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• Wo finde ich was im OPN?

  - by A&C Redaktion

  Oracle Partner haben Zugriff auf verschiedenste Tools, Ressourcen und Services, die die tägliche Arbeit erleichtern und einen signifikanten Wettbewerbsvorteil bieten. Für unsere neuen, und vielleicht auch manchen altgedienten Partner, hier ein kleiner Wegweiser zu den wichtigsten Angeboten. Welche Ressourcen kann ich mit welchem Level der Spezialisierung nutzen?Einen englischsprachigen Überblick über alle Angebote aus den Bereichen Enablement, Development, Marketing, Sales und Support finden Sie hier unter „OPN Benefits Table Details“. Wo kann ich mich über bestimmte Oracle Produkte informieren und weiterbilden?Die Knowledge Zones sind lösungsorientierte Webseiten für den Einstieg in die Spezialisierung. Sie finden dort detaillierte Informationen zu Entwicklung, Verkauf und Implementierung von Oracle Lösungen – aufgeschlüsselt nach den Themen Datenbank, Middleware, Anwendungen, Server- und Speichersysteme sowie nach Branchen. Je nach Interesse und Spezialisierung können Sie hier bestimmten Knowledge Zones beitreten. Wie können Kunden mich und meine Leistungen als Oracle Partner finden und Kontakt aufnehmen?Dafür gibt es den Solutions Catalog: Diese Plattform gehört zu den wichtigsten Tools, um Kunden an den für sie idealen Oracle Partner zu vermitteln. Jeder spezialisierte Partner weltweit hat im Solutions Catalog ein suchmaschinenoptimiertes Profil, das er über das OPN selbst pflegt und ausbaut. Kunden filtern das Angebot nach Region und gewünschter Lösung und nehmen direkt Kontakt auf. Besuche auf der Webseite werden evaluiert und können zur individuellen Lead-Generierung genutzt werden. Wie kann ich meine Oracle Spezialisierung nutzen, um neue Kunden zu gewinnen?Im Marketing-Bereich des OPN-Portals finden Sie diverse Möglichkeiten der Werbung und Demand Generation. Einige Beispiele: Die deutschsprachigen Marketing Kits bieten Werbematerial, Templates, Schulungsmaterial und Anleitungen für das Marketing der Partner. Sie helfen dabei, eigene Kampagnen, z.B. Mailings oder Telemarketing zu einzelnen Themen, wie etwa aktuell Exadata, durchzuführen und die Demand Generation voranzutreiben. Mit den Partner Logos können Sie auf Ihrer eigenen Webseite damit werben, dass und wie intensiv Sie mit Oracle zusammenarbeiten. Es gibt Logos für jedes Partner Level sowie für jede einzelne Zertifizierung aus dem Oracle Universum. Der Partner Event Publishing Service hilft dabei, Ihre Veranstaltungen global und öffentlichkeitswirksam auf der Oracle Webseite zu präsentieren. So funktioniert's: Einfach das Excel-Formular downloaden, in deutsch oder englisch ausfüllen und mit Ihrem Logo an das Event Publishing Team senden. Ihre Event-Seite wird erstellt und ist auf dem Eventportal von Oracle suchbar. Sie erhalten für Ihre Prmotion den Link und schon haben sich einen neuen Kreis potenzieller Teilnehmer erschlossen.

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• Oracle and Deloitte Consulting - Governance, Risk and Compliance

  Lee Dittmar, principal with Deloitte Consulting's Enterprise Governance practice; Folia Grace, Oracle's Vice President of ERP and CPM Applications Marketing; and Lane Leskela, Oracle's Senior Product Marketing Director for Governance, Risk and Compliance Applications talk with Fred about the technology issues organizations are facing around governance, risk and compliance (GRC) and Deloitte's and Oracle's approach to helping organizations achieve and sustain GRC.

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• Is Your Website Content Really KING?

  I believe that consistently posting quality original content on your website, on forums, on article submission sites, and so on is absolutely critical to your marketing and SEO strategies. As search engines revamp their algorithms to emphasize relevancy, and as prospects become more computer and Internet savvy, content lays the foundation for every other strategy - from SEO to PPC to social media marketing.

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• 4 Important Differences Between SEO and SEM

  If you are a new-fangled to the Internet marketing, you possibly will have a number of questions concerning the differences between SEO & SEM. Well, these interior marketing subjects are really in fact very different.

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• CRM vs VRM

  - by David Dorf

  In a previous post, I discussed the potential power of combining social, interest, and location graphs in order to personalize marketing and shopping experiences for consumers.  Marketing companies have been trying to collect detailed information for that very purpose, a large majority of which comes from tracking people on the internet.  But their approaches stem from the one-way nature of traditional advertising.  With TV, radio, and magazines there is no opportunity to truly connect to customers, which has trained marketing companies to [covertly] collect data and segment customers into easily identifiable groups.  To a large extent, we think of this as CRM. But what if we turned this viewpoint upside-down to accommodate for the two-way nature of social media?  The notion of marketing as conversations was the basis for the Cluetrain, an early attempt at drawing attention to the fact that customers are actually unique humans.  A more practical implementation is Project VRM, which is a reverse CRM of sorts.  Instead of vendors managing their relationships with customers, customers manage their relationships with vendors. Your shopping experience is not really controlled by you; rather, its controlled by the retailer and advertisers.  And unfortunately, they typically don't give you a say in the matter.  Yes, they might tailor the content for "female age 25-35 interested in shoes" but that's not really the essence of you, is it?  A better approach is to the let consumers volunteer information about themselves.  And why wouldn't they if it means a better, more relevant shopping experience?  I'd gladly list out my likes and dislikes in exchange for getting rid of all those annoying cookies on my harddrive. I really like this diagram from Beyond SocialCRM as it captures the differences between CRM and VRM. The closest thing to VRM I can find is Buyosphere, a start-up that allows consumers to track their shopping history across many vendors, then share it appropriately.  Also, Amazon does a pretty good job allowing its customers to edit their profile, which includes everything you've ever purchased from Amazon.  You can mark items as gifts, or explicitly exclude them from their recommendation engine.  This is a win-win for both the consumer and retailer. So here is my plea to retailers: Instead of trying to infer my interests from snapshots of my day, please just ask me.  We'll both have a better experience in the long-run.

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• Keyword Research - The Foundation For Your Website!

  With the proliferation of the use of the Internet as a form of marketing, it is so important to be familiar with the common terms and practices used in this new marketing medium in order to be in the loop. Keyword research is the use of search engine optimization experts in finding out what keywords are popularly used by Internet users when they use search engines to obtain information.

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• Oracle Customer Experience Summit @ OpenWorld

  - by Christie Flanagan

  This first-ever Oracle Customer Experience Summit @ OpenWorld kicked off yesterday, bringing together established thought leaders and practitioners in customer experience. The first day saw noted marketing and customer experience thought leader, Seth Godin, take the stage to discuss how rapidly accelerating change and adoption are driving new behaviors and higher expectations in a massively disruptive transformation in which the customer now holds the power. His presentation gave us in-depth insight into this always-connected, always-sharing experience revolution we are witnessing.If you haven’t yet made it over to the Oracle Customer Experience Summit at The Westin St. Francis and the recently made over Oracle Square (aka Union Square), there’s still time today and tomorrow to network with industry peers and hear best practices from those who have steered their ventures through the disruptive trends of customer experience and have proven, successful strategies to share for driving strategic customer-centric initiatives. If you’re interested in learning how Oracle WebCenter helps businesses meet the demands of the customer experience revolution, be sure to check out these sessions at the Oracle Customer Experience Summit later today:Using the Online Customer Experience to Drive Engagement and Marketing Success Thursday, Oct 4, 4:15 PM - 5:15 PM - St. Francis - GeorgianMariam Tariq - Senior Director Product Management, Oracle Stephen Schleifer - Senior Principal Product Manager, Oracle Richard Backx - Business IT Architect/Consultant, KPN NL Netco CE Channels Online The online channel is a critical means of reaching and engaging customers. Online marketing efforts today must be targeted, interactive, and consistent to provide customers with a seamless experience. These efforts must include integrated management of Web, mobile, and social channels—supported by cross-channel customer data and campaigns—and integration with commerce to drive an engaging and differentiated online customer experience. Attend this session to learn how you can use the online channel to increase customer loyalty and drive the success of your marketing initiatives.Empowering Your Frontline Employees: Sales and Service Enterprise Collaboration Thursday, Oct 4, 5:30 PM - 6:30 PM - St. Francis - Elizabethan ABStephen Fioretti - VP, Product Management, Oracle Peter Doolan - Group Vice President, Sales Engineering, Oracle Andrew Kershaw - Sr Director Business Development, Oracle Marty Marcinczyk - VP Customer Experience Engineering, Comcast A focus on the employee experience is critical, because it can make or break your customers’ experiences, directly or indirectly. Engaged and empowered frontline employees become your best advocates and inspire your brand champions. This session explores proven approaches and tools, including social collaboration tools, that can help you empower and enable your frontline teams to improve customer and employee experiences.And before you go, you'll also want to explore the Innovation Tents in Oracle Square which feature leading-edge customer experience demonstrations; attend our customer journey mapping workshop; and learn at sessions focused on innovating differentiated experiences that drive cross-functional alignment.

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• Web Traffic - Campaign on the Overdrive

  The most crucial web traffic marketing strategy available to webmasters today is Search Engine Optimization (SEO). SEO is the one online marketing strategy no webmaster can ignore or succeed without.

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• White Hat Plus Black Hat Equals Grey Hat SEO

  SEO or search engine optimization is one of the many popular Internet marketing techniques used today. Part of its popularity lies with its techniques. Unlike SEM or search engine marketing which dea... [Author: Margarette Mcbride - Web Design and Development - May 03, 2010]

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• Online SEO Tool to Analyze Your Website

  Learning search engine optimization can be difficult without some sort of SEO tool to help decipher in which direction your marketing efforts are headed. Though there are, in fact, many online SEO tools that can help with your internet marketing campaign, perhaps the most beneficial is an SEO tool that analyzes your entire website. This type of tool, usually offered free of charge, acts in a similar way to search engine crawlers.

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• Search Engine Optimization - Article Branding Will Brand Your Business

  Branding your articles with your signature (a brief bio with each article) is the same as branding your business. This process helps to reach both goals in one shot. If you desire targeted traffic from the very start then give article marketing a serious shot and some serious effort. This form of marketing will also gain you multiple back links to your website of business and this is where your ranks start to increase.

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• The Relationship Between JD Edwards World and IBM

  Get an update from Denise Grills, Senior Director of Product Strategy and Marketing for Oracle JD Edwards World and Gordon Orr, Global Systems Marketing Manager – Oracle Alliance on how the two companies have successfully built a partnership that has been very beneficial to their customer base and also get an update on the new POWER Systems Servers.

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• Building a Social Website

  A social website built for internet marketing purposes is often categorized under "niche marketing" because it is difficult to construct one that can encompass the general public. Building a social website of that magnitude is a matter that requires resources not readily available to everyone. It is therefore assumed that any plans of building a social web network will be relatively small and confined to a certain niche in the global demography.

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• SEO Experts - Where?

  With so many options to choose from in the world of internet marketing services, one may find it very difficult when choosing one form of SEO expert over another. However, there are many general rules to use when looking for some sort of internet marketing services or SEO expert. First and fore most, make sure that the company you will potentially choose is using all of the up to date information and practices.

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• Search Engine Positioning

  This article covers the major issues in search engine positioning and can be used in planning and implementing an e-marketing campaign that will have a real effect in the positioning and visibility of your website. The first thing to understand in search engine positioning is that your marketing campaign does not start with Google and yahoo, but rather with your business. You need to define your business and your target market first.

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• Leveraging Search Engine Optimization

  More and more companies are strengthening their online presence by using a combination of online and offline marketing tools and techniques. Search engine optimization, presence on social media as well as YouTube and MySpace promotions can serve as powerful tools in your website marketing arsenal.

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• Redirects in .htaccess to avoid crawl errors

  - by user71698

  I am getting a lot of errors in Webmaster Tools and basically there's a lot of links ending like this: mydomainname.com/links.php How can I redirect these links, to shave off this part at the end? For instance, there is a link in Google: http://www.onlineglobalbiz.com/article-marketing/www.onlineglobalbiz.com/links.php This should be: http://www.onlineglobalbiz.com/article-marketing/ Using .htaccess, how can I redirect from the incorrect links?

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• Design Services for the Web

  Advertising and marketing is a huge industry, it spends billions of dollars globally and creates thousands of job opportunities. The advertising and marketing strategies also helped in the evolution ... [Author: Claudia Winifred - Web Design and Development - March 20, 2010]

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• Keyword Analysis Tool - Right Method For SEO

  Keyword analysis tool have become a vital element to effective online marketing. This particular tool provides great understanding for the words and phrases people use to search the web for info and products. With that information you can make much better choices in your marketing strategies. They can help you see inside the entire market of online users.

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• WebCenter Customer Spotlight: Azul Brazilian Airlines

  - by me

  Author: Peter Reiser - Social Business Evangelist, Oracle WebCenter  Solution SummaryAzul Linhas Aéreas Brasileiras (Azul Brazilian Airlines) is the third-largest airline in Brazil serving  42 destinations with a fleet of 49 aircraft and employs 4,500 crew members. The company wanted to offer an innovative site with a simple purchasing process for customers to search for and buy tickets and for the company’s marketing team to more effectively conduct its campaigns. To this end, Azul implemented Oracle WebCenter Sites, succeeding in gathering all of the site’s key information onto a single platform. Azul can now complete the Web site content updating process—which used to take approximately 48 hours—in less than five minutes. Company OverviewAzul Linhas Aéreas Brasileiras (Azul Brazilian Airlines) has established itself as the third-largest airline in Brazil, based on a business model that combines low prices with a high level of service. Azul serves 42 destinations with a fleet of 49 aircraft. It operates 350 daily flights with a team of 4,500 crew members. Last year, the company transported 15 million passengers, achieving a 10% share of the Brazilian market, according to the Agência Nacional de Aviação Civil (ANAC, or the National Civil Aviation Agency). Business ChallengesThe company wanted to offer an innovative site with a simple purchasing process for customers to search for and buy tickets and for the company’s marketing team to more effectively conduct its campaigns. Provide customers with an  innovative Web site with a simple process for purchasing flight tickets Bring dynamism to the Web site’s content updating process to provide autonomy to the airline’s strategic departments, such as marketing and product development Facilitate integration among the site’s different application providers, such as ticket availability and payment process, on which ticket sales depend Solution DeployedAzul worked with the  Oracle partner TQI to implement Oracle WebCenter Sites, succeeding in gathering all of the site’s key information onto a single platform. Previously, at least three servers and corporate information environments had directed data to the portal. The single Oracle-based platform now facilitates site updates, which are daily and constant. Business Results Gained development freedom in all processes—from implementation to content editing Gathered all of the Web site’s key information onto a single platform, facilitating its daily and constant updating, whereas the information was previously spread among at least three IT environments and had to go through a complex process to be made available online to customers Reduced time needed to update banners and other Web site content from an average of 48 hours to less than five minutes Simplified the flight ticket sales process thanks to tool flexibility that enabled the company to improve Website usability “Oracle WebCenter Sites provides an easy-to-use platform that enables our marketing department to spend less time updating content and more time on innovative activities. Previously, it would take 48 hours to update content on our Web site; now it takes less than five minutes. We have shown the market that we are innovators, enabling customer convenience through an improved flight ticket purchase process.” Kleber Linhares, Information Technology and E-Commerce Director, Azul Linhas Aéreas Brasileiras Additional Information Azul Brazilian Airlines Case Study Oracle WebCenter Sites Oracle WebCenter Sites Satellite Server

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• The "Salt and Pepper" of Simplifying SEO

  Judging by the amount of concern, fear, and sometimes panic over SEO, companies who make SEO a specialty are doing a terrific marketing job to create uneasiness over the unknown. Have you heard Kentucky Fried Chicken's marketing of "11 herbs and spices?" I remember reading somewhere that analysis showed that only salt and pepper were added to the coating.

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• Search Engine Optimization and Article Promoting

  Search results optimization and page marketing and advertising need to go hand in hand if you can be planning to have a prosperous report marketing and advertising campaign. Your interest to detail and discovering just the proper key phrases are critical, but so is mastering how to make use of them adequately.

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• Top 3 Online Business Needs Where SEO Company Can Help

  As an entrepreneur you must have realized that online web promotion has become a necessity for every online business. Hence whether you want your website to perform better as an associate marketing platform or you want to generate some extra revenue from an online source, SEO experts can help you to reduce your online marketing expense and promote your website with the best promotional strategy that suits your business and target.

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• Landing Page Design is Not Formulaic - Part 5

  You must have heard a lot about the fact that if anything does not lead to call-to-action, then it will not benefit you but if you want to get maximum results from your search engine marketing, then you need to look out for various SEO technique to design your landing page. If you are planning to include a 'buy now' button in your landing page, then it will surely use the eye-tracking technology but it will not guarantee you the conversion of your search engine marketing plan.

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• Articles Submission - Main 3 Reasons You Need This Software Program

  Article marketing continues to be a crucial part of every search engine optimization campaign. Article marketing continues to be simply writing articles pertaining to your enterprise and submitting them to the directories found online.

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