Oracle is managing the transition for its customers. Oracle's done a good job of keeping up with changes in the industry and you have to admit that pharma sales is a different kettle of fish than almost anything else in CRM." For additional insights, read here.

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• Improve Customer Experience with Real-Time Scheduling

  - by ruth.donohue

  Recently, my husband rearranged his busy work schedule so that he could stay home an entire afternoon to wait for the alarm company to reset the password to our alarm system, only to discover at the end of the afternoon that the field service rep wasn’t going to be able to make the appointment after all. And, the company asked him to reschedule and block off time for another afternoon. Needless to say, my husband wasn’t happy with that experience. Unfortunately, customer experiences like this happen every day. As a business, you can’t afford these types of encounters. It’s too easy for your customers to turn to one of your competitors once they’ve reached the point of frustration. Customer experience and customer loyalty are more important than ever. So how can you prevent something like this from occurring? With the newly available Siebel Field Service Integration with Oracle Real-Time Scheduler, your service organization can: Create cost-optimized plans and schedules to improve operating efficiencies Deliver more accurate ETA’s and shorten appointment windows Minimize the impact of in-day events such as delays on site, sickness, poor weather conditions, and vehicle breakdowns Rather than requiring them to wait for an entire afternoon, imagine asking customers to be available for only an hour. And being able to commit to that time by working around unforeseen events and understanding the impact of delays or re-routings before they become customer issues. What would your customer experience and customer satisfaction be like then? Learn more about the Siebel Field Service Integration with Oracle Real-Time Scheduler: Register for and attend the upcoming webcast on Thursday, March 10th at 8:30 AM Pacific Time Read the press release, data sheet, and solution brief Visit the Siebel Field Service webpage

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• How to masked network directory with Active Directory & IIS7

  - by Zach Shallbetter

  Departments within our organization have file directories on our IIS7 2008 R2 server similar to \\apollo\marketing.oems, which are outward facing for clients. We would like to create masked directories for quicker access like \\marketing that would point to \\apollo\marketing.oems. I've done research and have not come across any real answers, although I know it's possible Any help would be appreciated.

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• Social Network Stalking

  - by David Dorf

  Think about this: By reading this blog, you and I are connected. We have this blog and its topics in common, so there's a chance we have other things in common as well. In any relationship there is a degree of trust and influence. If you trust me, at least in terms of particular subjects, then I have some influence over you. If I buy an iPad, then there's an opportunity for me to influence your possible purchase of an over-hyped tablet that you don't really need. So what could a retailer do with this? Retailers that have fans and followers should assume that the friends of those fans and followers are more susceptible to their marketing efforts. If I'm a fan of Apple, then Apple will be more successful marketing to my friends than marketing to random people. Intuitively that makes sense, at least to me. Companies like 33Across and Pursway are already putting this theory into practice, and achieving some interesting results. Jeff Jarvis, who by-the-way is speaking at CrossTalk this year, has been discussing the power of influencers in social networks. In his blog he rails against marketers and says "messages and influence aren't the future of marketing; conversations and relationships are." Valuable messages will be passed on because they are valuable, not because someone has the power to exert influence. True enough, but that won't stop the efforts underway to leverage social networks for more targeted advertising. From a business perspective, this sounds like a goldmine to me; on a personal level, it's a bit creepy.

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• Iva&rsquo;s internship story

  - by anca.rosu

  Hello, my name is Iva and I am a member of the Internship program at Oracle Czech. When I joined Oracle, I initially worked as an Alliances and Channel Marketing Assistant at Oracle Czech Republic, but most recently, I have been working in the Demand Generation Team. I am a student of the Economics and Management Faculty at Czech University of Life Sciences in Prague, specializing in Marketing, Business and Administration. I have recently passed my Bachelor exams. I received the information about Oracle’s Internship opportunity from a friend. I joined Oracle in September 2008 and worked as an Alliances and Channel Marketing Assistant until May 2009. Here I was responsible for the Open Market Model (OMM) and at the same time I was covering communication with Partners, Oracle Events and Team Buildings as well as creating Partner Databases and Reports. At the moment, I support our Demand Generation Team to execute Direct Marketing campaigns in Czech Republic, Slovak Republic and Hungary. In addition to this, I help with Reporting and Contact Data Management for the whole of the European Enlargement (EE) and Commonwealth of Independent States (CIS) regions. I enjoy my job and I appreciate the experience. Every day is interesting, because every day I learn something new. I am very happy that I was presented with an opportunity to work at Oracle and cooperate with friendly people in a multicultural environment. Oracle gives me the chance to develop my skills and start building my career. I am able to attend interesting training classes, improve my language skills and enjoy sporting activities, such as squash, swimming and aerobics, at the same time. If you dream of working in an international company and you would like to join a very dynamic industry, I really can recommend Oracle without a doubt, even if you have no IT background! If you have any questions related to this article feel free to contact  [email protected].  You can find our job opportunities via http://campus.oracle.com   Technorati Tags: Internship program,Oracle Czech,Economics,Management Faculty,Czech University of Life Sciences in Prague,Demand Generation Team

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• Oracle Unified Method (OUM) Release 5.6

  - by user714714

  ORACLE® UNIFIED METHOD RELEASE 5.6 Oracle’s Full Lifecycle Methodfor Deploying Oracle-Based Business Solutions About | Release | Access | Previous Announcements About Oracle is evolving the Oracle® Unified Method (OUM) to achieve the vision of supporting the entire Enterprise IT Lifecycle, including support for the successful implementation of every Oracle product. OUM replaces Legacy Methods, such as AIM Advantage, AIM for Business Flows, EMM Advantage, PeopleSoft's Compass, and Siebel's Results Roadmap. OUM provides an implementation approach that is rapid, broadly adaptive, and business-focused. OUM includes a comprehensive project and program management framework and materials to support Oracle's growing focus on enterprise-level IT strategy, architecture, and governance. Release OUM release 5.6 provides support for Application Implementation, Cloud Application Implementation, and Software Upgrade projects as well as the complete range of technology projects including Business Intelligence (BI) and Enterprise Performance Management (EPM), Enterprise Security, WebCenter, Service-Oriented Architecture (SOA), Application Integration Architecture (AIA), Business Process Management (BPM), Enterprise Integration, and Custom Software. Detailed techniques and tool guidance are provided, including a supplemental guide related to Oracle Tutor and UPK. This release features: Business Process Management (BPM) Project Engineering Supplemental Guide Cloud Roadmap View and Supplemental Guide Enterprise Security View and Supplemental Guide Service-Oriented Architecture (SOA) Governance Implementation Supplemental Guide "Tailoring OUM for Your Project" White Paper OUM Microsoft Project Workplan Template and User's Guide Mappings: OUM to J.D. Edwards OneMethodology, OUM Roles to Task Techniques: Determining Number of Iterations, Managing an OUM Project using Scrum Templates: Scrum Workplan (WM.010), Siebel CRM Enhanced / Updated: Manage Focus Area reorganized by Activities for all Views Oracle Architecture Development Process (OADP) View updated for OADP v3.0 Oracle Support Services Supplemental Guide expanded to include guidance related to IT Change Management Oracle User Productivity Kit Professional (UPK Pro) and Tutor Supplemental Guide expanded guidance for UPK Pro Service-Oriented Architecture (SOA) Application Integration Architecture (AIA) Supplemental Guide updated for SOA Tactical Project Delivery View Service-Oriented Architecture (SOA) Tactical Project Delivery View expanded to include additional tasks Siebel CRM Supplemental Guide expanded task guidance and added select Siebel-specific OUM templates WebCenter View and Supplemental Guide updated for WebCenter Portal and Content Management For a comprehensive list of features and enhancements, refer to the "What's New" page of the Method Pack. Upcoming releases will provide expanded support for Oracle's Enterprise Application suites including product-suite specific materials and guidance for tailoring OUM to support various engagement types. Access Oracle Customers Oracle customers may obtain copies of the method for their internal use – including guidelines, templates, and tailored work breakdown structure – by contracting with Oracle for a consulting engagement of two weeks or longer and meeting some additional minimum criteria. Customers, who have a signed consulting contract with Oracle and meet the engagement qualification criteria, are permitted to download the current release of OUM for their perpetual use. They may also obtain subsequent releases published during a renewable, three-year access period. Training courses are also available to these customers. Contact your local Oracle Sales Representative about enrolling in the OUM Customer Program. Oracle PartnerNetwork (OPN) Diamond, Platinum, and Gold Partners OPN Diamond, Platinum, and Gold Partners are able to access the OUM method pack, training courses, and collateral from the OPN Portal at no additional cost: Go to the OPN Portal at partner.oracle.com. Select the "Partners (Login Required)" tab. Login. Select the "Engage with Oracle" tab. From the Engage with Oracle page, locate the "Applications" heading. From the Applications heading, locate and select the "Oracle Unified Method" link. From the Oracle Unified Method Knowledge Zone, select the "Implement" tab. From the Implement tab, select the "Tools and Resources" link. Locate and select the "Oracle Unified Method (OUM)" link. Previous Announcements Oracle Unified Method (OUM) Release 5.6 Oracle Unified Method (OUM) Release 5.5 Oracle Unified Method (OUM) Release 5.4 Oracle EMM Advantage Retired Retirement of Oracle EMM Advantage Planned for December 01, 2011

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• Certify October Updates

  - by Sadia2

  Normal 0 false false false EN-US X-NONE X-NONE We have added some release and platform certifications to MOS Certify. Applications: Oracle Demantra 12.2.2 Collaboration Technologies: Oracle On Track Communication 1.0.0.0.0 Database : Oracle Database 11.2.0.4.0, Oracle Database Client 11.2.0.4.0, 11.2.0.3.0, Oracle Clusterware 12.1.0.1.0, 11.2.0.4.0, Oracle Real Application Clusters 12.1.0.1.0, 11.2.0.4.0, Oracle TimesTen In-Memory Database 11.2.2.5.0, Oracle Audit Vault and Database Firewall 12.1.1.0.0, Oracle Database Client 10.2.0.5, Oracle Secure Enterprise Search 11.2.2.2.0 E-Business Suite: Oracle E-Business Suite 12.2.2, 12.1.3, 12.1.2, 12.1.1, 12.0.4, 11.5.10.2, 11.5.9.2 Edge Applications: Oracle Transportation Management 6.3.2 Enterprise Manager: Enterprise Manager Base Platform – OMS 12.1.0.3.0 FSGBU Insurance Group: Oracle Health Insurance Back Office 10.13.2.0.0 Fusion Middleware: Oracle Application Development Framework 11.1.1.6.0, Oracle Business Intelligence Enterprise Edition 11.1.1.7.0, Oracle BI Answers 11.1.1.7.0, Oracle BI Composer 11.1.1.7.0, Oracle BI Presentation Services 11.1.1.7.0, Oracle BI Delivers 11.1.1.7.0, Oracle BI Interactive Dashboards 11.1.1.7.0, Oracle BI Scorecard and Strategy Management 11.1.1.7.0, Oracle BI Catalog Manager 11.1.1.7.0, Oracle BI Search 11.1.1.7.0, Oracle BIP Enterprise 11.1.1.7.0, Oracle BIP Scheduler 11.1.1.7.0, Oracle Real-Time Decision Center 11.1.1.7.0, Oracle Segmentation Server 11.1.1.7.0, Oracle JRE 1.7.0_45, 1.7.0_40, 1.7.0_25, 1.7.0_21, 1.7.0_17, 1.7.0_15, 1.7.0_13, 1.7.0_11, 1.7.0_10, 1.6.0_65, 1.6.0_26, Oracle JDK 1.7.0_45, 1.7.0_25, 1.7.0_17, 1.7.0_15, 1.7.0_13, 1.7.0_11, 1.6.0_65, 1.6.0_41, 1.6.0_26, Oracle Discoverer 11.1.1.7.0, 11.1.1.6.0, Discoverer Administrator 11.1.1.7.0, 11.1.1.6.0, Discoverer Desktop 11.1.1.7.0, 11.1.1.6.0, Oracle GoldenGate 12.1.2.0.0, Oracle GoldenGate Director 12.1.2.0.0, Java 1.7.0_10, Oracle Fusion Middleware 12.1.2.0.0, Oracle Data Integrator Agent 12.1.2.0.0, Oracle Data Integrator Studio 12.1.2.0.0, Oracle Data Integrator Console 12.1.2.0.0 JD Edwards EnterpriseOne: JD Edwards EnterpriseOne Enterprise Server 9.1.3.0, JD Edwards EnterpriseOne One View Reporting 9.1.3.0, JD Edwards EnterpriseOne Mobile Applications 9.0.2.0, 9.0.0.0, 9.1.2.0, JD Edwards EnterpriseOne for iPad 1.0.0.0 Linux & Server Virtualization (x86): Oracle VM Server for x86 3.2.6.0.0, 3.2.4.0.0, 3.2.3.0.0, 3.2.2.0.0, 3.2.1.0.0 MySQL: MySQL Database Server 5.6, 5.5, MySQL Cluster 7.3, 7.2, 7.1 Oracle Fusion Applications : Oracle Fusion Applications 11.1.7.0.0, 11.1.6.0.0, 11.1.5.0.0, 11.1.4.0.0 PeopleSoft: PeopleSoft PeopleTools 8.53, 8.52, 8.51, 8.5 Primavera GBU: Primavera Project Portfolio Mgmt 6.2.1, Primavera P6 Enterprise Project Portfolio Management 8.3.0.0.0 Siebel Enterprise: Siebel Application Server 8.2.2.4.0, 8.2.2.3.0, 8.2.2.2.0, 8.1.1.11.0, 8.1.1.10.0, 8.1.1.9.0, Siebel Database Server 8.2.2.4.0, 8.1.1.11.0 Siebel Web Server Extension 8.1.1.10.0 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;}

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