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  • Innovare e creare valore si può ancora fare?

    - by Silvia Valgoi
    In un momento in cui parole come social networking, Web 2.0, e-commerce, mobilità e multicanalità, cloud computing sono sulla bocca di tutti abbiamo deciso di fermare questo turbinio di bla, bla, bla e prenderci del tempo per condividerne con voi significati ed opportunità. Questi sono gli obiettivi del Sales & Marketing Summit che si terrà il prossimo 28 marzo 2012: Conoscere in anteprima Oracle Fusion CRM, la soluzione di nuova generazione per migliorare e incrementare l'efficacia dei processi di Vendita e Marketing. Scoprire come costruire i processi più innovativi di Customer Experience. Incontrare i nostri esperti e sperimentare le nuove soluzioni di Oracle grazie alle Sessioni Interattive dedicate a Fusion CRM e alla Customer Experience. Confrontarti e condividere idee per innovare   Ti aspettiamo!

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  • More Collateral to drive Remarketer Activity

    - by martin.morganti(at)oracle.com
    Over the last few months we have added a range of marketing materials to the Remarketer Level pages including an extensive set of Marketing Kits to support the Solution Kits previously available. As part of the continuing program, we have just added some additional training for Remarketers at no cost. In addition to the Oracle 1-Click Technology Products Guided Learning Path which explains about the program and how to position the products, we have added Oracle Database 11g 1-Click Technology Sales Guided Learning Path. This Learning path allows Remarketers to get access to more detailed training on the Oracle 11G database and so develop their understanding of the opportunities they could be benefiting from today, by reselling the 1-click products. This is in direct response to requests to make more training available to the Remarketers, so take the opportunity to let your Remarketer customers and prospects know about this additional training and how they can Jump Start a resell business with Oracle today with No Fees, No Barriers and No Excuses.

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  • Oracle WebCenter Quiz

    - by Michael Snow
    Quiz: How many of the following business necessities can you accomplish with Oracle WebCenter? a) Employee On-boarding b) Policies & Procedures c) Regulatory Compliance d) Sales Enablement Dashboards e) Secure Deal Collaboration f) Document & IP Management g) Accounts Payable h) Records Management i) Claims Processing j) Marketing and Brand Management k) Call Center & HelpDesk l) Contract Management m) Collaborative Content Contribution and Sharing Environment n) Enterprise Application, Desktop and Office integration o) Share Content Across Intranet And Extranets p) Combine Content In Composite Applications q) Subject Matter Expert Location r) Personalize Recommendations of Spaces, Documents, Wikis, Blogs, and Topics s) Collaborative Community Websites t) Marketing Driven Websites u) Strategic Web Experience Management v) Online Engagement Optimization w) Create Targeted Online Experiences x) Manage Interactive Social Experiences y) Optimize Multi-Channel Customer Experiences z) End-User Personalization & Syndication aa) ALL OF THE ABOVE!!!  (HINT: CHOOSE THIS ONE!!) bb) NONE OF THE ABOVE Learn More - Join us for a Webcast   Do More with Oracle WebCenter – Expand Beyond Content Management

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  • 6 Ways to Modernize Your Customer Experience

    - by Mike Stiles
    If customers have changed, if the way they research and shop have changed, if their expectations have changed, if their ability to act on dissatisfaction has changed, but your customer experience has NOT changed, what was once “good enough” may now be crippling. Well, the customer has changed, and why wouldn’t they? You’ve probably changed too in your role as consumer. There’s more info available, it’s easier to get, there’s more choice, you’re more mobile, you’re more connected, it’s easier to buy, and yes, it’s easier to switch brands if experiences don’t meet your now higher expectations. Thanks to technological advances, we as marketers can increasingly work borderline miracles. But if we’re still not adamantly adopting customer centricity, and if we aren’t making the customer experience paramount amongst business goals, the tech is wasted. A far more modern customer experience is called for. Here are 6 ways to get there: 1. Modern Marketing: Marketing data is aggregated and targeted to the right customers, who are getting personal, relevant communications. In return, you’re getting insight that finally properly attributes revenue to your marketing efforts. 2. Modern Selling: Demand is being driven across all channels with modern selling tools. Productivity is up thanks to coordinated communication and selling, and performance is ever optimized using powerful analytics. 3. Modern CPQ: You’re cross-selling and upselling more effectively since reps and channel partners have been empowered with the ability to quickly, automatically generate 100% accurate, customer-friendly quotes complete with price controls and automated approvals. 4. Modern Commerce: You’re leveraging data and delivering personalized, targeted digital experiences to everyone. You’re attracting more visitors, and you’re able to scale and keep up with the market and control the experience. 5. Modern Service: You’re better serving your customers by making it easier for them to engage with your brand, plus you’re lowering your costs by increasing agent and tech support efficiencies. 6. Modern Social: You’re getting faster, deeper, more accurate insights from social and turning content around faster, which then goes out to the right people at the right time in the right place. You’ve also gotten proactive in your service, and customers love that. For far too many brands, the buying journey of Need, Research, Select, Buy, Use, Recommend across the multiple connect points of Social, Mobile, Store, Call Center, Site, Ecommerce is a disconnected mess. Oracle’s approach to CX is to connect every interaction your customer has with your brand, avoiding the revenue losses lousy customer experiences bring. How important is the experience to customers? 94% are willing to pay more of their hard-earned money to have better ones, while a meager 1% say they get the good, consistent experiences they expect. Brands, your words aren’t as loud anymore, so your actions as they relate to customer experience are going to have to do the talking. @mikestiles @oraclesocialPhoto: Julien Tromeur, freeimages.com

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  • 11/15 Webinar: How Top High Tech Companies Grow Channel Revenue and ROMI

    - by Charles Knapp
    See the results of recent Aberdeen research on best practices in sales and marketing effectiveness. Discover how top performing high tech companies manage and use enterprise customer data, measure marketing spend effectiveness, and support internal and channel sales throughout their customer lifecycle -- messaging to leads, selling to prospects, and serving customers. Our speakers will be: Peter Ostrow, Research Director - Sales Effectiveness, Aberdeen Group David Lasher, Global Business Services Partner, IBM Jonathan Oomrigar, Vice President, Global High Technology Business Unit, Oracle Reserve your place now! This global webinar is on Tuesday, November 15, 10-11 am PST / 1-2 pm EST / 6-7 GMT / 7-8 CET

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  • SPARC Go To Market Webinar am 21. Juni

    - by A&C Redaktion
    Hiermit möchten wir Sie herzlich zum weltweiten SPARC Go To Market Webinar am 21. Juni, 17:00 Uhr CET einladen. Unser Sprecher, Bud Koch, Senior Principal Product Marketing Director, wird Ihnen in diesem Online-Event einen Überblick über das SPARC / T4 Marketing geben. Er stellt dabei die aktuelle Materialien vor und zeigt Ihnen, was im Fiskaljahr 2013 geplant ist. So bekommen Sie einen Einblick und die richtige Vertriebsunterstützung. Weitere Informationen zum Webinar finden Sie hier. Wir bitten Sie, sich schon ein paar Minuten vorher einzuwählen, damit das Webinar pünktlich beginnen kann. Sollten Sie nicht live dabei sein können, wird es im Anschluss eine Aufzeichnung geben, die wir hier im Blog teilen werden.

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  • The convergence of Risk and Performance Management

    Historically, the market has viewed Enterprise Performance Management (EPM) and Governance, Risk and Compliance (GRC) as separate processes and solutions. But these two worlds are coming together – in fact industry analyst firms such as AMR Research believe that by the end of 2009, risk management will be part of every EPM discussion. Tune into this conversation with John O'Rourke, VP of Product Marketing for Oracle Enterprise Performance Management Solutions, and Karen dela Torre, Senior Director of Product Marketing for Financial Applications to learn how EPM and GRC are converging, what the integration points are, and what Oracle is doing to help customers perform more effective risk and performance management.

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  • WebLogic Partner Community Newsletter June 2012

    - by JuergenKress
    Dear WebLogic partner community member Happy New fiscal Year FY13 - thanks for the FY12 middleware business! Our WebLogic Partner Community grew very fast to 800+ members! To continue our joint successful business in the new fiscal year our top priorities in FY13 are: Become trained:the next opportunity are the summer camps in Lisbon & Munich or our on-demand training WebLogic 12c & ExaLogic & ADF see our detailed training calendar below. Run your marketing & sales campaign: sales kits, marketing kits, solution catalog add your services to oracle.com, add your events to oracle.com and advertisement Get recognized: OFM awards, partner excellence awards & references & plaques Become Specialized: All of the above makes the Oracle WebLogic 12c & ExaLogic & ADF Specialization! Make sure you get your Specialization benefits! Topics: Key product focus areas will be: ias to WebLogic & ExaLogic, ADF mobile and Oracle Java Cloud platform. Get a sneak preview of our FY13 sales plays (Oracle and Partner confidential) If you can not attend our Summer Camps and our WebLogic 12c Bootcamps please register for the on-demand Oracle WebLogic Server 12c Sales Boot Camp & Oracle WebLogic Server 12c PreSales Boot Camp and the WebLogic Server: Diagnosing Performance Webcast From June 1st 2012 ExaLogic Specialization is mandatory for re-sell! To support you with your opportunities we published the ExaLogic Kit & Cloud Application Foundation kit which includes sales ppt presentations and technical details! We are also highly interested to run a joint iAS to WebLogic upgrade marketing campaign! See you in Lisbon! Jürgen Kress Oracle WebLogic Partner Adoption EMEA To read the newsletter please visit http://tinyurl.com/WebLogicnewsJunea2012 (OPN Account required) To become a member of the WebLogic Partner Community please register at http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center. Blog Twitter LinkedIn Mix Forum Wiki Technorati Tags: WebLogic Community newsletter,WebLogic,WebLogic Community,OPN,Oracle,Jürgen Kress,WebLogic 12c,Fusion Middleware Innovation Awards 2012,SPCEjEnterprise 2012 Benchmark,WebLogic Benchmark Sun,Java training,WebLogic advisor webcast

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  • The Convergence of Risk and Performance Management

    Historically, the market has viewed Enterprise Performance Management (EPM) and Governance, Risk and Compliance (GRC) as separate processes and solutions. But these two worlds are coming together-in fact industry analyst firms such as AMR Research believe that by the end of 2009, risk management will be part of every EPM discussion. Tune into this conversation with John O'Rourke, VP of Product Marketing for Oracle Enterprise Performance Management Solutions, and Karen dela Torre, Senior Director of Product Marketing for Financial Applications to learn how EPM and GRC are converging, what the integration points are, and what Oracle is doing to help customers perform more effective risk and performance management.

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  • Webcast su Fusion CRM – il primo appuntamento è adesso on demand!

    - by Silvia Valgoi
    Se non hai potuto seguire il webcast su Fusion CRM (in italiano!) o se lo vuoi rivedere, ecco qui il link. Il webcast rappresenta il primo appuntamento dedicato ad approfondire le novità di Fusion CRM, il nuovo standard per gestire Vendite e Marketing e per scoprire in che modo una revisione dei processi commerciali possa garantire produttività del team di vendita ed una efficace integrazione con i processi di marketing. Il prossimo appuntamento è per il 3 luglio sempre alle 12:00. In quell’occasione ci si focalizzerà più su un modulo specifico di Fusion CRM: Oracle Fusion Territory Management che rappresenta la più completa soluzione per la gestiore dei territori e delle aree. Registrati qui. Non perdere l’ultimo appuntamento prima delle vacanze!

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  • Two New CRM USER Communities just launched

    - by Divya Malik
    Here comes an announcement from Chris Gallen, from our Support Services team. For those of you who are EBS CRM users, here are two new recently launched communities that are now available to discuss topics that are important to you. These communities are for Sales & Marketing and  Telesales  The Sales & Marketing community is open to discuss a wide range of topics from Oracle Sales, Sales Online, Territory Management, Partner Management, Leads Management, Sales Offline, Sales for Handhelds, Sales Foundation, and Oracle Marketing. Some possible topics include Oracle Sales Implementations, TCA and DQM Integrations, Territory Management Setups and Definitions, Product Catalog Integrations, Sales Forecasting, Lead and Opportunity management, Sales Manager and Sales User responsibilities and Reports, Resource Management including Roles and Groups, Oracle Sales Personalizations, Concurrent Requests for Sales Reps and Sales Manager Dashboards, Integration with Quoting, Proposals, General Ledger, Advanced Product Catalog, CRM Resource Administration, etc. The Telesales community is available to discuss topics such as Customer/Org/Person/Party Relationships, TCA/DQM Integration, Lead and Opportunity Management, Universal Work Queue, Universal Search Features, Purchase Items/Product Integration, eBusiness Center Setup Issues, Interactions, Tasks and Notes Integrations, and Form Personalizations. How Can You Get Started? Here are the two ways to get engaged. A) Click here to access all our communities  OR B) My Oracle Support as follows: Log into My Oracle Support (Flash or Classic).                                                                                                                           Click the "Community" link at the top of the page. Click [Enter Here] on the following page. Select the community from the "My Communities" list on the top-left. Take advantage TODAY!

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  • Decent FREE Web Based FTP Alternatives?

    - by Peter
    Like the subject mentions, I'm looking for a free FTP Alternative that's web based. What I need is the ability to grant people like our marketing team the ability to upload marketing images and instantly have those images show up in ourdomain.com/images/newimage.jpg. I have found plenty of excellent file sharing programs that are essentially drop box and sharepoint alternatives but have yet to find an FTP Alternative. Also ideally multiple account authentication would be great. If anyone is familiar with cPanel I'm essentially looking for their File Manager or something very similar to it (obviously stand alone and preferably free). Does anybody know if anything like this exists?

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  • Use of another country domain name can influence search engines results?

    - by DontVoteMeDown
    I'm studing a way to create my company domain based on it's name. Consider that my company's name is Another Store and I want to register a domain like anothersto.re - this is just an example. That domain is strictly chosen by marketing. What happens is that my company is stabilished in Brazil and our domain here is .br. The .re domain stands for an island near France so haves nothing to do with my country. If that domain is chosen what it can imply about SEO questions? Did it will have any influence on search engines results considering that they look over user's region? This kind of domain use became common between modern companies - and marketing strategies - and that is why I'm considering it.

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  • Small Business Websites and the Internet High Street

    Most professionals, running their small businesses from high street premises, rightly expend huge amounts of time and effort on finding the right site to trade from; a wealth of consideration is given to every detail of the work place, from the colour of the carpets to the style of chair; professional designers are enlisted and marketing specialist consulted and a great deal of thought is given by all as to just how attractive the place will be to potential customers. With the beautiful new signs in place, all that's left to do is await passing trade, of course other marketing will be done and business also comes from word of mouth, but it is this visual presence on the high street that is all important to such firms.

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  • How to Choose the Best SEO Expert

    The internet has turned out to be one of the most powerful marketing tools ever invented by man. Its reach of millions of people is several times more than any other medium. Web marketing and web promotion are today an integral part of the sales plans of any medium or large scaled enterprise. As the world rapidly moves to the internet, if your company does not have a website today, you will not be able to make a place for yourself in the future. Irrespective of the business the company is involved in, its presence on the internet is absolutely unavoidable nowadays.

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  • display Google display ads to visitors who have visited certain web sties

    - by Source
    For Google Adwords re-marketing, display ads are shown to visitors have been to your site previously. So when the go to a web site displaying adsense, it is likely that re-marketing ad will be displayed to them. Is there a way to do the same for if a visitor has visited a competitors site. i.e. if a visitor goes to one of my competitor sites, I want the display ads they see, to be mine. Is that possible?

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